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Unilever's Culinary Brands: Calvé, Calvé Proef, Andrélon, Unilever Food Solutions, Unox, and Knorr
Unilever, one of the world's leading consumer goods companies, has a diverse portfolio of brands catering to various needs in the culinary and personal care sectors. This article delves into six of Unilever's prominent brands: Calvé, Calvé Proef, Andrélon, Unilever Food Solutions, Unox, and Knorr. Each of these brands has carved a niche for itself, offering unique products that cater to specific markets and consumer preferences.
Calvé: A Heritage of Quality and Taste
History and Evolution
Calvé is a brand with a rich history that dates back to 1883. Originating in the Netherlands, Calvé has become synonymous with high-quality sauces, particularly its famous peanut butter. The brand has evolved over the years, expanding its product range to include mayonnaise, ketchup, and various other sauces, all of which are staples in Dutch households.
Product Range
Calvé's product range is diverse, offering something for every culinary need:
Peanut Butter: Known for its creamy texture and rich flavor, Calvé's peanut butter is a favorite among both children and adults.
Mayonnaise: Calvé's mayonnaise is celebrated for its smooth consistency and perfect balance of flavors, making it ideal for sandwiches, salads, and dips.
Ketchup: With a rich tomato flavor and just the right amount of sweetness, Calvé ketchup is a versatile condiment.
Other Sauces: Calvé also offers a variety of other sauces, including barbecue sauce, curry sauce, and salad dressings.
Market Presence
Calvé has a strong market presence in the Netherlands and is expanding its reach in other European countries. The brand's commitment to quality and innovation has helped it maintain a loyal customer base and attract new consumers.
Calvé Proef: Innovation in Culinary Experiences
Concept and Vision
Calvé Proef is an innovative extension of the Calvé brand, focusing on creating unique culinary experiences. The concept behind Calvé Proef is to inspire consumers to explore new flavors and cooking techniques, bringing excitement to their kitchen routines.
Product Innovations
Calvé Proef introduces a range of new and experimental products designed to enhance everyday cooking:
Flavor Kits: These kits include a combination of sauces, spices, and recipes to help consumers create gourmet dishes at home.
Seasonal Specials: Calvé Proef offers limited-edition products that celebrate seasonal ingredients and culinary trends.
Cooking Workshops: The brand also hosts cooking workshops and online tutorials to educate consumers on how to use their products creatively.
Consumer Engagement
Calvé Proef places a strong emphasis on consumer engagement, using social media and digital platforms to connect with its audience. The brand encourages consumers to share their culinary creations and provides a platform for them to exchange ideas and inspiration.
Andrélon: Hair Care Expertise
History and Background
Andrélon is a leading hair care brand in the Netherlands, with a history that dates back to 1940. The brand was founded by André de Jong, a Dutch barber who developed a line of hair care products to address the needs of his clients. Andrélon has since become a household name, known for its high-quality shampoos, conditioners, and styling products.
Product Line
Andrélon offers a comprehensive range of hair care products tailored to different hair types and needs:
Shampoos and Conditioners: Andrélon's shampoos and conditioners are formulated to address various hair concerns, including dryness, damage, and color protection.
Styling Products: The brand's styling products, such as hairsprays, gels, and mousses, help consumers achieve their desired hairstyles with ease.
Specialized Treatments: Andrélon also offers specialized treatments, including hair masks and serums, to provide intensive care and nourishment.
Market Leadership
Andrélon holds a leading position in the Dutch hair care market, thanks to its commitment to innovation and quality. The brand continually updates its product formulations to incorporate the latest scientific advancements and consumer preferences.
Unilever Food Solutions: Partnering with Professional Kitchens
Mission and Vision
Unilever Food Solutions (UFS) is the dedicated foodservice division of Unilever, providing professional kitchens with high-quality ingredients and culinary solutions. UFS aims to empower chefs and foodservice operators to create delicious, nutritious, and sustainable meals.
Product Portfolio
UFS offers a wide range of products designed to meet the needs of professional kitchens:
Base Ingredients: These include stocks, bouillons, and sauces that serve as the foundation for various dishes.
Convenience Products: UFS provides ready-to-use sauces, dressings, and meal solutions to help chefs save time without compromising on quality.
Nutrition and Allergen Management: The brand offers products and tools to help foodservice operators cater to dietary restrictions and preferences.
Culinary Expertise
UFS collaborates with chefs and culinary experts to develop products that meet the highest standards of taste and quality. The brand also provides training and support to help foodservice professionals enhance their skills and stay updated with industry trends.
