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donald-clemons · 4 years ago

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The Ultimate Guide to Selling Clothes & Apparel Online

As far as worldwide obsessions go, fashion is probably at the top. Yes, we need clothes for practical reasons—but fashion goes beyond that. Clothing is a way to share who we are without saying a word.

In 2020, the U.S. apparel industry topped $1.5 trillion dollars. As an ecommerce merchant within such an enormous industry, you’re sure to face some competition. In this guide, you’ll learn how to sell clothes online through advanced marketing techniques, maximizing your success.

In this guide, we’ll cover:

Social media for the apparel industry

Design for the apparel industry

Email marketing for the apparel industry

SEO for the apparel industry

PPC for the apparel industry

Shopping feeds for the apparel industry

Conversion optimization for the apparel industry

1. Make a Splash on Social Media

The adage “A picture is worth a thousand words” rings true for both major brands and small businesses in the fashion and apparel industry. This industry, built on the notion that aesthetic is everything, is now even more reliant on visuals because the latest social networks have birthed a new obsession with pictures and visual content.

That’s where social media marketing comes in. Social media allows apparel brands to not only showcase their products in a visually appealing way, but interact with their customers as well—a crucial skill in an industry where customer feedback and loyalty determines business longevity. Social networks like Facebook, Pinterest, Polyvore, and Instagram help fuel fashion-related buzz with the click of a button. For major brands and blossoming businesses, it’s no secret that social media is now a necessity to engage customers and promote products to a much larger audience.

Social media is also a key factor in purchasing decisions. In fact, over 71% of consumers say that they are more likely to purchase a product based on social media referrals.

Advantages of Establishing a Social Media Presence

Increases brand loyalty

Drives traffic to websites

Promotes good customer service

Increases customer engagement

Provides more conversion opportunities

Provides access to more accurate customer insights

Allows brands to promote products to more people

Creating a social media presence starts with more than just a thought—it requires research. It’s important to know which platforms are best suited for different demographics. For instance, Pinterest is a great network for women ages 20-65, whereas Instagram is better for teens and young adults. Fashion brands should decide which networks to use based on their target audience and the type of content they wish to share. Because the fashion industry relies on aesthetics, it’s best to focus on platforms with the ability to host and share highly visual content. This will allow brands to showcase their products and photos more efficiently.

Top 5 Visual Social Media Platforms for Fashion or Apparel-Oriented Businesses

Facebook: Best for targeting men and women of all ages

Pinterest: Best for targeting women in their mid-twenties to mid-forties

Tumblr: Best for targeting teens and young adults

Instagram: Best for targeting men and women ages 18-40

Polyvore: Best for targeting young women with a sincere interest in fashion and art

Facebook is generally considered the “every man” of social media, which makes it a great starting point for apparel companies. Its demographics are evenly split up, so it’s a good platform to use if your clothing appeals to a broad spectrum of people. Use Facebook to build a following, announce sales, and genuinely interact with your customers.

Facebook also boasts one of the best social advertising platforms on the market today. Facebook ads are not only affordable, but they are also versatile and effective. These ads allow brands to place ads right in front of their target audience while encouraging a call-to-action. Whether it’s liking a Facebook page or going to the website, Facebook ads always prompt the user to act, which potentially leads to higher conversions.

Pinterest and Polyvore are very popular among fashionistas and professionals in the apparel industry. Consumers use these networks for fashion inspiration and product discovery. Polyvore allows users to participate in site-wide contests to gain recognition for being an authority on fashion. It allows brands the opportunity to be discovered and interact with consumers who are genuinely interested in apparel. High-quality images linking directly to product pages or trend alert blog posts are some of the best performers on Pinterest, while collages featuring products from multiple stores usually fare best on Polyvore. Don’t forget to use these two networks together, as well: Polyvore Sets are pinnable, and pinning these Sets to Pinterest can help you cross-promote your social profiles.

Like Facebook, Pinterest also has a social advertising program. Promoted Pins allow brands and businesses to promote a pin to a targeted audience at an affordable price. Though the targeting preferences are not as sophisticated as Facebook, it still places ads in front of relevant consumers.

Tumblr and Instagram are best for building brand recognition. These networks can help brands reach younger demographics through more personal avenues. Though both platforms offer social advertising plans, they are relatively new and have not been adequately tested for effectiveness, especially with smaller brands.

Tumblr supports a wide range of media. From GIFs and videos to photos and audio files, Tumblr lets brands tell their story in many different ways. It’s also a great place to interact with fashion bloggers.

Because Instagram only hosts photos and short videos, this network is best for creating photo caption contests or other content to post on main social pages. When it comes to marketing, these networks are more supplemental and should only be used in addition to Facebook or Pinterest.

Social Media Best Practices

Simply creating a social media profile doesn’t guarantee success. It’s crucial to monitor engagement rates and interact with fans or followers on a regular basis. Of course, this is easier said than done, especially for those in the apparel industry. Time constraints and busy schedules are rampant, but dedicating 15 minutes per day to managing social profiles can do a world of wonders. Try using the tips below as a guide:

Respond to comments and inquiries in a timely manner.

Be personal! Tailor your message to your specific audience.

Create and post images. Don’t just post pictures from your website—create custom graphics that highlight your brand’s personality and showcase your clothing in real life. Tools like Canva and PicMonkey can help with this.

Expose the behind-the-scenes aspect of your industry. Sometimes seeing the effort that goes into making a clothing item or stocking a particular product sparks interest and prompts a purchase.

Conduct giveaways and unique contests. Use holidays and sales cycles to influence your giveaways. Don’t be afraid to have fun with it.

Promote discounts and giveaways in social media advertisements.

Stagger content and don’t post duplicates. Duplicate content is not just bad for SEO; it’s also a waste on social media. Even if it’s just changing a few words, make sure you’re not constantly posting the same content on different platforms.

Listen to customer feedback and make an effort to truly understand your audience.

Post information relevant to your audience, not just internal company news or new products.

Schedule posts ahead to save time with free tools like Loomly, Hootsuite, Tweetdeck, Facebook Scheduler, and Buffer.

Use relevant hashtags on Pinterest, Instagram and Tumblr, but don’t go overboard. Using too many hashtags could have a negative effect.

Ensure messaging appeals to your target market.

2. Design a Fashion-Forward Site

Appearance is everything in the apparel industry, which is why it is so critical to make smart design choices for your online store. Keep these best practices in mind when designing for your online apparel store:

a. Use large, professional photography

It is so important to have large, beautiful photography when you’re selling clothing. Visually showcasing the latest collection and styles will entice your visitors to shop further into the site. Hire a professional photographer to provide striking images of all your products.

b. Embrace a minimalist approach

Keeping a clean design will draw attention to your products and allow them to speak for themselves. A minimalist approach also provides you with more versatility. As seasons and collections change, you can update those images without worrying about clashing with the clean, minimal look.

c. Showcase seasonal sales & trends

The apparel industry is unique because fashion trends change so quickly. Stay on top of seasonal trends and sales, and update your site accordingly.

d. Promote with social media

Apparel shoppers love to use social media as they shop. Whether it’s sharing on Instagram or saving it on their Pinterest board, social media is highly integrated into the shopping experience. Help make the sharing process seamless by promoting your social profiles and encouraging engagement. A great way to promote your social profiles is to provide a space for them in your design.

e. Use a clear navigation structure

It is essential to keep your navigation structure clear and easy to use. Make sure your category names are straightforward and to the point. Take a look at your competitors and see what works best for them. Do some user-testing to make sure you are providing the best in usability for your customers.

f. Allow customers to shop by occasion

For a shopper coming to your site looking for cocktail dress for a wedding or a swimsuit for their next pool party, providing a visual graphic will encourage them to click further and shop for what they need.

g. Create a lookbook page

Creating a lookbook of your latest collection is a wonderful way to visually display your newest products. You can then link these images to specific product pages to allow your visitors to purchase that fashion item.

h. Look for inspiration

To stay ahead of the game, it’s a good idea to look at other sites for inspiration. What are your competitors doing? This will help you make the right design decisions for your store.

3. Use Email Marketing to Boost Sales

Email marketing is a great opportunity to reach your customers who opt in to be a part of your company. This unique tactic allows you to highlight other marketing efforts like showcasing social media, highlighting blog articles, and even giving email-only promotions. In addition to all of the great benefits this marketing channel has to offer, here are some key areas to focus on in the apparel industry.

a. Ensure consistent branding & formatting

The apparel industry is saturated, but you can rise to the top in your subscriber’s minds by making sure you look the part compared to the big-hitter national brands. You want to make sure that your email aesthetic matches your website’s defined branding standards. By reinforcing this, you can maintain the branded feel and build trust with your subscribers so they know they’re reading information from the company they have come to know so well. When they click to your site, your branding should be maintained, encouraging them to continue browsing instead of bouncing back to their inbox and perhaps clicking on a competitor’s email instead.

Also, make sure the formatting is correct in all email providers and even between mobile and desktop inboxes. Nothing can scream distrust like wonky code and broken images. If your email template does not have a clean and trustworthy aesthetic, why would subscribers click through to your site? They would believe that your site (and possibly even your products) have that same untrustworthy quality.

b. Send out timely content

Due to the apparel industry’s competitive landscape, it is imperative that companies stay on top of trends and seasonal changes. Using email marketing to highlight your company’s new arrivals or industry trends help subscribers feel like they’re receiving VIP access into the fashion industry. You will become an authority and a fashion resource. Subscribers will know they can rely on you first to break the news and purchase straight from the source, all with one email!

c. Segment your subscribers

Email list segmentation is a low-cost way to boost your conversion rate and relate to your subscribers. Your subscribers have naturally provided their information based around their email address when they interact with your site. You can learn more information such as their names, products they’ve purchased, their location, and more.

For example, segment your email list to those who have purchased tops in the past and send just those email addresses an email with a promotional code for a discount off tops for a limited time only. By segmenting your email list, you are building a more customized experience for your subscribers and increasing the likeliness of making the sale.

4. Target Seasonal and Long-Tail Keywords with SEO

If you have a store online, you probably realize that SEO is absolutely vital to finding long-term success. However, you may not realize that SEO for clothing stores can be very different from other industries. Follow these best practices to help your store sell more apparel online.

a. Take the time to research keywords

Everyone in the fashion industry knows what a cut-throat and competitive landscape it can be. With so many independent sellers and big box stores with lower margins and huge marketing budgets, it can be hard to make a name for yourself and stand out from the crowd.

A sample search query on Google for “children’s shoes” is the perfect example of the steep competition for short-tail keywords. Top results include stores like DSW, Stride Rite, Zappos, Target, and Shoe Carnival. In fact, it is multiple pages into our search that we find any small or medium sized stores listed. No matter how great their SEO may be, they will never be able to compete with the size and reliability that land larger stores their premium real estate. Diversifying with longer-tail, more descriptive search terms may connect an independent seller with the exact audience they are looking for. For example, “glitter shoes for girls” or “light up sneakers for little boys” would find significantly lower competition than the much more generic “children’s shoes.”

When you start your keyword research, begin with your homepage, moving into main category pages, sub-category pages, and eventually down to products. Be sure that the keywords chosen are describing exactly what is on the page, ensuring that your shoppers will be satisfied when they arrive.

Capitalizing on seasonality, holidays, or trends in your keywords is another great way to gain competitive traffic to your store. It may mean that you have to optimize your category pages more than once, but it also means that if customers are browsing by a certain season or year for a designer, they are more likely to find it in your offering than at a competitor’s store. Try thinking ahead to next season’s trends or special events and include those themes in your keywords, and you will multiply your odds of your target demographic arriving at your store.

b. Optimize your Product and Category pages

It is a common misconception to think that once you open your online store and list your products, orders will start pouring in. In actuality, optimizing your categories and products for search engines is much more complicated than that. Your store may sell clothing, jewelry, footwear, and accessories for men, women, and children. How can you possibly optimize just your homepage or a category in a way that matches what each of them is looking for when they shop online?

Although it may be time consuming, it is very important to add unique title tags, meta descriptions, and product descriptions when uploading a new product line or set of seasonal items. This will drastically increase your chances of appearing in search results when people search for exactly your product offering. Additionally, your chances of appearing in search results with no product description are significantly decreased, so you’ll want to put your best foot forward.

But a word to the wise—do not try to cut corners by copying manufacturer’s descriptions of your products. This is what the SEO community calls “duplicate content” and may result in your website being punished. Instead, write thoughtful, descriptive content that will help your customer understand the value of your products and make their purchasing decisions. Help your customer understand how to style their new green tunic or where to wear that red cocktail dress. Bottom line: Use your product descriptions to give your customer all of the information he or she might need in order to make a purchase.

These descriptions are for your customer, not the search engines, so you’ll want to display your content in a way that is easy for your shopper to scan and digest—with H1 and H2 headings and lists, if applicable. Take the lessons you learned about keyword research and apply them to the title tags, meta descriptions, and product descriptions, and ensure you are labeling your items in the same way that shoppers are searching for them.

c. Reach out to bloggers in fashion & clothing niches

Despite all of the money spent in the advertising industry—reportedly $242 billion in 2020—sometimes word-of-mouth advertising from a trusted friend has a significantly greater ability to influence shopper behavior. And with the proliferation of recent style and lifestyle blogs, it is easy to feel like a personal relationship is built between blogger and reader. A fashion blogger is a more accessible and approachable style icon of our day than a celebrity walking to the red carpet of the Met Ball, with seemingly “normal” men and women sharing their style choices on their blogs or social media channels.

When shoppers head to the internet to research a desired item, many look to their favorite bloggers for daily style inspiration. A BlogHer social media survey showed that 70% of online shoppers learn about new companies or brands through blog posts more than ads. A whopping 61% of those people report that they’ve made purchases based on those recommendations.

