#asahi brewery

[boyofzoot]

Asahi

[powerison]

Asahi Breweries Ibaraki Factory, Entrance Hall “Water Circus” Designed by Taiji Ishii (Apr. 1991) Moriyacho, Ibaraki Scanned from ‘Display & Commercial Space Designs in Japan 19′ via evan collins

[januaryisbrittishbeermonth]

GOOOOAAAALLLLLLL!

Warning:  If you are allergic to soccer or any of its ingredients, stop reading now.

We learned earlier in That Sinking Feeling, that Wrexham Lager Beer Co. Ltd. are proud partners with Wrexham AFC which started me wondering if other soccer teams have official beers or partnerships with breweries.  Pretty sure the answer is yes, but it’s January, so time to do some checking.

The only two British football clubs that I can think of are Arsenal and Manchester United.  Let’s start with Arsenal since it is Thomas’s favorite team.  The Gunners inked a deal with Camden Town Brewery in 2019 and in 2024 re-upped with their North London neighbors.

I had a Camden Hells Lager at the Blackfriar in London back in 2017 (see the 2018 edition of JiBBM).  I rated it as 3.25 bottle caps which means it was a solid beer but nothing special.  The Nicholson’s cask conditioned Pale Ale that I also had that night was far superior and rated 4.25 bottle caps which meant that it was veddy nice. 

My usual thorough research did not turn up a beer partner for Manchester United, but it did uncover the fact that there is another Manchester team in the Premier League – Manchester City FC.  Who knew?   I didn’t.  But now you and I know that the official beer partner of Manchester City FC since 2022 is Asahi Super Dry.  How have I not checked-in this beer?  I see it all the time but always figure I’ve had it.  The liquor stores close at 6:00pm today (Sunday) so I’ll have to wait-to-rate.  Anyway, it seems that Man City is making a play for Japanese viewership through this partnership with "the beer with the Karakuchi taste".

A full list of beer partnerships with Premier League teams can be found at:  Beer partners of Premier League teams 2023/24 - SportsKhabri

The only surprise I found in the list is that Carling Brewery is the official beer partner of Newcastle United FC and has been since 2007.  Why is Newcastle Brown Ale not the sponsor of the Magpies?  Maybe because it was sold to Heineken and production moved to the Netherlands and moved again in 2019 to Lagunitas Chicago brewery with a new recipe.  Hmmmmmm….. 

Carling is not exactly a home town darling either – It’s owned by MolsonCoors.   Good god man, who can keep up with all of the beer industry reshuffling? 

Nearly as baffling as the beer industry is the English Football League system, also known as the football pyramid, which is a series of interconnected leagues for men's association football clubs.  According to Wikipedia “The exact number of clubs varies from year to year as clubs join and leave leagues, merge, or fold altogether, but an estimated average of 15 clubs per division implies that more than 7,000 teams of nearly 5,300 clubs are members of a league in the English men's football league system.”  Once again, good god man!  For perspective, Statista.com reports that in 2022 there were 2,426 breweries in the U.K.   

Here are the first nine tiers:

And on it goes tier after tier.

The Premier League is at the top of the pyramid, so it makes sense that they are partnering with the big boys in the brewing world.  Fourteen of the twenty Premier League teams have a beer sponsor.  The obvious question is why six do not. 

Spoiler alert for anyone watching Welcome to Wrexham, their team has been promoted from the fifth tier which is the lowest tier with full-time professional players, to EFL League One, which is the third tier.   With nearly 100 clubs in tiers 2-5 there’s plenty of room for sponsorships.  Wikipedia provides this list of teams, team names, the league they are in and name of their stadium:  List of English football teams - Simple English Wikipedia, the free encyclopedia If your brewery is not partners with a football club then you’re not trying hard enough.

What about you Burton Albion FC?  Your team is named the Brewers for goodness sakes.  You’re located in a town with a rich brewing history including being the birthplace of IPAs.

