#but if we follow the money of anything music biz-related we’re going to see some gross sausage being made

[larrylimericks]

12Jan21

Coachella!!?! Opinions are mixed, As showbiz is rife with conflicts. Hope his set’s hella gay; Hope his team will soon say What’s up with our three-year-old tix.

[jlf23tumble]

Agree so much with your post about the teams and fan engagement ! And love the way you articulated all of that. Although now I definitely am interested in knowing what your notes about the specificity of each team/artist cause I feel like they'd be fascinating to read. Hope you'll post them some day, and thank you for sharing your thoughts with us ! 😊

Awwww, that’s very kind! It’s definitely head canon city, I litcherally have ZERO clue what goes on behind the scenes (and I can’t stress this enough, none of us do), so this’ll look hilariously dated when we find out that blah woof was true all along, lmao (me @ myself, thinking of some random Grimshaw interviews from last fall, oh, bless). Let’s dig in!!

For those of you who just stumbled upon this post, it’s related to the one I made last night about how I think the management teams of all these men (mid-20s means = you’re a man, not a boy) are not, in fact, sabotaging them. They negotiate a lot of tricky interconnected arrangements that none of us are privy, to, plus they’re at least trying to achieve the goals their clients are going for. And they’re doing it—the trick is these goals are highly individual and not 100% sensical (at least given our own view from the afternoon, Arctic Monkeys ref, holllllllah!!!).

In addition, these goals constantly shift, as does the music industry itself—I drive my own self loony when I lurk on blogs that are seemingly broadcasting from 2012, confused by why xx’s team is so “terrible” because they aren’t throwing good money after bad to get on a radio playlist, or why they haven’t announced yy “properly,” as if they’re being paid to worry about this level of shit (which fires me up on about five levels, deep breaths in, deep breaths out). I’m much nosier about the signals we’re getting when we hear them talk in their beautifully media-trained way about their musical interests, when we get some of that sweet, sweet fan service with a Gallagher or a Capaldi, when we get that heads up about who’s attending what concert, stuff like that. These signals don’t necessarily indicate future collaborations, but they DO indicate what kind of image these guys want to have, the kind of music they want the public to associate them with.

Anyway, I’m getting ahead of myself…their personalities and goals at the moment are all so vastly different, and I truly do love seeing how their teams are workin’ it accordingly. Again, please @ god, don’t @ me…opinions, massively unpopular opinions, dead ahead!

* Zayn. My read on Zayn is that he enjoys the creative process, loves writing and singing, digs collabing with people, but he doesn’t seem to give two shits about the biz side (and why should he? that’s called living the dream at this particular point in his career). His website recently added “tour,” which EYEBALL EYEBALL, but he doesn’t seem to be all that interested in putting himself back out on stage or into radio/print/etc. anytime soon, and again, why should he? His numbers are HUGE without pushing himself through the anxiety-provoking churn he endured for four years, so there’s no real drive for him to do any promo if he doesn’t want to (see: the netflix-like binge dump of Icarus Falls, which could be “sabotage,” or it could just be, “fineeeeeeee, here’s some stuff for you, enjoy”). What other artist gifts his fans with gorgeous covers of such a wide variety of songs that indicate he’s more interested in sharing them than selling them. Accordingly, his fan interactions seem fairly pure and not all that promo-y: he has a keen interest in fanart, he’s done some fan pop-ups/listening parties that are pretty low-key and *seemingly* fan-focused, and recently (with zero anything to really promote), he’s been posing for cute pics and chatting with randos on the streets of NYC. I recently read that his mgmt team is no longer with him, but that sort of folds into my feeling that he’s not pursuing anything biz-wise, hence no need to jump through those particular hoops (I think he’s also struggled with a lot of demons, so yeah, why add one more). Could he be adrift? Maybe, but the next guy is the posterman for lack of focus….

