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The Best Description of Consultative Sales This was my first and still favorite sales book. I love the assumption that customer don't know how to decide and that good and ethical salesmen play a key role to help them. Additionally, people with technical backgrounds will like the structured approach in how to break their natural bad habits of telling the customer what they need or blindly responding to their demands. Tip: There are questions/exercises at the end of each chapter. Don't just assume they are easy questions-- force yourself to write down an answer. (It is usually surprisingly difficult) Those that skip this don't get near as much value from the book. Go to Amazon

and more - I felt like this is a guy who might have something worthwhile ... Well researched, and well presented. Because of the author's history - a former sales teacher at Xerox in the days when they were #1, and more - I felt like this is a guy who might have something worthwhile to say. I was right. He offers an excellent comprehensive sales presentation system which would be useful to almost anyone in sales. I would have given the book 5 stars except for the fact that his system involves a lot of detailed steps, each of which he deems to be essential. In my opinion, he makes the process a little too complicated. Still, it was more than worth my time to read this book. An additional point - the author comes across as the kind of guy who is really trying to do what's right for the customer, and for his readers. Go to Amazon

Companies should read this book! Great for a company culture. The idea that we need to fill needs is so much easier to understand than old ways of selling. Love the time line on how the author got his experience. Go to Amazon

Five Stars Came in great condition Go to Amazon

Focus on the Customer Jolles has a lot of sales nuggets peppered throughout his book. I was especially keen on his study of 25,000 clients who were asked how satisfied they were with their product/service. The figures were insightful, if not enlightening! I highly recommend this book! Go to Amazon

THE selling system book This is THE selling system book, the real question is what could happen to you if you don't buy it? Go to Amazon

This is Chess... not Checkers! I can't speak highly enough of the process. Go to Amazon

Customer Centered Selling Rob Jolles' book is excellent. Had the pleasure of recently taking his class and loved it. His approach and technique makes such good sense!!! Highly recommend this book for all sales people and anyone that works in a leadership role on a team. Yes, we are all selling something at some time. Go to Amazon

Great book! Five Stars Great process! Five Stars Ethical, powerful Quality is not good Good buy

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Great insight on Latin American business culture This book offers wonderful insight into how the intricacies of business practices function differently below the border. As a Latin American Studies major who has lived and worked in Latin America, I was very familiar with the historical and culture practices that influence the professional world in Latin America, but I never understood how these influences affect the intricacies of business practice; setting up deals, negotiations, relationship building, assessing and understanding the foreign management structure. The number one positive of this book was the chapter about negotiation tips in Latin America; this part would be interesting and useful for a CEO getting ready for a big deal in Mexico City, or just anyone interested in Latin America. The only negative of the book was the repetitiveness of certain reoccurring themes (time differences, formality differences, relationship building etc. ). Go to Amazon

Good book! Helps to organise a marketing plan to enter the region. The book and its examples provide a very good strating resource to organise the entry into the region of a company that has not done business in Latin America before! Go to Amazon

I think this book is helpful! Using the story; I find it useful. i have a detailed understanding of Latin America's situation. I successfully completed the course Go to Amazon

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Almost unreadable I am of a certain age and have gone back to college in my 50's. Although this text may contain great information, even with new reading glasses the text is too small, too close together and not enough white space. I find it creates a great deal of eye strain. This may not be an issue for a 20 something college student, but it is for me. Go to Amazon

It's Like Having 100 Books In 1 - PR/CC Topics for Every Industry I've been told one of the most exciting aspects of public relations/communications is, "every day is different and nothing is really in a book." Well that changed (somewhat) after reading this wonderful compilation of salient information. Every communications professional should have a copy of this guide to the PR/CC world! You'll hear accounts from experts in nearly every industry on topics that matter today and even challenges we will all face in the future. It's a heavy and big book - certainly not a pocket guide, so I'd recommend going for the Kindle version. Thank you to the authors for collecting the thoughts of so many greats all in one place! Get this book, it's 100 books in one. Go to Amazon

Good for APR prep I bought this in preparation for the APR test. It has a lot of good information and I use it regularly. Very long though Go to Amazon

