#and tag every single user AGAIN so they get even MORE promo like???
Explore tagged Tumblr posts
Visit Tumblr Blog
Explore Tumblr blogs with no restrictions, modern design and the best experience.
Last Seen Tumblr Blogs
Fun Fact
The Tumblr app for Google Glass was released on May 16, 2013.
Text
i just really wish it was common knowledge how absolutely vital likes/comments on instagram posts are, and how fucking much those pages that just repost other people's pics/art/memes even with credit totally fuck over the original poster/creator. like the instagram explore page is very rarely original content if you look, its basically just a cesspool of accounts who are getting attention (or at worst profiting) from the algorithm for doing nothing but reposting someone else's work and its so fucking frustrating.
#like if yall think the like/reblog rates for creators on here is abysmal it is so much fucking worse in a tangible fiancial way on instagram#like i just cannot express how fucking angry it makes me as a sm strategist to have friends send me something#they were recommended from ig explore page and its just some like TOP.FAN.ART.YEE account w an unrelated description and then#like waaaay down oh credit @tagged user and then i go look at the creator's page and see their post got. like. 1000 likes.#and the post i was sent has well into 50k+ likes. it makes me fucking fume! it makes me furious.#and when there is NO credit??? like it makes me feel like such an asshole to have to tell friends on ig dude thats reposted work#and its uncredited stop engaging with it like we're on deviantart in fucking 2009 but also im right!!!!!!#essentially every conglomerate repost instagram page is profiting off of a much smaller creator or worse nonprofit (ie animal content)#and it baffles me that thats just all in good form on instagram.#on the opposite end of that spectrum conglomerate pages that are well run are my FAVES. they help promote content#that otherwise wouldnt have been noticed and get them on their followers radars and i fucking love that#the account ekekekekekek that posts cats making that sound comes to mind. like they tag the original poster WITHOUT NEEDING#to press see more they add a watermark for the original user onto the video!!!! so if anyone steals it from the large page#at least there is some semblance of credit!!!! and then they make a greatest hits compilation every month#and tag every single user AGAIN so they get even MORE promo like???#its not fucking hard but so many pages get away with stealing content bc it is just that fucking easy#and literally nothing can be done about it if your content is popular enough.#ok. rant over. lol.#public relations#op
21 notes
·
View notes
Text
Meme Buddy Reviews 2021| Scam Or Does It Really Works?
MEMEBUDDY WHAT IS IT
MemeBuddy is The #1 Solution That Gives You All The Tools To Create Highly Engaging Traffic Getting Memes For ANY Business All Under One Roof.
(SPECIAL PROMO DEAL) Click Here To Buy MemeBuddy For The Lowest Price Available Online!
No matter what you do online if you don’t learn to generate it. You’ll fail. Some say it’s the holy grail of online marketing. But there’s one traffic getting strategy that works insanely well and can convert traffic to sales… but you’ve probably been overlooking it. You’ve laughed at it. It’s made you stop and think. It’s made you ponder life. And yet 99.8% of people who use them DON’T benefit from them for their business. But now you can.
What am I referring to? Memes. See…memes are ads in disguise. That’s why so many major companies (i.e. Gucci) have started employing them in their marketing. They get past all the b.s. filters and get passed around more than the office gossip. So how can you take advantage of this for your own business and start driving hordes of fresh targeted traffic to your products? But Here’s The BIG Problem: Finding Ideas and Creating Memes Quickly That Get, Results Can Be A HUGE Obstacle For Most. While you already know that memes are effective, (you take part in them in social media) you probably find it tedious to come up with your own or be able to create the quickly right?
Thankfully, There’s Now A Better Way So At This Point… You’re Probably Wondering, “How Can I Get In On The Meme Marketing Action?”, “And How Can I Get Results Quickly?”. It was this question (along with others) that they had themselves. So after months of painstaking development (and high costs), they’re proud to say they’ve created that solution…and they want to share it with you today. Introducing MemeBuddy.
>> (SPECIAL OFFER) Visit Here to Get MemeBuddy For an Exclusive Discounted Price Today
MemeBuddy Helps You Create Awesome Memes & Turn That Into Traffic With Just A Few Steps:
Step 1. Select a DFY Meme or Create Your Meme Quickly Using The Drag and Drop Editor (DFY Templates Included!)
Step 2. Deploy to your favorite network or site
Step 3. Watch the traffic come in and get paid!
And don’t worry if you’re not super techie. You’ll find MemeBuddy a cinch to use. Currently, MemeBuddy is available at a discount, but you’ll need to act fast if you want to get it at the lowest price possible. Just think…you could have traffic flowing in just hours from now to your products and/or services by creating simple memes. Check it out now before the price jumps.
MEMEBUDDY FEATURES
The MemeBuddy User Friendly Robust Dashboard: When you first log in to MemeBuddy, you’ll be taken to the intuitive dashboard that gives you a full snapshot of your entire MemeBuddy account at a glance.
Easy To Use Drag & Drop Meme Editor: Simply select from existing templates, hot templates, trending templates, or upload your own. From there, add any of the elements you want and you’re done!
Editing Features That Will Make You Blush: They’ve upped the ante and added the following features to the meme editor: Drawing Mode, Color Picker, Font Selector, Shape Additions, Font Styler
Export Quickly To Use Anywhere: Getting access to any meme you create inside of MemeBuddy is a snap. Simply choose the meme you want, choose your option of downloading, and save to your device.
Publish To Popular Social Media Sites With A Few Clicks: This saves you time and gives you all the benefits of viral marketing without having to use multiple tabs in your browser. Get in, get going, and get done in a snap.
7 Days of Automated Scheduling of All Your Meme Marketing Campaigns: To give you the added boost of being efficient with your meme marketing, they’ve included the option of 7 days of scheduling for any campaign you create within MemeBuddy. This is a great way to plan your content out and not have to go through the tedious process of posting to Facebook, Instagram, and/or Twitter for up to one week!
FREE PREMIUM UPGRADE #1 – Agency License – Add Subusers & Free Up Your Time: This gives you the option to add up to (X) workers within your account. Now, you’ll be able to outsource all the work, get all the benefits of meme marketing, while you sit back, relax, and reap all the benefits!
FREE PREMIUM UPGRADE #2 – Commercial License: It is already delivering huge benefits as you can see. But why stop there? With the commercial license they’re including you can also get paid to create memes too!
Latest Meme’s Updated Daily: You won’t have to go searching for what the latest memes are that are being published because they’ve already included them in MemeBuddy!
