#adexchange

[pubscale]

The Ultimate Guide To Understanding Demand Side Platforms

The world of programmatic advertising is experiencing tremendous growth due to the increased interest of brands in paid marketing. Projections by Statista indicate an expected ad spend of $679.80 billion in 2023.  However, advertisers may still encounter many challenges while looking out to purchase the ideal ad spaces.  A demand-side platform is what provides a helping hand to these advertisers to address these issues with their powerful AI algorithms. So, let's explore this guide on demand-side platforms and understand how they benefit advertisers.

What is a demand-side platform (DSP)?

A demand-side platform (DSP)  is a software platform that allows used advertisers and media agencies to purchase and manage digital ad inventory from multiple resources such as ad exchanges, ad networks, direct publishers, and supply-side platforms (SSPs) - all through a single interface.

DSP automates the ad buying process by supporting real-time bidding to enable the buying of programmatic ad impressions and specific audience targeting based on relevant data.  Display and Video 360 from Google, and Meta Ads Manager from Facebook are some popular DSPs. 

What is a mobile DSP?

A Mobile DSP is explicitly designed to facilitate the automated buying of ad inventory on mobile devices, encompassing all of the functionalities and features of a traditional DSP. 

How does a demand-side platform work?

A demand-side platform connects advertisers with the publishers via ad exchanges and automates the ad-buying process seamlessly.  Here’s a step-by-step guide to the working of a DSP:  

Advertisers select their target audience and upload the preferred ads.

Publishers offer their ad inventories to DSPs via ad exchanges and supply-side platforms.

The DSP evaluates ad impressions based on their relevance to targeting criteria and places a bid to purchase user impressions. 

Multiple advertisers compete for ad impressions via real-time bidding. 

The highest bidder wins the auction.

The ad of the highest bidder is displayed on the publisher’s ad space. 

This entire process occurs within 200 milliseconds from the moment a user visits the publisher's app or website. 

What types of demand-side platforms are relevant today?

Below are the most relevant types of demand-side platforms among advertisers today: 

Full-service demand-side platforms

A full-service DSP provides operational support to advertisers,  including account management, and sales representative assistance in managing their ad campaigns. Advertisers are required to commit to a minimum budget for each campaign when utilizing this type of DSP. 

Self-serve demand-side platforms

Self-serve DSP allows advertisers to create, optimize and manage their ad campaigns without needing an external campaign manager. This type of DSP transfers the entire responsibility of developing, executing, and evaluating ad campaigns to the advertiser, potentially decreasing the overhead expenses and providing complete campaign control. 

What are the top features of a demand-side platform?

Advanced audience targeting

 Demand-side platforms provide smart targeting features such as demographic targeting, geo-targeting, behavior targeting, retargeting, and device targeting to reach the desired target audience.

Real-time bidding (RTB)

RTB allows instant buying of digital ad impressions possible, enabling marketers to view current prices and make informed decisions. Real-time bidding takes occurs in milliseconds, which is quicker than an app or webpage load time.  

Access to premium ad inventory

Demand-side platforms helps advertisers gain access to premium ad inventory from premium ad publishers, enabling them to receive maximum engagement on each ad slot.

Granular analytics

Real-time analytics and insights help advertisers track the progress of their campaigns and understand how the existing campaign performance can be improved.

Campaign and budget management

DSPs allow advertisers to effectively monitor and manage their campaigns from a centralized platform. They offer a range of advanced campaign management features including smart tracking, granular ad performance insights, and programmatic buying. Additionally, DSPs provide sophisticated budgeting options to ensure the campaigns remain within the allocated budget. With DSPs, advertisers can closely track the daily budget status and make The DSPs enable advanced budgeting options to show the status of the budget daily and make informed decisions accordingly. 

What are the core components of a DSP?

Ad server

The ad server in a DSP plays a crucial role in delivering the required elements to the ad spaces on the publisher’s app or website. Moreover, it tracks impressions and conversion data that aid in the optimization of existing campaigns. 

Bidder

The bidder is an essential component of the DSP as it places bids on the ad impressions via real-time bidding. This bidding process usually occurs in milliseconds, which is less than the time a user spends on opening a website.

SSP and ad exchange integration  

DSPs support SSP and ad exchange integration that allows advertisers to gain access to premium ad inventory.

What are the benefits of demand-side platforms?

Demand-side platforms connect advertisers to multiple networks in real-time by automating the media buying process. The automated approach, allows advertisers to purchase ad inventory in have a hassle-free manner and reduce manual labor. 

