#britz campervan power

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motorhome hire new zealand south island

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Campers in New Zealand cheap rent from 39 / day

You can go wild camping for a few days at a time, but then you have to empty the toilet and the rest of the sewage at some point. To plan your individual vacation in advance, it is important to rent a motorhome in New Zealand. If you only have two or three people on your tours, it is usually sufficient to choose a camper. In these agile and compact vehicles, you can quickly get through the city traffic of the big cities. The hot thermal springs at Hot Water Beach are another attraction. Water sports enthusiasts are planning a stay in the lively surfing town of Whangamata next. The article is well written. You gave us valuable tips. And really made you think in some places. Many thanks for that. nothing to shake and I would recommend the visit to everyone.

Where to stay in New Zealand?

This journey begins in Auckland, where you can enjoy a great view of the area from the Sky Tower. Are you interested in culture? Then Christchurch has several interesting museums to offer.

Camper New Zealand: rental company

All beauties are either connected with excursions or long hikes.

With the exception of private campsites, there are rubbish bins and waste disposal stations everywhere.

If you would rather experience the nature around Wellington, you can, for example Visit Kapiti.

You should therefore have an international driver's license issued for your New Zealand motorhome holiday.

You can reach the viewpoint by car or after a short hike.

The campsites are set up for these vehicles, a parking space with electricity connection costs from about NZ $ 15 per person (depending on the equipment and travel time). For 6-8 weeks it will not be worth buying a camper, as you have to plan a little time for the purchase and sale. The New Zealanders love camping and accordingly you will find great pitches for you and your camper. From the luxurious holiday park with pool and sauna to the natural camping sites of the New Zealand Ministry of the Environment, called DOC, everything is included. Otherwise we find ourselves in many passages of your report. Our bigger experience there was the helicopter Britz campervan flight to Tasman with touchdown on the glacier - overwhelming! Now you get goosebumps. I heard that more often with the Abel Tasman and would do it more extensively next time. Due to rain on the second day, a planned canoe tour fell into the water and the passage was not as spectacular for us as other places. Electricity in the camper is a big topic, to which we have dedicated an extra article here. There are usually power connections at private campsites and the camper charges itself again and again while driving.

"Self contained" is not such a spaceship, and it is certainly not suitable for weeks of camping . But at least you can use it to sleep in the car if necessary and thus explore more remote areas or spend the night spontaneously. All rental cars from Maki Car Rental are fully comprehensive and theft insurance (CDW, TPL, TP). Unfortunately I have no experience or contact person for long-term parking in New Zealand. During your RV vacation in New Zealand you will visit many breathtaking and unforgettable sights. Simply enter your desired travel dates in the search mask on the left and limit the search results using the appropriate filter settings. Our friendly and experienced team will now check the availability of our vehicles and answer you within 24 hours.

[goldandcocaine]

Motorhome rental New Zealand Campervan Rental

New Zealand with your own motorhome? It will be difficult! So before the dream vacation you have to rent a suitable camper. Protected bays, secret beaches and calm waters can be found here. In the romantic mountain and water world you can experience the breathtaking nature or take a boat trip. You can easily get to Marlborough by ferry. You will experience even more nature in the next few days. For example at the northernmost point of the island in Cape Reinga or in Rotorua with many geysers and hot springs. We pass idyllic hilly landscapes, the cinematic home of the "Shire" in "The Lord of the Rings", along picturesque small islands and on the Whangarei Heads Tourist Drive, where you can expect some of New Zealand's most spectacular panoramas. You will also marvel at the spectacular Lake Taupo and thousands of years old volcanoes. Fascinating routes await you all around Christchurch and Queenstown. Cultural highlights, a vibrant nightlife and a wonderful nature in the immediate vicinity. Anyone exploring New Zealand with a motorhome can hardly miss a visit to the metropolis Auckland. Arriving by ferry from Wellington is Picton. This small town is often only described as a transit station and yet it offers a lot of beauty, e.g. the small sea museum at the harbor. From Picton it goes via Nelson towards Greymouth. If you want to stay on the floor, we recommend visiting one of the many museums. How about, for example, the Auckland Art Gallery Toi o Tāmaki? Or would you prefer to learn something about transportation and technology? Then a visit to the Museum of Transport and Technology is just the thing for you. A stroll in the botanical garden or in Cornwall Park is also more comfortable. That's fine. However, not all camper rental companies in New Zealand offer that you can rent the camper directly from the age of 18.

New Zealand caravan rental

The sockets in the camper only work if you are connected to the power.

