#Xiaomi anniversary sale

[gshopper]

Join the festivities as Gshopper celebrates its 5th Anniversary! Enjoy exclusive deals, giveaways, and a virtual bash packed with surprises. Discover the journey and shop the celebrations at Gshopper today

[uniqmove]

Case Study: Xiaomi Fan Festival Campaign 2024

Introduction

Recently, we embarked on an exhilarating journey by collaborating with Xiaomi on their momentous 14th global founding anniversary celebration to spearhead their highly anticipated Fan Festival campaign. Despite facing tight deadlines, we embraced the challenge with enthusiasm and creativity, striving to deliver exceptional results within the constraints of time. This case study provides an in-depth exploration of our collaboration with Xiaomi, highlighting our strategic approach, creative solutions, and the impactful outcomes achieved.

Campaign Overview

The Xiaomi Fan Festival campaign presented an array of design requirements, spanning from crafting captivating mood boards to designing various digital assets such as social media banners, app banners, website banners, landing pages. With our expertise in graphic design and a deep understanding of Xiaomi's brand ethos, we set out to create a cohesive and engaging visual narrative that would resonate with the target audience.

 Engagement Contests

As part of the Xiaomi Fan Festival campaign, we designed a series of exciting contests to further engage the audience:

- Tick-Tock Price Drops: Offering irresistible discounts on Xiaomi products for a limited time, creating a sense of urgency and excitement      among customers.

- Bid & Win Bonanza: Allowing customers to bid on their favorite Xiaomi products, adding an element of gamification and competition to the shopping experience.

- Exchange & Upgrade: Encouraging customers to trade in their old devices for exclusive discounts on new Xiaomi products, promoting brand loyalty and customer retention.

- Play & Win Everyday: Hosting daily challenges and games where participants could win exciting prizes, fostering continuous engagement and interaction with the brand.

Campaign Objectives

Our primary objective was to celebrate Xiaomi's dedicated fan base while attracting new customers through a visually captivating campaign. We aimed to increase brand awareness, drive engagement, and ultimately boost sales during the Fan Festival period.

Target Audience

Understanding the demographics of Xiaomi's target audience was paramount to the success of our campaign. We identified the primary audience as tech-savvy individuals, ranging from millennials to Gen Z, who were passionate about innovative technology and sought value-driven offerings. Additionally, we targeted existing Xiaomi enthusiasts and prospective customers intrigued by the brand's reputation for quality and affordability.

Campaign Strategy

- Despite the time constraints, our strategic approach to the Fan Festival campaign was comprehensive planned.

- We focused on creating visually compelling designs infused with the spirit of the festival, aiming to call excitement and anticipation among the audience.

- Our strategy emphasized the seamless integration of design elements across multiple digital platforms to ensure consistency and coherence in brand messaging.

Creative Design

- The creative design process served as the cornerstone of our collaboration with Xiaomi.

- Drawing inspiration from the festival's theme and Xiaomi's brand identity, our talented team of designers crafted a diverse range of digital assets, including vibrant mood boards, eye-catching social media banners, dynamic app banners, and captivating website banners.

- Each design element was meticulously curated to resonate with Xiaomi's fan base and convey the essence of the festival.

Social Media Marketing

- Social media played a pivotal role in amplifying the reach and impact of the Fan Festival campaign.

- Leveraging platforms such as Facebook, Instagram, Twitter, and Weibo, we deployed a strategic social media marketing plan to engage with Xiaomi's audience effectively.

- Our approach included the creation of compelling content, interactive posts, teaser campaigns, and live streams, all designed to foster community engagement and generate buzz around the festival.

Website Optimization

In addition to enhancing Xiaomi's presence on social media, we focused on optimizing their digital platforms, including the official website, to maximize user engagement and drive traffic. Our landing page design and website banners were meticulously crafted to showcase exclusive festival deals, limited-time offers, and festival-themed products. Through seamless navigation and visually appealing design elements, we aimed to create an immersive online experience for visitors, encouraging them to explore Xiaomi's offerings further.

Media Outreach

Despite the time constraints, we prioritized media outreach as an essential component of our campaign strategy. Collaborating with influencers, tech bloggers, and media outlets, we sought to amplify the visibility of the Fan Festival campaign and generate widespread excitement among the target audience. Press releases, media partnerships, and influencer collaborations were leveraged to garner media coverage and attract attention to Xiaomi's offerings during the festival period.

