#alysha naples

[misslacito]

Festival de Cine de Venecia 2019 XII

Festival de Cine de Venecia 2019 XII

Con este post finalizamos las entradas del Festival de Cine de Venecia en este 2019. Sin duda han sido unos días intensitos y aquí los hemos vivido al máximo. Os tengo que agradecer la acogida que habéis dado a estos post diarios, al igual que hacéis con los de Cannes. Hoy tenemos: el photocall y premiere de The Burnt Orange Heresy, la ceremonia de clausura y la entrega de premios. Como es el…

[italianaradio]

Venezia 76: ecco le giurie internazionali

Nuovo post su italianaradio https://www.italianaradio.it/index.php/venezia-76-ecco-le-giurie-internazionali/

Venezia 76: ecco le giurie internazionali

Venezia 76: ecco le giurie internazionali

Venezia 76: ecco le giurie internazionali

Nella Giuria internazionale del Concorso di Venezia 76, la regista canadese Mary Harron, già invitata nella Giuria Orizzonti, subentra alla regista australiana Jennifer Kent, impossibilitata a venire a Venezia. Nella Giuria di Orizzonti, subentra a Mary Harron il regista uruguayano Álvaro Brechner. Questa la composizione definitiva delle Giurie della 76. Mostra:

Venezia 76

Lucrecia Martel – Presidente (Argentina), regista

Piers Handling (Canada), storico e critico

Mary Harron (Canada), regista

Stacy Martin (UK), attrice

Rodrigo Prieto (Messico), direttore della fotografia

Tsukamoto Shinya (Giappone), regista

Paolo Virzì (Italia), regista

Orizzonti

Susanna Nicchiarelli – Presidente (Italia), regista

Mark Adams (UK), direttore artistico

Rachid Bouchareb (Francia), regista

Álvaro Brechner (Uruguay), regista

Eva Sangiorgi (Italia), direttore artistico

Premio Venezia Opera Prima “Luigi De Laurentiis”

Emir Kusturica – Presidente (Serbia), regista

Antonietta De Lillo (Italia), regista

Terence Nance (Usa), regista

Hend Sabry (Tunisia), attrice

Michael J. Werner (Hong Kong – Usa), produttore

Venice Virtual Reality

Laurie Anderson – Presidente (USA), compositrice, artista, regista

Francesco Carrozzini (Italia), fotografo

Alysha Naples (Italia), designer

Venezia Classici

Costanza Quatriglio (Italia), regista

Cinefilos.it – Da chi il cinema lo ama.

Venezia 76: ecco le giurie internazionali

Nella Giuria internazionale del Concorso di Venezia 76, la regista canadese Mary Harron, già invitata nella Giuria Orizzonti, subentra alla regista australiana Jennifer Kent, impossibilitata a venire a Venezia. Nella Giuria di Orizzonti, subentra a Mary Harron il regista uruguayano Álvaro Brechner. Questa la composizione definitiva delle Giurie della 76. Mostra: Venezia 76 Lucrecia Martel […]

Cinefilos.it – Da chi il cinema lo ama.

Chiara Guida

[boosterspace-blog]

What we gain (and divulge) in the new realities

In 2016 the VR NOW Con keynote of Alysha Naples was all about making VR for better human interaction. Make VR pro social, less commercial and anti-isolating, she said. Everybody was moved, everybody agreed. 

This year Ian Forester, CEO of VR Playhouse, hold a similar critical note. While we wonder what we in the new realities, with immersive video and another level of information that will guide us through the world, Ian asked what we divulge. 

The keywords here are: #Big Data, #Subconsciousness, #Depth. Scary, isn’t it? In real life that translates into make societies drift away even further apart, with social engineering, manipulated elections, Facebook bubbles and presidential fake news bullshit bingo (I hate the term “fake news”, we use it too often and help the guy who claims to be its inventor). 

But we also wanted to show off a little. What is VR capable of right now, why is VR such a great medium, how will it define our entertainment, gaming, storytelling, industry training and information in the near future.   

Max Salomon (Black Dot Films VR) and Maria Courtial (Faber Courtial) showed how to produce high quality immersive content for the old media e.g. National Geographic and ZDF. Laura Jeffords Greenberg told us what content is popular on the LittlStar platform. 

Dominik Kaeser is the inventor and team lead of Google Earth VR and gave an in depth look into the development process of one of the most popular and smoothest VR experiences you can get right now. 

