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How Today's Women Entrepreneurs Are Empowering The Next Generation
There's an unmistakable seismic shift happening in the business landscape today, and it's echoing loud and clear: women entrepreneurs are transforming the face of industries, catalyzing innovation, and inspiring future women leaders.
These influential businesswomen are changing the narrative, demonstrating to young women and girls that they can take charge, establish their ventures, and lead with conviction. They are embodying empowerment and driving a change that encourages the next generation to follow suit.
One of the foremost ways these accomplished women entrepreneurs are empowering the next generation is through role modeling. These CEOs, founders, and industry disruptors are living proof that ambition, resilience, and innovation are not gender-bound. By actively running successful enterprises, they are etching a clear image of what a business leader can look like – and it is decidedly female.
Next, is through mentorship. Successful businesswomen understand the unique challenges that come with being a woman in entrepreneurship. Therefore, they are investing their time and resources in mentoring younger women. They are sharing their experiences, knowledge, and skills, enabling their mentees to navigate their entrepreneurial journey with a strategic roadmap drawn from real-world insights.
Entrepreneurial education is another avenue through which women entrepreneurs are making a significant impact. They are harnessing their experiences to create educational platforms, leadership programs, and startup accelerators specifically catered to empowering budding women entrepreneurs. This targeted education not only equips future entrepreneurs with essential skills but also instills a sense of belonging and confidence.
Unlocking the full potential of your entrepreneurial journey often involves connecting with like-minded individuals who share your ambition and drive. The PLUS Membership at eWomenNetwork facilitates just that. With this membership, you have the chance to network with Sandra Yancey, the CEO of eWomenNetwork. Learn More about
More info : Business Network events for women
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There's an undeniable allure to turning a side hustle—something you're passionate about—into a full-time endeavor. This transformation can be particularly powerful in the creative industries, where
#Women Business Networking#Networking Speaker#Speaker networking events#Business Networking for Entrepreneur Women#Business Network events for women#women entrepreneurial network#Women Success summit#women speakers network#women success coaches#success-minded entrepreneurs women#business networking group for women entrepreneurs#women's entrepreneur network#Business Women Network#Success System for Women Entrepreneurs
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https://henindia.com/how-to-plan-seo-for-small-businesses/
Let’s imagine you had a serious toothache last night and you are new in the city!
You need a dentist! What is the first thing you would do?
Ah ha! You’re right… Type into Google – “Best dentist near me!”
Then you see a list of businesses. What’s next?
Yes, you check the images, review a few websites, and book the one that looks most trustworthy.
Did you know?
The latest data shows that Google processes over 99,000 searches every single second. Have you ever imagined how many times your business pops up or what the potential of your business to pop up is? If not… Now is the time to think!
NOW IMAGINE THIS FOR YOUR BUSINESS
No matter how small or big it is!
If you want to pop up like the dentist whom you visited this morning, the magical word that you are looking for is called SEO!
Maximize Your Design Impact: Get the Most Out of Your Graphic Designer Budget
1. What is SEO?
SEO – Search engine optimization is an organic tactic for businesses to repeatedly talk about their offerings and showcase their strengths so that people start recognizing, believing, and booking you!
And if you are wondering if it’s very hard to do in the pool of 100,000 websites which keep popping up every day, trust me, it is not, and half of them aren’t even doing it! Just like you aren’t…
So let’s take small steps in understanding and implementing strategies that can help you in the long term.
2. Why is SEO Important for Small Business?
Search Engine Optimization (SEO) is essential for small businesses because it helps increase visibility online, driving more organic traffic to your website without the constant expense of paid advertising.
When you are working on your SEO you are working on the Top of your funnel (TOUF) as well as the mid-funnel (MOFU) because you are letting people compare your offering to others.
By ranking higher in search results, you can outpace competitors, attract more customers, and enhance credibility in your market.
3. How to Start Doing SEO?
Step 1: Keyword Research with tools :
Begin by identifying keywords that are relevant to your business. Tools like Google Ads Keyword Planner and can help discover both broad and specific phrases that potential customers use.
You can do this in two ways:
Putting your competitor’s website link and getting the keywords from there
Listing 10 keywords you feel your audience is searching for and putting them in the tool and letting the tool give you the search volume and suggestions.
Protip: If you are doing it for the first time, go for low or mid-competition but higher search volumes in long keywords (more than 2 words).
Step 2: Content Generation:
Create engaging and valuable content that addresses your audience’s needs is the base of SEO work. Tools such as Google Trends and Answer the Public can provide insights into popular topics and questions in your industry.
When you are writing any content piece, use your keywords in it to ensure alignment. The keywords can be used in website content, blogs, or even the hashtags on your social posts.
Step 3: Website Analysis & On-Page SEO:
You will require professional help in this, but for starters, you can get a free audit from SEMRush (Click Here) (https://www.semrush.com/features/site-audit/) , which will tell you where your website is lacking, then you need to make corrections on your website.
Ensure your website’s meta tags, titles, descriptions, and content include your targeted keywords.
Protip: Regularly update your site to improve user experience and site performance, which are crucial for SEO.
Step 4: Link Building:
You can either hire a third-party agency or do it on your own.