Implementation And Results

The outcomes achieved surpassed expectations and served as a testament to the effectiveness of our collaborative efforts with

Xiaomi:

- Significantly heightened brand engagement and social media interactions, resulting in increased audience reach and visibility.

- Substantial surge in website traffic and user engagement, leading to a notable uptick in conversions and sales during the festival period.

- Successful launch of festival-exclusive products and limited-time offers, driving excitement and enthusiasm among Xiaomi's fan base and prospective customers alike.

Key Learnings And Success Factors

The Xiaomi Fan Festival campaign provided invaluable insights and learnings that have informed our approach to future projects:

- Creativity thrives under pressure, and tight deadlines can fuel remarkable innovation and creativity.

- Collaboration and communication are fundamental to successful project execution, enabling seamless coordination and alignment of goals across teams.

- Strategic utilization of social media platforms and digital channels can significantly amplify campaign impact and drive meaningful engagement with the target audience.

- Flexibility and adaptability are essential traits in navigating fast-paced campaigns, allowing for agile decision-making and course corrections as needed.

Conclusion

In conclusion, our collaboration with Xiaomi on the Fan Festival campaign exemplified the power of creativity, despite the time limitations, our agency demonstrated resilience, ingenuity, and a relentless commitment to excellence, delivering a comprehensive and impactful campaign that resonated with Xiaomi's audience and achieved tangible business results. As we reflect on this exhilarating journey, we look forward to future opportunities to push the boundaries of design innovation and continue our pursuit of excellence in the dynamic world of graphic design.

Exploring possibilities? We're eager to connect with potential clients! Click here to reach out and let's start a conversation

[rafi420]

Current situation of merchants: Have small and medium-sized merchants really counterattacked?

In the past few years, it has become an open secret in the industry that small and medium-sized merchants have been marginalized and their resources and traffic HE Tuber have been exhausted in major e-commerce promotions such as 618 and Double 11. It has also been criticized by major e-commerce platforms. For example, in the digital 3C and home appliance categories mentioned earlier, the performance of leading brands is still strong, and the 28th anniversary effect is very obvious. Judging from the performance announced by the platform, the sales volume of official stores and self-operated stores are both good, while small and medium-sized shops are far behind.

Taking digital 3C as an example, JD’s best-selling product is Apple. The sales of self-operated stores exceeded 100 million on the first day of sales on June 18. The sales of Xiaomi, Honor, OPPO, vivo, Huawei, and Samsung also increased by more than 100% year-on-year. However, the digital 3C and home appliance categories also have their own particularities. The circle is small and there are not many brands. Moreover, consumers are more sensitive to quality and trust official stores more.

However, the trend has quietly changed in the past two years - at least from the perspective of platform promotion. Small and medium-sized merchants have received more resources, and several major platforms have also tried their best to appease merchants.

During this year's 618 period, Taobao launched activities such as the "Good Price Festival" and the "Star Building Plan for Small and Medium-sized Merchants" to provide merchants with special support. Among them, Taobao's "Good Price Festival" is the platform's first 618 marketing campaign for small and medium-sized merchants. It mainly provides special traffic packages for small merchants and new merchants with an annual turnover of less than one million. The "Star Building Plan for Small and Medium-Sized Merchants" starts from the business aspect and provides many services such as deposit-free store opening, free business tools, and free door-to-door order pickup.

In the field of live broadcasting, Taobao also provides additional resources to small and medium-sized merchants, organizing leading anchors and MCN organizations such as Li Jiaqi, Make a Friend, Lieer Baby, Bee Surprise Club, etc. to conduct special live broadcasts for small and medium-sized merchants. Live broadcasting is the largest traffic pool for Taobao e-commerce companies. The demise of the top anchors shows that the platform attaches great importance to small and medium-sized merchants.

After some operations on the platform, have small and medium-sized businesses really counterattacked?

So far, the situation of some small and medium-sized businesses has indeed improved.

The battle report released by JD shows that so far, the transaction volume of nearly 50% of small and medium-sized merchants has increased by 200% year-on-year, and more than 60% of new merchants' transaction volume on the first day of June 18 exceeded the average single-day sales in May. On Taobao, more than 2 million small and medium-sized merchants have successfully placed orders in the first week of 618, and the "Good Price Festival" has also helped more merchants increase sales after it was launched on June 4.

