#also for people who can’t afford education etc the internet is of course amazing for making that more accessible

[sscrambledmeggss]

as an avid math sucker, i think we have to drop the “when am i going to use this ever” approach to education, because i’m already seeing people use this argument to discredit education and claim the internet is a more viable source of education 😕

[godsfeet4-blog]

Stay at home mom vs. working mom

I don’t understand the discord between working moms and stay at home moms. As somebody who is worked full-time, part-time and not at all, I feel that I have the duty to weigh in. I think her biggest issue is a basic human issue. If we haven’t experienced it we don’t truly understand each other. I’m going to attempt to rectify that.

my main point is that I don’t think either situation is harder or easier than the other. I think they’re both equally hard and rewarding.

To the working moms: I think the biggest issue I seem to understand is that working moms seem to think that stay at home moms do all the same things that working moms do but they have more time. I don’t believe that that is the case. I think what working moms forget is that the stay at home mom has people living in her house all day. So when the kids are at day care, a relative’s care, A friend’s care, whatever, the stay at home mom’s children are in the house all day long. That means more mess. That means more food. That means cleaning up the mess and the food. That means creating a mess with your kids. There are no other childcare options for a stay home mom, aside from random ones because there’s no set childcare schedule. So the stay at home mom will usually take her kids everywhere, shopping, outings, doctors appointments, whatever you can think of. This makes things take a lot longer. Also because she has more time I assume, like me, she feels the need to utilize that in a way to benefit the kids. That means more learning activities, art, family outings, etc. This of course takes time. Also because assuming she’s a stay-at-home mom because her husband is working, she probably takes on responsibilities that she normally wouldn’t if it was a dual working situation. That means cutting the grass, painting, fixing things, etc. yes there’s more time in the day for a stay at home mom. But they tend to get more home related things done because of that extra time. Stay at home moms just have the extra ability to tackle those extra projects and get those things done that a working mom just honestly doesn’t have time for. And provided a typical working mother’s relationship was like mine, my husband was a lot more helpful around the house when I was working. Because it took the two of us to make sure everything was running smoothly. As a stay home mom, my husband does significantly less around the house because he works and I don’t.

Another major point is that when a working mom gets home from work she has to cram all the stuff she needs to get done in a few short hours. What I don’t think working moms understand is that a stay at home mom does not clock out at 5 o'clock. She still needs to make dinner, clean up dinner, do homework, take the kids to activities, etc. for me, nighttime is very busy because I can’t tackle all the things that weren’t really easy, or possible, with no one to watch the kids as I do them. Grant it, this is getting significantly easier as my children are getting older.

Another thing is that stay at home moms do not get sick days. Working moms tend to have childcare in place. So if they get sick they can still take them to childcare. It is not the case with the stay at home moms. If she has a doctors appointment, illness, business trip whatever there’s somebody to take her kids if she needs it. The only way that I get a sick day is if I’m literally throwing up. And even that’s debatable depending on my when I last threw up.

I think another thing that working moms may not understand, and this is very personal for me, is that I try very hard to make sure my house is relatively not disgusting. I also try to make sure that my kids are happy and have had fun, I also try to make sure they’re educated and have done real work. And there are days, many of them unfortunately, where I feel that my house is a mess and my kids of been ignored. I don’t know how it happens and I sometimes feel like a failure.

To the stay at home moms: I think the biggest thing I hear or see on the Internet regarding working mothers is that they care about their careers more so than the children. I would have to disagree and suggest that this is not the case. There’s no reason why a working woman cannot care about her family and career equally. And I have to assume that the reason she cares about her career is that it helps provide for her family. Yes she may not be available to volunteer at school or take her kids to playgrounds in the day, but it is amazing what great quality time can be spent with the kid when you come home from work after dinner. It’s not about the quantity of time but about the quality of time. I look back on my life and I think about all the quality time spent with my oldest while I was working full-time. I think my time with him was better because I appreciated it more. Every evening there was some sort of fantastic quality time spent with him. Now that I’m a stay at home mom and have two kids it is significantly more difficult but also I spend all day with them and do things here and there but it’s not this great undivided attention I used to give my oldest when I was working full-time after dinner. Granted this could just be me and my personal experience but I did not work full-time with two kids so it’s all I have.

