#best boutique digital marketing agency singapore

[elevan-august-media]

Elevate Your Brand: Your Boutique Digital Marketing Agency in Singapore

In the fast-paced digital world of Singapore, businesses face the ever-present challenge of staying relevant and engaging amidst stiff competition. In such a landscape, the right digital marketing strategy can make all the difference. Enter Elavan August Media, your premier boutique digital marketing agency in Singapore, committed to propelling your brand to new heights of success.

At Elavan August Media, we understand that every business is unique, with its own set of goals, challenges, and aspirations. With our tailored approach and unwavering dedication to excellence, we offer a comprehensive suite of services designed to unleash your brand's full potential and drive meaningful engagement in the digital realm.

Lead Generation:

In today's hyper-competitive market, generating high-quality leads is essential for sustainable business growth. Our lead generation strategies are meticulously crafted to attract, engage, and convert prospects into loyal customers. Through targeted campaigns and data-driven insights, we help you identify and nurture leads effectively, ensuring maximum ROI and long-term success.

Social Media Management:

In the age of social media dominance, maintaining a strong presence across various platforms is crucial for brand visibility and engagement. Our seasoned experts specialize in crafting compelling content, fostering meaningful interactions, and building a loyal community around your brand. From content creation to community management, we handle every aspect of your social media presence with precision and finesse, ensuring that your brand resonates with your audience on every platform.

Social Media Ads & Google Ads:

Harnessing the power of targeted advertising, we create bespoke campaigns that amplify your brand message and drive tangible results. Whether it's social media ads or Google Ads, our team leverages advanced targeting techniques and creative storytelling to maximize your reach and impact. With a keen focus on performance metrics and optimization, we ensure that every advertising dollar is spent wisely, delivering maximum ROI and driving sustained growth for your business.

Search Engine Optimization (SEO):

Achieving visibility in the vast digital landscape starts with a robust foundation of search engine optimization. Our SEO experts employ proven strategies and best practices to enhance your online presence, improve organic rankings, and drive qualified traffic to your website. From comprehensive keyword research to on-page optimization, we employ a holistic approach that positions your brand for long-term success in the competitive digital landscape.

Graphic Design & Website Design:

In a visually-driven world, captivating design is paramount to capturing attention and conveying your brand's story effectively. Our talented team of designers combines creativity with functionality to deliver visually stunning graphics and intuitive website designs that leave a lasting impression. Whether you need a logo redesign, website overhaul, or custom graphics for your marketing collateral, we bring your vision to life with flair and precision, ensuring that your brand stands out in a crowded digital marketplace.

Media Productions:

From captivating videos to immersive multimedia experiences, our media production services are designed to elevate your brand and captivate your audience. Whether it's brand storytelling, product demonstrations, or promotional videos, our team of videographers, editors, and content creators work tirelessly to produce high-quality multimedia content that resonates with your target audience and drives engagement across channels.

At Elavan August Media, we pride ourselves on our unwavering commitment to client satisfaction and measurable results. With a collaborative approach and a passion for excellence, we partner with businesses of all sizes and industries to unlock their full potential in the digital landscape.

Your brand deserves nothing but the best. Partner with Elavan August Media, your trusted ally in navigating the complex world of digital marketing, and let's embark on a journey of growth, innovation, and success together.

Experience the difference. Elevate your brand with Elavan August Media, your boutique digital marketing agency in Singapore.

[financeconsultant]

Job Company For Momentary Staffing

The GMP Group is likely one of the longest-serving HR and recruitment outfits in Singapore. The firm runs independent boutique places of work that offer specialist recruitment providers to area of interest shoppers. GMP provides a one-cease” resolution to companies, and it has been recognised with a Recruitment Consultant of the Year award.

general consultants has a confirmed monitor report over time to ship the right recruitment solution to assist match the right individual to the proper job. Garner International has a staff of specialists with administration expertise as well as sturdy business networks in their respective industries. 

As a recruitment company, Garner International has a tendency to work with respected multinational companies . For those seeking to get your foot into MNCs, Garner International is a perfect good stepping stone.

These businesses have a pool of extremely expert candidates for various industries. They be sure that the candidate they front has the most effective skills and match in your place. If your company is contemplating the recruitment company alternative, here is a guide.

A survey of employers in Singapore reveals that 9 out of 10 companies find it troublesome to rent probably the most suitable candidates. In Singapore, over 90% of companies turn to recruitment agencies to deal with their hiring course of. 

They are obligated to link enterprise with the most effective skills within the job market. Russell Reynolds is a recruitment agency with expertise in executive succession, expertise search, and assessment, as well as the leadership area.

We are able to supply individuals with specialist skills and expertise who can contribute to your teams and ship complicated digital initiatives within a client’s particular scope. 

Our experienced recruitment professionals have the proper skills and connections to scout the perfect candidates appropriate to guide your corporation to the next degree. Established in Singapore in 1985, Adecco offers a comprehensive vary of companies that includes everlasting, short-term and contract staffing. 

He additionally sought a WSG profession coach and counsellor’s help before securing a contract position as a surveyor staff leader. Since then, Mr Lim’s efficiency has impressed his boss a lot that his contract was extended. Of course, everybody needs to work with an organisation that they can tell different folks about.

Through numerous contractor care initiatives, from training to occasions, we purpose to give you a optimistic and rewarding work expertise each time. We will screen, interview and shortlist candidates, thus saving your time interviewing candidates who do not meet your specifications.

 Our skilled fees are aggressive and often contingency based mostly, ie you pay solely after the selected candidate has commenced employment with you. behind the most effective job recruitment company in Singapore who has helped over a hundred,000 native job seekers and world shoppers obtain success.

One of the most important staffing firms in Singapore to assist SOE Projects with main native corporations and government ministries. We have deployed over 1,000 company workers since project initiation. Our clientele contains multi-national corporations, international corporations, government-linked organizations. 

In particular, our largest clients are international IT companies, massive banking, and monetary institutions, and authorities companies. Increasingly, we are also doing business with quick-rising small and medium enterprises, technology start-up firms, in addition to overseas corporations who are new to Singapore or Asia. IT involves plenty of sophisticated assignments and operations that require IT abilities who're good at what they're doing.