However, compared with leading brands, the bargaining power of small and medium-sized businesses is weak, and there are few opportunities to be included in leading live broadcast rooms. The platform's support is mainly focused on the traffic level and cannot completely solve all the problems of merchants.

After talking about small and medium-sized businesses, big brands actually have their own troubles. Especially in the two popular categories of clothing and beauty, the decline of the first-generation Taobao brands continues. New domestic brands that have been popular for several years have also begun to decline, and big international brands have taken over the market.

In the field of beauty, some brands have seen adverse signals during the pre-sale stage. During the first wave of pre-sales on Taobao, Hua Xizi fell out of the TOP 10 of the cosmetics pre-sales list for the first time since 2019. Perfect Diary, a comprehensive transformation of skin care products, was almost invisible, with basically no publicity. Looking at the Tmall cosmetics TOP10 list, YSL, Givenchy, Estee Lauder, Lancôme and other big brands are on the list, with Miko and NARS leading the way.

The change of brands on the list largely reflects the attitude of consumers. In the past, low prices were the biggest pursuit of consumers. Low-priced products and substitutions of big-name brands often aroused the strongest desire to buy. The hoarding trend has also spread from home department stores to various categories such as beauty and skin care, food and beverages. But now, blindly cutting prices does not seem to be the optimal solution, and users are no longer superstitious about replacing big brands.

Re-understanding user preferences is a new test for platforms and businesses.

[techpital]

Everyday interesting person

[tezlivenews]

Xiaomi फैंस के लिए अच्छी खबर, बेहद सस्ते फोन के साथ-साथ फ्री मिल रहा है Mi Wifi Smart Speaker

Xiaomi फैंस के लिए अच्छी खबर, बेहद सस्ते फोन के साथ-साथ फ्री मिल रहा है Mi Wifi Smart Speaker

Mi एनिवर्सरी सेल ग्राहकों के लिए कई तरह के ऑफर लाई है. आज (14 जुलाई) सेल का तीसरा दिन है, और ग्राहक इस सेल में फोन के साथ फ्री में सामान भी पा सकते हैं. जी हां सेल में रेडमी नोट 10 को खरीदने पर ग्राहकों को फ्री प्रोडक्ट दिया जा रहा है.  इस फोन के 4 जीबी रैम और 64 जीबी स्टोरेज वेरिएंट की कीमत 12,999 रुपये है. इसके 6 जीबी रैम और 128 जीबी स्टोरेज वेरिएंट की कीमत 14,999 रुपये है. लेकिन Mi.Com से मिली…

[profitxpo99]

#Redmi Note 5 Pro, Redmi Y2 Buy only Rs 4/- Mi 4th #Anniversary Flash #Sale Offer 10th to 12th July Hello Friends, In this video I have told about Mi 4th anniversary Flash Sale offer of #Xiaomi. Under this #offer, you can buy some products of Xiaomi or Mi such as Redmi Note 5 Pro, Redmi Y2, Mi LED Smart TV 4 55, Mi Body Composition Scale, Redmi Y1 Only 4 Rs. Don't miss this great opporitunity. For more detail watch this video... Mauka hai loot lo bhaiya. हेल्लो फ्रेंड, इस विडियो में मैंने Xaiomi के Mi 4th Anniversary के बारे में बताया है, इस Offer के अंतर्गत आप Xiaomi के कुछ product जैसे की Redmi Note 5 Pro, Redmi Y2, Mi LED Smart TV 4 55, Mi Body Composition Scale, Redmi Y1 जैसे product मात्र 4 रूपए में खरीद सकते है. मौका है सब के लिए लूट लो https://www.youtube.com/watch?v=PksEHRYLrVA

[smartmeindia-blog]

Redmi Note 5 Pro Sale Today as Part of Xiaomi’s 4th Mi Anniversary Sale

Redmi Note 5 Pro Sale Today as Part of Xiaomi’s 4th Mi Anniversary Sale

Xiaomi Redmi Note 5 Pro flash sale today will be held twice, once at 12pm and then at 4pm

The Redmi Note 5 Proflash sale will be held twice today, once as part of the regular bi-weekly sale and then again under the ongoing 4th Mi Anniversary Sale. The first Redmi Note 5 Pro sale will be at 12pm, where the smartphone will be up for grabs at the standard price. The other sale will see the…

