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sefif · 2 months ago

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"Bdubs... pointed out that the flower would be useless if it weren't for Etho putting worth into it by showing he values it, and that once you show that you value something, people will see it as something they can take from you."

Ow. My heart.

do you have a specific thing you'd like to talk about but haven't found the opportunity (analysis/observations/anything else) etc? if so can you respond to this ask with that :3 and if not you can share some images you'd like to post or something

alright finally calling on this

Let's talk about Wild Life alliances and "family". (long post)

"family" is a word that gets repeatedly thrown around this season and, unlike in LimL, it's not just limited to being one group's running gag. While the Clockers parodied the family dynamic, Wild Life alliances revolve more around the concept of family itself, and the differences in how each player treats that word can be viewed as telling of their own understanding of "family".

The most noticeable example of family as a theme in WL is from Joel, who literally looks into the camera and says that's what his theme is going to be this season.

Joel's understanding of "family" is, in a lot of ways, a little shallow. First of all he's doing it all within the context of Fast and Furious references, which is funny but on a character level could be seen as him mimicking media instead of really understanding what he's doing.

His "family" with Gem doesn't really operate any differently from any other alliance he's had -- if anything, his behaviour changes in relation to people outside of Gem are infinitely more notable. All throughout the season he has gone out of his way to be helpful, such as when he teaches Skizz to crit, or teaches Tango about the effectiveness of lava buckets due to the gimmick, or when he helps BET rebuild their trap that they just tried to kill him with.

Even more notable are his interactions with Jimmy, who DID kill him, but he remains amicable to even after yelling at him that he hated him just an episode ago (for, again, trying to kill him).

This all goes back to Joel's original monologue that bought up the family theming in the first place -- to Joel, family look out for eachother, are nice to eachother and put eachother first (not completely unlike what Scott values, which I'll get to in a sec). But he's not actually doing this for "family", he's being nice so that people are less likely to kill him, and he believes embracing "family" and being nicer will help him perform better.

What Joel actually wants is to shed his antagonism, so he's gone the opposite direction into being super nice and forgiving. "Family" is more or less a filler concept to help him realise it.

But Gem, on the other hand, has a very different approach to "family". When she asks Etho to the family, she expects loyalty and when he allows Pearl to grab food from Gem's barn, Gem scolds him and lets him know "we're not friends with Pearl".

Gem's idea of "family" is a lot more concrete than Joels i.e. she naturally expects to be listened to and to move as a unit.

"Control" is an interesting factor in terms of Gem's behaviour in this season, as she seems to believe it's a vital aspect to "family", as seen previously with her scolding Etho. She also yells at Scar for letting Jimmy threaten to kill Joel, telling him "no! we're supposed to be family!" and to "control your guy!"

Which is, strangely, reminiscent of a conversation she had with Scott where she asked him to "control" Pearl as well.

Maybe it's due to Gem being newer and therefore more naive or the fact that the use of the word "family" was spearheaded by Joel and Gem simply adopted it, but it's curious to me where the line between "family" and "alliance" are for Gem. It's hard to tell for sure because her control in Gem and the Scotts really was never challenged until Scott's permadeath, and tasks like the zombie task literally put her in control, but it is interesting to me that she is much more verbal about her allies behaviour now than she was before (<-- footnote: this might be partially because she is allied with Etho right now who is insane this season)

She also is the one that tends to say stuff relating specifically to family out of the two as well, such as "family don't steal from eachother!" and so on.

Gem likes to lead and be in control, and that attitude is reflected in the way she talks about family. I for one would love to see an instance where Gem is the one who needs to be "controlled", I think it'd be enlightening. Right now she feels to me like a kid parroting things adults have told her, since she is absolutely a more rebellious spirit and challenges when people who Aren't her have more control than she thinks they ought to (such as when Etho mentions building his base out of copper and she asks him why he has to listen to Bdubs).

Speaking of family and control, that brings us to the big heavy hitter faction, GGG(GG).

Early on, Impulse declares the alliance to be his family and since then, although the word "family" itself hasn't popped up as much compared to Gem and Joel, it certainly has been paraphrased. i.e. Scott's compared himself twice now to a parental figure, once more generally and the second time specifically towards Pearl. He also labels Cleo as the other parent, which quietly acknowledges their place as the alliance's pseudo-leadership.

Impulse saying this is. Dubious to me at best, since he says this and then goes on to be his usual, independently moving self after this episode. He even agrees with Pearl to keep his farm a secret from Scott and Cleo, which isn't very "family-like" at all.

We know from the past that Impulse is a good liar and has a more or less traditional view on family if his DL run with Bdubs is anything to go by. I do think Impulse has some weirdness attached to emotional investment in his alliances, most evident I think in TIES and Gem and the Scotts, but in this case. Ehhh I'm not an Impulse guy I can't draw any conclusion there, but it sure is a strange thing to say!

There is of course also Scott literally saying to Pearl "we're family, whether you want it or not" -- which is quite curious because Pearl Isn't Actually Scott's family. She does have a choice to leave, yet that isn't framed as a possibility.

I think the lines between alliance and family are very blurred for Scott specifically, who quickly named Jimmy as his husband (aka family) in 3L with very little hesitation and claims he "loves everyone". Scott genuinely believes his love for his death game teammates is comparable to that of a family and, possibly enabled through Impulse's words, has become a lot more brazen about it.

Like Gem, I think Scott sees control as a necessary aspect in order for families to function, and as such follows his infantilization of Pearl both through the blatant comparisons of her to a child in his care and through him saying in roundabout ways that she is too emotional to be trusted or too immature/impulsive in her decision-making.

I have relatively less to say about Cleo despite her being Mother Clocker which you'd think would make her more relevant to this discussion, but afaik she's been more or less dodging the "parent" stuff that Scott has been dipping into. Maybe it has something to do with Scott's very detached sitcom-esque perception of what motherhood entails, maybe she's like Etho and has shut it all out after LimL, eitherway lmao.

In short: alliance = family --> those who subscribe apply their concepts of family (e.g. control/discipline, emotional investment) onto their alliances --> dynamics get weird as many who meant to come out with an attitude of "I care for -- or even love -- my teammates" get morphed into treating their teammates as Literally their children or siblings

One alliance that entirely and utterly rejects the "alliance = family" notion is BET (I refuse to write "Tuff Guys" for the entirety of this post).

Right out of the gate they establish that they are more roommates than ride or die, and that everyone will betray eachother eventually anyway. They also yell and bicker and talk behind eachother's backs almost constantly, to the point where other people even pick up that they don't see to like eachother.

So it's interesting to me that BET.. Do care for eachother, despite what they say, but it's almost always hidden under non-acknowledgement (Etho protecting Bdubs from a skeleton, Bdubs trying to save Etho in the slow-mo fight at the beginning of episode 4) or balanced out with verbally ripping eachother to shreds right afterwards (Etho trying to help Tango get a kill and yelling at him for being incompetent when he fails repeatedly).

It's like, if they really are "every man for themselves", why help Tango at all?

When it comes down to it, BET have chosen eachother over other alliances -- even ones that they are "family" with, when Etho lures Joel and Gem over to Tango's trap.

One conversation between the three I don't see bought up much is them half-mocking Etho displaying the flower he got from Gem, I think it was Bdubs who pointed out that the flower would be useless if it weren't for Etho putting worth into it by showing he values it, and that once you show that you value something, people will see it as something they can take from you.

This, to me, is very telling when combined with how they have insisted they don't care for one another this season -- if they don't value eachother as allies in the first place, they can't lose eachother as allies.

It's the polar opposite of the "family loves eachother" approach to alliances, and "control" over eachother's actions only becomes relevant when things get desperate and all of them are involved.

Once again using the example of Gem telling Etho he "doesn't have to listen to Bdubs" -- I think it's interesting that Gem assumes that Bdubs is making Etho build out of copper, when in reality Etho asked Bdubs for a suggestion, Bdubs said copper as a joke (and later even reacted in shock when Etho took him seriously) and Etho's gone the full 100 miles with it. As well as the fact that Etho completely dodges that part of Gem's sentence, leaving her in ignorance of the fact he willfully listened to Bdubs -- of the fact he /valued/ Bdubs' input.

I hesitate to say more for now but I am excited to see how this develops and what brand of emotional attachment to one's teammates will come out ontop.