We concentrate on the Singapore and wider APAC region & have in depth years of experience and networks constructed up within this sector. They have skilled excessive worker turnover, and they want a treatment. Finding a full-time job is the first step in the direction of monetary freedom.

 Besides having a secure earnings, you also must cultivate your saving habits if you want to take pleasure in an early retirement. EPS was a significant outsourcing associate to an international conglomerate to help their IT Global Service Desk Operation based mostly in Malaysia. 

We present onsite technical help providers that cowl the full vary of office gear corresponding to PC, pocket book, printers, network connectivity units, server, and email help services. In the world of data technology, advancement and transformation are accelerating and this calls for many special projects or brief-time period assignments to make sure companies stay updated.

Before you sign a contract, check their T&Cs, client testimonials, and their credentials. This refers back to the upfront cost of an agreed quantity to the company. Retained contracting agreements can differ, they usually give the company entry to your open listing. We help in employment process to make sure the provided candidate will get on board without any issues.

With the swarm of locals, foreign staff, and expats sending their resumes over, it's comprehensible why many firms discover recruitment tasking. Recruitment agencies have a better performance report in comparison with in-home HR recruitment teams.

 They primarily give attention to recruitment, and they’re higher equipped than your inner recruiter. Sciente International assists purchasers in coordinating their expertise management problems. The company employs consultants with a superior blend of enterprise and technology abilities. Sciente understands the exacting wants of its clients and strives to connect them with the right skills.

It undertakes comprehensive candidate screening, interviewing, and background checking potential applicants. Aegies guarantees companies talents with core business competencies, and it helps applicants to attain their career aims. Garner International is an completed recruitment company with a specialty in Executive Search and HR consultancy.

Page Personnel is a part of PageGroup, a world leader in recruitment with 141 workplaces in 36 countries. Whether you’re in search of specialists for project work or professionals to cover busy durations, our specialist consultants will source one of the best talent. 

Our pool of contract expertise is highly expert and able to begin work in your small business at brief notice. Our consultants manage the entire recruitment course of, to be able to concentrate on the day-to-day working of your business.

Diversity is imperative to nearly all of our client’s inner strategy and L&D initiatives. Hence, we imagine that it is very important perceive your innate needs earlier than resourcing for any roles. 

Through our rising intensive community of talent, we construct trust and lengthy-standing relationships. A unbelievable acknowledgement was profitable the 2018 Employer Award by Women in Tech, making us Recruitment Agency of the Year. As members of Diversity Works and numerous business our bodies , we ensure ongoing improvement and finest apply the world over.

As we fill many momentary assignments on a weekly foundation, we are perfectly placed to supply co-employment solutions or administrative management of workers to help you grow your business. For instance, businesses can face contingent workers requirements throughout peak workload periods, when staff are on sick and maternity leaves, or one-off event which requires a lot of manpower. 

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[iwcwatches]

Success Story - Cindy

“It always gives me much pride and pleasure to tell someone that I work for IWC, as the responses are always positive. IWC has given me opportunities far beyond my imagination and allowed me to meet colleagues from all over the globe of whom several have become friends.”

My name is Cindy Sim and I am a Singaporean Chinese, born and raised on the sunny shores of Singapore. I initially embarked on studying engineering studies before making a switch to communication studies when I realized engineering math wasn’t my thing and I definitely have a better flair for writing. I studied mostly in Singapore and completed my academic life with a post graduate degree, majoring in Marketing, at the University of Melbourne in Australia. My first job, post-graduation, was with a boutique PR agency, where I further honed my PR skills in terms of writing and pitching. But my foray into the hedonistic world of luxury products was cemented when I started a PR and Events role with Gucci, where I was exposed, not only to the finicky fashion industry, but also, to the real demands of luxury marketing. After Gucci, I did a short stint with a local car distributor, marketing Subaru cars, which was great but when IWC came knocking, I knew I had to make a switch. Even though I barely understood the intricacies of watchmaking. I didn’t even know what a tourbillon was!

I started with the IWC Southeast Asia team in early 2012, as a regional PR Manager, and since then, have been on a fantastic journey. We all know very well, there is never a dull day at IWC! Being the PR representative for the brand in the SEA region meant I had to do a crash course in the brand as well as watchmaking from day one. It felt like I was back in school again, ploughing through pages of information and details. It remains fascinating to me till this day, and I still get excited to read about our new products and the technological intricacies the brand is always bringing forth. Presenting the brand and products to the regional media as the incumbent PR representative is always enjoyable as IWC has so much storytelling, in terms of brand legacy, products and partnerships. It always gave me much pride to be part of the brand, as our activations and partnerships are always meaningful.

In 2015, I made a lateral transition as PR & Communications Manager, adding the management of advertising, digital and social media to my portfolio. The role was pivotal in the marketing communications spectrum, and it only made perfect sense to have a bird’s eye view over the entire communications strategy for the brand, to ensure impactful and uniform messaging across possible mediums.

I was offered the Marketing Director opportunity in 2017. This was, by far, the biggest challenge in my career, as I was only spciualized in communications previously, with basic knowledge of other marketing functions. Armed with tenacity and a bit of blind faith, I took the bull by the horns and embarked on a new chapter which I am still writing till today.

As the Marketing Director for IWC in the Southeast Asia region, I oversee the full marketing and communications spectrum, including Customer Experience / CRM and Trade Marketing. Four years on, together with the Southeast Asia team, we’ve achieved several best practice worthy activations such as successful product launches, exemplary customer experience initiatives and launching IWC’s first virtual boutique amidst the pandemic.

2021 marks my 9th year with IWC, and I often get asked why I have stayed so long with a single brand. It always gives me much pride and pleasure to tell someone that I work for IWC, as the responses are always positive. IWC has given me opportunities far beyond my imagination, and, allowed me to meet colleagues from all over the globe of whom several have become friends. Like I have said before, there is never a dull day at IWC. The trick is to keep trucking, and most of all, to keep the faith.

