#Yashwant

[mysterioushimachal]

Yashwant Singh Parmar: The Architect of Modern Himachal Pradesh

[townpostin]

Yashwant Sinha Launches Atal Vichar Manch Political Party

Former Foreign Minister forms new party amid BJP ticket controversy Yashwant Sinha announces the formation of Atal Vichar Manch following BJP’s decision on Hazaribagh seat. RANCHI – Former Foreign Minister Yashwant Sinha has launched a new political party named Atal Vichar Manch, responding to recent BJP ticket allocations. The formation comes after BJP denied a ticket to Sinha’s son, Jayant…

[rightnewshindi]

हिमाचल निर्माता डॉ यशवंत सिंह परमार 18 साल रहे मुख्यमंत्री, मृत्यु के बाद बैंक बैलेंस सिर्फ 563 रुपये

Dr Yashwant Singh Parmar: पहाड़ी राज्य हिमाचल प्रदेश के निर्माता और पहले मुख्यमंत्री डॉ यशवंत सिंह परमार का आज 118वां जन्मदिन है. इनका जन्म 4 अगस्त, 1906 को हिमाचल के जिला सिरमौर के चन्हालग गांव में हुआ था. हिमाचल के अधिकारों के संरक्ष��� के लिए आज भी हर हिमाचली इन्हें सच्चे दिल से याद करता है. डॉ यशवंत परमार वो नाम है, जिन्होंने हिमाचल प्रदेश का इतिहास और भूगोल बदलने में अहम भूमिका अदा की है. डॉ…

[222marias1]

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[nitesh9090]

Gateway to Serene Living: Yashwant Avenue in Virar West

Yashwant Avenue

Introduction

Virar West has emerged as one of the most sought-after locations in Mumbai for property investment. Captivating world of Yashwant Avenue, where modern living meets serene surroundings. In this blog, we will take you on an exciting journey through the property Yashwant Avenue 1BHK 2BHK Flat in Virar West, presented by Propmart Advisory. Discover the key features, amenities, and advantages of owning a flat in this prestigious residential development.

At Yashwant Avenue, residents experience a perfect blend of comfort and luxury. The flats are meticulously crafted with contemporary designs that exude elegance. Each unit is spacious, allowing ample natural light and ventilation. Whether you are a young professional, a growing family, or a retiree, these flats cater to every lifestyle.

Promising Location

Virar West is a promising location with a bright future.Yashwant Avenue's location provides easy access to the Western Express Highway, making it convenient for daily commuters to travel to Mumbai's main business districts.

Nestled in a prime location, this place offers a treasure trove of conveniences. Just 800 meters away from the renowned Vijay Vallabh hospital, 100 meters from the popular Big Bazaar, and a mere 200 meters from Dmart, daily errands become a breeze. Education takes center stage with Rustomjee Cambridge school and Expert International School just a stone's throw away at 100 meters. Additionally, for higher learning, Viva college is conveniently situated within 200 meters. Embrace a lifestyle of ease and accessibility at this desirable destination.

Amenities at Yashwant Avenue

step into a world of delightful amenities at our enchanting residential community. Let your children's laughter fill the air as they frolic in the safe and vibrant children's play area. Take peaceful strolls through the beautifully landscaped gardens, where nature's serenity embraces you. Find your inner calm at the serene meditation point, a haven for introspection and relaxation. Engage in boundless fun at the multi-activity zone, where excitement knows no bounds. Embrace the ease of living with colleges, restaurants, schools, and shopping malls just a stone's throw away. Gaze at the stars from the specially crafted stargazing point, an experience that transcends the ordinary. And for those who cherish their daily walks, the well-designed walking track awaits you. Discover a world of endless wonders right at your doorstep.

Yashwant Avenue 1BHK 2BHK Flat in Virar West, presented by Propmart Advisory, offers a splendid opportunity to embrace a lifestyle of comfort and luxury. The project's strategic location, coupled with the thoughtful amenities, makes it a dream destination for homebuyers and investors alike. Don't miss this chance to be a part of an enchanting community that celebrates life to the fullest

For more detailed Information visit our website - https://www.propmart.co/

[komal-aher]

About "ME"

[neetusharma]

Abhay Lodha Topworth Group

Prafful Patel and Abhay Lodha during the closing ceremony of NPL Football tournament at Yashwant Stadium. For More Information:- https://www.medianews4u.com/lokmat-knowledge-forum-conducts-lokmat-infra-conclave-mumbai/

[cleverhottubmiracle]