[newsaza]

'Xiaomi Turns 8' Anniversary Sale Announced With Discounts on Smartphones, Laptops, More

‘Xiaomi Turns 8’ Anniversary Sale Announced With Discounts on Smartphones, Laptops, More

Xiaomi on Friday announced its ‘Xiaomi Turns 8′ anniversary sale in India. The company’s upcoming shopping festival will allow customers to purchase Xiaomi and Redmi smartphones, laptops, televisions and IoT products at discounted rates. The sale is now live and will end on July 13. Customers can purchase smartphones such as the Xiaomi 11i, Xiaomi 11i Hypercharge, Xiaomi 12 Pro, Redmi 9A, Redmi…

[wikinews-in]

34 हजार वाले Xiaomi स्मार्टफोन पर मिलेगा 21,600 का डिस्काउंट, बस लगाना होगा ये तगड़ा ऑफर

34 हजार वाले Xiaomi स्मार्टफोन पर मिलेगा 21,600 का डिस्काउंट, बस लगाना होगा ये तगड़ा ऑफर

Xiaomi पर इस समय Xiaomi 8th Anniversary Sale चल रही है। सेल के दौरान शाओमी स्मार्टफोन, स्मार्ट टीवी और अन्य डिवाइसेज पर भारी ऑफर्स और डिस्काउंट की पेशकश कर रही है। अगर आप अपने लिए कोई नया स्मार्टफोन खरीदने का प्लान कर रहे हैं तो हम आपके लिए Xiaomi 11 Lite NE 5G पर बेस्ट डील लेकर आए हैं। इस दौरान डिस्काउंट ऑफर्स में बैंक ऑफर, कीमत में कटौती और एक्सचेंज ऑफर शामिल है।  Xiaomi 11 Lite NE 5G पर…

[kriznews]

Xiaomi is completing its eighth anniversary in India and to celebrate the occasion the logo is internet web hosting an anniversary sale within the future of make a choice out smartphones, laptops, desirable TVs and more. The sale kicked off on July 8 and would possibly perhaps presumably presumably merely inch on till July 13 on Mi.com and within the future of Mi Home stores . Right here is all it's compulsory to know regarding the 8 year anniversary sale and its provides, along with a listing of top provides to perk up for. Xiaomi will be internet web hosting some sale activities, which now we contain viewed the logo end on some old gross sales. This entails ‘Jackpot Affords’ which is ready to happen on daily foundation at 10am the attach make a choice out products will stumble on expansive discounts on prices. At 12pm is the ‘Shock Retailer’ which is ready to supply on daily foundation discounts on make a choice out lifestyle products from the logo. Xiaomi will also host a ‘Choose n Procure’ sale at 4pm on daily foundation the attach customers can two products along with a discount. A ‘Happy Hour’ sale will let possibilities bewitch make a choice out products at magnificent Rs 99 and Rs 8 at 6pm and 8pm respectively. Xiaomi 8th anniversary sale: High provides Xiaomi: Xiaomi is offering the Xiaomi 11i smartphones (8/128GB) at Rs 26,999 and the Xiaomi 11i Hypercharge (8GB/128GB) at Rs 28,999. The Xiaomi 12 Reputable (12/256GB) is being equipped at Rs 66,999 Redmi: The Redmi 9A (3/32GB) is priced at Rs 7,799 and the Redmi 10A (4/64GB) is priced at Rs 8,999. The Redmi Expose 11 Reputable+ is priced at Rs 22,999 and Rs 24,999 for its 8/128GB and eight/256GB variants respectively. Trim TVs: The Xiaomi OLED TV 55-scoot will be priced at Rs 84,999 and the Mi TV OLED 4K 55-scoot will be priced at Rs 56,999 within the future of the sale. The Mi TV OLED 75-scoot will also be priced at Rs 1,29,999. Meanwhile, the Xiaomi Trim TV 5A 32-scoot will be priced at Rs 15,499 and Xiaomi Trim TV 5A 40-scoot will be priced at Rs 22,999. Laptops: The sale will stumble on the Redmi i3 8/256GB pc be priced at Rs 32,999 and the Redmi 15 Reputable i5 8/512GB priced at Rs 39,999. The Mi Notebook Reputable i5 16/512GB is priced at Rs 57,999 and the Mi Notebook Extremely i5 16/512GB is priced at Rs 57,999. Aside from these, we can also be seeing the Redmi SonicBass wireless earphones (Red) priced at Rs 1,099 and the Mi Huge Bass Wireless headphones (sad and red) priced at Rs 1,599.

