#also if you like organs look up the wanamaker organ

[objectappreciation]

i see organs and start vibrating violently

[effieworldwide]

How to be Your CFO’s Best Friend

February 13, 2019

by Cindy Donohoe, EVP and Chief Marketing Officer, Highmark Health

CFOs often echo retailer John Wanamaker in saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s sad that Wanamaker’s words from over 100 years ago are sometimes used against us — since he was actually a marketing pioneer and advocate who was trying to quantify marketing effectiveness. I like to think he’d be proud of today’s CMO.

When I meet the CFO for the first time, I say, “I’m going to be your new best friend, and you’re gonna love marketing.” Then I go into my spiel about how a great marketer uses both halves of the brain — creative and analytical — in pretty equal measure. So I’ll suck it up and take the budget cuts right now without debate, but someday soon I’m going to come back with a request for more money based on Return on Investment (ROI).  They usually react with, “Good! I look forward to that” — in a tone that sparks of intrigue and a tinge of skepticism.

You want to be best buddies with your CFO? Here are six Wanamaker-worthy aspects of effective retail marketing to apply to health care.

1. The First Hire. Most people jump in and start building their creative and strategic marketing teams first. Don’t. Go find yourself some brainy data scientists and inquisitive researchers. It could take two years to build a reliable base of insights and analytics, so get on it.

2. The Proof. Introduce that analyst to your CFO to explain her super-predictive multivariate adaptive regression splines algorithm in a way only a data scientist can. Retailers aren’t the only ones who get the doors to swing every day. In health care, our Marketing Mix Models measure new patient appointments or pharmacy prescriptions. They factor in all the stuff we did (TV, radio, out-of-home, print, digital, social) and exclude the stuff we can’t take credit for (weather, flu trend, competitors, new stores or medical offices).

3. The Savings. Let’s face it, Marketing is one of the top spenders in most companies. What if we could also be one of the top savers? Make sure your CFO knows everything you’re doing to streamline production, improve retention of existing customers, limit recurring research studies, optimize campaigns, automate processes, insource high-cost functions (or sometimes outsource for savings).  

4. The Science. Take your CFO on the tech journey. As one of my favorite CFOs Jeff Crudele says, “Showing us the science part gives us confidence we are getting value for the art.” Share how you use retail practices like facial coding and ad pre-testing to make sure your ads are moving the needle on branding, impact, and likeability. Educate your CFO on how you reach specific audiences with geofencing, identity resolution, retargeting, and competitive conquesting. You’ll know they get it when they reach for their phone to double-check their own location, microphone, and app settings.

5. The Experience. Net Promoter Score (NPS) — likelihood to refer to friends and family — is one of the best predictors of loyalty. Make it real by working with your CFO to correlate NPS to retention rate and revenue by market segment. And consider other ways to measure experience like your Siegel + Gale simplicity index. Two out of three consumers are more likely to recommend a brand because it provides simpler experiences and communications. Retail and internet companies rank the highest; health insurance the lowest (for now!).

6. The Customer. But whatever you do, don’t let the ROI drumbeat drown out the voice of the customer. To improve the Lifetime Value of your customer base, you have to start with giving your customer value. My former and most marketing-minded CFO Brian Setzer says it best: “CMOs can teach CFOs that focusing on your customers first results in great financial outcomes. Focusing on great financial outcomes distracts you from focusing on your customers.”

Whatever an organization’s aspirations or market challenges may be, excellence depends on the CMO and CFO understanding each other, aligning on strategy, and supporting each other’s work. The six tips above can help you achieve a “dynamic duo” connection where everyone knows what is spent and why, and none of it is wasted.   

“Blue Hen” by Highmark Health and Partners + Napier won one Gold and one Bronze Effie in the 2018 North American Effie Awards competition. 

Cindy’s career has taken her a long way from where she started with a computer science degree working in Silicon Valley eCommerce startups like Netscape. Now executive vice president and chief marketing officer for Highmark Health, Cindy routinely taps into the broad healthcare experience she amassed while leading marketing for Walgreens pharmacy, UnitedHealthcare Medicare, and AliveCor mobile electrocardiogram. Cindy’s marketing teams have been recognized for their groundbreaking digital and advertising campaigns with ADDY, Clio, Effie, and Telly Awards. A Connecticut native, Cindy lives with her husband Doug and their dog Dexter in Pittsburgh, Pennsylvania.

This article originally appeared on MediaPost / The Marketing Insider.

[newstfionline]

How Online Shopping Makes Suckers of Us All

By Jerry Useem, The Atlantic, April 18, 2017

As Christmas approached in 2015, the price of pumpkin-pie spice went wild.

It didn’t soar, as an economics textbook might suggest. Nor did it crash. It just started vibrating between two quantum states. Amazon’s price for a one-ounce jar was either $4.49 or $8.99, depending on when you looked. Nearly a year later, as Thanksgiving 2016 approached, the price again began whipsawing between two different points, this time $3.36 and $4.69.

We live in the age of the variable airfare, the surge-priced ride, the pay-what-you-want Radiohead album, and other novel price developments. But what was this? Some weird computer glitch? More like a deliberate glitch, it seems. “It’s most likely a strategy to get more data and test the right price,” Guru Hariharan explained, after I had sketched the pattern on a whiteboard.

The right price--the one that will extract the most profit from consumers’ wallets--has become the fixation of a large and growing number of quantitative types, many of them economists who have left academia for Silicon Valley. It’s also the preoccupation of Boomerang Commerce, a five-year-old start-up founded by Hariharan, an Amazon alum. He says these sorts of price experiments have become a routine part of finding that right price--and refinding it, because the right price can change by the day or even by the hour. (Amazon says its price changes are not attempts to gather data on customers’ spending habits, but rather to give shoppers the lowest price out there.)

It may come as a surprise that, in buying a seasonal pie ingredient, you might be participating in a carefully designed social-science experiment. But this is what online comparison shopping hath wrought. Simply put: Our ability to know the price of anything, anytime, anywhere, has given us, the consumers, so much power that retailers--in a desperate effort to regain the upper hand, or at least avoid extinction--are now staring back through the screen. They are comparison shopping us.

They have ample means to do so: the immense data trail you leave behind whenever you place something in your online shopping cart or swipe your rewards card at a store register, top economists and data scientists capable of turning this information into useful price strategies, and what one tech economist calls “the ability to experiment on a scale that’s unparalleled in the history of economics.” In mid-March, Amazon alone had 59 listings for economists on its job site, and a website dedicated to recruiting them.

Not coincidentally, quaint pricing practices--an advertised discount off the “list price,” two for the price of one, or simply “everyday low prices”--are yielding to far more exotic strategies.

“I don’t think anyone could have predicted how sophisticated these algorithms have become,” says Robert Dolan, a marketing professor at Harvard. “I certainly didn’t.” The price of a can of soda in a vending machine can now vary with the temperature outside. The price of the headphones Google recommends may depend on how budget-conscious your web history shows you to be, one study found. For shoppers, that means price--not the one offered to you right now, but the one offered to you 20 minutes from now, or the one offered to me, or to your neighbor--may become an increasingly unknowable thing. “Many moons ago, there used to be one price for something,” Dolan notes. Now the simplest of questions--what’s the true price of pumpkin-pie spice?--is subject to a Heisenberg level of uncertainty.

Which raises a bigger question: Could the internet, whose transparency was supposed to empower consumers, be doing the opposite?

If the marketplace was a war between buyers and sellers, the 19th-century French sociologist Gabriel Tarde wrote, then price was a truce. And the practice of setting a fixed price for a good or a service--which took hold in the 1860s--meant, in effect, a cessation of the perpetual state of hostility known as haggling.

As in any truce, each party surrendered something in this bargain. Buyers were forced to accept, or not accept, the one price imposed by the price tag (an invention credited to the retail pioneer John Wanamaker). What retailers ceded--the ability to exploit customers’ varying willingness to pay--was arguably greater, as the extra money some people would have paid could no longer be captured as profit. But they made the bargain anyway, for a combination of moral and practical reasons.

The Quakers--including a New York merchant named Rowland H. Macy--had never believed in setting different prices for different people. Wanamaker, a Presbyterian operating in Quaker Philadelphia, opened his Grand Depot under the principle of “One price to all; no favoritism.” Other merchants saw the practical benefits of Macy’s and Wanamaker’s prix fixe policies. As they staffed up their new department stores, it was expensive to train hundreds of clerks in the art of haggling. Fixed prices offered a measure of predictability to bookkeeping, sped up the sales process, and made possible the proliferation of printed retail ads highlighting a given price for a given good.

Companies like General Motors found an up-front way of recovering some of the lost profit. In the 1920s, GM aligned its various car brands into a finely graduated price hierarchy: “Chevrolet for the hoi polloi,” Fortune magazine put it, “Pontiac … for the poor but proud, Oldsmobile for the comfortable but discreet, Buick for the striving, Cadillac for the rich.” The policy--”a car for every purse and purpose,” GM called it--was a means of customer sorting, but the customers did the sorting themselves. It kept the truce.

Customers, meanwhile, could recover some of their lost agency by clipping coupons--their chance to get a deal denied to casual shoppers. The new supermarket chains of the 1940s made coupons a staple of American life. What the big grocers knew--and what behavioral economists would later prove in detail--is that while consumers liked the assurance the truce afforded (that they would not be fleeced), they also retained the instinct to best their neighbors. They loved deals so much that, to make sense of their behavior, economists were forced to distinguish between two types of value: acquisition value (the perceived worth of a new car to the buyer) and transaction value (the feeling that one lost or won the negotiation at the dealership).

