#because the impact font is sans serif

[goopyknife]

made this little demon guy :0

[extratrrestrial]

TYPEFACES I THINK THE MOBSAI MAIN CAST WOULD USE

Decided to be insane and come up with some headcanons on the typefaces each character would use. Please shout at me about it on the psychohelmet forum if you get the chance. I've copied and pasted the headcanons under the read more for your viewing pleasure.

I wanted to share my headcanons for the different fonts (using this term very generally) each of the mobsai main cast would use (if we are imagining that they were given free rein to do so for some reason, and also that they wrote using a latin alphabet, obviously) which I just made up off the top of my head right now.

Anyway, here we go:

Mob - Calibri

I think this one makes a lot of sense, just off the bat. I really don't think Mob would be a serif sort of guy, he's too plain and unassuming for that. What better than to make him a very default font. I honestly don't think you can even get more default than calibri. It even sounds a little lame when you say it. Despite that, it's a pretty dependable font, it appears everywhere, and I would argue is very powerful due to its universality and legibility on any-sized devices. But don't just take my word for it, here's what Microsoft has to say about it: "Its proportions allow high impact in tightly set lines of big and small text alike. Calibri’s many curves and the new rasteriser team up in bigger sizes to reveal a warm and soft character." I would argue that this clearly reflects Mob's welcoming character and desire to understand and empathise with any number of characters within the show.

Reigen - Arial

Again, I do feel like this just makes sense to me. Reigen is also a real sans-serif sort of guy, he's the greatest psychic of the 21st century, he's spice city's bro! Arial I feel is also a little more professional than calibri, while still being quite similar in appearance, which I feel reflects the influence Reigen has over Mob's character and development within the story. Described by Microsoft as an "extremely versatile" typeface, especially "for display use in newspapers, advertising and promotions", I think this works well for Reigen's character. It's also a pretty dyslexia friendly font, which I think would be a fun fact he'd shoot at Mob.

Dimple - Papyrus

This one was a little tricky. I wanted it to look dated, considering Dimple's been dead for some time, while also being a little flashy to reflect his desires for godhood. I settled on papyrus because, well, look at it. It's definitely what I'd consider a meme typeface (which I think is fitting for a sentient fart, honestly), but it's also loud without being too out there, and a popular and fun font to use. It's unapologetic and real, which I think Dimple represents as a character, and the complete opposite of a font like calibri. It also looks good in green.

Ritsu - Times New Roman

Ritsu is absolutely a serif guy, through and through. He's always on that 12pt Times New Roman shit, even if he's just writing a casual email to someone. Ritsu is someone who takes things seriously, and has a reputation he wants/needs to uphold. I'm sure he read somewhere that TNR (I'm not writing that shit out again) was the professional font and just made it his whole personality or something. It looks good, so I'm not complaining. I've also heard that TNR is a good font to make study notes in, because you remember it better (I think this was a myth uni students used to tell each other though) but I'm sure he stands behind this fact wholeheartedly.

Teru - Blackadder ITC

Just listen to what Microsoft has to say here in its overview of this font: "Blackadder ITC font is an elegant, yet menacing display face is perfect for theatrical uses and scare tactics." Not only is it elegant and swirly, but works well with his flashy appearances and fashion choices throughout the show. It's impressive and makes a scene when it appears, and walks the line between impressive and gaudy very well for someone as in-TERU-sting as Hanazawa. I do think he'd switch around fonts a little, but this would be his favourite for sure.

Serizawa - Roboto

This one was also hard, and I'm not sure I did him justice. I think, given Serizawa's lack of real-life experience outside of a terrorist organisation as well as his time online, I wanted to go with a font that was professionally acceptable, but still a bit of an outlier. Roboto is also the default font on android devices, and all other google services, which I figured would reflect the 'shut in' phase of his life. It's sorta plain, but does the job and follows the rules without asking too many questions. I think if we were talking specifics, he'd be Roboto Mono.

Tome - Courier New

I need to preface this explanation by saying I love Tome. More than almost all of the characters in this show. She reminds me a lot of myself as a kid. This one's personal. Tome is obsessed with proving the existence of aliens, or any sort of extraterrestrial and paranormal activity. She starts the Telepathy club to research these phenomena, she's absolutely committed (apart from in that one episode) to show the world she's right, to have her friends take her interests seriously. I think she'd want to use a font that was interesting to look at, while still being serious-enough to reflect her passion for pursuing the truth. She probably watched the X-Files as a kid and really wanted to type up some legit-looking reports on the unexplained. No I'm not projecting.

Shou - Comic Sans MS

I mean, what did you expect. He uses Comic Sans for all his reports and thinks he's the funniest guy ever for doing so. He also just likes how it looks, I think he'd be into superhero comics and would love to make any work he does look similar. Not only is it a funny text face, Microsoft also calls it "useful" due to its readability. I think that definitely mirrors Shou's extraversion and his role as a helpful figure, both to Ritsu and to his father at the conclusion of his arc. I also bet he logs on to Toichiro's desktop sometimes and changes his default email font to comic sans too, probably makes the fantastic five or whatever they're called piss themselves with laughter. Also a frequent Wingdings user, for sure.

Toichiro - Futura

Guess I have to put him in here too, since I talked about Shou. I chose Futura here for what it stands for, a purely geometric and efficient typeface which I feel reflects Suzuki's ethos of wanting to be the best and creating a world where 'supreme beings' rule over normal humans. The progressive feel Futura has here becomes skewed, not towards a bright future but towards a descruction of the old order and a rebuilding of an ESPer-led world. An incredibly popular font, which I feel is all about appearances and precision, it wants its letters to stand in line, breaking away from the old 'grotesque' style of former sans-serif fonts. Do you see my vision?

Sample of their fonts below:

[shepherds-of-haven]

1. What font do you write in? Do you actually care or is that just the default setting? and 9. Do you believe in ghosts? This isn’t about writing I just wanna know

What font do you write in?

Nowadays, I write pretty much exclusively in 12 pt. Times New Roman (which I changed to be my default setting for all documents) because that or Courier New are pretty much the only accepted fonts you can use when submitting your manuscript anywhere, so I've just gotten used to using that! (I've heard some people use Arial nowadays, but sans serif fonts are not recommended because they impact readability, so I'd recommend sticking with one of the two traditional fonts just in case if you plan on submitting to publishers/editors anywhere.)

When I was younger, I took pains to write in a font that suited the story, so traditional Shepherds novels were in 10 pt. Sylfaen (and before that, 11 pt. Garamond), AUs were in Palotino Linotype, and until recently, my latest novel was actually in High Tower Text until I figured out it wasn't working for me and I've switched completely to Times New Roman!

9. Do you believe in ghosts? This isn’t about writing I just wanna know

Er, I don't think I do; like I don't believe that when someone dies, their ghost can hang around and talk to people or push chairs around and whatnot, and I believe that most supernatural phenomena probably has a rational explanation, even if our limited scientific or technical knowledge hasn't uncovered it fully yet: for example, ideas that ghost sightings can be attributed to infrasound.

However, when I'm home alone at night and I start thinking things like "wouldn't it be spooky if, while washing my face, I glanced up in the mirror and there was a scary reflection there? :D", I start acting like ghosts are real and are out to kill me and definitely turn all the lights on... So my actions don't always line up with what I think I believe, I guess lol! Thanks for your questions!

