#book outlet bloggers

[genericpuff]

Hey puff you have a day job right? How do you keep the motivation/discipline to create comics regularly and be an active blogger?

I've mentioned this a few times before and generally try to be as transparent as possible as I can when it comes to my real life circumstances and how they affect - and allow - my comic production schedule, because when it comes right down to it, I'm in a very privileged position that allows me certain luxuries that other comic creators simply don't have. And I don't really like the idea of someone seeing what I do and like... thinking that's a bar they have to meet because it often comes with a complete misinterpretation of what circumstances I'm in that may vary extremely from their own. Y'all are seeing a tip of a very large iceberg, y'know?

I do have a day job, I work as a tattoo artist, however my schedule is very much my own to control and while that comes with a lot of pressure to find my own work, it also allows for me to have flexibility with my other projects. That said, I'm only able to be that flexible because when I'm making money, I'm making really decent money (and with far less hours than I would need to make my living if I was working in retail still) and when I'm not, I've got a partner who makes a more consistent living that may have a much smaller hourly than what I get hourly for tattooing, but is still a decent hourly compared to minimum wage that he's able to handle bills while I get back on my feet (and there have been tons of times where our situations have been reversed, where I've been making good money and he's been needing extra help; it's honestly kind of some cosmic prank, the two of us can never seem to be doing financially well at the same time lmao)

Right now, we're just starting to come out of a slow winter season, so I've had more time than ever to sink into my personal projects. It does get stressful at times having such inconsistent payouts through the ebbs and flows of tattooing, but I try to be at peace with those slow seasons because it allows me to work on my passion projects. Especially when I've got not one, not two, but three separate tattoo expos (so far) to do this summer, which is gonna be (hopefully) three separate 30 hour weekends of straight tattooing haha And while I say hopefully (because yay good money and good publicity!) it's also gonna be extremely stressful and exhausting so I'm trying not to take the slower season for granted, because I know I'll be wishing for it again when I'm in the midst of it. And that's not even including all the other events I have booked this year that are purely for vendoring (so unrelated to tattooing) that are also gonna be crazy.

That said, the past couple years have felt particularly hard, but I know it's because we're unfortunately in the midst of a massive economic recession that has seen people spending less on luxury things - and that includes tattoos. But my comics and other personal projects give me a great outlet for my ideas and thoughts, and while projects like Rekindled are unfortunately not something I feel comfortable monetizing, they are ultimately projects that bring me a lot of joy and I think that's the best I can ask for nowadays while I wait in the hopes that things get better soon in the real world.

As for getting that motivation/discipline, I don't really have one solid answer. The reality is just that I've been doing this for a long, long time, so not drawing comics feels like not doing any other established good habit. What you may feel wondering how I manage to work so long on a single comic project with such hefty updates is undoubtedly pretty close to what I feel wondering how the fuck people manage to go to the gym LOL It's taken a lot of routine building and repetition and it's as natural as breathing to me at this point, I just feel gross when I've gone a day without drawing comics in some form. That routine has helped me get better and faster at creating as well. When I started my first long-form comic series, I started out just drawing a page a day - often taking 3-4 weeks to complete a chapter - and by the time it was done 7 years later, I was putting out a chapter a week. And then that turned into 60-90 panels of full color art a week... nah, I don't recommend anyone do that on their own like I did, I can't even do that anymore and looking back I'm in shock how I was able to pull that off, and not in an amazed "why can't I do that anymore, I used to be so awesome!" way, but more in a "oh god why did I do that to myself, no wonder I'm burnt out" way.

And honestly that's kind of the reality of it, while I'm putting out consistent updates of Rekindled that are in full color and are - in my opinion - some of the best work I've put out in the last few years, I'm also struggling to rebuild habits with my original project because I've simply fallen out of practice. I'm one person responsible for all the work I've put out, and yet when it comes to looking at the projects I still have sitting on the backburner, I still feel a sort of internalized version of Person A looking at Person B and asking "how the hell do you do it???" just like you're asking me now lol I'm working on it though and trying to get back to it little by little, day by day. On rare occasions I actually get something productive done and make progress LOL

That said, none of it has come without consequences. I've spent the majority of my artistic journey working on the same project which I feel has severely stunted my outreach and set me back in my growth; after all, we only ever see and judge the merit of webcomic projects based on the 1% of people who got lucky and achieved some semblance of fame and recognition out of it, you never see the people who have spent years still picking away at the same project from the bottom with little to show for it besides the work that's going unseen. I've also already got way more back and hip pain than one should have by their late 20's and that's definitely a consequence of spending so many hours every single day working on comics. As much as I've built some great habits that have made my comics and art better, I've also ended up with some very bad ones that a lot of people don't see because all they see is the results from the good ones. So that's something that I hope I can at least warn people about, even as a reminder to stand up and stretch every now and then and get their proper amount of sleep LMAO

And then when it comes to the blogging... I'm an AuDHD person with a lot to say and I can type at 137/wpm. So that's all there is to that ♡( ◡‿◡ )

[literaticat]

Since I’m hearing that most author marketing doesn’t significantly move the needle on book sales - is it ok then for an author to not market their book?

I don’t mean not talk about it; I mean skipping out on doing book tours, launches, interviews, presentations, cringe videos with one’s pet to try to game the algo…

Authors "not significantly moving the needle on book sales" all on their own is probably true in most cases. However, authors WITH PUBLISHER SUPPORT can for sure move the needle.

I would suggest that you do everything the publisher wants you to do in terms of marketing, etc. That IS them trying to move the needle, and you need to help as much as you can.

Beyond that, on your own, it's nice for you to do what is in your power to boost your own work without sinking a ton of money or all your energy into it. Your being game and positive may well inspire the publisher to give you more support, and look, there goes that needle again.

Appearances: If your publisher is sending you to a conference, book festival, on a book tour or similar (ie, paying for the travel, setting it up, etc) - DO IT! This is marketing that not every book automatically gets, your publisher WANTS you to do this, they are PAYING for you to do this, yes, you should absolutely do this.

If you're talking about setting up your OWN book tour, or paying to travel out of state to some conference on your OWN dime -- well, if you really want to do that and can afford to do that, sure, but I wouldn't go out of my way to pay for that kind of thing.

