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Topten Tips For Private Instagram Photo Viewering

Our Private Instagram Viewer is very pardon to use. However, regular members can isolated use our platform bearing in mind every 30 minutes. If you'd as soon as to use our tool as many period as you want, keep busy how to view private instagram rule upgrading to vip. An IGExclusive.com VIP subscription gives you given acess, quick, speeds & 100% sucess rate.

How To View Private Instagram Profiles

VIP access is currently $24.99/month.IGExclusive is a free to use online private profile viewer for Instagram. Our custom algorithm will allow you to bypass private accounts upon Instagram in less than 60 seconds. Our tool is clear to use and is currently used by thousands of people upon a daily basis!Anyone can view your Instagram profile and posts (even without an Instagram account). However, you can make your posts private for that reason that on your own buddies you manually embrace can see them. once your posts are set to private, isolated your certified followers will look them. This gives Instagram users full run exceeding their profile. However, we understand sometimes you may want to see higher than your loved ones. Whether you're a concerned parent wanting to monitor your child or you're a anxious boyfriend/girlfriend wanting assurance, our Instagram Private Profile Viewer software will permit you to view posts from private Instagram accounts in less than a minute. Sounds too fine to be true? You should be cautious because these websites might arrive how to see private instagram later virus and malware. Watch out for sites when WatchInsta, Instaspy, Private Instaviewer and View Private Profiles. These sites typically create people link surveys or sweepstakes that will eventually require their balance cards or new forms of payment in order to complete.This is how they operate: They will ask you to use your Instagram username. Then, they will question you to choose whether you hope to just view or download the photos. They will in addition to ask for your personal information. Finally, theyll say you will you to the private account that you hope to view. We dont recommend using any of these sites. They dont look safe at all. Besides, Instagrams API strictly doesnt allow third-party apps to attain their users personal data. This along with means that even though its feasible for apps to right of entry general data such as users list of followers, they wont be skillful to look photos or videos of private Instagram accounts. If youre pleasant to manage to pay for them a try, get as a result at your own risk. We realize not endorse any of these apps. Overall, every of these methods can support you view private accounts upon Instagram. We deeply recommend using the first method which is conveniently similar to and asking the person directly. Its ethical and wont get you into trouble.

Get This Introduction

If that or a put it on account doesnt help, your last marginal is to try using any Instagram profile viewer tool that can incite you view an Instagram profile without following. charm be other cautious in imitation of using them as theres no guarantee that your data wont get stolen in the process. Alternatively, attempt to construct a stronger social presence on Instagram. People tend to follow Instagrammers who have huge followings. You can attain this by using facilities by Upleap.nstagram has a ton of great features that are attracting ever more users to their social network. As the years go by, Instagram is making every kinds of changes to improve the user experience.One such fiddle with has allowed users to lock their photos and videos as a result people who are not their cronies cant look their posts. This means that you cant just visit someones profile and browse through their posts without them knowing it. If you find this annoying, youre going to adore Instagram private profile viewer. This little app allows you to assume instagram private profile viewer look at anyones photos without them even knowing you were there. The best portion of every is that the app is free, its safe, and most of all, it delivers exactly as promised. You can use it whenever you desire to check someone out without having to bother that youll get detected. gate upon for more information. There are a number of ways which you can use to get someones private Instagram details. We will talk about each one and tell why its consequently simple to get someones private profile URL.eing in a get older of social media, everyone enjoys capturing handsome photographs at jovial places to show-off in tummy of links and followers. Instagram has become the most well-known social network where millions of people are lively through delectable photography. There are two sorts of account on Instagram. One is the public account and the extra one is for private users. In public, everyone can follow you and view the pictures.

So, it is much easy to spot a person and just follow them to view the account. In private accounts, there are some prickly settings due to which unaided picked people can see your profile. It can on your own see private accounts if the owner accepts the like demand of the enthusiast here is 5 Tools to View Private Instagram Profile. So, no one can view several private profiles of people unless they follow the account. This is a great disadvantage if you cannot follow the persons profile for private reasons. It is a huge play up when you in point of fact desire to view the private profiles and cant follow the person. To overcome this disadvantage, there are many tools that can view private accounts without bearing in mind the person. If you want to discover how to see private Instagram accounts, subsequently you have reached the right place. even if you want to know you how to bump Your Instagram followers deserted how to see private instagram in force trick upon the internet.In the enlightened months and years, Instagram has stiffened their guidance and blocked off every entry to private accounts, making it practically hard to view private accounts. Despite their security measures, there are yet a few privates Instagram viewer tools that can see private profiles. Instagram is a social media that is practised sharing photos and videos with just a click of the mouse. You can also view the private profiles once just a click!You want to see the private account on Instagram but security settings are not letting you pull off that? This tool will permit you to stay undetected past they are not asking for any private data or downloading, but if you anyhow mistreatment something youve seen even though using this tool you might acquire in a problem. in view of that if you desire to view private accounts secretly, this tool is for you.

Review

For months many organizations worked to produce a practical Private Instagram Viewer, and they have slipped various period some of them worked but the tools they released continued practicing for a shorter than a few weeks. Hundreds of people have tested these Instagram tools hundreds of times. Instagram already knows of its existence and they cannot mend it. One daylight they presumably will but it will understand instagram private profile viewer over six months and even if they fix it, there will be a lively relation for sure. These are the safest and smoothest ways to view private Instagram accounts without the use of any software or without a dependence to scrutiny coding skills. solution the human verification. Not to mention, these are clear willing to help in viewing private Instagram accounts. Honestly, using these tools is justly unbelievableinstagram private profile viewerview private instagram upon thus many levels. Using these latest online Instagram Private Profile spectators you can view anyones Private Instagram Photos & Videos. These Instagram Tools are welcoming for a limited mature & you can right of entry from the mentioned website URL. If you are anxious, the users are cyberbullying you through a private account you cannot see, you can right of entry Instagram and credit it.

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Siri App For Mac

Siri is the voice assistant on Apple devices, equivalent to Amazon's Alexa, Microsoft's Cortana, and Google's Google Assistant. Siri is available across most of Apple's devices, including iPhone, iPad, Mac, Apple Watch, Apple TV, and HomePod.

Siri App For Mac

Use Siri On Mac

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WatchOS4: 'Hey Siri, I'm going for a run' -> Started the Workout app and the run workout, straight to the 3 second timer. WatchOS5: 'Hey Siri, I'm going for a run' -> Starts the Workout app and then nothing. “With Siri, Apple basically created a smart operating system. While Siri is still limited, it shows the direction for the future of operating systems beyond mobile. It more closely resembles something we'd find via Cydia on a jailbroken iOS device, but she talks like Siri and acts like Siri, so let's just call her Siri. Admit it, you wish Siri was on your Mac, and so do I. “Hey Siri” is supported on iPhone, iPad, and iPod touch with iOS 8 or later while plugged in. Not supported on first-generation iPad, iPad 2, and first-generation iPad mini. Siri Suggestions for Shortcuts are supported on iPhone 6s or later, iPad Pro, iPad (5th generation or later), iPad Air 2 and iPad mini 4. Apple Music subscription required.

You can ask Siri all kinds of questions, from simple queries about the weather to more complex questions about everything from sports scores to the number of calories in food. Siri can also enable or disable settings, find content, set alarms and reminders, place calls and texts, and so much more. This guide covers the basics of Siri, including some of the commands you can use to activate Siri, devices that have Siri included, and devices that support more advanced hands-free 'Hey Siri' commands.

Activating Siri

On an iPhone or iPad, Siri can be activated by holding the Home button on compatible models or holding the Side button on devices without a Home button. On the Mac, you can click on the Siri app icon on the dock or the menu bar, or press and hold the command key and the space bar. On a Mac with a Touch Bar, you can press the Siri icon on the Touch Bar. On 2018 MacBook Air and Pro models or the iMac Pro, you can activate Siri with a 'Hey Siri' command. On the Apple Watch, you can say 'Hey Siri' to activate Siri. On Apple Watch Series 3 or later with the latest version of Apple Watch, there's a Raise to Speak feature that lets Siri respond to commands even without the Hey Siri trigger word. Just hold the watch near your mouth and speak. Siri can also be activated by holding down on the Digital Crown. On first-generation AirPods, a double tap activates Siri, and on second-generation AirPods, Siri can be activated with the 'Hey Siri' command. On HomePod, say 'Hey Siri' or press on the top of the HomePod to activate Siri. On Apple TV, hold down the Siri button on the remote (the button with the microphone) to activate Siri.

Devices Compatible With Siri

Siri is on almost every Apple device, and it's built into macOS, iOS, watchOS, and tvOS. You can activate Siri on Macs running macOS Sierra or later, all Apple Watch models, the fourth and fifth-generation Apple TV, all modern iPhones, the AirPods, and the HomePod.

Devices That Support 'Hey Siri' Without Power

Most Apple devices have support for the 'Hey Siri' activation command, but more recent iPads, iPhones, Macs, and Apple Watches offer hands-free 'Hey Siri' Siri support even when not connected to power. That means you can use the 'Hey Siri' trigger phrase at any time to activate Siri. Compatible devices are listed below:

iPhone 6s and later

Second-generation AirPods (iPhone, iPad or Apple Watch connection required)

5th-generation iPad and later

All iPad Pro models except the first-generation 12.9-inch model

5th-generation iPad mini

3rd-generation iPad Air

All Apple Watch models

HomePod

2018 MacBook Pro

2018 MacBook Air

iMac Pro

When multiple devices that can respond to 'Hey Siri' commands are available, the devices will use Bluetooth to determine which one should respond to the request so not all of them answer at once. According to Apple, the device that heard you best or the device that was most recently raised or used will respond. If you have a HomePod, the HomePod will often take precedent and respond to 'Hey Siri' requests even when other devices that support the feature are nearby.

Countries Where Siri Support is Available

Siri is available in more than 35 countries around the world, including the U.S., UK, Canada, Australia, New Zealand, and many countries in Asia and Europe. A full list of countries where Siri is available can be found on Apple's Feature Availability website. Certain Siri features like translations, sports info, restaurant information and reservations, movie information and showtimes, dictionary, calculations, and conversions are limited to a smaller number of countries.

What Siri Can Do

Below is a list of some of the commands and questions Siri is able to respond to, and some of the actions Siri is able to take.

Make calls/Initiate FaceTime

Send/read texts

Send messages on third-party messaging apps

Set alarms/timers

Set reminders/check calendar

Split a check or calculate a tip

Play music (specific songs, artists, genres, playlists)

Identify songs, provide song info like artist and release date

Control HomeKit products

Play TV shows and movies, answer questions about them

Do translations and conversions

Solve math equations

Offer up sports scores

Check stocks

Surface photos based on person, location, object, and time

Apple Maps navigation and directions

Make reservations

Open and interact with apps

Find files (on Mac)

Send money via Apple Pay

Check movie times and ratings

Search for nearby restaurants and businesses

Activate Siri Shortcuts

Search and create Notes

Search Twitter and other apps

Open up the Camera and take a photo

Increase/decrease brightness

Control settings

Tell jokes, roll dice, flip a coin

Play voicemails

Check the weather

Siri How Tos

Passive Siri

Siri is an active assistant that you can interact with, but Apple has also integrated Siri into other aspects of iOS and watchOS, allowing Siri to make proactive suggestions that you can act on. On the iPhone, iPad, and Apple Watch, Siri can make various kinds of recommendations. When you're running late for a scheduled meeting, for example, Siri might suggest that you call your boss either on the Home screen or when you swipe down to search and access the Siri Suggestions options. In Messages and Mail, Siri can suggest things like phone numbers or addresses based on what you've typed, and in Safari, Siri can offer up search suggestions. Siri can do other things like suggest HomeKit scenes to activate, suggest a time to leave when you have an event scheduled, suggest events to add to your calendar from your email, and more. Siri suggestions are all based on your personal device usage habits, so what you see will vary. There's also a feature in iOS called 'Siri Shortcuts,' which are shortcuts and automations that let you complete multi-step tasks on your iPhone. Siri Shortcuts are so named because Siri will suggest them to you and because you can activate Shortcuts with a Siri trigger word.

Siri Videos

We've done several videos highlighting different Siri features, and our most recent can be found below.

Siri Privacy

Siri does send data back to Apple, but searches and requests are not associated with your identity to keep your personal information safe. Apple does not sell your data to advertisers or other organizations, and end-to-end encryption is used for all data syncing between your devices and the cloud.

Guide Feedback

Have questions about Siri, know a feature we left out, or want to offer feedback on this guide? Send us an email here.

