#bangelore

[ngnssolutions-blog]

For Admission Details Call/Whatsapp- 9433132721,6296395252,7044959640,8899766835 #Bangelore #Nursing #Admission #GNM #BSC #MBBS #BDS #PARAMEDICAL #MEDICAL https://www.instagram.com/p/B_7fWgXg6XL/?igshid=1cjboxau6aphr

[ocbadger]

#collegefriends #indianwedding #bangelore https://www.instagram.com/p/BsLb54lF08ReaWHKNgA1SeXjzpwaRMhWqiiEpQ0/?utm_source=ig_tumblr_share&igshid=1lbkhs5lg0495

[newstox]

“Will Recover Costs From Culprits”: BS Yediyurappa On Bengaluru Clashes The meeting was held at Chief Minister Yediyurappa's official residence Bengaluru: The Karnataka government held a high-level meeting on Monday on action to be taken after violence in state capital Bengaluru last week, in which three people died in police firing.

[astroyatraworld]

Famous and Best Astrologer in Delhi / Noida- Vashikaran Specialist Guru Ji +91-7300344105

It has been said that the Best Vashikaran specialist in Delhi Astrologer should only be performed by a Vashikaran specialist to get the desired results. Here we present you with the choice to get in touch with a Vashikaran specialist in Delhi Astrologer. Love Vashikaran specialist can be the miracle and it can end your suffering. Vashikaran specialist in Delhi Astrologer is not a new term for any of the readers looking for a Vashikaran specialist here. Simply put, it’s a way that can make your life easy and happen without costing you anything.

They want to be able to withstand these problems and problems in life and the Vashikaran can give you the power to do it. Vashikaran specialist in Delhi Astrologer is a force that can be used to control people’s mind and make them do what they want them to do. It creates a certain limit on the minds of people, and they only work in a certain way. Famous Vashikaran specialist in Delhi Astrologer can be very helpful in solving the financial problems, business problems, family problems, love issues, siblings, intermarried marriage problems, etc. It was a time when people wanted to control other people’s minds to get into trouble with their Vashikaran specialist in Delhi Astrologer. The real problem someone can have in their lives is created by other people. When people face problems, they want to use everything that can get them out of these issues.

They use the Vashikaran to make their love and marriage life happy and smooth. Vashikaran specialist in Delhi Astrologer can help you get consent from your parents and family for your love marriage. Even this can make your families agree with your middle-aged people. It has become a blessing for all those people who have been looking for a solution to uninterrupted problems in their love life. We have already discussed the issues that can be solved by the love Vashikaran specialist in Delhi Astrologer.

http://astroyatraworld.com/famous-good-best-astrologer-in-delhi-noida.php

[braddersbangerz]

drew bangelore

[melittosphex]

Bangelore is really tall (look at the season 2 trailer with Octane). It's not a headcanon but its a pretty fun fact if you didn't know.

my girl is a fucking tree and I love her for it, but it also makes me wonder if the other legends are just really small? Like I know wraith & lifeline are itty bitty but maybe Octane & wattson are really short too. Tiny gang unite 

[th3p1p4n]

Artfight attack of darthglowstick’s cat Bangelor! You can find the attack here. :)

I’m currently prioritizing defenses against team wither, but am also cool with friendly fire! Would love to swap art with more people <3

[inevitablebliss-with-arial-blog]

A worry-free life is a rare thing but there is a way to give your mind a break. You can use this technique to worry less by safely delaying your worries so that you will have less worry time.

I wish I could say that this technique will work for all worries, but it doesn’t. This technique will only help you to stop worrying about the things you cannot do anything about in the near future.

Let me start with an example from my own life, as that will most easily explain the technique. At some point, I was looking forward to visiting my partner again, who lived in India. But I was also already worried whether I would be able to make enough money with my business to let him come over to my country afterwards, and also whether I would then still have enough money to move into a house when getting back to the Netherlands.

I was reading a book from Gay Hendricks at the time who inspired me to make an extra effort to stop worrying. According to him, worrying is completely unnecessary and should always be stopped. Stopping all worrying all together sounded scary to my mind, but I found a safe way to worry a LOT less about this issue.