Great Handbook for PR and Marketing professionals and scholars This handbook is a very useful tool for PR and Marketing professionals. Moreover, this is so complete and updated that professors and scholars should use it in their classes of marketing, PR and IMC, since it is a great source of case studies related with these disciplines. I am using it in my academic activities (research and teaching) and it's very helpful. Go to Amazon

Five Stars As advertised, great Go to Amazon

If you have all the time in the world... Was not really expecting the compendium that this presents. It's just too dense to be useful in the workplace. Maybe fine as a classroom book but still quite dry and difficult to wade through. I am surprised at all the great reviews, frankly. Go to Amazon

All fine print - too hard to read. I received this months ago but couldn't read it because of the very small print. Just got a new pair of bifocals last Friday and its is still very hard to read because the print is so small - not worth the effort. Go to Amazon

Five Stars Full of useful info! Buy, don't rent ! Go to Amazon

Five Stars Five Stars All you need for PR success! Fantastic Book, Very Useful An industry must-have! Caywood's Handbook on Strategic PR and IMC

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GOOD BOOK GOOD SELLER Our teacher ask us read this book! The seller is a so nice person. He bring the book to me, because he live in same city. Go to Amazon

The Digital Innovation Playbook- Great book! The Digital Innovation Playbook by Nicholas Webb provides a platform for digital media and innovation on the basis that innovation is "the process of creating exceptional customer value through active listening." The three key words exceptional, value, and listening coincide to create a strategy for businesses to implement successful digital media strategies. Throughout the book, Webb describes innovation as being exceptional products/services. He says, "Exceptional is in; mediocre is out." By developing products that are mediocre, an opportunistic environment is shaped for entrepreneurs to develop "exceptional" products. For example, the Kindle was a mediocre product that did everything it was designed to do. This opened the door for Apple's iPad innovation that had layers of more sophisticated innovations that completely dominated the industry. Through case examples of NewTek, Southwest Airlines, Kodak, U.S. Army and IndyCar, Webb uses real life examples of how these companies are driving digital innovation. Go to Amazon

Industry changer "The Innovation Playbook" is a game changer. For businesses, both big and small, trying to learn the new rules of navigating the fast-paced digital media world, this book is a must. Nicholas Webb takes a tough concept - how businesses should utilize the web and social media tools - and gives clear, concise examples of how to do it right. And the examples are three dimensional. By that I mean, he isn't just saying, "Do this... then that." Instead, he talks to leaders in the industry, which come from a variety of business fields, spotlighting what they're doing right and looking at why it's working. Then, he takes that information and makes it applicable for anyone. It's a solid read for any business looking to dive into digital innovation. Go to Amazon

20th or 21st Century Customer Communication: What's Your Game? If you're looking to change-up century old practices of how your business communicates with customers, this book is a must read. Author Nick Webb is able to paint and transfer his thoughts in a manner that's clearer than most authors in this field. In other words, Mr. Webb is a common sense guy who deals in real world business issues and brings sensible solutions to the table. You won't be disappointed. Go to Amazon

Connect with energy. Nicholas Webb is one of the brighest minds I've ever known. His ideas are always fresh and charged with energy. His insight is bold and realistic yet always directed toward a positive outcome. His book, The Digital Innovation Playbook, reflects his years of successful experience of dealing with cutting edge business practices. If you hunger to be "in the know" in a highly competitive business environment you need to read and benefit from Webb's books. Go to Amazon

Get with it! If you haven't noticed, digital communication is the new capital for business in the 21st century. The old rules and time tested practices are now turned on their heads and we can only be relevant if we are embracing the digital revolution. Nicholas Webb gives us details, examples, interviews, and success stories of innovation leaders so we can build a template for success in our own businesses. THings are changing faster than ever. Get with it! Go to Amazon

Nicholas Webb gets it right again Staying true to the fundamental of successful business; listening to the customer, Nicholas Webb shows that in our global and highly competitive economy, it has to be done in a new way. The Digital Innovation Playbook gives real life examples and a plan to help your company succeed in a fast paced world. Go to Amazon

Powerful Trend! The Digital Innovation Playbook is far more than just a book... it's a new business term. "Digital Innovation" is the prolific trend of the convergence of Web 2.0 with enterprise 2.0 and more importantly how that convergence is driving world-class innovations. Great Book! Go to Amazon