The idea that there was a legitimate “list price,” and that consumers would occasionally be offered a discount on this price--these were the terms of the truce. And the truce remained largely intact up to the turn of the present century. The reigning retail superpower, Walmart, enforced “everyday low prices” that did not shift around.

But in the 1990s, the internet began to erode the terms of the long peace. Savvy consumers could visit a Best Buy to eyeball merchandise they intended to buy elsewhere for a cheaper price, an exercise that became known as “showrooming.” In 1999, a Seattle-based digital bookseller called Amazon.com started expanding into a Grand Depot of its own.

The era of internet retailing had arrived, and with it, the resumption of hostilities.

In retrospect, retailers were slow to mobilize. Even as other corporate functions--logistics, sales-force management--were being given the “moneyball” treatment in the early 2000s with powerful predictive software (and even as airlines had fully weaponized airfares), retail pricing remained more art than science. In part, this was a function of internal company hierarchy. Prices were traditionally the purview of the second-most-powerful figure in a retail organization: the head merchant, whose intuitive knack for knowing what to sell, and for how much, was the source of a deep-seated mythos that she was not keen to dispel.

Two developments, though, loosened the head merchant’s hold.

The first was the arrival of data. Thomas Nagle was teaching economics at the University of Chicago in the early 1980s when, he recalls, the university acquired the data from the grocery chain Jewel’s newly installed checkout scanners. “Everyone was thrilled,” says Nagle, now a senior adviser specializing in pricing at Deloitte. “We’d been relying on all these contrived surveys: ‘Given these options at these prices, what would you do?’ But the real world is not a controlled experiment.”

The Jewel data overturned a lot of what he’d been teaching. For instance, he’d professed that ending prices with .99 or .98, instead of just rounding up to the next dollar, did not boost sales. The practice was merely an artifact, the existing literature said, of an age when owners wanted to force cashiers to open the register to make change, in order to prevent them from pocketing the money from a sale. “It turned out,” Nagle recollects, “that ending prices in .99 wasn’t big for cars and other big-ticket items where you pay a lot of attention. But in the grocery store, the effect was huge!”

The effect, now known as “left-digit bias,” had not shown up in lab experiments, because participants, presented with a limited number of decisions, were able to approach every hypothetical purchase like a math problem. But of course in real life, Nagle admits, “if you did that, it would take you all day to go to the grocery store.” Disregarding the digits to the right side of the decimal point lets you get home and make dinner.

By the early 2000s, the amount of data collected on retailers’ internet servers had become so massive that it started exerting a gravitational pull. That’s what triggered the second development: the arrival, en masse, of the practitioners of the dismal science.

This was, in some ways, a curious stampede. For decades, academic economists had generally been as indifferent to corporations as corporations were to them. (Indeed, most of their models barely acknowledged the existence of corporations at all.)

But that began to change in 2001, when the Berkeley economist Hal Varian--highly regarded for the 1999 book Information Rules--ran into Eric Schmidt. Varian knew him but, he says, was unaware that Schmidt had become the CEO of a little company called Google. Varian agreed to spend a sabbatical year at Google, figuring he’d write a book about the start-up experience.

At the time, the few serious economists who worked in industry focused on macroeconomic issues like, say, how demand for consumer durables might change in the next year. Varian, however, was immediately invited to look at a Google project that (he recalls Schmidt telling him) “might make us a little money”: the auction system that became Google AdWords. Varian never left.

Others followed. “eBay was Disneyland,” says Steve Tadelis, a Berkeley economist who went to work there for a time in 2011 and is currently on leave at Amazon. “You know, pricing, people, behavior, reputation”--the things that have always set economists aglow--plus the chance “to experiment at a scale that’s unparalleled.”

At first, the newcomers were mostly mining existing data for insights. At eBay, for instance, Tadelis used a log of buyer clicks to estimate how much money one hour of bargain-hunting saved shoppers. (Roughly $15 was the answer.)

Then economists realized that they could go a step further and design experiments that produced data. Carefully controlled experiments not only attempted to divine the shape of a demand curve--which shows just how much of a product people will buy as you keep raising the price, allowing retailers to find the optimal, profit-maximizing figure. They tried to map how the curve changed hour to hour. (Online purchases peak during weekday office hours, so retailers are commonly advised to raise prices in the morning and lower them in the early evening.)

By the mid-2000s, some economists began wondering whether Big Data could discern every individual’s own personal demand curve--thereby turning the classroom hypothetical of “perfect price discrimination” (a price that’s calibrated precisely to the maximum that you will pay) into an actual possibility.

As this new world began to take shape, the initial consumer experience of online shopping--so simple! and such deals!--was losing some of its sheen.

It’s not that consumers hadn’t benefited from the lower prices available online. They had. But some of the deals weren’t nearly as good as they seemed to be. And for some people, glee began to give way to a vague suspicion that maybe they were getting ripped off. In 2007, a California man named Marc Ecenbarger thought he had scored when he found a patio set--list price $999--selling on Overstock.com for $449.99. He bought two, unpacked them, then discovered--courtesy of a price tag left on the packaging--that Walmart’s normal price for the set was $247. His fury was profound. He complained to Overstock, which offered to refund him the cost of the furniture.

But his experience was later used as evidence in a case brought by consumer-protection attorneys against Overstock for false advertising, along with internal emails in which an Overstock employee claimed it was commonly known that list prices were “egregiously overstated.”

In 2014, a California judge ordered Overstock to pay $6.8 million in civil penalties. (Overstock has appealed the decision.) The past year has seen a wave of similar lawsuits over phony list prices, reports Bonnie Patten, the executive director of TruthinAdvertising.org. In 2016, Amazon began to drop most mentions of “list price,” and in some cases added a new reference point: its own past price.

This could be seen as the final stage of decay of the old one-price system. What’s replacing it is something that most closely resembles high-frequency trading on Wall Street. Prices are never “set” to begin with in this new world. They can fluctuate hour to hour and even minute to minute--a phenomenon familiar to anyone who has put something in his Amazon cart and been alerted to price changes while it sat there. A website called camelcamelcamel.com even tracks Amazon prices for specific products and alerts consumers when a price drops below a preset threshold. The price history for any given item--Classic Twister, for example--looks almost exactly like a stock chart. And as with financial markets, flash glitches happen. In 2011, Peter A. Lawrence’s The Making of a Fly (paperback edition) was briefly available on Amazon for $23,698,655.93, thanks to an algorithmic price war between two third-party sellers that had run amok.

[actufarley]

New York, New York

1: 20 AM ET

Tim Bontemps ESPN

New York City– Black Friday provided NBA fans in the Big Apple an uncommon treat: the possibility to take in two video games in one day.

In Between the Boston Celtics and Brooklyn Internet playing at Barclays Center on Friday afternoon and the Philadelphia 76 ers and New York City Knicks squaring off at Madison Square Garden on Friday night, fans might– if they chose– take in four of the five Atlantic Department teams merely by taking a fast subway ride.

We did simply that– and, at the same time, got a chance to take a picture look at all 4 of them as the NBA season is 20%total. Here’s what we saw:

In the middle of a timeout during the Celtics-Nets game, Kevin Durant and Kyrie Irving based on the court laughing and joking with one another

Regrettably for the Webs, though, they did so wearing match coats and slacks.

However while Durant, Irving and Caris LeVert continue to remain with injuries, Brooklyn made a 112-107 triumph over Boston thanks to standout showings from Spencer Dinwiddie and Jarrett Allen— the kind that allow the Webs to hope they can continue their recent hot streak once they begin to get their big names back on the court.

The Internet are now 6-2 without Irving after Friday’s win– a stretch throughout which Dinwiddie has taken on the obstacle of being the group’s lead playmaker with aplomb.

” Simply continuing to advance every year,” stated Dinwiddie, who had 32 points and 11 assists Friday and is balancing 24.5 points and 7.8 assists given that Irving left the lineup. “I was just attempting to strike a balance tonight in between death and scoring and determine my role as it continues to shift around when we get healthy and aren’t hurt.”

Dinwiddie has actually played together with Irving plenty so far this season, too– just as he did together with D’Angelo Russell last season– which will continue as soon as Irving returns. Dinwiddie’s size and length at 6-foot-6 make him a best complement to Irving.

Allen, however, will not be playing next to DeAndre Jordan, the guy he’s alternated time with this season– which is why his play throughout this streak, in which he’s averaged 15.6 points and 12.6 rebounds while shooting 72.5%from the floor, has the Nets so fired up about what lies ahead.

“[Nets coach] Kenny [Atkinson] challenged him in film one video game to not be as up and down, but to simply be up, and to dip into that level,” forward Garrett Temple informed ESPN. “‘ We see that you can and we require you to be at that level to be effective,’ and he’s taken that challenge head on and he’s been fantastic.

” I think he comprehends what he can do, and he’s stepped into that role. ‘I can be this dominant within and my group requires me to be dominant so I’m going to be dominant like that.‘”

The Webs still have plenty to sort out. The offense will undoubtedly look various whenever Irving returns– which, after he went back to on-court work Friday, appears to be getting closer. LeVert’s return will come a couple weeks after that. As they wait for those guys to return, the Webs have to feel excellent about what they are seeing in their absence.