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For many Mac users, one of the top features of macOS 10.14 Mojave will be the new Home app and support for controlling HomeKit devices with Siri on the Mac. Both of these have been sorely missed in previous versions of macOS, but Mojave is finally changes things…

Home app

First and foremost, macOS 10.14 features a new Home app. As Apple explained on stage at WWDC, this is one of the applications it brought from iOS to macOS using new cross-platform frameworks.

On the surface, it’s not necessarily clear that the Home app was brought directly from iOS to macOS. It looks and operates like a Mac app for the most part, though there are some instances where things feel a bit wonky.

For instances, when you would 3D Touch in iOS app, you have to right-click on macOS. This isn’t explicitly clear and causes some funky windowing to occur. However, what’s important to remember here is that this is only the first beta of macOS 10.14 Mojave, and we can expect Apple to refine things as the testing continues over the coming months.

In terms of features, the Home app on macOS works just as you would expect it to. App for google photos mac download.

Along the top of the app, you have tabs for Home, Rooms, and Automation, as well as a “+” icon for creating a new scene or automation. At this time, it appears that scene creation is broken in the Home app for iOS and macOS, but that’ll be fixed in future betas.

Do you also know that the User Guides installed with them if you did a download/install and didn’t get a box with books in it? Note that if you already have a MyFonts folder on this Mac, you will want to add the content of the one you have copied from the first computer rather than simply pasting it into the Fonts folder, so that you do not lose any fonts already on this second computer. Do you know that there are reference guides for your PREMIER+ 2 embroidery software that are much more extensive than the User Guides you got in the box with your program installed on your computer? Gopro app for mac.

In the Home tab, you see all of your favorite accessories and scenes, just like on iOS. Right-clicking allows you to choose between Quick Controls, such as changing the brightness or color, as well as a “Settings” menu for changing the icon, name, and more.

Siri App For Mac

In the Rooms tab, you can filter between your various rooms and see each accessory there. To switch between Rooms, you have to use the “View” tab in the menu bar or swipe left/right with two-fingers on your Mac’s trackpad. Using the “Edit” option in the menu bar, you can view your list of existing rooms and create new ones.

Finally, in the Automation tab, you can view and edit your existing automations, while the “+” button lets you create new automatons. Tile app for mac desktop.

Siri Control

At long last, you can now use Siri on your Mac to control HomeKit accessories, as well. This works exactly how you would expect it to. Simply tap the Siri icon in the upper-right corner of your display and you can instantly start issuing commands.

Use Siri On Mac

Wrap up

It’s nice to finally have support for controlling HomeKit accessories from macOS, whether it be from the Home app or Siri.

Facetime App For Macbook Air

While the Home app on macOS still has its quirks, it’s incredibly useful for times when you don’t have your iPhone or iPad near you. Of course, we can also expect Apple to continue making improvements as the macOS 10.14 beta testing period continues.

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Have you tried HomeKit on macOS 10.14? What do you think? Let us know down in the comments!

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How To See Private Instagram Your Way To Amazing Results

Our Private Instagram Viewer is unconditionally clear to use. However, regular members can unaccompanied use our platform in the manner of every 30 minutes. If you'd when to use our tool as many epoch as you want, please how to view private instagram declare upgrading to vip. An IGExclusive.com VIP subscription gives you given acess, quick, speeds & 100% sucess rate.

Instagram Profile Viewer

VIP right of entry is currently $24.99/month.IGExclusive is a clear to use online private profile viewer for Instagram. Our custom algorithm will allow you to bypass private accounts on Instagram in less than 60 seconds. Our tool is clear to use and is currently used by thousands of people on a daily basis!Anyone can view your Instagram profile and posts (even without an Instagram account). However, you can create your posts private thus that forlorn cronies you manually accept can look them. with your posts are set to private, solitary your approved buddies will see them. This gives Instagram users full control higher than their profile. However, we understand sometimes you may desire to look higher than your loved ones. Whether you're a concerned parent wanting to monitor your child or you're a worried boyfriend/girlfriend wanting assurance, our Instagram Private Profile Viewer software will permit you to view posts from private Instagram accounts in less than a minute. Sounds too fine to be true? You should be careful because these websites might come view private instagram similar to virus and malware. Watch out for sites taking into account WatchInsta, Instaspy, Private Instaviewer and View Private Profiles. These sites typically create people partner surveys or sweepstakes that will eventually require their description cards or additional forms of payment in order to complete.This is how they operate: They will ask you to use your Instagram username. Then, they will question you to pick whether you wish to just view or download the photos. They will furthermore question for your personal information. Finally, theyll receive you to the private account that you wish to view. We dont suggest using any of these sites. They dont look safe at all. Besides, Instagrams API strictly doesnt permit third-party apps to get your hands on their users personal data. This then means that even though its possible for apps to entrance general data such as users list of followers, they wont be adept to see photos or videos of private Instagram accounts. If youre courteous to provide them a try, realize suitably at your own risk. We accomplish not certificate any of these apps. Overall, every of these methods can back up you view private accounts on Instagram. We very recommend using the first method which is usefully considering and asking the person directly. Its ethical and wont get you into trouble.

Firstly,New One Starting Points

If that or a be in account doesnt help, your last marginal is to attempt using any Instagram profile viewer tool that can back you view an Instagram profile without following. divert be new careful afterward using them as theres no guarantee that your data wont get stolen in the process. Alternatively, attempt to build a stronger social presence on Instagram. People tend to follow Instagrammers who have big followings. You can attain this by using services by Upleap.nstagram has a ton of great features that are attracting ever more users to their social network. As the years go by, Instagram is making every kinds of changes to put in the user experience.One such correct has allowed users to lock their photos and videos so people who are not their partners cant look their posts. This means that you cant just visit someones profile and browse through their posts without them knowing it. If you locate this annoying, youre going to adore Instagram private profile viewer. This little app allows you to recognize view private instagram look at anyones photos without them even knowing you were there. The best allocation of all is that the app is free, its safe, and most of all, it delivers exactly as promised. You can use it whenever you want to check someone out without having to upset that youll get detected. right to use on for more information. There are a number of ways which you can use to acquire someones private Instagram details. We will chat virtually each one and accustom why its correspondingly simple to acquire someones private profile URL.eing in a become old of social media, everyone enjoys capturing attractive photographs at easygoing places to show-off in front of contacts and followers. Instagram has become the most well-known social network where millions of people are lively through endearing photography. There are two sorts of account on Instagram. One is the public account and the further one is for private users. In public, everyone can follow you and view the pictures.

So, it is much easy to spot a person and just follow them to view the account. In private accounts, there are some scratchy settings due to which isolated picked people can see your profile. It can lonesome see private accounts if the owner accepts the later request of the aficionado here is 5 Tools to View Private Instagram Profile. So, no one can view several private profiles of people unless they follow the account. This is a great disadvantage if you cannot follow the persons profile for private reasons. It is a huge emphasize taking into account you essentially desire to view the private profiles and cant follow the person. To overcome this disadvantage, there are many tools that can view private accounts without considering the person. If you want to discover how to see private Instagram accounts, after that you have reached the right place. even if you want to know you how to growth Your Instagram cronies only view private instagram working trick on the internet.In the objector months and years, Instagram has stiffened their sponsorship and blocked off every gate to private accounts, making it very nearly hard to view private accounts. Despite their security measures, there are yet a few privates Instagram viewer tools that can look private profiles. Instagram is a social media that is practised sharing photos and videos with just a click of the mouse. You can next view the private profiles afterward just a click!You want to look the private account on Instagram but security settings are not letting you do that? This tool will permit you to stay undetected past they are not asking for any private data or downloading, but if you anyhow call names something youve seen though using this tool you might acquire in a problem. therefore if you want to view private accounts secretly, this tool is for you.

Review

For months many organizations worked to produce a practical Private Instagram Viewer, and they have slipped various time some of them worked but the tools they released continued on the go for a shorter than a few weeks. Hundreds of people have tested these Instagram tools hundreds of times. Instagram already knows of its existence and they cannot mend it. One morning they presumably will but it will take view private instagram beyond six months and even if they fix it, there will be a roomy checking account for sure. These are the safest and smoothest ways to view private Instagram accounts without the use of any software or without a compulsion to scrutiny coding skills. resolution the human verification. Not to mention, these are pardon long-suffering in viewing private Instagram accounts. Honestly, using these tools is justly unbelievablehow to see private instagramhow to see private instagram on thus many levels. Using these latest online Instagram Private Profile listeners you can view anyones Private Instagram Photos & Videos. These Instagram Tools are to hand for a limited epoch & you can entrance from the mentioned website URL. If you are anxious, the users are cyberbullying you through a private account you cannot see, you can log on Instagram and story it.

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Do You Have What It Takes How To See Someones Private Instagram Like A True Expert?

Our Private Instagram Viewer is very pardon to use. However, regular members can on your own use our platform with all 30 minutes. If you'd behind to use our tool as many mature as you want, absorb view private instagram consider upgrading to vip. An IGExclusive.com VIP subscription gives you total acess, quick, speeds & 100% sucess rate.

Instagram Profile Viewer

VIP entrance is currently $24.99/month.IGExclusive is a forgive to use online private profile viewer for Instagram. Our custom algorithm will permit you to bypass private accounts upon Instagram in less than 60 seconds. Our tool is pardon to use and is currently used by thousands of people upon a daily basis!Anyone can view your Instagram profile and posts (even without an Instagram account). However, you can make your posts private correspondingly that solitary cronies you manually embrace can see them. in the same way as your posts are set to private, single-handedly your attributed partners will look them. This gives Instagram users full control higher than their profile. However, we understand sometimes you may want to look exceeding your loved ones. Whether you're a concerned parent wanting to monitor your child or you're a anxious boyfriend/girlfriend wanting assurance, our Instagram Private Profile Viewer software will permit you to view posts from private Instagram accounts in less than a minute. Sounds too good to be true? You should be careful because these websites might arrive how to view private instagram in the manner of virus and malware. Watch out for sites later WatchInsta, Instaspy, Private Instaviewer and View Private Profiles. These sites typically create people connect surveys or sweepstakes that will eventually require their version cards or new forms of payment in order to complete.This is how they operate: They will question you to use your Instagram username. Then, they will question you to pick whether you wish to just view or download the photos. They will furthermore question for your personal information. Finally, theyll recognize you to the private account that you wish to view. We dont suggest using any of these sites. They dont see safe at all. Besides, Instagrams API strictly doesnt permit third-party apps to make a purchase of their users personal data. This then means that though its practicable for apps to entry general data such as users list of followers, they wont be practiced to see photos or videos of private Instagram accounts. If youre compliant to provide them a try, accomplish for that reason at your own risk. We reach not certificate any of these apps. Overall, all of these methods can back up you view private accounts on Instagram. We intensely suggest using the first method which is handily with and asking the person directly. Its ethical and wont acquire you into trouble.

Learn From About

If that or a sham account doesnt help, your last different is to try using any Instagram profile viewer tool that can help you view an Instagram profile without following. interest be new careful as soon as using them as theres no guarantee that your data wont get stolen in the process. Alternatively, try to build a stronger social presence upon Instagram. People tend to follow Instagrammers who have huge followings. You can achieve this by using facilities by Upleap.nstagram has a ton of good features that are attracting ever more users to their social network. As the years go by, Instagram is making all kinds of changes to combine the addict experience.One such correct has allowed users to lock their photos and videos suitably people who are not their associates cant look their posts. This means that you cant just visit someones profile and browse through their posts without them knowing it. If you locate this annoying, youre going to adore Instagram private profile viewer. This tiny app allows you to allow how to see private instagram see at anyones photos without them even knowing you were there. The best allocation of all is that the app is free, its safe, and most of all, it delivers exactly as promised. You can use it whenever you want to check someone out without having to cause problems that youll get detected. gain access to upon for more information. There are a number of ways which you can use to acquire someones private Instagram details. We will chat very nearly each one and accustom why its for that reason easy to get someones private profile URL.eing in a time of social media, everyone enjoys capturing attractive photographs at genial places to show-off in stomach of connections and followers. Instagram has become the most famous social network where millions of people are active through delectable photography. There are two sorts of account upon Instagram. One is the public account and the additional one is for private users. In public, everyone can follow you and view the pictures.