This saves time, energy, and investment of advertisers in the programmatic advertising process. Thus, allowing them to focus more on creating, customizing, and managing their digital campaigns. 

Demand side platform examples

The following are the top-performing DSP platforms:

Google Display & Video 360 (DV360)

Amazon DSP

Adobe Advertising Cloud

GROW DSP - GreedyGame

MediaMath DSP

Understanding DSP vs SSP

DSP and SSP are two unique programmatic advertising platforms with distinct features and benefits. However, the terms and their purposes seem to confuse a lot of people. Therefore, let’s examine the key differences between a DSP and SSP.

Purpose

DSP - Enables advertisers to buy and manage digital ad inventory

SSP- Enables publishers to sell their ad inventory

Users

DSP-Advertisers and media agencies

SSP- Publishers and app developers

Inventory

DSP-Buys ad inventory across multiple ad exchanges and SSPs

SSP- Sells ad inventory across multiple ad exchanges

Functionality

DSP-Uses algorithms and real-time bidding to target and optimize ad campaigns

SSP-Provides tools for inventory management, ad serving, and revenue optimization

Key Features

DSP-Advanced targeting and optimization, data management, real-time reporting, and analytics

SSP-Inventory management, yield optimization, and ad serving

Integration

DSP-Integrates with DMPs, ad servers, and creative management platforms

SSP-Integrates with ad exchanges, ad networks, and ad servers

Goals

DSP-Drive conversions and improve ROI for advertisers

SSP-Maximize revenue and fill rates for publishers

In layman's terms, DSP and SSP connect two different entities of the programmatic ecosystems.  A demand-side platform helps advertisers in ad buying and supply-side platforms assist publishers to sell their ad inventory at the desired price.

How to choose the best demand side platform?

Choosing the right demand-side platform depends on the specific needs and goals of an advertiser. There is no one-size-fits-all solution that works best for everyone. However, there are some key factors that every advertiser must consider when selecting a DSP. 

Target audience: It's crucial to choose a DSP that has access to the inventory that your target audience is most likely to interact with. For instance, if you need to advertise a T-shirt, it would be ideal to target a fashion website or app, as their audience is primarily fashion enthusiasts.

Features: Consider the range of features offered by the DSP, including targeting options, reporting capabilities, and integration with other marketing tools. This will help ensure that you can meet your advertising goals and measure your results effectively.

Ad format: Choose a DSP that supports the ad format you intend to use, such as display, video, or native ads. This will help you create optimized ads for your target audience and the platforms where you'll be running your campaigns. 

Inventory: Make sure the DSP includes the ad placements you wish to employ. This will help ensure that your ads are displayed on the right channels and in the right locations.

User interface: Select a DSP that has an intuitive and user-friendly interface.  This will ensure easy navigation and management of ad campaigns. 

Customer support: Assess the quality of the customer support provided by the DSP, taking into consideration factors such as availability, responsiveness, expertise, and the availability of resources like onboarding and training assistance. This evaluation is crucial to ensure that you receive the necessary support to effectively manage your campaigns. 

Pricing: Determine if the DSP's pricing model fits within your budget and aligns with your advertising goals. This will help in budget management and get the best ROI for your campaigns. 

Data management: Evaluate the data management capabilities, including data privacy and security measures. This will help ensure that your data is protected and that you are using it in compliance with relevant regulations.  

Targeting capabilities: To efficiently reach your audience, look for audience segmentation, advanced data targeting, and retargeting options. This will help in creating effective campaigns that speak to your target market. 

Reach: Ensure the DSP offers a wider reach and has access to global inventory, including mobile, video, and programmatic advertising. This will help you reach your target audience regardless of their geographical location. 

Performance metrics: Evaluate reporting and analytics capabilities, including ROI and conversion tracking. This will help you measure the success of your campaigns and make adjustments as needed to optimize your results. 

Conclusion

Demand-side platforms have revolutionized the practices of programmatic advertising over the years. With their ability to automate ad buying in real-time and consolidate with supply-side platforms, DSPs have become a must-have tool for advertisers worldwide. In the near future, we expect to see more feasible features and advanced components on the demand-side platforms.  