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Stellar design book! Best design book I've bought in years! Well laid out with lots of quality examples of stellar work. Definitely gave me some ideas and inspiration. Go to Amazon

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great book on business if you are starting a business this is one of those books to have as Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Hardcover will show you step by step how to get this done!!! This author is someone you can learn from and his book is easy to follow along with!! he gives great examples and is not hard to follow! Go to Amazon

Foundational stuff for marketing in the new world. The extended title on the book covers what it's about quite well. David Garland is considered one of the top marketers these days and he seems to follow the processes laid out in his book. I say this because I received a tweet from him after I tweeted that I'd finished reading the book. One of the processes laid out is to set up search routines to keep an eye out for your name, your companies name, your book's name, and go to where those things are being posted and respond, in person. Go to Amazon

Up Close and Personal with David Garland After reading David Garland's book, Smarter, Faster Cheaper, I felt like I had just sat down with David and talked marketing strategies for two days. I loved hearing about his own experiences growing his business but never felt like he was just me, me, me. Not at all. Go to Amazon

Fluff Free & Fun David Siteman Garland is definately non-boring and fluff-free. Go to Amazon

A GREAT BUY NO FLUFF INFO!!! Good insights Inspiring people to just do it Great resource for marketing technique Goodness! Helpful for those new to Social Marketing or prone to mistakes Targeted guidance for technical management Pure Energy Reasonable ideas, but still a book science of social engineering in program management

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A good premier into the emerging subscription economy Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables. Go to Amazon

If you're comfortable being uncomfortable, this book will grow your business Great case studies and concrete examples of 11 different MRR business models - monthly recurring revenue. Go to Amazon

This one will get your brain going. I bought this book simply to learn about the rising world of subscription businesses, not necessarily interested in creating one. Go to Amazon

This book was recommended to me by one of my students and I ... I've read a LOT of books about starting and growing a business and every now and then one crosses my path that stops me in my tracks and makes me re-assess what I'm doing. Go to Amazon

THE book to read on subscription/continuity models... This might sound cliché, but this book is a must-read for anyone considering a subscription or continuity model for their business. The author begins by painting the picture of how businesses are flocking to this model, and then gets into some extremely solid recommendations about how a business can implement this model, what type of metrics they should be looking at, etc. Go to Amazon

Great book on building a subscriber-based business I am always trying to improve my knowledge of writing books and blogs, as well as doing what I can on my blog to help others find what I write and interact with me. I am hoping to move into the area of online courses this year, and this book was helpful as I try to figure this out. Go to Amazon

Excellent Overview with solid statistics Very good insight Quick read with shallow stories without useful tactics on subscription models - hoped to have more focus on SAAS tactics This book triggered some thoughts and energy about how to ... Love it Five Stars Great read! Five Stars This is a start... Great book!

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Good simple instructions on Book Marketing The beginning of the book really sets the tone and expanse of the book, namely that a book marketing strategy should select and find methods that result in a profitable book. Cole then lays out in a very simple and easy to follow and implement way how it all starts. Like how the cover of the book is important, something you need to think about before you print them--it ties into the sales. The handling of publicity and advertising and all torwards getting sales of your book. Advertising needs to produce a certain affect and he tells you how. Very useful instruction to sell books. Go to Amazon

Good Info This book is full of good information. However, I have found that, in the publishing business, it is necessary to read/review a number of books on the subject of book publicity and marketing. Because each author has different takes on the industry and the process for getting books sold, one needs to pick and choose ideas and advice from many different sources to come up with a cohesive picture of what the publishing business will "look like." Go to Amazon

I assign this book in my marketing class. While ... I assign this book in my marketing class. While it would benefit from an update, as so much has changed in book marketing, it covers many of the essential points of launching a new title. Go to Amazon

Very Informative I would suggest this read for someone just starting out as it lays a good foundation for what needs to be done, more advanced book marketers will probably feel they've heard it all before, Highly recommend. Go to Amazon

Detail oriented, learned much I need to re-read this book and re-do my marketing to a different audience. But there were details and tips that helped me. Worth the buy, keep it in your library. Go to Amazon