Fully Editable Funny Videos: Thankfully, with this option now included in MemeBuddy… you can do so easily and quickly. Just scroll through their funny video library, click to edit, and create your meme in a flash!
They’ll Host Your Data For 60 Days At No Additional Cost To You! You won’t have to worry about a single thing. Every campaign you put together will be stored securely and ready for use when you need up to 2 months.
DFY Ready To Go Templates You Can Edit Quickly: Success loves speed. Meme marketing is no different. So when you get ready to make your memes, they’ve got you covered that lets you create fantastic eye-catching memes from the start.
Trending Hash-Tag Retrieval: Inside of MemeBuddy, you’ll also find hashtags that are a great fit for your niche. Or if you want, you can build memes around existing hashtags that are receiving a lot of views in real time.
High Traffic Hashtag Insight X-ray: Now you won’t waste any time going after hashtags and keywords that don’t matter. With the Hashtag Insight X-ray, you’ll know exactly where to focus your meme marketing efforts for the best possible results.
Get Up to 30 Animated Emojis: Add one of the animated emoji from the included library and get ready to make any meme you create pop.
Edit Videos With Just 1 Click: You can also take snippets from ANY video and use those in your meme marketing as well. Perfect for creating the best memes or animated gifts.
Convert ANY Meme into a Fully Animated GIF: By having access to this option, you’ll be able to breathe new life into any meme you want. Plus you can add even more ‘spice’ to it by using one of the animated emojis included with MemeBuddy.
(SPECIAL OFFER) Official Website Of MemeBuddy Available On 50% Discount !Order Now!!
WHAT MEMEBUDDY CAN DO FOR YOU
Gets You Organic Traffic Easily: Because memes are a natural part of internet activity, these items get shared and passed around the internet over and over again. Sometimes with millions of views. You can use this strategy for yourself with the right hashtags and let the traffic roll in.
Takes Your Paid Traffic To A New Level: By getting paid exposure to your memes, you can build your brand, email list, and business up faster than ever. This helps in creating engagement in various places online. When people engage and trust you, credibility follows. And when you have credibility, it’s only a matter of time before you start making sales.
Capture Attention, Get Clicks, Make Sales: It’s been said that attention is the new currency online. It’s scarce and EXTREMELY VALUABLE. That’s why so many companies are using memes now. To make sure they get in front of their target audience. Use MemeBuddy to help you create incredible memes for you or your clients and capture attention and trust. With trust, comes sales and more sales.
100% Cloud Based. No Messy Downloads or Software Installs: They’ve taken all the obstacles out of the way and made sure you can get started quickly with MemeBuddy. That also means there is no complicated software for you to install. Doesn’t matter if you’re on a Mac, PC, or your mobile device. Log in to your account, create your memes and get done quickly!
Works Fast: There really aren’t many other marketing methods that can bring results quickly like memes can. And when you take the power that’s included in MemeBuddy, you can start pumping out traffic getting memes like a meme factory on steroids. Share those memes, redirect them to your offers…and you could start seeing traffic in hours…maybe even minutes!
Great For Beginners and Advanced Marketers Alike: You’ll love the fact that MemeBuddy has practically zero learning curve. This makes it a great option for non-savvy tech people. But because of all its powerful features, it’s also perfect for the advanced marketer too. Both parties will benefit from MemeBuddy for years to come.
Receive A Major Discount For A Limited Time: While they do profit from the sales of MemeBuddy, they don’t want it to break the bank for you. That’s why they’re going to give you a special one time discount when you sign up today. This way you can start getting traffic and making sales or start your own meme creation agency without any huge hurdles.
(HUGE SAVINGS TODAY) Click Here to Get MemeBuddy For The Lowest Price Right Now
1 note
·
View note
Text
10 Useful Instagram Tips (Christmas Edition)
🎶 Deck the halls with… Instagram tips!
Oh, yeah, you heard me right. It’s that time of year again, and these days who says “Christmas” means “Instagram” — you know I’m right!
Fact is, there’s no place like Instagram to get your community buzzing for an upcoming holiday or event. So you simply can’t let the potential go to waste this Christmas!
Want my (updated) top 10 Instagram tips for Christmas marketing?
Well, it’s your lucky day!
10 Useful Instagram Tips (Christmas Edition)
1. Create a custom hashtag for your holiday marketing
Let’s start this list of Christmas Instagram tips off with a cracker. That’s the only bad pun you’ll find in this article… I promise.
What exactly is a custom hashtag? It’s a hashtag which you, as a business, create for a specific purpose. In this case, that purpose is Christmas marketing. You’ll use this hashtag in every single caption for every Christmas-related post you share with your community, as well as encourage them to use it in their posts.
Why though?
Using a custom hashtag in your posts is interesting because it means that all your Christmas marketing posts will be clearly referenced under this one hashtag. That means anything you promote using this hashtag — like a special Christmas offer or promotion — will be easily searchable by your community. All you have to do is make it clear and apparent to your followers. Why not think about creating a special post to indicate its existence and asking your community to follow it?
At the end of the day, let’s face it: with over 100 million posts already referenced, there’s absolutely no point in using #christmas.
None whatsoever.
But I know we’re all going to do it anyway.
Creating your own custom hashtag is just to ensure that your posts will always be discoverable. By all means, use the fancy, popular hashtags, but remember to stay smart from a marketing perspective as well.
Suggesting that your followers also include your hashtag in their posts can be a great way to help you gather user-generated content. But we’ll talk more about UGC later. 😉
2. Use shoppable posts to showcase your products and inspire your followers
Ahh shoppable posts. I remember the days when these were just talk. From a business perspective, I’ll admit it, they seemed too good to be true. Or at least, too good to actually work. But what do you know, Instagram’s pulled it out of the bag again.
Because this feature rocks.
If you’re not in the know yet, shoppable Instagram posts allow people to buy your products with a simple tap, right from within the Instagram app. This feature makes the buyer’s journey shorter and more efficient, which is a win win for you and your customers. And the even better news is, the feature is nowhere near as selective as the “swipe up” function on Stories: you don’t need to be a big account to be able to make the most of it. Power to the small businesses! 💪
You can even create a “shop” feed right on your Instagram profile, once you’ve created nine posts with tagged products, thus creating a simple display window that showcases all the products you have.
Did someone say “Perfect for Christmas”? I’d have to agree with you there!
3. Create a promotional offer especially for your Insta-community
A promo code is one of the easiest and most effective ways of directing traffic to your website. And that’s valid throughout the year, not just at Christmas.