School Visits - if it is something where the publisher is setting it up and they are considering it part of a tour or a marketing opportunity - DO IT! IF you want to do your own as a money-making venture (where you charge the schools) -- by all means! It's a good source of income for a lot of kid's authors! But if that's just not something you enjoy or have the bandwidth for, you can skip it.

Interviews and whatnot -- again, if it is something that the publisher is setting up, with a well-regarded magazine, review outlet, blogger with big reach, online influencer, fancy TV show or big podcast or something like that where it's not easy to get that kind of coverage -- DO IT! Do you need to hustle all over NYC to try and set up your own Vanity Fair article or Good Morning America appearance or whatever? Absolutely not.

Social Media -- THIS IS IN YOUR POWER, and is free. Yes, please. You don't have to GO OFF or anything - but some social media presence, ONE platform at least, would be helpful. I have written extensively about how to start social media stuff if you don't feel adept at it, look at the FAQ. No, you don't have to make "cringe videos with your pet" -- but yeah, you should do *something* if at all possible, if only so that librarians and whatnot can write to you and you can post starred reviews of your books or whatever.

Website -- This is in your power, and costs little, and is important. YES PLEASE. Keep it updated. Have a press kit on there. PLEASE.

Other things you can and should absolutely do: Have a local launch party to celebrate with your friends and family -- introduce yourself to local booksellers and offer to sign stock -- direct people to that bookstore to buy autographed books via your social media, website and/or newsletter. Be nice to people. ETC.

Anything beyond that is gravy -- fine if you want gravy, but if you don't like it, and it costs $$ -- it is not necessary.

[returnsandreturns]

my library jobs have both been one hundred thousand times better than my retail jobs and less stressful on a customer service end because we don't have to take nearly as much bullshit but retail was SIGNIFICANTLY more boring. there's something every day. somebody is hiding our queer kids books. somebody is hiding one specific queer kid book with so much purpose that it was hidden within 24 hours of us putting it back on the shelf. i have been a part of two police stings. i have had to tell four people this month alone that they can't leave their children alone in the building (NO, not even to go out to your CAR, that's plenty of time for them to be STOLEN). i told a man that he needed to turn off the music he was blaring from his phone inside the library and he said, "OH, well i guess I'M THE PROBLEM," which was just a factually true statement. we found a weed grinder hidden in one of those under floor outlets in our teen room and have to assume it's been there prior to it becoming a teen room because none of them are cool enough to smoke. i have had to deal with snakes, rats and a concerning amount of dead birds. these fucking skateboarders will not listen when i tell them that i don't want to be this kind of grown-up but they HAVE TO STOP GRINDING ON THE BUILDING. there's a group of teen girls who always make loud sexual noises when they leave. a lot of drug deals. adult men fighting. children fighting. i've made three reports to cps. we have had fifteen books challenged since december. i've been personally targeted by a rightwing blogger for being gay and doing my job. i have had two secret admirers who sent cards directly to my work address and never revealed themselves so they could be ANYONE ANYWHERE AT ANY TIME. one time a toddler accidentally pepper sprayed himself because he got into his mom's purse.

this is mostly just from this year because i have a bad memory but it's every day there's something.

still better than retail and extremely rewarding but EVERY DAY.

[n7punk]

She-ra (2018) Promotional Merch

As part of an ongoing project to catalogue all the merchandise produced for the 2018 She-ra reboot, this post is going to contain everything I can find that was only available as part of another purchase, promotion, or exclusive gift. None of these are available anymore outside of resale.

Sometimes you have to click photos to see full images, as many are cut off. Any [x]s will lead to the source of the images, usually secondhand listings that will eventually become defunct. I use the best photos I can find.

Con-exclusives (for sale or giveaways) are on their own post. The master post focuses on for-sale merchandise but includes descriptions for everything else. This post acts as support to that, including photos I don't have room for there.

Lootcrate:

Socks, a notebook, and a tumbler were produced, all exclusive to Lootcrate subscribers in their respective month(s). The tumbler was for March, unsure of the months for the other products.

Sonic Kids Meal Toys:

Four figures, two "straw buddies," one inflatable sword, and character profile magnet 3-packs of at least six characters (possibly more. Probably at least one more since Glimmer is missing from the BFS but I haven't seen any not included here yet).

Influencer Exclusives:

This promotional statuette was sent to family bloggers in 2019 to promote season four. It might have also been sent to reviewers in 2018. It's fragile (possibly porcelain) and very rare. Clare has taken more extensive pictures with notes on construction here. [x]

This promotional metal lunchbox was sent to influencers to promote the series in very limited quantities (not to be confused with the insulated fabric lunchbox that was for sale on Amazon). The graphics are stickers rather than directly printed on the lunchbox and it is in mini size. [x]

Recruitment Swag: Stickers

She-ra stickers promoting the Dreamworks' Career pages were given away with Dreamworks pins, likely to current or prospective employees, though when and why is currently speculative. [x]

Media Press Kits:

Media press kits were sent out to outlets. They included collectors cards (the same cards as were given out at cons, see that post for all the cards), a foam tiara (also given out cons), and buttons (guess where they were given out to the public: cons). A letter (fifth image) was also included in the box, the only completely exclusive part of the box that didn't make it to the public. [x]

A separate kit (sixth image) was sent out to celebrate International Women's Day ahead of the show's premiere, though the contents of it are believed to have been the same and only the box color differed. This was produced by Commuter Industries. Some of the recipients were those bloggers mentioned earlier. Thanks to Clare for finding it.

Commuter Industries produced further promotional material for IWD 2019 such as digital booklets (Clare has some pulls here). They also made an activity book & character standees for cons.

Reviewer Special Mentions:

They were not exclusive, so they're only getting a small mention, but the Super7 Catra & Adora action figures, as well as limited knee-high socks patterned after She-ra's uniform (with little red capes on the back) were sent in promotional packages to some reviewers. These socks were given out at other promotional events, though I'm currently not certain which and thus whether they were ever available to the general public. While the action figures did go for public sale, they were in very limited quantities, so it felt worth mentioning.

Absolutely Not Merch: Promotional Con Props

Three large props - a Sword of Protection, a statue of She-ra, and a prop of the Horde Throne - were created for photo ops at conventions and the company that made them has provided photos on their portfolio page. Their current location is unknown. The She-ra statue seems to be based on the same character art that the promotional statuette was made from. Also featured in these images from upper-left-to-right are Aimee Carrero (Adora's VA), Karen Fukuhara (Glimmer's VA), and of course ND Stevenson (creator/showrunner).