But how can you form a blogger outreach style that works for you, especially with a limited marketing budget? First, not all blogger posts are sponsored, or paid, posts. While some of the most influential style bloggers with legions of followers can command hefty paychecks for a sponsored blog post or social mention, there are other ways to earn product reviews, mentions, and links back to your store from bloggers. You can consider niche bloggers with an audience that is tailor-focused to your store’s brand, leveraging the writer’s own expertise and passion—not just their follower base.

Try reaching out with a message offering a free product in return for a review or a mention in a related post. You might also send them a complete post pitch, with an idea of how to tie in your store’s clothing for an upcoming holiday or event. An important note to consider is to always ask for a link back to the specific item or to your store’s home page. Finally, remember that many bloggers are writing as a full time job, and offer a win-win solution in exchange for their time and effort.

5. Implement PPC Best Practices

Selling and describing apparel through text-based ads can seem like a daunting task, but with the right strategy, selling apparel through PPC ads can be a breeze. Just apply a few of the suggestions below to your PPC efforts to usher the right traffic to your store and convert happy customers.

a. Use the right keywords

While selling apparel online is competitive, the use of the right keywords can really set your store apart. When selecting keywords, consider the following:

Bid on brands: Do you sell items from well-known brands? Try bidding on keywords with both the product and the brand in the keyword (ex. “Greys anatomy white dr lab coat”)

Be descriptive: Be sure to describe your products as much as possible. While you may sell black T-shirts, try focusing on what makes that product stand out. Think about the material, cut, and other aspects to include in your keyword (ex. “Black cotton scoop neck t-shirt”)

Stay away from broad terms: Shift focus away from too-general keywords. Visitors will stop on your site; however, they’ll be more likely to bounce back to the search results when they don’t find what they’re looking for (ex. “shirts”)

b. Filter irrelevant traffic with negative keywords

Taking advantage of negative keywords is a must-do for any PPC strategy. By placing descriptive negative keywords in a campaign, you’ll prevent irrelevant traffic from triggering your ads while saving that ad spend for the searches that matter most. When selecting negative keywords, consider the following:

Negate big box stores: Websites such as Walmart, Target, and Amazon are difficult to compete with. Use broad negative keywords for large national competitors as well as smaller competitors to prevent ads from triggering for users searching product + store.

Size matters: Add negative keywords for sizes not available in your store. For example, petite, plus, and wide widths are often found in specialty stores. If your store does not provide the size, then add the size(s) to the negative keyword list (ex. 8p, 24, 8ww)

c. Stand out from the rest

Ads are the first impression of your business for the searcher. Create a great first impression by garnering the most real estate on the search results page and using powerful calls to action to help your ads stand out from the rest.

Emphasize promotions: Percentage off and free shipping promotions perform well. Add these and other promotions to ad copy to help give your existing sales a quick boost.

Talk to your audience: Calls to action are important to include in all advertising efforts. Try speaking directly to your audience in ads to encourage them to order from your store (ex. Order now & look great faster.)

Create a sense of urgency: Use countdown extensions to urge users on the fence to follow through with their purchase during the final days of a sale.

d. Land users on relevant pages

Landing pages are crucial for advertising apparel. Try organizing landing pages as a top level category page with appropriate subcategories within one click. Each ad group should land users on pages relevant to their search. For example, make sure a general shoe ad group lands users on a general footwear category page. The category page should also have options available for high heels, flats, running shoes, etc. Review keyword lists and ads per ad group to ensure that ads send users to the appropriate landing pages.

6. Sell More Clothes with Shopping Feeds

Google Shopping is one of the best marketing channels to display apparel products. Because apparel is an industry that can cause customers to easily get distracted, shopping feeds are great for showing them relevant information so they can make a quick decision. Since it is paid, it is a good way to get traffic and conversions, but you’ll want to follow these best practices to get the best return on your investment.

a. Use high-quality images that display your clothes

Shopping feeds have the advantage of using pictures to advertise your apparel items. Use quality images so that customers can see exactly what they will be receiving. It is ideal to have pictures of clothing being modeled; clothes can look quite different laid out than actually worn. In a competitive industry such as apparel, it is important to stand out in any way possible.

b. Ensure your titles are descriptive

It may seem attractive to use product titles such as “Fly Away with Me Top” for your apparel, but for shopping feeds it is important to be descriptive instead of creative. A title like “Women’s Green V-Neck Sleeveless Tunic” will work better. This will capture a variety of searches as well as target the buyer who knows they want a sleeveless green tunic.

c. Include promotions when applicable

Whether we like it or not, price is a big factor when buyers are comparison shopping. For this reason, items should be competitively priced. Customers will be more forgiving if you offer free shipping or a discount. Make sure to include any discounts you’re offering in the ad promotion—this will show when customers hover over the “Special Offer” section of the ad. This difference can be enough for shoppers to click on your ad over a competitor’s, getting you one step closer to making the sale.

7. Optimize Conversions with a CRO Strategy

Conversion rate optimization is imperative for all ecommerce sites regardless of industry or target audience. It is best that your customers are clear on the company, goals, and where to proceed next. On top of industry best practices, there are a few tricks you can have in your back pocket to catapult your store as a frontrunner in the apparel industry while boosting your site’s conversions.

a. Invest in quality product photos

Your product photos are your time to shine. A site could be gorgeously designed, but if the product photos fall short, so will conversions. Make sure that the photo quality is high resolution with bright lighting on a professional background. It’s always best to show different views and angles of the product on either a model or a mannequin. If there are any details that a customer might want to see, be sure to include a zoomed in shot of that, too. The goal is to make the customer feel sure of the product so they won’t hesitate while in the shopping cart or comparison shopping with competitors.

Think about it: If you were shopping online and found the same top on two different websites for the same price, but the first site has only one unprofessional photo of the garment from the front, and the second site has multiple photos on a clean white background, which one would you be more likely to purchase from? If you’re like most customers, you’d purchase from the second site because you’re more likely to trust them with your purchase.

b. Encourage customers to share

Word-of-mouth marketing is one of the greatest ways to get exposure at no cost. One easy way to leverage word-of-mouth marketing is to encourage your customers to share on your site and provide them the ability to be transparent with others. You can help boost your site’s conversion rate by giving your customers a platform to share the products and their experiences. Allow customers to share selfies or photos of them wearing their new products and write reviews directly on the product pages. This is marketing right on your product pages for potential new customers while they are shopping and tells visitors that others received their products un-damaged, the products are high-quality and true to product specs, and they didn’t need to return them. Potential customers can see other people just like them wearing and loving their new garments as well.

c. Provide information to build confidence

The product page is one of the last touchpoints you have with your visitors before they make the final decision to purchase, so provide them with all the pertinent information they need to build their confidence and convert. Be sure to provide them with unique, detailed product descriptions that include dimensions, style details, fiber content, and washing instructions. For additional information, include size guides so they can be sure the product will fit coupled with an easy-to-find return policy just in case it doesn’t work out. Other great things you can do is open the door for creativity by providing look-books or style guides so they can start imagining how they are going to wear your products with their current wardrobes.

Final Thoughts

Fashion and ecommerce are a match made in heaven—it just takes the right know-how to make your site successful. Follow the practices outlined in this guide to ensure that your fashion business is set up for success.

Special thanks to past and present Volusion employees Samantha Rupert (Social Media), Monica Chow (Design), Natalie Stambro (Marketing), Grace Karon (SEO), Chelsea Cepeda (PPC), Jahnvi Patel (Shopping Feeds), Julianne Coyne (SEO), and Meg Nanson (SEO) for their significant contributions to this guide.

The Ultimate Guide to Selling Clothes & Apparel Online published first on https://yousweetluxury.weebly.com/

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hellopixelstudios · 4 years ago

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5 Tips to Increase Sales On Your e-commerce Website This Year!

If you have done it right, in the past year with all the business opportunities in lock down, your e-commerce SEO services venture would’ve turned things upside down for you. Psychologically speaking, for certain products/services, most of the customers still prefer the direct way of purchasing it. That is, physically being there on the spot while making the purchase. But the pandemic year, raised the bars for digital India, and the people are happy to order even the daily veggies, meat, and groceries, including milk through online shopping. With this rise in the usage of e-commerce apps and websites, more and more avenues are getting opened for online shopping. Setting up a virtual mall where a user can buy all the products he/she wants, witness how those products are, analyze each aspect of that in detail with the help of user reviews and ratings, sometimes even expert talks, similar to physical shopping, clicked big time. Considering the 2020 pandemic year as Year Zero, let’s see what you can explore in Year One, i.e., 2021.

1. Make the search engines find you!

With zero efforts from your targeted users, your website link should pop up in their top search results. Registering a brand in their minds may take more time, but it is essential to achieve that feat. Imagine a user is in hurry to get a solution for their issue. They will automatically choose the top results from their search action. Placing your business in that league is necessary. Assuming people are lazy may work big time for you. Set real-time targets and let our e-commerce SEO services team work on them.

2. Stay on top organically!

Once you have reached the saturation point and marched all towards the top spot, it is now time for your business to speak for itself. Now that you are receiving responses and visitors, more factors may or may not make them your customer. Right from the design aspects of your website to your quality of service including speed delivery, prices, etc may play a bigger role. Upon satisfactorily ticking all these boxes, you may continue to stay on top organically, both on the search results and on the minds of your customers. Another important aspect is letting the customer choose. You point out the positives about your products/service, even provide a comparative study citing the merits of choosing you over others… Now sit back and relax! Let them talk for you. An e-commerce SEO agency can help you in weaving this magic.

3. Making the pitch sound more personal!

Upon arrival, your e-commerce site will be automatically collecting data from your users, while they are registering. Collect the data, and an e-commerce SEO company may make it work for you. The dates of anniversaries, birthdays may come in handy to draft a more personal pitch. This will keep your customers loyal, happy, interested, and satisfied. Special discount coupons or related pitching during their calendar days may get a higher click-through rate and conversion rate. Targeting in the right manner, of course with the consent of your customer will make them feel that you are not just trying to build a seller-customer relationship, but a more amicable one.

4. Social marketing and video demos!

Being social means going viral. Our package of SEO services for e-commerce websites includes social media marketing, which includes setting up a profile for you on the medium that best suits your business needs. Cultivating the right customers through social media may increase your sales big time. For Social engagement, always push your best products. Most of the businesses gain larger revenues through selling some of their iconic products in a considerably lesser number compared to selling their second-row products in abundance. That is 80% of your revenue, may come from 20% of your products. Concentrate on such products and do a detailed video portraying their benefits. Video demonstrations are more soulful pitches when it comes to e-commerce marketing. Always remember that text ads sell products, while videos sell the emotions behind them.

5. Boost your business with better software!

Staying up to date on the technological front is important to attract more customers and also to keep the existing customers. Every day, something new pops up in e-commerce website management, e-commerce analytics services, and much more. An e-commerce SEO firm may help you in keeping your website updated in line with the current trends and technology. Rather than going for just MasterCard or VISA, make sure your website has multiple payment gateways for user convenience. Digital wallets such as PayTM, Google Pay, and other UPI-based services are hassle-free for customers and no wonder they will prefer the same. Remember the cutting-edge software of your e-commerce software has the potential to double your business, if not triple it. Providing the right information with proper design aesthetics and with the latest technology may gain more popularity.

At Pixel Studios, we will be more than happy to show you the right way to boost up the sales of your e-commerce business. Reach us now to know more about our e-commerce packages.

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#ecommerce seo services #ecommerce seo agency

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sociallyinsmmagency · 4 years ago

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Twitter Marketing Made Easy: The All-in-One Guide

Are you ready to learn to utilize Twitter as the perfect marketing tool for increasing brand awareness, boosting conversions, driving conversations around your brand and boosting website traffic?

If the answer is yes, you're in the right place because today we're diving into the ins and outs of Twitter marketing for beginning and professionals alike.

Ready to get started? Get ready to take notes and let's party!

What IS Twitter Marketing?

Twitter: a vast online world where you can pretty much learn about any topic or industry you're interested in. And also a PERFECT place to market most brands with rare exceptions.

Twitter is fun, easy to get the hang of and offers a variety of tools and options for marketing professionals to utilize when looking to grow their online following.

It's an idea, or plan that involves putting money and energy into creating a strategy that will drive traffic, engagement and sales for your business.

Twitter marketing can be especially effective for brands that put a focus on politics, blue collar industries, the media industry, and B2B sales.

Whether you're totally new to the concept of Twitter marketing or know your way around the block, this guide is going to help take your online brand to the next level through strategical analysis and planning for results you can SEE.

How Can Twitter Marketing Benefit My Business?

Twitter is, in a lot of ways, the PERFECT marketing platform because it costs NOTHING to have a presence on Twitter, promote your brand organically, share related content with your target market, provide assistance and customer service, AND to top it all off, Twitter gives you the opportunity to expand your reach and find conversations that are taking place around your brand.

This free exposure, (though it takes work) can be an extremely powerful marketing tool for your business if you decide to learn how to properly wield it.

And that's what we're putting the spotlight on today.

What is a Twitter Marketing Strategy and How Can it Benefit My Business

A Twitter marketing strategy is a blueprint that lays out exactly how your brand will approach the creation, publication and distribution of content, as well as how you will approach analyzing and improving upon your efforts.

It takes the same amount of energy and work to create a Twitter marketing strategy as it does any other social media strategy, so be prepared to:

#1 Create buyer personas

#2 Create content (it should be engaging and unique)

#3 Plan a content schedule

#4 Analyze the results of your strategy

How to Create a Twitter Marketing Strategy

Unfortunately, Twitter marketing isn't as simple as just showing up and tweeting. Like we mentioned before, there's quite a bit of legwork to do prior to beginning to see massive success on the platform.

#1 Run an Audit on Your Twitter Account

If you don't already have a Twitter account, this is when you would create one. However, for those of you who have an existing account, it's time for an audit.

Look over your whole profile and make notes about what content has performed and what hasn't in the past.

This is also a great time to update contact information, URLs and analyze the performance of the hashtags you're using.

Your Twitter Analytics Dashboard will give you all of the information you need to correctly audit your profile to find out what's working and what isn't and what you can improve to grow your audience.

