bookcoversreview · 5 years ago
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DO/Open/ How a simple email newsletter can transform your business (and it can).
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Big companies have big teams. But they waste a lot of time, they have a lot of red tape, meetings that lead to another meeting but not to something happening fast. A small team can punch above its weight by not only being focused, but by focusing on the thing that will deliver the biggest results.
M+M Method
The first ‘M’ stands for Maintenance. These are the things you have to do to maintain your current position. And that takes most of your day. If you do that well, and it’s vital that you do, you can hope to grow by at least 10 per cent. The second ‘M’ is Momentum. The things that push you forward. The hardest thing about Momentum is finding the time to do it. You have to divide your day up so you make time for ‘Momentum’. Momentum is the thing that will take you up to the next level. And beyond.  
The culture you have to build in your company is to make everyone understand the importance of their day. And, how it has to be divided up to allow time for things that will help you grow like crazy.
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