In India, a country typically defined by traditional gender norms, male beauty is having a moment. Traditionally, Indian masculinity has been framed around the ideas of physical ruggedness and minimal grooming, rather than “beauty,” to make it more socially acceptable for men. Products were branded with macho elements like black and gold packaging and terms like “turbocharged” to attract male consumers. However, this is slowly changing. Instagram and the growing popularity of international beauty trends, like K-beauty are changing attitudes, according to Rituparna Som, beauty commentator and director of content at Fluent Health. Plus, more independent homegrown brands are revamping their strategies for connecting with male consumers, from creating bespoke grooming lines to running inclusive marketing campaigns. In doing so, they are tapping into an evolving demographic: men who care about their appearance beyond the barbershop.“Men in India are waking up to the possibilities of skincare and beauty, beyond the basic face wash and shaving cream,” says Diipa Khosla, founder of ayurvedic skincare label Indē Wild. “This isn’t just about looking good; it’s about self-expression and confidence.” It’s a big business opportunity: the men’s grooming market in India is estimated to grow from $1.4 billion in 2019 to $2.1 billion by the end of 2025, according to Euromonitor International. This growth isn’t limited to urban hubs; Tier II and Tier III cities are also seeing a surge in demand for products like moisturisers, serums, and even makeup. CPG giants are actively pursuing direct-to-consumer men’s grooming brands, according to Pallavi Arora, research associate at Euromonitor International. Marico, the owner of the widely used Parachute coconut hair oil, strategically diversified its portfolio in 2020 by acquiring Beardo, a startup specialising in men’s grooming. Similarly, Indian consumer products company Emami Limited bolstered its presence in men’s grooming in 2022 by increasing its stake in The Man Company. This shift has been driven by cultural icons from Bollywood stars to sports personalities to influencers like Ankush Bahuguna, Deep Pathare and Yashwant Singh. When Bollywood actor Ranveer Singh was seen with kohl-lined eyes and painted nails, it wasn’t just a fashion statement; it was a cultural reset. Similarly, when actor Ayushmann Khurrana fronted the “Gentlemen, Tum Hi Ho,” campaign for homegrown Indian grooming brand The Man Company’s campaign, it went a long way in promoting a non-toxic, aspirational image of male grooming. “There’s still a long way to go but there is a lot more awareness now… If not complete acceptance, there is at least growing awareness,” said Ankush Bahuguna. “I see the same men who troll me in the comments sometimes DM me for recommendations for best concealers to wear to weddings. Those are the guys I want to help out.”The Path to DiscoveryIndia is a highly aspirational market, with consumers often emulating what they see in pop culture, Bollywood and sports. Beauty brands have tapped that power to attract a growing number of male consumers: Indē Wild’s latest campaign, which starred Bollywood actor Ishaan Khatter, saw him endorsing their best-selling Champi Hair Oil and Dewy Lip Treatment. The ads ended up going viral on social media; sales of the highlighted products also received a major sales bump. “Men feel comfortable buying these products because they’re not hyper-feminized,” said Khosla. “It’s a perfect blend of self-care and practicality.” Data from the brand’s direct-to-consumer selling channels as well as retailers, showed an uptick from male customers, especially Gen-Z males.To that point, men can also be influenced indirectly via creators that don’t specialise in beauty content, such as financial or podcast personalities who mention or use certain products.“Straight men tend to prefer advice from other “bros” or relatable male personalities … [who] are well positioned to influence the masses through platforms like podcasts,” said Sandhya Shekar, celebrity makeup artist and founder of cosmetics line Mokae Beauty.Case in point: Yaan Man founded by Rahul Shah in 2021 from Indian city Ahmedabad, advertises itself as India’s first men’s makeup brand and partners with fitness personalities like Shivam Shah to reach its audiences. Offering everything from concealer sticks, foundation, tinted moisturisers and under eye gel, the brand’s ‘invisible makeup’ line is its best-seller. Beyond pop culture, more often than not, men discover beauty brands and products through the women in their lives. “A significant percentage of our male customers first heard about our products through their wives or girlfriends,” says Shamika Haldipurkar, founder of skincare label D’you. “This dynamic has been a game-changer in building trust and expanding our customer base.”Social media content is amplifying the trend. Campaigns featuring couples using the same products or tutorials by female influencers introducing men to skincare essentials are increasingly popular. These campaigns not only normalise male beauty but also encourage experimentation. Product Innovation and Local RelevanceIndian skin — which is often exposed to harsh sunlight, pollution, and humidity — requires specialised formulations. This is where homegrown, independent brands like D’you and Hivado are making their mark.“We focus on hydrating and barrier-protecting ingredients that combat environmental stressors,” said Haldipurkar. For instance, D’you’s social media includes videos of men using their serums to combat pollution-related skin issues, a common concern in India’s urban centers.Similarly, Sainath Jain, the co-founder of men’s skincare, haircare, and body care brand Hivado, notes that while international brands often dominate the premium market, they don’t address unique Indian concerns like hyper-pigmentation and tanning. “Our goal is to fill that gap with products that are both effective and inclusive,” he said. His brand’s primary target group is men aged 18 to 34, a demographic conscious about grooming as they navigate career, relationships and personal transformation. Hivado’s best-selling product, its “Thick & Full Shampoo,” is sold as a remedy for hair thinning, increasingly a major concern for Indian men due to stress, poor sleep cycles and environmental factors like hard water. The brand markets to niche groups like bikers and other outdoor athletes, whose skin is more exposed to the sun, and to engage younger audiences, it participates in events like the Under 25 Summit, a youth-focussed event that brings speakers, shopping and more together. Packaging is another area of focus. According to Jain, legacy brands are struggling to resonate with younger audiences due to outdated communication. Hivado’s branding is meant to be fresh and vibrant — its products come in bright orange bottles — but still minimal, to attract younger consumers. D’you, meanwhile, ran a social media campaign in 2023 challenging traditional gendered packaging in the men’s grooming industry, urging men to not be afraid of its pastel coloured packaging. “Traditionally, we all know that skincare is gender neutral, but there are brands that take the same formula, put it in black packaging and market it to men. Nothing has changed. Skin is skin,” says Haldipurkar. Through its campaigns that hinge on satire, D’you continues to challenge norms on social media. While the Indian male beauty and skincare market is still in its early stages, it has immense potential. With a younger, digitally savvy demographic driving demand, brands have a unique opportunity to shape the future of grooming in the country. “This is just the beginning,” says Bahuguna. “As men become more comfortable with beauty, we’ll see even more innovation and inclusivity in the market.” Source link

[norajworld]

