#based off of what their most prominent/powerful element is usually). there are three people per dorm

[t4tdanvis]

me making my 3847573948575839554th au

[walteinsamkeit]

Information about the Courtiers

So, here we are. This is a huge post with all the information I could possibly gather about the Courtiers. The idea for this post was born out of sheer interest in this kind of stuff and the desire to know more about it, and I figured other people might as well be interested in it. Some of this might be far-fetched, so I would like to say that this isn’t a theory in any way, shape or form. It’s just a collection of information that caught my eye or facts that I found particularly interesting. Some parts involve me drawing conclusions or making assumptions. This is how I interpreted these things. You are allowed to disagree with me, but please be respectful. More might be added to it at a later date. If you see anything that isn’t correct (including typos/spelling mistakes), or would like to add to this, make sure to contact me! If you’re missing something here and have a question that you would like answered or a thing you want to see explained, don’t hesitate to shoot me a message either. Finally, I would like to thank @gummy-vitamin-gobbler​ for being my proof reader. I honestly didn’t want to put anyone through reading this entire thing and I’m super grateful you volunteered. You’re the best <3 Proceed with caution as this text does contain spoilers!  This post is in alphabetical order based on their names, with a few general facts at the bottom of it.

General information Vesuvia’s royal court consists of five members. Their titles were given to them by Lucio when he became the Count. As reported by Valerius, the other four Courtiers were present on the night of the murder outside of Lucio’s room, thus making them key witnesses.  Quaestor Valdemar is the palace’s head physician and Julian’s former boss. They seem to be obsessed with the Red Plague and delight in the chaos the disease brought to the city of Vesuvia. Not much more is known about them. Consul Valerius, as his title suggests, is a consul to the royal Palace and reportedly a key witness to Lucio’s murder. A tarot reading done by the apprentice reveals that Valerius has his own agenda, despite seeming supportive of Nadia and her aims at first. Praetor Vlastomil, besides serving as a judge, was Lucio’s business partner. He is an eccentric man obsessed with insects, particularly with worms, and has entire rooms dedicated to them at his manor.  Procurator Volta is in charge of the city’s food supply and was essential during the Plague according to Nadia on account of her being able to smell the Plague off of people and other things. She is always hungry and never seems to be satisfied. Pontifex Vulgora is described by Nadia as a warmonger who has won many battles in Vesuvia’s name. They are extremely aggressive and obsessed with destruction, often threatening others. Quaestor Valdemar Name • Valdemar is a Scandinavian masculine name that finds its origins in the Old High German name Waldemar. It consists of the elements wald (meaning “to rule”) and mar (meaning “fame”). This German form was introduced to Scandinavia as Valdemar in the 12th century with King Valdemar I of Denmark. It’s particularly famous for being the name of many Scandinavian monarchs, and is sometimes considered to be the equivalent of the Slavish name Vladimir (meaning “of great power” or, in folk etymology, “ruler of the world”). The Old Norse form is Valdamarr (or Valdarr), which occurs in many tales and sagas.   Title • A quaestor, back in Ancient Rome, was a public official. The term quaestor translates to “investigator”. The position served many different functions that differed per time period. In the Roman Kingdom, the quaestores parricidii (quaestors with judicial powers) were appointed by the king to investigate and handle murders and capital crimes.  Headdress • The type of wrapped, horned headdress Valdemar wears is called a hennin. It was worn by European women of nobility in the late Middle Ages, and although it’s not clear what distinct styles of headdress the word hennin specifically referred to at the time, it has been recorded to be used in France as far back as 1428. However, the word wasn’t used in the English language until the 19th century. There are many different styles, such as the conical hennin generally accompanied with a veil (which is called the cointoise), the escoffin (a more heart-shaped hennin), the truncated hennin (with a flat top), the divided hennin (which was often covered in white cloth), the beehive hennin and the related Lebanese tantour headdress. The particular style worn by Valdemar seems most inspired by the butterfly hennin (thank you for this suggestion @gummy-vitamin-gobbler​!) Appearance • As stated on the Arcana Wiki, Valdemar has dirty blonde hair (as can be deducted from the color of their eyebrows) and red eyes with slit pupils, like a cat. It is to be noted that their facial structure seems very similar to that of Nadia (and her sisters), with the same nose shape and eye color, and what seems to be the same skin undertones. It is a possibility that Valdemar is from Prakra. They wear a white lab coat with an overlapping mandarin collar on which they wear their beetle brooch, shoulder length gloves, a black waist apron and a white surgical mask. While there is no existing labcoat design that looks like Valdemar’s, the buttoning style is somewhat similar to the “Howie” style lab coat, although it might be a bit of a stretch. This is a variant of the basic lab coat adopted for the added safety. The Howie coat was named after J. W. Howie, who was the President of the College of Pathologists. This style has the buttons on the left flank, elasticated wrists and a mandarin collar.  Tarot card • The card Valdemar represents is Death. Death is ruled by Scorpio, suggesting that their zodiac sign might be Scorpio. There is, however, a discrepancy at play here, considering Valerius’ sign, which we will come to later. The number of the card is 13, which is a number sacred to the Goddess as there are 13 full moons in a year. In Asra’s tarot deck, Death is portrayed by a skeleton horse. It’s not clear whether Valdemar represents the upright or reversed card meaning. Considering Valdemar’s seeming inability to let go of the Red Plague and desire for it to return, one might argue they represent Death Reversed.  In traditional decks, Death is often portrayed by an armored skeleton riding a white horse and carrying a banner. The armor is symbolic for the fact Death is invincible and unconquerable - no one can triumph over him. The white horse stands for purity, as Death is the ultimate purifier, and doesn’t discriminate between age, race or gender.  This card is probably the most feared and misunderstood out of all of them, as people often take the meaning of it far too literally. Upright, it is actually a positive card that stands for significant transformation, change, transition and new beginnings. Reversed, Death reflects reluctance to let go of the past and a refusal to accept change. 

