#btw there are definitely NUMEROUS verses of this song

[thattheater-kid]

Niffty: What are the states where Alastor can’t go? Arizona, Utah, and Ohio!

Charlie: Oh my!

Niffty: There’s three more states where Al can’t be. Texas, New Hampshire, and Tennessee!

Alastor: I’m also not welcome in Europe.

[qforqazaq]

Ninety One – Men Emes

Okaaaay, people, here comes a long-awaited comeback from Ninety One that screamed, no, shouted so much culturally significant meta at me I could barely handle it. Ironically, when I was watching reactions to this MV, most people were so bloody oblivious to anything that was happening on the screen that I was painfully restraining myself not to slam my head on the table, but then remembered "oh, right, that's why I'm running this blog in the first place."

Okay, let's start with the video, shall we?

The opening scene is obviously with Alem because if 91's song doesn't start with Alem there's something definitely wrong with it.

Anyway, we have Alem looking like a mo-fo mafia boss, a Kazakh Don, if you like, in an office that's practically littered with KZ references. First, your eyes might catch those weird looking symbols on the desk, which are actually Orkhon-Yenisei runes - a script of Old Turkic tribes aka one of the direct ancestors of Kazakhs - that I was going to talk about for ages, but didn't have a good excuse to. So thank you Ninety One for bringing that up, I can unleash my inner linguistics nerd upon people regarding the subject in a separate post. The runes are actually read from right-to-left (because that's how it works) as "l" and "r", although I'm not sure of their implied meaning here. My theory that means just that: "left" and "right", for whatever deep reason.

So, while you're admiring Alem's outfit and hairstyle as he's showing off his results of perfecting The Stare™ (I had a theory his stares are so intent because his contact lenses keep drying up and it's his attempts not to blink much when cameras are on), you notice not only that Samsung is the main sponsor of this production (is it surprising?), but also that there's a picture of random people on the background, and a funny-looking statue next to the window. Except for that is not a picture of random people, that is actually a photo of the leaders of the Kazakh national movement/autonomy against Communists in the 1910s - Alash Orda, which I'm probably going to elaborate on in another post. For now, I'll just say that these were the writers, poets, social and political activists, the Kazakh Intelligentsia™, who were later prosecuted and repressed by the Soviet regime. Very important addition to the set if you ask me, and very deliberately chosen.

As for the funny-looking statue, that is a miniature "Balbal" of Kültegin or Kül Tigin, who was the General of the Second Turkic Khanate of the same Old Turkic people who used to write in the aforementioned Orkhon-Yenisei runic script. We can talk about it later on, for now, I can only say that 10 seconds into the video and my inner history nerd was screaming very much delightedly at these references. Didn't expect that much meta in such a short amount of time, eh? And we didn't even mention how cigars are allowed now, along with the whiskey-looking tea in a tumbler.

Anyway, then we are abruptly cut to AZ and, shortly after, ZAQ with an eagle. And no, it's not just a "lol, look, a bird", that's the Golden Eagle, a species that was trained and used for eagle hunting by the Kazakh nomads for centuries. Which is why we have it on our flag too. Btw, extra kudos to ZAQ for delivering his lines while having an eagle on his arm without its hood. I would have been more than slightly concerned if I were him.

If you don't know much about that aspect of nomadic life in Central Asia, I recommend watching the critically acclaimed documentary film The Eagle Huntress about Aisholpan - a 13 y.o. Kazakh girl from Mongolia being the first female mastering the art. FYI, it is narrated by Daisey Ridley aka Rey from Star Wars. Watch it.

The scene is black and white, and AZ and ZAQ are wearing suits which look very agreeable.

Then, we have the bridge that is delivered by very blond Bala, which isn't the best look on him in my opinion, but he's wearing a suit too, which is always a good idea. Bala, you must know, has perfected his camera acting and now successfully flirting with it without so much as breaking a sweat. Good job Juz, you know what you're doing.

Now, when we're done sharing niceties, can we, please, focus on the background - which is, of course, all lofty and fiery - specifically, on those symbols carved on the wall? And what are they? Yes, you guessed right: the Orkhon-Yenisei runes, yay. FYI, it says "QAZAQ", in its very palindromic fashion - the meaning here, I assume, is quite self-explanatory.

In one of the cuts we see that Bala is actually there with a dog. And, guess what, it's not just a dog, it's actually a Tazy - the Kazakh national hunting breed, of which, quite frankly, I did not know anything before researching for this MV. See, even I'm being educated here, I feel so enlightened.

After that, we have the chorus, and all five of them are first standing and then walking like a bloody band of gangsters, all suited and effortlessly cool, as if towards an important tét-a-tét with a competing band. My immediate association was Crows: Zero (I'm sure, my fellow Japanese weeboos get what I mean) - lots of shonen swag and badassery. I approve.

In the meanwhile, Bala is showing off his moves, again, very at ease, chill and relaxed.

Chorus moves to the second part of the song with another rap verse from ZAQ. Do you remember that set in the previous black-and-white scene with the rappers? This one is that same set i.e. a carcass and insides of a Yurt - a traditional nomadic portable house used by Kazakhs for centuries. We see ZAQ sitting in what looks like a Khan's throne with battle spears and fur skins of wild animals. And no, nobody is trying to offend animal rights activists and humanists, just trying to showcase the culture here, alright? As you've noticed hunting has always had cultural significance for Kazakhs, and, well, it's survival in the bloody Eurasian steppes we're talking about here, with windy -50°C in the winters you've got to wear something to protect from freezing over, you know.

ZAQ delivers his lines in his usual very efficient fashion, and we cut to Ace walking over to the race track, very stylishly so that it might as well be a car commercial, to a parked Ford Mustang (and, yay, we've got a budget for a nice car now!) that's drifting its tires out in the shots in-between. Did I mention Ace's wearing a suit? I'm telling you, a car commercial.

