#bachman-turner overdrive

[pizzalordmarv]

doing a lil poll for fun because i like polls. below the break is a couple of popular songs from each band if it helps you to choose

(just realizing I forgot to put prism here. fuck)

POPULAR SONGS FROM EACH BAND

Rush - Tom Sawyer, Subdivisions, Fly By Night, Closer to the Heart, Limelight, The Spirit of Radio, Freewill, and Working Man.

Triumph - Somebody’s Out There, Lay It On the Line, Magic Power, and Follow Your Heart.

Loverboy - Working for the Weekend, Lovin’ Every Minute Of It, The Kid Is Hot Tonite, Turn Me Loose, Hot Girls In Love, and Queen Of the Broken Hearts.

Kim Mitchell - Patio Lanterns, Go For Soda, Rock ‘N’ Roll Duty, I Am A Wild Party, All We Are, and Lager and Ale.

April Wine - You Could Have Been a Lady, Just Between You and Me, Sign of the Gypsy Queen, Bad Side of the Moon, Oowatanite, Tonite Is a Wonderful Time to Fall In Love, and Say Hello.

Trooper - We’re Here For a Good Time (Not a Long Time), Raise a Little Hell, The Boys In the Bright White Sportscar, General Hand Grenade, Santa Maria, and Two For the Show.

Honeymoon Suite - Stay In the Light, Feel It Again, Burning in Love, Wave Babies, and New Girl Now.

Gowan - (You’re A) Strange Animal, A Criminal Mind, and Moonlights Desires (I’m sorry I don’t know a good amount of Gowan songs).

Platinum Blonde - Standing in the Dark, Doesn’t Really Matter, Crying Over You, Not in Love, Situation Critical, and Somebody Somewhere.

The Guess Who - These Eyes, American Woman, No Sugar Tonight / New Mother Nature, No Time, Hand Me Down World, and Share the Land.

Bachman-Turner Overdrive - Takin’ Care of Business, Hey You, Let it Ride, You Ain’t Seen Nothing Yet, and Roll on Down the Highway.

[bayareabadboy]

Randy Bachman

[zimtrim]

Bachman-Turner Overdrive - Randy Bachman

[gone2soon-rip]

Bachman-Turner Overdirve - You Ain’t Seen Nothing Yet  Robbie Bachman (1953-2023)

[krispyweiss]

Bach in Overdrive: Guess Who Turns 80 Today?

Guess Who turns 80 today?

That was a hint.

And so is this: the guitarist is Bach in Overdrive, taking his partially eponymous hit-making machine back out for another spin down the highway with himself as the only original member.

He is Randy Bachman, born Sept. 27, 1943, and co-founder of not one, but two, major Canadian bands in the Guess Who and Bachman-Turner Overdrive.

Now that he’s 80 and with no time left to waste, Bachman is takin’ care of business with a handful of BTO dates scheduled through November.

He’s lookin’ out for No. 1, as he should.

9/27/23

[chrisgoesrock]

Bachman-Turner Overdrive - Japan Tour 1976 (Japan only Album 1977)

[danielemurra]

Roll On Down The Highway

[squideo]

Advert Alchemy: Thinkbox’s Trick

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Video Producer, Lesley Ovington.

When asked why this Thinkbox advert had become her favourite, Lesley said: “I love the entire series with Harvey because it’s so funny. I also had a Jack Russell Terrier growing up, and these adverts always reminded me of him. The entire series is great but the first one, Every Home Needs a Harvey, remains the best.”

101 Thinkbox

Thinkbox is unlike other companies analysed in this series, as it’s a marketing body for commercial television in the United Kingdom. Since 2005, Thinkbox has existed to manage the advertising for British TV channels and help businesses marketing on these networks meet their marketing objectives.

It’s shareholders are four major UK television networks: Channel 4, ITV, Sky Media and UKTV. As the trade body for these hugely popular networks, Thinkbox has needed to think outside the box when enticing businesses to advertise. All of these channels have hugely successful shows linked to them, and the advertising produced by Thinkbox had to match the creative energy of its shareholders.

Raining Cats and Thinkbox

Made with Red Brick Road, the advertising agency behind the iconic ‘Every Little Helps’ Tesco slogan, Thinkbox aired its Every Home Needs a Harvey advert in 2010 – five years after the trade body was created and was still relatively unknown to the general public. Every Home Needs a Harvey was only their second television advert ever; the first also made by Red Brick Road. According to the agency, the brief from Thinkbox was to educate media planners and marketing directors about the power of TV advertising.

“‘Harvey’ was born – a resourceful, talented dog, who uses TV to tell stories and to persuade. His first TV outing, created by us in 2010, was voted Ad of the Year by ITV1 viewers. TV ad revenues reached a record £5bn in 2014, continuing 5 years of successive growth.”

