#augmented reality Florida company

[shormako]

How Can an Augmented Reality Company Transform Your Business?

In an increasingly competitive market, businesses are always looking for innovative ways to stand out and attract customers. One technology that’s making waves is augmented reality (AR).

While it’s commonly associated with entertainment, AR has practical applications for a variety of industries. By working with an augmented reality Florida company, you can tap into this cutting-edge technology to transform how your business interacts with customers and drives growth. 

According to AR market research, “The global AR market is expected to exceed $50 billion by 2024, showing its rapid growth and increasing influence across various industries.”

Well, let’s explore the many ways AR can benefit your business and why it’s a smart investment in Florida’s competitive market.

Benefits of Partnering with an Augmented Reality Company

Discover how partnering with an augmented reality (AR) company can transform your business. Let’s learn the key benefits of integrating AR technology, from enhancing customer engagement to improving brand experiences, and how it can give you a competitive edge in today's digital landscape:

Enhancing Customer Experience

One of the main reasons businesses use augmented reality in Florida is to improve the customer experience. AR creates interactive, immersive experiences that engage users in ways traditional methods can’t.

By blending the digital world with the physical, AR allows customers to visualize products, explore environments, and interact with brands in a more engaging and memorable way. AR creates a fun, hands-on experience that makes shopping more enjoyable and increases customer satisfaction. 

Boosting Engagement and Brand Awareness

When your business uses cutting-edge technology like AR, it grabs people’s attention. AR is still a relatively new concept for many, so incorporating it into your business strategy can set you apart from competitors.

Whether you’re using AR in marketing campaigns, events, or product launches, it helps capture attention and create memorable experiences.

Increasing Sales and Reducing Returns

Augmented reality can directly impact your bottom line by boosting sales and reducing returns. For example, when customers can virtually try products before buying, they’re more likely to make informed decisions.

In industries like fashion or home decor, customers often hesitate because they’re unsure how a product will look in real life. AR eliminates this guesswork.

Improving Training and Education

Businesses that require employee training or education can benefit significantly from augmented reality. AR allows for interactive, hands-on training experiences without the need for real-world equipment or risks.

For example, medical professionals can practice surgeries using AR, or mechanics can learn to repair complex machines without physical tools.

Transforming Marketing Campaigns

If you’re looking for a way to take your marketing campaigns to the next level, AR is the solution. Augmented reality in Florida allows you to create interactive advertisements that people can engage with on their smartphones or tablets.

For example, you can create AR ads where users scan a QR code and watch a 3D model of your product come to life right in front of them.

Standing Out in the Florida Market

Florida is a dynamic and competitive market, and using AR can give your business a distinct advantage. As more industries in Florida adopt this technology, it’s essential to work with a local augmented reality Florida company that understands the needs and preferences of the state’s consumers. 

These companies can tailor AR experiences to suit your business’s unique goals and the demands of Florida’s diverse population.

Conclusion

Augmented reality in Florida is more than just a trend—it’s a powerful tool that can transform how your business operates and engages with customers. From improving customer experiences and increasing sales to enhancing training programs and marketing efforts, AR offers countless benefits.

If you’re ready to explore how this technology can work for your business, consider partnering with an augmented reality Florida company. 

Unlock your business’s full potential with BrainSell Services! Their expert team provides tailored strategies to boost sales, streamline operations, and enhance your marketing efforts. Call them to learn more about their services!

[kollegewinterscheidt]

This day in search marketing history: February 10

Google refreshes Page Layout Algorithm

In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm.

The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.

Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads.

Also on this day

YouTube reveals 2022 roadmap for shopping features, Shorts and more

2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app.

Google officially displays years in business in local pack

2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation.

In-SERP lead forms convert Google Ads users without a click-through

2021: Google Ads announced its updated lead form extension, which pops up a form directly from a click on an ad in search, Video, and Discovery. 

Google Search Console adds review snippets performance, enhancement and testing reports

2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool.

How to use Google’s new price competitiveness report in Merchant Center

2020: You could see how your product pricing compared to your Google Shopping competitors.

Facebook buys AR startup building a 1:1 digital map of the physical world

2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR.

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company.

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google

2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark.

Here’s how Google’s own ads impact bids & pricing in AdWords auctions

2017: Google took steps to minimize the impact of its ads on CPCs, but advertisers paid as if Google didn’t win its ad positions, not as if Google didn’t bid at all.

Google Data Studio beefs up AdWords MCC integration

2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

Florida court: Google permitted to delist sites regarded as spam under First Amendment

2017: Google was sued under various federal and Florida state statutes, basically for unfair competition.

Search in Pics: Google vintage office, embedded wall offices & hamburger bean bag

2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

2016: Links would no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

Google Introduces Rich Medical Content Into Knowledge Graph

2015: Users would soon see deeper health information for more than 400 conditions.

Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

2015: With a few exceptions, the top jewelry advertisers on Google relied heavily on product listing ads (PLAs) in the weeks ahead of Valentine’s Day.

After Nine Years, Google’s Udi Manber Moves On

2015: Manber was VP of Engineering at YouTube. Previously, he had been in charge of search products at Google.

Bing Ads Auction Insights Now Available Globally

2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments

2014: Cutts answers the question: “Should I correct the grammar of comments on my blog?”

A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo

2014: Visa appeared to be the only major Olympic sponsor to have made Tumblr its Olympic content hub.

Microsoft Testing “Bing Saves” Search Bookmarking Feature

2014: It was a way to click and bookmark a search result for later retrieval from a personal Microsoft account.

Bing Beats Google With Bitcoin Conversion Tool

2014: Bing announced that people can search for the current rates, such as [one dollar in bitcoin].

How One SEO Consultant’s Near Death Experience United The SEO Community

2014: Dana Lookadoo wrote: “Whatever the future holds, I’m ready for it, but I know without a doubt that I won’t be alone!”

Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

2012: Google added placement exclusion lists and list suggestions.

Google Moves Away From Large Navigation Drop Down Menu

2012: Most of the main search options were back at the top, placing the less “important”’” search options in a more menu.

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem

2012: The “Spreading Romney” site appeared in the top results on Google and Bing in a search for [romney].