Gabo Arora (Lightshed) talked about using VR for making people empathic, sharing also uncomfortable experiences about wars, crisis and the people suffering from it. 

Kristian Costa-Zahn (UFA LAB) and Oliver Schreer (Fraunhofer Heinrich Hertz Institute) shared how they are going to start with volumetric video, a major advancement in making films you can actually freely move in.  

Marcus Kühne is Audi’s head of VR and has set up more than 100 point of sale experiences for Audi customers who can compile their own cars from scratch, as well as making fun experiences like Audi sandbox.           

Our guests from China (Yiming Niu is president of the VRAR Association of China, Rebecca Liu is head of VR Core, China’s biggest association for VR creators) gave insights about the Chinese market, what content is wanted by the consumers, what content is produced by the creators. 

Two roundtable discussions concentrated on the American market, especially Hollywood (with Chris Sibley from Phenomenon Media, Andrew van Wyk from River Road Entertainment and, again, the amazing Laura Jeffords) and the trinity of markets in Europe, China and the USA (with Chris Sibley from Phenomenon Media, Drew van Wyk from River Road Entertainment, Sven Bliedung from SLICE and Yiming Niu from VRARA).              

Check out the VR NOW Con & Awards 2017 playlist on YouTube to see the talks you missed. 

Photo by Grzegorz Karkoszka  

[craigwinslow]

Adobe Creative Residency Complete ✅

Over the past year it’s been a complete dream job to work, fully funded, pursuing my passion projects. I’ve found a new confidence in myself, in my work, and what I’m capable of moving forward. This residency pushed me to push myself, and as I usually do— I set the bar for myself high.

As it turns out, one year really isn’t as long as you think it is. 52 weeks went by really quick.

With my time as a resident officially over, it’s time for me to pass the torch to a fresh new set of residents, and offer what I learned along the way!

Here’s what I did with a year as Adobe Creative Resident:

(Bold = I made a thing!)

Light Capsules 001 — Burlington, VT Full Moon Masquerade — Signal Kitchen (Collab room w/ Greg Davis) Light Capsules 002 — Joseph, OR Light Capsules 003 — Portland, OR Light Capsules 004 — Astoria, OR (Adobe Snapchat takeover) Typographics — Speaker, TypeLab 99U — Attendee Adobe Creative Jam Vancouver — Speaker Light Capsules 005 — Cincinnati, OH NikeLab x RT Animations Light Capsules 006 — Portland, ME Light Capsules 007 — Portland, ME XOXOFEST 2016 — Interactive installation with Ben Purdy London Design Festival — Speaker, V&A Museum Light Capsules 008 — London / Take Courage Light Capsules 009 — London / Barlow & Roberts Light Capsules 010 — London / Cakebread Robey Light Capsules Worldwide Party — Distillery Bar Light Capsules 011 — London / Wire Works Light Capsules 012 — London / Stoke Newington Palimpsest White Noise Now // SALT Light Capsules 013 — Detroit, MI feat. Miss Van Adobe Creative Jam Detroit — (Light Installation) Future of Storytelling Festival NYC — Attendee Adobe MAX — Speaker Adobe MAX BASH — Entry Installation Projected Surfborts Monster Project x Adobe SF — Light Installation  Adobe Creative Jam Portland — Speaker Light Capsules 014 — Portland / Hotel Philip Portland Winter Light Festival — Speaker Light Capsules 015 — PWLF / Roy Burnett Motors Light Capsules 016 — PWLF / Overland Cars Light Capsules 017 — PWLF / Jacob & Gile Light Capsules 018 — PWLF / Dillen Rogers Road trip to SXSW // Adobe Creative Cloud Instagram Takeover Light Capsules 019 — Los Angeles, CA Light Capsules 020 — Las Vegas, NV Light Capsules 021 — Winslow, AZ Impulse El Cosmico Airstream Projection — Marfa, TX SXSW — Speaker 20x2 // Austin, TX — Speaker PNCA — Speaker Motion Class ArtHackDay Portland��(M I X) Beowulf // Ben Bagby // Princeton  — Experiential Design & Visuals Discovery Communications — Speaker VIVA Creative — Speaker Adobe Creative Jam RISD — Speaker Adobe Residency Closing Party — (Augmented ghost sign prints) Better Together — Design Week PDX // Collab w/ Cinco Design & Marmoset

🙌

From the beginning of this journey, I met Libby, who became my adviser, my manager, —(actually more like our spirit guide) all along the way. We had weekly check-ins to keep on track, to dream bigger, (or dream smaller), and keep my overall scope in check throughout the year. Thank you Libby!