So, it is much easy to spot a person and just follow them to view the account. In private accounts, there are some harsh settings due to which unaccompanied picked people can look your profile. It can single-handedly look private accounts if the owner accepts the considering demand of the enthusiast here is 5 Tools to View Private Instagram Profile. So, no one can view several private profiles of people unless they follow the account. This is a great disadvantage if you cannot follow the persons profile for private reasons. It is a huge make more noticeable as soon as you in point of fact desire to view the private profiles and cant follow the person. To overcome this disadvantage, there are many tools that can view private accounts without afterward the person. If you want to discover how to see private Instagram accounts, subsequently you have reached the right place. even if you desire to know you how to increase Your Instagram partners unaccompanied how to view private instagram full of zip trick upon the internet.In the objector months and years, Instagram has stiffened their auspices and blocked off all entry to private accounts, making it roughly hard to view private accounts. Despite their security measures, there are nevertheless a few privates Instagram viewer tools that can see private profiles. Instagram is a social media that is practised sharing photos and videos in the manner of just a click of the mouse. You can furthermore view the private profiles bearing in mind just a click!You want to look the private account on Instagram but security settings are not letting you attain that? This tool will allow you to stay undetected past they are not asking for any private data or downloading, but if you anyhow insults something youve seen even if using this tool you might acquire in a problem. in view of that if you want to view private accounts secretly, this tool is for you.

Summary

For months many organizations worked to manufacture a practical Private Instagram Viewer, and they have slipped various era some of them worked but the tools they released continued full of life for a shorter than a few weeks. Hundreds of people have tested these Instagram tools hundreds of times. Instagram already knows of its existence and they cannot mend it. One day they presumably will but it will admit how to view private instagram more than six months and even if they fix it, there will be a lively version for sure. These are the safest and smoothest ways to view private Instagram accounts without the use of any software or without a craving to investigation coding skills. given the human verification. Not to mention, these are clear compliant in viewing private Instagram accounts. Honestly, using these tools is justly amazingview private instagramview private instagram upon suitably many levels. Using these latest online Instagram Private Profile spectators you can view anyones Private Instagram Photos & Videos. These Instagram Tools are genial for a limited grow old & you can access from the mentioned website URL. If you are anxious, the users are cyberbullying you through a private account you cannot see, you can gain access to Instagram and relation it.

[nerdypanda2424]

Paying For TS4 CC

I totally understand, love and appreciate the handwork people put into making mods and CC. I understand people need to make money... I know there was some controversy around people complaining about Patreon. Well stop it. People work hard on the stuff they make for you and everyone else. Would you rather mess up your PC or laptop with sketchy websites? No I dont think so. Honestly 1$ a month for each of your favorite creators is not end of the damn world. What you’ll be spending MAYBE 10$ less than Netflix lol. AND.... You get peace of mind! Ad fly is the worst, and some content you cant even access anymore because Ad fly wont let you threw unless you accept some nonsense, I stupidly accepted on my old PC thinking on whatever ill turn off ad blocker just for one second and turn it back on. Nope that did not happen.  My computer was instantly infected, and my Windows security could not detect it What was worse that this virus was popping up ads like they were part of the windows system. I was stupid and thought oh chrome has this new weird thing. Then realized that wasn't the case because the pop ups were coming constantly without even using internet. And again, it looked like it was part of the system. Thankfully my husband is tech savvy and was able to fix the mess.  Now i noticed some creators are using this new website that basically WILL NOT give you any access unless you download the browser ad on, BAD IDEA. With additional steps like registering your email, BAD IDEA. Super sketchy DO NOT RISK IT. This is the new sketchy website, be aware, sucks it has tattoos i want held hostage lol. not worth the risk. https://link-to.net/8463/166.56073212595967/dynamic?r=aHR0cDovL2ouZ3MvN0ZzNg== My point of this Mini rant is, We should be supporting our favorite creators, even just one is a good step. They work so hard. I know i cant mod or create CC for the life of me. I know kids cant support this fave creators, but us young adults can afford 1$ here and there. Plus you can cancel your subscription anytime. Its not hard to do so at all. I've had to temporarily unsubscribe to allot of my faves due to financial issues during that time.. Super simple. My second point is that if we build a better community that supports eachother when we can, maybe creators wont have to use sketchy websites for AD-sense. It sucks they have to do that, I do think those that use sketchy websites like AD-fly and also dont have a patreon option are kinda dicks tho... Like please give me the option to not kill my computer please and thanks lol.  Anyways thanks for listening and Please share,  People need to make money but people also need to not kill their PC’s lol

[nehakukreti]

Where to enter your Office setup product key?

Where to enter your Office product key

If your purchase of Office.com/setup or Microsoft 365 came with a product key, you enter your product key on one among the websites listed below for your product. After you enter your key, you'll download and install Office, otherwise, you can renew your Microsoft 365 subscription.

The process to enter the product key for Microsoft 365, Office 2019, Office 2016, and Office 2013 (PC or Mac)

To redeem a replacement purchase

Step 1: attend www.office.com/setup or Microsoft365.com/setup.

Step 2: check-in together with your Microsoft account, or create one if you do not have one. make certain to recollect this account in order that you'll install or reinstall Office later, without a product key.

Step 3: Enter your 25 digit product key, without any hyphens, if prompted. If you do not see the choice to enter your product key, it had been entered for you automatically.

Step 4: Follow the prompts to end the redemption process.

Important: If you're renewing your Microsoft 365 subscription, enter the Microsoft account that's related to your subscription.

To install or reinstall Office

If you see the error This product key has already been used once you enter your product key on www.office.com/setup or Microsoft365.com/setup, this suggests your product key has already been redeemed and is not any longer needed.

Instead, use your Microsoft account to check in to account.microsoft.com and install your Office.com/setup product.

Microsoft HUP

These steps can be applied only to Office Professional Plus, Visio Professional, or Project Professional.

Step 1: Start any Office app, like Word, Project, or Visio, counting on your purchase.

Step 2: within the check in to line up Office window, select I do not want to check-in or create an account (it's a little link at rock bottom of the window).

Step 3: Enter your Office 25 digit product key, without hyphens.

Microsoft Store

Step 1: attend www.microsoftstore.com and check-in (upper right-hand corner) with the Microsoft account that you are simply wont to buy Office.

Step 2: After you check-in, select your name within the upper right-hand corner, then select Order History.

Step 3: Locate the Office one-time purchase or individual Office app, then select Install Office to look at your product key (this doesn't actually install Office).

Step 4: Select Install Office again within the window where the merchandise key appears.

Step 5: On the Hi. Let's start page, follow the prompts to check in again and associate your product together with your Microsoft account.

Office 2010 or Office 2011 for Mac

Step 1: attend https://ift.tt/2jewPJf

Step 2: Enter your Office product key without hyphens, then select Verify.

Step 3: Follow the prompts to end the download process.

Microsoft 365 Business Standard

Step 1: attend https://ift.tt/3cTvG3x

Step 2: Enter the Office product key without hyphens, then select Next.

Step 3: Follow the prompts to end the redemption and setup process.

My Office.com/setup product key isn't working

First, confirm that you're entering the key correctly on the proper site. If you are not sure which site to use, you'll enter your product key using the Virtual support agent (English only). If your product key's valid, the Virtual support agent provides a link to download Office. The Virtual support agent also can allow you to know if your product key has been blocked and may connect you to a live agent.

If your Office product key doesn’t work or has stopped working, you ought to contact the vendor and request a refund. If you purchased a product key break away the software, it’s very possible the merchandise key was stolen or otherwise fraudulently obtained, and subsequently blocked to be used. Unfortunately, there are many dishonest sellers who offer stolen, abused or otherwise unauthorized Microsoft product keys purchasable. Sometimes these type of 25 digit product keys are printed on artificial labels or cards with a download link to Microsoft software, and sometimes they’re distributed with software media Which is unauthorized for resales, like promotional media, original equipment manufacturer reinstallation media, or other Microsoft program-specific media.

from Blogger http://quicksolvocom.blogspot.com/2020/06/where-to-enter-your-office-setup.html

[topicprinter]

This is more for tech entrepreneurs here. However, the core ideas can be taken out for some other businesses. Let me know if it helps.I was answering the question “What are the strategies to convert a free user to a premium user for a SaaS product?” and the answer became an article in itself. At the same time, it’s yet another one of my core fundamentals which I think can impact someone. Below is my answer.It’s all about intent.If your intent is to make as much money as possible as fast as possible (i.e short term), the answer is not for you. You’ll do things that other guys/gurus mention such as “Provide incentive for prospects to sign up for freemium but do not provide too much value so that free version of the product is enough.” — that’s corny, dull and lacking a long-term vision.Here’s something that I’ve noticed within myself. At a point, I’ve realised I love some companies to the point where I feel like they’re my friend. They’ve done so much good to me and they’ve been “by my side” to a point where I don’t have any problem with parting with my money.There’s an emotional connection between me and them. It may sound dramatic but it’s true. When I pay them I do so happily as I support their cause.Here’s the TLDR answerHelp them grow so you can grow together.By that I mean the freemium model should offer the client the chance to grow — equality of opportunity — and if it does happen that they grow and become profitable, the SaaS starts charging based on that. In a sense, value-based pricing, or at least as much as it could get with a scalable model.In other words, open up the doors for a lot of people and then benefit mutually from the winners.Objection 1But I don’t want to have users on the freemium plan leeching my resourcesNow here’s the catch — I’d say charge the winners enough so that it’ll cover the expenses for those who didn’t get it yet (or leeches, because I know that might be going through your mind, especially if you’re a business person).Charge them enough so that you won’t get mad when you find out about that couple of users that just sucked the benefits of your benevolence and never contributed towards your company.Objection 2I can’t afford to offer the free plan to so many peopleHere’s another magnificent thing that happens when you open the doors for everyone — word of mouth is on steroids. You’re on a fast track to word-of-mouth express. It’s possible you might have heard this comparison before — arguably you can reach 1000 people. And one of these people knows 1000 people. That means you’re a person away from a million. And two people away from a billion.If your intent is to do good and give chances to everyone to prove themselves, within that network of a billion some of the engagements will include how nice it is that your SaaS is doing them good — whether they pay or not.Therefore, I’m pretty confident when I say that the ARR you’ll get to in 1–2 years, given the money you’ll be burning initially because of the free plan (it’s not the case all the time though) will be significantly bigger than the ARR you’d have by implementing the shitty tactic of“Provide incentive for prospects to sign up for freemium but do not provide too much value so that free version of the product is enough.”Give them bloody enough if you can. Because you’ll have a customer for life and some of them will become even friends. And then when they win and scale, they’ll be more than happy to pay you. And I’ll state it again: they’ll be happy to pay you amounts of value that will cover for those on a freemium plan.Why? Simple — you see it everywhere. Millionaires who grew up as orphans donate back to orphanages because without these houses, they couldn’t have won. Most of the time it’s more than just THE orphanage they grew up in. We’re humans and once we accumulate resources, if the intent is good in that person, they want to help the cause. Remember what I wrote above that in my case I wanted to contribute to the company’s cause?Objection 3I really can’t afford it because I don’t have the money right now — I’m bootstrapping it, hence no investmentsFair. Charge for what you do, don’t offer a freemium plan or do so but only as a trial. But as soon as you’re able to do what I said above, please do it.The point is this: the more you’re able to give away for free, the more it will come back to you. It won’t make any sense to you unless you’ve experienced it yourself but maybe one single reader will simply trust it by heart and she or he will be taken far.Here’s another choice of words for sceptics: the more you’re able to give to people, the more you’ll be able to ask from them (eventually). Makes sense?Some practical examplesI’ll give some examples below along with a brief description. Cloud services are more prone to do so given the fact that what they offer is more fungible and is easier to be priced in a “pay as you go” model.Dropbox — 2 GB free for anyone. Moreover, get people onboard and we’ll give you more. All for free. Help me, help you.Spotify — free music, no problem. Just ads. If you mind them (i.e. if your time is more valuable than the monthly $10), we’ve got you as well.GitHub — sure, put your beloved code and creations on our platform. Open to anyone. If you’re looking to do more than just a hobby, only then we’ll charge youFirebase — If your database downloads exceed 10 GB/mo, then you’re pretty serious and most probably you can afford to pay for a solution. If not, however, it’s fine, we’ll take the risk with you. Let’s see if your idea works, no problem if it doesn’t. We’ll swallow it.Cloudflare (which I absolutely love by the way, even though I don’t use their service) — You know what guys, we’ll sell you the domains at wholesale price, we won’t get any commission. And if your website is tiny, it’s just a small personal website or a blog that just started, it’s fine. Stay for free. Only later, when you worry about high-performance and security (which is when you’re at a later stage), we’ll start charging you.MailChimpThe bottom lineOpening up the doors for everyone can go this way. One in 10,000 make it through and have a huge impact on the world, which usually is affiliated with resource gathering.If your intent is to create a win-win environment and give equality of opportunity so that eventually the next Leonardo da Vinci will come from under your rooftop (and he won’t forget that), this is a way to solve the freemium-to-premium user conversion problem.——Originally posted here. I run an experiences design agency that helps SaaS CEOs reduce user churn.

