#ad films makers agency in mumbai

[earthfilms]

How Virtual Reality is Transforming Advertising in Mumbai

Virtual Reality (VR) is no longer just a buzzword in the tech world; it's revolutionizing industries, particularly advertising. In Mumbai, known for its vibrant culture and technological advancements, production companies are embracing VR to create groundbreaking campaigns.

The role of VR in advertising is to create an immersive experience that goes beyond traditional media. Imagine walking through a virtual store, trying out products, or being part of a story that unfolds around you. This is the kind of engagement VR offers, and it's why production companies in Mumbai are investing heavily in this technology.

One of the best production houses in Mumbai recently used VR for a fashion brand. Customers could virtually try on clothes, experiencing the look and feel without stepping into a store. This campaign not only enhanced the shopping experience but also brought the brand closer to tech-savvy consumers.

The unique aspect of VR advertising is its ability to create a personal connection. A production company in Mumbai, specializing in VR, can craft experiences tailored to individual preferences, making each campaign highly effective. This personal touch is what sets VR apart from other forms of advertising.

However, integrating VR into advertising is not without challenges. The cost of production and the need for specialized equipment are significant considerations. But as technology becomes more affordable, these barriers are gradually lowering, making VR a viable option for more brands.

The future of VR in advertising is promising, especially in a dynamic city like Mumbai. Production companies are experimenting with new ways to use VR, pushing the boundaries of what's possible. From virtual test drives to 3D product demonstrations, the possibilities are endless.

As one of the best production houses in Mumbai, we are excited about the potential of VR. It's not just a tool for creating ads; it's a way to create experiences that resonate with audiences on a deeper level. In a world where consumers are bombarded with information, VR offers a way to stand out and make a lasting impression.

In conclusion, VR is transforming the advertising landscape in Mumbai. It's an exciting time for production companies and brands alike, as we explore the endless possibilities of this immersive technology. The future of advertising is here, and it's virtual.

[poojalate]

The Power of Video Marketing: Engaging Your Audience

In today’s digital landscape, video content reigns supreme. From social media platforms to websites, businesses are increasingly leveraging videos to capture their audience's attention. Whether you’re a startup or an established brand, the role of a video production strategy is essential in driving engagement, building trust, and converting leads. This article explores the power of video marketing and how video creation companies and a well crafted strategy can boost your business’s presence.

 Why Video Marketing Matters

Video has become a dominant force in digital marketing for a few key reasons:

1. Higher Engagement Rates: Videos are inherently more engaging than text or static images. People are more likely to watch a video than read an article, especially when the content is visually compelling.

2. Improved Conversion Rates: A wellproduced video can help explain complex products or services in a way that resonates with viewers. This can lead to higher conversion rates and greater customer retention.

3. Increased Brand Trust: Videos help humanize your brand. When customers can see real people or products in action, they’re more likely to trust your business.

4. SEO Benefits: Websites with video content are more likely to rank higher in search engine results, as search engines tend to prioritize engaging media.

 The Role of a Video Production Company

A highquality video requires more than just pointing a camera and pressing record. It involves scripting, shooting, editing, and sometimes even animation or special effects. This is where video production companies come into play.

A video film company can help your business create professional and polished content that resonates with your target audience. From corporate training videos to promotional content, the right production team can turn your ideas into reality, ensuring that your brand’s message is communicated effectively.

 Key Benefits of Working with a Video Production Company:

 Expertise in Storytelling: A professional video company understands how to craft a narrative that engages viewers while delivering your brand’s message.

 HighQuality Production: Production companies have access to the best equipment, ensuring your video looks professional, from lighting to sound quality.

 Efficiency: When working with a dedicated video team, your project will be completed on time and within budget, ensuring the highest return on investment.

 Types of Videos to Boost Engagement

Different types of videos can serve unique purposes, depending on your marketing goals. Here's a breakdown of some effective video types:

1. Explainer Videos: These short, animated or liveaction videos explain your product or service in a way that is easy to understand. They are particularly useful for complex offerings and can lead to higher conversion rates.

2. Product Demos: Product demonstration videos showcase the benefits and features of your product, making them a powerful tool for ecommerce sites.

3. BehindtheScenes Videos: Customers love seeing what goes on behind the scenes. These videos build authenticity and transparency, helping customers connect with your brand on a deeper level.

4. Testimonials: Customer testimonial videos are a great way to build trust. Real customers discussing their positive experiences with your product or service can be a gamechanger for your brand’s credibility.

5. Promotional Content: Want to announce a new product or service? A video film company can create highimpact promotional videos that drive excitement and interest.

 Integrating Video with Your Marketing Strategy

While video is a powerful tool, it’s important to integrate it seamlessly with your other marketing efforts. Whether you're working with a PPC agency or a PPC marketing agency, combining video content with targeted ads can increase clickthrough rates and conversions. Video ads on platforms like YouTube, Facebook, and Instagram can boost your reach and drive traffic to your website or landing pages.

For example, using a video production company to create engaging video content for your PPC campaigns can significantly enhance your advertising efforts. People are more likely to click on video ads compared to static ones, and integrating a strong calltoaction can help guide them toward conversion.

 Maximizing Video Distribution Channels

Once your video is produced, the next step is ensuring it reaches your target audience. Social media, websites, and email campaigns are just a few places where your video can have a powerful impact. Here's how to maximize your video distribution:

1. Social Media Platforms: Platforms like YouTube, Instagram, and TikTok are excellent for distributing video content. These platforms reward engaging content, making them ideal for growing your audience organically.

2. Email Campaigns: Embedding a video in your email marketing campaigns can significantly boost open and clickthrough rates, leading to more engagement.

3. Website Integration: Videos on your homepage or product pages can help customers understand your offerings better and drive them further down the sales funnel.

 Conclusion

Incorporating video into your marketing strategy is no longer optional—it's essential. By partnering with a video creation company, you can produce highquality content that not only captures attention but also engages your audience and converts them into loyal customers. Whether you're aiming to create explainer videos, product demos, or customer testimonials, the power of video marketing can take your brand to new heights. Additionally, working with a PPC agency or a PPC marketing agency to distribute your video content can further enhance your marketing campaigns, ensuring your investment in video production yields maximum returns. With the right approach, your video content can be a gamechanger for your business.

[hsdigitalmedia]

Ad Film Production In Navi Mumbai

In the dynamic world of digital marketing, captivating your audience’s attention is crucial. At HS Digital Media, we specialize in creating compelling ad films that not only catch the eye but also resonate with your target audience. Based in Navi Mumbai, our team of experienced professionals is dedicated to transforming your brand’s story into a visually stunning and emotionally engaging narrative.