Search In Pics: Google Sugar Cube, Yahoo Valentines & Chrome M&M’s

2012: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Operators In Instant, Profiles In Navigation & AdWords URL On Description Line

2011: At least three new changes to search results Google had implemented or was testing.

Live Blogging Google’s ThinkMobile Event

2011: Google had seen a 400% increase in mobile searches over the past year.

How Much Will Google Pay for Twitter?

2011: Nothing nearly as close to what Elon paid for it…

Bing Results Get Localized & Personalized

2011: Bing started delivering personalized listings depending on a searcher’s location or past search history, just like Google had already been doing for several years.

Foursquare Sets Super Record During Big Game

2011: It saw 200,000 check-ins.

Mapquest Introduces Transit, Walking Directions

2011: Playing catch-up to Google and Bing.

Google Buzz: The Good, Bad, & Ugly Reactions

2010: “Google Buzz was announced to widespread derision.” (Accurate.)

Policy Change: Advertise Pharmaceuticals On Google AdWords

2010: Only VIPPS and CIPA certified pharmacies would be allowed to advertise and pharmacies could only target ads within their country.

Google May Be Sued By Russia’s Quintura Over Wonder Wheel

2010: Quintura held 8 patents on the technology.

They’re Back: AP Stories Reappear In Google

2010: Thus ending a nearly seven-week absence.

Google To Develop Superfast “Experimental Fiber Network”

2010: Google? Fiber? Ah, Google FIber!

ComScore Releases January Search Numbers (Bing Gains) & Year In Review

2010: Meanwhile, Hitwise Announces January Search Market Share Numbers.

Scoring Super Bowl 2010 Commercials: How’s the Search Visibility?

2010: Better in general. But there was less integration between the commercials and the web.

Google Launches AdSense For Mobile Search

2009: It gave carriers and publishers a quick way to embed a Google search box on their mobile sites.

Yahoo Tries To Be Google With Holiday Search Ad Bar For Valentine’s Day

2009: If you conduct a search at Yahoo on [valentine’s day] or other related search terms, you would see a horizontal search bar with hearts for the special day.

Google Wants To Save You Money On Electricity

2009: Google was testing software that would help people better manage their home electricity use and reduce energy loss and inefficiency.

Yahoo oneSearch Shortcut Adds Auto-Location, Search Assist & More Availability

2009: Enhanced Search Assist that incorporated the user’s recent search history was added.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

< February 9 | Search Marketing History | February 11 >

Add Search Engine Land to your Google News feed.    

Related stories

New on Search Engine Land

<![CDATA[ @media screen and (min-width: 800px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:770px; min-height:260px; @media screen and (min-width: 1279px) #div-gpt-ad-3191538-7 display: flex !important; justify-content: center !important; align-items: center !important; min-width:800px!important; min-height:440px!important; ]]>

About the author

Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Read more here https://www.hotfrog.hk/company/1421248156897280

[anthonyschupp]

The Future of Luxury Transportation: Anthony Schupp’s Predictions and Plans

As the founder of Sunset Express, a premier luxury transportation company in Clearwater, Florida, Anthony Schupp has his finger on the pulse of the industry. With years of experience and a keen eye for emerging trends, Anthony shares his insights and predictions for the future of luxury transportation, along with his plans for keeping Sunset Express at the forefront of this evolving landscape.

Increased Demand for Personalized Experiences

Anthony predicts that the demand for highly personalized transportation experiences will continue to rise. Clients are no longer just looking for a ride; they want an experience tailored to their specific needs and preferences.

“People want more than just luxury—they want an experience that feels unique and personalized to them,” Anthony explains. “At Sunset Express, we’re focusing on customizing our services to meet these expectations, whether it’s through tailored amenities, personalized routes, or bespoke event transportation.”

2. Sustainability and Eco-Friendly Options

Sustainability is becoming increasingly important across all industries, and luxury transportation is no exception. Anthony foresees a growing emphasis on eco-friendly vehicles and practices.

“Clients are becoming more conscious of their environmental impact,” he says. “We’re planning to incorporate more eco-friendly vehicles into our fleet and adopt sustainable practices to meet this demand.”

By investing in hybrid or electric vehicles, Anthony aims to offer luxurious transportation options that align with the growing trend towards sustainability.

3. Technology Integration

The integration of advanced technology into transportation services is another trend Anthony sees shaping the future. From smart booking systems to enhanced in-car entertainment, technology will play a significant role in improving the client experience.

“Technology is transforming how we interact with our clients,” Anthony notes. “We’re looking to implement more tech-driven solutions to improve convenience and create a more seamless and enjoyable experience.”

These innovations include mobile apps for easier booking, real-time tracking, and even augmented reality features to elevate the passenger experience.

4. Expansion and Diversification

As part of his future plans, Anthony Schupp envisions expanding Sunset Express’s reach and diversifying its services. This could involve broadening the geographic area the company serves or adding new types of vehicles to the fleet.

“We’re always looking for ways to grow and adapt,” he says. “Our goal is to expand our footprint while maintaining the high standards of service our clients expect.”

Conclusion

Anthony Schupp’s vision for the future of luxury transportation is rooted in personalization, sustainability, technological innovation, and strategic expansion. By anticipating and adapting to these trends, he plans to keep Sunset Express at the cutting edge of the industry, ensuring that it continues to deliver exceptional, future-focused experiences to its clients.

[jcmarchi]

Universal Orlando Confirms Three Super Nintendo World Rides, Including Jumping Donkey Kong Coaster

New Post has been published on https://thedigitalinsider.com/universal-orlando-confirms-three-super-nintendo-world-rides-including-jumping-donkey-kong-coaster/

Universal Orlando Confirms Three Super Nintendo World Rides, Including Jumping Donkey Kong Coaster

Universal Orlando Resort has released a new video detailing what to expect at its Florida-based Super Nintendo World when it opens as a land in its Epic Universe theme park next year. In it, the company confirms the land will have three rides, including the Donkey Kong Mine Cart Madness coaster that’s expected to open later this year in Osaka, Japan’s Super Nintendo World. 