Anyway. Rambly post done. This means absolutely nothing have a good day. Freud would have things to say about this

#wild life smp #wild life spoilers #thanks for the recontextualizing op that's going to be running through my head for the rest of the season #as an impulse watcher I'd actually like to add that his latest episode actually shows he's chosen to tell the others about the farm #and that's actually what ends up improving it as Cleo's the one who remembers they have the data pack to craft custom spawners #so not only is he sharing the resource with them and transparent about it but it immediately pays off #he seems to have settled into the dynamic even more this session even if a lot of it is being comfortable enough to make dad jokes #but cleo actually shows an interesting dynamic too #despite Scott trying so hard to reign in the others and scold them into repairing burnt bridges with gem and joel #when impulse and pearl get up to stuff cleo reaffirms that they're there to enable or support them in whatever they choose to do #simultaneously however they take grevious offense and call bigb out when they catch him plotting against scott #and then show they value it when pearl backs them up without hesitation on it #so their own idea of family seems to be less of control and agreeing to the same plan no matter what #as much as it is generally supporting and enabling one another even if that isnt necessarily the strategically most sound choice #and it's about the family as a whole– there is no turning against any one of them or throwing any of them to the wolves (unlike DL)#they help enable impulse's initiative with the farms and pearl and impulse's chaotic/petty streak rather than force them to make up with gem #and impulse meanwhile seems to show more comfort around them as well as defaults to his usual way of showing affection: service and gifts #i have a lot of feelings about them #i wonder how much it contributes to scott's motives how he mentioned that he's almost pettily determined to show the doubters wrong #by ensuring the group stays together till the end just to prove the people who said it'd implode wrong #lot of 'we are going to look like a proper family to the outside eye if it kills me' vibes there haha

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satyamcargomovers · 2 years ago

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anyroads · 1 month ago

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How to actually support small businesses on Etsy

With Christmas approaching and people starting to look for gifts, I thought it might be useful to let people know how to best support Etsy sellers, since we get a lot of sales this time of year! Etsy has a lot of policies that affect sellers which they don't really disclose to customers, and often there's a communication gap that can be damaging to sellers without customers intending them to. Hopefully this post helps more people avoid this kind of thing.

A while ago Etsy implemented the Star Seller program. When you go to an Etsy store, you can see badges at the top of the page, denoting if the seller has done well in three main categories:

Speedy replies

On time dispatch with tracking

Good reviews

If you clear the bar for all three as a seller, you're a Star Seller. This is an important badge for sellers, which I'll get to in a bit. Etsy evaluates your stats monthly, and bases them on three months' worth of data:

Each has specific determining factors, which also advantage large operations like dropshippers over small businesses, but we'll get to that too:

As you can see, the criteria is really demanding. You have to respond to 95% of first messages (ie. the first time someone contacts you) within 24 hours or you lose your Star Seller status. This can be really damaging to a small store.

You also have to dispatch 95% of orders on time, ie. within the set timeline you've chosen for an item listed, and you have to give tracking info. This, by the way, is frustrating and disingenuous; I ship my product in envelopes because they're small and thin, but the mail service in my country doesn't offer tracking for envelopes. I'm not going to spend up to 3x as much on shipping just to have a tracking number (shipping would cost half the price of my product if I did), but if I don't include tracking info I don't get a Star Seller badge even if I ship all my orders on time. I get around this by writing "unavailable" in the field where tracking info goes, but this still poses a transparency issue to customers and rightly so. I end up compensating by issuing a lot of replacements for delayed orders, which I can recoup costs of through my mail service which is a lot of extra work and time.

You also must have an average of 4.8 star reviews or higher. There are no adjustments made for small stores, and this is a big one where dropshippers have an advantage.

As you can see in my stats here, I had 11 reviews in 3 months. That means if just one person gives me a 4 or 3 star review, I lose my Star Seller status for 3 months unless I get a ton more reviews quickly. A dropshipper who makes hundreds of sales a week won't be affected by one middling review. And you'd be surprised how often people who leave 3 or 4 star reviews actually meant to leave better ones but clicked the wrong button without noticing, or just don't understand how the system works.

Because Etsy doesn't explain this to customers. So people will leave a damaging review in perfectly good faith. The number of times I've gotten an "excellent product, would buy again!" review with 3 stars is astounding. I always message customers to ask what I could do better and explain the system, and the response is almost always that there was nothing wrong, they just usually don't give anything higher than 3 out of 5 stars unless the product radically improved their lives or was transformative (and to their credit, most customers change their reviews after this exchange but again, it takes time and effort).

3 stars is average, and what customers rate is their experience receiving and using a product. What Etsy uses these ratings to gauge, however, is whether a customer was satisfied dispatch timelines, craftsmanship, and if a product met the expectations set in the listing.

As an added bonus, Etsy hoses money off sellers by offering to advertise for them. The way this works is that if a seller opts in, Etsy will advertise their store in relevant searches on search engines like Google, and in exchange they take a percentage from any sales made from clicks on these links. And then some. Because if a customer clicked an advertising link once, then Etsy will keep taking that cut from any further purchases from that IP address. So if you click a Google link to an Etsy store and then purchase from that store, and then bookmark that store and go back six months later to get another item, Etsy will keep taking their advertising cut with each purchase you make.

Depending on whether or not you opt in to advertising, Etsy can take up to 30% of your earnings in fees alone. That means if I sell, say, bookmarks for $10, I only get to keep $7. Hopefully that covers my operating costs, but if I charge more for an item that takes me a lot of time and work to make, I have to factor in that Etsy offers free shipping on orders over $35 whether or not sellers agree to give it. So if I sell a product that costs $35, not only do I only get to keep $24.50 of what I was paid after Etsy takes fees, I also have to cover the cost of shipping. And if I'm selling a product for that much, it's likely shipping will cost $5-10, so now my profit is down to $15-20 for an item I sold for $35.

Why is the Star Seller status so important? Because it's the main way the average Etsy store gets onto the algorithm and has visibility, and without visibility you don't have sales. Drop shippers can afford to purchase advertising space, so they'll always show up in searches. They can also afford to have a variety of products, high-end professional photos of their products, and because they have a lot of sales, the occasional bad review or delayed shipment won't cause a blip on their rating system. In comparison, the average Etsy store who makes, let's say, 50 sales a month (and that's a small store that's doing well), is going to feel the impact of a handful of 4 star reviews and one day of delayed orders/message replies due to a family emergency. If you contact Etsy customer service to explain your legitimate reason for having a delay, they're unable to intervene. They can't give you back your Star Seller status, which means you're dropped from the algorithm for the three months it takes for those delays to stop counting towards your averages, and you then have to work your way back up into the algorithm once that time passes, which is even harder to do. (And while you can put up an auto-reply, there's a time limit on how long it'll be up, which is usually 24-48 hours. Which may not work if you have a personal emergency that the average small business would understand and give you time off for in ways Etsy refuses to accommodate.)

So what can you do to support Etsy sellers?

- Give good reviews. If you have problems with a product, message the seller and give them the opportunity to fix the problem or send a replacement/refund. Unless you feel the need to leave a scathing 1 star review, don't leave one unless it's a 5 star. Etsy counts anything under 5 stars the same as it does one star. (This goes for Amazon, Uber, Deliveroo, etc. too. Review kindly.)

- Message sellers during the week. It's harder to get to messages during the weekend, and not everyone remembers to put on their auto-reply.

- Don't click advertising links. If someone promos their Etsy store on their own social media account, it's fine. So if you click a link from an instagram profile or a tumblr post, that's fine. But if you see a link on Google or in a dedicated advertising space, even if it's a sponsored spot on Etsy, don't click on it. Instead, search the shop name on Etsy and go to it through that search. This way the seller won't lose more fees to Etsy.

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fulltre · 3 months ago

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wordsmithic · 3 months ago

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unpopular opinion but with the new tide of Greek mythology stories and retellings, Greek Cultural Sensitivity Readings are absolutely necessary. We are in 2024, with thousands of fics and retellings out there!! How is this not a thing yet?? There's vast improvement one can achieve by working professionally on their text with a Greek. I've seen it so many times!!

Also, duh, I'm offering the service BUT I want you to know that the situation with the inaccuracies of SERIOUS works is so dire that initially I didn't even do it for money. As a writer I just wanted to... fix things, to set a new standard for writers and the industry that sells us the most heavily Americanized pop-culture material and passes it as "authentic vibes of Greek mythology". (And of course there were writers who wanted to do right by their story and they had reached out to me. So kudos to them as well!)