In India, a country typically defined by traditional gender norms, male beauty is having a moment. Traditionally, Indian masculinity has been framed around the ideas of physical ruggedness and minimal grooming, rather than “beauty,” to make it more socially acceptable for men. Products were branded with macho elements like black and gold packaging and terms like “turbocharged” to attract male consumers. However, this is slowly changing. Instagram and the growing popularity of international beauty trends, like K-beauty are changing attitudes, according to Rituparna Som, beauty commentator and director of content at Fluent Health. Plus, more independent homegrown brands are revamping their strategies for connecting with male consumers, from creating bespoke grooming lines to running inclusive marketing campaigns. In doing so, they are tapping into an evolving demographic: men who care about their appearance beyond the barbershop.“Men in India are waking up to the possibilities of skincare and beauty, beyond the basic face wash and shaving cream,” says Diipa Khosla, founder of ayurvedic skincare label Indē Wild. “This isn’t just about looking good; it’s about self-expression and confidence.” It’s a big business opportunity: the men’s grooming market in India is estimated to grow from $1.4 billion in 2019 to $2.1 billion by the end of 2025, according to Euromonitor International. This growth isn’t limited to urban hubs; Tier II and Tier III cities are also seeing a surge in demand for products like moisturisers, serums, and even makeup. CPG giants are actively pursuing direct-to-consumer men’s grooming brands, according to Pallavi Arora, research associate at Euromonitor International. Marico, the owner of the widely used Parachute coconut hair oil, strategically diversified its portfolio in 2020 by acquiring Beardo, a startup specialising in men’s grooming. Similarly, Indian consumer products company Emami Limited bolstered its presence in men’s grooming in 2022 by increasing its stake in The Man Company. This shift has been driven by cultural icons from Bollywood stars to sports personalities to influencers like Ankush Bahuguna, Deep Pathare and Yashwant Singh. When Bollywood actor Ranveer Singh was seen with kohl-lined eyes and painted nails, it wasn’t just a fashion statement; it was a cultural reset. Similarly, when actor Ayushmann Khurrana fronted the “Gentlemen, Tum Hi Ho,” campaign for homegrown Indian grooming brand The Man Company’s campaign, it went a long way in promoting a non-toxic, aspirational image of male grooming. “There’s still a long way to go but there is a lot more awareness now… If not complete acceptance, there is at least growing awareness,” said Ankush Bahuguna. “I see the same men who troll me in the comments sometimes DM me for recommendations for best concealers to wear to weddings. Those are the guys I want to help out.”The Path to DiscoveryIndia is a highly aspirational market, with consumers often emulating what they see in pop culture, Bollywood and sports. Beauty brands have tapped that power to attract a growing number of male consumers: Indē Wild’s latest campaign, which starred Bollywood actor Ishaan Khatter, saw him endorsing their best-selling Champi Hair Oil and Dewy Lip Treatment. The ads ended up going viral on social media; sales of the highlighted products also received a major sales bump. “Men feel comfortable buying these products because they’re not hyper-feminized,” said Khosla. “It’s a perfect blend of self-care and practicality.” Data from the brand’s direct-to-consumer selling channels as well as retailers, showed an uptick from male customers, especially Gen-Z males.To that point, men can also be influenced indirectly via creators that don’t specialise in beauty content, such as financial or podcast personalities who mention or use certain products.“Straight men tend to prefer advice from other “bros” or relatable male personalities … [who] are well positioned to influence the masses through platforms like podcasts,” said Sandhya Shekar, celebrity makeup artist and founder of cosmetics line Mokae Beauty.Case in point: Yaan Man founded by Rahul Shah in 2021 from Indian city Ahmedabad, advertises itself as India’s first men’s makeup brand and partners with fitness personalities like Shivam Shah to reach its audiences. Offering everything from concealer sticks, foundation, tinted moisturisers and under eye gel, the brand’s ‘invisible makeup’ line is its best-seller. Beyond pop culture, more often than not, men discover beauty brands and products through the women in their lives. “A significant percentage of our male customers first heard about our products through their wives or girlfriends,” says Shamika Haldipurkar, founder of skincare label D’you. “This dynamic has been a game-changer in building trust and expanding our customer base.”Social media content is amplifying the trend. Campaigns featuring couples using the same products or tutorials by female influencers introducing men to skincare essentials are increasingly popular. These campaigns not only normalise male beauty but also encourage experimentation. Product Innovation and Local RelevanceIndian skin — which is often exposed to harsh sunlight, pollution, and humidity — requires specialised formulations. This is where homegrown, independent brands like D’you and Hivado are making their mark.“We focus on hydrating and barrier-protecting ingredients that combat environmental stressors,” said Haldipurkar. For instance, D’you’s social media includes videos of men using their serums to combat pollution-related skin issues, a common concern in India’s urban centers.Similarly, Sainath Jain, the co-founder of men’s skincare, haircare, and body care brand Hivado, notes that while international brands often dominate the premium market, they don’t address unique Indian concerns like hyper-pigmentation and tanning. “Our goal is to fill that gap with products that are both effective and inclusive,” he said. His brand’s primary target group is men aged 18 to 34, a demographic conscious about grooming as they navigate career, relationships and personal transformation. Hivado’s best-selling product, its “Thick & Full Shampoo,” is sold as a remedy for hair thinning, increasingly a major concern for Indian men due to stress, poor sleep cycles and environmental factors like hard water. The brand markets to niche groups like bikers and other outdoor athletes, whose skin is more exposed to the sun, and to engage younger audiences, it participates in events like the Under 25 Summit, a youth-focussed event that brings speakers, shopping and more together. Packaging is another area of focus. According to Jain, legacy brands are struggling to resonate with younger audiences due to outdated communication. Hivado’s branding is meant to be fresh and vibrant — its products come in bright orange bottles — but still minimal, to attract younger consumers. D’you, meanwhile, ran a social media campaign in 2023 challenging traditional gendered packaging in the men’s grooming industry, urging men to not be afraid of its pastel coloured packaging. “Traditionally, we all know that skincare is gender neutral, but there are brands that take the same formula, put it in black packaging and market it to men. Nothing has changed. Skin is skin,” says Haldipurkar. Through its campaigns that hinge on satire, D’you continues to challenge norms on social media. While the Indian male beauty and skincare market is still in its early stages, it has immense potential. With a younger, digitally savvy demographic driving demand, brands have a unique opportunity to shape the future of grooming in the country. “This is just the beginning,” says Bahuguna. “As men become more comfortable with beauty, we’ll see even more innovation and inclusivity in the market.” Source link

