#capemaclear

[fareedmuhammad-homeworth]

@mehreenfareedrealtor #capemaclear #malawi #malawi🇲🇼southafrica🇿🇦 #malawi🇲🇼 #malawilake #lakemalawi #malawiancouple #couplegoal #couplegoals #lake #lakeworth #malawitiktok #malawiantiktok (at Cape Maclear) https://www.instagram.com/p/ChQXDCkqEEN/?igshid=NGJjMDIxMWI=

[wwolfrider]

#capemaclear in #malawi and the #gorgeous #sunset (at Cape Maclear) https://www.instagram.com/p/BoDiXANHfvv/?utm_source=ig_tumblr_share&igshid=1wo5bsd29lhye

[pinkydrew]

Lake dips 📷 @linzdrew #Malawi #CapeMaclear #lake #scenic #beach #lakemalawi #swim #paradise #travel #adventure #yeaweoutthere #igers #throwback #takemeback (at Cape Maclear)

[khayavolunteer]

One of Africa’s smallest yet most gorgeous countries, Malawi is famous not only for its friendly people and their slow approach to life but above all for its remarkable freshwater lake. 🇲🇼 . . #khayavolunteer #adventure #experience #travel #gapyear #adventure #lakemalawi #capemaclear #malawi #goabroad #traveltoafrica #africa #beautifulplaces #nature #naturephotography #naturelovers #nature_good (at Malawi) https://www.instagram.com/p/B19SNfCpj4n/?igshid=11rdmy93tvf04

[hacktourism]

#CapeMaclear Social Media Strategy notes

The #HACKTOURISM Social Media Strategy Workshop held in Cape Maclear on Lake Malawi in the beginning of March 2019 was a massive success, and the social media marketing that is being created from this session with the managers, owners and guide from the region is making this go global.

We started off with a great stat and quote:

More than 90% of travel decisions are being made online.

UNWTO

01_ Start with a Simple Social Strategy Social Media Marketing and Social Media Strategy is all the buzz today. There's a difference in a Strategy and a Marketing Plan or Campaign. The Strategy needs to be simple, easy to understand and easy to share - it also needs to be simple to follow.

Destination Marketing, Brand Marketing and Experiential Marketing are also very different disciplines and are often used interchangeably when in fact they are totally different and need to address very specific outcomes. #CapeMaclear needs a simple Social Strategy that can be used and understood by the Lodge Owners, Lodge Managers and Tour Guides - so that everyone understands the purpose and benefit of working a single simple strategy for the region that drives awareness and increases demand - creating awareness about what Cape Maclear should be known for, and demand for people to want to come and experience Cape Maclear as it is like nowhere else on earth.

That's the simple goal for everyone to agree to and work towards. It also goes without saying that Tourism benefits everyone in Cape Maclear, so everyone needs to work to promote Cape Maclear together.

02_Hashtags Everyone uses hashtags in their social media posts - we need to be smart about which ones are being used already to be able to take advantage of the social media share of voice already out there - we also need to join the conversations already out there to add our Cape Maclear narrative to the conversation. Hashtags cross the platforms - from Facebook, Twitter, Instagram, Google, Youtube and Pinterest - all the social media platforms use hashtags, and users are creating them all of the time - so we need to establish a few key hashtags to use in all of the Cape Maclear posts and conversation.#LakeMalawi #CapeMaclear #TravelMalawi #LoveMalawi #TravelAfrica #Tourism

We agreed to always include the top 3 hashtags in the posts going forward as part of the Simple Social Strategy: #CapeMaclear #LakeMalawi #LoveMalawi

03_Social Media Content Today social media content across all of the social platforms are not just limited to images or photos and captions. Reviews, videos, photos, blog posts, listings and stickers are all part of the content people are posting and searching for. We need to use these content pieces to create eye-catching content that does two key things: 1 Stop the Scroll 2 Make me want to go

To do this successfully, we need to coordinate, curate and create the correct content that puts Cape Maclear on the map - driving the awareness and demand - this is only successful when we manage to capture the dream and the experience.

Facts don't sell the experience or the dream or the destination - feelings and experiences do - we need to tell the Cape Maclear story using these languages to be able to capture the Cape Maclear story and share it. We need to make sure that we stick to the story and tell the story of Cape Maclear. We defined what we thought everyone wanted Cape Maclear to be known for - we also looked at what travelers and users shared about Cape Maclear. We discovered that there are three main story themes - beach and village, and then the place.

We defined the key areas that these story themes came to life, and we discussed what they would mean for everyone in the room, and how we would create, curate and coordinate the content between us. We started to come up with a Content Calendar or Content Plan to address these and to make the content consistent and predictable. We want to try to stick to a plan where we all create and post and comment on similar themes on the same days of the week.