All-Around a Good Book This book was helpful with sparking new ideas. It provided a well-rounded description of publishing, the interaction of distributors with sales reps, bookstores, chains, special sales, etc. It one thing it didn't really provide, at least not enough to my liking, was a detailed description of what goes into a press kit, how to write a press release, etc. If I gave this book to an entry-level person in publishing, I would feel like they need another resource to show them how to write a press release and marketing copy, how to put together a press kit, etc. Go to Amazon

A marketing must As an author I found this a highly informative read but I'm sure it can be a big help for anyone selling anything. This will be a help to the old and new ant the marketing game. Go to Amazon

Very helpful, current, thorough Well written and complete, this book has been very helpful to me as I work on my marketing plan for my first self published book. The information is very current and the book contain a lot of great advice. Go to Amazon

Advise from the guy who can or will not market on amazon! A strong foundation A good guide on book marketing written for a non-author publishing company. Great for Writing or Publishing Newbies Good book promotion strategies Excellent book

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What We Can Learn From Inventors. This book teaches how inventors use problems to create solutions. I thoroughly enjoyed this book. For example I had no idea that Priceline.com was an invention. But the author shows you how it was an invention and how it began a very unique market, Go to Amazon

Prescientific view of inventing People wrote books like this about the "mysteries" of invention decades ago, without shedding any more light on the process than Schwartz's lightweight contribution to the genre. Only recently have inventors and engineers in the West learned of Genrich Altshuller's Theory of Inventive Problem Solving (which also goes by the Russian acronym TRIZ), based on an intensive study of the principles implicit in mainly Soviet-era patents, though also incorporating information from patents in other countries. TRIZ shows how the haphazard "methods" traditionally used by inventors waste time and resources, whereas the algorithm developed by Altshuller and his colleagues parses away the irrelevant information and identifies the exact "technical contradiction" the inventor has to resolve, along with a matrix of techniques for tackling it. Go to Amazon

Read it, Learn it, Live it. Evan Schwartz has done an extraordinary job on a fascinating subject; Juice is a real page turner. If you ever wondered how world-class inventors go about their work, how they channel their ideas, or even how they acquire new ones, you've got to read this book. Go to Amazon

A great read, especially for creative types This is an instructive and inspiring book for creative types who are accustomed to harnessing their creativity, struggling to find the right single and systemic invention, and then moving on. It's a misunderstood breed in this world of instant gratification and self-aggrandizement -- to have someone invent something, and then not milk it for social status. Instead, here are stories of inventors who channel their ability to look ahead into many different directions, use their windfalls from patents and profits to explore new possibilities, and cope with the mix of invention -- achievement for themselves and their ideas, and dismissal from the establishment. This book puts the idea factories in people's heads in the proper perspective -- leading the parade. Well-researched, very current, and full of interesting threads woven together by good writing. Highly recommended. Go to Amazon

Inspirational and instructional A great read. I found myself constantly jotting notes in the margins as I read it because it caused me to think of new ideas in my business. Go to Amazon

Utah inventors mentioned in a very readable book I work for a major healthcare organization in the Rocky Mountain region, and we've ordered multiple copies of this book to give as gifts in a recognition-ceremony for company inventors. I haven't read it cover to cover, but it's pleasant and enjoyable in the sections I have. The biggest draw for us was a chapter highlighting some Utah inventors with history and quotes from people such as Willem Kolff and Stephen Jacobsen, partly in connection with the Jarvik artificial heart received by Barney Clark in the 80's. Go to Amazon

Page turner! This book was a sheer delight to read. I am very interested in the process of inventing. I have read a lot about innovation strategies and the creative process so I thought this book would bore me. Anything but. I found it enlightening, exciting, fun, .... I loved it. Go to Amazon

Very enjoyable This is a very enjoyable book on the usually academic subect of invention. It reminded me of the style of "The Tipping Point" as wonderful and interesting case evidences keep unfolding in every other page. Such a rich menu of invention case studies. I also found the book interesting because of its elaboration of some very important 'modern' innovations. This is a book I reccommend not only to those who are interested in the subject of innovation, but also to all who would like to read the minds of really creative and poductive people of especially our current times. My sincere congratulations to the author. Go to Amazon