Unox: Traditional Dutch Delicacies
Brand Heritage
Unox is a beloved Dutch brand known for its traditional meat products, particularly its iconic smoked sausages. Established in 1937, Unox has become a symbol of Dutch culinary heritage, offering a range of products that evoke nostalgia and comfort.
Product Range
Unox's product range includes:
Smoked Sausages: Unox's smoked sausages are a staple in Dutch cuisine, enjoyed as a hearty meal component or snack.
Soups: The brand offers a variety of soups, from classic Dutch pea soup to innovative flavors.
Canned Meals: Unox provides a selection of canned meals, such as stews and pasta dishes, for convenient and satisfying meals.
Cultural Significance
Unox plays a significant role in Dutch culture, particularly during winter festivities. The brand is associated with traditional celebrations, such as New Year's Eve, where its smoked sausages are a key part of the festivities.
Knorr: Elevating Everyday Cooking
Global Presence
Knorr is a global brand with a presence in over 90 countries, offering a wide range of culinary products that cater to diverse tastes and cooking styles. Founded in 1838 by Carl Heinrich Knorr, the brand has a long history of innovation and commitment to quality.
Product Innovations
Knorr's product range includes:
Bouillons and Stocks: Knorr's bouillons and stocks are essential for adding depth and flavor to soups, stews, and sauces.
Seasoning Mixes: The brand offers a variety of seasoning mixes to help consumers create flavorful meals with ease.
Instant Noodles and Soups: Knorr's instant noodles and soups provide convenient meal solutions without sacrificing taste.
Recipe Bases: These products serve as the foundation for various dishes, allowing consumers to experiment with different flavors and cuisines.
Sustainability Initiatives
Knorr is committed to sustainability and works towards sourcing ingredients responsibly. The brand aims to reduce its environmental impact through various initiatives, such as using sustainable palm oil and promoting regenerative agriculture practices.
Conclusion
Unilever's culinary brands—Calvé, Calvé Proef, Andrélon, Unilever Food Solutions, Unox, and Knorr—each bring something unique to the table. From providing high-quality ingredients and sauces to offering innovative hair care solutions and traditional delicacies, these brands have established themselves as leaders in their respective markets. Through continuous innovation, consumer engagement, and a commitment to quality, Unilever's brands continue to enhance the everyday lives of consumers around the world.
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I use andrelon's oil and curl line, though I'm not sure that brand exists in other countries?...
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did you see daan's interview with andrelon. Where she said it was love at first sight with ellie, while still being in a relationship with beth
I heard, I thank her for confirming what people said all along.
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that daan x andrelon collab lowkey slaps. they really found her angles.
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Overview of Calvé, calvé proef, andrelon, unilever food solutions, unox, knorr,
Discover Unilever brands: Calvé (sauces), Andrelon (hair care), Unilever Food Solutions, Unox (sausages & soups), and Knorr (seasonings). Explore their diverse product range for food and hygiene.
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i use andrelon dual oil spray or gliss kur silk spray for softer hair, i have thick hair that get oily fast but these sprays are super light and help with brushing and frizz too
thank u!! <3
#i too have thick hair and it also gets greasy “fast” but more so the front of my hair (which makes sense with touching it and how the scalp#just naturally is in those places)#but the back of my head is not great 😬it's pretty dry. and it's virgin hair! so it's not bc of bleach or anything#i also try not to wash it too much since i heard that's also not the best
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Yeah I have very fine curly hair, which means I need to wash my hair at least every 3 days. What works for me is Perfecte Krul (perfect curls) shampoo from Andrelon, and then very occasionally I use the conditioner from the same line. This only when my hair feels very rough. I’m not sure where you live, so I don’t know if it’s available where you are.
I have the same problem that my curls get weighed down, which is why I always wear my hair kind of short (just below my ears most of the time). I NEVER straighten it, because my hair is so fine that if I would, there would be almost nothing left except fuzzy strands that make a curtain or a mop around my head (I don’t have a lot of hair haha).
After washing it, I dry it for the most part by rubbing a towel on my head, but after that, I whip my head up so it doesn’t fall in my face and then don’t touch it until it is completely dry. If I have somewhere to go where I want my hair to look nice, I don’t touch it after the shower until I am 2 min away from that location. Then I whip my head down again, shake it loose, and part it on the side I want. If I touch it before, it will have deflated by the time I get there, especially if there is wind. Then, when it is in shape, I touch it as little as possible; every time I run my hear through my hair the curls deflate a little bit more.