The video includes digital fly-overs of the park, showing viewers what it will look like when it opens next year. If you’ve seen Super Nintendo World in Japan, this park looks nearly identical, with both the Donkey Kong Country (and mine cart coaster) section and the Mushroom Kingdom with Peach’s Castle, Mt. Beanpole, the Mario Kart: Bowser’s Challenge augmented-reality ride and Yoshi’s Adventure dark ride. 

Check it out for yourself in the new Super Nintendo World overview video below: 

[embedded content]

As you can see, the Donkey Kong Mine Cart Madness coaster will feature state-of-the-art track technology that allows it to create the illusion that riders will actually jump off the tracks, just like in the Donkey Kong Country games. 

Like in Hollywood’s Super Nintendo World, which does not have the Yoshi’s Adventure ride or the Donkey Kong expansion as a result of space at the location, and Osaka’s Super Nintendo World, guests can purchase Power-Up Bands to play in interactive Key Challenges to earn coins and more. Plus, returning locations like the Toadstool Cafe restaurant and more will be at Orlando’s iteration of the park. 

Here’s a look at some of the locations to expect when Universal Epic Universe opens next year: 

For more details about the park, read Game Informer’s breakdown of everything coming to Epic Universe next year. After that, check out photos from our visit to Japan’s Super Nintendo World, and then watch this vlog of our day at the theme park. 

Are you excited for Epic Universe and Orlando’s Super Nintendo World? Let us know in the comments below!

[yourmobileadspartner]

Digital innovations are bringing about a lot of change in the Out-of-Home (OOH) advertising space and are changing the way that companies interact with their clientele. The Digital Out-of-Home (DOOH) advertising market is expected to reach a value of $45 billion by 2024, and global investment in this sector is expected to total $42.4 billion. For the advancement and innovation of the sector, this is a significant moment. Recognizing the Effects of Digital Out-of-Home (DOOH): The rise of Digital Out-of-Home (DOOH) advertising is changing the OOH marketing landscape by giving marketers new ways to run focused campaigns across many channels. Presenting clients with immersive experiences and dynamic content is possible for marketers thanks to the enhanced creativity and engagement that comes with the shift to digital media.

Examining the Role of Mobile Billboards in Modern Advertising: In the realm of out-of-home (OOH) advertising, mobile billboards retain their indispensable status, harnessing cutting-edge targeting capabilities and leveraging emerging technologies such as augmented reality (AR) and virtual reality (VR). These platforms provide advertisers with flexible avenues to communicate and curate personalized experiences for their target audiences.

Strategic Imperatives for Effective Campaigns: Navigating the dynamic terrain of digital out-of-home advertising necessitates the adoption of data-driven strategies and the optimization of mobile billboard routes. In this ever-evolving landscape, adeptness in crafting succinct messaging and seamlessly integrating offline marketing approaches with DOOH initiatives is paramount.

Embracing Technological Innovation: Remaining competitive in the dynamic OOH industry mandates a keen awareness of technological advancements. By embracing innovation, advertisers can craft memorable campaigns that resonate with audiences in major urban centers such as Los Angeles, New York, Chicago, Washington DC, Miami, Florida, Charlotte, North Carolina, and throughout California, seizing opportunities as they arise and adapting to evolving consumer preferences.

Considering the Future Outlook: In conclusion, advertisers poised to embrace innovation and adapt to the evolving landscape of out-of-home advertising will find abundant opportunities in 2024. By harnessing digital platforms and leveraging strategic insights, businesses can effectively engage consumers across diverse regions, forging authentic connections and achieving substantial results.

[information-blog-ooh]

Considering the Out-of-Home Advertising Market Dynamics for 2024 Major changes in out-of-home (OOH) advertising are being driven by digital innovations, which are changing the way consumers and companies connect. The business is expected to expand significantly as 2024 draws near, surpassing $42.4 billion in global spending. One of the main forces behind this growth is the expanding digital out-of-home (DOOH) advertising sector, which is predicted to reach a value of over $45 billion. The Significance and Development of Digital: The advent of Digital Out-of-Home (DOOH) advertising is revolutionizing the OOH business by providing advertisers with new avenues for targeted campaigns across many channels. The move to digital platforms has created greater opportunities for innovation and engagement, enabling brands to offer their audience dynamic content and engaging experiences. Utilizing Portable Billboards: Mobile billboards are still significant in the out-of-home advertising space because they provide sophisticated targeting possibilities and cutting-edge technology like augmented reality (AR) and virtual reality (VR). These platforms give marketers an adaptable way to interact with their target audience in a meaningful way. Important Points to Bear in Mind: To fully utilize the potential of digital out-of-home advertising, advertisers are encouraged to use data-driven decision-making procedures and optimize mobile billboard routes. Success in this dynamic environment depends on crafting concise messaging and integrating offline marketing strategies with DOOH initiatives. Taking on Pioneers: Staying abreast of technological advancements is crucial for maintaining a competitive edge in the dynamic out-of-home advertising industry. By embracing innovation and grabbing new opportunities, advertisers can create distinctive campaigns that resonate with consumers in big cities like Los Angeles, New York, Chicago, Washington DC, Miami, Florida, Charlotte, North Carolina, and throughout California. Looking Ahead: In conclusion, there will be plenty of interesting chances for advertisers in 2024 if they embrace innovation and adapt to the shifting dynamics of out-of-home advertising. By utilizing strategic insights and investigating the possibilities of digital platforms, companies can successfully interact with customers across all regions of the country.

#OOH #OutOfHome #CMU

[decorosoft01]

Unleashing Success: Decorosoft - The Premier Digital Marketing Agency in Florida

In the bustling landscape of digital marketing, where every click counts and every impression matters, businesses need a trusted partner to navigate the complex terrain of online visibility and brand recognition. Enter Decorosoft, the beacon of excellence in the realm of digital marketing agencies, particularly renowned in the vibrant state of Florida. With a blend of innovation, expertise, and a client-centric approach, Decorosoft stands tall as the go-to choice for businesses seeking to dominate the digital sphere. Let's explore why Decorosoft is hailed as the best digital marketing agency in Florida.