[ellajme0]

In India, a country typically defined by traditional gender norms, male beauty is having a moment. Traditionally, Indian masculinity has been framed around the ideas of physical ruggedness and minimal grooming, rather than “beauty,” to make it more socially acceptable for men. Products were branded with macho elements like black and gold packaging and terms like “turbocharged” to attract male consumers. However, this is slowly changing. Instagram and the growing popularity of international beauty trends, like K-beauty are changing attitudes, according to Rituparna Som, beauty commentator and director of content at Fluent Health. Plus, more independent homegrown brands are revamping their strategies for connecting with male consumers, from creating bespoke grooming lines to running inclusive marketing campaigns. In doing so, they are tapping into an evolving demographic: men who care about their appearance beyond the barbershop.“Men in India are waking up to the possibilities of skincare and beauty, beyond the basic face wash and shaving cream,” says Diipa Khosla, founder of ayurvedic skincare label Indē Wild. “This isn’t just about looking good; it’s about self-expression and confidence.” It’s a big business opportunity: the men’s grooming market in India is estimated to grow from $1.4 billion in 2019 to $2.1 billion by the end of 2025, according to Euromonitor International. This growth isn’t limited to urban hubs; Tier II and Tier III cities are also seeing a surge in demand for products like moisturisers, serums, and even makeup. CPG giants are actively pursuing direct-to-consumer men’s grooming brands, according to Pallavi Arora, research associate at Euromonitor International. Marico, the owner of the widely used Parachute coconut hair oil, strategically diversified its portfolio in 2020 by acquiring Beardo, a startup specialising in men’s grooming. Similarly, Indian consumer products company Emami Limited bolstered its presence in men’s grooming in 2022 by increasing its stake in The Man Company. This shift has been driven by cultural icons from Bollywood stars to sports personalities to influencers like Ankush Bahuguna, Deep Pathare and Yashwant Singh. When Bollywood actor Ranveer Singh was seen with kohl-lined eyes and painted nails, it wasn’t just a fashion statement; it was a cultural reset. Similarly, when actor Ayushmann Khurrana fronted the “Gentlemen, Tum Hi Ho,” campaign for homegrown Indian grooming brand The Man Company’s campaign, it went a long way in promoting a non-toxic, aspirational image of male grooming. “There’s still a long way to go but there is a lot more awareness now… If not complete acceptance, there is at least growing awareness,” said Ankush Bahuguna. “I see the same men who troll me in the comments sometimes DM me for recommendations for best concealers to wear to weddings. Those are the guys I want to help out.”The Path to DiscoveryIndia is a highly aspirational market, with consumers often emulating what they see in pop culture, Bollywood and sports. Beauty brands have tapped that power to attract a growing number of male consumers: Indē Wild’s latest campaign, which starred Bollywood actor Ishaan Khatter, saw him endorsing their best-selling Champi Hair Oil and Dewy Lip Treatment. The ads ended up going viral on social media; sales of the highlighted products also received a major sales bump. “Men feel comfortable buying these products because they’re not hyper-feminized,” said Khosla. “It’s a perfect blend of self-care and practicality.” Data from the brand’s direct-to-consumer selling channels as well as retailers, showed an uptick from male customers, especially Gen-Z males.To that point, men can also be influenced indirectly via creators that don’t specialise in beauty content, such as financial or podcast personalities who mention or use certain products.“Straight men tend to prefer advice from other “bros” or relatable male personalities … [who] are well positioned to influence the masses through platforms like podcasts,” said Sandhya Shekar, celebrity makeup artist and founder of cosmetics line Mokae Beauty.Case in point: Yaan Man founded by Rahul Shah in 2021 from Indian city Ahmedabad, advertises itself as India’s first men’s makeup brand and partners with fitness personalities like Shivam Shah to reach its audiences. Offering everything from concealer sticks, foundation, tinted moisturisers and under eye gel, the brand’s ‘invisible makeup’ line is its best-seller. Beyond pop culture, more often than not, men discover beauty brands and products through the women in their lives. “A significant percentage of our male customers first heard about our products through their wives or girlfriends,” says Shamika Haldipurkar, founder of skincare label D’you. “This dynamic has been a game-changer in building trust and expanding our customer base.”Social media content is amplifying the trend. Campaigns featuring couples using the same products or tutorials by female influencers introducing men to skincare essentials are increasingly popular. These campaigns not only normalise male beauty but also encourage experimentation. Product Innovation and Local RelevanceIndian skin — which is often exposed to harsh sunlight, pollution, and humidity — requires specialised formulations. This is where homegrown, independent brands like D’you and Hivado are making their mark.“We focus on hydrating and barrier-protecting ingredients that combat environmental stressors,” said Haldipurkar. For instance, D’you’s social media includes videos of men using their serums to combat pollution-related skin issues, a common concern in India’s urban centers.Similarly, Sainath Jain, the co-founder of men’s skincare, haircare, and body care brand Hivado, notes that while international brands often dominate the premium market, they don’t address unique Indian concerns like hyper-pigmentation and tanning. “Our goal is to fill that gap with products that are both effective and inclusive,” he said. His brand’s primary target group is men aged 18 to 34, a demographic conscious about grooming as they navigate career, relationships and personal transformation. Hivado’s best-selling product, its “Thick & Full Shampoo,” is sold as a remedy for hair thinning, increasingly a major concern for Indian men due to stress, poor sleep cycles and environmental factors like hard water. The brand markets to niche groups like bikers and other outdoor athletes, whose skin is more exposed to the sun, and to engage younger audiences, it participates in events like the Under 25 Summit, a youth-focussed event that brings speakers, shopping and more together. Packaging is another area of focus. According to Jain, legacy brands are struggling to resonate with younger audiences due to outdated communication. Hivado’s branding is meant to be fresh and vibrant — its products come in bright orange bottles — but still minimal, to attract younger consumers. D’you, meanwhile, ran a social media campaign in 2023 challenging traditional gendered packaging in the men’s grooming industry, urging men to not be afraid of its pastel coloured packaging. “Traditionally, we all know that skincare is gender neutral, but there are brands that take the same formula, put it in black packaging and market it to men. Nothing has changed. Skin is skin,” says Haldipurkar. Through its campaigns that hinge on satire, D’you continues to challenge norms on social media. While the Indian male beauty and skincare market is still in its early stages, it has immense potential. With a younger, digitally savvy demographic driving demand, brands have a unique opportunity to shape the future of grooming in the country. “This is just the beginning,” says Bahuguna. “As men become more comfortable with beauty, we’ll see even more innovation and inclusivity in the market.” Source link

