#adexchange

[medexy]

🚀 Launch Your Own Ad Server in No Time! 🚀

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SSP (Supply-Side Platform) Setup:Gain control over your inventory with an advanced SSP setup.Maximize ad revenue by connecting to multiple demand sources.Real-time bidding and impression-level control.Seamless integration with Demand-Side Platforms (DSPs) to improve your yield.

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🔗 Kiaan Technology(Pvt.Ltd)| IT Service

👉 Ready to own your ad space? Let’s get started! 🚀

[beesmygod]

in an astounding twist of fate, im looking into what is actually going on with google adsense. they're in hot fucking water right now actually.

this summer, an enormous and scathing review by adalytics (an independent media research website) came out criticizing google for a myriad of things which could be politely summed up as "fraud". we're talking like. theye were taking money to serve ads on pages that got 0 views regularly. thats not what people pay for lol.

as a result google mysteriously issued some refunds (""credits"", because "refunds" sounds bad) but insists it was all normal. adexchanger has a summary of an adage.com article

Google vehemently denies the report’s findings and that the credits are in any way related. “Issuing credits to advertisers is not uncommon,” a Google spokesperson says, adding that “Adalytics used a flawed methodology to make wildly inaccurate claims about GVP.”

so over the last four or so months, google has been making core updates to its adsense network with, apparently, very little warning to the people using it. and everyone's numbers tanked. hard. oct 2023 appears to have been esp brutal. both the search engine journal and lily ray from amsive, apparently a huge name in marketing, released reports that are completely nuts. the lily ray one is esp detailed and has a timeline of updates

73% of overall respondents indicated that they have seen their Google Discover traffic drop to 0 during the past 3 months. Among websites that lost Discover traffic, the most common complaints were dramatic traffic declines; dropping to 0 impressions and clicks; extreme percentage decreases in clicks ranging from 50-99%, and massive losses in revenue from AdSense and other ad networks.

50 to 99%?! yeah that's a small sample size but that's a fucking hell of a swing and a trend.

according to the search engine journal google appears to be saying "well, we''ll see what we can do" the same way that you would say "let me look in the back" when you know full and well its not in the back. like this reads to me as "them's the breaks". which is uhh. i think a really big problem.

[kennak]

海外ニュースサイト「AdExchanger」によると、Netflixは会員登録からの日数が長くなると広告の表示頻度が増加する傾向にあるという。しかし、一度退会して再入会すると、広告表示頻度がリセットされて低くなるそうだ（AdExchanger、INTERNET Watch）。 Netflixは、新規ユーザーに対してわざと広告を少なく表示し、広告の負荷が徐々に増加するアルゴリズムを採用している模様。具体的には、コンテンツ1時間あたりに4分の広告が表示されていたプランを一度退会して半年後に再登録すると、広告が1時間あたり15〜60秒に減少するという実��結果が示されたとしている。

Netflix、再入会すると広告が減少する | スラド

[harveedesigns]

Programmatic Advertising: Future of Digital Marketing

What is Programmatic Advertising?

Programmatic advertising is an automated method of buying and placing digital ads. Instead of manually selecting websites or negotiating ad placements, it uses real-time data and algorithms to show the right ad to the right person at the right time.

It considers factors like the user's location, browsing behavior, device, and time of day to make precise decisions. This eliminates guesswork and improves campaign performance.

How Does Programmatic Advertising Work?

At the core of programmatic advertising is Real-Time Bidding (RTB). Here’s a simplified explanation:

User Visits a Website: The site sends data about the user and available ad space to an ad exchange.

Ad Auction Begins: Advertisers bid in real time to show their ad to that specific user.

Highest Bid Wins: The ad with the highest bid wins the auction.

Ad is Displayed Instantly: The winning ad appears to the user within milliseconds.

Programmatic Ads vs. Display Ads

Display Ads are visual formats—like banners, videos, or images—shown on websites, apps, or social platforms. These can be placed manually or through automated systems like Google Display Network.

Programmatic Advertising refers to the technology-driven process behind ad placements. It automates the buying of display ads using real-time bidding, data, and machine learning to ensure maximum relevance and efficiency.

Types of Programmatic Advertising

Real-Time Bidding (RTB): Open auctions where multiple advertisers bid for the same ad space, and the highest bidder wins.

