#but it is the

[greywindys]

Gorillaz | 2017 in Review

Ayyy happy new year!!! Relative to the entire year of waiting that was 2016, 2017 was a pretty packed year for Gorillaz and consequently, for me as a fan. To sum it up in three words- They came back! (Finally, someone let them out of their cage?) And there was a surplus of content- good, quality content. But there were also some letdowns. Which release falls into which category depends on who you ask. Like, pretty much every move Gorillaz made this year was met with both applause on one side and boos on the other. If I had to pick a word of the year for them, it would be “polarizing.” However, polarizing isn’t always bad, and there were many well thought out conversations, theories and fan content that resulted. Add in some scandal and disorganization and you’ve got a pretty wild twelve months. Under the cut I list some notable and memorable momentz.mp3 of the year, mostly for my own records but anyone is welcome to read.

Hallelujah Money (1/19/17)

Gorillaz started their year off with what was probably the most polarizing move of the year. Some backstory: January 2017 we still had no idea when the album was coming out. Actually, we didn’t even know IF the album was coming out like, we basically didn’t know wtf Gorillaz was doing. Then, on the day before the US inauguration they drop the video for Hallelujah Money, a video punctuated with Orwellian imagery for a song that sounded like a funeral march. Benjamin Clementine took a prominent role while 2D took a backseat (a trend that would persist throughout the singles) and, after the initial excitement, fans began to complain. “What happened to the fast paced music Damon promised?,” “Where is 2D? This doesn’t feel like Gorillaz?,” “Why do they need to make their music so political?” This only drove other fans to passionately defend the song. There is still no consensus on this song/video other than the agreement that “it makes more sense in the context of the album.” My personal take is that whatever point this video was trying to make is obscured by their backtracking in the form of bleeping out any mention of Trump’s name on the album. Go big or go home. And at this point in the year I think we can say it- Trump fucking sucks, okay? Trump sucks.

Dylan leaks the album (Mid-March 2017)

This is like, probably my favorite story. By the time March was upon us, we knew the album was coming soon but we still didn’t know when. The album was like a cryptid, rumored but never found. And then Dylan happened. Now to clarify, he didn’t leak the entire album and he didn’t do it on purpose but he did leak more than we were ready for. After the tracklist leaked, fans began googling the songs on video sites like youtube and dailymotion. When one fan google’d “Saturnz Barz” on vimeo, they were met with a mysterious password protected video. A couple tries later (the password was “2017″), they had access to “Saturnz Barz” one month before the album came out. And they found more- “Charger,” “Busted and Blue” to name a few. All of which were uploaded by Dylan Byrne, a lighting  technician connected to Gorillaz who apparently didn’t know his private videos could still be found on search engines such as google. The fandom collectively lost its mind, some with excitement over the new music, others with indignation at fans who dare “disrespect Damon and Jamie” and that those listening to the leaks were going to be responsible for Humanz flopping. It was wild. Oh yeah, and I downloaded the leakz and Humanz didn’t flop. 

Giant content drop of 2017 (3/23/17)

I use this particular picture of 2D here because I that we, on some level, were all 2D by the end of that fourth week in March. I’m using the “Saturnz Barz” video release date because that’s when it all began. I distinctly remember waking up on that day expecting to listen to a Damon Albarn interview and some new tracks on a UK radio show but by the end of the day we not only had new music (4 tracks, specifically) and the interview but we were also blessed with the perfect “Saturnz Barz” video which featured the band in the starring roles, gave us “the bath” meme (though that’s more of a curse now) AND an upcoming announcement of a “secret show” set to take place the very next day where the live band would play the entire new album. I think this was also the period where we finally learned the album’s name and release date. It was so much. Too much, but a good too much. Everyone felt alive. Phase 4 had officially begun.

Mocaps (April 2017- present)

Gorillaz debuted many new ways to depict the band this year but by far the most hilariously amazing method was through motion capture, abbreviated “mocap.” 2017 was in many ways the year of the mocap, specifically, 2D and Murdoc mocaps. Mocap Murdoc and mocap 2D graced us with the weather, Deezer ads, app videos, multi-lingual announcements, and even walked us around the Demon Dayz tour. My personal favorite moment was 2D telling Murdoc he fed a stray cat a kinder egg. I also want to give a special shoutout to Murdoc’s wonky eye. There was a time when we were all trying to find meaning in it. Was it an artistic choice? Had Murdoc gone blind in one eye? Was he possessed? The truth is none of the above. It was just, in the true spirit of what the mocaps models came to represent, wonky. I don’t think we all truly gave the mocaps the credit they deserved. In my eyes they are on the same level as the puppets AT LEAST. And I maintain that their potential has yet to be truly realized- Mocap carpool karaoke? Mocap SNL skit? The possibilities are endless.

Murdoc and 2D answer fan questions....live (4/20/17)

This also falls under the umbrella of the previous moment but I think it deserves its own mention because this was like, peak mocap utilization. Fans were allowed to submit questions that would them be answered by Murdoc and 2D live while we all watched. Their VA’s not only improvised these answers but also finally got the change to live out their personal headcanons. This interview was the first time we ever saw wiggly Murdoc. Much essential information was learned in this half hour event- 2D knows how to make theremin noises! Murdoc said “meme” and “twerk”! 2D sold the geep! Cyborg Noodle has taken to cycling! A lot of you seem to think I’ve been critical this phase which, while totally true, it also makes me think you possibly weren’t aware of this blog at this time because I love this interview and died when it was first released. And then I continued to love each and every subsequent awkward interview they had with actual human interviewers. The first quarter of the year was great (for me).