[binimom]

Google Advertising Under Fire

Origins and background

Internet giant Google has recently come under increased scrutiny from the United States and the European Union (EU) for its dominant position in the advertising industry. As the world has gone digital, Google has grown to control a significant portion of the online advertising market. This has raised concerns about potential monopolistic practices, with critics arguing that Google is unfairly restricting competition in the industry. The pressure on Google's digital advertising business is coming from around the world. In January, the U.S. Department of Justice and eight states filed an antitrust lawsuit against Google, and the U.K. is reportedly conducting a similar investigation. At the center of these actions is Google's Ad Exchange, or AdX, a platform that controls much of the online advertising process. In response, Google has denied the allegations, arguing that its advertising tools help businesses of all sizes effectively reach new customers.

Specifics of the case and potential outcomes

On June 14, the European Commission released a preliminary report on Google, alleging that the tech giant violated competition law in its digital advertising business. Specifically, the Commission accused Google of favoring its own online display advertising technology to the detriment of competitors, advertisers, and online publishers. If further investigation confirms these allegations, these practices would be considered illegal. The EU Commission has also raised the possibility of a sale of the company's advertising division. EU Competition Commissioner Margrethe Vestager expressed a preliminary view that Google may have to sell some of its services to address competition concerns. In response, the Associated Press reported that this is the first time the EU has mentioned selling off a significant portion of a business due to antitrust violations, which shows the seriousness of the allegations against Google and the potential ramifications for the tech industry. In response to the pressure, Google considered spinning off its advertising business into a subsidiary of its parent company, Alphabet. However, this proposal was rejected by the US Department of Justice, which decided to proceed with the lawsuit. With the matter unresolved, the future of Google's ad business remains uncertain. The global crackdown on big tech shows no signs of abating, and governments around the world are working to regulate monopolistic practices within the tech industry. Google's case could set a precedent for how digital monopolies are handled in the future, and could reshape the landscape of the tech industry.

[djaxadserverblog]

The Evolution of Ad Exchanges and Their Impact on the Digital Advertising Industry - dJAX Adserver

Ad exchanges have had a significant impact on the digital advertising industry since their inception in the mid-2000s. Here's a brief overview of their evolution and their impact on the industry:

Early Days of Ad Exchange:

The early days of ad exchanges date back to the mid-2000s when the digital advertising industry was still in its infancy. During this time, publishers had a lot of unsold ad space on their websites, also known as remnant inventory. Advertisers, on the other hand, were looking for ways to reach their target audience with greater precision and efficiency.

Ad exchanges were initially created as a solution to this problem. They allowed publishers to offer up their remnant inventory for auction to advertisers in real-time. Advertisers could then bid on individual ad impressions, rather than buying entire ad placements upfront.

Early ad exchanges were relatively simple and lacked the sophistication of today's programmatic advertising platforms. They focused primarily on display advertising and lacked the targeting options that are available today. However, they did represent a significant shift in the digital advertising industry, introducing a new way of buying and selling advertising space that was more efficient and cost-effective.

As ad exchanges continued to evolve, they became more sophisticated, incorporating real-time bidding (RTB) technology, which enabled advertisers to bid on individual ad impressions in real-time. This allowed for greater targeting and efficiency, which further improved the effectiveness of digital advertising campaigns.

Today, ad exchanges are a critical component of programmatic advertising, which automates the buying and selling of digital advertising space. While they have evolved significantly since their early days, they remain an essential tool for publishers and advertisers looking to maximize their revenue and reach their desired audience more effectively.

Impact of Ad Exchange in Digital Advertising Industry

Ad exchanges have had a significant impact on the digital advertising industry since their inception. Here are some of the ways in which ad exchanges have impacted the industry:

Efficiency: Ad exchanges have made it easier for advertisers and publishers to buy and sell digital advertising space. By automating the buying and selling process, ad exchanges have reduced the time and resources needed to execute ad campaigns.

Precision targeting: Ad exchanges have enabled advertisers to target their desired audience with greater precision. This is possible through the use of data and analytics, which enable advertisers to target users based on their demographics, interests, and behavior.

Increased transparency: Ad exchanges have brought greater transparency to the digital advertising industry. Through real-time bidding and programmatic advertising, advertisers and publishers have greater visibility into where their ads are being placed and how much they are paying for them.

Monetization: Ad exchanges have enabled publishers to monetize their inventory more effectively. By offering their ad space up for auction, publishers can ensure that they are maximizing their revenue potential.

Innovation: Ad exchanges have driven innovation in the digital advertising industry. The continued evolution of ad exchanges has led to new technologies and techniques that enable advertisers and publishers to reach their desired audience more effectively.