And how about you Harviestoun Brewery, maker of Old Engine Oil?  Can’t find a partner?  Ach!  There are no teams from Scotland in the EFL.  Maybe because instead of a soccer ball, they kick around a haggis [citation needed].  The Scots, as it turns out, do (or did – oh, this is so confusing) have their own football league, the SLF.  From the list of teams Scottish Football League - Wikipedia Harvisetoun, I have assigned you a team - the Livingston FC Meadowbank Thistle - because I can see this determined mouse living on a meadow bank in a thicket of thistles.

It's only a 44-minute drive between the brewery and the stadium, and each time you make the drive you pass The Kelpies along the M9.  I highly recommend the entertaining video in the link below.

[anielskaaniela]

10 Best Japanese Beers : Top Rated Brews Guide

In this guide, you will learn about the best Japanese beers. Check out my japanese beauty products [here]. Japan’s beer industry is a fascinating blend of tradition and innovation, boasting a rich history that dates back to the 17th century with the arrival of Dutch traders. Over the years, Japanese breweries have mastered the art of brewing, producing a diverse range of beers that cater to…

[davidcashuk]

Early 1945

An American sentry guarding the entrance of Balintawak Beer Brewery to prevent anymore GIs from drinking beer. The advance into Manila was temporarily delayed when the first wave of 37th Infantry Division soldiers came across the brewery with its vats of ice cold beer. 🍺

Balintawak Beer Brewery, was a Japanese-owned company that once replaced San Miguel Brewery during WWII. They used this place to brew Asahi beer. 🇯🇵

After the war, the Balintawak Beer Brewery was liberated from the Japanese, and San Miguel Brewery took over again. 🇵🇭

[tamapalace]

Tamagotchi x Calpis Campaign

Bandai Japan has partnered up with another food company in Japan! Calpis, also sold as Calpico, is a Japanese non-carbonated soft drink manufactured by Calpis Co., Ltd., a subsidiary of Asahi Breweries.

Calpis also known as calpico is a non carbonated, light, milky, and slightly acidic drink. The campaign is really cute as it focuses on drinking qualifying Calpis products to collect Tamagotchi characters on a special site, and then apply for prizes! The campaign beings on March 11th, 2024 10:00 through June 28th, 2024 23:59.

Prizes include 100 LINE points (1 point, 75,000 winners)

Calpis x Tamagotchi Original pair stainless steel mugs (3 points, 7,300 winners)

a Tamagotchi Uni and original key holder set (12 points, 50 winners),

and Calpis x Tamagotchi Original goods assortment (12 points, 50 winners).

You can participate by adding Calpis as a friend on LINE, purchase Calpis products by locating the campaign sticker. Scan the campaign sticker QR code, collect points, and apply for the prizes mentioned above! Qualifying products include Calpus Water PET 500ml, Calpus Soda PET 500ml, Calpis The Rich PET 490ml, and Calpus Up Fruit Orange Mix PET 470ml.

You can collect Tamagotchi characters by scanning the QR code on the camping sticker of a qualifying product. Every time that you earn points, a new Tamagotchi character comes to play.

The progression will be from baby to adult based on the number of points you earn! Baby stage is member registration, 1 point for toddler, 2 points for teenager, and 3 points for adults.

You can collect all the characters from the Tamagotchi Original but in color sprites. Depending on which Tamagotchi characters you collect, you will earn different smartphone wallpapers, and there are 7 different kinds.

Lastly, Calpis has an exclusive Tamagotchi Uni item you can download by an unlimited 16-digit download code! This item is scheduled to be released at a later date.

[dengswei]

@userdramas get to know me bingo: relationship tanioka hatsune x tokiwa asahi | reversal orchestra (2023)

“So [Asahi] lost all of his confidence, he started to have doubts about pursuing a career in music. He even thought about taking over the brewery at one point. However, he was also worried about whether he could really run a sake brewery, being a non-drinker. But I was Asahi's fan, I really didn't want him to abandon music, so I took him to a certain concert. That was a concert by Tanoka Hatsune, who was still in primary school. It was wonderful. Seeing you enjoying music from the bottom of your heart, Asahi decided to live with music. I think he was happy when he found you. He's a pain in the ass, but take care of him, concertmaster.”