[carolinemillerbooks]

New Post has been published on Books by Caroline Miller

New Post has been published on https://www.booksbycarolinemiller.com/musings/perils-of-the-high-ground/

Perils Of The High Ground

A month before leaving public life, I published a critique on the media.  At a retirement gathering soon after,  a reporter asked why I’d waited until leaving office to share my views. Previously, I’d written other papers –one on property taxes and the other on Grand Juries. The last appeared in December 1988. The Media: Who’s Watching the Watchers? I wrote the piece because I’d been looking into the viability of Press Councils, citizen groups set up to review people’s complaints about the media. Few of these organizations existed, largely because news outlets lobbied against them. Several academic studies did support the idea, however.  The reasons varied: The symbiotic relationship between the media and the power structure was too great Having wrapped itself in First Amendment claims, journalism had rendered the courts powerless against it. Its business interest competed with its public duty, leading to a temptation to manipulate the audience. Said one academic, “Democracy cannot survive if we are to be the targets of hidden persuaders.“ (News Media Locked in Established, Rigid Structure,” by Robert Shara, The Oregonian, Forum Section, October 31, 1988, B7.) *   Having felt the sting of editorial criticism while in office, I gave the inquisitive reporter an honest answer. “No politician is insane enough to take on the press as a public figure.” The reply drew laughs, even from the reporter. Times have changed, of course.  Fear of the press is diminished and the term “fake news” is part of the vernacular. The media has earned some of the criticism it receives.  More than one reporter has made up a story to advance a career.   Nonetheless, I concur with Thomas Jefferson that a flawed press is better than no press at all. To “err” is human and journalists make mistakes like the rest of us, though those I’ve known would never admit it.  Even so, their mandate to inform the public is vital to a democracy. NBC no doubt had the best intentions when it hired the former chair of the Republican National Committee (RNC), Ronna McDaniel as a contributor to its news roster.  Absent a Fairness doctrine, management’s decision to inject a conservative viewpoint into what many see as a liberal press was a bold one. The Fairness doctrine, a creation of the Federal Communication Commission (FCC,) was established in 1949.  It required broadcasters and the print media to air all sides of issues that were in the public interest. The policy worked for a time, but the advent of electronic media changed the landscape.  The near-monopoly news sources of the past became less worrisome when social platforms with commentators and bloggers mushroomed. Eventually, the FCC allowed the Fairness Doctrine to fade away.  As no good intention goes unpunished, NBC’s decision to hire McDaniel put the managers at odds with their brightest luminaries, including affiliate anchors. MSNBC’s Rachael Maddow and Lawrence O’Donnell excoriated the recruit. They accused her of lying and attempting to undermine the media’s legitimacy. Geraldo Rivera, a correspondent with NewsNation disagreed.  He called the objectors a cabal of aging hosts.   Rivera, who was born in 1943, is older than those he attacked, which gave his remark whimsy but no substance. Even so, his protest raised a question. What gave the dissenting journalists the right to claim the moral high ground? Admittedly, McDaneil’s case is moot. Cowed by their staff, NBC fired her. But was the decision fair? The debate seems to lie more with opinion than fact, something we humans exercise in abundance.  Other primates have norms that serve as social laws.  But human opinions are personal truths, usually impervious to information. How else could chauvinism exist over the centuries? In Politics, opinion holds sway over truth much of the time. It’s axiomatic that the appearance of impropriety is as bad as having done the deed.  In McDaniel’s case, whether she lied or unwittingly served as Donald Trump’s pawn probably can’t be established in a court of law–which is why, unlike her former boss, she was never charged with a crime.  Still, her NBC firing was a punishment and based on perception. In my opinion, McDaniel should have been allowed to strut her hour or two upon the public airwaves. Voters might have learned something. Or, maybe not which would also be telling. But a “cabal of journalists” shouldn’t decide what the public hears.    That’s my two cents worth, anyway, though I don’t expect anyone to live off the proceeds. For a gratuity, I’ll add one other personal truth. Never in my 87 years has my decision to take the high ground led anywhere but to a precipice.     *Anyone interested in the sources for these statements, let me know.  

[legends-expo]

Applications for Media Badges are available NOW to journalists, content creators, other members of the press and media professionals!

LegendsCon has three types of Media Badges available:

1. Press registration is open to journalists regularly making editorial contributions to newspapers, magazines, TV, radio, or editorial websites.

2. Creator registration is open to content creators including independent bloggers, podcasters, influencers, or others with a significant social media or online presence.

3. Media professional badges are open to graphic designers, marketing and public relations staff, chief officers, and sales staff from verifiable media outlets.

Find out more and apply on our website at https://legends-con.com/media-pr/

LegendsCon is a fan-run convention celebrating the original Expanded Universe books, comics, games, and other media that are now known as Legends.

We seek to create an event that brings together fans in an environment that fosters positivity and inclusivity while we celebrate our love of Legends material. We are an unofficial community organized event, which is not sponsored, run by, or affiliated with Lucasfilm Ltd. All event proceeds will go to a soon to be announced charitable cause.

[happylikeasadsong]

"About the Blogger" meme

Thank u sm for tag @cruciomione!!

Star Sign(s): Cancer sun, Libra moon and Leo rising (i couldn't explain it i you asked, tho)

Favorite Holidays: Christmas and New Years i love how crazy people go about decorations and seems like there's no end to imagination. Also it's that time of the year i have the most delicious food and share quality time with my family. And New Years's so special bc i get to celebrate with friends and usually the parties are lit.

Last Meal: A strawberry delight crepe as a 'well done' gift from me to me or not dying during my exams and finishing them all, yayyy

Current Favorite Musician: i always find it hard to just mention one, so here goes my top three rn: coco jones, the maine and rbd (latin pop band).

Last Music Listened To: back to life by lawson. this one scratches my brain like no other.

Last Movie Watched: me and one of my closest friends do this list of christmas movies every year bc we love christmas movies, no matter how awful and cringe they are. last night i watched 'exmas' with leighton meester and robbie amell and i was surprised that it wasn't the worst, so it's a win in my book.

Last TV Show Watched: it was this week's episode of fellow travelers. jonathan bailey and matt bomer are breaking my heart in a million little pieces, but i think it worth it?? it's so so so sad and tragic but they do such a great job portraying hawk and skippy's story.