Consul Valerius Name • A masculine name of ancient Roman origin. This was a patronymic family name derived from the Latin valere “to be strong” or “to be healthy”, and was the name of several early saints (this ties in with him representing the Hierophant card). The Valerius family was prominent from the very beginning of the Republic to the latest period of the Empire, and a lot of its members were among the most celebrated statesmen and generals. This even went as far as several of the Roman emperors claiming to be descendants of the Valerii. It’s also to be noted that there were a lot of consuls who bore the name Valerius.  Valerian is also an herb with sweetly scented pink or white flowers that has sedative and anxiolytic effects. The name of the herb is derived from the verb valere, just like the name Valerius. It has many other names, one of which is all-heal. This name is also used for plants in the genus Stachys, although one of the nicknames for this specific plant is lamb’s ears. Nicholas Culpeper, a seventeenth century astrological botanist, said that the herb was of special value against the plague.  Title • Consuls, back in ancient Rome, were magistrates comparable with prime ministers or presidents. Apart from the oldest, it was also the most important position in the cusus honorum or “course of offices”. Consuls always came in pairs and served for only one year to prevent corruption. They were the chairmen of the Senate (which served as a board of advisers), commanded the army and exercised the highest juridical power in the Roman empire. Consuls had the right to interfere with the decisions of praetors and quaestors.  Appearance • Notable about the Consul’s clothing is the golden ram brooch he wears on his shawl. In the tarot deck used in The Arcana, The Hierophant is represented by a ram. Valerius is also the only courtier who doesn’t wear a red beetle brooch, so this makes it an exceptionally remarkable feature.  Valerius wears his ombre hair French-braided and draped over his shoulder. Ombré, literally meaning “shaded” in French, describes the gradual transition from one hue to another, usually from dark to light or vice versa. Ombre was popular in fabric printing as far back as the early 19th century.  His underclothing seems to consist of what is either a jumpsuit-like one piece or two separate pieces with gold trim on the cuffs and collar.  On top of this he wears an asymmetrical, taupe, frock-inspired, tunic-like overcoat with three-quarter bell sleeves, a golden cord in the front and what seems to be some kind of button and loop fastening, also called “frog fastening” or “Chinese frog”. This is a type of ornamental braiding of sorts consisting of a button and a loop and serves for fastening the front of a garment. This particular type of closing is often found on clothing of Asian design. Frogging was also a popular type of fastening for military uniforms from the 17th to the 19th century. His shoes have gold decoration, red soles and spool heels. The hand that Valerius keeps near his body also seems to be lighter than the rest of his skin, leading me to believe he wears a glove on this hand.  Tarot card • The card Valerius most likely represents is The Hierophant. The Hierophant, in Asra’s tarot deck, is depicted as a ram. Valerius’ ram brooch seems to allude to a connection between the two. There is however one problem concerning this theory, namely that The Hierophant is ruled by Taurus, and not by Scorpio, which happens to be Valerius’ canon zodiac sign. This would make him the only known character in the entire story representing a card that does not match their zodiac sign.  The card’s number is five and it is commonly depicted as a religious figure sitting on a throne. The three elaborate vestments of his office that he wears represent the three worlds. He wears a crown and his right hand is raised in benediction - this is the same hand that the Magician has raised, but where the Magician draws raw power from the universe and manifests it on the material plane, the Hierophant channels his power through society (in the form of religion). The crossed keys of the Hierophant represent a balance between the conscious and subconscious mind, and are used to unlock mysteries.  Upright, the Hierophant means religion, group identification, conformity, tradition and beliefs. Reversed, it means restriction and challenging the status quo.  What is interesting to note is that the Hierophant is also known as the Pope, the High Priest (as a masculine counterpart to the High Priestess), the Shaman, and Chiron. Chiron is a comet with an erratic orbit. In astrology it symbolizes the “wounded healer” in the natal chart. Chiron represents our deepest wound and our efforts to heal it. In Greek mythology, Chiron was a centaur who was a healer and teacher who ironically enough could not heal himself. The symbol for Chiron is a key, much like the keys that the Hierophant himself holds, used for unlocking secrets.  The wounds of a Chiron in Scorpio native are nihilism, sexual addiction, power struggles, jealousy and obsession and trouble leaving bad relationships.  Praetor Vlastomil Name • While Vlastomil isn’t an actual name (I know, I was surprised too), Vlastimil is. It’s a common Slavic masculine name consists of the elements vlast (meaning “homeland”) and mil (meaning “favor”). This however is the modern meaning of these words and it should be said that they are derived from volsti (power, government, rule, sovereignty) and mil(a) (kind, loving, and gracious). The Latin form of this name is Patrick (I have no idea how). Patrick can be found as a name derived from the Latin Patricius, which means “nobleman”.  Title • Praetors served as judges of the Roman Republic and, in the absence of the consuls, commanded armies. It was a title granted by the government and was inferior only to senators and consuls. One could only become a praetor after serving at least one term as a quaestor. The Praetor Urbanus acted as the chief administrator of Rome and wasn’t allowed to leave the city for more than ten days. They were the main magistrate responsible for trying the people of Rome. Hat • Vlastomil’s feathered cap is called a beret. It is a soft, round, somewhat floppy, flat-crowned hat for both men and women that originates in France and Spain. It fits snugly around the head and can be shaped in a variety of ways. There are many different styles of berets and aside from it often being seen as headgear in the military it was very much beloved by European nobility and artists throughout history. The Basque style beret, which is probably the most well-known and most simple style of all, was first commercially produced in the very South of France in the 17th century. The beret that Vlastomil wears seems to be inspired by berets worn during the Renaissance, and in particular those worn by the German Landsknechte. The Landsknechte (a word combining land “land/country”, here in the sense of “lowlands”, and knecht “servant/vassal”, here in the sense of “foot-soldier”) were mercenary soldiers who were an important military force in Europe during the 15th and 16th century, consisting mostly of pikemen and foot soldiers. They wore large, slashed berets (sometime referred to as starfish hats) that, when puffed out, showed a different color fabric underneath, and were adorned with big feathers.  Although it doesn’t have much to do with the hat on itself, it should be said that the Landsknechte had a reputation for unprincipled, ruthless violence and were infamous for the fact it wasn’t unknown for entire regiments of Landsknechte to swap sides in the middle of a battle if they were offered more money or to desert en masse when there was no more gold to pay them. Appearance • Vlastomil has grey hair and white eyes with slit pupils, much like the other Courtiers minus Valerius. A very striking feature is his one visibly pointy ear with a golden earring in his stretched earlobe. There seems to be another gauge right behind the first one, but he doesn’t wear any jewelry in it.  