[cookinguptales]

Hope you are having a wonderful trip and sending good thoughts!

Having an absolutely delightful trip!!! Today on Halloween, we went to a tour at the Asahi Brewery Museum (and had a tasting, natch) and then wandered around Dotonbori snacking and people-watching for a few hours. It was really fun!!

and as a lil trick, I’ll tell you a story I heard as a child that straight-up traumatized me!

I know that a lot of cultures cover mirrors after deaths in the family for a lot of reasons, but the reason I was told as a child was that mirrors were gates to the spirit world. You had to cover them up when family members died because otherwise, you might see your family member in the glass behind you.

Then… what’s worse, really, the idea of your loved one being trapped in a mirror forever or that they might find a way out…?

Anyway, my grandfather died shortly after I heard this and there was a mirror in my bedroom and I cried until my parents took it down lmao. Still have as few mirrors as possible in my house to this day! haha

[gnusnoteunuchs]

what beers different groups in middle-earth drink

Men of Gondor: none other Coors Banquet! Rich, satisfying, and widely palatable, no other brew is fitting for such a grand and storied society. Faramir, a sensitive soul, instead goes for Natty Boh, and Denethor has never forgiven him. Sad!

Men of Rohan: India Pale Ales, of course! You need those hops for your brewskis to last during long campaigns on horseback, far from the grand breweries of Edoras. Coincidentally, this means that Meduseld takes on an appearance not dissimilar from Portland, which doesn't seem far off the mark

the Men of the Mountain: Once the Men of the Mountain were an upstanding people, but they reneged, demurred, turned tail on a vow they could not afford to break. They linger on in a cursed half-life, their honor broken, forever spurned by Coors drinkers, and in this afflicted state they drink only O'Doul's non-alcoholic beer. a tragic tale indeed.

Elves: Wine. Mostly expensive. They can tell from the taste if it's from Napa, and if you try to serve them east coast American wine they'll kill you on the spot

Orcs and Goblins: MAD DOG 20/20 BABY LET'S FUCKING GO cmon you know i'm right. Once they were as Elves, but they were brought low, twisted into a strange, brutal new shape, their bodies fortified just as their wine is. Don't knock it, though; if you know where to look, they can serve up some mean fucking port.

Hobbits: Depends on where you look. Closer to the kingdoms of Men, you'll find various ciders, but delving deeper into the Shire, you find a variety of dubbels and tripels, the kind of Dutch and Belgian pale ales that make you wonder what the point of it all is, asking yourself why you drink that shlock they serve at your home pub when this exists.

Dwarves: Porters/stouts. Guinness is on the tame end for these hearty, earthen fucks. Dwarf beer is like drinking mud. You think you can handle a Dwarven coffee stout? Think again, shithead. Dwarf beer is the kind of shit that'll have you singing songs with "hiho" in them.

the line of Numenor: Asahi, the king of beers. Nothing else needs to be said.

Wizards: Modelo. When Saruman began to be warped by Sauron's influence, his noble mind bending to plans of domination, the implacable machinery and chemistry of empire, he became a whisky guy. Like one of those dudes who has the special rocks in his freezer so he can drink it cold without getting diluted

the Nazgul: Once they were great kings of Men. Once they lived, like you and I, and they tasted the fruit of the world and rejoiced as we do now. Once they danced under the stars, savored oats and meat and the water of the spring, and celebrated the good fortune of their existence, but no longer. All that is good has been leeched out of them, their joy, love, and pain all distilled away by the machinery of Sauron, and now they drink twisted, dark things, White Claw, Twisted Tea, Not Your Father's Root Beer, Four Loko, and worse.