I hit the ground running, planning trips, scoping ghost signs, travelling a ton... then as I mentioned in my 2016 recap, I hit a point in November and became super overwhelmed. Not budgeting enough time for documentation, the completed projects quickly piled up, facing new work to be done. Those who know me, know this is nothing new. I don’t always give myself time to rest or reflect. This time, I actually forced myself to slow down. The big advice I can give is this: Pace yourself when pursuing a large project. It’s also totally fine to ask for help; getting extra hands with photo/video this year was a massive help.

A defining moment of personal progress this year hit me after my interview with The Great Discontent went live— a publication I’ve been a huge fan of, and all of the impressive creatives within it... I saw myself in a new light as my self-criticisms suddenly shifted to ‘proud’ as this independent design career I’ve been working so hard on the past 4 years is truly taking off.

Portrait by Armando Garcia.

Some more thoughts about the residency.

Like most things in life, the more you put into something, the more you’ll get out of it. This has been especially true over the past year— I’ve pushed Adobe, and they’ve pushed me further. The strongest example of this was my idea to go to London. They pushed me further, saying I should make my light installations an official event at London Design Festival. Collaborating with Sam Roberts, to gain his local expertise, that series was a huge success and made a big impact following a feature on Creative Review, and Fast Co. Design.

The same thing happened with SXSW. Adobe asked me to speak at SXSW, and I responded “Hell yeah, can I road trip there?” which turned into a 12-day van adventure and super-fun Instagram takeover.

Despite my hat, it wasn’t a year full of YES. This residency helped me be critical of my time and be selective in the work I take on, to be honest with how much I can accomplish within any given chunk of time. I’m getting better at this. It’s still really hard to turn down something I really want to be part of, regardless of if I have ample time for it.

The big goal is to strike a balance— do the work, share the result, rest.

I’ve wrapped up a year of strong work, but I’ve admittedly been under-sharing how much has happened over the past couple weeks. I’ll catch up, it just takes time. That said, I couldn’t be more thankful for this opportunity & excited to get working on what’s next.

So, what’s next?

First off, I’m taking the rest of the month in Portland to slow down and catch up on aforementioned documenting. (Also a bit of internet website housekeeping.) Then I’m heading to NYC all June to participate in ITP Camp, and spend some solid time in New York.

What next for Light Capsules? Easy answer: more Light Capsules!— in fact, I already completed my first post-residency installation in Washington D.C. for Funk Parade! Next up, I’m heading to Winnipeg on July 29 for a special 5-in-1 night event presented by Ghostsigns.ca which I’m incredibly excited for. I’ve also got my sights on Butte, MT mid-July, and Vancouver, BC... amongst many other fantastic candidate locations (New Orleans, Pittsburgh, & more) as I explore more ways to financially sustain the project.

As a result of my Adobe SXSW road trip, I’ve been working further with The Neon Museum to plan a large-scale audiovisual experience. It will be a significant undertaking over the next few months, and I can’t wait to share more specific updates on that, soon. We’re aiming for an October launch. Just in time for Adobe MAX 2017!

I’ll also be continuing my other project, White Noise Now. After the successful debut performance of “SALT” in Burlington, VT back in October, we’re excited to start planning our next performance locations.

Most excitingly, in the pursuit to optimize my studio workflow, I’m excited to announce I’m working with Conjure to help manage my studio as I take on more, and bigger, projects! I’ve got some other new ideas brewing up my sleeve, and it’s been great dreaming with them the past year.

Fun story: When I arrived for my final interviews over a year ago, I saw this big ghost sign “A” on Adobe’s building, and thought it was (figuratively & literally) a good sign. It was only fitting to close out my residency by making it shine with all of our work.

Thank you, Adobe. 

What a fantastic experience to be a part of. What great people to share it with. Be sure to check out what my fellow residents Christine Herrin, Syd Weiler, and Sara Dietschy did this past year! Also JUST ANNOUNCED, meet the new residents for 2017/2018 and see what they’re planning!