If you don't find what you are looking for on the current trips, it is worth taking a look at our New Zealand -Touren.de page.

After an extensive swim, one of the most beautiful routes to Napier with enchanting valleys awaits you.

A lot of fun and an unforgettable journey.

>

That means that the camper has a toilet on board

|must .

Which vaccinations are necessary for New Zealand?

New Zealand is located in the southern hemisphere. All New Zealand islands are isolated in the southwestern Pacific Ocean.

Wild camping is common in New Zealand. It is sometimes the cheapest form of camping in New Zealand. However, there is a requirement to have a self contained camper. This means that the camper must have a toilet on board. You can tell whether the camper is self contained by this badge.

How long is the North Island of New Zealand?

Prices in New Zealand: the rules of thumb The North Island is generally more expensive than the South Island. Petrol is much cheaper in large cities than in the surrounding area.

If you want an adrenaline kick, you can even jump down the tower from a height of almost 200 m. Things are more cozy in the Orbit Restaurant Britz campervan in the Sky Tower. There you can enjoy the wonderful view with a delicious meal. You also have a great view from the Auckland Harbor Bridge.

When should I rent my New Zealand camper?

Most New Zealanders are on vacation from Christmas to January (their summer vacation). And in my experience, there are a great number of kiwis on the road and on campsites. Every year in February you can visit the Art Deco Festival in Napier for the third weekend and experience a colorful street festival with music and costumes. The Buskers Festival in Christchurch takes place for ten days in January.

[uncannymeme]

Siri saves students after falling into the Winnebago

To do this, log in with your maclife.de account or fill in the fields below. Of course, we do not want anyone to find themselves in a similar situation, but the smartphone's voice assistant can be saved if you are no longer able to operate the smartphone yourself. Gael Salcedo maybe life.

Knowing and considering the social doctor status, but definitely with the life experience that a "Dr." in the résumé does not make you all-powerful. After completing his doctorate, he thought that the world of work was raging around him. But she kept turning without him. You may recognize a certain longing for silence in his dark, always open eyes. But naming is not one who shies away from life.

Rental terms Best Time RV

The US freeway - if you really just want to make a route, you should definitely take the expressway, but otherwise you can often get along on highways just as quickly and see much more of the surroundings. Almost every larger motorhome has a generator that delivers energy even without an external power connection. 30 years of experience in RV rental. The mobile homes are very family-friendly with a three-point bracket for child seats, which you can rent at the rental station. Would you like to discover Florida with a motorhome, but have not yet dared to do so because you are not familiar with either Britz campervan a motorhome or the remote tourist corners of Florida? We are happy to help and all in German. The instruction in the vehicles, the manual and the prepared route suggestions are all in German. If you have any problems on the way, you can contact us by phone or email at any time. The Marco Polo can now be operated via app, mobile phone and voice. Thanks to its modular design, the vehicle can be customized thanks to a so-called “ramp track system”, a rail system on all windows. Here you can attach hooks or storage boxes.

You can find detailed information on the early takeover and transfers in the rental conditions.

The rate indicated, on the day of booking the vehicle, applies to the entire rental period.

However, its operation is charged extra by the landlords and is not allowed everywhere.

… Are offered by most RV rental companies. If you are flexible, you can also get a real bargain on transfer journeys that have arisen from a one-way rental. Yes, please send me current offers and news by email. In a small space, the compact van offers you the same advantages as a motorhome.

Motorhome rental with dog * Large alcove 6 per * WoMo No. 545 from

From 3 days the normal rebooking rule applies as previously explained. Condition, and for which discount rates were used that reflect current market assessments of the uncertainty of the amount and timing of future cash flows. ... are specified in "feet" in the USA. You should know exactly the width and, above all, the height of the motorhome, so that you don't notice too late that the bridge you wanted to cross under was too low.

If you have booked a one-way rental, the return fee including local tax will be charged in addition to the cancellation fee. The motorhomes are handed over with a full tank. We act as an intermediary and offer a turnkey solution for people who want to rent RVs privately. Additional comfort features include a microwave, a stainless steel sink and a fridge-freezer. An LPG connection and a water treatment system are also available at the Boldt. The price for the Boldt is at 185,000 US dollars, which is currently the equivalent of 163,660 euros.