Reddit AMAs with the entire band, Noodle, 2D (2017)

I wasn’t an active fan during previous phases but my impression is that they didn’t have as many q&a’s with the band as this phase. The characters were very accessible this phase and, as I’ve mentioned above, at first this was great! But nothing good it forever. The Reddit AMAs, while highly entertaining, soon came to contradict past events and even past answers to earlier interviews. For example, we learned during the band’s AMA that Cyborg Noodle was NOT actually cycling somewhere in England but decapitated and being used as a pot in Noodle’s room. What was the truth? Later on, 2D had his own AMA which was cute but yielded significant nit-picking and criticism from fans including myself. For me,personally, the 2D AMA was the turning point. I didn’t mourn the loss of Cass Browne with other fans until that AMA. The difference in writing was and is glaring. For that reason, I didn’t pay much attention to the Noodle AMA but from what I saw, similar debate over her characterization (or lack thereof) took place. Tbh, I can’t picture a Noodle that types out “YAASS GURL!!1″ (or w/e it was) unironically but...I’m happy it brought joy to some fans. That all being said, regardless of writing quality the AMAs did a great job of engaging the fandom and initiating some interesting conversations.

Fans miss 2D so much that he gets his own impromptu video (6/8/17)

By far the most frequent concern over Humanz was the “lack of 2D.” It was on Tumblr, Reddit, Twitter, pretty much all social media. Despite this, no one ever expected Damon and Co. do acknowledge this let alone actually respond to it. Then, out of nowhere, 2D makes an announcement on the Gorillaz app and there it is- “Sleeping Powder” an exclusively 2D music video by 2D, starring 2D and some dorky dance moves. It was 2D’s “Dare.” The song was cute and even had its place on the tour set list. And that’s the power of 2D. And everyone was happy until people started joking that “Sleeping Powder” was written in a day and was still better than all of Humanz, and others chastising everyone for “making Damon feel bad enough to write a new song.”

Strobelite (8/6/17)

I’m not going to get into “Strobelite” too much. If you were there, you know what happened and what it led to (a certain liked Youtube comment and the later, Noodle’s answer during her AMA). “Strobelite” was also hyped up as a the band’s first official mocap video (despite “Sleeping Powder’s” release a month earlier) but unfortunately, was underwhelming to a significant portion of the fandom. Reasons included but were not limited to: no Russel mocap, very little plot, very little Murdoc, rumored cut scenes that DID involve Russel, and, yes, controversial shipping fuel. I don’t think “Strobelite” charted nor do I remember it being involved in any promo. I actually don’t know what happened to “Strobelite” outside of the, um, for lack of a better word,the discussion it spawned. There were also many theories about what Murdoc was doing at the bar. To this day, we still have no answers. What’s the plot for phase four again?

Gorillaz in Media (2017)

This isn’t exactly a singular moment but I want to highlight it anyways because the length to which they went to make this phase an immersive experience deserves a lot of credit. Not one but two apps were developed, one of which gave fans access to the band’s home and hosted events such as live listening parties so that fans could potentially meet. The other provided new content, art and access to secret concert locations. BUT THEY DIDN’T STOP THERE. With one of their sponsors they were able to construct actual, real “Spirit House” models for fans to walk through. Additionally, the band is accessible through their own music mixes on Spotify, Noodle has an instagram, G Magazine etc. I’m going to fit in the amount of sponsors they had under this category as well because, as annoying as they were to some, it did give us some cool new animation and ads (”We Got the Power” comes to mind, along with the Lenz ad). They put in work, they really did (though the topic of social media  #justice4MurdocTube).

The Super Deluxe is never released...until it is (September 2017-November 2017)

I forget when the original release date was but what I do know it that it didn’t happen. Phase four slowed down in the latter half of the year, and I think this made everyone hyper-aware of what content was yet to come and that content was the Super Deluxe with *bonus tracks*. But then it never came. It was delayed until October, then October came and it STILL wasn’t there. Finally,in November, orders began arriving and songs were ripped and uploaded. Reactions ranged from elated to disappointed to simply confounded that the the entire thing cost around $400. You could say that it was very polarizing.

Honorable mentions

Humanz being released (I know, why isn’t this on the list? I decided against it because it leaked a week early  so by the time it WAS released mostly everyone had already heard it), Demon Dayz fest streamed live, “Garage Palace” surprise video drop, G Magazine, G-Foot pop up shop steal fanart, Fans strike the fear of god into the Gorillaz team for forgetting Russel’s birthday, Humanz revealed as the fourth album title, Gorillaz announce a TV show, probably more that I’m forgetting.

Anyhow, what a year. I like to stay vague about my personal life here but to keep it simple, despite everything happening the world, on a personal level, it was a good year. I did a lot of growing, got some really great feedback at my field placement, tapped into some new hobbies and recently adopted two cats, brother and sister, whose names I’m still deciding lmao (leaning towards Oberyn and Elia). So yeah...here’s to that. I hope 2018 treats us all well <3.

[nicotinefaery]

Duhh...everything's about money. It's ALWAYS been about money. That's life.

The realest shit I've ever said