First I asked myself: can I take any action or decision to create the future more favourable? Well, I could try to make my business successful, but I was doing that for other reasons already so I couldn’t do more than I was already doing anyway.

Secondly, I asked myself: Do I have all the information to be sure that I even need to worry about this? And I didn’t. My boyfriend and I would see each other again for two months in India, and it would actually make sense to wait with worrying before at least until the end of those two months together. Because who knows…! Maybe we would stop liking each other during that time. Maybe we wouldn’t even want him to come over to me anymore. Also, I was just about to try out something new with my business, which could bring in more income. Implementation of that would take about two months as well.

Then I decided to not worry anymore for those next two months. And of course, I kept thinking about the issue sometimes. And whenever I would catch myself thinking about, for example, how I could maybe find cheaper furniture, I would stop myself right there and tell myself: I’m not worrying about money at least until I leave Bangalore.

It really worked like a miracle. That whole relaxed vibe of ‘I’m not worrying about money’ has stayed with me ever since. (And it’s now 6 months after I started saying that).

What happened? My income increased enough due to some unforeseen factor, and we still really want to see each other again, but he doesn’t want to give up the job he now has in Bangalore for at least another 6 months.

Yep… Am I happy that I didn’t break my head over that money issue that turned out to be a non-issue while another unforeseen issue was the actual issue…!

We often unconstructively worry about things we cannot do anything about right now, and that might never occur! And it takes away the joy of life!

|So how can you worry less?|

When you spot something in your life that you’re worried about a lot, stop, and ask yourself: “Can I do or decide anything in the near future that will help me regarding this issue?” And if that’s not the case, make an agreement with yourself about when you’ll allow yourself to start worrying again.

This idea of letting yourself worry again later is, by the way, just to soothe your mind. The mind wants to control and keep everything in check. Deciding not to worry every again is like saying to a guard that they can close their eyes forever: not much chance. While taking a good look at the situation and estimating for how long you can safely stop worrying, is sweet and gentle to the mind. And therefore, doable.

Safely is a key word here. Do make sure that you really don’t need to start worrying again before that date. As soon as you really might need to make a decision or take an action, you do want to switch your mind back on.

The best is probably to apply this to just one big thing in your life. Only one thing so that it’s doable as you’ll be able to focus on not worrying about that one thing. And a big thing because then you’ll be able to see the impact it makes on your life satisfaction.

And as said, you can only apply this to something you indeed don’t need to worry about now.

Two examples: You could apply this to worrying about whether you will pass your exams, until you get your scores back, while anyway doing your best at studying for the joy of learning and getting good grades. Or you could apply this to worries of getting cancer at old age until it actually happens, while anyway trying to take the best care of your body because that’s what will make you feel good today too.

A last advice: write this down. To remind yourself and set a strong intention, write your decision down as a statement: “I’m not worrying about money until I leave Bangelore.”

|A practice in worry-freeness|

What will this give you? Not only will this give you less worrying about that one issue for the timespan you agreed on with yourself, it will also bring you in general more clearness of mind because it’s a living meditation to keep your mind on track with this intention. So if you want to apply this to other worries too, you’ll have an easier time after practising on another thing.

In addition, you might find yourself be perplexed at how often our worries indeed were completely unnecessary because life so often turns out unexpectedly different. This will help you to build trust that your worries are not that necessary.

Music Credits: Intro: Ignite To Light by Pipe Choir Outro: Wings by Nicolai Heidlas

x Arial InevitableBliss(dot)com

[nuinindia2019]

May 27, 2019

Today was a traveling day. We started out today with an interaction session with Sunil Kunte. We snapped a snazzy pic of all of us after the session.

After that, we pack our bags, said 👋 to bangelore and headed off to the airport. (But not before receiving a farewell present of a jar of mentos!!) #bestgiftever

When we got to the airport, most of us were sitting together so we snapped a group selfie.