He wears a gown that is most likely inspired by traditional ceremonial court dresses/judicial robes, although I don’t know enough about these to be able to determine which one exactly it is most similar to. The open puff sleeves with white insets are reminiscent of the slashed style of his beret. They seem inspired by the paned sleeves that were popular during the 15th and 16th century European Renaissance. Furthermore he wears fabric chausses, worn in the 14th century when they served as leg armor made from chain maille. These could extend to the knee or cover the entire leg. Tarot card • Vlastomil’s card is Justice, ruled by Libra and bearing number 11. It was in fact confirmed by the devs that Vlastomil’s zodiac sign is Libra. In Asra’s deck, Justice is represented by a boar. The traditional depiction is that of Lady Justice sitting in a throne, holding a sword in her right hand and her scales in the left. The sword signifies impartiality and victory, and the scales show that logic must be balanced by the intuition, as the left hand is the intuitive hand. It is to be assumed that Vlastomil represents the reversed meaning of Justice. Justice upright symbolizes fairness, truth, cause and effect and law. Reversed, it stands for unfairness, lack of accountability and dishonesty. Considering the Praetor’s course of action during Julian’s trial, it’s evident why he would be Justice Reversed. The card shows an unwillingness to understand, refusing to take responsibility for one’s actions and blaming others for your mistakes. It reflects a very judgmental, biased, black-and-white view of the world and under-handed behavior, all of which is incredibly dangerous while swinging the sword of justice. Procurator Volta Name • Volta isn’t an actual given name either, but there are a lot of things that is is. In a poem, the volta, or turn, serves as a rhetorical shift in thought and/or emotion. It has gone by many different names such as fulcrum, modulation, torque, swerve. Leslie Ullman called the volta the poem’s “center”, which is largely the poem’s dramatic and climactic turn. Phillis Levin said that “we could say that for the sonnet, the volta is the seat of its soul”. It’s interesting to note that the stomach was once thought to be the seat of the soul, instead of the heart or the brain (particularly in Buddhism if I am not mistaken). The Volta also a quick-moving Italian dance that was mostly popular during the 16th and 17th centuries.  Title • Procurators were officials who were in charge of the financial affairs of a province in ancient Rome. Although they worked alongside the imperial governor they were not subordinate to him and reported directly to the emperor. The procurator had its own staff and agents and had a few primary responsibilities, such as the collection of taxes and rents and the distribution of pay to public servants.  Headdress • The headdress Volta wears is a cornette, which is essentially a type of wimple. A wimple is a large piece of cloth worn around the neck and chin and covering the top of the head. The wimple was popular in early medieval Europe, where during many stages of medieval Christian culture it was unseemly for a married woman to show her hair. Originally the wimple was creased and folded in prescribed ways. Later, elaborated versions such as the cornette were supported by wire or wicker framing. Both the wimple and cornette are perhaps most famous as a headdress for nuns. Like the horned hennin, the cornette was folded in such a way as to create the resemblance of horns. In the mid-17th century, it was worn by the Daughters of Charity: a Roman Catholic society consisting of women that took care of the sick and poor and attempted to resemble ordinary middle-class women as much as possible in their clothing.  Appearance • Volta has curly, reddish-brown hair and brown eyes, although one of them is invisible due to what seems to be a lazy eye. One sharp snaggle-tooth sticks up from her bottom row of teeth. She wears what seems to be some sort of nun dress, or a habit, which were traditionally plain garbs worn by members of a religious order. The reason for this uniform outfitting was that nuns and monks had to be recognizable as such. Considering the cornette Volta wears (which is tied to the Roman Catholic society Daughters of Charity as explained above), it is most likely that her dress was based on the typical Roman Catholic habit. Ironically enough, the habit was a symbol for living a sober life in poverty and consecration, all of which seem to be the opposite of the tarot card Volta represents (as described below). Her dress has puffed sleeves and, considering the shape of it, probably an empire waist. Her shawl is clasped in the front by her beetle brooch, and she wears what seems to be a tasseled fabric and a lace fabric draped over her dress. Finally, she wears fingerless lace gloves.  Tarot card • Volta represents Temperance Reversed, as seen during the lunch scene with Vulgora and Volta in Nadia’s route where the apprentice can read the cards for one of them. Its number being 14, it is ruled by Sagittarius; traditionally the teacher of truth, enthusiasm, tolerance and beauty.  In Asra’s deck, Temperance is depicted as a dove, but traditionally it is a winged angel we can see on the card. The angel, being a child of Hermes and Aphrodite, is both male and female, symbolizing a balance between them. One foot stands on dry land (the material world) while the other stands in the water (the subconscious). It represents a need to “test the waters” before jumping headfirst into unknown circumstances. The angel carries two cups with water that are being mixed, thus mixing the sub- and super-conscious minds.  Upright the card means balance, moderation, patience, purpose and meaning. Reversed it is imbalance, excess and lack of long-term vision. As Volta is known to be extremely hungry and greedy when it comes to food, it’s clear what the element of imbalance and excess is. This conflict creates a lot of stress and tension. Temperance Reversed is also about people you are dealing with proving to be uncooperative. It may feel as though your interests are in conflict or competition with each other, and solving this may seem like an impossible feat. Although not consciously, one might still realize something isn’t quite right, and it may lead to role reversal.  Pontifex Vulgora Name • In Roman mythology, Fulgora was the female personification of lightning. She is a minor goddess and the Roman equivalent to Astrape. Astrape was a shieldmaiden of Zeus, and was given the task of carrying his thunderbolts together with her sister. She is described as “flashing light from her eyes, and raging fire from heaven that has laid hold of a king’s house”. There isn’t a lot of information to find on her, sadly. Another possible origin for Vulgora as a name could simply be the word vulgar, meaning “not suitable, simple, dignified or beautiful” or “rude and likely to upset or anger people”.  Title • The pontifex (literally “bridge builder”) was a member of a council of priests. The college of the pontifices was the most important Roman priesthood, responsible for regulating the relations of the community with the deities recognized by the state, called the jus divinum. They fulfilled duties such as for example regulating expiatory ceremonials needed as the result of pestilence or lightning. The pontifices were probably advisors of the king in all matters of religion and all held office for life.  