CINDY SIM - Marketing Director, Southeast Asia (Singapore)

[energypaint33-blog]

The Definitive Guide to Podcast digital marketing agency

Considered leadership - Demonstrating expertise in a region or field by way of a variety of different content produced with the agency or personnel in the agency. Imagined leadership can be a kind of material marketing. We're focused on furnishing a thorough list of the world's foremost Artistic advertising agencies. No matter whether you're looking to break into the business or even a seasoned veteran trying to find new possibilities, you can use The Creative Ham's list of advertising agencies to find out excellent Innovative advertising agencies you didn't know existed. Within this surroundings, when you want to fill a placement it’s important to know just what exactly sort of professional you’re in search of and possess a system to locate them. You can’t just […] Boundary-pushing Inventive - What sort of get the job done does the agency often produce? Do they consistently innovate, or do they simply churn out extra of exactly the same undertaking after challenge? Since The best brand identity may be difficult to both of those nail down AND replicate across each channel, check with the next thoughts to be sure the logo and branding agency you choose can correctly attain this. Best logo design businesses use market insights and many sector research in the course of their design method. Comprehending what diverse symbols mean to your audience, thinking of the psychology of coloration, and focusing on what underlying messages specific font styles Express are merely some of the components agencies contemplate when performing custom logo design. For the reason that at Sortlist We'll manage to support you dig up the right affiliate and your organization will with out question acknowledge that a task in branding may have a certain imprint on your own profits. All My Web Needs can be a Nashville website design company and marketing agency focused on producing custom made website answers to increase brands online. browse additional “Nearby relevance — to your extent that they are capable of, retailers must get grounded in and familiar with the communities they run within. This gives increase to marketing and outreach Suggestions that organically seem sensible for the folks in Individuals communities.” Effective branding is important to the achievements of any small business, but it really’s Specifically critical for boutique corporations -- modest, impartial firms -- which will have to build on their own as signature providers of products or products and services to keep up a competitive edge. Considering that ninety one % of people are more likely to purchase from an genuine brand, protecting this character during every single marketing campaign and System is paramount. Public relations requires into account the bigger photograph of how a corporation relates and is perceived by the public at huge. A good public relations method can not just support a company recognize its buyers and supply meaningful remedies, but observe People effects and infrequently forecast outcomes for potential situation. PR can affect Group actions – in some cases all the more so than advertising. Committed to the partnership - Will the agency price your enterprise? How can they intend to companion with you to benefit the end result of your challenge? The Fact About public relations That No One Is Suggesting You can consequently swiftly see that every desire can be answered by a bureau professional in branding in Singapore.

[ameliamike90]

SEO Marketing Expert (Singapore) job at Astonish Agency Singapore

Astonish is a product development and digital marketing boutique building game changing solutions for clients.

Analyze competitor websites for organic traffic insights

Determine the best keywords to focus on throughout campaign

Optimize content for terms

Perform on-page and back-end optimizations for better rankings

Provide regular updates throughout the process

Building quality backlinks from different reputable sources

Creating citations to strengthen the business’s local presence

Driving traffic from numerous sources around the web

May have programming backgrounds and focus more on technical optimization

Extensive experience in the design, writing, or advertising fields

A deep understanding of how the search engines rank websites

Experience with content writing, building backlinks, and optimizing webpages

Familiarity with the WordPress platform and proper formatting practices

Understanding of how local search works and best practices

Great overall research and analytics skills

StartUp Jobs Asia - Startup Jobs in Singapore , Malaysia , HongKong ,Thailand from http://www.startupjobs.asia/job/27725-seo-marketing-expert-singapore-marketing-job-at-astonish-agency-singapore Startup Jobs Asia https://startupjobsasia.tumblr.com/post/160361633354

[csrgood]

Purpose Collaborative Celebrates Third Anniversary With Global Expansion, New Category-Defining Capabilities, and Cutting-Edge Thought Leadership

As social purpose becomes critical to long-term organizational success, The Purpose Collaborative – the world’s first network of purpose-at-the-center agencies and subject matter experts – celebrates its third anniversary. Spanning five continents, the Purpose Collaborative now harnesses the mindshare of more than 400 professionals at 38 member organizations.

The Purpose Collaborative’s growth parallels the momentum of an increasingly mainstream global social purpose movement, from Larry Fink’s 2018 letter to Blackrock shareholders on “A Sense of Purpose” to the Association of National Advertisers naming “brand purpose” the word of 2018. Founded by Carol Cone, CEO of Carol Cone ON PURPOSE and a social purpose pioneer, the Purpose Collaborative is a new model for consultant-client engagement, with a nimble partners-at-the-center approach supported by a comprehensive network of leading talent in social purpose.

“I founded the Purpose Collaborative as a flexible new model for superb, breakthrough social purpose work. From day one, we have sought to evolve our network and capabilities, and redefine the field of social purpose and what it means to be a leading practitioner developing disruptive solutions that other agency models are not structured to deliver,” said Carol Cone, CEO of Carol Cone ON PURPOSE and Chair, Purpose Collaborative. 

Highlights from the past year include:

Well over $100 million in total billings, including more than $5 million in revenue generated through 25+ cross-collaborative member projects.

Expansion to 10 global markets, including presence in Asia, Europe, Latin America, and Australia to give members and their clients unprecedented access to leading global purpose practitioners in established and emerging markets.

Launch of Purpose 360, a podcast co-hosted by Carol Cone and Purpose Collaborative member Chris Noble, CEO of Matchfire, which illuminates social purpose as a high-impact business strategy through unfiltered conversations with leaders from Unilever, REI, LG, New York Life, Panera, Kohler and others.

30+ collective awards, including an Emmy Award (Parallax Productions), Time Magazine Best Inventions of 2018 (Carol Cone ON PURPOSE), B Lab Best for the World honoree (Pearl Consulting), Shorty Social Good Award (BBMG), and recognition on the Environmental Finance Voluntary Carbon Market Rankings (South Pole).

Representation (including speaking, moderation, judging) at dozens of convenings around the world, including the Arthur Page Society, Consumer Electronics Show, Social Innovation Summit, Sustainable Brands, SXSW, United Nations Climate Week, and many more.

Release of new breakthrough industry research, including enso’s World Value Index and Catalist’s Issue Revolution Study.

Three-day member-only summit in New York City featuring dynamic presentations, workshops, and networking, sustained through monthly community calls that push industry boundaries.