Ad exchanges have had a positive impact on the digital advertising industry by making it more efficient, transparent, and effective. While there are ongoing concerns around ad fraud and brand safety, the continued growth and evolution of ad exchanges is likely to drive even greater innovation and impact in the years to come.

Get in touch with us to know how we can help you make the most of your app or website inventory.

[beesmygod]

in an astounding twist of fate, im looking into what is actually going on with google adsense. they're in hot fucking water right now actually.

this summer, an enormous and scathing review by adalytics (an independent media research website) came out criticizing google for a myriad of things which could be politely summed up as "fraud". we're talking like. theye were taking money to serve ads on pages that got 0 views regularly. thats not what people pay for lol.

as a result google mysteriously issued some refunds (""credits"", because "refunds" sounds bad) but insists it was all normal. adexchanger has a summary of an adage.com article

Google vehemently denies the report’s findings and that the credits are in any way related. “Issuing credits to advertisers is not uncommon,” a Google spokesperson says, adding that “Adalytics used a flawed methodology to make wildly inaccurate claims about GVP.”

so over the last four or so months, google has been making core updates to its adsense network with, apparently, very little warning to the people using it. and everyone's numbers tanked. hard. oct 2023 appears to have been esp brutal. both the search engine journal and lily ray from amsive, apparently a huge name in marketing, released reports that are completely nuts. the lily ray one is esp detailed and has a timeline of updates

73% of overall respondents indicated that they have seen their Google Discover traffic drop to 0 during the past 3 months. Among websites that lost Discover traffic, the most common complaints were dramatic traffic declines; dropping to 0 impressions and clicks; extreme percentage decreases in clicks ranging from 50-99%, and massive losses in revenue from AdSense and other ad networks.

50 to 99%?! yeah that's a small sample size but that's a fucking hell of a swing and a trend.

according to the search engine journal google appears to be saying "well, we''ll see what we can do" the same way that you would say "let me look in the back" when you know full and well its not in the back. like this reads to me as "them's the breaks". which is uhh. i think a really big problem.

[kennak]

海外ニュースサイト「AdExchanger」によると、Netflixは会員登録からの日数が長くなると広告の表示頻度が増加する傾向にあるという。しかし、一度退会して再入会すると、広告表示頻度がリセットされて低くなるそうだ（AdExchanger、INTERNET Watch）。 Netflixは、新規ユーザーに対してわざと広告を少なく表示し、広告の負荷が徐々に増加するアルゴリズムを採用している模様。具体的には、コンテンツ1時間あたりに4分の広告が表示されていたプランを一度退会して半年後に再登録すると、広告が1時間あたり15〜60秒に減少するという実験結果が示されたとしている。

Netflix、再入会すると広告が減少する | スラド

[cubera2024]

Zero Party Data Company in Bangalore | Marketing Automation Platform - CUBERA

Cubera is transforming the AdTech landscape with an advanced ecosystem leveraging zero and first-party data. Our suite of tools—including Edge DSP, Cube Audience Discovery Platform, Vertex AdExchange, and the Cubera Identity Graph—works in harmony to optimize targeting, boost match rates, and drive superior ROAS and ROI for brands.

[hotnew-pt]

Estratégia do Reddit para atrair anunciantes: segmentação baseada em interesses #ÚltimasNotícias #tecnologia

Hot News À medida que o Reddit continua investindo em sua plataforma de publicidade, profissionais de marketing e empresários podem esperar novas maneiras de alcançar públicos engajados em vários tópicos e comunidades. Em um episódio recente do podcast AdExchanger Talks, Jyotsna (Jyoti) Vaidee, vice-presidente de produtos de anúncios do Reddit, compartilhou insights sobre como a plataforma está…

[healthandwealthonline]

Dailymotion Programs A New Programmatic (And Publisher) Strategy - AdExchanger

By Kelly LiyakasaThe French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million.But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site.Breaking into a video market ruled by streaming video services such as Netflix – not to…

[latest-breaking-news-video]

Watch A Temu Patent Lawsuit That Isn’t A Novelty; Amazon Places The Shine On Prime | AdExchanger - Amazon

[growwithus12]

Unveiling Marpipe 2022: A Comprehensive Review, Pricing Insights, and Top Alternative in Creative Automation

Table of Contents:

$500 FREE Google Ads Credits!

