#b2b market

[globaltradesposts]

Maximizing Sales With Qualified Buyer Leads On Global Trade Plaza

In today's fiercely competitive global marketplace, the key to success for businesses lies not only in offering quality products or services but also in effectively reaching and engaging with the right audience. For sellers, this means leveraging platforms like Global Trade Plaza to maximize sales by connecting with qualified buyer leads. Here, we delve into how Global Trade Plaza serves as a catalyst for sales growth and how sellers can leverage its features to their advantage.

Harnessing the Power of a Global Marketplace

Global Trade Plaza provides sellers with access to a vast and diverse marketplace where they can showcase their offerings to a global audience. Whether you're a manufacturer, distributor, or wholesaler, the platform offers a dedicated space to display your products or services, attracting the attention of potential buyers from various industries and regions. By tapping into this expansive marketplace, sellers can significantly expand their reach and increase their chances of connecting with qualified leads.

Verified Buyer Leads: The Foundation of Trust

One of the standout features of Global Trade Plaza is its commitment to providing verified buyer leads. In an era where trust and credibility are paramount, this feature sets the platform apart from others in the market. Through stringent verification processes and quality checks, Global Trade Plaza ensures that sellers have access to genuine and trustworthy leads. This not only minimizes the risk of fraudulent transactions but also instills confidence in sellers, allowing them to focus their efforts on engaging with high-quality prospects.

Targeted Marketing Strategies for Enhanced Visibility

Global Trade Plaza offers sellers a range of targeted marketing tools to increase the visibility of their products and attract qualified leads. From sponsored listings and banner ads to email campaigns and social media promotions, sellers have various options to effectively reach their target audience. Additionally, the platform provides insights and analytics to help sellers understand buyer behavior and preferences, allowing them to tailor their marketing strategies for maximum impact.

Streamlined Communication and Conversion

Effective communication is essential in converting leads into sales, and Global Trade Plaza facilitates seamless interaction between sellers and potential buyers. Through its integrated messaging system, sellers can communicate directly with leads, answer inquiries, provide additional information, and negotiate terms—all within the platform. This streamlined communication process not only saves time but also allows sellers to build rapport with leads, increasing the likelihood of conversion.

Ongoing Support and Collaboration

Beyond lead generation, Global Trade Plaza offers sellers ongoing support and assistance to help them succeed in their sales efforts. Whether it's providing guidance on pricing strategies, offering advice on product positioning, or assisting with logistics and shipping arrangements, the platform equips sellers with the tools and resources they need to navigate the complexities of international trade. Additionally, Global Trade Plaza fosters a community of like-minded professionals where sellers can share insights, seek advice, and collaborate with peers to overcome common challenges and achieve mutual success.

Conclusion

Global Trade Plaza serves as a powerful platform for sellers looking to maximize sales by connecting with qualified buyer leads. With its vast marketplace, verified buyer leads, targeted marketing tools, streamlined communication channels, and ongoing support, the platform provides sellers with the resources they need to thrive in the competitive world of international trade. By leveraging the features and capabilities of Global Trade Plaza, sellers can effectively reach their target audience, build trust and credibility, and ultimately drive sales growth to new heights.

[expobazzar]

A-Z of B2B e-Commerce

Want to learn more about B2B e-commerce? Check out our thorough A-Z guide, which covers everything from vertical marketplaces to account-based marketing. Improve your knowledge of this sector's rapid expansion to stay competitive.

[mainfaggot]

brat isn't even charli's best release sound-wise but bc of the whole tiktokification of it!!!! that's all anyone knows. if i now reveal that i've listened to her music since age 17, only 5 fucking ppl know what that means. do u ppl even know pop 2 (2017)? charli (2019)? are u aware of how im feeling now (2020) or crash (2022)? like my FREAKING god not to sound insane and obnoxious over charli freaking xcx of all things but. YOU PEOPLE ARE BRAIN ROTTED U DONT KBOW ANYTHING ABOUT REAL MUSSSSICCCCC (-> 21 year old who is crazy)

[villainanders]

Marketing is in many ways the biggest translation of my skills and interests to a job that actually makes money. However I hate corporations and advertising is a blight upon the world and I spend my days at best making the CEO rich while contributing nothing else to society

[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

[impressdestinationservices-blog]

Destination Management Reimagined: IMPRESS Destination Services 🌟

In a world where travel is constantly evolving, we're here to guide the way. IMPRESS Destination Services isn't just about managing destinations; it's about crafting experiences that leave lasting impressions.