Members introduced category-defining capabilities, products, and processes in 2018, all to identify, develop, and activate clients’ purpose. New capabilities include augmented reality, sustainable financing, SDG integration, B Corp certification consulting, sports sustainability consulting, and purpose-centered data analytics. This complements robust existing capabilities in purpose strategy, video production, employee engagement, social media, digital marketing, product development, and more.

“This group is a game changer, filling multiple gaps in the purpose and impact eco-system,” said Gillian Pearl, CEO at Pearl Consulting. “It provides us with a community of values-aligned, purpose-driven peers dedicated to creating a better world for all and allows us to offer our clients a range of services beyond our core competencies, from brand and creative to design, digital, production and more.” 

Select member achievements from the past year include:

BBMG received a Shorty Social Good Award for its anti-puppy mill campaign for ASPCA, called Barred from Love.

Carol Cone ON PURPOSE conceptualized and developed My Special Aflac Duck, a social robot for children with cancer, in partnership with client Aflac and R&D firm Sproutel. To date, My Special Aflac Duck made Time Magazine’s list of “Best Inventions of 2018,” won the Tech For a Better World Award and Best in Show Unexpected Product at the 2018 Consumer Electronics Show, a Platinum Sabre for Best in Show, a PRSA Silver Anvil, and is now landing in the arms of children in hospitals across the U.S.

Catalist released the industry’s leading social impact partnership measurement/valuation platform and nonprofit partnership database. 

Elle Communications garnered major press for such diverse projects as the Earth Day introduction of Adidas/Parley for the Oceans jerseys into Major League Soccer to the massive NewsMatch campaign supporting independent nonprofit journalism across the U.S. Elle also expanded into social impact consulting for brands, organizations, and individuals.

Forward StoryStudio launched a video series for Dignity Health on World Gratitude Day, called "What is Gratitude,” made up of 5 monthly-released stories of gratitude. Forward StoryStudio also helped raise millions for clients, including $2.5M+ for Renown Health (video) and Dignity Health (video).

Mission Partners was certified as a B Corp, achieving a score of 95.4 out of 100.

Parallax Productions won an Emmy Award and a Hatch Award for “My Wish” – An Alzheimer’s Story – and produced 8 episodes of PBS series “Breaking Big” featuring Trevor Noah, author Roxane Gay, country superstar Jason Aldean, and more.

Pearl Consulting was a B Lab Best for the World honoree.

Public Inc. developed the Canadian strategy for The Body Shop's global Forever Against Animal Testing (F.A.A.T.) campaign, advancing Canadian Bill S–214 banning cosmetic animal testing, and increasing sales by 15% during in-store campaign periods.

South Pole partnered with Sport and Sustainability International (SandSI) to help Major League Soccer expand its sustainability platform that reduces and offsets emissions, and promotes healthy, sustainable communities in North America and across the globe.  

Yulu PR was named CSR Agency of the Year by PRDaily. This year, Yulu launched Impact Relations, an emerging discipline of communications that influences positive social and environmental impact. Collectively, the movement is unearthing new ways to measure impact and set a new industry standard for communications. 

New members:

Catalist: Catalist is the industry’s only measurement and matchmaking platform for companies and causes, uniting smart technology and detailed data with the Catalist team’s depth of knowledge, experience, and industry understanding to change the way companies and causes create impact together. (Austin, TX)

JUV Consulting: JUV is a national network of Gen Z-ers working with blue chip brands and social enterprises to deliver customized consulting services directly from the Gen Z demographic. (New York, NY; global network)

No Typical Moments: No Typical Moments specializes in digital marketing solutions that help identify new ways to find online communities and convert them into lifelong customers. It examines the paradigm of how people relate to one another, treat the environment and uplift humanity to a deeper level of consciousness. (San Diego, CA)

OC360: OC360 connects global change agents to social good initiatives. Guided by the UN’s Sustainable Development Goals (SDG) framework, OC360 is developing an ecosystem called IMPACT360, focused on eight SDGs including poverty and education. (Atlanta, GA)

Occula Group: Occula Group is a strategic planning and insights, thought leadership, and brand positioning consultancy. The global group creates bespoke teams to address clients’ needs and integrates seamlessly to future-proof a client’s business and brand.  (New York, NY)

Oliver Russell: Oliver Russell helps for-profit companies connect with customers and society through compelling brand narratives. A B Corporation, Oliver Russell incorporates passion for impact-driven customers with sector-specific knowledge in natural foods and beverages, public health, technology, startups, and sustainability consulting. (Boise, ID)

Pearl Consulting:  Pearl Consulting is a purpose-driven boutique consultancy with a network of consultants across Asia Pacific, Europe, and North America committed to creating mutual benefit for corporate, nonprofit, and government partners through the strategic deployment of social impact initiatives. Pearl Consulting is a certified B Corporation. (Singapore and global)

South Pole: South Pole aims to accelerate the transition to a climate-smart society by providing sustainability financing solutions, working with businesses and governments around the world to realize deep decarbonization pathways across industries. South Pole has a global team of 250 climate and finance experts in 18 cities. (Sydney, Australia and New York, NY; global network)

In 2019, the Purpose Collaborative plans to further expand its capabilities in augmented and virtual reality, digital and experiential marketing, measurement and analytics, influencer relations, and key social issues expertise. Additionally, the Purpose Collaborative plans to release breakthrough thought leadership on the evolution and growth of social purpose, to help clients and the industry advance purpose strategy and programming. For more information, please visit PurposeCollaborative.com/Collaborative.

Cone said, “Purpose Collaborative members trailblaze, guiding innovative organizations on their journey to align authentically with an inspiring purpose. I’m proud of how this remarkable network has grown, and even more so of the purpose impact we’re all delivering for clients and the world.”