If you have curly hair. You’re literally so brave
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All the products I got in February.. something is going wrong here 🤣 read about it on my blog, link in bio! ☆☆☆ #makeuphaul #makeuphauls #makeup #ilovemakeup #makeuphoarder #newmakeup #colourpop #colourpopme #morphe #morphebabe #morphesweetoasis #andrelon #kruidvat #shopmissa #natashadenona #kaleidos #clubnebula #clubnebulapalette #rarebeauty #bybeautybay #benefit #beautyblog #makeupflatlay #dutchbeautyblogger (at Haarlem, Netherlands) https://www.instagram.com/p/CL7RPoupO9H/?igshid=10qs24skq4uj6
#makeuphaul#makeuphauls#makeup#ilovemakeup#makeuphoarder#newmakeup#colourpop#colourpopme#morphe#morphebabe#morphesweetoasis#andrelon#kruidvat#shopmissa#natashadenona#kaleidos#clubnebula#clubnebulapalette#rarebeauty#bybeautybay#benefit#beautyblog#makeupflatlay#dutchbeautyblogger
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Andrelon 2+1 gratis met gratis shopper van @andrelon.nl @andrelon.nl #andrelon #andrelonshampoo #shopper @kruidvat.nl @kruidvat #shampoo #gratisprodukt #gratisproduct https://www.instagram.com/p/CWia06wASxd/?utm_medium=tumblr
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The amount of bitter people under this post , heeeeerlijk!
#let me translate#anja: sad i didnt see this with christmas#andrelon: it was not ramadan when it was christmas
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The waves in his hair!!!!!! The shine!!!!!!!! The length!!!!!!!!!! The color!!!!!!!! Andrelon can learn from his hair, god damn it!!!!!
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It's called a tangle teezer, it looks like this. You can probably find it online.
The brand is Andrelon, specifically their "oil & curl" line. I don't know if you can get it in other countries, though. There are probably other companies making similar things?
People say curly hair takes more work than other hair types, and they're not wrong, but my shower routine is pretty simple, if a little time consuming. People ask about it sometimes so I thought I'd write it out in detail, just to have it.
First I get my hair wet as hell. Then I use a generous amount of curly hair shampoo and rub it in thoroughly. Then I get my big funny strawberry shaped sponge and put some of my strawberry scented shower gel on it. I rub my entire body with the rough side of the sponge to exfoliate, and in the meantime, rinse the shampoo out of my hair.
Then I use my special oily curly hair conditioner, using extra on the lower layers of my hair. Mine says it has buriti oil as the main special ingredient, whatever that is. While I still have the conditioner in my hair, I use a special curly hair comb to remove any tangles. I know I'm done when I can smoothly brush my fingers through my hair without encountering any tangles.
After that, rinse, then turn off the shower. After toweling off my body, I shake most of the water out of my hair, then gently press a towel against my head to get most of the moisture. Then I pull a cotton shirt over my head to let it dry as I rub on some strawberry scented skin lotion, brush my teeth, and start getting dressed.
I don't usually style my hair very much, but if the weather demands it, I'll use some leave-in conditioner and maybe a hydrator spray to counteract any tangles or dryness. I also have a satin sleeve for my pillows, so I don't damage my hair too much when I sleep.
All in all, my routine takes me 30 minutes or so.
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Er staat nieuw leesvoer online! 🤑Neem snel een lijkje naar mijn favorieten van de maand Juli! 💡 • • • #favouritethings #juli #andrelon #kneipp #body #hair #blogger #leesvoer #blog #kasboek #hand #centjes #lifestyle #love #wordpress (bij De Heezenstraatjes in Doetinchem)
#favouritethings#hand#juli#hair#blogger#blog#wordpress#love#body#centjes#leesvoer#kneipp#andrelon#kasboek#lifestyle
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Beauty - My Hair Ritual
Tue, 1 August - This blogpost is all about hair, to be more precise: curly hair. Back in the days, when I was around 12-10 years, I really didn’t have that much curls. However, as I got older my curls became more prominent and people would tell me that I had a wig on, lol.
People often tell me that my hair looks good and wonder how I maintain it. Honestly, it took me quite some time to realize what is the best for me. During this time I actually wasn’t happy with my hair at all. I would cut my hair in the weirdest ways that wouldnt fit my hair at all. Think about a long bob or even a fringe. I also dyed my hair regulary or straightened it to death. All in all, it took my years to understand that my hair had its own beauty in its own way and that I should just leave it alone. Though i must say, looking back i'm not remorseful of some of my dumb decisions. At least I tried stuff out.
Nowadays I have half long hair with some kind of ‘balayage’, which basically implies that my hair is a bit lighter towards its roots. Once a week I wash my hair with Silver Shampoo (Guhl) to keep the yellow tones away. Actually, now that i’m talking about shampoos and washing my hair, I would like to tell you a secret which will shock you. There we go: I wash my hair everyday. Yes, every single day.