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www.impressdestination.com/en

info@impressdestination.com

Tel.: +49 (0)4105 - 770253-0

[edelstahlviratiberica]

A EDELSTAHL VIRAT IBÉRICA é compradora e fornecedora de Extrusões de Alumínio!

Fornecemos extrusões de alumínio em todos os tamanhos de acordo com suas necessidades. Como extrusão a quente, extrusão a frio, extrusão a quente, extrusão por fricção e microextrusão e muito mais…

EDELSTAHL VIRAT IBERICA é um importador emergente - exportador, fornecedor de aço para ferramentas, aços para moldes de vários países. Também estamos envolvidos no comércio de ferrosos, ligas de aço, etc., com uma rede de parceiros em todo o mundo, somos capazes de atender rapidamente às necessidades do cliente.

Procuramos todos os fabricantes e fornecedores grossistas de sucata metálica como HMS1, HMS2, Extrusões de Aluminic, sucata ferrosa, sucata de motores eletrónicos e sucata triturada em Portugal…

PARA SABER MAIS >> https://moldsteel.eu/aluminum-extrusion-indl/

Chat WhatsApp: +351-920016150 E-mail: info@moldsteel.eu

[nancie-intellireach]

"We Have Solutions" Enhance your business growth with our customized B2B contact databases. Connect with the right companies in various industries to achieve success. 1. All our data are 100% Human Verified. 2. We verify our data in every 90 days. 3. You will receive FREE SAMPLES to check our data accuracy. 4. Countries we cover - USA, CANADA, EUROPE, UK, AUS, NZ, MENA, LATAM, ASIA & More. If you need any assistance feel free to DM or drop mail to nancie.intellireach@gmail.com (or) intellireach.solutions@gmail.com

[aarushi-random-radar]

Top 10 Must-Have Qualities of a Leading Event Management Agency

It's critical to look for companies that specialize in crucial areas that guarantee event success when selecting the ideal event management partner. The ability to tailor every element of an event to your brand's goals, a strategic vision, and in-depth industry knowledge are among the top 10 qualities of a remarkable event management company. They concentrate on producing quantifiable ROI, cultivate excellent vendor relationships, and pay great attention to detail. A top agency also has the reach and resources to manage events across multiple locations with ease, embraces a tech-savvy approach, encourages creativity and innovation, and is ready for any crisis. These characteristics are what distinguish the top event management companies, enabling them to craft remarkable experiences customized to their clients' objectives and needs.

Top 10 Must-Have Qualities of a Leading Event Management Agency

Choosing the right event management agency can make all the difference in crafting an unforgettable experience. Here are the top 10 characteristics that set the best agencies apart:

Strategic Vision Top agencies don’t just execute events—they develop strategies that align with your brand and objectives. They take the time to understand your goals, audience, and desired outcomes to deliver a comprehensive plan.

Industry Expertise A hallmark of top agencies is their deep industry knowledge. They’ve likely handled a wide range of events, from product launches to corporate conferences, giving them the insight to anticipate challenges and ensure smooth execution.

Customization Tailored experiences are key to impactful events. The best agencies customize everything—from branding and messaging to entertainment and hospitality—to reflect your unique identity and objectives. For instance, for a tech company’s product launch, they might design a futuristic theme and use augmented reality demos to wow the audience.

Attention to Detail From planning to execution, top agencies are meticulous in ensuring every detail aligns with the client’s vision. This attention to detail extends to event designs, décor, branding, and overall delivery.

Strong Vendor Relationships Top-tier agencies have access to a network of trusted vendors, which gives you access to high-quality services and competitive pricing. Whether it’s caterers, AV techs, or venues, these strong partnerships make your event exceptional.

ROI Focus Agencies that prioritize ROI help you measure event success through data-driven methodologies. By tracking KPIs like lead generation and brand exposure, they demonstrate how your event contributes to business growth.