[lesvegas]

As a kid my favourite font was Comic Sans because I liked how different and chill it looked compared to other fonts on the school computers. As a young teen my favourite font became Fang Song because not only did it have a sick name but it was also a simple clean font that looked good in an essay or a fanfic, especially at size 14. As an older teen Trebuchet became my favourite for writing essays and resumes because it's a clean sans-serif that was just different enough from Arial and Calibri to stand out. In my first year of college when I was taking graphic design my favourite fonts became Bodoni and Didot simply because of how cute they looked and how they fit into almost every assignment I did (don't worry I dropped out and have taste now). While still in college under a different major my favourite font was Amaranth because it looked cute stylish and clean. My most recent favourite font is still Gothic 821 Condensed both because of my obsession with fo1/fnv but also because it's bold, striking and clean, and like if Impact font didn't get meme-ified to hell and back over the last 20 years.

[mekanikaltrifle]

scottish council logos hell judgment day part 1

there’s 32 of them so I’m not putting em all in here, Especially since there’s alternate/older versions of certain logos that just. really need to be addressed.

If you want to block this little series of rants, block ‘scottish council logo rant’ and that should hide it away from your dash.

Disclaimer: all of this is humorous and also based on my own sensibilties as someone with lots of arts training including some graphic design/ logo design.

Also disclaimer: I have favourites. I will not change this.

SO. We begin.

1- Aberdeen City

it’s..... well, it’s fine. Nothing really wrong here. Can’t really offend with a wee heraldic crest and a simple sans serif font. Spacing’s nice, readable, pleasant dark green colour. 6/10 cause the griffins should have wings imo

2- Aberdeenshire

the weird little A looks like the feeling you get going through a road tunnel late at night, and you’re sleepy and your parents didn’t buy McDonalds and it’s 2 and a half hours til you get home.

5/10. I hate the sonic the hedgehog colour but it’s otherwise inoffensive.

3- Angus Council

OHOHO THIS IS NARSTY. the wiggles? (I think it’s maybe water?) the horrific gradient? the lurid blue and eye-burning green giving me really lazy glitchcore palette inspiration? Angus, you have outdone yourself, this is minging 100%.

8/10 for sheer disgustingness, and audacity. Gotta give this bitch credit for the confidence.

4- Argyll and Bute

... wowie zowie. Again with the horrible blue/green eyestrain thing, which makes the word ‘council’ in white so so unreadable. At least Angus up there was against a white background so it was readable. I do like the wee celtic cross used as the ‘and’ in Argyll and Bute, that’s very fun. The rest tho? oh no.

7/10 because Angus did it better. Do love that wee cross tho.

5- City of Edinburgh

okay I personally dislike this one and have always disliked it whenever I have encountered it in the wilderness (of Edinburgh). The font itself... fine, I suppose. Very quirky, very ‘look at me aren’t I cute?’ but ultimately no more offensive than any other font that’s trying a little too hard. The vaguely Roman vibe... suits, at least. Appropriate for the city. the choices of where the red and black go tho.... no.

4/10 because I personally hate it and they get docked three points for not having the little roman V/U thing going on in the text underneath. Come on, commit to the bit.

6- Clackmannanshire

wee clackie’s fine, look at him. Also their motto is ‘look aboot ye’ which is in reference to the fact you can basically see all of Clackmannanshire from any given spot in the region.

10/10 look at him. wee lad. Simple, effective, fits the bill.

7- Comhairle nan Eilean Siar

oh this is a good one. means business, the font’s maybe a bit not-well spaced but the IMPACT, lad. And the boat. You know this is the council of the western isles, and not just because it’s the only one entirely in Gaelic. :D

10/10, I love this one for just how it essentially gives you nothing and everything. Go on yersel queen you’re doing great.

8-Dumfries and Galloway

I. You ruined it. I was getting a streak of 10′s going. It’s not the most offensive design but it really feels like it tried something and did not hit the mark. At least it is largely readable even if the D/G faux celtic script font logo thing is fuck ugly and a bit hard to work out at a glance.

5/10. Hardly the worst but I still hate it. And not in a fun way.

Tune in later for part 2! (of 4)

[zenaidamacrouras1]

Hi Zenaida! Returning the ask for the weird writing game.

Questions: #1 and #6 please? 💖

From these great writing asks.

1. What font do you write in? Do you actually care or is that just the default setting?

Okay, thanks for asking about font, because I am obsessed with this answer - Nunito - whaaaaa? I like it. I'm considering it.

I write in Roboto size 11 and use Montserrat size 16 Bold for my headings, color changes, but right now, I have my headings in a warm brown. I highlight problematic things I want to come back to in coral, my current favorite being f88379 - like it's close to red but lower pressure and real chill. When I start a new fic in google docs I set it up to automatically add a new space after paragraph and 1.15 spacing as well. I agree, it is impossible to think or write in a serif font. I have a co-worker who I adore, I would die for her. I have the greatest admiration for her work. But she writes everything in Times New Roman and I honestly have to change it to sans serif to work on it and I feel like such a jerk about it. Like I am very tolerant of diversity but this is testing me and everything I thought I new about myself.

6. What is your darkest fear about writing?

Interesting. I want my writing to offer some kind of healing or growth to my characters, and through that, to some readers. I worry that a fic of mine will have the opposite impact - that it will hurt or harm someone. Because I also want my fics to have an edge, to push against difficult things, so it sometimes feels like a hard line.

I also just worry my stuff will be no good, and or of inconsistent quality. Particularly writing long fic, sometimes one chapter is just better than another - sometimes you need to lull and set up, sometimes you just can't get it to absolutely sparkle, but you have to connect two scenes. I can accept that. The chapter I just posted today is one of those - it's not all that exciting, I almost cut it, but it's not truly terrible and it's a helpful bridge for Point A to Point B.

I have however read longer fics that had amazing first chapters and the last few chapters/whole second have is just flat and rushed and clearly the author lost inspiration or something or whatever happened I don't even know, and it's none of my business. I'm just thankful they are putting their stories out there! It's fine! Not judging!

But as a writer, I worry about someone thinking that about my longer fics. I don't want people to regret reading something I wrote or feel like they were drug along for hours without a payoff.

Possibly this is because (see above) I AM A WORDY PERSON and as an ADHD person very used to realizing I've talked wayyyy too much.

[furball-for-a-head]

[Video description: A person plays the role of various fonts, changing costumes, in the following dialogue.

Times New Roman [wearing a white knit jumper, glasses, and hair in a neat bun] : Do I miss being default font? No. Like I told Calibri back in 2007, I've done my time.

Garamond [in all black and plain glasses] : Yes, you were made for newspapers, darling. You should not be languishing in double-spaced essays written by 8th graders.

Futura [in a shiny silver jacket and highly reflective futuristic glasses] : Serifs. I get a headache just looking at them.

Arial [in a plain orange jumper, with loose strands of hair] : Right? They think they're so important just because they're wearing little top hats and booties.

Courier [in cowboy hat, open-necked button-up shirt, and suspenders, using a pen as a cigar] : Back in my day, see? We didn't have none of this variable width hanky panky. No sir, we had the typewriter carriage to worry about. And if you weren't fixed up and on the level, then you weren't getting typed, see? And that's all there was to it.

Futura : Okay gramps. (Aside) That guy's practically a fossil.

Arial : Well he's actually still a big deal in computer programming. Oh, hey, Helvetica!

Helvetica [in dark glasses and turtlenecked black jumper] : Hey party people.

Arial : Can I offer you some spicy diacritics or maybe a glyph cocktail?

Helvetica : Thanks, doll, but no, I can't stay long. I got a kerning appointment in a few and then I'm heading an art poster thing with Proxima Nova later.

Papyrus [in loose fitting white cloth with a braided leather strap] : Oh I love posters! Can I come?

Helvetica [condescendingly] : Oh, I don't think there'd be room for you, buddy. It's kind of a minimalist thing.