Once we landed in Jaipur, we were all starving so we headed to a fast food place and grabbed some snacks. Noodles, pizza, naan and lime soda! #yum

[srijeyaprakasan-blog]

Purvankara bangalore. Once up on a time in bangelore. #srijphotography #bangalore #india #myclick #throwback (at Bangalore, India)

[digitalmark18-blog]

7 Internet of Things Examples That Are Super Futuristic

New Post has been published on https://britishdigitalmarketingnews.com/7-internet-of-things-examples-that-are-super-futuristic/

7 Internet of Things Examples That Are Super Futuristic

By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination?

With a little creativity, you can succeed in using IoT to enhance your marketing strategy, or even create a more useful product for your customers. For instance, Tide’s dash buttons (included in our list below) allow consumers to surpass the shopping experience altogether, ensuring long-term customer retention. Meanwhile, Uber and Spotify partnered up to make your next car-sharing experience personal and unique.

With IoT products, everything is new — this largely untouched terrain makes you as much a developer and inventor as anyone. Here are seven IoT marketing examples, to inspire you to investigate all the ways you can use IoT to take your brand and product to the next level. Plus, we’ve included some DIY IoT project ideas, so you can hone your skills.

Internet of Things Examples

There are numerous examples of Internet of Things (IoT), across industries ranging from automotive to entertainment to healthcare. General Motors uses IoT to allow drivers to order coffee from a touchscreen. Diageo, a leader in the alcohol industry, applies IoT to let customers send personalized messages via a whisky bottle, and Spotify now connects with your Uber driver’s car speakers, so music control is all yours.

Internet of Things Examples

1. Diageo

When you think of memorable and thoughtful Father’s Day gifts, you probably don’t often think of whisky. Diageo, a global leader in the alcohol industry with a collection of over 200 brands, attempted to change this for Brazil’s Father’s Day in 2012. They created an IoT-inspired campaign and embedded a QR code onto each whisky bottle. When the whisky was received, father’s could scan the code on the bottle to see a personalized video message from their son.

Diageo’s use of IoT enabled the company to trust their consumers to market the whisky themselves, by creatively sharing their own messages with loved ones. Diageo’s brand stood out as both innovative and thoughtful, and the results were incredible — Diageo saw a 72% uplift on the lead up to Father’s Day.

2. Amazon and Tide

Amazon’s dash buttons, which connect to your wi-fi and link to the Amazon app, allow users to automatically order products when they’re running low. In cooperation with Amazon, Tide uses a dash button to help customers automatically order new Tide detergent, which then appears on your doorstep in a matter of days. The process is effortless — a simple touch of a button.

Tide’s dash button is undoubtedly one of the easiest ways to ensure long-term customer retention. In a supermarket, customers might surpass Tide for a cheaper non-brand-specific label, or mull over competitor’s similar products. By offering users the option to avoid that burdensome shopping experience altogether, users will likely choose Tide every time.

*Tide isn’t the only brand using dash buttons. Check out the complete list here.

3. Allen Solly

It’s not unusual for brands to ask customers to tweet something, but the request is not often met with much excitement or vigor, unless the customer feels he’s receiving something in return. Using IoT, connecting social media hashtags and product giveaways might be easier than ever — and a lot more fun.

Allen Solly, a clothing brand, created an interactive shirt billboard in Bangelore, India. As users tweeted #RainingSolly, the computer linked to the billboard would choose a solenoid (the coil wound behind a shirt) to push a shirt off the billboard for a random consumer to win.

Allen Solly found a unique way to encourage consumers to share their brand on social media, while enabling people to engage as a community in person, as well.

4. Nivea

Print advertisements and IoT technology probably feel like two different ends of the marketing spectrum — the past, and the future.

But they might not be. Nivea Sun Kids created a campaign that combines both, by offering bracelet strips in a Brazil magazine print advertisement that parents could peal off and put on their children’s wrists. The bracelets had built-in locators, which, when paired with Nivea’s mobile app, allowed parents to set a maximum distance their children could wander. If the child wandered beyond the maximum distance, the app notified the parent. The radar also showed if the child was moving closer or further away.