[guruofawesomeness]

RV Rental Australia & amp; New Zealand

Family-run company with excellent service! Our personal experiences with Cruisin 'Motorhomes are without exception positive. The communication with the landlord is excellent, the vehicles are well maintained. Small provider with very good service and new vehicles. A one-way fee is charged here, which in most cases does not have a major impact on the price, considering that you would otherwise have to book the ferry ride back. The ideal round trip for those with an insatiable thirst for adventure! The combination of unique landscapes and action-packed activities and hikes promises the ultimate kiwi experience. It starts with a top-class adrenaline kick at a bungee jump in Auckland. The flex rate is based on supply and demand and is redefined by the landlord at least once a week on Sundays. - for combined rentals in Australia (for Britz, Maui and Mighty) and in New Zealand (for Britz, Maui and Mighty) applies a > also the cheaper long-term discount for the entire rental price if the rentals are carried out within 3 months and are booked at the same time. However, the liability reduction insurance or the all-inclusive option are not added up, but are calculated and calculated separately for each rental day for each country. Australian rental company that has been active in New Zealand since 2003. Apollo rents vehicles from its own manufacturer Talvor and has one of the most modern and largest vehicle fleets - you always get an offer here. The lessor does its best to make the booked vehicle available; However, the lessor generally reserves the right to provide a comparable or larger vehicle category at no extra charge if the originally reserved vehicle is no longer available for any reason. Any additional costs that may arise (e.g. for extras, fuel, higher prices for ferry crossings, etc.) due to a different vehicle category cannot be claimed from the lessor or the organizer.

Dunedin

The goal now is that this will be the trip with your best memories.

If you book a camper for at least 14 days until June 30, 2019, you will receive a discount of NZ $ 50.

You can find more current offers, some of which can only campervan hire New Zealand from NZM Rentals be booked for a short time, on our Specials page.

Then you definitely need a five-seater, i.e. a large motorhome.

The equipment is also crucial for choosing your camper in New Zealand. This includes the equipment of the kitchen. The charging adapter had too little power. I had to refill a tire every 3-4 days.

Maui - River

the Coromandel Peninsula with the Hot Water Beach and only if you have time, Bay of Island, Cape Reinga and Ninty-Mile-Beach. For the last few days in Auckland I would give up the Womo and take a hotel because you don't need one in the city.

For bookings of 5 or more vehicles as well as for longer rents over 100 days, prices and also separate rental conditions must be requested from Maui in particular, this also applies to multiple rentals that add up to more than 100 days. We recommend booking the Maui Inclusive Package. This includes a deductible reduction to $ 0, vehicle overturn insurance, extra driver fee, camping table & chairs, 1 GB of data per rental, bed linen exchange and child seats if desired. maui campers nz tags >

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Rent a motorhome, discover Auckland - TUI CAMPER

Motorhome rental in Auckland: The ideal vehicle for every need

We have looked around for you and introduce them to you. You do not need a visa to enter New Zealand, but a passport - this must be valid at least three months after the return date. In addition, do not forget to exchange the euro for the New Zealand currency, the New Zealand dollar. While it can be very pleasantly mild and warm during the day, it just gets icy at night. We have had the best experience with premium insurance coverage ourselves and also advise you to add roll-over protection in New Zealand. This is the protection in the event of damage to prevent the camper from tipping over, which would result in total damage. In New Zealand it is sometimes really stormy and I find it comforting to have this protection. Easily as soon as you have the idea to rent a camper in New Zealand.

You will then reach Oamaru - there you should visit Koekohe Beach and take a closer look at the Moeraki Boulders - unusually large balls. When you finally got to Dunedin, you can experience wild animals up close on tours through the nature reserve Nature Wonders. The minimum age of all registered drivers for 2-bed mobile homes is 18 years. The camper handover went smoothly. And our RV in New Zealand was just great too. We were very happy from the first to the last day of the trip.

Apollo: Experience New Zealand's nature with high-quality vehicles

KIWI RV New Zealand accepts VISA and MasterCard.

If you book a camper in New Zealand for at least 14 days, Cheapa Campa will give you a discount of NZ $ 100.

In New Zealand there is a campsite in almost every place.

Die Equipment with cold shower and without power supply is rather spartan, but the low price makes up for it.

you can see here on the Auckland page in the thumbnails.