Nate Nordstrom's Review of Evan Schwartz's Juice Finding the Stimulating juice inside you very good book Interesting, but not very deep Invention Is the Mother of Necessity Delightful, Interesting and Important Book on Invention

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Five Stars Excellent conditions... Go to Amazon

Good modern version of the original Quantum Leap This book is the modern version of The Quantum Leap. Provides much of the same information, but upgraded for modern technology. Go to Amazon

First time ever For the first time ever, once I had read this book, a theory on manufacturing is making sense to me making all loose ends meet. Go to Amazon

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Reading this book was a waste of time Reading this book was a waste of time. Especially being a millennial, a lot of it was just general talk. I also disagree with A LOT of the viewpoints the author made pertaining to social media. As a millennial with a huge social media following/platform, I do not agree with the authors talks about social media being useless in the world of public relations. Go to Amazon

the author does a great job of defining social media's role in proper PR ... Social media is such a broadly used term in marketing that seems to carry a rather negative perception in proper PR circles. Here, the author does a great job of defining social media's role in proper PR strategies. Witty, fun read and insightful. A must read for anyone who remotely cares about how to position their company in today's electronic media driven world. Go to Amazon

Five Stars Great insights into what you need know about the public relations field. Go to Amazon

PR: What It Isn't and What It Is (I bought the book from the publisher). In a quick 152 pages, Robert Wynne tells the inside story of why PR works and how it's done. He has been in PR for over 20 years with major clients. Go to Amazon

A straightforward and honest look back at how PR has crafted our understanding of "reality", and How To tips to do the same. Robert Wynne's "Straight talk" is decidedly refreshing, jumping right into PR, Social Media, Content marketing and getting straight to the facts you need to know, exploring strategies behind successful marketing. Go to Amazon

Advice from a Top Notch PR Expert A witty, well-written guide on how to actually practice PR and how to make it work for you. Insightful, yet to the point, this book offers clear ways on how to influence the media and create powerful content that people actually read or watch. If you've struggled with social media this book will explain why those strategies do not work and point you in the right direction to getting your content seen. Lots of valuable information packed in this straight forward book. Go to Amazon

I'm biased because I'm quoted in this book, but ... I'm biased because I'm quoted in this book, but that doesn't mean I didn't value all the advice that wasn't me. :) This book delivers on the title specifically from a veteran who has been through the trenches of how to handle different unfortunate and beneficial PR events. Go to Amazon

Great for young professionals As a young professional working in PR and social media, this book is a must. It offers insights into the rapidly changing media field as well great strategies for success. Highly recommend to any entry level associates looking to take their career to the next level. Go to Amazon

This book says the hard things that no one in ... This book is incredibly well-written and informative. It should ... Great read with honest insight! Great book on public relations/comms Very practical and useful Five Stars

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history, sociology, common sense, A++++++ With talk of branding, establishing a proper advertising platform, and the demands of our ever shortening attention plans, nothing seems more likely to have undergone a revolution in the last 15 years than the sometimes not so gentle art of persuasion in the marketplace. Unerman and Baskin make a notable case that what worked thousands of years ago--honesty--is what will work now in the increasingly freewheeling world of advertising, where truth seems like the first thing to go in the need to sell a product. Unerman, an advertising executive, and Baskin, a well known consultant and author of an influential column in Advertising Age bring hope, pleasure, and a damn good read to a topic that could have been depressing. Thanks folks! Go to Amazon

And the Truth Shall Set You Free... The most successful brands work hard to understand and articulate the simple, human truth behind how they serve their customers. In his book Jonathan Salem Baskin provides businesses of all sizes and markets how to harness the truth about who they are as a company. This is a great read and a must for every brand manager out there. You have to tell the truth! Go to Amazon

Great Book on How Today's Marketers Should Behave Jonathan Salem Baskin is a great writer who has uncovered a seeming obvious concept missing from many of today's business and marketing practices. Go to Amazon

Solid Some good solid reminders of the basics of strategic marketing. I'd like to see a few more in-depth case studies. Go to Amazon