On the very first 2 possessions of the 2nd half of Celtics-Nets, Boston center Daniel Theis missed out on a brief runner in the lane, then saw Allen go right past him for an offensive rebound and a putback dunk.

Celtics coach Brad Stevens had actually had enough. Enes Kanter looked into the game for Theis 33 seconds into the third quarter, and Theis stayed anchored to the bench for the rest of the video game.

” He was available,” Stevens said when inquired about Theis after the game.

” We’ve discussed all of it year, we’re going to have a rotating center spot. Now that Enes is getting healthier, I believed that Enes was truly good in the first half, therefore we opted for Enes early.”

Later on, in referral to a concern about Allen, Stevens made his real sensations understood.

” I think we started 3 of the 4 halves we played in the last three days with a Jarrett Allen dunk,” Stevens said, “which is not a great way to begin with the Celtics’ [point] of view.”

Theis has actually been a significant part of why Boston has actually left to such a strong start, however his benching Friday was simply the most recent example of the game of musical chairs Stevens has actually been playing with his supporting cast all season, in an effort to find functional rotation pieces.

Up until now, it has been a mostly barren pursuit.

Of the players behind the team’s border stalwarts– Kemba Walker, Jaylen Brown, Jayson Tatum, Gordon Hayward and Marcus Smart— the one choice who has been functional is Brad Wanamaker, who has capably managed the team’s backup point guard minutes. However Grant Williams and Carsen Edwards— two of the group’s three novices drafted amongst the top 33 chooses in June– have struggled mightily. The third, Romeo Langford, made a 14- 2nd cameo Oct. 30 and hasn’t been seen in a game because. Semi Ojeleye, a third-year forward, stays an at-best inconsistent spot-up shooter on the perimeter.

The struggles by the rookies have actually stuck out. After going 0-for-2 against the Webs, Williams is now simply 12- for-49(245%) from the field– consisting of 0-for-21 from 3-point variety. There might not be an individual much better fit to handling such a slump, however, than Williams, who is equally both a bright character and a very positive one. That can do just so much.

” Sometimes, you simply miss them,” he said, describing his oh-fer streak from 3-point variety. “But eventually they’ll start falling, and I seem like they’ll fall when the group requires them, particularly. So I have actually got the utmost confidence in it to keep shooting them and let it fly.”

Edwards likewise isn’t shy. He likewise has struggled mightily. He is now 23- for-73(315%) on the season, and 14- for-43 from 3-point variety. More than half of his overall made baskets this season can be found in just 2 games, against the permeable defenses of Washington and Cleveland. Get those 2 video games and Edwards is shooting 20%(11- for-55) overall and 20.6%(7-for-34) from 3.

” It’s a tough modification,” Edwards said Friday. “I’m still trying to discover. At the end of the day, I’m just learning and trying to do the very best I can.”

The very same can be stated for all of Boston’s young gamers. And, at 13 -5, the Celtics are surpassing expectations. For a group that has goals of a deep playoff run, these final rotation areas all bear viewing.

Throughout a timeout in the 4th quarter at Madison Square Garden, the in-arena video camera revealed vocalist Mary J. Blige resting on celebrity row as her tune “Household Affair” shrieked through the arena’s speakers.

The Knicks’ season, nevertheless, hasn’t exactly been percolating.

The Knicks built up a 16- point first half lead Friday, only to watch it instantly evaporate after halftime. The far more talented Sixers, who looked totally unmotivated in the very first half, decided it was time to wake up and start playing, and went on to win 101-95

Losing a big result in the 76 ers for the second time in two weeks isn’t almost as befuddling as the haphazard method the Knicks are advancing through this season.

New york city is tied with the Atlanta Hawks for the worst record in the Eastern Conference at 4-15 It appears the team is still more focused on attempting to win than trying to see what it has in its young players. That is the only explanation for Kevin Knox, the No. 9 pick in 2015’s NBA draft, getting a DNP-CD Friday night.

” The flow of the game,” Knicks coach David Fizdale said later when asked why Knox didn’t play.

” But by no ways is Kevin buried. He’s going to need to combat his escape of it. I got a great deal of confidence that he will.”

There isn’t a ton of proof so far in his profession that Knox is going to be a good NBA gamer. He is shooting 38%from the field this season (though, to be reasonable, he’s also shooting that from 3-point variety, where it is a reputable mark). Whether there is proof or not should be irrelevant for a Knicks team that wasn’t anticipated to be competitive this season by anyone outside the organization.

The team’s goal must have been to learn what it has in Knox, Mitchell Robinson, RJ Barrett and Frank Ntilikina Absolutely nothing ought to obstruct of that– particularly after the dreadful start ought to have removed from the formula the faint concept that this group would be excellent.

However, in Fizdale’s defense, this is the position the group put him After a loss to the Cavaliers previously this month, group executives Steve Mills and Scott Perry– at the request of owner James Dolan– held an impromptu news conference and declared, “We believe the team is not performing to the level that we anticipated or we anticipated to carry out at, which’s something that we believe we jointly need to do a better task of delivering the item on the floor that we stated we would do at the start of this season.”

There is still a lot of time for the Knicks to shift their priorities to the important things that need to matter: completely focusing on the development of those young gamers. Until they do, nevertheless, an unsightly season will just continue to get uglier.

play

1: 40

Joel Embiid acquire a game-high 27 points and 17 rebounds while Ben Simmons includes 15 points and 8 assists as the 76 ers beat the Knicks 101-95

There is one style that has actually been consistently apparent about Philadelphia’s start to its season, and it was on display screen once again Friday, even in a halfhearted victory over an overmatched Knicks team. It’s been something Sixers coach Brett Brown has stated consistently, consisting of prior to Friday’s video game: The offense has to overtake the defense.

The numbers bear that out. The Sixers now have the NBA’s third-best protective performance, and are within a half-point of having the top-ranked unit. Offensively, however, Philadelphia ranks simply 18 th in the league.

” We simply really have to find our flow,” forward Tobias Harris said. “We need to move our bodies a bit more and just execute.

” Some games we do among the 3, or two of the 3. When it’s excellent, and we’re clicking, it looks real good. We’re not going to be best, but we have some strides to make at that end.”

It was always going to be an operate in development for the Sixers at that end of the court. Unlike almost every other team in the league, the Sixers are depending on size and strength to produce points, rather than spacing and shooting. It’s a mix that is going to need time to be figured out.

But there are signs that it will work. That starting 5, in the minimal minutes it has played together, has impressed, outscoring opponents by 21.3 points per 100 possessions. The fact that the group has appeared in just 9 of Philadelphia’s 19 video games– and for a total of 102 minutes– is a familiar advancement. The Sixers had comparable concerns getting their finest players on the floor together last season.

” I seem like we entered into an excellent circulation,” stated guard Ben Simmons, who had 15 points and eight assists Friday. “There’s ups and downs, which takes place, but we’re type of discovering it.”

There have actually been flashes of what the Sixers can be– like their opening night win versus the Celtics and last Saturday’s demolition of the Miami Heat, both can be found in Philadelphia. The 13 -6 record isn’t bad, either. There’s still much work to be done if the Sixers are going to be the team they hope to end up being.

The post New York, New York appeared first on Actu Trends.

[actutrendnews]

New York, New York

1: 20 AM ET

Tim Bontemps ESPN

New York City– Black Friday provided NBA fans in the Big Apple an uncommon treat: the possibility to take in two video games in one day.

In Between the Boston Celtics and Brooklyn Internet playing at Barclays Center on Friday afternoon and the Philadelphia 76 ers and New York City Knicks squaring off at Madison Square Garden on Friday night, fans might– if they chose– take in four of the five Atlantic Department teams merely by taking a fast subway ride.

We did simply that– and, at the same time, got a chance to take a picture look at all 4 of them as the NBA season is 20%total. Here’s what we saw:

In the middle of a timeout during the Celtics-Nets game, Kevin Durant and Kyrie Irving based on the court laughing and joking with one another

Regrettably for the Webs, though, they did so wearing match coats and slacks.

However while Durant, Irving and Caris LeVert continue to remain with injuries, Brooklyn made a 112-107 triumph over Boston thanks to standout showings from Spencer Dinwiddie and Jarrett Allen— the kind that allow the Webs to hope they can continue their recent hot streak once they begin to get their big names back on the court.

The Internet are now 6-2 without Irving after Friday’s win– a stretch throughout which Dinwiddie has taken on the obstacle of being the group’s lead playmaker with aplomb.

” Simply continuing to advance every year,” stated Dinwiddie, who had 32 points and 11 assists Friday and is balancing 24.5 points and 7.8 assists given that Irving left the lineup. “I was just attempting to strike a balance tonight in between death and scoring and determine my role as it continues to shift around when we get healthy and aren’t hurt.”

Dinwiddie has actually played together with Irving plenty so far this season, too– just as he did together with D’Angelo Russell last season– which will continue as soon as Irving returns. Dinwiddie’s size and length at 6-foot-6 make him a best complement to Irving.

Allen, however, will not be playing next to DeAndre Jordan, the guy he’s alternated time with this season– which is why his play throughout this streak, in which he’s averaged 15.6 points and 12.6 rebounds while shooting 72.5%from the floor, has the Nets so fired up about what lies ahead.

“[Nets coach] Kenny [Atkinson] challenged him in film one video game to not be as up and down, but to simply be up, and to dip into that level,” forward Garrett Temple informed ESPN. “‘ We see that you can and we require you to be at that level to be effective,’ and he’s taken that challenge head on and he’s been fantastic.

