#but after the blandness of gator tours and onwards dont think thats anything to be majorly worried about either

[blamemma]

I see your point about the Enchanté brand stuff, but in my head I thought he was always trying to move in that direction, and I actually think it’s kind of cool. imo I think a lot of driver-specific merch ends up looking the same and feels like a cash grab to me (like “I’m going to put my name on this and a racecar and you’re going to pay $200 for it). Like I love lando but his new LN4 merch is literally a construction worker green hoodie with his logo on it for like $95 I think?

On the other hand I think a lot of work has been put into the drops for Enchanté and the themeing and aesthetics of it. I loved the video he did with Kristen and I don’t think those sorts of things will stop just because he’s not putting his name physically on it anymore. I can understand the most recent drop not including him in the marketing as much because it came around the time he’s been focusing on all of the seat changing stuff. And it’s clear that he’s SO proud of it (he fucking wears it everywhere lmao) so I don’t think he’ll ever step away from it and not be involved.

He may also be only doing one video per “season” since it seems like he’s considering gator tours/cafe/beach club all the “summer” drops.

nah its definitely a thing where this will definitely appeal to people (and it is, new drop has some things that are sold out) and some people it wont and im just one of those people. i dont need his name printed across a t-shirt in big bold lettering across my tits, but i do like small bits of iconography that link back to him/his brand/his personality. to me the brand is losing its identity because, to me, the identity is daniel ricciardo if that makes sense? and i am definitely not implying hes not proud of it, nor that he's not playing an active role, i think he's really passionate about it and loves working on it, and thats why im happy for him if this is the direction its going. i dropped a hefty amount on ric rodeo because i LOVED the stuff, loved the marketing for it, was sold into the whole image of it all and i love all the bits i got from it. however, it was the marketing and daniel that sold it to me. if i was going to drop that amount of money on a normal boring enchante drop vs. a good independent UK based small business clothing brand who have excellent quality....i know who i am going for...i think at the core, thats the point i am trying to make....u take daniel ricciardo out of enchante and sorry but to me enchante just isnt that special or unique enough to be dropping £150+ on???