#Wunderman thompson

[compellingselling]

Clever digital Out Of Home idea. Overdone case study video.

I love how much this client left for viewer to fill in. UK passersby will pause a sec and then realize, “Oh. Have a break. Have a Kit Kat.”

And it’s made that much more clever by the blinking cursor implying that whoever was typing out the billboard actually took a break.

If you want to see the actual billboard with the blinking cursor, go up to second 24 in this overdone case study video.��

Agency: Wunderman Thompson UK

[indiabizlive]

Manyavar has partnered with Mirium India & Wunderman Thompson Commerce for a digital partnership which is part of the WPP Group. The partnership is part of the brand’s plan to further solidify its end-to-end customer experience. The account for the famous Indian brand Manyavar was won by Mirum India and Wunderman Thompson Commerce after a multi-agency pitch.

[apcseo]

Top 10 Advertising Agencies of Delhi NCR India in 2024

Explore the top 10 advertising agencies in Delhi NCR for 2024, where creativity and innovation converge.

In the lively world of Delhi NCR, where ideas flow and innovation thrives, advertising agencies play a big role in shaping how brands connect with people. Let's take a look at the top 10 advertising agencies in Delhi NCR that are making waves with their creative work and smart strategies.

Ogilvy India: Ogilvy India is like a big star in the advertising sky. Based in Gurgaon, they've been making amazing ads and clever plans for a long time. They're really good at making brands famous and using new ideas to reach people.  

Dentsu Webchutney: Dentsu Webchutney is all about the internet. They're experts at making cool stuff online, like ads that pop up on your phone or videos that make you want to click. They have offices in Delhi and Gurgaon and know how to use technology to make ads that get attention.  

Apppl Combine: Apppl Combine is a full-service marketing agency making waves in Delhi NCR. With a comprehensive suite of services, they're experts in branding, advertising, and digital marketing. They're known for their creativity and reliability, making them a top choice for businesses looking to make a mark in the market.  

JWT (J. Walter Thompson) Delhi: JWT Delhi is part of a big family of companies that know a lot about advertising. They're experts at telling stories that make you feel something. Whether it's a funny ad or a touching one, they know how to make ads that stick in your mind.  

Havas Worldwide India: Havas Worldwide India is all about connecting people with brands in a special way. They think advertising should be about more than just selling stuff – it should be about making a real connection. They use data and creativity to make ads that people actually like.  

McCann Worldgroup India: McCann Worldgroup India is famous for working closely with its clients to understand what they need. With offices in Delhi and Gurgaon, they offer a lot of different services like making ads, coming up with ideas, and using digital tools to reach people.  

Grey Group India: Grey Group India is part of a big network of companies that are really good at advertising. They're experts at coming up with new ideas and making ads that people remember. They help lots of brands look their best and stand out from the crowd.  

Publicis India: Publicis India is known for its smart ideas and forward-thinking approach. They use data and technology to make ads that get results. They work with big brands and small ones, helping them reach people in new and exciting ways.  

Wunderman Thompson India: Wunderman Thompson India is really good at using creativity and data to make ads that people love. They're experts at understanding what people want and making ads that speak to them. They help brands make a big impact in the world of advertising.  

Leo Burnett India: Leo Burnett India is known for its creative ideas and strategic thinking. They've been making ads for a long time and know how to make brands look good. They help brands tell their stories in a way that people remember.

In summary, these top 10 advertising agencies in Delhi NCR lead the industry with their creativity and innovation. From Ogilvy India's and Apppl Combine’s ground-breaking ideas to Leo Burnett India's strategic thinking, each agency brings something special to the table, helping brands connect with people in exciting ways.

This post was originally published on: Apppl Combine

[helloyoucreatives]

According to experts, in the last four years, 99 per cent of sea turtles have been born female. The sand's warmth influences their sex during the incubation phase: research shows that if a turtle's eggs incubate below 27.7°C the turtle hatchlings will be male. If the eggs incubate above 31°C the hatchlings will be female. This of course means that the hotter the sand, there’s more probability of female newborns – and so the concern for sea turtles’ eventual disappearance grows.  

Wunderman Thompson Colombia and Banana Boat, in partnership with The Colombian Sea Turtle Conservation Program (ProCTMM), have come up with an innovative and sustainable solution: Nest Domes. Inspired by the organic shape of turtle’s shells and made with natural materials, the Nest Domes are Domes that regulate sand temperature on the beaches, influencing the proper conditions in terms of shading and ventilation needed to hatch a better proportion of female and male newborns.  

Designed with the help of Marine Biologists, local artisans, designers, and engineers, the Nest Domes were created with Caribbean wood from Santa Marta (Col.), that make up part of the sea turtle’s ecosystem. Light wood which helps to reflect the sunrays, Internal layers are made of cork, a material that is 100% bio-degradable and importantly, a natural coolant, while the outer layer is covered with flaxseed oil to prevent humidity when it rains. The design has handcrafted windows especially created to guarantee the proper circulation of wind, pushing the hot air, out of the dome. 