Why not create a special offer just for your Instagram followers this Christmas? Like I said, it’s simple but effective for you, and will make them feel like they’d be stupid not to use it — especially if you make it exclusive to them.
How to promote this code? A traditional Instagram post or Story will do the trick, although you could go one step further and boost a post with the code in the caption if you’re feeling ambitious!
Christmas advertising, while tricky because of all the extra competition during the holiday season, is still a very powerful tool from a sales point of view. Look at it this way: 75% of Instagram users have taken an action, such as visiting a website, after looking at an Instagram advertising post. So really, your only job is to stand out and make your ads prettier than everyone else’s.
Better get to work!
4. Get all hands on deck to ensure customer satisfaction
As you probably know, Twitter is the go-to social platform for customer support, but the holiday season will bring customers to all your doors, including your Insta-door.
Be prepared for support issues and equiries (which will naturally come with the extra attention your Instagram is receiving with all these amazing Christmas marketing posts you’re sharing 💝) and get some added help. If you don’t have a customer support team in situ, you can ask any other team member to step in and keep a watchful eye over your Instagram comments and DMs, even if they leave all the replying to you.
Bad press is not good, and the thing about social media is: news travels fast. So keep in mind that customer satisfaction is paramount.
5. Repost and reuse holiday UGC
User-generated content, as we all know, is like Insta-gold. It’s incredibly precious and valuable! 💎
It can also prove to be extremely powerful when utilized smartly. Today, 87% of brands use UGC for authentic (and free) content.
People love producing photos and videos for the brands they love, so using it for your Christmas marketing on Instagram is totally legit — even recommended. So, for your holiday marketing on Instagram, why not showcase your most Insta-worthy products through top-quality UGC?
Friendly reminder: Always ask for permission before reposting someone else’s content as your own, and always remember to give credit to the original poster. 😇
6. Create posts that are holiday-themed (but stay on-brand!)
Seems logical.
Might be harder than you think.
If you’re a good Insta-student, you’ll have spent some time thinking about your Instagram theme. That means how you want your Instagram feed to look and feel. So with Christmas coming up, the last thing you want to do is throw that all out the window to make way for posts which are all-red-and-green-with-bells-on. 🔔
To celebrate Christmas on Instagram while maintaining the theme you worked so hard to achieve, I’d recommend you don’t stray too far from the color palette you’re used to. This way, you’ll be visually recognizable and coherent in the eyes of your followers. If you’re worried this will mean your posts won’t feel Christmassy at all, you could also mix things up for the holiday period and go for a different theme in your Instagram Stories or even on IGTV.
Which leads us onto the next tip!
7. Make the most of Stories and IGTV
If you’ve never used Stories on Instagram, first of all, WHY?!
Secondly, it’s never too late to start.
Holiday Stories can be anything from a funny Boomerang to a quick snap of your office Christmas tree! Make them fun by using filter, stickers, GIFs and why not even make them musical! There’s nothing like the jingle of bells or to get people in the holiday spirit, so the Spotify integration could really come in handy for you this holiday season.
Also FYI: Instagram Stories have been shown to boost post ranking in the main feed. This isn’t actually official information, but it definitely seems to be the case. Basically, Facebook loves it when people use its new features, and rewards the accounts that do. Win-win! 👊
8. Write FOMO-inducing holiday captions
Quality captions are essential at the best of times. But during the holiday season, competition is tough and your followers’ attention spans are constantly being tested by all the extra-loud content being shared.
My advice? Keep your captions on-brand and calmly awesome.
Try to be the customer for a moment. The Instagram world is getting busy right now with loud, bright Christmas marketing posts with all-caps captions, each of them competing for attention in a ‘who can shout the loudest’-type way.
OK, I’m exaggerating.
But you get where I’m coming from.
What I’m saying is, be cool. Your community knows your worth and will continue to follow you for that. Same as with your visual content, if you tip the balance with out-of-character captions which are pushy and loud (provided that isn’t your existing strategy…!) you’ll more likely scare people away rather than tempt them with your products at this crucial time of year.
Creating FOMO in a relaxed way is a great way of captuing people’s attention without yelling at them. Perhaps tell a story over the course of 5 or 6 posts, using suspense to consistently draw your followers back to your profile. Or, maybe use a sales technique and share customer product ratings in your captions to sell the dream that way.
‘Tis the season to get creative with your captions. The options are endless!
9. Schedule posts frequently to stay present
Posting frequency and presence on Instagram are two major factors to bear in mind at this time of year. And the easiest way to achieve both, simultaneously, is to plan ahead and schedule your posts using an automatic Instagram scheduler.
Scheduling is a time saver any day of the year, but this season calls for a higher posting frequency, which may leave you running out of hours in the day for the extra workload.
Hold up. Higher posting frequency?
Yep.
Holiday season means Christmas shopping. Instagrammers log in and search for a deal at any time of day or night. You don’t want to miss a random influx of shoppers (and potential new customers for you!) by just posting twice a week like you usually do. If marketing and sales is your game, you need to up to ante.
Start by posting once per day, then increase further if you have the time, material and are seeing good results. Continue to post at your optimal times, and maybe add in a few extra time slots throughout the week. If you see a drop in follower count or a lack of engagement, that might be a sign that you’re posting too often. It’s a fine art!
10. Start yesterday!
Oh yeah, I should probably mention: you’re already running behind. 😅
Don’t wait until after Christmas when the sales begin to start posting about your upcoming offers. Nowadays, everything is sales-focused, so don’t be afraid to start your marketing campaigns nice and early (because other brands won’t wait!).
And while you’re at it, start planning and thinking about all the big hashtag holidays and events you don’t want to miss in 2020! Iconosquare has just released its brand new Social Media Calendar to help you plan out your communications and campaigns next year.
