#also as another comment the celebrities are doin it too in relation to goncharov. tell me why i have been informed of mr r. Reynolds making

[hauntswitch]

Yknow, a year ago a meme would get big on this site, then after it had run its course taking over our collective minds to then be quietly left to rest and become a past memory, it would finally find its way onto other sites like tiktok and twitter. Someone on those sites would either blatantly copy the aforementioned meme, or reference it whilst still acknowledging it came from here. But- more often than not, it would be accompanied with the idea that the meme was from long-ago times, penned by long-forgotten users, only for someone in the comments to say something like "this meme was from last week and I'm mutuals with op". What I'm getting at is that tumblr was not only perceived dead, or at least in silent stasis, but also somewhat detached from the general social cultural conscious. And now? Tumblr is back in the social conscious in like, a big way. It took less than a single day for the goncharov meme to break out onto tiktok- they are completely in on it over there, fantastic cosplays and all. Basically, there is no more "breaching containment" as tumblr is no longer even remotely contained