Okay, but why does Cultural Sensitivity Reading make a vast difference and it's not just smoke and mirrors?

As a Greek, I am tired of well-meaning writers and authors butchering very basic elements of my culture. It's not their fault exactly, since they were raised in another culture with a different perspective. And nobody clued them in on how different Greek culture is from theirs, so writers sometimes assume that their culture is the default and they project that into ancient Greece. (Even published professionals like Madeline Miller have written "UK or US in antiquity" (with a very colonialist flavor) instead of writing "Ancient Greece". (Looking at you, Circe!)

Even writers who researched a lot before coming to me still had a lot of misinformation or wrong information in their text, easily verifiable by the average Greek. Again, not their fault. They can only access certain information, which does not include Greek scholarly work and scientific articles that DO offer valuable context.

Translation, accuracy, and meaning: If you ever wondered what a word means or how to pronounce it, here's your chance! There are Greeks like me who are knowledgeable and have a keen interest in antiquity and they will be able to read and compare ancient texts, and dive deeper into the work of Greek scholars regarding those texts.

If you want to create new words, you can do that as well! (It doesn't always work, but we can try. Greek is a really rich language and has a word about everything) If you use existing words, I can help you separate reality from fantasy in the context of your story.

(Do not assume we Greeks are ignorant of our heritage, or that we don't know how to research! Our archaeology sector is huge and archaeological museums are closer to most of us than your local Target is to you)

I guarantee there are things you never thought about Greece and the Mediterranean - from the ancient to the modern era. Sprinkling elements like phrases, types of interactions, customs, songs, instruments, dances, etc , into your text will make your text absolutely rich in culture.

Names matter!!! The genders of the names matter, diminutives matter (If I see one more "Perse" for Persephone I will claw my eyes out along with a few thousand Greeks), naming traditions matter!!! In many cases you should not even use a diminutive!!

You will be able to write about a foreign culture easily! Because of the continuity of Greek culture, you can even write a few more recent Greek elements to fill in the gaps. I can make sure they are not mismatched, and they will complement your ancient setting. I have observed a few things I didn't know we had since antiquity, but they make sense because our land has certain characteristics.

Non-Greek writers often miss the whole context of Greek culture! Do you know how Greek respect towards deities and parents looks like? What tones we use when we talk to our elders? When to use honorific plural - if your setting is more modernized?

Oh, and please let's avoid caricatures when describing Greeks?? (even fantasy Greeks) There can be heavy exotisation and odd descriptions of Greeks, as if we are another species. Even in published works. For many western writers it's difficult to catch, unfortunately.

The whole process is actually way easier than you think. You send me a text, I make notes and then we have some discussion on your vision.

It's always okay to seek guidance from the locals! You are not "guilty" when you admit you don't know! How can you know if you don't ask?? You can't imagine what relief and "πάλι καλά!!!" I read/see from other Greeks when I tell them another foreigner is using me for cultural sensitivity? Greeks want you to seek help and will NOT shame you for it!

(On the contrary, you have no idea how many eye-rolls Greeks do when they see a blatantly wrong thing in a story... Which has happened pretty often for many years now. Can we do better as an industry?? Please???)

You can send me a personal message to share your story, or ask what this whole cultural sensitivity thing is all about, or ask about what I have done so far and how I can help. But for the love of all that's good, don't let your story be another "generic greek myth retelling"! And don't let others sell you their generic greek myth retellings!!

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bluecollarmcandtf · 3 months ago

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M O O N L I G H T ™

Chapter III

It's late, and the last thing I expect to find at my nightly workout is my little bro, dressed up like a personal trainer. He looks ridiculous in that cheesy uniform, not to mention the light pouring out of his skull and the smile stamped into his face! I guess the little idiot signed up for Moonlight™: that was one helluva mistake!

"Good evening, sir," my brother speaks as if we hadn't grown up together, "Is there any way I can aid your fitness journey tonight?"

Hearing Ryan call me 'sir' brings a devious grin to my own face. I've bullied this kid for years, and now he's kissing my ass like well-trained puppy. Thanks to Moonlight™, my annoying little bro is just a mind controlled employee who doesn't realize his brother's here, let alone embarrassing him! I wish I could get my entire family implanted with these little Moonlight™ things. Messing with them would be hilarious!

"Oh yeah," I sneer, "And what's string bean gonna do for a guy like me?"

"Well, sir, as a personal trainer here at Planet Fitness, I'll gladly demonstrate how to use the machines, spot patrons with heavy-lifting, and return equipment when finished."

God, he sounds even more annoying than usual! "You really think a someone like you could spot me?" I scoff and bring my bicep to his face, flexing it inches away from his perpetually open eyes.

"Actually, sir, this body can lift 260 lbs on the bench press without injury. The load you have is well-enough below to ensure that I may be of service. Still sir, the weight you're lifting is a very respectable amount," Ryan's smile beamed at me, but mine fell.

"Whatever, I'll be fine," I retort, "Just stand over there and mop up my sweat when I'm done."

"Yes, sir."

My little brother takes a step back as I get ready to lift. As stupid as he looks, standing there waiting on me to finish, he also looks pretty fit. His company polo might be sweaty and gross, but it's tight against his improving physique. He's clearly been lifting a lot while he's been working here, but his gains should not count if Moonlight™ is the one actually working out that pathetic little body! The only way he could bulk up was by becoming a fucking puppet! Talk about sad!

"Fuck!" I grunt, tossing the barbell back as I finish. I did a few extra sets to prove a point and now my arms are on fire. "Towel!" I snap.

"Yes, sir," Ryan rushes over and wipes the sweat off my brow. I just laugh in his face.

"I think I got some sweat on my sneakers too," I jab, "You can wipe them off and then put twenty more pounds on the bar."

"Of course, sir."

My brother gets on his knees with the towel, giving my sneakers a cursory buff. I don't know what personal trainer has shoe-shining in his job description, but I've heard these Moonlight™ employees can be pretty pliant. Apparently, you can make them do quite a bit with the loopholes in their programming. Maybe I can get Ryan here to do something even more embarrassing than polishing his big bro's shoes!

The next week, I worked out every night.

Turns out, bullying my little bro was great motivation to go to the gym! When I saw him during the day, I never mentioned the fact that I knew; didn't want to scare him off. At night, I had every opportunity to take out my frustrations on him. If he pissed me off during the day, I could boss him around at the gym, ordering him to follow me around and wipe down every piece of equipment. I could call him whatever names I wanted and yell at him as loudly as I pleased; he had to just stand there with the best customer service smile and say "yes, sir."

Playing around with Ryan was fun, but it wasn't until I went out for a drink that I ran into my second brother. I guess he had the same idea to get hired with Moonlight™...

"Can I fix you a drink, sir?" my brother, the middle child, yells over the club's EDM.

"What the hell?" I shout, "Ryan's dumb enough to Moonlight™, but I didn't think you were!"

Sam just stares back with the same flashlight eyes and widely stretched lips. Of course his programming won't let him do anything outside of bartending! He's probably not even conscious in there! Ryan was always a bit of an impulsive twerp, so I wasn't surprised to see him Moonlighting™, but Sam is different. He'd said he'd never put his body to work at night. Something about the behavior of Moonlighters™ always rubbed him the wrong way...I guess he changed his mind.

"A round of beers," I tell him, warily gesturing to the back corner, "For me and our crew."

Sam's glowing stare looks over my shoulder and sees our friends, the guys we both hang out with, "Yes, sir. I'll have it right out for you."

I return to our pals, anxious for my brother to follow. Sam is only a year younger than myself, so we run around with the same crowd, yet he didn't recognize any of our buds. Now he's about to serve them like a fucking waiter. My catatonic brother is about to walk into the most humiliating situation of his life. I just get to sit back and watch!

"Sam?" one of them asks a moment later.

"Here are your beers, sir," my brother plucks the bottles off his tray and sets them out for each of his friends, completely oblivious to their stunned reactions, "Is there anything else I can get any of you?"

"Holy crap, dude!" another pal turns to me, "Since when did your brother start Moonlight? He looks like a total idiot!"

Sam doesn't seem to register the insult.

"I don't know man," I laugh, "Tonight, I guess."

"Fetch us some napkins," one guy quips with an amused flick of his hand.

"Right away, sir." Sam answers a little too promptly, and whisks away.