Headdress • Like Valdemar, Vulgora wears a hennin - albeit a perhaps somewhat more historically accurate version without the fabric wrapping. Their headdress seems to be slightly more similar to an escoffin in general shape but features the same horns as Valdemar’s hennin instead of the open-centered top a normal escoffin would have. Aside from that, their hennin is veiled with a sheer cointoise attached to both steeples. They wear a neck-covering wimple much like Volta’s, making their headdress into what seems to be a combination of these three styles. Appearance • Vulgora has red hair and yellow eyes with slit pupils. They seem to wear some sort of diamond-quilted knee-length tunic with a fabric waist tie and a tasseled golden rope on top. The red-and-gold striped, puffed sleeves are alike in size to gigot sleeves. Introduced to the English court by Anne of Cleves (one of Henry VIII’s wives), these sleeves were extremely wide over the upper arm and narrow from elbow to wrist. Once more, and much like the clothing of the other courtiers, Vulgora’s garbs seem to be Renaissance-inspired in design; specifically by the Tudor clothes worn during the reign of Henry the Eighth. Back then, the type of tunic Vulgora wears was also called a petti-cote; technically a waistcoat with sleeves. Furthermore, they wear a skirted, somewhat flaring, sleeveless cloak lined with gold near the bottom. These particular pieces of clothing were worn to make physical proportions appear larger, with padded shoulders and stuffed sleeves enlarging the figure. This was done to accentuate manly features that made the wearer appear bigger and stronger.  It is hard to tell what the lower half of their arms might look like considering the clawed silver gauntlets they wear. Gauntlets like these were worn as armor, made out of hardened leather or metal plates protecting the hand and wrist. An interesting fact is that the term “gauntlet” is used in the idiom “throw down the gauntlet”, meaning “to issue a challenge”. A gauntlet wearing knight would challenge another to a duel by throwing one of his gauntlets on the ground. Picking it up meant that the challenge was accepted by their opponent.  Tarot card • The card Vulgora represents is The Tower upright. It is ruled by Mars (the planet named after the god of war), which in turn rules Aries and Scorpio. It is assumed Vulgora is an Aries to tie in with their theme of war and strife. Its number is 16.  In Asra’s deck, the Tower card shows a stag surrounded by red beetles (also note that Vulgora’s masquerade mask was a red stag beetle mask). Traditionally it is depicted by a tower aflame, tormented by lightning strikes. People are seen leaping off of it in desperation, fleeing from the destruction and turmoil. The Tower is generally one of the more negative cards in the deck. It signifies physical darkness and destruction as opposed to spiritually, and represents  ambitions built on false premises. It is however important to note that the destruction of the tower also signifies the creation space for something new to grow in a sudden, momentary glimpse of truth and inspiration.  Upright the Tower means disaster, upheaval, sudden change and revelation. Reversed it symbolizes avoidance of disaster and fear of change.  The Tower is about the destruction of inadequate foundation of false thought, belief and action. It is humbling, frightening, but necessary. It is often descriptive of a major upheaval, disruption, emergency or crisis, and is likely to bring chaos in the aftermath of such an event. Only after this will come change and regeneration. Beetle brooches All courtiers, except for Valerius, wear a red and gold beetle brooch on their clothing. As we know, these pieces of jewelry are shaped after the red beetles that are occasionally seen and mentioned in the story. They are found in a specific room in Vlastomil’s manor, as well as burrowed in the ground beneath a spring nearby Nopal and kept in a well by Valdemar in the dungeons beneath the palace. Nadia mentions that the beetles were once used to dye fabric a bright crimson red, and in Asra’s route, a local named Saguaro tells a story of how a giant red beetle was once defeated by Lucio before turning into thousands of smaller red beetles that then hid in the ground. Finally, the red beetles appear on the Tower card in Asra’s deck. They seem to play a significant role in the spreading of the Red Plague.  Judging by the general shape of the beetle, it is assumable they are based on scarabs. Scarabs held great meaning to the people of Ancient Egypt, who saw the them as symbols of creation, life, rebirth and immortality. The scarab-headed god Kephri was responsible for rolling the sun across the sky every day, where it died at night and was reborn in the morning. The sacred beetle also had protective abilities that they lend to its wearer.  The scarab beetle was also sacred to Khepera, the god of creation, resurrection and immortality (all of which seem to allude to Lucio, the ritual, the apprentice and perhaps the Arcana). It is a highly spiritual bug that carries messages that bring our attention to renewal, spiritual maturity, and the powerful influences of the invisible side of life. When a person died, it was believed that their heart was weighed by Ma’at, the goddess of truth. If the heart was heavy with sin, the spirit of the deceased was not allowed to move on to the after life. In an attempt to convince Ma’at that a person was good and deserved her mercy, scarab beetle amulets were placed over a mummy’s heart.  With the update of Lucio’s tale I feel like it’s safe to draw a few careful conclusions here. Lucio is from a wartribe referred to as the “scourge of the South”, depicted as red beetles on the tapestries that tell their tribe’s story, and referred to as “the swarm” by Lucio himself. In fact, Lucio describes his tribe as “a plague of voracious beetles, leaving nothing but bare bones in our wake”. It must be noted that the beetles kept in a well in the dungeons by Valdemar were used to dispose of the bodies of their deceased patients, as the insects were “[...] so effective at disposal” according to them. It is hinted that Lucio contracted the Plague from a beetle bite while fleeing from his mother after he failed to kill her. As stated previously in the story, the Plague is directly tied to Lucio’s life and will follow wherever he goes - as are the last words of his tale.  The Four Horsemen In my previous Arcana plot theory post, I mentioned and quickly explained the Four Horsemen theory. While you could go and read it there I will here once more explain what exactly this theory is about.  Quite a while ago when the Valerius sprite first was released, the devs jokingly mentioned that the Courtiers were the Four Horsemen of the Apocalypse and that Valerius was the fifth Horseman. While I do not remember the precise context or interactions that took place, this was the gist of it.  At multiple points in the story it is mentioned that the Courtiers (minus Valerius) are not exactly human, or as not perceived as such by the apprentice. They are frequently described as “[having] a presence like a dark chasm” (Valdemar), a “beast” (Volta) and “not necessarily human” (Vulgora). Last but not least, Vlastomil’s manor is described by the apprentice as “confusingly designed [with] doors that lead to nowhere [and] halls that suddenly stop in dead ends, as if the manse itself were trying to disorient us” (Nadia’s route: Book VIII).  It seems as though the four Courtiers represent the Horsemen of the Apocalypse. This idea is now further supported by the wyrm in Lucio’s tale introducing himself as “the worm of pestilence”.  The Four Horsemen of the Apocalypse are described in the Book of Revelation - the last book of the Bible’s New Testament. The chapter says that God holds a scroll in his right hand that is sealed with seven seals. The Lamb of God, or Jesus Christ, opens the first four of the seven seals, which summons four beings that ride out on a white, red, black, and pale horse. The four riders are called Pestilence (on the white horse), War (on the red horse), Famine (on the black horse) and Death (on the pale horse). The colors of the horses also match the color schemes of the Courtiers. The Four Horsemen, as harbingers of the Last Judgement, set a divine Apocalypse upon the world.  We can now with (near) certainty say that Vlastomil is Pestilence, Vulgora is War, Volta is Famine and Valdemar is Death.  During the Last Judgement, the dead will rise from their graves after which the Second Coming of Christ (the Lamb of God) occurs. Everyone will then be judged, and will ���receive what they deserve” depending on how they have lived their life. What goal this serves story-wise we can’t say just yet. 

