#applied behavior analysis schools new york city

[brostateexam]

A.B.A. is the only autism intervention that is approved by insurers and Medicaid in all fifty states. The practice is widely recommended for autistic kids who exhibit dangerous behaviors, such as self-injury or aggression toward others, or who need to acquire basic skills, such as dressing themselves or going to the bathroom. The mother of a boy with severe autism in New York City told me that her son’s current goals in A.B.A. include tolerating the shower for incrementally longer intervals, redirecting the urge to pull on other people’s hair, and using a speech tablet to say no. Another kid might be working on more complex language skills by drilling with flash cards or honing his ability to focus on academic work. Often, A.B.A. targets autistic traits that may be socially stigmatizing but are harmless unto themselves, such as fidgeting, avoiding eye contact, or stereotypic behaviors commonly known as stimming—rocking, hand-flapping, and so forth.

Hammond is now the mother of two autistic sons. Her older son, Aidan, who is sixteen, is nonverbal and needs round-the-clock care. When he was young, he attended a traditional school, but teachers, Hammond said, “were literally calling me every single day: ‘Can you please come here and sit with him? Can you please pick him up?’ ” Hammond tried physical, occupational, and speech-language therapy for Aidan, but he was “kicked out of every single one,” she said. Therapists “felt that his behaviors were interfering with his learning, and that he needed to be in A.B.A.” A.B.A. clinicians, she added, “were at least willing to look at my son.”

She drove him to A.B.A. appointments at a clinic about an hour from their home in southwest Texas, but stopped treatment after just a few sessions. This was partly due to the commute and the co-pay, but also to a discomfort with the approach, which required Aidan to spend long periods, over multiple sessions, solving a puzzle in which he matched shapes to the right-sized holes. “He’s having to do this over and over and over again,” Hammond recalled, “and, when he picked the right thing, it’s, like, Ooh, here’s a Skittle! Like he’s a puppy.”

In recent years, A.B.A. has come under increasingly vehement criticism from members of the neurodiversity movement, who believe that it cruelly pathologizes autistic behavior. They say that its rewards for compliance are dehumanizing; some compare A.B.A. to conversion therapy. Social-media posts condemning the practice often carry the hashtag #ABAIsAbuse. The message that A.B.A. sends is that “your instinctual way of being is incorrect,” Zoe Gross, the director of advocacy at the nonprofit Autistic Self Advocacy Network, told me. “The goals of A.B.A. therapy—from its inception, but still through today—tend to focus on teaching autistic people to behave like non-autistic people.” But others say this criticism obscures the good work that A.B.A. can do. Alicia Allgood, a board-certified behavior analyst who co-runs an A.B.A. agency in New York City, and who is herself autistic, told me, “The autistic community is up in arms. There is a very vocal part of the autistic population that is saying that A.B.A. is harmful or aversive or has potentially caused trauma.”

Until recently, the American Medical Association officially endorsed “evidence-based treatment of Autism Spectrum Disorder including, but not limited to, Applied Behavior Analysis Therapy.” Last summer, the medical students’ body of the association proposed that the organization withdraw its support for A.B.A., citing objections by autistic self-advocates. The association did not adopt the resolution as submitted, but its house of delegates eventually approved an amendment removing any explicit reference to A.B.A., and autistic activists spread the word that A.B.A. no longer appeared to have the outright endorsement of the nation’s largest medical society.

[shosiblog]

Which University is Best for Digital Marketing? A Comprehensive Guide

As the digital landscape continues to evolve, the demand for skilled digital marketing professionals has surged. Choosing the right university to pursue a degree or certification in digital marketing is crucial for laying a solid foundation for a successful career. With numerous institutions offering digital marketing programs, it can be overwhelming to determine which university stands out as the best choice. In this blog, we’ll explore some of the top universities and their programs, helping you make an informed decision for your educational journey in digital marketing.

1. University of California, Berkeley (UC Berkeley)

Overview: UC Berkeley offers a highly regarded Professional Certificate in Digital Marketing through its Extension program. This program covers essential topics such as SEO, PPC, social media marketing, and analytics.

Why It’s Great: Berkeley’s program is designed for working professionals and provides hands-on learning experiences, allowing students to apply their skills in real-world scenarios. The university’s strong reputation and industry connections further enhance its value.

2. Columbia University

Overview: Columbia University offers a Digital Marketing Certificate program through its Columbia Business School. The curriculum includes modules on digital strategy, data analysis, and consumer behavior.

Why It’s Great: Columbia’s program is taught by industry experts and provides a robust understanding of both digital marketing tactics and business strategy. The prestigious reputation of Columbia University also adds significant weight to your resume.

3. Northwestern University

Overview: Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications offers a Master’s in Integrated Marketing Communications with a focus on digital marketing.

Why It’s Great: This program combines theory and practical experience, emphasizing analytics and strategic thinking. The school’s commitment to integrating traditional marketing with digital strategies prepares students for the complexities of the modern marketing landscape.

4. New York University (NYU)

Overview: NYU’s School of Professional Studies offers a Digital Marketing Certificate program that covers key areas such as SEO, social media, content marketing, and data analytics.

Why It’s Great: The program is designed for both beginners and experienced marketers looking to enhance their skills. NYU’s location in New York City provides students with valuable networking opportunities in one of the world’s largest marketing hubs.

5. Digital Marketing Institute (DMI)

Overview: While not a traditional university, the Digital Marketing Institute offers globally recognized certification programs in digital marketing. Their curriculum covers a wide range of topics and is designed for both beginners and experienced professionals.

Why It’s Great: DMI’s certification is widely respected in the industry and can enhance your employability. The courses are accessible online, allowing for flexible learning that fits your schedule.

6. University of Illinois at Urbana-Champaign

Overview: The University of Illinois offers a Bachelor’s and Master’s degree in Marketing with a concentration in Digital Marketing. The curriculum includes courses on digital analytics, social media, and online advertising.

Why It’s Great: This program provides a comprehensive understanding of both marketing principles and digital strategies. The university’s strong alumni network and career services further support student success.

7. Coursera and edX Partnering Universities

Overview: Online platforms like Coursera and edX offer digital marketing courses and certifications from top universities such as the University of Pennsylvania and Boston University.

Why It’s Great: These courses provide flexibility and access to high-quality education from renowned institutions without the need for physical attendance. They are ideal for working professionals looking to enhance their skills.

Conclusion

Selecting the best university for digital marketing ultimately depends on your career goals, learning preferences, and budget. Each of the institutions mentioned above offers unique programs that can equip you with the skills and knowledge necessary to thrive in the digital marketing field.

Start Your Digital Marketing Journey Today!

If you’re ready to take the first step towards a successful career in digital marketing, our digital marketing agency in Tamil Nadu is here to support you! We offer training programs, workshops, and expert guidance to help you develop the skills needed to excel in this dynamic field. Contact us today to learn how we can assist you in achieving your digital marketing goals!

[achievementbehaviorservices]

Achievement Behavior Services (ABS) is an agency comprised of ABA Behavior Therapists, Board Certified Behavior Analysts (BCBAs), and a strong administrative team who work together to provide Applied Behavior Analysis (ABA) Therapy services for children all ages with Autism spectrum disorders (including Asperger’s). Our offices are located in Nassau County, New York City, and Queens, but we provide services at home, community and schools throughout New York and Central New Jersey. We specialize in providing intensive, individualized one-to-one treatment rooted in the principles of ABA in order to meet our clients’ needs. Our treatment plans focus on increasing skills that will lead to increased opportunities, involvement, and independence while simultaneously decreasing problem behavior and other barriers to learning.

