#as in w multiple outfits and its weird being this productive
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sudden bursts of inspiration is always so fkn weird
#shut up danni's talking#today i finished a chapter and started on a full body ref of a character#as in w multiple outfits and its weird being this productive#not complaining lmao#but hopefully iāll be able to post both soon
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Blavity has a big opportunity with Black millennials, despite struggling to fit the VC formula
Black Lives Matter may be the largest movement in U.S. history, according to four different polls cited recently by the New York Times that suggest anywhere from 15 million to 26 million people in the U.S. have participated in demonstrations over the death of George Floyd and others since Floydās death in late May.
Blavity, a six-year-old, L.A.-based media company thatās focused on Black culture, could hardly be better positioned to help outraged Americans better understand whatās really been going on. Blavity founder Morgan DeBaun says the outfit receives at least a handful of videos each week that feature egregious acts against Black Americans, and the same has been true since DeBaun, working at the time at Intuit, founded the company in 2014 after unarmed, 18-year-old Michael Brown was gunned down by a police office in her native Missouri.
Blavity tells the stories that the mainstream media has largely been missing, but thatās only part of the story. The company has also become a go-to destination for a growing number of Black millennials interested in fresh takes on culture and politics; in Black Hollywood and travel (via two other properties it runs); and in its sizable networking events, one of which attracted 10,000 people last year.
Last week, we talked with DeBaun about Blavity ā which has raised a comparatively conservative $11 million to date, including from GV, Comcast Ventures, and Plexo Capital ā to learn more about how the company seizes this moment, and whether investors see the opportunity. Our chat has been edited for length and clarity (you can hear the full discussion here).
TC: You started Blavity in part to address a need you were feeling to connect with others after Michael Brownās death. What were you reading at the time?
MD: The unfortunate answer is I wasnāt reading anything. I hadnāt really felt the need to stay connected to local or regional or Black issues until I moved out of my community and found myself wondering [from California], what is going on.
Historically in the Black community, weāve had our own networks and platforms and brands: the African American newspapers in various cities, Essence, Jet, Ebony, and more recently, The Root. [But] a significant amount of media publications are still focused on entertainment and Hollywood and not necessarily on news. And so there was a huge gap of information that I felt wanting to understand.
This was before Twitter really became a source of information and truth for so many people, so there was a gap of information from what I saw happening on the ground in St. Louis and in text messages and as part of an email list with friends who were on the ground, and what I saw in the mainstream media. And to me, that was a huge miss, because we needed to be connected at that point more than ever so we could help impact change.
TC: Thereās a lot of social injustice covered by Blavity. Two of the most popular stories on the site as we speak are about Sacramento police officer who placed a plastic bag on a 12-year-oldās head, and a cop who was arrested and charged after tasing a pregnant woman on her stomach. Are these stories central to making Blavity a resource to its readers?
MD: We tend to be a reflection of the pulse of the reality and the Black experience, and we do share stories and news that people might not find other places. I get the question more recently about: Does this time feel different? Are we covering different things? And unfortunately, the answer is that weāve been covering these stories weekly since Michael Brown happened. Itās been a critical part of our publication and ethos to ensure that weāre sharing the stories of our community and bringing light to the injustices that are happening.
We also share joy and happiness and celebrations and moments of great accomplishments and local stories of heroes. But certainly right now, weāre making sure that weāre doing our diligence and covering the stories that are very important for this moment in time.
TC: You recently told Forbes that advertisers and marketers do not want to spend money next to Black death and violence. You have to cover these stories because itās core to what you do, but itās a double-edged sword for you, it sounds like.
MD: Blavity as an organization has five different brands. So we have a diversified revenue stream where we donāt just rely on display advertising against our news business, because if we did, we would wind up very much similar to what weāve seen happen [to other struggling media companies]. There was a time when our Facebook page was even blocked because [stories] have gotten flagged as being too violent. And itās like, well yeah, violence against Black bodies is real. Itās the truth; itās real news.