Carol Cone ON PURPOSE (CCOP) is a 21st century consultancy that partners with organizations to identify, accelerate and amplify their purpose. The firm is led by Carol Cone, regarded as one of the founders of the social purpose movement, and one of the leading practitioners in the field. Cone is also Founder and Chair of the Purpose Collaborative, the world’s first global network of purpose-at-the-center agencies and subject matter expert issues. (www.purposecollaborative.com)

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source: http://www.csrwire.com/press_releases/41751-Purpose-Collaborative-Celebrates-Third-Anniversary-With-Global-Expansion-New-Category-Defining-Capabilities-and-Cutting-Edge-Thought-Leadership?tracking_source=rss

[simmonsweronika0-blog]

How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand "what is digital marketing", "will digital marketing benefit your business" and answer the question "how do I get more leads for my business?" - which should be the purpose of any marketing.

Significant Role Played by Public Relations Agencies

How Public Relations Agencies Can Help in Brand Building

Capabilities of a Modern Day Public Relations Agency

Choosing the Right Marketing Communications Agency

What Is a Marketing Communications Agency?

The Benefits of Digital Communication Agency

What is a Digital Marketing Agency?

The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and "live online". Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called "micro-moments" and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to "marketing companies" who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question "how do I get more leads for my business"?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services

Search engine optimisation, most commonly abbreviated to "SEO", is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as "keywords") to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the "near me" phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding "near me" to their search query i.e. "SEO Company near me". These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click

Pay Per Click (PPC) often referred to as "Google Advertising" or "online advertising" is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the "research" phase of making a purchase or targeted at the "buying keywords" when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The "cost per click" (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall "quality score". The higher your quality score, the less you pay per click and less you pay per lead into your business.

In the UK, Google has the vast majority of search traffic and most of your budget should be placed their, however, you will not want to miss the smaller, yet still considerable potential for customers from search engines like Microsoft's Bing platform, and a small part of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey. A small part of the budget should be allocated to the research stage of the buying process when people are using broad search terms to find information, a small part of the budget when people are searching for yours, your competitors or market leaders company name. The majority of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small part of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised too.

Boutique PR agency Singapore

The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the company has a proven track record in delivering high-quality campaigns, which generate good competitive/low CPC's and deliver high and positive ROI's. The very best PPC agency will have a robust PPC management process in place to quickly react and capitalise on changes in the PPC campaigns of your competitors.

Unlike SEO, that can take some time to be fully effective, Pay Per Click is instant in the fact that as soon as your campaigns are live they can be generating leads for your business.

PPC is highly effective when carried out in unison with SEO. A well-optimised website will improve the quality score of your Google advertising campaigns resulting in a reduced "cost per click" meaning you get more leads for your budget.

Social Media Marketing

Social Media platforms such as Facebook and Twitter are now legitimate places for a business to attract leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless if your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.

Facebook is excellent at raising awareness during the customers "research" stage, reminding them of your services or products during the "consideration" stage and putting your specific products in front of potential customers at the "buying" stage. With such a large audience and the flexibility to target customers throughout the buying process, Facebook can be a good avenue to generate leads and sales and to deliver a great return on investment.

A good digital marketing agency will have a proven track record in delivering highly effective Facebook advertising campaigns. The very best digital marketing agencies will be able to demonstrate the conversion rate and cost per lead of your social media marketing.

Again, social media marketing and specifically Facebook marketing can be carried out as a stand-alone activity however it works so much better when combined with SEO and/or PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.

Reputation Management

When considering making a purchase, a potential customer will scour the internet to find feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.

digital Agency Singapore

Digital marketing companies call this "reputation management" or "online reputation management" however, in reality, it is creating systems to generate customer reviews and customer feedback ensuing positive customer satisfaction is captured and easy to find for potential customers.

Many businesses are concerned with allowing the public the ability to openly provide feedback. You cannot please all of the people all of the time, and companies worry that a bad review will have a negative impact on their business. Firstly, if someone is determined to leave a bad review for your business they will find a platform to do so and there are 1000's of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or bad review, if managed well, can be a positive for your business. Engaging with a bad review highlights that you care about feedback and subsequently, you care about your customers. One well managed bad review can be as good for your business ten good reviews.

A good digital marketing company will use one of the handful of recognised review platform and provide the tools and means of allowing you to capture, manage and respond to customer reviews.

Resource

[shuying877]

Digital Marketing and Client Management Intern (for a Yacht Charter tech) job at Astonish Agency Singapore

Astonish is a product development and digital marketing boutique building game changing solutions for clients.

This role report directly to client (www.yachtchartersingapore.com.sg )

65% – Manage digital marketing activities including, social media (FB, Instagram and LinkedIn) to create content for weekly posts, drafting and sending eDMs once a fortnight, building a FB group community, updating content on website, identifying ways to improve the website and work with developers to enhance, writing blog posts and syndicating articles to large media sites such as yahoo.com/ msn/ InSing, manage adwords

20% – Managing offline customer engagement work. Including maximum of once per week, independently showing clients our yachts at the marina.

10% – Support the management to work with partners to organise regular Wine Appreciation on a cruising yacht event (Interns get to attend free)

5% – Any admin matters/ Seeking opportunities to franchise the business

You will be learning the best practices from experts in Astonish Agency with 1 month attachment to within the agency.

  Undergrad based in Singapore

Able to commit for 3-6 months 

Experience in digital marketing with a interest in hospitality

$700 allowance per month with comission of up to $2k per month

From http://www.startupjobs.asia/job/39480-digital-marketing-and-client-management-intern-for-a-yacht-charter-tech-marketing-job-at-astonish-agency-singapore

from https://startupjobsasiablog.wordpress.com/2018/07/22/digital-marketing-and-client-management-intern-for-a-yacht-charter-tech-job-at-astonish-agency-singapore/

[startupjobsasia]

Digital Marketing and Client Management Intern (for a Yacht Charter tech) job at Astonish Agency Singapore

Astonish is a product development and digital marketing boutique building game changing solutions for clients.

This role report directly to client (www.yachtchartersingapore.com.sg )

65% - Manage digital marketing activities including, social media (FB, Instagram and LinkedIn) to create content for weekly posts, drafting and sending eDMs once a fortnight, building a FB group community, updating content on website, identifying ways to improve the website and work with developers to enhance, writing blog posts and syndicating articles to large media sites such as yahoo.com/ msn/ InSing, manage adwords

20% - Managing offline customer engagement work. Including maximum of once per week, independently showing clients our yachts at the marina.