[we-johnnygonzalez-blog]

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. By understanding where your customer is in the funnel, you can better move them through that funnel into a reoccurring sale.

What is the conversion funnel?

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process is often described as a funnel because you're guiding the customer toward your conversion point. And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach.

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. To do this effectively, you need to think about the user experience at each stage — what they want, and how you can give it to them.

A typical conversion funnel has several stages: awareness, interest, consideration, intent, and finally purchase (buy).

Here’s a quick rundown of what to offer for each step of the funnel:

Creating your funnel

Before you even bother creating different offers for different steps in the funnel, you’ll need to make sure you’re tracking these goals properly. The first step is to set up a funnel visualization in Google Analytics. In building your funnel, focus on these three things:

The name of your goal: This goal should have a recognizable name so you know what you’re looking at in your reports. For example, “Document capture e-book A” or “free trial subscription B.”

The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. This will allow you to find out where prospects are leaving before completing the goal. Without this, you won’t know which areas need the most attention and improvement.

The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

A very important to thing to take note of is that your potential customers will be coming from several different avenues to your site. Assuming you don’t have a very small site with very few visitors, there are several likely paths prospects will take towards conversion.

If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. However, these customers may be getting to you through a different way such as landing pages.

You must account for all avenues of traffic. Image Source

Awareness stage

It’s no secret that customers need to know you exist before they can even think about considering you. So in this phase, you need to focus on attracting people to your site.

For this first step of the funnel, the goal is to create a strong first impression and to build a relationship with your prospective customers. This content should impress them enough that they fill out a form showing interest by giving you their email. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Blogging

Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences.

So not only should you be targeting people based on the categories they’re visiting, but if you send people to very specific content upgrades or exit popups based on the content they’re reading, you’re going to increase your conversion rates even more.

Let’s pretend your conversion rate is normally just 3–4%, but a blog post talking about technical SEO saw an 18% conversion rate. This is because you’re sending a very specific audience to that page.

Look at how HubSpot lays out their resources navigation. There’s tons of valuable content to learn from.

HelpScout separates their content into categories, and each post is easily scannable in the 3-column card structure.

Social networking

People use social networks for everything nowadays, from getting advice to looking up reviews and referrals. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions. Therefore, create an active presence on the networks that make sense for your market in order to meet your customers. Social media can also indirectly impact your search engine rankings.

OptinMonster - Image Source

Interest / consideration

This stage of the conversion funnel is where you must start standing out from your competitors. If you offer service A at price B but so does Competitor #3, then how is that going to set you apart? What’s going to make the customer more interested in you over a competitor? The thing that makes you different is what will generate the most interest. This is why your unique value proposition (UVP) is so important.

According to Unbounce, your UVP, also known as a unique selling proposition (USP), is a clear statement that describes the benefit of your offer, how you solve your customer's needs, and what sets you apart from the competition.

During the interest stage, your website and content are extremely important in creating that closer relationship with your customers. However, people merely visiting your awesome site is not enough. You will want to keep them engaged after they leave. Just like in the awareness phase, we do this by capturing their email. However, we want to push a little further now.

PPC and landing pages

You can easily increase conversions with email opt-ins that only appear to your PPC visitors. Using this page-level targeting can really boost the effectiveness of your PPC campaigns.

Focus on creating attention-grabbing content like headlines, carousel images, and banners all focused around your UVP.

Here at Directive, we’re constantly coming up with strategies to help our clients get the most leverage out of their content. We created a landing page focused around demo requests. This page was not performing nearly as well as we would have hoped, so we decided to change the offer to a demo video.

By switching an offering from a full demo to just a short 5-minute demo video, we saw a tremendous lift in conversion rates. It makes sense when you realize that the people in our target audience were in the awareness stage and were not interested in spending 30 minutes to an hour with a stranger explaining a product that they’re not ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.

Now these leads aren’t anywhere close to buying yet, but it’s better to build that interest in a larger pool of people who can potentially turn into sales than to only have two sales qualified leads to start with.

Site optimization

If you notice that you're getting decent traffic to your website but the prospects are bouncing after a short amount of time, the problem could be that your website doesn't have the content they're looking for, or that the site is difficult to navigate. Make sure to focus on making your web pages clean and legible. You only get one shot at a first impression, so your site must be easy to navigate and the content must explain the unique value of your product or service.

Think about creating supporting content, including a mission statement, blog posts, great promotional offerings, a competitive shipping and returns policy — whatever drives the point home that your customers need the services that only you can offer. Your content needs to encourage visitors to want to learn more about you and what you do. If you're creating blog posts (which you should be), include a call to action for more in-depth content that requires prospects to join your email list to receive it.

The Calls to Action on your pages are extremely important to focus on as well. If the prospects aren’t sure what you’re offering, they’ll be less likely to convert. For this client, we changed the CTA text to “Get an Instant Quote” from “Shop Now” and right off the bat, it made a huge difference. We ended the experiment in about 11 days because it worked so well and the client was so happy.

When comparing the rest of the quarter after the test was complete to the same period before the test began, we saw a 39% increase in request a quote submissions, and a 132% increase in completed checkouts.

Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. These are your lead magnets to gather more customer emails in exchange for your offer.

Gather qualitative data

Use qualitative data tools such as Hotjar to find out where people are clicking, scrolling, or getting stuck on your website. You can build your conversion funnel in Hotjar to see where customers are dropping off. This will tell you which pages you need to optimize.

In this Hotjar funnel, you can see that there’s a major drop off on the demo page. What information isn’t clear on the demo page? Is there friction on this page to keep customers from wanting a demo?

If you’re still not sure what to fix, sometimes it’s best to hear it straight from the horse’s mouth. Set up user polls on your site asking customers what's keeping them from getting their demo/trial/product/etc.

Live chat and chatbots are another way to get user feedback. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. People want answers to their problems as quickly as possible, so providing that live chat solution is a great way to keep people from bouncing because they can’t find the information they need.

Intent (also known as the evaluation or desire phase)

By now, you and some of your competitors are in the running, but only one of you can win first prize. Your potential customers have now started to narrow down their options and eliminate bad fits. According to HubSpot, companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach. Nurtured leads produce, on average, a 20% lift in sales opportunities. Clearly, this is an extremely important part in the funnel.

Customers in the middle of the sales funnel are looking for content that shows them that you're the expert in what you do. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage. Use social proof to your advantage by using testimonials, reviews, and case studies to show how other customers have enjoyed your services or products. Many qualified leads are still not ready to buy. So in order to nurture these leads and turn them into real paying customers, provide interesting emails or an online community such as a Facebook group.

Email

Start educating your potential customers about what it is you do. Build trust through automated emails sent to subscribers with answers to FAQs about your services and links to new content you have created.

In this email, we offer a piece of content relevant to our subscribers’ interests

Create location- and product-specific pages

Often times, your prospective clients are searching for a very specific product, or they need a service that's local to their area. By creating pages focused around what these users need, you're likely to get more conversions and qualified leads than a general overview page.

At Directive, we created location pages for a client that targeted the areas they serve. We optimized the pages to reflect bubble keywords that increased their rankings and we now rank for a few different keywords on both the first and second page on Google. Since then, the amount of conversions from these pages have been tremendous.

Click to see a larger image.

Continue using PPC campaigns

Click to see a larger image.

In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.

We created ads that linked to a gated whitepaper on the client’s website. As you can see, there are a large number of impressions with 531 clicks.

The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user was offered a map to show them how much money they could be making per patient in their state.

Continue using landing pages

A specific landing page and call to action is more relevant to the visitor’s needs than your homepage and so is more likely to convert.

Following the multi-step model designed to ease visitors into a commitment, here’s a demo example from one of our clients:

Notice the questions being asked in the step-one form:

Average Monthly Revenue

Current E-Commerce Pain Points

These questions allow the user to stay anonymous. They also lead the user to believe that they will get a more custom response to their needs based on the specific information they input.

Next, they’re directed to the second-step form fields:

This step is asking for the personal information. However, notice the change in headline on the form itself. “Last step: We have your demo ready to go. Who can we give this to?” This second-step language is very important as it reminds the visitor as to why we need their information: it’s for their benefit — we want to give the visitor something, not take something from them. Time and again, I see a multi-step page outperform a one-step by 300%.

Take advantage of thank you pages

Even though you’ve already captured a lead/sale/sign-up/conversion, thank you and confirmation pages are a necessary step in the funnel process. Right after people opt in for the offer on your landing page, you’ll want to ask them to immediately take another specific action on the thank you page. For example, if you have a page offering a free e-book, offer a free demo on the thank you page to attempt to push those prospects farther down the funnel. They’ll be much more likely to take an action once you’ve already convinced them to take a smaller action.

When visitors land on the report thank you page, we provide them the download link, but we also provide next steps with an option to get a demo.

It’s important to tag people based on what they’ve downloaded or what posts they’ve read. That way you can create tailored messaging for these prospects when reaching out to them through email.

Action

Assuming you’ve optimized each step of the conversion funnel, you should have some qualified leads becoming paying customers. However, your work here is not done. You will need to continue nurturing those qualified leads. After someone has taken a desired action and converted on your website, you’ll want to get these people back into the funnel in order to coax them into repeat business. Retention is such an important part of growing your customer base, since this will be revenue that you don’t have to pay for — this audience already showed a definite interest in what you're offering.

If the lead converts into a customer, show them your other products or services and begin the cycle again. For example, let’s say you provide tree-trimming services and your customer just had you come by to trim the oak trees in their large backyard. After the job is done, continue reaching out to this customer with other services such as grass treatment, stump removals, or whatever else could be useful to them. You can do this by inviting them to an email newsletter or your social media channels. Send coupons and promotions via email. If you have an online store, include loyalty materials in their shipped order so they understand how much you value them as a customer.

Along with nurturing this repeat business, focus on optimizing your product pages by removing friction and doing all you can to encourage shoppers to checkout. Examine and improve your checkout flow by answering common questions along the way.

Key takeaways

Optimizing your funnel is a process that takes time, so don’t be afraid to experiment. It may take a few different offers before you find one that sticks and garners the most conversions. So create as many TOFU offers as you can think of to cater to the many different personas that make up your customer base. From white books and e-books to free trials, your TOFU content is the first step to building that relationship with your customers.

From there, continue creating great content and nurturing those mid-funnel leads. If your content is relevant and your website is optimized, you'll notice that you'll be getting many more leads than you did before optimization. The more leads you gather and keep interested, the more likely you are to get repeat sales!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[mrstevenbushus]

How to Choose a Smart Home Security System

The smart tech industry continues to grow, and now, like your lighting, heating and speakers, the burglar alarm has been given a modern update for the smartphone era.

Recent research has found that 71% of us do not feel our homes are secure enough and one in 50 British properties has suffered a break-in in the last 12 months.

Despite this, a full 85% of UK homeowners only install additional security features after their house has already been burgled.

It’s clear that it’s time to start thinking seriously about how we keep our abodes safe from intruders. Traditional CCTV setups can be expensive to run, and often feature grainy video quality, which makes it difficult to identify trespassers.

Fortunately, a wealth of smart tech options now exists to protect your property with just a few taps on a touchscreen. These devices give you the ability to lock your house remotely, receive real time updates on people leaving and entering and watch HD footage recorded from wherever you happen to be, at any time.

Most smart home hubs also provide integration with other tech you may already own, supercharging your setup with more helpful features.

The Loxone smartphone app offers precise control over your home’s security features

Fancy interacting with your home via Alexa? No problem. Want to set lighting and heating patterns in tandem with alarms and holiday modes? You’ve got it!

In theory, this should make it easier for you to find the best solution for your household – especially as these products are generally simple to customise.

But with so many different options out there, it’s worth weighing up your choice properly to maximise the effectiveness of your new setup. Here, I’ve broken down the primary considerations you should make in order to pick the right system.

What do you want to use it for?

Individual households will need different levels and methods of protection, depending on factors like the size and location of your home and how often you’ll be in the property.

Most burglars are opportunists, and if they see a visible security system, they’re likely to move on elsewhere.

If you’re just looking to cover the basics, your needs might be met by one of the starter kit options on the market.

These setups will generally include a combination of cameras, sirens, door locks, motion detectors and sensors that can spot when a door or a window has opened.

For instance, the Somfy starter pack includes a TaHoma Smart Home box, motion detector, opening sensor, siren and indoor camera that can be hooked up to a smartphone or tablet, so you can monitor your property and download recordings should an intruder be detected.

The Netatmo indoor camera sends an immediate alert to your phone when an intruder enters your home, complete with a picture of their face and a video recording. To avoid unnecessary alerts, you can train the device to identify loved ones with a single click during the initial setup

Nearly all brands will provide the chance to add on upgrades that are tailored to the bespoke needs of your household. For example, some companies offer baby monitoring facilities.