Why Choose HS Digital Media For Ad Film Production?

1. Expertise and Experience

Our team at HS Digital Media comprises seasoned professionals with years of experience in the ad film industry. From scriptwriting to post-production, we have the expertise to handle every aspect of ad film production, ensuring a seamless process and a high-quality end product.

2. Tailored Creative Solutions

We understand that every brand is unique, and so are its needs. Our creative team works closely with you to understand your brand’s essence and goals, crafting a tailor-made ad film that aligns perfectly with your vision and resonates with your audience.

3. State-of-the-Art Technology

At HS Digital Media, we leverage the latest technology and equipment to produce high-definition ad films. Our state-of-the-art production facilities ensure that every frame of your ad film is of the highest quality, delivering a professional and polished final product.

4. End-to-End Services

From concept development and storyboarding to filming, editing, and final delivery, we offer comprehensive ad film production services in Navi Mumbai. Our end-to-end approach ensures that you receive a cohesive and well-crafted ad film that effectively communicates your brand message.

Our Ad Film Production Process

1. Concept Development

We begin by gaining a thorough understanding of your brand, identifying your target audience, and defining your marketing objectives.Our creative team then brainstorms ideas and develops a unique concept that aligns with your brand identity and objectives.

2. Scriptwriting and Storyboarding

Once the concept is finalized, our skilled scriptwriters craft a compelling script that tells your brand’s story in an engaging manner. We also create detailed storyboards to visualize the ad film’s flow and key scenes.

3. Filming

Our production team uses high-quality cameras and equipment to capture stunning visuals. Whether it’s a studio shoot or on-location filming, we ensure every shot is executed with precision and creativity.

4. Post-Production

In post-production, our editors work their magic, adding special effects, music, and sound design to enhance the ad film. We pay meticulous attention to detail, ensuring a seamless and impactful final product.

5. Review and Delivery

Before final delivery, we share the ad film with you for review and feedback. We make any necessary adjustments to ensure the final product meets your expectations. Once approved, we deliver the ad film in the desired format, ready for distribution.

Partner With HS Digital Media Today

Elevate your brand with a captivating ad film from HS Digital Media. Our dedication to creativity, quality, and client satisfaction ensures that your brand’s story is told in the most compelling way possible.

Contact us today to discuss your ad film production needs and take the first step towards creating a powerful visual narrative for your brand.

[mayhighfilms-blog]

The Importance of Product Videos for Startups: How Mayhigh Films Helps You Stand Out

Are you a startup looking to make a powerful impact in the competitive market? In today's digital age, simply relying on traditional marketing methods may not be enough. Enter product videos – the game-changer that can help your brand stand out from the crowd and leave a lasting impression on potential customers. And who better than Mayhigh Films to guide you through this exciting journey of grabbing attention, creating desire, and boosting sales? Join us as we unravel the importance of product videos for startups and discover how Mayhigh Films can be your secret weapon in achieving unprecedented success.

Introduction to the Importance of Product Videos for Startups

In today's fast-paced and highly competitive business world, startups face numerous challenges in successfully launching their products or services. With limited resources, smaller budgets and the need to make a strong impact, startups must find innovative ways to stand out from the crowd. And one effective way to do so is through product videos.

Product videos have become an essential tool for startups as they offer a dynamic and engaging way to showcase their products or services. These short videos allow businesses to convey their brand story, highlight key features and benefits of their product, and ultimately convince potential customers to make a purchase.

So why are product videos so important for startups? Let's take a closer look at some of the key reasons.

1. Creates a Strong First Impression: As the saying goes, "you only get one chance to make a first impression." This holds true for startups as well. With product videos, you can create a powerful first impression that piques the interest of your target audience. A well-crafted video can capture attention within seconds and leave a lasting impact on viewers.

2. Showcases Your Product in Action: Text descriptions or images can only do so much in explaining your product's features and benefits. However, with a visually appealing video, you can demonstrate how your product works and its unique selling points in an engaging manner. This helps potential customers understand your offering better and increases their chances of making a purchase.

3. Boosts Brand Awareness: Startups need all the exposure they can get in order to establish themselves in the market. Product videos not only showcase your offering but also help build brand awareness by promoting your company's name, logo, colors, etc., throughout the video.

4. Enhances Website Conversion Rates: The average internet user has an attention span of 8 seconds; hence it is crucial for businesses to captivate them quickly before they move on to something else. Product videos on your website can do just that by keeping visitors engaged and interested in your offerings. This, in turn, can lead to higher conversion rates and an increase in sales.

Product videos play a significant role in the success of startups. They help create a positive brand image, increase customer engagement and ultimately drive sales. In the next section, we will discuss how Mayhigh Films can help you create high-quality product videos that stand out from the competition.

Why Product Videos are Essential for Startups?

Product videos are an essential tool for startups to effectively market and promote their products. In today's fast-paced digital world, consumers have become accustomed to consuming information through visually appealing content. This is where product videos come into play as they have the power to capture a viewer's attention and deliver key messages in a concise and engaging manner.

One of the main reasons why product videos are essential for startups is because they help businesses stand out from their competitors. With so many new businesses emerging in various industries, it can be challenging for startups to differentiate themselves and gain recognition. A well-crafted product video can showcase the unique features and benefits of a startup's product, making it more memorable and appealing to potential customers.

Moreover, product videos provide an opportunity for startups to make a lasting impression on their target audience. By showcasing the quality, functionality, and value of their products in a visually captivating way, startups can create a positive image for their brand. This can lead to increased brand awareness, customer loyalty, and ultimately, higher sales.

Another crucial aspect that makes product videos essential for startups is their ability to explain complex concepts or demonstrate how a product works. Many innovative products may have unique features or uses that need proper explanation to convince potential customers of its usefulness. Product videos allow businesses to break down complicated ideas into easily digestible visuals that viewers can understand quickly.

Furthermore, with the rise of social media platforms like YouTube, Instagram, Facebook etc., video content has become increasingly popular among users. By leveraging this trend and creating compelling product videos targeted towards specific audiences on these platforms, startups can significantly increase their reach and engagement with potential customers.

In addition to marketing benefits, having high-quality product videos also adds credibility and professionalism to a startup's brand image. When done correctly by professionals like Mayhigh Films who specialize in creating top-notch visual content for businesses; product videos can instill trust in consumers about the quality of the startup's products and services.

Product videos are essential for startups as they have the power to differentiate them from their competitors, create a lasting impression on potential customers, explain complex concepts, reach a wider audience, and establish credibility. By investing in professional product videos, startups can effectively market their products and gain a competitive edge in their respective industries.

