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RECIPE: Pollo in Guajillo (from Asada by Bricia Lopez and Javier Cabral)
This grilled chicken has gotten me through so many long days working at Guelaguetza. There were times when I ate it for lunch every day, sometimes with a big salad, sometimes with homestyle french fries, or with rice, beans, and tortillas. It tastes great any way you eat it and it reheats beautifully. This is a solid recipe to make on a Sunday and eat throughout the week. I purposely did not soak the chiles, in order to create a rustic marinade that has more texture; the flavor of burnt chile once it is grilled makes this chicken recipe stand out.
Serves 4
12 guajillo chiles (1¾ ounces/50 g), stems and seeds removed
½ large white onion (5. ounces/150 g), roughly chopped
8 cloves garlic, peeled
¼ teaspoon black peppercorns (about 12 peppercorns)
1 whole clove
1 tablespoon dried Mexican oregano
2 tablespoons grapeseed oil
¼ cup (60 ml) orange juice
2 tablespoons seasoned rice vinegar
2 tablespoons fresh lime juice
¼ teaspoon ground cinnamon
1½ tablespoons sea salt
2 pounds (910 g) bone-in chicken thighs
In a cast-iron skillet over medium heat, lightly toast the chiles, about 2 to 3 minutes on each side. Remove from the skillet and set aside.
In the same skillet, add the onion and garlic, turning once or twice until they are lightly charred, about 10 minutes. Remove from the skillet and set aside.
Add the peppercorns, clove, and dried oregano to the pan and lightly toast until they are aromatic, about 2 minutes. Transfer the toasted spices and oregano to a molcajete or spice grinder and grind until finely ground.
In a high-performance blender or food processor, add the toasted chiles, onion, garlic, ground spices and oregano, oil, orange juice, rice vinegar, lime juice, cinnamon, and salt. Blend until most of the chiles have come apart.
Pat the chicken dry with paper towels. Using a gallon-size resealable bag, add the marinade and the chicken. Seal and let sit in the refrigerator for at least 30 minutes or overnight.
Remove the chicken thighs in their marinade from the fridge to allow them to reach room temperature before grilling.
Start a charcoal or gas grill. The gas should be set to high. If using a pellet grill, preheat your grill to 450°F (230°C) for at least 15 minutes. If using charcoal, the coals should be red but entirely covered with gray ash.
Remove the chicken from the marinade and put them on the grill directly over the medium fire, skin side up. Close the lid and cook, turning once, about 15 minutes on each side. The chicken is cooked when its internal temperature reaches 175°F (79°C) on a meat thermometer. Transfer the meat to a cutting board and let rest for 5 minutes.
Oaxaca authors Bricia Lopez and Javier Cabral are back with the first major cookbook about how to create asada—Mexican-style grilled meat—at home
In millions of backyards across Southern California, an asada means a gathering of family, friends, great music, cold drinks, good times, and community—all centered around the primal allure of juicy, smoky grilled meat with flavors and spices traditional to Mexico. The smell of asada is a cloud of joy that lingers in the streets of Los Angeles. With Asada: The Art of Mexican-Style Grilling, Mexican food authorities and the authors of Oaxaca, Bricia Lopez and Javier Cabral, are back with more than 100 recipes that show you how to prepare the right dishes and drinks for your next carne asada gathering. Asada will both guide you in crafting mouthwatering food and inspire the right laidback atmosphere.
Everyone says they love a spicy margarita and asada tacos, but very few understand the culture that informs these flavors. Divided into the eight crucial elements of any carne asada: botanas (appetizers), carnes (meats), mariscos (seafood), side dishes and vegetables, salsas, aguas frescas, cocktails, and dessert, Asada walks you through every step. From Lopez’s secret “michelada marinade” to game-changing salsas that will elevate any grilled meat, this cookbook is the ultimate guide to making and beginning to understand the magic of asada.
For more information, click here.
#abramsbooks#abrams books#asada#asada cookbook#mexican style grilling#bricia lopez#javier cabral#oaxaca#oaxaca cookbook#pollo in guajillo#mexican recipe#mexican grilling#grilling#grilling season
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Oaxaca: Home Cooking from the Heart of Mexico
By Bricia Lopez and Javier Cabral.
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Embrace the fact that growth only comes inside uncertainty.
Bricia Lopez
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Thug Kitchen recipe #19 Fire Roasted Salsa (8/10)
The TK salsa is in the quart container on the top left. I also made the Salsa Verde Cruda from Bricia Lopez's cookbook Oaxaca (top right quart container).
These are both great salsas! The salsa verde is fresh and bright and acidic and clean. The fire roasted salsa is warm and comforting and convenient. If I were making this again, I likely wouldn't blend the fire roasted salsa as long. I wanted it a bit more chunky- but that was on me, not the recipe
On a personal note (you can stop reading here if you just care about the food), my partner and I recently broke up. He just spent two weeks with family, we're going to live together for another 2 weeks, and then he's moving 2,000 miles away. We're still friends, we're just making the right choices for ourselves as individuals.
I picked him up from the airport the other night and had this taco spread just about ready for when we got home. This (aside from the chips and salsa) is a replica of the first meal I ever cooked for him- something super simple. He's a amazing chef, father, athlete, and fantastic life influence. I have learned so much from him and am so glad that he has been a part of my life. There is no one I would have rather lived with throughout this pandemic. The next few weeks and months are sure to be emotionally challenging for both of us, but I wish you all the happiness in the world, Chef
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A 5-Ingredient Wonder Sauce From Oaxaca
Every week in Genius Recipes—often with your help!—Food52 Creative Director and lifelong Genius-hunter Kristen Miglore is unearthing recipes that will change the way you cook.
For any of the reasons you might want to eat less meat, this recipe is here for you.
All plants, all the time. Photo by Rocky Luten. Prop Stylist: Veronica Olson. Food Stylist: Samantha Seneviratne.
If you’re a lifelong vegan and don’t have much use for meat in the first place, it will just make your food more delicious. Easy.
But even if you were raised like me, with crispy pork in your DNA, you will find this spread uncannily reminiscent of the rich, savory flavor of carnitas or braised pork belly.
Five ingredients, count 'em. Photo by Rocky Luten. Prop Stylist: Brooke Deonarine. Food Stylist: Drew Aichele.
It’s a new-age form of aciento (or asiento), which is essentially a roasty chicharrón butter, and the traditional Oaxacan way to make the most of the whole pig.
“Think of it as Oaxacan brown butter,” Bricia Lopez writes in her lush, sun-hugged cookbook Oaxaca. “It is amazingly flavorful and really completes a lot of masa-based Oaxacan dishes such as tlayudas, memelas, empanadas, and chochoyotes,” adding not just flavor but a crunchy layer of texture.
Garlic mellowing (and making garlic oil). Photo by Rocky Luten. Prop Stylist: Brooke Deonarine. Food Stylist: Drew Aichele.
At Guelaguetza, the James Beard Award–winning L.A. institution Bricia co-owns with her siblings, they serve it on their vegetarian tlayuda, a wide corn tortilla thick with toppings that some describe as the Oaxacan version of pizza.