You can get it right here, right now! 👇
Any other Instagram tips (Christmas only!) that you’d like to share? Drop us a comment below!
https://growinsta.xyz/10-useful-instagram-tips-christmas-edition/
#free instagram followers#free followers#free instagram followers instantly#get free instagram followers#free instagram followers trial#1000 free instagram followers trial#free instagram likes trial#100 free instagram followers#famoid free likes#followers gratis#famoid free followers#instagram followers generator#100 free instagram followers trial#free ig followers#free ig likes#instagram auto liker free#20 free instagram followers trial#free instagram followers no#verification#20 free instagram likes trial#1000 free instagram likes trial#followers instagram gratis#50 free instagram followers instantly#free instagram followers app#followers generator#free instagram followers instantly trial#free instagram followers no survey#insta 4liker#free followers me#free instagram followers bot
0 notes
Text
VidProfixPro FE Archives
Never hаve to creаte videos аgаin, you cаn even flip аny news аrticle, affiliаte website content or review аrticle аnd even Ecom product pаges аnd shops into Videos for you & eаrn commissions. Now you cаn turn аny piece of content, whether it's yours or freely аvаilаble on the internet on аny web site – creаte а video out of it in just 1-Click in underneath 60 seconds. Video content will assist you to direct site visitors аutomаticаlly to your web site, which meаns thаt your prospects will increаse аnd profit will аutomаticаlly increаse аccordingly. This entry was posted in AFFILIATE MARKTING, REVIEWS and tagged does Vidprofixpro work, Vidprofixpro, Vidprofixpro bonuses, Vidprofixpro demo, Vidprofixpro download, Vidprofixpro oto's, Vidprofixpro Review, Vidprofixpro review and demo, Vidprofixpro critiques, Vidprofixpro upsells, Vidprofixpro walkthrough, what is Vidprofixpro by DaveFin.
Monetizing your newly creаted movies is the important thing to getting extra results from this softwаre аnd now you cаn integrаte not simply 1 affiliаte link or offer however multiple offers in your movies аs properly аs your video pаges instаntly. You cаn now аlso customize the newly creаted Video Pаges by аdding your individual heаdlines, cаll to аctions, hyperlinks аnd buttons to monetize your video pаges аnd get more results out of your videos & mаke extra money. Now you cаn 4x to 10x your revenue by аdding not just one supply to а video however a number of presents from clickbаnk to your videos in simply 1-Click. You cаn now instаntly find essentially the most relevаnt provide from Clickbаnk proper inside the VidProfixPro softwаre аnd integrаte it into your Video in 1-Click.
If you've tried each different software out there promising to search out you mines full of gold and then never received any end result from it, you should do this. Imagine being able to use the facility of Ytube, FB and Instagram all to your benefit and getting free traffic from them in just ONE-CLICK.
Features and Benefits
The best part? You do not even have to know something about SEO to be able to use or making huge gross sales with this. And get 100% free visitors to your web site each single day.
Get Which One You Like In Below:
WP Slideshow Master Plugin is a fantastic and VERY highly effective plugin that permits you to immediately create eye-catching, conversion-rising slideshows that will impress your guests and make them keep longer. This is wonderful for you, if you don't have a product you promote online, and this plugin is one thing that EVERY ONLINE MARKETER WANTS for their enterprise.
Instead of flying blind and buying something you don't perceive, seize my #1 rated supply , and discover how a pal of mine earned $108.84 in one day as a newbie without even having an internet site and a list. That means we will see at a glance what the vast majority of VidProfixPro users suppose. Should you've any feedback about this product or it is creator/s normally, feel free to go away it below. Keep in thoughts that any investment is risky and you can lose your cash, no matter what the announcement is promising you.
So you now not have to fret about creating new movies to promote products ever again. Besides, when you have tried every other software out there promising to find you mines filled with gold and then never obtained any end result from it, you need to do that. I think about the method of using VidProfixPro is kind of easy for everyone even newbies to use. It contains proven promos, movies, e mail campaigns, bonus pages and a video exhibiting the strategy behind each single one-of-a-kind marketing campaign. You can acquire the arms-free commissions as well as list constructing in not more than 1 minute.
Imаgine being аble to use the facility of Youtube, Fаcebook аnd Instаgrаm аll to your аdvаntаge & getting free site visitors from them in just 1-click on. Imаgine being аble to eаrn commissions from free traffic, free content аnd free movies without hаving to do аny mаnuаl work. vidprofixpro bonus hаve indicаted in the previous pаrt of VidProfixPro Review thаt there аre some simple steps you have to go through before utilizing this method. I used this product аs wagerа tester so todаy I'm going to mаke this honest review for you.
You actually do not want a domain identify, internet hosting, costly video software program to create wonderful movies. Bonus #1 – Social video marketing Shot' – in this 100% unique bonus I'm going to show you tips on how to web optimization blast your VidProfixPro movies and money pages to the top of the various search engines for far more site visitors (which implies way more money for you).
Will This Work On My Mac? Absolutely – the software program is a hundred% cloud-based so it runs perfectly on any operating system – no set up or download required. Step 2: Enter Keyword: Now enter a related keyword to find presents from CLickbank to monetize this video. They've made a couple of videos from this web site and here is what they have in terms of free traffic from them. Well, this is totally different – time to change things up and make videos in beneath 5 minutes from the moment you log in, want to see? If you've tried different video products up to now that want you to learn HOURS earlier than making your first video or want you to have SKILLS to make movies?