I know you will probably think ‘Girl what the hell, stop!’ - but in all fairness, it just doesn’t work for me. Besides the fact that my hair and scalp become greasy as hell, my curls just don’t look good after a good night sleep. I tried everything, but my hair gets all tangled up and very frizzy. So what I do every morning is washing my hair during my shower session. I do this one time and very lightly. I don't massage the shampoo for ages, I just use a little tidy bit of shampoo and wash my hair for 2 minutes. After rinsing my hair with water, I apply conditioner on the ends of my hair. and leave it in for another 2 minutes. The products which I use here are 90% of the time from the Andrélon Perfecte Krul line, both shampoo and conditioner. No other brand works better for me!
After my little ritual, I tie my hair with a towel to get it less wet. With my Tangle Teezer i brush my hair. Because my hair gets tangled up quite easily, the Tangle Teezer works perfectly. It doesnt hurt or pulls hair out of my head, which is a good thing for curls and overall thick hair. A few months back I would brush my hair during my shower session, however I discovered that my hair is more voluminous when brushing once again with towel-dry hair. Afterwards, I apply 2 pumps of the Andrélon Perfecte Krul Leave -in Creme and try to sqeeuze my hair for a bit more volume. If I want soft curls, this will do. If I want my curls to be more outspoken and extra voluminous, I apply two pumps of Toni and Guy's Curl Defining Oil. This will really give you that big hair you wish for! I used to dry my hair with a curl diffuser, but I actually like it better when it just air dries.
Hope this was helpful. My little ritual gives me the following result:
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#goodtimes #afaslive #drummers #andrelon #destaat #music #sweatshirt ❤
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Budgetmerken gemiddeld 50% goedkoper dan A-merken
Consumenten die alleen budgetmerken kopen in de supermarkt zijn gemiddeld de helft goedkoper uit dan wanneer ze alleen A-merken kopen. Dat blijkt uit een uitgebreide prijspeiling van de Consumentenbond. Vier jaar geleden was het prijsverschil nog 40%. De Consumentenbond vergeleek de prijs van ruim 100 basisproducten bij de 14 grootste supermarktketens van Nederland. Daarbij werd de prijs van A-merken vergeleken met het goedkoopste vergelijkbare product van de huis- of budgetmerken in de winkel. Gemiddeld besparen consumenten met budgetmerken tussen de 48% (Spar) en 53% (Jan Linders). Maar per product kan de besparing veel groter zijn. Bij was- en schoonmaakmiddelen, verzorgingsproducten, koffie en frisdrank is de besparing vaak meer dan 70%. Zo betalen consumenten bij supermarkt Dirk voor een fles ‘Iedere dag’ shampoo (500 ml), van budgetmerk Derlon €0,99. De veel kleinere fles shampoo van Andrelon (300 ml) kost bij Dirk €3,59. Omgerekend een verschil van 85%. En een fles geconcentreerd witwasmiddel (28 wasbeurten) van het budgethuismerk van Jumbo kost €2,99, terwijl voor een soortgelijk wasmiddel van Robijn (34 wasbeurten) €17,81 neergeteld moet worden. Omgerekend is het budgetmerk 80% goedkoper. Dirk goedkoopste Supermarkt Dirk is voor de basis huismerkproducten het goedkoopst. De prijzen liggen 11% onder het gemiddelde. Spar is met 26% boven het gemiddelde het duurst. Opvallend is dat budgetsupers Lidl en Aldi slechts gemiddeld scoren als het gaat om de laagst geprijsde producten. Aldi zit zelfs op hetzelfde niveau als Albert Heijn (1% onder het gemiddelde). Schijnvoordeel Basisboodschappen zijn producten die de meeste mensen in huis hebben, zoals: rijst, koffie, melk en boter. De prijzen voor deze producten steeg het afgelopen jaar gemiddeld met 21%. Eind augustus kondigde Dirk aan de prijzen van meer dan 100 producten tot het einde van het jaar te bevriezen. Supermarkt Vomar volgde met een vergelijkbare actie. Opvallend is wel dat beide supermarktketens de prijzen van veel producten vlak voor de aankondigingen eerst verhoogden en vervolgens weer iets verlaagden. Zo ging een blik Unox Knaks bij Dirk van €2,35 naar €2,69 en terug naar €2,49. En bij Vomar ging een pak G’woon basmatirijst van €1,95 naar €2,15 en zakte toen weer naar €1,99. ‘Schijnvoordeel’, aldus Sandra Molenaar, directeur Consumentenbond. ‘Het blijft zaak om goed zelf de prijzen in de gaten te houden en je niet te veel te laten leiden door kreten ‘in prijs verlaagd’. Bron: consumentenbond Read the full article
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