Benefits of Using Product Videos for Marketing

In today's digital age, where attention spans are shorter and visual content reigns supreme, product videos have become a crucial tool for marketing. As a startup, it is essential to utilize all available resources to stand out in the competitive market. And one of the most effective ways to do so is by using product videos.

Here are some of the key benefits of incorporating product videos into your marketing strategy:

1. Increased Engagement and Conversion Rates:

Product videos offer a more interactive and engaging way for potential customers to learn about your product. With visuals and audio combined, they can better understand your product's features, benefits, and how it works. This leads to higher engagement rates and ultimately increases the chances of conversion.

According to Forbes, 90% of consumers say that video helps them make buying decisions, while 64% are more likely to purchase a product after watching a video about it. These statistics highlight the significant impact product videos can have on your sales.

2. Showcasing Product Features and Benefits:

A well-produced product video allows you to showcase your products' features and benefits in an appealing manner. It allows you to demonstrate how your product solves a problem or fulfills a need for potential customers effectively. By visually highlighting its unique selling points, you can create an emotional connection with viewers and persuade them to choose your brand over competitors.

3. Improved SEO:

Search engines love video content! Including product videos on your website can improve its search engine ranking as Google tends to favor websites with video content over those without it. Furthermore, having engaging video content on your website also leads visitors to spend more time on your page – which signals search engines that your website has relevant information worth ranking higher.

4. Enhanced Brand Awareness:

Product videos not only help increase engagement but also contribute towards building brand awareness among consumers. When people engage with interesting or informative video content from brands they like or trust, they are more likely to remember the brand and share the video with others. This can lead to a ripple effect, increasing your brand's reach and visibility in the market.

5. Versatility:

Product videos are incredibly versatile and can be used across various marketing channels – websites, social media platforms, email campaigns, etc. They also have a longer shelf life compared to other forms of content, such as blog posts or social media updates. This versatility allows you to repurpose product videos for different platforms, reaching a broader audience.

Using product videos as part of your marketing strategy is beneficial for startups looking to make an impact in their respective industries. By leveraging this powerful tool, you can effectively engage potential customers and increase brand awareness while boosting sales and conversions.

Challenges Faced by Startups in Creating Quality Product Videos

Creating quality product videos is no easy feat, especially for startups with limited resources and experience in video production. In this section, we will explore some of the major challenges that startups often face when it comes to creating impactful product videos.

1. Limited Budget: One of the biggest challenges faced by startups is their limited budget. Producing high-quality videos requires a significant investment in equipment, manpower, and editing software. For cash-strapped startups, it can be challenging to allocate a large portion of their budget towards video production.

2. Lack of Expertise: Another common challenge faced by startups is the lack of expertise in video production. As most startups have limited staff and resources, they may not have anyone with professional video production skills on their team. This can result in subpar product videos that fail to effectively showcase the features and benefits of their products.

3. Time Constraints: Startups are always racing against time to launch their products and establish themselves in the market. With so much on their plate, finding the time to plan, script, shoot, and edit a high-quality product video can be difficult. This often leads to rushed or incomplete videos that don't do justice to their products.

4. Limited Access to Equipment: Professional-grade equipment such as cameras, lighting gear, and sound equipment are essential for creating visually appealing product videos. However, many startups may not have access to these tools or may not have the budget to rent or purchase them for every project.

5.Lack of Brand Identity: Startups often struggle with building a strong brand identity since they are relatively new players in the market compared to established businesses. Without a clear brand identity or guidelines for visuals and messaging, it can be challenging for them to create consistent and impactful product videos that align with their brand image.

Overcoming these challenges requires strategic planning and collaboration with experienced professionals like Mayhigh Films who specialize in creating compelling product videos for startups. They can help overcome budget constraints by offering flexible pricing options and provide expert guidance to ensure that the video meets the desired quality standards. With their vast experience in video production, they can also offer creative solutions to overcome time constraints and lack of expertise.

Startups may face various challenges when creating product videos, but with the right approach and support from experts like Mayhigh Films, they can produce high-quality videos that effectively showcase their products and stand out in a competitive market.

How Mayhigh Films Can Help You Stand Out?

At Mayhigh Films, we understand the challenges that startups face in establishing their brand and gaining recognition in a crowded market. This is why we have tailored our services to specifically cater to the needs of startups looking to create impactful product videos.

So how exactly can Mayhigh Films help your startup stand out? Let's take a closer look at some of the ways:

1. Professional Video Production:

Our team consists of experienced professionals who have a keen eye for detail and a passion for storytelling. We use state-of-the-art equipment and techniques to produce high-quality videos that will captivate and engage your target audience.

2. Customized Solutions:

We understand that every startup is unique with its own set of goals, target audience, and budget constraints. That's why we offer customized solutions to suit your specific needs. Whether you require an animated explainer video or a live-action product demonstration, we have got you covered.

3. Branding Opportunities:

Product videos not only showcase your product but also provide an opportunity to establish your brand identity. Our team works closely with startups to ensure that the video aligns with their brand image and values, making it more memorable for viewers.

4. Increased Online Visibility:

In today's digital age, having an online presence is crucial for any business to thrive. With our professional video production services, you can showcase your products on various online platforms such as social media, websites, and e-commerce sites, increasing visibility for potential customers.

5. Engaging Storytelling:

We believe that storytelling is key when it comes to creating effective product videos. Our team excels in crafting compelling narratives that not only highlight the features of your product but also strike an emotional chord with viewers.

6. Competitive Advantage:

Having a well-produced product video gives you a competitive advantage over other startups in the market who may not be utilizing this powerful marketing tool yet. It helps build trust with potential customers and positions your startup as a professional and credible brand.

Product videos are an essential tool for startups to establish their brand and attract customers. With Mayhigh Films' expertise, you can create impactful and engaging product videos that will help your startup stand out in a crowded market. Contact us today to learn more about how we can help your business grow through the power of video marketing.

Services Offered by Mayhigh Films for Startup Product Videos

At Mayhigh Films, we understand the importance of creating a strong first impression for startups through product videos. That's why we offer a range of services specifically tailored to help startups showcase their unique products and stand out in today's competitive market.

Here are some details about the services we offer:

1. Concept Development: We work closely with our clients to understand their vision and goals for their product video. Our team of experienced filmmakers and creative directors then brainstorm ideas and develop a concept that effectively captures the essence of the product.

2. Scriptwriting: A well-written script is crucial for any successful product video. Our team of skilled writers knows how to craft compelling stories that not only highlight the features of your product but also engage viewers from start to finish.