#2 Embrace a Brand Voice

So what particularly interests crowds on Twitter?

As one of the most engaging places to find your audience, Twitter marketing is impossible without embracing a particular brand voice and tone.

This is because the Twitter universe is looking specifically for businesses who are authentic and true to themselves, even when it comes to content and the way it is presented.

Are you fun-loving and mischievous or more on the professional end of the spectrum? Maybe you want to be a little snarky, engaging and informative all at once.

Whatever tone you settle on, just make sure it's an accurate depiction of your brand as a whole.

#3 Utilize Hashtags for Twitter Marketing

Tweets with relevant hashtags get almost DOUBLE the engagement and views than those that don't utilize them with each tweet.

Now, this absolutely does NOT mean that it is wise to load up every tweet with hashtags. Instead, be mindful of which hashtags you're using and keep it to 5 tops.

Some brands also take the time to create their own hashtag and encourage others to use it as well. This can be a hashtag around a particular event, product or related service.

If you're having trouble finding which hashtags are best for your brand, Sprout Social has a trend report that's great for keeping up with #whatstrending and we 10/10 recommend.

#4 Determine the Best Times to Post on Twitter

If you want your tweets to get the most exposure, you'll need to pinpoint when the optimal times to post are for your particular business and industry.

A good general rule of thumb is to post anytime between 9 and 11 on Wednesdays and Fridays, but the window is a lot larger with better research.

(Between 8 AM and 4 PM on Fridays is a GREAT time to garner the most engagement.)

#5 Schedule Your Tweets to Save Time (And Sanity!)

While there are certainly exceptions to this, (we're looking at you, Oreo. ;)) the majority of your Tweets should be planned, written and any relevant content designed several weeks in advance with constant monitoring to ensure it's still up to par and not going to ruffle feathers by being posted at the wrong time.

The main take-away is to be CONSISTENT. Even if you're only posting once a day, it's important to stay on top, but also stay RELEVANT.

#6 Go All Out With Engagement

Twitter marketing: it's all about engaging with your audience, sharing in their struggles, providing solutions and educating them around HOW you can help them achieve their goals.

But in addition, it's also about engaging with the individuals who are talking about your brand, including when it relates to support questions, praise and disappointment.

The truth is that twitter marketing can be a GREAT way to address customer service issues when you're properly wielding it as a tool for help and support.

#7 Set Goals and Make a Move to Reach Them

One of the most important parts of Twitter marketing is setting attainable goals and taking the steps you need to reach them. This can include setting goals for follower counts, an X% engagement increase or any measurable goal-so long as you're keeping up with it and truly working to make it an attainable one.

You can also set goals for general Twitter marketing growth. Maybe you've set a goal for when you're planning on discussing ads with a social paid ads agency, or you're working to generate leads through a downloadable guide and/or email newsletter.

However you decide to approach the situation, just remember to keep it attainable so that you can feel confident about reaching your goals and expanding growth over time. Remember: no great progress happens over night.

Twitter Marketing for Business

Okay, so you've got your profile optimized, you're setting goals and you're using hashtags, but there's more to it in the grand scheme of Twitter marketing for business...right?

#1 Brand Your Profile

You don't want anyone to have to GUESS about whether or not your Twitter profile belongs to you. This might take a little work, but branding your profile is a (very) important part of the Twitter marketing for business world.

A few ways you can do this would include:

Branding your Twitter handle: like @skincare_central or @nextgenmedgroup. As another example, our handle is @sociallyin on every platform. No exceptions.

Update your Twitter Header: by providing a header that is unique to your brand and includes your logo, you're reminding people who are are with just a glance.

Update your Twitter profile photo: the preferred approach to this would be your logo and/or a picture of yourself if you're taking the influencer approach.

Update your Twitter bio: You'll have 160 characters or less to work with here, so it needs to be direct, to the point and personal.

Don't forget a website URL!

Give your company a birthday: this can be the day your company was founded or how long you've actively been in business- maybe the day you started dreaming big enough to consider your company an option!

#2 Utilize Twitter Marketing for Driving Traffic to Your Website

Anytime someone tweets a direct link to your website, mentions your website or includes information from your website, it's time for a RETWEET!

You can also embed tweets on your website, consider launching twitter ads and regularly incorporate your URL in tweets.

#3 Get Your Business Verified on Twitter

Depending on the size of you company and your following, you may want to consider getting verified sooner rather than later.

This can help build trust with your audience because they can be immediately aware of the fact that YES they're conversing with a verified company and that it's truly you. And you're there to help them.

#4 Focus on Growing Your Twitter Following

The larger your Twitter following, the more people will see your content, right? Of course. So growing your Twitter following should be among the most important aspects of your Twitter marketing campaign.

Thankfully, there are several relatively easy ways to make this happen.

Making ALL of your Twitter content easily shareable. Anywhere.

Using brand-specific, unique and relevant hashtags.

Hosting giveaways and contests.

Asking questions.

Getting a push in the right direction with help from relevant Twitter influencers.

Interact with your followers by sharing their content, re-tweeting, liking and commenting on their Tweets. Prove you're worthy of a follow!

Use images and videos to boost views.

Sometimes, following relevant users in your industry can also be a great way to get some attention. Especially if you're taking the time to interact on a daily basis.

Remember: it only takes a few minutes to drop a like and a comment. So make it happen!

Twitter Marketing Best Practices

When it comes to Twitter marketing, utilizing the best platform practices are the ultimate key to success. 🔑

In this instance, we're going to go over some of the lesser-known best practices to give you a head start on the best ways to give YOUR brand a boost in the Twitter marketing realm.

#1 Test, Test, TEST! And Then Test AGAIN!

There is a universe of things to learn from your Twitter marketing efforts. By utilizing your successes, failures and anything and everything in between, you're giving yourself the opportunity to continually improve your efforts over time.

What messages are truly resonating with your audience? Which content seems to draw them in more easily and readily? Is there particular copy, images or hashtags that often lead to more sales?

These are all things you can be taking notes on and learning from- even in the very beginning of the process.

Every effort is worth measuring!

#2 Plan Ahead With Evergreen Tweets

In *addition* to your content schedule full of tweets on the daily, we 10/10 recommend storing a large selection of Evergreen, approved Tweets for when you need some extra content, for whatever reason.

This will help you stay on top, even in a pinch!

#3 Crown a Content Theme King

Another great way to create engagement and garner excitement from your audience is crowing a different content theme king a few days a week.

For example: mindful Monday, tell-all Tuesday, studious Saturday, etc.

This will also make planning and scheduling content so much easier!

#4 Improve Your Response Time with a List of Answers to Commonly Asked Questions

It's all in the title, y'all.

Save yourself and your team an immense amount of time AND garner more trust and care points from your audience with lightning fast response times thanks to already answered questions.

(Saving them in a Google spreadsheet will help you keep everything organized as efficiently as possible.)

#5 Keep an Eye Out for Relevant Opportunities to Connect

By staying on top of trending hashtags, relevant conversations and hashtags and looking out for mentions, you're opening the door to more opportunities to connect and grow your following.

A 10/10 as far as best practices go.

FAQs

Unfortunately, we're well aware of the fact that one blog could not sufficiently answer the many questions around this topic, but we definitely want to try our best.

Here's some of the most frequently asked questions around Twitter marketing, but if you don't see a question you have, drop a comment and let's get you some answers!

Why Use Twitter for Social Media Marketing?

But WHY use Twitter for social media marketing?

Twitter is home to more than 330 million monthly active users, making it quite the platform for businesses just getting started in the social media marketing space.

In addition, it's relatively easy to use and makes growth tracking a breeze.

Also, it's just plain fun.

How to Market on Twitter Effectively

If you want to embrace a form of wildly effective Twitter marketing, there are only a few rules you have to stick to. These rules include:

1) Engaging regularly with your audience

2) Using relevant hashtags

3) Correctly branding your profile

4) Publishing content at least once a day

5) Following conversations around your brand

Why is Twitter a Good Marketing Tool?

Twitter is home to more than 330 million monthly active users and constantly growing as more brands and individuals move to the platform for updates in the political, national and local sphere.

With so many potential customers and so many available tools for accelerating brand growth, it's no wonder that so many brands have taken advantage of the Twitter platform for brand growth.

How Do You Use Twitter for Marketing?

The important thing is to stay relevant, connect and engage on a daily basis and provide your audience with the solutions they need to solve their everyday problems.

This approach works for both B2C Twitter marketing and B2B Twitter marketing.

How to Use Twitter for Marketing Purposes

If you're looking to use Twitter for marketing purposes, you need to brand your profile, look for ways to engage and connect with your target audience, take advantage of trending conversations and hashtags and tweet at least once a day with relevant, engaging and informative content.

Experience Next Level Growth With Twitter Marketing

Whether you're a big, medium or small business, there's little doubt that your brand could succeed on Twitter with the proper strategy, tools and expertise.

If you're interested in getting involved in the space, we want to help YOU get there with thumb-stopping, relevant content that speaks volumes about your brand before customers ever reach your website.

Click down below TODAY and let's launch your Twitter marketing campaign so you can start seeing results ASAP!

The post Is Twitter Marketing Made Easy: The All-in-One Guide appeared first on the Sociallyin Insider blog.

#twitter marketing #twitter marketing strategy #sociallyin #sociallyin insider blog #how to market on twitter #twitter target audience #effective tweets for marketing #twitter digital marketing strategy #twitter marketing solutions #role of twitter in marketing

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apptrait · 4 years ago

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Mobile applications play a very essential role in our lives on an everyday basis. The market has been expanding more day by day by developing unique and strong strategies which make the competition more and more challenging for people to choose. These apps are an important part of our lives, by using them people stay informed about the on-going situation around the world, people can easily connect with their friends and family no matter where they stay and also, people use these apps for entertainment such as gaming, social media apps and more.

According to Statista, there are around 2.7 billion people who are using smartphones around the world. People use their mobile phones almost the whole day whether it’s for fun or business and around 90% of the time, people spend their time using various types of applications. As we all know, the competition between mobile phone users is very tough and harsh, on the Google Play Store, there are around 2.7 million applications and 2.2 million apps on Apple’s App Store. According to the studies, the person uses around 9 apps on a per-day basis and 30 in a month.

This could also lead to that the chances of the users to use a particular app are very less as there is a countless number of apps in the market, and this leads to no business need and product’s poor. To make sure that the app of the user is visible in the market, the app maker needs to be particular about the baby steps to build the approach for its mobile app development. To stand out in the crowd the developer needs to have a perfect analysis and research about the market, people’s choices, their expectations, and more. The product or the app should be well-built and well-fitted in the market.

Key features for a successful app

To get an app successful or behind a successful app, there are 3 combination aspects to work on in a smart and better way which are, market, the user, and the product being offered. These 3 things need to work coordinately and together to provide the developer and the market with great performance level, uniqueness in value, and flexible usability. But, Accessibility is also a major key feature to have a successful mobile app.

What makes the app a successful one? On what roots? The app is said to be successful on two roots, customer-centric and business-centric. These 2 features make the app to be said as successful in the market as it aims at both the edges of the market.

Customer-centric feature:

Designing should be great

UI & UX should be well thought about

Cover almost all expectations and needs of people

Stability and reliability work process

Data protection level should be efficient

Quick access to the desk and help center

Know how people use some specific services

Business-centric feature:

Users retention should be encouraged

Hassle-free and quick payment and transactions

Data protection

Low costing of development and maintenance in future

Updating procedure should be easy

‘Keep in mind’ points to make the app successful

As the competition has increased so much, staying in the market needs uniqueness and great ideas. These ideas eventually make the app popular and more useful to people. So, there are things that the person needs or points to consider for a successful app. Let’s know about the factors to consider…

Know your audience: First things are always first, the user needs to know who is going to use the app to make it more successful. This method will help the user to check out the business, idea, or products potential level in the market and also, it will help to know that how the owner should communicate with their targeted audience, what kind of message should be given in the market, and channels which could be used as a medium of communication. The method to do all of this is to search out the statistics, know what’s trending in the market, fill up some forms by the users, conducting a poll and building a version with a high standard of the app and collect feedback. Check out every type of source available in the market on a demographic basis like age, gender, location, and the users’ behavior and motivation factors.

Offer value: An app with great ideas can solve various problems that are being recognized by a group of users that are potent enough. Even simple forms of entertainment like games say PUBG or Candy Crush Saga, provides an outlet for stress and boredom to the people. The application must be able to bring back the important benefits to all the users to stay motivated and download the app and use it more. The value of the service should be unique and always be related to the price, the speed level of transferring the info, the application workflow, and the access to provide to the features and service which the other channels can not. An app with perfectness combines with the things which are, consumer necessities, objective and aim of the business and the technology being used and its solutions to solve more smartly. If the app solves out more than one problem, then it is always better to go for that choice. A good product could be fun or useful.

Explain your business model: Developers around the world choose to monetize the apps just by using different advertising methods that are based on business models. One of the most popular and known revenues steaming methods is to have Video Ads. Also, amongst the owners of the businesses, in-app purchases are famous enough. There are various other business models to choose from. Every mobile app business has some pros and cons in its way. To choose or pick out the ones which are just the correct fit for your needs is a great start to analyze what the competitors are doing, know what they are up to and what they can be their next steps. If that trick worked out once, then why not again? Take note by the way, not every successful app would generate profits only, sometimes, the app is built-up to save money.

Scope of features should be defined: The user has spent a lot of time thinking about the generating of the app and this particular idea, he/she may have visualized it as well with the fantastic features which might boost up the functionality of the app. Some features are indispensable like social sharing, notifications/pop-ups, payment methods, and integrations. Each one of these can hinder the work process or the development of the core features. If there’s a wrong end to the process you’ve focused on, then it will be either wastage of time or wastage of quality. Some might look forward even without looking at the core of the idea. If once the owner decides what kind of core feature should be in the app, then trying and bringing the most out of it is the clearest and easiest way to do it. The development stage is complex and expensive but taking care and invest more time and money into consumer support is also important.