Introduction to Marpipe Creative Automation with Marpipe Strategic Approach to Marketing Objectives Large-scale Automated Testing Insights from Marpipe Reviews Pros Cons Marpipe’s Pricing Landscape in 2022 Multivariate Testing Enriched Catalogs Explore Marpipe’s Alternative: AdCreative.ai The Art of Testing Advertisements The Power of AI Multivariate Testing Efficiency Unleashed: Automated Creatives for Time Savings Elevating Conversion Rates in 2022 with Innovative Automation Ensuring Flawless Banner Ad Placements through Automation Cost Savings with Automated Ad Banners Maintaining Brand Consistency at Scale Conclusion: AdCreative.ai — Your Time-Saving, Performance-Driven Solution Introduction to Marpipe: Discover Marpipe, a cutting-edge creative testing tool empowering businesses to swiftly generate thousands of ad variants, deploy them across diverse platforms, and garner real-time insights. The platform simplifies ad version creation through intuitive drag-and-drop functionality, enabling the generation of up to 1500 adverts simultaneously.

Source: Adexchanger

Creative Automation with Marpipe: Unravel the simplicity of multivariate testing in creative automation. Marpipe’s approach revolutionizes the scientific technique used in creativity, allowing businesses to navigate the challenging landscape of creating and testing multiple commercials effortlessly.

Strategic Approach to Marketing Objectives: Before delving into multivariate ad testing, invest time in defining your marketing objectives. Tailor your ad creatives to enhance brand aspects, target new customers, retain existing ones, introduce new products, or highlight seasonal themes and messages.

Large-scale Automated Testing: Executing multivariate testing at scale requires automation. Marpipe’s automated multivariate ad testing handles the intricate tasks, from creating diverse ad variations to managing target audiences, spending limits, and campaign locations.

Insights from Marpipe Reviews: Pros:

Achieve an excellent work-life balance. Foster a welcoming and diverse work environment. Experience professional and personal development. Transparent communication on achievements, challenges, and procedures. Prioritized demands and solutions. Value individual input and participation. Recognized for job advancement opportunities. Quick problem recognition and resolution. Emphasis on team accountability. Cons:

Typical challenges of startup life. Absence of a 401(k) match. Initial onboarding may be information-intensive. Lean team structure necessitates wearing multiple hats. Evolving processes in early-stage startup. Marpipe’s Pricing Landscape in 2022: Explore Marpipe’s two pricing options: Multivariate Testing and Enriched Catalogs.

Multivariate Testing:

Pro (Unlimited Self-Service Imaging): $2,999/month (Annual Subscription) Pro (Unlimited Self-Service Imaging): $5,499/month (Three-Month Subscription) Enriched Catalogs: Pricing based on SKU count, offering risk-free trials to enhance Dynamic Product Ads (DPA) performance.

Explore Marpipe’s Alternative: AdCreative.ai: Discover AdCreative.ai, a rapidly expanding Paris-based AI platform with over 30 million visual assets. In collaboration with iStock, it provides marketers access to premium visual assets and leverages AI for quick and visually appealing ad creative production.

The Art of Testing Advertisements: Highlighting the importance of continuous testing in advertising campaigns. With changes like iOS 14 ATT, GDPR, and CCPA, frequent ad testing becomes crucial for adapting to evolving audience targeting challenges.

The Power of AI Multivariate Testing: AI-driven multivariate testing, exemplified by tools like Creative Insights from AdCreative.ai, offers a superpower in assessing the impact of various creative variable combinations. Unbiased AI judgments lead to informed decisions.

Efficiency Unleashed: Automated Creatives for Time Savings: Acknowledging the time-saving potential of automated creatives. Banner ad automation streamlines high-volume creative development without compromising quality, enabling businesses to publish diverse ad versions quickly.

Elevating Conversion Rates in 2022 with Innovative Automation: Exploring the significance of conversion rates as a key performance indicator. Creative automation technologies, such as AdCreative.ai, analyze millions of data points to enhance design and optimize marketing success.

Ensuring Flawless Banner Ad Placements through Automation: Emphasizing the need for flexible ad placements across platforms. AdCreative.ai’s automation ensures proper resizing for various platforms, preventing visual distortions and maximizing ad effectiveness.

Cost Savings with Automated Ad Banners: Highlighting the cost-saving benefits of AI-powered marketing. Automated creatives reduce errors, save time, and make advertising more efficient, enabling businesses to achieve more with their budgets.

Maintaining Brand Consistency at Scale: Addressing the challenge of brand consistency at scale. AdCreative.ai simplifies customization of brand colors and typography for optimal banner advertisements that maintain a consistent look across devices.