Tell the Truth gets you thinking ... and doing. Marketing has changed in recent years. Global interconnectivity via the Internet has redefined the way that brands are built and managed. For many marketers adapting has meant frantic experimentation with the latest social media platforms, viral tactics or online metrics. My advice: Stop and read this book first. Because if you want your brand to benefit from all these nifty new tools and tactics then you'll also need to adopt a new mindset. That's what Tell the Truth is about: Providing marketers with a new conceptual framework for building brands that can compete in today's wired world. Go to Amazon

Social Media And The Internet: The New Truth Check... Brands like Progressive Insurance - "My Sister Paid Progressive Insurance to Defend Her Killer in Court", United Airlines - "United Breaks Guitars, But Not Their Silence" could take a note. If you aren't marketing the truth, you will get called out and pay a heavy penalty for it. Go to Amazon

A truly stimulating read. Thought provoking, yet practical. Unerman and Baskin are clearly marketing practitioners with many years of experience between them helping real brands get real results, with Truth clearly at the heart of their ethos. That is what shines through in this book. Thought provoking, yet practical. Marketers and business leaders looking to build brands in the 21st century media ecology will do well to read this book and listen carefully to the mantra. Truth is no longer optional. Go to Amazon

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The days of emotional engagement in purchases appear to be over...really!!!! Boy, I really wanted to like this book. Even as I found myself at odds with the basic premise of 'more information in the hands of the customer fundamentally changes consumer behavior,' I just could not be persuaded by the narrative or the so-called supporting research. There were so many examples that were far too narrow and one-dimensional to support a hypothesis (made in Italy is basically meaningless because there are a bunch of negative reviews on a given Expresso machine...). I agree completely that we as consumers are better able to assess what the authors call "Absolute Value" in this day and age, but they seem to so quickly dismiss the power of emotional engagement in driving consumer behavior. I suppose it is possible that the major Gallup study over a five-year period in the middle '90's that showed the power of emotional engagement over more than 200,000 consumers might be stale enough news to be irrelevant today, but I doubt, somehow, that more Yelp reviews changes that. Customers certainly have a better antidote to the traditional means of marketing (8 of 10 dentists...nonsense) that we were subjected to through the years but Tiffany matters, not because they sell the cheapest silver key-rings, we don't go to Starbucks for cheap coffee and, while Apple did not invent the MP3 player, they certainly delivered it in a way that made my buying their products an easy decision. Go to Amazon

Customer experience and devaluation of brand Very worth reading IMHO. Go to Amazon

Awesome As a professor at a Boston-area college, I was assigned to teach an undergrad "Consumer Behavior" course and was very unhappy with the traditional texts, which from my perspective were fundamentally not aligned with how we all engage with and buy products today. Then I stumbled upon Rosen & Simonson's Absolute Value. It challenges so many of our pre-conceived notions of consumer behavior and influence, how traditional research methods are missing fundamental changes, and a clear course of action that companies and marketing folks need to get their heads wrapped around if they are to traverse what is a radically new buying environment, where purchase decisions are made faster, using better information, well in advance of when we thought. My students will be better prepared to add value moving forward as a result of having access to this group breaking work of these highly accomplished Stanford researchers and educators. Go to Amazon

Interesting Read For me the book boils down to this: with the availability of unprecedented amounts of information people have a better opportunity than ever to make better decisions. Online tools that help sort through the vast amounts of information simplify they overwhelming number of choices so much of the decision overload theories you may read about are out the window. More and more consumer choice will be impacted by consensus (what others have to say) and authority (what do experts have to say) as people search online. Go to Amazon

Don't Buy This Book A brisk and entertaining read. However, what these "authorities" offer are mostly stale ideas, re-packaged. Nothing revolutionary about that. Moreover, the authors exhibit little knowledge of how marketing and marketing research are conducted in the real world and seem quite disconnected from the ways real consumers actually behave. The evidence presented is weak to non-existent. In short, just another book for the airport lobby. Go to Amazon

Five Stars I like that the book offered a lot of concepts and ... Five Stars Great read to captivate the marketing mind Five Stars Worth It Consumers (us) motivation and some manipulation Quality Read! Must Read for Marketers Would recommend this book to students interested in a future in ...