Nivea’s creative campaign likely encouraged word-of-mouth advertising between parents in Brazil, and it also showcased the brand as being thoughtful and innovative.

5. Uber and Spotify

The Internet of Things is a remarkable opportunity to improve a product or marketing strategy, but it’s equally critical for enhancing your customer experience and beating out competitors.

Spotify and Uber, two major brands, teamed up to create a more enjoyable and seamless experience for their users. Users can now connect their Spotify account to their Uber app — then, when they get in an Uber, they can use their Uber app to automatically play their Spotify soundtracks through the car’s speakers.

This partnership between products undoubtedly improves the customer experience, which also likely leads to long-term customer retention. If a user is contemplating which car-sharing service to use, and she knows only one will automatically play her new favorite Taylor Swift song, well — which would you choose?

*You can also play your Pandora station in an Uber with the same IoT technology.

6. General Motors

Like I mentioned before, IoT can improve a brand’s product, leading to a more effective marketing strategy by elevating the brand’s level of innovation and uniqueness. Today, one way to surpass your competition is to integrate your product, in as many ways as possible, with your user’s everyday experiences.

Take General Motors, which, in 2017, rolled out the automotive industry’s first commerce platform. Using Marketplace, General Motors drivers can now order and pay for their favorite Starbucks coffee, make dinner reservations, and find the nearest gas station, all within the dashboard’s touchscreen.

General Motor’s Marketplace gives users the opportunity to complete their everyday errands in a safer, more efficient manner.

7. Walgreens

One of the biggest hassles of shopping today is finding and locating products in-store, particularly in bigger department or pharmacy stores. Don’t you ever wish your phone could direct you?

Now, in partnership with Aisle411 and Google Tango, Walgreens enables users to do just that by offering a mobile app to search and locate products within the store. Additionally, users receive personalized offers and loyalty points via the app, making the shopping process feel a bit more fun.

According to App Annies, Walgreens’ app is the third most popular retail app, topped only by Groupon and Amazon.

The consequences of such technology in advertising are abundant. You might use similar technology to create virtual games, where users follow a treasure hunt and receive points or discounts after visiting digital checkpoints. Your app might compel users to visit the store more often, as well, particularly if those mobile discounts are personalized based on a customer’s shopping habits.

DIY IoT Projects

Now that you’ve seen what your brand can accomplish with IoT, here are some DIY projects to help you hone your skills — plus, since most of these projects are open-source, you can tailor the product to best suit your own needs.

1. Alarm Clock: Using Rasberry Pi, you can set up an IoT alarm clock and link it to train times and adjust the alarm based on a selected train, enabling you to sleep later if the train is off-schedule. You can also link your alarm clock to various radio stations, so you can wake up to music on a weekend and the weather station on a weekday.

Click here for instructions on building.

2. Smart Mirror: Using a two-way mirror, a display panel, and a few other compenents, you can build yourself a smart mirror that shows you the time, date, weather, news headlines, and anything else you’re interested in seeing first thing in the morning.

Click here for instructions on building.

3. Weather Station: For less than $15, you can build yourself your own weather station that monitors temperature, humidity, light index, rain, and other weather-related information.

Click here for instructions on building.

4. Smart Thermostat: If you’re not interested in paying upwards of $250 for Nest’s thermostat, you might try building one an open-source version yourself for about $70. An IoT thermostat can change the temperature in your house without you needing to get up from the couch, making it a luxurious and fun project to try out.

Click here for instructions on building.

5. Netflix Personal Trainer: You can connect your elliptical or treadmill to your tablet or phone via Bluetooth, choose your favorite Netflix character, and use them as your personal trainer. Your Netflix character can serve up motivation words, and when you pause, your Netflix “coach” will pause, too.

Click here for instructions on building.

6. IoT Remote Soil Moisture Monitor: If you often forget to water your plants, you might want to set up a remote soil moisture monitor, which automatically monitors soil moisture and alerts you if your plants need to be watered.

Click here for instructions on building.