* Liam. Honestly, I worry about Liam most of all. His post-1D career seems very much adrift, and I like to joke that he’s giving me that tell-all about the D one sentence at a time, but goddamn, are people listening? The struggles with alcohol, the lack of focus on every level, the reliance on his dad’s career advice (which more clearly reflects his dad’s financial class, background, and history than it does Liam’s), and the overall confusion about look, sound, and direction also flow back directly into his team. I get the feeling that they aren’t sure what to do because LIAM isn’t sure what to do or what he wants, so they follow in his wake. He’s agreeable to a fault, so seeing him at a meet-and-greet at an HMV in Birmingham last week felt like a step back into 2010 for no real reason, just like hearing that he was more or less coerced into full nude photoshoots for an underwear ad (the decisions to say yes to both of those—who’s steering this ship? If it’s Liam, he needs to tell the team his overall goal, so they can plot a course he and his fans can follow; if it’s the team, ditto). Like Niall, Liam’s actually pretty good at the SM game: lots of selfies, snapchat filters, outfits, gym service, twitter interactions. But generally speaking, his promo is confusing, and that’s probably because there isn’t much *to* promote at this point, other than a mix of collabs, clothing endorsements, spon con, horse farms, and an album that’s always on the horizon. This might be tied to the general post-1D jolt they all went through, like a plane coming off autopilot and into the hands of someone who’s just learning how to fly it. Zayn debuted at number one, so his bump wasn’t as harsh, but the others are slowly, steadily finding their footing after taking some time to find themselves and their sound, releasing songs/albums, performing (or in Louis’s case, going through unspeakable tragedy). Liam’s still adrift…and somewhat admittedly, which is kind of telling in its own way. Just know that my nervousness on his behalf ratchets up every time he feels the urge to assure us all that he’s happy.

* Niall. Truly the one following the original 1D template, right down to working with most of the same people but with more of the overall control in his hands instead of a faceless management squad. Of any of them, he seems the most ambitious, the most scientific about the sound he’s after and how he’s gonna get there. His promo is a mix of new and traditional—radio shows, talk shows, podcasts, special events, twitter interactions with fans, twitter interactions with entertaining celebrities—and it’s all hustle hustle hustle, build build build, as if he were a new ingenue instead of coming up hard on solo album number two. He’s explicit in his goals, which is refreshing, but it means he walks a weird line with fans: on one hand, he’s done with their bullshit, get ready to get rekt if you start commenting on his boring food seasoning or home décor. But on the other hand, he fully recognizes how much he needs them, which is why we get so many peeks into his “normal” life (yet zero percent of his actual personal life). It’s also probably why the blatant tweets of the last two days seem so jarring to me (I might be alone on this one, but I’m not a fan of directives in general, and asking me to call radio stations on behalf of a rich white man to become even richer just rubs me the wrong way, same with asking me to stream stuff to get you to number one…you’ve been there, buddy, how about you calm down and build some character at number 51). And speaking of calming down, it does fascinate me that both Niall and Louis namecheck Taylor Swift as someone who gets the whole fandom push/pull thing right, so watching them try to reverse-engineer her secrets is fun. Louis nails it (that hotspot treasure hunt: chef’s kiss), but Niall’s heavy-handed easter egg dump in NTMY, she would never!! I think Niall’s team needs to watch “Calm Down” about five more times before they try that again.