3. Pre-Production: This stage involves planning all aspects of the production process, including casting, location scouting, set design, props, and equipment needed for filming. Our dedicated team ensures that everything is in place before moving on to the next stage.

4. Professional Filming: With state-of-the-art equipment and a highly talented film crew, we guarantee high-quality footage that will make your product shine on screen. Whether it's live action or animation, our team has expertise in various techniques to bring your vision to life.

5. Editing and Post-Production: This is where all the elements come together as our expert editors add music, sound effects, graphics, and visual effects to enhance your product video further. We also provide opportunities for revisions until you are completely satisfied with the final result.

6. Distribution Strategy: Once your product video is complete, we help you develop a distribution strategy that best suits your target audience and objectives. From social media platforms like YouTube and Vimeo to television commercials or trade shows – we can assist you in reaching your desired audience effectively.

At Mayhigh Films, we pride ourselves on our attention to detail, creativity, and professionalism. We understand the importance of delivering a high-quality product video that truly represents your brand and captures the attention of potential customers.

We believe in building long-lasting relationships with our clients and are committed to providing exceptional customer service throughout every step of the production process. Let us help you stand out from the crowd with a captivating product video that will leave a lasting impression on your audience. Contact us today to learn more about our services and how we can help your startup grow through effective visual communication.

Real Life Success Stories of Startups with Mayhigh Films’ Product Videos

In today's competitive business landscape, startups face numerous challenges in establishing their brand and gaining a foothold in the market. One effective way to set themselves apart from the competition is through product videos – a powerful tool that showcases their product or service to potential customers.

At Mayhigh Films, we have had the pleasure of working with several startups and witnessing their success stories firsthand. Our high-quality product videos have not only helped them stand out but also played a significant role in their growth and success. In this section, we will delve into some of our real-life success stories of startups that have benefitted from our product videos.

One such startup is XYZ, an online meal subscription service that was struggling to gain traction in a crowded market. Despite offering delicious and healthy meals at affordable prices, they were not getting enough conversions on their website. They approached us to create a product video that could effectively showcase their unique value proposition and increase customer engagement.

Cost-effective Solutions for Startup Video Needs

As a startup, having a strong online presence is crucial for establishing your brand and reaching potential customers. One effective way to achieve this is through the use of product videos. However, many startups may shy away from creating videos due to concerns about cost and resources. This is where Mayhigh Films comes in – offering cost-effective solutions for startup video needs.

When it comes to creating product videos, there are various options available such as DIY videos or hiring a professional production company. While DIY videos may seem like a more budget-friendly option, they often lack the quality and polish that can make your brand stand out. On the other hand, hiring a professional production company can be costly for startups who have tight budgets.

This is where Mayhigh Films differentiates itself by offering cost-effective solutions tailored specifically for startups. Our team understands the financial constraints that new businesses face and we work closely with our clients to find creative ways to produce high-quality videos within their budget.

One of our cost-saving strategies includes utilizing existing assets such as photos and footage provided by our clients. We also offer flexible pricing packages depending on the scope of the project, allowing startups to choose what services they need without breaking the bank.

In addition, we have developed efficient processes that help us minimize production time without compromising on quality. With years of experience working with startups, we understand the importance of quick turnaround times in this fast-paced digital world.

We also offer competitive rates compared to traditional production companies while still delivering professional-level video content. Our team consists of experienced filmmakers who have worked with various brands across different industries, ensuring that your product video will be visually appealing and engaging for your target audience.

At Mayhigh Films, we believe that every startup deserves an opportunity to showcase their products or services through high-quality video content without having to worry about exorbitant costs. By offering cost-effective solutions tailored specifically for startups, we aim to help these businesses establish their brand identity and stand out in a crowded market.

Don't let budget constraints hold you back from creating impactful product videos for your startup. Let Mayhigh Films be your partner in bringing your brand to life through cost-effective video solutions.

Conclusion: Elevate Your

Conclusion: Elevate Your Brand with Professional Product Videos from Mayhigh Films

In today's competitive market, startups need to find innovative ways to stand out and make a lasting impression on potential customers. One effective way to achieve this is through high-quality product videos. As we have discussed in this article, product videos offer numerous benefits for startups, from increasing brand awareness to boosting sales and improving customer engagement.

At Mayhigh Films, we understand the challenges that startups face and the importance of creating a compelling visual representation of their products. That's why our team of skilled professionals is dedicated to providing top-notch video production services specifically tailored for startups.

With our expertise in storytelling and visual communication, we can help elevate your brand by creating engaging product videos that capture the attention of your target audience. Our team will work closely with you to understand your brand's unique selling points and develop a creative concept that effectively conveys your message.

We use cutting-edge equipment and techniques to ensure that every frame of your product video is of the highest quality. Our experienced cinematographers know how to showcase your products in the best light, highlighting their features and benefits while maintaining a visually appealing aesthetic.

Moreover, our post-production team will add professional touches such as music, sound effects, motion graphics, and animations to make your product video stand out even more. These elements not only enhance the overall look of the video but also contribute significantly to its impact on viewers.

Our commitment to delivering exceptional results does not stop at just creating a visually stunning product video. We also offer distribution services that can help get your video seen by a wider audience through various platforms like social media channels or email marketing campaigns.

Investing in professional product videos from Mayhigh Films can give your startup a significant advantage over competitors. With our expertise in storytelling and visual communication combined with high-quality production equipment and techniques, we can help elevate your brand's image and drive business growth through engaging and impactful product videos. Don't just tell the story of your products, let us help you show it to the world in a way that will leave a lasting impression.

[coochiequeens]

When women are single they get together with other women and enjoy life. When men are single they they make their unhappiness everyone else’s problem.

By Geeta Pandey

BBC News, Delhi

In India, girls have traditionally been raised to be good wives and mothers and the most important life goal for them has been marriage. 

But a large number of women are now charting their independent solitary path by choosing to remain single.

On Sunday, I attended a lunch gathering of two dozen women at a Caribbean lounge in south Delhi. The room was filled with excited chatter and laughter.

The women were all members of Status Single - a Facebook community for urban single women in India.

"Let's stop describing ourselves as widows, divorcees or unmarried," Sreemoyee Piu Kundu, author and founder of the community, told the gathering. "Let's just call ourselves proudly single."

The women clapped and cheered.

In a country that's often described as being "obsessed with marriage", a lot of stigma still surrounds singlehood.

In rural India, single women are often seen as a burden by their families - the never married have little agency and thousands of widows are banished to holy towns such as Vrindavan and Varanasi.