And with encouragement from Bricia in the video above, I learned how easy (and thrilling!) it is to make your own memelas, thick and ridgy hand-formed masa boats somewhere between a torta and a gordita. (You can also simply smear it on a warm corn tortilla and call it breakfast.)
Photo by Rocky Luten. Prop Stylist: Brooke Deonarine. Food Stylist: Drew Aichele.
What is this mysterious alchemy that turns vegetable into animal into gold? It’s so simple that it makes me think we could use Bricia’s trick in all kinds of places we want to add rich depths of toasty Maillarding and umami without leaning on meat or fish or butter.
Ready? Fry up a pile of garlic cloves. Next, blend a skilletful of well-toasted seeds and nuts into a powder. Then, blend them all together, and you're ready to smear a warm memela (or whatever you can get your hands on).
It doesn’t taste like roasted garlic paste or nut butter, despite the strong personalities each ingredient brings. Instead, they meld into an inseparable whole, with a singular flavor of its own: aciento.
Vegan Aciento (and Memelas) from Bricia Lopez
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Ingredients
To make the aciento:
20 cloves garlic (generous 2 ounces/60 grams), peeled 1 1/2 cups (310 grams) nonhydrogenated vegetable shortening 1 cup (130 grams) pumpkin seeds 1 cup (140 grams) sunflower seeds 1/4 cup (36 grams) peanuts (preferably raw—see note in step 2), skin removed, if any 1 1/2 teaspoons sea salt
20 cloves garlic (generous 2 ounces/60 grams), peeled 1 1/2 cups (310 grams) nonhydrogenated vegetable shortening 1 cup (130 grams) pumpkin seeds
1 cup (140 grams) sunflower seeds 1/4 cup (36 grams) peanuts (preferably raw—see note in step 2), skin removed, if any 1 1/2 teaspoons sea salt
To make the memelas:
2 cups masa harina corn flour (Bricia Lopez recommends Bob’s Red Mill) 1/2 teaspoon sea salt 1 1/2 to 2 cups hot water 1/4 cup (80 g) aciento 10 ounces (280 g) crumbled cashew cheese Watercress or purslane (tossed in a bit of olive oil and citrus vinegar, if you like)
2 cups masa harina corn flour (Bricia Lopez recommends Bob’s Red Mill) 1/2 teaspoon sea salt 1 1/2 to 2 cups hot water
1/4 cup (80 g) aciento 10 ounces (280 g) crumbled cashew cheese Watercress or purslane (tossed in a bit of olive oil and citrus vinegar, if you like)
Got a genius recipe to share—from a classic cookbook, an online source, or anywhere, really? Perhaps something perfect for beginners? Please send it my way (and tell me what's so smart about it) at [email protected].
from Food52 https://ift.tt/2U2K8iu
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Los Angeles Times Food Bowl Returns with a Diverse Program
Los Angeles Times Food Bowl Returns with a Diverse Program
Los Angeles Times Food Bowl is proud to release the program schedule for 31 days of food celebrating L.A.’s amazing food and drink scene. Spanning the entire month of May, Food Bowl will feature over 200 events with many of the chefs and restaurants that have put Los Angeles on the map as one of the world’s great food cities alongside internationally renowned chefs in rare local appearances. Los…
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#Andy Ricker#Ben Shewry#Bricia Lopez#Carlos Salgado#Curtis Stone#Dan Hong#Daniel Humm#Diana Kennedy#Enzo Coccia#Eric Werner#Fuchsia Dunlop#Gabriela Cámara#José Andrés#Josef Centeno#Los Angeles Times#Los Angeles Times Food Bowl#Mary Sue Milliken#Matt Abergal#Michael Voltaggio#Monique Fiso#Nadine Redzepi#Nancy Silverton#Niki Nakayama#Nyesha Arrington#Phil Rosenthal#Roxana Jullapat#Sara Kramer#Sarah Hymanson#Susan Feniger#Tanya Holland
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Indigenous people feel betrayed by racism in Los Angeles
Indigenous people feel betrayed by racism in Los Angeles
Ofelia Platon, right, of Oaxaca, holds a sign that reads “No resignations, no board” during a protest prior to the cancellation of a Los Angeles City Council meeting Wednesday, Oct. 12, 2022, in Los Angeles. (AP Photo/Ringo HW Chiu) AP Bricia Lopez has welcomed people from all walks of life at her family’s popular restaurant, which offers indigenous-influenced food from her home state of Oaxaca,…
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Racist Remarks: Hurt, Betrayal Among LA's Indigenous People : Inside US
Racist Remarks: Hurt, Betrayal Among LA’s Indigenous People : Inside US
By AMY TAXIN and BRIAN MELLEY, Associated Press LOS ANGELES (AP) — Bricia Lopez has welcomed people of all walks to dine at her family’s popular restaurant on the Indigenous-influenced food of her native Mexican state of Oaxaca — among them Nury Martinez, the first Latina elected president of the Los Angeles City Council. The restaurant, Guelaguetza, has become an institution known for…
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TRAXSOURCE TOP 50 AFRO / LATIN / BRAZILIAN 2022-04-20
DOWNLOAD: https://thedjmusic.com/music/traxsource_top_50_afro_latin_brazilian_2022_04_200
DATA CREATED: 2022-04-20 TOTAL: 51 GENRE: Afro / Latin / Brazilian
DATA: 2022-04-20 TOTAL: 100 FORMAT: MP3 QUALITY: 320 kbps GENRE: Afro / Latin / Brazilian
1,"Bonetti","Ipanema (Mijangos Latin House Mix)"
2,"Calussa, Sebastian Rivero","San Juan (Band&dos Remix)"
3,"Daniel Carrasco","Con Azucar"
4,"Daniel Carrasco, DJ Cocodil","La Parcera"
5,"DiMO (BG), Mr.K (BG)","Caliente"
6,"Dj Clash, Dj Punch","Y Te Welewe (Original DJ Tool Afro Mix)"
7,"Dj Disciple, Furious George, Harmonies","Amore Love (Mijangos Latin House Mix)"
8,"G.Zamora","Trajin"
9,"Harlem Dance Club","C'Mon Dance (HDC Latin House Mix)"
10,"Hugel, Cumbiafrica","El Sueno (Extended Mix)"
11,"Inaky Garcia","Barabatiri (Original Drums Version)"
12,"Jiorgio Ranion","Qué Quieres"
13,"Joeski","Dame Fuerza Feat Jimmy Lopez On Percussion"
14,"Joeski","Pasteles"
15,"Joeski, Xiomara, Adrian ViaFara","A La Vida Feat Xiomara Torres, Adrian Viafara"
16,"Jon Mavek feat. E.L.F","Riva Del Mare Parte Uno Remixes (Mijangos Soul Mix)"
17,"Luis Mora","Canto Pa' Negra"
18,"Malóne, Pauza","Muy Bien"
19,"Manny Borges","Cuba (Oscar G 305 Mix)"
20,"Mark Gorbulew","Sambalenha (Carioca Mix)"
21,"Max Zotti, Chris Bowl","Hasta El Fin (Vocal Mix)"
22,"Mijangos","Amigos (Instrumental)"
23,"Mijangos","Amigos"
24,"Moon Rocket","El Baile Del Organo (Da Funk Mix)"
25,"Moon Rocket, TSOS, Benjy","Kalamba (Moon Mix)"
26,"Nicole Fiallo, Tony Metric","El Cantante"
27,"Norty Cotto","Tamarindo (Original Afro Tech Mix)"
28,"Oreja","Manana Por La Manana (Main Mix)"
29,"Oscar P","Para Que Sufra (Mijangos Afro House Mix)"