04_Social Media Tools We need tools to help us plan and coordinate, comment and schedule. Hootsuite was identified as one of the best tools to use to schedule content, post, and comment across all social media networks, and measure the posts and content that work best to improve what we do and how we do it. TweetReach is also a great tool we demonstrated that measures the hashtags, users and content across Twitter. Google Analytics is also a great tool to track traffic from social media platforms to your website. The data and insights can be used to improve your online marketing and also to better understand your audeinces. Native reporting from Facebook, Twitter, Instagram, and Youtube also give very accurate insights and information on how well your content is performing.

We decided that we would share some of the weekly and monthly reports to be able to learn and discover which content and platforms are working best for Cape Maclear.

05_Support We also discussed what needed to happen after the workshop and event. We agreed that using WhatsApp and Email would be best to share great content, stories, news and events between the team - to make sure that everyone would be able to access and respond to opportunities and posts and comments in a coordinated way. Elizabeth would share the notes and also be available to assist and support the team after the #HACKTOURISM session to enable the needed growth and support. Following the #HACKTOURISM hashtag and accessing the hacktourism.tumblr.com blog would also be useful to get more access to tools and techniques to use and apply in growing the #CapeMaclear campaign.

Malawi and Cape Maclear has had such a huge impact on me (William Price) during the recent #HACKTOURISM project thanks to GIZ and Particip - looking forward to seeing more and going back to understand how social media marketing has impacted the local economy of the region positively.

[misslatifoils]

P O P - O F - C O L O U R 💖 Bit of a theme with me today if you also follow my other Insta acct... this was taken in Cape Maclear in Malawi in 2015. Makes you want to sit on that bench and watch the world go by. I think I need a holiday! . . . . #lovemalawi #capemaclear #lakemalawi #travelbug #itchyfeet #solotraveller #popofcolour #humpday #brighteningupyourfeed #traveller #holidayinspo #hothothot #travelafrica #africa #thebestcontinent #warmheartofafrica https://www.instagram.com/p/BtRMt5Ln3P2/?utm_source=ig_tumblr_share&igshid=1v6bcajq94x3l

[africacalling]

When the sunsets are this beautiful = paradise ❤ #paradise #malawi #capemaclear #travelling #wanderlust #sunsets #beauty #tranquility (at Fat Monkeys Lodge (Lake Malawi))

[latitude51n]

Malawi 2017. I feel calmest by the water. 

[malawi-places]

‪What insights can we gain from Nyanja Riddles? And what can we learn about perceptions of Europeans from this riddle? ‬ ‪https://ift.tt/2YFJE5r ‬ ‪Ernest Gray collected riddles mainly from Ntcheu & Zomba and then published in the Bantu Studies journal, 1939. ‬ ‪#Chichewa #Riddles ‬............ #Malawi #Nyanja #tw #fbp #LakeMalawi #CapeMaclear #FatMonkeys https://instagr.am/p/CB6GBjZhIjA/#MalawiPlaces

[rediscoverfitness]

Happy Thanksgiving 🦃🇺🇸 I am thankful for my family, friends and this beautiful woman I get to call my wife @dee2the9s @dmarsigliese . . . . #tb #africa #malawi #lakemalawi #capemaclear #thanksgiving #thankful #grateful #countyourblessings #wellbeing #explore #travel #adventure #discover #passion #smile #happy #rediscoverfitness #health #fit #fitfam #fitspo #fitness #fitspiration #eatcleantraindirty #motivation #igfit #wellness #instafit #instafitness (at Cape Maclear)

[williamprice]

Going back over the notes from the #HACKTOURISM Social Media Strategy Worshop held in Cape Maclear on Lake Malawi a few weeks ago has given me such fresh perspective.

Strategy needs to be simple and easy to communicate, and also it needs to make good business sense for it to really work.

How often do you take time to take time to re-think your Strategy?

[wwolfrider]

#sensational #sunset in #capemaclear #malawi Whether it’s a #party at the #weekend (or midweek) there’s never a reason not to visit the very first #malawian tourist destination. We organise trips to the #cape as part of longer #safaris to other #wilderness areas and #nationalparks Why not throw in some #kayaking #scubadiving #fishing or #hiking as part of the trip? (at Cape Maclear) https://www.instagram.com/p/Bnc7_QeHUzv/?utm_source=ig_tumblr_share&igshid=ueb6p6n1jyy

[pinkydrew]

Flinging some shakas with our sunset cruise skipper. Thanks @linzdrew for the 📷. #lakemalawi #capemaclear #scenic #swim #sunset #cruise #boat #island #paradise #travel #yeaweoutthere #igers #malawi #africa (at Cape Maclear)

[nubiandreadheadgoddess-blog]