Source: https://blog.hubspot.com/marketing/internet-of-things-examples

[ageloire]

7 Internet of Things Examples That Are Super Futuristic

By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination?

With a little creativity, you can succeed in using IoT to enhance your marketing strategy, or even create a more useful product for your customers. For instance, Tide’s dash buttons (included in our list below) allow consumers to surpass the shopping experience altogether, ensuring long-term customer retention. Meanwhile, Uber and Spotify partnered up to make your next car-sharing experience personal and unique.

With IoT products, everything is new -- this largely untouched terrain makes you as much a developer and inventor as anyone. Here are seven IoT marketing examples, to inspire you to investigate all the ways you can use IoT to take your brand and product to the next level. Plus, we’ve included some DIY IoT project ideas, so you can hone your skills.

Internet of Things Examples

There are numerous examples of Internet of Things (IoT), across industries ranging from automotive to entertainment to healthcare. General Motors uses IoT to allow drivers to order coffee from a touchscreen. Diageo, a leader in the alcohol industry, applies IoT to let customers send personalized messages via a whisky bottle, and Spotify now connects with your Uber driver’s car speakers, so music control is all yours.

Internet of Things Examples

1. Diageo

When you think of memorable and thoughtful Father’s Day gifts, you probably don’t often think of whisky. Diageo, a global leader in the alcohol industry with a collection of over 200 brands, attempted to change this for Brazil’s Father’s Day in 2012. They created an IoT-inspired campaign and embedded a QR code onto each whisky bottle. When the whisky was received, father’s could scan the code on the bottle to see a personalized video message from their son.

Diageo’s use of IoT enabled the company to trust their consumers to market the whisky themselves, by creatively sharing their own messages with loved ones. Diageo’s brand stood out as both innovative and thoughtful, and the results were incredible -- Diageo saw a 72% uplift on the lead up to Father’s Day.

Image courtesy of The Digitals.

2. Amazon and Tide

Amazon’s dash buttons, which connect to your wi-fi and link to the Amazon app, allow users to automatically order products when they’re running low. In cooperation with Amazon, Tide uses a dash button to help customers automatically order new Tide detergent, which then appears on your doorstep in a matter of days. The process is effortless -- a simple touch of a button.

Tide’s dash button is undoubtedly one of the easiest ways to ensure long-term customer retention. In a supermarket, customers might surpass Tide for a cheaper non-brand-specific label, or mull over competitor’s similar products. By offering users the option to avoid that burdensome shopping experience altogether, users will likely choose Tide every time.

*Tide isn’t the only brand using dash buttons. Check out the complete list here.

Image courtesy of Digital Trends.

3. Allen Solly

It’s not unusual for brands to ask customers to tweet something, but the request is not often met with much excitement or vigor, unless the customer feels he’s receiving something in return. Using IoT, connecting social media hashtags and product giveaways might be easier than ever -- and a lot more fun.

Allen Solly, a clothing brand, created an interactive shirt billboard in Bangelore, India. As users tweeted #RainingSolly, the computer linked to the billboard would choose a solenoid (the coil wound behind a shirt) to push a shirt off the billboard for a random consumer to win.

Allen Solly found a unique way to encourage consumers to share their brand on social media, while enabling people to engage as a community in person, as well.

Image courtesy of Allen Solly’s YouTube account.

4. Nivea

Print advertisements and IoT technology probably feel like two different ends of the marketing spectrum -- the past, and the future.

But they might not be. Nivea Sun Kids created a campaign that combines both, by offering bracelet strips in a Brazil magazine print advertisement that parents could peal off and put on their children’s wrists. The bracelets had built-in locators, which, when paired with Nivea’s mobile app, allowed parents to set a maximum distance their children could wander. If the child wandered beyond the maximum distance, the app notified the parent. The radar also showed if the child was moving closer or further away.

Nivea’s creative campaign likely encouraged word-of-mouth advertising between parents in Brazil, and it also showcased the brand as being thoughtful and innovative.

Image courtesy of Nivea Protege YouTube account.