Crisis Preparedness Leading agencies are always prepared for the unexpected. They have crisis management plans and trained personnel to address potential disruptions, ensuring the event runs smoothly no matter what arises.

Tech-Savvy Approach In the age of digital transformation, top agencies embrace technology like interactive apps, virtual reality, live streaming, and more. This tech-forward approach amplifies engagement and extends the event’s impact.

Creativity and Innovation Great agencies are always pushing the envelope to make each event unique. From interactive experiences to unconventional venues, they innovate to ensure your event stands out.

Reach and Resources Top event management agencies have the resources and connections to execute events anywhere, ensuring smooth operations regardless of location. Their ability to manage logistics and adapt to different cultural contexts is a huge advantage for global events.

Conclusion When looking for a top event management agency, consider one that goes beyond just executing events. The best agencies offer creative, strategic, and tailored solutions that align with your brand and business goals. If you're seeking an experienced event management company in Delhi NCR, Channel Technologies is here to help craft unforgettable corporate experiences.

Get in touch with us today to elevate your next event!

[sendcrux]

Boost Your Outreach with the Best Cold Email Automation Tool in the USA

In today’s competitive business landscape, effective communication is key to building relationships and driving sales. One powerful method for achieving this is through cold email automation. By leveraging advanced tools, businesses can streamline their outreach efforts, save time, and improve response rates.

Why Cold Email Automation?

Cold email automation is essential for scaling outreach efforts. Instead of manually sending emails to prospects, automation tools handle this task efficiently, allowing you to focus on crafting compelling messages and targeting the right audience. This not only boosts productivity but also ensures that your emails reach a wider audience.

Choosing the Best Cold Email Automation Tool

When selecting a cold email automation tool in the USA, consider the following features:

User-Friendly Interface: The tool should be easy to use, with a clear dashboard and intuitive features.

Customization Options: Look for tools that allow you to personalize your emails, which is crucial for engagement.

Analytics and Reporting: Comprehensive analytics help you track open rates, click-through rates, and responses, enabling you to refine your strategy.

Integration Capabilities: Ensure the tool can integrate with your existing CRM and other marketing platforms.

Best SMTP for Cold Email

To maximize the effectiveness of your cold email campaigns, it’s crucial to use the best SMTP (Simple Mail Transfer Protocol) for cold email. A reliable SMTP service ensures your emails are delivered promptly and securely, reducing the risk of your messages ending up in spam folders. This enhances deliverability and ensures your outreach efforts are not wasted.

Benefits of Using an Email Marketing Platform

An email marketing platform that includes cold email automation and the best SMTP for cold email provides several benefits:

Efficiency: Automate repetitive tasks and manage large-scale email campaigns with ease.

Personalization: Tailor your messages to individual recipients, increasing the likelihood of engagement.

Scalability: Handle a growing list of contacts without compromising on quality or performance.

Conclusion

In conclusion, boosting your outreach with the best cold email automation tool in the USA is a smart strategy for any business looking to expand its reach and drive sales. By leveraging the right tools, including a reliable SMTP service and a comprehensive email marketing platform, you can enhance your email campaigns and achieve better results. Start automating your cold emails today and watch your outreach efforts soar.

Visit: www.sendcrux.com

[dheerajpansare]

Cracking the Code: Boosting Email Engagement for B2B Marketers

Enhance your email marketing campaigns with our infographic, "Cracking the Code: Boosting Email Engagement for B2B Marketers." This visual guide reveals proven strategies to increase engagement, including audience segmentation, compelling content creation, and timing optimization. Learn how to transform your email communications into powerful tools for connecting with your audience and driving conversions. Perfect for B2B marketers, these insights will help you elevate your email marketing game. For more expert tips and resources, visit Arkentech Solutions!

[tolkiens]

need ur fave songs on brat asap <3

#1 track is B2b! also really love apple, 365, everything is romantic, rewind, hello goodbye, guess (close enough welcome back human after all era daft punk), mean girls (i rlly love that piano break also this 100% would've been the og gossip girl if it dropped back then!)