[barbaraheidenreich]

I know many of you have been eager to devour more science-based resources. There are few teachers with both the academic chops AND the years of hands-on practical application working directly with animals. We are super fortunate Dr Parvene Farhoody (PhD in Learning Processes and Behavior Analysis) is taking time away from her busy project load to give two super thought-provoking presentations at the Global Online Animal Training Summit. https://animaltrainingfundamentals.com/goats-presenters/ This is a rare appearance you do NOT want to miss! Check out her credentials! Dr. Parvene Farhoody started training animals in 1974 and began training professionally in 1992. Today, she owns and operates Behavior Matters,® Inc., a behavior consulting, training, and education service in New York City that specializes in teaching people to better understand learning principles and how these principles are applied to teach all species—human and nonhuman. In 2008, Parvene continued to train and teach while earning a doctorate in Learning Processes and Behavior Analysis from the Graduate Center of the City University of New York and a Master’s in Psychology with a concentration in Animal Behavior and Wildlife Conservation from Hunter College in New York City. Dr. Farhoody trains animals across species, consults, coaches and designs training programs. Her comprehensive approach to training nonhuman species always includes teaching human caregivers how to work with the animals in their care. The goal is to implement effective and efficient behavior change procedures that go hand in hand with safe and enjoyable learning environments. She has conducted scientific research on minimally restrictive and least aversive behavioral interventions to reduce inter-dog aggression and published research on the effects of spay/neuter on the aggressive behavior of domestic dogs. She continues to research low-stress behavioral interventions that can improve the lives of human and nonhuman animals. From 1992 to 1996, Parvene worked extensively with children from Kindergarten through 5th grade in public and private schools in Baltimore, Maryland. She designed and (cont in comments) https://www.instagram.com/p/CF4lrfZliUR/?igshid=f7oax64bhjxo

[phroyd]

Anna Lushchinskaya, from a video showing her attacking, spitting and shouting at fellow subway passengers. What is it with New York lawyers spouting racist rants in public places this year? Another New York lawyer has been caught on video making racially charged comments, as well as assaulting a fellow subway passenger. That video, which has gone viral, comes just a few months after a New York City lawyer named Aaron Schlossberg was caught making a racially charged, anti-immigrant rant. That video, which also went viral, prompted intense blowback and a referral to attorney disciplinary authorities, forcing apublic apology from Schlossberg. In the latest incident, multiple videos posted online Wednesday depict a woman on a New York City subway car in Brooklyn shouting expletives, spitting at fellow passengers and specifically attacking another woman on the train by kicking and hitting her with an umbrella and keychain. At one point in the video of the incident, the aggressor—identified in news reports as Anna Lushchinskaya, who uses the last name Lushchinsky professionally—lets out a racial slur typically used to denigrate Asians. Later, Lushchinsky makes another comment that seemed to be racially charged, referring to a male passenger, who has dark skin and describes himself on camera as Dominican, as “Muhammad.” After footage of the subway incident was publicized, news reports emerged that in addition to her behavior during the morning rush hour, Lushchinsky is a law school graduate who was registered as an attorney in New York. According to state bar records, she graduated from New York Law School and was admitted to practice in New York in 2004. It’s unclear from the bar records whether Lushchinsky is actively practicing—her profile on the state bar’s attorney directory lists her registration status as, “due to re-register within 30 days of birthday." Lushchinsky could not be reached for comment Friday. In the wake of the subway confrontation, Lushchinsky, 40, was arrested and the New York City Police Department’s transit bureau announced on Twitter that she could have faced felony assault charges. However, according to criminal court records in New York, the subway incident resulted in five misdemeanor charges, including menacing with a weapon other than a gun and attempted assault. The video of Lushchinsky called to mind the controversy that swirled around Schlossberg earlier in 2018. In May, a video posted online showed a white man who appeared to be Schlossberg berating the manager at a Fresh Kitchen restaurant in Manhattan. The tirade apparently came after Schlossberg overheard a conversation in Spanish between other Fresh Kitchen employees. Schlossberg accused them of all being “undocumented” and threatened to call U.S. Immigration and Customs Enforcement. The viral video of Schlossberg prompted U.S. Rep. Adriano Espaillat, D-New York, to refer the matter to bar disciplinary authorities. Ethics experts said at the time that it wasn’t likely Schlossberg would ultimately face discipline from the bar, and even if he were disciplined, it probably wouldn’t become public. But a different analysis may apply to Lushchinsky—particularly if she is convicted of any of the criminal charges she faces in light of the subway incident. “Whether the lawyer is disciplined will depend on whether he has prior discipline and his defense (‘the meds made me do it,’ for example),” Stephen Gillers, a professor at New York University School of Law, said in May after the Schlossberg incident. “If the conduct leads to a conviction, even a minor one, discipline will be much more likely."

Phroyd

[nypaenergy]

Introducing NYPA’s Interns

Welcome to NYPA’s 2018 Summer Intern blog series. Each week, we’ll be featuring several interns working across NYPA’s various sites and departments. Read on to learn more about our interns and why they chose to work at NYPA!

Eamon Gekakis is interning with the RSC & Technical Compliance department at NYPA's White Plains office. He is from Fishkill, NY and is studying Electrical Engineering at SUNY Maritime. He said his favorite classes there have been Signals & Systems because it was “difficult but rewarding to master” and Discrete Mathematics in Python because he was able to “learn theoretical mathematics and apply it to a prominent coding language.” He also said he finds power generation the most interesting part of the energy industry because it relates to his major and “generators are cool.” Eamon explained how he enjoys learning about every aspect of NYPA because it links engineering with tech innovation, economics, and data analysis, which are all topics he is interested in, and in five years, he hopes to be working in the electrical engineering field.

Anjali Chaturvedi is interning with the Financial Planning Department at NYPA’s White Plains office. She is from Jersey City, NJ and is currently pursuing a Master’s in Energy & Environment Policy with a minor in Finance from New York University. She said that her favorite classes have been Energy & Resource Security and Global Electricity Markets & Policy because they deepen her “understanding of concepts from economics and finance in the energy sector.” Regarding the energy industry, she is most interested in wholesale power markets and how economics and policy impact them, and she explained that she enjoys working at NYPA because “NYPA is truly an innovative company” and working here gives her “motivation to be proactive.” In five years, Anjali hopes to be working professionally in energy finance, learning more about the field, and travelling around the world.

Harrison Kern is interning with the Treasury department at NYPA's White Plains office. He is from Randolph, NJ and is currently pursuing degrees in Economics and Philosophy from the University of Pennsylvania. He said his favorite classes at school so far have been Behavioral Economics and Corporate Finance. He also explained that the most interesting part of the energy industry to him is “the growth potential for the sector as a whole and the way that new clean energy technologies have changed the way that we look at power.” Harrison’s favorite part of working at NYPA has been meeting the “really welcoming and insightful people” in the Treasury department.

[vatsal1804]

How Science is Revolutionizing the World of Dog Training

It was about a month into raising a new border collie puppy, Alsea, when I came to an embarrassing realization: my dog had yet to meet a person who doesn’t look like me.

I’d read several books on raising a dog, and they all agree on at least one thing: proper socialization of a puppy, especially during the critical period from eight to 20 weeks, means introducing her to as many people as I possibly could. Not just people, but diverse people: people with beards and sunglasses; people wearing fedoras and sombreros; people jogging; people in Halloween costumes. And, critically, people of different ethnicities. Fail to do this, and your dog may inexplicably bark at people wearing straw hats or big sunglasses.

This emphasis on socialization is an important element of a new approach to raising the modern dog. It eschews the old, dominating, Cesar Millan–style methods that were based on flawed studies of presumed hierarchies in wolf packs. Those methods made sense when I raised my last dog, Chica, in the early aughts. I read classic dominance-oriented books by the renowned upstate New York trainers The Monks of New Skete, among others, to teach her I was the leader of her pack, even when that meant stern corrections, like shaking her by the scruff of the neck. Chica was a well-behaved dog, but she was easily discouraged when I tried teaching her something new.

I don’t mean to suggest I had no better option; there was then a growing movement to teach dog owners all about early socialization and the value of rewards-based training, and plenty of trainers who employed only positive reinforcement. But in those days, the approach was the subject of debate and derision: treat-trained mongers might do what you want if they know a biscuit is hidden in your palm, but they’d ignore you otherwise. I proudly taught my dog tough love.

This time, with the assistance of a new class of trainers and scientists, I’ve changed my methods entirely, and I have been shocked to discover booming product lines of puzzles, entertaining toys, workshops and “canine enrichment” resources available to the modern dog “parent,” which has helped boost the U.S. pet industry to $86 billion in annual sales. Choke collars, shock collars, even the word no are all-but-verboten. It’s a new day in dog training.

The science upon which these new techniques are based is not exactly new: it’s rooted in learning theory and operant conditioning, which involves positive (the addition of) or negative (the withdrawal of) reinforcement. It also includes the flipside: positive or negative punishment. A brief primer: Petting a dog on the head for fetching the newspaper is positive reinforcement, because you’re taking an action (positive) to encourage (reinforce) a behavior. Scolding a dog to stop an unwanted behavior is positive punishment, because it’s an action to discourage a behavior. A choke collar whose tension is released when the dog stops pulling on it is negative reinforcement, because the dog’s desirable behavior (backing off) results in the removal of an undesirable consequence. Taking away a dog’s frisbee because he’s barking at it is negative punishment, because you’ve withdrawn a stimulus to decrease an unwanted behavior.

Much has changed about the way that science is applied today. As canine training has shifted from the old obedience-driven model directed at show dogs to a more relationship-based approach aimed at companion dogs, trainers have discovered that the use of negative reinforcement and positive punishment actually slow a dog’s progress, because they damage its confidence and, more importantly, its relationship with a handler. Dogs that receive too much correction—especially the harsh physical correction and mean-spirited “Bad dog!” scoldings—begin to retreat from trying new things.