” I think he comprehends what he can do, and he’s stepped into that role. ‘I can be this dominant within and my group requires me to be dominant so I’m going to be dominant like that.'”

The Webs still have plenty to sort out. The offense will undoubtedly look various whenever Irving returns– which, after he went back to on-court work Friday, appears to be getting closer. LeVert’s return will come a couple weeks after that. As they wait for those guys to return, the Webs have to feel excellent about what they are seeing in their absence.

On the very first 2 possessions of the 2nd half of Celtics-Nets, Boston center Daniel Theis missed out on a brief runner in the lane, then saw Allen go right past him for an offensive rebound and a putback dunk.

Celtics coach Brad Stevens had actually had enough. Enes Kanter looked into the game for Theis 33 seconds into the third quarter, and Theis stayed anchored to the bench for the rest of the video game.

” He was available,” Stevens said when inquired about Theis after the game.

” We’ve discussed all of it year, we’re going to have a rotating center spot. Now that Enes is getting healthier, I believed that Enes was truly good in the first half, therefore we opted for Enes early.”

Later on, in referral to a concern about Allen, Stevens made his real sensations understood.

” I think we started 3 of the 4 halves we played in the last three days with a Jarrett Allen dunk,” Stevens said, “which is not a great way to begin with the Celtics’ [point] of view.”

Theis has actually been a significant part of why Boston has actually left to such a strong start, however his benching Friday was simply the most recent example of the game of musical chairs Stevens has actually been playing with his supporting cast all season, in an effort to find functional rotation pieces.

Up until now, it has been a mostly barren pursuit.

Of the players behind the team’s border stalwarts– Kemba Walker, Jaylen Brown, Jayson Tatum, Gordon Hayward and Marcus Smart— the one choice who has been functional is Brad Wanamaker, who has capably managed the team’s backup point guard minutes. However Grant Williams and Carsen Edwards— two of the group’s three novices drafted amongst the top 33 chooses in June– have struggled mightily. The third, Romeo Langford, made a 14- 2nd cameo Oct. 30 and hasn’t been seen in a game because. Semi Ojeleye, a third-year forward, stays an at-best inconsistent spot-up shooter on the perimeter.

The struggles by the rookies have actually stuck out. After going 0-for-2 against the Webs, Williams is now simply 12- for-49(245%) from the field– consisting of 0-for-21 from 3-point variety. There might not be an individual much better fit to handling such a slump, however, than Williams, who is equally both a bright character and a very positive one. That can do just so much.

” Sometimes, you simply miss them,” he said, describing his oh-fer streak from 3-point variety. “But eventually they’ll start falling, and I seem like they’ll fall when the group requires them, particularly. So I have actually got the utmost confidence in it to keep shooting them and let it fly.”

Edwards likewise isn’t shy. He likewise has struggled mightily. He is now 23- for-73(315%) on the season, and 14- for-43 from 3-point variety. More than half of his overall made baskets this season can be found in just 2 games, against the permeable defenses of Washington and Cleveland. Get those 2 video games and Edwards is shooting 20%(11- for-55) overall and 20.6%(7-for-34) from 3.

” It’s a tough modification,” Edwards said Friday. “I’m still trying to discover. At the end of the day, I’m just learning and trying to do the very best I can.”

The very same can be stated for all of Boston’s young gamers. And, at 13 -5, the Celtics are surpassing expectations. For a group that has goals of a deep playoff run, these final rotation areas all bear viewing.

Throughout a timeout in the 4th quarter at Madison Square Garden, the in-arena video camera revealed vocalist Mary J. Blige resting on celebrity row as her tune “Household Affair” shrieked through the arena’s speakers.

The Knicks’ season, nevertheless, hasn’t exactly been percolating.

The Knicks built up a 16- point first half lead Friday, only to watch it instantly evaporate after halftime. The far more talented Sixers, who looked totally unmotivated in the very first half, decided it was time to wake up and start playing, and went on to win 101-95

Losing a big result in the 76 ers for the second time in two weeks isn’t almost as befuddling as the haphazard method the Knicks are advancing through this season.

New york city is tied with the Atlanta Hawks for the worst record in the Eastern Conference at 4-15 It appears the team is still more focused on attempting to win than trying to see what it has in its young players. That is the only explanation for Kevin Knox, the No. 9 pick in 2015’s NBA draft, getting a DNP-CD Friday night.

” The flow of the game,” Knicks coach David Fizdale said later when asked why Knox didn’t play.

” But by no ways is Kevin buried. He’s going to need to combat his escape of it. I got a great deal of confidence that he will.”

There isn’t a ton of proof so far in his profession that Knox is going to be a good NBA gamer. He is shooting 38%from the field this season (though, to be reasonable, he’s also shooting that from 3-point variety, where it is a reputable mark). Whether there is proof or not should be irrelevant for a Knicks team that wasn’t anticipated to be competitive this season by anyone outside the organization.

The team’s goal must have been to learn what it has in Knox, Mitchell Robinson, RJ Barrett and Frank Ntilikina Absolutely nothing ought to obstruct of that– particularly after the dreadful start ought to have removed from the formula the faint concept that this group would be excellent.

However, in Fizdale’s defense, this is the position the group put him After a loss to the Cavaliers previously this month, group executives Steve Mills and Scott Perry– at the request of owner James Dolan– held an impromptu news conference and declared, “We believe the team is not performing to the level that we anticipated or we anticipated to carry out at, which’s something that we believe we jointly need to do a better task of delivering the item on the floor that we stated we would do at the start of this season.”

There is still a lot of time for the Knicks to shift their priorities to the important things that need to matter: completely focusing on the development of those young gamers. Until they do, nevertheless, an unsightly season will just continue to get uglier.

play

1: 40

Joel Embiid acquire a game-high 27 points and 17 rebounds while Ben Simmons includes 15 points and 8 assists as the 76 ers beat the Knicks 101-95

There is one style that has actually been consistently apparent about Philadelphia’s start to its season, and it was on display screen once again Friday, even in a halfhearted victory over an overmatched Knicks team. It’s been something Sixers coach Brett Brown has stated consistently, consisting of prior to Friday’s video game: The offense has to overtake the defense.

The numbers bear that out. The Sixers now have the NBA’s third-best protective performance, and are within a half-point of having the top-ranked unit. Offensively, however, Philadelphia ranks simply 18 th in the league.

” We simply really have to find our flow,” forward Tobias Harris said. “We need to move our bodies a bit more and just execute.

” Some games we do among the 3, or two of the 3. When it’s excellent, and we’re clicking, it looks real good. We’re not going to be best, but we have some strides to make at that end.”

It was always going to be an operate in development for the Sixers at that end of the court. Unlike almost every other team in the league, the Sixers are depending on size and strength to produce points, rather than spacing and shooting. It’s a mix that is going to need time to be figured out.

But there are signs that it will work. That starting 5, in the minimal minutes it has played together, has impressed, outscoring opponents by 21.3 points per 100 possessions. The fact that the group has appeared in just 9 of Philadelphia’s 19 video games– and for a total of 102 minutes– is a familiar advancement. The Sixers had comparable concerns getting their finest players on the floor together last season.

” I seem like we entered into an excellent circulation,” stated guard Ben Simmons, who had 15 points and eight assists Friday. “There’s ups and downs, which takes place, but we’re type of discovering it.”

There have actually been flashes of what the Sixers can be– like their opening night win versus the Celtics and last Saturday’s demolition of the Miami Heat, both can be found in Philadelphia. The 13 -6 record isn’t bad, either. There’s still much work to be done if the Sixers are going to be the team they hope to end up being.

The post New York, New York appeared first on Actu Trends.

[actutrends]

New York, New York

1: 20 AM ET

Tim Bontemps ESPN

New York City– Black Friday provided NBA fans in the Big Apple an uncommon treat: the possibility to take in two video games in one day.

In Between the Boston Celtics and Brooklyn Internet playing at Barclays Center on Friday afternoon and the Philadelphia 76 ers and New York City Knicks squaring off at Madison Square Garden on Friday night, fans might– if they chose– take in four of the five Atlantic Department teams merely by taking a fast subway ride.

We did simply that– and, at the same time, got a chance to take a picture look at all 4 of them as the NBA season is 20%total. Here’s what we saw:

In the middle of a timeout during the Celtics-Nets game, Kevin Durant and Kyrie Irving based on the court laughing and joking with one another

Regrettably for the Webs, though, they did so wearing match coats and slacks.

However while Durant, Irving and Caris LeVert continue to remain with injuries, Brooklyn made a 112-107 triumph over Boston thanks to standout showings from Spencer Dinwiddie and Jarrett Allen— the kind that allow the Webs to hope they can continue their recent hot streak once they begin to get their big names back on the court.

The Internet are now 6-2 without Irving after Friday’s win– a stretch throughout which Dinwiddie has taken on the obstacle of being the group’s lead playmaker with aplomb.

” Simply continuing to advance every year,” stated Dinwiddie, who had 32 points and 11 assists Friday and is balancing 24.5 points and 7.8 assists given that Irving left the lineup. “I was just attempting to strike a balance tonight in between death and scoring and determine my role as it continues to shift around when we get healthy and aren’t hurt.”

Dinwiddie has actually played together with Irving plenty so far this season, too– just as he did together with D’Angelo Russell last season– which will continue as soon as Irving returns. Dinwiddie’s size and length at 6-foot-6 make him a best complement to Irving.