10% - Support the management to work with partners to organise regular Wine Appreciation on a cruising yacht event (Interns get to attend free)

5% - Any admin matters/ Seeking opportunities to franchise the business

You will be learning the best practices from experts in Astonish Agency with 1 month attachment to within the agency.

  Undergrad based in Singapore

Able to commit for 3-6 months 

Experience in digital marketing with a interest in hospitality

$700 allowance per month with comission of up to $2k per month

StartUp Jobs Asia - Startup Jobs in Singapore , Malaysia , HongKong ,Thailand from http://www.startupjobs.asia/job/39480-digital-marketing-and-client-management-intern-for-a-yacht-charter-tech-marketing-job-at-astonish-agency-singapore

[dawnajaynes32]

Explore Singapore, Hub of Creativity

Editor’s Note: This article originally appeared in HOW Magazine’s Summer Creativity issue. Get a copy to discover amazing optical illusions, exciting design exercises and more.

by Ellen Shapiro

Explore Singapore, the Southeast Asian city-state home to an explosive tech world and a rich multicultural creative scene.

We create our own identity, our own DNA. We’re not following European or Japanese or American design styles,” says Kevin He, founder of Kong, one of the studios transforming Singapore into an industry powerhouse.

This island nation of 5.6 million people off the southern tip of Malaysia is only 277 square miles, a quarter the size of Rhode Island, but it’s Southeast Asia’s hub of commerce. And it’s a hub of creativity, which is expressed in the architecture, museums, gardens, and technological and design innovation.

The international ad agencies with offices here serve local clients, but also tailor campaigns for global brands to the tastes of a population that’s approximately 70% of Chinese descent, 13% Malay, and 9% Indian, and that officially speaks standard English. Malay, Mandarin and Tamil are official languages too, but many people communicate in Singlish, a rapid, colloquial patois of words adopted from a dozen languages overlayed with Australian and American slang.

This multicultural mix makes for a challenging but delicious stew, not only for dining options—eating out is a favorite activity—but for creative output.

A case in point is the colorful, animated multinational typeface created to brand and promote the team at Grey Group Singapore, where creatives hail from Australia, Brazil, Germany, the Philippines, South Africa and the U.S., as well as locally. Designer and typographer Luis Princep Fabra (himself from Spain, and now executive creative director at digital agency Tribal DDB Worldwide) combined elements from the flags of the agency’s 106 client countries in a dynamic set of letterforms for use on office signage, T-shirts, mugs and invitations to the welcome party.

Multinational Typeface by Luis Princep Fabra for Grey Group Singapore

“The projects we do here need to speak to an international audience,” concurs Edwin Tan, creative director at Bravo, a branding studio that’s attracting clients beyond Singapore’s borders. “The internet has made the world one entity, borders are blurring,” he says. “The projects we publish online are viewed by people all over the world, and we get inquiries from all over the world as well.”

The Bravo team in their artifact-filled office: (from left) Kaelyn Quek, Hsu Li, Shermaine Wee, Michelle Yong, Carisia Chew and founder Edwin Tan.

High-Tech Tropical Paradise

First-time visitors can get their bearings by taking a river cruise that begins in the quays of the historic district, glides past British Colonial buildings like the old Supreme Court and City Hall, which are now the National Gallery Singapore, and takes them into the central business district, or CBD. There, glass towers house offices of Google, Facebook and Twitter, as well as rising startups like ReFUEL4, which uses a global network of designers to create and update “smarter” Facebook ads for customers including Spotify and PayPal. So many buildings have roof gardens and tropical plants dripping from balconies and terraces that Singapore’s tagline is being changed from “Garden City” to “City in the Garden.”

Singapore’s climate of around 80 degrees Fahrenheit year-round makes it an ideal growing zone, so astute planners have gifted both locals and visitors with the highlight of the tour, Gardens by the Bay. This 250-acre park features glass conservatories filled with dramatic vertical plantings of ferns, orchids and flowering vines. A grove of “Supertrees,” 150-foot treelike sculptures, collect rainwater, harness solar energy and cool the conservatories. The park’s nightly music and light shows are set against an astonishing background of contemporary architecture including Moshe Safdie’s Marina Bay complex with its many-petaled ArtScience Museum and its three hotel towers joined by a surfboard-like roof garden.

Supertrees,” vertical gardens that harvest solar energy and come alive with nightly light shows, at the Gardens by the Bay. In the background, a roof garden connects the three towers of Moshe Safdie’s Marina Bay Sands.

Good Design is Celebrated and Rewarded

Singapore proudly calls itself a “City of Design: Designated UNESCO Creative City.” It has partnered with 19 other cities, including Bilbao and Seoul, locales that have pledged to “place creativity and cultural industries at the heart of their development plans.”

One example of that is the government-supported National Design Centre, a five-story hive of prototyping labs, event spaces and offices, including that of the DesignSingapore Council, which hosts an annual Design Week with citywide festivals and a conference that attracts top international speakers. The current exhibition, “Fifty Years of Singapore Design,” which will be on view through 2017, presents the best in product and industrial design, fashion, environmental design and visual communications from independence in 1965 on.

The National Design Centre, where the exhibition “Fifty Years of Singapore Design” takes visitors decade-by-decade through history.

The President’s Design Awards, which confers awards in every design discipline, is a major annual civic event. At its 2006 ceremony, Theseus Chan, “the godfather of Singapore graphic design,” whose firm WORK was founded in 1997, became the first communication designer to be named Designer of the Year. His WERK magazine, in which he experiments with materials, textures and binding techniques in collaboration with European and Japanese fashion designers and artists, first brought attention to the Singapore scene and garnered D&AD Yellow Pencils, New York Art Directors Club medals, and Tokyo TDC awards.

An issue of WERK by Theseus Chan

Home-Grown Talent

“Singapore designers are evolving from doers to thinkers,” adds Kevin He, proudly. “One of the things that led to this evolution is our education infrastructure.”