Ms Kundu and the women in the Delhi pub I meet are different. Mostly from middle class backgrounds, they include teachers, doctors, lawyers, professionals, entrepreneurs, activists, writers and journalists. Some are separated or divorced or widowed, others never married.

The wealthy urban single women are increasingly being recognised as an economic opportunity - they're wooed by banks, jewellery makers, consumer goods companies and travel agencies.

Single women are also finding representation in popular culture - Bollywood films such as Queen and Piku and web shows such as Four More Shots Please with single female protagonists have done commercially well.

And in October, the Supreme Court ruling that all women, including those not married, had equal rights to abortion was hailed as a recognition of single women's rights by the top court. 

But despite these welcome changes, society's attitudes remain rigid and, as Ms Kundu says, being single is not easy even for the affluent and they are judged all the time too.

"I've faced discrimination and humiliation as a single woman. When I was looking to rent an apartment in Mumbai, members of a housing society asked me questions like, Do you drink? Are you sexually active?" 

She's met gynaecologists who've been like "nosy neighbours" and a few years ago when her mother put an ad on an elite matrimonial site on her behalf, she met a man who asked her "within the first 15 minutes if I was a virgin"? 

"Apparently it's a question single women are routinely asked," she adds. 

Indian woman's plan to 'marry herself' sparks debate 

The opinionated feminist and her viral wedding ad

But single shaming doesn't make sense in a country which, according to the 2011 Census, is home to 71.4 million single women - a number larger than the entire populations of Britain or France.

This was a 39% increase - from 51.2 million in 2001. The 2021 Census has been delayed due to the Covid-19 pandemic, but Ms Kundu says that by now, "our numbers would have crossed 100 million". 

Some of the increase can be explained by the fact that the age of marriage has risen in India - which means a larger number of single women in their late teens or early 20s. The numbers also include a large number of widows, attributed to the fact that women tend to live longer than men. 

But, Ms Kundu says, she's seeing "many more women now who are single by choice, not just by circumstances" and it's this "changing face of singlehood" that's important to acknowledge. 

"I meet a lot of women who say they are single by choice, they reject the notion of marriage because it's a patriarchal institution that's unjust to women and used to oppress them."

Her focus on single women is rooted in the discrimination her mother - widowed at 29 - faced. 

"Growing up, I saw how a woman, unaccompanied by a man, was marginalised in our patriarchal, misogynistic set-up. She was unwelcome at baby showers and at a cousin's wedding, she was told to stay away from the bride since even a widow's shadow is considered inauspicious." 

At the age of 44, when her mother fell in love and remarried, she again attracted the "ire of society" - "How dare a widow not be the sad, weeping, asexualised, pleasureless woman that she's supposed to be? How dare she have agency again?" 

Her mother's humiliation, she says, had a profound impact on her.

"I grew up desperately wanting to get married. I believed in the fairy tale that marriage will bring acceptance and take away all my darkness."

No country for single women

'You're too smart,' and other jibes about being single

But after two failed relationships which were abusive - physically and emotionally - and coming within a hair's breadth of getting married at 26, Ms Kundu says she realised that the traditional marriage where a woman is meant to be subservient to a man wasn't for her. 

Her ideal relationship, she says, is one that's not rooted in culture, religion or community but is based on "respect, accessibility and acknowledgement".

It's a reasonable ask and an idea many single women I met on Sunday agreed with. 

But India remains a largely patriarchal society where more than 90% of marriages are arranged by family and women have little say in who they marry - leave alone whether they want to marry at all.

But Bhawana Dahiya, a 44-year-old life coach from Gurugram (Gurgaon) near Delhi who's never been married, points out that things are changing and the growing numbers of single women is a cause for celebration.

"We might be a drop in the ocean, but at least there's a drop now," she says. 

"The more examples we have of women being single, the better it is. Traditionally, all conversations were about the husband's career, his plans, the children's school, with little thought given to a woman's choices, but those conversations are now changing.

"We are making a dent in the universe."

[mayhighfilms]

Spotlight On Mumbai's Top TV Commercial Makers: A Comprehensive Review

In the bustling metropolis of Mumbai, where dreams are spun into reality and creativity thrives on every street corner, there exists a vibrant ecosystem of TV commercial makers who shape the narrative of brands and captivate audiences with their ingenious storytelling. From heartwarming tales to quirky jingles, Mumbai's commercial industry is a melting pot of talent, innovation, and relentless pursuit of perfection.

In this comprehensive review, we delve into the world of Mumbai's top Tv Commercial Maker In Mumbai, exploring their unique styles, standout works, and the magic they weave behind the scenes.

Exploring Mumbai's Commercial Landscape

Mumbai, often dubbed the "City of Dreams," is not just the financial capital of India but also the creative hub of the country. It's home to a plethora of advertising agencies, production houses, and individual talents, all vying to leave an indelible mark on the advertising industry.

At the heart of Mumbai's commercial landscape are the creative minds who conceive, script, and direct TV commercials that leave a lasting impression on viewers. These individuals and teams possess a rare blend of artistic flair, marketing acumen, and technical expertise, making them indispensable to brands seeking to connect with their target audience.

Unveiling the Maestros

1.Mayhigh Films : Reimagine Branding & Marketing | Everything Under One Roof

Are you looking for the best ad film and video production company in Mumbai and Delhi NCR? Look no further than Mayhigh Films! With a team of talented professionals who are passionate about creating high-quality, engaging content, Mayhigh Film is your go-to agency for all your video production needs. Whether you need a sleek commercial to promote your brand or a captivating corporate video to showcase your business, Mayhigh Films has the expertise and creativity to bring your vision to life. From concept development to filming and editing, they will work tirelessly to ensure that every detail is perfect. Trust Mayhigh Films as Your Video Production Agency in Mumbai & Delhi NCR – you won’t be disappointed!

Mayhigh Films is a prominent production house based in Mumbai, India, renowned for its innovative approach to filmmaking. Established with a vision to create compelling and diverse narratives, the company has quickly become a significant player in the Indian film industry. Specializing in both commercial and independent cinema, Mayhigh Films is known for its high production values, talented team, and commitment to storytelling excellence. Their portfolio includes a variety of projects ranging from feature films and documentaries to commercials and music videos, reflecting the dynamic and ever-evolving landscape of contemporary Indian cinema.

2. Ogilvy & Mather:

A stalwart in the advertising industry, Ogilvy & Mather boasts a legacy of creating iconic campaigns that stand the test of time. With a diverse team of creatives and strategists, Ogilvy Mumbai continues to redefine the advertising landscape with campaigns that are not just visually striking but also culturally relevant. From poignant social messages to witty brand pitches, Ogilvy's commercials resonate with audiences of all demographics.