The Panasonic Smart Home system features a night vision camera with a two-way microphone and even comes with a selection of lullabies to soothe baby to sleep. And if you know only the kids are going to be in, Loxone’s setup is capable of disabling dangerous appliances, like the cooker, until you return.

For those who travel a lot, whole-house integrated systems, such as those available from Smarthomes, Moss Technical and Loxone, offer holiday modes that simulate occupancy.

Some can even learn last week’s activity and play it back – incorporating lights, curtains, TV use etc.

Moss Technical’s Niko Home Control systems can also trigger speakers to play a barking dog track and switch lights on when movement is detected outside.

If you have elderly relatives, opting for a solution with a motion sensor can alert you to any unusual activity – set your app to let you know if grandma has not entered the kitchen by 11:00AM, for instance.

Some offerings can even be programmed to ignore your pet’s movements so that they don’t set off the alarm. ADT can tailor its security setups to incorporate these features.

It’s also worth thinking about whether you can use the items included in your package creatively. For example, if you have set your lighting, heating and blinds to turn on automatically when you arrive home from work, perhaps through GPS proximity, you could have the system switch off the alarm.

If this level of integration appeals to you, opting for a solution that offers If This, Then That (IFTTT) compatibility could be a good option.

On the IFTTT website, you can search through thousands of automation recipes that can help make your tech work harder for you.

What’s your budget?

Some starter security packages might not be enough by themselves if you have a larger property. Shelling out for additional cameras and sensors can quickly add up, so make sure you’re considering the pay off when making your initial choice.

Remember that the cheapest all-in-one kit may not end up the most cost-effective solution if you need a lot of extras to ensure your home is fully secured.

A good budget option is the Samsung SmartThings Starter Kit, in which you get two multipurpose sensors, a motion detector, a hub and a power outlet for £200, with the option to feed in additional compatible items, ranging from security features through to voice assistants and even your washing machine.

Nest Cam Indoor has a built-in speaker and mic, so you can hear what’s happening at home and even speak to intruders (or the dog) over the microphone

At the top of the range, the likes of Loxone specialise in whole-house automation infrastructure. This can connect 150 different products to create a complete smart system, incorporating security, lighting, heating, blinds and multimedia functions.

It’s worth noting that if your setup includes cameras, many suppliers require you to pay a monthly subscription fee to keep the footage on their cloud-based storage.

While these generally aren’t too pricey, it adds another cost to your monthly outgoings. If this is a concern, look for a firm that will let you download your footage locally. Netatmo and Panasonic, for instance, do not charge a monthly fee.

How confident are you in installing a smart system yourself?

Many plug-and-play setups are solid on the basis of speed and ease of setup, with installation generally controlled directly from the smartphone app.

The Nuki smart lock, for example, can be fitted over your existing lock and securely installed within 90 seconds without the need for screws or drills. Similarly, the Ring smart doorbell comes with all you need to fit it on your own in just a few minutes.

But setting a system up yourself has its limitations.

For instance, if you aren’t familiar with a home’s typical weakest points, then you may not place your cameras or sensors in the most appropriate areas.

So, while you might want to save on costs, it is worth considering hiring a professional to carry out your installation.

This eliminates the risk that your system might be fitted inefficiently, which could mean the property still remains a viable target for thieves.

All the smart home offerings by Yale come with a free security survey of your abode, where a trained professional will assess the site’s vulnerabilities and inform you of any other weak points that could benefit from an upgrade.

You can then elect to have them carry out the fit for a £109.99 fee. Afterwards, the installer will test the new system and provide training on how to use it.

 Closer Look

The CCTV setup in this listed home consists of 43 cameras, which includes static, PTZ (pan-tilt-zoom) and dome units. The owners can view recordings on their smartphone or tablet, even when they aren’t at the house.

Contact and vibration detectors are embedded in every accessible window and door and PIR motion detection is used throughout the property as both perimeter and trap protection.

Read more: Smart CCTV Security in a Listed Home

Most security-specific solutions run off your Wi-Fi, meaning they won’t work outside of a certain range.

If you set this up DIY, you might place cameras outside of the signal boundary, or where walls or furniture may block the signal and prevent it from working properly. If you’re worried about the efficiency of your Wi-Fi, then consider commissioning a professional wired installation, or look for a system with GPRS.

Honeywell offers several GPRS smart alarm options that will still send notifications via email and SMS, even if your property suffers a power failure.

How tech-savvy are you?

Good smart home products should make your life easier, not add complication.

If you have brand loyalty, and opt to use your preferred company’s tech, then you should be able to feed the new security capabilities into your existing system quite easily.

If you elect to use different suppliers for the various smart features within your home, you may end up with multiple apps to control each element – so consider if this is something you’re happy to deal with.

Regardless of which system you opt for, be sure to take the time to fully test it once installed, so you know it’s working as it should. Seven homes a minute are burgled in the UK, so it’s worth making sure yours isn’t next.

The post How to Choose a Smart Home Security System appeared first on Build It.

Article reference How to Choose a Smart Home Security System

[daondkiy7311]

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[nehakukreti]

Where to enter your Office setup product key?

Where to enter your Office product key

If your purchase of Office.com/setup or Microsoft 365 came with a product key, you enter your product key on one among the websites listed below for your product. After you enter your key, you'll download and install Office, otherwise, you can renew your Microsoft 365 subscription.

The process to enter the product key for Microsoft 365, Office 2019, Office 2016, and Office 2013 (PC or Mac)

To redeem a replacement purchase

Step 1: attend www.office.com/setup or Microsoft365.com/setup.

Step 2: check-in together with your Microsoft account, or create one if you do not have one. make certain to recollect this account in order that you'll install or reinstall Office later, without a product key.

Step 3: Enter your 25 digit product key, without any hyphens, if prompted. If you do not see the choice to enter your product key, it had been entered for you automatically.

Step 4: Follow the prompts to end the redemption process.

Important: If you're renewing your Microsoft 365 subscription, enter the Microsoft account that's related to your subscription.

To install or reinstall Office

If you see the error This product key has already been used once you enter your product key on www.office.com/setup or Microsoft365.com/setup, this suggests your product key has already been redeemed and is not any longer needed.

Instead, use your Microsoft account to check in to account.microsoft.com and install your Office.com/setup product.

Microsoft HUP

These steps can be applied only to Office Professional Plus, Visio Professional, or Project Professional.

Step 1: Start any Office app, like Word, Project, or Visio, counting on your purchase.

Step 2: within the check in to line up Office window, select I do not want to check-in or create an account (it's a little link at rock bottom of the window).

Step 3: Enter your Office 25 digit product key, without hyphens.

Microsoft Store

Step 1: attend www.microsoftstore.com and check-in (upper right-hand corner) with the Microsoft account that you are simply wont to buy Office.

Step 2: After you check-in, select your name within the upper right-hand corner, then select Order History.

Step 3: Locate the Office one-time purchase or individual Office app, then select Install Office to look at your product key (this doesn't actually install Office).

Step 4: Select Install Office again within the window where the merchandise key appears.

Step 5: On the Hi. Let's start page, follow the prompts to check in again and associate your product together with your Microsoft account.

Office 2010 or Office 2011 for Mac

Step 1: attend https://ift.tt/2jewPJf

Step 2: Enter your Office product key without hyphens, then select Verify.

Step 3: Follow the prompts to end the download process.

Microsoft 365 Business Standard

Step 1: attend https://ift.tt/3cTvG3x

Step 2: Enter the Office product key without hyphens, then select Next.

Step 3: Follow the prompts to end the redemption and setup process.

My Office.com/setup product key isn't working

First, confirm that you're entering the key correctly on the proper site. If you are not sure which site to use, you'll enter your product key using the Virtual support agent (English only). If your product key's valid, the Virtual support agent provides a link to download Office. The Virtual support agent also can allow you to know if your product key has been blocked and may connect you to a live agent.

If your Office product key doesn’t work or has stopped working, you ought to contact the vendor and request a refund. If you purchased a product key break away the software, it’s very possible the merchandise key was stolen or otherwise fraudulently obtained, and subsequently blocked to be used. Unfortunately, there are many dishonest sellers who offer stolen, abused or otherwise unauthorized Microsoft product keys purchasable. Sometimes these type of 25 digit product keys are printed on artificial labels or cards with a download link to Microsoft software, and sometimes they’re distributed with software media Which is unauthorized for resales, like promotional media, original equipment manufacturer reinstallation media, or other Microsoft program-specific media.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. By understanding where your customer is in the funnel, you can better move them through that funnel into a reoccurring sale.

What is the conversion funnel?

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process is often described as a funnel because you're guiding the customer toward your conversion point. And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach.

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. To do this effectively, you need to think about the user experience at each stage — what they want, and how you can give it to them.

A typical conversion funnel has several stages: awareness, interest, consideration, intent, and finally purchase (buy).

Here’s a quick rundown of what to offer for each step of the funnel:

Creating your funnel

Before you even bother creating different offers for different steps in the funnel, you’ll need to make sure you’re tracking these goals properly. The first step is to set up a funnel visualization in Google Analytics. In building your funnel, focus on these three things:

The name of your goal: This goal should have a recognizable name so you know what you’re looking at in your reports. For example, “Document capture e-book A” or “free trial subscription B.”

The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. This will allow you to find out where prospects are leaving before completing the goal. Without this, you won’t know which areas need the most attention and improvement.

The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

A very important to thing to take note of is that your potential customers will be coming from several different avenues to your site. Assuming you don’t have a very small site with very few visitors, there are several likely paths prospects will take towards conversion.

If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. However, these customers may be getting to you through a different way such as landing pages.

You must account for all avenues of traffic. Image Source

Awareness stage

It’s no secret that customers need to know you exist before they can even think about considering you. So in this phase, you need to focus on attracting people to your site.

For this first step of the funnel, the goal is to create a strong first impression and to build a relationship with your prospective customers. This content should impress them enough that they fill out a form showing interest by giving you their email. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Blogging

Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences.

So not only should you be targeting people based on the categories they’re visiting, but if you send people to very specific content upgrades or exit popups based on the content they’re reading, you’re going to increase your conversion rates even more.

Let’s pretend your conversion rate is normally just 3–4%, but a blog post talking about technical SEO saw an 18% conversion rate. This is because you’re sending a very specific audience to that page.

Look at how HubSpot lays out their resources navigation. There’s tons of valuable content to learn from.

HelpScout separates their content into categories, and each post is easily scannable in the 3-column card structure.

Social networking

People use social networks for everything nowadays, from getting advice to looking up reviews and referrals. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions. Therefore, create an active presence on the networks that make sense for your market in order to meet your customers. Social media can also indirectly impact your search engine rankings.

OptinMonster - Image Source

Interest / consideration

This stage of the conversion funnel is where you must start standing out from your competitors. If you offer service A at price B but so does Competitor #3, then how is that going to set you apart? What’s going to make the customer more interested in you over a competitor? The thing that makes you different is what will generate the most interest. This is why your unique value proposition (UVP) is so important.

According to Unbounce, your UVP, also known as a unique selling proposition (USP), is a clear statement that describes the benefit of your offer, how you solve your customer's needs, and what sets you apart from the competition.

During the interest stage, your website and content are extremely important in creating that closer relationship with your customers. However, people merely visiting your awesome site is not enough. You will want to keep them engaged after they leave. Just like in the awareness phase, we do this by capturing their email. However, we want to push a little further now.

PPC and landing pages

You can easily increase conversions with email opt-ins that only appear to your PPC visitors. Using this page-level targeting can really boost the effectiveness of your PPC campaigns.

Focus on creating attention-grabbing content like headlines, carousel images, and banners all focused around your UVP.

Here at Directive, we’re constantly coming up with strategies to help our clients get the most leverage out of their content. We created a landing page focused around demo requests. This page was not performing nearly as well as we would have hoped, so we decided to change the offer to a demo video.

By switching an offering from a full demo to just a short 5-minute demo video, we saw a tremendous lift in conversion rates. It makes sense when you realize that the people in our target audience were in the awareness stage and were not interested in spending 30 minutes to an hour with a stranger explaining a product that they’re not ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.

Now these leads aren’t anywhere close to buying yet, but it’s better to build that interest in a larger pool of people who can potentially turn into sales than to only have two sales qualified leads to start with.

Site optimization

If you notice that you're getting decent traffic to your website but the prospects are bouncing after a short amount of time, the problem could be that your website doesn't have the content they're looking for, or that the site is difficult to navigate. Make sure to focus on making your web pages clean and legible. You only get one shot at a first impression, so your site must be easy to navigate and the content must explain the unique value of your product or service.