Unlike other Asian countries, notably Korea, that fill 50% of the slots at The School of Visual Arts and some other U.S. design schools, most Singaporean designers attend local schools. Although a few go on to pursue MFAs at RISD, Parsons, Yale or London’s University of the Arts, an American or European education conveys no special status here. The top local firms were founded by graduates of Singapore Polytechnic, Lasalle College of the Arts, Temasek Polytechnic, and Raffles Design Institute (which, like other Raffles institutions, was named for the British statesman who founded the city-state in 1819 as a trading post of the East India Company). And those graduates partnered with and hired their classmates and peers.

Deadline: 11:59pm EDT on Monday, Sept. 11 | Enter today

Chan offers this observation: “In the mid-’90s, graduates that grew up in the digital age started forming collectives and boutique studios offering fresh alternative solutions. This, coupled with quick-changing media and social landscape, created a dynamic scene away from traditional advertising agencies’ mindset. Design thus became the new voice in communication and marketing.”

Kevin He and his senior designer Charles Cheok, for example, are fellow graduates of Lasalle College. With deep knowledge of the local culture, their team of seven is turning out exquisite work that unites Chinese and Western iconography. Kong Studio’s own identity is an intellectually pure exercise in bilingual typography. “The logo mark is based on the Chinese character (空),” explains He. “Pronounced ‘Kong,’ the word can be translated as ‘emptiness.’ It references the negative space that is as important to graphic design as strokes and fills. The character 空 pervades the identity in various forms, and when rotated forms my initials, K.H.”

Designers Sinn Low and Stacey Zuo at Kong Studio. The logo, by firm principal Kevin He, is based on the Chinese character ‘Kong,’ which refers to all-important negative space in design and, turned sidewise, is his initials.

Other notable Kong projects are identities for educational and government institutions and retail clients, among them a bold brush-and-ink logo for Bilingual Book Store and a system based on modular cubes for B/W, a maker of modular shelving systems.

Branding and phone app for Bilingual Book Store by Kong Studio; Bilingual Book Store signage by Kong.

Live Well, Eat Well

It’s not inexpensive to live in Singapore, but for the price of a studio apartment in New York or San Francisco you can rent a three-bedroom, two-bath in a high-rise complex with central air conditioning, a bedroom for your housekeeper or nanny, also considered essential, and perhaps a pool and tennis court. Designers report they live in neighborhoods with names like Bukit Timah, characterized as “very green and chill”; Tiong Bahru, the epicenter of cool coffee-and-cupcake spots and independent bookstores; and Lavender, an area with a colonial past where Hindu temples stand side-by-side with fashion and home décor shops, bars and cafés. Singapore’s neighborhoods, including Little India and Chinatown, aren’t Disney-like re-creations, but real places where people live, work, shop and dine.

“Food is a main attraction,” says Carisia Chew, account manager at Bravo. “We have a diverse mixture of cuisines, and you can try them all in one country. Closest to our heart (and stomach) is Tiong Bahru Market and Food Centre, our go-to lunch spot since we opened a few blocks away seven years ago. Forget air-conditioned restaurants. Go street!” By that she means the hawker markets where dozens of food stalls sell unique specialties.

Interactive website for Tiong Bahru Market, designed pro bono by Bravo.

Singapore Art Museum student project by Lionel Tay.

It might not be an exaggeration to claim that every restaurateur in Singapore realizes that clever, well-designed branding is a must-have to distinguish his or her restaurant from the competition. Bravo creates some of the best, including the Tiong Bahru website, a self-initiated, nonprofit project that features an interactive directory that maps the dishes sold at every stall—from ang ku kueh (a red, tortoise-shaped pastry with sweet bean filling) to you taio, deep-fried dough sticks. “The fun bits,” adds designer Michele Yong, “are our personal recommendations—like min nan noodles with pork ribs and prawns—and the meal generator for those who can’t decide amongst the huge range of choices.” Other notable Bravo projects include casino-inspired branding for Full of Luck Club and a nostalgic variety-store vibe for Five & Dime café.

Graphics for Full of Luck Club by Bravo.

Designers cannot live by food alone, and Bravo’s clients include The Chain Reaction Project, a nonprofit that combines adventure trips with fund-raising to change the lives of people in undeveloped nations. The basis of the identity is the Chinese character ‘ren’ (人) or “people.” The three simplified lines in the logo mark are combined and repeated to symbolize a chain reaction and to represent the causes the trips support.

Urban Renewal

In a renovated historic Chinatown building, a company called The Working Capitol hosts what its founders call “a community of knowledge workers who operate at the intersection of creativity, technology and business.” The esoteric brand language was developed by Yah-Leng Yu and her team at Foreign Policy Design. “We were inspired by Euclidean’s geometric construction,” Yu explains. “The idea is that something beautiful can be created with a basic axiomatic system. Euclidean theory allows for infinite outcomes and is guided by five postulates, thus the logo permutations radiate into an intricate sphere of influence and reflect Working Capitol’s mission.”

The Foreign Policy Design Group on the terrace of Singapore’s National Gallery, for which they’ve designed the interiors and packaging for the cafeteria and the museum shop, Gallery & Co. At right front, in grey, is firm principal Yah-Leng Yu.

Foreign Policy is also keeping busy with the branding, packaging and interior graphics for Gallery & Co., the museum store and cafeteria in the newly restored National Gallery. “The brand concept harks back to Singapore’s early role as a trading port and is derived from basic circles, squares and triangles, as well as primary colors—the palette we’re introduced to when we start drawing and painting as kids,” Yu says. A graduate of Nanyang Technological University, this articulate, pioneering design firm principal earned her B.A. at the Art Institute of Boston and worked in New York City for several years before returning home. “I am a voice for Singapore,” she asserts. “Representing Singapore. Representing Design. Spreading the love to all including non-designers and appreciators of designs.”

Packaging and interior graphics for Gallery & Co. by Foreign Policy.

Too Much to Do?