These new methods are backed by a growing body of science—and a rejection of the old thinking, of wolves (and their descendants, dogs) as dominance-oriented creatures. The origin of so-called “alpha theory” comes from a scientist named Rudolph Schenkel, who conducted a study of wolves in 1947 in which animals from different packs were forced into a small enclosure with no prior interaction. They fought, naturally, which Schenkel wrongly interpreted as a battle for dominance. The reality, Schenkel was later forced to admit, was that the wolves were stressed, not striving for alpha status.

A study from Portugal published last fall in the pre-print digital database BioRxiv (meaning it is not yet peer-reviewed) evaluated dozens of dogs selected from schools that either employed the use of shock collars, leash corrections and other aversive techniques or didn’t—sticking entirely or almost entirely to the use of positive reinforcement (treats) to get the behavior they wanted. Dogs from the positive schools universally performed better at tasks the researchers put in front of them, and the dogs from aversive schools displayed considerably more stress, both in observable ways—licking, yawning, pacing, whining—and in cortisol levels measured in saliva swabs.

These new findings are especially relevant this year. Dog adoption in the COVID-19 era has ballooned, arguably because isolated Americans are newly in search of companionship and because working from home makes at least the idea of raising a puppy feasible. Before the pandemic, it was young city dwellers driving the boom in demand for and supply of dog trainers who employ positive methods, and an explosion in the proliferation of professional trainers across the globe. Often because they’ve delayed or decided against having children, millennials and Generation Z are spending lavish amounts of money on pets: toys, food, puzzles, fancy harnesses, rain jackets, life jackets and training. And those professional trainers, from the Guide Dogs for the Blind organization to renowned handler Denise Fenzi, have formed a legion of experimenters. They universally report that the less negativity they use in training, the more quickly their dogs learn.

Over the past 15 years, handlers with Guide Dogs for the Blind, which trains dogs to be aides for sight-impaired people, have extinguished nearly all negative training techniques and with dramatic results. A new dog can now be ready to guide its owner in half the time it once took, and they can remain with an owner for an extra year or two, because they’re so much less stressed out by the job, says Susan Armstrong, the organization’s vice president of client, training and veterinary operations. Even bomb-sniffing and military dogs are seeing more positive reinforcement, which is why you might have noticed that working dogs in even the most serious environments (like airports) seem to be enjoying their jobs more than in the past. “I don’t think you’re imagining that,” Armstrong says. “These dogs love working. They love getting rewards for good behavior. It’s serious, but it can be fun.”

Susan Friedman, a psychology professor at Utah State University, entered the dog-training world after a 20-year career in special education, a field in which she has a doctorate. In the late 1990s, she adopted a parrot, and was shocked to discover that most of the available advice she could find about raising a well-mannered bird involved only harsh corrections: If it bites, abruptly drop the bird on the floor. If it makes too much noise, shroud the cage in complete darkness. If it tries to escape, clip the bird’s flight feathers. Friedman applied her own research and experience to her parrot training, and discovered it all comes down to behavior. “No species on the planet behaves for no reason,” she says. “What’s the function of a parrot biting your hand? Why might a child throw down at the toy aisle? What’s the purpose of the behavior, and how does it open the environment to rewards and also to aversive stimuli?”

Friedman’s early articles about positive-reinforcement animal training met a skeptical audience back in the early aughts. Now, thanks to what she calls a “groundswell from animal trainers” newly concerned about the ethics of animal raising, Friedman is summoned to consult at zoos and aquariums around the world. She emphasizes understanding how a better analysis of an animal’s needs might help trainers punish them less. Last year, she produced a poster called the “hierarchy roadmap” designed to help owners identify underlying causes and conditions of behavior, and address the most likely influencers—illness, for example—before moving on to other assumptions. That’s not to suggest old-school dog trainers might ignore an illness, but they might be too quick to move to punishment before considering causes of unwanted behavior that could be addressed with less-invasive techniques.

The field is changing rapidly, Friedman says. Even in the last year, trainers have discovered new ways to replace an aversive technique with a win: if a dog scratches (instead of politely sitting) at the door to be let out, many trainers would have in recent years advised owners to ignore the scratching so as not to reward the behavior. They would hope for “extinction,” for the dog to eventually stop doing the bad thing that results in no reward. But that’s an inherently negative approach. What if it could be replaced with something positive? Now, most trainers would now recommend redirecting the scratching dog to a better behavior, a come or a sit, rewarded with a treat. The bad behavior not only goes extinct, but the dog learns a better behavior at the same time.

The debate is not entirely quashed. Mark Hines, a trainer with the pet products company Kong who works with dogs across the country, says that while positive reinforcement certainly helps dogs acquire knowledge at the fastest rate, there’s still a feeling among trainers of military and police dogs that some correction is required to get an animal ready for service. “Leash corrections and pinch collars are science-based, as well,” Hines says. “Positive punishment is a part of science.”

The key, Hines says, is to avoid harsh and unnecessary kinds of positive punishment, so as not to damage the relationship between handler and dog. Dogs too often rebuked will steadily narrow the range of things they try, because they figure naturally that might reduce the chance they get yelled at.

The Cesar Millans of the world are not disappearing. But the all- or mostly positive camp is growing faster. Hundreds of trainers attend “Clicker Expos,” an annual event put on in various cities by one of the most prominent positivity-based dog-training institutions in the world, the Karen Pryor Academy in Waltham, Mass. And Fenzi, another of the world’s most successful trainers, teaches her positive-reinforcement techniques online to no less than 10,000 students each term.

While there is some lingering argument about how much positivity vs. negativity to introduce into a training regimen, there’s next to zero debate about what may be the most important component of raising a new dog: socialization. Most trainers now teach dog owners about the period between eight and 20 weeks in which it is vital to introduce a dog to all kinds of sights and sounds they may encounter in later life. Most “bad” behavior is really the product of poor early socialization. For two months, I took Alsea to weekly “puppy socials” at Portland’s Doggy Business, where experienced handlers monitor puppies as they interact and play with one another in a romper room filled with ladders and hula hoops and children’s playhouses, strange surfaces that they might otherwise develop fear about encountering. Such classes didn’t exist until a few years ago.

A vizsla puppy at a dog training class at Doggy Business in Portland, Oregon, on Jun. 4. Holly Andres for TIME

I also took Alsea to dog-training classes, at a different company, Wonder Puppy. At the first session, trainer Kira Moyer reminded her human students that the most important thing we need to do for our dogs is advocate, which is also based in a renewed appreciation of science. Instead of correcting your dog for whining, for example, stop for a moment and think about why that’s happening? What do they want? Can you give that to them, or give them an opportunity to earn the thing they want, and learn good behavior at the same time?

Enrichment is another booming area of the dog-training world. I didn’t feed Alsea out of a regular dog bowl for the first six months she’s been with me, because it was so much more mentally stimulating for her to eat from a food puzzle, a device that makes it just a little bit challenging for an animal to acquire breakfast. These can be as simple as a round plastic plate with kibble dispersed between a set of ridges that have to be navigated, or as complex as the suite of puzzles developed by Swedish entrepreneur Nina Ottosson. At the highest level, a dog might have to move a block, flip the lid up, remove a barrier or spin a wheel to earn food. Another common source of what we consider “bad” behavior in dogs is really just an expression of boredom, of a dog that needs a job and has decided to give himself one: digging through the garbage, barking at the mail carrier. Food puzzles make dinnertime a job. When Ottosson first started, “they called me ‘the crazy dog lady.’ Nobody believed dogs would eat food out of a puzzle,” she says. “Today, nobody calls me that.”

When Alsea was 4 months old (she’s 12 months now), I traveled south of Portland to Oregon’s Willamette Valley to introduce her to Ian Caldicott, a farmer who teaches dogs and handlers how to herd sheep. First we watched one of his students working her own dog. As the border collie made mistakes, the tension in her owner’s voice escalated and her corrections grew increasingly harsh. “Just turn your back and listen,” Caldicott said to me. “You can hear the panic in her voice creeping in.”

Dogs are smart and can read that insecurity. It makes them question their faith in the handler and, in some cases, decide they know better. Raising a good sheepdog is about building trust between the dog and the handler, Caldicott says. That does require some correction—a “Hey!” when the dog goes left instead of right, at times—but what’s most important is confidence, both in the dog and the handler. In the old days, sheepdogs were taught left and right with physical coercion. Now, they’re given just enough guidance to figure out the right track by themselves. “We’re trying to get an animal that thinks for itself. A good herding dog thinks he knows better than you. Your job is to teach him you’re worth listening to,” Caldicott says. “The ones born thinking they’re the king of the universe, all you have to do is not take that away.”