"Right away, sir, Ha!" the guy repeats with a mock salute, "We've gotta mess with him!"

Sam returns, obediently passing out napkins, but I'm finding it harder to meet his gaze while he's grinning so manically. This situation is starting to feel more awkward than hilarious. These guys will never let him live this down!

"Sam, get over here and give this paying customer a sloppy BJ!"

My brother stiffens, and for a second a jolt of fear runs down my spine, terrified that Moonlight™ will actually make him comply. Pranks are all good and fun, but I do not want to see my brother about to blow another dude!

"I apologize, sir," he finally resumes, "That is not part of my responsibilities as bartender."

Thank God.

"Then get something to clean this up," he laughs wildly, "You spilled my beer!" Our friend then pours half his drink on the crotch of his jeans, staring at Sam with the amused eyes of a drunk fool. This guy always gets weird after a few drinks. I don't know why we still bring him along. Normally, we just ignore him.

"Of course, sir," Sam answers attentively.

For the next ten minutes, I sit in silent horror as my brother returns with a rag, proceeding to get on his knees and wipe down another man's crotch with painful dedication. Of course, our friends are all howling with laughter at this point, taking video evidence that they can embarrass Sam with later.

It feels like a lifetime, but Sam finally stands up, "I hope I cleaned that up well enough for you, sir."

The guy feels at his wet jeans, saying, "I don't know if that's good enough, bitch."

"I'm sorry, sir, let me try ag-"

"No! It's my turn," someone else cuts in, pushing his way to the front, "You spilled some on my ass that needs cleaned up!"

The gang loses it, doubling over with laughter as Sam prepares to spend the next ten minutes wiping down another guy's ass, but I've had enough, "No! We're done here, thank you. Go close our tab," I bark.

"Yes, sir," Sam turns on his heel. His dumb obedience is more disturbing than entertaining at this point.

Our friends all give me a hard time for sending him away, but I'm not having it. Maybe I'm not drunk enough, but they're enjoying this a lot more than I am. At this point, I'm ready to call it a night and go home, so I say my goodbyes and head for the exit.

The walk home isn't a far one, but I pass a few notable places on the way: one being my dad's dark office building. Our old man has been working late nights there lately. In the dimly lit lobby, I recognize someone...

"Dad?" I gasp.

"Good evening, sir," my father says to me without any note of familiarity in his voice.

"Wait, you're moonlighting too?" it comes out as more of an accusation, but at this point I'm fed up with finding family members secretly working random mind-controlled night jobs.

"I am a security guard employed through the Moonlight™ corporation," his gravelly voice sounds foreign, delivering these programmed prompts, "If you'd like, sir, I can help you apply for a Moonlight™ position, and you can start making the most of your sleeping hours too!"

"Why the fuck did you think this was a good idea, dad?" I ask, knowing this stupid security guard persona isn't capable of answering.

"He didn't."

The voice of someone else in the room sends shivers down my spine. I whip around, and see a gangly, middle-aged man stepping forward.

"Jeff?"

"Hi, Jamie," my uncle says, sauntering up to his far taller brother and resting an arm on his shoulder. My dad's attentive posture doesn't waver. He just keeps on acting like the perfect sentry for the building and the perfect armrest for his brother.

"Do you mind telling me what's going on!?"

He sniffles and sighs like he was caught with his hand in the cookie jar, "Yes, I suppose this charade of mine was doomed to be found out sooner or later. I put your father in the Moonlight™ database. He was just wasting his sleeping hours at home in his bed, and he'd always refuse to let me sign him up, so I did it in secret. He makes a great guard. Right Tom?"

Uncle Jeff claps my dad on the back, prompting him to announce a proud, "Yes, sir!"

"See," my uncle turns back to me, "No harm done. Your old man gets paid to stand around in his sleep. Its harmless!"

"But he doesn't know!" I yell, seething at my uncle's sheer abuse of his place in the company, "This has to be illegal, and are you just pocketing Dad, Ryan, and Sam's salaries?"

He rolls his eyes, "I am right now, but the four of you don't even make that much."

"Did you just say the four of us?" I grunt.

"Oops," he holds a hand to his forehead and curses under his breath.

"AM I FUCKING MOONLIGHTING WHILE I SLEEP TOO?" I am screaming at this point, "You're fucked up!" I bark. Angrily, I stomp towards my uncle, but my father takes a firm step planting himself between me and the man. His steady palm is holding the baton at his belt, making me nervous. Is my dad about to beat me up for this creep?

"Excuse me, sir," my dad smiles at my uncle, "Would you like me to escort this man out of the building?"

"That won't be necessary," my uncle says, "I'll just trigger his Moonlight™ shift to start now. You can go back to standing in the corner"

"Yes, sir," my security guard father answers placidly, returning to his attentive stance.

"You wouldn't," I snarl.

"Oh, trust me, I will. As I understand it, overriding a subject's body while awake means you'll be fully conscious. I'll work on something to make you forget this whole incident later."

He presses a few buttons on an ipad, and suddenly my vision is engulfed in a purple haze. My back straightens, my muscles relax, and I feel my face contorts into a giant smile. Suddenly, my entire body seems to be gone from my grasp, and I'm constrained to a tiny space in my head while something else takes over.

"Enjoy your shift," my uncle snickers with a glare.

"Thank you, sir. I will," I feel my voice pushed out of my throat with an excited tone that isn't mine. Before I know it, my legs are carrying me away from my uncle, leaving him with my father, to march down the dark street...

"Here's your order, sir," my voice has the trademarked Moonlight™ eagerness in it as I reach out the window and hand over the meal.

"Fuck off, sleep-freak!" the teen in the driver's seat flips me off, making his immature friends cackle as they speed off. I can't do anything but smile and watch as they weave away. They have no idea I'm actually conscious in here.

After being forced to leave my uncle, I found myself striding into a fast food restaurant through its backdoor. I could instantly tell the place wasnt anywhere I'd eat at because the dumpster smelled like soggy fries and old meat. The kitchen was a fluorescent-lit pit, with a thick feeling of oil hanging in the air. I could barely take in the surroundings before I was changing out of my clothes by some lockers. I was horrified that Moonlight™ was making me fucking strip, but before long my hands were pulling on new clothes: a uniform. The polo felt like it'd been sitting at the bottom of the locker since the last shift, drying in sweat, and the pants were sticky with something unidentifiable. I was mortified to be pulling on a fucking hairnet and apron, but I had no choice.

"Blondie's here early," a smoker's voice purred from behind me. I had a bad feeling he'd been standing there for a while, watching.

"Hello boss," my voice answers, apparently recognizing the overweight, unshaved creep, "I'm ready to start my shift, sir! Where am I needed today?"

I watched as the man licked his stubbly lips, his beady eyes crawling all over me. Without any shame, his sweaty palm groped the growing bulge in his khakis. He was obviously happy to see me, and he probably thought I couldn't actually see him! I guess, every fucking night that my uncle's made me work in my sleep, I've been under the supervision of THIS pervert!?

"Get to the fryer," his scratchy throat moaned, "You know I want you to get nice and sweaty for later."

"Yes, sir. I'll be sure to work up a sweat for you," I answer, confused and disturbed by my response. The cheer in my voice did not match the overwhelming gloom I felt when the man slapped my ass. His hand lingered on my rear for too long, but I couldn't even frown.

Since then, I've been boiling fries and flipping burgers. Every so often I have to hand an order out the window, but my heart races every time I do. Three orders ago, the customer threw their soda back at my coworker, he's a fairly average guy in his thirties, and he was dowsed in Coca-Cola. It didn't keep Moonlight™'s programming from working: he just kept manning the grill, smiling, eyes glowing, and hair dripping with cherry flavored juice.

"Ouch!" at least, that's what I want to say. The oil sizzles and pops, and a few drops of hot grease splatter onto my arm, but I don’t flinch. The control won’t let me.

Suddenly I feel someone leaning in behind me. My spine shivers as my manager says, "It's closing time, Blondie. I'll send everyone home so you and I can clean up like usual." He whispers it in my ear, with his flabby arms wrapped around me like we're fucking lovers! I wish I could vomit!

"Sounds good, boss," I find myself saying.

One by one, the manager dismisses each of my moonlighting coworkers. I can't help but feel jealous as they strip out of their uniforms by the door. It isn't just that they get to leave; they also have the luxury of not knowing what's going on. They're all asleep. I'd give anything to at least be unaware of whatever this fucking pervert is about to do!