Choose the correct tech: The impact of how the app is built up is an essential part of the way of its success and the way it works. Need to build a successful and amazing app needs the right technology and is updated too. There are three options to choose from to have the correct tech. Firstly, it’s a Platform-specific app, Native apps are being coded for a specific platform on mobiles like iOS or Android. The operating system is supporting the programming language, which is being used by the developers to write down the app. These apps can leverage the product’s hardware and the functional level to a much larger extent. Secondly, it is a Cross-platform app, An approach that is being used to share the Software development kit. The common tech used to code the cross-platform is React Native and Flutter. This is a cost-effective method to go for on a limited budget. Third, the Hybrid app, this app is compatible with all the other devices and operating systems. This method is cost-effective, portable, and quick to drive the popularity of hybrid app development. The user can use only one code which can be used on all the different platforms. This is done by the basic web tech such as HTML or Javascript.

Designing a decent UX and UI: One of the keys to an app’s success is designing. This is very much true for the B2C & B2B mobile applications. UI with a snappy feature will add up a good feeling and see when using the app but also, the intuitive UX is very critical to make it easy to use. There are various benefits to have for a well-designed UX and UI. A thoughtful process of registration will lead to user acquisition and a higher number of downloads. The same goes for the well-designed onboarding. When it’s simple and can be understood, then the users stick with the app and recommend it to other users. If the person relies on the in-app purchases, then it is pretty much clear that the user wants to and will buy the virtual goods. It will also help to have a conversion rate.

Selecting the development and designing team: The quality of the product is the upshot of all the ability, talent, experience, and working knowledge of the development team and what they have. Completing some minor projects or so can be done by a single or individual developer but also, the user can outsource the work process to a development team, like hiring a company with fully talented people who will not only give you the experience level satisfaction but also support during the market success rating. Be sure about the development company you wish to hire and check out whether they have a wide spectrum of skill sets and knowledge or not and do they communicate well enough as a team and all above to understand them before providing them with some of your company’s tasks.

Ensuring that the app is safe to use: A mobile app that is unprotected to use can have some real threats to the entire system. And if the app is downloaded on a device and kept for some time, and at the same time, the user works on some confidential and critical data like payments and card info, banking info, and more then it could be a very serious security problem. There are various reasons to sort out the security issues but to ensure that the mobile app is not protected could be a hard process to work on, especially when the threat is being noticed in an app and defined the security level. Some basic security practices are:

Encryption of the sensitive and personal data should be proper such as for the local database, cache, or API communication.

Cryptography key management and user session of authorization should be correct

Assigning one user to each device individually and with different expiry times of sessions.

Implementation should be proper and safe for the communication standards like certification for pinning in HTTPS.

Check out in general about the mobile security reviews.

Update the app on the basis of feedback: If the owner puts down the update on an app that is relevant to the users out there, just keep in mind that the update should be on the basis of the data collected or the feedback by the users. The user needs to know how the product is being used, he/she might need to analyze the information about the product and react to that data as early as possible, that’s it. Define out the clear KPI of the app which could help to measure the success of the app. Measure in a way as you can but always prioritize the KPI. Implementing a mechanism to provide a context related to bugs can ease the reproduction and helps to fix. Ask the actual users what they think and report the bugs as well.

Putting all the cards on the table could help you a lot to know where the app stands, what the app needs, and then build up your strategies to make it more powered up. Whenever possible, just consider the following factors above to make your app go ‘Wow’ and you are going to be a bit closer to build up a practical application!

#mobile app development #app development #mobile app

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realarunbhatt · 4 years ago

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How To Use Hashtags Effectively In Social Media Marketing? Picture of Jimit Bagadiya by Jimit Bagadiya Hashtags are a crucial part of social media marketing. It is a great way of labeling and finding social media updates. It makes your content discoverable, and allows you to find relevant content from other people and businesses. The hashtag allows you to connect with and engage other social media users based on a common theme or interest. Indeed, hashtags help you to increase traffic on Twitter and Instagram. Hashtags can increase awareness, getting your content seen by more people than just followers and increase your social shares. By simply incorporating #hashtags into your social media content, you can expand your reach and increase your audience. Knowing how to use a hashtag is fundamental to your success on social media. Here you can find seven innovative ways to use hashtags in social media marketing. How To Use Hashtags Effectively In Social Media Marketing 1. Keep it simple and relevant: When you are choosing a hashtag, it is important to make sure that you pick something that people are searching for and can easily remember. There are lots of hashtags scattered in the social media universe. Using a hashtag that is long and difficult to spell or pronounce, will probably not give you a good result. However, an unclear, never-used or generic hashtag will also not get the results you want. Your hashtag should be short, precise and simple to spell. It should give your audience a clear idea about the topic of the conversation. The key is finding out to what topics your audience can relate. You need to find the ones they are already talking about. The hashtag helps to categorize your content and let people follow a trend and even help you to engage with a community. You need to use a hashtag that is relevant to your content and company as well as simple to use. 2. Utilize trending hashtags: A trending hashtag is a hashtag topic that has become very popular. Maybe you have heard people are talking about what’s "trending now". Sometimes, it is referring to the hashtags that are currently popular or are the most talked about right now. Oftentimes, hashtags are centered on the major news topics of the world. When you see a trend that relates to your business, engage in it by using the tag. By using a trending hashtag in your content update, you can get your message seen by a much larger audience. More and more people can see your updates rather than just your fans and followers. In addition, a trending hashtag is the great way to increase brand’s visibility. Before you use a hashtag in your social media post, make sure it adds value to your existing conversation. If your post does not add value, it is likely to be ignored and lost in an ocean of posts. If you have a truly informative post, more and more people will re-share it and it will increase your overall brand awareness. Make use of the best social media automation tools to automate your posts with hashtags on social. After all consistency is the key! Use Hashtags Effectively in Social Media Marketing How to use trending hashtags: Be the first in using trending tags to get more exposure for your content and brand Find trending hashtags on Twitter & Google+ Hashtag analytics & monitoring sites https://bit.ly/3jWqRLK Trendsmap Hashtagify RiteTag Use niche-trending hashtags to connect and build relationships with your targeted market. 3. Use hashtag on multiple social media marketing channels: Hashtags are an important part of all the social media platforms. Hashtags give your brand more exposure so you can spread the word about your product to a massive audience. In addition, when you use it multiple times on different channels, people will easily remember your hashtag. You can use the hashtag before the keyword in the mind and this way you will find useful content. Twitter: Because of character count restrictions, please don’t use more than 2 hashtags per tweet for best engagement. Facebook: Use 2 hashtags on Facebook try one popular hashtag and one custom hashtag for your brand. Instagram: It allows up to 30 hashtags, however keep it to no more than 11 per post for the highest level of engagement. LinkedIn: There is no limit on the usage of hashtags. But it has been recommended to limit it to a maximum of 5. Otherwise, LinkedIn Algorithm could mark your posts as spam. Pinterest: Use only 2 hashtags, it’s a category of search so use your unique hashtag to help pinners to find relevant content. Read: How To Use Hashtags On Instagram To Grow Your Reach? 4. Search the hashtag before you use it: Check each of the social media networks to make sure that your hashtag isn’t being used for the wrong reason. Also, ensure that you don’t choose something that can be interpreted in a different way. It is worth making sure that another brand isn’t using hashtag specifically for their own promotion as well. When you are using hashtags properly, they help to create online conversation, increase brand awareness and increase your sales as well. Before using a hashtag, always you need to search to see if other people are using it and what they saying. If you want your tweet stand out, tweeting on a negative hashtag might not be the best way to do it. How To Use Hashtags 5. Don’t over use hashtags: Make sure to use a maximum of two hashtags for each post. Including too many will leave the impression that you are spamming your followers. Usually, you don’t want to use more than one or two hashtags per post, with one hashtag is the best choice. Additionally, it will be important to avoid using them in every single post that you make, as social media users are wary of businesses trying too hard to promote themselves. Use these organizational tools when it makes sense to use them and you’ll reap the rewards of a more engaged subscriber base. Read: How to use Twitter for Business Marketing? 6. Be specific and unique: As a marketer, you want to able to reach your community with the use of a hashtag, especially during special events and Twitter chats. However, if you want others to join in on the conversation you need to engage with each other, you have to use the hashtag that is more unique. You can’t use generic hashtags, such as #marketing or #seo and expect people to re-tweet your post. Nowadays, people are using an unique and specific hashtag and incorporating them with better social media marekting tips for better engagement with the audience. twitter hashtags analytics Undoubtedly, hashtags are the powerful tool for brands marketing on social media. For getting great results, you need to use a hashtag that is carefully selected and tactically utilized. Although the uses of hashtags differ depending on the channel, by following the best practices you can increase their performance. As a marketer, you also need to stay current on the ever-evolving features of social media, and constantly changing user preferences. Every new year brings innovations and new features. Try to keep yourself well informed of them. 7. Create brand engagement: The key to a hashtag is the ability to connect your brand with many popular and incredibly visible topics. This will drive new viewers to your social media, and allow you to engage with them. When you use hashtag carefully, it helps you to expand your reach to targeted users, and improve customer relations. The more comfortable your followers feel with your brand the more likely they will interact with you on social media. You don’t want to ignore them, but it’s not necessary to use hashtags while conversing with your followers. Also, you don’t need to use a hashtag in every post either. However, it is vitally important to remember that you should not use them while responding to someone. Whether it’s a re-tweet or a reply, avoid using these characters in when they are not required. Keep the marketing to your posts and out of your customer dialogue. Adding keywords within your hashtags isn’t enough to enhance your online presence. You need to ensure your hashtags are short, conversational and unique. However, hashtags play an important role in social media marketing strategy.

#hashtags #marketing #seo

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brianobrienny · 5 years ago

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How to Find a Content Marketing Agency to Seriously Grow Your Business

Every week I speak to a few startup founders, B2B marketers, consumer brands, even other marketing agencies who are struggling to break through in this crazy and noisy world.

And they are all looking to find a Content Marketing Agency to help them grow their business. That’s why content marketing agencies are thriving right now and ad agencies…not so much.

Why? Because they know that Content Marketing has the power to grow their traffic, generate leads, and deliver real Marketing ROI. But they are not sure how to get started, who to trust, and they are overwhelmed at the thought of hiring an agency like ours or someone full-time.

We know that Content Marketing is 3 times more effective than traditional marketing strategies.

Because it can increase organic search traffic, grow your brand, and boost your conversion rates six-fold.

Most importantly, it can establish your organization as an industry thought leader that offers genuine value to your audience – while providing a welcome relief from the 6,000 -10,000 ads (according to the latest marketing stats) consumers are trying to ignore every day.

Quick Takeaways:

Mediocre content will never boost lead generation or drive engagement. Most organizations aren’t equipped to create high quality content.

It’s easy for SEO and PR firms to claim that they “do” content marketing.

A specialized content agency will actually help you save costs on content creation and distribution by using the resources at its disposal.

You need to find an agency that has undying focus on business goals, understands your niche and your audience, and can serve your future needs too.

What’s Your Content Strategy?

The foundation of a strong content marketing strategy is quality content. You need regular, high-quality content to actually achieve results from your well-thought out strategy. It will never happen overnight. Or, next month. But, consistent, strategic content, created and delivered by skilled content marketers, can transform your business’s potential and open the door to exponential growth – at, on average, 62 percent less than the cost of outbound.

Mediocre content won’t drive engagement. It won’t endear your audience to your brand. It’s not going to offer much value to your customers nor can it distinguish your organization from your competitors. And, it’s definitely not going to generate noticeable leads or boost your conversion rates.

Which leads to the number one content problem for businesses and agencies – if your organization doesn’t already have in-house content creators, where does this quality, original, hyper-relevant, value-driven, expertly-crafted content come from?

For many companies, the answer is to look for a content marketing agency to support their efforts.

According to CMI, 56% of B2B content marketers and 62% of B2C content marketers outsource at least some of their content creation. By working with an agency (like ours) for content creation, you can leverage the skill, experience and specialized knowledge of content creators for:

Videos

Illustrations

Apps

Photos

Infographics

Blog posts

Ebooks and whitepapers

Social media posts

Case studies

Newsletters

Live events and brand experiences

Why are Some Agencies So Quick to Say They “Do” Content Marketing?

I go over a lot of tech and entrepreneur forums to stay connected to our community. A few weeks back a fellow marketer responded to a question and the name of the agency in her email signature caught my eye, so I visited her site find out exactly what they do.

It appeared their focus is on PPC and SEO, but they list content marketing as a service offering, too. I’d never heard of this firm before, so I looked them up on LinkedIn to see if I share connections with anyone working there and what they do.

I didn’t find any mutual connections, but I did find that out of 19 employees listed on LinkedIn, there were exactly zero people with content marketing job descriptions or profiles indicated anything related to content marketing, content development or writing. That’s a big red flag for anyone who’s interested in hiring them for content marketing. It’s possible that not every employee is listed on LinkedIn, but it got me thinking about a common issue we run into as a content marketing and storytelling agency.

Many other agencies, whose core business is SEO or PR, will claim they can “do” content with little experience or expertise. Sometimes they can … but it isn’t always easy to tell. How is a company seeking out content marketing assistance supposed to know who does it well and who doesn’t? And why would agencies say they do content marketing without the know-how in the first place?

It’s not 2008 anymore, and we’re not keyword stuffing pages, using invisible text, buying up links on link farms or gaming the Google algorithm with other black hat SEO techniques. And while SEO is still vitally important (albeit in different ways now), it’s also imperative to have helpful, well-written content.

Google’s algorithm has moved away from ranking pages based on short keywords to ranking them based on intent—that’s why you can essentially ask Google a question and get the answer.

Many companies realized that technical SEO and content optimization needed to be balanced with good content and, thus, content marketing suddenly appeared as a service many SEO agencies provide. It’s easy enough to add a new service to your offering, pitch it to clients and then figure it out when you win the business.