Allen, however, will not be playing next to DeAndre Jordan, the guy he’s alternated time with this season– which is why his play throughout this streak, in which he’s averaged 15.6 points and 12.6 rebounds while shooting 72.5%from the floor, has the Nets so fired up about what lies ahead.

“[Nets coach] Kenny [Atkinson] challenged him in film one video game to not be as up and down, but to simply be up, and to dip into that level,” forward Garrett Temple informed ESPN. “‘ We see that you can and we require you to be at that level to be effective,’ and he’s taken that challenge head on and he’s been fantastic.

” I think he comprehends what he can do, and he’s stepped into that role. ‘I can be this dominant within and my group requires me to be dominant so I’m going to be dominant like that.'”

The Webs still have plenty to sort out. The offense will undoubtedly look various whenever Irving returns– which, after he went back to on-court work Friday, appears to be getting closer. LeVert’s return will come a couple weeks after that. As they wait for those guys to return, the Webs have to feel excellent about what they are seeing in their absence.

On the very first 2 possessions of the 2nd half of Celtics-Nets, Boston center Daniel Theis missed out on a brief runner in the lane, then saw Allen go right past him for an offensive rebound and a putback dunk.

Celtics coach Brad Stevens had actually had enough. Enes Kanter looked into the game for Theis 33 seconds into the third quarter, and Theis stayed anchored to the bench for the rest of the video game.

” He was available,” Stevens said when inquired about Theis after the game.

” We’ve discussed all of it year, we’re going to have a rotating center spot. Now that Enes is getting healthier, I believed that Enes was truly good in the first half, therefore we opted for Enes early.”

Later on, in referral to a concern about Allen, Stevens made his real sensations understood.

” I think we started 3 of the 4 halves we played in the last three days with a Jarrett Allen dunk,” Stevens said, “which is not a great way to begin with the Celtics’ [point] of view.”

Theis has actually been a significant part of why Boston has actually left to such a strong start, however his benching Friday was simply the most recent example of the game of musical chairs Stevens has actually been playing with his supporting cast all season, in an effort to find functional rotation pieces.

Up until now, it has been a mostly barren pursuit.

Of the players behind the team’s border stalwarts– Kemba Walker, Jaylen Brown, Jayson Tatum, Gordon Hayward and Marcus Smart— the one choice who has been functional is Brad Wanamaker, who has capably managed the team’s backup point guard minutes. However Grant Williams and Carsen Edwards— two of the group’s three novices drafted amongst the top 33 chooses in June– have struggled mightily. The third, Romeo Langford, made a 14- 2nd cameo Oct. 30 and hasn’t been seen in a game because. Semi Ojeleye, a third-year forward, stays an at-best inconsistent spot-up shooter on the perimeter.

The struggles by the rookies have actually stuck out. After going 0-for-2 against the Webs, Williams is now simply 12- for-49(245%) from the field– consisting of 0-for-21 from 3-point variety. There might not be an individual much better fit to handling such a slump, however, than Williams, who is equally both a bright character and a very positive one. That can do just so much.

” Sometimes, you simply miss them,” he said, describing his oh-fer streak from 3-point variety. “But eventually they’ll start falling, and I seem like they’ll fall when the group requires them, particularly. So I have actually got the utmost confidence in it to keep shooting them and let it fly.”

Edwards likewise isn’t shy. He likewise has struggled mightily. He is now 23- for-73(315%) on the season, and 14- for-43 from 3-point variety. More than half of his overall made baskets this season can be found in just 2 games, against the permeable defenses of Washington and Cleveland. Get those 2 video games and Edwards is shooting 20%(11- for-55) overall and 20.6%(7-for-34) from 3.

” It’s a tough modification,” Edwards said Friday. “I’m still trying to discover. At the end of the day, I’m just learning and trying to do the very best I can.”

The very same can be stated for all of Boston’s young gamers. And, at 13 -5, the Celtics are surpassing expectations. For a group that has goals of a deep playoff run, these final rotation areas all bear viewing.

Throughout a timeout in the 4th quarter at Madison Square Garden, the in-arena video camera revealed vocalist Mary J. Blige resting on celebrity row as her tune “Household Affair” shrieked through the arena’s speakers.

The Knicks’ season, nevertheless, hasn’t exactly been percolating.

The Knicks built up a 16- point first half lead Friday, only to watch it instantly evaporate after halftime. The far more talented Sixers, who looked totally unmotivated in the very first half, decided it was time to wake up and start playing, and went on to win 101-95

Losing a big result in the 76 ers for the second time in two weeks isn’t almost as befuddling as the haphazard method the Knicks are advancing through this season.

New york city is tied with the Atlanta Hawks for the worst record in the Eastern Conference at 4-15 It appears the team is still more focused on attempting to win than trying to see what it has in its young players. That is the only explanation for Kevin Knox, the No. 9 pick in 2015’s NBA draft, getting a DNP-CD Friday night.

” The flow of the game,” Knicks coach David Fizdale said later when asked why Knox didn’t play.

” But by no ways is Kevin buried. He’s going to need to combat his escape of it. I got a great deal of confidence that he will.”

There isn’t a ton of proof so far in his profession that Knox is going to be a good NBA gamer. He is shooting 38%from the field this season (though, to be reasonable, he’s also shooting that from 3-point variety, where it is a reputable mark). Whether there is proof or not should be irrelevant for a Knicks team that wasn’t anticipated to be competitive this season by anyone outside the organization.

The team’s goal must have been to learn what it has in Knox, Mitchell Robinson, RJ Barrett and Frank Ntilikina Absolutely nothing ought to obstruct of that– particularly after the dreadful start ought to have removed from the formula the faint concept that this group would be excellent.

However, in Fizdale’s defense, this is the position the group put him After a loss to the Cavaliers previously this month, group executives Steve Mills and Scott Perry– at the request of owner James Dolan– held an impromptu news conference and declared, “We believe the team is not performing to the level that we anticipated or we anticipated to carry out at, which’s something that we believe we jointly need to do a better task of delivering the item on the floor that we stated we would do at the start of this season.”

There is still a lot of time for the Knicks to shift their priorities to the important things that need to matter: completely focusing on the development of those young gamers. Until they do, nevertheless, an unsightly season will just continue to get uglier.

play

1: 40

Joel Embiid acquire a game-high 27 points and 17 rebounds while Ben Simmons includes 15 points and 8 assists as the 76 ers beat the Knicks 101-95

There is one style that has actually been consistently apparent about Philadelphia’s start to its season, and it was on display screen once again Friday, even in a halfhearted victory over an overmatched Knicks team. It’s been something Sixers coach Brett Brown has stated consistently, consisting of prior to Friday’s video game: The offense has to overtake the defense.

The numbers bear that out. The Sixers now have the NBA’s third-best protective performance, and are within a half-point of having the top-ranked unit. Offensively, however, Philadelphia ranks simply 18 th in the league.

” We simply really have to find our flow,” forward Tobias Harris said. “We need to move our bodies a bit more and just execute.

” Some games we do among the 3, or two of the 3. When it’s excellent, and we’re clicking, it looks real good. We’re not going to be best, but we have some strides to make at that end.”

It was always going to be an operate in development for the Sixers at that end of the court. Unlike almost every other team in the league, the Sixers are depending on size and strength to produce points, rather than spacing and shooting. It’s a mix that is going to need time to be figured out.

But there are signs that it will work. That starting 5, in the minimal minutes it has played together, has impressed, outscoring opponents by 21.3 points per 100 possessions. The fact that the group has appeared in just 9 of Philadelphia’s 19 video games– and for a total of 102 minutes– is a familiar advancement. The Sixers had comparable concerns getting their finest players on the floor together last season.

” I seem like we entered into an excellent circulation,” stated guard Ben Simmons, who had 15 points and eight assists Friday. “There’s ups and downs, which takes place, but we’re type of discovering it.”

There have actually been flashes of what the Sixers can be– like their opening night win versus the Celtics and last Saturday’s demolition of the Miami Heat, both can be found in Philadelphia. The 13 -6 record isn’t bad, either. There’s still much work to be done if the Sixers are going to be the team they hope to end up being.

The post New York, New York appeared first on Actu Trends.

[flauntpage]

Your Thursday Morning Roundup

Aaron Nola: Elite.

When the Phillies needed a win last night, he delivered. The ace pitched 7 1/3 shutout innings, allowing only four hits and a walk with seven strikeouts on 101 pitches as the Phillies shut out the Marlins 6-0.

The game felt like a win right from the start, as Cesar Hernandez hit a lead-off home run on the fourth pitch. Almost every Phillies starter had a hit, Nola included.

The only guy that didn’t was Carlos Santana, who went 0-for-5. His batting average dipped to .151 on the season. He’s currently projected to hit .228 for the rest of the season with 23 home runs. So a rebound is expected, but when?

Should Santana sit for a few games and hope that he can finally get going? Rhys Hoskins could get some reps at first base and Nick Williams could come out of manager purgatory to play some left field.

Scott Kingery did not play yesterday after taking a pitch to his elbow. He hopes to be back for the team’s series-opener against Washington on Friday.

The Phils are off today and will play those Nationals in a weekend series in the nation’s capital tomorrow night. Nick Pivetta will start on the mound.

The Roundup:

Baseball struggles, plenty of Sixers talk, and discussions about lawns. That’s pretty much the latest episode of Crossing Broadcast.

