#and then wanting to define yourself with an even vaguer thing it feels like literally “dnf if bad thing” | Explore Tumblr posts and blogs

battle-of-alberta · 4 years ago

Photo

OCtober: Cal and Ed

It’s finally over. I’m sorry for the delay but stuff has been Happening. If there’s a tourism site that attracts you more to one city or the other, let me know.

Calgary | Edmonton

Below is some meta stuff about the ‘research’ (if you can even call it that, it was more of a vibe check) I did for re-doing the profiles. Read on, if it intrigues you. And I gotta mention there’s a bonus rabbit hole I went down for Calgary’s self-image that is. Well. A Lot.

Major Cities: Calgary and Edmonton

We made it team, the heart of the Battle of Alberta, the major city rivalry that defined generations. Calgary is the largest city in the province and the centre of southern Alberta, a young, fast-paced major city that oscillates wildly between boom and bust and is attracting both attention and employees from the traditional major cities in Canada. Edmonton is the capital of the province and the the most northern major city with a metro population of over one million on the continent, a little older and more blue collar, somewhat more stable economically, and quickly rising to meet the challenges presented by open data and sustainable urban planning. And, as we know, they've been antagonizing each other since the 19th century, but collaborating as well.

Website Round Up Premise

While I was revisiting these character profiles, I took a look at how cities represented themselves on their municipal sites and tourism sites rather than how cities were represented in the news or in stereotypes, as the latter already tend to live in the back of my head. I was interested to see who the target audiences for each city were, what they considered their strengths, and how much effort each city put into putting its own identity on display. I was also interested into what ideas sort of fed into any pre-existing confirmation bias I had about each city's personality as well as interested in what narratives might be used to counteract negative stereotypes.The first thing I tended to notice was the overall information architecture of each city's website. How easy were they to navigate? What kinds of information did they have? How did they organize it? How did they communicate that information?

Out and About

There's a sharp difference between the websites of major cities from other cities. They are very careful to separate the corporation of 'The City of' from the cities we might know, and therefore both websites have a much more business-like tone and more distance from their civic identities. This means no traditional "About" pages as other cities might have.

At the time I'm visiting, Edmonton's page has some ADORABLE art of a nuthatch that's making me very homesick. Calgary has a seasonally appropriate snowy skyline.

Calgary does have an "Our Organization" tab which describes the City as a corporation, and likewise Edmonton has a "City Government" tab that performs a similar function. Edmonton's is in alphabetical order which is only a little annoying and Calgary's reads like a very perfectly chunked business portfolio that doesn't... really say as much as it looks like it does, but it does get bonus points for vision/organization/accessibility.

I have never seen a more concise history of Calgary in my life. It's literally three bullet points and a couple of bracketing sentences, but it does do the job. Calgary is, more or less, what it says it is (although I do take slight issue with its self identification as a trading post - it may have functioned that way but that was not what it was founded for and in fact the trading companies gtfo'd asap in those early days). It goes on to paint a very good sketch of the city in as few lines as possible in the text, and there's a little video at the end that feels like it was voiced over in 1988 even though it's clearly not.

Edmonton's City government page is even vaguer. Let's make a more dynamic and resilient Edmonton shall we, the page suggests. Resilient against What Exactly, I wonder. Winter? The boom-bust? Calgary? who knows. The majority of the sub pages are even more mysterious and essentially paint the picture of a city. It's a normal city. Trust us. We do city things. Here is exactly how government works and how to raise and lower a flag. In Edmonton, which is, in fact, a city.

I'm begging you if you think Calvin is hokey and annoying please read the Our Culture page and see it's EXACTLY how I intended to portray him because it's eXACTLY what it's already like. "The Four C's of Our Culture" give me a break.

Edmonton offers me a picture of the skyline and says "City of Opportunity: City of You". I suppose this is true. I don't know what it means. I fear slightly for its intentions.

I keep seeing "Calgary: A great place to make a living, a great place to make a life" and it's like. Stop! I won't go! You can't make me! (and again the Strong and Resilient Calgary. these kids are always catching colds because they don't eat properly.)

Although Edmonton makes literally zero attempt to define itself (outside perhaps the official symbols page hidden under Facts and Figures), what strikes me is that it is portraying itself as a very future-oriented city, which, when I was growing up we really never were. We were an inward city constantly wishing we were somewhere else which is partially still true, and we were a city with such an intense nostalgia (that unlike Calgary we failed to really capitalize on) that grated roughly against a complete failure to preserve history. It does kind of make me glad that the city is looking towards the future and just like, acknowledging basic realities (like snow) and trying to involve people in urban planning more (and throughout the website the city LOOOOVES to share data which I also called, haha). There's also an adorable animation of the city road map in its strategic planning pages. It's interesting that for a city that leaves itself up to your own interpretation, it does have a LOT of information about itself collected and available.