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The Secret of Starting a Business by Not Innovating The word, "Innovation" is changing the entire concept of business in our world. Too bad. "Innovation" means "something new." Different, unusual, creative, imaginative. But why? Someone once said, "Perpetual successful innovation is unsustainable." How true. But the only word you see from every source is "Innovation." Corporations, educators, business consultants, all brag that they know how to do it and that their approach is guaranteed to be successful. Impossible. But nobody cares to hear of a simpler, equally successful, and more reasonable and less costly path to success. If you want to start a business, start with a product or service that others find desirable -- one that consumers will buy -- and go from there. The idea of "pursuing your passion" is absurd. Pursuing a passion that others will pay for should be the more precise objective. If your passion is doing dental implants in the Amazon jungle you'll find that you have a very limited market where you'd better be able to survive on chickens, bugs, and fruit. What's the alternative? Stay away from Innovation unless you truly have a winner and the money to invest to start the company, build it, fund it, defend it from competitors, and make it successful. If this is not in the cards, settle for Renovation as your starting point. Shoot for a "Lifestyle Company." That's one that will pay you enough to live comfortably but will not be a public offering with private jets, a big yacht, and a house or apartment that costs $10 million bucks as your ultimate reward. Renovating somebody else's product or idea or concept and turning it into a lifestyle company is impressively easier and much more rewarding since the effort is less demanding, the investment of dollars is less, the headaches are fewer, and the opportunities are immense. Renovation is precisely what it says. This book tells you how this all works. Buy it. Go to Amazon

Renovate your thinking first! According to the author, many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old businesses. The author says that this is the lazy approach to marketing, and it typically doesn't work. In fact, according to the author, 9 out of 10, innovation does not work. He further adds, "'Innovation' is just another word for `giving up'. It's saying that things are so bad that it's easier to get into an entirely different line of business than to deal with our problems." Go to Amazon

Awesome Innovative way to look at Organizational change You can only get this perspective from a few people who are willing to write about their mistakes. Great way to take a renewed look at organizational change and why you should look inside before you make changes. Go to Amazon

Very thorough and though provoking This book is a must read for company professional who want into new markets just because they think there is a market for it. While this can be done, be careful with the approach. Very good read. Go to Amazon

Five Stars excellent Go to Amazon

This book is unique among other "innovation" titles, because this one really has innovative ideas! If you visit the business section of a bookstore, it may be impossible to randomly pull five books off the shelf and NOT have one of those books contain "innovate" or "innovation" within its title. The irony surrounding the flood of innovation business books that are drowning the marketplace is that there's little or nothing innovative about the books themselves. The vast majority are rehashed revisions of earlier editions that may have a few updated examples. However, Sergio Zyman's book titled - "Renovate Before you Innovate" - breaks the cycle and stems the flow of innovation regurgitation. Zyman states that while innovation sounds great in theory, it usually degrades down to ineffective, haphazard marketing when executed. The author believes that renovation is the key that unlocks sustainable top-line growth. Soundview likes this refreshing approach because Zyman simply defines renovation as doing the things that made your organization great, only doing them differently - which includes creating a compelling customer experience, preference for your business and redefining your competitive space. This is truly an innovative book in a sea of wanna-be imitations. Go to Amazon

Great inspirational book Why is this book out of print? Growing a Business the Right Way

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Five Stars Awesome, thanks so much ATEAM! Go to Amazon

Get correct edition Amazon's listing for this book is very confusing....as seems to often be the case with Amazon. The 5th edition was released in 2003 (ISBN # 0072553928) and the 4th edition was released in 2001 (ISBN # 0072497017). Vastly different books and more care by Amazon should be given when listing books. It can be done.....Barnes and Noble does it at their website. Go to Amazon

Five Stars Excellent Go to Amazon

Basic introduction with a few bright spots This book serves as a basic introduction to retail, though it often feels like "baby talk". It basically describes, without much analysis, the types of policies retailers adopt in several areas including merchandising, inventory management, ordering, HR, finance, store layout, etc. Good as a reference to what others are doing, but not at the cutting edge of retail. Go to Amazon

Excellent Price Great Price! The international edition is much cheaper than the regular. Except for the cover, everything else is the same! It came brand new with seal. Fast shipping too. Go to Amazon