3. Lowe Lintas:

With a motto of 'Ideas that Stir Emotions,' Lowe Lintas has been instrumental in shaping the advertising narrative in India for decades. Known for their simple yet profound storytelling, Lowe Lintas commercials have a knack for tugging at the heartstrings while delivering the brand message effectively. Their ability to distill complex ideas into concise, emotionally resonant narratives is what sets them apart.

Conclusion: Celebrating Creativity and Impact

Mumbai's top Corporate Film Maker In Mumbai are not just storytellers; they are architects of emotions, sculptors of brand identities, and catalysts for change. Through their artistry and innovation, they transcend the realm of advertising to create experiences that resonate with audiences long after the screen fades to black.

As we conclude our comprehensive review, one thing becomes abundantly clear: Mumbai's commercial landscape is as diverse and dynamic as the city itself, with each creator adding their unique brushstroke to the canvas of advertising excellence. In a world inundated with advertisements, it is these maestros who continue to shine bright, illuminating our screens and capturing our hearts one commercial at a time.

Social Links -

Instagram - https://www.instagram.com/mayhighfilmsdelhi/

Facebook - https://www.facebook.com/Mayhighfilms

Youtube - https://www.youtube.com/c/mayhighfilms/videos

Linkedin - https://www.linkedin.com/company/mayhighfilms/

[reynoldbrown]

Unveiling a New Era of Advertising Excellence with Creative Media Productions: Revolutionizing Ad Film Making in Mumbai

Mumbai, the bustling metropolis and heart of India's entertainment industry, is home to Creative Media Productions, a premier ad film maker that has been setting the standard for cinematic excellence in commercial advertising. Renowned as a leading Ad film agency in Mumbai, Creative Media Productions has harnessed the dynamism and creativity of the city to produce captivating ad films that resonate with audiences nationwide.

Innovation Meets Expertise at the Foremost Ad Film Production in Mumbai

At Creative Media Productions, innovation is not just a buzzword but the driving force behind every project. With a profound understanding of the digital landscape and a finger on the pulse of contemporary aesthetics, this ad film production house has consistently delivered content that captures the imagination and compels engagement. The agency’s commitment to crafting stories that speak to the heart and mind has established it as a forerunner in the ad film production scene in Mumbai.

Film Production House in Mumbai Pioneers Future of Advertising Films

The visionary team at Creative Media Productions, a renowned film production house in Mumbai, comprises industry experts, creative mavericks, and technical whizzes. This amalgamation of talent ensures that every ad film is not only a visual treat but also strategically designed to maximize brand impact and message retention. The production house's state-of-the-art technology, coupled with its artistic acumen, makes it the go-to destination for brands looking to make a significant mark through their advertising.

Creative Media Productions: Where Brands Become Blockbusters

“We believe in turning brand visions into blockbuster realities," says the Creative Director of Creative Media Productions. "Every ad film is a journey from concept to creation, where we ensure that every frame is infused with the essence of the brand and the expectations of the target audience. Our approach is holistic, encompassing not just the production but also the strategic distribution of the content to hit the mark every time.”

Contact Creative Media Productions Today

To experience the gold standard in ad film making, collaborate with Creative Media Productions, the name synonymous with excellence in ad film agency circles in Mumbai. Visit https://creativemediaproductions.in/ to start your brand's journey towards cinematic advertising that makes a difference.

Media Contact: Name: Sunit Pathak Phone: +91 9179450756 Email: creativemediaproduction.indore@gmail.com Creative Media Productions, bridging narratives and innovation to craft ad films that are not just seen but felt and remembered. Join us, and let's make your brand the talk of the town.

[urbanbllink]

Crafting Visual Excellence: Corporate Video Makers in Mumbai

In the bustling heart of India's entertainment and business hub, Mumbai, a dynamic industry of corporate video production thrives. As businesses recognize the profound impact of visual storytelling, corporate video makers in Mumbai have emerged as essential partners in conveying compelling narratives, showcasing products and services, and reaching wider audiences. In this article, we will delve into the significance of Corporate video makers in Mumbai, their contributions to the business landscape, and how to select the right partner for your video production needs.

The Power of Corporate Videos

In today's digital age, corporate videos have become a versatile and indispensable tool for businesses across industries. They offer a unique way to engage audiences, convey complex information, and build brand identity. Some of the key benefits of corporate videos include:

Enhanced Communication: Videos are an engaging and concise way to deliver information, making complex subjects more accessible to viewers.

Increased Brand Awareness: Videos can establish a brand's identity, highlight its values, and build a strong connection with the audience.

Improved Conversion Rates: Video content often leads to higher conversion rates, as it can effectively influence purchase decisions.

SEO Benefits: Videos can improve search engine rankings and attract more organic traffic to a company's website.

Effective Storytelling: Videos enable businesses to tell stories and evoke emotions, leaving a lasting impact on the audience.

Corporate Video Makers in Mumbai: Their Role and Contributions

Corporate video makers in Mumbai have gained prominence by creating high-quality, engaging, and effective videos for businesses. They offer a range of services, including:

Conceptualization: These professionals work closely with clients to understand their objectives and develop creative concepts that align with the brand's identity and message.

Production: Corporate video makers handle all aspects of production, from scriptwriting and storyboarding to filming, directing, and capturing high-quality visuals.

Editing and Post-Production: The editing and post-production phase involves refining and enhancing the video through editing, sound design, color grading, and adding special effects.

Animation and Motion Graphics: Many corporate videos require animation and motion graphics to simplify complex concepts or add a creative flair to the content.

Distribution Strategy: Video makers can also assist in developing a distribution strategy to ensure the video reaches the right audience through platforms like YouTube, social media, and websites.

Selecting the Right Corporate Video Maker

Choosing the right corporate video maker in Mumbai is essential to achieve your business objectives. Here are some key factors to consider:

Portfolio and Expertise: Review the agency's portfolio to gauge their expertise and assess whether they have experience in your industry or niche.

Client Testimonials: Client testimonials provide insight into the agency's reputation, professionalism, and client satisfaction.

Creativity and Innovation: Look for an agency that showcases creativity and innovation in their work, as these qualities are vital for captivating the audience.

Transparency and Communication: Effective communication and transparency in the production process are crucial for a successful partnership.

Budget and Pricing: Clearly define your budget and discuss pricing structures with the agency. Ensure there are no hidden costs.

Equipment and Technology: Inquire about the equipment and technology the agency uses, as this can impact the quality of the final product.