Learn More Here: https://bit.ly/3jEFySe

[shearssheep47-blog]

Purposes Of Functional Efficiency

Goals Of Functional Performance

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Content

Professional Driving Capability

Whizrt: Substitute Smart Cybersecurity Red Team

Include Your Contact Details The Proper Way

The Kind Of Security Guards

Security Vs. Presence

Expert Driving Capability

The duties of security personnel in the United States are expanding in extent. For instance, a fad is the increasing use private security to support services formerly given by authorities departments. James F. Priest addresses substantive legal and public law issues which straight or indirectly associate with the stipulation of security solutions. These can be demonstrated by the logic of alternative or additional service providers.

The use of exclusive authorities has certain allure because home or local business owner can straight acquire for public security services, thus supplying welcome alleviation for metropolitan budget plans. Ultimately, exclusive authorities features can be versatile, depending upon the monetary, organizational, political, and conditions of the client. Alberta and also Ontario ban making use of the term Security Police officer, which has been in widespread usage in the United States for many decades. Current modifications to the act have actually likewise presented constraints on uniform and automobile colours and markings to make personal security personnel clearly distinctive from police employees. Some sources feel that several of these restrictions are implemented to please the Canadian Police Association.

Whizrt: Substitute Intelligent Cybersecurity Red Team

What are types of objectives?

Security guards at schools may stop and question students as long as the detentions are not arbitrary or intended to harass, the California Supreme Court decided unanimously Monday. The ruling will substantially broaden the power of security guards to detain students, legal experts said.

In 2013, because of a high variety of rapes as well as fierce robberies, the city of Oslo (Oslo Kommune) hired a private security company (Metro Garda) to patrol the downtown immigrant areas. This patrol had a positive effect, as well as the city has, along with Metro Garda police officers, currently hired their very own policemans called Bymiljøetaten (City environment dep). The districts in Norway are not allowed to develop their own "cops". The only police force in Norway is the federal authorities (politi). Gatekeeper are typically uniformed to represent their lawful authority to secure. personal property.

What are the 12 qualities of security?

Example of good career objective statement as an answer: “I believe long terms goals are achieved when we break them into smaller achievable goals. My short term goal is to get a job in an organization that is progressive and performance driven.

Virginia also permits gatekeeper to go to extra 40 hours of training to become accredited as Conservators of the Tranquility (Special Cops) for the company employing them. Such vouched policemans are likewise permitted using sirens and traffic signals. All placements require State Cops and FBI history checks. Along with normal "vektere" there likewise is a special branch for "Ordensvakter" that generally function as baby bouncers or security at performances as well as comparable sorts of events.

In New York State, as an example, unarmed security personnel call for eight hours of pre-assignment training and 16 hours on-the-job training. Equipped gatekeeper need an extra 47 hrs of firearms training before they can carry a tool, with an added eight hours annually.

What are the qualities of a good security guard?

Security objectives are goals and constraints that affect the confidentiality, integrity, and availability of your data and application. The objectives, once created, can be used to direct all the subsequent security activities that you perform.

Ordensvakter have to go through an additional week of training to learn strategies on exactly how to manage intoxicated individuals and also people on numerous medications. They likewise learn about the alcohol legislations of Norway (which are rather stringent). The authorities in the local cops district have to approve each Ordensvakt. These unique guidelines arose after events in the 1990s when bouncers had a bad track record, particularly in Oslo, for being harsh as well as as well ruthless with people. Back then, the authorities had no control over who worked as bouncers.

In addition, usual object-oriented layout patterns planned to stop customers of a user interface from accessing execution information can likewise be used to avoid harmful code from accessing sensitive sources.

First, the recipient should get the general public trick of the begetter.

Security is impacted by preventing things from getting references to various other challenge which they ought to not have accessibility.

Overridden security-- is readily available when a state-based ACL is overriding object-based security, or when the administrator sets a hand-operated override on the object.

There are an increasing number of job opportunities for security experts operating in the UK. Gatekeeper normally function internal for a company or expert organisation.

Include Your Call Details The Right Way

The authorities permitted to security guards differ by country and also subnational jurisdiction. An affordable degree of created English is likewise more effective as security officers are required to create brief reports every so often. Some individuals might want to work for contractors or security representatives. In this case the officer will be continually transforming his or her place of work.

In this circumstance you will call for a Security Sector Authority (SIA) front-line licence. This is usually offered after finishing a training program; visit the SIA site for more information. The NLRB ruled that as an associate of the CIO, the board was indirectly associated with production unions and consequently disqualified for certification under the new constraints. The committee was then compelled to totally take out from the CIO and also start the independent United Plant Guard Workers of America. By the 1990s, this union had actually evolved to consist of numerous other kinds of security officers as well as transformed its name to the SPFPA.

Specialized VIP security personnel services as well as business remain in high need as well as are defined by their capability to shield celebrities and execs throughout times of agitation. There is objectbeveiliging marked difference between individuals doing the responsibilities traditionally related to watchmen and persons who take a much more energetic duty in shielding individuals as well as building. The former, typically called "guards", are taught the concept "observe as well as report", are minimally trained, as well as not anticipated to manage the general public or face wrongdoers. On the various other hand, some security officers, youths, particularly, utilize the job as an useful experience to make use of in applying to police.

After the federal government carried out training and also required police-issued ID cards for bouncers the problems have been lowered. The authorities of Oslo report that Ordensvakter are currently helping the cops identify criminal offenses that or else would not be reported.

How do you describe your career objective?

When it comes to safety the person who is at risk for injury must be aware of the hazard and what can be done to control the hazard and prevent injury. This is one of the three E's of safety: Evaluation, Education, and Enforcement.

In some states, companies are creating innovation to improve exclusive security. Making use of behavior analysis, computer systems can spot threats quicker with less errors in reasoning. Making use of specific algorithms, a computer system can currently spot aggressive and protective body movement, which triggers a sharp to security or correct authorities relying on the occasion. These systems can additionally track slides as well as drops, theft and also various other occasions generally experienced in corporate America.

[retailtouchpoints]

Understanding The Full ROI Of Implementing A Pop-Up Store

By Arnaud Cazaledes, Samsung SDS America

Pop-up stores are one of the hottest trends in retail today, and for good reason. These short-term physical locations are being used across industries to drive sales and take advantage of seasonal (e.g. holiday themed) or event-related (e.g., a concert) selling opportunities. To help demonstrate the ubiquity of the trend, consider the fact that everyone from Sharper Image to Penguin Publishing to IKEA to Kanye West has tried their hand at pop-up stores.  It’s become clear that pop-up stores are a great way to help boost sales in a short period of time.

However, if you’re only diving into the world of pop-up stores to boost seasonal or event-driven sales, you’re missing the true value they can add to your business long term. Data and consumer feedback are two of the most valuable commodities in modern retail. Connected pop-ups enable you to cultivate data, test ideas, and engage customers like never before. From testing new product launches to capturing customer data for enhanced CX, pop-up stores provide retail businesses myriad unique benefits. In this piece, we’ll provide a crash course on understanding the real value of a pop-up store, so you can better evaluate the true ROI it can bring to your business.

Sales

We won’t spend much time on this one since the takeaway here is clear. One of the apparent benefits of a pop-up store is the ability to sell product directly to consumers. Given the right time of year or event, businesses can move a lot of product in a short amount of time by launching a pop-up store.

Consumer Engagement

When properly executed, a pop-up shop is more than just a short-term version of a brick-and-mortar retail location, it’s a direct to consumer approach that consumers will respond to and remember. Not only can this make a pop-up store an attraction to passersby, but it can also drive engagement on other platforms and complement regular retail and online channels as well. A well-executed pop-up shop will be “high touch” and lead to consumers engaging with your brand in different ways, such as following a hashtag on social media, downloading an app, or signing up for a subscription service.

Enhanced Market Insights

Due to their inherent flexibility to define when, where and how pop-ups are executed, they are an excellent test bed to generate meaningful information. Enhanced insights into consumer behavior and market information may be the most significant benefits when it comes to launching a connected pop-up store. What makes pop-up stores unique is they are a means to start an experiment with products, services, and geographical locations at significantly lower costs and in a shorter amount of time than launching a full-blown retail location. To help quantify just how much easier starting a pop-up shop is when compared to a brick and mortar location, consider that renting a physical space in a high traffic area like SoHo in New York City can cost up to $150,000 monthly and it can take up to 18 months to launch a retail location. A comparable retail store, benefiting from short-term leases and agility, can have rent as low as $25,000 and be ready for launch after 90 days. Flexibility mitigates risk and increases your ability to experiment with new ideas and learn about your consumers’ preferences, unlocking your ability to test, learn and grow.