30,"Oscar P","Para Que Sufra (PolyRhythm Tambores Cruzados Mix)"
31,"Pablo Fierro, Peppe Citarella","El Rey"
32,"Pedro Gil, Juan Carlos XS","Sunset Affair"
33,"Raffa FL","Ritmo"
34,"Raul Mendes, Jude & Frank feat. Bricia Helen","Cantando (Pra Nao Dizer Que Nao F"
35,"Rick Silva, Mabel Caamal","La Puerta"
36,"Saliva Commandos","Bazro de Gutarror"
37,"Saliva Commandos","Burning Garbage Cans (Extended Mix)"
38,"Saliva Commandos","El Centro 77 (Extended Mix)"
39,"Saliva Commandos","Feijao (Extended Mix)"
40,"Sergio X","Damelo (Mijangos Afrolatino Mix)"
41,"Sergio-X","Damelo (Mijangos Afrolatino Mix)"
42,"Sol Rhythmics","La Musica"
43,"Soneros Del Barrio, Frankie Vazquez","Hay Craneo (Urban Magic Classic Mix)"
44,"Soneros Del Barrio, Frankie Vazquez","Tumba Mabo (Oscar P Rework)"
45,"Sr. Saco","Rio"
46,"Stoim","Latin Fantasy (Mijangos Latin House Mix)"
47,"Tayllor","Rumba"
48,"Teddy Douglas feat. Skip & the Whole Nine Yards","Spanish Joint (Doug Gomez Saoc"
49,"Tony Cortez","Sabroso"
50,"Tony Touch","Sacude 2021 (Louie Vega Brooklyn Mix) [Vega Records]"
51,"Vanilla Ace, Ayarez","Salsa Caliente (96 Vibe Remix)"
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RECIPE: Horchata de Oaxaca (from Oaxaca by Bricia Lopez and Javier Cabral)
Our horchata is inspired by the one created and still served at the Mercado 20 de Noviembre in Oaxaca City. In the middle of the market there is an area where all they sell are aguas frescas and nieves (Mexican-style ice cream). Even on your busiest of days, it’s part of daily life in Oaxaca to buy an agua or a nieve and take a moment to just sit, people-watch, and enjoy life along with it. This recipe is an ode to Doña Casilda. She founded the popular booth in the mercado that specializes in aguas frescas. She is also known as the lady who, in 1890, invented this Oaxacan variation of Mexico’s most famous agua fresca, with a splash of red cactus fruit syrup, toasted walnuts, and sliced ripe cantaloupe. It is naturally dairy free. The key to this horchata recipe is getting the most aromatic jasmine rice you can find, toasting it, soaking it, and passing it through a double-fine-mesh strainer a couple of times and then finally passing it through cheesecloth to get that delicious milky texture.
Serves 4
1 cup (95 g) white jasmine rice
1-inch (2.5 cm) piece of cinnamon stick
6 cups (1.3 L) room-temperature filtered water
¼ cup (50 g) cane sugar
1 cup (160 g) chopped ripe cantaloupe
½ cup (60 grams) pecans, chopped
½ cup (120 ml) red tuna (prickly pear) syrup (optional; see Note)
In a large skillet under low-medium heat, add the rice and toast, while stirring frequently, until fragrant, about 4 minutes. Let cool.
Soak the rice and cinnamon stick in 1 cup (120 ml) of the water for 2 hours. Once softened, grind the rice mixture on your blender’s highest setting for at least 2 minutes until consistently smooth. In a large pitcher, combine the remaining 5 cups (1.2 L) of water with the sugar and stir until the sugar fully dissolves.
Strain the blended rice mixture through a cheesecloth or double-fine-mesh strainer into the pitcher and stir. Serve over ice, top with the chopped cantaloupe and pecans, and drizzle a bit of prickly pear syrup on top.
NOTE: Prickly pears grow abundantly in Oaxaca and give the regional variation of this agua fresca its opaque pink hue. If not available near you, you can boil strawberries into a syrup and substitute that.
A colorful celebration of Oaxacan cuisine from the landmark Oaxacan restaurant in Los Angeles
Oaxaca is the culinary heart of Mexico, and since opening its doors in 1994, Guelaguetza has been the center of life for the Oaxacan community in Los Angeles. Founded by the Lopez family, Guelaguetza has been offering traditional Oaxacan food for 25 years. The first true introduction to Oaxacan cuisine by a native family, each dish articulates their story, from Oaxaca to the streets of Los Angeles and beyond. Showcasing the “soul food” of Mexico, Oaxaca offers 140 authentic, yet accessible recipes using some of the purest pre-Hispanic and indigenous ingredients available. From their signature pink horchata to the formula for the Lopez’s award-winning mole negro, Oaxaca demystifies this essential cuisine.
For more information, click here.
#abramsbooks#abrams books#oaxaca#oaxaca cookbook#guelaguetza#bricia lopez#javier cabral#recipe#free recipe#horchata recipe
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^R.E.A.D.^ Oaxaca Home Cooking from the Heart of Mexico in format E-PUB
Download Or Read This Ebook at:
http://read.ebookcollection.space/?book=141973542X
Download/Read Oaxaca: Home Cooking from the Heart of Mexico Ebook
information book:
Author : Bricia Lopez
Pages : 320
Language :eng
Release Date :2019-10-22
ISBN :141973542X
Publisher :Harry N. Abrams
BOOK DESCRIPTION:
A colorful celebration of Oaxacan cuisine from the landmark Oaxacan restaurant in Los Angeles Oaxaca is the culinary heart of Mexico, and since opening its doors in 1994, Guelaguetza has been the center of life for the Oaxacan community in Los Angeles. Founded by the Lopez family, Guelaguetza has been offering traditional Oaxacan food for 25 years. The first true introduction to Oaxacan cuisine by a native family, each dish articulates their story, from Oaxaca to the streets of Los Angeles and beyond. Showcasing the “soul food†of Mexico, Oaxaca offers 140 authentic, yet accessible recipes using some of the purest pre-Hispanic and indigenous ingredients available. From their signature pink horchata to the formula for the Lopez’s award-winning mole negro, Oaxaca demystifies this essential cuisine.Â
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download ebook PDF EPUB, book in english language, Download pdf kindle audiobook
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Next Round: Why Mezcal Merits High Prices With Restaurateur Bricia Lopez
On this episode of “Next Round,” host Zach Geballe chats with Bricia Lopez, restaurateur and author, to discuss all things mezcal. Listeners will learn about Lopez’s intimate history with mezcal, and why the category’s high prices reflect the hard work of Oaxacan farmers. In addition, Lopez gives a full rundown on how mezcal is made and why it differs from tequila.
It’s no secret that celebrity tequila brands are a rising trend. Lopez comments on the appropriation within those brands — specifically those that produce mezcal — and stresses the importance of respecting the spirit. Finally, Lopez urges listeners to safely travel to Oaxaca in 2022 to experience world-class mezcal in its birthplace.