[beingmash]

Best Social Media Management Services in Pune 2024, Are your social media efforts not meeting expectations? Now more than ever, social media is a “pay-to-play” environment that requires every resource you have a coherent action plan, 100 percent commitment, and a well-defined budget.

In addition to organic reach, getting content in front of your target audience can be a challenge without shelling out money on advertising, whether for an ongoing campaign or a one-time sponsored post.

To maximize your online presence, BeingMash Internet Marketing Agency integrates social media management Services in Pune into your overall marketing strategy.

The right Facebook or Instagram management Services can attract, nurture, and convert followers into loyal customers.

The social media management campaigns our team has implemented and monitored for our small business, corporate or franchise clients are proof of this. Read More

[makuojinanwa]

How To Create A Content Marketing Strategy For Your SaaS Business

Whether you're starting conversations that engage your target audience, sharing information that positions your SaaS business as an industry leader, or simply drumming up business for your SaaS product, you need an effective SaaS content marketing strategy.

Why you may ask?

Because 63% of customers cite web pages during their evaluation process. And on the average, companies that blog receive 434% more indexed pages. If, on an industry-wide scale, you have nearly 10 times more leads from long form blog posts than short ones, then content marketing is a priority if you want to grow your SaaS business long term.

In this guide, we'll discuss SaaS content marketing strategy. And by the end, you'll know what content strategy is, why you need one and when to apply it. Then you'll get a step-by-step process of creating a content strategy unique to your SaaS business.

Defining SaaS Content Strategy

If you don't understand content strategy, we'll explain what it is before we get to the why and when.

So what is content strategy?

Content strategy is simply all the content processes a business employs to get prospects to buy their product or service. There's

#Audience Research

#Business Model

#Content Ideation

#Media Platforms

#Content Creation

#Distribution &

#Evaluation

And as a SaaS business owner, SaaS content strategy is simply a content strategy that accounts for your SaaS business model.

SaaS companies like Canva, Buffer and HubSpot have executed robust content marketing strategies that have scaled their lead generation and subscription efforts.

Specifically, Grammarly has a blog that educates their readers on writing styles and technique. Their blog has over 100,000 subscribers and their content has over 5 million views.

These readers get freemium access to their editing tool. They number 30 million users. And a good number of these readers end up paying for their editing software.

As a SaaS business owner, you can aim for similar success, cheap and exponential business growth, with an effective SaaS content strategy.

Benefit Of SaaS Content Strategy

Focus stands out amongst content strategy benefits like exponential growth and cheap lead generation. Joe Pulizzi stressed the importance of content strategy and expanded on focus as a SaaS content strategy benefit when he said this…

"We need to create a business strategy for our content. That means saying no to many channels and content types, and focus on where we can build an asset, an audience, overtime."

- Joe Pulizzi

A good SaaS content strategy saves time and energy that would otherwise be spent talking to the void. Strategy quickly gets you closer to what works. By studying your target market, you discover not just what to say, but where and when to say it.

Let's take HubSpot for instance here.

HubSpot's blog posts are comprehensive guides to unlock business growth via sales and marketing. Their blog content has a strong bias towards explaining theories and practices. But on their Instagram page, we observe something different. Content is more conversational and personable. Learning takes a back seat to experience and entertainment.

Their blog readers and Instagram followers are different. And even when these audiences overlap, we see different attitudes for different platforms. And in this case, the same lead is in a different mindset depending on which platform they consume HubSpot's content.

We can see that HubSpot's approach to content creation and distribution considers platform culture when talking about the same topics. These content strategy insights come from studying market behavior on search engines and different social media platforms.

So now they don't have to work mindlessly. They have knowledge and a plan on how to use relevant content to generate leads and sales.

This is the process of creating a content strategy and you can do the same for your SaaS business.

When To Use SaaS Content Strategy

From time to time, I find founders and aspiring entrepreneurs asking when to use content strategy in their business.

My answer?

Start as soon as you can. In fact, you should have started yesterday even if you don't have a product or market. Surprised? Let me explain.

Early Stage SaaS Companies

You see, a content strategy is valuable because of what it makes you do. You can't have a strategy to engage a market if you first don't know your core service or product, and who would need your offer.