If you are doing it yourself – minimum aim is to build about 10 quality backlinks per month. This can be done by typing your keywords and checking what sites are ranking if they are other classifieds and directories, then you list your business in them.
If they are just competitors, then you go for more generic PR or blog sites to write and publish about your business.
Protip: Some of the free classifieds across all cities in India are: Just Dial, and Yellow Pages. Here is a longer list that you can try: 200 Free Ad Posting Classifieds
Does This Feels Exhausting!
But if you want to do something for SEO right now and feel good
4. Here Are 2 Goldmines of SEO To Dig Into:
1. Google Profile:
Make sure whether you have a website or not, you are listed on Google My Business. You just need a Gmail account and it’s almost like talking all about your business. Read how to do it here: How To Set Up and Optimize Google Business Profile in 10 Minutes
This gives instant recognition to your services make sure you are putting in complete information about your business, adding images, phone numbers, links, etc.
Ask your current customers to give you a review on this.
2. Quora Questions:
Did you know Quora gets asked up to ~47K questions per day now? And very few businesses are replying on it, especially if you are locally relevant this is a place to be.
Make an account and start answering the questions—don’t forget to include your number, email ID, and website link in every answer you leave!
Related Post
5 Mistakes to Avoid When You Start with SEO Marketing as an Entrepreneur
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5. Set Metrics for a Data-Driven SEO Strategy
No matter what stage you are in your SEO journey, remember that any marketing activity is all about driving better results. This cannot be done until you have metrics set that you can measure:
1. Organic Traffic:
Keep a record of monthly new users, bounce rate, and most viewed pages to understand the effectiveness of your SEO activities. You can also check your Google profile page views.
2. Search Engine Rankings
Use tools like Google Search Console to track your rankings for various search queries, see which pages are ranking, and understand how changes to your SEO strategy impact your position.
3. Click-Through Rate
This metric measures the percentage of users who click on your link after seeing it in the search results. A higher CTR can indicate effective title tags and meta descriptions. Google Search Console provides insights into the CTR for your pages.
4. Backlinks
The number and quality of backlinks to your website are strong indicators of its authority and trustworthiness in the eyes of search engines. Tools like Ubersuggest, Ahrefs, or Moz can track the number of backlinks, assess their quality, and monitor your link-building progress.
5. Conversion Rates
Ultimately, the goal of SEO is not just to attract more traffic but to convert that traffic into leads or sales. Tracking how many visitors complete a desired action (like filling out a form, signing up for a newsletter, or making a purchase) helps assess the real value of your SEO efforts.
6. Wrapping Up: Focus on Organic Growth and Take Control
SEO might seem complex initially, but even small steps can make a big difference. Invest time in keyword research, create valuable content, and claiming your online presence. This way you can lay the groundwork to attract new customers organically. This ensures long-term growth of your business, without relying solely on paid advertising.
The good news? You don’t need a huge budget to get started with SEO. There are many free tools and resources available to help you on your journey. By following the steps outlined in this guide and focusing on high-quality content and user experience, you can establish a strong online presence and watch your customer base grow.
Remember, SEO is a marathon, not a sprint, but the rewards are significant for any entrepreneur looking to build a sustainable business. Just follow the above steps for Free & Effective Marketing - Get Started Today!
#women entrepreneurship#women entrepreneur groups#business networking groups#business networking#networking events#women entrepreneurs in india
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The Reasons Women's Networking Groups Still Matter
There has been a significant increase in women entrepreneurs worldwide. However, despite this progress, women still face challenges in the business world. Female Networking groups also offer a space where women can share resources, such as funding opportunities and business contacts. For more information please visit the website now.
#Female Networking groups#female business entrepreneurs#female empowerment in india#Business Networking for Women#Women's networking group activities#sustainable empowerment
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5 New Year's Resolutions Every Entrepreneur Should Make in 2023
As you may have learned from our smash hit Webinar: Goal to Game Plan, NOW is the time to make those plans for 2023! We have our work goals and personal goals, but every good entrepreneur knows the secret is to get clear and start STRONG. 1.)
Get clear on your finances.
Any ambiguity surrounding your finances should be made crystal clear. That should be a top (if not THE top) resolution for 2023. It may not be the most invigorating way to start the year, but before tax season, take the time and hire the right experts to answer all your questions. 2.)
Understand your goals.
Your everyday actions should always be working toward your goals. Take the time to create an action plan around your goals and gain a deeper understanding of what actions you must take to achieve them. 3.)
Be more empathetic.
They say to treat the janitor with the same respect as the CEO. This is especially true for CEOs. To be a leader worth following, you must remember that everyone around you also has hopes and dreams, perhaps you can both help each other get there. 4.)
Take care of your physical, mental, and emotional health.
Being an entrepreneur is rewarding, but it’s hard work! You must treat your body and your mind with the utmost care and understanding. This includes taking time off, nourishing yourself, exercise, and more! 5.)
Find an accountability partner.
With so many moving pieces, it can be especially easy to let yourself off the hook. It’s one of the reasons so many New Year’s resolutions fail! So, as we move into the last couple weeks of 2022, find that person who will keep you accountable while cheering you on. No one does it alone.
