#bernalbrewd

[robluis09]

#Repost @hopdevine with @get_repost ・・・ Guess what we just tapped. @barebottle Lebron Tears 6.5% ABV - Hazy IPA Little known fact: KD, Steph, and Klay take opposing teams' hopes and dreams, and turn them into soul crushing 3-pointers. We took the tears from Sir James' Game 1 loss and distilled them into a hazy IPA, just for you. We also decided that Tears pair well with Mosaic hops. Sad! #barebottle #bernalbrewd #sanfrancisco #sf #bayarea #goodbeer #craftbeer #craftnotcrap #drinklocal #drinkcraftbeer #craftbrewery #sfbrewersguild #ilovebeer #beerlife #beerlove #instabeer #beertography #beerporn #beergeek

[junker-town]

This San Francisco brewery is making an IPA called ‘LeBron Tears’

Tastes so salty — also with a nice hop profile.

The Bay Area is supposed to be chill, but when it comes to the Warriors the Bay Area has zero chill.

Lebron Tears 6.5% ABV - Hazy IPA Little known fact: KD, Steph, and Klay take opposing teams' hopes and dreams, and turn them into soul crushing 3-pointers. We took the tears from Sir James' Game 1 loss and distilled them into a hazy IPA, just for you. We also decided that Tears pair well with Mosaic hops. Sad! #barebottle #bernalbrewd #sanfrancisco #sf #bayarea #goodbeer #craftbeer #craftnotcrap #drinklocal #drinkcraftbeer #craftbrewery #sfbrewersguild #ilovebeer #beerlife #beerlove #instabeer #beertography #beerporn #beergeek

A post shared by Barebottle Brewing Company (@barebottle) on Jun 16, 2018 at 8:45am PDT

Barebottle Brewing Company in San Francisco is looking to rub a little hops in the wound of the Cavaliers’ loss in the NBA Finals with an IPA called “LeBron Tears.” I’ve always wondered what LeBron’s tears would taste like, but it appears Barebottle thinks they’ve nailed the flavor profile with melon, lemon and mosaic hops.

I’m not generally a fan of trying to stunt on anyone after winning a title, but LeBron kinda did that with his “Ultimate Warriors” shirt in 2016 — so turnabout is fair play. Also I’m very partial to anything with mosaic hops, which are fruity and flavorful, albeit I’ve always had bad luck with melon-flavored IPAs. They always taste a little skunky.

So, if you want to drink the product of a king’s tearducts you might need to go to San Francisco, give this a try, and tell me whether it’s worth a damn outside of trolling LeBron.

[seattlecopyrightandtrademarklaw]

SF Brewery names brew after LeBron James

A San Francisco Brewery has named one of its beers after LeBron James after the Golden State Warriors defeated James’ Cleveland Cavaliers to win the NBA Title.  The Hazy IPA is being dubbed, Lebron Tears.

While the name has a lowercase b, it’s clear that the beer is named after LeBron James.  

Lebron Tears 6.5% ABV - Hazy IPA Little known fact: KD, Steph, and Klay take opposing teams' hopes and dreams, and turn them into soul crushing 3-pointers. We took the tears from Sir James' Game 1 loss and distilled them into a hazy IPA, just for you. We also decided that Tears pair well with Mosaic hops. Sad! #barebottle #bernalbrewd #sanfrancisco #sf #bayarea #goodbeer #craftbeer #craftnotcrap #drinklocal #drinkcraftbeer #craftbrewery #sfbrewersguild #ilovebeer #beerlife #beerlove #instabeer #beertography #beerporn #beergeek

A post shared by Barebottle Brewing Company (@barebottle) on Jun 16, 2018 at 8:45am PDT

It’s clear that the beer is poking fun at LeBron James.  The legal question is whether James has a trademark or right of publicity claim against the brewery.  

Earlier this year, James was critical of Alabama Crimson Tide football coach Nick Saban for a web series similar to James’ he entitled, “The Shop.”  In fact, James and the ESPN’s Uninterrupted sent a demand letter about potential infringement claims.  But James was sued by a company claiming that the series was a copy of a series set in a barber shop entitled, “Shop Talk.”  The Complaint alleges that he had discussions with James about the possibility of a collaboration.  The company did trademark the “Shop Talk” name.  

 While there is a copyright infringement claim in “The Shop” lawsuit, the Lebron Tears beer may have similar issues when it comes to trademark.  Despite the small letter b, it’s clear that LeBron James is the one being lampooned.  The brewery admits as much with its social media post.  

 Would James have legal recourse against the brewery?  Maybe. In all likelihood, the brewery would claim that Lebron Tears is a parody.  In these instances, the central issue is if there is a likelihood of confusion. This is a flexible test that analyzes a variety of factors including freedom of expression.  Also, whether consumers would be confused with consumers. Here, since the brew is being sold in San Francisco where most consumers are Golden State Warrior fans, they know that the beer is not endorsed by James.