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thepermanentrainpress · 4 years ago

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THE PERMANENT RAIN PRESS INTERVIEW WITH BROOKE LEWIS BELLAS

Her career has been prolific thus far, and keeps on getting busier. Brooke Lewis Bellas wears a number of titles – actress, philanthropist, producer, director, writer, life coach – and she doesn’t take any of it for granted. Her acting career has spanned nearly twenty years; an impressive variety of genres, characters and experiences to learn from. Aside from the screen, she is an activist for women and female empowerment.

How have you been keeping busy during this pandemic? During this period, have you learned anything new about yourself?

In all honesty, I sometimes feel guilty when I share that I have been as busy as ever! As an actress, producer, and philanthropist, so much of my “normal” life has been spent working from my home office, so, thankfully, I am still able to work and do all my media and press interviews, as I did prior to the pandemic. But, I so miss my people and social activities! I am currently in post-production on film and TV projects with various teams for Red Rooms, Stripped, and The Second Age of Aquarius. As we know, a lot has been halted with COVID-19, but we have managed to forge ahead slowly! I have been watching and voting on a lot of content as a Judge for The New York Chapter of The National Academy of Television Arts and Sciences (NY NATAS) and for the horrific Shriekfest Film Festival. I also worked behind the scenes to raise money for The Actors Fund and Frontline Responders Fund during this pandemic crisis.

In this pandemic experience, I have done some serious soul-searching and have learned a lot about myself! I have been compelled to reflect on life, work, and choices, and it has affected me both personally and professionally. It has made me realize that “the small stuff I sweat” on a daily basis in my career (like whether I booked the film or not) is truly trivial when we are facing life or death. It has given me the time I do not typically have, to assess the choices and mistakes I have made in my career, and how I plan to step back into my career space when this pandemic is contained one day. I am feeling more inspired than ever to create art, film, and TV with a greater purpose, with a purpose to serve the greater good, and to help and inspire others. I think this crisis is making everyone realize that life is short and precious, and I know I want to come out more courageous than ever as an actress!

You appeared at InHouse-Con’s Horror Movies Panel on August 1st. How special is it to still be able to connect virtually, from the safety of everyone’s homes? How was that experience?

Wow! I love that you asked this question about InHouse-Con, because it just occurred on Saturday and I am still reveling in it. What an incredible experience! It was an experience beyond anything I had expected. I am so blessed to be signed with Coolwaters Productions as my appearance agent for the last 13 years, and when Derek Maki invited me to participate with his horror celebrity clients, I was not sure what to expect in this new virtual world. What actually transpired was something that I personally was so moved by! This experience, to not only connect with the fans, but to connect with the “OG” Coolwaters Horror crew that I spent so many events and appearances with at actual physical horror and pop-culture conventions, throughout my career, was a gift. It really touched my heart to be able to spend a day with these folks virtually and to reminisce and experience the past, and to be in GRATITUDE for all the wonderful career moments that I have had. I think part of this virtual pandemic experience has, ironically, invited opportunities that we would not have had otherwise.

And albeit, I certainly miss the face-to-face energy and interaction, it just brightened my day to be virtually connected to actors whom I respect and admire. And, of course, to be able to have an opportunity to connect with the fans in this way, and to know that they still support my career and, in some way, I am able to connect with them to create joy and some semblance of “normalcy” by sending them autographed photos and memorabilia. It was very special and filled my heart during these challenging times.

You have been in the entertainment industry for many years across all different genres – horror, comedy, mystery, sci-fi – do you have a favourite to act in? How about your preference as a viewer?

Permanent Rain Press, thank you so much for recognizing that I have acted in all different genres, as I am grateful to be known in the horror genre and to be referred to as a “Scream Queen”, but I am sometimes challenged with proving myself and sharing that I have acted in so many other genres as well. I am often cast in comedy due to my quirky characteristics and persona, but, honestly, when it comes to acting, I am always seeking to play a very dark, dramatic, psychological, intense character role, as they are my absolute favorite. I love to dive into those deep, painful, emotional roles.