* Louis. I think Louis honestly has an AMAZING team in place, and they’re all clearly on his side, which makes for a refreshing change. Like Niall, he has publicly praised Taylor Swift for how she engages with her fans, but I think he’s missing a key point: she doesn’t let her fans dictate strategy, and I HOPE that’s the case for Louis, too. His old team *was* shit, so yeah, encouraging people to do fan projects to get the word out was a good idea, but turning that spigot off to let a good (paid) team step in and take over has been, uh, challenging. He’s dealt with more than his fair share of personal tragedy, but every time he gets some momentum going, it feels like something bts pushes him back off track, and he tends to keep it private, which only makes his hardest-core fans scream “sabotage.” Rightly so, he’s focusing on his personal life, and rightly so, his team is giving him the space to do that, even when it costs cash money and throws a lot of shit seriously for a loop. It makes my heart soar to see the potential of what his team can do/is doing, how much space he’s being allowed to process what he needs to process. Weirdly, that’s an unpopular opinion, and a lot of people want to indulge in an angst wank fest where Louis’s the victim of a terrible team that won’t DO anything (nevermind the fact that he’s probably ASKED them not to do anything), so they undertake a tremendous amount of performative unpaid labor that ends up being counterproductive on just about every front. Even worse, most of them can’t seem to process the fact that losing your mum is a blow, losing your SISTER is a blow, juggling other siblings or close friends handling some serious demons of their own in the aftermath of all of *that* is a blow, let alone handling your own personal coping mechanisms, nope, they want Louis to release release release, perform perform perform, c’mon, what’s holding him back, he *said* he wanted to release an album this year, there’s “no reason” for a delay, gotta be his shitty team, free him. It drives me ‘round the bend because it’s the same talk from late last year, you know, when we later found out that at least one family member was losing a fight with drug addiction. Louis’s fan engagement/promo is therefore hella fraught: he has to balance LouisTM on twitter (Mr. Donny, he’s hard, mate), his werk IG posts, and his constant edging because nobody can remember or trust that he’s got this, that multiple things are in play. But he also knows his fanbase, knows that it’s resistant to any kind of change, so I hope he pushes through and stays true to what he wants to do. I was really encouraged with his last promo round because he seems to have narrowed in on a something solid, he’s got a plan, and it’s not, “hey mr dj, put my record on,” it’s getting his fans to trust that he and his team know what the fuck they’re doing, and spoiler alert, it ain’t radio, but go ahead and keep pissing off djs by sending angry tweets their way. (Related: why is it so bad to avoid the radio when all of us admit that radio music is garbage? Is it because it’s more about you than him? Much to think about.)

* Harry. My very favorite head canon is that Harry is Jeff’s nightmare client: what was perfection at first because the Azoffs are old-school promo all the way (no SM, baby, gimme that sweet, sweet paper), and that dovetailed nicely with post-1D Harry, but it quickly veered into mulish teeth pulling. Low profile can quickly spin into no profile, and that really doesn’t work too well when you’re trying to sell sell sell, even if your brand is Harry StylesTM. HS1 and Dunkirk in their own separate ways worked VERY hard to push past the still-persistent way the general public views Harry as boybander Harry Styles, or more accurately, former boybander Harry Styles who dated Taylor Swift (if you venture out and ask someone who’s not a fan), but what I love about Harry is that much like Zayn, he doesn’t seem to be too bothered by all that. Sure, he’s ambitious, he wants to challenge himself and do things, but he’s no Niall Horan. He’s put in his time! If he gets a number one, then cool, but he’s not gonna chase it. And this is where Harry’s team really reflects his goals and energy: sure, they want him to do some promo (that “Do” tweet, the entire bit about the fan in Australia and Harry Lambert’s follow, goddddd, I loved it, petty Harry, resigned Jeff), but they clearly aren’t forcing him. He drops a song that makes a HUGE splash, and the follow-up is…liking some tweets and going to a John Mayer concert (not a John Mayer fan, so that wouldn’t be my first choice, but I respond to the zero fucks given about the whole thing). The music industry has changed a LOT in just two years, so it’s kind of cool to see team Harry pivoting a bit, seeing more SM interaction, the kindness generator, etc., but that said, the team takes their cues from him, and he clearly doesn’t want to do a whole promo circuit beyond persons a, b, and c, and magazine R, F, and A. Does it make sense to have Rob Sheffield write a profile about Stevie Nicks-blessed shroom-eater Harry Styles when his new song sounds like the Zarry combo of my dreams? NOPE, but that’s okay, Harry wanted to talk to Rob, so that’s what happened. The new song is more streaming friendly, and thank CHRIST, a lot less crusty white dude stuck in the ‘70s, so I can only hope that the rest of the album is thus, but we shall see! We’ll also see if Harry’s fan engagement shifts any further into the active zone…so far, it’s been “I’m gonna follow some larries, like these fun generator posts, check out a few dads” and staged photo ops with the same familiar faces, but I think he’s dealing with his own major bts issues as well (album delayed at least twice; that entire stalking situation). I still contend the album’s coming in the next few weeks, so it’ll be interesting to see if/how any additional promo rolls out in this new world order post-gryles landscape, how many interviews he’ll do, but I like that there’s a strategy that seems less stodgy…kudos to the new SM team, at least!!