Impact [in a leather jacket, speaking very loudly, shaking the camera] : Hey, you think you're better than us or something? Just because you're in some art posters and some street signs?

Comic Sans [with purple hair, in a brightly coloured tie-dyed hoodie] : Whoa, everybody, just chill out! Let's just put on some bright colours, maybe use some commas as ellipses, and post our thoughts to Facebook!

Helvetica : Well, you all have fun with that. I'm gonna hit the road. See you later, Arial.

Arial [tucking hair behind ear] : Bye. (Aside) Such a perfect typeface!

Futura : I don't know. I always thought there was something... grotesque about him.

End description.]

fonts hanging out by elle cordova

[devoqdesign]

Typography in the Digital Age: Selecting and Pairing Fonts for Optimal Readability

Typography is a fundamental aspect of design, playing a crucial role in how information is presented and consumed. In the digital age, where users encounter text on various devices and screens, selecting and pairing fonts for optimal readability has become more important than ever. Good typography ensures that content is not only visually appealing but also easy to read, accessible, and engaging.

This comprehensive guide will explore the principles of typography in the digital age, including how to select and pair fonts, the importance of readability, and best practices for creating effective typographic designs.

The Importance of Typography in the Digital Age

Typography is more than just the selection of fonts; it is about how text is arranged, how it interacts with other design elements, and how it influences the user experience. In the digital age, typography serves several critical functions:

Enhancing Readability: The primary goal of typography is to ensure that text is easy to read. This involves selecting fonts that are legible at various sizes, ensuring proper spacing, and creating a hierarchy that guides the reader's eye through the content.

Establishing Brand Identity: Typography is a powerful tool for branding. The fonts used in a digital design can convey a brand’s personality, values, and tone of voice. For example, a modern sans-serif font might communicate innovation and simplicity, while a classic serif font might convey tradition and reliability.

Improving User Experience: Good typography contributes to a positive user experience by making content accessible and enjoyable to read. It reduces cognitive load, helping users to process information quickly and efficiently.

Creating Visual Appeal: Typography plays a key role in the visual aesthetics of a design. The choice of fonts, along with their arrangement and spacing, can create a pleasing visual balance and harmony that draws users in and keeps them engaged.

Supporting Accessibility: In the digital age, accessibility is a major consideration. Typography choices can significantly impact the readability of content for users with visual impairments or reading difficulties. Selecting accessible fonts and ensuring proper contrast and spacing are essential for inclusive design.

Selecting Fonts for Digital Design

Selecting the right fonts for digital design involves several considerations, including legibility, scalability, and the overall tone of the design. Here are some key factors to consider when choosing fonts for digital projects:

Legibility: Legibility refers to how easily individual characters can be distinguished from one another. In digital design, legibility is crucial because users often read text on small screens or in varying lighting conditions. Sans-serif fonts, such as Arial, Helvetica, and Roboto, are generally considered more legible on screens, especially at smaller sizes. However, some serif fonts, like Georgia and Merriweather, are also highly legible and can be used effectively in digital designs.

Scalability: Fonts in digital design must be scalable, meaning they should look good and remain legible at different sizes. This is important for responsive design, where text may need to be resized to fit various screen dimensions. Scalable fonts, such as those designed specifically for digital use, like Verdana or Open Sans, are optimized for readability at both large and small sizes.

Font Weight and Variations: The availability of different font weights and variations (e.g., regular, bold, italic) is important for creating a typographic hierarchy and adding emphasis to certain elements. A good digital font should offer a range of weights and styles to provide flexibility in design.

Compatibility Across Devices: Fonts should be compatible across various devices and platforms. This means considering how a font will render on different operating systems, browsers, and screen resolutions. Web-safe fonts, such as Arial, Times New Roman, and Courier, are universally supported and can be used to ensure consistency across devices.

Tone and Personality: The font you choose should align with the overall tone and personality of your design. For example, a playful, creative website might benefit from a whimsical or decorative font, while a corporate site might require a more formal and traditional font. Understanding the emotional impact of different fonts can help you make choices that reinforce the message you want to convey.

Pairing Fonts for Digital Design

Pairing fonts effectively is both an art and a science. The goal is to create a harmonious combination that enhances readability while adding visual interest. Here are some tips for pairing fonts in digital design:

Contrast is Key: One of the most important principles of font pairing is contrast. Fonts with contrasting styles (e.g., a serif paired with a sans-serif) can create a dynamic and visually appealing design. For example, pairing the serif font Merriweather with the sans-serif font Open Sans can create a balanced and readable design that feels modern yet classic.

Establish a Hierarchy: When pairing fonts, it’s important to establish a clear typographic hierarchy that guides the reader’s eye through the content. This typically involves using one font for headings and another for body text. The heading font should be more prominent, while the body font should be highly legible. For example, using a bold sans-serif font like Montserrat for headings and a more subdued serif font like Georgia for body text can create a strong hierarchy.

Limit the Number of Fonts: While it can be tempting to use multiple fonts, it’s generally best to limit the number of fonts in a design to two or three. Too many fonts can create visual clutter and make the design feel disjointed. By sticking to a few well-chosen fonts, you can create a cohesive and harmonious design.

Match Font Moods: When pairing fonts, consider the mood or personality of each font. Fonts with similar moods tend to pair well together. For example, a playful script font like Pacifico might pair well with a friendly sans-serif like Lato. Both fonts convey a casual, approachable vibe, making them a good match.

Use a Superfamily: A superfamily is a collection of related fonts that are designed to work together harmoniously. These families often include a range of styles, such as serif and sans-serif versions of the same font. Using a superfamily, such as the Roboto or Lucida families, can simplify the process of font pairing while ensuring consistency across the design.

Best Practices for Digital Typography

To create effective and readable typography in digital design, it’s important to follow best practices that prioritize user experience and accessibility:

Use Appropriate Font Sizes: In digital design, font size is crucial for readability. Body text should typically be between 16px and 18px on desktop screens, with larger sizes used for headings and smaller sizes for captions and labels. On mobile devices, slightly larger font sizes may be necessary to ensure readability.

Optimize Line Length: The ideal line length for readability is typically between 50 and 75 characters per line. Lines that are too short or too long can make text difficult to read. In responsive design, it’s important to adjust line length based on screen size to maintain optimal readability.

Ensure Adequate Line Spacing: Line spacing (also known as leading) should be set to provide enough space between lines of text, making it easier for users to read. A good rule of thumb is to set line spacing to 1.5 times the font size. This creates a comfortable reading experience and prevents text from feeling cramped.

Maintain Sufficient Contrast: Text should have sufficient contrast with the background to ensure readability, especially for users with visual impairments. The Web Content Accessibility Guidelines (WCAG) recommend a minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text.

Avoid All Caps for Long Text: While all caps can be effective for short headings or labels, they are generally harder to read in longer blocks of text. This is because all caps reduce the distinctiveness of letter shapes, making it more difficult for the eye to recognize words quickly.

Conclusion

Leveraging data analytics in UI/UX design is no longer optional – it's a necessity for creating successful web and mobile applications in today's competitive digital landscape. By incorporating data-driven insights into your design process, you can make more informed decisions, create more user-centric products, and continuously improve the user experience.

As you embark on your data-driven design journey, remember that the goal is to enhance the human-centered aspects of design, not to replace them. Use data analytics as a powerful tool to validate your creative intuitions, uncover new opportunities, and ultimately create digital experiences that truly resonate with your users.