Conclusion: AdCreative.ai — Your Time-Saving, Performance-Driven Solution: In conclusion, AdCreative.ai emerges as a comprehensive solution for businesses seeking high-performance and creative assets. Its user-friendly platform allows even beginners to create effective commercials, saving time and resources for business expansion. Adapt to the evolving landscape with AdCreative.ai.

$500 FREE Google Ads Credits!

[djaxadserverblog]

How Adtech Will Change the Future of Shopping - dJAX

Adtech is also known as advertising technology that rapidly changing the way we shop online. As technology continues to advance, Advertisers can reach their consumers more effectively. Here are some of the potential ways that Adtech is likely to change the future of shopping

Personalized ads

Personalized ads help advertisers by allowing them to deliver targeted messages to specific audiences. By gathering data on a consumer's behavior, preferences, and interests, geo, household incomes etc., advertisers or marketers can create personalized ads that are more relevant and engaging to their audience. A consumer is more likely to pay attention to and engage with personalised advertisments, because it is catered with their interests and preferences. This may leads to high click-through rates, conversion rates, and high brand engagements and awarenress. Personalized ads have high convertion rate when compared to traditional advertising because of more targted and relevant to audiences. This means that advertisers will be able to spend their advertising budget more efficiently and achieve a higher return on investment (ROI).

Advertisers can also gain more valuable insights from campaigns includes collecting data on consumer behaviour, interests, and preferences. This can make advertisers to make wise descion on their their marketing strategy and developing products and services that better meet their customers' needs. Consumers are more likely to engage with brands that they believe understand their needs and preferences, so personalised ads can help to build brand loyalty. This can lead to retention of customer and improves brand loyalty

Augmented Reality:

Retailers can showcase products to customers with AR technology. Augmented reality allow customers to visualize their products before purchasing them. This is more useful for those who do businesses in clothing industry, furniture industry, shoe sellers, where customers want to see how their products fit their needs. Augmented reality is already making shopping more interactive and immersive in the future. AR is a technology that superimposes digital images/objects on the real world, creating a hybrid environment with which users can interact.

Advertisers can use augmented reality to create personalised shopping experiences by customising product recommendations and marketing messages based on person's preferences and behaviour. AR can be used to enhance the in-store shopping experience, providing additional information and context for the products. For example, an AR app could provide detailed product information when a user points their smartphone at a product.

Virtual showrooms can be created using AR technology which allows customers to explore and interact with products in a virtual space. This will be extremely useful for large furniture items that are difficult to display in a physical store.

Voice-activated shopping:

With Adtech, The rise of smart home assistants like alexa, siri, google home etc., making it possible for consumers to shop using voice commands. This leads to be a game-changer for the future of shopping, making it more convenient and accessible for consumers.

Influencer marketing:

Adtech is making it trouble free for brands to partner with social media influencers to promote their products/services. This type of marketing can be particularly effective with younger generations who are more likely to trust recommendations from social media celebrities. By partnering with social media influencers, advertisers or marketers can increase brand awareness and reach a wider audience with smart budget. Influencers have large followings on social media platforms like Instagram, YouTube, facebook and their followers often trust their recommendations and opinions. Influencers are often seen as more authentic and trustable than traditional media advertising. This can help to build trust and credibility with consumers, leading to higher engagement and conversion rates.

Interactive ads:

Advertisers or Marketers can create interactive ads with adtech which allows consumers to engage with the brand in new ways. For example, a shoe brand could create an ad with the help of advertisers that allows consumers to try on different kind of shoes using augmented reality. Users are more likely to remember an ad which they have interacted with than a traditional ad. This can help to improve brand recall and increase the effectiveness of the advertising campaign

Adtech is more likely to revolutionize the way we shop today. It will become more personalised, convenient, and engaging for consumers/users in the future. However in future privacy and data protection will be a biggest threat that need to be addressed.

Want to keep up-to-date with the latest developments and trends in the ad tech industry? Follow our dJAX adserver technology blog for regular updates, insights, and analysis.

[washingtonposttoday]

AdExchanger http://dlvr.it/Sqdvvz

[tamarovjo4]

Montreal-based Optable, which offers data collaboration and clean room tech for the ad industry, raised a $20M Series A, bringing its total funding to $23.6M (Anthony Vargas/AdExchanger)

http://dlvr.it/SmpqwZ