Oh man, that got really long! Hope you enjoyed, and YES, opinions opinions opinions, and they’ll be stupid in about three weeks’ time, thanks for coming to my already dated buzzfeed article

[drippeddaily]

A discussion of hip hop's forgotten hits

A discussion of hip hop's forgotten hits

There are a lot of great artists out there who have amazing catalogues of work, yet the rest of their music gets overlooked because their smash single overshadows everything else. I have managed to find some tracks that prominent hip hop acts released to a muted reception, despite their undeniable excellence. Join me in a journey through the history of hip hop's forgotten hits.

Let's start off with Craig Mack. Known best for Flava In Ya Ear (and its legendary posse-cut remix), Craig has another song out there that is arguably even better. At least lyrically, anyway. Frustrated with the state of the hip hop industry, the Bad Boy rapper put out When God Comes, a scathing attack on the community that he felt had lost touch with its largely positive and Afrocentric roots. The opening bars set the scene for a four-minute assault on his colleagues, unleashing a critical sentiment that he maintains for the full length of the song.

"What da fuck's going on inside the biz?/Shit ain't raw no more/Fake is how it is/I hear brothers talking 'bout shooting and killing/Then going home and chilling/Frontin' like a villain"

This fragment of When God Comes' authoritative lyrics feels like it could have been the inspiration behind Andre 3000's verse on Return Of The "G"¹, released four years later.

Although evidence of their mutual animosity has largely been lost to the sands of time, there is some basis for the rumour that Craig Mack and Biggie really didn't get along.² Diddy managed to make a lot happen within the Bad Boy empire, but getting the two to stop publicly sending shots at each other was beyond even Brother Love's precocious influence.

Within the chaotic clutter that is my mother's house before Sunday dinner, you'll find her darting in and out of the kitchen. If you're lucky, you'll also catch a glimpse of her unashamedly singing along to the sounds of the 80s. One lazy Sunday, I heard her playing Try Love Again by The Natural Four, and couldn't believe my ears. That song, when sampled by Pete Rock in his inimitable style, and laced with CL Smooth's lyrical mastery, was reinvented to become It's A Love Thing.⁴ And, well, an excuse to listen to the hip hop version together.

I've always been inextricably linked to brass instruments; the first instrument I took formal lessons with was the trumpet. My younger brother followed my footsteps, and so did my little sister after that. It's rare that I agree with my parents about anything hip hop related, but They Reminisce Over You is one of the only exceptions - a saxophone-driven, commercially viable song that managed get the three of us moving on the dancefloor.³ Not only did TROY give me a track that I can enjoy with my family, it also gave us a bonding experience that I'll never forget.

"The question is can you top that homie/You can probably pull something close but stop that homie/Not even, could have that even if I stopped breathin'"

Even though he's likely talking about the John and Jane Does this verse is written for, it's hard to overlook how accurate those lines are when redressed to be a reference to CL Smooth's reign on the mic.

Did you know that Pete Rock is Heavy D's cousin?⁵ There must be something in the water.

If you've been to alive in the past twenty years, you've undoubtedly heard groups, from all backgrounds, singing along to Regulate by Nate Dogg & Warren G. This wasn't just a nice song, this was an era-defining record⁶ that found its way to every radio in the land, leaving a generation pining for a return to the golden years of g-funk. Not content with their success, the pairing kept pushing envelope with Nobody Does It Better - an overlooked triumph in their quest to build on the unique chemistry that made them famous.

"No one can do it better like this two man crew/They say we're one hitter quitters/Now what y'all gonna do?"

You're damned right, Warren.

You may have noticed how squeaky clean Regulate's lyrics are, especially when compared to the rest of the subgenre. That's not an accident; the version we know and love is actually not the original. Initially, it was conceived to be a lot more explicit. When it started creating a buzz, Chris Lighty asked them to go back and clean it up to ensure that it wouldn't spend half of the running time censored by radio DJs, stunting its projected commercial success. ⁷

This list wouldn't be complete without Smoothe Da Hustler. Since not everyone is familiar with the name, it's worth mentioning that his debut album stormed to the cusp of Billboard's coveted hip hop album top ten, peaking in the 11th place slot.⁸ The most successful track from his album Once Upon a Time in America, and his career in totality, was Broken Language with Trigga the Gambler. If you haven't listened to that yet, it's a great primer that will put his best work into context.