Let’s try this again: The Sixers return to action tonight. Game 2 against the Celtics tips off at 8:30 PM on TNT. Let the weird start times for this series commence.

Despite only hitting five out of 26 three-point attempts in Game 1, the Sixers want to shoot more 3s.

“I think schematically Boston’s always mindful of the three-point shot,” Brown said. “In some ways, they seem quite OK to let Joel (Embiid) get 40. They’re very mindful of the perimeter. When teams do that and they do it well, and Boston does do that well, at times Robert can be influenced if we don’t sort of help him with movement and movement as a team, and him be aware of blind defenders and those types of things.

“I give credit to Boston. I think there are some things that we can do and that I can do to help him more.”

Joel Embiid wants the Celtics to continue guarding him one-on-one. He feels unstoppable if that continues:

“I don’t think that’s disrespectful,” Embiid said, “because at the end of the day, when you look at the last game, I felt like I was in a zone where it kind of helped me. Since I came back, I didn’t find that rhythm offensively that I had months before that.

“That  game, I felt like it brought me back to the L.A. game. That dominant performance.”

Embiid also addressed why there wasn’t support for the team when The Process began 3-4 years ago.

This Dario Saric long-form piece is why the Homie is such a fan-favorite.

Fun fact: JJ Redick was planning on taking the GMAT, but the playoffs derailed those plans.

Sometimes, people write about Markelle Fultz and it’s useless.

Finally, what if the Sixers signed Kyle Lowry and drafted Jayson Tatum? Think about it.

The Eagles signed veteran wide receiver Markus Wheaton to bolster their wideout group. He’ll likely have to compete for a spot this season. They also reportedly signed QB Joe Callahan.

What have scouts said about the team’s draft picks?

The Eagles will also be given the John Wanamaker Athletic Award.

Grading the Flyers’ forwards as well as their defense and goaltenders.

Hopeful future franchise goaltender Carter Hart is working towards a WHL title.

Sounds like Union great Sebastien Le Toux will sign a ceremonial contract with the squad and retire as a member of the team, as Kevin Kinkead reports. Expect a press conference to occur later this month.

In other sports news, Jason Witten will officially retire and head to Monday Night Football.

In the NBA playoffs, the Utah Jazz defeated the Houston Rockets to even up their series at one game apiece.

In the Stanley Cup playoffs, Tampa Bay took a 2-1 series lead with a 4-1 win over Boston. Also, San Jose tied their series with Vegas at two games each with a 4-0 shutout win.

The Redskins continue to be a scummy franchise. And this also happened:

Eric Reid, Colin Kaepernick’s former teammate, has filed a collusion lawsuit of his own against the NFL.

Liverpool edged Roma on a 7-6 aggregate to move on to play Real Madrid in the Champions League Final May 26.

In the news, the two men that were arrested inside a local Starbucks settled with the city of Philadelphia for $1 each. They asked the city to spend $200,000 for a grant program for high school students that want to become entrepreneurs.

The Boy Scouts of America will change their name to scouts BSA after allowing girls to join the organization.

Shocker: Swedish meatballs are actually Turkish.

Your Thursday Morning Roundup published first on https://footballhighlightseurope.tumblr.com/

[bethestaryouareradio]

Mother’s Day History

Read May Newsletter: http://hosted.verticalresponse.com/672296/cb14aae516/288055965/bbd34d3431/

A Tribute to Mother’s Everywhere

A Message from our Founder, Cynthia Brian

“Of all of the gifts that life has to offer, a loving mother is the greatest of them all”  Anonymous

People often ask me if I can name my greatest accomplishment. Without hesitation I can truthfully answer that being a caring and dedicated Mom has been my most fervent joy and my most supreme achievement. Although I always strive to walk in the footsteps of my dear Mother, I will probably never alight to her superlative talents. Moms are special people. Jugglers, doctors, cooks, cleaners, carpoolers, teachers, disciplinarians, and architects of the futures of their children are just a few of their unique abilities. Although I believe Mother’s Day is every day, let’s all honor our Mothers this Mother's Day. Make a call, write a heartfelt poem, give a rose plant, or just show up and if you Mother is no longer of this earth, celebrate the memories. 

We hope you’ll join us this Saturday, May 13th at the 11th Annual Moraga Faire in Rheem where Be the Star You Are!® volunteers will be painting faces of tots to teens, sharing stories in the Reading Circle, and giving books to kids by authors Brooks Olbrys and Diana Zimmerman.  Meet our Express Yourself!™ radio hosts and reporters, buy a book or T-shirt for your Mom or other loved one, and pick up some home grown potpourri. Our gratitude once again to Michael VerBrugge Construction for making our booth possible!

BTSYA has a fresh new web site at www.BTSYA.com or www.BTSYA.org with thanks to our new professional web designer volunteer, Tim Barger of TimBarger.com. Tim was able to move our hundreds of book reviews to the new site and help keep the site easily navigational. He’ll be tweaking it in between his full time web design company and his devoted Daddy role to his three-month old daughter. If you need a fast, friendly, competent web designer and consultant, give Tim a holler. He’s terrific! 

Tim@TimBarger.com, 206-850-7668.

Enjoy this beautiful month of May. Check out my recent garden articles for tips on how to enjoy spring.

Sending love and light to every Mother and child this Mother’s Day!

Thanks for supporting Be the Star You Are!®

Cynthia Brian

Founder/Executive Director

Be the Star You Are!® 501 c3

http://www.BetheStarYouAre.org

Cynthia@BetheStarYouAre.org

PO Box 376

Moraga, California 94556

Moraga Faire This Satruday MAY 13th!!!

MEET OUR WEB DESIGNER, TIM BARGER

Tim Barger is assisting Be the Star You Are!® with updating our www.BTSYA.com website. He’s been a joy to work with and we highly recommend his expertise and talents. Contact him for your web needs!

Tim lives in Sultan, Washington with his wife Erin and their daughter, Winter.

He has a Bachelor's Degree in Game Art and Design and has been working in Web Design for over six years.

“I can quickly and efficiently create a clean, professional web design that you will be proud to have representing your business, at an affordable price.

Let me take care of your web design and management so you can get back to doing the things that matter the most to you.”

timbarger.com

tim@timbarger.com

206-850-7668

Volunteer Spotlight

SPOTLIGHT ON VOLUNTEER, MARIA WONG 

Maria Wong is a reporter and host on Express Yourself!™ Teen Radio. She is also our Book Review Coordinator and works on social media postings for Be the Star You Are!®.  Maria has recently been accepted to CAL Berkeley. 

“I am so excited to attend Cal and I am so thankful for all of your encouragement, positive energy, and opportunities you have given me these last two years! I do not know where I would be without the help of Express Yourself! and Be the Star you Are! So, thank you so much for everything!! “

INTERESTED IN BECOMING A RADIO REPORTER

Express Yourself Teen Radio is looking for talented and dedicated individuals to join our radio family of reporters. Young adults ages 13-30 are encouraged to apply. Email Cynthia@BetheStarYouAre.org for information. (Have on the air logo)

WHY MOTHER’S DAY?

By Karen Kitchel

 Mother’s Day is a holiday honoring motherhood that is observed in different forms throughout the world. Celebrations of mothers can be traced back to the ancient Greeks and Romans, who held festivals in honor of the mother goddesses Rhea and Cybele, but the real precedent for Mother’s Day is the early Christian festival known as “Mothering Sunday.” Once a major tradition in  parts of Europe, this celebration fell on the fourth Sunday in Lent and was originally seen as a time when the faithful would return to their “mother church”—the main church in the vicinity of their home—for a special service. Over time the Mothering Sunday tradition shifted into a more secular holiday, and children would present their mothers with flowers and other tokens of appreciation. 

The roots of the modern American Mother’s Day date back to the 19th century. In the years before the Civil War, Ann Reeves Jarvis of West Virginia helped start “Mothers’ Day Work Clubs” to teach local women how to properly care for their children.  In 1868,  Jarvis organized “Mothers’ Friendship Day,” at which mothers gathered with former Union and Confederate soldiers to promote reconciliation.

The official Mother’s Day holiday arose in the 1900s as a result of the efforts of Anna Jarvis, daughter of Ann Reeves Jarvis. Following her mother’s 1905 death, Anna Jarvis conceived of Mother’s Day as a way of honoring the sacrifices mothers made for their children. After gaining financial backing from a Philadelphia department store owner named John Wanamaker, in May 1908, she organized the first official Mother’s Day celebration at a Methodist church in Grafton, West Virginia. That same day also saw thousands of people attend a Mother’s Day event at one of Wanamaker’s retail stores in Philadelphia.

Following the success of her first Mother’s Day, Jarvis—who remained unmarried and childless her whole life—resolved to see her holiday added to the national calendar. Arguing that American holidays were biased toward male achievements, she started a massive letter writing campaign to newspapers and prominent politicians urging the adoption of a special day honoring motherhood. By 1912 many states, towns and churches had adopted Mother’s Day as an annual holiday, and Jarvis had established the Mother’s Day International Association to help promote her cause. Her persistence paid off in 1914 when President Woodrow Wilson signed a measure officially establishing the second Sunday in May as Mother’s Day.

Karen Kitchel is a Community Volunteer who is passionate about helping those who are homeless or disadvantaged.  Previously she served as President of Cheerful Givers, a nonprofit organization and Director of BI University at BI Worldwide.  She can be reached at karenkitchel@comcast.net

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[minnievirizarry]

How to Measure the Value of Social Media

ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Social media ROI is no different. What’s the value of a Like? How much return do you get from a Retweet? These are the types of questions that often come up when you’re trying to figure out how social pays off for your business.