So we do have this weird kind of balance that we strike in terms of really making sure that weāre telling the truth and that we are pushing back against our clients, our advertisers, and even Facebook to ensure that Blavity can continue to distribute content. But overall, the news business isnāt our highest revenue-generating business. Itās our conference business and our display ads business across all of our brands, some of which are lifestyle brands.
We also have an ad network that we donāt advertise publicly much, but essentially, we run ads and sales operations for other publishers of color who maybe donāt have the scale to necessarily have their own sales team and ad tech and engineers and things of that nature. Weāre fighting for deals against a Vice or a Refinery 29 that also have ad networks, so we wanted to make sure that we could also win those deals and we needed that huge inventory and [that business has] allowed us the flexibility to reinvest [in the rest of the business].
TC: I understand that youāre also starting a paid-for membership-only professional network.
MD: We have an exciting announcement thatāll come out in a few weeks about a new platform that will specifically be a place for young Black professionals to come together to have discussions to learn; to get jobs, because thatās one of our core competencies through [our conference business]; but most importantly, to have discussions around the issues and topics that are trending and that matter. We already do daily conversations through Facebook Live and YouTube and Instagram Live. So weāre trying to build a place where we can have a more private space for those conversations that feels safe and also is a place where people can connect on a deeper level.
TC: Have you noticed a real change in Silicon Valley in the last month or so among investors? Are you seeing interest from firms that previously hadnāt reached out to you?
MD: There are a lot of VCs that perhaps are paying attention, but the bias is so deep that I donāt even think they know how to get out. It.
Have I seen more requests for conversations? Yes. Do I think that thatās going to result in more investments and wires and checks? No. Iām very skeptical of this kind of like performative āwe careā flag. The most important metric of success for VCs are returns on their investments. [Venture money] is not a donation; itās not charity. [VCs look for companies that] meet the metrics of success. And my metrics may be different because Iāve been chronically underfunded despite how much weāve done.
TC: Can you elaborate?
I think the argument that [later-stage] investors make is, āWell, there are just not that many Series A Series B companies to invest in. [But] there are enough companies to invest in, that have your revenue criteria and your goal criteria in terms of a potential exit, but that may not call themselves startups. They may look different. And so you need to do more work to go get them.
There are certainly a lot more people raising funds and having really success in terms of raising their first fund, or that are now on their second fund as a result of this [focus on diversity] and thatās very encouraging and thatās really going to help the seed- and early-stage founders.
I wish I was a founder right now who was raising a seed [round], because I could raise $10 million, thereās so much money going around.
TC: Itās incredible that you could be at a disadvantage because youāre now running a real business with multiple properties, particularly given the opportunity ahead. As youāve mentioned in the past, there will be a majority minority population in this country in 10 years or so. Are you developing products for other communities, including the Afro-Latino community?
MD: Weāve thought a lot about the sub communities that have huge audiences, are growing quickly, but perhaps donāt have a space or a place to connect. And originally, one of our ideas was to build out our tech platform, then change the UI to accommodate all these [ideas] and become a true house with brands that serve people and communities on a niche level ā so Gen Z, Black, LGBT,Ā Afro Latina, for the many Caribbean folks who are in the U.S. and Nigerian Americans; there are so many sub communities within the diaspora.
What we realized is that the overhead and operations of doing that over and over would not be a good idea and that we should figure out how to a build the operations side instead. Thatās why we invested in our own ad network, because we can say, āHey, creator in Brooklyn whoās amazing, you have a million monthly unique visitors, which is better than half the publications out there. You donāt have ad sales team. Letās partner with each other.ā That was the first solution.
The second is this social networking platform that weāve built. Part of the frustration and tension I felt when I started the company was feeling like there was no one like me. I couldnāt find other Black women who wanted to build a huge company and change the world and do it through tech. There was no one walking around Mountain View who looked like that, and I didnāt know where to go. We want to solve that through technology and through a platform that makes it easy for people to find each other. Hopefully then, once people are more connected, they can build their own companies and come up with their own organizations.
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vanderpump rules, season five, episode eighteen: ARE WE DONE YET?