0 notes
Text
Xmails Review
World's Smartest Email Autoresponder (100% Controlled). Increase e-mail delivery, click and open rate immediately. Over 500 High Converting Email Design Templates In Any Niche. Just CIick.Edit.Modify.Send your High Transforming Emails in minutes. Use Smart Tags to Segment your Subscribers & Send Unique Emails. Get Faster Inboxing to Unlimited Subscribers. 100+ Conversion Checked ready-to-use Lead Templates to Drive maximum Leads for Your Offers - Get More Leads from any blog, ecommerce or WordPress website. One-time payment to eliminate month-to-month payment inconveniences - No need to Pay Huge Monthly Charges. Multi Gadget Friendly Emails with Automatic Plain Text Variation for getting the most out of each and every single projects. Deep Analytics - Know your Opens, Clicks, Impressions to Minute Level for every single subscriber for tagging. Import Limitless Customers Do Not Lose Even a Single Lead. Automatic Pixel Positioning-- Make Re-targeting list on fb, google and so on . Ultra Quick 24 * 7 Committed Assistance. GDPR Can-Spam Compliant Lead Capture and Emailing System. Unique Launch Duration Offer - Expires In Next 5 Days Permanently. Get xMails, Sit, Relax & Permit United States to Shift All Your List Of Subscribers Into xMails System to yield you 25% High Conversions & 400% Times More Earnings with the Exact same List using Super Smart Mailing Architecture. Send Unlimited Mails to Endless subscribers. Power Of Unrestricted Lists/ Endless Projects/ Limitless Broadcasts/ Endless Subscribers/Unlimited Leads/Capture Unlimited Contacts/ Unlimited Mail Sent for Unlimited Months. No SMTP, Domain or Hosting Required - Create and Send out All of your e-mails on our Cloud Based System with Excellent SMTP servers- 100% Free for xMails Users. Advance Subscriber Management to Handle Subscribers with Ease. Offer an Unique Touch to Every Subscriber Create Customized Content for Various Buyer Sectors. Say goodbye to money drawing autoresponders. Stop paying loan to cash sucking 3rd party services. Get more leads & higher Inboxing again and once again ... With NO Technical Abilities, NO Headache and NO Grunt Work ... Regular Month-to-month Updates. Combinations with All 150 Major Softwares Of World via Zapier. Complete Step-by-Step Video training and tutorials Consisted of. Real-time Vehicle Minimize Mail Editing. Beginner Friendly & Totally Cloud-Based Software Application. With Commercial License-- Produce and Send Out Emails and Lead Capture Types for Customers Using Over 500 High Transforming In Every Niche in 3 Easy Steps Of Click.Edit.Send & Make Easy $5000- $10,000 Each month. Get Tons of Laser Targeted Email TRAFFIC, Sales & Profits ... Beginning TODAY For An Unique Reduced "One Time Charge" Only For A Limited Time! World's Most intelligent Email Autoresponder Is Here. With Easiest Drag-n-Drop Form Contractor with free-form Style Editor. Get xMails Demo For Simply $197/month $47 One Time Payment (Unique Launch Week Deal). Cost will be $197/Month In ... GET LIMITLESS ACCESS TO XMAILS NOW. Very Same List, Less Efforts and No Headache. Triple Your Clicks and Earnings with xmails in simply few clicks. Let's checkout the crazy open and click rates I got for a. simple email I sent using xMails. See how I am driving 300-500 laser targeted e-mail traffic and made $300-$ 1200 a day as an affiliate by simply sending beautiful emails. Unique Launch Duration Deal. Expires In Next 5 Days Forever. Get xMails, Sit, Relax & Allow United States to Shift All Your List Of Customers Into xMails System to yield you 25% High Conversions & 400% Times More Earnings with the Very same List utilizing Super Smart Mailing Architecture. Here's Why 7 Figure Marketers & Market. Leaders Trust xMails ... XMails is an excellent option for online marketers seeking to make the most from their email marketing. I enjoy its functions as it allows you to send out unrestricted emails, get greater in-boxing, reduce spam count and tons of others right there for you. Get it before it flies away forever. David Kirby. Your browser does not support HTML5 video. Yves Kouyo. Xmails is extremely beneficial compared to other e-mail marketing software in the market. Functions extremely quick and permits you to get greater in-boxing without paying a significant monthly cost. It carries a terrific UI that allows you to set things up quickly. Need to have for every success starving online marketer. Kevin Byrne. I love how easy email marketing is with xmails. Within minutes I had the ability to send sets of e-mails to unlimited leads. I truly like the special features of this software which let you get higher in-boxing in no time. A should have tool for every single online marketer. Jeff Sherwood. Wow, this is a leading class & genuinely incredible software. This is damn simple to use, and the training consisted of looks fantastic too. I enjoy the fact that you can send out unlimited e-mails that make it easy to get email marketing revenue fast without great deals of work. Get it or repent later. Radu Hahaianu. I'm highly pleased to state the least after checking out this amazing software application. As soon as you visit, you'll feel you're at the best location. I truly want I had something like this when I started my email marketing journey years back it would have made everything simpler and more profitable. John Zakaria. What prevails among Huge Shots Multi-Millionaire Entrepreneurs Of Online Marketing Market? They Make 85% Of Their Earnings through Email Marketing and Constructed a cult of Fans. Moral Of The Story? No Matter What Organisation You Remain In, Email Marketing Is The Key to Your Organisation Success If You Want Grow Exponentially. You Required Emails To Build Brand, Close Sales, Engage With Audience and Get More Traffic. From the desk of. Jai Sharma. Dr. Amit Pareek. Ankit Mehta. Have You Ever Felt Helpless As A Business owner? I make certain you have actually felt that situation where. You have vision and plan to get effective online in service. You know standard bedrock is to construct List of individuals who buy from you repeatedly. You have the confidence and understand specific steps to make it a reality. And after that ... Think of Any Big Popular Email marketing company,. There is a very same pattern in each one of them. Heavy numerous dollars expenses monthly. Having Outdated & Slow Landing pages which Fail to capture any Leads for you. Limiting You from Making List. Slow Vibrant developed email Design templates: Gmail, Yahoo & other ISP's put these type of mails in promo and spam folder.These style, colorful design templates is reason for your low open rate and low traffic. Pointing out low open rate from previous emails (Due to the fact that Of Their developed e-mail design templates) They Put you on bad IPs obstruct in system which even more decreases your delivery and open rate. Furthermore Importing List is highly scrutinized and rejected 95% of the time. And Lastly,. They Shut Your Account. You were refraining from doing anything wrong or unethical. You wasn't spamming, nor was You sending fishy mails to my customers. System was supposed to assist you grow after taking 100s of dollars every month however they did the precise opposite and Funny thing is System was at Fault however you were held liable leaving you clueless what went wrong even after you did something about it. With each passing day, your excitement for big vision for success gets dimmer and dimmer till one day it's gone ... Cash squandered ... time wasted ... with little or no List and Definitely No Success. Someplace in between the Plan and your actions ... Execution fail. that makes you feel powerless. And This Is Where Most Entrepreneurial Dreams Pass Away ... All of us have gone through it. felt the pain. Seen it tough slipping away. Not Anymore ... xMails - Complete Email Marketing System Is Here To Get. Your Organisation Up And Running In No Time. World's A lot of Innovative Cloud Based Free Flowing Email Marketing Suite. With integrated SMTP and no monthly recurring cost. 100s Of High Converting Mail Templates In Any Specific Niche (Tested & Proven). Ability to send out unlimited emails to unlimited subscribers for just one time cost. 100% Safe system for all of your systems, subscribers, projects and funnels. Import Endless Customers Do Not Lose Even a Single Lead. Boost email shipment, click and open rate immediately. and 50+ Remarkable functions ... Total Email Solution. In One Time Cost Import List, Click.Edit.Shoot High Converting Mail To Customers Unlimited Number of Times. Get more traffic, leads, conversions with two times the speed and make more sales beginning today with xMails. Utilizing XMails is as SIMPLE AS 1-2-3 ... Your web browser does not support HTML5 video. Action # 1. Include Your Contacts. Import your existing list from other email service or Utilize our proven to convert opt-in kind design templates to catch leads and make list at 2X speed than your normal templates. xMails Review has clever tagging system which implies you can filter subscribers through List and different tags based on opens, clicks, behavioral pattern on open time, geographical area and specific niche. No other rival has such start of the art tagging system.
youtube
0 notes
Text
Web style with a difference.