[inputgarlic92]

Take a View at the State of the Art iPhones

Customers probably concur with me that iPhone X layout was one of the very best, and that is precisely why Apple chose to keep the exact same look for their next pair of personal cell phones. Introduced a year ago, it is the very first Apple smart phone to remove the main button. In the other, I held its brand-new successor, the iPhone Xs. My eyes squeezed closed, and I passed them back and forth between my hands, rolling each phone over, feeling the curves, glass backs, dual lens camera lumps, and radar vents. I realized I could not tell the difference between both phones. This is not a criticism. It is just a fact of S model years, where Apple locks in the iPhone layout and concentrates, instead, on upgrading key internal parts. As such, the biggest changes to this 5.8-inches iPhone Xs and its big brother, the 6.5-inch iPhone Xs Max, both of which I tested, could be discovered in performance (thanks to the newest A12 Bionic CPU), photos and videos, (new digital cameras and a new ISP endorsed by the A12), along with functionality (iOS12, the final version of which came pre-applied on my test components ). The outcome is a pair of brilliant, tasteful, and high-performing gadgets which can please iPhone enthusiasts and receive over a couple of looks in Android cellphones. It has the exact rigid surgical metal frame wrapped into a fresh glass substance that Apple said was formulated to be scratch tolerant and heavy duty. I gave the phones a few half-hearted drops onto a thin-pile rug but was not prepared to let them slide away on concrete. Thus far I have discovered just one very nice scratch on your iPhone Xs Max. So let's consider them scratch-resistant, but still not scratch-proof. The larger iPhone Xs Max shares all of the iPhone X's content and layout attributes, but does this in a 6.2-inch x 3.05-inch x 0.30-inch body. In 208 g, it's much thicker than the iPhone Xs. The Xs Max is a hair shorter (0.04 inches) and narrower (0.02 inches), but it is also a few grams heavier than the Iphone 8 Plus, the big-screen phone that from a space the Iphone Xs Max most resembles. Button positioning power/sleep, volume controls, ring/silent switch -- will be the exact same. But, there is one minor chassis gap. On the bottom edge of the telephones sits the lightning connector. It is book-ended by a pair of holes that adapt one half of their stereo speaker system and one of the telephone's microphones. There was six holes on both sides. Now the ideal side has six slots, but the left, which just houses a mike, has just three. This little change was done, in part, to adapt the new internal antenna setting that contains 4x4 MIMO and License Assisted Access, which utilizes unlicensed 5 GHz spectrum to deliver 1 Gbps broadband over LTE. Apple updated the water and also dust-resistance rating to IP 68, that contrasts to the handsets surviving in 2 meters of water for as much as half an hour. I didn't get to go swimming together with the Iphone Xs or even Xs Max, but did operate the latter phone under water, juice and milk. Then, as recommended, I dried and shut off the smart phone. I was careful not to plug it into a lighting cable (that is a no-no after a dowsing) but did place it on a wireless charging foundation at which it had no trouble accepting a fee. Apple, incidentally, said it put some work in creating the wireless charging platform (basically the concealed coils within the phone) more forgiving. This is good news, because I've on more than one occasion, awakened to find my iPhone X didn't charge because I placed it a little off-axis on the charging base. I never ran into this issue with either the iPhone Xs or even Xs Max. The Iphone Xs and iPhone Xs Max bodies are rigid and robust-feeling, but torqueable, especially the larger telephone, which really makes a tiny clicking sound when I attempt to twist it. Clearly, I have only had those iPhones for weekly, but based on a calendar year's encounter with the first iPhone X (allowed, largely in a sparse instance ), I consider this design framework tough and prepared for the long haul. Even as Samsung trolls Apple to its black cutout at the top of this Iphone Xs and Xs Max, Apple reveals no clues of moving back in the multi-feature technology, which grew nor slipped in the hottest iPhones. As with the first TrueDepth Module, that one is still packed with the same elements (none of that, so much as I could tell, have been updated). There is a 7 MP camera, dot projector for thickness sensing, infrared camera (thickness sensing), flood illuminator (yes, too for depth-sensing), proximity sensor, ambient light detector, the second half of the stereo speaker program, along with a mic. On the backs of both the Iphone Xs and Xs Max, there is more of the custom made glass, the Apple Logo, the word Iphone (but no"X" or"s"), along with also the 12 MP dual camera system. This vertically-oriented, pill-shaped camera module appears exactly the same as it did to the last iPhone X. It's still a prominent bump, but at least it did not get any bigger. Within the module is new hardware supported by new picture technologies, but more on that later. I have always thought that the 5.8-inch iPhone X an excellent tradeoff between a big-screen phone and hand-friendly ergonomics. The screen is big and immersive, however, the human body is comfortable to hold and pocket. The iPhone Xs Max by contrast can, particularly if you're utilized to holding a smaller phone, feel large. It is not embarrassing to hold, but people with smaller hands will probably struggle with one-handed usage and will most likely wish to turn on Reachability, which having a swipe back on the flat bar moves everything halfway down the screen, which makes it longer reachable. Nonetheless, the trade-off could possibly be well worth it. I forgot how much I like the bigger iPhone screen, and on the iPhone Xs Max, you receive a lot more display without contending with a larger phone (there's just that 0.04-inch height difference between the iPhone 8 Plus and the iPhone Xs Max). Apple's full-stack control of the Iphone design, development, and manufacturing process pays dividends throughout the gleaming handset. Nonetheless, it's most noticeably from the silicon, which can be created and designed in tandem with the hardware and software elements that will rely on it. This past Year, Apple delivered the A11 Bionic, a powerful portable CPU with built-in Artificial Intelligence Power. The brand new A12 Bionic assembles on this brief legacy having a more strong Neural Engine and much more impressive graphics functionality. Anytime I critique a new iPhone, I begin using Geekbench 4 to check out the raw CPU operation. To ensure there are minimum background processes moving, I usually run the exam before I have set up one program. I conducted the Geekbench CPU routine and (along with understanding that Apple stuffed an additional gig of memory inside the brand new Xs class iPhones) saw the only core scores had improved somewhat between the A11 Bionic along with A12 Bionic. On the other hand, that the multi-core score was strangely lower. Not by a lot, but I had never seen that occur. The numbers were much higher than what I got from Qualcomm's Snapdragon 845, however a decrease effect on the new iPhone did not make sense. However, when I reran the Geekbench CPU test per day or so after, the A12 multi-core numbers defeat those of the A11. My guess is that, even though I set up the iPhone Xs and Xs Max as fresh iPhones, there might nevertheless have been a background installation process going on that dragged down the CPU numbers. The bigger leap in functionality is from the Geekbench Compute Metal score, which leapt from 15,145 on the iPhone X into 22,245 about the Iphone Xs and Xs Max. Apple's done a great deal of work to beef up images performance, especially for the raft of ARKit 2 (and Metal 2) software heading into the platform, some of which can support multiplayer gambling. While there aren't a lot of ARKit 2 programs in the app shop, I'd get some hands-on time using an Iphone Xs running Galaga AR, the identical demo Apple showed off throughout the iPhone Xs unveiling. To play with, me and a few other writers stood about a desk and pointed out our phones at the Galaga video arcade game console. Shortly, alien attackers began streaming first from the video game display and then from all around us. I swung the telephone from side-to-side up and up and down to view and then take the incoming assault. It was fast-paced and cool. In the same way, I have seen , together with ARKit two, the phone can place, say, an incredibly realistic virtual pressure stove or sneaker to a real table or in my feet, the illusion divided only once I slid my hand into the frame and, even about the iPhone Xs screen, it looked just like my notes had been stuck beneath the kettle. You can not support these types of real-virtual mixes without ample graphics horsepower, thickness mapping, and the AI needed to identify the way surfaces, shadows, and even reflections will work on virtual items in an actual space. This processing power also helped amp up more ordinary operations such as Face ID. While the process of registering my face was unchanged from the first iPhone X, opening either telephone with my head, as well as using Face ID to access password-protected apps and solutions, is clearly quicker than it had been on the iPhone X. In general, in real-world programs, both iPhone Xs and Xs Max operate smoothly. Apple place tremendous effort into enhancing the picture and video experience to the Iphone Xs and Xs Max. Along with new lenses along with a larger detector, both the cameras (rear and selfie) are all backed with a brand new image signal processor. The specs on the dual cameras have been untouched by the iPhone X (and would be the exact same on both iPhone Xs and Xs Max). There is the 1.8 wide angle lens and the f 2.4 2X telephoto. Both comprise optical image stabilization and may shoot up to 4K video in 60 fps. They still take slow-motion video at up to 240 frames per minute. If you want insane 960 fps super-slo-mo, then you will have to visit Samsung. From the pure-play digital photography race, even however, Apple requires the head. The Smart HDR uses detector, ISP, and neural enhancements to catch some of the greatest high-dynamic range photos I've ever seen. The difference between what was possible on the first iPhone X along with the Xs and Xs Max is stunning. Apple built a system able of capturing two frames every thirtieth of a moment, and instantly assessing and combining them into one image that preserves not only foreground and background detail, but can freeze actions without presenting tremendous grain. In many images, I saw the iPhone Xs and Xs Max find colour and detail in shadowy spaces with out wasting out the brighter locations. The Samsung Galaxy Note 9 is also an outstanding low light shot, however I feel the Xs line is a bit better. I am particularly impressed by how Apple's built upon its own pole position in Portrait Mode digital photography. Apple introduced Portrait Mode back in 2016 with all the iPhone 7 Plus (the applications lagged from the hardware). Since then, Apple's elegant the concept, adding things like Studio Light, Contour Light, Stage Light, and Stage Light Mono. All these features remain, and are somewhat improved. That which I love and also, as an amateur photographer who often plays with f-stops for just the ideal depth of field change, is that the brand new Depth Control. Depth Control enables you to take a Portrait Mode photo and adjust the Bokeh, or depth of field focus, after you shoot the photos. This works with both the front and rear cameras, which means that the image processor is using two distinct sorts of depth information. On the back, it has the advantage of two lenses to become stereoscopic info. The leading camera counts on the depth-sensing components. I am aware of, Samsung's Galaxy Notice 9 provides the capacity to correct background focus while you're taking the image, in addition to after. But, there's an essential difference here that is evident in the iPhone Xs and Xs Max Depth picture editor. It is a slider that lets you adjust smoothly from an electronic f 1.4 aperture into a digital f16. In a real camera with a mechanical aperture, even high amounts interpret to sharper focus in the backdrop and reduced numbers imply the focus depth is much shallower. About the Galaxy Notice 9, Live Focus basically sees the images as two planes: the foreground and background. The slider blurs the background airplane. The Iphone Xs's depth slider relies on all of the depth information to reduce or enhance background attention through all of the airplanes between the front of this subject and the desktop. Combined with the improved Portrait Mode stitching (handling how the subject and a blurred background match together), the subtlety of this effect through the array of virtual f-stops is impressive and, Apple's explained, is modeled by how actual lenses with hardware apertures would influence each image. For most people the smart phone is their camera. This sets a pro-level controller in the hands of millions of individuals, that are about to start taking some genuinely fantastic face pictures. Just after taking regular shots, video, and 4K, I remain surprised with the quality of photos and videos coming from their Iphone Xs and Xs Max. Sure, it is odd that the larger Xs Max does not, as could be tradition, have some improved image capturing attributes, however I doubt anyone is going to be dismayed with the picture quality delivered by either new smartphone. There are a couple of other hardware-related improvements, like the guaranteed dual-sim technologies that enables multiple phone numbers (believe work and individual numbers of one telephone ) through the aid of eSIM technologies. Unlike routine SIMs, you don't need a carrier card solely for the provider to support it and enable it on your cell phone. It's a wonderful feature that, for obvious reasons, I couldn't test. For audio enthusiasts, there's also the newest stereo recording and also wider-stereo playback. This is just a bit hard to check, and that I occasionally worry my ears are not adequate to detect what might be a more nuanced difference. But, I'd find a way. I listed , in landscape style, a few cars traveling by. These start on the left side of this screen and push to the rightside. In movie I recorded with the iPhone Xs, the noise travels from one side of the telephone to the other. Playback on the iPhone X is pretty loud however does not have the identical level of separation audio.