Last Book/Fic Finished: i wanted distract myself from my daily problems so i reread 'remember me, remebering you' by amiera_saphire on ao3 last weekend.

Last Book/Fic Abandoned: i prefer the term 'hiatus'. i have a jatp fic that i never really finished and the thought of it hunts me.

Currently Reading: a very boring article on managerial finance i have to write on by friday (my last assignment of the year, yay!). i hated it, so i came here to get enough endorfins to go back to it.

Last Thing Researched for Art/Writing/Hyperfixation: ships in the 1800's, also dresses of that time period so i can better my shitty description in my period fic. i only had an idea and a dream on that one.

Favorite Online Fandom Memory: uhh i think it was back in the cursed years (2020, eww) and after i watched julie and the phantoms i found some really good people here and on twitter. our day consisted in checking every news outlet about the show and pics, videos about them. also the fics were so incredibly good!! those were fun times.

Favorite Old Fandom You Wish Would Drag You Back In/Have A Resurgence: arrowverse when it was good, maybe? idk but olicity had a choke on me in a concerning way. but then it went bad, so bad, and i suffered through until arrow ended and stopped watching the shows.

Favorite Thing You Enjoy That Never Had an Active or Big "Fandom" but You Wish It Did: felicity. it's mainly bc it's such an old show and bc of that, no one is really talking about it anymore, but it was my shit when i 'discovered' back in college.

Tempting Project You're Trying to Rein In/Don't Have Time For: i'll quote @cruciomione about the multi chapter fics, i feel you! one shots are better for me bc i can just write my idea down.

i've been working on a multi chapter about a second chance/lovers-to-strangers-to-lovers. i love the angst i have panned out in my head lol maybe during the break it could revisit it.

loved doing this!!

tagging some ppl to do this too, only if you want!

@imliterallyjustablackgirl, @ethxocore, @laryssamedeirss, @vacationship, @ruethrills

[homenecromancer]

quick reviews of some books i read recently:

Finna by Nino Cipri: fun lightweight read about two people, who just broke up with each other, on a quest through alternate-universe versions of a big-box store that is definitely not Ikea. enjoyable. (also if you’re sick of het romance good news: the main characters are queer)

the Newsflesh trilogy by Mira Grant: it is a very disarming feeling to read books written in your lifetime and realize they’ve accidentally become period pieces -- so, if you want to read some books that encapsulate some 2000s ideas and don’t realize they are doing it, here you go: yes, there was once a time when some people thought Blogging was the wave of the future and would be both influential and dignified. the books are about a world that’s experienced the zombie apocalypse, but the main characters are... professional bloggers about it. anyway. the actual books are fairly light reads; there is a foreshadowed twist in the third book that some readers will hate (the main characters are in love with each other... even though they’re adopted siblings)

The Unspoken Name by A. K. Larkwood: for me this was a solid C -- some parts were a real slog, some were alright. this is a world-hopping fantasy novel about a young orc priestess who is rescued from her fated death by a magician who needs some help to regain his rightful throne. which he does, and then the other 2/3 of the book happens. i think my main problem was that it felt like there was something off about the pacing... also you spend the first third of the book getting to know the magician character in a way that made me think he was gonna, like, be present in the other 2/3 of the book, and not just in the background. some fun worldbuilding, but i will not lie, i was relieved to get to the end and not too interested in the sequel.

Tell Me I’m Worthless by Alison Rumfitt: this is a horror novel about a haunted house, and Rumfitt does not flinch from attacking distressing topics. there’s a content warning in the front, and should you decide to give this book a try, i highly recommend reading that content warning before you go any further. i thought this book was solidly okay until the epilogue, which very satisfyingly ties things up and boosted my opinion to “yes, i would recommend this book to horror fans”. anyway. the back-cover summary you can find by googling is pretty accurate so i won’t recap it for you. trans identity is a very strong theme, so i will highlight: if you find reading about transphobia uncomfortable, do not read this book. Rumfitt handles it excellently, honestly, and from different points-of-view -- one main character is a trans woman; one main character is involved in anti-trans political activities -- but that also means some readers may find this book too distressing to read. fair warning. another thing i will highlight: this book is set in the UK, so some details do not hit quite as hard for me as they might for readers from the UK (there are, for instance, masked references to pop-culture figures that other readers may find obvious, but went over my head). here is a brief excerpt:

Bigotry can sit inside of you, hardening, turning into something painful before you even realise it is there. If you attend the meeting of a fascist political group, for example, you were not made fascist by that group, you were already a fascist, but one who did not have an outlet. Radicalisation is a complicated thing. I think often what it actually does is simply nurture an idea that was already there, inside of you.

[mythoughtsandotherthings]

“The Consensus of Media”

Mark Duffett, the author of the book titled, ‘’Understanding Fandom’’, undertakes a deep study of the modern-day, media fan culture, Fandom is a sociocultural phenomenon, largely associated with modern capitalist societies, electronic media, mass culture and public performance. The term fan first appeared in late seventeenth-century England, where it was a common abbreviation for “fanatic”. It became significant in the United States a century afterwards, where it was used by journalists to describe the passion of baseball lovers and spectators. The term was later adopted to describe dedicated audiences for films and music. Later, during the nineteenth century, the advent of photography, sound recording and airwave broadcasting laid the foundations for the electronic media business that supported vast audiences and fan phenomena that dominated much of the twentieth century. As sociologists, Ferris and Harris explained “there would be no fame if there were no fans and there would be no fans if there were no media”. It is widely believed and accepted that fans' demands have helped shape much of Hollywood and the other film industries worldwide to a large extent. Similarly, the comic book genre, which began as a supplement to newspapers, contributed to the fan-following traditions. As young people began to be a recognised population segment, fandom gradually became more identified as a youth phenomenon.