Driving Results Through Strategic Vision

At the core of Decorosoft's philosophy lies a commitment to delivering tangible results through strategic vision and meticulous planning. Their team of seasoned marketers combines industry insights with data-driven approaches to craft customized strategies tailored to each client's unique goals and objectives.

Whether it's increasing website traffic, improving conversion rates, or enhancing brand visibility, Decorosoft leverages a diverse arsenal of digital marketing tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, and more. By aligning every campaign with the client's business objectives, Decorosoft ensures that every marketing dollar spent delivers maximum ROI.

Innovation and Adaptability in a Dynamic Landscape

In the fast-paced world of digital marketing, staying ahead of the curve is paramount. Decorosoft prides itself on its ability to innovate and adapt to ever-evolving trends and technologies. Their team of experts continuously monitors industry developments, identifies emerging opportunities, and incorporates the latest strategies to keep clients ahead of the competition.

Whether it's leveraging AI-powered tools for predictive analytics, harnessing the potential of immersive technologies like augmented reality (AR) and virtual reality (VR), or embracing new platforms and channels, Decorosoft is committed to pushing the boundaries of what's possible in digital marketing. By embracing innovation, Decorosoft empowers clients to stay relevant and thrive in an increasingly digital world.

A Holistic Approach to Client Success

At Decorosoft, success is not just measured in metrics; it's measured in the success stories of their clients. That's why they take a holistic approach to client success, going above and beyond to understand their needs, challenges, and aspirations. From the initial consultation to ongoing support and optimization, Decorosoft is committed to building long-lasting partnerships based on trust, transparency, and mutual respect.

Their collaborative approach ensures that clients are actively involved in the decision-making process, providing valuable insights and feedback that inform every aspect of the marketing strategy. Whether it's crafting compelling content, optimizing ad campaigns, or engaging with audiences on social media, Decorosoft works hand-in-hand with clients to achieve their goals and exceed their expectations.

A Legacy of Excellence and Client Satisfaction

With a proven track record of success and a portfolio of satisfied clients, Decorosoft has solidified its reputation as the premier digital marketing agency in Florida. From startups and small businesses to Fortune 500 companies, Decorosoft has helped clients across industries achieve their marketing objectives and drive sustainable growth.

Their dedication to excellence, unwavering commitment to client satisfaction, and relentless pursuit of innovation have earned them the trust and admiration of clients throughout Florida and beyond. With Decorosoft as your digital marketing partner, you can rest assured that your brand will not only thrive but soar to new heights in the digital landscape.

In conclusion, Decorosoft stands as a shining example of excellence in the realm of digital marketing agencies, particularly in the dynamic market of Florida. With a focus on strategic vision, innovation, and client success, Decorosoft continues to redefine the standards of digital marketing excellence, empowering businesses to achieve their goals and realize their full potential in the digital age.

[techpanda-it-services]

Elevate Your Mobile Experience : UI/UX Design Services in Florida 

In the dynamic landscape of mobile applications, where user engagement is paramount, the role of UI/UX design cannot be overstated. As the gateway to a seamless and enjoyable user experience, UI/UX mobile design plays a pivotal role in capturing user attention, fostering engagement, and ultimately driving the success of mobile applications. In the vibrant state of Florida, a wave of innovation is sweeping through the realm of mobile design services, bringing forth a new era of visually stunning and user-centric interfaces. This trend is not confined to Florida alone; we'll also explore the thriving UI/UX mobile design in California and Las Vegas.

Establishing the Foundation:

Before immersing ourselves in the flourishing UI/UX design scene unfolding in Florida, it's crucial to comprehend the underlying significance. UI design revolves around perfecting the visual elements of an application, guaranteeing an aesthetically pleasing and intuitively navigable layout. In contrast, UX design is committed to sculpting a comprehensive positive user interaction, elevating usability, accessibility, and overall satisfaction. Together, these components intertwine as the cornerstone of a prosperous mobile application.

Florida's UI/UX Design Renaissance

Florida is not only known for its beautiful beaches and sunny weather but is also emerging as a hotspot for UI/UX design excellence. The state is witnessing a surge in creative agencies and design studios dedicated to crafting captivating mobile experiences. From Miami to Orlando, the expertise of Florida-based UI/UX designers is reshaping the digital landscape. But the innovation doesn't stop there; California and Las Vegas are also experiencing a surge in UI/UX mobile design, adding to the collective excellence of the industry.

Tailored Solutions for Diverse Industries

One of the hallmarks of Florida's, California's, and Las Vegas's UI/UX design services is their ability to tailor solutions for diverse industries. Whether it's healthcare, finance, tourism, or e-commerce, designers in these regions understand the unique needs and challenges of each sector. This adaptability ensures that mobile applications not only look stunning but also cater to the specific requirements of their target audience.

Teamwork in Action: Crafting Success through Client-Designer Harmony

In the fast-paced realm of mobile design, thriving projects frequently emerge from a robust partnership between clients and designers. What distinguishes the UI/UX mobile design services in Florida, California, and Las Vegas is their collaborative ethos, where designers actively engage with clients to grasp their vision, objectives, and target audience. This ensures that the result not only meets but surpasses expectations, embodying the essence of their effective collaboration.

Cutting-Edge Technologies and Trends

Staying ahead in the field of UI/UX design requires a keen eye for emerging technologies and design trends. Designers in Florida, California, and Las Vegas are adept at incorporating the latest advancements, such as augmented reality, chatbots, and responsive design, into their creations. This commitment to innovation ensures that mobile applications designed in these regions are not just current but also future-proof.

Conclusion:

As the  demand for exceptional mobile experiences, the UI/UX design services in Florida and California, along with the UI/UX mobile design company in Las Vegas expertise of Techpanda in Las Vegas, stand as pivotal players surpassing expectations. These vibrant design communities, driven by innovation and collaboration, are reshaping the standards for mobile applications. Elevate your mobile presence today by choosing UI/UX design services flourishing in the Sunshine State, the Golden State, and the Entertainment Capital of the World. Explore the cutting-edge solutions offered by Techpanda and redefine your digital experience. Take the first step towards innovation – choose excellence, choose Techpanda.