Devoq Design is a premier UI/UX design agency with a strong presence in both Dubbo and Orange. As a leading UI/UX design agency in Dubbo, Devoq Design is dedicated to crafting visually engaging and user-friendly digital experiences that cater to the specific needs of local businesses. Similarly, as a top UI/UX design agency in Orange, Devoq Design excels in delivering innovative design solutions that enhance user interaction and satisfaction. With a team of skilled designers committed to excellence, Devoq Design ensures that each project is customized to meet the unique requirements of their diverse clientele, driving growth and success in both cities.

[faiz-khans-blogs]

Importance of Typography in Graphic Design

Introduction to Importance Of Typography The process of organizing a type in a way that makes it legible, readable, and aesthetically pleasing is known as typography.Everything from the font and size selection to the arrangement of the characters, words, and paragraphs on paper or a screen comes under Typography.Typography, a key component of graphic design, is essential for communicating ideas and eliciting feelings in viewers. This article will examine the importance of typography in graphic design and offer details on its origins, guiding principles, and ideal usage.

History of Typography The roots of typography can be traced back to the invention of movable type by the Chinese printer Bi Sheng in the 11th century. However, it wasn’t until the invention of the printing press by Johannes Gutenberg in the 15th century that typography became widely accessible and popular in the West. Since then, importance of typography has significantly changed, affecting how we produce and consume written material through the development of new typefaces, printing technologies, and digital design tools.

Key Principles of Typography Understanding the importance of typography is crucial to appreciate its significance in graphic design completely. These include:

Hierarchy Typography hierarchy helps guide the reader’s eye through a design by organizing information in a clear, logical order.This is achievable by varying type size, weight, and style to distinguish between headings, subheadings, and main text.

Contrast The contrast in typography refers to the differences between type elements, such as font styles, sizes, and colors. Using contrast effectively, a designer can create a visually engaging layout and emphasize important information.

Consistency Consistency in typography involves using a limited number of typefaces, font styles, and sizes throughout a design. This helps create a cohesive look and feel while improving readability and comprehension.

Alignment Alignment in typography refers to how text is positioned horizontally and vertically on a page or screen. Proper alignment helps create a clean, professional appearance and ensures a design is easy to read and navigate.

Types of Fonts There are numerous font styles available, each with its unique characteristics and purposes. Some of the most common types include:

Serif Fonts Small strokes or lines are present at the ends of characters in serif typefaces. They are often considered more traditional and are commonly used in print materials such as books and newspapers.

Sans Serif Fonts Sans serif fonts lack the small lines or strokes found in serif fonts. These fonts are typically considered more modern and are frequently used in digital designs, as they tend to be more legible on screens.

Display Fonts Display fonts are decorative typefaces designed to be used at large sizes for headlines and titles. These fonts often have distinctive features and are used to create a strong visual impact.

Script Fonts Script fonts mimic the look of handwritten calligraphy or cursive writing. They can add a touch of elegance or individuality to a design, but they should only be used in small doses because they can be difficult to read when used in big blocks of text.

The Role of Typography in Graphic Design Typography plays several crucial roles in graphic design, including:

Enhancing Readability One of the primary goals of typography is to make all written content easy to read and grasp.By selecting appropriate typefaces, sizes, and line spacing, designers can create layouts that are visually appealing and accessible to readers.

Establishing Brand Identity Typography can help convey a brand’s personality and values by evoking specific emotions and associations. For example, a company might choose a bold, modern sans serif font to project an image of innovation and progress, while a luxury brand might opt for an elegant script font to suggest sophistication and exclusivity.

Creating Visual Hierarchy As mentioned earlier, typography hierarchy helps guide the reader’s eye through a design by emphasizing essential information and organizing content logically. Users can navigate and comprehend the information being conveyed more easily.

Setting the Mood and Tone The typography, font style, and color selections can significantly affect the mood and tone of a design. For instance, a playful, hand-drawn font might create a lighthearted, informal atmosphere, while a traditional serif font can impart a sense of seriousness and professionalism.

Importance of Typography in Graphic Design To create effective, engaging designs, it’s essential to follow some Best practices for typography Choose the right typeface: Select a font that complements the overall design aesthetic and is appropriate for the intended audience and medium.

Limit font usage: Stick to a maximum of two or three typefaces per design to ensure consistency and readability. Pay attention to spacing: Adjust line spacing, letter spacing, and paragraph spacing to improve readability and avoid visual clutter. Use hierarchy and contrast: Utilize different font sizes, weights, and styles to create clear distinctions between headings, subheadings, and body text. Ensure legibility: Test your typography choices on various devices and screen resolutions to ensure the text is easy to read and understand. Conclusion Typography is a vital aspect of graphic design, impacting everything from readability and comprehension to brand identity and emotional resonance. Designers can use typography to create compelling, aesthetically stunning designs that successfully convey their intended message by understanding its background, fundamentals, and the best practices.

How can Aadharshila help you?

Aadharshila is a premier Graphic Design Company in India, providing comprehensive branding solutions, exceptional video production services, social media marketing services, and PPC management services. With expertise in packaging design, brochure design, and logo design, we are dedicated to delivering top-notch creative solutions that elevate your brand’s presence. As a leading Corporate Video Production Company in India, we specialize in producing captivating videos that effectively communicate your message. Additionally, our social media marketing services are designed to enhance your brand’s visibility and engagement across various social media platforms. We employ strategic techniques to maximize your online presence and reach your target audience effectively. Furthermore, our PPC management services ensure that your brand receives optimal visibility through paid advertising campaigns. We handle the entire process, from keyword research and ad creation to monitoring and optimization, to ensure the best return on investment for your PPC campaigns. Serving clients across India, including Ahmedabad, Vadodara, and Surat, we take pride in our ability to cater to diverse geographical locations while maintaining the highest standards of quality and customer satisfaction. Partner with Aadharshila today and unlock the full potential of your brand with our exceptional services.

[regallibellbright]

[ID: Tweet from Weird Al Yankovic, in reply to a screenshot of an AP article by Marla Sherman from June 16, 2023. The title reads, “Grammys exclude AI from winning awards: Only ‘human creators’ eligible”. Al’s response tweet reads, “Ugh. I keep telling them… I AM human!!!” End ID]

Yeah I definitely feel for the Als of the world due to the widespread use of sans serif fonts. On the other subject…

One: Alexa as a name TANKED in popularity when the Echo came out. (For that matter, Siri’s a name used in multiple languages as well.) And given how it had trended popularity-wise before that, it means a LOT of kids and teens had the name right as the speaker came out.

Two: Yeah we get harassed for it. That link’s to a BBC article, but it’s not the first one I read on the subject and it’s not the only one I found, it was just the first one I was confident wouldn’t be paywalled. Not the first story about someone with the name changing theirs to AVOID that harassment, either. It’s worst for kids and teens/college students - I lucked out in graduating JUST before - but yeah, we’ve basically all gotten at least a couple “Alexa, do X” ‘jokes’ from others that were not funny the first time, much less the twelfth. (I have gotten it from cousins. Adult cousins. Despite expressing annoyance.) Sometimes they qualify as sexual harassment, too! (If you’re wondering how… consider what an asshole could ask in that format. Fun times.)

Three: Amazon’s solution is that you can change the wake word for the Echo. This isn’t actually the case for all the things it’s a plug-in for now - reportedly, for instance, you can’t make the change for car Echoes. But it’s also a complete misdirection from the ACTUAL problem, as I doubt most of us have Echoes on principle. (I sure as hell don’t.) The problem’s that to society at large, because it’s the default wake word, the name ���Alexa” has become synonymous with a smart device and not a person, so people with the name are a joke. The problem’s that everyone ELSE might not have changed their wake words, so you get podcasters warning in advance when they have a guest named Alexa on or referring to them by surname instead to avoid activating listeners’ Echoes. It’s systemic. And far from the biggest concern about the Echo given the privacy concerns of having a device around recording everything you say, but the fact that Amazon and Apple didn’t consider the potential social impact of using human names for their assistant AI wake words before doing it? The fact that they’ve CONTINUED to use those human names for what I guess are branding purposes even after it became clear this has caused issues for the humans who had them first? Yeah, pisses me off something fierce.