Every year maui equips most of the NEW motorhomes in the country - no one will overtake maui on the way! Our reputation as the highest quality RV home brand in New Zealand is based on the superior quality of our vehicles and services, which we have provided for 25 years. Our unsurpassable service, a free travel folder and our nationwide customer service program - all of this assures you of a completely carefree travel. The best time to rent a campervan in Auckland is during the summer months from December to March. In the Takapuna Beach Holiday Park, for example, you can park your vehicle right on the water. The facilities include a kitchen, showers, a kiosk and the possibility of fishing. With our CamperDays portal, we also help you to quickly and easily find the right motorhome offer for your trip. you can see in the thumbnails here on the Auckland page. Clicking on it leads to the profiles of the vehicles offered, the features of which are presented in detail by the rental company in English. Whether you are looking for something to knock on the ear (lowball) or if you prefer a mini apartment on wheels (double up) - we have something cheap for you. We offer a range of new and used motorhomes for sale. Our new vehicles are 'New Zealand Made' certified and built to the highest standards. The production of these vehicles takes place in our own carpentry in Auckland. Tipping is not common in New Zealand, neither in restaurants nor in bars. If you are satisfied with the service, it is at your discretion whether and how much Britz campervan you want to tip. There are no additional service fees. Since Germany has a visa agreement with New Zealand, you do not have to apply for a visa for a holiday. During such a tour, travelers drive in their own car or rental car and retreat to the attached living area in the evening. Please note that the vehicle is suitable for the corresponding train load and, if the trailer weight exceeds 750 kg, you need a special driver's license to travel through New Zealand with a caravan. New Zealand just cast a spell on me. I love the unique nature and beautiful landscapes.

[akatsuki--konan]

renting a motorhome from anywhere in Germany

FOCUS Online Classified Ads

A specified vehicle age is not guaranteed. The landlord and the organizer cannot be held responsible or liable for any such deviations. Rental vehicles can show signs of wear.

Modern New Zealand [edit

You should definitely try New Zealand salmon. Since food in New Zealand is expensive and food is even more expensive, I bought almost all the time and cooked it myself. With a few exceptions. For example, in the afternoon after the hike to Mueller Hut and back in Mt.Cook / Aoraki National Park. So in Mt.Cook Village at The Old Mountaineers Cafe Bar & Restaurant I treated myself to a salmon bagel in the sunshine and with the best view of the mighty mountains as an afternoon snack. - A small disadvantage is that you first have to go to London - and on the way back from London back to Germany. because the flight connection no longer exists. And we haven't dealt with Emirates via Dubai for a variety of reasons. Independent of the problems and constraints of everyday life at home. We drift timelessly from the beauty of the country. Topics are e.g. New Zealand history, authors and shopping tours. A practical app if you want to drive and / or camp on your own. CamperMate lists all tent and campervan parking spaces, free WiFi hotspots, public toilets, supermarkets, gas stations, hostels and more.

And if you do, you should only exchange cash and not fetch money with a credit card; because that can be even more expensive.

This app suggests what to do next based on your location, the time and the current weather to see or do in Auckland.

of course, which you don't have with you; you want to go to New Zealand.

The Britz HiTop Camper is an extremely practical and comfortable camper.

With the comprehensive price comparison, we take into account the most renowned motorhome rental companies worldwide and compare the most important rental criteria clearly and transparently. In contrast to many other providers, you don't have to fear hidden costs with us - your dream vacation is just cheap campervan hire NZ a few clicks away! If you are looking for a rental car instead, you will also find a worldwide rental car offer with us. Sure, you will certainly find cheaper offers when browsing the Internet, especially from backpackers or kiwis directly on Facebook or TradeMe. However, caution is required. for the national holiday. In 1974 the holiday was celebrated for the first time nationwide and has since been a constant reminder, on the one hand of the historic signing of the contract and thus the foundation of the nation, and on the other hand of the failure to keep the promises made to the former indigenous people of the islands, the Māori.

the government power back. She was now trusted to save the economy and government finances. Although New Zealand does not have a constitution written in a single document, at least the Constitution Act provides information about which other laws and statutes have constitutional status. also neat (in the German sense) but with less equipment. Ferry crossing north / south island with the Interislander ferry. I. d. R. The interior of the country is covered by hilly land used for agriculture and forestry. New Zealand and the territories associated with it are in four different time zones, the main islands use the NZST, which corresponds to UTC +12. the amounts of rain even as 8. New Zealand is nicknamed the "Youngest Country in the World" due to its very late human settlement. The first settlers may have landed as early as 1000 BC. coming from the Polynesian area, but this cannot be confirmed with certainty. What is certain is that at the beginning of the 14th Discovering campervans nz

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A Guide To New Zealand Camping For A Worthwhile Trip