As a viewer, I love some great action film or television, and I am obsessed with mobster and mafia movies and TV... one of the things that has drawn me to act in that style genre over many years. I am absolutely guilty of being a huge horror fan, since I grew up in the 80’s and I love a good scare. But more often, I also love to “play detective” and watch a wonderfully smart mystery thriller from Alfred Hitchcock, Agatha Christie, or Brian De Palma, some of the filmmakers whom I deem to be the greats. But, if given the choice of what I prefer to watch, I am a cable TV junkie and you will find me binge-watching series, including Sex and the City, Outlander, The Sopranos, True Blood, and my latest obsession, Sons of Anarchy.

Let’s talk about your alter-ego, the funny and vibrant Brooklyn vampire, ‘Ms. Vampy.’ What do you enjoy the most about this character? Will you be reprising this role in the near future?

Ms. Vampy is a comedic mobster Brooklyn vampire with a heart of gold, and I am so proud of this character and all the projects that I have worked on with Ms. Vampy over many years. I most enjoy the fact that Ms. Vampy is all about positivity and supporting teen girls to face their fears and Vamp It Out! I am proud that I was able to create positive content for teenage girls with her, including, not only a streaming series, but authoring my book ‘Ms. Vampy’s Teen Tawk: There’s A Lotta Power In Ya Choices.’ And, make no mistake, I love that she is my alter-ego that I can tap into when I need inner courage or to be fearless!

There is actually a lot going on with Ms. Vampy behind the scenes, as we speak, so we can say we are “revamping.” My writing partners and I have been working on a new screenplay and TV pilot titled Vamp It Out, and you will be the first to have an exclusive that we were just accepted into both Action On Film MEGAFEST International Film Festival & Writers Celebration and Hollywood Dreams International Film Festival and Writers Competition in the screenplay category. We are vamping out with excitement and ready to celebrate!

You wrote, produced, and starred in this passion project as well. Being behind the camera and seeing your vision come to life, how special is that to you as an artist?

I sure did! And, I was forced to Vamp It Out every step of the way, as production is such a challenging process! My first two projects with Ms. Vampy began in 2008, and then in 2011, where I really did take the reigns, both behind the camera and in front of the camera. These projects have been some of the most challenging projects of my life and career, but some of the most rewarding. With any project, when you have a vision and you are able to bring it to fruition in whatever way, shape, or form possible, and that means whatever medium, whatever budget, whatever message you create, it is so fulfilling to know that your hard work is being developed, created, and produced, so you are able to share it with the world. I can assure you, Ms. Vampy is no stranger to... Blood, Sweat and Tears. Pun intended!

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You’ve worked on so many cool projects, in particular a lot of indie films. Independent film has reputation for focusing on the story with the team behind it incredibly passionate about their work. What has your experience been on these sets?

Separate of Ms. Vampy, can we refer back to... Blood, Sweat and Tears? You said it best, and I will flush this answer out, that as an indie filmmaker and actor, one must be passionate about the project they are producing and creating, as the experience is not always fun and exciting. And, we are definitely not in it for the money! In full disclosure, I have had some of the most incredible experiences of my life and career on indie films, and have been blessed to leave them with a new loving and supportive film family... while, on other indie films, I have left with the most empty feeling and wondering if I am worthy of more, if I am talented enough for something more professional, and I have left questioning my life and career choices. I have had the opportunity to work with incredible indie film directors who have pushed me beyond my limits and what I thought I was capable of as an actress, and I have left indie film sets feeling as though I may actually have known more than the director or producer, and like I could have given so much more of a performance as an actress.

I have stories that I will cherish till my dying days, and I have nightmares that still haunt me in my sleep. I think that we make the best choices we can in the moment, and do what we think is right, and sometimes we are still exposed to an indie film situation where it is almost impossible to believe what has transpired. Overall, I feel my positive and negative experiences have shaped me into who I am as a woman... as an actress... as a producer... and, have taught me the most valuable lessons and have shown me that I am stronger than I think I am. These experiences have really made me self-reflect during this pandemic and inspired me to choose projects that uphold my highest good in the future.

You are an advocate for women, their body image and self-confidence through Breaking the Chains Foundation. The non-profit uses creative outreach to raise awareness, advocate, and provide support. Tell us about your involvement, and why female empowerment is important to you.