Think about creating supporting content, including a mission statement, blog posts, great promotional offerings, a competitive shipping and returns policy — whatever drives the point home that your customers need the services that only you can offer. Your content needs to encourage visitors to want to learn more about you and what you do. If you're creating blog posts (which you should be), include a call to action for more in-depth content that requires prospects to join your email list to receive it.

The Calls to Action on your pages are extremely important to focus on as well. If the prospects aren’t sure what you’re offering, they’ll be less likely to convert. For this client, we changed the CTA text to “Get an Instant Quote” from “Shop Now” and right off the bat, it made a huge difference. We ended the experiment in about 11 days because it worked so well and the client was so happy.

When comparing the rest of the quarter after the test was complete to the same period before the test began, we saw a 39% increase in request a quote submissions, and a 132% increase in completed checkouts.

Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. These are your lead magnets to gather more customer emails in exchange for your offer.

Gather qualitative data

Use qualitative data tools such as Hotjar to find out where people are clicking, scrolling, or getting stuck on your website. You can build your conversion funnel in Hotjar to see where customers are dropping off. This will tell you which pages you need to optimize.

In this Hotjar funnel, you can see that there’s a major drop off on the demo page. What information isn’t clear on the demo page? Is there friction on this page to keep customers from wanting a demo?

If you’re still not sure what to fix, sometimes it’s best to hear it straight from the horse’s mouth. Set up user polls on your site asking customers what's keeping them from getting their demo/trial/product/etc.

Live chat and chatbots are another way to get user feedback. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. People want answers to their problems as quickly as possible, so providing that live chat solution is a great way to keep people from bouncing because they can’t find the information they need.

Intent (also known as the evaluation or desire phase)

By now, you and some of your competitors are in the running, but only one of you can win first prize. Your potential customers have now started to narrow down their options and eliminate bad fits. According to HubSpot, companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach. Nurtured leads produce, on average, a 20% lift in sales opportunities. Clearly, this is an extremely important part in the funnel.

Customers in the middle of the sales funnel are looking for content that shows them that you're the expert in what you do. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage. Use social proof to your advantage by using testimonials, reviews, and case studies to show how other customers have enjoyed your services or products. Many qualified leads are still not ready to buy. So in order to nurture these leads and turn them into real paying customers, provide interesting emails or an online community such as a Facebook group.

Email

Start educating your potential customers about what it is you do. Build trust through automated emails sent to subscribers with answers to FAQs about your services and links to new content you have created.

In this email, we offer a piece of content relevant to our subscribers’ interests

Create location- and product-specific pages

Often times, your prospective clients are searching for a very specific product, or they need a service that's local to their area. By creating pages focused around what these users need, you're likely to get more conversions and qualified leads than a general overview page.

At Directive, we created location pages for a client that targeted the areas they serve. We optimized the pages to reflect bubble keywords that increased their rankings and we now rank for a few different keywords on both the first and second page on Google. Since then, the amount of conversions from these pages have been tremendous.

Click to see a larger image.

Continue using PPC campaigns

Click to see a larger image.

In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.

We created ads that linked to a gated whitepaper on the client’s website. As you can see, there are a large number of impressions with 531 clicks.

The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user was offered a map to show them how much money they could be making per patient in their state.

Continue using landing pages

A specific landing page and call to action is more relevant to the visitor’s needs than your homepage and so is more likely to convert.

Following the multi-step model designed to ease visitors into a commitment, here’s a demo example from one of our clients:

Notice the questions being asked in the step-one form:

Average Monthly Revenue

Current E-Commerce Pain Points

These questions allow the user to stay anonymous. They also lead the user to believe that they will get a more custom response to their needs based on the specific information they input.

Next, they’re directed to the second-step form fields:

This step is asking for the personal information. However, notice the change in headline on the form itself. “Last step: We have your demo ready to go. Who can we give this to?” This second-step language is very important as it reminds the visitor as to why we need their information: it’s for their benefit — we want to give the visitor something, not take something from them. Time and again, I see a multi-step page outperform a one-step by 300%.

Take advantage of thank you pages

Even though you’ve already captured a lead/sale/sign-up/conversion, thank you and confirmation pages are a necessary step in the funnel process. Right after people opt in for the offer on your landing page, you’ll want to ask them to immediately take another specific action on the thank you page. For example, if you have a page offering a free e-book, offer a free demo on the thank you page to attempt to push those prospects farther down the funnel. They’ll be much more likely to take an action once you’ve already convinced them to take a smaller action.

When visitors land on the report thank you page, we provide them the download link, but we also provide next steps with an option to get a demo.

It’s important to tag people based on what they’ve downloaded or what posts they’ve read. That way you can create tailored messaging for these prospects when reaching out to them through email.

Action

Assuming you’ve optimized each step of the conversion funnel, you should have some qualified leads becoming paying customers. However, your work here is not done. You will need to continue nurturing those qualified leads. After someone has taken a desired action and converted on your website, you’ll want to get these people back into the funnel in order to coax them into repeat business. Retention is such an important part of growing your customer base, since this will be revenue that you don’t have to pay for — this audience already showed a definite interest in what you're offering.

If the lead converts into a customer, show them your other products or services and begin the cycle again. For example, let’s say you provide tree-trimming services and your customer just had you come by to trim the oak trees in their large backyard. After the job is done, continue reaching out to this customer with other services such as grass treatment, stump removals, or whatever else could be useful to them. You can do this by inviting them to an email newsletter or your social media channels. Send coupons and promotions via email. If you have an online store, include loyalty materials in their shipped order so they understand how much you value them as a customer.

Along with nurturing this repeat business, focus on optimizing your product pages by removing friction and doing all you can to encourage shoppers to checkout. Examine and improve your checkout flow by answering common questions along the way.

Key takeaways

Optimizing your funnel is a process that takes time, so don’t be afraid to experiment. It may take a few different offers before you find one that sticks and garners the most conversions. So create as many TOFU offers as you can think of to cater to the many different personas that make up your customer base. From white books and e-books to free trials, your TOFU content is the first step to building that relationship with your customers.

From there, continue creating great content and nurturing those mid-funnel leads. If your content is relevant and your website is optimized, you'll notice that you'll be getting many more leads than you did before optimization. The more leads you gather and keep interested, the more likely you are to get repeat sales!

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. By understanding where your customer is in the funnel, you can better move them through that funnel into a reoccurring sale.

What is the conversion funnel?

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process is often described as a funnel because you're guiding the customer toward your conversion point. And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach.

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. To do this effectively, you need to think about the user experience at each stage — what they want, and how you can give it to them.

A typical conversion funnel has several stages: awareness, interest, consideration, intent, and finally purchase (buy).

Here’s a quick rundown of what to offer for each step of the funnel:

Creating your funnel

Before you even bother creating different offers for different steps in the funnel, you’ll need to make sure you’re tracking these goals properly. The first step is to set up a funnel visualization in Google Analytics. In building your funnel, focus on these three things:

The name of your goal: This goal should have a recognizable name so you know what you’re looking at in your reports. For example, “Document capture e-book A” or “free trial subscription B.”

The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. This will allow you to find out where prospects are leaving before completing the goal. Without this, you won’t know which areas need the most attention and improvement.

The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

A very important to thing to take note of is that your potential customers will be coming from several different avenues to your site. Assuming you don’t have a very small site with very few visitors, there are several likely paths prospects will take towards conversion.

If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. However, these customers may be getting to you through a different way such as landing pages.

You must account for all avenues of traffic. Image Source

Awareness stage

It’s no secret that customers need to know you exist before they can even think about considering you. So in this phase, you need to focus on attracting people to your site.

For this first step of the funnel, the goal is to create a strong first impression and to build a relationship with your prospective customers. This content should impress them enough that they fill out a form showing interest by giving you their email. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Blogging

Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences.

So not only should you be targeting people based on the categories they’re visiting, but if you send people to very specific content upgrades or exit popups based on the content they’re reading, you’re going to increase your conversion rates even more.

Let’s pretend your conversion rate is normally just 3–4%, but a blog post talking about technical SEO saw an 18% conversion rate. This is because you’re sending a very specific audience to that page.

Look at how HubSpot lays out their resources navigation. There’s tons of valuable content to learn from.

HelpScout separates their content into categories, and each post is easily scannable in the 3-column card structure.

Social networking

People use social networks for everything nowadays, from getting advice to looking up reviews and referrals. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions. Therefore, create an active presence on the networks that make sense for your market in order to meet your customers. Social media can also indirectly impact your search engine rankings.

OptinMonster - Image Source

Interest / consideration

This stage of the conversion funnel is where you must start standing out from your competitors. If you offer service A at price B but so does Competitor #3, then how is that going to set you apart? What’s going to make the customer more interested in you over a competitor? The thing that makes you different is what will generate the most interest. This is why your unique value proposition (UVP) is so important.

According to Unbounce, your UVP, also known as a unique selling proposition (USP), is a clear statement that describes the benefit of your offer, how you solve your customer's needs, and what sets you apart from the competition.

During the interest stage, your website and content are extremely important in creating that closer relationship with your customers. However, people merely visiting your awesome site is not enough. You will want to keep them engaged after they leave. Just like in the awareness phase, we do this by capturing their email. However, we want to push a little further now.

PPC and landing pages

You can easily increase conversions with email opt-ins that only appear to your PPC visitors. Using this page-level targeting can really boost the effectiveness of your PPC campaigns.

Focus on creating attention-grabbing content like headlines, carousel images, and banners all focused around your UVP.

Here at Directive, we’re constantly coming up with strategies to help our clients get the most leverage out of their content. We created a landing page focused around demo requests. This page was not performing nearly as well as we would have hoped, so we decided to change the offer to a demo video.

By switching an offering from a full demo to just a short 5-minute demo video, we saw a tremendous lift in conversion rates. It makes sense when you realize that the people in our target audience were in the awareness stage and were not interested in spending 30 minutes to an hour with a stranger explaining a product that they’re not ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.

Now these leads aren’t anywhere close to buying yet, but it’s better to build that interest in a larger pool of people who can potentially turn into sales than to only have two sales qualified leads to start with.

Site optimization

If you notice that you're getting decent traffic to your website but the prospects are bouncing after a short amount of time, the problem could be that your website doesn't have the content they're looking for, or that the site is difficult to navigate. Make sure to focus on making your web pages clean and legible. You only get one shot at a first impression, so your site must be easy to navigate and the content must explain the unique value of your product or service.

Think about creating supporting content, including a mission statement, blog posts, great promotional offerings, a competitive shipping and returns policy — whatever drives the point home that your customers need the services that only you can offer. Your content needs to encourage visitors to want to learn more about you and what you do. If you're creating blog posts (which you should be), include a call to action for more in-depth content that requires prospects to join your email list to receive it.

The Calls to Action on your pages are extremely important to focus on as well. If the prospects aren’t sure what you’re offering, they’ll be less likely to convert. For this client, we changed the CTA text to “Get an Instant Quote” from “Shop Now” and right off the bat, it made a huge difference. We ended the experiment in about 11 days because it worked so well and the client was so happy.

When comparing the rest of the quarter after the test was complete to the same period before the test began, we saw a 39% increase in request a quote submissions, and a 132% increase in completed checkouts.

Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. These are your lead magnets to gather more customer emails in exchange for your offer.

Gather qualitative data

Use qualitative data tools such as Hotjar to find out where people are clicking, scrolling, or getting stuck on your website. You can build your conversion funnel in Hotjar to see where customers are dropping off. This will tell you which pages you need to optimize.

In this Hotjar funnel, you can see that there’s a major drop off on the demo page. What information isn’t clear on the demo page? Is there friction on this page to keep customers from wanting a demo?

If you’re still not sure what to fix, sometimes it’s best to hear it straight from the horse’s mouth. Set up user polls on your site asking customers what's keeping them from getting their demo/trial/product/etc.

Live chat and chatbots are another way to get user feedback. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. People want answers to their problems as quickly as possible, so providing that live chat solution is a great way to keep people from bouncing because they can’t find the information they need.

Intent (also known as the evaluation or desire phase)

By now, you and some of your competitors are in the running, but only one of you can win first prize. Your potential customers have now started to narrow down their options and eliminate bad fits. According to HubSpot, companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach. Nurtured leads produce, on average, a 20% lift in sales opportunities. Clearly, this is an extremely important part in the funnel.

Customers in the middle of the sales funnel are looking for content that shows them that you're the expert in what you do. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage. Use social proof to your advantage by using testimonials, reviews, and case studies to show how other customers have enjoyed your services or products. Many qualified leads are still not ready to buy. So in order to nurture these leads and turn them into real paying customers, provide interesting emails or an online community such as a Facebook group.