A Guide To Camping For A Worthwhile Trip It is hard to dispute the immense enjoyment people from so many walks of life derive from camping. To truly maximize your next camping adventure, you will need to possess a good number of valuable tricks and tips. The article that follows is chock full of useful information sure to help make your time in the great outdoors a huge success. You don't have to be a boy scout to be prepared, if you plan to go camping in New Zealand. One of the first rules is to be sure to tell somebody where you will be. If there Britz campervan isn't an exact location to give, then give a general idea of major roads nearby or even GPS coordinates if you know them and give a timeframe of when you plan to return. Plan accordingly when it comes to food. It is a hassle to make room in your car for all the food you need. However, proper nourishment is crucial when you are in the woods. Also, items that are fairly inexpensive in your local store often carry a higher price tag near camping sites. Bringing enough food means that you will save money and keep everyone in your family in a good mood. Purchase a quality tent. It can be tempting to score a good deal on a tent, but you want to find something that can hold both you, your family members and your belongings. Try visiting a store that specializes in outdoor gear. They tend to have well-made products that will last for a while. When it comes to food, bring only what you need on a New Zealand camping trip. Extra food out in the wilderness is a calling card for wild animals to come visiting your campground. If you do find that you have additional food, tie it up in cloth and handg it as high as you can in a tree away from your immediate campground. This will help keep you from unwanted animal introductions. When going camping, make sure that you bring the right sleeping bag with you. Some sleeping bags will not keep you warm when the temperature dips below 40 degrees, while others will have you sweating all night long because they are too hot. The label on the bag usually will tell you what kinds of temperatures are appropriate for each sleeping bag. Bring oranges with you since they are great for snacking and repelling insects. Use the peels to rub your body down. It is a low-cost, chemical-free way to keep bugs away. Bring a first aid kit. Camping is fun. It can also be a bit dangerous. Always be prepared. Small scrapes and rashes can be especially common out in nature. Bring along an emergency first aid kit full of anything you might need. You'll be happy you did if something goes wrong. Make sure you observe the campground rules and regulations. One of the biggest concerns is trash and also noisiness within a campsite. People often think that people can't hear them, but noise travels far in a campsite. It is extremely difficult to have any privacy, especially when people are supposed to be observing quiet hours. While camping seems synonymous with a campfire, that campfire doesn't necessarily have to be made from wood. In fact, it might be safer and easier to use a portable campfire unit powered by propane. For the most part, these units are permitted unless there is a fire ban in place. Marshmallows taste just as good from these units as they do over an open, wood-burning fire, too. Make sure that you bring things to occupy yourself when camping. Create a good scavenger hunt list, pack some fishing poles and carry along some board or card games to entertain you while sitting in the middle of the woods. Children often complain that they're bored wherever they go, so bring along as many items as you can think of to keep them entertained. The array of individuals who enjoy camping is surprisingly diverse. The common link that connects all experienced, skilled campers is their advanced level of knowledge on the topic. Heed the recommendations contained in the piece above, and you can join the ranks of seasoned campers who find the experience to be among the very best on earth.

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Advice For New Zealand Camping - Dont Begin Without Reading These Pointers

Advice For Camping: Don't Begin Without Reading These Pointers! In an age filled with technology, electronics and a daily battle to escape from these communication pressures, vacation time should be as far removed from these intrusions as possible. Escaping into the great outdoors for some fresh air and no power outlets is always a great option. Everything you need to know about camping in New Zealand but were afraid to ask can be answered in the following article. As a courtesy to other campers, don't leave your lighting on overnight, if you are close to others. Pack a timer that you can attach to your lights that will automatically shut them off after a certain time. Leaving lights on overnight is a popular complaint among most American campers! When going camping, try to buy non-perishable items to eat. There are no refrigerators in the wild, so everything you bring has to be kept in good order. You can certainly bring a cooler to put food in, but the cooler will be added bulk on your trip. Therefore, make an effort to bring more non-perishable foods than perishable. A Frisbee makes for excellent support under paper plates, and can avoid the usual camping spillage and drops! Grab as many of them as you have around your home or yard, or pick up a few at your local dollar-type store. They conveniently stack for easy, space-saving packing and are tremendously helpful with little one's meals. Camping often sounds like a great deal of fun, and it is; however it does require some special preparation. Before going camping for the first time, make sure you have done some research on tents, food and wildlife survival. It can make the difference between a great trip and a dangerous one. Take along a box with essential supplies when you go camping in New Zealand. Include things like stick matches, a flashlight, cooking tools and hand cleaner. Prepare in advance. Think about all the things you might need days before you leave on your trip, especially if you will be far from any store. Even when you're trying to get away from the luxuries of life, it can help to bring something nice on your New Zealand camping trip. Your favorite candy Britz campervan bar or some prepackaged creamers for your morning coffee are light and simple to bring along. A few small indulgences can make you incredibly happy. Clean up thoroughly when leaving a campsite. Try your best not to leave any trace of you at the campsite you stayed in. This is important, not just in terms of being considerate of other people. There are animals and insects that continue to live in the woods after you have left, so think of them as well. Bring some plastic totes or canisters with you when you go camping in New Zealand so you can store any food products you have opened. This will keep any critters from swarming around your campsite and it will also keep various wildlife from being attracted to whatever it is you have in there. Bring bug spray. If you forget your bug spray on a New Zealand camping trip, you will deeply regret it. Try a few different bug sprays ahead of time. Find something that works and doesn't irritate your skin. You also want to make sure that it isn't so greasy you'll be unwilling to sleep in it. Talk to your children and friends about the dangers and risks of camping before embarking on your journey. Show them pictures of plants that are poisonous so they know not to touch them. An indispensable item to pack for your New Zealand camping trip is Ziploc bags. You can separate items in your gear like sunscreen and bug spray so if they puncture they do not get all over your gear. You can also use them to keep items like matches and cellphones dry if it rains. Before you even leave your New Zealand camping trip, try practicing pitching a tent in your backyard or some other open space. People do not know how difficult pitching a tent can be; you do not want to get to camp and realize you have no idea what you are doing. Practice makes perfect! Now that you are a little wiser about the benefits of camping and what it can offer as a vacation choice, take some time to seriously consider this as your next vacation destination. You may be quite surprised at how much enjoyment it will bring to the whole family, despite the lack of room service!