If you want to gauge market demand for a given product, you can quickly launch a pop-up store and assess how consumers respond. If sales look promising, you continue the experiment. If it’s a flop, you learn from it and iterate without worrying about breaking the bank for the next test. The same applies for capturing data from each geographic location that makes sense for the opening of your next brick-and-mortar location, how your customers will respond to a new service or design, or which product displays are the most engaging. A connected pop-up shop allows you to capture empirical data and enhance your decision-making. In short, connected pop-up stores enable you to obtain real-world data from your target market in a given location. This increased market knowledge can be far more valuable than any short-term sales boost.

Getting The Most Out Of Your Pop-Up Store

To get the most out of any venture into the world of pop-up stores, you need to first understand what they can do for you. By keeping in mind that the full ROI of connected pop-ups goes much further than seasonal sales uplift, you can better position your business to get the most out of this exciting new form of retail.

As Director of Solutions Business Operations, Arnaud Cazaledes is a vital strategic force at Samsung SDS America.  His key areas of focus include corporate strategy, marketing strategy, business development, technology sensing and analysis, strategic partnerships, and cross-cultural collaboration. He holds an MBA from INSEAD, a Masters in Computer Engineering from GeorgiaTech and a Masters in Computer Science from the leading French engineering school Supelec. A self-described globetrotter originally from Montpelier, France, Arnaud has spent time in over 40 countries and has lived in 5 different countries across Europe, North America, and Asia. In his spare time, he enjoys reading, eating, drinking wine in true French tradition, and spending time with his wife and two young children.  Read more insights and inspiration on the Samsung SDS Innovation Blog!

[blackkudos]

Perry Watkins

Perry Watkins (August 20, 1948 - March 17, 1996) was an African-American gay man, one of the first servicemembers to challenge the ban against homosexuals in the United States military.

Early life and military career

Perry James Henry Watkins was born in Joplin, Missouri, on August 20, 1948, the son of Ola Watkins, a nurse. He moved with his family as a teenager and attended Tacoma Lincoln High School, where he was open about being gay. He studied dance and won speech tournaments. In August 1967, he was living in Germany where his stepfather was serving in the U.S. military, when he was drafted and at his initial examination told an Army psychiatrist he was gay. During his induction examination in Tacoma, Washington in May 1968, he stated that he was homosexual when asked, but the doctor still categorized him as "qualified for military service". He did not take any legal action or protest being drafted.

Initially assigned to serve as a chaplain's assistant, Watkins was removed from that position because he was gay, but not discharged. He was trained as a personnel clerk. When harassed for being gay, he made his willingness to defend himself clear and was left alone. Throughout his military career, he made no secret of his sexual orientation.

After being discharged at the end of his tour of duty on May 8, 1970, he found himself unable to find a good job and a year later reenlisted in order to further his education. He again affirmed his sexual orientation and was re-admitted. At times he dressed in drag and performed as a female impersonator under the name Simone, first in civilian life and then while stationed in West Germany where he performed at shows sponsored by the Army. His success led to engagements at enlisted men's clubs on other U.S. bases in Europe. At one point in 1972 military investigators considered removing him from the service on account of his sexual orientation but ended their investigation with the conclusion that his own admissions were insufficient and closed their investigation when Watkins would not provide the names of any others. Other assignments took him to Korea and then to Italy. He reenlisted for a six-year term in 1974.

Another investigation of his sexual orientation ended in October 1975 with a decision that his excellent service record warranted his retention despite his homosexuality. His security clearance was reviewed after another investigation in 1978 at the insistence of his commanding officer. He enlisted for another three years in 1979, the third time he had re-enlisted without being challenged, and decided to serve twenty years in the Army in order to retire with a pension. He had earned a B.A. in business administration.

Lawsuits

Stationed in Tacoma where he had grown up, another review of Watkins' security clearance led the Army to revoke it, preventing his promotion from staff sergeant to sergeant first class. In February 1981, represented by an ACLU attorney, he appealed the denial of his security clearance. He wrote in his appeal: "I submit that I have been consistently penalized for my honesty. I will always continue to admit my homosexuality in the future. The Army has seen fit, on numerous occasions, to decide that my homosexuality is no obstacle to my military career." When the Army did not acknowledge Watkins' letter of appeal, his attorney filed suit in federal district court in Seattle. The Army responded with discharge proceedings. Under new regulations that deemed admission of homosexuality, even in the absence of any overt acts, sufficient grounds for dismissal, Watkins' letter admitting homosexuality would be used against him. The Army, despite recently losing in court and settling its dispute with another gay servicemember, Leonard Matlovich, expected to win its case against Watkins. The Army cited Watkins' failure to answer questions about his intentions with respect to future homosexual conduct, but in October 1982, District Judge Barbara Rothstein ruled for Watkins, finding that the Army was estopped from using Watkins' statements against him after repeatedly allowing him to serve and granting him security clearances despite knowing he was gay. As the case proceeded, the Army allowed Watkins to reenlist for another 6 years with the understanding that he would be separated from the military if the District Court's decision was not upheld. In 1983, the Army prevented him from dancing in drag at an army recreation center at Fort Lewis, Washington. A three-judge panel of the Ninth Circuit Court of Appeals reversed the District Court's decision in 1983, finding that the lower court could not require Army officials to act in contradiction of Army regulations unless the regulations themselves were ruled invalid.

Watkins was separated from the service at the end of his enlistment period in 1984. He worked in the Tacoma office of the Social Security Administration from 1984 to 1994.

Watkins continued to challenge his discharge on the grounds that the military's policy of excluding gays and lesbians from service was unconstitutional. In 1988, he commented: "For 16 years the Army said being homosexual wasn't detrimental to my job. Then, after the fact, they said it was. Logic is a lost art in the Army." The American Psychological Association filed an amicus brief in his case when it reached the Ninth Circuit.

A three-judge panel of the Ninth Circuit decided 2 to 1 in his favor in Watkins v. United States Army. The court held that homosexuals constitute a "suspect class" and that the court must apply "strict scrutiny" to determine whether there is a compelling state interest that justifies a statute or regulation that distinguishes homosexuals as a category. Using that analysis, the panel held that the exclusion of homosexuals from military service violated the equal protection clause of the Fourteenth Amendment. It specifically addressed only exclusion based on someone's sexual orientation (homosexuality as status), not exclusion based on behaviors associated with one's sexual orientation (homosexuality as conduct). The New York Times accepted the distinction and praised the decision: "Gay people should not be denied the opportunity for military service solely on the basis of their sexual preference, as distinguished from their behavior.... A military regulation that so trashes careers, talent and tolerance deserves no respect from Congress or the courts." In June 1988, the Ninth Circuit agreed to rehear the case en banc. The eleven judge panel found that the Army was estopped from using Watkins' statements and behavior against him but did not address the constitutional issues. It was the first time a U.S. appellate court ruled against the U.S. military's ban on service by gays and lesbians. The Bush administration sought Supreme Court review of that decision without success. Watkins initially planned to reenlist, but settled instead for a retroactive promotion to sergeant first class, $135,000 in retroactive pay, full retirement benefits, and an honorable discharge.

Later years

Watkins served as one of the grand marshals of New York City's Gay Pride Parade in June 1993. He told an interviewer at the time: "Racism within the gay community is a big problem. The primary reason is that we are a direct reflection of the society from which we come, which is controlled by white males. When the gay community was formed and became political, the leaders were white men, and they brought their prejudices with them."

According to Watkins, advocates for allowing gays and lesbians to serve openly in the military never sought his advice, used his story or asked him to participate in their campaigns, leaving him with a feeling of betrayal. The individuals chosen to play such a role where white veterans like Keith Meinhold and Joseph Steffan. Watkins' experience as a drag artist and frank admissions of sexual encounters with other male servicemembers created a "public relations problem" in the words of Tom Stoddard, head of Lambda Legal. Referring to Margarethe Cammermeyer, who was embraced by movement leaders, Watkins wrote: "we'll go with a [white] woman who led a lie for fifty-sex years before we go with a black man who had to live the struggle nearly every day of his life."

A 1994 documentary film, Sis: The Perry Watkins Story, recounted his career as a female impersonator. With Gary McGill, a friend since he was a teenager, Watkins authored a screenplay based on his life.

Watkins died on March 17, 1996, at his home in Tacoma, Washington, of complications relating to AIDS.

The University of Michigan Law School awards a fellowship named in his honor annually.

Papers related to his lawsuits are held at the San Diego Lambda Archives.