Make Or Take is my go-to song when someone asks for something good that they haven't heard before. Something fresh, yet old enough to not fit the status quo. While conceding that it's actually a Nine song with Smoothe Da Hustler rapping the hook, Make Or Take made the final cut by virtue of possibly being 1996's best underground song. Even the people getting ready to downvote this post after that last sentence are guaranteed to love this song. Before long, you'll have watched the video enough times in a row to able synchronise your blinking with the people on screen.

"There's six million ways to die but only one to live/I need enough money to spend enough money to give/Cause I love my peeps and my peeps love me/And I refuse to see them living in poverty"

What a beautiful expression of hood love.

Smoothe has rubbed shoulders with a lot of New York's hip hop royalty (Busta Rhymes, Onyx, and Public Enemy to name a few),⁹ but it's interesting to know that he got his start by opening for Biggie on the Ready To Die tour.¹⁰ This was before he'd even dropped his debut album and its hit single. Not a bad cosign.

As a child, there came a moment where I was overwhelmed by the urge to seek out black, British artists. I was yearning for proof that people from my background could fit into rap's burgeoning bourgeoisie. A colourful man by the name of Mark Morrison was enough to sate my young mind. Following in the path of Slick Rick the ruler, Mark is as flamboyant as he is talented. He rocked a fresh cut, flashy jewellery, and an unshakeably badass attitude to match. Return Of The Mack constantly finds itself near the very top of my perpetually shifting favourites list. One of those reliable songs that saves me whenever the aux cord falls into my lap.

While reflecting on his run-ins with law enforcement, the German-born singer recruited DMX to join him in speaking on the perceived injustices they were rising up against. Whether track title was accurate or not is a discussion for another time, but the trouble artists teamed up on Mark's sophomoric outing to make the case that they were each an Innocent Man persecuted by society. Although it's a Mark Morrison song, including a snippet of an embittered DMX's poignant performance should, hopefully, give more context to the duo's struggles.

"Did my time in a county jail/Just when things started going well/And I paid the price for the crimes I did/Wanna change my life/Wanna raise my kids"

"You say I'm rehabilitated, but I still can't vote/You say I paid my debt but I still can't vote/Gotta pay taxes but I still can't vote/Come on dawg y'all stay trying to keep a nigga broke"

Eleven years on, their dissatisfaction with America's legal system, and the way felons are routinely stripped of their basic human rights, is still a contentious point of discussion.¹¹ ¹² ¹³

Although his other charges were endlessly debated in the court of public opinion, Mark Morrison was conclusively found guilty of employing a body double to complete his court-ordered community service.¹⁴ Full points for creativity...

TL;DR: these underappreciated songs are really good. You won't regret checking them out, and they are probably bigger hits in a parallel universe.

Artist Signature Track Underrated Track Craig Mack Flava In Ya Ear When God Comes Nate Dogg & Warren G Regulate Nobody Does It Better Smoothe Da Hustler Broken Language Make Or Take Mark Morrison Return Of The Mack Innocent Man Pete Rock & CL Smooth They Reminisce Over You It's A Love Thing

Genius. OutKast – Return of the "G" Lyrics. https://genius.com/Outkast-return-of-the-g-lyrics#note-134976.

YouTube. Did Biggie smalls and Craig mack had beef before he died? https://www.youtube.com/watch?v=nJcR9M4lbEM.

Rolling Stone. The 50 Greatest Hip-Hop Songs of All Time. https://www.rollingstone.com/music/lists/the-50-greatest-hip-hop-songs-of-all-time-20121205/pete-rock-and-c-l-smooth-they-reminisce-over-you-t-r-o-y-19691231.

WhoSampled. Pete Rock feat. C.L. Smooth and Denosh's 'It's a Love Thing' sample of The Natural Four's 'Try Love Again'. https://www.whosampled.com/sample/80330/Pete-Rock-C.L.-Smooth-Denosh-It%27s-a-Love-Thing-The-Natural-Four-Try-Love-Again/.