[makeitwithmike]

The 10 Laws Of Visual Content Marketing [2017 Update]

By Paul Bingham

When we published the new laws of visual content marketing in March 2015, brands were just waking up to the power of visual content.

Unfortunately, far too many good brands were getting it wrong. Yes, they were experimenting and learning through trial and error, but we wanted to remove the guesswork. So, we put together the visual content marketing laws and included examples of brands doing it right.

The post went viral. It amassed over 2500 shares and over 8k retweets on Twitter.

In the past two years, the content marketing landscape has evolved. The way we market our visual content has changed too. It’s why we decided to re-examine the laws we created in 2015 and see how they had progressed.

The evolution of the laws of visual content marketing

Our criterion for re-examining the laws were simple. We wanted to see which laws had become obsolete, which ones remained as important as ever, and whether any new laws had developed.

Turns out, four of our previous laws no longer apply to the same degree in today’s world of visual content marketing. In their place, four new laws have emerged. And while the rest of the laws remain the same, the way they are applied has evolved too.

The laws of caption, social, credibility, and resilience no longer hold the same sway as they did in 2015. It’s why we decided to retire them. Instead, they’ve been replaced by four new laws:

The law of movement

The law of ownership

The law of diversification

The law of channel

The #1 reason visual content converts so well

According to John Medina, a New York Times bestselling author of Brain Rules, “Vision trumps all other senses.”

Your brain will retain only 10% of the information you heard three days ago. But if the same piece of information is presented as a visual, in three days’ time, your brain will still remember a whopping 65% of it.

Visual content in your marketing has become so important because it’s proven to beat text only content time and time again. That holds true for social media posts, Facebook advertising, websites and presentations. But the rules are changing as consumers become more savvy; that is why we’ve put together these 10 laws.

Break them and you risk making your marketing efforts less effective.

10 Laws of visual content marketing – the 2017 update

If you are looking to maximise your marketing effort, these ten laws will help you get on track and stay there. It’s time to buckle up and get reading!

#1 – The Law of Ownership

The question of who owns your visual content can be a complex one. As CMI’s Joe Pulizzi says “don’t build your content house on rented land”. In other words it is better to create a central place (your website) where you host all your content and share it on social networks or to your database from there.

But the law of ownership is bigger than the issue of where content is housed; it also relates to the rights to use the content especially as it relates to UGC (user generated content).

Just as you own the rights to your branded content, your customers and users own the rights to the content they produce. Just because their images feature your products, it doesn’t mean you can automatically use them.

If you are aggregating content from social channels then there are a strict set of rules and guidelines for re-displaying that content. It includes credit, links, dates and other criteria which you must display.

And if you can’t guarantee to follow that criteria you are going to need to get consent – either explicit or implied consent.

Using the “Law of Ownership” right

Wellington Zoo excels in the ‘owned’ content field. Their website features a ‘zoo content hub’ which displays auto-consented, behind-the-scenes footage snapped by the zookeepers. This footage is then shared on different social networks of their choice.

The image below was snapped by their zookeepers after they raised the platforms for their cheetahs. They included a fun fact, a behind-the-scenes update, and an amazing picture to capture the interest of their audience. The post got them hundreds of reactions and comments on their Facebook page.