(Microsoft gets a pass here in that, while I’m sure there are at least a few “Cortana”s out there, they are almost certainly all named after the Halo character Microsoft named their assistant after. Maybe one or two are named after the legendary sword Curtana but like. Point being, before the assistant it was best known as the name of a fictional character.)

I feel sorry for people named Al (A L) because I see the name and briefly feel annoyance until I'm like, oh, that doesn't say AI

[ailogomakerr]

Neuromarketing and Logo Design: How to Make Your Logo Stick (And Sizzle!)

Have you ever thought about why certain logos stand out as iconic while others seem to be forgettable? The secret might just be found in the realm of neuromarketing. If you’re unfamiliar creating a logo involves more than meets the eye; it’s an element of a marketing strategy and you’re about to delve into all the details right here!

By delving into how the human brain perceives and processes stimuli we can uncover the keys, to crafting logos that not look visually appealing but also make a lasting impact. To craft a standout logo that truly makes an impression and more you can explore AI powered logo maker platforms that offer designs crafted by designers.. Before diving into design choices lets continue exploring and expanding your knowledge!

Unraveling the Visual Delight of the Brain

Our brains are wired to interpret visuals often forming opinions about brands solely based on their logos. The colors, shapes and even the fonts used in your logo can trigger emotions and associations. Have you ever wondered why certain brands opt for colors in their marketing campaigns? Some experiment with color combinations yet manage to resonate with their audience — this is because aside, from visual appeal these brands also take neuromarketing into account. Neuromarketing allows us to tap into reactions guiding us towards design decisions that connect on a level. Moving Beyond Looks;

Exploring the Psychology of Logo Design

A pleasing logo is the starting point. Don’t settle for something thats only visually appealing; what your brand truly needs is a symbol that can make an impact when necessary! Neuromarketing teaches us that specific design elements trigger responses, in the brain;

Colors; Warm tones (reds oranges, yellows) evoke energy and excitement while cooler hues (blues, greens) convey tranquility and reliability. Selecting color schemes can be tricky for newcomers to design. However with advancements in technology you now have access to AI powered platforms that suggest color schemes based on the emotions you want your branding to evoke. Consider sites like Logomakerr.ai and Ailogomakerr.com, as examples.

Shapes; Rounded shapes are linked with friendliness and approachability whereas angular shapes imply solidity and power. While shape forms the foundation of your logo deciding on the shape shouldn’t be daunting when you have an array of options laid out before you.Using bold sans serif fonts can give an innovative feel while script fonts might convey a sense of luxury or elegance.

Typography can be tricky. Its important to consider the vibe your fonts create. Are you aiming for an trendy look? Your choice of typography can greatly impact your logo style so choose wisely!

Creating Memorable Logos; A Neuromarketing Perspective

Lets explore the five points to consider when incorporating a neuromarketing approach, in your logo design.

Understanding Your Audience; It’s crucial to understand who you are targeting! Dive into the demographics, preferences and aspirations of your audience. What colors, shapes and styles resonate with them?

Keep it Simple; As the saying goes simplicity is key! A clean and straightforward logo is easier for the brain to process and remember. Avoid designs that may confuse or overwhelm.

Emotional Connection; Fun fact. Appealing to emotions is often more powerful, than appealing to logic! Choose design elements that stir up the emotions you want linked with your brand. Are you looking to express enthusiasm, reliability or originality?

The Art of Storytelling Through Design; A logo has the power to narrate a tale, about the history, values or distinctive qualities of your brand. Using symbols or badges can establish a bond with your target audience.

Testing is Key; Conduct eye tracking research, surveys and focus groups to gather feedback on your logo concepts. This information can unveil responses and preferences that may surprise you. Tools for Logo Design; From Inspiration to Creation Whether you’re new to design or an experienced professional there are resources to support you in crafting your logo;

Logo Generators and Makers; These platforms are readily accessible online and are perfect, for those looking for a quick and straightforward solution. AI logo generator websites use intelligence to suggest logo designs based on your preferences and industry. It’s a choice that offers value!

Logo Design Programs; If you prefer crafting a logo independently without relying on AI assistance logo design software provides creative freedom and versatility enabling you to create distinctive and personalized logos.

Experienced Designers; If you’re aiming for a logo you might want to consider working with a graphic designer who specializes in neuromarketing concepts even though it may come at a higher cost.

Exploring the Ford Logo

The iconic Ford logo showcases the enduring impact of simplicity and tradition, in logo design. The familiar blue oval featuring the Ford” text conveys feelings of trustworthiness, dependability and American heritage. The oval shape symbolizes unity and wholeness while the classic font reflects a sense of craftsmanship and excellence. By maintaining consistency through the years Fords logo reinforces its reputation as an established leader in the industry.

The Evolution of Logo Design; Embracing Neuromarketing

As our knowledge of neuroscience advances neuromarketing will play an role in shaping logos. We can expect to see logos that resonate emotionally with consumers on a subconscious level.

Harnessing Your Logos Potential

Your logo serves as more than a symbol — it is a powerful tool for influencing brand perception and building lasting connections with your target audience. By incorporating neuromarketing principles you can create logos that not look visually appealing but also make an impression, on consumers minds. Looking to create a captivating logo design thats user friendly and guaranteed to impress? Visit Ailogomakerr.com now to begin shaping your brands logo today!This blog is from Ailogomakerr.com

[top-graphic-design-trends]

Top Graphic Design Trends in 2024

Welcome to our exploration of the top graphic design trends for 2024! As the world of design continues to evolve, it's essential to stay updated with the latest trends to keep your work fresh and relevant. Whether you're a seasoned designer or just starting, understanding these trends can help you create visually appealing and impactful designs.

In this article, we'll dive into the most exciting and influential design trends for 2024. From bold colors to immersive 3D designs, we'll cover everything you need to know to stay ahead of the curve. You'll discover how to incorporate these trends into your projects and see real-world examples of how they're being used effectively.

By the end of this article, you'll have a solid grasp of the trends shaping the graphic design landscape and be ready to apply these insights to your own work. Let's get started and see what's in store for the future of design!

Minimalism and Simplified Designs

Explanation of the Trend 

Minimalism in graphic design focuses on simplicity, using clean lines, limited color palettes, and a "less is more" approach. This trend eliminates unnecessary elements to highlight the essential aspects of a design, creating a clear and focused visual message.

Why Minimalism Continues to Be Popular 

Minimalism remains popular because it enhances usability and readability. It creates a sense of calm and clarity, making it easier for users to navigate and understand information. In a world filled with constant visual noise, minimalist designs stand out by providing a refreshing and uncluttered aesthetic.

Examples of Minimalistic Designs

Apple's Product Pages: Known for their clean layouts and ample white space, Apple's product pages effectively use minimalism to focus attention on their products.

Muji's Branding: Muji, a Japanese retailer, employs minimalist design across its packaging and advertising, emphasizing simplicity and functionality.

Google's Homepage: The search engine's homepage is a classic example of minimalism, with a straightforward layout that highlights the search bar.

Tips for Implementing Minimalism in Your Project

Focus on Essential Elements: Identify the key elements that need to be communicated and remove any superfluous details.

Use Ample White Space: White space, or negative space, helps to create a balanced and uncluttered look, drawing attention to the most important elements.