Biography.com. Pete Rock Biography. https://www.biography.com/people/pete-rock-5112017.

Billboard. 'Regulate' At 20: Warren G & Michael McDonald Discuss the G-Funk Jam. https://www.billboard.com/articles/columns/the-juice/6070114/regulate-at-20-warren-g-michael-mcdonald-discuss-the-g-funk-jam.

Rolling Stone. Warren G and Nate Dogg's 'Regulate': The Oral History of a Hip-Hop Classic. https://www.rollingstone.com/music/features/warren-g-and-nate-doggs-regulate-the-oral-history-of-a-hip-hop-classic-20141219

Billboard. Smoothe Da Hustler Once Upon A Time In America Chart History. https://www.billboard.com/music/smoothe-da-hustler/chart-history/r-b-hip-hop-albums/song/176271.

Ambrosia For Heads. Smoothe Da Hustler & Trigger Had An Unbreakable Lyrical Bond In Broken Language (Video). http://ambrosiaforheads.com/2016/04/smoothe-da-hustler-trigger-had-an-unbreakable-lyrical-bond-in-broken-language-video/.

Wazzup Tonight. Smoothe Da Hustler | Legend Who's Worked Alongside THE NOTORIOUS B.I.G., ICE-T, KRS-ONE, PUBLIC ENEMY And More | Makes A Comeback. http://wazzuptonight.com/smoothe-da-hustler-comeback/

NAACP. Criminal Justice Fact Sheet. http://www.naacp.org/criminal-justice-fact-sheet/.

Washington Post. Give felons and prisoners the right to vote. https://www.washingtonpost.com/opinions/let-felons-and-prisoners-vote/2016/07/26/f2da2d64-4947-11e6-acbc-4d4870a079da_story.html?utm_term=.d9ddf788ece6.

Human Rights Watch. Bail and Pretrial Detention of Low Income Nonfelony Defendants in New York City. https://www.hrw.org/report/2010/12/02/price-freedom/bail-and-pretrial-detention-low-income-nonfelony-defendants-new-york.

NME. GRIM MORRISON: THE MACK IN TROUBLE AGAIN. http://www.nme.com/news/music/mark-morrison-10-1392631.