Email

Start educating your potential customers about what it is you do. Build trust through automated emails sent to subscribers with answers to FAQs about your services and links to new content you have created.

In this email, we offer a piece of content relevant to our subscribers’ interests

Create location- and product-specific pages

Often times, your prospective clients are searching for a very specific product, or they need a service that's local to their area. By creating pages focused around what these users need, you're likely to get more conversions and qualified leads than a general overview page.

At Directive, we created location pages for a client that targeted the areas they serve. We optimized the pages to reflect bubble keywords that increased their rankings and we now rank for a few different keywords on both the first and second page on Google. Since then, the amount of conversions from these pages have been tremendous.

Click to see a larger image.

Continue using PPC campaigns

Click to see a larger image.

In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.

We created ads that linked to a gated whitepaper on the client’s website. As you can see, there are a large number of impressions with 531 clicks.

The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user was offered a map to show them how much money they could be making per patient in their state.

Continue using landing pages

A specific landing page and call to action is more relevant to the visitor’s needs than your homepage and so is more likely to convert.

Following the multi-step model designed to ease visitors into a commitment, here’s a demo example from one of our clients:

Notice the questions being asked in the step-one form:

Average Monthly Revenue

Current E-Commerce Pain Points

These questions allow the user to stay anonymous. They also lead the user to believe that they will get a more custom response to their needs based on the specific information they input.

Next, they’re directed to the second-step form fields:

This step is asking for the personal information. However, notice the change in headline on the form itself. “Last step: We have your demo ready to go. Who can we give this to?” This second-step language is very important as it reminds the visitor as to why we need their information: it’s for their benefit — we want to give the visitor something, not take something from them. Time and again, I see a multi-step page outperform a one-step by 300%.

Take advantage of thank you pages

Even though you’ve already captured a lead/sale/sign-up/conversion, thank you and confirmation pages are a necessary step in the funnel process. Right after people opt in for the offer on your landing page, you’ll want to ask them to immediately take another specific action on the thank you page. For example, if you have a page offering a free e-book, offer a free demo on the thank you page to attempt to push those prospects farther down the funnel. They’ll be much more likely to take an action once you’ve already convinced them to take a smaller action.

When visitors land on the report thank you page, we provide them the download link, but we also provide next steps with an option to get a demo.

It’s important to tag people based on what they’ve downloaded or what posts they’ve read. That way you can create tailored messaging for these prospects when reaching out to them through email.

Action

Assuming you’ve optimized each step of the conversion funnel, you should have some qualified leads becoming paying customers. However, your work here is not done. You will need to continue nurturing those qualified leads. After someone has taken a desired action and converted on your website, you’ll want to get these people back into the funnel in order to coax them into repeat business. Retention is such an important part of growing your customer base, since this will be revenue that you don’t have to pay for — this audience already showed a definite interest in what you're offering.

If the lead converts into a customer, show them your other products or services and begin the cycle again. For example, let’s say you provide tree-trimming services and your customer just had you come by to trim the oak trees in their large backyard. After the job is done, continue reaching out to this customer with other services such as grass treatment, stump removals, or whatever else could be useful to them. You can do this by inviting them to an email newsletter or your social media channels. Send coupons and promotions via email. If you have an online store, include loyalty materials in their shipped order so they understand how much you value them as a customer.

Along with nurturing this repeat business, focus on optimizing your product pages by removing friction and doing all you can to encourage shoppers to checkout. Examine and improve your checkout flow by answering common questions along the way.

Key takeaways

Optimizing your funnel is a process that takes time, so don’t be afraid to experiment. It may take a few different offers before you find one that sticks and garners the most conversions. So create as many TOFU offers as you can think of to cater to the many different personas that make up your customer base. From white books and e-books to free trials, your TOFU content is the first step to building that relationship with your customers.

From there, continue creating great content and nurturing those mid-funnel leads. If your content is relevant and your website is optimized, you'll notice that you'll be getting many more leads than you did before optimization. The more leads you gather and keep interested, the more likely you are to get repeat sales!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[we-johnnygonzalez-blog]

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. By understanding where your customer is in the funnel, you can better move them through that funnel into a reoccurring sale.

What is the conversion funnel?

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process is often described as a funnel because you're guiding the customer toward your conversion point. And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach.

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. To do this effectively, you need to think about the user experience at each stage — what they want, and how you can give it to them.

A typical conversion funnel has several stages: awareness, interest, consideration, intent, and finally purchase (buy).

Here’s a quick rundown of what to offer for each step of the funnel:

Creating your funnel

Before you even bother creating different offers for different steps in the funnel, you’ll need to make sure you’re tracking these goals properly. The first step is to set up a funnel visualization in Google Analytics. In building your funnel, focus on these three things:

The name of your goal: This goal should have a recognizable name so you know what you’re looking at in your reports. For example, “Document capture e-book A” or “free trial subscription B.”

The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. This will allow you to find out where prospects are leaving before completing the goal. Without this, you won’t know which areas need the most attention and improvement.

The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

A very important to thing to take note of is that your potential customers will be coming from several different avenues to your site. Assuming you don’t have a very small site with very few visitors, there are several likely paths prospects will take towards conversion.

If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. However, these customers may be getting to you through a different way such as landing pages.

You must account for all avenues of traffic. Image Source

Awareness stage

It’s no secret that customers need to know you exist before they can even think about considering you. So in this phase, you need to focus on attracting people to your site.

For this first step of the funnel, the goal is to create a strong first impression and to build a relationship with your prospective customers. This content should impress them enough that they fill out a form showing interest by giving you their email. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Blogging

Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences.

So not only should you be targeting people based on the categories they’re visiting, but if you send people to very specific content upgrades or exit popups based on the content they’re reading, you’re going to increase your conversion rates even more.

Let’s pretend your conversion rate is normally just 3–4%, but a blog post talking about technical SEO saw an 18% conversion rate. This is because you’re sending a very specific audience to that page.

Look at how HubSpot lays out their resources navigation. There’s tons of valuable content to learn from.

HelpScout separates their content into categories, and each post is easily scannable in the 3-column card structure.

Social networking

People use social networks for everything nowadays, from getting advice to looking up reviews and referrals. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions. Therefore, create an active presence on the networks that make sense for your market in order to meet your customers. Social media can also indirectly impact your search engine rankings.

OptinMonster - Image Source

Interest / consideration

This stage of the conversion funnel is where you must start standing out from your competitors. If you offer service A at price B but so does Competitor #3, then how is that going to set you apart? What’s going to make the customer more interested in you over a competitor? The thing that makes you different is what will generate the most interest. This is why your unique value proposition (UVP) is so important.

According to Unbounce, your UVP, also known as a unique selling proposition (USP), is a clear statement that describes the benefit of your offer, how you solve your customer's needs, and what sets you apart from the competition.

During the interest stage, your website and content are extremely important in creating that closer relationship with your customers. However, people merely visiting your awesome site is not enough. You will want to keep them engaged after they leave. Just like in the awareness phase, we do this by capturing their email. However, we want to push a little further now.

PPC and landing pages

You can easily increase conversions with email opt-ins that only appear to your PPC visitors. Using this page-level targeting can really boost the effectiveness of your PPC campaigns.

Focus on creating attention-grabbing content like headlines, carousel images, and banners all focused around your UVP.

Here at Directive, we’re constantly coming up with strategies to help our clients get the most leverage out of their content. We created a landing page focused around demo requests. This page was not performing nearly as well as we would have hoped, so we decided to change the offer to a demo video.

By switching an offering from a full demo to just a short 5-minute demo video, we saw a tremendous lift in conversion rates. It makes sense when you realize that the people in our target audience were in the awareness stage and were not interested in spending 30 minutes to an hour with a stranger explaining a product that they’re not ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.

Now these leads aren’t anywhere close to buying yet, but it’s better to build that interest in a larger pool of people who can potentially turn into sales than to only have two sales qualified leads to start with.

Site optimization

If you notice that you're getting decent traffic to your website but the prospects are bouncing after a short amount of time, the problem could be that your website doesn't have the content they're looking for, or that the site is difficult to navigate. Make sure to focus on making your web pages clean and legible. You only get one shot at a first impression, so your site must be easy to navigate and the content must explain the unique value of your product or service.

Think about creating supporting content, including a mission statement, blog posts, great promotional offerings, a competitive shipping and returns policy — whatever drives the point home that your customers need the services that only you can offer. Your content needs to encourage visitors to want to learn more about you and what you do. If you're creating blog posts (which you should be), include a call to action for more in-depth content that requires prospects to join your email list to receive it.

The Calls to Action on your pages are extremely important to focus on as well. If the prospects aren’t sure what you’re offering, they’ll be less likely to convert. For this client, we changed the CTA text to “Get an Instant Quote” from “Shop Now” and right off the bat, it made a huge difference. We ended the experiment in about 11 days because it worked so well and the client was so happy.

When comparing the rest of the quarter after the test was complete to the same period before the test began, we saw a 39% increase in request a quote submissions, and a 132% increase in completed checkouts.

Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. These are your lead magnets to gather more customer emails in exchange for your offer.

Gather qualitative data

Use qualitative data tools such as Hotjar to find out where people are clicking, scrolling, or getting stuck on your website. You can build your conversion funnel in Hotjar to see where customers are dropping off. This will tell you which pages you need to optimize.

In this Hotjar funnel, you can see that there’s a major drop off on the demo page. What information isn’t clear on the demo page? Is there friction on this page to keep customers from wanting a demo?

If you’re still not sure what to fix, sometimes it’s best to hear it straight from the horse’s mouth. Set up user polls on your site asking customers what's keeping them from getting their demo/trial/product/etc.

Live chat and chatbots are another way to get user feedback. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. People want answers to their problems as quickly as possible, so providing that live chat solution is a great way to keep people from bouncing because they can’t find the information they need.

Intent (also known as the evaluation or desire phase)

By now, you and some of your competitors are in the running, but only one of you can win first prize. Your potential customers have now started to narrow down their options and eliminate bad fits. According to HubSpot, companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach. Nurtured leads produce, on average, a 20% lift in sales opportunities. Clearly, this is an extremely important part in the funnel.

Customers in the middle of the sales funnel are looking for content that shows them that you're the expert in what you do. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage. Use social proof to your advantage by using testimonials, reviews, and case studies to show how other customers have enjoyed your services or products. Many qualified leads are still not ready to buy. So in order to nurture these leads and turn them into real paying customers, provide interesting emails or an online community such as a Facebook group.

Email

Start educating your potential customers about what it is you do. Build trust through automated emails sent to subscribers with answers to FAQs about your services and links to new content you have created.

In this email, we offer a piece of content relevant to our subscribers’ interests

Create location- and product-specific pages

Often times, your prospective clients are searching for a very specific product, or they need a service that's local to their area. By creating pages focused around what these users need, you're likely to get more conversions and qualified leads than a general overview page.

At Directive, we created location pages for a client that targeted the areas they serve. We optimized the pages to reflect bubble keywords that increased their rankings and we now rank for a few different keywords on both the first and second page on Google. Since then, the amount of conversions from these pages have been tremendous.

Click to see a larger image.

Continue using PPC campaigns

Click to see a larger image.

In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.

We created ads that linked to a gated whitepaper on the client’s website. As you can see, there are a large number of impressions with 531 clicks.

The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user was offered a map to show them how much money they could be making per patient in their state.

Continue using landing pages

A specific landing page and call to action is more relevant to the visitor’s needs than your homepage and so is more likely to convert.

Following the multi-step model designed to ease visitors into a commitment, here’s a demo example from one of our clients:

Notice the questions being asked in the step-one form:

Average Monthly Revenue

Current E-Commerce Pain Points

These questions allow the user to stay anonymous. They also lead the user to believe that they will get a more custom response to their needs based on the specific information they input.

Next, they’re directed to the second-step form fields:

This step is asking for the personal information. However, notice the change in headline on the form itself. “Last step: We have your demo ready to go. Who can we give this to?” This second-step language is very important as it reminds the visitor as to why we need their information: it’s for their benefit — we want to give the visitor something, not take something from them. Time and again, I see a multi-step page outperform a one-step by 300%.

Take advantage of thank you pages

Even though you’ve already captured a lead/sale/sign-up/conversion, thank you and confirmation pages are a necessary step in the funnel process. Right after people opt in for the offer on your landing page, you’ll want to ask them to immediately take another specific action on the thank you page. For example, if you have a page offering a free e-book, offer a free demo on the thank you page to attempt to push those prospects farther down the funnel. They’ll be much more likely to take an action once you’ve already convinced them to take a smaller action.

When visitors land on the report thank you page, we provide them the download link, but we also provide next steps with an option to get a demo.