Any person searching for a web designer is spoilt for choice. Type in web style in Google and you will come up with millions of sites using web design worldwide. The website design industry is certainly extremely competitive. So how do we go about choosing a website design business that offers sites that are not just well developed however equally crucial, a site that ranks well on significant online search engine?
A lot has been written on web style that offer items and services but relatively few web designers understand how or are even bothered about developing websites with the fundamental aspects needed to give your website a head start on search engines.
Here are a couple of crucial website design ideas that will set your website apart when it comes to ranking on online search engine and offering your products and services.
1. Every website design must include the popular tags. There is no excuse for not consisting of these in a website design from the beginning. No matter what they state, tags have their say in the method search engines look at your site and no website design is total without thoroughly chosen tags.
There are 3 important tags namely the Title tag, Description tag and the keywords tag. Each websites ought to have its own set of tags. What are these tags? These are words and phrases that are embedded in the HTML of the site and extremely easy to include in your website design.
Let us look at each of these tags.
2. The Title tag is a fundamental part of web design for online search engine optimisation. This tag is likely to be gotten by search engines and displayed as a result header when a visitor finds your website on a search engine. This tag likewise looks like the title that in the blue strip at the top of your browser.
A great website design will contain a short Title tag that includes the keywords you believe visitors will use to find your site.
3. The Web design ought to likewise consist of the Description tag. This is a short description of what the web page has to do with and it typically appears simply below the title in online search engine results. Although the importance of the Description tag in online search engine ranking doubts, the description in a website design acts like a sales pitch. This is your chance to inform the visitor what the web page is about and why she or he must click your website. Keep in mind, website design is not almost developing a site and getting it ranked. A great web style should do all this, get the visitor to click your site when it is discovered and sell your items and services.
4. Let's look at the Keywords tag. A lot of web styles consist of a mass of supposed keywords in the Keywords tag. Keywords are the words or phrases that visitors utilize to search for websites on search engines. An excellent website design practice is to have focussed and themed websites. This implies that each websites should be focused on one keyword at a time and this keyword should remain in the web page Keyword tag. It is really crucial that the keywords used in the tag also appear in the body of the text.
5. The h1, h2 headers are also essential components of an excellent website design. Usage h1 and h2 headers as these read by online search engine. Utilize them as high up on your websites as possible and where possible usage the keywords in the h1 header. H1 headers are by default big typefaces. It is possible to format these so they match the general appearance of the web design and keep their header properties.
Make Your Site Many Memorable One
Style a website is a difficult job. A website directly depends on the developing the site. It the most require point on fundamental of which a site can promote and it increases the visitors once again and again. Website Design Provider Delhi company e-fuzion constantly uses the design with great deals of imagination and makes the sites greater beyond contrasts. In website design the web site contains lots various types of styles, colors idea and guy power. Here the Web designer plays crucial role for developing a site and for interrupting different styles. Web Design Solutions Delhi is one of the greatest organizations in all over India. In which you get all the information about web design by which you get all the info about website creating. This company provides all the information about various kinds of web promo structures.
Website Design Solutions Delhi business e-fuzion is getting committed in manufacture web website more effective and simple conducting apparatus, the most crucial feature is to facilitate and make all this extremely outlay efficient. Web Design Provider Delhi business e-fuzion make up outstanding and wounding frame for technical position, additionally the effective groups are equality high accomplished and each of them acknowledge the ancestry of the web developing. As the figure of web websites growing at an extremely quick speed on the Web, the website design is also budding as a discipline with ability which is great paying service. A website style service Delhi company e-fuzion consists of all the creative work to desires some concept plus creativity. Website typically fascinate with workout ability. Website Design Solutions Delhi business e-fuzion be professional in advertising plus promoting the web sites. These business are to go behind web principles to create an easy benefit, in apply and search engine creativity.
Website Design Services Delhi just supplies all the details about website development. Design a site takes one week to two week for advancement but the standard significance is imagination and creativity. When one individual checks out the web site web design is the first posses which put terrific impact on the mind of the visitor if it's great then the visitor appreciate it and visit it again and again. And in Website Design Provider Delhi company e-fuzion the web designer team constantly attempts to make happy the visitors by using various kind of imaginative designs. Style is complete of creativity and it depends on skill and practice of the web designer.
Getting Attention Through Appropriate Website Design
When web developing a page, it is crucial for every single web style company and for every single web designer to bring in attention to the most crucial occasions, products and contents in the website you are making in behalf of a customer. There are various methods by which you can draw in the attention of online users. A lot of web site designers will discover it efficient to just change the font size of the material headline. Setting the font size reasonably larger is a foolproof yet simple way to draw in attention. Paper and media business will understand this for sure. An excellent and knowledgeable web design company should understand this too.
Grabbing Attention through Typography
Utilizing typography or differing typeface and typeface sizes to get the attention of online users is not actually a brand-new concept. Nevertheless, before you go on and set your titles or headings to 48px and even larger, you ought to know a couple of rules on typography that are best generally followed by a website design business. Here are some of them:
Web style idea
# 1: Highlight only what is necessary. Before setting a headline to a much larger font style, you should ask yourself: Is this specific part truly that crucial? If you are announcing a 20% off sale on regular cosmetics, for example, this will definitely excite interest however making your typeface unreasonably big will likely to turn your customers off. And this is something that you and your website design business ought to prevent at all times.
# 2: Consider the standard typeface size you use for the remainder of the page. This is just plain sound judgment: if you type everything at 24pt, then developing a 30pt subject heading might not look all that different. A 16pt heading composed on top of an 8pt text will look big.
# 3: Set requirements on making use of font sizes. You must have currently decided with your client as to the kind of occasions that must warrant an increase in the title typeface size, and up to what level it should be. You and your web design business will benefit from this. Once you have actually set out the plan, even if your customer comes running back to you and begins pleading you to reveal the recent cosmetic sale at 54pt, you should strictly follow the basic pre-determined size for the specific level of content.
Remember though that altering the typeface size is not the only manner in which you can customize your website design to get as much attention. Experimenting with your font will likewise prove useful. You can for example, use various font styles of the same household to highlight crucial occasions (utilizing Sans-Serif and changing to Serif for included focus). You can also modify the color to immediately get your viewers' attention. You can change the weight and the style of your typeface by utilizing the bold or italicized choice to make certain parts of your site stand out.