#2 – The Law of Diversification

Brands need a variety of content to effectively tell their story. Although UGC is quickly becoming a vital part of any integrated content strategy, it is not the only way to relate to an audience.

Of course it comes to a consistent application of your predetermined strategy, and it’s important to decide your themes in advance.

Once you have done this, the trick is to simply mix up what you do: be adventurous and blend the content you share out to your network. This may involve using a combination of valuable UGC, quality brand content and carefully curated employee content.

There’s no set rule which dictates how to do this – but it is imperative to weave different formats together around a central theme and test what works best for your brand.

Using the “Law of Diversification” right

Travel Operators, Hello World, use an effective mix of branded content and UGC within their Facebook ads. The team noticed that brand content resonated well with prospecting audiences, while UGC significantly increased ad performance when retargeting a ‘warm’ audience. This diversification of content drove a mammoth 136% increase in CTR.

(Brand)

(UGC)

#3 – The Law of Movement

Did you know that 4 times as many consumers would rather watch a video about a product than read about it? Or that 1 in 4 consumers actually lose interest in a company if it doesn’t have video? We’re actually hardwired to respond to movement; it’s a biological human response examined in full by the team at Shuttlerock here.

It’s why your business must include video in its visual content strategy.

Thanks to Facebook live, Instagram stories, Snapchat, and Periscope (to name a few), creating videos is easier and cheaper than ever.

You don’t need to create videos that require big production budgets. A mobile phone is all you need. If that feels too amateurish, then you can turn your photos into video slideshows with text overlays, and music, and animation – the options are virtually limitless.

Using the “Law of Movement” right

Britz, the largest campervan rental company in Australasia, uses Facebook ads to showcase the places their campers can take you. Their use of still and moving imagery within these ads brings these travel destinations to life.

Britz isn’t the only company to do this well.

HelloWorld also transforms their still images into dynamic videos. Every time they post these videos on their Facebook page, they capture and hold the attention of potential travelers who are their target market.

These thumb-stopping videos are shared widely bringing them the exposure they wouldn’t have reached without using the law of movement.

#4 – The Law of the Channel

While the law of ownership is about hosting your content, so you retain full rights, the law of channel is about distributing that content for maximum exposure.

Every social network is different. Some have time length restrictions while others have published time limits. It’s why your visual content strategy needs to find the right channel for your content.

Remember, there’s no one size fits all. When deciding which channel to publish your content on, focus on your target audience. Where do they hang out and how do they view their content?

For example, if your target audience are teenagers, publishing your content on Snapchat might convert better than posting on Instagram or Periscope.

Using the “Law of Channel” right

Movember, a charitable initiative aimed as growing awareness for men’s health – ran a photo contest that showcased Mo Bros and Mo Sisters around the world who were growing, moving and getting together for men’s health. The campaign urged customers to share their favourite ‘mo’ pic on Instagram using the tag #Movember. Movember built hype for this campaign by interacting with users on Instagram, thanking them for their support and asking if they could publish their photos to their own social channels.

#5 – The Law of the Recent

When we go online, most of the content we consume is from today, or at best yesterday.

Content from last week is practically unreachable unless you’re looking for something specific. And content from last year has become history so ancient, it might as well be obsolete.

Skeptical? Test it. Go to your favorite social network. Open it up and take a look at your feed. Can you find a post from yesterday? Whilst algorithms are changing often, you’ll find content that is recent is prioritized.

Notice something else? The only way you can tell how recent a post is by the time stamp on them. Posts from today will either have the time they were published visible or tell you how long ago the post was made. E.g. an hour ago, five hours ago, yesterday.

For your content to be relevant, it has to be recent. The best way to do that is by time stamping your content or featuring topical events.

Using the “Law of Recent” right

Luna Park, an iconic Sydney amusement park, has created a social hub on their website where they curate and display new customer content.

They encourage visitors to upload their photos and videos or use the #lunalive hashtag on social media.

The result is a page full of latest, time-stamped content that gets updated by their visitors.

#6 – The Law of Consistency

Apart from engaging customers, the role of visual content is to reinforce your brand story. For that to happen, your content needs to have consistency.

Now when we say consistency, we don’t mean publishing visual content consistently. We mean that the combination of your different visuals equate to a consistent and meaningful story that reinforces your brand.

Two things to consider are firstly the content itself, the photos and videos need to have an aligned theme.

And secondly you can use other techniques. Whether that is in the form of a watermark, brand colors, hashtag, fonts, or even layout – the look and feel of your brand needs to be consistent.