If you're looking for more inspiration on how to reinvent your business in 2023, look no further! Get More Info :
women in business networking
4TH ANNUAL VIRTUAL CONFERENCE PRESENTED BY eWOMENNETWORK
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Rich Dating in Australia: Connecting Successful Singles for Meaningful Relationships
Australia, with its stunning landscapes, vibrant cities, and thriving business hubs, is home to a growing community of successful and affluent individuals. Whether you're in Sydney, Melbourne, Brisbane, or any other part of this beautiful country, there are plenty of opportunities to meet like-minded, high-achieving singles who value ambition, luxury, and genuine connections.
1. Discover Exclusive Social Events and Gatherings
Australia hosts some of the world’s most exclusive social events that attract successful individuals from various industries. From high-end galas and charity fundraisers in Sydney to VIP art auctions and fashion shows in Melbourne, these events are ideal for meeting affluent singles who share your lifestyle.
Attending these events is a great way to network, form meaningful connections, and meet someone who understands the demands of a successful life. Whether you're interested in fine wine, the arts, or business networking, there's a social event for every type of individual looking to connect with someone special.
2. Luxury Online Matchmaking Platforms
For those who prefer the convenience of online dating, luxury matchmaking platforms offer a tailored experience for successful individuals. These platforms connect affluent men and women looking for genuine relationships with others who share their ambitions and lifestyles.
In Australia, these platforms are specifically designed to attract high-net-worth individuals who are serious about finding a meaningful partner. With advanced matchmaking technology, these services ensure that you're meeting people who align with your values, personality, and goals, making it easier to find someone who’s the right fit for you.
3. Elite Fitness Clubs and Wellness Retreats
Australia's luxury fitness clubs and wellness retreats are frequented by successful professionals looking to maintain a balanced and healthy lifestyle. Joining a high-end gym or attending a luxury wellness retreat is a fantastic way to meet wealthy singles who prioritize their health and well-being.
Whether you're interested in yoga, pilates, or exclusive golf clubs, these venues provide both fitness and social opportunities to connect with like-minded individuals. You'll meet people who not only value luxury but also appreciate the importance of personal growth and well-being.
4. Explore Australia’s Luxury Travel and Experiences
From the Great Barrier Reef to the opulent resorts in Byron Bay and Tasmania, Australia offers world-class travel destinations perfect for wealthy singles looking to meet others who enjoy the finer things in life. Many luxury travel experiences, from private yacht charters to five-star safaris, attract successful individuals seeking to enjoy life to the fullest.
Booking a stay at a luxury resort or joining an exclusive travel experience offers the perfect opportunity to meet people who share your passion for luxury, adventure, and new experiences. In such settings, it's easy to connect with others who understand the value of time, wealth, and meaningful connections.
5. Networking Through High-End Professional Groups
In Australia, there are a number of exclusive professional organizations and business networks that cater to high-net-worth individuals. Whether you're an entrepreneur, an executive, or an investor, being part of these circles can help you meet people who share your career-driven mindset and personal interests.
These professional groups often host conferences, networking events, and social gatherings, offering a great environment to meet successful singles. Building a connection in these spaces can lead to both professional and personal growth, making it a win-win for ambitious individuals.
Conclusion
Whether you're looking for a long-term partner, a companion who shares your success-driven mindset, or simply someone who enjoys the luxurious lifestyle you’ve worked hard to build, Australia offers countless opportunities to connect with like-minded, wealthy singles. By exploring exclusive events, luxury travel, online matchmaking platforms, and social clubs, you’ll be on the path to finding someone who truly complements your lifestyle and ambitions.
In Australia's vibrant and dynamic culture, your perfect match could be just around the corner—waiting to share life’s exciting journey with you.
#dating#relationship#romantic#successfulmendating#richdating#luxurydating#millionairedating#classywomen#attractivewomen
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Top Work-from-Home Jobs for Housewives in 2024
Remote work has become more common because people understand that working from home using the Internet may be convenient. This change offers housewives a range of possibilities for organizing home chores and, at the same time, earning money.
Here is a list of the best home-based activities housewives can do in 2024.
Best Jobs for Housewives 2024
Some women feel dependent if she not earning even she’s a housewives. However, the Ludo real cash game that offers an opportunity to win Rs10 lakh by playing games, these women feel mentally independent and stress-free. So, apart from paying games, here’s a list of some of the best jobs for housewives in 2024.
1. Freelance Writing
Freelance writing is flexible because one can write in any area of interest or specialization. Whether content writing, blogging, copywriting or technical writing, there is always a great demand for well-written content.
Types of Writing Jobs:
Content Writing: Writing web content such as articles, blog posts, and other types of text on the websites.
Blogging: Specialized in blogging about similar topics and making money through ads and affiliate marketing.
Copywriting: Developing copy for brochures and other forms of promotion.
Technical Writing: Writing manuals, guides and other technical writing work.
Tips for Getting Started:
Building a Portfolio: Gather notes and past works to prove your ability and advertise yourself to the clients.
Joining Freelancing Platforms: Freelance marketplace sites such as Upwork, Fiverr, and Freelancer avail clients to writers seeking to offer a plethora of writing services.
2. Virtual Assistance
Virtual assistants provide administrative support to businesses and entrepreneurs remotely. Their tasks can vary widely depending on the client's needs.