Also working moms have to make sure that their kids are prepared for the next day. That means that everything they have to do has to be done at night and most likely after the kids are asleep. If there’s baby food that has to be made she literally has to spend all night making it because she only has a few hours to do it. If there are cupcakes to be made for a party, she has to do during her precious hours when should be doing laundry or eating dinner. All the homework has to be done and checked in a tiny amount of time. Sporting events still need to be attended to. She has to worry about finding rides to the sporting events if necessary. And a way to still be there so her children know she cares even though she’s expected to complete a huge project at work and honestly can’t do both.

The working mom misses her children terribly. But instead of getting to spend the extra time with her kids she has to run around going grocery shopping, picking up prescriptions, doing all the things that she just does not have time to do. Her choice is between doing all those things and having no time to spend with a charger in the week we’re doing all those things and having no time to spend with her children during the week or saving it and doing it all on the weekend and missing family time then. But she makes that choice because she wants to set an example of being a strong woman for her children. She makes that choice because she wants a good career and she deserves it. She makes it because she wants to provide thing for her children, for whatever reason she wants really.

The working mom (especially new ones) grapples with the fact that her work may not be worth missing out on the very precious few years that her children are young and home all the time. The working mom will work all day and then rush to a sporting event or a scout event or something that she volunteers at because she wants to be involved in your kids life even though she literally does not have the time to do it. The working mom somehow makes time to spend quality time with her children and coach things, and being involved in things, and volunteer for things even though it’s nearly impossible. The working mom feels guilt for allowing somebody else to raise her children for “her career”. And I quote that because it is not her career. It is a career that will give her family a better life financially. Money is not everything, but if my mom did not work she would not have been able to afford college and I would be sitting here in crippling debt and not be able to afford the life I have provides for my children.

That working mom has to leave her fears and her anger at the door. She comes home from a crappy day at work and has to deal with that. She knows her time is precious and feels bad that she doesn’t have enough of it. What she doesn’t realizes that quality is more important than quantity. That mom is partially jealous of the fact that her career is necessary to maintain the family’s lifestyle. If she left it it would be a detriment to the family. Financially. But if she kept it it’s detrimental to her natural instincts as a mother. To care for her young. And she makes the best choice for her family. And she is judged by it and that isn’t there.

The working mom they also make her own baby food, but she has to spend all night ignoring her children just so she can do it so they can be more healthy. That working mom will still have to wake up all hours of the night to feed her child, but will not get to sleep in the baby sleeps because she will be at work.

I don’t think stay at home moms understand how difficult it is to be mentally drained at work and then come home and be expected to be a Siri typical woman. One who cooks, one who cares for her child, one who has the schedule completely planned out, etc. I don’t think that stay at home moms realize that the working mom still wants to do all the things but just can’t.

The worst part about this is that women are not able to act like their family is important to them. They have to be ready to go at work, punctual, with vomit on their shirt that they definitely better hide because god forbid there’s a sign of children.

When I was working, I tried to give all my time to my child. I also tried to make sure my house still looked not shitty. I felt like a failure because I could do neither. There was a stranger raising my child. I was not afforded the opportunity to have family members care for my child. Even though it was great, it was still very difficult for me. At that point my life I only had one child. I could not imagine trying to get one child on the bus while the other was screaming because one wanted milk, and then I had to be professional and pretend I did not have kids in 15 minutes.

Let us all remember that we are all moms. And all we are doing is making the best decisions for our family and our children. Stop judging one another’s decision because the point of being a feminist and the point of being a woman is that we get to make our own decisions. I know I was not eloquent and honestly I’ve been using voice to text because every time I try to write this it gets deleted. And I would love for comments be them negative or positive on the subject. But let us actually be respectful of one another and respect each other’s decisions and realize that in the grand scheme of things are we are trying to do is best for our families. Also let it be known I am writing this in the woman man situation I’m not ignoring the other situations but I cannot address them because I don’t have that experience.