There are a lot of great artists out there who have amazing catalogues of work, yet the rest of their music gets overlooked because their smash single overshadows everything else. I have managed to find some tracks that prominent hip hop acts released to a muted reception, despite their undeniable excellence. Join me in a journey through the history of hip hop's forgotten hits.Let's start off with Craig Mack. Known best for Flava In Ya Ear (and its legendary posse-cut remix), Craig has another song out there that is arguably even better. At least lyrically, anyway. Frustrated with the state of the hip hop industry, the Bad Boy rapper put out When God Comes, a scathing attack on the community that he felt had lost touch with its largely positive and Afrocentric roots. The opening bars set the scene for a four-minute assault on his colleagues, unleashing a critical sentiment that he maintains for the full length of the song."What da fuck's going on inside the biz?/Shit ain't raw no more/Fake is how it is/I hear brothers talking 'bout shooting and killing/Then going home and chilling/Frontin' like a villain"This fragment of When God Comes' authoritative lyrics feels like it could have been the inspiration behind Andre 3000's verse on Return Of The "G"1, released four years later.Although evidence of their mutual animosity has largely been lost to the sands of time, there is some basis for the rumour that Craig Mack and Biggie really didn't get along.2 Diddy managed to make a lot happen within the Bad Boy empire, but getting the two to stop publicly sending shots at each other was beyond even Brother Love's precocious influence.Within the chaotic clutter that is my mother's house before Sunday dinner, you'll find her darting in and out of the kitchen. If you're lucky, you'll also catch a glimpse of her unashamedly singing along to the sounds of the 80s. One lazy Sunday, I heard her playing Try Love Again by The Natural Four, and couldn't believe my ears. That song, when sampled by Pete Rock in his inimitable style, and laced with CL Smooth's lyrical mastery, was reinvented to become It's A Love Thing.4 And, well, an excuse to listen to the hip hop version together.I've always been inextricably linked to brass instruments; the first instrument I took formal lessons with was the trumpet. My younger brother followed my footsteps, and so did my little sister after that. It's rare that I agree with my parents about anything hip hop related, but They Reminisce Over You is one of the only exceptions - a saxophone-driven, commercially viable song that managed get the three of us moving on the dancefloor.3 Not only did TROY give me a track that I can enjoy with my family, it also gave us a bonding experience that I'll never forget."The question is can you top that homie/You can probably pull something close but stop that homie/Not even, could have that even if I stopped breathin'"Even though he's likely talking about the John and Jane Does this verse is written for, it's hard to overlook how accurate those lines are when redressed to be a reference to CL Smooth's reign on the mic.Did you know that Pete Rock is Heavy D's cousin?5 There must be something in the water.If you've been to alive in the past twenty years, you've undoubtedly heard groups, from all backgrounds, singing along to Regulate by Nate Dogg & Warren G. This wasn't just a nice song, this was an era-defining record6 that found its way to every radio in the land, leaving a generation pining for a return to the golden years of g-funk. Not content with their success, the pairing kept pushing envelope with Nobody Does It Better - an overlooked triumph in their quest to build on the unique chemistry that made them famous."No one can do it better like this two man crew/They say we're one hitter quitters/Now what y'all gonna do?"You're damned right, Warren.You may have noticed how squeaky clean Regulate's lyrics are, especially when compared to the rest of the subgenre. That's not an accident; the version we know and love is actually not the original. Initially, it was conceived to be a lot more explicit. When it started creating a buzz, Chris Lighty asked them to go back and clean it up to ensure that it wouldn't spend half of the running time censored by radio DJs, stunting its projected commercial success. 7This list wouldn't be complete without Smoothe Da Hustler. Since not everyone is familiar with the name, it's worth mentioning that his debut album stormed to the cusp of Billboard's coveted hip hop album top ten, peaking in the 11th place slot.8 The most successful track from his album Once Upon a Time in America, and his career in totality, was Broken Language with Trigga the Gambler. If you haven't listened to that yet, it's a great primer that will put his best work into context.Make Or Take is my go-to song when someone asks for something good that they haven't heard before. Something fresh, yet old enough to not fit the status quo. While conceding that it's actually a Nine song with Smoothe Da Hustler rapping the hook, Make Or Take made the final cut by virtue of possibly being 1996's best underground song. Even the people getting ready to downvote this post after that last sentence are guaranteed to love this song. Before long, you'll have watched the video enough times in a row to able synchronise