5. Uber and Spotify

The Internet of Things is a remarkable opportunity to improve a product or marketing strategy, but it’s equally critical for enhancing your customer experience and beating out competitors.

Spotify and Uber, two major brands, teamed up to create a more enjoyable and seamless experience for their users. Users can now connect their Spotify account to their Uber app -- then, when they get in an Uber, they can use their Uber app to automatically play their Spotify soundtracks through the car’s speakers.

This partnership between products undoubtedly improves the customer experience, which also likely leads to long-term customer retention. If a user is contemplating which car-sharing service to use, and she knows only one will automatically play her new favorite Taylor Swift song, well -- which would you choose?

*You can also play your Pandora station in an Uber with the same IoT technology.

Image courtesy of VentureBeat.

6. General Motors

Like I mentioned before, IoT can improve a brand’s product, leading to a more effective marketing strategy by elevating the brand’s level of innovation and uniqueness. Today, one way to surpass your competition is to integrate your product, in as many ways as possible, with your user’s everyday experiences.

Take General Motors, which, in 2017, rolled out the automotive industry’s first commerce platform. Using Marketplace, General Motors drivers can now order and pay for their favorite Starbucks coffee, make dinner reservations, and find the nearest gas station, all within the dashboard’s touchscreen.

General Motor’s Marketplace gives users the opportunity to complete their everyday errands in a safer, more efficient manner.

Image courtesy of GM.com.

7. Walgreens

One of the biggest hassles of shopping today is finding and locating products in-store, particularly in bigger department or pharmacy stores. Don’t you ever wish your phone could direct you?

Now, in partnership with Aisle411 and Google Tango, Walgreens enables users to do just that by offering a mobile app to search and locate products within the store. Additionally, users receive personalized offers and loyalty points via the app, making the shopping process feel a bit more fun.

According to App Annies, Walgreens’ app is the third most popular retail app, topped only by Groupon and Amazon.

The consequences of such technology in advertising are abundant. You might use similar technology to create virtual games, where users follow a treasure hunt and receive points or discounts after visiting digital checkpoints. Your app might compel users to visit the store more often, as well, particularly if those mobile discounts are personalized based on a customer’s shopping habits.

Image courtesy of Mobihealthnews.com.

DIY IoT Projects

Now that you’ve seen what your brand can accomplish with IoT, here are some DIY projects to help you hone your skills -- plus, since most of these projects are open-source, you can tailor the product to best suit your own needs.

1. Alarm Clock: Using Rasberry Pi, you can set up an IoT alarm clock and link it to train times and adjust the alarm based on a selected train, enabling you to sleep later if the train is off-schedule. You can also link your alarm clock to various radio stations, so you can wake up to music on a weekend and the weather station on a weekday.

Click here for instructions on building.

2. Smart Mirror: Using a two-way mirror, a display panel, and a few other compenents, you can build yourself a smart mirror that shows you the time, date, weather, news headlines, and anything else you’re interested in seeing first thing in the morning.

Click here for instructions on building.

3. Weather Station: For less than $15, you can build yourself your own weather station that monitors temperature, humidity, light index, rain, and other weather-related information.

Click here for instructions on building.

4. Smart Thermostat: If you’re not interested in paying upwards of $250 for Nest’s thermostat, you might try building one an open-source version yourself for about $70. An IoT thermostat can change the temperature in your house without you needing to get up from the couch, making it a luxurious and fun project to try out.

Click here for instructions on building.

5. Netflix Personal Trainer: You can connect your elliptical or treadmill to your tablet or phone via Bluetooth, choose your favorite Netflix character, and use them as your personal trainer. Your Netflix character can serve up motivation words, and when you pause, your Netflix “coach” will pause, too.

Click here for instructions on building.

6. IoT Remote Soil Moisture Monitor: If you often forget to water your plants, you might want to set up a remote soil moisture monitor, which automatically monitors soil moisture and alerts you if your plants need to be watered.