[tverstatemedicaluniversity-blog]

Tver State Medical University (TSMU), a leading and one of the top medical universities in Russia, has helped hundreds of students in pursuing their dream of becoming doctors. Sometimes, just missing an entrance exam by one or two marks or the high fees of medical universities becomes obstacles in medical aspirants’ ways of becoming a doctor. We take proud in removing those obstacles by providing to students from all around the world and giving them an opportunity to study MBBS in Russia without any entrance examination and at affordable fees. Stories of our students and the reasons why they chose Tver State Medical University (TSMU) are an inspiration for the doctors of the future. In this video, you will hear the inspiring stories of two of our amazing students, who are now doctors! Here is the edited excerpts: “I studied in Tver (State) Medical University. I passed in 2000. It’s been a wonderful experience in Tver to study medical education. Then I went to USA and I did my residency in Internal Medicine and… I’m… happy with it. I was really fortunate to get education from Russia.” “Tver State Medical University is the best medical university all around the Russia. The main reason behind this that I choose the Tver State Medical University is that I found on the internet that it is WHO recognized, MCI recognized and also DCI (Dental Council of India) recognized, for the dental people. So, first of all, it’s very difficult for Indians to clear AIPMT as we all know because of the reservation system. It’s very difficult. It’s not very easy that we score so high and we will get the government colleges and as we know if we take the private colleges in India, there are so high fees over there that we can’t afford it. Of course, everybody can’t afford it. We’re from middle class families and over here in Russia, we get opportunity to do the MBBS over here without any extra expenses.” ***** Tver State Medical University (TSMU) is one of the leading medical universities in Russia offering MBBS program in Russia to students from all around the world. Established in 1936, the University is more than 80 years old and for students who are looking for medical education abroad and medical education in Russia, Tver State Medical University has become one of the finest options. More than 5000 students have already achieved their dreams of becoming a doctor with MBBS in Russia at TSMU, and now the Tver State Medical University Alumni can be seen worldwide. Medical graduates of TSMU are practicing in USA, Canada, India and other countries globally. Tver State Medical University continuously rank in the list of Top Medical Universities in Russia and has affiliations with various medical hospitals to provide the best possible clinical experiences alongside MBBS from Russia. As per WHO International rating, Tver State Medical University takes 23rd place in the world and 3rd for MBBS in Russia and medical studies for foreign students! TSMU is well-recognized, listed in WDOMS and certified by ECFMG. MBBS degree of Tver State Medical University is recognized in Canada, USA, India, Russia and other countries as well. After medical graduation from Tver State Medical University, students can practice in the country of their choice subject to the qualification of country-specific screening test like USMLE in USA. Why Tver State Medical University  Global Recognition  6-Year world-class MBBS Program  World-class medical facilities  World-wide network of 5000+ medical professionals  Consistently listed in Top medical universities in Russia  Bilingual medium of instruction: English and Russian  Top-notch faculty with highly specialized expertise and experience  4700+ medical students call TSMU their home  Best-in-class clinical rotations and experiences  Recognized by the UN agencies for health care and education  State-of-the-art education infrastructure and accommodation facilities  Affordable fees - No “donation” required    Low cost of living in Russia  Simple One-Window Admission Process  Russian Lifestyle ensures holistic development  Intercollege competition for sports, cultural activities, drama, debate, etc.  Become exceptional doctors! ***** Connect with Tver State Medical University Twitter: http://bit.ly/TSMUtwitter YouTube: http://bit.ly/TSMUyoutube

[sandracarron331-blog]

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[rmil2k]

Create a Feel-Good Facebook Ads Funnel for Your Course or eBook

Long before I could even begin to define a Facebook ads funnel, from the moment my first $3 sale showed up in my eCommerce dashboard for an eBook I’d written out of pure necessity (to help potential clients plan their brand fully before I started working on their website), I was amazed at the magic/science of someone who doesn’t know you one day, purchasing from you and passionately sharing your stuff all over the web the next day.