My body is preoccupied with whatever shit needs to be done for closing, wiping down the tables, taking out the trash, and more.

"Mop time," the manager suddenly announces, holding the raggedy thing out expectantly.

"Yes, sir," my voice answers, and I drop what I'm doing to accept the mop. The crotch of his pants is unzipped, but my bodies already turned away from him, turning all my attention to swab the tiles floor.

"You're doing it wrong again, Blondie," he purrs slowly, "I'm gonna have to help you like usual."

"Thank you, sir," my voice sounds grateful, but I am anything but. The pervert presses his rotund body against my back and holds my muscular arms with his own chubby ones. I can feel his penis poking into me below his gut, but my body accepts his touch like he's just a boss helping out an employee.

I guess this asshole found a loophole in Moonlight™'s fucking programming. He's going to touch me all he wants under the guise of demonstrating the right way to mop.

The creep spends the next ten minutes guiding my arms back and forth. "Fuck, you're bubble butt feels even better than usual, Blondie," he breathes in my ear. If I had control of my muscles, he wouldn't stand a chance, but right now, they're putty in my boss's arms. Meanwhile, his waist gets busy dry humping his chode into my rear end. "I'm so glad a jock like you was dumb enough to try Moonlight!" he grunts, his tongue dangerously close to my ear. I can only thank God that he can't take my pants off! After several painful minutes of him spitting more disgusting comments onto my cheek, his arms drop mine and plant themselves on my chest. His hands sloppily grope my pecs and pinch my nipples. I've never felt more pathetic. The man makes one final exclamation, "FUUUCK!" and I can tell he has finally gotten off.

"Thanks for the help, boss," I find myself saying.

With heavy breaths, he staggers back. The sudden open air on my back makes me realize just how hot and sweaty that slob was, and I can feel the slimy remnants of his balls slipping down my back and legs.

"Good job as always, Blondie," he breathes heavily with satisfaction.

"Thank you, sir," I answer. My voice hasn't lost its awful chipper quality, and my face is still stuck in a smile like I hadn't just been taken advantage of.

"Finish mopping up, and then you can lock up and clock out," he winks as if we shared some inside joke. I hate that all he sees is my smile.

"Yes, sir," I answer, but the creep has already waddled out of the building and slammed the door shut.

The sudden silence is unbearable. It makes the monotonous task of mopping the sticky floors all the more unpleasant. What's worse is that I can't pause to wash the manager's cum off my back. It soaks into my pants as I work, trapped in my own body. At least I know why these pants are so sticky. Honestly, I hope Uncle Jeff will wipe my memory...

#gay mind control #humiliated slave #blue collar worker #male mind control #moonlight

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mostlysignssomeportents · 11 months ago

Text

My McLuhan lecture on enshittification

IT'S THE LAST DAY for the Kickstarter for the audiobook of The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

youtube

Last night, I gave the annual Marshall McLuhan lecture at the Transmediale festival in Berlin. The event was sold out and while there's a video that'll be posted soon, they couldn't get a streaming setup installed in the Canadian embassy, where the talk was held:

https://transmediale.de/en/2024/event/mcluhan-2024

The talk went of fabulously, and was followed by commentary from Frederike Kaltheuner (Human Rights Watch) and a discussion moderated by Helen Starr. While you'll have to wait a bit for the video, I thought that I'd post my talk notes from last night for the impatient among you.

I want to thank the festival and the embassy staff for their hard work on an excellent event. And now, on to the talk!

Last year, I coined the term 'enshittification,' to describe the way that platforms decay. That obscene little word did big numbers, it really hit the zeitgeist. I mean, the American Dialect Society made it their Word of the Year for 2023 (which, I suppose, means that now I'm definitely getting a poop emoji on my tombstone).

So what's enshittification and why did it catch fire? It's my theory explaining how the internet was colonized by platforms, and why all those platforms are degrading so quickly and thoroughly, and why it matters – and what we can do about it.

We're all living through the enshittocene, a great enshittening, in which the services that matter to us, that we rely on, are turning into giant piles of shit.

It's frustrating. It's demoralizing. It's even terrifying.

I think that the enshittification framework goes a long way to explaining it, moving us out of the mysterious realm of the 'great forces of history,' and into the material world of specific decisions made by named people – decisions we can reverse and people whose addresses and pitchfork sizes we can learn.

Enshittification names the problem and proposes a solution. It's not just a way to say 'things are getting worse' (though of course, it's fine with me if you want to use it that way. It's an English word. We don't have der Rat für Englisch Rechtschreibung. English is a free for all. Go nuts, meine Kerle).

But in case you want to use enshittification in a more precise, technical way, let's examine how enshittification works.

It's a three stage process: First, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

Let's do a case study. What could be better than Facebook?

Facebook is a company that was founded to nonconsensually rate the fuckability of Harvard undergrads, and it only got worse after that.

When Facebook started off, it was only open to US college and high-school kids with .edu and k-12.us addresses. But in 2006, it opened up to the general public. It told them: “Yes, I know you’re all using Myspace. But Myspace is owned by Rupert Murdoch, an evil, crapulent senescent Australian billionaire, who spies on you with every hour that God sends.

“Sign up with Facebook and we will never spy on you. Come and tell us who matters to you in this world, and we will compose a personal feed consisting solely of what those people post for consumption by those who choose to follow them.”

That was stage one. Facebook had a surplus — its investors’ cash — and it allocated that surplus to its end-users. Those end-users proceeded to lock themselves into FB. FB — like most tech businesses — has network effects on its side. A product or service enjoys network effects when it improves as more people sign up to use it. You joined FB because your friends were there, and then others signed up because you were there.

But FB didn’t just have high network effects, it had high switching costs. Switching costs are everything you have to give up when you leave a product or service. In Facebook’s case, it was all the friends there that you followed and who followed you. In theory, you could have all just left for somewhere else; in practice, you were hamstrung by the collective action problem.

It’s hard to get lots of people to do the same thing at the same time. You and your six friends here are going to struggle to agree on where to get drinks after tonight's lecture. How were you and your 200 Facebook friends ever gonna agree on when it was time to leave Facebook, and where to go?

So FB’s end-users engaged in a mutual hostage-taking that kept them glued to the platform. Then FB exploited that hostage situation, withdrawing the surplus from end-users and allocating it to two groups of business customers: advertisers, and publishers.

To the advertisers, FB said, 'Remember when we told those rubes we wouldn’t spy on them? We lied. We spy on them from asshole to appetite. We will sell you access to that surveillance data in the form of fine-grained ad-targeting, and we will devote substantial engineering resources to thwarting ad-fraud. Your ads are dirt cheap to serve, and we’ll spare no expense to make sure that when you pay for an ad, a real human sees it.'

To the publishers, FB said, 'Remember when we told those rubes we would only show them the things they asked to see? We lied!Upload short excerpts from your website, append a link, and we will nonconsensually cram it into the eyeballs of users who never asked to see it. We are offering you a free traffic funnel that will drive millions of users to your website to monetize as you please, and those users will become stuck to you when they subscribe to your feed.' And so advertisers and publishers became stuck to the platform, too, dependent on those users.

The users held each other hostage, and those hostages took the publishers and advertisers hostage, too, so that everyone was locked in.

Which meant it was time for the third stage of enshittification: withdrawing surplus from everyone and handing it to Facebook’s shareholders.

For the users, that meant dialing down the share of content from accounts you followed to a homeopathic dose, and filling the resulting void with ads and pay-to-boost content from publishers.

For advertisers, that meant jacking up prices and drawing down anti-fraud enforcement, so advertisers paid much more for ads that were far less likely to be seen by a person.

For publishers, this meant algorithmically suppressing the reach of their posts unless they included an ever-larger share of their articles in the excerpt, until anything less than fulltext was likely to be be disqualified from being sent to your subscribers, let alone included in algorithmic suggestion feeds.

And then FB started to punish publishers for including a link back to their own sites, so they were corralled into posting fulltext feeds with no links, meaning they became commodity suppliers to Facebook, entirely dependent on the company both for reach and for monetization, via the increasingly crooked advertising service.

When any of these groups squawked, FB just repeated the lesson that every tech executive learned in the Darth Vader MBA: 'I have altered the deal. Pray I don’t alter it any further.'