Say you're a digital marketer helping e-commerce stores increase website traffic. And you hope to sell software services to e-commerce store owners in the future. You could use a content strategy where you document your process of helping e-commerce websites grow their traffic.

Now you're engaging your market while figuring out other problems they may have that would be worth a SaaS tool. Before UberSuggest, Neil Patel ran his digital marketing blog for many years. He offered educational content to digital marketers and online entrepreneurs on how to grow their businesses. Now his SaaS tool, UberSuggest, helps entrepreneurs with keywords for their content marketing efforts.

Established SaaS Companies

On the other hand, established SaaS businesses can improve the value of their business by having another option to generate leads and sales. Outbound processes like cold calling and emailing can be effective and sustainable. But adding inbound processes like content marketing to the mix increase lead gen options and strengthens outbound processes too.

Regardless of where you are in your SaaS journey, creating a good SaaS content strategy keeps you in touch with your product and market.

Now having understood what a SaaS content strategy is and can do, let's get into the weeds of creating one.

Defining Your Market

All effective SaaS content strategy starts out with a defined market. As a SaaS business owner, ask yourself these questions…

Who needs what you sell?

Why do they have this need?

What would they feel like when said need is satisfied?

What else do they do outside finding said satisfaction?

These questions give you an opportunity to understand your market. Say you sell business software to freelance writers and content creators. Freelance writers and content creators need high paying clients and commercial success with their audience respectively.

But is that all?

It isn't. Dig deeper.

For a freelance writer, higher paying clients mean

Reduced Anxiety

Meaningful Work &

Time Freedom

And for the content creator, a profitable product they own means

Income Stability

Creative Freedom &

Work Satisfaction

As an owner of your business software, you now know what your editing or invoice software actually means to your market. You know their needs and what they'll feel like when satisfied.

So it's time to find them.

SaaS Content Strategy Platforms

We've answered the above questions for your hypothetical software business except for what content creators and freelance writers do outside their core jobs.

Answering the last question brings up more questions…

Do they consume business content from online gurus?

Do they take courses from fellow writers and bloggers?

What about search and social groups where they interact with fellow content creators and freelancers?

Remember, we're trying to find out their hangout spots online. So wherever they spend their time online is a potential content strategy platform. Content strategy platforms are places that shape your tone and approach to creating engaging content that converts prospects.

You can speak with your customers to get an idea of how they spend their online hours when they're not working. Of course you can't go around asking awkward questions like

'Where do you spend your time online?'.

Instead, you can say something like

'What's your most inspiring piece of educational content in the last 2 months?'

'Who's making content that gets you excited?'

'What obstacles do you face that often hinder your productivity?' (By the way, whoever is offering courses or creating content to solve that problem is a potential content strategy platform.)

Get a list of these content strategy platforms and go to work studying your market. You'll find yourself in reddit channels, comment sections of Instagram accounts and YouTube channels. You'll pick up Twitter trends and read blog comments.

Before long, the picture of your market becomes clear. You'll be full of content and distribution ideas for your content marketing campaign. Your SEO keyword search would be much more robust instead of staring at keyword software charts with frustration.

Back to our hypothetical software business. Your market research would take you to content strategy platforms like Ali Abdaal, Dan Koe, Zulie Rane, Gary Vee and Roberto Blake. These creators serve the typical content creator and freelance writer. Observe how they talk and what they talk about in the comment sections of these influencer accounts.

Now you know exactly what your market wants and you know how to create content for them.

It's time to engage and convert.

Engaging And Converting Your Audience

Many SaaS companies get it right up to this point but skid off track at this crucial bend. They lose because they want to engage their prospects on the company's terms. Don't make that mistake.

Remember our earlier conversation about HubSpot's approach to their blog and Instagram accounts?

Good.

They observed that business owners on search engines such as Google, have search intent to learn about new information and products to solve business problems. So HubSpot's blog attracts them with big prominent blog titles and small author bylines.

Blog Titles

Picture of HubSpot's SERP

Blog Titles and Author Bylines

Picture of HubSpot's Blog Post

You get the sense that it's ideas first before people. On the other hand, business owners and professionals who want to unwind while being social on Instagram, dictate HubSpot's Instagram approach to content creation. Here, social interaction and entertainment are priority over ideas and education.