Getting the attention of your online users is not just restricted to fonts. There are still other methods to change your site's web design so that it gets the attention it deserves.
Here are some of them:
#1: Use images. Graphics and images have actually always been reliable at capturing attention. A photo says a thousand words, as they say.
#2: Modification your design. Entirely altering your layout is a very interesting method to get attention, for as long as you come up with an interesting brand-new one.
#3: Usage animations. Flat images tend to attract attention. However, nowadays, your web design business may have to ask you to come up with animation-based splash page to show off the sort of pages you develop. They typically make your website look more dynamic and interesting to the eyes of your visitors. Take care though, as you will need to think about site packing times beyond the web design stage.
Capturing the attention of online visitors might prove fairly simple to do as specified above. It is simply as easy to go way overboard with these attention getting strategies. You need to keep in mind that if each and every line in your page is embeded in red or strong face and has blinking results; nothing in the material will stick out after ll. If you announce your 20% off on cosmetic site at the exact same intensity as a continuous war, your online visitors will certainly notice how odd, business-centered or unrealistic your website seems to be. They will find out to rapidly ignore all the designs you make and look for another site that is more even-handed - much to the frustration of your website design business.
youtube
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress
6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
xem them tai http://ift.tt/2o9GYfe A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress
6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Blogger http://ift.tt/2u1c0JX #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Something every woman should know - WHY MEN LIE!
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress
6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
Reverse Phone - People Search - Email Search - Public Records - Criminal Records. Best Data, Conversions, And Customer Suppor
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2pq9G9W
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2pq9G9W
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2pq9G9W
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2pq9G9W
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2pq9G9W
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
http://ift.tt/2pq9G9W
0 notes
Text
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
Posted by AnnSmarty
When was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don't have a YouTube channel, now's the time to start one.
If you have a channel and you never got it off the ground, now's the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it's really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn't do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It's an excellent venue for business owners and marketers.
Here are three achievable goals that make more sense than fame from a business perspective:
1.1. YouTube for reputation management
Here's one thing about reputation management on Google: You’re never finished.
Even if your reputation is fabulous and you love every single result that comes up in the SERPs for your business name, you may still want to publish more content around your brand.
The thing is, for reputation management purposes, the more navigational queries you can control, the better:
YouTube is the perfect platform for reputation management. YouTube videos rank incredibly well in Google, especially when it comes to low-competition navigational queries that include your brand name.
Furthermore, YouTube videos almost always get that rich snippet treatment (meaning that Google shows the video thumbnail, author, and length of the video in the SERPs). This means you can more easily attract attention to your video search result.
That being said, think about putting videos on YouTube that:
Give your product/service overview
Show happy customers
Visualize customer feedback (for example, visual testimonials beautifully collected and displayed in a video)
Offer a glimpse inside your team (show people behind the brand, publish videos from events or conferences, etc.)
1.2 YouTube videos for improved conversions
Videos improve conversions for a clear reason: They offer a low-effort way for your customer to see why they need your product. Over the years, there have been numerous case studies proving the point:
An older study (dating back to 2011) states that customers are 144% more likely to add products to a shopping cart after watching the product video
Around 1 in 3 millennials state they have bought a product directly as a result of watching a how-to video on it
This Animoto survey found that almost all the participants (96%) considered videos "helpful when making purchasing decisions online"
Wistia found that visitors who engage with a video are much more likely to convert than those who don't
That being said, YouTube is a perfect platform to host your video product overviews: it's free, it offers the additional benefit of ranking well in Google, and it provides additional exposure to your products through their huge community, allowing people to discover your business via native search and suggested videos.
1.3 YouTube for creating alternative traffic and exposure channels
YouTube has huge marketing potential that businesses in most niches just cannot afford to ignore: it serves as a great discovery engine.
Imagine your video being suggested next after your competitor's product review. Imagine your competitors' customers stumbling across your video comparison when searching for an alternative service on Youtube.
Just being there increases your chances of getting found.
Again, it's not easy to reach the YouTube Top 10, but for specific low-competition queries it's quite doable.
Note: To be able to build traffic from inside your YouTube videos, you need to build up your channel to 10,000 public overall views to qualify to become a YouTube partner. Once approved, you'll be able to add clickable links to your site from within your videos using cards and actually build up your own site traffic via video views.
2. Develop a video editorial calendar
As with any type of content, video content requires a lot of brainstorming, organizing, and planning.
My regular routine when it comes to creating an editorial calendar is as follows:
Start with keyword research
Use question research to come up with more specific ideas
Use seasonality to come up with timing for each piece of content
Allocate sufficient time for production and promotion
You can read about my exact editorial process here. Here's a sample of my content roadmap laying out a major content asset for each month of the year, based on keyword research and seasonality:
For keyword and question research I use Serpstat because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, evaluate how related different terms in your list are, and based on that, cluster them into groups.
This grouping makes content planning easier, allowing you to see the concepts behind keyword groups and put them into your roadmap based on seasonality or other factors that come into play (e.g. is there a slot/gap you need to fill? Are there company milestones or events coming up?).
Depending on how much video content you plan to create, you can set up a separate calendar or include videos in your overall editorial calendar.
When creating your roadmap, keep your goals in mind, as well. Some videos, such as testimonials and product reviews, won't be based on your keyword research but still need to be included in the roadmap.
3. Proceed to video production
Video production can be intimidating, especially if you have a modest budget, but these days it's much easier and more affordable than you'd imagine.
Keeping lower-budget campaigns in mind, here are few types of videos and tools you can try out:
3.1 In-house video production
You can actually handle much of your video production in-house without the need to set up a separate room or purchase expensive gadgets.
Here are a few ideas:
Put together high-quality explanatory videos using Animatron (starts at $15/month): Takes a day or so to get to know all the available tools and options, but after that the production goes quite smoothly
Create beautiful visual testimonials, promo videos, and visual takeaways using Animoto ($8/month): You don’t need much time to learn to use it; it's very easy and fun.
Create video tutorials using iMovie (free for Mac users): It will take you or your team about a week to properly figure out all its options, but you'll get there eventually.
Create video interviews with niche influencers using Blue Jeans (starts at $12.49/month)
Create (whiteboard) presentations using ClickMeeting (starts at $25/month): Host a webinar first, then use the video recording as a permanent brand asset. ClickMeeting will save your whiteboard notes and let you reuse them in your article. You can brand your room to show your logo and brand colors in the video. Record your entire presentation using presentation mode, then upload them to your channel.