Wikipedia

[ullielwrites]

「☩」    UPLOADING CRIMINAL RECORD… 

ALIAS(ES): Stefan Romulus Aleksandrov мороз -- Or “Moroz”

AGE & BIRTH DATE: 28 | 14 February 1989

ALIGNMENT: Lawful (Walking the Line Between Neutral and) Evil

CLASSIFICATIONS: Sky High Dropout (Hero) | Super-Villain | Faculty Member

OCCUPATIONS: Historical Analysis of Good and Evil | Detention Room Monitor

POWERS & ABILITIES: Cryokinesis | Cryo-Regeneration | Cryostasis

「☩」    RUNNING BACKGROUND CHECK...

In 1849, in a small Russian town, there were two super-powered brothers whom were running against each other for mayor: Cezar and Vodim Aleksandrov. While Cezar held an honorable campaign, Vodim sought to sabotage his sibling at every turn for reasons unknown even today, and eventually won the election. When Cezar learned of the scandals, this caused a massive fight that led to the ruination of not only the town, but the creation of the eternal snow in what are now the wilds of Siberia.

Though both brothers survived, a rift was formed between them and, as they went on to have families, a rivalry was born as either side was forbidden to even speak to the other, and almost all meetings resulted in a brawl. Stefan hails from Vodim’s side and, naturally, was raised with what had come to be villainous intentions to lead society into a new era of peace under the thumb of the powerful. Namely, their family and those whom they had deemed worthy to rule beside them.

By the time Stefan was supposed to enter high school, he had succeeded most of his parents’ teachings and already developed most of his power’s potential. The boy’s mother masqueraded as their family’s good half, enrolling him into Sky High with the mission of understanding the mindsets of future heroes and learning all he can about their superpowers so that he’d have an advantage.

While he was highly successful at both objectives, he’d lost his way upon befriending a few students, beginning to undertake a change of heart. Though, before it could fully manifest, his father withdrew him from the high school and took him out to their original home in Siberia, never to been seen again for many years.

After completing his training and going through several initiation trials, Stefan took the helm as this generation’s мороз; a mysterious - and immortal, as far as normal humans know - world-class villain that wants to control the homeland (Russia) and use their status to seek conquest on the rest of the world, giving evil a permanent upper hand.

For six years, his operations to overtake the President’s Council went smoothly as the family began manipulating over half of the ministers. Stefan had broken a lot of new ground for the villainous cause as he turned the citizens on their own leader, and they’d almost reached a tipping point as mutinous outbreaks started over the radically controversial laws that were passed under the corruption.

Tragedy struck when the heroic Aleksandrov, the first female in the other sides’ lineage, figured out and exposed the entire scheme, throwing five generations of hard work down the drain. Tracking him down to his headquarters underneath Siberia’s Kholat Syakhl, Stefan was defeated and publicly unmasked before being thrown into the International Super Society’s prison, where each cell is specially garnered for that particular villain.

Upon serving three years’ time with good behavior, he was given the chance to serve parole by becoming a teacher at Sky High, to which he dismissively agreed to. In reality, he would’ve taken on almost anything to get away from the torture of being stuck in an eternal dry heat while blindfolded and shackled. He currently acts as the history instructor, as well as the detention room monitor during after-school hours in exchange for comfortable housing and freedom to use his powers on-campus.

「☩」    DOWNLOADING MISCELLANEOUS ANALYSIS...

ACTIONS LOUDER THAN WORDS: Though the extent of them are unknown as he never speaks much outside of lessons, he is, first and foremost, a gentleman at heart, abiding by a code of conduct and honor. Secondly, he has been bred with evil intentions, and so his loyalties will always fall on family members, then fellow villains before all else. Thirdly, his personal actions must follow the laws set before him, which has allowed for some creative, slimy tactics on his part in the past. Since his father was normally out being a famous super-villain or on business (he owns a law firm in New York City) when not training the young boy, Stefan was raised under his mother’s protective wing. These sculpted his more tame “live, and let live” philosophies in comparison to his male ancestors’ vicious tendencies.

DEADLY BEYOND RECOGNITION: Aside from his masterful prowess over frozen tundra and the freezing of elements, he is classically trained Russian royalty i.e. has been taught traditional swordsmanship (mainly with rapiers and daggers) and highly versatile hand-to-hand combat (Krav Maga and Sambo). Stefan utilizes all-in survival techniques with quick and efficient strikes as well as many counter-attacks, alongside “sniping” when not in close quarters; his style combines agility and speed to reach maximum potential of his capabilities. Having both his hands and sight as catalysts for his capabilities - a deadly combination denoting that he inherited traits from both his father (another ice manipulator) and his mother (infamous for her Gorgon-esque powers), he is easily capable of killing normal men, and yet...

INNOCENT YET UNCLEAN: While charged with over 100 murders amongst other accusations, he is personally responsible for none of them. Imprisoned them? Yes. Emotionally and mentally toyed with them? Of course. Killed, physically touched (let alone tortured), and/or maimed, however? Never; his underlings carried out punishments of their own volition, and are much more outwardly aggressive than he has been.

FORMER MUSICAL PRODIGY: Through his mother, he developed a deep-seated passion since her day job was as a cellist for the New York Philharmonic. He learned to play the cello, piano, and also can sing quite well. Music became the way he coped with his morality struggles, making a routine out of practicing late at night or just singing to himself as he reads to whatever songs he’s listening to in the evenings. Though he once showed off his talents as a child, when Stefan grew more introverted post-education, he hid his skills so that other villains could take him more seriously. Though he’d never voice it aloud, Stefan’s dream career would be that of a composer, or at least a singer-songwriter, or a musician in a group with other equally talented minds.

RUMBLE AND SWAY: Though the heir apparent of the Aleksandrov’s former empire, he has a brother named Percival whom he almost always butted heads with. Don’t get him wrong -- he loves his only living direct family member, and would never give away his location, nor his current alias. But the younger sibling has teetered farther into neutral alignment, and has aided their heroic cousin in the past.

「☩」    SEARCHING FOR KNOWN RELATIONS...

IM SOO JIN - OLD FRIEND, FORMER PEN PAL: When he first started out at Sky High, Stefan was an intimidating figure; sharply dressed and groomed every day, he made it clear from the get-go that he was an academic that knew more than he let on, and almost always took dueling and team matches a little too far. In his small circle of friends, he was the quiet guardian, and it especially applied with the young senior, Soo Jin. Despite her graduating and moving away, as well as his eventual defection to evil, they maintained contact throughout the years, and she is one of the reason why he hasn’t completely gone on a revenge spree against every goodie two-shoe out there... yet.

KEIKO MINAMOTO - FRIEND OF A FRIEND, CARETAKER: (NOTE: BURN AND SCAR MENTIONS.) Meeting through her cousin, Soo Jin, the ice manipulator has trusted her with the terrible task of helping him maintain the burn marks inflicted across his torso and back; the permanent physical damage that the International Super Society left on him during his imprisonment. She’s one of few whom is aware of these constantly reopening scars, and he prefers it being kept hush-hush as to not show weakness in public. They generally enjoy each other’s company time to time during the school day, though there have been times Stefan’s been tempted to take advantage of her goodness to work in favor of his programmed drive to help sway students to evil.

[savetopnow]

2018-03-08 18 NEWS now

NEWS

Associated Press

S. Korea leader sees more obstacles ahead to disarm N. Korea

Porn actress sues to end silence on alleged Trump affair

Florida's school safety bill now in hands of Gov. Rick Scott

Storm moves up East Coast dumping snow, knocking out power

Lawmakers, business brace for rollout of Trump's tariff plan

BBC News

Russian spy incident: What we know

International Women's Day: 'Without women the world stops'

The Danish women's football star who started in a refugee camp

Should manufacturers still be using models to sell cars?

Gambian footballer tackling marriage

Chicago Tribune

EPA plan seeks cuts in phosphorus pollution that causes algae masses in Lake Erie

'Cannabis candidate' for Congress touts service as an FBI agent. He wasn't an FBI agent.

4 wounded in city shootings, including man who drove more than a mile after he was shot

2 wounded in shooting in Robbins

City of Chicago sued over fatal police shooting of 24-year-old man in November

LA Times

Sessions did the California Democratic Party a big favor with his visit to the state

Man detained in Pierce College threat that canceled classes

Pac-12 basketball tournament roundup: Stanford rolls over rival California 76-58

Brook Lopez's free throws in the final second lift Lakers over Magic, 108-107

14-year-old arrested after posing as sheriff's deputy, conducting traffic stop and house calls

NPR News

Officers Shot In Missouri, 1 Fatally, Were Sent To The Wrong Address

Cities Brace For Power Outages As Another Nor'easter Hits U.S.