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Or Check out the Conversation Here
Zach Geballe: From Seattle, Wash., I’m Zach Geballe, and this is a “VinePair Podcast” “Next Round” conversation. We bring you these episodes in between our regular podcasts so that we can explore a range of issues and stories in the drinks world. And today, I’m speaking with restaurateur and author, Bricia Lopez. Bricia, thanks for your time.
Bricia Lopez: Oh, no, thank you for having me, Zach.
Z: Yeah, I’m super excited. I love to talk about agave spirits, and mezcal in particular, because for a lot of drinkers in the U.S., it’s still a category that people don’t know a lot about and have a lot of misconceptions about. I’m certainly hoping that you can help us clear some of those up. We can start with a little bit of your own backstory. I mentioned that you are a restaurateur and author, so if you could talk a little about your restaurants, your writing, and what it seems is your lifelong experience with mezcal.
B: Oh, for sure. Gosh, where to start? Well, I was born in Oaxaca, Mexico, in the southern region of Mexico. I moved to L.A. when I was 10 years old with my family. My father started a restaurant by the name of Guelaguetza, which is still around. And I run that restaurant today with my siblings — my sister, my brother, and I. It’s in Koreatown, and we specialize in everything that has to do with Oaxacan cooking and mezcal, of course. In 2019, I published our cookbook called “Oaxaca Home Cooking from the Heart of Mexico,” where I shared the recipes that I grew up eating, the recipes that my mom cooked for us as children. There, we drove into my family’s story and the whole history of what Guelaguetza was and what it is today and how it has evolved with now the second generation taking it over. And yeah, that’s a little bit about me. My journey with mezcal started, I want to say, before I was even conceived. My grandfather, my great-grandfather, my father, my uncles, my cousins, they all are in the mezcal world. I think that’s a very common thing. I was born in Mitla, which is a town right next door to where my father is from, Matatlán. If you are from Matatlán, you either make mezcal or your friend or your cousin makes mezcal. It is a mezcal village, and it is one of those regions that a lot of mezcal comes from nowadays. It’s not a unique thing for me to say I’m from Matatlán and my mezcal journey began before I was born. It’s natural for us because we’re from that region. My grandfather, uncles, and father were mezcal makers. When we lived in Oaxaca, that’s what my dad did. He made mezcal, and he was a pioneer in branding mezcal by the name and having a mezcal store. I think if any of you who are listening go to Oaxaca today, you will see that there are dozens of mezcal stores. Now, it’s evolved, obviously, but before, if it was a mezcal store, they would only sell that brand of mezcal there. My father was a pioneer, where he opened up a mezcal store, he branded it as his mezcal, and he only sold his mezcal. I would take care of his shop at like 7, 8, or 9 years old, and it was very normal. Obviously, it’s 2021, we all live in the U.S. and I think somewhat of the majority of your listeners probably live in some metropolitan city. They might say, “What do you mean you were 9 years old taking care of a mezcal shop?” It was a different time, a different place. My sister and I would take care of the shop, open, close, and I would wrangle up tourists and I would introduce them to mezcal. We would talk about it, and we would cut up lemons and oranges, and we would tell them how to drink it. In many ways, I’ve been doing that all my life. I am 35, and I feel like I’m still doing that, bringing people to mezcal and into Oaxacan cooking. I’ve been doing this since I was 6. I don’t remember a life without mezcal, and not in a way of saying I was drinking mezcal and my family was getting drunk with mezcal. It was just always there. I do remember the way my dad would fill up the bottles of mezcal. We would always work in a family-style business. And he would ��� I don’t even know what you call this — but he siphoned the mezcal with a little hose, and I remember when I tried to do it because I was trying to mimic my father. I was trying to help him. I remember that moment where all the smoke came to my head, and I was just like, “Oh my God.” That was my first introduction to the spirit and what it tasted like.” Again, this is in the ‘90s, we were in Mexico, different time. It’s not 2021 in L.A. by any means. I would not allow my child to do that, but yeah, that’s the way we grew up as kids. Our life mission has always been to really champion Oaxacan cooking, culture. and to change the perception in people’s minds of what Mexican food is and what it can be. It’s a lifelong journey, right? To change people’s perception of what Mexican cooking is from a dollar taco to a $45-an-ounce pour of mezcal. It’s a huge juxtaposition. I’m paying a dollar for a taco and then you’re charging me $45 for an ounce. How does that even make sense in someone’s mind? That’s just my life’s work and my family’s work.
Z: So can you talk a little bit about mezcal more broadly? Because I think most of our listeners are going to have at least a rough understanding of mezcal, probably in some way in relation to tequila, which is the agave spirit that most people know best. In terms of understanding what is it about mezcal that makes one mezcal $10, $12, or $14 an ounce and in some cases $45 or more? Where does that differentiation come from?
B: I think people who are probably familiar with mezcal, there are two camps and there’s nothing in the middle. You have the super-diehard mezcal aficionados who are collecting bottles as we speak, and then you have the people who are just familiar with the term and know it as a smoky tequila, which is, I would say, a poor definition of what mezcal is. At some point, I did say smoky tequila just because I think early on, I was just trying to make people familiar with what it is. I definitely changed that term to roasted agave because that really is what you do, you roast the agave before you distill it so I’ll start from the very beginning. Before there was tequila, there was mezcal, number one. Every tequila is mezcal but not every mezcal is tequila. Tequila, by definition, is the denomination of origin. Much like Champagne. You can only get Champagne from Champagne, France. Everything else can be named Prosecco or sparkling wine and there are so many other names but Champagne, which is technically sparkling wine, you can only get from that region. It is the same thing with tequila and mezcal. Tequila, by definition, there are two boxes that need to be checked. Number one, tequila can only be named tequila if it’s made from a certain region: Tequila, Jalisco, which is an actual state in Mexico. I’m probably going to get my geography wrong, but I want to say that Mexico has 32 states, and one of them is Jalisco. By definition, you can only name tequila, tequila, if it’s made in Jalisco alongside a few other states that have the denomination of origin. Everything outside of that, if you make tequila in other states, you can’t call it tequila, you have to call this something else. Some places call it Raicilla, some call it Bacanora. but the majority of other agave distillates come from Oaxaca. I would say over 80 percent for sure today are from the state of Oaxaca, and Oaxaca is mezcal. The other checkbox that tequila has to fill is it can only be made from one type of agave variation, the type of plant that you use. The agave that is used is called tequilana weber, and it has a very scientific name as well. It really is that blue agave but it’s not blue, right? It’s greenish with a bluish tint that you see in pictures, movies, and commercials. In commercials for tequila, you would see the jimador cutting down those plants. That really is the tequilana weber. Back in the ‘90s, a lot of friction in the tequila and mezcal world came from tequila makers who would actually buy tequila plants from Oaxaca and from other places and take them to Jalisco illegally. Due to such high demand for tequila, they just couldn’t keep up. Therefore, Oaxaca really drove the price of the plant and changed a lot of economics of mezcal back into the ‘90s. Those are the two boxes that you check. In Oaxaca, however, mezcal can be made with a variety of plants. It is such a beautiful, eco-diverse state. It is rich in biodiversity. It has highlands, lowlands. It really is one of the wonders of Mexico with the variation in plants, chilies, and birds. It’s the heart and soul