Tourism

Oddly enough, neither city has substantially changed their tourism homepage to accommodate COVID-related staycation plans, although each does mention that many things may be closed or unavailable as a result of the pandemic.

CaLGARy, Be PaRT of THe EnERGy!!

I like how Edmonton's self-presentation is "original" and "we do things differently". It's like a Keep ___ Weird thing but in an understated self-assured way that makes me laugh a little. Like yeah, I guess we are kind of different, I guess we're just not used to seeing that as a good thing.

In the tourism guides there isn't much to say about Calgary's that isn't just "oh, classic Calgary" but I do think the fact that they have "quick facts" to explain what timezone it's in and what currency they use is adorable to say the least. also the title of the guide is CALGARY (and the canadian rockies) and that sums up Calgary pretty well, which I'll elaborate on more.

I actually can't find Edmonton's guide, if it has one, but that's ok. The website hits all the buttons that I would and I actually use exploreedmonton quite frequently because it has a nicer event calendar than the city website does, which is important in a place nicknamed Festival City. I really appreciate how things are organized by month/season and even down to "what's happening today/tomorrow/this week" because it makes planning trips for my visitors easy, so now you know my secret : ) I wish I could just beam this site directly into people's brains when they mention "oh yeah thats where the mall is" when I say I'm from Edmonton.

Interestingly enough it's Calgary's turn to be vague, which I can only assume is part of its "exactly what it says it is" charm. This desperation to find a shred of self-description outside of things to do and places to stay led me down a rabbit hole I will elaborate on in a moment that truly showed me I Knew Nothing about how deep Calgary's branding goes. Otherwise, the website is very practical and functions more like an answer to questions you had about the what and the how and less so the why.

Also, the "Locals" page on Calgary's site has tips on hosting friends and family from around the province safely during the pandemic which is kind of cute. Edmonton doesn't really have a local page (i guess because if we had a hashtag like #loveyyc we'd ruin it)

Bonus: The Rabbit Hole

I wondered why Calgary's tourism page, which I expected to be the most in your face description of the city possible, fell kind of flat. I learned this seems to be because tourists are not the target audience that Calgary wants to attract. It's companies and corporations, and they get their own page.

Boy oh boy do they get their own page

This led me down this frightening path of getting validation like being repeatedly punched in the face by what On Brand Calgary truly means and I'm frankly quite speechless about it - all I can say is that you need to see it for yourself.

The tourism site gestures to a Billion reasons why you should hold your next meeting in Calgary and here is where the self definition as Big City Energy and Western Hospitality starts kicking the tires and lighting the fires. Likewise with the media-oriented page. Suddenly stuff like the Calgary Bucket List starts popping up and I can't help but go hang on, why not suggest this to tourists?

"It's cowboy spirit, but also refined and cosmopolitan" [sighs into hands]

Suddenly all the "Calgarians love visitors! Calgarians love the outdoors!" stuff is spilling out like water from a dam here. "Where's Calgary?" [Link that reads FIND US].

Like i literally feel like the tourism side on the left is the Kids Menu, it's the corporate stuff on the right that I'm actually finding the type of information I want on. Eventually, I somehow make my way to Calgary's Destination Strategy which is trying to make Calgary a place that... well, people go. Like, internationally. Like the Olympics but MORE of that.

Then I find the Brand Evolution. Then I find Calgary's Economic Development site. The poetry about rocky mountain prairie skies and "where a handshake still means something" starts to reach its peak.

Then back through the tourism site I find the video. And the video makes me shake because it suggests the premise of The Powerpoint.

The Powerpoint. I cannot summarize the powerpoint in any meaningful way or how my emotions were a rollercoaster further and further up and down the longer i scrolled. Everything I know and suggest about Calgary seems to be unequivocally true, including the sense that Calgary as a person is the sort of person who makes powerpoints about his own identity crisis because that's precisely what this is.

And then I get to the part of the powerpoint that suggests I imagine what kind of person the city of Calgary might be (and implied: does that person think about anything other than the mountains???) THEY EVEN DID AN OCEAN PERSONALITY TEST FOR THE CITY I KID YOU NOT

Hi, City of Edmonton, hire me to take an OCEAN test for our fair city. I'm begging you.

22 notes · View notes