Clearly, movies with a lot of sound engineering aren't only great showcases for the amazing displays, but highlight the new, wider stereo playback abilities as well. As hardware/software partnerships go, you can't do better than the Apple iPhone Xs and iOS 12. I have been operating betas of their new portable OS for months on my iPhone X and found it impressively smooth and stable. On the Iphone Xs and Xs Max, it gets even better partners. In addition to butter-smooth and lighting rapid operation (in games, video, and internet browsing), the augmented reality abilities introduced in iOS 11, ARKit, and the iPhone X are more refined and customizable from iOS 12 along with the Iphone Xs. The smart assistant is a better listener than ever, and getting smarter. Her speech is more conversational and she's requesting follow-up questions. Siri can be more proactive, discovering connections between disparate items such as schedules and locations and offering them in advance. Additionally, there are a variety of third party programs tapping into Siri, letting you use only your voice to get program attributes and data without even opening the app. You are able to install iOS 12 on your old iPhone (down to this Iphone 5s), however not all of attributes, especially those between AR, will work on the older devices. Still, I greatly recommend the upgrade with at least anyone operating an iPhone 7 and up. It is simply a much better, more glossy, proactive, and smart user experience and, to be fair, I've barely scratched the face of all the upgrades and feature enhancements you'll find. Apple asserts 30 minutes more battery life involving the Iphone X and Xs and 90 minutes more with all the Iphone Xs Max. In my experience, both brand new phone will get you through the majority of the afternoon on a single charge. I spent using just the iPhone Xs Max. this article I kept the brightness high and ran all kinds of apps and processes. It lasted just a solid 10 hours. Maybe a bit less than I expected, but still enough for me through the majority of the working day. In all honesty, with less than a week under my belt, it's difficult to offer a complete evaluation of battery life performance. There are many factors and, clearly, battery life is going to be good on brand new phones. Talk to me in 6 months or 1 year, and we're going to see if I'm still happy with battery life. It is not strange that Apple didn't bring down the cost for the brand new $999 Iphone Xs (or hold on the original model and market it at a lower cost ). I'm not even shocked that we finally have an almost $1,100 model or that we're able to pay a whopping $1,449 for the 512 GB Iphone Xs Max (which appears to be the version that I tested). Apple's already demonstrated that individuals will pay virtually anything to get their hands on the newest iPhone. Is $1,000 or more to cover a smart phone? Perhaps, however a lot of us think of the entire cost as opposed to monthly payments? I am, however, a little annoyed that Apple stopped the lightning -to-3.5 millimeter adapter. It is as if, in the past 12 months, we have gotten rid of the Beats and Bose headsets, such as it is a solved problem. Memo to Apple: It is not. What I will say is that these are the iPhones you want. The iPhone Xs does not mess with what I consider a timeless design, and the Xs Max only takes all that is amazing about the iPhone X also enlarges it. As a set, they are equally as beautiful as the original home-button-free Iphone X. The design appears particularly tasteful in a golden finish. Photographers will love the new camera, and also players and content customers will want the big-display iPhone Xs Max. Should you currently own the iPhone X, I still would not update unless you need more realistic augmented reality and also full depth control on your own portraits. For iPhone 6s, 7, 8, and even 8 Plus officers, the iPhone Xs and Xs Max will certainly feel as a giant leap to the foreseeable future.

[galaxygirlsofficial]

I just realized I missed Maka’s birthday by a few weeks! Oops. To be fair, I had major surgery a month ago and I’ve been busy trying to catch up on work. No matter! I did a creative writing exercise with a superhero AU for the gals. It’s Maka-centric so here it is! 2k words of character exploration and gay subtext. Happy belated to my favorite make believe gal! 

“You’re late.”

Maka flinched, slowly turning to face the inevitable cold eyes and crossed arms. Delphi usually wasn’t one to be mad about curfew; it was usually Maka who got worried when Delphi didn’t come home. However, she couldn’t blame her for being mad. Who wouldn’t be mad when their best friend kept fighting crime even when she was supposed to be relaxing in their joint apartment?

“You are supposed to be taking a break from being a superhero to focus on your mental health,” Delphi sighed, pinching the bridge of her nose between two fingers. “What good is Andromeda to the city when she hasn’t had enough sleep to fly properly?”

“It’s not that late,” Maka argued weakly.

“It’s 2:30 am.”

Her words died in her throat. The only sound was the distant honking of the city from the window in between them.

Delphi slowly uncrossed her arms and stepped closer to Maka. “You need to trust that the others will watch the city for a few days without you. We’re a team for a reason-”

“And I’m the leader!” Maka cried, beginning to pace back and forth. “What good is a leader if she’s not there?” Delphi put her arm out to halt the pacing. “She’s a leader who trusts her teammates,” She answered. Maka froze, before tilting her head down.

“...Get some rest.” Delphi finally said, gently leading Maka to her bed. “You can rejoin the group tomorrow night, if you sleep now.”

-

“You didn’t get enough sleep, did you?”

Maka grumpily tossed off her coat. Whose idea was it to have buttons on her uniform? Oh right, hers. She fumbled for a few moments before looking up at the disapproving face of Delphi’s alter ego, The Oracle.

“You ready to be back in the field? It’s been a whole 24 hours,” Delphi joked, bumping Maka on the hip as she finally got her uniform on.

“Definitely. I feel bad sitting around not doing anything,” Maka answered, zipping up her boots, grabbing her bo staff, and climbing up the fire escape to the roof of their apartment complex. “Anything on the itinerary or is this just a routine watch?”

“I think the others spotted Sagittaria having a meeting with her second-in-command. We should go check it out.” Delphi grabbed Maka’s hand as Maka took flight. While it was not Maka’s only power, flight was more convenient than taking an Uber, and Maka was grateful she had it.

As the two approached the warehouse, Maka set Delphi down and surveyed the scene. “We shouldn’t make a move just yet. There could be more than just her higher ups, and you could get hurt.”