Private Marketplaces (PMPs): Invite-only auctions where selected advertisers bid for premium ad space from top publishers.

Programmatic Direct: A direct deal between advertiser and publisher for a fixed price and guaranteed impressions, without an auction.

Popular Programmatic Advertising Platforms

Google Display & Video 360 (DV360) – Ideal for agencies and large businesses seeking cross-channel ad management.

The Trade Desk – Offers transparency and powerful AI targeting for video, display, and CTV.

Amazon DSP – Uses Amazon's customer data to deliver highly targeted ads.

MediaMath – A full-stack platform with built-in data management and fraud protection.

Adobe Advertising Cloud – Integrates with Adobe tools for a unified media and analytics solution.

Benefits of Programmatic Advertising

Efficiency: Automated buying speeds up campaign setup and reduces manual work.

Precision Targeting: Delivers ads based on user behavior, location, interests, and device.

Real-Time Optimization: Campaigns are adjusted on the fly for better performance.

Cost-Effectiveness: Bidding ensures better ROI by showing ads only to relevant audiences.

How to Learn Programmatic Advertising

Take Online Courses: Platforms like Coursera, Udemy, and LinkedIn Learning offer beginner to advanced courses.

Use Google Skillshop: Learn through Google’s free training on Display & Video 360 and Google Ads.

Practice on Real DSPs: Sign up for trial accounts to explore tools like The Trade Desk or MediaMath.

Follow Industry News: Stay updated via trusted sources like AdExchanger, IAB, and Digiday.

Conclusion

Programmatic advertising is revolutionizing digital marketing by making ad delivery smarter, faster, and more data-driven. With the right tools and strategy, businesses can reach their ideal audience more effectively.

For more information, please visit 

[yassinnoovebusiness]

Comic: Scraping The Headlines | AdExchanger

Your reliable source for detailed program news, views, education and events. Adexchange is a place where merchants, agencies, publishers and technological companies are looking for the latest trends on the transforming digital media and marketing, from data, privacy, identity and AI into stores, CTV, measuring and mobile devices. Source link

[anthony-brandify]

Geotargeting vs. Geofencing: When to Use Each for Maximum Impact

Why Location-Based Marketing Matters

In an era where customers expect personalized experiences, location-based marketing has become more crucial than ever. With geotargeting and geofencing, businesses can leverage users’ physical locations to deliver highly targeted and relevant content. But knowing when and how to use each strategy is key to maximizing the impact of your campaigns.

In this blog, we’ll explore geotargeting and geofencing, break down their key differences, and provide insights on when to use each method to optimize customer engagement and boost conversions.

What Is Geotargeting?

Geotargeting allows businesses to tailor their content or advertisements to users based on their geographical location. This is generally accomplished through technologies that detect a user’s IP address or GPS coordinates.

How Geotargeting Works

IP Geolocation: Based on a user’s IP address, businesses can target users in specific countries, cities, or regions.

Mobile Location Data: Using GPS data from users’ smartphones, businesses can deliver hyper-targeted content to users based on their location.

When to Use Geotargeting?

For targeting customers in specific regions or cities for broader marketing campaigns.

When running local SEO campaigns to appear in location-based search results.

For marketing products or services that appeal to a wide audience in a particular geographic area.

For a deeper dive into how geotargeting can impact local search rankings, check out this article from Search Engine Journal: How Local SEO Drives Traffic.

What Is Geofencing?

Geofencing is a more advanced form of location-based marketing that allows businesses to set up a virtual boundary around a specific location. When users enter or exit that boundary, they are immediately notified with relevant content, offers, or reminders.

How Geofencing Works

Real-Time Alerts: Geofencing uses GPS, Bluetooth, or Wi-Fi to track when users cross into or out of a designated area.

Instant Interaction: As users move within or near the geofenced area, businesses can push immediate notifications or offers to increase foot traffic or drive engagement.

When to Use Geofencing?

When targeting users in proximity to a physical store or event.

For sending real-time offers, discounts, or reminders when a customer is nearby.

When event marketing is a priority and you need to send timely notifications to attendees or visitors.

To learn more about the power of geofencing in retail marketing, read this insightful article on AdExchanger: Using Geofencing for Retail Marketing.