For more details, visit - https://techpanda.asia/

[fragile-practice]

Humanity finds a way to ruin the moon and the cruelty of autonomous weapons

Week in Review: Oct 30th - Nov 5th

Welcome back! I'm slightly late this week, but happy to make it happen two weeks in a row.

Enjoy, and handle with care.

Technology

The AI Market is Firming Up Fast: Dbreunig.com; Drew Breunig

The AI market is becoming more competitive and challenging for new entrants as the requirements for building foundational AI models increase.

Breunig suggests that the AI market might be locked up by a few dominant players in a matter of months.

Note: Depending on whom you listen to, the recent wave of regulatory moves concerning AI may also be a big win for the early big-AI companies. The big companies can employ their armies of lawyers and compliance personnel to navigate regulatory hurdles in a way that smaller companies cannot.

India's lunar landing made a mess on the Moon – The Register; Laura Dobberstein

India’s Chandrayaan-3 mission, which landed on the Moon in August 2023, ejected and displaced over two tons of lunar dust in an area of over 100 square meters around the landing site.

The article notes that the dust disturbance could have implications for future lunar exploration and colonization, as it could affect the visibility, thermal environment, and surface chemistry of the moon.

Note: Who’s going to write this sci-fi novel: Humans turn the moon into a permanent dust cyclone in our attempts to exploit it?

NIST announces AI consortium to shape US policies – AI News; Ryan Daws

The National Institute of Standards and Technology (NIST) has formed a new consortium to support the development of innovative methods for evaluating AI systems and improving their safety and trustworthiness.

The consortium is part of the new U.S. AI Safety Institute, which is a response to the recent executive order on AI.

Autonomous weapons are the moral choice – Atlantic Council; Thomas X. Hammes

Hammes argues that it is morally imperative for the United States and other democratic nations to develop, field, and use autonomous weapons, as they offer advantages in speed, efficiency, and accuracy over human-operated weapons.

Hammes refutes the arguments of the anti-autonomy coalition, which claims that autonomous weapons are immoral, unaccountable, and violate human dignity, by providing counterexamples and evidence from military ethics and law.

Note: What horseshit. Willfully ignorant of the reality that war is rarely between similarly equipped nation states anymore. How much more willing will states be to use military means to try to force obedience from disenfranchised peoples or weaker countries when they can tell their population only the ‘other’ will have to die? Appalling.

What next for Apple Silicon on Macs? – COMPUTERWORLD; Jonny Evans

Note: What will the computing landscape be like in 5 years with everything increasingly turning to ARM? Will Windows-powered machines with Qualcomm’s desktop chips see the same performance per watt as Apple's? What happens if Apple starts cranking up the TDP on the M-series to compete? I can’t wait to find out.

The future of AI hardware: Scientists unveil all-analog photoelectronic chip – Tech Xplore; Tejasir Gururaj

Researchers from Tsinghua University, China, have developed an all-analog photoelectronic chip that combines optical and electronic computing to achieve ultrafast and highly energy-efficient computer vision processing, surpassing digital processors.

The chip uses a diffractive neural network to extract information from high-resolution light fields.

Chip would be relevant for tasks such as facial recognition, object detection, and image segmentation, and could enable new applications in biometrics, security, and augmented reality.

The Solar-Panel Backlash Is Here – The Atlantic; Andrew Moseman

Some states are discouraging the use of solar panels, despite the growing demand and supply of clean energy in the country.

California and Florida have imposed fees, taxes, or caps on solar customers, or reduced the compensation they receive for sending excess power back to the grid, making solar panels less affordable and attractive.

These policies are driven by the interests of utility companies, which fear losing revenue and control over the power market, and by the challenges of integrating solar power into the existing grid infrastructure, which is not designed to handle variable and distributed energy sources.

Note: It’s almost like…monopolies don’t care what their customers or the government wants?

Microsoft is improving its Xbox app for Windows handheld gaming PCs – The Verge; Tom Warren

Microsoft has started testing new updates to its Xbox app on Windows 11 that improve the experience on handheld devices and smaller screens, such as the Asus ROG Ally and the Lenovo Legion Go.

Note: My heart wants this form factor to be a thing. But history shows all: Windows mobile, windows touch for tablets (and Win 8?), whatever we’re calling Surface Duo… This must also fail.

The Landlord Tech Company That Turned Security Deposits Into a Monthly Fee – Motherboard; Matthew Gault

Rhino is a startup that offers to replace security deposits with monthly fees for renters, but also charges them more than they would get back from their landlords. It uses algorithms to determine the fees, which are based on factors such as credit score, income, and location, resulting in discrimination and inequality among renters.

Rhino is difficult to contact and cancel, and that it has partnered with landlords and lawmakers to make its service mandatory or preferred in some states, limiting renters’ choices and rights.

Note: Just gross. Stop it.

The Supreme Court seems stumped by two cases about free speech online – Vox; Ian Millhiser

Two cases are currently before the Supreme Court, O’Connor-Ratcliff v. Garnier and Lindke v. Freed, which involve government officials blocking constituents on social media platforms.

The cases raise questions about whether these platforms are public forums subject to the First Amendment, and whether the officials are acting in their official or personal capacities when they use them.

Justices are confused and divided on how to apply existing doctrines and precedents to the online context, and that they may avoid issuing a clear and comprehensive ruling on the issue.

Somebody Just Killed the Mozi Botnet - Dark Reading; Nate Nelson

The Mozi botnet, which infected Internet of Things devices and enabled distributed denial-of-service attacks and data exfiltration, was deactivated by a kill switch update in August 2023.

Nelson speculates that the update was either distributed by the original authors of the botnet or by the Chinese law enforcement, who arrested them in 2021.

The demise of the Mozi botnet could reduce the threat to the privacy and security of IoT device owners, but other botnets could emerge to fill the gap.

'Scarred Manticore' Unleashes the Most Advanced Iranian Cyber Espionage Yet – Dark Reading; Nate Nelson

Iranian state-sponsored threat actor Scarred Manticore has been spying on high-value organizations across the Middle East for at least a year, using a stealthy and customizable malware framework called Liontail.

Liontail uses memory-resident shellcode payloads and exploits undocumented functionalities of the HTTP.sys driver to evade detection and extract data from compromised Windows servers.