#AfricanSunset #Travel #Summer18 #Malawi #CapeMaclear #GoldenHour

[janets-logbook]

So I met this young man, a Tailor, a good one too, he made my shorts in an hour! He is doing good work at Cape Maclear, Malawi. He told me about his project in uplifting the community. I liked his spirit and if you can support in anyway, DM me or reply I'll connect you. #travelwithmissj . . #Travellingthecontinent #travel #travelblogger #shotleft #travellingtheworld #travellingthroughtheworld #weareglobletrotters #adventure #explore #holiday #food #cuisine #africancuisine #africanstories #throughmyeyes #passportlife #roadtripping #nature #mountains #lakemalawi #community #charity #capemaclear #malawi #southeasternafrica #Africa #dotafrica

[africacalling]

Zomba to Nhkata Bay – Malawi

In Zomba we camped at the Pakachere backpackers, set in a tropical garden it was a great place to chill and explore the bustling town. On our last day we drove up into the mountains to see the view over the Zomba plateu, it was beautiful. In the mountain there was also a huge dam and William’s falls, which was named after a man that we had met in Palm Beach. His father was an architect and designed a lot of the dams all over Malawi and had named the waterfall after his son William.

From Zomba it was time to hit the lakes with Danielle, destination – Cape Maclear, one of the most beautiful locations I have ever been to. Mountains’ surrounding the lake, the lake is crystal blue and full of tropical fish. We camped at Fat monkeys for 5 nights and met some lovely people who are also on big trips over Africa. Monique and George from Holland who left 5 years ago and have travelled through 26 of the 54 countries in Africa. Win and Leanne from the UK who started their trip in Uganda and are making their way south. Dirk and Lieve were staying in a camp up the road, a lovely Belgium couple that have been travelling all over the world on and off for the last nine years, they made our trip through Africa look mediocre.  We also had Sumani and his wife from Palm Beach join us for the day, Sumani was a bar man and earns 25000 kwacha a month (£28), due to this he has never been able to make the one hour bus journey to Cape Maclear. We paid for him and Sandra to join us and treated them to a lunch by the lake. We had a lovely day, Chris was teaching Sandra to Swim as I looked after baby Kelly that is just 6 months old and very adorable.

Isaac took us on a lovely boat trip out to a small island that is surrounded by so many fish. It is literally like you are swimming in an aquarium, we then got to see a fish eagle come down to the lake and collect his dinner of small fish and then onto the other end of Cape Maclear where one of the first Missionaries was built in the mid 1840’s by David Livingstone from Scotland. There was also a 800 year old humongous sacred Baobab tree.

From Cape Maclear we went to Senga bay and camped at Cool Runnings for 3 nights, we met 3 lovely Australians who are cycling from Malawi to Nairobi!! We also got to spend some time with Sam the owner who is heavily involved in many community projects. Sam is a nurse by profession, able to offer free treatment to the locals from her backpackers. Sam also told us about a blood donation project that she runs, being a haematology nurse and understanding how vital it is to have a stocked blood fridge, Danielle and I signed up to donate. I went into the lab and was shocked to see a completely empty blood fridge. Generally when someone needs blood a family member has to be tested to see if they are a match and then donate. Most of the equipment had been donated to the lab by various countries. Before we could donate we had a blood test to check our blood group, HB level and also check for various diseases. We were both fine to donate and it was a quick and painless 15 mins that will save people’s lives. Again a small offering that we were able to give to this amazing country.  

Next stop Kande Beach, a beautiful beach by the lake with fluffy golden sands. It is hard to believe that you are by a lake and not the ocean. We camped here for 2 nights along with the Australians and then all headed to Nkhata Bay, where I am sat writing this blog. I think Nkhata Bay may be in my top 5 places we have visited on our trip, a village nestled among the cliffs overlooking a stunning bay where the water is again crystal clear. There was nowhere for us to overland, however Mayoka Village was able to do us a deal for the three of us (Chris, Danielle and I) to stay in a triple room for £6 each a night, can’t really grumble at that. We are also able to use paddle boards, snorkelling equipment and Kayaks for free. The Saturday night we went out for some local nightlife, the bar was vibrant and full of characters all showing there great dance moves. If only I could dance like they do, I gave it a go anyway. Sunday was a lazy day involving mainly eating and sleeping. Today we went to the local market and purchased some clothes made from the local material. 

Thursday, we will take Danielle to Mzuzu where she will get the bus to Lillongwe, ready to fly back to South Africa. Chris and I are going to head north to Livingstonia, we have to go up into the mountains to reach the town where David Livingstone settled, the views are meant to be stunning and well worth the 12km drive up the gravel track with 20 hairpin bends. We will let you know how we get on. I hope you have enjoyed the read and we will be in touch again soon.

Love Marie, Chris and Danielle xxx