I made up my mind to get a Ph.D. where I could research the factors that go into the purchasing decisions of consumers buying from infopreneurs, influencers, and “authorities” online. Still working on that whole Ph.D. thing, but until that time, I have some 80% nerdy, 20% hip, but 100% mind-blowing examples and trainings for you if you want to start selling your programs, services, or digital products online . . . on autopilot . . . while remaining very human and in touch with the people you are serving.

We’re gonna get into actual funnel examples, and so much more . . . you’re ready, right? Oh, and I told you about the free case studies and masterclasses to help you learn Facebook ads from scratch, right? More on that later. And more on these mysterious sheets in a second.

First, it’s time to briefly review what a funnel is and why I go through an intense period every 2 years or so where I desperately try to think of a different name for “funnels” because of the way people abuse, misuse, overuse, etc. the term.

What is a funnel, really?

A funnel is simply one or more of your ideal audience members being drawn in by an amazing resource or gift you offer, then being taken through a series of content pieces you’ve created, in which each piece is meant to: (1) educate and motivate your audience to act on something helpful to them, and (2) accomplish a specific brand goal for you.

My belief is that even though your funnel may have one general goal, the most feel-good, customer-centric, and sensitive funnels are ones that are highly valuable even if someone doesn’t purchase anything and/or ones that have a few stop-off points for people just in case your end goal is not what they need.

Which is why I’m always trying to rename “funnel” . . . people in the online marketing space seem to love to abuse the word . . . by offering little value, lots of pressure, and only high price point resources. Funnels don’t have to be ridiculous. They can be some of the most amazing experiences for your audience . . . something that you get thank you emails and fire emoji tweets about.

Back to the point of this article . . .

Let’s get to an example funnel, eh?

We can take the example of my totally real friend (I didn’t make him up or anything) named Theo to illustrate extremely helpful funnels. In this content series, Theo is not only selling his $35 guide to being a digital nomad in Playa del Carmen, but he is also dishing out essential, valuable information for people who might only need a few additional details or for people who can’t yet afford his book.

That funnel looks super sexy and helpful, right?

But you may have noticed a very key thing is missing. “Traffic” as the marketers say. Humans as I like to call them. How are human-actual-people going to become aware of Theo’s amazing free video on “A day in the life of a digital nomad in Playa del Carmen” to begin with?

Getting people to the start of your funnel . . .

There are countless ways someone can become aware of Theo’s video (or his free checklist, or his workshop, or whatever he chooses to share):

Theo might share a link to his video in a Facebook Group for digital nomads that he’s a part of

Theo might share his link on Instagram

Someone might tweet out about Theo’s video/resource

People could find his video from a pin on Pinterest or a Facebook Live video

. . . and so on

BUT. How can Theo create a consistent stream of the right kind of people landing on his resources? People who are interested in travel, digital nomading, living abroad, doing freelance work on the Internet, etc.?

One seriously epic way is to invest a little time learning how to target, and scale with, Facebook ads.

And I have some seriously cool examples for you in this article. But first, know this: I used to be so epically scared of Facebook ads. I was 100% sure (in my state of ignorance) that they were going to waste my time and money.

Then I started paying attention to various friends of mine online. Like Aby Moore, second from the right in the image below—she drove hundreds of dollars in sales on a workbook from $130 in Facebook ad spend. Or like the amazing Kimra Luna, on the left below—her love affair with Facebook ads started when she spent $400 and got 1000 people signed up for her first business webinar. P.S. The thing all these screenshots have in common is the fact that they’re all case studies and masterclasses you can access in Social Ads School.

I watched how my friend (and former client) Courtney Sanders absolutely blew up online—the good way—with Facebook ads funnels like the ones she shares in Social Ads School. She didn’t start testing out thousands of dollars. She started testing out a $100 ad spend and getting back $196 in sales of a 7-day challenge—as she explains in the slide towards the left above.

And of course, I’ve been watching two people I admire a ton, Verick Wayne (my friend since undergrad)—as he got more and more passionate about Instagram and Facebook and paved the way for me to use them more effectively, and Andrew Hubbard—a genius Facebook ads strategist who works with course sellers, event hosts, and more.