Scarred Manticore represents a significant improvement in Iran’s cyber capabilities.

Iran's MuddyWater Targets Israel in New Spear-Phishing Cyber Campaign – The Hacker News; Newsroom

Iranian nation-state actor MuddyWater has been linked to a new spear-phishing campaign targeting two Israeli entities to deploy a RAT.

MuddyWater uses a new file-sharing service called Storyblok to deliver a ZIP archive containing a malicious LNK file and an executable file that install the remote administration tool and displays a decoy document.

MuddyWater has been previously associated with destructive attacks against the Albanian government.

Boeing Breached by Ransomware, LockBit Gang Claims – Dark Reading; Becky Bracken

The LockBit ransomware gang claims to have breached Boeing and threatened to publish sensitive data

Boeing officials confirmed that the attackers had targeted some of its information systems, but claimed the breach did not affect flight safety.

UAE Bolsters Cyber Future With US Treasury Partnership, Collaborations Dark Reading; Dan Raywood

UAE’s Cybersecurity Council has agreed to several partnerships to enhance its threat intelligence sharing and cybersecurity capabilities, including with the US Treasury Department, South Korea, and Rwanda.

The partnership with the US aims to share information on threats and incidents affecting the financial services industry

Note: When will we learn to stop partnering with these piranhas on the peninsula? Every collaboration with the UAE is used to justify to US talent that it is cosher to go work in the UAE and help track down dissidents and collect on US citizens.

SEC Charges Against SolarWinds CISO Send Shockwaves Through Security Ranks Dark Reading; Becky Bracken

The SEC charged SolarWinds and its chief information security officer with fraud and internal control failures relating to the 2020 supply chain cyberattack on the company’s Orion Platform.

Substack   Medium   Mastodon   Tumblr   The Bad Place

Handle with care.

[automaticvr]

Take Your PR Game to The Next Level With Public Relations Video Production in Orlando Contact us today! Orlando Video Production Company 111 North Orange Avenue, Suite 800a, Orlando, FL 32801 (321) 529-1741 https://ift.tt/y5B2veL https://goo.gl/maps/xwbwnZyFNzXDx6cg7 The world of public relations is constantly evolving and adapting to new technology and trends. In today's digital age, video production has become an essential tool for any successful PR campaign. Orlando, Florida has a thriving video production industry that can help you create stunning visuals and compelling content to help your business stand out from the crowd. In this blog post, we'll explore why professional video production is critical to your PR success and how you can leverage Orlando's thriving video production industry to take your PR game to the next level. Visual Storytelling: Video production is the perfect tool for visual storytelling. With its ability to convey emotions, showcase products, and tell stories, it’s no wonder why so many PR campaigns rely on video to help capture their audience's attention. Professional video production companies understand how to create a compelling narrative that aligns with your brand. They can help create a storyboard that draws in your audience, crafts your message with care, and produces a final product that meets your vision. Production Quality: When it comes to PR, quality is essential. You want to put your best foot forward to ensure that your message is being heard loud and clear. Professional video production companies have the right equipment, knowledge, and experience to create high-quality production content. They will be able to deliver a polished final product that engages your audience and is visually appealing. Having high-quality video content can lead to increased brand credibility and customer trust, which is vital for any PR campaign. Social Media Exposure: Social media has become the forefront of digital marketing and PR. It's essential to create visually appealing, engaging content that’s easily shared on social media channels. Professional video production can help create content that aligns with your social media marketing strategy. Videos that are eye-catching, informative, and shareable can help increase brand recognition, build trust, and increase website traffic. Cost-Effective: Hiring a professional video production company might seem like an investment, and you're right, it is. However, it's a cost-effective investment in the long run. A professional video production company can help create content that aligns with your brand and resonates with your audience. A well-done video can be used in multiple PR campaigns and repurposed for different platforms, making it a cost-effective solution for any business. Innovative Solutions: Professional video production companies are always adapting to new trends and technology in the industry. They have experience and knowledge in creating innovate and unique solutions that can elevate your PR campaign. They can help create 360-degree media, virtual and augmented reality videos, animations, and much more. Innovative video solutions can enhance your PR campaigns, creating more opportunities to stand out and captivate your audience. In conclusion, professional video production is an essential tool for any successful PR campaign. With the rise of visual storytelling and social media marketing, video production is quickly becoming the forefront of digital marketing. Hiring a professional video production company in Orlando, Florida can help take your PR game to the next level. A dedicated team can create high-quality content that aligns with your brand and resonates with your audience. Professional video production enables businesses to tell their story in a visually appealing way and helps break through the clutter to achieve a successful PR campaign.

[tastydregs]

Magic Leap 2 Gains Certification so Doctors Can Use AR During Surgery

Magic Leap, the storied unicorn developing enterprise AR headsets, announced at CES 2023 that its flagship device Magic Leap 2 earned a certification that clears it for use in the operating room.

The company first intimated it had pursued IEC 60601-1 certification at SPIE’s XR conference in January 2022, however the news largely went unreported since the information was presented in a single slide at the conference.

At AMD’s CES 2023 keynote, Magic Leap CEO Peggy Johnson confirmed Magic Leap 2 has indeed obtained IEC 60601-1 certification for its flagship AR headset.

As explained by TÜV Rheinland, the IEC 60601-1 certification specifies a device that is “intended to diagnose, treat, or monitor a patient under medical supervision and, which makes physical or electrical contact with the patient and/or transfers energy to or from the patient and/or detects such an energy transfer to or from the patient.”

Magic Leap says this certification allows Magic Leap 2 to be used both in an operating room as well as in other clinical settings, allowing medical professionals such as surgeons to focus on the patient and not have to refer to 2D screens.

By and large, this gives software developers a non-inconsequential inroad into gaining FDA certification for apps that could be used during surgery, and not just for pre-surgical training.

One such Magic Leap partner, SentiAR, is currently under review by the FDA for its app which connects physicians to live clinical data and images, allowing them do operations such as navigating a catheter through blood vessels of the heart using a 3D map of a patient’s heart and the location of the catheter in real time.