Click here for instructions on building.

from Marketing https://blog.hubspot.com/marketing/internet-of-things-examples

[lindyhunt]

7 Internet of Things Examples That Are Super Futuristic

By 2020, there will be an estimated 30 billion devices connected to the Internet of Things (IoT). While many of these products will be cool on their own, imagine how much better they could become with some imagination?

With a little creativity, you can succeed in using IoT to enhance your marketing strategy, or even create a more useful product for your customers. For instance, Tide’s dash buttons (included in our list below) allow consumers to surpass the shopping experience altogether, ensuring long-term customer retention. Meanwhile, Uber and Spotify partnered up to make your next car-sharing experience personal and unique.

With IoT products, everything is new -- this largely untouched terrain makes you as much a developer and inventor as anyone. Here are seven IoT marketing examples, to inspire you to investigate all the ways you can use IoT to take your brand and product to the next level. Plus, we’ve included some DIY IoT project ideas, so you can hone your skills.

Internet of Things Examples

There are numerous examples of Internet of Things (IoT), across industries ranging from automotive to entertainment to healthcare. General Motors uses IoT to allow drivers to order coffee from a touchscreen. Diageo, a leader in the alcohol industry, applies IoT to let customers send personalized messages via a whisky bottle, and Spotify now connects with your Uber driver’s car speakers, so music control is all yours.

Internet of Things Examples

1. Diageo

When you think of memorable and thoughtful Father’s Day gifts, you probably don’t often think of whisky. Diageo, a global leader in the alcohol industry with a collection of over 200 brands, attempted to change this for Brazil’s Father’s Day in 2012. They created an IoT-inspired campaign and embedded a QR code onto each whisky bottle. When the whisky was received, father’s could scan the code on the bottle to see a personalized video message from their son.

Diageo’s use of IoT enabled the company to trust their consumers to market the whisky themselves, by creatively sharing their own messages with loved ones. Diageo’s brand stood out as both innovative and thoughtful, and the results were incredible -- Diageo saw a 72% uplift on the lead up to Father’s Day.

Image courtesy of The Digitals.

2. Amazon and Tide

Amazon’s dash buttons, which connect to your wi-fi and link to the Amazon app, allow users to automatically order products when they’re running low. In cooperation with Amazon, Tide uses a dash button to help customers automatically order new Tide detergent, which then appears on your doorstep in a matter of days. The process is effortless -- a simple touch of a button.

Tide’s dash button is undoubtedly one of the easiest ways to ensure long-term customer retention. In a supermarket, customers might surpass Tide for a cheaper non-brand-specific label, or mull over competitor’s similar products. By offering users the option to avoid that burdensome shopping experience altogether, users will likely choose Tide every time.

*Tide isn’t the only brand using dash buttons. Check out the complete list here.

Image courtesy of Digital Trends.

3. Allen Solly

It’s not unusual for brands to ask customers to tweet something, but the request is not often met with much excitement or vigor, unless the customer feels he’s receiving something in return. Using IoT, connecting social media hashtags and product giveaways might be easier than ever -- and a lot more fun.

Allen Solly, a clothing brand, created an interactive shirt billboard in Bangelore, India. As users tweeted #RainingSolly, the computer linked to the billboard would choose a solenoid (the coil wound behind a shirt) to push a shirt off the billboard for a random consumer to win.

Allen Solly found a unique way to encourage consumers to share their brand on social media, while enabling people to engage as a community in person, as well.

Image courtesy of Allen Solly’s YouTube account.

4. Nivea

Print advertisements and IoT technology probably feel like two different ends of the marketing spectrum -- the past, and the future.

But they might not be. Nivea Sun Kids created a campaign that combines both, by offering bracelet strips in a Brazil magazine print advertisement that parents could peal off and put on their children’s wrists. The bracelets had built-in locators, which, when paired with Nivea’s mobile app, allowed parents to set a maximum distance their children could wander. If the child wandered beyond the maximum distance, the app notified the parent. The radar also showed if the child was moving closer or further away.

Nivea’s creative campaign likely encouraged word-of-mouth advertising between parents in Brazil, and it also showcased the brand as being thoughtful and innovative.

Image courtesy of Nivea Protege YouTube account.