Personality Over Theory

Picture of HubSpot's Instagram account

It's not enough to create content, you have to do so native to each platform. This is where strategy bleeds into tactics. Let's talk team building.

Building A Content Team

Having understood what it takes to create a practical SaaS content strategy, it's time to roll up your sleeves and get to tactics. You could start solo but at some point, you'd need to build a team.

We'll examine 4 factors that determine the success of your team. They're

Vision

Roles

Collaboration &

Accountability

We'll begin with vision.

Vision

Your vision is volume and creativity. You have a SaaS content strategy and ideas to engage your prospects. But to get results, you need to create and distribute as much content as possible.

We're talking 20-30 social media posts daily with at least 3-10 social engagements per post. Write blog posts, record podcasts and YouTube videos on a daily basis. Repurpose your long form posts for social. You want to find what sticks.

This is hard work but that's the real secret to content marketing success.

Especially at the beginning, you have to find out what actually works. So volume and creativity is the vision when hiring a content marketing team. At such volume, in 3-5 years, you'll evaluate content activity and do more of what engages your market. And consistent sales roll in.

There are no shortcuts to this game. It's not a sprint or a marathon, it's both. The long hard road is the easiest and shortest one. Get to work. As entrepreneurs, we instinctively understand that outbound processes like cold calling are a numbers game but we don't apply it to content marketing.

There are so many intangible content marketing skills that can only be mastered via the fire hose approach. So when building your content marketing team, your overarching vision is that big is better.

Roles

You want big and better, so it's time to get you a content marketing team who can achieve your goals. I'd say that there are 3 major content marketing roles.

Director

Manager &

Creative

When you were creating your content marketing strategy for your hypothetical SaaS company, you played the director role. In addition to setting the vision for content strategy, a director of content analyses and adjusts content efforts to achieve customer and company goals.

The manager is in charge of content production and adjacent processes. They hire creatives, supervise them and build systems that guarantee the right flow of content creation and distribution.

Creatives create content assets, engage with professionals within your business and prospects via content strategy platforms. They also collaborate with both manager and director to improve their creative processes.

Collaboration

Team collaboration with each other and the larger organization decides success. On the director level, they have to find a balance between customer satisfaction and company goals.

When creating a content strategy, these 2 criteria guide the content strategy process. Many times, the director is the link between C-suite and the content marketing branch of the company.

The manager, in many ways, is the middleman. They make strategy, from the director, and tactics from creatives, align. Giving strategy legs, and tactics direction, leads to a successful conveyor belt of content assets and development of customer-company relationships.

Creatives who collaborate effectively with their managers, get to do meaningful and result-driven work.

Accountability

Accountability is probably the only way to see through projects. We'll look at 3 ways to hold both you and the team accountable for your roles.

I. Set Realistic Goals

At the beginning you want the team to start with small achievable goals. A social media content creator who hasn't done more than 5 posts a day shouldn't start their first day on the job creating 30 social media posts daily.

II. Set General Guidelines And Standards

Something as simple as adequate communication during work hours should be basic. Team chats and emails shouldn't be left unattended for 3 days without prior notification of a new development. Team members should attend meetings.

III. Assign Specific Tasks To Individual

A good example here would be creatives being in charge of content creation and distribution. They're not responsible for engagement results. That's the responsibility of the manager and director.

Conclusion

As we draw this guide to a close, it's important to note that content marketing strategy will always be worth its business results. And since ever-changing markets affect business results, you'll always have to evaluate your tactics and strategy.

At the beginning of your content marketing efforts, a strategy, content schedule and distribution map, should be the goal. It isn't about the number of views as it's about the number of content pieces you create. And that's why volume is important.

A year or 2 into this flurry of activity, all content strategy platforms would show noticeable patterns of engagement. Some content pieces would have more engagement than others. This is where evaluation comes in.

Ditch what doesn't work and do more of what does. Scaling what works at this point would grow views and traffic. Just as we discussed, content marketing strategy is the first in a series of steps to generate leads and sales for your business.

If you have further questions about SaaS content strategy or content marketing in general, leave a comment below and it'll be addressed.