Ambitious creatives, keep this residency on your radar.  It’s a dream job & life changer— I can’t recommend it enough. 

💚 — Craig

I’d like to express my personal gratitude to Libby Nicholaou, Heidi Voltmer, Mala Sharma, Mike Chambers, Stefano Corazza, and Alysha Naples, for their support over the past year!

[mikevrivera]

Elon Musk reveals the “dangerous situation” the world now faces with artificial intelligence

If you have no job: “Do you have meaning? Are you useless?”

These are the words billionaire Elon Musk asked an audience of 4000 people at the World Government Summit in Dubai, according to The Sun. 

In a live interview with Mohammad Abdulla Alergawi, the United Arab Emirates’ minister of cabinet affairs and the future, Musk was questioned on the rapid advancement of new and smarter technology.

“One of the most troubling questions is artificial intelligence [AI],” said Musk.

“I don’t mean narrow AI—deep artificial intelligence, where you can have AI which is much smarter than the smartest human on earth.

“This is a dangerous situation.”

Read more: Alysha Naples on why “technology is not about breakthroughs”

Musk said people on the forefront of these types of advancements should be kept in check.

“Make sure researchers don’t get carried away—scientists get so engrossed in their work they don’t realise what they are doing,” he said.

And as more and more jobs fall at risk of disruption, Musk said governments will need to take unprecedented steps to protect citizens.

“We will need to have some kind of universal basic income—I don’t think there will be a choice,” he said.

“There will be fewer and fewer jobs that a robot cannot do better.

“These are things that I wish would happen, these are things probably will happen.”

Follow StartupSmart on Facebook, Twitter, LinkedIn and iTunes.

The post Elon Musk reveals the “dangerous situation” the world now faces with artificial intelligence appeared first on StartupSmart.

from StartupSmart http://www.startupsmart.com.au/news-analysis/elon-musk-reveals-the-dangerous-situation-the-world-is-in-with-artificial-intelligence/

[misslacito]

Festival de Cine de Venecia 2019 II

Festival de Cine de Venecia 2019 II

Vamos con la segunda jornada del Festival de Cine de Venecia. Esta vez tenemos la alfombra roja inaugural y unas cuantas cositas más que ahora os cuento. Tenemos: la presentación del jurado, el photocall de Pelikanblut, el photocall y la premiere de La Vérité, y la ceremonia inaugural. Vamos allá!

44. Laurie Anderson.

(more…)

[italianaradio]

Venezia 76: le giurie della selezione ufficiale sono al femminile

Nuovo post su italianaradio https://www.italianaradio.it/index.php/venezia-76-le-giurie-della-selezione-ufficiale-sono-al-femminile/

Venezia 76: le giurie della selezione ufficiale sono al femminile

Venezia 76: le giurie della selezione ufficiale sono al femminile

Venezia 76: le giurie della selezione ufficiale sono al femminile

Concorso, Orizzonti, Premio Venezia Opera Prima “Luigi De Laurentiis”, Venice Virtual Reality, Venezia Classici prevedono quest’anno, per Venezia 76, una formazione al femminile.

Si parte con la giuria del Concorso ufficiale, che come sappiamo è presieduta da Lucrecia Martel, insieme a Piers Handling (Canada), storico e critico, Jennifer Kent (Australia), regista, Stacy Martin (UK), attrice, Rodrigo Prieto (Messico), direttore della fotografia, Tsukamoto Shinya (Giappone), regista, Paolo Virzì (Italia), regista.

In Orizzonti invece la giuria sarà presieduta da Susanna Nicchiarelli, che vinse nella categoria due anni fa e che è affiancata da Mark Adams (UK), direttore artistico, Rachid Bouchareb (Francia), regista, Mary Harron (Canada), regista, Eva Sangiorgi (Italia), direttore artistico.

La Giuria Internazionale del premio Leone del Futuro – Premio Venezia Opera Prima “Luigi De Laurentiis” è composta da Emir Kusturica – Presidente (Serbia), regista, Antonietta De Lillo (Italia), regista, Hend Sabry (Tunisia), attrice, Michael J. Werner (USA), produttore, e da un componente ancora da annunciare.

La Giuria internazionale della sezione Venice Virtual Reality vede: Laurie Anderson – Presidente (USA), compositrice, artista, regista, Francesco Carrozzini (Italia), fotografo, e Alysha Naples (Italia), designer.