Weāre finally back from New Orleans, where Tom and Jax are relaying all the information from the bachelor/ette party. Tom Sandoval is wearing a baseball cap and I want to burn it, itās not a good look for him. But you know what was, apparently? Dressing up as a woman. Lisa comments that he made a very good-looking woman, and I guess thatās true depending on what your definition of āgood lookingā is. My definition of āgood lookingā is Tyra Banks in 1996, but whatever, Lisa. Boost Tomās ego if you can. Meanwhile, Ariana and Scheana are just straight horrified about what happened with Katie and Tom at the bachelorette party - Ariana remains the voice of reason when she reminds us that choosing to bottle all of your issues usually ends with a nasty, foul, rotten bottle of problems.
Katie and Lisa are meeting, and Iām mostly distracted because Lisaās holding the fluffiest dog Iāve ever seen in my life and I want nothing more than this dog at this moment. Theyāre preparing for the annual Sexy Unique Restaurant photoshoot, and the theme this year is āindulgenceā, which isnāt a theme. Katie refuses to take any accountability for her actions in her and Tomās argument because sheās a fucking adult, and maintains that Tom was the one fighting with everyone. Lisaās nervous for the two of them because the wedding is just two weeks away and theyāve gotta lock this shit down. Letās be real - these two need to postpone this wedding and go into therapy before they even start considering it, but Bravo production and their own personal vanity will never let that happen in a million years.
Kristen and Stassi go to lunch with their dogs, and Kristen teaches us all how to game the system and getting an emotional support dog. Kristenās there to help Stassi write her OkCupid profile, which just proves sheās going down the wrong route from the get-go. Stassi, youāre famous. You have enough of a social media following to be on Raya, why arenāt you doing that? Or The League? Or Literally Anything Other Than OkCupid? Then again, I met my ex-boyfriend on OkCupid, so I canāt really talk. Stassiās instructed to write something about herself other than āIām on television,ā and Kristen suggests āBrunch, dogs, wine, ranch.ā
Because of course. Of course, ranch1.
Katie and Tom head over to Villa Rosa to meet with Queen Vanderpump, when suddenly a man in a tuxedo arrives to invite Lisa to be Katie and Tomās wedding officiant. Arenāt they getting married in two weeks? Who waits this long to pick an officiant? Katie and Tom are awkwardly sheepish about it, and Lisaās like, āyo - you guys couldnāt get through three days without fighting, how am I supposed to take you seriously?ā Youāre not, Lisa. She wants them to really consider if getting married is a good idea. Katieās crying. They talk it out, but itās mostly bullshit. Katieās not even sure why they were fighting in New Orleans, and thatās critical - theyāre clearly fundamentally not suited for each other to the point where they fight just to fight now. What I find particularly gross about this narrative 180 is that it almost normalizes the level of rancor Tom and Katie displayed toward one another for the bulk of this season. Is your relationship TERRIBLE? Are you and your partner verbally and emotionally abusing each other on a regular basis? If you just sit and have one little chat, it'll be all better in no time. It's that easy! I find it so distasteful.
The gangās headed all down to the beach, and everyoneās ready for a beach day! Stassi and Scheana discuss Stassiās date the previous night that she spent mostly making out, and her date tonight.2 Katie and Tom tell the gang about Lisa basically rejecting their request to officiate their wedding. The two of them have a cute cuddly moment on the beach and weāre expected to think everythingās okay with them. So after months of watching Tom and Katie fighting, being terrible to each other and generally showing viewers what not to do in a relationship, are we actually supposed to believe that one conversation with Lisa fixed everything? I understand it's a TV show and there has to be a storyline but shiiiiit, I kept rolling my eyes when they continuously referenced that magical conversation with Lisa fixing everything.
Lisa brings Ariana to meet her bedazzled horse, and Ariana is just⦠salivating. Even Iām jealous, and Iām allergic to horses. Lisa and Ariana wax poetic about their lives, and Ariana admits to not wanting children, something that horrifies Lisa. I donāt get this idea that some people have that one day youāre just going to wake up and want something youāve never wanted before. Arianaās not interested in marriage or babies - let her live.