Founded in 2010, the Plantation, Florida-based company initially exited the gate with consumer ambitions for its first AR headset, Magic Leap 1 (previously styled ‘One’). After awkwardly straddling the segment with its $2,300 AR headset, the company made a decisive pivot in mid-2020 when CEO and co-founder Rony Abovitz announced he would be stepping down as CEO, positioning the company to reprioritize its future devices away from consumers. It has since released Magic Leap 2, which is largely targeted at enterprise.

The well-funded company, which has amassed $4 billion in lifetime funds to date, has recently taken on $450 million from Saudi Arabia’s sovereign wealth fund, giving the country a majority share in the US-based augmented reality company.

[subcodevs0]

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[jurassicparkpodcast]

Dinosaur Challenge Game and AR Content Coming from Fresh Del Monte and Dreamworks Animation

A fun way to promote healthy eating and Jurassic World: Camp Cretaceous is on the way from Fresh Del Monte and Dreamworks Animation! Throughout September and October, Jurassic fans will have the chance to buy products from Fresh Del Monte which will include QR codes that reveal a fun new game - Dinosaur Challenge! This team-up sounds like a lot of fun and we’re very interested to see what is involved in the Augmented Reality content. Here’s a few details on the campaign:

"Players scan and play using different product QR codes on produce tags to unlock special skills and boosters to help escape the game’s island. Users can also unlock augmented reality (AR) content and social media filters for a limited time by obtaining badges and medals through the game. Participating Fresh Del Monte produce items include: Del Monte Gold® Pineapple Honeyglow® Pineapple Del Monte® Bananas Various Del Monte® Fresh Cut containers"

Be sure to hit the stores to track down the latest products to play along, but that’s not all they have in store for Jurassic fans! Once the challenge goes live, you’ll have the chance to enter to win a trip to Universal Orlando Resort! “Winners will win a four-day, three-night trip with hotel, theme park tickets for winner plus three guests, and ground transportation between airport and hotel.” Wow! Be sure to enter the contest once it goes live at www.DinosaurChallenge.com.

Be sure to scan the QR code and also check out the full press release below for more information!

"Prehistoric Produce: Fresh Del Monte and “Jurassic World: Camp Cretaceous” Products to Hit Supermarket Shelves This Fall Produce brand works with DreamWorks Animation and Universal to offer promotions, launch AR game, and giveaway trip to Universal Orlando Resort. Coral Gables, FL (September 1, 2021) – Today, Fresh Del Monte announced its collaboration with “Jurassic World: Camp Cretaceous,” a Netflix series created by Universal Pictures, DreamWorks Animation, and Amblin Entertainment. This new partnership allows the produce giant and studio to join forces in promoting the series which is now streaming on Netflix. The collaboration allows Fresh Del Monte to add an adventurous twist to the packaging of its nutritious produce lineup, which will introduce consumers of all generations to “Jurassic World” and fresh produce in a creative way. Throughout September and October of this year, consumers can purchase select Fresh Del Monte produce items to access an all-new Dinosaur Challenge game. Players scan and play using different product QR codes on produce tags to unlock special skills and boosters to help escape the game’s island. Users can also unlock augmented reality (AR) content and social media filters for a limited time by obtaining badges and medals through the game. Participating Fresh Del Monte produce items include: Del Monte Gold® Pineapple Honeyglow® Pineapple Del Monte® Bananas Various Del Monte® Fresh Cut containers “At Fresh Del Monte, we seek strategic brand partnerships to help encourage kids to eat more fruits and vegetables,” said Pablo Rivero, Vice President Marketing North America, Fresh Del Monte. “Therefore, we could not be more excited to partner with the Jurassic World franchise to bring these fun products and adventures to families in the United States and Canada. We look forward to getting more fruits and vegetables in kids’ hands and hope this is the first of many future partnerships with DreamWorks and Universal.” To further sweeten the deal, consumers in the United States and Canada* can enter for a chance to win a trip to experience Universal Orlando Resort’s three amazing theme parks in Orlando, Florida. Winners will win a four-day, three-night trip with hotel, theme park tickets for winner plus three guests, and ground transportation between airport and hotel. Full terms and conditions can be found by visiting www.DinosaurChallenge.com. For more information on the Del Monte Fresh Produce brand, including products, recipes and promotions, please visit DelMonteFresh.com, or keep up with the brand on Instagram or YouTube @delmontefresh. *Excludes Quebec **No purchase required ABOUT FRESH DEL MONTE Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, and the Middle East. Fresh Del Monte markets its products worldwide under the DEL MONTE® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness, and reliability for over 135 years. The Company also markets its products under the MANN™ brand and other related trademarks. Fresh Del Monte Produce Inc. is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd. Fresh Del Monte is the first global marketer of fruits and vegetables to commit to the “Science Based Targets” initiative. Fresh Del Monte Produce is traded on the NYSE under the symbol FDP. "

Written by:

[mr-entj]

Hey Mr. ENTJ, I read that you have a brother and a sister-in-law so curiously I'd like to know: did your brother (ISTJ as I recall) and her (unsure of her type) pick the same route as yourself in taking the business track? Did you use MBTI to help him find their path and were you surprised by that? I cannot stress how valuable this blog has been to finding my own way and I wish your family well during these times!

Combined with the following asks:

Weird question but do you have a nickname for your younger brother the ISTJ? :O

Your sister-in-law is desi! What part of India is her family from if you don’t mind me asking?

He picked a completely different path. My younger brother, the ISTJ, majored in Computer Science and minored in Mathematics. He’s somewhat of a software engineering genius and currently at another BigTech company. He formerly worked in R&D for Apple as the sixth youngest engineer in their company’s history at the age of 18 and helped create the AirPods, HomePod, and CarPlay system. Yes, I helped him with his career planning and used MBTI as part of the exploration process. His career choice aligns with the trends that I’ve observed but, again, MBTI doesn’t determine careers– it defines thought processes.

The only appropriate nickname for an ISTJ is cutie patootie, there are no other options.