Key Differences Between Geotargeting and Geofencing

Geographic Coverage:

Geotargeting: Targets broad areas like cities or countries.

Geofencing: Targets a smaller, specific area like a store, event venue, or even an individual building.

Precision:

Geotargeting: Provides general location information based on a larger area.

Geofencing: Tracks a user’s real-time location with pinpoint accuracy within a defined area.

Use Cases:

Geotargeting: Ideal for city-wide campaigns, local SEO, and reaching a broad audience across a larger region.

Geofencing: Best for real-time promotions, event marketing, and in-store engagement.

Technology:

Geotargeting: Uses IP addresses and GPS data for broader targeting.

Geofencing: Uses Bluetooth, GPS, and Wi-Fi signals for precise location tracking.

Choosing the Right Approach for Your Business

Both geotargeting and geofencing offer distinct advantages, depending on your business objectives. If you're looking to engage a broad audience in a specific region or improve your local search rankings, geotargeting is the optimal solution. However, if you're aiming for real-time engagement and need to drive immediate action, geofencing is the better choice.

Maximizing Your Marketing with Geolocation Strategies

Whether you choose geotargeting or geofencing, the key to success is understanding how each strategy aligns with your marketing goals. By leveraging the right method at the right time, you can increase engagement, improve customer experiences, and achieve higher ROI.

Looking for expert help in location-based marketing strategies? Discover how Brandify can help optimize your marketing efforts with data-driven solutions.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[chris-brandify]

How to Evaluate OTT Advertising Platforms for Your Business

Choosing the Right OTT Platform

With so many OTT advertising platforms available, selecting the right one for your business can feel overwhelming. Each platform offers unique benefits, features, and audience demographics. This blog will guide you through evaluating OTT platforms to ensure your campaign reaches its full potential.

Why OTT Advertising Platforms Matter

OTT platforms like Hulu, Roku, and Amazon Fire TV allow businesses to target specific audiences through streaming content. Choosing the right platform ensures your ads reach the people most likely to engage with your brand.

Key Factors to Consider When Evaluating OTT Platforms

Audience Demographics: Evaluate who uses the platform. Platforms like Hulu cater to younger audiences, while Roku offers broader demographic reach. Content Types and Genres: Consider the type of content available. Platforms with a diverse range of genres provide more options to align your ads with the right context. Targeting Capabilities: Look for platforms that offer detailed targeting options, such as location, behavior, and device type. Pricing Models: Compare CPM and CPCV rates to find a platform that fits your budget while providing value for your investment. Ad Formats: Ensure the platform supports the ad formats you want to use, such as video ads, interactive ads, or static banners.

The Top OTT Platforms to Consider

Hulu: Known for its premium content and younger demographic, Hulu is ideal for brands targeting Millennials and Gen Z. Roku: Roku provides access to a large and diverse audience, making it suitable for businesses aiming to maximize reach. Amazon Fire TV: Perfect for brands that want to leverage Amazon’s ecosystem for targeted advertising.

FAQs About Choosing OTT Advertising Platforms

What’s the best OTT platform for small businesses? Platforms like Pluto TV and Roku offer cost-effective solutions, making them great for small businesses with limited budgets. Can I advertise on multiple OTT platforms at once? Yes, programmatic advertising enables you to target audiences across several platforms seamlessly.

Explore Additional Insights on Evaluating OTT Platforms

For further information on comparing OTT advertising options, check out AdExchanger’s comprehensive guide to OTT platforms.

Partner with Experts to Simplify the Process

Selecting the right platform is easier with professional guidance. Brandify’s OTT advertising solutions help businesses evaluate and choose the best platforms for their campaigns.

Conclusion: Make the Right Choice for Your Business

Choosing the right OTT advertising platform can significantly impact your campaign’s success. Evaluate your goals, audience, and budget carefully to find the perfect fit. Ready to start? Explore Brandify’s advanced OTT advertising services or schedule a consultation today.

Get a free targeting plan within the hour for your business here: https://brandify.io/targeting-plan/

Press Release: https://www.prlog.org/13053451

[cubera2024]

Zero Party Data Company in Bangalore | Marketing Automation Platform - CUBERA

Cubera is transforming the AdTech landscape with an advanced ecosystem leveraging zero and first-party data. Our suite of tools—including Edge DSP, Cube Audience Discovery Platform, Vertex AdExchange, and the Cubera Identity Graph—works in harmony to optimize targeting, boost match rates, and drive superior ROAS and ROI for brands.