[bharatlivenewsmedia]

हॅप्पी बर्थ डे Xiaomi! ८ वर्षू पूर्ण झाल्याच्या निमित्ताने स्वस्तात मिळताहेत स्मार्टफोन-टीव्ही-लॅपटॉप

हॅप्पी बर्थ डे Xiaomi! ८ वर्षू पूर्ण झाल्याच्या निमित्ताने स्वस्तात मिळताहेत स्मार्टफोन-टीव्ही-लॅपटॉप Xiaomi Turns 8 Anniversary Sale : या सेलमध्ये तुम्ही Xiaomi 11i, Xiaomi 11i Hypercharge, Xiaomi 12 Pro, Redmi 9A, Redmi 10A आणि Redmi Note 11 Pro+ 5G सारखे स्मार्टफोन कमी किंमतीत खरेदी करू शकता. Xiaomi Turns 8 Anniversary Sale : या सेलमध्ये तुम्ही Xiaomi 11i, Xiaomi 11i Hypercharge, Xiaomi 12…

[znewstech]

Xiaomi 8th anniversary sale: Laptops, phones and TVs available at ‘lowest-ever price’

Xiaomi 8th anniversary sale: Laptops, phones and TVs available at ‘lowest-ever price’

Xiaomi is celebrating its 8th anniversary in India. The Chinese smartphone major has completed eight years in the country. On the occasion, Xiaomi is offering deals and discounts on a range of its products including laptops, smartphones and TVs. The sale started July 8 and will run through July 13. All purchases made using SBI credit cards are eligible for up to Rs 7500 discount. Xiaomi is also…

[dsrajawat]

Xiaomi Turns 8 Anniversary Sale 2022: Smartphones, TVs, Laptops, & Headphones

Xiaomi Turns 8 Anniversary Sale 2022: Smartphones, TVs, Laptops, & Headphones

Chinese tech manufacturer giant Xiaomi has just turned ‘8’ in India and has announced a slew of offers under the “Xiaomi Turns 8 Anniversary Sale”. You will get your hands on a tonne of products during the sale including Mi TV QLED TV 75, Xiaomi OLED 55, Mi Notebook Pro, and more. The sale period is between July 8 and 13 where you will get discounts of up to 60% on TVs, laptops, smartphones, and…

[mediaronity]

Kenya: Jumia Selling Motorbikes for Sh10 as It Marks 10th Anniversary

Kenya: Jumia Selling Motorbikes for Sh10 as It Marks 10th Anniversary

Nairobi — Jumia customers are set to enjoy up to 90 per cent discounts as the platform marks its 10th anniversary with motorbikes retailing at a low of Sh10. Shoppers on the platform will also be able to enjoy discounts on other brands like Xiaomi, Jameson, Nivea, Vision Plus, Tecno, Johnnie Walker, and Oraimo. Jumia Kenya CEO, Betty Mwangi said the Jumia sale is simply a celebration of how the…

[kultejas]

Great savings! Last day of Mi Anniversary Sale 2021, buy accessories with up to Rs.8,000 discount

Great savings! Last day of Mi Anniversary Sale 2021, buy accessories with up to Rs.8,000 discount

Highlights Last day of Mi Anniversary Sale 2021 Great discount on accessories You will be able to buy accessories at a low price New Delhi. Mi Anniversary Sale 2021: Xiaomi has completed 7 years in India, to celebrate which the company has organized Mi Anniversary Sale. Today is the last day of this sale. During this time, along with discounts on products, users are being given an instant…

[techiecynews]

Best deals on these phones

Best deals on these phones

Xiaomi launched the Mi 2021 Anniversary Sale today, July 12, to mark the completion of seven years of business in India. As expected, the sales event brings temporary price drops associated with other offers on a variety of Xiaomi and Redmi products. Xiaomi notes that these offers are available on the website of Mi, Mi Homes, Amazon, Flipkart and other retail partners until July 16. , Redmi Note…