[mandbtravels]

Day 8 - Osaka (part 2)

Next up we headed a little bit out of the city to Suita, home of the Asahi brewery museum and working brewery. I don’t know how we’ll ever be able to do a brewery tour again because this was incredible.

One of the first things we got to do was learn about the process, this was projected onto the wall but the effects felt like we were moving with it.

Next up were the VR headsets, for this we were inside the tank where the beer is made, seeing everything that happens in the process.

After this you walk to a viewing platform and get to see the working brewery in action but only the filling, labelling, cleaning and packing side to it. They produce over 6 million 350ml cans a day!

Next was the best part (aside from tasting) the Super Dry Go Ride. In the ride you get to experience being a can on the production line, from being filled, to washed, to being packaged. There was water mist and bumpy vibrating chairs as we went along the conveyer belts. Absolutely brilliant!

Lastly the tasting, we had 2 beers included in the tasting first up Michael had their draft beer Maruef and I had their black beer, both very nice! Second we both had the extra cold Super Dry, this was below 0 degrees and we got to pour it ourselves!

[savage-kult-of-gorthaur]

IN PRAISE OF ASAHI DRAFT BEER -- WITH A "DRY, CRISP TASTE AND A QUICK CLEAN FINISH."

PIC INFO: Spotlight on Asahi "Super Dry," reportedly Japan’s no. 1 selling beer, and is also known the world over. The name of this beer says it all: Super Dry, a beer with a light, crisp bitter taste and extremely sharp aftertaste.

"Asahi Super Dry is brewed with precision to very high quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick clean finish. We call it Karakuchi Taste."

-- ASAHI BREWERIES LIMITED

Source: www.pinterest.com/pin/377317275003462696.

[raspberrylix]

cool frame but im more interested in the background details

Asabi plaque obviously is referring to a real-life japanese drinks brand, Asahi. i associate it with beer, as the brand began as Asahi Breweries, so it was very confusing how would anyone allow beer company sponsor arena where teenagers play (this view has so much to do with recent alcohol law where i live). But there's a subordinary of Asahi Soft Drink.

Japan has similar drinking laws as here, but seems like advertisement laws are more loose. but it could also be referring to soft drinks, dunno

[mighty-bulldog]

Asahi Super Dry (#257)

👍👍👍/5

Japanese Rice Lager

5% Alcohol

Served in “NAVA”, a Beach Bar & Restaurant Located in Waldorf Astoria Maldives Ithaafushi 🇲🇻

Brewed by Asahi Breweries Ltd.

Product of Japan 🇯🇵

[third-new]

Popular Japanese actor fired from low-alcohol beer ad after drunken break-in to neighbor's house

A popular Japanese actor hired to be the healthy face of a low-alcohol beer was fired after he got drunk and broke into his neighbor's house, officials said. Beverage giant Asahi Breweries commissioned Ryo Yoshizawa, who one fashion magazine described as having “the beauty of a national treasure,” to advertise its 3.5 percent Super Dry Dry Crystal beer. But the 30-year-old, one of Japan's most…

[newtras]

Popular Japanese actor fired from low-alcohol beer ad after drunken break-in to neighbor's house

A popular Japanese actor hired to be the healthy face of a low-alcohol beer was fired after he got drunk and broke into his neighbor's house, officials said. Beverage giant Asahi Breweries commissioned Ryo Yoshizawa, who one fashion magazine described as having “the beauty of a national treasure,” to advertise its 3.5 percent Super Dry Dry Crystal beer. But the 30-year-old, one of Japan's most…

[satrthere]

Popular Japanese actor fired from low-alcohol beer ad after drunken break-in to neighbor's house

A popular Japanese actor hired to be the healthy face of a low-alcohol beer was fired after he got drunk and broke into his neighbor's house, officials said. Beverage giant Asahi Breweries commissioned Ryo Yoshizawa, who one fashion magazine described as having “the beauty of a national treasure,” to advertise its 3.5 percent Super Dry Dry Crystal beer. But the 30-year-old, one of Japan's most…