of Mexico in every way. There are so many wild agaves that grow where people from regions, from different villages, use to distill their own mezcal for themselves and for the towns. Usually, in Oaxaca, if you’re talking about the early 2000s or even generations before us, these families and villages would distill for themselves or for the town. They would sell them to somebody that was having a birthday party or a wedding. Usually at Oaxacan weddings you invite the closest 400 friends that you have. So you have huge parties, which means there is a lot to drink. Then, you go to the local person and you love the way he makes mezcal. He then goes and makes a few liters of it. Also, a lot of people were traveling to Oaxaca. There were a lot of pioneers early on that realized that there were these new flavors that they haven’t found before. This happened at a time where this country was going through a revolution of the farm-to-table movement. For those who are probably listening, people under 25 probably don’t know that when they were children, people didn’t care where their ingredients came from. And I think those of us who are above 30 remember the time when nobody cared where your orange came from. Nobody was talking about free-range chickens before. There was a time, and people don’t remember that “Portlandia” came out and said, “What’s the name of this chicken and where does chicken come from?” There were all these movements happening. I would say it always existed, but it was tipping over into the mainstream, where people realized that they should care about ingredients. Then, small-batch was becoming this hot trend. Small-batch beer, small-batch IPA, small-batch whiskey. Everybody was trying to figure out how to get smaller batches of things. At this moment, there were a few pioneers that came around and realized, “What is this? Why am I not having these? These are new flavors to me.” Also, our palates were evolving. I always compare it to the beer world. In the beer world, there was a time when nobody cared about hops, IPAs and all these other things. People were just drinking Corona. But people have evolved their palates. People that love IPAs are never really going to drink the Corona again because your palate has evolved and now you’re this snooty person that looks down on people ordering a Pacifico or Corona or Bud Light. That happened in the agave world. People who were really diehard into the tequila tried small-batch whiskeys and realized, “Oh, my gosh, what is this mezcal?” They would taste it and would fill their palates with these nuances they never tried. There was a story behind it, right? “It was a small batch, and I found it off the road in Oaxaca when I was finding myself.” The reality is a bunch of white guys that were going through Oaxaca, and they were like, “Oh my God, I got in my car and I found these brown people on the side of the road and they made this thing and oh my God.” Everybody was having this “Oh my God, brown people, indigenous people, this is what they drink” moment. It exploded from there and got bigger and bigger. I remember in my restaurant where I was having difficulties finding mezcals, because I wanted to have every mezcal available for our customers. Now I’m at the point where I remember when I wanted to have everyone’s mezcal available. I’ve been having this mind shift in the past few months where I just want to have maybe 10. It’s gotten to the point where it’s too much. It’s the idealization of this indigenous story. When I realized very early on that it was the same, the majority of the brands that you see out there today are made in a handful of palenques. The stories that we heard early on of “this is from a family, this is from this” are very few. Those are the ones that are the most expensive. That’s when you say, “What’s the difference?” It’s that it’s gotten to the point where you have a handful of producers of mezcal that make the same juice for 80 percent of the brands you see. Then, you have those small-batch stories that we first fell in love with mezcal for. Now, the economics are just not there for that bottle to be $45. That bottle is going to be anywhere from $200 to $300. It is what it is because there’s so much that goes into it. A plant can take up to 20 years to grow. This is all handmade. These are people’s lives. People who don’t understand it or who fail to see it are just people who really don’t value the culture and don’t value the work that goes behind mezcal. However, you do have those very few mezcales that do it well and invested a lot in the past five to 10 years. They built their own palenques and are making great mezcal that you can find at an affordable price. I don’t know if that was too long, but that really is mezcal in a nutshell, I would say.
Z: Well, it’s obviously a big topic, so I wouldn’t expect you to be able to cover it all in 30 seconds. A couple of other questions that move out of what you were just saying. I want to start with a conversation that’s been going on around tequila in particular of late is this idea of cultural appropriation. You have an ever-growing number of celebrity tequila brands. Often, people who don’t have any historic or ancestral connections to Mexico. Is that happening in mezcal?
B: Oh, it’s happening. I would say 70 percent of the brands are owned by white guys. It’s the same story. I’ve been in situations where I look at them and think, “Do you have anyone who’s from Oaxaca working with you?” No. Then you see their Instagram, and it is these people with dreamcatchers and flowy outfits on their way to Coachella. You’re selling this lifestyle, and you’re butchering and violating the essence of what mezcal is. But yes, it’s happening. It happened with tequila. It happens with everything, really. It happens in every culture, and they have the audacity to think that it’s OK. There is zero respect. You see it in Oaxacan cooking. In Mexico, if you’re not from Oaxaca, as a chef, you would never open an Oaxacan restaurant in Mexico in other states if you’re not from Oaxaca, unless you partner with an Oaxacan chef. There are probably two Mexican chefs who have opened Oaxacan restaurants outside of Oaxaca, but they’ve done it with Oaxacan chefs out of Oaxaca. Yet in the U.S., you have white chefs left and right opening Oaxacan in restaurants with zero remorse for appropriating a culture just because they think it’s OK. That’s what’s happening with mezcal. That comes with everything that has been spoken about in the past year of this place where they think it’s OK.
Z: From that point, to be honest, a lot of our listeners are white people, I’m guessing. What then as a consumer or even as a member of the trade in the United States, whatever your race or background is, if you’re not Oaxacan, what is in your eyes the way to interact with mezcal respectfully? How should it be treated, and how would you like to see it talked about, consumed, or positioned? In the end, people want to drink it and people want to serve it. It’s not only going to be in the hands of those who are of Oaxacan or Oaxacan descent.
B: 100 percent. I’m so glad that you asked me this question. Number one, right now there hasn’t been any travel because of where we are in the world, but things are opening up. I highly encourage people to, come 2022, book a trip to Oaxaca and go experience it. Go support those farmers yourself. Go to Oaxaca and educate yourself on what it is. Number two, support brands that are actually owned by people of color, by people who are either from Oaxaca or who are Mexican. I would say those are the two major things that I would say. Number three, this is what I always tell people, don’t you ever out loud say, “It’s too expensive for tequila or that’s too expensive for mezcal. How dare you sell this? This is too expensive for Mexican food, too expensive for mezcal.” In my opinion, that is a racist comment. Those bottles that are pricier are the ones that come from those farmers that actually bring what Oaxaca is and who are Mexican-owned. People are expecting it to be a $2 shot of tequila like Hornitos, which if that’s what you want to do, go for it. But for me, that’s been my life mission.
Z: An interesting piece that I think our listeners may not be familiar with is the idea of these mezcal bottlings that are a single agave species, compared to something that is more of a blend. Is that something that you find interesting? I certainly have found in my tastings that there are distinct differences across the different wild agave species. For people who are interested in exploring nuances and differences in spirits, what does that look like?