your blinking with the people on screen."There's six million ways to die but only one to live/I need enough money to spend enough money to give/Cause I love my peeps and my peeps love me/And I refuse to see them living in poverty"What a beautiful expression of hood love.Smoothe has rubbed shoulders with a lot of New York's hip hop royalty (Busta Rhymes, Onyx, and Public Enemy to name a few),9 but it's interesting to know that he got his start by opening for Biggie on the Ready To Die tour.10 This was before he'd even dropped his debut album and its hit single. Not a bad cosign.As a child, there came a moment where I was overwhelmed by the urge to seek out black, British artists. I was yearning for proof that people from my background could fit into rap's burgeoning bourgeoisie. A colourful man by the name of Mark Morrison was enough to sate my young mind. Following in the path of Slick Rick the ruler, Mark is as flamboyant as he is talented. He rocked a fresh cut, flashy jewellery, and an unshakeably badass attitude to match. Return Of The Mack constantly finds itself near the very top of my perpetually shifting favourites list. One of those reliable songs that saves me whenever the aux cord falls into my lap.While reflecting on his run-ins with law enforcement, the German-born singer recruited DMX to join him in speaking on the perceived injustices they were rising up against. Whether track title was accurate or not is a discussion for another time, but the trouble artists teamed up on Mark's sophomoric outing to make the case that they were each an Innocent Man persecuted by society. Although it's a Mark Morrison song, including a snippet of an embittered DMX's poignant performance should, hopefully, give more context to the duo's struggles."Did my time in a county jail/Just when things started going well/And I paid the price for the crimes I did/Wanna change my life/Wanna raise my kids""You say I'm rehabilitated, but I still can't vote/You say I paid my debt but I still can't vote/Gotta pay taxes but I still can't vote/Come on dawg y'all stay trying to keep a nigga broke"Eleven years on, their dissatisfaction with America's legal system, and the way felons are routinely stripped of their basic human rights, is still a contentious point of discussion.11 12 13Although his other charges were endlessly debated in the court of public opinion, Mark Morrison was conclusively found guilty of employing a body double to complete his court-ordered community service.14 Full points for creativity...TL;DR: these underappreciated songs are really good. You won't regret checking them out, and they are probably bigger hits in a parallel universe.ArtistSignature TrackUnderrated TrackCraig MackFlava In Ya EarWhen God ComesNate Dogg & Warren GRegulateNobody Does It BetterSmoothe Da HustlerBroken LanguageMake Or TakeMark MorrisonReturn Of The MackInnocent ManPete Rock & CL SmoothThey Reminisce Over YouIt's A Love ThingGenius. OutKast – Return of the "G" Lyrics. https://genius.com/Outkast-return-of-the-g-lyrics#note-134976.YouTube. Did Biggie smalls and Craig mack had beef before he died? https://www.youtube.com/watch?v=nJcR9M4lbEM.Rolling Stone. The 50 Greatest Hip-Hop Songs of All Time. https://www.rollingstone.com/music/lists/the-50-greatest-hip-hop-songs-of-all-time-20121205/pete-rock-and-c-l-smooth-they-reminisce-over-you-t-r-o-y-19691231.WhoSampled. Pete Rock feat. C.L. Smooth and Denosh's 'It's a Love Thing' sample of The Natural Four's 'Try Love Again'. https://www.whosampled.com/sample/80330/Pete-Rock-C.L.-Smooth-Denosh-It%27s-a-Love-Thing-The-Natural-Four-Try-Love-Again/.Biography.com. Pete Rock Biography. https://www.biography.com/people/pete-rock-5112017.Billboard. 'Regulate' At 20: Warren G & Michael McDonald Discuss the G-Funk Jam. https://www.billboard.com/articles/columns/the-juice/6070114/regulate-at-20-warren-g-michael-mcdonald-discuss-the-g-funk-jam.Rolling Stone. Warren G and Nate Dogg's 'Regulate': The Oral History of a Hip-Hop Classic. https://www.rollingstone.com/music/features/warren-g-and-nate-doggs-regulate-the-oral-history-of-a-hip-hop-classic-20141219Billboard. Smoothe Da Hustler Once Upon A Time In America Chart History. https://www.billboard.com/music/smoothe-da-hustler/chart-history/r-b-hip-hop-albums/song/176271.Ambrosia For Heads. Smoothe Da Hustler & Trigger Had An Unbreakable Lyrical Bond In Broken Language (Video). http://ambrosiaforheads.com/2016/04/smoothe-da-hustler-trigger-had-an-unbreakable-lyrical-bond-in-broken-language-video/.Wazzup Tonight. Smoothe Da Hustler | Legend Who's Worked Alongside THE NOTORIOUS B.I.G., ICE-T, KRS-ONE, PUBLIC ENEMY And More | Makes A Comeback. http://wazzuptonight.com/smoothe-da-hustler-comeback/NAACP. Criminal Justice Fact Sheet. http://www.naacp.org/criminal-justice-fact-sheet/.Washington Post. Give felons and prisoners the right to vote. https://www.washingtonpost.com/opinions/let-felons-and-prisoners-vote/2016/07/26/f2da2d64-4947-11e6-acbc-4d4870a079da_story.html?utm_term=.d9ddf788ece6.Human Rights Watch. Bail and Pretrial Detention of Low Income Nonfelony Defendants in New York City. https://www.hrw.org/report/2010/12/02/price-freedom/bail-and-pretrial-detention-low-income-nonfelony-defendants-new-york.NME. GRIM MORRISON: THE MACK IN TROUBLE AGAIN. http://www.nme.com/news/music/mark-morrison-10-1392631.