#Zeology

[dippedanddripped]

PUMA RE:SUEDE | AN EXPERIMENT IN CIRCULARITY

[foxyou-too]

Nera Tanning leather biz zeology

[kicksaddictny]

Puma - Wear, Return, Biodegrade: PUMA Re: Suede Experiment With Distribution Of 500 Pairs

PUMA has started to distribute 500 pairs of its experimental RE:SUEDE sneaker to participants in Germany after recording strong interest for this biodegradability project.

With the RE:SUEDE experiment, PUMA will test whether it can make a biodegradable version of its most iconic shoe, the SUEDE. The participants will wear the RE:SUEDE for half a year before returning their pairs to PUMA. The company will then send the worn RE:SUEDES to industrial composting experts Ortessa in the Netherlands, who will analyze whether the sneakers can biodegrade in a controlled, industrial setting.

“We are excited that we received many times more requests for the RE:SUEDE experiment than we had pairs available, which shows that there is a large interest in sustainability topics,” said Heiko Desens, Global Creative Director at PUMA. “As part of the experiment, we will also gather feedback from participants about the comfort and durability of the sneakers, which will help us design future versions of the shoe, if the experiment is successful.”

PUMA’s global brand ambassadors, such as model, actress and activist Cara Delevingne, will also test the RE:SUEDE as part of this project.

The RE:SUEDE is made with materials such as Zeology tanned suede, biodegradable TPE and hemp fibers. Compared to other biodegradable materials that were evaluated by PUMA, these materials also ensure better comfort for the wearer.

The RE:SUEDE experiment is the first project to launch as part of PUMA’s “Circular Lab”, an innovation hub, which brings together PUMA’s sustainability and design experts who work on circularity programs. The recently announced RE:JERSEY project, in which PUMA pilots an innovative garment-to-garment recycling process, is also a part of “Circular Lab”.

[shravani-765]

What chemicals are used to tan leather?

After the hides are removed from the beam house and thoroughly cleaned of debris, blood, salt, and hair, leather tanning is the first step in producing leather. We must process a hide or skin before it can make a leather product. This process is called the Leather Tanning Chemical. The leather becomes more durable through tanning, which alters the fibers' chemistry, making it more difficult for bacterial and fungal enzymes to break them down.

It is most likely chrome-tanned leather when buying leather goods or sourcing leather. Most leathers—about 80% of them—are chrome-tanned. Thus, the most common chemical used to tan leather is chromium. However, there are other options besides chrome tanning. Tan leather, there are several techniques and substances available. The following four tanning techniques and chemicals will be covered:

· Chrome tanning

· Vegetable tanning

· Zeology: zeolite-based tanning

Chrome tanning-

Chromium (chromium III) mineral salts are used in the process of chrome tanning, as the name implies. Most people are unaware that chromium is a necessary component of our daily diet, despite chromium III being a safe mineral... It has been asserted on the occasion that chromium VI (Cr VI), also known as hexavalent chrome, is a carcinogen used for tanning leather. Chrome VI is used in the production of leather.

Chrome tanning creates consistent leathers that keep their qualities after being used or worn year after year. Leather Tanning Chemical results in a blue/grey color after tanning; this colour is typically recolored to provide the desired final color in the leather.

Vegetable tanning-

The oldest tanning technique is vegetable tanning. It makes use of tree and shrub nuts and wood extracts. These are obtained from a sustainable source, thanks to responsible vendors. This approach typically requires more time to tan leather, but the end product has a unique appearance and handling that age nicely.

Vegetable-tanned leather gives the impression that it is more "eco-friendly" based on its name and the tanning substances employed. However, to draw a more relevant comparison with other approaches, we must consider the overall balance throughout the process. For instance, leathers tanned with chromium require several times as much tannin as leathers tanned with vegetables. Therefore, additional treatment is necessary before the generated effluent can be released. However, it offers the advantage of using raw materials that are natural, sustainable, and renewable.

Zeology: zeolite-based tanning-

The usage of zeolites is a breakthrough in leather tanning chemical technology. Zeolites have the unusual ability to release or absorb water depending on the temperature. Leather comfort depends on its ability to absorb water, so it is ideal to have a tannage without swelling.