I am a proud Celebrity Ambassador for the Breaking the Chains Foundation and getting behind our fearless leader, Debra Hopkins, to support this great cause. I was inspired to get involved years ago, because I have been an actress since I was young, I have battled weight issues since I was young, I have repeatedly gone up and down ten pounds, and because I am naturally short, curvy, and ethnic, ten pounds is a world of difference, and when you are on camera, you are consistently challenged with people who are judging you and soon you start judging yourself. So, for me, the Breaking the Chains Foundation has been such an inspiration, as it is a cause and mission that supports people with eating disorders, body image issues, self-esteem issues, and body shaming. I have been affected by all of this personally and professionally, and want to support young people who are also challenged with body image and self-esteem, and to support them in cultivating their inner strengths and healing through art, and that is what the Breaking the Chains Foundation is all about: being able to heal and create self-love through the arts, whether it be dance, painting, acting, etc… To me, that is all encompassing of what is so profound and special about this foundation.

I truly feel that our society has set women up to compete, and compare and contrast, with one another. It is the time in our world to break that cycle and allow ourselves to empower other women, to support other women, to not compete with other women, and to really ban together and know that Female Empowerment is the greatest power we have.

You don’t take work for granted, always grateful for your opportunities and the life you lead. What keeps you grounded and motivated on a daily basis?

I truly appreciate you acknowledging my gratitude, as I do not take for granted even the small opportunities that life has afforded me. As far as keeping grounded, well that is a tough one for me, as I often feel like I am just flying all over the place (and, I am not talking about Ms. Vampy)! I feel like I always have 100 responsibilities at the same time! That said, I do work equally as hard to stay grounded and motivated on a daily basis, and that requires commitment, organization, and finding life and work balance, which I am still working on diligently each day. I commit to hard work, then making time for my intimate connections to speak on the phone or spend in-person time with the people I love, which includes my newlywed husband, my family across the country, my friends, and my business associates that I am blessed to have in my life, often since childhood.

I also think it is incredibly important when you are in an industry as stressful as the entertainment industry, to make sure to have your stable of support people, and that includes my talent reps and extends to my life coach, Lori Bertazzon, my actress empowerment sessions with Michelle Colt, and my psychic healers like Mitra Rahbar, Marilyn Alauria and Chiara Maya. I could not possibly do this on a daily basis on my own.

You’ve described yourself as a ‘Glam Gal.’ If you had to pick one, what has been your favourite red carpet look over the years? How would you describe your everyday style?

Oh yes, I describe myself as a professed ‘Hot Mess Glam Gal.’ I love getting glammed, styled, and fabulous for all of the incredible Hollywood and Red Carpet events over the years (shout out to my Glam Goddess squad, Allison Noelle, who styles me for all events and film hair and make up and shout out to my hair cut and colorist Crystal Betke at Hairroin Salon). You are killing me by asking me to pick just one of my favorite Red Carpet looks over the years, as it is just not possible, because I have so many, but I will narrow it down to two. As my publicist, Jessica Katz, and I have discussed on many occasions, we will always be in love with my Red Carpet look at the 2018 Women In Film Crystal + Lucy Awards (left), and, truly, my absolute favorite is my Red Carpet look for the 2019 Costume Designer Guild Awards (right) with my fab friend, and Costume Designer, Marianne Parker. It is one of those looks that I refer back to when I set goals of what I want to look like on the next Red Carpet.

My everyday style is still Glam in some ways, let's just say ‘Hot Mess Glam’ downplayed a bit, as you will rarely find me outside of my house without hair somewhat done (albeit hot mess messy), make-up, nails and toes manicured, and high heels... and if you do, my face will surely be covered by my Dior glam sunglasses. I have mastered the art of being fashion shabby chic, as I will run out of the house in a Kaftan or sexy sweatpants and a cut off t-shirt, very Flashdance circa 80’s off-the-shoulder style or with a slit up the leg. Hey, I have my own Glam Gal thing working just for me!

You have a number of projects in post-production, including The Second Age of Aquarius. Tell us a bit about this one, and your character Tawny Stevens.