Singaporians seem to never run out of things to do, from spending time at the city’s gardens and museums to cycling through its parks. “If you enjoy a long walk, you can walk along Bayfront to Esplanade to Clarke Quay,” suggests Lionel Tay, a native of the People’s Republic of China and recent Raffles graduate who’s now working at Goodfellas, an ad and marketing agency founded by two Y&R guys who wanted to do things differently—and won the Agency of the Year award in 2016. “There are many places to visit along the way, such as Fort Canning Park, my personal favorite,” he says. This historic site hosts concerts, festivals and productions like Shakespeare in the Park, Ballet Under the Stars, and Films at the Fort. These days, Tay is spending most of his time honing skills developed at school, where his senior project, a logo for “SAM,” a contemporary art museum housed in a 19th-Century mission school, has attracted nearly 550 appreciations on Behance. And then there’s shopping. Singapore has everything from upscale malls with all the Prada and Chanel you’d ever want to ogle, to sidewalk stands selling electronic goodies like refills for your SIM card and $5 reproductions of jewelry seen in paintings of Hindu goddesses, to unique venues like Mustafa, a full-block long, multistory emporium in Little India. “You can get anything and everything at this 24/7, one-stop destination, from groceries, textiles, clothing, cosmetics, electronics, sports equipment to pharmaceutical products and even travel bookings,” Chew points out.

A Base for Expats, and for Adventurers

Although the boutique studios were founded by locals who tend to hire their peers and classmates, the larger agencies spread a wider net. “Singapore’s ability to attract top professional talent from around the world is cornerstone to its continual success,” says Chan. “There are opportunities for designers and entrepreneurs of all disciplines to carve a successful career here.” Indeed, the staff at ReFUEL4 includes folks from Australia, India, the U.K. and the U.S., all putting in the hours and striving for success together.

“I moved here mainly because I’ve been always interested in Asian cultures,” explains Princep Fabra, who studied in Barcelona and Vienna and worked in Rio de Janeiro and Madrid before settling in Singapore at age 30. “I wanted to experience Asia closer than visiting as a tourist. Singapore is an active, dynamic place to work. People move in and out pretty fast, but the fact that English is one of the official national languages makes it easy for foreign talent to feel comfortable,” he notes. “But experience working in or for Asian markets is always a plus.”

He echoes nearly every other Singaporean when he concludes, “One of the things I really enjoy about living here is the location. Magical places like Ubud, Bali, are less than a three-hour flight away. From here, it’s easy to experience the rich and lively cultures of many other Asian countries—and to return inspired to do even better work.”

Ellen Shapiro is a New York–based graphic designer and writer who’s been documenting design trends, events and personalities as a contributing editor of Print since 1991.

CALL FOR ENTRIES

This year’s HOW International Design Awards deadline is Monday, Sept. 11!

See all categories here and enter your work by 11:59pm EDT on Monday.

Best of luck to you!

  The post Explore Singapore, Hub of Creativity appeared first on HOW Design.

Explore Singapore, Hub of Creativity syndicated post

[dive-into-marketing]

5.0 out of 5 stars This is the Digital Age's Ogilvy on Advertising.

3.0 out of 5 stars A good beginning. It tempts you with an intriguing/informative headline then delivers the mundane. Would have liked to see more applicable advice on managing teams, projects and clients. Templates were nice, but why use them when so many digital tools cover those bases? Overall, it is a good memoire of an advertising man, but we need more in the scope of actually creating and managing an agency. Go to Amazon

5.0 out of 5 stars Best place to start for digital marketing entrepreneurs If you only read one book before taking the leap into digital marketing entrepreneurship, this is a great choice. I read it a year after starting my company, so I'm speaking from experience when I say a lot of the difficult lessons I learned on my own are clearly explained in this book. Better still, I feel prepared and positive about future growth thanks to the book's illuminating strategies -- a perfect blend of practical, actionable advice and smart business and marketing philosophy.You really get the sense that the author has paid his dues in the trenches at the highest levels of the marketing world, without feeling condescended or intimidated. The tone is friendly, casual, humorous without being silly, and painfully honest when it needs to be, pulling no punches.So many books of its ilk are too focused on motivation to offer practical advice, or too focused on procedures and processes to be human and interesting. Agency hits the sweet spot -- informative, insightful, comprehensive, a pleasure to read... and above all, good for your bottom line and your sanity/happiness. Go to Amazon

5.0 out of 5 stars Thanks Mr. Webb Hello Mr. WebbI just finished reading your book (Agency, Starting a Creative Firm) over the long weekend here in Singapore. It's not a page-turner for most of my fellow species members, but for me, it was. It's one of those books that I wish I read five years ago (technically impossible, especially because you published the book only this year). I am running a boutique agency focussed on B2B technology companies for over a decade. We never had any ultimate goal in mind, making a decent profit and doing good work was good enough. Your book is not only a great framework to evaluate and align our organization, but also a great guideline to derive a purpose. I couldn't sleep last night. Armed with all the highlights and notes from your book (and almost half bottle of a Japanese single malt whiskey), I jotted down a workable action plan. I am feeling exhilarated!Thank you. Go to Amazon

4.0 out of 5 stars ... the only thing more challenging than writing Rick Webb’s brilliant, dense Perhaps the only thing more challenging than writing Rick Webb’s brilliant, dense, and comprehensive “Agency”, is writing a review of it. For Mr. Webb had it easy – 300+ pages in which to explore every grotty little nook and cranny of the modern agency, while we only a mere 800 words. Fifty of which we’ve already wasted whining.For this is a tremendous work, and anyone running an agency should buy it. In fact, anyone working in an agency, thinking of starting their own agency, or planning on hiring an agency to do anything for them should buy it too.Why? Because it’s not just a book, it’s a god-damned business manual. One that’s been tested against (to read the rest of this review, please visit[...] Go to Amazon

5.0 out of 5 stars fantastic book Advice like this is very hard to come by. Even though we are a small video production company I found this book incredibly useful and applicable to our situation. The advice in here comes with humility. Will soon begin reading this for a second time. Go to Amazon

5.0 out of 5 stars Ever see the 80s show The Greatest American Hero Ever see the 80s show The Greatest American Hero, where the unwitting hero is given a super suit with amazing powers - flight, bulletproof, strength? But he loses the manual and can't figure out how to fully use the suit.This book is like that manual. Operating an agency without it means figuring out many day-to-day things on your own.The book contains very detailed, practical and pragmatic advice for real world agency situations from someone who has been through it from start to finish. Go to Amazon

5.0 out of 5 stars You need this Book!!! By far the best book you can get if you are interested in learning about the business of creative services. Simple and straight to the point. Go to Amazon

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