Common Tasks and Responsibilities:
Email management entails replying to and organizing emails.
Organizing calendars and making appointments is called scheduling.
Taking care of questions and problems from customers is known as customer support.
How to Find Virtual Assistant Jobs:
Job boards: Virtual assistant jobs are listed on websites such as Indeed, FlexJobs, and Remote.co.
VA Agencies: These companies are experts at matching clients with virtual assistants.
Networking: Creating a network on social media and in business associations can help you get employment.
Necessary Skills and Tools Required:
Tech-savvyness, communication, and organizational abilities.
Working knowledge of Google Workspace, Microsoft Office, and project management apps like Asana or Trello.
3. Online Tutoring and Teaching
With the increasing popularity of online learning, the demand for online tutors and teachers has surged.
Subjects and Skills in High Demand:
Academic Subjects: Math, science, and languages.
Language Teaching: Teaching English or other languages to non-native speakers.
Music Lessons: Offering lessons in instruments or vocal training.
Platforms to Get Started:
VIPKid: Teaching English to students in China.
Chegg Tutors: Offering tutoring in various academic subjects.
Coursera: Teaching specialized courses to a global audience.
4. Social Media Management
Social media managers create and manage content for businesses and influencers on platforms like Facebook, Instagram, and Twitter.
Managing Social Media Accounts for Businesses and Influencers:
Content Creation: Developing posts, stories, and videos.
Analytics: Tracking engagement and performance metrics.
Engagement Strategies: Interacting with followers and responding to comments.
Essential Skills:
Content Creation: Writing, graphic design, and video editing.
Analytics: Understanding social media metrics.
Engagement Strategies: Knowing how to build and maintain a community.
Steps to Becoming a Social Media Manager:
Courses: Taking courses in social media marketing.
Certifications: Earning certifications from platforms like HubSpot or Hootsuite.
Networking: Joining social media groups and forums.
5. E-commerce and Online Selling
Online selling is one of the best work from home jobs for housewives that make them financially independent. Housewives can start their own online store or sell products on platforms like Etsy, Amazon, and eBay.
Popular Products to Sell:
Handmade Crafts: Jewelry, home decor, and personalized gifts.
Vintage Items: Clothing, accessories, and collectibles.
Digital Products: Printables, e-books, and courses.
Basics of Setting Up an Online Store:
Inventory Management: Keeping track of stock and supplies.
Marketing: Promoting products through social media and other channels.
Customer Service: Providing excellent service to retain customers.
6. Graphic Design
Graphic designers create visual content for businesses, including logos, websites, and marketing materials.
Tools and Software Needed:
Adobe Creative Suite: Photoshop, Illustrator, and InDesign.
Canva: A user-friendly design tool.
Tips for Building a Portfolio and Finding Clients:
Portfolio: Showcase your best work on a personal website or portfolio site.
Finding Clients: Use freelancing platforms and networks within the design community.
7. Data Entry and Transcription Jobs
Data entry involves inputting data into systems, while transcription entails converting audio recordings into text.
Necessary Skills:
Attention to Detail: Ensuring accuracy in data and transcripts.
Typing Speed: Fast and accurate typing.
Platforms to Find Work:
Upwork: A freelancing platform with data entry and transcription jobs.
Rev: Specializes in transcription services.
TranscribeMe: Offers transcription opportunities for beginners.
8. Online Surveys and Market Research
Participating in online surveys and market research studies can be an easy way to earn extra income.
Reputable Survey Sites and Research Panels:
Swagbucks: Offers surveys and other ways to earn points redeemable for gift cards.
Survey Junkie: Provides paid survey opportunities.
Vindale Research: Pays for participating in surveys and studies.
Tips for Maximizing Earnings and Avoiding Scams:
Maximizing Earnings: Sign up for multiple survey sites.
Avoiding Scams: Stick to reputable sites and never pay to join a survey site.
9. Affiliate Marketing
Affiliate marketing involves promoting products or services and earning a commission on sales made through your referral link.
Choosing a Niche and Promoting Products/Services:
Niche: Select a specific area of interest to focus on.
Promotion: Use a blog, social media, or a YouTube channel to promote products.
Creating a Blog or Website for Affiliate Marketing:
Blog: Write content related to your niche and include affiliate links.
Website: Build a dedicated site to promote affiliate products.
10. Customer Service Representative
Customer service representatives handle inquiries and issues from customers via phone, email, or chat.
Common Industries Hiring for Remote Customer Service:
Retail: Handling orders and returns.
Tech Support: Assisting with technical issues.
Finance: Managing account-related inquiries.
Required Skills and Qualifications:
Communication: Clear and effective communication skills.
Problem-Solving: Ability to resolve customer issues efficiently.
Platforms to Find Customer Service Jobs:
Indeed: Lists various remote customer service positions.
Remote.co: Specializes in remote job listings.
FlexJobs: Offers a wide range of remote job opportunities.
Conclusion
Working from home offers housewives the flexibility to balance their personal and professional lives while earning an income. Whether through freelancing, virtual assistance, online tutoring, or any of the other opportunities listed, there are numerous ways to embark on a rewarding work-from-home career. With dedication and the right skills, housewives can find fulfilling jobs that fit seamlessly into their daily routines.