3.2 How to affordably outsource video production
The most obvious option for outsourcing video production is a site like Fiverr. Searching its gigs will actually give you even more ideas as to what kinds of videos you might create. While you may get burned there a few times, don’t let it discourage you — there are plenty of creative people who can put together awesome videos for you.
Another great idea is to reach out to YouTube bloggers in your niche. Some of them will be happy to work for you, and as a bonus you'll be rewarded with additional exposure from their personal branding and social media channels.
I was able to find a great YouTube blogger to work for my client for as low as $75 per video; those videos were of top quality and upload-ready.
There's lots of talent out there: just spend a few weeks searching and reaching out!
4. Optimize each video page
When uploading your videos to YouTube, spend some time optimizing each one. Add ample content to each video page, including a detailed title, a detailed description (at least 300–500 characters), and a lot of tags.
Title of the video: Generally, a more eye-catching and detailed title including:
Your core term/focus keyword (if any)
Product name and your brand name
The speaker's name when applicable (for example, when you post interviews). This may include their other identifiable personal brand elements, such as their Twitter handle
Event name and hashtag (when applicable)
City, state, country (especially if you're managing a local business)
Description of the video: The full transcript of the video. This can be obtained via services such as Speechpad.
A good readable and eye-catching thumbnail: These can be created easily using a tool like Canva.
Use a checklist:
5. Generate clicks and engagement
Apart from basic keyword matching using video title and description, YouTube uses other video-specific metrics to determine how often the video should be suggested next to related videos and how high it should rank in search results.
Here's an example of how that might work:
The more people that view more than the first half of your video, the better. If more than 50% of all your video viewers watched more than 50% of the video, YouTube would assume your video is high quality, and so it could pop up in "suggested" results next to or at the end of other videos. (Please note: These numbers are examples, made up using my best judgment. No one knows the exact percentage points YouTube is using, but you get the general idea of how this works.)
That being said, driving "deep" views to your videos is crucial when it comes to getting the YouTube algorithm to favor you.
5.1 Create a clickable table of contents to drive people in
Your video description and/or the pinned comment should have a clickable table of contents to draw viewers into the video. This will improve deep views into the video, which are a crucial factor in YouTube rankings.
5.2 Use social media to generate extra views
Promoting your videos on social media is an easy way to bring in some extra clicks and positive signals.
5.2.1 First, embed the video to your site
Important: Embed videos to your web page and promote your own URL instead of the actual YouTube page. This approach has two important benefits:
Avoid auto-plays: Don't screw up your YouTube stats! YouTube pages auto-play videos by default, so if you share a YouTube URL on Twitter, many people will click and immediately leave (social media users are mostly lurkers). However, if you share your page with the video embedded on it, it won't play until the user clicks to play. This way you'll ensure the video is played only by people who seriously want to watch it.
Invest time and effort into your own site promotion instead of marketing the youtube.com page: Promoting your own site URL with the video embedded on it, you can rest assured that more people will keep interacting with your brand rather than leave to watch other people's videos from YouTube suggested results.
There are also plenty of ways to embed YouTube videos naturally in your blog and offer more exposure. Look at some of these themes, for example, for ideas to display videos in ways that invite views and engagement.
5.2.2 Use tools to partially scale social media promotion
For better, easier social media exposure, consider these options:
Investing in paid social media ads, especially Facebook ads, as they work best for engagement
Use recurring tweets to scale video promotion. There are a few tools you can try, such as DrumUp. Schedule the same update to go live several times on your chosen social media channels, generating more YouTube views from each repeated share. This is especially helpful for Twitter, because the lifespan of a tweet is just several minutes (between two and ten minutes, depending on how active and engaged your Twitter audience is). With recurring tweets, you'll make sure that more of your followers see your update.
A project I co-founded, Viral Content Bee, can put your videos in front of niche influencers on the lookout for more content to share on their social media accounts.
5.3 Build playlists
By sorting your videos into playlists, you achieve two important goals:
Keeping your viewers engaged with your brand videos longer: Videos within one playlist keep playing on autopilot until stopped
Creating separate brand assets of their own: Playlist URLs are able to rank both in YouTube and Google search results, driving additional exposure to your videos and brand overall, as well as allowing you to control more of those search results:
Using playlists, you can also customize the look and feel of your YouTube channel more effectively to give your potential subscribers a glimpse into additional topics you cover:
Furthermore, by customizing the look of your YouTube channel, you transform it into a more effective landing page, highlighting important content that might otherwise get lost in the archives.
6. Monitor your progress
6.1 Topvisor
Topvisor is the only rank tracker I am aware of that monitors YouTube rankings. You'll have to create a new project for each of your videos (which is somewhat of a pain), but you can monitor multiple keywords you're targeting for each video. I always monitor my focus keyword, my brand name, and any other specific information I'm including in the video title (like location and the speaker's name):
6.2 YouTube Analytics
YouTube provides a good deal of insight into how your channel and each individual video is doing, allowing you to build on your past success.
You'll see traffic sources, i.e. where the views are coming from: suggested videos, YouTube search, external (traffic from websites and apps that embed your videos or link to them on YouTube), etc.
The number of times your videos were included in viewers' playlists, including favorites, for the selected date range, region, and other filters. This is equal to additions minus removals.
Average view duration for each video.
How many interactions (subscribers, likes, comments) every video brought.
You can see the stats for each individual video, as well as for each of your playlists.
6.3 Using a dashboard for the full picture
If you produce at least one video a month, you may want to set up a dashboard to get an overall picture of how your YouTube channel is growing.
Cyfe (disclaimer: as of recently, Cyfe is a content marketing client of mine) is a tool that offers a great way to keep you organized when it comes to tracking your stats across multiple platforms and assets. I have a separate dashboard there which I use to keep an eye on my YouTube channels.
Conclusion
Building a YouTube channel is hard work. You're likely to see little or no activity for weeks at a time, maybe even months after you start working on it. Don’t let this discourage you. It's a big platform with lots of opportunity, and if you keep working consistently, you'll see your views and engagement steadily growing.
Do you have a YouTube channel? What are you doing to build it up and increase its exposure? Let us know in the comments.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
xem them tai http://ift.tt/2o9GYfe A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence http://ift.tt/2DG2JX2 xem thêm tại: http://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 xem thêm tại: https://ift.tt/2mb4VST để biết thêm về địa chỉ bán tai nghe không dây giá rẻ A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence https://ift.tt/2DG2JX2 Bạn có thể xem thêm địa chỉ mua tai nghe không dây tại đây https://ift.tt/2mb4VST
0 notes