PR firms have also expanded services to offer content marketing. While you’ve got a better shot at finding someone on staff who can write, it’s hit or miss there, too. Many PR pros are great at messaging but not great at writing helpful content that’s not overly promotional. Or they excel at media relations but are a little rusty when it comes to grammar and usage. However, it’s a more natural progression to begin offering content marketing services than adding content development to technical SEO.

Don’t get me wrong: It’s entirely possible that an SEO or PR agency can add services and staff and claim to do “content marketing,” but so often they don’t. A company that engages an SEO or traditional PR agency to handle content marketing might end up with some poorly-written blog posts with no strategy behind them or content that’s over-optimized for SEO and completely unhelpful.

Just any content won’t help much. Which is why, choosing the right content marketing agency for your organization is key to reaping the long-term rewards of great content.

Why Should You Work with a Content Agency?

Working with an agency isn’t just about seeking a high level of content. There are a lot of practical reasons why you may want to hire out rather than keep it in.

Cost-effective content creation

Hiring a full-time content writer, video producer, marketing event planner or other role is always going to cost more than outsourcing. When you work with a reputable agency, you pay only for the content you need for your organization without having to worry about the costs of onboarding and training, benefits and a full-time salary.

Resources to cope with high-demand projects

When your content needs spike for a new campaign or to fatten your overall strategy, a content agency will have the resources to cope with the extra work.

A broad content spectrum

Instead of limiting your strategy by the skills your in-house team has, by working with an agency – or agencies if you use a dedicated provider for content writing, video, event organizing, and other types of content – you can have all your content needs fulfilled by experts. You may have someone in-house to develop well-researched white papers and blog posts and a talented digital illustrator to create infographics, but with a content creation agency, you can access the full spectrum of specialized skills that go into developing great content where your team falls short.

Ability to stay on top of content marketing trends

We have delivered content marketing strategy for more than 70 companies. And I’ve been speaking and training marketing pros on the latest content marketing trends for more than 7 years.

When looking for a content marketing agency, make sure the people you are talking to have been in the industry, have led client-side content marketing projects, and have the ability to build the business case you need to succeed, to develop the content your audience wants, and to measure results your executives want to see.

Why Finding the Right Agency isn’t Easy

The challenge for most brands is in identifying a stellar agency that truly has the capability to well serve your business. The reason this is so difficult is rooted in the success of content marketing itself.

There are quite a few agencies out there that have rebranded themselves as content marketers to meet the industry demand and to grow their own business.

However, many times they excel in other areas of marketing, not necessarily content. Your SEO and social media strategists, digital advertising firms and website design services – a quick search will reveal dozens of these cross-specialty agencies that have started offering content marketing in addition to their bread and butter services.

But, this has led to a lot of confusion and blurred lines for the small to mid-sized, and even larger brands, who are trying to distinguish the true blue content marketers from the other marketing professionals who are offering content services.

Part of the reason I started this business was to differentiate myself from the vast array of consultants who have never worked a day inside a real marketing organization. Who have never actually done content marketing for a brand. And who don’t have a real framework for getting it done.

And just recently I had a conversation with a prospect who lamented being pitched content marketing for lots of money, with no real framework , or deliverables, and no ability to commit to delivering real results.

There’s a big difference between the fakers and the makers out there. And that difference will translate into real content marketing ROI.

To help you separate the good, from the bad, from the ugly, here’s an in-depth look at what you should look for when trying to find a solid content marketing agency partner:

Qualities you should expect

Traits of a good content marketing partner

Signs that usually distinguish a professional content marketing firm

The objective of hiring a content marketing agency is to help your organization grow and to maintain a competitive edge. Don’t make the mistake of hiring just any agency and missing out on what truly high-quality content can offer your company.

What to Look for in a Content Marketing Agency

What qualities should you expect from the agency you hire? Is it years of experience? A dynamic staff? A killer client list? It’s a no-brainer that you want a strategy that you can easily share with your peers and your boss. Maybe you also want skilled content creators on your team.

There are plenty of content creation agencies out there. But not all are ideal for your brand. Outside of the essentials of experience and skill – and maybe a few content creation accolades – when vetting agencies, here are the factors you want to consider to make sure you connect with the right one.

And you want to work with an agency that is proficient at delivering that content at the right time, to the right audience, via the right channel, and then measuring the content’s value, tracking its progress and making adjustments along the way.

But, when you really break it down, what do you ultimately want from the content marketing agency you choose to work with? It goes much deeper than the right skillset. What you need is…

Well-written content

Seems obvious, but a good content agency should know how to tell their story themselves, and do it in an interesting way. That means clearly outlining services and their process, providing some helpful case studies and content to help you evaluate them and make a decision.

In our opinion, great writing is a non-negotiable must-have. Even if you’re creating infographics, video or less copy-oriented content for social media, the agency you hire has to be able to string together the words to tell the story.

A solid strategy and process

Content marketing is more than writing a few blog posts. It takes an understanding of the buyer’s journey and the client’s goals. Content marketing experts will help you figure out who to talk to, when to talk to them and what to talk to them about. And a content process will help you get from ideation to publishing and distribution smoothly.

An audience-first approach

Buyers are totally in control of the process these days, which means content needs to be helpful, not promotional, at least at the top of the sales funnel when you’re trying to attract attention and build trust. Audience-first means you have to figure out what your audience wants during every step of the buyer’s journey.

Subject-matter expertise

How successful has your content creation agency been in the past in the content they’ve made for other clients in your industry? The best agency for content creation on the planet may not be the most suitable for your organization if they don’t specifically excel in your niche. The only way to win at content marketing is to have a very firm grasp of the industry you’re writing for.

Look for case studies within the industry or work that’s been done with clients in a similar space. A content marketing agency can’t produce “high-quality content” without understanding the obstacles your customers face and the unique aspects of your industry.

There are obviously some SEO, PR and digital agencies that can nail content marketing, too. But it’s crucial to figure out who’s doing the work and what their experience is before making working with them. Otherwise, you’ll end up wasting money and spinning your wheels at best, and damaging your brand at worst.

Ability to serve your current and future content needs

You do want to keep in mind, not just what you use now, but what direction you are heading in with your content. For example, if you work with a content writing agency that produces blog posts and social media posts, will they be able to write the scripts for your video series you were planning on adding to your content library next year or will you need to find another content provider?

An undying focus on business goals

One way to distinguish a standard content creation agency with one that knows its salt is intent – are they amazing at producing stellar content, or are they also working towards creating content that will help you achieve specific marketing goals?

image source

Ideally, your agency will be able to deliver tailored content for your specific objectives. As your objectives change, your agency should be working with you to tailor the content to meet your evolving goals instead of simply churning out the same content.

A strategic mindset

For the real deal, you want something much more important than high-quality videos and optimized blog posts. You need a smart, data-driven strategy that will work to achieve measurable results.

“Not many agencies are able to provide strategic counsel to clients with the understanding of marketing and sales attribution. What is missing is the ability to understand and ask the right questions about the client’s business objectives.”

–Lynn Tan, Content Marketing Manager at TNT Express Worldwide B.V.

If your content marketing lacks strategy, you risk diminishing the impact of each piece of content and every dollar invested. When it comes to being able to deliver a winning strategy, you want to see a foundation of research and data, funneled through creativity, skill and foresight.

Check out this video I submitted for our nomination for Content Marketing Agency of the year:

youtube

Ability to build actionable buyer personas

This is a useful litmus test for gauging an agency – ask to see samples of their buyer personas for other clients. How actionable their buyer personas are is a good indicator of how far they’ll go to understand your customers and make sure a positive customer experience is felt throughout your content.

Personas with a lot of detail, that are updated regularly and that draw upon both qualitative and quantitative customer and market research are hallmarks of a good strategy.

Excellent storytelling skills

Your brand’s story is the thread that strings together all of your content. Really proficient content marketers will be able to identify and express your brand’s history, personality, and vision better than you can.

A creative approach to re-purposing content

Repurposed content isn’t just about recycling good content into different platforms to squeeze more engagement out of your content budget. It’s a way for emphasizing your messaging and delivering a more holistic experience for customers. If your content isn’t being repurposed properly, you’re missing out on the benefits of having a really good multi-channel strategy.

A lot of resources go into your in-person events and heavy-research white papers – how will these big hitter content pieces be reformatted into infographics, ebooks, podcasts and blog posts? Ideally, your agency will take a creative approach rather than using a standard recap format for repurposed content. For example, using surveys and gathering quotes from participants and speakers at your marketing events to use for statistic-inspired infographics and unique social media posts that will keep your audience interested months after the event. This goes a lot further than merely posting blog posts to recap key points of the event.

Ongoing strategy assessment

Once your content marketing strategy is implemented, what system is in place for measuring its reach? You want more than a documented strategy and reporting on metrics. How will your content marketing agency evaluate how well both the strategy as a whole and individual moving parts are doing? What is the process for refining the strategy as needed?

This is where the use of an agile marketing methodology is helpful. But, even if your agency doesn’t use agile methods, you still want to see a level of flexibility and a process for tracking and responding to missed benchmarks.

Tech mastery

Next to being strategic, probably the most essential quality to look for today is being well-versed in marketing technology. You want more than vanity metrics and flashy campaigns. You want a deep understanding of what can be done today, how martech is evolving, and what is possible in the future.

Marketers have to move out of their comfort zone in order to think like data scientists, so you won’t find a lot of agencies whose strongest quality is being tech adept.

How effectively are they leveraging marketing automation, personalization software, content marketing analytics and other tools to deliver results? A digitally adept content marketing agency will give your organization a competitive edge, especially moving forward as the use of AI and machine learning in marketing technology becomes more sophisticated.

What does their marketing technology stack look like?

It’s one thing to use a dynamic martech platform – but what results are they able to get out of their technology?

How many (if any) staff at the agency have a computer science, statistics, or other relatable background?

And, how knowledgeable are they about how tech innovation is evolving digital marketing – from AI-inspired platforms to the use of voice search strategies and the latest breakthroughs in ‘alternate content realities’ like VR and augmented reality?

Ideally, you’ll choose an agency that will be a part of your brand’s marketing for the long-term. Right now, martech is evolving all facets of marketing, including content, faster than most of us are aware of. It’s critical to have an agency that is aligned with this reality on your side and that is proactively implementing leading technology tools to improve their work, and their content.

Vision and attention to detail

The best content marketing strategies stand out because every nuance – everything from email subject lines to event giveaways – all perfectly fit within the strategy, expressing the unique personality of the brand and answering the unique needs of the customers.

Great content is able to resonate with the ethos of the organization and of each individual campaign and piece of content, yet it should create a seamless experience for the audience. This means each piece of the puzzle needs to be well thought out as to the purpose it has and how it supports, complements or enhances other facets of the content strategy.

HubSpot is one of the best examples of B2B content marketing. Through their content marketing strategy they’ve coined the concept of inbound and have distinguished themselves as a consistent leading contender in the marketing software industry – a huge feat considering how flooded this market is. What they’ve focused on is customer education. From the HubSpot Academy to Inbound – one of the biggest marketing events every year – HubSpot sets the bar for value-driven content.

The best way to find a visionary, yet meticulous agency is to look at how they have pulled off this balance for other clients.

The right content services package or solution

Content creation agencies will sometimes do more than just write your blog posts and email newsletters and create your graphics. They may also offer other related services that can help you elevate your overall strategy:

Analytics to measure the effectiveness of your content

Consulting to help you optimize your content marketing strategy

Social media marketing to promote your content and ensure your social media channels are playing the most effective role possible within your overall strategy

Web services such as website design to better align your site with your content strategy and SEO

Editing services for the content your in-house team creates

If there are services you want out of an agency but they don’t provide them, that doesn’t need to be a deal breaker. In fact, there’s always a risk with a jack-of-all trades agency – they may not excel in all areas if they produce everything. What a good agency will do, however, is outsource or refer you to other specialized providers who they have built relationships with and know to be reputable.

What Makes a Good Content Marketing Partner?

When choosing an agency to work with, it’s not just about skill level and experience, but also alignment. The agency you hire will become a long-term partner. There has to be some value and vision alignment, or, at least, a deep-seated mutual respect.

Number one for finding a good partner is simply experience. We’ve helped design content marketing strategies for more than 60 companies!

Does the agency you are considering, have a high level of experience in content marketing? Can they show you content hubs they’ve built? Content they’ve created? Have they worked in both B2C and B2B?

Chuk Frey, director of content marketing at Milwaukee-based digital marketing agency, Cultivate, offers two ways to determine subject matter expertise. One way is to follow the agency’s social media profiles, namely LinkedIn, Google + and Twitter, to get a feel for their depth of knowledge and how well they are respected by other key industry players. Look to how they respond in discussions and how others respond to them.

Another way is to talk to former and current clients, if possible.

It’s also important to take an honest look at relationship potential. Just as with any partnership in business (or life in general), there has to be some level of compatibility. What about their ethos, work ethic, organizational culture? Does it resonate with your organization?

How do they communicate with their clients? Virtual meetings, phone calls, emailed reports? How intimate or professional are they in their client relationships? Will these practices and traits mesh with your organization in the long-term?

There should be a lot of back and forth, discussions, and ongoing communications. Communication and character compatibility may be difficult to assess before you begin working with an agency, but it’s worth it to play close attention to your interactions during the vetting process to try and get an idea for how well you’ll work together.

Signs that Distinguish a Pro Content Marketing Agency

An agency may have an alluring marketing campaign themselves (always a good sign of high level marketing skills!), as well as experience in your industry. They may also seem like a great character fit for your brand. But – are they genuinely qualified?

How can you tell they are a top-level content marketing agency – content thought leaders rather than ad agency or SEO expert crossovers?