Limit Your Color Palette: Stick to a few complementary colors to maintain visual harmony and avoid overwhelming the viewer.

Choose Simple Typography: Select clean, sans-serif fonts that are easy to read and do not distract from the content.

Prioritize Functionality: Ensure that your design serves its intended purpose without adding unnecessary embellishments.

By embracing minimalism, you can create designs that are both aesthetically pleasing and highly functional, resonating with audiences who appreciate clarity and simplicity.

Bold and Vibrant Colors

Description of the Trend 

Bold and vibrant colors are making a strong statement in graphic design. This trend involves using bright, eye-catching hues to create dynamic and energetic visuals. Designers are experimenting with unexpected color combinations and gradients to produce striking and memorable designs.

Psychological Impact of Bold Colors 

Bold colors have a powerful psychological impact, evoking strong emotions and reactions. Here are some effects of specific bold colors:

Red: Excitement, passion, and urgency

Orange: Energy, enthusiasm, and warmth

Yellow: Happiness, optimism, and attention

Green: Growth, harmony, and freshness

Blue: Trust, calmness, and stability

Purple: Creativity, luxury, and mystery

Color Combinations That Are Trending

Bright Reds and Pinks: Combining these bold hues creates a vibrant and playful effect.

Neon Greens and Blues: These colors add a futuristic and energetic feel to designs.

Deep Purples and Oranges: This combination offers a rich and sophisticated look.

Yellow and Turquoise: Together, these colors provide a fresh and cheerful vibe.

Bold Gradients: Using gradients with bold colors, such as a transition from hot pink to electric blue, can add depth and visual interest.

Case Studies or Examples of Brands Using Bold Colors Effectively

Spotify: Known for its bold use of colors, Spotify's branding and promotional materials often feature vibrant color combinations and gradients that stand out and capture attention.

Fanta: The beverage brand uses bright orange and other bold colors in its packaging and advertising to convey energy and fun, appealing to a younger audience.

Dropbox: Dropbox's rebranding included a vibrant color palette that transformed its image, making it more approachable and modern. The use of bold colors helped differentiate the brand in a competitive market.

Nike: Nike frequently uses bold colors in its advertising campaigns and product designs to evoke excitement and dynamism, aligning with the brand's energetic and motivational messaging.

3D and Immersive Designs

Overview of 3D Design Techniques 

3D design involves creating three-dimensional visuals that give the illusion of depth and realism. Techniques include:

Modeling: Building the 3D shapes or objects from scratch using vertices, edges, and faces.

Texturing: Applying surface textures to 3D models to give them color, patterns, and details.

Lighting: Simulating light sources to create realistic shadows, highlights, and reflections.

Rendering: Converting 3D models into 2D images or animations with all the applied textures and lighting.

Animation: Creating movement and interactivity by defining keyframes and motion paths for 3D objects.

How 3D Elements Enhance User Experience

Visual Engagement: 3D elements are visually captivating and can hold users' attention longer than flat, 2D designs.

Realism and Depth: 3D visuals add depth and realism, making the user experience more immersive and lifelike.

Interactivity: 3D designs can be interactive, allowing users to manipulate objects, explore spaces, and engage more deeply with the content.

Storytelling: 3D elements can enhance storytelling by creating more dynamic and expressive visuals, making complex ideas easier to understand.

Brand Differentiation: Using 3D elements can set a brand apart, providing a unique and modern look that stands out in a competitive market.

Tools and Software for Creating 3D Designs

Blender: An open-source 3D creation suite that supports modeling, texturing, lighting, rendering, and animation. It's widely used for its versatility and robust features.

Autodesk Maya: A professional 3D modeling and animation software used in film, gaming, and visualization industries. Known for its advanced tools and capabilities.

Cinema 4D: A user-friendly 3D software ideal for motion graphics, offering powerful modeling, texturing, and animation tools.

SketchUp: A 3D modeling tool known for its simplicity and ease of use, popular in architecture and interior design.

ZBrush: A digital sculpting tool that excels in creating highly detailed models, often used in character design and digital art.

Adobe Dimension: A tool for creating photorealistic 3D images and mockups, suitable for designers looking to integrate 3D elements into their projects.

Substance Painter: A texturing tool that allows designers to paint textures directly onto 3D models, enhancing realism and detail.

Animated Illustrations and Micro-Animations

Importance of Animations in Engaging Users 

Animations play a crucial role in capturing user attention and enhancing engagement. They bring static designs to life, making interactions more dynamic and enjoyable. Animations can guide users through a website or app, provide feedback, and create a more immersive experience. When used effectively, animations can significantly improve user retention and satisfaction.

Types of Animations That Are Trending

Micro-Animations: These are small, subtle animations that provide feedback or highlight interactions, such as button hover effects, loading indicators, and form validation.

Illustrative Animations: Animated illustrations add character and personality to a design. They can be used in explainer videos, onboarding processes, or storytelling.

Motion Graphics: These animations combine text, shapes, and images to convey information dynamically. They are often used in marketing videos, presentations, and social media content.

Scroll Animations: Elements that animate as users scroll through a page, creating a more interactive and engaging experience.

Interactive Transitions: Smooth transitions between pages or sections that enhance the user experience and make navigation feel more seamless.

Best Practices for Incorporating Animations Without Overwhelming Users

Keep It Subtle: Use animations sparingly to avoid distracting users. Subtle animations can be more effective and less intrusive.

Enhance Usability: Ensure that animations add value by improving usability, such as providing feedback or guiding users through tasks.

Maintain Performance: Optimize animations to prevent slow loading times or lag, which can frustrate users.

Be Consistent: Use a consistent style and timing for animations throughout your design to create a cohesive experience.

Test with Users: Conduct user testing to see how animations impact the user experience and make adjustments based on feedback.

Geometric Shapes and Patterns

Use of Geometric Shapes in Modern Design 

Geometric shapes are fundamental elements in modern graphic design, known for their clean lines, symmetry, and simplicity. These shapes—such as circles, squares, triangles, and polygons—are used to create visually appealing and harmonious compositions. Designers leverage geometric shapes to convey structure, order, and balance, making designs more organized and aesthetically pleasing.

How Geometric Patterns Can Add Structure and Appeal

Visual Interest: Geometric patterns can break the monotony of plain backgrounds, adding depth and complexity to a design. They draw the viewer's eye and maintain engagement.

Consistency: Repeating geometric patterns create a sense of rhythm and consistency, which can enhance the overall cohesiveness of a design.

Versatility: Geometric patterns are versatile and can be used across various design elements, from backgrounds to icons, creating a unified look.

Focus and Hierarchy: Geometric shapes can be used to highlight important elements, guiding the viewer's attention to specific areas of the design.

Tools and Resources for Creating Geometric Designs

Adobe Illustrator: A powerful vector graphics editor that allows designers to create precise geometric shapes and patterns. It offers tools like the Pen Tool, Shape Builder Tool, and Pathfinder for crafting intricate designs.

Figma: A collaborative interface design tool that includes features for creating geometric shapes and patterns. Its grid and layout tools help maintain consistency in geometric designs.

Sketch: A design toolkit primarily used for UI/UX design, offering robust tools for creating geometric shapes and patterns.

Canva: A user-friendly design tool suitable for creating simple geometric designs and patterns. It provides a variety of pre-made templates and elements.

Patterninja: An online tool specifically for creating seamless geometric patterns. It allows designers to customize and download patterns for use in various projects.

Gravit Designer: A free vector design app that offers tools for creating geometric shapes and patterns, suitable for both web and print design.