B: I think why people love mezcal so much and why I love it so much is because you can have two bottles of mezcal, and they look the same. They’re clear. They’re not hidden by any aging process. There’s no wrapping of the flavor of the actual agave plant. You can have an Espadín, you can have a Tobaziche, and you can have a Papalote. We can have these three different agave plants, and if you put them next to each other, they will taste wildly different. I think that that’s why people love wine so much, and why they are collecting these bottles. And it won’t taste like that again in the next batch. That was only done in a 2010 or 2015 because the plant was a certain way. It was one of the first times in the spirit world that that was seen. When you look at whiskeys or when you look at reposado tequila or añejo tequilas, that comes from the barrels and the aging process. There’s no aging here other than the plant. People think, “Well, you can only get that in wine because it’s not distilled, right? When you distill it, how can it be different?” I think that’s what blows people’s minds.
Z: It definitely blew mine the first time.
B: Let’s say you take 10 tequilas and they’re all blancos. From brand to brand, there’s possibly a slight differentiation and for the very sophisticated palate, you can tell the difference from one brand and another brand. Yet, there’s an underlying, similar taste, right?
Z: Well, you’re using the same agave, as you said before. So there’s only so much variation that’s possible there.
B: In Oaxaca, what happens because of the plant and because your mind is used to seeing a blanco tequila so it should all taste the same, right? Your mind is so trained, but then we taste them side by side, and your mind is just blown. How could this be possible? How can this be so different? Then you go and explain it’s a different agave plant and you dig into the region and the type of distillation process. It’s very similar to that of the wine world. I think that’s why people love mezcal so much, because it just gives them something else. It’s for people who generally love the taste and understand there’s more to the drink than just doing it for getting drunk. It’s about enjoying the drink, and that’s why people love mezcal so much because it just gives them a different taste they’ve never had before.
Z: Well, I think that’s a wonderful place to leave it. It certainly echoes my own experiences as I’ve had the chance to learn a little more about mezcal, and I’ll definitely be excited to finally get the chance to take a trip to Oaxaca in 2022. Thank you so much for your time.
B: No, thank you.
Z: For those of you listening, you can find more of Bricia’s work — both written and then, of course, the restaurant — they will be linked in the description of the show. Again, thank you so much for your time, really appreciate it.
B: Thank you.
Thanks so much for listening to the “VinePair Podcast.” If you love this show as much as we love making it, please leave us a rating or review on iTunes, Spotify, Stitcher, or wherever it is you get your podcasts. It really helps everyone else discover the show. Now for the credits.
VinePair is produced and recorded in New York City and in Seattle, Wash., by myself and Zach Geballe, who does all the editing and loves to get the credit. Also, I would love to give a special shout-out to my VinePair co-founder, Josh Malin, for helping make all this possible and also to Keith Beavers, VinePair’s tasting director, who is additionally a producer on the show. I also want to, of course, thank every other member of the VinePair team who are instrumental in all of the ideas that go into making the show every week. Thanks so much for listening and we’ll see you again.
Ed note: This episode has been edited for length and clarity.
The article Next Round: Why Mezcal Merits High Prices With Restaurateur Bricia Lopez appeared first on VinePair.
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Next Round: Why Mezcal Merits High Prices With Restaurateur Bricia Lopez
On this episode of “Next Round,” host Zach Geballe chats with Bricia Lopez, restaurateur and author, to discuss all things mezcal. Listeners will learn about Lopez’s intimate history with mezcal, and why the category’s high prices reflect the hard work of Oaxacan farmers. In addition, Lopez gives a full rundown on how mezcal is made and why it differs from tequila.
It’s no secret that celebrity tequila brands are a rising trend. Lopez comments on the appropriation within those brands — specifically those that produce mezcal — and stresses the importance of respecting the spirit. Finally, Lopez urges listeners to safely travel to Oaxaca in 2022 to experience world-class mezcal in its birthplace.
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Zach Geballe: From Seattle, Wash., I’m Zach Geballe, and this is a “VinePair Podcast” “Next Round” conversation. We bring you these episodes in between our regular podcasts so that we can explore a range of issues and stories in the drinks world. And today, I’m speaking with restaurateur and author, Bricia Lopez. Bricia, thanks for your time.
Bricia Lopez: Oh, no, thank you for having me, Zach.
Z: Yeah, I’m super excited. I love to talk about agave spirits, and mezcal in particular, because for a lot of drinkers in the U.S., it’s still a category that people don’t know a lot about and have a lot of misconceptions about. I’m certainly hoping that you can help us clear some of those up. We can start with a little bit of your own backstory. I mentioned that you are a restaurateur and author, so if you could talk a little about your restaurants, your writing, and what it seems is your lifelong experience with mezcal.
B: Oh, for sure. Gosh, where to start? Well, I was born in Oaxaca, Mexico, in the southern region of Mexico. I moved to L.A. when I was 10 years old with my family. My father started a restaurant by the name of Guelaguetza, which is still around. And I run that restaurant today with my siblings — my sister, my brother, and I. It’s in Koreatown, and we specialize in everything that has to do with Oaxacan cooking and mezcal, of course. In 2019, I published our cookbook called “Oaxaca Home Cooking from the Heart of Mexico,” where I shared the recipes that I grew up eating, the recipes that my mom cooked for us as children. There, we drove into my family’s story and the whole history of what Guelaguetza was and what it is today and how it has evolved with now the second generation taking it over. And yeah, that’s a little bit about me. My journey with mezcal started, I want to say, before I was even conceived. My grandfather, my great-grandfather, my father, my uncles, my cousins, they all are in the mezcal world. I think that’s a very common thing. I was born in Mitla, which is a town right next door to where my father is from, Matatlán. If you are from Matatlán, you either make mezcal or your friend or your cousin makes mezcal. It is a mezcal village, and it is one of those regions that a lot of mezcal comes from nowadays. It’s not a unique thing for me to say I’m from Matatlán and my mezcal journey began before I was born. It’s natural for us because we’re from that region. My grandfather, uncles, and father were mezcal makers. When we lived in Oaxaca, that’s what my dad did. He made mezcal, and he was a pioneer in branding mezcal by the name and having a mezcal store. I think if any of you who are listening go to Oaxaca today, you will see that there are dozens of mezcal stores. Now, it’s evolved, obviously, but before, if it was a mezcal store, they would only sell that brand of mezcal there. My father was a pioneer, where he opened up a mezcal store, he branded it as his mezcal, and he only sold his mezcal. I would take care of his shop at like 7, 8, or 9 years old, and it was very normal. Obviously, it’s 2021, we all live in the U.S. and I think somewhat of the majority of your listeners probably live in some metropolitan city. They might say, “What do you mean you were 9 years old taking care of a mezcal shop?” It was a different time, a different place. My sister and I would take care of the shop, open, close, and I would wrangle up tourists and I would introduce them to mezcal. We would talk about it, and we would cut up lemons and oranges, and we would tell them how to drink it. In many ways, I’ve been doing that all my life. I am 35, and I feel like I’m still doing that, bringing people to mezcal and into Oaxacan cooking. I’ve been doing this since I was 6. I don’t remember a life without mezcal, and not in a way of saying I was drinking mezcal and my family was getting drunk with mezcal. It was just always there. I do remember the way my dad would fill up the bottles of mezcal. We would always work in a family-style business. And he would — I don’t even know what you call this — but he siphoned the mezcal with a little hose, and I remember when I tried to do it because I was trying to mimic my father. I was trying to help him. I remember that moment where all the smoke came to my head, and I was just like, “Oh my God.” That was my first introduction to the spirit and what it tasted like.” Again, this is in the ‘90s, we were in Mexico, different time. It’s not 2021 in L.A. by any means. I would not allow my child to do that, but yeah, that’s the way we grew up as kids. Our life mission has always been to really champion Oaxacan cooking, culture. and to change the perception in people’s minds of what Mexican food is and what it can be. It’s a lifelong journey, right? To change people’s perception of what Mexican cooking is from a dollar taco to a $45-an-ounce pour of mezcal. It’s a huge juxtaposition. I’m paying a dollar for a taco and then you’re charging me $45 for an ounce. How does that even make sense in someone’s mind? That’s just my life’s work and my family’s work.