[medexy]

Ad Network Setup That Works for You: A Complete Solution for SSP & DSP Setup

Are you ready to monetize your website or mobile app effectively? Our Ad Network Setup service provides a tailored solution that brings your advertising goals to life with full-scale SSP (Supply-Side Platform) and DSP (Demand-Side Platform) setup. We offer an end-to-end service that ensures your network works seamlessly, driving optimal revenue and maximum efficiency.

What We Offer:

Ad Server Setup Our team will help you set up a robust ad server, empowering you to manage your ads, track campaigns, and measure performance easily. From targeting and scheduling to reporting, we make sure that you have complete control of your ad inventory. Our setup includes integrations with multiple ad formats, ensuring compatibility with all major platforms.

SSP Setup We provide comprehensive SSP setup services that help publishers maximize their ad revenue by enabling them to sell their ad inventory across multiple demand sources. By configuring your SSP properly, we’ll ensure that you get competitive bidding and higher fill rates. Our SSP setup integrates with demand-side platforms (DSPs) to allow for real-time bidding and automated ad delivery.

DSP Setup With our DSP setup service, we enable advertisers to effectively buy ad inventory from various publishers. Our setup ensures access to premium ad exchanges, optimizes campaigns for maximum ROI, and automates the process of buying ad space in real-time. We provide full integration with multiple demand sources, allowing for a smooth and efficient ad buying experience.

Custom Ad Network Integration Whether you're a publisher, advertiser, or agency, we tailor your ad network setup to fit your unique needs. Our experts ensure that your network is fine-tuned to meet your specific objectives, whether it's for display ads, video ads, or mobile ads. We implement high-quality, customizable ad formats that are scalable and adaptable to any platform.

Optimization & Monitoring After the setup, we don’t stop there. We continuously monitor the performance of your ad network, providing you with actionable insights and optimizing campaigns in real-time. This guarantees a high fill rate, improved targeting, and increased ad revenues.

Real-Time Reporting & Analytics Our service includes real-time reporting and analytics tools, so you can track your ad network’s performance at any time. These detailed reports help you understand user behavior, identify trends, and make data-driven decisions to improve your ad strategies.

Why Choose Us?

Expertise: We have years of experience in ad server, SSP, and DSP setup, ensuring a smooth process and reliable results.

Customization: We don’t believe in a one-size-fits-all solution. Every setup is customized to match your specific business goals.

Support: From initial setup to ongoing optimization, our team is available to provide continuous support, ensuring that your ad network is always running smoothly.

Ready to Monetize Your Traffic? Get in touch today to discuss how our Ad Network Setup, SSP, and DSP services can drive greater revenue for your business. Let us help you build an ad network that truly works for you!

📞 Contact us now +91 97521 00980

🔗 Kiaan Technology(Pvt.Ltd)| IT Service

👉 Ready to own your ad space? Let’s get started! 🚀

[allthenews808]

The Web Is Reanimating Its Affiliate Networks - AdExchanger || #AffiliateMarketingNews #WorkFromHome News link Courtesy of AndyKirkham - FREE Training Finally! .. The Beginner-Friendly, 3-Step Blueprint Students Use to Generate as Much as $10,000+ Their Very First Month Making Money Online Working from Home!

ICYMI: http://dlvr.it/T7CBfp

[healthandwealthonline]

Dailymotion Programs A New Programmatic (And Publisher) Strategy - AdExchanger

By Kelly LiyakasaThe French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million.But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site.Breaking into a video market ruled by streaming video services such as Netflix – not to…

[yassinnoovebusiness]

Getting Into The Measurement Game With Independent Media Veteran Allie Lichtenberg

Allie Lichtenberg will speak to Adexchanger’s programmatic IO: Innovate event, which takes place in Las Vegas from May 19 to 21. Click here to find out more and get a map. Over the last 13 years, Allie Lichtenberg has seen many different aspects of the announcement industry. After starting as a media buyer of the media, she immersed her toes into working with publishers and DSPs as she finally…