[chilimili212]

In India, a country typically defined by traditional gender norms, male beauty is having a moment. Traditionally, Indian masculinity has been framed around the ideas of physical ruggedness and minimal grooming, rather than “beauty,” to make it more socially acceptable for men. Products were branded with macho elements like black and gold packaging and terms like “turbocharged” to attract male consumers. However, this is slowly changing. Instagram and the growing popularity of international beauty trends, like K-beauty are changing attitudes, according to Rituparna Som, beauty commentator and director of content at Fluent Health. Plus, more independent homegrown brands are revamping their strategies for connecting with male consumers, from creating bespoke grooming lines to running inclusive marketing campaigns. In doing so, they are tapping into an evolving demographic: men who care about their appearance beyond the barbershop.“Men in India are waking up to the possibilities of skincare and beauty, beyond the basic face wash and shaving cream,” says Diipa Khosla, founder of ayurvedic skincare label Indē Wild. “This isn’t just about looking good; it’s about self-expression and confidence.” It’s a big business opportunity: the men’s grooming market in India is estimated to grow from $1.4 billion in 2019 to $2.1 billion by the end of 2025, according to Euromonitor International. This growth isn’t limited to urban hubs; Tier II and Tier III cities are also seeing a surge in demand for products like moisturisers, serums, and even makeup. CPG giants are actively pursuing direct-to-consumer men’s grooming brands, according to Pallavi Arora, research associate at Euromonitor International. Marico, the owner of the widely used Parachute coconut hair oil, strategically diversified its portfolio in 2020 by acquiring Beardo, a startup specialising in men’s grooming. Similarly, Indian consumer products company Emami Limited bolstered its presence in men’s grooming in 2022 by increasing its stake in The Man Company. This shift has been driven by cultural icons from Bollywood stars to sports personalities to influencers like Ankush Bahuguna, Deep Pathare and Yashwant Singh. When Bollywood actor Ranveer Singh was seen with kohl-lined eyes and painted nails, it wasn’t just a fashion statement; it was a cultural reset. Similarly, when actor Ayushmann Khurrana fronted the “Gentlemen, Tum Hi Ho,” campaign for homegrown Indian grooming brand The Man Company’s campaign, it went a long way in promoting a non-toxic, aspirational image of male grooming. “There’s still a long way to go but there is a lot more awareness now… If not complete acceptance, there is at least growing awareness,” said Ankush Bahuguna. “I see the same men who troll me in the comments sometimes DM me for recommendations for best concealers to wear to weddings. Those are the guys I want to help out.”The Path to DiscoveryIndia is a highly aspirational market, with consumers often emulating what they see in pop culture, Bollywood and sports. Beauty brands have tapped that power to attract a growing number of male consumers: Indē Wild’s latest campaign, which starred Bollywood actor Ishaan Khatter, saw him endorsing their best-selling Champi Hair Oil and Dewy Lip Treatment. The ads ended up going viral on social media; sales of the highlighted products also received a major sales bump. “Men feel comfortable buying these products because they’re not hyper-feminized,” said Khosla. “It’s a perfect blend of self-care and practicality.” Data from the brand’s direct-to-consumer selling channels as well as retailers, showed an uptick from male customers, especially Gen-Z males.To that point, men can also be influenced indirectly via creators that don’t specialise in beauty content, such as financial or podcast personalities who mention or use certain products.“Straight men tend to prefer advice from other “bros” or relatable male personalities … [who] are well positioned to influence the masses through platforms like podcasts,” said Sandhya Shekar, celebrity makeup artist and founder of cosmetics line Mokae Beauty.Case in point: Yaan Man founded by Rahul Shah in 2021 from Indian city Ahmedabad, advertises itself as India’s first men’s makeup brand and partners with fitness personalities like Shivam Shah to reach its audiences. Offering everything from concealer sticks, foundation, tinted moisturisers and under eye gel, the brand’s ‘invisible makeup’ line is its best-seller. Beyond pop culture, more often than not, men discover beauty brands and products through the women in their lives. “A significant percentage of our male customers first heard about our products through their wives or girlfriends,” says Shamika Haldipurkar, founder of skincare label D’you. “This dynamic has been a game-changer in building trust and expanding our customer base.”Social media content is amplifying the trend. Campaigns featuring couples using the same products or tutorials by female influencers introducing men to skincare essentials are increasingly popular. These campaigns not only normalise male beauty but also encourage experimentation. Product Innovation and Local RelevanceIndian skin — which is often exposed to harsh sunlight, pollution, and humidity — requires specialised formulations. This is where homegrown, independent brands like D’you and Hivado are making their mark.“We focus on hydrating and barrier-protecting ingredients that combat environmental stressors,” said Haldipurkar. For instance, D’you’s social media includes videos of men using their serums to combat pollution-related skin issues, a common concern in India’s urban centers.Similarly, Sainath Jain, the co-founder of men’s skincare, haircare, and body care brand Hivado, notes that while international brands often dominate the premium market, they don’t address unique Indian concerns like hyper-pigmentation and tanning. “Our goal is to fill that gap with products that are both effective and inclusive,” he said. His brand’s primary target group is men aged 18 to 34, a demographic conscious about grooming as they navigate career, relationships and personal transformation. Hivado’s best-selling product, its “Thick & Full Shampoo,” is sold as a remedy for hair thinning, increasingly a major concern for Indian men due to stress, poor sleep cycles and environmental factors like hard water. The brand markets to niche groups like bikers and other outdoor athletes, whose skin is more exposed to the sun, and to engage younger audiences, it participates in events like the Under 25 Summit, a youth-focussed event that brings speakers, shopping and more together. Packaging is another area of focus. According to Jain, legacy brands are struggling to resonate with younger audiences due to outdated communication. Hivado’s branding is meant to be fresh and vibrant — its products come in bright orange bottles — but still minimal, to attract younger consumers. D’you, meanwhile, ran a social media campaign in 2023 challenging traditional gendered packaging in the men’s grooming industry, urging men to not be afraid of its pastel coloured packaging. “Traditionally, we all know that skincare is gender neutral, but there are brands that take the same formula, put it in black packaging and market it to men. Nothing has changed. Skin is skin,” says Haldipurkar. Through its campaigns that hinge on satire, D’you continues to challenge norms on social media. While the Indian male beauty and skincare market is still in its early stages, it has immense potential. With a younger, digitally savvy demographic driving demand, brands have a unique opportunity to shape the future of grooming in the country. “This is just the beginning,” says Bahuguna. “As men become more comfortable with beauty, we’ll see even more innovation and inclusivity in the market.” Source link