Legal Considerations: Ensure all legal aspects, such as licensing and copyrights, are clearly addressed in the contract.

Conclusion

Corporate video makers in Mumbai play a pivotal role in shaping the visual communication landscape for businesses. Their ability to conceptualize, produce, and distribute compelling videos can enhance brand identity, engage audiences, and drive business growth. By carefully selecting the right corporate video maker, businesses can harness the power of visual storytelling and create a lasting impact in the competitive business landscape of Mumbai and beyond.

For more details, visit us :

corporate video production company

corporate film makers in mumbai

Remote Filming in India

Safety Induction video makers

[filmszone-blog]

How Corporate Film Makers and TVC AD Film Making in Delhi NCR Are Creating Excellent Works?

Well if you have decided to make a video for your company and are out for the perfect Corporate Film Maker Delhi NCR or TVC AD Film Making in Delhi NCR? You will have to give a brief to the TVC Ad Film making or the corporate film Production Company. Without a clear brief, you and the corporate film production agency could be thinking differently from one another.

Some Key Points that could help you in preparing a brief are hereby described:

The Target Market: If the target viewer is going to be the investor, then chances are that thing like growth and profit figures and plans could be great things to talk about.

Now if the target viewer was a customer, then things like your emphasis on quality, quality control systems, and your production facilities could be great things to convince them.

Putting your best foot forward: Your message contains everything good about your company, and it should give USPs, competitive advantages, and the thing that can impress your viewer. Try to put yourself in the viewer's place and answer the questions that may have.

The number of shooting locations: If you are a company that has got offices/units all over the country or the world, then you will also have to consider shooting locations. You will have to decide the number of locations where shooting would be required and always be sure that those locations are well kept. The cost of the video would also be impacted by the number of locations where the shoot has to be done.

Presently High Definition: These higher resolution formats are required only if you plan to showcase on a very big projection platform or the corporate video in a theatre. However, if this is not the case, then you can save some money by selecting a High Definition format. Also if you plan to showcase your video through the social media apps or Internet like WhatsApp then it’s advisable to select a lower resolution distribution format, as selecting a higher resolution format can result in not playing at all on slower networks or the video buffering.

Requirement for animation or graphics: Depending on the industry that you are from, you may also have to decide if you want animation and graphics to be used in your video. While the inclusion of graphics and animation can jazz up your video, it will also lead to a cost escalation. For example, if your company is into engineering and manufacturing, you could have lots of things to showcase and shoot, and many need minimal graphics and animation. But if your company is in the services sector, then chances are that you may not have much not shot and may need animation and graphics to explain your business. 

Duration: In an ideal world the duration of the video has to be kept within 5-6 minutes. This means that you have to make sure all the information that you share in the brief. Sharing of non-essential information can confuse the corporate video production agency and also dilute the message that you want to convey. Hence besides knowing what to include in the corporate video, you should always clear what is not necessary. 

You can choose a filmmaker that can come with an original script

So these are some of the points that you can keep in mind while giving a brief to the Corporate Film Maker Delhi NCR and TVC AD Film Making in Delhi NCR. This will make sure that you and the production agency come out with the best corporate film possible.

[richagupta]

Orange Videos

Corporate Video Production Company Mumbai | Film Production Services Orange Videos

Orange videos is a leading top Corporate Video Production Company & Film Production Services based in Mumbai. From corporate to explainer Videos, we create high class videos.

Visit - https://www.orangevideos.in/

[richag]

Orange Videos

Corporate Video Production Company Mumbai | Film Production Services Orange Videos

Orange videos is a leading top Corporate Video Production Company & Film Production Services based in Mumbai. From corporate to explainer Videos, we create high class videos.

Visit - https://www.orangevideos.in/

[earthfilms]

Best Ad Film Production House In Mumbai

A group of experienced creative minds get together and put their thoughts into action to help facilitate the creation of a film for an advertisement that is not only high quality and shot with the best equipment, but also eye-catching and attractive for the viewers to see to help bring out the best of the brand that is being displayed.

A tight and meaningful brief is developed between Earth Films and their clients so that both parties are clear about what line the wish to opt for with their products in order to make the message all the more effective.

As a relatively young ad film production house, Earth Films is open to new ideas and creative thinking to make the most of every film they work on and enjoy the process while they are at it. They are a talented and dynamic lot and are headed by a group of experienced directors with years of experience in the field of advertising and films.

Over time, they have provided a strong and reliable base with respect to production with regard to several ad films from among a variety of brands. Some notable brands for whom Earth Films has successfully produced ad films for include Jiva Ayurveda, 21K school, Dr.Batra’s clinic , Mahindra and Mahindra, HeroMotocorp and many more.

Besides ad films, Earth Films recently also worked on producing a full length Documentary film- The Tails of Boo Boo and Cuddly Poo produced by Vandana Sethhi. The film showcases the plight of stray animals in India and encompasses a variety of aspects with regard to the lives of these animals. It furthermore stars several celebrities, animal welfare workers, NGOs , feeders and others who contribute towards the good cause of animal welfare maximisation. The film was shot using the best available Sony cameras and production was ensured to be top notch.

Punctuality is key and Earth Films always ensures that they deliver on time, at all times. Pre-Production work is done well in advance and is carried out professionally by those in charge who ensure that everything is in order and goes as planned on the day of the shoot.

Post-production work too is handled by a team of competent professionals who handled important work such as editing, colour correction, fine tuning, sound work etc. and ensure the footage is good to go on the big screen as per schedule.

Over the years, Earth films has excelled in making ground breaking and innovative television ad commercials for various brands and their products and hence has made a name for itself. The overall performance with respect to television ad films facilitated the coming of animated videos.

The Tails of Boo Boo and Cuddly Poo is all scheduled to release in cinemas in 2022. The documentary is eagerly awaited and has proved to be a stepping stone for Earth Films with respect to production of a full fledged film. The road ahead seems bright and full of opportunities !

[themoonstudioz]

Survival in the time of the new normal

The Coronavirus global pandemic-inflicted lockdown has changed all things for all people. In India, with no certainty about when the lockdown will be lifted, ‘stay at home’ and ‘work from home’ have gone beyond fashionable mantras and become lifestyle imperatives.

People are slowly,even if painfully, learning to adapt to this new normal. But, especially for the youth, weeks of watching TV, surfing the net, cooking, cleaning, sleeping… and then repeating the same cycle over and over, have exhausted all indoor options of entertainment and is slowly ushering in a sense of utter boredom and restlessness. Suddenly, everyone is craving the life they took for granted – simple things like going out for a stroll or a spin, meeting friends, shopping…

In this scenario, even the silver linings – such as purer air, cleaner environment, Mother Nature reclaiming her space through flora and fauna – are turning into minor irritants in the minds of bored youth. The positives are degenerating into negatives!