The following are all telltale signs of content marketing expertise. Any reputable content marketing agency that’s been creating and delivering successful strategies for years will have at least two of these qualification beacons:

Regularly presents at digital marketing conferences

A large online library of industry-related content with a unique voice and perspective

Plenty of webinars, eBooks, white papers and other educational resources available

Active in conversations on online forums and social media

Awards and other types of recognition for their work in the past with other clients

These factors will give you a better idea of the level of experience an agency has. It can be difficult to discern how qualified content marketers are simply from talking to them and looking at their past work. But, from researching the footprint they’ve made on the industry, you can get a clearer picture of how experienced they really are.

This isn’t to say that a newer content marketing agency that hasn’t had the chance yet to build up a large repertoire of qualifying signals isn’t worthwhile. But, even a younger, yet brilliant agency will already be establishing their organization as thought leaders with plenty of content across mediums. After all, they are content marketers.

Your Content Marketing Agency Checklist

So, your content marketing agency has to be strategic – preferably staffed by international chess champions – have analytical minds that rival the employees of Deepmind, and the visionary aptitude of, let’s say, Stanley Kubrick. They need a trophy room at the office for all their awards. And, you have to get along with them.

That’s a tall order.

Skilled and experienced, innovative, creative, analytical, brilliant. How are you going to find your perfect content marketing partner? In practice, no content marketing agency is going to get a gold star for all of the qualities and qualifications you are looking for. But, if you are thorough in your search, you’ll find a content marketing agency that will:

1. Be able to help your organization achieve your marketing goals – more leads, build brand awareness, increase conversions and customer retention, and boost sales.

2. Be a good fit in terms of communication, organizational structure, and vision alignment so you can cultivate a long-term partnership.

To find the right agency:

Do your research – tracking the voice, track record, reputation, and recognition of potential agencies through their social media profiles, industry conversations, and their own content.

Narrow down your list to two to five of the agencies you want to work with.

Start the conversation. Evaluate the work they have done before, their methods, tools, and metrics. Find out if you can talk to current or former clients to learn about their experience. Here is a list of questions to ask potential content marketing agencies.

Then, make your spreadsheets, listing out the strengths and weaknesses of each of your top picks.

Talk to all stakeholders to get a more dynamic perspective and to make a better-informed decision.

And finally, choose the content marketing agency you want to partner with and take over the world. Well, at least, your industry.

Don’t settle for mediocrity with your content. Content marketing is a powerful tool only when it is well-produced and strategically delivered. Your organization may have the strategy down. Just make sure you are using professionally-created content to make that strategy come alive.

If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

The post How to Find a Content Marketing Agency to Seriously Grow Your Business appeared first on Marketing Insider Group.

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mavenupcreatives · 5 years ago

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10 TIPS TO OPTIMIZE THE SEO OF YOUR SITE

The natural referencing (SEO) of a website makes it possible to gain visibility on the search engine results pages. It is a great opportunity to advertise a website or business. We have drawn up 10 criteria to optimize your SEO referencing .

1. ADOPT RESPONSIVE DESIGN

Responsive design, or adaptive website , consists of developing a website that will adapt to the device with which the internet user connects. This technology responds to new uses: the increase in traffic via mobile devices (tablets, smartphone, connected watch, Smart TV, etc.) with very different screen sizes. This change in the web design process makes it possible to display a web page optimally.

The mobile interface adapts to the size of the screen, but also to the ease of navigation (larger and more spaced links, adapted menus, etc.). The responsive web design provides improved the user experience (UX) . Developing this type of website can increase traffic via mobile devices and therefore reduce the bounce rate. Responsive design has become the standard: Internet users expect all sites to be adapted!

2. REDUCE SITE LOADING TIME

In addition to a responsive website, you need to think about the loading speed of each web page . Indeed, Internet users have too many choices on the web and do not want to wait to access information or content. In addition, they can navigate via a connection with a low speed.

Google penalizes sites that are too slow . A page loaded in 3 seconds or more will lose almost half of Internet users. This will increase the negative bounce rate and cause you to lose positions on SERPs from Google, Bing or Yahoo. Since 2010, Google has penalized websites with high loading times: measure the speed of your website with PageSpeed .

So how can you improve the loading speed of your site? Criterion # 1 to limit waiting and loading is to reduce the weight of the page . You can reduce the overall weight of a page by limiting the code / text ratio, but above all by reducing the weight of the heaviest elements such as photos, visuals, infographics and videos. Use tools like Compressor.io for photos and host your videos with providers such as Vimeo or YouTube.

3. OPTIMIZE YOUR TAGS AND METADATA

The Title tag and the Meta Description tag provide a short description of the content of the web page. They have a very strategic role: you have to create the urge to click on your site ! Good tags must be consistent with the landing page and your editorial line, include incentive action verbs and finally keywords. They are limited in number of characters: there are online SERP simulators to help you optimize your visibility on search engines .

The other tags on the h1, h2, h3… hn page are chapters of your web pages: placing the vocabulary of the expressions you target in these tags is a good way to improve your positioning on Google . But be careful not to overdo it, just reading all your titles should allow you to understand the content of the page without heavy repetitions.

4. DEFINE A KEYWORD STRATEGY

The search keywords is one of the steps strategic SEO a website. You must list all the Google queries that Internet users could make in order to come across your website and / or the queries on which you want to position yourself. This corresponds to your activity and your positioning in relation to your customers. Will you position yourself on “ Cheap Smartphone Accessories ” or “ Premium Quality Smartphone Accessories ”? Also think of natural queries oriented around questions “which Samsung model to choose?”… There are many keyword research tools like Mazen, SEMrush, Yooda Insight, Keywords Planner or even Google Trends

In addition to corresponding to your positioning, you must know what is the competition on the expression and also the number of requests. Keywords with low competition (in this case, it is easier to position yourself) or keywords with a high number of requests (important source of traffic) are to be favored. It is one of the most important areas of expertise for successful SEO . Your keyword strategy will greatly determine the content of your website.

5. CREATE QUALITATIVE CONTENT

Create qualitative content - web writing

The content of a website is one of the most important points. It will attract Internet users, convert Internet users into customers, but also play an essential role in the natural referencing of your site. The robots will crawl your content and the algorithms of Google and other search engines will try to determine what is the subject of your page and deal with many other criteria, which will allow them to position your website in relation to other content available on the internet. The content must be of good quality to participate in the proper positioning of your website.

All of the SEO projects within the 1st Position agency pass into the hands of our experts in web copywriting and content marketing to increase the quality of your positions in search engines of course, but also to boost your transformation . Content is with us KING !

6. OPTIMIZING THE REFERENCING OF CONTENT

Web writing must satisfy both human Internet users and robots. The use of a suitable lexical field, and significant lexies, and the use of the most important terms must be thought of to provide optimal text content. Be careful, even the algorithms spot spelling and grammatical errors as well as excessive optimization (over-optimization or keyword stuffing ). These techniques can be harshly by the search engines, what is more a text written with an intention of “spam” will make the Internet users flee.

WRITE ALTERNATIVE TEXT

The text is to date the only element analyzed by algorithms, as Olivier Andrieu puts it so well, “Google is a text obsessed”. Videos and photos must also be worked to facilitate the work of robots and attract the favor of search engine algorithms. It is necessary to define alternative texts (in particular with the alt attribute for images) to describe each image and allow Google to understand the content of the images. But first of all you have to place the images and videos in the right place, that is to say in a text block composed at least of a title Hn and a paragraph of explicit text in the semantic field of the video content. .

7. AVOID DUPLICATE CONTENT

“ Just copy and paste the most attractive content from competitors “. Search engines abhor this kind of attitude and they severely punish this practice, duplicate content . The web universe exists by creating new information every second making the web richer. Creating unique content (text, photos or videos) means being seen by search engines and making the difference with the competition!

8. CREATE A POWERFUL NETLINKING

Your website must bring new content to World Wide Web but also be part of the constellation of websites. To be included in other sites, you must set up a netlinking strategy . Links between sites help regulate web traffic and enrich the browsing experience.

The outgoing links of your site must be contextualized and directed towards quality sites with interesting content (thus having an important thematic trustflow ). The backlinks are a great opportunity to optimize your SEO if you designate other sites through links is that you are a reliable site with an interest to readers. Ask your partners to direct links to your site!

Also consider taking care of your internal network, it is just as important. As soon as you can, create links in your content to enhance your different pages related to the theme of the page. It is therefore a question of providing internal links towards pages relating to the thematic. This internal mesh approach is called “semantic cocoon”.

9. BEING PRESENT ON SOCIAL NETWORKS

The web is social! Impossible not to be present on social networks (Facebook, Twitter, Instagram, Pinterest, Snapchat, Linkedin): they are suitable for all companies and all sectors of activity depending on the targets and objectives to be achieved. You can use some of these social platforms as a relay for your content.

optimize your SEO on social networks

Publishing interesting and relevant content can also be a way of arousing curiosity. We are talking about Social Media Optimization . Among the people who discover your content thanks to RSN , sooner or later there will be someone who will create a link for you on a real site, this will then have a direct impact on your natural referencing.

10. USE GOOGLE ANALYTICS AND GOOGLE SEARCH CONSOLE

Google Analytics is the benchmark for web analytics tools. The web giant offers businesses free tools to improve the statistical monitoring of SEO. Google Analytics offers relevant and precise statistics that allow you to understand who your audience is, their behavior, traffic acquisition, conversion rate , but also analyzes on your SEA paid SEO campaign (Adwords, display, etc.).

Google Analytics: Anywhere presentation image. Anytime.

Google Search Console can improve many criteria and see how Google indexes your website (metadescription tags, robots.txt, sitemap ...), but also the performance of your positioning on keywords.

There are however other alternatives to Google, sometimes more efficient, we recommend in particular Yandex Metrica solutions and Bing's Webmaster tools.

Download the infographic in PDF

You now have food for thought to improve your natural referencing. It is important to remember that SEO can be combined with paid SEO (or SEA) to gain efficiency. Do not hesitate to ask our SEO experts for help to talk about your website and boost your visibility.

WHY OPTIMIZE YOUR GOOGLE SEO?

Natural referencing is closely linked to Google, to the point that we sometimes speak of Google referencing . With more than 90% of searches in almost all countries of the globe, the American search engine benefits from an indisputable position on the market. In fact, SEOs focus above all on this search engine to create SEO strategies and implement optimizations. Concretely, they mostly follow Google's instructions to webmasters to the letter and aim at all costs for the best possible position on Google.

With nearly 10 algorithm changes per day, Google is an engine that keeps evolving. Ask Google SEO experts to take charge of your site and guide you to the best positions!

To know more, click here.

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digitalsuckerpunch-blog · 5 years ago

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the foremost popular Facebook ad formats go head-to-head.

62% of marketers find Facebook to be the foremost important social media channel for his or her business–yet content organically posted to Facebook Pages only reach about 16% of fans. This is why numerous brands advertise on Facebook. Not only to succeed in more of their following but to succeed in the larger market, too.

But, a bit like any ad campaign , crafting an efficient Facebook ad that really reaches your audience isn’t luck–it’s the results of testing.

From ad creative to call-to-action copy, it all needs careful consideration (and testing) so as to maximise the potential of each campaign.

And when it involves ad creative, the image–and more recently the video–is often the star of the show. But, is another effective than the other?

We wanted to drill down and see whether image-based ads are still driving engagement, or whether emerging video trends have impacted the success rate of video-based Facebook ads.

The results were (almost) evenly split, as 52% of the marketers who responded say they leverage video more so than images, and therefore the remaining 48% said the other .

image vs. text: most-used for facebook ads But surprisingly, almost 60% of these marketers said video tends to drive more engagement:

images vs. text: most clicks Audi Westmont‘s Laura Gonzalez is one among those marketers who prefers video-based ads: “Even though images still drive traffic and clicks, providing video gives users more insight into who you're as a brand.”

As does Alex Vdovenko of Down the Hatchet, who says: “We’ve done some testing with both video and pictures , and video continues to figure best. We create short videos of individuals throwing axes at our location, et al. immediately want to observe and click on thereon . This continues to figure well for us as we keep switching ad creatives over time.”

But why do videos tend to perform better? These marketers one strong theory.

“Video content far and away generates more engagements with our users”, says Taylor Hurff of 1SEO I.T. Support & Digital Marketing, who believes the advantages boil right down to the very fact “videos force scrolling users to prevent and pay an additional second of attention to the post before understanding the gist.”

He says: “As consumers, we’ve gotten better at digesting content while scrolling, making it easier to scroll through images without giving the posts the time of day. With videos, you inherently have an additional second to grab the user’s attention. Capitalizing on this with engaging video content to back it up is vital .”

James Marques of Iconic Genius agrees: “In most cases, people can digest a photograph during a second or two. A video grabs more attention and causes people to focus more on the video.”

*Editor’s note: Need a simple thanks to track and visualize which Facebook ad campaigns are performing best? Grab this free template and see which campaigns are performing best, and more importantly, which specific ads are driving low CPCs and seeing high impressions.

Do video-based ads actually work? It’s all well and good to understand the justification behind video-based Facebook ads performing well.

But you would like to understand what ‘well’ means–and whether the results they’re generating are going to be on-par (or beat!) those you’re already seeing, right?

These three businesses have seen incredible results from their video-based campaigns.

A 2x increase in clicks Malin Wijenayake, a Paid Ads Specialist on the team at seoplus+, says: “Video ads typically trump image ads in terms of engagement”.

…So much in order that “in one particular case for one among our fitness-related clients, a picture ad for a product received 777 link clicks, whereas a video for an equivalent product received 1432 link clicks — almost double.”

An increase of conversions by 20-30% ClearPivot‘s Chantelle Stevenson is another marketer raving about the results video-based ads have generated.

Stevenson says: “We have found that videos exponentially drive clicks over images when it involves Facebook ads. […] we've found our clients to possess 20 to 30% more conversions when utilizing video over images when it involves Facebook ads.”

A boost of CTR by 2-3x Remember how we discussed the idea behind video-based ads?

William Carrillo of Ledger Bennett doesn’t think it’s solely right down to the very fact videos attract more attention during a crowded feed.