[townpostin]

Saryu Roy Aims to Establish New Political Front in Jharkhand

Jamshedpur East MLA Saryu Roy, Known as a Political Strategist, Forms Alliance with JD(U) Jamshedpur East MLA Saryu Roy, often regarded as a political strategist in Jharkhand and Bihar, is on a mission to establish a new political front in Jharkhand. RANCHI – Saryu Roy, the MLA from Jamshedpur East, is working towards creating a new political option in Jharkhand. He has finalized an alliance with…

[oliviajoyice21]

In India, a country typically defined by traditional gender norms, male beauty is having a moment. Traditionally, Indian masculinity has been framed around the ideas of physical ruggedness and minimal grooming, rather than “beauty,” to make it more socially acceptable for men. Products were branded with macho elements like black and gold packaging and terms like “turbocharged” to attract male consumers. However, this is slowly changing. Instagram and the growing popularity of international beauty trends, like K-beauty are changing attitudes, according to Rituparna Som, beauty commentator and director of content at Fluent Health. Plus, more independent homegrown brands are revamping their strategies for connecting with male consumers, from creating bespoke grooming lines to running inclusive marketing campaigns. In doing so, they are tapping into an evolving demographic: men who care about their appearance beyond the barbershop.“Men in India are waking up to the possibilities of skincare and beauty, beyond the basic face wash and shaving cream,” says Diipa Khosla, founder of ayurvedic skincare label Indē Wild. “This isn’t just about looking good; it’s about self-expression and confidence.” It’s a big business opportunity: the men’s grooming market in India is estimated to grow from $1.4 billion in 2019 to $2.1 billion by the end of 2025, according to Euromonitor International. This growth isn’t limited to urban hubs; Tier II and Tier III cities are also seeing a surge in demand for products like moisturisers, serums, and even makeup. CPG giants are actively pursuing direct-to-consumer men’s grooming brands, according to Pallavi Arora, research associate at Euromonitor International. Marico, the owner of the widely used Parachute coconut hair oil, strategically diversified its portfolio in 2020 by acquiring Beardo, a startup specialising in men’s grooming. Similarly, Indian consumer products company Emami Limited bolstered its presence in men’s grooming in 2022 by increasing its stake in The Man Company. This shift has been driven by cultural icons from Bollywood stars to sports personalities to influencers like Ankush Bahuguna, Deep Pathare and Yashwant Singh. When Bollywood actor Ranveer Singh was seen with kohl-lined eyes and painted nails, it wasn’t just a fashion statement; it was a cultural reset. Similarly, when actor Ayushmann Khurrana fronted the “Gentlemen, Tum Hi Ho,” campaign for homegrown Indian grooming brand The Man Company’s campaign, it went a long way in promoting a non-toxic, aspirational image of male grooming. “There’s still a long way to go but there is a lot more awareness now… If not complete acceptance, there is at least growing awareness,” said Ankush Bahuguna. “I see the same men who troll me in the comments sometimes DM me for recommendations for best concealers to wear to weddings. Those are the guys I want to help out.”The Path to DiscoveryIndia is a highly aspirational market, with consumers often emulating what they see in pop culture, Bollywood and sports. Beauty brands have tapped that power to attract a growing number of male consumers: Indē Wild’s latest campaign, which starred Bollywood actor Ishaan Khatter, saw him endorsing their best-selling Champi Hair Oil and Dewy Lip Treatment. The ads ended up going viral on social media; sales of the highlighted products also received a major sales bump. “Men feel comfortable buying these products because they’re not hyper-feminized,” said Khosla. “It’s a perfect blend of self-care and practicality.” Data from the brand’s direct-to-consumer selling channels as well as retailers, showed an uptick from male customers, especially Gen-Z males.To that point, men can also be influenced indirectly via creators that don’t specialise in beauty content, such as financial or podcast personalities who mention or use certain products.“Straight men tend to prefer advice from other “bros” or relatable male personalities … [who] are well positioned to influence the masses through platforms like podcasts,” said Sandhya Shekar, celebrity makeup artist and founder of cosmetics line Mokae Beauty.Case in point: Yaan Man founded by Rahul Shah in 2021 from Indian city Ahmedabad, advertises itself as India’s first men’s makeup brand and partners with fitness personalities like Shivam Shah to reach its audiences. Offering everything from concealer sticks, foundation, tinted moisturisers and under eye gel, the brand’s ‘invisible makeup’ line is its best-seller. Beyond pop culture, more often than not, men discover beauty brands and products through the women in their lives. “A significant percentage of our male customers first heard about our products through their wives or girlfriends,” says Shamika Haldipurkar, founder of skincare label D’you. “This dynamic has been a game-changer in building trust and expanding our customer base.”Social media content is amplifying the trend. Campaigns featuring couples using the same products or tutorials by female influencers introducing men to skincare essentials are increasingly popular. These campaigns not only normalise male beauty but also encourage experimentation. Product Innovation and Local RelevanceIndian skin — which is often exposed to harsh sunlight, pollution, and humidity — requires specialised formulations. This is where homegrown, independent brands like D’you and Hivado are making their mark.