Facebook now enters the most dangerous phase of enshittification. It wants to withdraw all available surplus, and leave just enough residual value in the service to keep end users stuck to each other, and business customers stuck to end users, without leaving anything extra on the table, so that every extractable penny is drawn out and returned to its shareholders.

But that’s a very brittle equilibrium, because the difference between “I hate this service but I can’t bring myself to quit it,” and “Jesus Christ, why did I wait so long to quit? Get me the hell out of here!” is razor thin

All it takes is one Cambridge Analytica scandal, one whistleblower, one livestreamed mass-shooting, and users bolt for the exits, and then FB discovers that network effects are a double-edged sword.

If users can’t leave because everyone else is staying, when when everyone starts to leave, there’s no reason not to go, too.

That’s terminal enshittification, the phase when a platform becomes a pile of shit. This phase is usually accompanied by panic, which tech bros euphemistically call 'pivoting.'

Which is how we get pivots like, 'In the future, all internet users will be transformed into legless, sexless, low-polygon, heavily surveilled cartoon characters in a virtual world called "metaverse," that we ripped off from a 25-year-old satirical cyberpunk novel.'

That's the procession of enshittification. If enshittification were a disease, we'd call that enshittification's "natural history." But that doesn't tell you how the enshittification works, nor why everything is enshittifying right now, and without those details, we can't know what to do about it.

What led to the enshittocene? What is it about this moment that led to the Great Enshittening? Was it the end of the Zero Interest Rate Policy? Was it a change in leadership at the tech giants? Is Mercury in retrograde?

None of the above.

The period of free fed money certainly led to tech companies having a lot of surplus to toss around. But Facebook started enshittifying long before ZIRP ended, so did Amazon, Microsoft and Google.

Some of the tech giants got new leaders. But Google's enshittification got worse when the founders came back to oversee the company's AI panic (excuse me, 'AI pivot').

And it can't be Mercury in retrograde, because I'm a cancer, and as everyone knows, cancers don't believe in astrology.

When a whole bunch of independent entities all change in the same way at once, that's a sign that the environment has changed, and that's what happened to tech.

Tech companies, like all companies, have conflicting imperatives. On the one hand, they want to make money. On the other hand, making money involves hiring and motivating competent staff, and making products that customers want to buy. The more value a company permits its employees and customers to carve off, the less value it can give to its shareholders.

The equilibrium in which companies produce things we like in honorable ways at a fair price is one in which charging more, worsening quality, and harming workers costs more than the company would make by playing dirty.

There are four forces that discipline companies, serving as constraints on their enshittificatory impulses.

First: competition. Companies that fear you will take your business elsewhere are cautious about worsening quality or raising prices.

Second: regulation. Companies that fear a regulator will fine them more than they expect to make from cheating, will cheat less.

These two forces affect all industries, but the next two are far more tech-specific.

Third: self-help. Computers are extremely flexible, and so are the digital products and services we make from them. The only computer we know how to make is the Turing-complete Von Neumann machine, a computer that can run every valid program.

That means that users can always avail themselves of programs that undo the anti-features that shift value from them to a company's shareholders. Think of a board-room table where someone says, 'I've calculated that making our ads 20% more invasive will net us 2% more revenue per user.'

In a digital world, someone else might well say 'Yes, but if we do that, 20% of our users will install ad-blockers, and our revenue from those users will drop to zero, forever.'

This means that digital companies are constrained by the fear that some enshittificatory maneuver will prompt their users to google, 'How do I disenshittify this?'

Fourth and finally: workers. Tech workers have very low union density, but that doesn't mean that tech workers don't have labor power. The historical "talent shortage" of the tech sector meant that workers enjoyed a lot of leverage over their bosses. Workers who disagreed with their bosses could quit and walk across the street and get another job – a better job.

They knew it, and their bosses knew it. Ironically, this made tech workers highly exploitable. Tech workers overwhelmingly saw themselves as founders in waiting, entrepreneurs who were temporarily drawing a salary, heroic figures of the tech mission.

That's why mottoes like Google's 'don't be evil' and Facebook's 'make the world more open and connected' mattered: they instilled a sense of mission in workers. It's what Fobazi Ettarh calls 'vocational awe, 'or Elon Musk calls being 'extremely hardcore.'

Tech workers had lots of bargaining power, but they didn't flex it when their bosses demanded that they sacrifice their health, their families, their sleep to meet arbitrary deadlines.

So long as their bosses transformed their workplaces into whimsical 'campuses,' with gyms, gourmet cafeterias, laundry service, massages and egg-freezing, workers could tell themselves that they were being pampered – rather than being made to work like government mules.

But for bosses, there's a downside to motivating your workers with appeals to a sense of mission, namely: your workers will feel a sense of mission. So when you ask them to enshittify the products they ruined their health to ship, workers will experience a sense of profound moral injury, respond with outrage, and threaten to quit.

Thus tech workers themselves were the final bulwark against enshittification,

The pre-enshittification era wasn't a time of better leadership. The executives weren't better. They were constrained. Their worst impulses were checked by competition, regulation, self-help and worker power.

So what happened?

One by one, each of these constraints was eroded until it dissolved, leaving the enshittificatory impulse unchecked, ushering in the enshittoscene.

It started with competition. From the Gilded Age until the Reagan years, the purpose of competition law was to promote competition. US antitrust law treated corporate power as dangerous and sought to blunt it. European antitrust laws were modeled on US ones, imported by the architects of the Marshall Plan.

But starting in the neoliberal era, competition authorities all over the world adopted a doctrine called 'consumer welfare,' which held that monopolies were evidence of quality. If everyone was shopping at the same store and buying the same product, that meant it was the best store, selling the best product – not that anyone was cheating.

And so all over the world, governments stopped enforcing their competition laws. They just ignored them as companies flouted them. Those companies merged with their major competitors, absorbed small companies before they could grow to be big threats. They held an orgy of consolidation that produced the most inbred industries imaginable, whole sectors grown so incestuous they developed Habsburg jaws, from eyeglasses to sea freight, glass bottles to payment processing, vitamin C to beer.

Most of our global economy is dominated by five or fewer global companies. If smaller companies refuse to sell themselves to these cartels, the giants have free rein to flout competition law further, with 'predatory pricing' that keeps an independent rival from gaining a foothold.

When Diapers.com refused Amazon's acquisition offer, Amazon lit $100m on fire, selling diapers way below cost for months, until diapers.com went bust, and Amazon bought them for pennies on the dollar, and shut them down.

Competition is a distant memory. As Tom Eastman says, the web has devolved into 'five giant websites filled with screenshots of text from the other four,' so these giant companies no longer fear losing our business.

Lily Tomlin used to do a character on the TV show Laugh In, an AT&T telephone operator who'd do commercials for the Bell system. Each one would end with her saying 'We don't care. We don't have to. We're the phone company.'

Today's giants are not constrained by competition.

They don't care. They don't have to. They're Google.

That's the first constraint gone, and as it slipped away, the second constraint – regulation – was also doomed.

When an industry consists of hundreds of small- and medium-sized enterprises, it is a mob, a rabble. Hundreds of companies can't agree on what to tell Parliament or Congress or the Commission. They can't even agree on how to cater a meeting where they'd discuss the matter.

But when a sector dwindles to a bare handful of dominant firms, it ceases to be a rabble and it becomes a cartel.

Five companies, or four, or three, or two, or just one company finds it easy to converge on a single message for their regulators, and without "wasteful competition" eroding their profits, they have plenty of cash to spread around.

Like Facebook, handing former UK deputy PM Nick Clegg millions every year to sleaze around Europe, telling his former colleagues that Facebook is the only thing standing between 'European Cyberspace' and the Chinese Communist Party.

Tech's regulatory capture allows it to flout the rules that constrain less concentrated sectors. They can pretend that violating labor, consumer and privacy laws is fine, because they violate them with an app.

This is why competition matters: it's not just because competition makes companies work harder and share value with customers and workers, it's because competition keeps companies from becoming too big to fail, and too big to jail.

Now, there's plenty of things we don't want improved through competition, like privacy invasions. After the EU passed its landmark privacy law, the GDPR, there was a mass-extinction event for small EU ad-tech companies. These companies disappeared en masse, and that's fine.

They were even more invasive and reckless than US-based Big Tech companies. After all, they had less to lose. We don't want competition in commercial surveillance. We don't want to produce increasing efficiency in violating our human rights.