“Me? What about you?”

“I can defend myself. I have actual fighting powers.”

Delphi whipped her face around, expression contorted into anger. “That’s a stupid excuse and you know it!”

“Listen, we only know that they’re in there, and nothing else. I’m just saying if we’re going to act we should be on the defensive.”

“We have the element of surprise, you ding dong! We could just--”

A stray bullet ricocheted off the wall less than a foot away from her. The two looked up, only to see the wicked grin of Sagittaria, their most prominent foe with the ability to kill anything she touched.

“Well, isn’t this interesting. Two of the Galaxy Girls, all by themselves. Where’s the rest of your little clique?” the villainess drawled, slowly walking towards them.

“We don’t need them,” Maka responded, ignoring the glare Delphi gave her. “We can take you on by ourselves!”

“Can you?” Sagittaria sneered, snapping her fingers. Two large and imposing men, one wearing a leather jacket and the other in glasses, stepped out from behind her, preparing for a fight.

“Oh great,” Delphi muttered, crouching into a fighting pose and pulling out her stun gun, while Maka tightened her grip on the staff. “Just follow my lead,” Delphi murmured to her partner, before ducking under the legs of the man with glasses, despite Maka’s call of “Wait a second!”

Maka cursed under her breath, then charged the second guard. Per their usual tactics, since Delphi used her speed to take out less powerful enemies while Maka would tackle the bigger and tougher foes, thus allowing them to do more work in less time. The jacketed man blocked her first strike with his forearm, before she swung back around and used the bo staff as a pole vault to get behind him. The staff clearly wasn’t going to hurt him, so Maka switched tactics, kicking him in the face. However, Maka realized, she was not feeling well enough to properly fend him off. She hadn’t gotten enough sleep after all. And she was so engrossed in her problem that she didn’t hear the cry of alarm before it was too late.

By the time Maka had looked over her shoulder, Delphi had been pinned down by the other man. Maka sprinted over and threw a punch, but she quickly realized she was too weak to get him off of Delphi.

If only she had worried about what could go wrong even when she was there.

In her moment of shock, the leather jacket man Maka knocked her aside, sending her into a nearby wall. She got back up, ready to fight, only to see Delphi’s pleading eyes.

“Go!” she cried. “I’ll be okay, just go get help!”

Maka shook her head. “I can’t leave you! Not when I know I can help!”

“Listen!” Delphi called. “Listen to me. I will be ok. Go!”

With one last look, she turned around, used her staff to break open a nearby window, and left the warehouse, tears flowing down her cheeks.

-

“And now you’re here,” Ruby finished. She, along with the other 4 that made up their team, were sitting around Maka’s couch back at her apartment after Maka had abruptly called an emergency meeting to explain the situation.

“Sagittaria can kill anything she touches. Delphi could be dead for all I know!” Maka was pacing around the room. “I need to go after her as soon as possible.”

“What you need is more rest,” said Alina. She was gently maneuvering water around the kitchen, preparing tea for the stressed leader. “You can’t help anyone without proper sleep.”

“I can’t help Delphi while I’m asleep either!” Maka cried, dropping her head into her hands. “I can’t take it, I’m going after her.”

“And what will happen if you go in? You get caught too?” Visala replied, beginning to don her Sunset Rose uniform. “Why don’t you let us handle this?”

“Because it’s my fault!”

The other girls in the room stopped, slowly turning to Maka.

“It’s my fault she was captured. I wasn’t strong or fast enough. I didn’t listen to her plan. I just did what I thought was right -And look where it got me.”

“So… your plan is to do the exact same thing again?” Xia piped up, not looking away from her phone.

“No, my plan is to do what Delphi initially suggested: Use the element of surprise.”

The girls shared a glance between one another, before Jalene, the quietest of the group, spoke up.

“Stealth missions are best with only one or two people, but we’ll wait for you on the outside in case you get spotted. I’m glad you’re going to try to listen to other people for once instead of getting your butt kicked in order to prevent the rest of us from getting hurt.”

“Thanks,” Maka replied sarcastically, picking her bo staff off the ground and turning towards the fire escape. “Let’s go save our friend.”

-

“This is Jalene, I have visual on the facility. Maka? Can you hear me?”

“Copy.”

“Go left, the building is a circle and there’s fewer guards there.”

“Got it.”

Maka had to admit: This was a lot easier when you had 5 people out front helping you.

After Jalene had managed to locate the floor plan by hacking into the computers at Sagittaria’s base, she brought her computer so they could help Maka track down where Delphi was probably being kept. It was unlikely Sagittaria would pass up an opportunity to use Delphi as a hostage.

Maka carefully walked down the corridor, making sure to avoid running, as her boots would cause too much sound. After a few minutes, she came across a set of doors guarded by 3 men. “Now what?” She whispered into her mouthpiece.

“I think that’s the holding cell, give me a minute. I’m gonna try something.”

Maka heard a few clicks on Jalene’s computer, before her voice was heard over a nearby loudspeaker. “Oi, you three, the boss wants you to help unload some cargo.”

“And who is this?” One of the guards asked.

“Uh….” Maka could hear Jalene freeze up. She wasn’t good with improvising.

Luckily, Ruby had picked up the microphone. “This is Mrs. Natas, secretary to Sagitarria. If you want to not die, I suggest you do as we say. Thank you!”

Ruby hung up (probably to hide her laughter), and the guards slowly shuffled off, muttering to each other “Is she new?”

When the men had cleared, Maka ran up to the abandoned gate, where Delphi was quietly giggling. “Sevil Natas? Really?”

“You know that’s Ruby’s favorite pseudonym,” Maka laughed, striking her bo staff down on the lock, shattering it. Delphi stepped out of the cell, before hugging Maka fiercely.

“Thanks for coming back,” She muttered, burying her face into Maka’s arms.

“Did you think I wasn’t going to?” Maka asked, wrapping tighter around the shorter girl.

“No, but I expected you to come alone and get your butt kicked.”

“Gee, thanks, I’m glad my team has a love of roasting me in common.”

“You’re welcome!” Delphi chirped, letting go of Maka and turning around to survey the surroundings. “So, which way?”

“Back into your cell.”

The two whipped around, seeing Sagittaria standing behind them, murder on her face.

“I’m getting a sense of deja vu,” Maka muttered.

Sagittaria motioned to the various guards surrounding her, who formed a circle around the two. “I had planned on holding you ransom, but it seems that your presence here gave me exactly what I needed!” she cackled.

Delphi and Maka stood back to back; Maka had her staff raised, while Delphi kept her hands at her sides.

“Lower your weapon,” said Delphi.

Maka flipped her head around. “What?”

“Lower your weapon; we’re outnumbered.”

Maka slowly met Delphi’s eyes, noticing a familiar glint in her eyes.

“Trust me,” Delphi said, her voice calm and firm.

Maka knew that the plan Delphi had was much better than fighting. It was a plan Maka had suggested when they first worked together, all those years ago. Back when they trusted each other. Back when their relationship wasn’t so lopsided.

Maybe it’s time to go back to that, she mused.

Slowly, Maka lowered her weapon, to the delight of Sagittaria. However, before she or her men could act, Delphi raised her arms, a faint purple hue emanating from her fingertips. A familiar feeling washed over Maka, prickling her nerves, as time slowed to an immediate halt for all but the two of them. Her hair began to defy gravity as Delphi strained under the immense effort her power forced from her.