Z: So can you talk a little bit about mezcal more broadly? Because I think most of our listeners are going to have at least a rough understanding of mezcal, probably in some way in relation to tequila, which is the agave spirit that most people know best. In terms of understanding what is it about mezcal that makes one mezcal $10, $12, or $14 an ounce and in some cases $45 or more? Where does that differentiation come from?
B: I think people who are probably familiar with mezcal, there are two camps and there’s nothing in the middle. You have the super-diehard mezcal aficionados who are collecting bottles as we speak, and then you have the people who are just familiar with the term and know it as a smoky tequila, which is, I would say, a poor definition of what mezcal is. At some point, I did say smoky tequila just because I think early on, I was just trying to make people familiar with what it is. I definitely changed that term to roasted agave because that really is what you do, you roast the agave before you distill it so I’ll start from the very beginning. Before there was tequila, there was mezcal, number one. Every tequila is mezcal but not every mezcal is tequila. Tequila, by definition, is the denomination of origin. Much like Champagne. You can only get Champagne from Champagne, France. Everything else can be named Prosecco or sparkling wine and there are so many other names but Champagne, which is technically sparkling wine, you can only get from that region. It is the same thing with tequila and mezcal. Tequila, by definition, there are two boxes that need to be checked. Number one, tequila can only be named tequila if it’s made from a certain region: Tequila, Jalisco, which is an actual state in Mexico. I’m probably going to get my geography wrong, but I want to say that Mexico has 32 states, and one of them is Jalisco. By definition, you can only name tequila, tequila, if it’s made in Jalisco alongside a few other states that have the denomination of origin. Everything outside of that, if you make tequila in other states, you can’t call it tequila, you have to call this something else. Some places call it Raicilla, some call it Bacanora. but the majority of other agave distillates come from Oaxaca. I would say over 80 percent for sure today are from the state of Oaxaca, and Oaxaca is mezcal. The other checkbox that tequila has to fill is it can only be made from one type of agave variation, the type of plant that you use. The agave that is used is called tequilana weber, and it has a very scientific name as well. It really is that blue agave but it’s not blue, right? It’s greenish with a bluish tint that you see in pictures, movies, and commercials. In commercials for tequila, you would see the jimador cutting down those plants. That really is the tequilana weber. Back in the ‘90s, a lot of friction in the tequila and mezcal world came from tequila makers who would actually buy tequila plants from Oaxaca and from other places and take them to Jalisco illegally. Due to such high demand for tequila, they just couldn’t keep up. Therefore, Oaxaca really drove the price of the plant and changed a lot of economics of mezcal back into the ‘90s. Those are the two boxes that you check. In Oaxaca, however, mezcal can be made with a variety of plants. It is such a beautiful, eco-diverse state. It is rich in biodiversity. It has highlands, lowlands. It really is one of the wonders of Mexico with the variation in plants, chilies, and birds. It’s the heart and soul of Mexico in every way. There are so many wild agaves that grow where people from regions, from different villages, use to distill their own mezcal for themselves and for the towns. Usually, in Oaxaca, if you’re talking about the early 2000s or even generations before us, these families and villages would distill for themselves or for the town. They would sell them to somebody that was having a birthday party or a wedding. Usually at Oaxacan weddings you invite the closest 400 friends that you have. So you have huge parties, which means there is a lot to drink. Then, you go to the local person and you love the way he makes mezcal. He then goes and makes a few liters of it. Also, a lot of people were traveling to Oaxaca. There were a lot of pioneers early on that realized that there were these new flavors that they haven’t found before. This happened at a time where this country was going through a revolution of the farm-to-table movement. For those who are probably listening, people under 25 probably don’t know that when they were children, people didn’t care where their ingredients came from. And I think those of us who are above 30 remember the time when nobody cared where your orange came from. Nobody was talking about free-range chickens before. There was a time, and people don’t remember that “Portlandia” came out and said, “What’s the name of this chicken and where does chicken come from?” There were all these movements happening. I would say it always existed, but it was tipping over into the mainstream, where people realized that they should care about ingredients. Then, small-batch was becoming this hot trend. Small-batch beer, small-batch IPA, small-batch whiskey. Everybody was trying to figure out how to get smaller batches of things. At this moment, there were a few pioneers that came around and realized, “What is this? Why am I not having these? These are new flavors to me.” Also, our palates were evolving. I always compare it to the beer world. In the beer world, there was a time when nobody cared about hops, IPAs and all these other things. People were just drinking Corona. But people have evolved their palates. People that love IPAs are never really going to drink the Corona again because your palate has evolved and now you’re this snooty person that looks down on people ordering a Pacifico or Corona or Bud Light. That happened in the agave world. People who were really diehard into the tequila tried small-batch whiskeys and realized, “Oh, my gosh, what is this mezcal?” They would taste it and would fill their palates with these nuances they never tried. There was a story behind it, right? “It was a small batch, and I found it off the road in Oaxaca when I was finding myself.” The reality is a bunch of white guys that were going through Oaxaca, and they were like, “Oh my God, I got in my car and I found these brown people on the side of the road and they made this thing and oh my God.” Everybody was having this “Oh my God, brown people, indigenous people, this is what they drink” moment. It exploded from there and got bigger and bigger. I remember in my restaurant where I was having difficulties finding mezcals, because I wanted to have every mezcal available for our customers. Now I’m at the point where I remember when I wanted to have everyone’s mezcal available. I’ve been having this mind shift in the past few months where I just want to have maybe 10. It’s gotten to the point where it’s too much. It’s the idealization of this indigenous story. When I realized very early on that it was the same, the majority of the brands that you see out there today are made in a handful of palenques. The stories that we heard early on of “this is from a family, this is from this” are very few. Those are the ones that are the most expensive. That’s when you say, “What’s the difference?” It’s that it’s gotten to the point where you have a handful of producers of mezcal that make the same juice for 80 percent of the brands you see. Then, you have those small-batch stories that we first fell in love with mezcal for. Now, the economics are just not there for that bottle to be $45. That bottle is going to be anywhere from $200 to $300. It is what it is because there’s so much that goes into it. A plant can take up to 20 years to grow. This is all handmade. These are people’s lives. People who don’t understand it or who fail to see it are just people who really don’t value the culture and don’t value the work that goes behind mezcal. However, you do have those very few mezcales that do it well and invested a lot in the past five to 10 years. They built their own palenques and are making great mezcal that you can find at an affordable price. I don’t know if that was too long, but that really is mezcal in a nutshell, I would say.