But: Google and Facebook – who pretend they are called Alphabet and Meta – have been unscathed by European privacy law. That's not because they don't violate the GDPR (they do!). It's because they pretend they are headquartered in Ireland, one of the EU's most notorious corporate crime-havens.

And Ireland competes with the EU other crime havens – Malta, Luxembourg, Cyprus and sometimes the Netherlands – to see which country can offer the most hospitable environment for all sorts of crimes. Because the kind of company that can fly an Irish flag of convenience is mobile enough to change to a Maltese flag if the Irish start enforcing EU laws.

Which is how you get an Irish Data Protection Commission that processes fewer than 20 major cases per year, while Germany's data commissioner handles more than 500 major cases, even though Ireland is nominal home to the most privacy-invasive companies on the continent.

So Google and Facebook get to act as though they are immune to privacy law, because they violate the law with an app; just like Uber can violate labor law and claim it doesn't count because they do it with an app.

Uber's labor-pricing algorithm offers different drivers different payments for the same job, something Veena Dubal calls 'algorithmic wage discrimination.' If you're more selective about which jobs you'll take, Uber will pay you more for every ride.

But if you take those higher payouts and ditch whatever side-hustle let you cover your bills which being picky about your Uber drives, Uber will incrementally reduce the payment, toggling up and down as you grow more or less selective, playing you like a fish on a line until you eventually – inevitably – lose to the tireless pricing robot, and end up stuck with low wages and all your side-hustles gone.

Then there's Amazon, which violates consumer protection laws, but says it doesn't matter, because they do it with an app. Amazon makes $38b/year from its 'advertising' system. 'Advertising' in quotes because they're not selling ads, they're selling placements in search results.

The companies that spend the most on 'ads' go to the top, even if they're offering worse products at higher prices. If you click the first link in an Amazon search result, on average you will pay a 29% premium over the best price on the service. Click one of the first four items and you'll pay a 25% premium. On average you have to go seventeen items down to find the best deal on Amazon.

Any merchant that did this to you in a physical storefront would be fined into oblivion. But Amazon has captured its regulators, so it can violate your rights, and say, "it doesn't count, we did it with an app"

This is where that third constraint, self-help, would sure come in handy. If you don't want your privacy violated, you don't need to wait for the Irish privacy regulator to act, you can just install an ad-blocker.

More than half of all web users are blocking ads. But the web is an open platform, developed in the age when tech was hundreds of companies at each others' throats, unable to capture their regulators.

Today, the web is being devoured by apps, and apps are ripe for enshittification. Regulatory capture isn't just the ability to flout regulation, it's also the ability to co-opt regulation, to wield regulation against your adversaries.

Today's tech giants got big by exploiting self-help measures. When Facebook was telling Myspace users they needed to escape Rupert Murdoch’s evil crapulent Australian social media panopticon, it didn’t just say to those Myspacers, 'Screw your friends, come to Facebook and just hang out looking at the cool privacy policy until they get here'

It gave them a bot. You fed the bot your Myspace username and password, and it would login to Myspace and pretend to be you, and scrape everything waiting in your inbox, copying it to your FB inbox, and you could reply to it and it would autopilot your replies back to Myspace.

When Microsoft was choking off Apple's market oxygen by refusing to ship a functional version of Microsoft Office for the Mac – so that offices were throwing away their designers' Macs and giving them PCs with upgraded graphics cards and Windows versions of Photoshop and Illustrator – Steve Jobs didn't beg Bill Gates to update Mac Office.

He got his technologists to reverse-engineer Microsoft Office, and make a compatible suite, the iWork Suite, whose apps, Pages, Numbers and Keynote could perfectly read and write Microsoft's Word, Excel and Powerpoint files.

When Google entered the market, it sent its crawler to every web server on Earth, where it presented itself as a web-user: 'Hi! Hello! Do you have any web pages? Thanks! How about some more? How about more?'

But every pirate wants to be an admiral. When Facebook, Apple and Google were doing this adversarial interoperability, that was progress. If you try to do it to them, that's piracy.

Try to make an alternative client for Facebook and they'll say you violated US laws like the Digital Millennium Copyright Act and EU laws like Article 6 of the EUCD.

Try to make an Android program that can run iPhone apps and play back the data from Apple's media stores and they'd bomb you until the rubble bounced.

Try to scrape all of Google and they'll nuke you until you glowed.

Tech's regulatory capture is mind-boggling. Take that law I mentioned earlier, Section 1201 of the Digital Millennium Copyright Act or DMCA. Bill Clinton signed it in 1998, and the EU imported it as Article 6 of the EUCD in 2001

It is a blanket prohibition on removing any kind of encryption that restricts access to a copyrighted work – things like ripping DVDs or jailbreaking a phone – with penalties of a five-year prison sentence and a $500k fine for a first offense.

This law has been so broadened that it can be used to imprison creators for granting access to their own creations

Here's how that works: In 2008, Amazon bought Audible, an audiobook platform, in an anticompetitive acquisition. Today, Audible is a monopolist with more than 90% of the audiobook market. Audible requires that all creators on their platform sell with Amazon's "digital rights management," which locks it to Amazon's apps.

So say I write a book, then I read it into a mic, then I pay a director and an engineer thousands of dollars to turn that into an audiobook, and sell it to you on the monopoly platform, Audible, that controls more than 90% of the market.

If I later decide to leave Amazon and want to let you come with me to a rival platform, I am out of luck. If I supply you with a tool to remove Amazon's encryption from my audiobook, so you can play it in another app, I commit a felony, punishable by a 5-year sentence and a half-million-dollar fine, for a first offense.

That's a stiffer penalty than you would face if you simply pirated the audiobook from a torrent site. But it's also harsher than the punishment you'd get for shoplifting the audiobook on CD from a truck-stop. It's harsher than the sentence you'd get for hijacking the truck that delivered the CD.

So think of our ad-blockers again. 50% of web users are running ad-blockers. 0% of app users are running ad-blockers, because adding a blocker to an app requires that you first remove its encryption, and that's a felony (Jay Freeman calls this 'felony contempt of business-model').

So when someone in a board-room says, 'let's make our ads 20% more obnoxious and get a 2% revenue increase,' no one objects that this might prompt users to google, 'how do I block ads?' After all, the answer is, 'you can't.'

Indeed, it's more likely that someone in that board room will say, 'let's make our ads 100% more obnoxious and get a 10% revenue increase' (this is why every company wants you to install an app instead of using its website).

There's no reason that gig workers who are facing algorithmic wage discrimination couldn't install a counter-app that coordinated among all the Uber drivers to reject all jobs unless they reach a certain pay threshold.

No reason except felony contempt of business model, the threat that the toolsmiths who built that counter-app would go broke or land in prison, for violating DMCA 1201, the Computer Fraud and Abuse Act, trademark, copyright, patent, contract, trade secrecy, nondisclosure and noncompete, or in other words: 'IP law.'

'IP' is just a euphemism for 'a law that lets me reach beyond the walls of my company and control the conduct of my critics, competitors and customers.' And 'app' is just a euphemism for 'a web-page wrapped enough IP to make it a felony to mod it to protect the labor, consumer and privacy rights of its user.'

We don't care. We don't have to. We're the phone company.

But what about that fourth constraint: workers?

For decades, tech workers' high degrees of bargaining power and vocational awe put a ceiling on enshittification. Even after the tech sector shrank to a handful of giants. Even after they captured their regulators so they could violate our consumer, privacy and labor rights. Even after they created 'felony contempt of business model' and extinguished self-help for tech users. Tech was still constrained by their workers' sense of moral injury in the face of the imperative to enshittify.

Remember when tech workers dreamed of working for a big company for a few years, before striking out on their own to start their own company that would knock that tech giant over?

Then that dream shrank to: work for a giant for a few years, quit, do a fake startup, get acqui-hired by your old employer, as a complicated way of getting a bonus and a promotion.

Then the dream shrank further: work for a tech giant for your whole life, get free kombucha and massages on Wednesdays.

And now, the dream is over. All that’s left is: work for a tech giant until they fire your ass, like those 12,000 Googlers who got fired last year six months after a stock buyback that would have paid their salaries for the next 27 years.

Workers are no longer a check on their bosses' worst impulses

Today, the response to 'I refuse to make this product worse' is, 'turn in your badge and don't let the door hit you in the ass on the way out.'

I get that this is all a little depressing

OK, really depressing.