The goal is to make your content memorable. To have it jump out at your audience, so they immediately recognize the content as yours.

With user generated content, having visual content that’s consistent can be tough. The mix-match of images from different customers and locations can result in a confusing content layout that fails to communicate your vision or story. That is where a good curation system will help.

Using the “Law of Consistency” right

Royal Caribbean, one of the world’s largest cruise ship companies, is a brand that uses a hashtag #SeekYourRoyalAdventure to create a consistent thread of user-generated content suitable for their target market.

While the content takes on a broad range of images, it remains a natural extension of their ‘fun-loving’ cruise excursions. And since the content is from their cruise, most of them feature the same backdrop i.e. the ocean, the cruise ship and its destinations.

Image Source

#7 – The Law of Personality

Because of stock photos, brands often fall into the trap of using bland and boring images. Thankfully, visual content has made it easier than ever to bring a brand to life.

The right visuals, including photos, videos, infographics, and even ads can add depth to your brand story and reinforce your vision.

One of the easiest ways to do so is to give your customers a “behind-the-scenes” look. Show them what goes into making or marketing your brand, post pictures from office events, maybe even how you brainstorm.

The more your customers know about the culture of your company, the more your brand’s personality will shine through.

Using the “Law of Personality” right

Charity: Water does this brilliantly. They have an entire section of their site devoted to how they deliver clean water to people in Rwanda, Uganda, Bangladesh, and more.

Through the use of striking images and ‘behind-the-scenes’ video, followers stay updated, engaged and interested in their work.

#8 – The Law of Relevance

Visual content needs to be presented in context. It has to be relevant, informative and well organized.

So if you’re selling a product online, you need to provide visual content for it and publish relevant content in the right place.

For example, if you are selling a particular line of clothing then not only do you need to put photos of it on the right web pages, you also need to put the correct user-generated photos on the right web page.

Using the “Law of Relevance” right

Urban Outfitters ‘UO Community’ and #UOONYOU hashtag takes care of this law by linking customer photos to their products. This powerful gallery uses a combination of branded and user-generated lifestyle images to show how well admired the brand is.

#9 – The Law of Quality

With cell phone cameras becoming more and more sophisticated, customers have learned to take great photos and shoot videos themselves.

With photo apps and image filters in the mix, brands can source high-quality content from their customers quickly.

Using the “Law of Quality” right

Travellers are notorious for spending hours on capturing the perfect ‘gram-worthy’ snap. Their editing skills are often second to none as they attempt to make our pictures look as incredible to others as reality looks to them. Cathay Pacific, a renowned airline, has capitalized on this trend by encouraging their travelers to share their best travel photos for a chance to win awesome prizes like a 10-day trip to Sri Lanka. The result: A hub of high-quality visuals for them to pull on for their own advertising.

#10 – The Law of Authenticity

Here’s the thing. People are more likely to trust a referral from a friend or relative than a company.

In fact, research has shown Millennials are even more likely to trust a stranger’s review than a company. It’s why user-generated content is considered far more compelling than any content a brand produces.

Photos and videos from your customers tell the real story of your brand and are far more effective.

The law of Authenticity states that your customers must be willing to stand by your brand by publicly aligning themselves with it.

In layman terms, if your customers are posting images and sharing their experiences, they should be linking back to you or tagging you in their social media updates.

Think about it. What would you trust more? An image or video shared by a company showing how happy and satisfied their clients are? Or the same thing shared by one of their customers?

Using the “Law of Authenticity” right

Travel Leaders is an international travel agency that worked to weave user-generated content throughout their communications. They used this imagery within their own Facebook ads to provide prospective travellers with an authentic, behind-the-scenes look at their travel packages on offer. The result… a remarkable 165% increase in link clicks with this UGC-oriented Facebook ad campaign.

Content never sleeps, and neither does your online presence.

Visual content is not a campaign that ends in a few days or weeks. It’s not a one-off thing. It’s an ongoing strategy.

Make creating, publishing, and maintaining visual content an essential part of your marketing strategy.

In 2017, visual content is more relevant than ever. In fact, it may be the only content your customers trust.

The question is, how will you use these laws to earn your customer’s trust, loyalty, and business?

Visual content is a MAJOR element of creating killer Facebook ads. If you’re looking to supercharge your Facebook ad performance (all without spilling your coffee) download our free CheatSheet for success here.

Guest Author: Paul Bingham, COO Shuttlerock

The post The 10 Laws Of Visual Content Marketing [2017 Update] appeared first on Jeffbullas’s Blog.

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