However, those questions don’t speak to the true value of social. In order to figure out the real value of social media in your organization, you have to think as much about relational as you do about transactional.

Social ROI Isn’t Just Transactional

It’s not that a transactional approach to social media ROI is completely irrelevant. It’s very relevant. However, a lot of the value from social doesn’t show up immediately. For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion.

This is the way social media ROI is viewed through a traditional perspective:

A user clicks a link in your Tweet, then makes a purchase.

Unfortunately, that rarely happens. Social ROI looks more like this:

You build familiarity with a user through sharing multiple valuable social media posts. Over time they grow to know, like and trust you. Eventually, they might make a purchase. Or they share your content with a friend that makes a purchase. Or something you share gets picked up by an authority who sees it, shares it with their followers and you get exposure to a new audience.

The point is, social media ROI isn’t as cut and dry as you might think.

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. But the return you get from Facebook, Twitter, Instagram and other networks can be just as great, if not better than “traditional” marketing channels.

Social Impacts More Than Just Social

When you talk about the value of social media, you need to consider the value it brings to other aspects of your company as well. Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers.

The problem is some marketers aren’t sure how or where to start when it comes to proving the value of social. We think we can help with that.

First, you need to define your goals. What do you want to accomplish on social? Below are just a few examples:

Get more traffic

Build awareness

Capture leads or sales

Retain and serve current customers

Your goals may be a combination of these, or some we haven’t mentioned, and that’s fine too. The point is, social media ROI will look different depending on what you’re trying to accomplish. However, just because you didn’t state a goal doesn’t mean you’re not collecting some of the inherent benefits social media delivers to your business. Here’s a more in-depth look at how to determine social media ROI based on your goals:

Get More Traffic

With over 31% of all traffic now coming from social media, brands need to start making it a priority. Just three years ago, social only drove 22% of all traffic.

The takeaway here is consumers rely on social media to find content more than ever before. It’s representative of the way people consume information today vs 15 years ago. In a world where 62% of people get their their news from social media, your brand can’t afford to be nonexistent on Twitter, Facebook and other networks.

Social continues to prove it’s one of the most valuable traffic generators. Plus, one of the biggest advantages of driving traffic from social as opposed to other sources is the branding and awareness benefits you get along with it.

When people find your site through search or a paid ad, they may collect the information they want and completely forget about you. On social media, people can start following you with the tap of a button, which delivers long-term benefits and opportunities to re-engage with them again and again.

Once you’re able to get someone to follow your brand, you continue to share content with them on a regular basis. Instead of hoping and waiting for prospects or consumers to visit your website when they’re ready to buy, your brand will already be top of mind.

And to add to this, social media traffic becomes increasingly valuable over time. As your audience becomes more familiar with your brand, they’ll grow to trust you and be more inclined to purchase your offerings.

Social media is a way to introduce people to your brand and nurture them through providing helpful and educational content.

How to Find the Information in Sprout

Every article you share on Twitter, Facebook or LinkedIn from Sprout is automatically tracked. This allows you to see exactly where your traffic comes from when people click your links. It’s also broken down per network. You can access this report by connecting your Google Analytics account directly to our app.

Measure your improvements in social traffic over time and see how it corresponds with your business growth. You can use Sprout to generate reports and share learnings with others on your team.

Build Awareness

Social media is an excellent way to build awareness for your brand. With millions of active users spread across Facebook, Twitter, Instagram and other networks, the reach you get on social is amazing—and it’s more credible coming from a trusted source. That makes it the perfect platform to tell your brand story, which is a major driver of how consumers buy today.

People don’t just want to buy from companies because they have good products and services. They want to know what your brand stands for in addition to what it sells. In fact, 66% of consumers are willing to pay more for products and services from companies dedicated to social and environmental good.

Use social media to let people peek behind the curtain to understand more about your company, your culture and what you stand for. It doesn’t have to be a social cause, but people want to know who they’re buying from.

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs.

We've always believed we can achieve more together than we ever could on our own, but coming to #Detroit has got us collaborating in a whole new way. Inspired by the city’s motto, “Speramus meliora; resurget cineribus,” Together We Rise is a platform for Detroit’s creators to share their stories. We teamed up with @bedrockdetroit to create a 10-part video series in which 10 local innovators, artists, and entrepreneurs speak to the risks taken, the challenges overcome, and the dedication it takes to do what you love. | http://togetherwerise.city #TogetherWeRise #weworkdetroit

A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST

Plus, social media is where people tell their friends about their favorite products and brands. Two-thirds of Americans say they’re more likely to purchase a product after a friend or family member shared it on social media. So needless to say, it’s a great way to build awareness. But how do you track it?

How to Find the Information in Sprout

Start by identifying some keywords associated with your brand. This could be your company name, a branded hashtag or names of original products you sell.

Make sure you’re only using keywords and phrases specifically associated with your brand. For instance, Best Buy probably wouldn’t want to track “Dell keyboards” since it’s a phrase associated with other brands and companies. But Geek Squad is a branded term people are most likely using to refer to their brand, so that makes more sense for them to track.

Then, you can add these specific keywords into Sprout Twitter Listening Report to start tracking.

Sprout’s social media listening tools will allow you to see your brand’s share of voice for each keyword so you can track your growth over time.

A great tactic you can use to get a clearer picture of how your brand is growing on social is to create a branded hashtag. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram. They can monitor the usage of that hashtag from other users to get an idea of how much the awareness for their brand is growing.

This is also helpful on a campaign level. When you’re launching a new product, you’re likely doing a lot of promotion on various channels like radio, media outreach, digital advertising and others. If you have a branded hashtag to go along with your efforts, you can use social media to gauge the general census of your audience.

Being Present Where People Talk

Remember, people consume information and content from various channels, but social media is where they go to talk about it.

Few brands take advantage of this approach better than Netflix. The video streaming company often creates branded hashtags when promoting a new series or movie being added to their platform.

Shall we begin? #DeathNote pic.twitter.com/fEd12Gm32c

— Netflix US (@netflix) March 22, 2017

The hashtags help grow buzz and build anticipation for new releases. In turn, that leads to word of mouth advertising, media pickups and mentions from influencers. So not only does social make it easier to create multi-channel campaigns, but it also helps gauge the success of campaigns that involve various channels.

Drive Leads or Sales

We talked about how beneficial social media can be for driving traffic to your website. But once people arrive, the value starts to kick in even more because social media followers aren’t afraid to buy. In fact, our Q3 2016 Index report found that 57% of users are more likely to buy from a brand they follow on social media.

Start focusing on building a highly engaged audience on social media first, and profits are more likely to follow.

Not only are your social media followers more likely to buy, but they may also spend more. J.Crew found that their social media followers spend twice as much as their average customer.

How to Find the Information in Sprout

There’s a common misconception that it’s impossible to tie social media to revenue. However, with proper tracking and attribution, it’s very much possible.

We at Sprout Social created an entire guide on how to do it, which you can find here.

Retain Current Customers

What if there was a way for you to see exactly what your target audience or existing customers wanted from your brand? Not only that, but to also learn about what else they like outside of just the products and services you sell. How valuable would that information be to you? Very, right?

You can get this information and more from social media.

Your customers are constantly Tweeting about experiences they’ve had with your business and posting photos on Instagram with their favorite products. Our Q2 2016 Index found that social media was consumers’ No. 1 choice for seeking customer service. That’s right–your customers are using social media to talk directly to you, to resolve problems and create great experiences.

We’ve also seen an uptick in the number of people using social media to contact brands. Our data showed the number of messages sent to brands that require a response increased 18% between 2015-2016.

That makes social the perfect platform to not only gain customers, but to retain existing customers.

Not Only Value in New Customers

When marketers think about the value of social media, they generally think in terms of acquiring new customers. However, consider the value in keeping your existing customers vs the cost of acquiring new customers.

However, you need to beware. Before the days of social media, when customers were dissatisfied with your company they just stopped buying from you or told a neighbor. A select few might leave negative feedback on Yelp or other review sites, or attempt to reach out to explain what they don’t like about your company. But for the most part, you didn’t feel the consequences of a dissatisfied customer.

However, now consumers turn to social media to voice their issues before they officially close the door on doing business with you. That means you get a chance to make things right before losing a customer. And since it costs anywhere from five to 25 times as much to gain a new customer as it does to retain an existing one, it’s well worth your time to reply to Tweets and Facebook posts from dissatisfied customers.

Just as social media can be used to amplify your brand message, it can have the same effect on the negative experiences customers have with your company. When someone Tweets or posts a Facebook rant about how dissatisfied they are with your brand, it’s no longer private. They’re sharing that information with all their friends, family members and potentially anyone else online who sees it. One bad situation can easily turn into a PR nightmare.

How to Find the Information in Sprout

When your goal with social is to retain customers, one important metric to pay attention to is engagement. More specifically, you need to consider and track your average response rate (how many messages you receive that you actually respond to) and time (how long it takes your business to return a message received by a customer).

Both of these numbers can be tracked within Sprout’s Engagement Report.

If you have multiple people handling your replies on social, you can see their response time individually with our team report.

Slow response times or ignoring incoming messages altogether can lead to lost business. We found that while customers expect a response from brands within four hours, it takes companies an average of 10 hours to reply.

Here’s the biggest reason brands need to reply on social media. Nearly 30% of consumers whose messages to brands go ignored are more likely to switch to a competitor.