And after all these examples and lessons, I decided to give Facebook ads a serious try. The results have been kinda magical, and today I want to be a ShareBear and share as much as possible with you.

Facebook ads funnels aren’t scary, and they can be totally human and warm.

Over the next few articles on this site, we’re going to get into four super clutch examples based on four pretty common product/business models that you might be pursuing or considering. These are the same four “tracks” or “streams” used in Social Ads School, so that you can find the sessions most relevant to your business (but of course you can always watch all 30 sessions).

You may be selling:

Courses and eBooks

1-on-1 services like consulting and freelancing

Masterminds or group coaching programs

Tickets to live and virtual events

We’re going to take some examples from a book I created on funnels, example avatars—one for each of the product models above—and trace out a full, epic, profitable funnel that starts with a targeted Facebook ad. Today we’re starting with Facebook ads funnels specifically for course creators or book sellers.

How to Create a Facebook Ads Funnel to Sell Your Course or eBook on Autopilot

Let’s revisit this Theo character from one of my books. Remember . . . he is selling a digital guide (eBook and an accompanying video or two) on living and working internationally in Playa del Carmen, Mexico.

Step 1: Create a Compelling Offer to Start off Your Facebook Ads Funnel

Theo might start with a simple Facebook ad that he targets at anyone who has similar habits (on Facebook) to his website visitors—he can do this by installing a piece of code on his site (a Facebook pixel) and then creating a “lookalike” audience in his Facebook ads account.

In addition to the fact that the people he targets “look like” people who already visit his website, he might also make a condition of his ad that it’s only shown to people who also like a popular digital nomad Facebook page, are between the ages of 23 – 38, and use Gmail as their primary email provider.

His Facebook ad can be a simple 90-second video (maybe where he’s simply holding his phone on a selfie stick and walking around key spots in his city during the day—with good light—sharing 2 or 3 key tips about being a digital nomad).

His video ad can direct people to a landing page on his website where they can sign up (with their name and email address) for two more videos in his series—one that explains the ways you can make money as a digital nomad and one that explains the basics of living internationally.

Pro tip: Theo can use the “thank you” page after people sign up for his free videos to lightly (or fully and directly) mention the $35 guide he sells. This can help sales trickle in immediately and pay for his Facebook ads. But, since he’s still giving free value, it won’t turn off most (reasonable) people to get a special offer of an affordable digital guide.

Personal story side note: I’ve used this “redirect to special offer” method before to drive over $10,000 in sales of an online course immediately after people signed up for a free workshop series. It’s also a method that Tamra Floyd, Courtney Sanders, and Claire Pelletreau use often and show you how to work during Social Ads School.

Step 2: Follow Up with a Reminder and Some Helpful Info/Resources

Since Theo recently collected people’s email addresses, he can send a follow-up email, 3 days after they initially signed up for his list, re-linking to the videos (in case his subscribers missed them), and giving some new, relevant information to his audience.

^^In this email, Theo is combatting a common objection/fear he hears about moving abroad through a well-researched government report on the low crime rates in the city he lives in. He’s also giving people a chance to check out a free podcast series he created with some amazing fellow digital nomads, or to join his free Facebook group and/or buy his $35 guide.

Personal story side note: Theo’s funnel is very similar to how I’ve sold a graphic design course in the past. Facebook ad >> to workshop >> to helpful email chain with more videos/info >> to purchase. The course was priced at $175, and even though only a small percentage of people purchased it, it was enough to pay for the ads and make a nice profit.

Oh, and: If you want some case studies and masterclasses that talk about selling digital courses and eBooks using Facebook ads, check out the sessions in Social Ads School by Melyssa Griffin, Kimra Luna, and Aby Moore, among others.

Step 3: Re-Target People on Facebook AND Send Another Educational/Motivational Email

Here’s where some next level cool stuff comes in. You may or may not know that most entrepreneurs and businesses online are getting open rates on their emails between 17% and 25%. No, I’m serious. Check out this report (updated in 2017) by MailChimp.

That means that for every 100 people you send your emails to, 80 of them don’t open it. That’s serious.