I am so grateful that I had acted in, and produced, a few projects that wrapped prior to COVID-19. My Psycho Therapy (Amazon Prime) film director, Staci Layne Wilson, wrote a film with Darren Gordon Smith (Repo! The Genetic Opera) titled The Second Age of Aquarius. Those two are so crazy talented. It is such a fun indie gem that was produced by Nancy Long. I do not want to give any spoilers, but it is a comedy, with a little bit of a Sci-Fi twist, a hologram, and a lot of music. It is really sweet and clever. The two leads are Christina Jacquelyn Calph and Michael Ursu. I am an Executive Producer and I act in it. I play Tawny Stevens. She is a young mom to Alberta Stevens, stuck in the eighties, as that eighties-style, New Jersey, rocker mom. Wait until you see my hair, my make-up, and my leopard pants. I did the Jersey accent. I can’t wait for the film to come out next year!

Tell us about your new film The Mourning. What drew you to this project?

Okay, since I am a Co-producer on this film, I will simply have to give you my producer-style pitch for it!

Odyssey Motion Pictures released The Mourning Drama/Mystery/Sci-fi/Romance on Tubi TV. Directed by Marc Clebanoff (Stripped), The Mourning stars Michael Rene Walton (20 Ft Below: The Darkness Descending), Louis Mandylor (My Big Fat Greek Wedding), Dominique Swain (Lolita), Sally McDonald (Crushed), Larry Hankin (Home Alone), Peter Dobson (Frighteners), Kinga Phillips (6 Ways to Sundown), Brooke Lewis Bellas (Sinatra Club), Frank Krueger (No Clean Break) and Bob Spillman (White Mule). Produced by Marc Clebanoff, Michael Rene Walton and Pepe Lobo. Co-producers Nadeem Soumah, Anoop Rangi and Brooke Lewis Bellas. Cinematography by Nadeem Soumah. Written by Marc Clebanoff and Michael Rene Walton.

Synopsis:

Aaron returns to his small Middle America hometown, inexplicably, not having aged a day since his mysterious disappearance in Desert Storm 20 years prior. Initially unable to speak, Aaron must come to terms with the losses and evolution of his loved ones in his absence. Concurrently, Aaron’s loved ones must come to terms with the reappearance of the boy who they grieved over and let go years prior. As Aaron begins to assimilate himself back into the lives of his family, his best friend and his long lost lover, it is slowly revealed that Aaron’s homecoming is not permanent. A conspiracy theorist and a mysterious angelic figure, both stalking Aaron, build toward a finale in which Aaron must tie up loose ends before disappearing again forever.

I was drawn to this project, as I am always grateful to have a direct offer for an acting role, and to step into a role that was written for me. In one scene, I am sort of the “comedic relief” character that lightens the dramatic and supernatural intensity. I got to play Lisa “Ass Face.” Lisa was the "unattractive" girl in high school who used to like Aaron and the lead guys. They never gave her the time of day, but when Aaron returns from his mysterious disappearance and reunites with his high school friends, he sees a "cute" girl at the local hangout bar and his friends tell him she is Lisa "Ass Face" from high school. Aaron cannot believe it and realizes how much things REALLY have changed, since his mysterious disappearance. Lisa gets drawn into the intense Sci-fi drama that ensues with Aaron and his friends and finds herself with more than a hookup!

I just fell in love with the themes of life, death, love, and romance in this story, and jumped on as a Co-producer, as well. We had the time of our lives filming this in Holland, Michigan a few years back and I am very proud of this indie film! Please help support it by watching now on Tubi TV streaming.

Our signature question – if you could be any ice cream flavour, which would you be and why?

Cookie Dough! Everyone loves Cookie Dough ice cream… and, even when the dough is raw and raw and exposed in imperfect proportions, we keep digging through and wanting more!

Photo credit to: Isaac Alvarez Hair and Makeup: Allison Noelle

#entertainment #feature #Interview #Brooke Lewis Bellas #Brooke Lewis #Katz PR #The Mourning #Ms. Vampy #The Second Age of Aquarius #actor #actress

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krestmarketinggroup-blog · 7 years ago

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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7 In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

You’ve already created an “art gallery” for your posts. Resharing your content just lets the masses know what you’ve got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content? Yes! One of the biggest misconceptions about resharing is that it’s a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times , if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO ? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.

With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.

But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.