La giuria di Venezia Classici è composta da 22 studenti dei corsi di cinema delle università italiane, dei DAMS e della veneziana Ca’ Foscari, e assegnerà, senza possibilità di ex aequo, il Premio Venezia Classici per il Miglior film restaurato. La Giuria è guidata da Costanza Quatriglio (regista) e premierà anche il Miglior documentario sul cinema presentato all’interno della Sezione.

Cinefilos.it – Da chi il cinema lo ama.

Venezia 76: le giurie della selezione ufficiale sono al femminile

Concorso, Orizzonti, Premio Venezia Opera Prima “Luigi De Laurentiis”, Venice Virtual Reality, Venezia Classici prevedono quest’anno, per Venezia 76, una formazione al femminile. Si parte con la giuria del Concorso ufficiale, che come sappiamo è presieduta da Lucrecia Martel, insieme a Piers Handling (Canada), storico e critico, Jennifer Kent (Australia), regista, Stacy Martin (UK), attrice, Rodrigo Prieto […]

Cinefilos.it – Da chi il cinema lo ama.

Chiara Guida

[mikevrivera]

Innovation is hidden in “scary” ideas: Three tips to unlock these at your startup

“Brainstorming is dumb” and ideas are “scary”. These were two of the messages highlighted by guest speakers at Melbourne’s creative tech conference Pause Fest this week.

But the intention was not to scare off new founders. Instead, the goal was to raise awareness about the environment, culture and approach needed to activate creative thinking in a team and bring the most innovative ideas to life.

1. “Brainstorming is dumb”

“Brainstorming is dumb—the way you think about it now was invented in the 1940s,” said FastCompany executive editor Noah Robinson, who spoke to the Pause Fest audience via Skype.

Despite it being a common practice, Robinson said having people sit together and debate new solutions doesn’t often lead them to the best one.

To illustrate his point, Robinson asked the audience to undertake an “idea death match” where participants had to come up with innovative concepts, pitch them and choose the best solutions.

Teams began in groups of two, which would double in size each round. At every level only the best idea would get through as a result of intense debate and “may the best idea win” thinking.

After the exercise, Robinson asked: “Was the winner the best idea or was it the person who was most assertive?”

Josephmark chief executive Jessica Huddart echoed Robinson’s comments about traditional brainstorming during a separate panel on creative thinking.

“Creativity for me is about being elastic,” she said.

“I worry whether sticking to one methodology and repeating that is going to get the best outcome overall.

“There’s a spectrum of personality and not everyone’s willing to share their idea out loud.

“So it’s important to have multiple methodologies and ways of approaching this.”

2. Reach past Maslow’s third tier

Creativity and innovative thinking are activated when people feel self-actualisation, according to Alysha Naples, the former senior director of user experience and interaction at Magic Leap.

“It’s at the top where creativity lives,” she said, referring to Maslow’s hierarchy of needs theory.

Naples said in order to get up there, people need to get past tier three—“love and belonging”��and this part is often forgotten in workplaces.

Instilling a sense of love and belonging in your team through culture and a supportive work environment is critical for innovation, she said.

Referencing to Dr Brené Brown’s TED Talk, Naples said: “The absence of love and belonging will always be suffering”.

3. Ideas can be ugly and weird but give them a chance

During a panel discussion, Lucasfilm story group content strategist Diana Williams showed a GE advertisement, which proclaims ideas are “scary”, “messy” and “fragile” because they’re the “natural born enemy of the way things are”.

When working within the constraints of budgets and deadlines, the prospect of failure can be even greater, said Williams, but ideas always need a safe space so they can be brought to life.

“People like to hear themselves talk, talk, talk … at some point something has to happen,” she said.

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The post Innovation is hidden in “scary” ideas: Three tips to unlock these at your startup appeared first on StartupSmart.

from StartupSmart http://www.startupsmart.com.au/advice/growth/young-entrepreneurs/innovation-is-hidden-in-scary-ideas-three-tips-to-capture-these-at-your-startup/

[mikevrivera]

“Technology is not about breakthroughs”: Alysha Naples on what your startup can do to avoid creating just another “gadget”

When Henry Ford or Karl Benz were first developing the ideas that would spurn their businesses, they could never have imagined their cars would one day be filled with angry people stuck in traffic jams nearly everyday around the world.