5. Uber and Spotify

The Internet of Things is a remarkable opportunity to improve a product or marketing strategy, but it’s equally critical for enhancing your customer experience and beating out competitors.

Spotify and Uber, two major brands, teamed up to create a more enjoyable and seamless experience for their users. Users can now connect their Spotify account to their Uber app -- then, when they get in an Uber, they can use their Uber app to automatically play their Spotify soundtracks through the car’s speakers.

This partnership between products undoubtedly improves the customer experience, which also likely leads to long-term customer retention. If a user is contemplating which car-sharing service to use, and she knows only one will automatically play her new favorite Taylor Swift song, well -- which would you choose?

*You can also play your Pandora station in an Uber with the same IoT technology.

Image courtesy of VentureBeat.

6. General Motors

Like I mentioned before, IoT can improve a brand’s product, leading to a more effective marketing strategy by elevating the brand’s level of innovation and uniqueness. Today, one way to surpass your competition is to integrate your product, in as many ways as possible, with your user’s everyday experiences.

Take General Motors, which, in 2017, rolled out the automotive industry’s first commerce platform. Using Marketplace, General Motors drivers can now order and pay for their favorite Starbucks coffee, make dinner reservations, and find the nearest gas station, all within the dashboard’s touchscreen.

General Motor’s Marketplace gives users the opportunity to complete their everyday errands in a safer, more efficient manner.

Image courtesy of GM.com.

7. Walgreens

One of the biggest hassles of shopping today is finding and locating products in-store, particularly in bigger department or pharmacy stores. Don’t you ever wish your phone could direct you?

Now, in partnership with Aisle411 and Google Tango, Walgreens enables users to do just that by offering a mobile app to search and locate products within the store. Additionally, users receive personalized offers and loyalty points via the app, making the shopping process feel a bit more fun.

According to App Annies, Walgreens’ app is the third most popular retail app, topped only by Groupon and Amazon.

The consequences of such technology in advertising are abundant. You might use similar technology to create virtual games, where users follow a treasure hunt and receive points or discounts after visiting digital checkpoints. Your app might compel users to visit the store more often, as well, particularly if those mobile discounts are personalized based on a customer’s shopping habits.

Image courtesy of Mobihealthnews.com.

DIY IoT Projects

Now that you’ve seen what your brand can accomplish with IoT, here are some DIY projects to help you hone your skills -- plus, since most of these projects are open-source, you can tailor the product to best suit your own needs.

1. Alarm Clock: Using Rasberry Pi, you can set up an IoT alarm clock and link it to train times and adjust the alarm based on a selected train, enabling you to sleep later if the train is off-schedule. You can also link your alarm clock to various radio stations, so you can wake up to music on a weekend and the weather station on a weekday.

Click here for instructions on building.

2. Smart Mirror: Using a two-way mirror, a display panel, and a few other compenents, you can build yourself a smart mirror that shows you the time, date, weather, news headlines, and anything else you’re interested in seeing first thing in the morning.

Click here for instructions on building.

3. Weather Station: For less than $15, you can build yourself your own weather station that monitors temperature, humidity, light index, rain, and other weather-related information.

Click here for instructions on building.

4. Smart Thermostat: If you’re not interested in paying upwards of $250 for Nest’s thermostat, you might try building one an open-source version yourself for about $70. An IoT thermostat can change the temperature in your house without you needing to get up from the couch, making it a luxurious and fun project to try out.

Click here for instructions on building.

5. Netflix Personal Trainer: You can connect your elliptical or treadmill to your tablet or phone via Bluetooth, choose your favorite Netflix character, and use them as your personal trainer. Your Netflix character can serve up motivation words, and when you pause, your Netflix “coach” will pause, too.

Click here for instructions on building.

6. IoT Remote Soil Moisture Monitor: If you often forget to water your plants, you might want to set up a remote soil moisture monitor, which automatically monitors soil moisture and alerts you if your plants need to be watered.

Click here for instructions on building.

[iwa-do]

Back in Bangelore city centre, everyday life is going on.

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