It’s important to tag people based on what they’ve downloaded or what posts they’ve read. That way you can create tailored messaging for these prospects when reaching out to them through email.

Action

Assuming you’ve optimized each step of the conversion funnel, you should have some qualified leads becoming paying customers. However, your work here is not done. You will need to continue nurturing those qualified leads. After someone has taken a desired action and converted on your website, you’ll want to get these people back into the funnel in order to coax them into repeat business. Retention is such an important part of growing your customer base, since this will be revenue that you don’t have to pay for — this audience already showed a definite interest in what you're offering.

If the lead converts into a customer, show them your other products or services and begin the cycle again. For example, let’s say you provide tree-trimming services and your customer just had you come by to trim the oak trees in their large backyard. After the job is done, continue reaching out to this customer with other services such as grass treatment, stump removals, or whatever else could be useful to them. You can do this by inviting them to an email newsletter or your social media channels. Send coupons and promotions via email. If you have an online store, include loyalty materials in their shipped order so they understand how much you value them as a customer.

Along with nurturing this repeat business, focus on optimizing your product pages by removing friction and doing all you can to encourage shoppers to checkout. Examine and improve your checkout flow by answering common questions along the way.

Key takeaways

Optimizing your funnel is a process that takes time, so don’t be afraid to experiment. It may take a few different offers before you find one that sticks and garners the most conversions. So create as many TOFU offers as you can think of to cater to the many different personas that make up your customer base. From white books and e-books to free trials, your TOFU content is the first step to building that relationship with your customers.

From there, continue creating great content and nurturing those mid-funnel leads. If your content is relevant and your website is optimized, you'll notice that you'll be getting many more leads than you did before optimization. The more leads you gather and keep interested, the more likely you are to get repeat sales!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[we-johnnygonzalez-blog]

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRoss

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. By understanding where your customer is in the funnel, you can better move them through that funnel into a reoccurring sale.

What is the conversion funnel?

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. converts). This process is often described as a funnel because you're guiding the customer toward your conversion point. And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach.

Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. To do this effectively, you need to think about the user experience at each stage — what they want, and how you can give it to them.

A typical conversion funnel has several stages: awareness, interest, consideration, intent, and finally purchase (buy).

Here’s a quick rundown of what to offer for each step of the funnel:

Creating your funnel

Before you even bother creating different offers for different steps in the funnel, you’ll need to make sure you’re tracking these goals properly. The first step is to set up a funnel visualization in Google Analytics. In building your funnel, focus on these three things:

The name of your goal: This goal should have a recognizable name so you know what you’re looking at in your reports. For example, “Document capture e-book A” or “free trial subscription B.”

The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. This will allow you to find out where prospects are leaving before completing the goal. Without this, you won’t know which areas need the most attention and improvement.

The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth. If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000).

A very important to thing to take note of is that your potential customers will be coming from several different avenues to your site. Assuming you don’t have a very small site with very few visitors, there are several likely paths prospects will take towards conversion.

If you try to push all of your prospects through the same funnel, it may look like your site’s conversion rate is extremely low. However, these customers may be getting to you through a different way such as landing pages.

You must account for all avenues of traffic. Image Source

Awareness stage

It’s no secret that customers need to know you exist before they can even think about considering you. So in this phase, you need to focus on attracting people to your site.

For this first step of the funnel, the goal is to create a strong first impression and to build a relationship with your prospective customers. This content should impress them enough that they fill out a form showing interest by giving you their email. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.

Blogging

Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences.

So not only should you be targeting people based on the categories they’re visiting, but if you send people to very specific content upgrades or exit popups based on the content they’re reading, you’re going to increase your conversion rates even more.

Let’s pretend your conversion rate is normally just 3–4%, but a blog post talking about technical SEO saw an 18% conversion rate. This is because you’re sending a very specific audience to that page.

Look at how HubSpot lays out their resources navigation. There’s tons of valuable content to learn from.

HelpScout separates their content into categories, and each post is easily scannable in the 3-column card structure.

Social networking

People use social networks for everything nowadays, from getting advice to looking up reviews and referrals. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions. Therefore, create an active presence on the networks that make sense for your market in order to meet your customers. Social media can also indirectly impact your search engine rankings.

OptinMonster - Image Source

Interest / consideration

This stage of the conversion funnel is where you must start standing out from your competitors. If you offer service A at price B but so does Competitor #3, then how is that going to set you apart? What’s going to make the customer more interested in you over a competitor? The thing that makes you different is what will generate the most interest. This is why your unique value proposition (UVP) is so important.

According to Unbounce, your UVP, also known as a unique selling proposition (USP), is a clear statement that describes the benefit of your offer, how you solve your customer's needs, and what sets you apart from the competition.

During the interest stage, your website and content are extremely important in creating that closer relationship with your customers. However, people merely visiting your awesome site is not enough. You will want to keep them engaged after they leave. Just like in the awareness phase, we do this by capturing their email. However, we want to push a little further now.

PPC and landing pages

You can easily increase conversions with email opt-ins that only appear to your PPC visitors. Using this page-level targeting can really boost the effectiveness of your PPC campaigns.

Focus on creating attention-grabbing content like headlines, carousel images, and banners all focused around your UVP.

Here at Directive, we’re constantly coming up with strategies to help our clients get the most leverage out of their content. We created a landing page focused around demo requests. This page was not performing nearly as well as we would have hoped, so we decided to change the offer to a demo video.

By switching an offering from a full demo to just a short 5-minute demo video, we saw a tremendous lift in conversion rates. It makes sense when you realize that the people in our target audience were in the awareness stage and were not interested in spending 30 minutes to an hour with a stranger explaining a product that they’re not ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.

Now these leads aren’t anywhere close to buying yet, but it’s better to build that interest in a larger pool of people who can potentially turn into sales than to only have two sales qualified leads to start with.

Site optimization

If you notice that you're getting decent traffic to your website but the prospects are bouncing after a short amount of time, the problem could be that your website doesn't have the content they're looking for, or that the site is difficult to navigate. Make sure to focus on making your web pages clean and legible. You only get one shot at a first impression, so your site must be easy to navigate and the content must explain the unique value of your product or service.

Think about creating supporting content, including a mission statement, blog posts, great promotional offerings, a competitive shipping and returns policy — whatever drives the point home that your customers need the services that only you can offer. Your content needs to encourage visitors to want to learn more about you and what you do. If you're creating blog posts (which you should be), include a call to action for more in-depth content that requires prospects to join your email list to receive it.

The Calls to Action on your pages are extremely important to focus on as well. If the prospects aren’t sure what you’re offering, they’ll be less likely to convert. For this client, we changed the CTA text to “Get an Instant Quote” from “Shop Now” and right off the bat, it made a huge difference. We ended the experiment in about 11 days because it worked so well and the client was so happy.

When comparing the rest of the quarter after the test was complete to the same period before the test began, we saw a 39% increase in request a quote submissions, and a 132% increase in completed checkouts.

Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. These are your lead magnets to gather more customer emails in exchange for your offer.

Gather qualitative data

Use qualitative data tools such as Hotjar to find out where people are clicking, scrolling, or getting stuck on your website. You can build your conversion funnel in Hotjar to see where customers are dropping off. This will tell you which pages you need to optimize.

In this Hotjar funnel, you can see that there’s a major drop off on the demo page. What information isn’t clear on the demo page? Is there friction on this page to keep customers from wanting a demo?

If you’re still not sure what to fix, sometimes it’s best to hear it straight from the horse’s mouth. Set up user polls on your site asking customers what's keeping them from getting their demo/trial/product/etc.

Live chat and chatbots are another way to get user feedback. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. People want answers to their problems as quickly as possible, so providing that live chat solution is a great way to keep people from bouncing because they can’t find the information they need.

Intent (also known as the evaluation or desire phase)

By now, you and some of your competitors are in the running, but only one of you can win first prize. Your potential customers have now started to narrow down their options and eliminate bad fits. According to HubSpot, companies with refined middle-of-the-funnel engagement and lead management strategy see a 4–10 times higher response rate compared to generic email blasts and outreach. Nurtured leads produce, on average, a 20% lift in sales opportunities. Clearly, this is an extremely important part in the funnel.

Customers in the middle of the sales funnel are looking for content that shows them that you're the expert in what you do. Live demos, expert guides, webinars, and white papers that explain how you’re better over competitors are very valuable at this stage. Use social proof to your advantage by using testimonials, reviews, and case studies to show how other customers have enjoyed your services or products. Many qualified leads are still not ready to buy. So in order to nurture these leads and turn them into real paying customers, provide interesting emails or an online community such as a Facebook group.

Email

Start educating your potential customers about what it is you do. Build trust through automated emails sent to subscribers with answers to FAQs about your services and links to new content you have created.

In this email, we offer a piece of content relevant to our subscribers’ interests

Create location- and product-specific pages

Often times, your prospective clients are searching for a very specific product, or they need a service that's local to their area. By creating pages focused around what these users need, you're likely to get more conversions and qualified leads than a general overview page.

At Directive, we created location pages for a client that targeted the areas they serve. We optimized the pages to reflect bubble keywords that increased their rankings and we now rank for a few different keywords on both the first and second page on Google. Since then, the amount of conversions from these pages have been tremendous.

Click to see a larger image.

Continue using PPC campaigns

Click to see a larger image.

In this example, we brought a top-of-funnel CTA into bottom-of-funnel targeting.

We created ads that linked to a gated whitepaper on the client’s website. As you can see, there are a large number of impressions with 531 clicks.

The theory was that our targeting was enough of a pre-qualification. Instead of getting a custom practice evaluation, the user was offered a map to show them how much money they could be making per patient in their state.

Continue using landing pages

A specific landing page and call to action is more relevant to the visitor’s needs than your homepage and so is more likely to convert.

Following the multi-step model designed to ease visitors into a commitment, here’s a demo example from one of our clients:

Notice the questions being asked in the step-one form:

Average Monthly Revenue

Current E-Commerce Pain Points

These questions allow the user to stay anonymous. They also lead the user to believe that they will get a more custom response to their needs based on the specific information they input.

Next, they’re directed to the second-step form fields:

This step is asking for the personal information. However, notice the change in headline on the form itself. “Last step: We have your demo ready to go. Who can we give this to?” This second-step language is very important as it reminds the visitor as to why we need their information: it’s for their benefit — we want to give the visitor something, not take something from them. Time and again, I see a multi-step page outperform a one-step by 300%.

Take advantage of thank you pages

Even though you’ve already captured a lead/sale/sign-up/conversion, thank you and confirmation pages are a necessary step in the funnel process. Right after people opt in for the offer on your landing page, you’ll want to ask them to immediately take another specific action on the thank you page. For example, if you have a page offering a free e-book, offer a free demo on the thank you page to attempt to push those prospects farther down the funnel. They’ll be much more likely to take an action once you’ve already convinced them to take a smaller action.

When visitors land on the report thank you page, we provide them the download link, but we also provide next steps with an option to get a demo.

It’s important to tag people based on what they’ve downloaded or what posts they’ve read. That way you can create tailored messaging for these prospects when reaching out to them through email.

Action

Assuming you’ve optimized each step of the conversion funnel, you should have some qualified leads becoming paying customers. However, your work here is not done. You will need to continue nurturing those qualified leads. After someone has taken a desired action and converted on your website, you’ll want to get these people back into the funnel in order to coax them into repeat business. Retention is such an important part of growing your customer base, since this will be revenue that you don’t have to pay for — this audience already showed a definite interest in what you're offering.

If the lead converts into a customer, show them your other products or services and begin the cycle again. For example, let’s say you provide tree-trimming services and your customer just had you come by to trim the oak trees in their large backyard. After the job is done, continue reaching out to this customer with other services such as grass treatment, stump removals, or whatever else could be useful to them. You can do this by inviting them to an email newsletter or your social media channels. Send coupons and promotions via email. If you have an online store, include loyalty materials in their shipped order so they understand how much you value them as a customer.

Along with nurturing this repeat business, focus on optimizing your product pages by removing friction and doing all you can to encourage shoppers to checkout. Examine and improve your checkout flow by answering common questions along the way.

Key takeaways

Optimizing your funnel is a process that takes time, so don’t be afraid to experiment. It may take a few different offers before you find one that sticks and garners the most conversions. So create as many TOFU offers as you can think of to cater to the many different personas that make up your customer base. From white books and e-books to free trials, your TOFU content is the first step to building that relationship with your customers.

From there, continue creating great content and nurturing those mid-funnel leads. If your content is relevant and your website is optimized, you'll notice that you'll be getting many more leads than you did before optimization. The more leads you gather and keep interested, the more likely you are to get repeat sales!

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