Over decades, actors, dramatists, singers, comedians, politicians, authors and other celebrated personalities of the day have carefully cultivated young people as their fans, who constituted a prominent demographic and often the most visible section of the media audience. The Beatles, Blues, James Bond films, Rock-n-roll group, Star Trek sci-fi movie series, Alfred Hitchcock suspense movies and Comic-Con are a few examples of old iconic music, songs, films and television series and comics, which have inspired fans from each succeeding generation of listeners, viewers and readers. In the late 1990s, with the advent of non-linear media platforms like video games, fans began to expect a different entertainment experience, giving rise to the trend of narrating the same story to fans, through different electronic media. This gave rise to the commercial exploitation in a systemic manner of fan following, leading large corporations to offer frenzied fans, their favourite subject of following in extended versions and genres spanning movies, music, games, television, merchandising outlets and lifestyle brands. Computers had been a domestic fixture for over two decades by the end of the twentieth century and they were already integrated into the entertainment industry. A large mass of fans used the internet since its earliest days, playing interactive theme-based games in multi-user fan groups or debating their favourite singer, film, musician, actor, politician, author, television show, game etc on bulletin boards, chat rooms and other electronic fora. The fandoms created fan pages, posted fan fiction and set up virtual fan tours and shrines of their favourite celebrity personality.

Alongside accessing news and information, many computer users also began to upload, stream and share video files in the new era of the internet. This led to the turning point of the development of fandom as a shared social experience. Video uploading sites such as YouTube, which gained mass popularity since the mid-2000s, allowed free instant access to vast archives of uploaded footage that included clips, old footage and amateur productions by a multitude of fans, giving further boost and momentum to nostalgic fandoms. This also gave rise to amateur producers and prominent fans who developed their troops of fans. In the new In era of digital extravaganza, novel cultural forms blossomed. For example, ‘bloggers’ and ‘new age influencers ‘ have claimed their own space as citizen journalists and commentators and command a loyal army of fans.

 Fandom has become more visible, prominent, mainstream, normal, respectable and importantly formidable today. In this environment, fans today wield considerable influence in all spheres of life and dictate policy formation, country and local politics, intellectual consensus, consumer preferences, legal and business practices and all economic and commercial activities. Challenging the old stereotype, fans have emerged as thoughtful, productive and powerful creative people.

[shabdforwriting]

7 Effective Strategies to Market Your Book Before Its Publishing

Here’s a brief description for each of the seven strategies to market your book before its release:

1- Create a Book Trailer or Promo Graphics

Visual content is highly engaging and can capture potential readers’ attention quickly. A compelling book trailer or visually appealing promo graphics can provide a sneak peek into your story, creating curiosity and excitement. Share these across social media platforms, your website, and even in newsletters.

2- Build Buzz with Early Reviews

Reaching out to beta readers, book reviewers, or trusted peers to read advance copies of your book can generate early feedback and reviews. These reviews can be used in promotional materials and help create a sense of anticipation before the official release.

3- Plan Offline Promotion

While online marketing is crucial, don’t forget about in-person events. Organize book signings, readings, or discussions at local bookstores, libraries, and community events. This can create a personal connection with your audience and make your book’s release a local event to look forward to.

4- Reach Out to Book Bloggers and Influencers

Collaborating with book bloggers and social media influencers who have a significant following can boost your book’s visibility. Send them a complimentary copy of your book and ask if they’d be willing to read and review it on their platform, or even host a giveaway or Q&A session.

5- Start a Pre-order Campaign

Pre-orders can help build momentum and excitement leading up to the launch. Offer special incentives like exclusive content, signed copies, or early access to a chapter to encourage readers to order in advance.

6- Leverage Social Media

Create an active social media presence to share updates, teasers, and behind-the-scenes glimpses into your writing journey. Use platforms like Instagram, Twitter, and TikTok to reach different reader communities, and consider hosting live Q&A sessions or virtual launch events.

7- Engage with the Writing Community and Create a Press Kit

Networking with fellow writers and readers is a great way to build support. Participate in online writing groups, share insights, and support other authors. At the same time, prepare a professional press kit with information about you, your book, press releases, and high-quality images to make it easier for media outlets and bloggers to cover your book launch.

Each of these strategies can help build anticipation and create a solid foundation for a successful book launch!

Source -

[susmithabusiness]

How Businesses Make Money

Success in today’s competitive business landscape depends on understanding the various ways companies generate revenue. Different industries employ diverse strategies, each with its own advantages. Below, we’ll explore ten proven methods that highlight how businesses make money, providing real-world examples for better insight.

1. Selling Products or Services

Most businesses generate income by selling goods or services. This model is straightforward: companies produce something that meets a need, and customers pay for it. This is a fundamental approach across industries, from small local shops to large global corporations.

Physical Products: Retailers, manufacturers, and e-commerce businesses sell items such as electronics, clothing, machinery, and vehicles, often marking up prices over production costs to make a profit.

Services: Service providers like freelancers, legal firms, and consultants earn revenue by offering expertise and labor in exchange for payment.

Example: A neighborhood bakery makes money by selling baked goods to customers.

2. Subscription-Based Models

Subscription models generate consistent revenue by charging customers regularly (monthly or annually) for access to a product or service. This approach is increasingly popular among businesses offering ongoing or digital services, such as software or streaming platforms.

Benefits:

Predictable Cash Flow: Steady, recurring revenue helps businesses forecast income more accurately.

Customer Retention: Subscribers tend to stay loyal as long as they continue receiving value from the service.

Example: Spotify offers free access to its platform but charges a monthly subscription fee for premium, ad-free listening.

3. Advertising Revenue

Many businesses, particularly media outlets and digital platforms, make money by selling advertising space to companies seeking to reach large audiences. Revenue is often based on metrics like cost per click (CPC), impressions (CPM), or user engagement.

Key Platforms:

Media Companies: Newspapers, TV stations, and magazines.

Digital Platforms: Websites, social media, and apps.

Example: Facebook and Google earn significant revenue by using targeted advertising, leveraging user data to show personalized ads.

4. Affiliate Marketing and Commissions

Affiliate marketing allows businesses to promote another company’s products and earn a commission for sales resulting from their referrals. This performance-based model is low-risk and high-reward, as companies don’t need to manage inventory.

Benefits:

No Inventory Costs: Affiliates don’t need to handle stock or logistics.

Low Overhead: Beyond content creation and marketing, affiliate marketing requires minimal expenses.

Example: Bloggers and influencers often include affiliate links in their content, earning commissions when their audience purchases through those links.

5. Freemium Models

Freemium models, popular in tech and digital industries, combine free and premium offerings. Companies provide a basic version of a product or service for free, but charge for premium features or extra services. This approach helps build a large user base while monetizing a small portion of it.