Florida Gun Legislation Heads To Governor After State House Approves Bill

Finding Common Threads In Trump Cabinet Members' 'Unethical Behavior'

Women Of Color Are Severely Underrepresented In Newsrooms, Study Says

New York Times

How to Cut Down on Unwanted Junk Mail

Analysis: In Trump’s White House, the Adviser Who Really Matters Sits in the Oval Office

Talks With North Korea? China Approves (No Matter the Outcome)

Contributing Op-Ed Writer: Why Europe Is Giving Up on Trump’s America

Florida House Passes Gun Control Bill, Defying N.R.A.

ProPublica

The Trump Appointee Behind the Move to Add a Citizenship Question to the Census

Florida’s Governor Will Sign Bill Expanding Workers’ Comp Benefits for First Responders

Apply to Be ProPublica’s Newest Design Fellow and Help Build Our Local Reporting Network

Trump Town

What We Found in Trump’s Drained Swamp: Hundreds of Ex-Lobbyists and D.C. Insiders

Reddit News

Alabama School Shooting Leaves One Student Dead, Another Teen Injured

3 injured in Huffman High School shooting; 1 student has died | AL

Hidden camera shows 89 year old physically and verbally abused by nursing home staff

Eighteen gorilla sanctuary workers in the Congo have been abducted by a militia group

The creator of Pepe the Frog is suing InfoWars

Reuters

Xi Jinping's latest tag: living Buddhist deity, Chinese official says

Britain says former Russian spy poisoned with nerve agent

China warns of 'necessary response' in event of trade war with U.S.

Grab in advanced talks to buy some of Uber's Southeast Asia businesses: source

Cubs of the Caliphate: rehabilitating Islamic State's child fighters

Reveal News

Nation’s largest janitorial company faces new allegations of rape

A group of janitors started a movement to stop sexual abuse

The Hate Report: How white supremacists recruit online

New documents about Jehovah’s Witnesses’ sex abuse begin to leak out

California is preparing to defend its waters from Trump order

The Altantic

West Virginia's Teachers Are Not Satisfied

This Average Joe Is the Most Quoted Man in News

The Unsinkable Benjamin Netanyahu?

Eric Garcetti Isn't Expecting Much From Washington

The Particular Horror of Church Shootings

The Guardian

International Women's Day 2018: protests across the world as women press for progress – live

Ghouta aid convoy postponed amid chemical attack fears

'Guilty of being poor': does California couple's poverty amount to child abuse?

The Strangers: Prey at Night review – slick sequel fails to replicate scares

Bird Photographer of the Year 2018 – in pictures

The Independent

Is Wonder Wheel Woody Allen's end?

Ryanair will keep flying through Brexit until 2021, says airline executive

IoD chairwoman Lady Barbara Judge on verge of stepping down amid misconduct allegations, say reports

When does clean eating become a disorder?

Macbeth, National Theatre, London, review: Rory Kinnear and Anne-Marie Duff are no dream pairing

The Intercept

With John Conyers’s Resignation, Keith Ellison Will Take Ownership of House Single-Payer Bill

As West Virginia Strike Winds Down, Angry Teachers Look to Bolster Progressives in Elections

Gary Cohn: Mission Accomplished

Illinois Democratic Party Chair Funds Mailers Attacking Progressive Candidates

As Democrats Shift Left on Palestine, 2020 Contender Kamala Harris Gives Off-the-Record Address to AIPAC

The Quartz

Russia’s fortified finances make it easier for Putin to do what he wants

A linguist explains how Sophia the robot does—and doesn’t—talk like us

The perfect robot will love us for our flaws: a meditation

There is a terrifying outbreak of Lassa fever in Nigeria right now

A lack of diversity isn’t just a social problem—it hurts firms’ profits

Wall Street Journal

Ex-Russian Spy Poisoned by Nerve Agent, U.K. Police Say

At 12 She Joined the Kurdish Militia---Seven Years Later She's Had Enough

Saudi Crown Prince Woos British to Bring Business Back Home

Indonesia to Turn Over Yacht in 1MDB Probe to FBI

U.S., South Korea to Discuss Pyongyang's Denuclearization Offer

[dangalante]

EdTech’s Guide to Growth

image via schooldata.com

Trends in Education

The Teaching profession has changed a great deal over the years. The job of a Teacher was to do the following: plan lessons, teach the lessons, grade/evaluate student work, manage the classroom behavior, communicate with parents about student progress and collaborate to reflect on their teaching practices with colleagues/supervisors.

Today, Teachers need to educate and engage Students with various learning needs including General Education, Special Education and English Language learners. Common Core and State Standards mandate that Lessons plans and Student assessment need to be able differentiated to meet the needs of every student. Student needs are more than just academic as their Social and Emotional needs need to be met as well. Teaching is a lot more challenging than is used to be but with challenges come opportunity to make an impact in the lives of our students.

Nationally, there are changes going on in Education between U.S states and the federal government on the implementation of common core and state standards. Year round schooling is being implemented in certain parts of the country. Vocational and CTE Schools and training is also on the rise.

Let's look at how education has changed in New York State, specifically in New York City.

Shifts in Acceptable Teaching practices from the Teacher Centered Method to The Student Centered Method

The Teacher Centered Method

Teachers could create a library of lessons that could be used repeatedly. Teachers were the center of the lesson. This was an acceptable practice as learning requirements and standards changed at a slow rate.

The Student Centered Method

Under the student centered method Teachers are required to create and deliver lessons that are: differentiated based on student learning style, having students work in groups, and insisting that students take ownership for their learning. Administrators are required to rate teachers poorly in instructional areas where they are not meeting standards.

The Changing Teacher Evaluation

With the increases in Teacher and Administrator pay, a new evaluation system was developed. This required Teacher understanding and execution of instructional practices such as: data driven instruction, implementation of the Co-Teaching model and demands for increased collaboration between General Education and Special Education.

The Teacher Evaluation: From Satisfactory/Unsatisfactory Rating to the Danielson Framework

For example, in New York City, the evaluations of teachers consisted of Principals and Assistant Principals doing 10 minute pop in observations. The forms consisted of check off questions such as: how the teacher dressed, was the room organized, did the teacher arrive on time and how was the Teacher's attendance.

Under the Danielson Framework

Teachers ability to Teacher is Evaluated more in depth based on new guidelines and standards.

The Changing School Evaluation

School evaluations of Administrators have also become more rigorous as a school is seen as one big classroom of the Principal. You can see it in the Quality Review rubric

http://schools.nyc.gov/NR/rdonlyres/8C11A001-7E78-469D-996F-B0C3703CEA81/0/QualityReviewRubric_1617.pdf

Technology in Education

Specific EdTech Marketing Strategies

Teachers and Administrators need tools to help them do their jobs better. These tools can come in the form of learning technologies, customized professional development delivered by current and former Teachers/Administrators and Implementation support and training on all education products sold into K-20 schools.

How EdTech can Gain MarketShare in K-12 and Higher Education

https://www.linkedin.com/pulse/how-edtech-can-gain-market-share-teacher-tomorrow-dan-galante-cmo

How EdTech can Improve Education and Learning for Teachers and Students

https://www.linkedin.com/pulse/how-edteche-learning-can-improve-learning-teachers-students-galante

Creating Content and Presentations Based on Learning Styles (Differentiation)

https://www.linkedin.com/pulse/ways-optimize-presentations-content-buyer-learning-styles-dan-galante

The purpose of the Sales & Marketing functions is to drive revenue for the organization.

Below you will find over 25 Sales & Marketing Strategies for driving revenue that can be Applied in EdTech Marketing

https://www.linkedin.com/pulse/how-brands-increase-sales-improving-hire-marketing-staff-dan-galante

The purpose of the Sales & Marketing functions is to drive revenue for the organization.

Below you will find Sales & Marketing Strategies for driving revenue that can be Applied in EdTech

1.Market Research & Competitor Analysis

Before businesses can sell anything, they need to determine if there is a market for their products and services.

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to study your competitors.

Image via smartdraw.com

You can see who your competitors are by

2.Surveys

Surveys can be a great way to get information about prospects and customers. You can ask specific questions that can provide information on what the prospect is looking for. Also you can ask questions about when the prospect is looking to make a purchase. This information can be stored in CRM software. Surveys can be done through direct mail, email or online through internet polls.

3. Using Inbound Marketing & Creating Buyer Personas

I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It's customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos and SEO.