But hear me out! We've identified the disease. We've traced its natural history. We've identified its underlying mechanism. Now we can get to work on a cure.

There are four constraints that prevent enshittification: competition, regulation, self-help and labor.

To reverse enshittification and guard against its reemergence, we must restore and strengthen each of these.

On competition, it's actually looking pretty good. The EU, the UK, the US, Canada, Australia, Japan and China are all doing more on competition than they have in two generations. They're blocking mergers, unwinding existing ones, taking action on predatory pricing and other sleazy tactics.

Remember, in the US and Europe, we already have the laws to do this – we just stopped enforcing them in the Helmut Kohl era.

I've been fighting these fights with the Electronic Frontier Foundation for 22 years now, and I've never seen a more hopeful moment for sound, informed tech policy.

Now, the enshittifiers aren't taking this laying down. The business press can't stop talking about how stupid and old-fashioned all this stuff is. They call people like me 'hipster antitrust,' and they hate any regulator who actually does their job.

Take Lina Khan, the brilliant head of the US Federal Trade Commission, who has done more in three years on antitrust than the combined efforts of all her predecessors over the past 40 years. Rupert Murdoch's Wall Street Journal has run more than 80 editorials trashing Khan, insisting that she's an ineffectual ideologue who can't get anything done.

Sure, Rupert, that's why you ran 80 editorials about her.

Because she can't get anything done.

Even Canada is stepping up on competition. Canada! Land of the evil billionaire! From Ted Rogers, who owns the country's telecoms; to Galen Weston, who owns the country's grocery stores; to the Irvings, who basically own the entire province of New Brunswick.

Even Canada is doing something about this. Last autumn, Trudeau's government promised to update Canada's creaking competition law to finally ban 'abuse of dominance.'

I mean, wow. I guess when Galen Weston decided to engage in a criminal conspiracy to fix the price of bread – the most Les Miz-ass crime imaginable – it finally got someone's attention, eh?

Competition has a long way to go, but all over the world, competition law is seeing a massive revitalization. Ronald Reagan and Margaret Thatcher put antitrust law in a coma in the 80s – but it's awake, it's back, and it's pissed.

What about regulation? How will we get tech companies to stop doing that one weird trick of adding 'with an app' to their crimes and escaping enforcement?

Well, here in the EU, they're starting to figure it out. This year, the Digital Markets Act and the Digital Services Act went into effect, and they let people who get screwed by tech companies go straight to the federal European courts, bypassing the toothless watchdogs in Europe's notorious corporate crime havens like Ireland.

In America, they might finally get a digital privacy law. You people have no idea how backwards US privacy law is. The last time the US Congress enacted a broadly applicable privacy law was in 1988.

The Video Privacy Protection Act makes it a crime for video-store clerks to leak your video-rental history. It was passed after a right-wing judge who was up for the Supreme Court had his rentals published in a DC newspaper. The rentals weren't even all that embarrassing!

Sure, that judge, Robert Bork, wasn't confirmed for the Supreme Court, but that was because he was a virulently racist loudmouth and a crook who served as Nixon's Solicitor General.

But Congress got the idea that their video records might be next, freaked out, and passed the VPPA.

That was the last time Americans got a big, national privacy law. Nineteen. Eighty. Eight.

It's been a minute.

And the thing is, there's a lot of people who are angry about stuff that has some nexus with America's piss-poor privacy landscape. Worried that Facebook turned Grampy into a Qanon? That Insta made your teen anorexic? That TikTok is brainwashing millennials into quoting Osama Bin Laden?

Or that cops are rolling up the identities of everyone at a Black Lives Matter protest or the Jan 6 riots by getting location data from Google?

Or that Red State Attorneys General are tracking teen girls to out-of-state abortion clinics?

Or that Black people are being discriminated against by online lending or hiring platforms?

Or that someone is making AI deepfake porn of you?

Having a federal privacy law with a private right of action – which means that individuals can sue companies that violate their privacy – would go a long way to rectifying all of these problems. There's a big coalition for that kind of privacy law.

What about self-help? That's a lot farther away, alas.

The EU's DMA will force tech companies to open up their walled gardens for interoperation. You'll be able to use Whatsapp to message people on iMessage, or quit Facebook and move to Mastodon, but still send messages to the people left behind.

But if you want to reverse-engineer one of those Big Tech products and mod it to work for you, not them, the EU's got nothing for you.

This is an area ripe for improvement, and I think the US might be the first ones to open this up.

It's certainly on-brand for the EU to be forcing tech companies to do things a certain way, while the US simply takes away tech companies' abilities to prevent others from changing how their stuff works.

My big hope here is that Stein's Law will take hold: 'Anything that can't go on forever will eventually stop'

Letting companies decide how their customers must use their products is simply too tempting an invitation to mischief. HP has a whole building full of engineers thinking of new ways to lock your printer to its official ink cartridges, forcing you to spend $10,000/gallon on ink to print your boarding passes and shopping lists.

It's offensive. The only people who don't agree are the people running the monopolies in all the other industries, like the med-tech monopolists who are locking their insulin pumps to their glucose monitors, turning people with diabetes into walking inkjet printers.

Finally, there's labor. Here in Europe, there's much higher union density than in the US, which American tech barons are learning the hard way. There is nothing more satisfying in the daily news than the latest salvo by Nordic unions against that Tesla guy (Musk is the most Edison-ass Tesla guy imaginable).

But even in the USA, there's a massive surge in tech unions. Tech workers are realizing that they aren't founders in waiting. The days of free massages and facial piercings and getting to wear black tee shirts that say things your boss doesn't understand are coming to an end.

In Seattle, Amazon's tech workers walked out in sympathy with Amazon's warehouse workers, because they're all workers.

The only reason the tech workers aren't monitored by AI that notifies their managers if they visit the toilet during working hours is their rapidly dwindling bargaining power. The way things are going, Amazon programmers are going to be pissing in bottles next to their workstations (for a guy who built a penis-shaped rocket, Jeff Bezos really hates our kidneys).

We're seeing bold, muscular, global action on competition, regulation and labor, with self-help bringing up the rear. It's not a moment too soon, because the bad news is, enshittification is coming to every industry.

If it's got a networked computer in it, the people who made it can run the Darth Vader MBA playbook on it, changing the rules from moment to moment, violating your rights and then saying 'It's OK, we did it with an app.'

From Mercedes renting you your accelerator pedal by the month to Internet of Things dishwashers that lock you into proprietary dishsoap, enshittification is metastasizing into every corner of our lives.

Software doesn't eat the world, it enshittifies it

But there's a bright side to all this: if everyone is threatened by enshittification, then everyone has a stake in disenshittification.

Just as with privacy law in the US, the potential anti-enshittification coalition is massive, it's unstoppable.

The cynics among you might be skeptical that this will make a difference. After all, isn't "enshittification" the same as "capitalism"?

Well, no.

Look, I'm not going to cape for capitalism here. I'm hardly a true believer in markets as the most efficient allocators of resources and arbiters of policy – if there was ever any doubt, capitalism's total failure to grapple with the climate emergency surely erases it.

But the capitalism of 20 years ago made space for a wild and wooly internet, a space where people with disfavored views could find each other, offer mutual aid, and organize.

The capitalism of today has produced a global, digital ghost mall, filled with botshit, crapgadgets from companies with consonant-heavy brand-names, and cryptocurrency scams.

The internet isn't more important than the climate emergency, nor gender justice, racial justice, genocide, or inequality.

But the internet is the terrain we'll fight those fights on. Without a free, fair and open internet, the fight is lost before it's joined.

We can reverse the enshittification of the internet. We can halt the creeping enshittification of every digital device.

We can build a better, enshittification-resistant digital nervous system, one that is fit to coordinate the mass movements we will need to fight fascism, end genocide, and save our planet and our species.

Martin Luther King said 'It may be true that the law cannot make a man love me, but it can stop him from lynching me, and I think that's pretty important.'

And it may be true that the law can't force corporate sociopaths to conceive of you as a human being entitled to dignity and fair treatment, and not just an ambulatory wallet, a supply of gut-bacteria for the immortal colony organism that is a limited liability corporation.

But it can make that exec fear you enough to treat you fairly and afford you dignity, even if he doesn't think you deserve it.

And I think that's pretty important.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/30/go-nuts-meine-kerle#ich-bin-ein-bratapfel/a>

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