“We focus on hydrating and barrier-protecting ingredients that combat environmental stressors,” said Haldipurkar. For instance, D’you’s social media includes videos of men using their serums to combat pollution-related skin issues, a common concern in India’s urban centers.Similarly, Sainath Jain, the co-founder of men’s skincare, haircare, and body care brand Hivado, notes that while international brands often dominate the premium market, they don’t address unique Indian concerns like hyper-pigmentation and tanning. “Our goal is to fill that gap with products that are both effective and inclusive,” he said. His brand’s primary target group is men aged 18 to 34, a demographic conscious about grooming as they navigate career, relationships and personal transformation. Hivado’s best-selling product, its “Thick & Full Shampoo,” is sold as a remedy for hair thinning, increasingly a major concern for Indian men due to stress, poor sleep cycles and environmental factors like hard water. The brand markets to niche groups like bikers and other outdoor athletes, whose skin is more exposed to the sun, and to engage younger audiences, it participates in events like the Under 25 Summit, a youth-focussed event that brings speakers, shopping and more together. Packaging is another area of focus. According to Jain, legacy brands are struggling to resonate with younger audiences due to outdated communication. Hivado’s branding is meant to be fresh and vibrant — its products come in bright orange bottles — but still minimal, to attract younger consumers. D’you, meanwhile, ran a social media campaign in 2023 challenging traditional gendered packaging in the men’s grooming industry, urging men to not be afraid of its pastel coloured packaging. “Traditionally, we all know that skincare is gender neutral, but there are brands that take the same formula, put it in black packaging and market it to men. Nothing has changed. Skin is skin,” says Haldipurkar. Through its campaigns that hinge on satire, D’you continues to challenge norms on social media. While the Indian male beauty and skincare market is still in its early stages, it has immense potential. With a younger, digitally savvy demographic driving demand, brands have a unique opportunity to shape the future of grooming in the country. “This is just the beginning,” says Bahuguna. “As men become more comfortable with beauty, we’ll see even more innovation and inclusivity in the market.” Source link

[synapsespine]

Managing Back Pain During Pregnancy – Expert Care at Synapse Spine

Pregnancy is a transformative journey, bringing immense joy but also unique physical challenges, including back pain. Back pain during pregnancy is a common issue affecting many women, often due to hormonal changes, weight gain, and posture shifts. Understanding the causes, preventive measures, and effective management strategies is crucial for ensuring a comfortable and healthy pregnancy.

Causes of Back Pain During Pregnancy

Several physiological and biomechanical factors contribute to back pain in expectant mothers:

Hormonal Changes: Increased levels of relaxin hormone loosen the ligaments in the pelvic area, reducing spinal stability and leading to discomfort.

Postural Adjustments: As the baby grows, the body's center of gravity shifts forward, altering posture and straining the lower back.

Weight Gain: The additional weight of the baby puts extra pressure on the spine and supporting muscles, leading to pain and stiffness.

Muscle Separation: Expanding abdominal muscles can weaken core support, increasing strain on the lower back.

Stress and Fatigue: Emotional and physical stress can lead to muscle tension, exacerbating back pain symptoms.

Effective Ways to Manage Back Pain During Pregnancy

Managing back pain during pregnancy involves a combination of lifestyle adjustments, exercises, and professional care.

1. Maintain Proper Posture

Good posture minimizes strain on the spine. Pregnant women should:

Stand tall with shoulders back and relaxed.

Avoid slouching while sitting; use lumbar support if needed.

Sleep on their side with a pillow between the knees to maintain spinal alignment.

2. Engage in Safe Exercises

Regular low-impact exercises strengthen the core and improve flexibility. Recommended activities include:

Prenatal Yoga: Helps with relaxation and enhances spinal flexibility.

Swimming: Provides gentle resistance, reducing spinal pressure.

Pelvic Tilts: Strengthens abdominal muscles to support the lower back.

3. Use Supportive Gear

Maternity Belts: Provide additional lumbar support.

Comfortable Footwear: Avoid high heels, as they can contribute to postural imbalances.