“This is an unintended consequence of a very well-intentioned technology,” according to Alysha Naples, senior director of user experience and interaction at Magic Leap in San Francisco.

Speaking at Melbourne creative tech conference Pause Fest on Wednesday, Naples called on entrepreneurs, tech developers and innovators to pause and seriously consider why they do what they do, and how their work will impact people and the world, not just today but long into the future.

“Technology is not about breakthroughs,” she says.

“Innovation is about the unintended long-term consequences of what we celebrate today.”

Naples looked at several other examples of emerging technologies that had unintended consequences, including artificial intelligence-powered Google Photos, which mistook people for gorillas, and Microsoft’s chatter bot blunder with Tay.

“Tay” went from “humans are super cool” to full nazi in <24 hrs and I’m not at all concerned about the future of AI pic.twitter.com/xuGi1u9S1A

— gerry (@geraldmellor) March 24, 2016

“They didn’t teach Tay about the boundaries of acceptable speech,” Naples says.

“It took 18 hours for it to go from humans are cool to using hate speech.”

While an algorithm may measure engagement perfectly, it does not have the ability to “understand truth from lie”, says Naples, and it’s not safe from human bias at the development stage unless conscious effort is made.

“Data and algorithms, cannot replace facts and ethics,” she says.

Are you just creating another “gadget”?

“We’re actually living a split existence,” says Naples when speaking about how people live between the real world and what’s on their screens.

With the development of artificial intelligence, virtual reality and augmented reality, the wall between real life and our digital world is blurring, but people experiencing this are still humans with actual emotions, she says.

Naples argues that “learning, sharing, playing and exploring” have always been fundamental to human life, and no technology can replace a person’s innate need to do these things.

“If your technology doesn’t support these, you’re just creating a gadget,” she says.

When creating new technology or building startups, particularly in the realms of virtual reality and augmented reality, Naples says it’s crucial to build solutions that connect, rather than isolate, people.

“How can this be solved in a way that builds connection?” she says.

“If we can learn to embrace that, we can be the most powerful force ever seen.

“We have to start by asking the right questions, these things take time.”

Uncovering the consequences of your startup

The biggest question founders and creators should ask is “why”, says Naples. It’s not about “can I”, she says. Instead, think “why I”.

When doing market research or receiving feedback, Naples says it’s critical to listen to the “essence” of what people are saying and what’s underneath their surface statements. Understanding this will help you develop solutions that deliver what they need.

“Focus on what’s really being said,” she says.

Also, consider the “unintended consequences” of what you’re building and start developing “safeguards” to address or fix these issues. If negative outcomes present themselves after you have gone to market, Naples says it’s important to be transparent and take immediate action, sharing the solutions you’re trying and what is or isn’t working.

“You have to be the bad guy as well as the hero in your story if you want the hero to keep winning,” she says.

“Throughout history the explorers and dreamers, which is probably what you see yourself as … we’ve looked at technology and making things better.

But “being good” is not enough.

“Empathy is a conscious choice,” Naples says.

“We have to really take the time to slow down and think and put ourselves in someone else’s shoes.

“Right now, we are just a pile of good-intentioned technology.”

To illustrate her point, Naples pointed to a video made by Keichi Matsude.

“This basically scared the shit out of everyone,” she says.

“People say, ‘oh this would never happen’ but I’m sure that’s what Henry Ford would have said if we were to show him the traffic jams back in his time.”

An example of conscious empathy

With the advent of online gaming came a “floodgate” of harassment against women and girls, says Naples, but one game created for PlayStation 3 was created with a very conscious focus on empathy early on.

Naples says Journey began with the premise of forging friendships around the world instead of “collecting gold” or “shooting bad guys”.

It taps into “universal emotions” by expecting people to work together and rewarding players for supporting each other.

“They wanted to create a game to allow people to really connect,” she says.

“They created a system where it is impossible t harass somebody … the absolute worst thing you can do [in the game] is walk away.

“Journey only works in this way because it’s what [the creators] decided to do.”

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The post “Technology is not about breakthroughs”: Alysha Naples on what your startup can do to avoid creating just another “gadget” appeared first on StartupSmart.

from StartupSmart http://www.startupsmart.com.au/news-analysis/technology-is-not-about-breakthroughs-alysha-naples-on-what-your-startup-can-do-to-avoid-creating-just-another-gadget/