I have a feeling that a Mustang was chosen deliberately, a subtle shoutout to horses as another culturally significant symbol and animal for Kazakhs. They could've gone for a Ferrari for the sheer visual effect of it, but I suppose Samsung is generous, but not that much.

And then, we have a chorus with a dance break. Interestingly, despite the numerous cuts and camera angles, and even blinding background lights that obscure the view, I did not mind how the dance was shot. The choreography itself is nothing short of cool: very laid-back, effortless, with easy open moves and a masterfully feigned nonchalance. I know I'm using cool and effortless a lot, but what can I do, they are the keywords for this MV. I like those claps btw, remind me of hilarious dances in Kazakh weddings lol. Very ironic. In either case, my compliments to Asiya for her work, bravo.

While you're still getting over the choreography, you're introduced to AZ casually lying among many ladies in night gowns, and yes, we now are allowing this too along with cigars and whiskey-looking teas in tumblers. Don't get me wrong, AZ is wearing a modest pair of black silk shirt with black trousers (can't say the same about his wild tricoloured mess of hair), and evidently still can't take his hands off his nose (he does keep rubbing it), but the whole scene, the wide shot of it, looks so unapologetically hedonistic that it might as well be a Gucci Guilty commercial. Well, Ninety One definitely went all Gucci in this MV, so associations are unsurprising. Scrumptious.

The only cultural reference we've got here is the neon rune "r" on the background when AZ is sitting up.

Then, it goes back to the chorus with the guys standing with more fire in the background. There are other cuts from previous scene including the one with Alem throwing off 10000 Tenge bills with that photo on the back while staring into the camera.

Conclusion? A+ to the production team, especially set designers, Bibotta for the styling, and Yerbolat for knowing what looks good and what doesn't.

All and all, it was a good MV, a good break from artificially colourful secluded studio sets.

Now let's move to the music.

The song starts with, what I thought, those weird sounds from some Japanese instruments, but upon hearing the chorus my immediate reaction was "wait, is it a hip-hop beat from the early 2000s?"

Honestly, it isn't a very pop song. It screams hip-hop, and I dare say, this song was meant to be performed by the rappers only, which was somewhat proven true given that AZ and ZAQ were both writers and composers of Men Emes. Its hip-hop nature shows even in the structure: there are no vocal verses, only a bridge and a chorus performed by the vocalists, and everything else is just rap. And oh my, that's some rap, indeed.

First, can we just address, that once again the rappers of 91 managed to sneak up another controversial line bordering with vulgarity? I am talking about the first two lines of AZ's rap here, those who don't know what I am talking about, ask me about it later. The audacity though, huh. In either case, that got an incredulous chuckle out of me upon realisation. Congratulations, boys, mischief's managed.

AZ was his extravagant self in general, wouldn't say he brought a lot of literary value in this track, to be honest. Well, especially compared to ZAQ (and it is always difficult to compete with ZAQ's lyrics), who's just unleashed the study of "how many words and rhymes with "u" and "ü" sounds I can shove into one rap verse while making it sound intelligible and meaningful." And did so successfully, I must say. Personally was always astonished how masterfully he manages to use the vowel harmony - one of the linguistic traits of the Kazakh language - weaving syllables to the whole other level of wordplay. Lyrically, all cultural references in the MV seem justified, given how ZAQ is lamenting over how "his nation is moving with a snail speed" and such. With this, he is brushing the socio-political problems in the country, it seems. And it is very promising, as in this country high profile artists don't risk doing that.

(Btw, a mention of Surtur was another delightful nod to my inner nerd who loves Norse Mythology, and a reference to Cthulhu was rather amusing. Lovecraft wouldn't've minded.)

I had many problems with voices in this track. For some reason, I couldn't recognise half of them. I only clearly heard Bala, Ace's voice became obvious only when he moved to an octave higher, and I didn't even realise it was Alem singing in the beginning. Was very shocked to know that it was ZAQ, not AZ, rapping with that higher voice in the second part before switching to his usual old school style. We're trying different things, I see, though I wouldn't mind them toning down their tuner game a bit. I know who's singing what now only thanks to the MV.

To sum up, it's a very different 91 song. Not that it's very astounding in its originality with blending different genres in one as you'd expect, but it's probably refreshing to hear something bold, audacious, yet simple, very hip-hopesque circa 2001 from them. It seems they're deliberately trying to diversify their audience throwing a track like that. Which isn't bad at all, I rather enjoyed it. (By the way, those drums in the bridge section sounded almost tribal. Just saying.)

Despite the MV and song screaming "WEALTH", "SWAG", "COOL" and "SUAVE", I do not actually think it was only about showing off. Well, of course, a part of the message was a la "look what I've got in the end, despite all your judgement" with "you're not me" and all that. However, I think it was also targeting and mocking the spoiled kids of corrupt government officials or just corrupt rich "bosses" in general who always act as if rules and law are not made for them. "Yeah, you're cool, but not the coolest, might be rich, but not the richest, and even good-looking but not really. Don't be so full of yourself, you're not the centre of the universe" kind of message. And that imagery of Alem as a mafia boss in his office is juxtaposed with all those cultural artifacts hinting on what is actually more important and valuable, especially with the Kazakh cultural leaders of the 20th century watching from the picture on the wall. And Alem throws those bills as if saying "yes, I'm doing that, but it's just money, so what." Even AZ looks somewhat lost and empty-eyed lying there among girls when he's not trying to convince you how envious you should be right now.

Probably it's me reading too much into this, I don't know, but the MV only amplified the feeling that you've got to read between the lines, it isn't all about bragging.

For now I'll give the MV 9 out of 10, and the song is a solid 7.

Peace out ✌️