Conclusion 

As we look ahead to 2024, several exciting trends are set to shape the world of graphic design. From the simplicity and elegance of minimalism to the dynamic appeal of bold and vibrant colors, the immersive potential of 3D and animated illustrations, and the precision of micro-animations, these trends offer a wealth of opportunities for designers to innovate and captivate their audiences. Experimenting with these trends can elevate your designs, making them more engaging and impactful. Don’t be afraid to push the boundaries and incorporate new techniques that resonate with your style and audience. Each trend brings its unique strengths and can be tailored to suit different projects and objectives.

The future of graphic design is bright and full of possibilities. By staying informed and open to new ideas, you can remain at the forefront of the industry, creating designs that not only meet but exceed the expectations of users and clients. Embrace these trends and let them inspire your work, leading to a year of creativity, growth, and stunning visual storytelling in 2024. For those looking for expert guidance and dedicated support, Virtual Real Design Pvt. Ltd.'s VDGD (Virtual Dedicated Graphic Designers) service provides a seamless way to integrate these trends into your projects, ensuring innovative and captivating designs.

[chennaiwebsitedesigner]

7 Types of Logo Design: Choosing the Perfect Visual Identity

Searching for expert logo design services in Chennai? Look no further! Dial 9884777267 to get in touch with us. Our team crafts captivating, and user-friendly logos guaranteed to drive results. Contact us today!

What is Logo Design?

Logo design is the process of creating a unique symbol or graphic that represents a brand, company, product, or service. A well-crafted logo encapsulates the essence of the brand it represents, serving as a visual shorthand for the brand’s identity and values. Logos are crucial in establishing brand recognition and can significantly influence a company’s image and customer perception.

Types of Logo Design:

Wordmark (Logotype)

A wordmark, or logotype, is a type of logo that features the brand’s name designed in a unique and stylized font. This approach emphasizes the name itself, making it the focal point of the brand’s visual identity. Examples of well-known wordmarks include Google and Coca-Cola. Google’s wordmark utilizes a simple, custom sans-serif typeface with bright, primary colors, conveying a sense of innovation and approachability. In contrast, Coca-Cola’s wordmark employs a flowing, cursive script, evoking tradition and nostalgia. Both examples demonstrate how wordmarks can effectively communicate a brand’s personality and values through carefully chosen typography and design elements.

 Lettermark (Monogram)

A lettermark, or monogram, is a type of logo that uses the initials of the brand, crafted with custom typography. This design approach focuses on simplicity and elegance, making it an excellent choice for brands with longer names or those seeking a sleek, memorable identity. Examples of prominent lettermarks include HBO and IBM. HBO’s lettermark is straightforward, using bold, capitalized letters to convey strength and reliability. IBM’s monogram employs a distinctive striped pattern within its letters, symbolizing innovation and precision. By utilizing initials with unique typographic styles, lettermarks create a strong, recognizable brand image that is both concise and impactful.

Icon (Symbol or Pictorial Mark)

An icon, also known as a symbol or pictorial mark, is a graphic-based logo that represents the brand through a distinctive image or icon. This type of logo relies on visual imagery to convey the brand’s identity and values, often creating a strong and immediate association in the minds of consumers. Examples of iconic logos include Apple and Twitter. Apple’s logo features a simple, stylized apple with a bite taken out, symbolizing innovation and creativity. Twitter’s logo, a minimalist bird in flight, evokes ideas of communication and freedom. These icons are highly effective because they are easily recognizable and can communicate complex brand messages quickly through visual elements alone.

Abstract Logo Mark

An abstract logo mark uses geometric shapes and abstract forms to convey a unique aspect of the brand. Rather than depicting a recognizable image, these logos rely on visual elements that evoke the brand’s essence through suggestion and symbolism. Examples include the Nike “swoosh” and the Pepsi globe. Nike’s abstract swoosh suggests movement and speed, reflecting the brand’s association with athleticism and performance. Pepsi’s circular logo with its swirling red, white, and blue pattern conveys a sense of dynamism and energy. Abstract logo marks are powerful because they create a distinct and memorable visual identity that transcends literal representation, allowing for versatile and impactful branding.

Mascot Logo

A mascot logo features a character or mascot that represents the brand, adding personality and memorability to its identity. This type of logo often takes the form of an illustrated character or figure that embodies the brand’s values and resonates with its target audience. Examples of mascot logos include Colonel Sanders for KFC and the Michelin Man for Michelin. Colonel Sanders, with his iconic white suit and friendly demeanor, personifies the heritage and Southern hospitality of KFC, while the Michelin Man, a plump tire-manufactured figure, symbolizes durability, safety, and reliability. Mascot logos create a strong emotional connection with consumers, fostering brand loyalty and recognition through the character’s charm and relatability.

Combination Mark

A combination mark merges a wordmark or lettermark with a pictorial mark, abstract mark, or mascot, creating a cohesive and versatile logo that leverages the strengths of both elements. This type of logo allows brands to convey their name visually while also incorporating a distinctive symbol or character that reinforces their identity. Examples of combination marks include Burger King and Lacoste. Burger King’s logo features a stylized wordmark accompanied by an abstract representation of a hamburger bun, which adds visual interest and reinforces the brand’s focus on food. Lacoste combines its wordmark with the iconic crocodile mascot, symbolizing the brand’s French heritage and its association with luxury and sportswear. Combination marks offer flexibility in branding, allowing for both visual recognition and storytelling through the integration of multiple elements.

Emblem

An emblem logo incorporates text inside a symbol or icon, resembling a badge or crest. This design approach creates a unified and compact visual identity, often evoking a sense of tradition, authority, or belonging. Examples of emblem logos include Starbucks and Harley-Davidson. Starbucks’ emblem features a siren (a twin-tailed mermaid) encircled by text, resembling a maritime crest. This design reflects the brand’s origins as a Seattle coffeehouse and its commitment to quality and community. Harley-Davidson’s emblem combines a shield with the brand name, symbolizing strength, heritage, and the spirit of adventure associated with motorcycle culture. Emblems are impactful logos that lend themselves well to branding applications such as signage, merchandise, and packaging, conveying a sense of prestige and authenticity.

Choosing the Right Logo Design Type:

Selecting the appropriate type of logo design involves considering the brand’s identity, target audience, industry, and intended usage. An effective logo should be versatile, scalable, memorable, and relevant to the brand’s core values and message.

For more insights on creating impactful logos, you can visit Chennai Logo Designer.

[hannahsheppardsblog]

I have started looking at how other brands are using comic/ retro style illustrations to engage similar audiences.

this coffee brand is a bcorp brand who dont shy away from imperfections. this is mimicked in the choice of rough and comedic illustrations and bold typeface which add a sense of carefree and simplistic comedy and persoanlity to the brand which is also seen through the really refined primary colour palette, just yellow and black.

there is a font pairing between a bold sans serif and a more playful serif which allows their confidence to be immediately seen and their playfulness after.

the overall colour palette uses earthy tones to mimic the idea of coffee beans and eco friendly and sustainable which is something at the core of the brand values.

the use of quirky original and unidentifiable creatures relates to the gritty reality of actually making an impact and how this sometimes doesnt always look the easiest or most appealing. the use of these is really comical and light hearted and can instantly tell a story through facial expression and setting. this would work well for a genz target audience because they are interesting in being more sustainable as a generation as well as engaging much better with visual descriptions rather than lots of written information.

I want to use this as inspiration to design my own characters to tell a story of the beer and how it might taste and provide more information to its origins.

Anak. “Bettr.” Fonts in Use, 19 Jan. 2024, fontsinuse.com/uses/58374/bettr. [Accessed 25 Apr. 2024.]