1 - Start at the source: Give old posts a new look Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

We’ve done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder’s older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

There weren’t a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn’t seen it when it was originally published.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit , and start updating!

2 - Find your social sharing “sweet spot” by repackaging your content When you read studies that say many social media users reshare social posts without ever clicking through to the content itself … it can be a little disheartening.

Okay, a LOT disheartening.

You’ve probably spent tons of time creating your content, and the thought that it’s not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We’ve all been there.)

But it’s not all for naught — you might just need to experiment until you find the “sweet spot” that gets people to read and share. One way to do that is to simply repackage content you’ve already written.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse , too, and turn one great post into a bunch of fresh content to then share and reshare!)

If you can get people to your site, a “best of” post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences “What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

That doesn’t mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it’s important not just to vary your content, but also to vary how you share it on social media .

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post :

Option A

Option B

Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: “97% of users churn”) and the other hits the viewer with an intriguing subheader (solution statement: “behavior-based messaging”). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.

Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There’s so much to test and try out — all using the same post.

4 - Automate, automate, automate Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you’ll be able to hit a wider range of your followers.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active , chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10 , a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

http://bit.ly/2v1RsPQ

#smallbusinessmarketing #huntingtonbeachseo #lagunabeachseo #internetmarketing #linkbuilding #articlewriting #blogpower #socialmediamarketing #contentwriting #leadgeneration

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freehealthguider · 6 years ago

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How Sneakers, One of This Year's Coolest Books, Came to Be

Talk with any devoted fan of sneakers and odds are they’ve probably got an amazing story to tell you about how they snagged each of their favorite pairs. That passion is at the heart of a new book, simply called SNEAKERS. Written by Alex French and Howie Kahn, with design by Rodrigo Corral, the book is full of stunning imagery and dozens of incredible tales that knit together every aspect of modern sneaker culture.

The team of three spoke with Men’s Journal about the importance of those personal narratives, how the book came together, their earliest sneaker memories, and what it was like to talk with Serena Williams, Kobe Bryant, and the other boldface names who helped the book come alive.

Courtesy of Penguin Random House

What was the most interesting thing you learned while researching the book?

HOWIE KAHN: The thrill of writing this was how many surprises and moments of extreme interest came up along the way. They happened daily. To learn that one of the most accomplished sneakers designers in the world, Tiffany Beers (at left), got her start designing lids for Pringles potato chip canisters was a fascinating moment. It speaks to coming of age and personal development and how far people can get when they truly activate their talents. Tiffany recently took a job at Tesla, so now we’re seeing people from footwear really getting a crack at shaping the future outside of what’s on your feet. That will happen more. And NASA figures into the book in two different places. The idea that designing footwear can exist in the same category as the space program shows how ambitious this world really is.

10 Sneakers That Are More Expensive Than A Car

You guys have spoken about how your approach to writing the book shifted and changed throughout, ultimately deciding to really focus on personal stories. Was there a specific person or story that was the catalyst to move the rest of the project in this direction?

KAHN: What changed, which is what should and must change while writing on a topic for a couple of years, is the overall depth of understanding. We really came to internalize the idea that every shoe, or every part of every shoe, is connected to a series of decisions, to the tension surrounding those decisions and ultimately to a story that resolves it. The greatest sneakers solve a problem—they’re an object lesson in resolving tension. Their essence is narrative. So, the deeper we got into it, the more and more we sure we became about the idea of SNEAKERS being about people first and foremost.

Courtesy of Penguin Random House

You were able to get some really interesting people, from Bruce Kilgore (the creator of the Air Force 1s), all the way to Kobe Bryant and Serena Williams. Who were you most surprised to get and who did you want to speak with that you couldn’t?

KAHN: It’s not that there was an element of surprise. Celebration, sure. It’s amazing when you get a “yes” back from Serena Williams, but Serena is also one of the kindest and most generous people around, so she’s just sticking to form. Overall, we got a great response. We proposed to all the people in the book that we were out to write the greatest sneaker book ever, one focusing on their stories and one coming from a place of respecting their creative, technical and personal contributions to this world. We wanted it to be emotional for them; we also recognized that people wanted to be in this book. In large, sneaker stories exist online. But, at their core, sneaker people are people who care deeply about objects. It’s one thing to be on an Instagram feed, even with a million followers. It’s another thing, and maybe a deeper one, to be in a book like this. People in the book have now been asking for an extra copy for their mother, so they’re proud to be in SNEAKERS. All that said, wrangling interviews is a craft. Each one took plenty of time to land, especially because we targeted subjects with huge careers and packed schedules. But, all in all, we got who we wanted. We do have a list in development, though, in case there’s enough interest for SNEAKERS 2.