Advantages:

Large User Base: Offering free services can attract millions of users.

Easy Upsell: Users familiar with the free version are more likely to pay for additional features.

Example: Dropbox offers free cloud storage but charges for additional space and advanced features like secure file sharing.

6. Licensing and Royalties

Companies can monetize their intellectual property by licensing it to others. This is common for patented technology, trademarks, and creative content. Royalties are recurring payments made for continued use of licensed content or products.

Uses:

Technology Licensing: Software companies often license their technology to other businesses.

Creative Content: Artists and creators receive royalties for works like movies, books, and music.

Example: Microsoft licenses its Windows operating system to computer manufacturers, who pay a fee for each device sold with Windows installed.

7. Franchising

Franchising allows businesses to expand rapidly by letting others use their brand and business model in exchange for upfront fees and a percentage of sales. This model enables companies to grow with minimal investment while franchisees cover most operational costs.

Benefits:

Fast Expansion: Franchising helps companies scale without significant capital investment.

Shared Risk: Franchisees assume most of the financial risk, reducing the burden on the parent company.

Example: McDonald’s earns substantial income from franchisees who pay royalties in return for using its brand and business systems.

8. Investments and Financial Services

Many businesses generate revenue through investments in assets like stocks, real estate, or other ventures. Financial services companies such as banks and investment firms earn income from fees or interest on assets under management. Non-financial companies may also invest to diversify their revenue streams.

Investment Methods:

Stock Market: Companies invest in publicly traded businesses.

Real Estate: Purchasing commercial properties for rental income or resale.

Example: Warren Buffett’s company, Berkshire Hathaway, earns profits through investments in various industries and businesses.

9. Crowdfunding and Donations

Startups and small businesses often turn to crowdfunding platforms like Kickstarter or GoFundMe to raise money from individuals. In return, contributors may receive rewards, early access to products, or simply the satisfaction of supporting a cause. Nonprofits often rely on donations for their funding.

Categories:

Reward-Based Crowdfunding: Backers receive something in exchange for their contributions.

Equity Crowdfunding: Investors receive shares in the company.

Example: Many tech startups use crowdfunding to secure initial funding for product development on platforms like Kickstarter.

10. On-Demand Services

On-demand services allow customers to quickly access goods or services through mobile apps or platforms. These businesses make money by charging service fees or taking a percentage of each transaction.

On-Demand Examples:

Ride-Sharing: Companies like Uber and Lyft connect drivers with passengers and keep a portion of the fare.

Food Delivery: Platforms such as DoorDash charge both restaurants and customers for delivery services.

Example: Airbnb connects hosts with guests for short-term rentals, earning a commission on each booking.

These are just some of the many ways businesses can generate revenue, showcasing the diverse strategies used to thrive in the competitive marketplace.

[companyknowledgenews]

Is digital OOH winning over more political advertisers? Kind of - Notice Global Web https://www.merchant-business.com/is-digital-ooh-winning-over-more-political-advertisers-kind-of/?feed_id=204558&_unique_id=66ebfae1c9fe1 #GLOBAL - BLOGGER BLOGGER With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars.But what about other media? Digital is sure to secure big gains, but surprisingly not on the same platforms as they generally used to spend. It seems Apple’s move to limit ad tracking, which happened after the 2020 elections, has impacted spending on Meta platforms, while ad spend on X (formerly Twitter) has skyrocketed now that the platform accepts political advertising under Elon Musk’s ownership. “[X] did not accept political spending in 2020 but does now, and so that’s really one of the bigger changes that we are seeing this year,” said Michael Leszega, vp of market intelligence at Magna. “You’re seeing dollars spent towards conservative causes and conservative candidates. But I have seen some around Democratic candidates as well.”As for Meta’s Facebook, it’s a two-pronged effect, added Leszega. “One is the willingness to not take as many political dollars, and two would be the lack of targetability in 2024 compared to 2020,” he said.Some out of home media companies and agencies say digital OOH has become a more attractive destination for political dollars, given its ability to turn around ads much more rapidly than static OOH, but also its locality helps with downticket races that seek out more localized potential voters. An important change in marketplace conditions is DOOH’s “ability to be hyper-targeted in both geo-location and time periods to align with campaign trails, the RNC/DNC conventions and major battleground states that are heating up more now than ever,” said Lucy Markowitz, svp and gm of Vistar Media, who said she’s definitely seen an uptick in political ad dollars across her agency — but declined to specify because she said comparisons to 2020 are hard to make due to the effect of the pandemic on OOH. “Unlike traditional media, DOOH offers shorter flight lengths, quick production turnaround, and real-time campaign adjustments, allowing political advertisers to reach their audience without large upfront commitments.”David Krupp, CEO of Billups, an OOH specialist media agency, said it’s the first time he’s seeing political ad dollars coming his way. “It’s not going to be a huge piece of our business this year, but it’s certainly nice and incremental,” said Krupp.Why is OOH, particularly digital, seeing an uptick, according to Krupp? One is that omnichannel SSPs can factor DOOH into their offerings, which is a relatively new development, at least relative to the last election. But it’s also the result of other media — looking at you, local TV — being so booked up already especially in vital swing states. “There is so much money pouring into the swing states, because effectively, very few voters are going to really decide this election, it seems,” said Krupp. “There are only so many outlets. I think there’s an exhaustion that voters start to feel when every single one of the broadcast ads available is for a party ad or a candidate.”But not everyone sees tremendous growth in OOH, notably Magna’s evp of market intelligence. “It may be growing, yes, but I suspect it’s still pretty low,” said Létang “From our perspective, it’s small enough that when it comes to out of home, we don’t publish estimates or forecasts with or without political.