Carrillo thinks it’s because “Facebook as a corporation , is pushing to be a video-first platform and sometimes prioritizes video assets to align thereupon mindset. Facebook traffic is 90-95% mobile and vertical video formats leave far more land on the screen than horizontal videos. this enables for more visibility and better opportunity to supply a click.”

Since actively testing the difference between video and static images, he says: “The findings showed that video assets drove an 11% higher conversion rate than statics.”

But if that wasn’t already ok , William explains: “Not only did video drive stronger conversion, but also generated the foremost efficient cost per lead, and 75% of the general click volume. this is often also consistent in customer engagement campaigns. Throughout various iterations and tests with my client, we found that videos consistently drove 2-3x higher CTRs than statics.”

A CTR increase of 47% Cardinal Digital Marketing‘s Alex Membrillo is another marketer who’s seen an increase in CTR with video ads.

“For a recent A/B test for a client within the travel and tourism industry, we found that with all other factors being an equivalent , the Video Ads generated a 47% higher CTR, despite Facebook generating a better Reach (i.e. Impressions) for the Image-based Ad,” Membrillo says.

“Additionally, we found that the CTR from people that viewed the video was over 10 times greater than people that saw the ad but didn't view the video.”

Fancy getting into on the action? Here is advice from eight marketers, who share how you'll maximize the videos you’re creating to ascertain similar results.

1. Keep it simple “I have noticed that videos which are short (less than a minute) and use subtitles or text overlays tend to figure better,” Shafi Khan of Optiux Marketing explains.

Khan says: “Videos with texts helps the ad watchers understand about the product/service being promoted and convinces them to click to understand more. If we pass the numbers, videos bring 20 percent more clicks than the image and also features a multi-fold share count.”

2. Use subtitles We Accelerate Growth‘s Conner King agrees with Shafi’s advice to “keep videos ads not 3 minutes (4 at a push)”, but he also recommends to “use subtitles where possible” because “the avg. person has there phone volume set to low / off”.

(He’s right: It’s expected that 85% of all video content uploaded to Facebook is watched without sound.)

3. Show something unique Take a wild guess on volume Facebook content you’re competing with. I’ll bet your answer is “somewhere within the millions”–and you’re right.

To date, Facebook users have remodeled 2.5 trillion posts–making tons of noise on the platform.

But Srish Agrawal of Infographic Design Team thinks that ought to be your motivation, instead of an obstacle, to make video-based Facebook ads: “Most people on Facebook are just rapidly scrolling through updates, so you would like to form a video that's very visually appealing within the primary few seconds, and makes them want to stay watching.”

Srish says: “For Facebook Ads, we’ve definitely seen far better results with video ads. From what we’ve experienced, you would like to form them short and crowd pleasing .”

4. Target TOFU audiences Chances are, you’re targeting different audiences together with your Facebook ads.

And by that, I don’t just mean people with different interests; I mean people lingering at different stages within the marketing funnel:

marketing funnel for facebook ads Carma Levene, who forms a part of the team at Carma The Social Chameleon, says video ads should be targeting people towards the highest of the funnel because “video will potentially get more clicks on the ad (people clicking to play, tagging a lover , etc.) but definitely in my experience a lower CTR.”

Levene says: “I put it right down to the very fact that you’re asking people to observe a video – they’re passive video watchers. they could remember your brand and have a passing interest but they don’t have a high intent to try to to anything that while they’re in video watching mode.”

“That’s one among the explanations it’s so effective to use Video at the highest of the funnel – you'll separate the longer watchers as having a better intent and retarget them with other ad formats to assist more [move] them down the funnel.”

Jackie Kossoff also uses this approach: “In my opinion, the extent of user action required by a billboard matches the engagement level of the ad medium. Attending a webinar or event may be a high-engagement call to action, which matches the high-engagement medium of video. Likewise, a quiz or PDF download may be a lower-level call to action, which matches the lower engagement level of images.”

Jonathan Aufray of Growth Hackers summarizes perfectly: “[…] Videos are better for views, engagement (Likes and comments) but images are literally better for clicks. People will watch videos and spend longer watching your ads but images are more easily scannable. When scrolling, people will decide within 3 seconds if they need to click your photo ads whereas it'll take them longer when it involves videos.”

In the end, the sort of video you’re creating depends massively on the people viewing it.

5. Retarget video viewers Are you following Carma��s advice and using Facebook video ads to focus on TOFU audiences?

Two of our marketers say you'll maximize those results even further–and nurture those video viewers until they convert into customers–by retargeting them with future campaigns.

“Also, through video ads, you'll create audiences supported the engagement that that they had together with your video”, explains Gray Group International‘s Violeta Morales, because “this is very useful for retargeting purposes.”

Here’s Paul Fairbrother of AdEspresso explaining how he puts that into practice: “I use a 10-second video view audience supported the last 7 days and retarget them with an immediate response ad, preferably including a suggestion .”

Is there still space for image-based Facebook ads? At one point, Facebook image ads were all-the-rage.

“There was a period of your time (when videos were new on Facebook) where videos drove more clicks for me”, says The Advisor Coach‘s James Pollard.

However, Pollard now reports “that effect has died off and pictures are now driving more clicks”–something he thinks is because “an image has more potential to supply a pattern interrupt to urge an individual to prevent scrolling and concentrate .”

Referencing a survey done by Visual Objects, Clutch.co‘s Kristen Herhold backs this up: “Next to offers/promotions, images are the highest content type to influence people to click on a link on social media. Images are presumably to influence 25 percent of individuals to click through to an internet site from social media. Videos are third, at 16 percent. Videos are still a successful content type, but images are more successful at driving clicks.”

visual-objects-research Evan Roberts of Dependable Homebuyers may be a marketer using Facebook image ads, after discovering that “most people scroll quickly through their Facebook feeds on their mobile device. this suggests that we are only given a fraction of a second to grab the eye of a possible home seller once they scroll past our ad.”

But here’s the important question: Why is he favoring image over beloved video-based ads?

Evan says: “With video, this is often not enough time to make a compelling call to action, but with images, we've more control over what's shown to the client which gives us a far better chance of converting a click.”

The time investment for video vs. image ads Cardswitcher‘s Christopher Fear thinks “images will work better for a few approaches and videos for a few approaches.”

Yet Fear continues to mention something really interesting:

“Whilst videos are often better for driving clicks and engagement they're often more labor intensive to make , taking an extended time to craft into something usable and requiring a reasonably high level of investment.”

…We wanted to understand whether that was the case for other advertisers, so we dug deeper. Our survey found the bulk of video-based Facebook ads take between 2-6 hours to produce:

how long to make a video-based facebook ad? Whereas an image-based ad, on the opposite hand, took but an hour:

how long to make an image-based facebook ad? “We only run image based Facebook ads, just because of how little time it takes to make and test multiple image ads,” says Sam Schuler of Instasize.

However, Schuler adds: “If video production was more streamlined or we had a backlog of video content that would be formatted for Facebook ads, we definitely would, but currently the time it takes to make video content for ads outweighs the conversion rate benefit.”

Video vs. image ads: Which works for your audience? If you’ve reached now and are still confused on which sort of Facebook ad will work, don’t panic.

The majority of our marketers have a preference–but we've a couple of seasoned advertisers who advise you to require a deeper check out your business, product or services before deciding.

“Between video vs image ads, it definitely depends on the product/service you're promoting”, says SL Development‘s Afshan Santi.

“The best thanks to determine which drives more click activity is thru testing both against one another . We do that by keeping the text & call to action an equivalent & changing only the creative type (image vs video). This creates a controlled test & helps to optimize for the simplest click/conversion activity.”

Isabella Federico of Webizz agrees–answering “it depends” when asked which format drives the foremost clicks: “Behind any creative strategy there must be a compelling product or an excellent idea. Both targeted to the proper audience.”

Here’s the method Isabella uses to spot potential audiences: “We can use a stimulating Facebook feature to return out with the simplest ad creative (video or image) for them: the Facebook Split Testing Tool. This feature allows you to make A/B test not just for ads, but also for audiences, placements and delivery. this manner you'll identify the simplest creative for a selected audience.”

Jesse Särmö of Advance B2B agrees with both Isabella and Afshan, explaining why split-testing campaign creatives may be a fantastic idea:

“In the top , you can’t say directly which drives more clicks. It really depends on the content. we've cases where images perform better and cases where video perform better. It’s all about testing what works with different campaigns and with different targeting.”

You don’t need to stop there, though.

Ampmycontent‘s Daniel Daines-Hutt summarizes with a thought to repurpose video while split-testing: “It can take hours to make a video ad, not including testing any different variations. What do I recommend? Test and find a winning image ad–test the copy, CTA, etc.–then turn it into video and see how it performs.”

There is no definitive answer As you'll see, the road between image and video-based Facebook ads can get pretty blurry.

But no matter which format generates the foremost clicks, Kent Raju, author of The Trick of Advertising, says you’ll got to double-check the clicks you’re encouraging are from the proper people.

Raju says: “You want people to require a selected action on your website, not just traffic. And since you're paying for every click on the image or video, you better confirm there are as few clicks by the incorrect audience as possible. Five high-quality clicks are always better than 5000 low-quality clicks.”

Digital Sucker Punch Address: PO BOX 160 Caloundra QLD 4551 Phone Number: 1300 310 473 Email: [email protected] Website: https://www.digitalsuckerpunch.com Operation Hours: 9 am — 6 pm Industries: Marketing and Advertising Specialties: DIGITAL MARKETING, SOCIAL MEDIA, FACEBOOK, INSTAGRAM, WEBSITE, EMAIL, CUSTOMER SUPPORT, SOCIAL MEDIA SUPPORT, BUSINESS CONSULTING, ECOMMERCE, LEAD GENERATION

Facebook: https://web.facebook.com/DigitalSPAgency/ Linkedin: https://au.linkedin.com/company/digitalsuckerpunch Twitter: https://twitter.com/dsp_marketing Tumblr: https://digitalsuckerpunch.tumblr.com/ Instagram: https://www.instagram.com/digitalsuckerpunch Pinterest: https://www.pinterest.com.au/digitalsuckerpunch

#Content Creation #content development #facebook ads #digital marketing #Social media

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moneywisealpha · 5 years ago

Text

Top 10 Active Ways to Make Money With Cryptocurrency

Scam Alert!

Now, this is critically important! Many scams are in the cryptocurrency industry! A great site to use to check if a cryptocurrency-related website might potentially be a scam is http://www.badbitcoin.org/, which has already vetted many websites, but it is not foolproof!

Due to always new investment opportunities popping up in the cryptocurrency industry, many sites might not prove to be valid, and you don’t want to fall prey as one of the initial victims! Therefore, you should always use your sound judgment! If the promised returns seem too good to be true — it probably is!

Diversifying Your Portfolio Is A Good Practice

A good practice is to diversify your portfolio — don’t put all your eggs in one basket! Practice an incremental approach, one step at a time, as you learn more and become aware of potential scams, you can invest more money. Always start with a tiny investment first! Please don’t get pressured by the hype and follow the herd because of the fear of missing out (FOMO) — go at your own pace!

Active Ways To Make Money With Cryptocurrency Requires Time And Energy

Active methods require you to devote your time and energy towards generating income with cryptocurrency, similar to a typical job or a business that you manage yourself. The good news is that there are many exciting ways to make active income with cryptocurrency. Using all my research, practical experience and the occasional run-in with scams, here are the top 10 active ways to make income with cryptocurrencies that I discovered:

1) Buy and Keep (HODL)

2) Trading

3) Cryptocurrency Payment Gateway

4) Invest in Initial Exchange Offerings (IEOs)

5) Invest in Security Token Offerings (STOs)

6) Cryptocurrency Education

7) Cryptocurrency News & Trends Subscriptions

8) Forming an Inner Circle

9) Bounty / Rewards Programs

10) Gaming

Active Method 1: Buy and Keep (HODL)

Figure 1: HODLing Cryptocurrency

The simplest, though not necessarily, the most lucrative strategy is to buy and hold your favorite cryptocurrencies, also known as HODL (“hold on for dear life”) in the community. HODLing is a long-term investing strategy that requires proper fundamental analysis. The topic of fundamental analysis is a huge one, but some basics to look out for are:

1) Company Analysis: Management has a history of success, right products, well-financed, good marketing, etc.

2) Industry Analysis: Not too much competition; government regulations are open; environmental factors are favorable, etc.

3) Economic Conditions: Are we in a bear or bull market? Are there any unforeseen economic conditions that can affect the product or service?

4) Future Profit Outlook: Will the products or services be in demand in the future? How large is the total addressable market? In what time frame might the product or service become obsolete?

After doing your fundamental analysis for a particular cryptocurrency-related product or service, and choosing your top picks, an excellent strategy to use is dollar-cost averaging. For example, if you get paid once or twice a month, you can allocate a small portion of your earnings to invest in your favorite cryptocurrency endeavor. In a few months after doing some more fundamental analysis, you might choose to rebalance your portfolio in favor of another cryptocurrency project, as well.

Tip: Coinmarketcap.com does some fundamental analysis for you already that is accessible if you view the rating tab for a particular cryptocurrency. Another good site to use is coinpaprika.com.

Recommendations:

If you are a long-term investor, you might also want to consider storing your crypto assets in high yielding mobile wallets as a form of savings. Using the Celsius App, long-term investors can get an annual interest rate of up to 10% with some stable coins such as USD, PAX, DAI, TUSD, GUSD, and others.