The Story Behind the Rise of the Sneakerheads

Rodrigo, how did the book’s overall design came together?

RODRIGO CORRAL: As the contributors content started coming into the studio, we quickly realized that the shoes they talked about and the stories they told were too important to live inside a rigid template. Instead, we approached each chapter and contributor individually, giving each one custom art, photography and illustrations for readers to explore.

Courtesy of Penguin Random House

Can you describe the collaboration process between you, Alex and Howie?

CORRAL: Alex and Howie drove a lot of the access and provided amazing content. They made intros so we could work directly with the contributors. We would take those relationships and fly out to Portland for private photo shoots with Nike execs. Howie and Alex’s content came in flurries, and it acted as an amazing springboard to keep us inspired and creating strong visuals.

The Most Famous Sneakers in Film

What was the hardest part of the book to design for you?

CORRAL: It was a lot of work. We were very ambitious and wanted every contributor to have unique illustrations, art, or photography. We also had to locate, travel and shoot many of the sneakers they talk about. As the chapters started coming in and we were climbing to 300 plus pages, it started to feel like we were crazy for trying to make each chapter so custom.

The cover is instantly striking. How did you land on that particular design?

CORRAL: Sneakers means so many things to so many different people. I don’t want to explain SNEAKERS away visually, but it also can’t be too conceptual. It needs to grab your attention and then let you make it personal. You know which shoes are inside the white box, I’m don’t want to fill that space for you.

Courtesy of Penguin Random House

What’s your earliest sneaker memory?

HOWIE: Not being able to fit into the earliest Jordans because I was in kids’ sizes and they weren’t making them in my size, at least not where I could find them. So, I’d buy the smallest size I could find. My feet would be lost in them, but I felt like I could dunk.

ALEX FRENCH: Walter Payton’s signature shoe. I was probably seven when they came out and I had to have them.

CORRAL: I was a basketball kid and I wanted a pair of Air Jordan 1s. Of course my Colombian parents wouldn’t spend the cash, so they bought me a pair of JOXS instead, super embarrassing. It’s also my earliest memory of knowing I was going to have to work hard to get what I wanted in life.

The Complete History of Air Jordan from 1984-2016

What sneaker do you covet the most?

KAHN: I’m going to stick to my conviction here that, for me, it’s about the stories first. I love my Mars Yards. Tom Sachs, the prolific contemporary artists worked with the scientists who worked on the Mars Rover to make them. They’re amazing-looking shoes and I feel lucky to have a pair, but I feel that way because the story behind them is so resonant to me. It’s Chapter 24 in the book and it’s about exploration and deep research and going into the field to find answers. It’s about the risk in creativity and it’s also about making mistakes. And learning from them. These are human themes. You don’t need to be a sneakerhead to be pulled in. The whole book reads like that. Whether or not you care about shoes, the stories will speak to you.

FRENCH: Daniel Bailey’s NASA shoe. The one he made with Android Homme. I am also deeply in love with a small LA-based company called No.One. Their shoes are so beautiful. I will also very likely lose my mind in February when Nike re-releases the Jordan 3 in black!

CORRAL: That’s always changing. I still want the Mars Yards 2.0, but couldn’t make the Governors Island event happen. Tom, if you’re reading – I’m size 10.5!

Courtesy of Penguin Random House

What is it about sneakers that has made them so prolific?

KAHN: Sneakers are powerful because they’re so personal to people. They’re both accessible and cool. They’re sophisticated, but they maintain a kind of innocence. It’s hard to think of another object that resonates that much with its audience. The closest comparison is maybe the iPhone, but people who love their iPhones won’t buy a new one every week. Sneakers are perpetual.

FRENCH: And the Internet. There are so many daily sneaker resources and so many releases. It’s so easy to get sucked in.