While Delphi did not have powers that helped in a fight, that didn’t mean her powers weren’t awesome.

Letting her flying powers kick in, Maka grabbed Delphi by the shoulders, and floated the two of them further down the hallway, until the supervillain was out of sight, when the two dropped their powers simultaneously.

“Run!” Delphi harshly whispered, and the two bolted out the building while Sagittaria called from behind them, “Where are they!? Where did they go!?”

The two girls began to giggle, their laughs of delight following them out the building where the others were waiting.

“There you are! We thought something happened when Maka stopped responding,” Alina said, jogging over to hug Delphi. “Welcome back!”

“Thanks, guys. I couldn’t have done it without you. All of you,” Maka said, turning to the team.

“Especially me,” Delphi muttered.

Maka coughed. “Yes, especially you.” The others laughed.

“So now what, team leader? We gonna go in and finish the job?” Xia asked, cracking her knuckles, clearly anticipating an affirmative.

Instead, Maka turned back to the building, sighing, and shaking her head.

“I think I should get some proper sleep first.”

[tainghekhongdaycomvn]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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[lawrenceseitz22]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[swunlimitednj]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from Blogger https://ift.tt/2B97pa6 via SW Unlimited

[tranlinhlan]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

via Blogger http://bit.ly/2Q0XYSp

[kraussoutene]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[fairchildlingpo1]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[conniecogeie]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[maryhare96]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[mercedessharonwo1]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

https://ift.tt/2qNOFH1

[christinesumpmg1]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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YouTube SEO: Top Factors to Invest In - Whiteboard Friday

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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[dainiaolivahm]

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Posted by randfish

If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about YouTube SEO. So I was lucky enough to be speaking at the Search Love Conference down in San Diego a little while ago, and Justin Briggs was there presenting on YouTube SEO and on a very large-scale study that he had conducted with I think it was 100,000 different video rankings across YouTube's search engine as well as looking at the performance of many thousands of channels and individual videos in YouTube.

Justin came up with some fascinating results. I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. You can find this study, including an immense amount of data, there. But I thought I would try and sum up some of the most important points that he brought up and some of the conclusions he came to in his research. I do urge you to check out the full study, especially if you're doing YouTube SEO.

5 crucial elements for video ranking success

So first off, there are some crucial elements for video ranking success. Now video ranking success, what do we mean by that? We mean if you perform a search query in YouTube for a specific keyword, and not necessarily a branded one, what are the things that will come up? So sort of like the same thing we talk about when we talk about Google success ranking factors, these are success factors for YouTube. That doesn't necessarily mean that these are the things that will get you the most possible views. In fact, some of them work the other way.

1. Video views and watch time

First off, video views and watch time. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. So if you have a video and you're competing against a competitor's video and you get more views and a greater amount of watch time on average per view -- so that's how many people make it through a greater proportion of the video itself --you tend to do better than your competitors.

2. Keyword matching the searcher's query in the title

Number two, keyword matching still more important we think on YouTube than it is in classic Google search. That's not to say it's not important in classic Google, but that in YouTube it's even more important. It's even a bigger factor. Essentially what Justin's data showed is that exact match keywords, exactly matching the keyword phrase in the video title tended to outperform partial by a little bit, and partial outperformed none or only some by a considerable portion.

So if you're trying to rank your video for what pandas eat and your video is called "What Pandas Eat,"that's going to do much better than, for example, "Panda Consumption Habits" or "Panda Food Choices." So describe your video, name your video in the same way that searchers are searching, and you can get intel into how searchers are using YouTube.

You can also use the data that comes back from Google keyword searches, especially if videos appear at the top of Google keyword searches, that means there's probably a lot of demand on YouTube as well.

3. Shorter titles (<50 characters) with keyword-rich descriptions

Next up, shorter titles, less than 50 characters, with keyword-rich descriptions between 200 and 350 words tended to perform best in this dataset.

So if you're looking for guidelines around how big should I make my YouTube title, how big should I make my description, that's generally probably some best practices. If you leak over a little bit, it's not a huge deal. The curve doesn't fall off dramatically. But certainly staying around there is a good idea.

4. Keyword tags

Number four, keyword tags. So YouTube will let you apply keyword tags to a video.

This is something that used to exist in Google SEO decades ago with the meta keywords tag. It still does exist in YouTube. These keyword tags seem to matter a little for rankings, but they seem to matter more for the recommended videos. So those recommended videos are sort of what appear on the right-hand side of the video player if you're in a desktop view or below the video on a mobile player.

Those recommended videos are also kind of what play when you keep watching a video and it's what comes up next. So those both figure prominently into earning you more views, which can then help your rankings of course. So using keyword tags in two to three word phrase elements and usually the videos that Justin's dataset saw performing best were those with 31 to 40 unique tags, which is a pretty hefty number.

That means folks are going through and they're taking their "What Pandas Eat" and they're tagging it with pandas, zoo animals, mammals, and they might even be tagging it with marsupials -- I think pandas are a marsupial -- but those kinds of things. So they're adding a lot of different tags on there, 31 to 40, and those tended to do the best.

So if you're worried that adding too many keyword tags can hurt you, maybe it can, but not up until you get to a pretty high limit here.

5. Certain video lengths perform and rank well

Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. Under two minutes in length tend to be very disliked by YouTube's audience. They don't perform well. Four to six minutes get the most views. So it depends on what you're optimizing for. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. So we would probably try and stick to 10 to 16 minutes. But if we had a promotional video, for example, for a new product that we were launching, we might try and aim for a four to six minute video to get the most views, the most amplification, the most awareness that we possibly could.

3 takeaways of interest

Three other takeaways of interest that I just found potentially valuable.

Older videos do better on average, but new videos get a boost

One is older videos on average tend to do better in the rankings, but new videos get a boost when they initially come out. So in the dataset, Justin created a great graph that looks like this --zero to two weeks after a video is published, two to six weeks, six to twelve weeks, and after a year, and there are a few other ones in here.

But you can see the slope of this curve follows this concept that there's a fresh boost right here in those first two to six weeks, and it's strongest in the first zero to two weeks. So if you are publishing regularly and you sort of have that like, "Oh, this video didn't hit. Let me try again.This video didn't hit. Oh, this one got it.This nailed what my audience was looking for.This was really powerful." That seems to do quite well.

Channels help boost their videos

Channels is something Justin looked deeply into. I haven't covered it much here, but he looked into channel optimization a lot. Channels do help boost their individual videos with things like subscribers who comment and like and have a higher watch time on average than videos that are disconnected from subscribers. He noted that about 1,000 or more subscriptions is a really good target to start to benefit from the metrics that a good subscriber base can bring. These tend to have a positive impact on views and also on rankings. Although whether that's correlated or merely causal, hard to say.

Embeds and links are correlated, but unsure if causal

Again on the correlation but not causation, embeds and links. So the study looked at the rankings, higher rankings up here and lower rankings down there, versus embeds.

Videos that received more embeds, they were embedded on websites more, did tend to perform better. But through experimentation, we're not quite clear if we can prove that by embedding a video a lot we can increase its rankings. So it could just be that as something ranks well and gets picked up a lot, many people embed it rather than many embeds lead to better rankings.

All right, everyone, if you're producing video, which I probably recommend that you do if video is ranking in the SERPs that you care about or if your audience is on YouTube, hopefully this will be helpful, and I urge you to check out Justin's research. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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