But, it’s not the end of the world. There are almost 2 billion people on Facebook, so it’s a good bet that a lot (if not all) of your ideal audience members are on Facebook.

So, instead of relying solely on email to deliver your funnel (let’s say it goes out to 1000 people one month . . . you want more than 170 or 200 people getting it, right?) . . . why not add a Facebook ad into your funnel?

You’re increasing the chances that the right person will see your content at the right time. So, let’s look at what Theo does and see if it can give you some ideas.

We know that Theo already had people landing on a “thank you” page on his site after they signed up for his video series that they learned about through his Facebook ad (and/or some other means—he can always share his series using free methods as well).

Let’s call that thank you page http://ift.tt/2f54Qdy. Someone would have only landed there if they’d signed up for his series.

Theo can go inside his Facebook ads account and now create an audience (basically, a group of people to show ads to) that will only include people who’ve seen that specific page on his site . . . so the audience consists only of people who signed up for his offer.

And here’s where he goes NEXT LEVEL.

Theo can create that audience out of people who’ve been on that page at least 3 days ago, but no longer than 10 days ago. Or whatever numbers he chooses. Why would he do this?

If he knows he’s about to spend money to show an ad to people in his funnel, why not make sure they signed up for his resource at least 3 days ago (meaning they’ve had time to watch the videos and “warm up” to Theo) but not longer than 10 days ago (so he can keep the audience relevant and fresh—someone may not remember him from 33 days ago or may not be as concerned about the topic anymore).

He (and you and I) can essentially then spend money on just the people who have already shown a high level of interest in what we’re talking about. And because of the way Facebook “Audiences” work, people will automatically be added and removed from the group of people we’re showing ads to based on the conditions we set up.

So on Day 11 after signing up for Theo’s resource and landing on his “video” page, that person will no longer be shown the ad for the second piece of the funnel (let’s say piece #2 is a case study). If they haven’t taken advantage of it by then, why spend money trying to make them? Also, Theo can add a condition that this audience he’s showing an ad to on days 3 – 10 doesn’t include anyone who has already visited the case study’s landing page.

#Brilliant.

So to summarize, 2 – 5 days after someone initially signs up for a resource from you, you can start targeting them with an ad that takes them to the next content piece in your funnel. Simultaneously, you can schedule another email that also takes them to the next piece in your funnel. Adding in the *hopefully* high-converting ad to your email plan will increase the number of people who actually see your next funnel piece.

Step 4: Continue to Use a Combination of the Custom Audience “Hack” in Step 3, and Funnel Emails Spaced a Few Days Apart, to Deliver a Few More Resources

Remember, Theo still has a blog post on how to get great Internet speeds in Playa, his own case study of how he lives and works for under $1500/month, and a lesson on getting the proper visas and permits to stay legally in Mexico.

He can choose to create an ad for some, none, or all of his remaining funnel content pieces (videos, articles, podcast episodes, and more)—pieces that always link or invite people to purchase his guide or a different resource/course he sells. And, he can definitely, for free, create an email to go out every few days for the rest of his funnel content.

If he’s using email software like ConvertKit (the one I use), then as soon as someone buys his guide, he can make sure they stop receiving funnel emails to promote the guide—all of this is done “automagically” with no extra work from Theo after he initially sets up the action/reaction in ConvertKit.

And that my human friend, is how someone can use Facebook ads to sell a course or eBook on “autopilot.” Cool, right? Want more examples like this? Make sure you are:

Signed up for business notes (emails) from me—you can do that at the top of this site

Signed up for Social Ads School—it includes 30 masterclasses and case studies to help you grow your business with Facebook ads and smart funnels

I’ll see you super soon for Part 2 of this series. Excited? Leave a comment below with a funnel idea you have for your own content (no matter how rough an idea) and on September 10 at 7 p.m. Eastern, I’ll pick one person to send $130 in ads budget to. Why $130? Because that’s the amount my friend Aby used in her Social Ads School Case Study to see some amazing results for her brand.

Regina out.

The post Create a Feel-Good Facebook Ads Funnel for Your Course or eBook appeared first on by Regina [for infopreneurs + independents].

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