CORRAL: Most everyone wears sneakers at some point and with so much great design, it’s become an opportunity to reflect your identity or even how you’re feeling that day.

Sneakers is now available for purchase online or in a bookstore near you.

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reverieisallineed-blog1 · 7 years ago

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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

In the nearly three years the MeetEdgar blog went live, we've published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it's been seen one time - and the same goes for your content.

You've already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there's always someone new to your content.

In a social media landscape that's constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait aren't we supposed to be writing fresh content?

Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true - provided that you're resharing responsibly. We'll explain how to do that in just a moment.

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media - since you've got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that's only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don't even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don't necessarily NEED to.

So why do they do it anyway? Because it gets results.

Social sharing alone has an impact on SEO, but social engagement is really where it's at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content's exposure. That's what resharing does awesomely.

But simply resharing social posts isn't the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.

1 - Start at the source: Give old posts a new look

Lots has changed in five years - the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

We've done the math: three months is one Internet year and five years is basically another Internet epoch. (This may be a slight exaggeration.) So when we transferred some of our founder's older evergreen blog posts to the new MeetEdgar blog, we took stock of which of those posts had picked up the most organic traffic.

One thing that hadn't changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

There weren't a ton of tweaks to make, but we gave this popular post some love since so many people were finding it. We pepped up the headline, did a grammar and content rundown, refreshed links and images, updated social share buttons, and added more timely content. The whole process took less time than writing a brand new post, and we got to share it with tens of thousands of followers who hadn't seen it when it was originally published.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself it can be a little disheartening.

Okay, a LOT disheartening.

You've probably spent tons of time creating your content, and the thought that it's not getting read NEARLY as often as it could be is a recipe for content marketing burnout. (We've all been there.)

But it's not all for naught - you might just need to experiment until you find the sweet spot that gets people to read and share. One way to do that is to simply repackage content you've already written.

The tried-and-true best of post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus - like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you've gathered up, and engage with content they may never have thought to look up separately.

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

What if the same person recognizes something that I've already posted in the past? you might be asking right about now. I don't want to annoy my followers! I don't want to be spammy!

Forget about people resharing social posts without reading the content behind the links - most people don't see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

That doesn't mean you should repeat yourself, word-for-word, all the time. Chances are, you have more than one type of reader or customer, so it's important not just to vary your content, but also to vary how you share it on social media.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

Both Option A and Option B go to the same content, but one highlights a particularly juicy stat (problem statement: 97% of users churn) and the other hits the viewer with an intriguing subheader (solution statement: behavior-based messaging). In this way, Mixpanel can find out what pulls in the most readers and tweak and promote that message as needed.

Pull a cool anecdote from your post or highlight a different stat that gets people excited. It can be as easy as changing up the descriptions of your posts or just using different images. There's so much to test and try out - all using the same post.

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn't mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you're into that boring busywork thing.

Automating the whole process of resharing evergreen content saves tons of time while keeping your brand personality intact. It also frees you up to have real-time interactions with your fans on social media, brainstorm new post ideas, or just go for a walk, and it solves the time crunch and the hassle of manually re-scheduling posts, while actually showcasing more of your posts across the massive social media landscape. Just by spacing out your updates, you'll be able to hit a wider range of your followers.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn't a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It's noisy out there. The law of diminishing returns - as well as declining social reach - means that a lot of what you do on social media can feel like shouting into the void.

And there's not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they're most active, chances are people won't see the same thing twice. The data shows you'll get more clicks, more traffic, and better SEO results - not a bad bonus to that whole saving lots of time thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

0 notes

tainghekhongdaycomvn · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

You’ve already created an "art gallery" for your posts. Resharing your content just lets the masses know what you've got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

If you can get people to your site, a "best of" post encourages readers to stay longer as they click links for the different articles you’ve gathered up, and engage with content they may never have thought to look up separately.

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

“What if the same person recognizes something that I’ve already posted in the past?” you might be asking right about now. “I don’t want to annoy my followers! I don’t want to be spammy!”