It's crucial to understand that when purchased as a raw ingredient sold by the kilogram, zeolite cannot be used as a tanning agent. The cost of the tanning ingredient per kilogram is the only benefit cited for these zeolite mixtures. On the other hand, Zeology was created for the best leather performance on any substrate with minimal environmental effect and unequalled production consistency. It uses a changed zeolite (patented).

[tunesrecords]

SUEDE Experiment Starts With Distribution of 500 Pairs

Herzogenaurach, Germany:  

Sports company PUMA has started to distribute 500 pairs of its experimental RE:SUEDE sneaker to participants in Germany after recording strong interest for this biodegradability project.

  This press release features multimedia. View the full release here: https://ift.tt/JBXzNDe

  Sports company PUMA has started to distribute 500 pairs of its experimental RE:SUEDE sneaker. PUMA’s global brand ambassadors, such as model, actress and activist Cara Delevingne, will also test the RE:SUEDE as part of this project. (Photo: Business Wire)

With the RE:SUEDE experiment, PUMA will test whether it can make a biodegradable version of its most iconic shoe, the SUEDE. The participants will wear the RE:SUEDE for half a year before returning their pairs to PUMA. The company will then send the worn RE:SUEDES to industrial composting experts Ortessa in the Netherlands, who will analyze whether the sneakers can biodegrade in a controlled, industrial setting.

  “We are excited that we received many times more requests for the RE:SUEDE experiment than we had pairs available, which shows that there is a large interest in sustainability topics,” said Heiko Desens, Global Creative Director at PUMA. “As part of the experiment, we will also gather feedback from participants about the comfort and durability of the sneakers, which will help us design future versions of the shoe, if the experiment is successful.”

  PUMA’s global brand ambassadors, such as model, actress and activist Cara Delevingne, will also test the RE:SUEDE as part of this project.

  The RE:SUEDE is made with materials such as Zeology tanned suede, biodegradable TPE and hemp fibers. Compared to other biodegradable materials that were evaluated by PUMA, these materials also ensure better comfort for the wearer.

  The RE:SUEDE experiment is the first project to launch as part of PUMA’s “Circular Lab”, an innovation hub, which brings together PUMA’s sustainability and design experts who work on circularity programs. The recently announced RE:JERSEY project, in which PUMA pilots an innovative garment-to-garment recycling process, is also a part of “Circular Lab”.

  PUMA

  PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

    View source version on businesswire.com: https://ift.tt/JBXzNDe

Visit The Eastern Herald for more info.

source https://www.easternherald.com/2022/04/22/suede-experiment-starts-with-distribution-of-500-pairs/

Trenz On

source https://emptunes.blogspot.com/2022/04/suede-experiment-starts-with.html

[earaercircular]

Puma is working on a biodegradable version of its "Suede" model

Sports equipment supplier Puma announces the launch of a circular pilot project to test a biodegradable version of its most iconic model, the Suede. No less than 500 people will be able to participate in the "Re: Suede - No Time For Waste" experiment, which aims to optimize waste management in the footwear industry.

What will the shoes and accessories of tomorrow look like? 3D printing, transformation of greenhouse gas into biomaterial, innovative and sustainable materials ... Fashion players compete in ingenuity and creativity to make the sector greener, or in any case less polluting, through innovations intended to reduce their impact on the environment, whether upstream, during or after the manufacture of their products. With its new experiment, "Re: Suede - No Time For Waste", it is the after-product, and more particularly its waste management, that Puma is tackling.

The brand with the leaping feline presents a new pilot project which results in the experimentation of a biodegradable version of its Suede, model launched in 1968. Based on new technologies, this special edition will be designed from sustainable materials, including the Zeology tanned suede, biodegradable TPE, and hemp fibers. Some 500 selected participants in Germany will be able to join this pilot project, which will see the light of day in January 2022, and will allow them to wear the Re: Suede for six months before returning it to Puma. The objective is to ensure the longevity of the sneaker, but also its biodegradability.