[speedyposts]

‘Forecasts of a Labour landslide are probably over the top’: UK analyst

London, England – Britain is expected to hold a general election in the second half of 2024 and Rishi Sunak, the United Kingdom’s Conservative leader, is under pressure.

The right-wing party that has governed Britain for more than 10 years is far behind the main opposition Labour Party in the polls.

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How to Get AdSense Approval Quickly a Personal Journey to Monetizing a Niche Blog

I will share my personal journey of getting AdSense approval quickly for my blog focused on the SME

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​​Earlier this month, a YouGov survey of about 14,000 people published by The Telegraph newspaper predicted that Labour could win 385 parliamentary seats. The Conservatives are on track to keep just 169 seats, a sharper loss than in 1997 when Labour’s Tony Blair triumphed over John Major.

On the world stage, observers say Sunak’s decision to join the United States in targeting Yemen’s Houthis in retaliation for their attacks in the Red Sea and his refusal to call for a Gaza ceasefire could affect his approval ratings.

Al Jazeera spoke to Tim Bale, a politics professor at Queen Mary University of London, about the upcoming election, the challenges facing 43-year-old Sunak, and Labour’s chances.

Al Jazeera: Sunak faces several crises. As he struggles with a bid to deport refugees to Rwanda, the Ukraine war is still raging, as well as Israel’s onslaught of Gaza. Is he the right person to manage Britain’s foreign policy and government right now?

Tim Bale: I think you’d have to say he’s a bright guy. He’s a hard-working guy. So he’s probably across all the issues in as much as any prime minister could be.

I think his problem on the world stage is that very few of his interlocutors presume that he will be there by this time next year, which means that his influence is inevitably less than it otherwise would be.

At home, he suffers from the same problem in that I think any of the solutions he proposes, or any of the actions he takes, will always be seen as temporary rather than Britain’s policy going forward.

Al Jazeera: Many British Muslims and pro-Palestinian Britons say they are disillusioned with the two main parties since neither has vociferously called for a lasting ceasefire in Gaza. What impact will this have on the Conservatives, when it comes to the election?

Bale: I think it’s very unlikely that it will have any impact on the Conservatives’ vote because very few people who would be exercised about the war in Gaza, certainly on the Muslim side, will be supporting the Conservatives anyway. Their vote among Muslim voters is generally very low.

It’s possible that were we to be drawn, for example, into a wider conflict involving Yemen and were to start having to commit more forces to that theatre of war, I think the public might react against that and that government very much.

Concerning Labour, there’s a lot written about the threat to some Labour MPs representing constituencies with very high Muslim populations.

But very often, they have very, very big majorities, so even if there are some people in those constituencies who feel very strongly about Gaza and therefore vote against Labour, they’ve probably got a sufficient cushion to survive.

Also, it’s kind of reductive to suggest that voters with an Islamic faith are purely defined by that faith. They also have to operate in an economy that is suffering from a cost-of-living crisis.

Al Jazeera: As the new year gets under way, what are Sunak’s priorities?

Bale: The obvious one is the stop the boats issue and the ability or inability of the government actually to bring an end to people coming across the Channel to claim asylum.

The other issues are perennials [like] the state of the economy. Some people now suggest that Britain will go into a recession before the election, which is never good for a government.

Clearly, inflation is going down, but perhaps not quite as fast as people might want it to.

People are still suffering the cost-of-living crisis that they’ve been in for a year or two now.

The other big issue that the government doesn’t seem to be able to do anything about is the state of the National Health Service, the huge waiting lists and the difficulty in finding a [family doctor].

One possibility, towards the end of the year, will be the US election and the extent Donald Trump does or doesn’t endorse Rishi Sunak.

The possibility that Trump should be elected before we hold an election will make people feel that the world has suddenly become more unstable and, therefore, perhaps more inclined to vote for the current government than for a new option.

Al Jazeera: Election polls signal an election defeat for the Conservative Party, with a loss not seen since 1997. Is this likely?

Bale: It’s very difficult to imagine a government this far behind in the polls at this stage of the electoral cycle, with a PM who is, relatively speaking, very unpopular, presiding over an economy that is at best bumping along the bottom, and an NHS that most people seem to think is falling apart, will be able to win an election.

Obviously, Labour have got a big mountain to climb because they did so badly last time around. They have to win an awful lot of seats in order to win a majority.

But I think that looks now eminently possible. Still, I think forecasts of a landslide are probably over the top.

Al Jazeera: What trends are we seeing from early polling, particularly among the Britons who traditionally voted Labour but switched to the Conservatives in the 2019 election?

Bale: It’s clear that the Conservative Party has lost a lot of support in those seats that it flipped from Labour. Partly because [ex-UK PM] Boris Johnson was quite popular, partly because [ex-Labour leader] Jeremy Corbyn was very unpopular and partly because those seats were heavily in favour of Brexit.

Now that Brexit has, to some extent, disappeared in the rearview mirror, it is less of an issue for those voters, and what matters more to them is the kind of bread-and-butter issues like the economy and the NHS.

One would expect a lot of those seats to return to Labour given how poorly the government is judged to be handling those particular issues.

The government is also in trouble with so-called blue wall seats (which are loyally Conservative).

These are seats in the south and the east, which are rather more affluent. [The Conservatives are] very hard-line on immigration, on “woke”, and all that kind of stuff is not popular among well-educated people who often live in those affluent areas.

Generally speaking, [the trends] show that the government is regarded as exhausted, out of ideas, and too right-wing for many – and that doesn’t really bode well for its electoral chances.

Al Jazeera: What could we expect from a government under Labour’s Keir Starmer and the impact on European politics?

Bale: I think that’s the $64,000 question, in a way, because Keir Starmer and Rachel Reeves, the shadow chancellor, have presented a very cautious campaign.

They’re not offering far more spending. They’re not really levelling with people [on the] taxation required to help public services recover from the 10 years or so of austerity that we’ve seen.

I suspect that the Labour government would be rather more radical and more inclined to spend money than people think, and raise taxation.

In terms of the impact on European politics, generally speaking, Europe seems to be swinging to the right.

Were a Labour government to be elected, it would at least give some people in Europe the hope that it’s not completely impossible for a centre-left government, a bunch of social democrats, to win power.

Al Jazeera: Will the climate crisis be an election issue?

Bale: What is very urgent is the climate emergency. Although Labour has talked about a kind of big green investment fund, I think they will probably play that down because they’re worried about Conservative criticisms of the cost of that programme.

But if someone were to look back on this election in 50 years, when the planet will be much warmer, and we’re suffering all sorts of consequences as a result of that, they may well say, why were they talking about fairly trivial things when the world’s burning?

This interview has been lightly edited for clarity and brevity.

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How to Get AdSense Approval Quickly a Personal Journey to Monetizing a Niche Blog

I will share my personal journey of getting AdSense approval quickly for my blog focused on the SME

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ISTD - TYPE CONSIDERATION AND EXPERIMENTS - LO2

To keep type in mind I want to try combine the digital photos with some typography. I want to first look into the physical nature and freedom of doing this through natural processes like letterpress.

The relationship between this type and visuals became really interesting. While I was printing on them the words were just obvious statements or 'say what you can see' overlapped on images. I used contrasting serif and san serif fonts to produce both a modern feeling font and a older fashion font and see how these two relationships combine.

With the quantity of photos I gave myself to print on this forced me to become experiemental with both placement and even textures by the end. My favourite one being the 'don't touch one' despite being accidental because of a spelling mistake (i can't tell my b's from my d's!) this ended up being the most eyecapturing and ironic adaptation. Through placing my fingers how I'd hold a physical photograph and making intentional fingerprints that broke the rules of the text. The contrasting colours within this too made a really nice impact.