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An Amazing Supportive Group for Women in Business
I have been a member of FindHerBusiness as a founding member. It provides a wealth of knowledge and support from Karley, who operates the Directory, and the other members of the group, which is refreshing - everyone is supportive and makes you feel comfortable sharing both highs and lows that we all go through in small business.
Here is a link that you can use to find otu more bit.ly/3lMTMYl.
A little about Karley and FindHer Business Directory.
Karley Beadman is the founder and CEO of FindHer Business Directory, a platform dedicated to helping female entrepreneurs and small business owners connect with customers and each other.
After years of working in corporate marketing and advertising, Beadman noticed a lack of resources and support for women in business. She decided to take matters into her own hands and create a platform that would empower and uplift women entrepreneurs.
FindHer Business Directory launched in 2020 and has since grown to include hundreds of businesses across a variety of industries, including fashion, beauty, health and wellness, and more. The platform offers a searchable directory of businesses, as well as resources and tools for entrepreneurs to grow and promote their businesses.
One of the unique aspects of FindHer Business Directory is its emphasis on community and collaboration. Beadman believes that by connecting women entrepreneurs with each other, they can create a supportive network and inspire each other to succeed.
In addition to the directory and resources, FindHer Business Directory also hosts events and workshops for women entrepreneurs to network and learn from experts in their fields. Beadman has created a space where women can come together to share their experiences, learn from each other, and build relationships that can help their businesses thrive.
The importance of supporting women in business cannot be overstated. Women-owned businesses have been shown to create jobs, stimulate economic growth, and improve overall financial stability. By providing a platform for female entrepreneurs to connect with customers and each other, FindHer Business Directory is helping to level the playing field and promote gender equality in the business world.
Overall, Karley Beadman's FindHer Business Directory is a valuable resource for women entrepreneurs and small business owners. By providing a platform for connection and collaboration, Beadman is empowering women to succeed and making a positive impact on the business world.
Check it out and see how you can become a part of this amazing supportive group and learn so much about marketing and building your business.
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GIGA Pro Gym's Team - Does anyone know how to do what they say they want to do?
Presented here are the bios from their website (as of the end of June 2023). I am going to flag what I want you to look for... who here has the technical background to run a multimedia platform. Or are they a marketing person who might have worked in media. I'm going to emphasis these are direct quotes. I'm changing nothing.
I also want to point out that Fox's "early career includes Summer Olympic TV broadcast coverage" is that she was a group VP for Time Warner Cable in the early 2000s. And "start up launches for pro-cycling and senior tennis" still doesn't name what these enterprises are, we've been unable to identify what they might be among non-defunct entities.
*** *** ***
Aimee Boorman: Cofounder and Chief Events Officer
Decorated and globally respected head coach, including 12 years coaching the sport’s all-time greatest, Simone Biles. Collaborative leader with deep technical expertise. Head coach of USA’s Rio Olympic and World Championship gold medal teams. Dutch National team coach at 2020 Tokyo Olympics as well as 2021 World and European Championships; 3X USAG Coach of the Year and 2016 USOPC Coach of the Year. USAG Master of Sport; FIG & USAG judge.
Maura Fox: Cofounder and Chief Executive Officer
Entrepreneur and executive leader with 20+ years in sports, media, technology and entertainment. Long career delivering innovation for cable TV, data tech, and OTT platforms, and successfully launching new products, services, and start ups. Early career includes Summer Olympic TV broadcast coverage, start up launches for pro-cycling and senior tennis, and regional sports net launch of national network brand. Later, led cable TV’s 1st ever IPTV trial and industry leading launches of VOD, SVOD, DVR, and remote DVR services; more recently, led tech transition of linear TV sports channel to all-digital network, product strategy for start up of first-of-its-kind TV data-analytics using census-based data lake-house, and product strategy for $2B IT end user firm.
LaPrise Williams: Cofounder and Chief Sports Engagement Officer
Engagement specialist, business owner, St Vincent and the Grenadines Gymnastics Association (SVGGA) technical director, and women’s sports trailblazer on international stage; Head Coach Baylor University Acrobatics and Tumbling 2011-2014, Co-owner/head coach HUGS gymnastics, Owner/director Dolphin Gymnastics; Coach of USA world gymnastics team member, Ashley Miles; Coach of USA national team members, USA Master of Sport; Texas State Board Member (former), FIG/PAGU committee member 2019, FIG Brevet judge; SVGGA Olympic Committee Board of Trustee member; Coaching consultant Dutch National and Developmental Teams 2020.
Laurie DeFrancesco: Advisor Board Member
GIGA rules chair, 25+ year head coach and gym owner, NCAA and NAWGJ judging official, and co-founder, CT Gymnastics Hall of Fame
Chellsie Memmel: Advisor Board Member
USAG high-performance and technical leader; former World Champion, 2008 Olympian, and internationally rated BREVET judging official
KJ Kindler: Advisor Board Member
OU Women’s Gymnastics Head Coach, 6x NCAA Team Championship titles – including 2023, 3x NCAA Coach of the Year, and Chair of WCGA Rules Committee
Jessica O’Beirne: Advisor Board Member
Creator/ producer of GymCastic podcast; writer, social influencer, and multimedia journalist, on air talent and expert analyst for sport of gymnastics
Lauren LoFrisco
Promotional marketing and sales expert with brand leadership in media and entertainment industries, and prominent management and consulting roles at HBO, TWC, Road Runner, and Comcast
Nicole Perrelle
Trusted advisor for digital execution, innovation strategy, and process optimization, with management and leadership roles including Gartner, Deloitte, and Amazon
Trish Scanlon
Branded entertainment and creative services executive with deep expertise in cable, TV, and lifestyle brands, including networks such as HGTV, Travel, In Demand, and Food Network
Jen Smith
Entrepreneur and strategic advisor, specializing in start up ventures and investor relations; deep experience delivering customer experience optimization, growth, and stakeholder value
Ben Wiles
Legal Counsel, Corporate Matters; deep legal experience and expertise in venture capital, private equity, and emerging growth matters
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10 Networking Strategies Every Woman in Business Should Use
Networking has always been a cornerstone of professional success, but it’s more important than ever for women in business. Building strong, meaningful connections can open doors to opportunities that may not otherwise be accessible. Over the years, I’ve seen how women who prioritize networking often experience faster career growth and more significant business success. However, networking isn’t just about meeting people—it’s about forming relationships that create value for everyone involved. Let’s explore ten practical strategies every woman in business can use to strengthen their professional network.
1. Join Industry-Specific Groups
Being part of organizations tailored to your field can significantly enhance your professional network. Groups like the National Association of Women Business Owners (NAWBO) or Ellevate Network are excellent starting points for connecting with like-minded professionals.
These organizations often host events, provide access to exclusive resources, and create platforms for women to share experiences. Joining a group that aligns with your professional goals ensures you’re surrounded by people who understand your industry’s challenges and opportunities. This targeted approach allows you to build connections that can have a meaningful impact on your career.
2. Attend Both In-Person and Virtual Events
Events are a fantastic way to meet new people and expand your network. In-person gatherings like industry conferences, workshops, and seminars allow for face-to-face interaction, which often creates more memorable connections. At the same time, virtual events have become increasingly popular, offering accessibility and convenience.
Platforms like Eventbrite or LinkedIn Events often list professional events you can attend, whether in-person or online. The key is to approach these events with confidence and a clear purpose. Prepare a brief introduction about yourself, highlighting what you do and what you’re looking for. This ensures you leave a lasting impression on the people you meet.
3. Leverage Social Media Platforms
Social media is an incredibly powerful tool for networking, especially platforms like LinkedIn. By sharing content related to your industry, participating in discussions, and connecting with professionals, you can establish yourself as a thought leader in your field.
Start by optimizing your LinkedIn profile with a professional photo, a compelling headline, and a detailed summary of your experience and achievements. Join groups related to your industry and actively participate in conversations. When sending connection requests, include a personalized message to explain why you’d like to connect. Social media makes it easier than ever to reach professionals you may not meet in person.
4. Seek Out Mentorship Opportunities
Mentorship is one of the most valuable aspects of networking. A mentor can provide guidance, share insights from their experience, and help you navigate challenges in your career or business. Many organizations, like SCORE or Women’s Business Centers, offer mentorship programs specifically for women entrepreneurs and professionals.
When seeking a mentor, look for someone whose experience aligns with your goals. Reach out with a clear purpose, expressing your interest in learning from them. Mentors often enjoy giving back and sharing their knowledge, so don’t hesitate to ask. Building a strong mentor-mentee relationship can significantly accelerate your professional development.
5. Practice Active Listening
Networking isn’t just about talking—it’s about listening. I’ve found that some of the most meaningful connections are built by showing genuine interest in what others have to say. When you’re at an event or having a one-on-one conversation, focus on understanding the other person’s needs, goals, and challenges.
Active listening involves asking thoughtful questions, maintaining eye contact, and showing empathy. This demonstrates respect and helps you identify opportunities to provide value to the other person. The more you invest in understanding others, the more likely they are to want to invest in you.
6. Follow Up Consistently
Following up is one of the simplest yet most effective networking strategies. After meeting someone new, send a personalized message or email within 24–48 hours. Thank them for their time, mention something specific from your conversation, and express your interest in staying connected.
This small gesture shows professionalism and sets the foundation for a lasting relationship. Make it a habit to follow up regularly, whether it’s by sharing an article they might find interesting, inviting them to an event, or simply checking in. Staying in touch ensures you remain top of mind.
7. Offer Value to Your Network
Networking is a two-way street. To build strong relationships, focus on how you can provide value to others. This could mean sharing a resource, making an introduction, or offering your expertise on a topic they care about.
For example, if you know someone who could benefit from meeting another contact in your network, introduce them. Acts of generosity like this create goodwill and often lead to reciprocity. When people see you as someone who adds value, they’re more likely to think of you when opportunities arise.
8. Set Clear Networking Goals
Before diving into networking activities, take the time to define your goals. Are you looking for a mentor, seeking partnerships, or exploring new career opportunities? Having clear objectives helps you focus your efforts and measure your success.
For instance, if your goal is to find new clients, prioritize attending industry-specific events and connecting with potential leads. If you’re looking for a job, focus on reaching out to recruiters or professionals at companies you admire. Clarity in your networking goals ensures you use your time and energy effectively.
9. Attend Networking Events Regularly
Networking isn’t a one-time activity—it’s an ongoing process. Make it a habit to attend events regularly, whether they’re local meetups, industry conferences, or online webinars. Consistency allows you to stay informed about industry trends, meet new people, and maintain your presence within your professional community.
Frequent attendance also helps build familiarity. When people see you consistently, they’re more likely to remember you and feel comfortable reaching out. Over time, this can lead to deeper connections and more opportunities.
10. Build a Personal Brand
Your personal brand is how you present yourself to the world. It’s what people think of when they hear your name. A strong personal brand makes you more memorable and attractive to potential connections.
Start by defining your core values, strengths, and goals. Then, ensure your online presence—especially on platforms like LinkedIn—reflects these elements. Share articles, write posts, or create videos that showcase your expertise. By establishing yourself as a credible and approachable professional, you’ll naturally attract people who want to connect with you.
Key Networking Strategies for Women in Business
Join industry-specific groups.
Attend in-person and virtual events.
Use LinkedIn to connect and share expertise.
Find mentorship opportunities.
Practice active listening.
Follow up consistently.
Offer value to your network.
Set clear goals.
Attend events regularly.
Build a strong personal brand.
In Conclusion
Networking is a powerful tool for professional growth, especially for women in business. By using these strategies, you can build meaningful connections that lead to new opportunities, valuable collaborations, and long-term success. Remember, the key to effective networking is authenticity. Focus on forming genuine relationships where both parties can benefit and grow together. With consistency and effort, your network can become one of your greatest assets.
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Apps That Help Entrepreneurs Optimize Their Digital Marketing Strategy
Did you know that there are 582 million entrepreneurs in the world? With numbers like this, entrepreneurs everywhere need a competitive edge. If you’re building and scaling a business, chances are you’re constantly on the lookout for ways to get a leg up on your competitors. To accomplish this, you’ll need a great marketing strategy that stands out in a saturated market and access to the best digital marketing tools.
In this blog, we’re going to outline nine applications you need to optimize your digital marketing strategy. There may be a few that you are familiar with; others might be new to you. These are the ones that can unlock that door to success you’ve been waiting for.
From project management to outsourcing tasks and simplifying your social media marketing efforts, each of these applications will help you get the competitive edge you’re after. Plus, they’re easy-to-use with minimal technical skills required.
Project Management and Collaboration - Trello
The most important part of starting your digital marketing strategy is communicating and setting expectations for deliverables and deadlines for yourself, and if applicable, your team and stakeholders. In the past, most project management efforts took place via email. However, that traditional process was not created to accomplish the dynamic and fast-paced tasks that digital marketing activities demand.
Trello is a free digital marketing tool for easy project management. The app displays each project like a “board” containing “cards” with checklists, and the user interface is easy to understand and navigate. Like other platforms, there are upgrades that come as paid features to get the most out of it. But, the basic free service entails checklists, deadline reminders, data filtering, activity logs, email notifications, customizable task categories, and more. It’s the best tool to simplify and organize digital marketing projects.
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In a world where we're inundated with information and an overwhelming number of 'how-to' resources, entrepreneurs often find themselves feeling isolated and overwhelmed.
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Indian women entrepreneurs are shaking up the business world. These changemakers are not only building businesses, but also transforming lives and landscapes. They are shattering stereotypes and proving that dreams can be boundless.
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There has been a significant increase in women entrepreneurs worldwide. However, despite this progress, women still face challenges in the business world. That's why women's networking groups have become increasingly important. In this article, we'll explore why we need women's networking groups in today's business world.
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Adding Revenue Streams
As an entrepreneur, you have many things to consider- chief among them cash flow. Obviously, you must ensure your profit margins are in place, you have enough to cover the cost of doing business, and bring in enough to assure growth and pay yourself the salary you desire, but what happens when times are lean? How do you supplement that income and add additional revenue streams? We have some ideas…
As an entrepreneur, you have many things to consider- chief among them cash flow. Obviously, you must ensure your profit margins are in place, you have enough to cover the cost of doing business, and bring in enough to assure growth and pay yourself the salary you desire, but what happens when times are lean? How do you supplement that income and add additional revenue streams? We have some ideas…
Speaking
If you’re an entrepreneur, you clearly have a zone of genius. Speaking to that zone of genius onstage is a fantastic way to supplement income with paid speaking gigs and draw attention to your business in front of your potential customer base. For more information on speaking opportunities, click here.
Podcasts
Comparable to speaking, podcasts give you a great platform to show your zone of genius and engage with your audience. Not only does it show you as an expert in your field, you’re given the opportunity to connect with peers through interviews and eventually monetize through sponsorships, ads, paid membership tiers, and more.
Social Media
It may be easier said than done as it does take hard work but depending on the size of your network and social media audience, with some strategic content planning,
and add revenue with brand partnerships and paid content posts, all while solidifying your status as a subject matter expert.
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Sonya Nicole Hamlin: A Trailblazing Attorney and Business Leader
Sonya Nicole Hamlin, a name often recognized as the former wife of acclaimed actor Idris Elba, has built an impressive career in law and entrepreneurship. With a rich background that includes family connections to the fashion industry, academic achievements, and an inspiring professional journey, Sonya Nicole Hamlin exemplifies resilience and determination. In this comprehensive profile, we delve into her life, career, and achievements, shedding light on the key moments that have defined her path.
Early Life and Education of Sonya Nicole Hamlin
Born in 1974 in California, Sonya Nicole Hamlin spent her formative years in Glenn Dale, Maryland. Coming from a family with a legal background, as her father was an attorney, she developed an early interest in the legal field. This familial connection to law played a significant role in shaping her career aspirations.
Sonya Nicole Hamlin earned an advanced high school diploma and pursued her legal education at the American University Washington College of Law. She furthered her studies in London, showcasing her commitment to academic excellence and global exposure. These experiences laid a solid foundation for her career as a property lawyer, where she specialized in real estate cases.
Professional Beginnings in Law
After completing her education, Sonya Nicole Hamlin began her journey as an attorney, focusing on property law. Like many young lawyers, she faced the challenges of navigating the intricate world of legal practice. Her early experiences helped her hone her attention to detail and sharpen her advocacy skills.
Sonya quickly established herself as a dedicated professional, gaining recognition for her ability to deliver comprehensive legal solutions. Her passion for law and commitment to excellence set her apart in a competitive industry.
Gaining Prominence in Corporate Law
As her career progressed, Sonya Nicole Hamlin transitioned from property law to corporate law. This shift allowed her to explore new challenges and broaden her expertise. Entering the corporate legal field required adapting to a different work environment, building professional networks, and mastering the nuances of corporate law.
Sonya’s ability to adapt and excel in this transition highlighted her versatility and determination. Her reputation for providing strategic legal advice and tailored solutions to clients made her a sought-after attorney in the corporate world.
Establishing the Hamlin Law Group
Sonya Nicole Hamlin’s entrepreneurial spirit led her to establish the Hamlin Law Group, a powerhouse law firm dedicated to serving businesses and entrepreneurs. Under her leadership, the firm became known for its commitment to understanding clients’ unique needs and delivering personalized legal services.
The success of the Hamlin Law Group is rooted in its reputation for excellence, innovation, and teamwork. Sonya’s leadership and vision have been instrumental in building a firm that thrives on providing strategic legal representation across various industries.
Advocating for Diversity and Inclusion in Law
Sonya Nicole Hamlin is a strong advocate for diversity and inclusion within the legal profession. She recognizes the importance of creating an equitable environment that reflects the diverse society it serves. Her efforts to mentor women and minority lawyers underscore her dedication to fostering talent and ensuring equal opportunities in the legal field.
By championing diversity, Sonya has contributed to a more inclusive legal community, inspiring future generations of legal professionals to break barriers and achieve success.
Personal Life and Relationship with Idris Elba
Sonya Nicole Hamlin’s relationship with actor Idris Elba began in early 2006. At the time, Sonya was practicing law in Maryland. The couple met through a mutual friend, and their whirlwind romance led to an impromptu wedding in Las Vegas in April 2006.
Their marriage, however, lasted only six weeks. The couple faced challenges balancing their individual ambitions and professional commitments. Despite their brief union, Sonya’s connection to Elba brought her into the public eye, though she has since focused on maintaining her privacy.
Her Connection to the Fashion Industry
Sonya Nicole Hamlin has ties to the fashion world through her father, Peter Nygård, a Finnish-Canadian fashion executive, and her mother, Patricia Bickle, who worked behind the scenes at Nygård International. Sonya also has two siblings, Kai Zen Bickle and Alia Nygård.
Before her father’s fashion empire faced financial collapse, Sonya was involved in the business and even launched her own fashion line under the Nygård International umbrella. This experience showcased her entrepreneurial spirit and ability to navigate complex business environments.
Physical Appearance and Background
Sonya Nicole Hamlin stands at 5 feet 5 inches (165 cm) tall and weighs around 149 pounds (68 kg). Her striking features, including her black hair and brown eyes, reflect her diverse heritage, which includes African American, Native Indian, and Filipino ancestry.
Net Worth and Financial Success
Sonya Nicole Hamlin has an estimated net worth of approximately $5 million. Her wealth primarily stems from her successful career as a lawyer, where her expertise in property law and corporate legal matters has earned her a stellar reputation. Through her hard work and dedication, Sonya has secured her place as a prominent figure in the legal field.
Legacy and Inspiration
The journey of Sonya Nicole Hamlin serves as an inspiring story of perseverance and adaptability. From excelling in the courtroom to building a thriving corporate law practice, she has demonstrated a remarkable ability to overcome challenges and seize opportunities.
Sonya’s commitment to excellence, advocacy for diversity, and entrepreneurial spirit make her a role model for aspiring lawyers and business leaders alike.
Conclusion
Sonya Nicole Hamlin’s multifaceted career and accomplishments highlight her as a trailblazer in both law and business. Her story is a testament to the power of determination, resilience, and continuous growth. As a lawyer, entrepreneur, and advocate, Sonya continues to leave a lasting impact, proving that success is achieved through passion, hard work, and unwavering dedication.
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