Remember, your customers are on social media whether you’re present or not. The question you need to ask is “can I afford to lose business by not being active on social?”

The Social Media ROI Puzzle Solved

The value of social media doesn’t have to be an elusive mystery your brand struggles to solve. Shift the way you think about how social benefits your company from a transactional viewpoint to more relational. You’ll get a much clearer picture of what social media ROI means to your brand and how to measure it.

This post How to Measure the Value of Social Media originally appeared on Sprout Social.

from SM Tips By Minnie http://sproutsocial.com/insights/social-media-value/

[hollyrosemassage]

ABSTRACT “I come up within the morning torn between the will to enhance the world and a need to benefit from the world. This makes it exhausting to plan the day”, E.B.White. INTRODUCTION: Now days, each profitable individual undergoes a significant downside on this world. That’s handle his skilled success with private and social success and strike the suitable chord between his life and his work. Success is taking its toll. Persons are within the mad race to attain something and all the pieces however at their very own peril. They make some huge cash and create comforts however finally lose their psychological peace. FOUR TYPES OF PEOPLE: There are 4 classes of individuals – Administrators, Thinkers, Socializers and Relaters. The Administrators’ kind of individuals is job oriented and directs the issues to be finished and is extremely energetic. They care least for sentiments and are exhausting core doers and push forward regardless of odds. They obtain rather a lot of their life and sadly on the finish there will likely be nobody to have a good time their success as they not often socialized with others and by no means made associates. They all the time stay alone proper from the start to the top. The second class of the individuals is Thinkers. This type of individuals learn rather a lot, has an eye fixed for element and all the time thinks rather a lot and is of much less directorial tendencies and least of socializing expertise. They have a tendency to grow to be philosophers, nice thinkers on the earth. They don’t prefer to be disturbed and are snug in pondering alone all the time about their chosen subject of life. The third class of individuals is Socializers and is celebration animals. They’re much less of job oriented much less of thinkers and take the roles and duties flippantly and take into consideration all the time having fun with in shifting in teams. They prefer to attend events and make associates. They all the time get pleasure from shifting with individuals and partying. The Richard Branson of Virginia group, UK is a celebration animal. He spends appreciable period of time in attending events. Vijay Mallya of UB group in India can also be a celebration animal and is a media savvy. He all the time likes to be targeted and is all the time on the heart of attraction. The fourth class of individuals is Relaters and they’re much less of directorial, least of thinkers, common of socializing and predominant in networking and constructing relations. Each particular person has all of the 4 dimensions of a persona and the standard or trait that’s predominant is categorized. This evaluation will certainly assist individuals in managing work life stability retaining their tastes and temperaments in view. DIVISION OF 24 HOURS: God gifted 24 hours a day equally for all individuals. Find out how to make the most of the dear time is 1,000,000 greenback query. A mean particular person spends eight hours for sleeping, eight hours for work and eight hours for different routine and common actions. There shouldn’t be any adjustment in sleeping time as physique wants relaxation and to get recharged for the remainder of the time. Folks spend lot of time from commuting from residence to work place and again. If efforts are made to maintain the residence as shut as to the work place, the time could be saved in addition to the pressure and stress could be minimized. The time so saved could be utilized both in the direction of recreation or pursuing hobbies. John Wanamaker mentioned, “Individuals who cannot make time for recreation are obliged ultimately to make time for sickness”. GUJARATI CULTURE: Gujaratis in India work very exhausting and as soon as in every week they’ve the tradition to dine out. They don’t combine enterprise life with private life and they’re usually profitable in separating the each. The chunk of entrepreneurs has come from Gujarati group. They’ve aptitude for enterprise and work with lot of dedication, self-discipline and willpower. However as soon as in every week they go exterior with household and spend their private and social life. Equally most of them take periodical holidays from the work and revel in their life. IT SECTOR IN INDIA: Info Expertise (IT) sector in India is doing superb. There are extra job alternatives as a result of IT increase. Simply after the completion like B.Tech and MCA (engineering graduates and laptop submit graduates), the candidates are getting jobs. The pay and perks are encouraging. However the work life is extremely difficult and extremely demanding. There are a lot of pulls and pressures through the work life. There are too many commitments and deadlines and there are an excessive amount of of unpredictable peaks and troughs through the course of the working time. All these items make the work as a busy exercise and a strenuous one. Sitting in entrance the pc methods is resulting in creating stiff neck issues, dry eyes, irritation, lack of curiosity in the direction of sexual actions, again pains and so on., It appears to be like like having all the pieces however shedding so many issues associated to well being and recreation. Nevertheless, there’s a silver lining. The IT firms are realizing the perils of working lengthy hours. All of it appears to be like that workers are contributing their finest however once we have a look at qualitatively the outcomes are poor. What’s finally important is the qualitative not quantitative productiveness. So through the working hours itself just a few firms are offering time to do meditation in order that the staff can regain their misplaced energies and work energetically. Intermittently, breaks are offered to workers for recouping their energies. Weekend events are performed to take time without work and to unwind and to recharge for the next working day. Periodically cultural applications are organized to make the staff joyful and really feel snug. It’s on the features the staff neglect the discrimination of their ranks and cadres and likewise neglect the variations, if any, of their work life and are available beneath one platform within the identify of cultural applications. Within the western international locations and plenty of different international locations, there may be 5 day week. Folks work very exhausting as much as 5 days and take a weekend break and spend their private and social life with ecstasy. We now have come to the world to attain one thing and to contribute one thing that does imply sacrificing our private lives for the sake life. Nobody ought to remorse on the final leg of life for not having spent private life satisfactorily. There shouldn’t be any regrets on the finish of the life both not having spent private, social or skilled life. TOOLS FOR BETTER WORK-LIFE BALANCE: “In case you are shedding your leisure, look out; you could be shedding your soul”, Logan P.Smith. Efforts needs to be made to not combine up private life with skilled life. There shouldn’t be an encroachment. If private life is paid extra consideration the skilled life will get disturbed and consequently shedding the job and revenue. Then again, if the skilled life is paid extra consideration, the private life is adversely affected ensuing into greater stress ranges. On this context, it’s aptly mentioned, “I’ve extra to do than anybody else; I am unable to probably do all the pieces through the day. I usually find yourself taking work dwelling with me”. It’s a nicely admitted truth that cash shouldn’t be all the pieces. Cash is important for survival and for having comforts however an excessive amount of emphasis on cash is like shedding a lot for thus little. Plan and execute your duties as per your schedule to keep away from any stress. And likewise anticipate the possible issues which are prone to come up and should create tensions. You have to be able to low cost any exterior threats that may not be anticipated however could be anticipated. Such issues will divert the routine work thereby getting deviated. Other than the routine duties different duties will pile up thereby deviating from the routine plan of action ensuing into stress and burn out. Inner threats could be anticipated and anticipated and people could be managed and minimized simply. All the time have a look at the quantity of investments which are put in and the possible returns that may be generated. When the returns are greater than the investments and that too when it doesn’t have an effect on our private well being then the work could be proceeded. There’s nothing like false status whereas enterprise the duties as few males discover it troublesome to get out social stigmas like ‘I am unable to do that’. Flex time as an idea is broadly utilized within the company world. It permits the staff to work the stipulated hours both at a stretch or in a piecemeal method. Particularly when each the spouse and husband are working the flextime helps in proper division of work from home. Each day, finances your time correctly by allocating for private life, skilled life and social life. It’s essential to strictly demarcate all of the actions as per schedule and comply with accordingly. Multitasking is the buzzword on the company world. However it’s resulting in so many issues and implications. Do not need all priorities at a time. Reduce down superfluous duties. Prioritize and plan the duties correctly. Discover out the passionate areas and actions that curiosity you. And pursue the identical as much as the hilt. Since you’re having fun with what you’re doing you’ll not get stressed. Achievement and pleasure are two sides of the identical coin. Attempt to strike the suitable stability between the each in order to guide a clean, profitable and comfy life. Domesticate optimistic angle, inculcate coping expertise and pursue inventive hobbies and pursuits to keep up the suitable stability between the work and life. It’s fascinating to hit fitness center or for a stroll to beat common work associated stress. Pursing hobbies like swimming, video games and different actions often relieve stress and enthuse the person with contemporary power. Going for meditation additionally helps. Analysis reveals that “American employees common roughly ten paid holidays per yr whereas British employees common twenty 5 holidays and German workers thirty. People work twelve weeks extra a yr in complete hours than Europeans”. Enhancing paid holidays will assist workers to be safer financially. They’ll avail paid leaves and go for holidaying for unwinding. Many corporates supplies paid depart as soon as in a yr with free touring allowances to their workers. Each day make a behavior to spend a couple of minutes in a serene and silent place by closing your eyes. On this state of affairs, you neither hear something nor do you see something. Because of this, you’ll be able to instantly consolidate and create contemporary energies. CONCLUSION: Life could be very quick and allow us to make it candy. Placing the suitable stability amongst the private life, skilled life and social life is important. To sum up within the phrases of Theodore Roosevelt, “While you play, play exhausting; whenever you work, do not play in any respect”. T H E E N D Bradford Massage Therapy | Holly Rose Massage Swedish MassageSports MassageDeep Tissue MassagePrenatal MassageAromatherapyTrigger Point Therapy The post How to Maintain Work-life Balance? appeared first on Holly Rose Massage. http://ift.tt/2fBSloa