Whereas we do that for television and digital media.”Létang noted that some of the biggest OOH firms which have either airport or city contracts, don’t permit political ads on their networks.  http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/51566799870_1cf36f25da_o.jpg With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer.  There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of … Read More

[boldcompanynews]

Is digital OOH winning over more political advertisers? Kind of - Notice Global Web - BLOGGER https://www.merchant-business.com/is-digital-ooh-winning-over-more-political-advertisers-kind-of/?feed_id=204556&_unique_id=66ebfadcbf44c With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars.But what about other media? Digital is sure to secure big gains, but surprisingly not on the same platforms as they generally used to spend. It seems Apple’s move to limit ad tracking, which happened after the 2020 elections, has impacted spending on Meta platforms, while ad spend on X (formerly Twitter) has skyrocketed now that the platform accepts political advertising under Elon Musk’s ownership. “[X] did not accept political spending in 2020 but does now, and so that’s really one of the bigger changes that we are seeing this year,” said Michael Leszega, vp of market intelligence at Magna. “You’re seeing dollars spent towards conservative causes and conservative candidates. But I have seen some around Democratic candidates as well.”As for Meta’s Facebook, it’s a two-pronged effect, added Leszega. “One is the willingness to not take as many political dollars, and two would be the lack of targetability in 2024 compared to 2020,” he said.Some out of home media companies and agencies say digital OOH has become a more attractive destination for political dollars, given its ability to turn around ads much more rapidly than static OOH, but also its locality helps with downticket races that seek out more localized potential voters. An important change in marketplace conditions is DOOH’s “ability to be hyper-targeted in both geo-location and time periods to align with campaign trails, the RNC/DNC conventions and major battleground states that are heating up more now than ever,” said Lucy Markowitz, svp and gm of Vistar Media, who said she’s definitely seen an uptick in political ad dollars across her agency — but declined to specify because she said comparisons to 2020 are hard to make due to the effect of the pandemic on OOH. “Unlike traditional media, DOOH offers shorter flight lengths, quick production turnaround, and real-time campaign adjustments, allowing political advertisers to reach their audience without large upfront commitments.”David Krupp, CEO of Billups, an OOH specialist media agency, said it’s the first time he’s seeing political ad dollars coming his way. “It’s not going to be a huge piece of our business this year, but it’s certainly nice and incremental,” said Krupp.Why is OOH, particularly digital, seeing an uptick, according to Krupp? One is that omnichannel SSPs can factor DOOH into their offerings, which is a relatively new development, at least relative to the last election. But it’s also the result of other media — looking at you, local TV — being so booked up already especially in vital swing states. “There is so much money pouring into the swing states, because effectively, very few voters are going to really decide this election, it seems,” said Krupp. “There are only so many outlets. I think there’s an exhaustion that voters start to feel when every single one of the broadcast ads available is for a party ad or a candidate.”But not everyone sees tremendous growth in OOH, notably Magna’s evp of market intelligence. “It may be growing, yes, but I suspect it’s still pretty low,” said Létang “From our perspective, it’s small enough that when it comes to out of home, we don’t publish estimates or forecasts with or without political.

Whereas we do that for television and digital media.”Létang noted that some of the biggest OOH firms which have either airport or city contracts, don’t permit political ads on their networks.  http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/51566799870_1cf36f25da_o.jpg #GLOBAL - BLOGGER With less than two months to go bef... BLOGGER - #GLOBAL

[technologycompanynews]

Is digital OOH winning over more political advertisers? Kind of - Notice Global Web - BLOGGER https://www.merchant-business.com/is-digital-ooh-winning-over-more-political-advertisers-kind-of/?feed_id=204555&_unique_id=66ebfada5628c With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars.But what about other media? Digital is sure to secure big gains, but surprisingly not on the same platforms as they generally used to spend. It seems Apple’s move to limit ad tracking, which happened after the 2020 elections, has impacted spending on Meta platforms, while ad spend on X (formerly Twitter) has skyrocketed now that the platform accepts political advertising under Elon Musk’s ownership. “[X] did not accept political spending in 2020 but does now, and so that’s really one of the bigger changes that we are seeing this year,” said Michael Leszega, vp of market intelligence at Magna. “You’re seeing dollars spent towards conservative causes and conservative candidates. But I have seen some around Democratic candidates as well.”As for Meta’s Facebook, it’s a two-pronged effect, added Leszega. “One is the willingness to not take as many political dollars, and two would be the lack of targetability in 2024 compared to 2020,” he said.Some out of home media companies and agencies say digital OOH has become a more attractive destination for political dollars, given its ability to turn around ads much more rapidly than static OOH, but also its locality helps with downticket races that seek out more localized potential voters. An important change in marketplace conditions is DOOH’s “ability to be hyper-targeted in both geo-location and time periods to align with campaign trails, the RNC/DNC conventions and major battleground states that are heating up more now than ever,” said Lucy Markowitz, svp and gm of Vistar Media, who said she’s definitely seen an uptick in political ad dollars across her agency — but declined to specify because she said comparisons to 2020 are hard to make due to the effect of the pandemic on OOH. “Unlike traditional media, DOOH offers shorter flight lengths, quick production turnaround, and real-time campaign adjustments, allowing political advertisers to reach their audience without large upfront commitments.”David Krupp, CEO of Billups, an OOH specialist media agency, said it’s the first time he’s seeing political ad dollars coming his way. “It’s not going to be a huge piece of our business this year, but it’s certainly nice and incremental,” said Krupp.Why is OOH, particularly digital, seeing an uptick, according to Krupp? One is that omnichannel SSPs can factor DOOH into their offerings, which is a relatively new development, at least relative to the last election. But it’s also the result of other media — looking at you, local TV — being so booked up already especially in vital swing states. “There is so much money pouring into the swing states, because effectively, very few voters are going to really decide this election, it seems,” said Krupp. “There are only so many outlets. I think there’s an exhaustion that voters start to feel when every single one of the broadcast ads available is for a party ad or a candidate.”But not everyone sees tremendous growth in OOH, notably Magna’s evp of market intelligence. “It may be growing, yes, but I suspect it’s still pretty low,” said Létang “From our perspective, it’s small enough that when it comes to out of home, we don’t publish estimates or forecasts with or without political.