Television has seen a lot of competition in recent years as an advertising destination, especially as more viewers move away from television to advert-free streaming platforms. Comparatively cheaper adverts can also be run on social media, with algorithms used to ensure it ends up in front of the ideal demographic for your product. As Red Brick Road proves, however, revenue can still be generated from television adverts. Businesses invested £1.2 billion GBP in television advertising in 2021, a 42% increase in spending compared to 2020. With the cost-of-living crisis forcing consumers to unsubscribe from costly streaming services, this revenue may grow further as viewers return to public networks like Channel 4 and ITV.

Thinkbox & Me

ITV1 viewers named Every Home Needs a Harvey Ad of the Year in 2010, and Red Brick Road went on to produce two additional Harvey adverts for Thinkbox between 2010 and 2014. The advert was clearly popular when it aired, but that was thirteen years ago. What was it about this advert that stuck in the memories of so many people?

Super Sell

Show don’t tell. That’s what Thinkbox accomplished by running Every Home Needs a Harvey. What better way to demonstrate the power of advertising than to create an advert about advertising. In the advert, Harvey presents a video to his potential adopters which sells the idea of choosing him amongst the line up of rescue dogs. The other dogs look cute, but the video shows everything else Harvey can offer.

To marketers watching the advert, it also showed what television marketing still had to offer. Times have changed, and mass public adverts are no longer constrained to intermission breaks, newspapers and billboards. As we explored in Advert Alchemy: The Location, modern marketers have an overwhelming choice of advertising destinations from social media to video games to eggs (that’s not a typo, CBS put adverts on eggs in 2006, go read the blog if you haven’t already). But television adverts haven’t been chased off the stage, advertisers just need to be more creative to attract attention away from phone screens.

Heavenly Harvey

The star of the advert, Harvey, was played by Sykes, a dog actor who appeared in Pirates of the Caribbean: The Curse of the Black Pearl, Young Victoria and Doctor Who, as well as other notable films and television shows. In the year of his debut advert, he also acted in a John Smith’s Brewery advert alongside Peter Kay.

In the wake of the advert, Sykes’ Facebook page had 11,600 friends and he was getting offers to open pet shops around the country. Not bad for a rescue dog. He eventually retired in 2016 after going deaf, ending Thinkbox’s Harvey adverts in the process. Because who could follow such a good boy?

Monumental Music

Set to the 1974 song You Ain’t Seen Nothin’ Yet by Canadian rock band Bachman-Turner Overdrive, the audience – like Harvey’s potential adopters – are quickly hooked into watching the advert. Like Cadbury’s Gorilla advert, the choice of such a popular song cannot be underestimated in the success of this advert.

The song peaked at number 2 in the UK singles charts the year of its release, beaten to the top by a Christmas song (Lonely This Christmas, Mud), which surprised the band who had been reluctant to release the song. You Ain’t Seen Nothin’ Yet was introduced to a new generation in the mid-2000s thanks to one of Thinkbox’s shareholders: ITV. The network used the song for several years during its coverage of Formula One grand prix races, which reignited sales of this insanely catchy single thirty years after its release.

Content Worth Gold

What do you think? What made Thinkbox’s Every Home Needs a Harvey advert so successful? Watch the full advert below and let us know in the comments.

[tfc2211]

RIP: Robbie Bachman

Find Out About Love Shotgun Rider Flat Broke Love Away From Home Four Wheel Drive Free Wheelin' She's A Devil Blue Moanin' Not Fragile Freeways Lookin' For No. 1 Rock Is My Life, And This Is My Song Blue Collar Hold Back The Water Wild Spirit Roll On Down The Highway Gimme Your Money Please

[bearfoottruck]

Aw man, as if losing Jeff Beck wasn't enough, I also found out that Robbie Bachman - drummer for one of my favorite rock bands, Bachman-Turner Overdrive - died as well. RIP.

[shotattheshow]

[PHOTOS] Bachman-Turner Overdrive @ Pacific Coliseum

Shots by Jacob Zinn

[zimtrim]

Bachman-Turner Overdrive - Randy Bachman    RIP - Robbie

[gone2soon-rip]

ROBBIE BACHMAN (1953-Died January 12th 2023,at 69). Canadian drummer and the youngest brother of guitarist, singer and songwriter Randy Bachman. He was the original drummer for both the Brave Belt and Bachman–Turner Overdrive bands,the latter best known for their 1974 hits,You Ain’t Seen Nothing Yet and Let It Ride. He also was sometimes credited as "Robin" or "Rob" on the liner notes of Brave Belt and BTO albums. https://en.wikipedia.org/wiki/Robbie_Bachman

[talkativeobserver]

Stayed Awake All Night, Bachman-Turner Overdrive (1973),  Bachman-Turner Overdrive.

BTO • Stayed Awake All Night