Active Method 2: Trading

Figure 2: Trading View

If you are technically minded and like to look at visual charts, you might also consider becoming a cryptocurrency trader. Figure 2 shows a popular trading platform used by many cryptocurrency traders known as Trading View. Cryptocurrency exchanges are open 24 hours 7 days a week so you can perform trades anytime, unlike traditional markets such as equities. Many types of traders require different levels of both involvement and risks. Here are some of the different types of traders:

1) Trend Traders: follow the trend to buy low and then sell high

2) Swing Traders: take advantage of market volatility

3) Margin Traders: bet prices will fall so short the market instead of going long

4) Futures Traders: They hedge against volatility with fixed asking & selling prices

5) Options Traders: bet it’s going to be a buyers’ or sellers’ market

6) Day Traders: open and close multiple positions within 24 hours

Tip: Good YouTube channels to use to learn about cryptocurrency trading are Data Dash and Ready Set Crypto. They offer many free videos to learn about using technical analysis for trading.

Tip: For a listing of top cryptocurrency exchanges by volume visit https://coinmarketcap.com/rankings/exchanges/

Recommendations:

Here are some cryptocurrency exchanges that I recommend:

1) Binance: The largest cryptocurrency exchange in the world! Now supports margin trading!

2) Coinbase: This is a prevalent cryptocurrency exchange, especially in the US, that supports fiat to crypto conversions.

3) KuCoin: This exchange allows you to invest in new coins and coins you won’t find on the larger exchanges!

4) LocalBitcoins: This exchange has a vast number of ways to buy Bitcoins and other cryptocurrencies that are sometimes even discounted from the market rate!

Active Method 3: Cryptocurrency Payment Gateway

Many retailers and online sellers now accept cryptocurrencies for payments. You can set up a cryptocurrency payment gateway yourself in your retail or online store. The model is similar to how PayPal, Mastercard, and Visa are accepted. Sellers make money with transaction fees and some margin in price. Some retailers also maintain cryptocurrency-based ATMs. You can buy real estate, cars, gold, and many other items with Bitcoin and other cryptocurrencies.

Figure 3: Some subway franchises accept Bitcoin.

Figure 4: Some retail outlets also maintain cryptocurrency ATMs.

Tip: For buying gold and silver with cryptocurrencies, I recommend goldsilver.com.

Active Method 4: Invest in Initial Exchange Offerings (IEOs)

Initial Exchange Offerings (IEOs) were invented to build more trust with investors after many shady Initial Coin Offerings (ICOs) failed. I worked on a few ICO projects as a consultant, and I can say that the vast majority of them, >95%, turned out to be scams or just had wrong business models or tokenomics. ICOs did, however, open up suitable investments to small investors. Traditionally, only affluent investors were able to partake in top tier investments. For example, say you wanted to buy some Apple or Amazon stock, this would cost you thousands of dollars to buy one share. Using ICOs allowed small-time investors to invest even a few dollars into top tier investments. IEOs differ from ICOs because they occur on an officially trusted exchange itself, so the investment offer is better vetted. Again proper fundamental analysis aids when deciding to invest in an IEO.

Tip: Binance Launchpad is a good example of a platform used by IEOs.

Active Method 5: Invest in Security Token Offerings (STOs)

Security Token Offerings (STOs) are the most regulated cryptocurrency token offerings. The security is backed by actual collateral: assets, equity, commodities, land, real estate, etc. Therefore, STOs are subjected, protected, and regulated by some national-based authority. However, due to the different definitions of securities and varying classification of cryptocurrencies as a financial asset class concerning each country, the definition of what exactly constitutes a “Security Token” is still debatable.

Tip: For a listing of upcoming STOs, visit https://tokenmarket.net/security-token-calendar/.

Active Method 6: Cryptocurrency Education

Figure 5: Many online and offline courses now offered about cryptocurrency.

Many websites now offer cryptocurrency education for a fee. There are courses on Udemy.com and Lynda.com on investing and trading cryptocurrencies. Once you gain knowledge and experience, you can teach people about cryptocurrencies yourself by using books, e-books, webinars, seminars, etc. However, there are still many free ways to learn about cryptocurrencies, especially on YouTube.

Tip: I recommend the YouTube channels, Data Dash and Ready Set Crypto for free learning and the AMTV Bitcoin academy, a paid service.

Active Method 7: Cryptocurrency News & Trends Subscriptions

Figure 6: Trends in the cryptocurrency industry are popular subscriptions.

Professional crypto traders and investors are interested in the latest news & trends to make informed decisions. Many online venues offer up to date news and trends, usually for a monthly based subscription. In return, you get daily or weekly newsletters and membership to some online community with live training and chat available. If you like to do market research, like social media and are a talented technical writer, then this might be a sufficient income option for you.

Tip: For subscription-based services, I recommend Ready Set Crypto and The Dollar Vigilante.

Active Method 8: Forming an Inner Circle / Joining a Signals Group

Figure 7: Buy the rumor and sell the news.

Another good strategy that you can employ is to form an inner circle or join a signals group. You can join a private WeChat, WhatsApp, Telegram Group, etc. Some of these groups are free, and some require payment. Usually, in these types of groups, you get what you pay for in terms of price. In joining these types of groups, your goal is to hear rumors before the rest of the retail traders do. In this way, you can buy the rumor when the prices are still very low and then sell the news when the prices are at a peak. You can start your private chat group with your most informed and connected contacts that can give you buy and sell signals.

Tip: A strategy that I like to use is following different channels on Twitter, Facebook, YouTube, and Telegram on investments and topics that I’m most interested in learning. I then view the posts that generate the most buzz.

Active Method 9: Bounty / Rewards Programs

Figure 8: Coinbase Earn allows you to earn crypto while watching educational videos.

You can also earn crypto by performing specific tasks. For example, you might write a positive review, create a cool logo, answer trivia questions, etc. You might also be able to receive free crypto by participating in token airdrop campaigns.

Tip: My favorite cryptocurrency reward program now is on Coinbase Earn. You watch videos on various cryptocurrency projects, answer questions, and then receive free coins in return.

Recommendations:

The Brave browser lets you effortlessly earn cryptocurrency just by surfing the net and joining reward programs too!

Crowd Holding, which is currently in Beta as of this writing, is an open innovation platform empowering anyone to earn rewards, and entrepreneurs to get insights from key stakeholders, employees, and consumers.

PublishOx is a great way to get paid in crypto for reading and writing blog articles!

Active Method 10: Playing Games!

Figure 9: Minecraft was one of the first games to use BTC as an in-game currency.

Last but certainly not least, you can earn cryptocurrency by playing games! Now here is a real story; I once met a guy who became a Bitcoin millionaire by playing Minecraft. The story goes is that he was playing the game a lot during his college days and accumulated a lot of Bitcoin as the in-game currency. Then he got a serious girlfriend, so he didn’t play the game for a long time. Many years later, he logged in and found out that he still had all those Bitcoins, but they were worth tremendously much more, so he was now a Bitcoin millionaire!

There are many games now that use cryptocurrency as the in-game currency. For example, in Ether Quest, you compete with other players for Ethereum. As of this writing, on the Apple store, good games for earning crypto are Alien Run, Storm Play, Free Bitcoin, Bitcoin Aliens, and Blockchain.

Tip: Have your little cousins or kids use your game account to earn you crypto! It’s the best of both worlds; they are kept busy and enjoy while you make some crypto on the side!

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#bitcoin cryptocurrency fintech makemoney top10

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simplemlmsponsoring · 6 years ago

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New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/list-building/the-content-marketers-toolbox-3-real-life-tools-for-gaining-insight-inspiration-amplification/

The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification

In the modern content marketing age, leveraging a diverse set of tools is par for a successful marketing course. Tools help unlock insight. Tools help capture attention and reach. Tools help drive efficiency. Tools help you measure, analyze, and optimize for better success. The simple truth is: Every content marketer needs a robust toolkit that’s tailored to their unique business and marketing needs—but that toolkit doesn’t begin or end with your martech stack. Uh-oh-oh.

via GIPHY There’s no denying the importance that marketing technology plays in today’s ever-changing and sometimes tumultuous digital landscape. But your toolbox needs more than software. It also needs more tangible, real-life tools to help you uncover the context and insights that can help you be more effective (and help you use martech tools more effectively). From my perspective there are three key, non-tech tools that should be content marketing toolbox staples. And with the help of a few fantastic insights and tidbits of wisdom from marketing industry leaders, I dive into them below.

via GIPHY The “Real-Life” Staples to Gain First-Hand Insight, Inspiration, & Amplification #1 – Your in-house team members from across departments. For eons it seems, sales and marketing team alignment has been a top struggle yet a key best practice for gaining marketing (and business) traction. Today, that still holds true—but now it’s increasingly crucial for marketers to widen their collaboration scope to include other key departments. Why? Creating an incredible customer experience is the new challenge and opportunity for marketers. In addition, better alignment across major business functions ensures your efforts are truly contributing to the growth of the company—whether that be sales, talent retention and recruiting, product development, or customer service. “Marketers need to work collaboratively across the various areas of marketing as well as partnering with other parts if their company such as sales,” Justin Levy, public speaker and the new Director of Paid Social Media Operations at ServiceNow, told us not long ago. “Marketers need to be integrated and focused, working off of the same strategy instead of working in silos on their own projects.” [bctt tweet=”#Marketers need to be integrated and focused, working off of the same strategy instead of working in silos on their own projects. @justinlevy #ContentMarketing” username=”toprank”] Beyond creating synergy, your internal team members are insight tools. Sales and customer service reps are talking with customers every day. Your product development team is creating products or services that aim to alleviate customer and prospect pain points and solve problems. Your human resources department is actively recruiting and looking for ways to engage current employees. Your organization’s employees are insight engines who can help you craft more helpful, interesting, and inspiring content—and they’re also engagement and amplification powerhouses, ripe for a little employee advocacy and/or thought leadership. “Leveling up content marketing means going beyond creating consistent customer-focused content. It means engaging your internal experts to share their expertise,” Michael Brenner, Founder of Marketing Insider Group, shared earlier this year. “And it means activating the entire organization to share your passions, your stories, and your expertise.” [bctt tweet=”Leveling up #contentmarketing means going beyond creating consistent customer-focused content. It means engaging your internal experts to share their expertise. – @BrennerMichael” username=”toprank”] Think of your collaboration with other key departments like the bond a hammer and nails share. Without one another, the work doesn’t get done.

via GIPHY #2 – Your “captive” audience. Customers. Prospects. Social followers. Newsletter or blog subscribers. You have a “captive” audience that has sent signals that they’re interested in what you provide and what you have to say. But when’s the last time you leveraged your known audience to gather intel or simply connect at any stage of your content marketing process? “If you haven’t spoken to anyone in your audience in the last month directly—about their work and their lives, not about your company or products—then you aren’t ready to plan anything,” Jay Acunzo, Founder of Unthinkable Media, said in relation to content strategy and planning. He goes on: “It’s so breathtakingly simple: If you have a 40-hour per week job, then take literally .2% of your month (20 minutes) and have an informal conversation with a customer or prospect. You will be shocked at how much easier content marketing gets.” [bctt tweet=”It’s so breathtakingly simple: If you have a 40-hour per week job, 20 minutes a month and have an informal conversation with a customer or prospect. – @jayacunzo #ContentMarketing” username=”toprank”] Not only can you leverage your audience as a tool to make content marketing “easier,” but you can also create content that is more impactful and targeted. “When it comes to content creation, far too often content is created in a meeting room with a bunch of marketers without any thought for the day-to-day reality of the person consuming it. BIG mistake,” Dave Charest, now the Director of Content Marketing for Endurance International Group, says. “Level up your approach by creating content in partnership with members of your target audience.” [bctt tweet=”Level up your approach by creating content in partnership with members of your target audience. – @DaveCharest #ContentMarketing” username=”toprank”] Think of audience insights as your Swiss Army knife. They’re a trusty tool that can lend insight and tactical help in nearly any marketing situation.

via GIPHY #3 – Your team of external partners. Your internal marketing team as well as your key contacts across departments are flush with insight and expertise. But there are undoubtedly gaps that need to be filled—resource gaps, budget gaps, and knowledge gaps. This means that in order to get the kind of marketing traction you need and want, you need to build out your team—with people who serve specific purposes. After all, a tool by definition is a device that is used to carry out a particular function. Hilarious and seasoned marketer, Tim Washer, PowerPoint Comedian/Emcee at Ridiculous Media, suggests thinking outside the box when it comes to building out your team. “Build a virtual team. Recruit talented freelance writers and videographers, including college students, to help contribute engaging content production,” he says. [bctt tweet=”Recruit talented freelance writers and videographers, including college students, to help contribute engaging content production. – @timwasher” username=”toprank”] Whether you’re looking for execution help or need a larger force to handle strategy, creation, and optimization, an agency partner can be an incredible tool in your toolbox. (Not that we’re biased or anything.) “One of the primary responsibilities of any marketing agency is to lighten your workload and alleviate some of the stress that comes with it—and do it in a way that helps drive results,” Alexis Hall, TopRank Marketing’s Vice President of Client Accounts, shares. “From conversion rate optimization (CRO) to reducing cost-per-lead on PPC campaigns to expanding your search footprint, a full-service digital marketing agency can have its subject matter experts dig into the data and make actionable recommendations for optimizing your content or strengthening your tactical mix.” [bctt tweet=”One of the primary responsibilities of any #marketingagency is to lighten your workload and alleviate some of the stress that comes with it—and do it in a way that helps drive results. – @Alexis5484″ username=”toprank”] Think of your external partners like duct tape. They can be molded and implemented for a variety of different functions to help you achieve your ultimate goal.

via GIPHY Bolster Your Content Marketing Toolbox with Real-Life Tools Your martech stack is just one piece of the content marketing toolbox pie. You also need to look internally to leverage the real-life tools that are right in front of you and ripe with opportunity. Start by looking inside your organization to identify opportunities to collaborate and gain alignment with internal stakeholders and partners. In addition, commit to connecting with your captive audience on a regular basis to gain insight. And finally, add to your tool stack with external partners to fill gaps and add third-party insight and expertise. Oh. And fear not. We’ll cover some martech tools you should consider for your content marketing toolbox next time. What does the future of content marketing look like? Get the scoop on the latest content marketing trends that you need to pay attention to in the new year.

The post The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification appeared first on Online Marketing Blog – TopRank®.