Whereas we do that for television and digital media.”Létang noted that some of the biggest OOH firms which have either airport or city contracts, don’t permit political ads on their networks.  http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/51566799870_1cf36f25da_o.jpg BLOGGER - #GLOBAL With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer.  There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of … Read More

[onlinecompanynews]

Is digital OOH winning over more political advertisers? Kind of - Notice Global Web https://www.merchant-business.com/is-digital-ooh-winning-over-more-political-advertisers-kind-of/?feed_id=204554&_unique_id=66ebf9c1055f7 With less than two months to go bef... BLOGGER - #GLOBAL With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars.But what about other media? Digital is sure to secure big gains, but surprisingly not on the same platforms as they generally used to spend. It seems Apple’s move to limit ad tracking, which happened after the 2020 elections, has impacted spending on Meta platforms, while ad spend on X (formerly Twitter) has skyrocketed now that the platform accepts political advertising under Elon Musk’s ownership. “[X] did not accept political spending in 2020 but does now, and so that’s really one of the bigger changes that we are seeing this year,” said Michael Leszega, vp of market intelligence at Magna. “You’re seeing dollars spent towards conservative causes and conservative candidates. But I have seen some around Democratic candidates as well.”As for Meta’s Facebook, it’s a two-pronged effect, added Leszega. “One is the willingness to not take as many political dollars, and two would be the lack of targetability in 2024 compared to 2020,” he said.Some out of home media companies and agencies say digital OOH has become a more attractive destination for political dollars, given its ability to turn around ads much more rapidly than static OOH, but also its locality helps with downticket races that seek out more localized potential voters. An important change in marketplace conditions is DOOH’s “ability to be hyper-targeted in both geo-location and time periods to align with campaign trails, the RNC/DNC conventions and major battleground states that are heating up more now than ever,” said Lucy Markowitz, svp and gm of Vistar Media, who said she’s definitely seen an uptick in political ad dollars across her agency — but declined to specify because she said comparisons to 2020 are hard to make due to the effect of the pandemic on OOH. “Unlike traditional media, DOOH offers shorter flight lengths, quick production turnaround, and real-time campaign adjustments, allowing political advertisers to reach their audience without large upfront commitments.”David Krupp, CEO of Billups, an OOH specialist media agency, said it’s the first time he’s seeing political ad dollars coming his way. “It’s not going to be a huge piece of our business this year, but it’s certainly nice and incremental,” said Krupp.Why is OOH, particularly digital, seeing an uptick, according to Krupp? One is that omnichannel SSPs can factor DOOH into their offerings, which is a relatively new development, at least relative to the last election. But it’s also the result of other media — looking at you, local TV — being so booked up already especially in vital swing states. “There is so much money pouring into the swing states, because effectively, very few voters are going to really decide this election, it seems,” said Krupp. “There are only so many outlets. I think there’s an exhaustion that voters start to feel when every single one of the broadcast ads available is for a party ad or a candidate.”But not everyone sees tremendous growth in OOH, notably Magna’s evp of market intelligence. “It may be growing, yes, but I suspect it’s still pretty low,” said Létang “From our perspective, it’s small enough that

when it comes to out of home, we don’t publish estimates or forecasts with or without political. Whereas we do that for television and digital media.”Létang noted that some of the biggest OOH firms which have either airport or city contracts, don’t permit political ads on their networks.  http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/51566799870_1cf36f25da_o.jpg #GLOBAL - BLOGGER With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer.  There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of … Read More

[internetcompanynews]

Is digital OOH winning over more political advertisers? Kind of - Notice Global Web - BLOGGER https://www.merchant-business.com/is-digital-ooh-winning-over-more-political-advertisers-kind-of/?feed_id=204553&_unique_id=66ebf9bf551cc With less than two months to go before the most consequential presidential election in recent U.S. history, estimates of the advertising dollars being dropped into the race keep going up — as high as $12 billion, according to eMarketer. There’s no doubt that television, in particular local TV, will benefit greatly from this bounty of election-related spend, presidential, downstate, PAC money and issue-oriented. Magna, in an update on 2024 projected ad spend it released earlier this week, predicted that ad spend on local television will surge 25% this year, mostly the result of political ad dollars.But what about other media? Digital is sure to secure big gains, but surprisingly not on the same platforms as they generally used to spend. It seems Apple’s move to limit ad tracking, which happened after the 2020 elections, has impacted spending on Meta platforms, while ad spend on X (formerly Twitter) has skyrocketed now that the platform accepts political advertising under Elon Musk’s ownership. “[X] did not accept political spending in 2020 but does now, and so that’s really one of the bigger changes that we are seeing this year,” said Michael Leszega, vp of market intelligence at Magna. “You’re seeing dollars spent towards conservative causes and conservative candidates. But I have seen some around Democratic candidates as well.”As for Meta’s Facebook, it’s a two-pronged effect, added Leszega. “One is the willingness to not take as many political dollars, and two would be the lack of targetability in 2024 compared to 2020,” he said.Some out of home media companies and agencies say digital OOH has become a more attractive destination for political dollars, given its ability to turn around ads much more rapidly than static OOH, but also its locality helps with downticket races that seek out more localized potential voters. An important change in marketplace conditions is DOOH’s “ability to be hyper-targeted in both geo-location and time periods to align with campaign trails, the RNC/DNC conventions and major battleground states that are heating up more now than ever,” said Lucy Markowitz, svp and gm of Vistar Media, who said she’s definitely seen an uptick in political ad dollars across her agency — but declined to specify because she said comparisons to 2020 are hard to make due to the effect of the pandemic on OOH. “Unlike traditional media, DOOH offers shorter flight lengths, quick production turnaround, and real-time campaign adjustments, allowing political advertisers to reach their audience without large upfront commitments.”David Krupp, CEO of Billups, an OOH specialist media agency, said it’s the first time he’s seeing political ad dollars coming his way. “It’s not going to be a huge piece of our business this year, but it’s certainly nice and incremental,” said Krupp.Why is OOH, particularly digital, seeing an uptick, according to Krupp? One is that omnichannel SSPs can factor DOOH into their offerings, which is a relatively new development, at least relative to the last election. But it’s also the result of other media — looking at you, local TV — being so booked up already especially in vital swing states. “There is so much money pouring into the swing states, because effectively, very few voters are going to really decide this election, it seems,” said Krupp. “There are only so many outlets. I think there’s an exhaustion that voters start to feel when every single one of the broadcast ads available is for a party ad or a candidate.”But not everyone sees tremendous growth in OOH, notably Magna’s evp of market intelligence. “It may be growing, yes, but I suspect it’s still pretty low,” said Létang “From our perspective, it’s small enough that when it comes to out of home, we don’t publish estimates or forecasts with or without political.

Whereas we do that for television and digital media.”Létang noted that some of the biggest OOH firms which have either airport or city contracts, don’t permit political ads on their networks.  http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/51566799870_1cf36f25da_o.jpg Is digital OOH winning over more political advertisers? Kind of - Notice Global Web - #GLOBAL BLOGGER - #GLOBAL