Ergonomic Chairs: Offer better spinal support while sitting for long periods.

4. Apply Heat and Cold Therapy

A warm compress can relax tight muscles and improve blood circulation.

A cold pack can reduce inflammation and numb localized pain.

5. Consider Professional Help

Physical Therapy: Targeted exercises can alleviate discomfort and improve mobility.

Chiropractic Care: Gentle spinal adjustments may help realign the spine.

Prenatal Massage: Relieves muscle tension and enhances relaxation.

When to Seek Medical Attention

While back pain during pregnancy is common, severe or persistent pain should not be ignored. Seek medical attention if:

The pain is sharp, sudden, or radiates down the legs.

There is difficulty in walking or standing for extended periods.

Symptoms worsen instead of improving with self-care measures.

By implementing these strategies, pregnant women can manage back pain effectively and improve their overall well-being.

Conveniently Located for Easy Access

Address: Yashwant Vihar Complex, Sahayog Hospital Road, near MGM School Road, opposite MHADA Ground, Bolinj, Virar West, Maharashtra 401303.

Easy Directions

From Western Line:

Alight at Virar Station, then take a rickshaw or cab (10 mins) to the clinic near MGM School Road.

From Central Line:

Travel to Dadar Station, switch to the Western Line, and alight at Virar Station.

For Outstation Patients:

By Train: Connect to the Western Line at Mumbai Central or Bandra Terminus, alight at Virar Station.

By Air: From Mumbai Airport, take a cab to Andheri Station, then board a Western Line train to Virar.

By Road: Use GPS to reach Yashwant Vihar Complex, Virar West.

Conveniently located near MHADA Ground for easy access.

[a2zsportsnews]

Indian sports wrap, February 11: Pankaj Advani wins Indian Snooker Championship

CUE SPORT Pankaj Advani claims Indian Snooker Championship India’s most accomplished player, Pankaj Advani, secured his 36th overall national title and 10th men’s snooker crown at the Yashwant Club, in a commanding display of skill and determination. The ONGC employee overcame an early setback to defeat Brijesh Damani in a final where Damani managed to take the opening frame, the only one he…

[tycoonworld]

'3 Sur 3 Taal' – Sangeetmay Tihai - A Musical Homage to Ustad Zakir Hussain

Mumbai, India – February 08, 2025 – Pancham Nishad and Yashwantrao Chavan Centre present "3 Sur 3 Taal – Sangeetmay Tihai," a day-long celebration of Indian classical music, as a Pranaam to the legendary Ustad Zakir Hussain, The event will take place on Sunday, February 16, 2025, at the Y. B. Chavan Auditorium, Nariman Point, Mumbai, starting at 9:00 AM. Entry is open to all on a first-come, first-served basis, with few reserved seating.

Though Ustad Zakir Hussain is no longer with us in this world, his presence continues to resonate, his spirit lives on through his music, and his essence remains woven into the rhythm of every beat. His unparalleled artistry, humility, and passion for Indian classical music have left an indelible mark, inspiring musicians and music lovers alike across generations.

The concept for "3 Sur 3 Taal" was born during an impromptu conversation between Shri Shashi Vyas, Founder and Managing Director of Pancham Nishad Creatives Pvt. Ltd., and Ustad Zakir Hussain. While the idea remained dormant due to their respective commitments, it was revived in October 2024 as a platform to showcase prodigious young talent. Today, it stands as a heartfelt Pranaam to the maestro, celebrating his vision of uniting tradition with youthful energy.

"3 Sur 3 Taal" features three integral aspects of Indian classical music:

Kanthswars: Vocal performances

Swarvadyas: Melodic instrumental performances

Taalvadyas: Percussion performances

"Veteran tabla maestro Yogesh Samsi will reflect on Ustad Zakir Hussain’s immense contributions, offering deep insights into his musical legacy, the featured performances, and the essence of Indian classical music."

Performance Lineup

Session 1

Vivek Pandya – Tabla Solo | Ajay Joglekar (Lehra) Timing: 9:15 AM to 10:00 AM

Mehtab Ali Niazi – Sitar | Khurram (Tabla) Timing: 10:15 AM to 11:15 AM

Aniruddha Aithal – Vocal | Swapnil Bhise (Tabla) | Siddhesh Bicholkar (Harmonium) Timing: 11:30 AM to 12:30 PM

Session 2

Ishaan Ghosh – Tabla Solo | Sabir Khan (Sarangi) Timing: 2:00 PM to 2:45 PM

S Akash – Flute | Aditya Kalyanpur (Tabla) Timing: 3:00 PM to 4:00 PM

Armaan Khan – Vocal | Surjeet Singh (Tabla) | Nachiket (Harmonium) Timing: 4:15 PM to 5:15 PM

Session 3

Yashwant Vaishnav – Tabla Solo | Sabir Khan (Sarangi) Timing: 6:00 PM to 6:45 PM

Momin Khan – Sarangi | Anubrata Chatterjee (Tabla) Timing: 7:00 PM to 8:00 PM

Gandhar Deshpande – Vocal | Yati Bhagwat (Tabla) | Sudhanshu Gharpure (Harmonium) Timing: 8:15 PM to 9:15 PM

Event Details

Title: 3 Sur 3 Taal – Sangeetmay Tihai

Date: Sunday, February 16, 2025

Time: 9:00 AM onwards

Venue: Y. B. Chavan Auditorium, Nariman Point, Mumbai

Entry: The event is open to all (Few seats reserved).

A Heartfelt Homage

"3 Sur 3 Taal" is a soulful celebration of the maestro’s vision and a reminder of his timeless presence. Join us for this musical journey as we offer our respect to Ustad Zakir Hussain's extraordinary legacy through the vibrant voices, melodies, and rhythms of young talent.