Stassi wants to look skinny af on her blind date with a guy with āThe Greatest Instagram Account [Sheād] Ever Seenā3 and Kristen, looking the best she has this season, comes over to help. And by āhelpā, I mean shame Stassi into not wearing Spanx and helping her come up with a ākitā comprised of Adderall, Plan B, and condoms. Stassi looks great for her date, though.
Tom Sandoval, Best Friend Ever, is treating Jax, Tom Schwartz, and Peter all to spray tans. How kind of him, am I right? Tom and Katie finally had sex, and Jax is terrified of getting spray tanned, but not afraid of officiating Tom and Katieās wedding. Considering Jax was at the very first wedding to ever exist in the world ever, I donāt see how this is a bad ide- wait. Itās Jax. Itās a terrible fucking idea.
Back over at Fig & Olive, Stassiās met with David! Theyāre drinking Sancerre, which is shocking, because Stassiās well established as a pinot grigio girl. Itās clear from the get-go theyāre on different paths - he asks her if sheās interested in hiking, Stassiās like āhell no,ā (Point: Stassi). He works in technology solutions and wakes up at 7 AM daily, which has Stassi straight SHOOK. She doesnāt wake up before noon and she thinks thatās why sheās single. This guy is nice as hell, which is rare for Stassi. Sheās mostly glad heās not a murderer, but heās still not murdery enough for her. I would watch a Stassi dating spinoff.
Itās the Sexy Unique Restaurant Photoshoot! Everyoneās getting dolled up as if doing a photoshoot half-naked is normal for a job to do! Thereās a fake pig with an apple in its mouth and grapes! Tom Schwartz is there, and he doesnāt even WORK there. Tom Sandoval brought multiple outfits because he likes to be prepared. Tom Sandoval is literally my favorite person on earth. He can be dramatic and vain but also wonderful. The girls have to pose in front of the pig and Scheana pretends to have cake in her mouth.
Meanwhile, Stassi and Kristen are still pretending like they have a valid reason to be on this show by going to lunch, where Kristen is freaking out about the fake suckling pig she was sent a photo of by Scheana. Itās hilariously desperate. Stassi admits to not having chemistry with her date and wanting an older dude. I can get behind that - Iāve had a plethora of shitty dates. Kristen has a problem with Lisa Vanderpump sticking her nose into Katieās business, but weāve seen what Kristen can do when she sticks her nose where it doesnāt belong. Lisaās better than you, Kristen, get over it.
This just makes it really apparent how much this show needs James and Lala, god damn it.
Lisa poses with the boys of Sexy Unique Restaurant Plus Tom for a photograph wearing a clip-on hair piece and looking like a sixteen-year-old girl going to homecoming. Meanwhile, Scheana and Katie are sitting outside talking, and Katieās asking Scheana for advice re: rehearsal dinners and speeches and whatnot. Scheana feels left out and feels like she hasnāt been included in the wedding planning. Whatever. Theyāre all boarding the Titanic with Tom and Katie, one by one.
Ariana gets naked and covered in grapes with Tom Sandoval, and god damn, Ariana is gorgeous. Basically, each couple gets their time in the grapey sun - Tom and Katie, Ariana and Tom, Jax and Brittany. Thereās some weird tension between Jax and Brittany because he wonāt tell her she looks beautiful. They then basically try to do the Sexy Unique Restaurant version of The Last Supper. Why you even need a photoshoot, I donāt understand.
Oh, and then Lisa Vanderpump agrees to officiate Tom and Katieās wedding.
Next Week: LALAAAAAAAAAA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Stassi poses nude. James is back too, barf, with his vocal fry girlfriend. Jax and Tom invite Tom Schwartzās brother to the wedding? And weāre headed up for Tom and Katieās nuptials.
See you soon for The Bachelor!
Stassi is right as hell when she says āI might as well be a basic bitch.ā WHO CALLS RANCH A DESCRIPTIVE TERM?Ā ā©ļø
I love the shade to Scheanaās marriage thatās becoming a constant thing on this show.Ā ā©ļø
Is this a standard people are trying to achieve?Ā ā©ļø
#vanderpump rules#omg lala's back#lala my girl#this season is so produced i can't#it feels like the hills#the hills are alive#with the sound of music#who doesn't invite someone to their wedding until a week before?
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