Inbound Marketing is very different from Outbound or Traditional Marketing. In Outbound or Traditional Marketing, businesses would: buy advertising such as TV or Display ads to interrupt prospects, cold call or cold email to get their message out.

image via http://www.hubspot.com/inbound-marketing

Using Marketing for Lead Gen and Demand Gen

4. Create a blog within your website focusing on customer pain points discovered in your buyer personas.

Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/

Content Repurposing

http://bluepolointeractive.com/

Repuropse blog content in the following ways: On SlideShare,

http://www.whitehatmedia.com/sites/default/files/styles/large/public/linkedin-buys-slideshare.jpg?itok=PZQMLnYm

YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc...

5. Big Data & Analytics

image via https://marketingtruth.wordpress.com/category/analytics/

There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics.

5. Referrals/Testimonials from Customers

Referrals and testimonials from your customers is one of the best ways to get leads because they remove doubt from the prospects mind about your capabilities to perform. Referrals could take the form of a video, a recommendation on LinkedIn or a SlideShare presentation. I have the last two that I listed. Referrals and Testimonials should speak to the quality of your work.

6. In person testimonials at trade shows

Providing customers with great products and experiences is a great way to get customers to help market your products and services.

An example of this is illustrated by Hyundai

7.Customer Loyalty programs

Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to customers who put their name and reputation on the line for you.

8. Business Networking

Attending networking events at your local chamber of commerce or at a professional association can be a great way to meet potential prospects and to generate leads. At these events you can talk informally and exchange business cards. You can briefly discuss who you are and what you do then move on; remember you want to network with as many people as possible.

9. Email Marketing

Email lists can be purchased from a list broker or self-generated from your address book. You can also use services like Constant Contact & Mailchip that allows people to enter their email addresses if they want email from your business. This is known as allowing them to opt in. Before proceeding with an Email campaign make sure to get permission from people through an opt-in email. If you do not get peoples’ permission to send them email it can be considered spam.

Email is a cheaper item than mail. You can have a wider reach to your customers. I would suggest creating a message that is compelling. Make sure to use pictures and colors that look appealing.

10. Social Media/Customer Service issues on Social Networks

Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter ,Facebook tumblr, & Wordpress. These networks have similarities in the sense they are designed for people to communicate. Here is how to get started on these platforms.

Customer Service issues on Social Networks

In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is an empowered consumer. Today's social consumer can quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with the empowered consumer. More and more consumers are consulting their social networks for product recommendations.

Using Social Media for Growth

https://www.linkedin.com/pulse/7-takeaways-from-my-bizheroes-chat-dan-galante

11. Blogging- Wordpress, Tumblr, Medium & LinkedIn

Blogging is a great way to build your brand and market your products to the masses using Inbound Marketing. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. (Content Creation)

Popular blog posts formats are:

Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the Wordpress platform. In this post, I am going to discuss how to set up your blog on Wordpress and Tumblr.

image via zanderchance.com

Wordpress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here.

Here is how to write & publish a killer blog article on these platforms.

image via singlehop.com

Writing on LinkedIn's long form post is similar to writing blog posts. Your goal is to engage your readers & build an audience. Let's explore the features of the LinkedIn publishing platform.

image via https://i2.wp.com/animoto.com/blog/wp-content/uploads/2014/11/Screen-Shot-

12. Content Repurposing & Curation

High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content. As a result, too much quality content will be overlooked. Now if you are reading this confused what to do next, relax you are not alone. When I started blogging I thought the very same thing. Here is where content repurposing can help.

Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curation can enhance your content marketing efforts in the following ways:

13. Obtaining Content from Customer Service & Sales Teams

Once brands convert prospects into customers, they still need to focus on and support customers post sale. Here is where Content Marketing can help. Brands can use Content Marketing for customer retention, cross-selling and up-selling. To take advantage of this, brands need to involve both their Sales and Customer service team in their Content Marketing strategy.

14. Trade Show Marketing

It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to hone your expertise which your customers pay for. Trade shows are a great place for you to get leads because customers go to them looking to make purchases either at the show or soon after. If you are an exhibitor, require attendees to give you their contact information to see a demonstration of your product. This can be the start of an informal conversation which you can follow-up on later.

15. Advertising

Businesses can advertise their products and services. The advertising can be a spot on the radio, television, Social Media, print and billboards. Television ads can be short commercials that appear on TV shows or they can take the form Infomercials which are at least a half hour in length.

Television has been a preferred method of advertising for years because television has a massive audience. The internet is also a great way to advertise. You can use pay-per-click advertising on LinkedIn, Facebook and Google. (LinkedIn Ads, Facebook Ads,Google AdWords) This is an effective method because you can specify who you want to see your ad by different demographics such as Geography, Age, and Profession. You can also use keywords to trigger your ads.

16. Print

Placing ads in newspapers can also help your business because newspapers have many readers. Newspapers are usually in print and online. Your advertising on this platform could take the form of a classified ad or article marketing. Industry trade magazines also fall into this category. Billboards can also help your businesses visibility.

17. Direct Mail

Direct mail can be a great way to find prospects. You can create a message with pictures and compelling copy. The idea is to piqué the interest of your prospect and to include a card with paid postage that they can send back requesting more information. You can use CRM software to track your results and fine tune who to target.

Direct Selling and Outside Sales Strategies

Sales can teach you many things.

Here is a list of what I learned from selling.

18. Creating a Sales Plan supported by CRM software

In my last post, I spoke about how to identify your target market and how to build a prospecting list. In this post, I will cover how to develop and implement a sales plan. Also I will cover how the sales funnel works and how it relates to sales success. The Marketing function of an organization can use marketing automation for related their activities as ACT! and Salesforce offer marketing automation software.

19. Handling Customer Objections

In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them.This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also it is imperative that you address any questions the prospect has immediately. However, objections will come up from time to time.

20. Becoming your own Sales Manager

Anyone who is in inside or outside sales has to meet sales quotas/sales goals of a certain type. The role of a Sales Manager is to hire, mentor, train and motivate the Sales Team. A Sales Manager is also accountable for setting the sales goals of their team and making sure that these goals are meet and exceeded. Sales Managers are provided with salary and an override of the teams total sales. Each Sales Reps goals make up a piece of this total sales goal. A Sales Manager's duties will vary by the size of the organization and its structure.

Now you are asking " How could I be my own Manager of Sales?

21. Tracking and using Sales Data

Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing.

22. Receivables, and Collections

When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer? This payment structure is based on the length of the sales cycle.

What can we do to make sure that customers pay their invoices on time?

23. Customer Relationship Management

In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Each situation needs to be put in context. In other words, why were the customers being difficult? Were they being difficult because you screwed up their order or service call?

24. Creating Sales & Marketing Content to engage Customers

In my last post, I covered how to make a cold call where I described about how to make an on the spot sales & marketing presentation. Now I will cover how to develop and deliver a customer centered sales & marketing presentation to a decision maker when you are on an appointed call.

25. Developing Your Presentation

When you start to develop your presentation, it

There are three learning styles, Visual, Auditory & kinesthetic.

65 percent of learners are Visual but this is not everyone. In the presentation below, I provide you with ideas and strategies to

1. Collect information on your buyers learning style

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging

3. Create differentiated presentations and content for all learners when buyer learning styles are unknown.

Getting people to pay attention to your message and brand is becoming increasingly difficult in today's attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.

What sales & marketing strategies have you used to drive revenue? Comment and share below?

About the Author

Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked on various marketing assignments including: Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to serving as a Classroom teacher, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company's products and services using a consultative selling approach combined with direct marketing. He also supported the company's marketing efforts at industry trade shows.

He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 17,000 followers on LinkedIn & over 15,000 on WordPress.

Dan's articles & insights on Sales, Marketing & Social Media have been featured, mentioned & referenced in major Business Publications such as:

The Arizona Republic

http://yourbusiness.azcentral.com/handle-top-10-sme-sales-objections-24845.html

Twitter Ads Blog

https://blog.twitter.com/2014/how-smartphone-users-engage-on-twitter-three-key-findings

Yahoo! Finance Blog

https://es.finance.yahoo.com/blogs/fintechnologiayredeses/cueva-arma-secreta-obama-110427857.html

Paper.li's Wall Of Fame via Scoop.it

http://www.scoop.it/t/all-things-paper-li/?tag=Dan+Galante

Dan has been honored for his Social Profiles & Content

•Recognized by Klout for having a Score putting him in the Top 10 % of Social Media Users

•LinkedIn Social Selling Index Score in the Top 1%

•Honored by SlideShare for being in the top 5% of profiles viewed in 2014

•Honored by LinkedIn in 2012 for being in the top 1% of profiles viewed out of 200 million members

Dan is seeking an EdTech full-time marketing role in Direct, Inbound, Digital, Content and Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. Contact him to set up interviews. dan@dangalante.com