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

bạn xem thêm tại: http://ift.tt/2mXjlRS Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa 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xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach http://ift.tt/2hmzoLx Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây http://ift.tt/2mb4VST

0 notes

lawrenceseitz22 · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger http://ift.tt/2vhP5JC via IFTTT

#IFTTT #Blogger

0 notes

byronheeutgm · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

conniecogeie · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

maryhare96 · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

kraussoutene · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

fairchildlingpo1 · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

mercedessharonwo1 · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

krestmarketinggroup-blog · 7 years ago

Photo

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

How resharing impacts SEO Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit , and start updating!

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post :

Option A

Option B

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

And there’s not a huge ROI for shouting into voids these days.

http://bit.ly/2v1RsPQ

#blogpower #linkbuilding #lagunabeachseo #bestlocalseo #contentwriting #digitalmarketing #smallbusinessmarketing #internetmarketing #articlewriting #seo

0 notes

christinesumpmg · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.

In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait… aren’t we supposed to be writing fresh content?

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.

Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn’t changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers:

Writing blog posts with an eye toward making them as evergreen as possible is one of the smartest, most time-saving-est content marketing strategies out there.

So... check your metrics! Which evergreen posts have performed the best over time? Which have lots of awesome organic traffic? Make a list, do a content audit, and start updating!

2 - Find your social sharing "sweet spot" by repackaging your content

When you read studies that say many social media users reshare social posts without ever clicking through to the content itself… it can be a little disheartening.

Okay, a LOT disheartening.

The tried-and-true “best of” post offers a reprieve from the content-creation grind while still delivering tons of value to your fans and readers.

Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme. (You can do this in reverse, too, and turn one great post into a bunch of fresh content to then share and reshare!)

Most fun of all, you can repackage your content to target new or different subsets of your audience on social media. (More on that in the next section.)

3 - Social shake-up: Reaching and testing with different audiences

Forget about people resharing social posts without reading the content behind the links — most people don’t see your social posts at all in the first place.

This is just one of those uncomfortable facts about the Internet, like how comment sections are always a minefield of awful, and how everyone loves a good startled cat .gif.

Savvy marketers are all over this tactic, marketing two sides (or more) of the same coin. Here are a couple of examples of social sharing images from a Mixpanel blog post:

Option A

Option B

4 - Automate, automate, automate

Remember, your best posts are only as good as the engagement they get. That fact, however, doesn’t mean you have to keep manually resharing them on social media day in and day out.

Unless, of course, you’re into that boring busywork thing.

(This is probably a good time to check whether your social media scheduling tool offers automatic resharing of your content.)

Now, social media automation isn’t a substitute for consistently creating great new content, of course, but it does give your existing evergreen content an even better opportunity to shine.

Win with quality, get things DONE with resharing

It’s noisy out there. The law of diminishing returns — as well as declining social reach — means that a lot of what you do on social media can feel like shouting into the void.

And there’s not a huge ROI for shouting into voids these days.

Responsible resharing is an important part of your overall content marketing strategy. As long as you keep your content fresh, create new quality content regularly, and talk to your fans where and when they’re most active, chances are people won’t see the same thing twice. The data shows you’ll get more clicks, more traffic, and better SEO results — not a bad bonus to that whole “saving lots of time” thing.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

http://ift.tt/2vhJYJD

#Learning to Re-Share: 4 Strategies to Renew #Refresh #and Recycle Content for Bigger Reach

0 notes

reverieisallineed-blog1 · 7 years ago

Text

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Posted by jcar7

After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it's been seen one time - and the same goes for your content.

In a social media landscape that's constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.

Otherwise, your art gallery is just another building in the city.

But wait aren't we supposed to be writing fresh content?

Yes! One of the biggest misconceptions about resharing is that it's a spammy tactic. This is just not true - provided that you're resharing responsibly. We'll explain how to do that in just a moment.

Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media - since you've got content going out no matter what.

How resharing impacts SEO

Big brands are probably the most prolific content resharers. Heck, they don't even think twice about it:

BuzzFeed is a perfect example of the value of repeating social updates, because they don't necessarily NEED to.

So why do they do it anyway? Because it gets results.

1 - Start at the source: Give old posts a new look

Lots has changed in five years - the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.

One thing that hadn't changed in five years? A blog post about how Vin Diesel was winning the social media game was still insanely popular with our readers: