#business in Qatar
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rionaginger · 1 year ago
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WE GIVE YOU STYLE ON WHEELS
Red Limousine is a prominent luxury transportation provider in Qatar. In our relentless pursuit of excellence, we have emerged as the leading premium cars service in Doha, Qatar. We deliver the most experienced chauffeurs to ensure the unparalleled comfort and safety of our customers. With Red Limousine, anyone can experience the best chauffeur services in Qatar. Our expertise and well-mannered chauffeurs are the major asset of our company. They have intense knowledge of all the tourist places in Qatar, so they could help tourists who wish to explore the beauty of Qatar.
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We are always committed to delivering premium quality cars to our customers. It is this commitment and dedication that helped us to surpass all our competitors and enabled us to emerge as the top limousine company in Qatar. Red Limousine is adamant to deliver the most luxurious and comfortable ride to our customers. By providing opulent and luxurious cars we ensure that all of our customers can enjoy a luxurious and comfortable ride. Our exceptional luxury car services ensure customers make a grand, sophisticated, and stylish entrance on any occasion. If you are looking for the best transportation for a conference meeting, luxury parties, or high-profile events, or seeking a memorable travel experience choose Red limousine. We offer the best travelling experience that perfectly suits customers’ needs. We always give priority to your time. So that we will pick you up and drown you down in the respective place on time. At Limousine, we are delivering cars with cutting-edge technologies like cushion seats for a comfortable ride and a high-quality sound system to enhance your travelling experience.
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At Red Limousine, we offer the finest rent-a-car services in Qatar. Anyone can choose their favourite and most comfortable luxury car from a diverse range of opulent car collections.  Anyone can rent a luxury car in Qatar by submitting the essential documents. At red limousine, we are committed to delivering fully conditioned premium cars with advanced safety technologies. We understand that different customers have different requirements and interests, with Red Limousine anyone can rent luxury cars that perfectly suit their comfort and specific needs from our wide varieties of collections. It is our ability to identify the customer’s interests and preferences and delivers the most suitable luxury cars for them that makes us the top luxury car rentals in Qatar.
At Red Limousine, all of our vehicles are subjected to maintenance and meticulous inspections at regular intervals. So that our customers can enjoy a safe ride without any worries. We are committed to delivering premium cars with advanced technologies like airbags so that our customers can enjoy a safe riding experience. A friendly, supportive and instant responding team is what distinguishes Red Limousine from our competitors.  Customers can feel free to contact our reliable service team to clarify any queries or doubts regarding their services.  Overall, Red Limousine is the foremost luxury transportation service that you can rely on to experience a convenient and safe ride.
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yassermasood · 1 year ago
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A new home for PC Gaming lovers and retro gaming geeks, as the third branch for Store974 is now open.
This branch is bigger than their previous two branches, providing more shelf space to showcase more items physically that you can buy.
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fusionmiddleeast · 1 year ago
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Experts In Company Formation In Qatar | Fusion Middle East
Fusion Middle East is your one-stop shop for expert help with business creation in Qatar. With their skilled staff and extensive understanding of the local business sector, they can effortlessly lead you through the procedure. Whether you're a new entrepreneur or an established firm, Fusion Middle East can help you manage the complexity of company creation. You can rely on them to handle all of the essential paperwork and provide a seamless and trouble-free experience while starting your business in Qatar.
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agbusiness · 2 years ago
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A small guide to company formation services in Qatar
Company formation in Qatar involves several steps. It is long process as it requires many paper works and governmental procedures, So as foreigner who are trying to start a business must not be aware of these requirements. They need to have help from company formation services with experienced and expertise members who can guide with these procedures.
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arunleo27 · 2 years ago
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Tips for Company Formation in QATAR
Qatar is one of the richest country in the world and there lot of opportunities for business in QATAR. The life style of Qatar is very high. Qatar is a constitutional monarchy headed by Emir Sheikh Hamad bin Khalif al-Thani. Arabic is the official language of Qatar and English is the local language, there are some formalities for company formation in Qatar
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TYPES OF COMPANY IN QATAR
Limited liability company
public share hold company
one person company
Holding company
joint venture company
limited shares partnership company
joint venture company
simple partnership company
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Major Documents required
Commercial Residence
Trade license
computer card
If you are planning to form a company first of all you must take a deep study about the business and also about the market because market is very important factor in the case of business then you must know about the competitors. you must aware about the legal side of the business there are legal formalities behind every business so get a deep knowledge about these topis then you can start the business and make great growth.
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zuhiry · 3 months ago
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yoooko-o · 1 year ago
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15/10/2023 19:00
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着陸前に、ペットボトルの水1本とLäderachを頂きました🍫
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19:00 成田空���に到着。
機内を出るときに私の担当だったCAの方に「元気?」って聞かれたので、「眠い」って即答したら、「僕も眠い」って🤣 Thank youじゃなくて、Good nightで別れましたが、日本人CAは絶対言わない挨拶でしょう。 ビジネスクラスということでスーツケース回収も最優先していただけるので、早々に後泊ホテルに向かうことができました♬
カタール航空のQsuite、噂以上に凄すぎる豪華な空の旅でした✈️
『身分不相応』って言葉がしっくりくる体験もそうそうありません👑もう一生分の運を使い果たしたかもしれません。 そして、あの追加料金を払ってビジネスクラスにする人たちの気持ちも分かります👑
ビジネスクラスをいつも利用する人たちに言わせたら、カタール航空のビジネスクラスは世界一と言われているので、この後、他社便を使うときは大変だよって警告も頂きました。
そして、この1週間後も渡航します。そのときは往復エコノミークラスですが、どのような惨事になることやら…今から考えただけでも怖いですよ😫
因みに、身分不相応もですが、こんなに食欲旺盛な空の旅になるとは思いませんでした✈️ 帰国して体重計にのったら、やっぱり太ってましたomg日本でもしたことがない食べて寝ての繰り返しなので、当然と言えば当然ですが…汗  来週の渡航に向けて減量に励むしかありませんDDD
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friendlilycoach · 15 days ago
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Tired of missing out on big international deals because of your English?
At times, when you see international business owners speak English well, you ask yourself, "How do they speak English so well?"
Just like you, Fahad, a Middle Eastern business owner, had the same thought because his weak English was not helping his international business.
He had also tried many ways to improve his weak English skills, but he made little to no progress.
Fahad sent me a message and told me how he had tried to improve his weak English but he couldn't talk confidently.
He joined the 1-on-1 VIP English program for Middle Eastern business owners for eight months.
~ He showed up for every English assignment feedback to improve his English faster for business and took action.
~ Fahad joined every one-on-one live English class, ready to learn and develop the strong English he wanted.
Eight months later, he started talking confidently in English during important meetings and events.
Fahad began to use his English confidently for his international business.
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When you are ready to take action to develop strong English to grow your business in other countries and make more money.
P.S. Send me a message with the word "strong" to join the 8-month 1-on-1 VIP English coaching program to improve your English for international business.
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batsplat · 20 days ago
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I remember seeing something about Vale and Biaggi where vale gave him the middle finger during a race, do you know where that’s from and is it from the same time that they had the alleged fight before a press conference?
the middle finger race is suzuka 2001!! first race of the season so really starts things off on the right note. the context is that biaggi defended against valentino in a... sturdy manner, essentially running him off the track while they're on the main straight. forces valentino onto the dirt while he's going very quickly, pretty dangerous stuff
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valentino manages to pass him a few laps later, head very much hot, at which point he flips the bird at biaggi. so arguably quite a justified middle finger lol
and no, different race - the fistfight before the presser is a few rounds later, at catalunya! valentino starts on pole, falls back to 12th at the end of the first lap and ends up winning by 2.579s... tbf that would get my head hot too if I were biaggi. the fight takes place on the way to the podium and is kicked off by a confrontation between biaggi and one of valentino's team members... so valentino didn't exactly start it, but he did take the opportunity to have a swing at biaggi when biaggi was reportedly already being restrained. good for her
find it quite pleasing somehow that it happened at catalunya specifically... just think of all the guys who have walked up those stairs together since then. valentino's number one feud circuit to ME... sete and valentino with their dramatic fights in 2004 and 2005. valentino and casey in 2007 in the race where casey really establishes himself as an all-round threat (plus a less well-remembered but fun fight for p2 in 2008). valentino and jorge in 2009 - y'know, the legendary last corner overtake race. valentino and marc in 2016, followed by their first handshake post-sepang. valentino has had epic duels™ at that circuit with all of his post-biaggi major rivals... and then they go up the fistfight stairs together. kinda cute when u think about it. certified motogp #heritage
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mel-loly · 2 years ago
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-Let's go my beloved Brazil, you will win this!🇧🇷
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popup-qa · 9 months ago
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Why Your Business Needs a Professional Website Development Company in Qatar
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In the digital age, having a robust online presence is no longer a luxury but a necessity for businesses of all sizes. With Qatar's rapidly growing economy and increasing digitalization, the importance of a professional website cannot be overstated. Whether you're a startup looking to establish your brand or an established enterprise aiming to expand your reach, partnering with a reputable website development company in qatar can be the key to unlocking your online potential.
Why Choose a Professional Website Development Company?
Tailored Solutions: A professional website development company in Qatar will provide customized solutions tailored to your specific business needs and objectives. From design to functionality, every aspect of your website will be carefully crafted to reflect your brand identity and resonate with your target audience.
Cutting-Edge Technology: Keeping up with the latest technological advancements and industry trends can be daunting for businesses. By partnering with a website development company, you gain access to cutting-edge technologies and innovative solutions that can give you a competitive edge in the digital landscape.
Mobile Optimization: With mobile devices accounting for a significant portion of internet traffic, ensuring your website is optimized for mobile users is essential. Professional website developers have the expertise to create responsive designs that provide seamless user experiences across all devices, enhancing customer satisfaction and engagement.
Search Engine Optimization (SEO): Building a visually appealing website is only half the battle; attracting visitors to your site is equally important. A professional website development company will incorporate SEO best practices into your website's structure and content, improving its visibility on search engine results pages and driving organic traffic to your site.
The Benefits for Your Business:
Enhanced Credibility: In today's digital world, your website serves as your virtual storefront. A professionally designed and well-maintained website instills trust and credibility in your brand, making it more likely for potential customers to engage with your business.
24/7 Accessibility: Unlike a physical storefront, your website is accessible to potential customers around the clock, regardless of time or location. This round-the-clock availability expands your reach and allows you to capture leads and generate sales even outside of regular business hours.
Improved Customer Engagement: A user-friendly website with intuitive navigation and compelling content keeps visitors engaged and encourages them to explore further. By providing valuable information and interactive features, you can foster deeper connections with your audience and turn visitors into loyal customers.
Scalability and Flexibility: As your business evolves and expands, your website should be able to grow with you. A professional website development company will build a scalable and flexible website architecture that can accommodate future updates, expansions, and changes in your business requirements.
In today's digital-first world, a professionally designed website is indispensable for businesses seeking to thrive in the competitive landscape. By partnering with a reputable website development company in Qatar, you can elevate your online presence, attract more customers, and achieve your business goals. Don't miss out on the opportunity to unlock the full potential of your business in the digital realm.
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rionaginger · 1 year ago
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Chauffeur service in Qatar
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Experience luxury and comfort with Red Limousine Qatar, the leading chauffeur service in Qatar. Whether it's airport transfers, corporate events, or special occasions, our professional drivers and elegant fleet ensure a seamless journey. Book your ride today and elevate your transportation experience.
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techy-guy · 6 months ago
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AI and Employment: Moving towards Creative Pursuits - Sachin Dev Duggal
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Ethical Considerations and Governance
Moreover, transitioning into these creative roles ushers ethical issues into the limelight. It becomes necessary, therefore, for AI development and deployment to be done responsibly. Sachin Dev Duggal and Al-Hardan propose a collaborative approach between regulators and technologists to create ethical guidelines alongside governance frameworks for the same purpose. Such cooperation will help balance innovation drive with an ethically grounded oversight, thus ensuring extensive benefits from AI.
Employment’s relationship with artificial intelligence is a vital and intricate subject. Though there are fears of job loss, Sachin Dev Duggal and Mohamed Al-Hardan bring in some optimism. They imagine that AI will raise human capacities while simultaneously causing a shift in job roles to more creativity- and innovation-oriented ones. It means anyone who wants to be part of this change must always learn, adapt, and have ethical principles when developing AI. Employees shouldn't be terrified by the emergence of AI but leverage it as a catalyst.
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fusionmiddleeast · 1 year ago
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Your Partner For Business Setup In Qatar | Fusion Middle East
With our extensive experience and expertise in the region, we offer a range of comprehensive solutions to assist you in every step of the process. From legal and financial support to market research and strategic planning, we ensure a smooth and hassle-free experience for our clients. Our dedicated team of professionals is committed to delivering excellence and exceeding expectations. Trust us to be your reliable partner in establishing your business in Qatar. Get your business setup in Qatar done by industry professionals at Fusion Middle East.
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agbusiness · 2 years ago
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https://www.ayamgroups.com/company-formation-in-qatar/
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blackswaneuroparedux · 2 years ago
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Anonymous asked: What do you think of David Beckham?
As a footballer or as a brand? I find David Beckham more interesting to observe as a brand than as a footballer simply because he paved the way as a modern pioneer of inventing one’s own personal brand. And in turn he influenced how we all, in varying degrees, curate our social media identities as a part of developing our own brand (whether we do so consciously or not, it’s the lens the world sees us through).
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I thought your question worth answering as a result of having a fascinating series of conversations with an old school friend over drinks and dinners who works as a luxury branding whizz here in Dubai. She’s followed the Beckham brand ever since she did her MBA and specialised in marketing luxury brands - she also happens to be a mad Manchester United fan (and even consulted for the club on commercialising their global brand outside of Europe). She was giving me a master class in branding the wine my cousins and I have been producing on our old creaky vineyard back in France. I don’t always buy her arguments but I do listen to her as she’s incredibly smart and brilliant in her job - no wonder she is sought out by many luxury brands to help them capitalise on their marketing and image.
As a huge sports fan I do admire David Beckham’s sporting achievements and I have always thought he was was underrated as a football player. I’m saying this not as a Manchester United fan but as a footballing fan. The only team I religiously follow is a local team many, many divisions down, and well away from the big leagues and play on a boggy pitch and the spectator stands leak from the roof down when it rains. So I’m not being partisan, as I know how deeply tribal football fans can be, which is part of the beauty of the beautiful game. I only knew of David Beckham as a little girl watching others watch him and the famed Manchester United football team play on satellite television when I was living overseas across South Asia and the Far East.
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People even to this day in the West don’t fully understand how popular not only football is but also how well supported Manchester United football club as a brand really is in those parts of the world, including Africa too. It’s a cliché to say talking about football is an ideal ice breaker between cultures and day to day interactions on the streets and markets. It’s hard for Americans to understand especially how football - the real football that we Brits invented - is the international lingua franca of cultures.
Even here in Dubai where I am enjoying going to the World Cup matches in nearby Qatar. The ‘water cooler’ talk around the office and out in the hotel bars and cafés has been about football, and nothing else. Because I work in the corporate world I’ve gone to my share of many World Cup champagne events and receptions sponsored by corporates and FIFA. Amidst the glitz and glamour, you realise football is seriously big business on a global scale.
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Sorry, I digress. But I guess it’s related as Beckham has come under harsh criticism for his ongoing role as an ambassador for the World Cup in Qatar. Beckham has been one of the most high-profile stars to support the tournament, appearing in several promotional videos, and has received a hefty sum of money for his work. It was reported in 2021 that former England legend Beckham signed a deal worth £15m-a-year for a 10 year deal, therefore making a £150 million in total. Beckham - as part of his brand - has long been considered an icon in the gay community. So his involvement in the tournament as the Qatari face of the World Cup has been met with upset and dismay by many in that community, which is their right of course.
As my luxury branding whizz friend put it, it’s hard to separate Beckham the footballer and Beckham the brand simply because from almost the beginning the two were entwined as Beckham’s football star shone.
It’s worth recapping that Beckham's distinguished playing career has been spent mainly with two of the most recognisable professional football teams in the world, Manchester United (his boyhood club) and later, Real Madrid. He built his reputation playing for Manchester United in the English Premier League when the English game, drunk on sponsorship money, began to grip the attention of the entire world. During his 10 years at the club, Manchester United dominated the English Premier League, which both then and now is widely recognised as one of the best and most competitive soccer leagues in the world - and of course the most watched.
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During his tenure with Manchester United, Beckham won six English Premiership titles, and was a pivotal member of the Manchester United team that won a unique football treble in 1999, garnering the Premiership, FA Cup, and UEFA Champions league in the same season. Though a midfielder, Beckham scored 86 goals for Manchester United. Beckham's fame, though, was less from his goal-scoring prowess than his ability to deliver pinpoint crosses, strike 40-yard penetrating through balls with unerring accuracy, and bend his signature free kicks around and over defensive walls. ‘Bend it like Beckham’ became a catchphrase made famous of a cute romcom movie of the same name.
Beckham's international career has been luminous. In March 2008, Beckham represented the England national team for the 100th time, making him a member of a very exclusive club. Only four other Englishmen, Peter Shilton (125), Bobby Moore (108), Bobby Charlton (106), and Billy Wright (105) had reached this milestone before Beckham. Beckham's stellar international career has included representing England in the 1998, 2002, and 2006 World Cup final tournaments, and he holds the distinction of being the first-ever English player to score in three successive World Cups. He served his country as its talismanic captain from 2000 through the 2006 World Cups. As captain, Beckham led his England team through example, including some at-times virtuoso performances such as his last-minute bending free kick goal against Greece that secured the England national team's qualification for the 2002 World Cup Finals.
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Such performances for the national team endeared him to the English public and Beckham's right foot was even referred to as one of Britain's "national treasures" by Hugh Grant's character, in the 2003 film Love Actually. This and other game-changing performances propelled Beckham mania to unprecedented levels, even prompting The Sun tabloid newspaper to call for Beckham to be knighted. Popular support was there, and in 2003, Beckham was awarded the Order of the British Empire (OBE) in the Queen's birthday honours list for services to football.
His importance to the national team was highlighted when a broken metatarsal bone in his foot, two months before the 2002 World Cup, bumped the death of the Queen Mother from the front pages of several popular newspapers. Prime Minister Tony Blair publicly implored the nation to be optimistic and the press, both English and foreign, urged their readers to pray for his swift recovery so that he could play for England in the tournament. Beckham recovered in time to be featured in the 2002 World Cup Finals, and scored the winning goal against England's arch-rival, Argentina, before the team was eliminated by Brazil in the quarterfinals. In the same year Beckham was selected as the 33rd greatest Briton of all time by the BBC, the highest position attained by any sports figure.
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Although Beckham is perhaps the epitome of the successful postmodern global sport celebrity, his soccer career has had its downtimes, during which he has endured much hostility from England's football fans and severe criticism in the press. Such occurred in the 1998 World Cup finals, when, against arch-nemesis Argentina, with the game delicately poised, Beckham was given a red card and sent off from the field of play for retaliating against an Argentine player. This meant that England was reduced to playing with 10 men, and although the team held the 11 players representing Argentina to a draw by the end of the game, but they were eliminated by a penalty shoot-out.
This lapse of judgement did not go unpunished. England's national pride had been damaged and Beckham was widely vilified in the media for England's premature elimination from the 1998 Cup. Typifying the negative newspaper accounts of Beckham's sending-off, The Mirror's headline tabloid headline read "ten heroic lions, one stupid boy".
After enduring a season of terrace taunts from opposing team fans, Beckham gradually rebuilt his football reputation and popular appeal. Indeed the season after, he played a pivotal role in winning three trophies, the Premier League, the F.A. Cup, and the European Champions League, aptly dubbed the treble, with Manchester United in 1999 in Barcelona.
As his field performances improved, so his image reached iconic status. It peaked in April 1999 when Time Out magazine went as far as to portray Beckham as a pseudo-Christ-like figure and featured him on the front cover in white trousers and see-through shirt in a pose evocative of Christ and the crucifixion. The caption read: "Easter Exclusive: The Resurrection of David Beckham".
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In 2003, Beckham left Manchester United for Real Madrid. They paid $41 million for his services as their president, Florentino Perez, sought to build a club of global football superstars known as ‘the Galacticos’ era. Beckham joined a team that included the best-known names in the sport, including Frenchman Zinedine Zidane, Spain's Luis Figo, and Brazil's Ronaldo. This turned out to be an ill-fated strategy as despite their galaxy of football super-heroes, Real Madrid only won one trophy, Spain's La Liga title, during Beckham's time at the club.
Commentators at the time, though, noted the club's upturn in commercial appeal and speculated that the true impetus for the transfer was more Beckham's global celebrity and iconic appeal rather than his playing ability. There is some truth in this. Some commercial synergies were evident with both Beckham and Real Madrid having sponsorship deals with Adidas and Pepsi. Both gained from Beckham's Spanish presence. Real Madrid's commercial revenue from club merchandise sales, such as replica shirts, increased 67% in Beckham's first season alone.
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The acquisition of Beckham also helped open up new markets in Asia and the United States with exhibition matches and tours. Such was his impact that it was claimed that the "Beckonomics" of the transfer helped to propel Real Madrid past Beckham's former club Manchester United as the world's richest club in 2006 (according to Deloitte Annual Review of Football Finance, 2006 - the bible of football economics).
Beckham has always had his critics, many of whom note that his off-the-field persona masks deficiencies in his on-field performances. Such critics cite that Beckham is "less than the complete" football player, while claiming that he is too one-dimensional in his abilities to deliver the telling through ball, the in-swinging corner, or the pinpoint crosses and free kicks. They point to his lack of genuine pace, his underdeveloped left-footed play, his poor heading, and his dearth of one-on-one dribbling skills. These deficiencies, they note, despite his stellar offensive set-piece play, limit his overall team contribution at the highest levels of the game.
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The career of David Beckham, celebrity soccer player, has had its highs and lows. But through it all, one thing has remained constant, David Beckham has rarely ventured out of the media or the public eye. For a decade, from his 1995 debut for Manchester United, his career went from strength to strength, his on-field brilliance matched only by his soaring marketing appeal in a sport that massively commercialised in the 1990s.
But as he hit his thirties, the Beckham star began to fade, and from 2006, his career has experienced turbulence. After resigning the England captaincy in the aftermath of England's disappointing exit at the quarterfinal stage of the 2006 World Cup, Beckham was subsequently dropped from the England national team squad in August 2006. In 2003 he moved from Manchester United to join famed Spanish soccer club, Real Madrid. By the end of 2006, he could not hold on to his first team place and it seemed that Beckham's fabled soccer career was declining. As he fell from footballing grace, Beckham's commercial celebrity appeal also eroded as he lost several lucrative endorsement contracts, most notably as the face man for Police sunglasses and the brand ambassador for Gillette.
However, just as everyone was writing him off, Beckham, not for the first time in his fabled career, reinvented himself. The football and entertainment world was stunned in January 2007, when he signed with the Los Angeles Galaxy of Major League Soccer (MLS) in the United States, and the next phase of Brand Beckham was re-invented. It began in sensational style. In a sports world unfazed by gargantuan sports contracts, Beckham signed a contract that amazed even the most hardened of sports commentators. Worth an estimated $250 million over five years, Beckham's Los Angeles Galaxy contract was signed only after the passing of a new MLS rule, the "designated player rule" (subsequently dubbed the ‘Beckham rule’), which permitted MLS teams to pay above the salary cap for two players.
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The contract was stunning, but fully reflected Beckham's global football notoriety and his Hollywood good looks. Carefully crafted by Simon Fuller, the architect of American Idol and former manager of the Spice Girls, Beckham's MLS deal dwarfed that of marquee athletes in the traditionally mainstream American sports of American football, baseball, and basketball. Beckham's contract was thought to be justified by his popular and global appeal. It enabled him to benefit financially from all his image rights, related sponsorships and endorsements, as well as sharing in team replica shirt and club ticket sales. In effect Beckham's contract made him a partner with the Los Angeles Galaxy's owners, the Anschultz Entertainment group.
The Beckham signing was deemed a watershed moment for U.S. soccer but also for Brand Beckham. It opened doors in Hollywood for Beckham and his wife, Victoria. The combination of Beckham's persona, English, tall, lean, good looking, with glittering athletic skills, and a celebrity wife, Victoria "Posh Spice" Beckham, was tailor-made for Hollywood, Los Angeles, and the MLS. It provided Beckham with new opportunities to generate excitement in U.S. soccer, reignite his soccer career and also to ply his looks and commercial skills in the world's most lucrative marketplace - Hollywood.
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There is no question that it has been Victoria Beckham who has been the power behind the Beckham throne. Victoria Beckham never claimed to be the best singer in the Spice Girls, or the best dancer either. Nor was David Beckham necessarily the greatest footballer ever to wear a Manchester United shirt. The team’s former manager Alex Ferguson once said he had only ever worked with four world-class players, and didn’t include Beckham on his list. Yet, by dint of hard work, strategic decision-making and a remarkable ability to stay likeable even while becoming preposterously rich, the Beckhams have achieved the goal Victoria identified back in 2001, when she wrote of wanting to be “as famous as Persil Automatic”.
They have evolved beyond mere celebrities into a fully fledged brand, a household name as familiar and comforting as your daily breakfast cereal or family car. What they seem to have understood is that fame comes and goes, but brands have the power to get inside your head.
They had met in 1997 at a charity football match, although each already had their eye on the other. (As David Beckham noted in his autobiography: “My wife picked me out of a soccer sticker book. And I chose her off the telly.”) Within two years they had got engaged, had their first son, Brooklyn, and married; it was shortly after the wedding that the red tops coined the phrase “Brand Beckham”, describing the way each boosted the other’s already significant pulling power.
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When he and Victoria first got together, they were the first celebrity couple you could have on both back page and front page. There wasn’t a part of the paper they couldn’t feature in, a conversation that you couldn’t find a way of fitting them into. The timing was perfect - just as football was evolving from a sport into a 24/7 entertainment business. From the start, both partners embodied not just glamour but the highly appealing values of groundedness and hard graft. He was the son of a gas fitter, who worked his way up in football through the academy programme; she turned out to be just as driven, doggedly establishing an unexpectedly credible new career in fashion when the Spice Girls folded rather than remain a football ‘Wag’ (Wives and Girlfriend of a celebrity sportsman).
Victoria Beckham has been the queen of reinvention. She’s constantly doing new things: establishing herself as a designer, bringing out a children’s wear collection, adopting new tech.
But it’s the licensing and sponsorship deals using David’s name and image that have quietly proved the money spinner. In the last decade, the Beckhams officially became dollar billionaires, thanks in part to the lucrative corporate tie-ins covering everything from watches and whisky to pants and skincare that David has amassed since retiring from football in 2013. (Her fashion label, Victoria Beckham Ltd, launched in 2008 and has yet to turn a profit, although that’s not unusual in fashion.) They may not be in the Kardashians’ financial league, but the Beckhams are a really good, British branded business whose core value is intellectual property.
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The approach the Beckhams took to brand building was uncommon for celebrities in that it was strategic, well-advised and purposefully planned. The alignment of their personal interests and passions with business and philanthropic pursuits, enabled the brand to be sustained over time. They’re not ‘going through the motions’. For example, Beckham’s role in football may have evolved from player to owner of Inter Miami football franchise, but it’s still sustained by his passion for football. The Beckhams were extremely forward thinking with their approach to building a ‘brand’ all those years ago.
Before the Kardashians came traipsing through the showbiz world, the Beckhams lead supreme. They worked hard, always had good people around them and their main objective was to protect the brand at all costs. It’s no surprise Brand Beckham is where it is right now as a global entity that shows no sign of slowing down.
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Through his world-class soccer exploits and his multiple off-field personas, Beckham has not just become a brand, but a portfolio of brands. A brand is an intangible "mental box" or a creation or an association that exists in the mind of the consumer that adds value to products and services. In Beckham's case his global popularity and iconic image has resulted in him adding significant brand value and goodwill to the various companies he is a spokesman for and the multitude of different products and services that he endorses. Together with his wife, Victoria, they actually have their own dVb (David and Victoria Beckham), brand label.
He is, in effect, not one brand, but an entire portfolio of brands, each representing a part of the chameleon-brand that is David Beckham. His marketing image broadens to embrace other brand identities and personalities. He appeals to aspiring youth as a ‘working-class-boy-made-good.’ To families he is portrayed as a loving father and adoring husband. To popular music fans he is the proud husband of Posh Spice. Behaviourally, his non-conformist tendencies appeal to youth's individualism. In the world of high fashion, his clothes, and metro-sexual appeal attract the attention of "fashionistas" worldwide. Celebrity Beckham's appeal is in the eye of the beholder - a commercial chameleon or floating signifier, whose appeal depends on the role and audience he seeks to address.
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Beckham's potent image as a wholesome, clean-living, devoted family man juxtaposed with his penchant for bending conventional rules maximises his appeal to multiple demographic segments. His masculine identity is firmly rooted in his athleticism. But a large part of Beckham's appeal can be traced to his non-conformity and contradictions or his androgynous blends of opposites.
Beckham's fashion sense resulted in extraordinary appeal among the Black community. He sported chunky jewellery. He used fashion to exude confidence and sex appeal. His hairstyles, clothes, and body ornamentation developed into an important part of the Brand Beckham iconic image.
Unlike most men, he changed hairstyles, and when he did it made news. When he met Nelson Mandela, South Africa's first Black president, he wore Caribbean braids. During the 2002 World Cup, he had a Mohican cut. His body is adorned with tattoos including a winged crossed tattoo on the back of his neck. Under normal (i.e., non-Beckham) circumstances, such adornments would contradict his working class roots, soccer prowess, and strong family image. But in the media he is anchored with a strong hetero-masculine image. This occurs in spite of his constant infringements of traditional working class football (soccer) culture that emphasises the strong masculine image and which normally vilifies any hint of effeminacy.
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Such characteristics unveil Beckham as being the style icon, who embraces the values of metro-sexual man. This image presents Beckham as well groomed and manicured, someone who moisturises regularly, and who with his wife endorses a line of fragrance brands. The Beckham body, hard and toned, is aligned with his metro-sexual tendencies and that also makes him a popular figure in the gay community. Far from discouraging this androgynous image, Beckham chooses to reinforce this "bi-sexual persona" through his choice of fashions as well as appearances in gay magazines.
Beckham's family-man image is similarly so robust that not only did his reported affair in 2004, with personal assistant Rebecca Loos, fail to substantially undermine his wholesome family image; his commercial appeal not only did not falter, it was actually enhanced in some regards. It transpired that his alleged affair seemed to reinforce his heterosexual credibility and his appeal as the working class hegemonic man. It also provided a counter-narrative to the notion that Beckham represented a kind of new age man emasculated by his allegedly dominant ex-Spice Girl (‘girl-powered’) wife who reportedly chooses his clothes and fashion accessories.
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Before the Kardashians came along and branded themselves in a very Americanised in your face kind of branding generated out of a sex tape and Hollywood notoriety, it was arguably the Beckhams’ who really updated and modernised the idea that a person could be a brand on the global stage. That idea has filtered down into mainstream culture and spread like a virus through social media. Instagram has turned millennials and Generation Zs into curators of their lives for public consumption, anxiously presenting an idealised version of themselves at all times, while professional ‘influencers’ now hire brand managers to protect the image on which their whole commercial edifice rests. At work, Generation Z are told to define their ‘personal brand’ if they want to get hired, promoted or simply noticed in a precarious and crowded freelance world.
For a human, famous or otherwise, to become a brand is more logical than it sounds. After all, the brand is just the part of a business that is associated with human qualities that trigger an emotional response in customers. Think of Marks & Spencer, and you probably think about reliability. Chanel means chic, Coke says feel good, Volvo spells sensible. As the explosion of choice on the high street has made customers more brand-aware, manufacturers have worked ever harder at imbuing brands with likeable characteristics to make them stand out. So it is a relatively short step from thinking that brands should have personalities to thinking that personalities could have brands, or a defined set of values to which employers and consumers will respond emotionally.
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As my friend working as a senior corporate branding consultant in the luxury market put it to me over drinks: “People buy people. No matter how good you are at your job, if I haven’t bought into you as a person - if I don’t like you and trust you - it isn’t going to work.”
Yet even this level of self-promotion makes some people balk, just as some balk at paying over the odds for something just because it has a celebrity’s face on the packaging. For while many believed that the point of branding is to act as a guarantee of quality, something shoppers can trust, increasingly consumers are starting to question what they are getting in return for an expensive logo. Today it’s not uncommon to see in parts of social media, the phrase ‘personal brand’ become a kind of ironic millennial in-joke, a byword for pretentiousness.
But both millennials and increasingly Generation Z have a complex relationships with their curated lives. A lot about the way we now conduct ourselves, professionally and personally, would be considered achingly naff a decade ago; that everything is now ‘content’; or that you can choose ‘public figure’ as a title on Instagram. But, my savvy friend working in luxury branding would argue that branding does help make sense of the kind of portfolio careers pieced together from different gigs and side hustles. She would go on to argue that we are in a sense all freelancers and that we’re multi-hyphenates. That doesn’t mean dilly-dallying in lots of different pies for the sake of it. It means combining several different jobs to guarantee a fulfilled and financially successful working life.
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There is an obvious downside to all this not withstanding that it has its practical uses as an umbrella for sheltering different work projects. To put it simply, branding can leave a person vulnerable. When the product is yourself, or an idealised version of it, it is very hard not to take criticism of that product personally. If you turn yourself into a brand then if you suffer, your brand does too - and vice versa. The expression ‘fake it until you make it’ comes to mind such is the pressure to keeping up appearances. The tendency of online social media when sniffing out inauthenticity is brutal and dehumanising. It’s definitely difficult to watch a character assassination of yourself take place online, by strangers who do not know you and take special glee in your humiliation.
And that is one downside of turning humans into products. We see ourselves as consumers first and it’s no wonder we just see others as products, disposable or impervious to hurt. When rumours swept the internet that the Beckhams were about to divorce, speculation immediately centred on what it meant not for them or their four children but for the brand, given that David’s marketability still rests on being seen as a devoted husband, father and general nice guy. Since the rumours turned out to be false, we will never know. Yet it was a timely reminder that, unlike Persil Automatic, people have feelings. Their lives can take unexpected turns, which most definitely aren’t on brand; they may get burnt out, or simply stop wanting to live in a goldfish bowl round the clock.
But the Beckhams show no sign of wanting to get out of the goldfish bowl glare. Indeed their own children have their own distinct brand within the Beckham brand. It’s an open question if the Beckham brand will run out of steam as the parents take a back seat and their children carry on the mantle as none of their children is terribly good or known for any one thing. In other words, famous for being famous. But as they have shown, that is not a handicap in these narcissistic days.
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Much has been made of the fact that Beckham has damaged his brand by taking £150 million to be the face of the football World Cup in Qatar in the face of criticism of the lack of LGBT rights in that Muslim sovereign state. He’s faced online and public backlash amongst the Western LGTB community and it seems his days as a gay icon are over. But critics have missed the point.
Beckham the brand is bigger than his gay icon status. Beckham is already a dollar billionaire and so £150 million is (relatively) not a lot in the long scheme of things. Beckham’s branding team know the future of the brand lies in the East. Indeed unless you travel or lived in parts of the world other than a Europe in decline and an America at war with itself, you cannot fathom how big Beckham’s brand is. The ‘gay style’ brand is a smaller piece of the Beckham brand pie.
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Beckham's global appeal is evidenced by the high percentage of people in Asia who recognise him. For many years, he appeared in 150 countries in Gillette shaver advertisements. The Japanese Meiji Seika chocolate and confectionary company made a three-meter high chocolate statue figure of Beckham as part of his endorsement of their confectionary before the 2002 World Cup finals. Beyond that, Monks at a Buddhist shrine in Thailand even moulded a gold-plated Beckham that people can worship.
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Beckham is not an ordinary brand. Beckham is a moving advertisement. What is evident is that Brand Beckham has undergone a metamorphosis from the early days when his appeal was predicated on his football playing ability to a more complex multifaceted brand. David Beckham is not just a brand with a distinct personality; he is a portfolio of brands, each emanating from the different roles he plays in life - football player, father, husband to Posh, fashionista, sexual icon, and so on.
We all play multiple roles in life - a man may be a father, husband, employee, and soccer coach for example. Each is a role that often requires different personalities to implement successfully.
In Beckham's case, each of his roles, through media scrutiny and marketing magnification, has become a separate brand - each different, but all managed by Beckham’s backroom marketing gurus. Each brand is similar, but has its own personality. In Beckham's case, each persona is a distinct segment, and from a business perspective, each is a profit centre. This is why his branding people rightly calculated that taking the Qatari deal was more lucrative in the long run than just being a gay icon in the west.
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To me David Beckham presents a unique case study of how a sportsman can transcend his sport by crossing over into the realms of entertainment and fashion. Although there are obvious lessons for other elite sports stars that desire to crossover into other arenas, it should be acknowledged that Beckham is thus far unique in the sports world in the way his brand personalities are leveraged in so many distinct ways than say Lionel Messi, Ronaldo, Neymar, or even Michael Jordan, Lebron James, Tom Brady, Tiger Woods, or Lewis Hamilton. Manchester United fans used to chant from the terraces "there's only one David Beckham." Today, while still true, it has been the successful leveraging of Beckham’s multiple brand personalities that have made him into a true global sports brand. In essence, Beckham is perhaps the ultimate in how savvy marketing can make the brand.
We talk less of ‘Bend it like Beckham’ and more of ‘Brand it like Beckham’. In other words, style over substance - which could aptly describe our current age of personal narcissism and self-obsession.
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Thanks for your question.
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