My sister-in-law, the ISTP, is also somewhat of a software engineering genius. She majored in Electrical Engineering at an ivy league university in New York and was a STEM grand champion in Florida. She currently works at another BigTech company in augmented reality and virtual reality. Her family is from South India but I’m unsure of the exact area. All I know is that their wedding is going to be in the Maldives and I am ready to disappear here once everything quiets down:

[snoozingcat]

(1/18/2020)

Until recently, Hoan Ton-That’s greatest hits included an obscure iPhone game and an app that let people put Donald Trump’s distinctive yellow hair on their own photos.

Then Mr. Ton-That — an Australian techie and onetime model — did something momentous: He invented a tool that could end your ability to walk down the street anonymously, and provided it to hundreds of law enforcement agencies, ranging from local cops in Florida to the F.B.I. and the Department of Homeland Security.

His tiny company, Clearview AI, devised a groundbreaking facial recognition app. You take a picture of a person, upload it and get to see public photos of that person, along with links to where those photos appeared. The system — whose backbone is a database of more than three billion images that Clearview claims to have scraped from Facebook, YouTube, Venmo and millions of other websites — goes far beyond anything ever constructed by the United States government or Silicon Valley giants.

Federal and state law enforcement officers said that while they had only limited knowledge of how Clearview works and who is behind it, they had used its app to help solve shoplifting, identity theft, credit card fraud, murder and child sexual exploitation cases.

Until now, technology that readily identifies everyone based on his or her face has been taboo because of its radical erosion of privacy. Tech companies capable of releasing such a tool have refrained from doing so; in 2011, Google’s chairman at the time said it was the one technology the company had held back because it could be used “in a very bad way.” Some large cities, including San Francisco, have barred police from using facial recognition technology.

But without public scrutiny, more than 600 law enforcement agencies have started using Clearview in the past year, according to the company, which declined to provide a list. The computer code underlying its app, analyzed by The New York Times, includes programming language to pair it with augmented-reality glasses; users would potentially be able to identify every person they saw. The tool could identify activists at a protest or an attractive stranger on the subway, revealing not just their names but where they lived, what they did and whom they knew.

And it’s not just law enforcement: Clearview has also licensed the app to at least a handful of companies for security purposes.

“The weaponization possibilities of this are endless,” said Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University. “Imagine a rogue law enforcement officer who wants to stalk potential romantic partners, or a foreign government using this to dig up secrets about people to blackmail them or throw them in jail.”

Facial recognition technology has always been controversial. It makes people nervous about Big Brother. It has a tendency to deliver false matches for certain groups, like people of color. And some facial recognition products used by the police — including Clearview’s — haven’t been vetted by independent experts.

Clearview’s app carries extra risks because law enforcement agencies are uploading sensitive photos to the servers of a company whose ability to protect its data is untested.

...

“It’s creepy what they’re doing, but there will be many more of these companies. There is no monopoly on math,” said Al Gidari, a privacy professor at Stanford Law School. “Absent a very strong federal privacy law, we’re all screwed.”

Mr. Ton-That said his company used only publicly available images. If you change a privacy setting in Facebook so that search engines can’t link to your profile, your Facebook photos won’t be included in the database, he said.

But if your profile has already been scraped, it is too late. The company keeps all the images it has scraped even if they are later deleted or taken down, though Mr. Ton-That said the company was working on a tool that would let people request that images be removed if they had been taken down from the website of origin.

Woodrow Hartzog, a professor of law and computer science at Northeastern University in Boston, sees Clearview as the latest proof that facial recognition should be banned in the United States.

“It’s creepy what they’re doing, but there will be many more of these companies. There is no monopoly on math,” said Al Gidari, a privacy professor at Stanford Law School. “Absent a very strong federal privacy law, we’re all screwed.”

Mr. Ton-That said his company used only publicly available images. If you change a privacy setting in Facebook so that search engines can’t link to your profile, your Facebook photos won’t be included in the database, he said.

But if your profile has already been scraped, it is too late. The company keeps all the images it has scraped even if they are later deleted or taken down, though Mr. Ton-That said the company was working on a tool that would let people request that images be removed if they had been taken down from the website of origin.

Woodrow Hartzog, a professor of law and computer science at Northeastern University in Boston, sees Clearview as the latest proof that facial recognition should be banned in the United States.

“We’ve relied on industry efforts to self-police and not embrace such a risky technology, but now those dams are breaking because there is so much money on the table,” Mr. Hartzog said. “I don’t see a future where we harness the benefits of face recognition technology without the crippling abuse of the surveillance that comes with it. The only way to stop it is to ban it.”

[sarkos]

Until recently, Hoan Ton-That’s greatest hits included an obscure iPhone game and an app that let people put Donald Trump’s distinctive yellow hair on their own photos. Then Mr. Ton-That — an Australian techie and onetime model — did something momentous: He invented a tool that could end your ability to walk down the street anonymously, and provided it to hundreds of law enforcement agencies, ranging from local cops in Florida to the F.B.I. and the Department of Homeland Security. His tiny company, Clearview AI, devised a groundbreaking facial recognition app. You take a picture of a person, upload it and get to see public photos of that person, along with links to where those photos appeared. The system — whose backbone is a database of more than three billion images that Clearview claims to have scraped from Facebook, YouTube, Venmo and millions of other websites — goes far beyond anything ever constructed by the United States government or Silicon Valley giants. Federal and state law enforcement officers said that while they had only limited knowledge of how Clearview works and who is behind it, they had used its app to help solve shoplifting, identity theft, credit card fraud, murder and child sexual exploitation cases. Until now, technology that readily identifies everyone based on his or her face has been taboo because of its radical erosion of privacy. Tech companies capable of releasing such a tool have refrained from doing so; in 2011, Google’s chairman at the time said it was the one technology the company had held back because it could be used “in a very bad way.” Some large cities, including San Francisco, have barred police from using facial recognition technology. But without public scrutiny, more than 600 law enforcement agencies have started using Clearview in the past year, according to the company, which declined to provide a list. The computer code underlying its app, analyzed by The New York Times, includes programming language to pair it with augmented-reality glasses; users would potentially be able to identify every person they saw. The tool could identify activists at a protest or an attractive stranger on the subway, revealing not just their names but where they lived, what they did and whom they knew.

The Secretive Company That Might End Privacy as We Know It