Z: Well, it’s obviously a big topic, so I wouldn’t expect you to be able to cover it all in 30 seconds. A couple of other questions that move out of what you were just saying. I want to start with a conversation that’s been going on around tequila in particular of late is this idea of cultural appropriation. You have an ever-growing number of celebrity tequila brands. Often, people who don’t have any historic or ancestral connections to Mexico. Is that happening in mezcal?
B: Oh, it’s happening. I would say 70 percent of the brands are owned by white guys. It’s the same story. I’ve been in situations where I look at them and think, “Do you have anyone who’s from Oaxaca working with you?” No. Then you see their Instagram, and it is these people with dreamcatchers and flowy outfits on their way to Coachella. You’re selling this lifestyle, and you’re butchering and violating the essence of what mezcal is. But yes, it’s happening. It happened with tequila. It happens with everything, really. It happens in every culture, and they have the audacity to think that it’s OK. There is zero respect. You see it in Oaxacan cooking. In Mexico, if you’re not from Oaxaca, as a chef, you would never open an Oaxacan restaurant in Mexico in other states if you’re not from Oaxaca, unless you partner with an Oaxacan chef. There are probably two Mexican chefs who have opened Oaxacan restaurants outside of Oaxaca, but they’ve done it with Oaxacan chefs out of Oaxaca. Yet in the U.S., you have white chefs left and right opening Oaxacan in restaurants with zero remorse for appropriating a culture just because they think it’s OK. That’s what’s happening with mezcal. That comes with everything that has been spoken about in the past year of this place where they think it’s OK.
Z: From that point, to be honest, a lot of our listeners are white people, I’m guessing. What then as a consumer or even as a member of the trade in the United States, whatever your race or background is, if you’re not Oaxacan, what is in your eyes the way to interact with mezcal respectfully? How should it be treated, and how would you like to see it talked about, consumed, or positioned? In the end, people want to drink it and people want to serve it. It’s not only going to be in the hands of those who are of Oaxacan or Oaxacan descent.
B: 100 percent. I’m so glad that you asked me this question. Number one, right now there hasn’t been any travel because of where we are in the world, but things are opening up. I highly encourage people to, come 2022, book a trip to Oaxaca and go experience it. Go support those farmers yourself. Go to Oaxaca and educate yourself on what it is. Number two, support brands that are actually owned by people of color, by people who are either from Oaxaca or who are Mexican. I would say those are the two major things that I would say. Number three, this is what I always tell people, don’t you ever out loud say, “It’s too expensive for tequila or that’s too expensive for mezcal. How dare you sell this? This is too expensive for Mexican food, too expensive for mezcal.” In my opinion, that is a racist comment. Those bottles that are pricier are the ones that come from those farmers that actually bring what Oaxaca is and who are Mexican-owned. People are expecting it to be a $2 shot of tequila like Hornitos, which if that’s what you want to do, go for it. But for me, that��s been my life mission.
Z: An interesting piece that I think our listeners may not be familiar with is the idea of these mezcal bottlings that are a single agave species, compared to something that is more of a blend. Is that something that you find interesting? I certainly have found in my tastings that there are distinct differences across the different wild agave species. For people who are interested in exploring nuances and differences in spirits, what does that look like?
B: I think why people love mezcal so much and why I love it so much is because you can have two bottles of mezcal, and they look the same. They’re clear. They’re not hidden by any aging process. There’s no wrapping of the flavor of the actual agave plant. You can have an Espadín, you can have a Tobaziche, and you can have a Papalote. We can have these three different agave plants, and if you put them next to each other, they will taste wildly different. I think that that’s why people love wine so much, and why they are collecting these bottles. And it won’t taste like that again in the next batch. That was only done in a 2010 or 2015 because the plant was a certain way. It was one of the first times in the spirit world that that was seen. When you look at whiskeys or when you look at reposado tequila or añejo tequilas, that comes from the barrels and the aging process. There’s no aging here other than the plant. People think, “Well, you can only get that in wine because it’s not distilled, right? When you distill it, how can it be different?” I think that’s what blows people’s minds.
Z: It definitely blew mine the first time.
B: Let’s say you take 10 tequilas and they’re all blancos. From brand to brand, there’s possibly a slight differentiation and for the very sophisticated palate, you can tell the difference from one brand and another brand. Yet, there’s an underlying, similar taste, right?
Z: Well, you’re using the same agave, as you said before. So there’s only so much variation that’s possible there.
B: In Oaxaca, what happens because of the plant and because your mind is used to seeing a blanco tequila so it should all taste the same, right? Your mind is so trained, but then we taste them side by side, and your mind is just blown. How could this be possible? How can this be so different? Then you go and explain it’s a different agave plant and you dig into the region and the type of distillation process. It’s very similar to that of the wine world. I think that’s why people love mezcal so much, because it just gives them something else. It’s for people who generally love the taste and understand there’s more to the drink than just doing it for getting drunk. It’s about enjoying the drink, and that’s why people love mezcal so much because it just gives them a different taste they’ve never had before.
Z: Well, I think that’s a wonderful place to leave it. It certainly echoes my own experiences as I’ve had the chance to learn a little more about mezcal, and I’ll definitely be excited to finally get the chance to take a trip to Oaxaca in 2022. Thank you so much for your time.
B: No, thank you.
Z: For those of you listening, you can find more of Bricia’s work — both written and then, of course, the restaurant — they will be linked in the description of the show. Again, thank you so much for your time, really appreciate it.
B: Thank you.
Thanks so much for listening to the “VinePair Podcast.” If you love this show as much as we love making it, please leave us a rating or review on iTunes, Spotify, Stitcher, or wherever it is you get your podcasts. It really helps everyone else discover the show. Now for the credits.
VinePair is produced and recorded in New York City and in Seattle, Wash., by myself and Zach Geballe, who does all the editing and loves to get the credit. Also, I would love to give a special shout-out to my VinePair co-founder, Josh Malin, for helping make all this possible and also to Keith Beavers, VinePair’s tasting director, who is additionally a producer on the show. I also want to, of course, thank every other member of the VinePair team who are instrumental in all of the ideas that go into making the show every week. Thanks so much for listening and we’ll see you again.
Ed note: This episode has been edited for length and clarity.
The article Next Round: Why Mezcal Merits High Prices With Restaurateur Bricia Lopez appeared first on VinePair.
Via https://vinepair.com/articles/next-round-bricia-lopez/
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Guelaguetza Puts Family — and Oaxacan Pride — First
This story is in celebration of #HispanicHeritageMonth, which runs through October 15 in the US.
Rojo, negro, verde, amarillo — the rainbow of traditional Oaxacan moles on the menu at Guelaguetza (@laguelaguetza) have earned the Los Angeles restaurant top praise and honors. But there are no heavily guarded secret family recipes. “The definition of guelaguetza is reciprocity — helping and giving and receiving,” says Bricia Lopez Maytorena, who owns the restaurant with her brother and two sisters. “That’s really Oaxaca. It’s one of the poorest states in Mexico. We don’t have much, but what we have, we give.” Bricia’s dad, Fernando Lopez, grew Guelaguetza from a tiny, five-table cafe in 1994 to one of the best Oaxacan restaurants in the country. “We’re all very proud of being from Oaxaca,” says Bricia. “If we can change people’s perception of a culture through food, we’ve done our job.”
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