Where there was a challenge, Water Communications saw an opportunity to leverage the situation for their client’s brand,Cornitos Nachos. The agency created an engaging film for the crisps brand, simply by empathising with the target audience in their lockdown situation. Creatively and resourcefully too – the entire film shoot, production and editing was carried out without compromising any of the stringent lockdown rules of social distancing and leaving home.

The huge lockdown negative of boredom or boriyat, was turned around to become the hook and the positive of the film.

In gist, the film revolves around a group of young friends, separated from each other because of the lockdown; each feeling like a prisoner in their own home. In expression, word and mannerism, the utter boredom of the situation oozes out of them. Over a concall, each expressing their views on the current situation in tones of boredom, laced with sarcasm. Tired of things they once enjoyed, even positive things have become negative irritants, simply because they are overwhelmed and overdosed by them.

Enter Cornitos Nachos and everything changes.Its analogy of different, delicious and exciting flavours translates into adding fun and zing to their boring lives. Suddenly there are options to doing routine things in fun ways. Suddenly they are enjoying their stay at home, and beating the quarantine blues. Suddenly life is beautiful!

Conceptualised by Water Communications and produced by The Moon Studioz, the entire film has been shot during lockdown. Each scene involves only one artist in their own home, thus staying true to the social distancing and stay-at-home protocol. Complete post production of the film was also handled from respective homes – grading, editing, music etc.

The film, created entirely during lockdown, is a powerful statement in itself. The media itself has become the message! Boldly proclaiming to the industry and world, that creativity and ingenuity know no boundaries – even when, ironically, they are restricted by severe boundaries. There may be a restriction on movement; but movement of creative juices remains unstoppable! The world may have paused for the moment, but Water Communications has proved yet again (to paraphrase Steven Hawking) that adaptation is the highest form of intelligence.

In working around severe limitations of movement, location and resources, Water Communications and The Moon Studioz have, with this lockdown film, opened up further horizons in what may fast become a new trend in the film business – creating high engagement films on low budgets and within high resource restrictions. This could become the new normal, even beyond the lockdown era.

Finally, staying with the first principles of marketing communications, Water Communications has kept its client’s brand in the TG’s mindspace – more than that, cheerfully engaging and empathising with the audience by putting a positive spin on a negative situation.

To draw from Charles Darwin this time, for both agency and brand, survival in the time of the new normal, is all about who can be the nimblest in ideation and communication.

[hsdigitalmedia]

Commercial Advertising Films in Thane

HS Digital Media: Your Gateway to Exceptional Commercial Advertising Films in Thane

Are you a business in Thane looking to enhance your brand’s visibility and captivate your audience with compelling commercial advertising films? Look no further than HS Digital Media, your trusted partner in creating impactful ad film commercials. In this blog, we’ll delve into the world of commercial advertising films in Thaneand explore how HS Digital Media can help you tell your brand’s story in a captivating and memorable way.

The Power of Commercial Advertising Films

Commercial advertising films are a powerful tool for brands to connect with their audience and leave a lasting impression. Whether you’re promoting a product, showcasing your services, or telling your brand’s story, a well-crafted commercial advertising film can capture attention, evoke emotion, and drive action. At HS Digital Media, we understand the importance of storytelling in commercial advertising and specialize in creating compelling narratives that resonate with your audience and drive results.

Elevate Your Brand with HS Digital Media

HS Digital Media is your premier destination for creating exceptional commercial advertising films in Thane. With our team of experienced professionals and state-of-the-art production facilities, we have the expertise and resources to bring your brand’s vision to life on the screen. Whether you’re looking to create a TV commercial, online video ad, or promotional film, we work closely with you to understand your brand identity, values, and objectives, ensuring that every frame of your commercial advertising film reflects your brand’s personality and resonates with your target audience.

Tailored Solutions for Your Business

At HS Digital Media, we understand that every business is unique, and we believe in providing personalized solutions that meet your specific needs and objectives. Whether you’re a small startup or a large corporation, we offer a wide range of services to help you create impactful commercial advertising films that drive results. From concept development and scriptwriting to filming, editing, and post-production, our team works tirelessly to ensure that your commercial advertising film exceeds your expectations and delivers a strong return on investment.

Contact HS Digital Media Today

Ready to elevate your brand with exceptional commercial advertising films in Thane? Contact HS Digital Media today to learn more about our services and how we can help you achieve your marketing goals. Let’s collaborate to create compelling commercial advertising films that captivate your audience, drive engagement, and elevate your brand to new heights.

[mayhighfilms-blog]

#adfilm #tvc #advertising #film #filmmaking #ad #advertisement #filmmaker #cinematography #shoot #adfilms #productionhouse #mumbai #actor #director #bollywood #adfilmshoot #casting #commercial #branding #instagram #production #india #bts #creative #dop #adshoot #shortfilm #audition #filmmakers

[corporatefilmproductionhous-blog]

The Importance Of Audiovisual Communication

Every period has its own learning in business management. After the World War II the world economic environment has seen development in manufacturing expertise, marketing expertise, financial expertise and so on. The present period is certainly the phase of communication expertise. The survival as well as the success of an organization depends largely in its strength to communicate to stakeholders inside as well as outside the organization effectively.

With the innovative technical development in communication devices leading to faster and wide spread communication has turned the world more transparent than ever before. Today the domain of definition of communication has transcended the synonymous such as verbal and written communication and has included all aspects of human behaviour. Today in communication the claim in a statement has to be supported by individual behaviour in order to be meaningful. Today an organization is counted as a single entity. Hence the communication from an organization has to be consistent at all levels. The perception about an organization is build by the interaction it has with its stakeholders. And with the changing business environment only a strong brand identity is the hope of success. Audiovisual communication is the need of the hour for effective communication impact. It satisfies the human mind by being in sync best with the audio visual senses. Audiovisual content is used not only in business but in all other sides of human life like relationship, education, entertainment to name a few. Today every mobile phone has inbuilt camera and microphone ready to capture data to create audiovisual files. Also those audio visual files can be share by application in simple process. As corporate film makers we understand the trend of the communication business and are learning from it as much as possible. We focus on learning the subject as deeply as possible. We are equipping ourselves well to become a great corporate film production house. We are upgrading to have complete solution for our clients. Confusion to clarity is the essence behind all strategic communication. We believe that audiovisual communication is the most effective communication tool under most circumstances.