The shoes will then be received at the Valor Compostering B.V. [1]recycling center, owned by Ortessa Groep B.V.[2], based in the Netherlands. “The purpose of this step is to determine if Grade A compost can be produced for agricultural purposes,” explains Puma. The brand intends to share the results of this research to enable the entire footwear industry to improve its waste management. This is not the first time that Puma has launched such a pilot project. In 2012, the brand was already at the origin of a biodegradable sneaker launched as part of its InCycle collection[3]. A first phase which had failed after four seasons because of "too little demand and [of] the need to continue research and development", specifies the equipment manufacturer. This experiment is part of the brand's sustainability strategy, "Forever Better", which aims in particular to reduce its waste by 2025 via various solutions including the increased use of recycled polyester, and the implementation of product take-back programs.

Source

Puma planche sur une version biodégradable de son modèle "Suede", in : La Depêche 8-11-2021 https://www.ladepeche.fr/2021/11/08/puma-planche-sur-une-version-biodegradable-de-son-modele-suede-9916021.php

[1] Valor is responsible for the end processing of waste. Valor is formed by processors with their own specialism and their own view of the market. For example, we in our plant in Sint-Oedenrode compost 48,000 tonnes of organic waste per year, while veyzle from Hoensbroek specializes in the processing of paper and plastics. Valor | Afvalverwerking | Valor | Afvalverwerking (valorrecycling.nl) [2] A family business of waste specialists with a different outlook on the sector. Where others see waste, Ortessa sees opportunities. Ortessa contributes to new methods, surprising innovations and fresh concepts to tackle the raw material problem in a different way. The benefit achieved today forms a vital lead on the way to a cleaner future. The call for a cleaner, more liveable and better world is louder than ever before. A forward, proactive integration in the chain forms the starting point. And Ortessa can do that like no one else, because the organisation is formed of three specialist subsidiaries, which dovetail perfectly with the chain. Ortessa | Family business with a passion for renewable raw materials [3] Sportswear giant PUMA is pushing its sustainability credentials with a new range of products that are either recyclable or biodegradable. Called InCycle, the "closed-loop" collection includes footwear, apparel and accessories. The biodegradable components of the InCycle line include materials that can be broken down by microorganisms into biological nutrients. One of the prerequisites for the range, which is rated Basic under the Cradle to Cradle certification standard, is that the raw materials are organic fibers without toxic materials and follow certain international standards for composting to minimize their environmental impact. The recyclable products, in turn, are made with metals, textiles and plastic than can be reused to make other products. PUMA launches biodegradable InCycle collection (newatlas.com)

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Green is the prime color of the world, and that from which its loveliness arises. by goutam2irs

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PUMA recruits 500 testers for next phase of RE:SUEDE project

PUMA is looking for 500 people in Germany to join brand ambassadors such as Cara Delevingne and Raphaël Varane to test the RE:SUEDE sneaker and become a part of the company’s experiment to see whether it can make a biodegradable version of its classic SUEDE. 

With the RE:SUEDE project, PUMA has the ambition to set new standards of sustainability for the iconic SUEDE, as it tests whether the sneaker can biodegrade in the controlled setting of an industrial composting facility. In May, 500 participants will receive a pair of RE:SUEDEs to test. They are expected to wear the sneaker for six months and then send it back to PUMA. To thank them for their participation in the project, they will receive a new pair of RE:SUEDEs.

“We want participants to wear the RE:SUEDE as part of their daily routine,” said Stefan Seidel, PUMA’s Head of Corporate Sustainability. “That is how we can gather realistic feedback about the durability of the materials used in the sneaker.”

German residents looking to join the experiment can register on PUMA’s website https://eu.puma.com/de/en/resuede by March 14. PUMA will then draw 500 people, who will receive the RE:SUEDE and wear it for half a year before sending it back to PUMA.

The returned RE:SUEDEs will be tested for biodegradability at an industrial composting facility operated by Dutch waste specialists Ortessa.  PUMA will share the results of the RE:SUEDE experiment with its industry peers, to find better solutions for the waste management challenges the whole industry faces.

Even though the RE:SUEDE looks like its predecessor, which has been one of PUMA’s most iconic models since the 1960s, biodegradability has been the main focus of the RE:SUEDE program.

This is reflected in the choice of materials, such as Zeology tanned suede, biodegradable TPE and hemp fibres.

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I did a think. ヽ(ﾟ〇ﾟ)ﾉ