Aminta Jauregui, Head Researcher of the Sea Turtle Conservation Project said: “During the evolution of the prototypes we were able to lower the temperature in the nests by 4ºC. Thanks to this project, we are able to re-create the pivotal temperature needed to achieve an even proportion of male and female sea turtles. It’s an outstanding feat of innovation, and we’re optimistic it will have a positive impact on the future sea turtle population who are now classified as endangered.” 

[sonalidigitalmarketer]

Top 5 Advertising Agencies in India: Leading the Way in Creativity and Innovation

India, with its diverse culture, booming economy, and ever-evolving digital landscape, is home to some of the most innovative and successful advertising agencies in the world. These agencies have not only reshaped the advertising industry in India but have also taken their creative skills to international heights. In this blog, we will explore the top 5 advertising agencies in India that have set benchmarks in creativity, strategy, and execution.

1. Ogilvy India

Overview: Ogilvy is one of the most well-known advertising agency in India and globally. With its presence in over 80 countries, Ogilvy India has worked with several top brands in the country and has consistently delivered impactful and memorable advertising campaigns. The agency is known for its integrated approach to advertising, which includes creative services, brand strategy, media planning, and digital marketing.

Key Achievements:

Ogilvy India has won numerous awards at prestigious platforms such as Cannes Lions, Effies, and D&AD.

The agency’s work with brands like Vodafone, Asian Paints, and Guinness has been lauded for its creativity and effectiveness.

Why Ogilvy Stands Out: Ogilvy is known for its strong brand-building strategies, creative storytelling, and an unmatched ability to connect with audiences emotionally. The agency’s emphasis on integrating digital innovation with traditional advertising methods makes it a pioneer in modern advertising.

2. JWT India (J. Walter Thompson)

Overview: As one of the oldest advertising agencies in India, JWT (now rebranded as Wunderman Thompson) has a legacy of delivering high-impact campaigns for some of the biggest names in the business. From television commercials to digital marketing, JWT India’s work has stood the test of time, earning it a reputation for both innovation and effectiveness.

Key Achievements:

JWT India has a long list of iconic campaigns, including work for brands like Ford, Nestle, and Unilever.

The agency has been a consistent winner at global advertising festivals and award shows.

Why JWT Stands Out: JWT is known for its expertise in brand building, consumer insights, and exceptional creativity. It excels at blending creativity with data-driven insights, ensuring the advertising resonates with the right audience.

3. DDB Mudra Group

Overview: DDB Mudra Group is one of India’s largest advertising networks, offering a wide range of services such as creative advertising, digital marketing, media planning, and integrated communications. With offices across India, the agency has built a reputation for providing cutting-edge, highly creative campaigns that push the boundaries of conventional advertising.

Key Achievements:

DDB Mudra has worked with top clients like Volkswagen, McDonald's, and Pepsi.

It has garnered numerous awards at international festivals, including the Cannes Lions and The One Show.

Why DDB Mudra Stands Out: The agency is known for its innovative, out-of-the-box thinking that challenges traditional advertising norms. DDB Mudra’s ability to craft emotionally resonant campaigns while maintaining a strong focus on the client’s brand identity has made it a preferred agency for many global and local brands.

4. Lowe Lintas

Overview: Lowe Lintas is another powerhouse in India’s advertising landscape. With a history spanning over several decades, the agency has built a strong legacy of creative excellence. Lowe Lintas is known for its strategic approach to advertising, blending creativity with consumer insights to create campaigns that truly resonate with audiences.

Key Achievements:

Lowe Lintas has delivered iconic campaigns for brands like Idea Cellular, Unilever, and HDFC Bank.

The agency’s campaigns have earned accolades at both national and international award shows.

Why Lowe Lintas Stands Out: The agency’s success lies in its ability to blend creativity with business strategy. Lowe Lintas understands the importance of consumer behavior and works closely with clients to create campaigns that lead to tangible business results.

5. McCann India

Overview: McCann India is part of the global advertising network McCann Worldgroup, known for its impactful campaigns and creative expertise. The agency has a long-standing history of working with top brands in India, providing solutions across all areas of marketing, including creative development, media planning, and digital marketing.

Key Achievements:

McCann India has created some of the most memorable ad campaigns, including campaigns for Coca-Cola, Mastercard, and L’Oréal.

The agency has consistently received recognition at international awards like Cannes Lions and the Effie Awards.

Why McCann Stands Out: McCann India is known for its ability to combine creativity with data-driven insights to produce advertising that drives results. The agency’s deep understanding of consumer behavior, along with its creative flair, enables it to produce campaigns that have lasting impact.

Conclusion

These top 5 advertising agencies in India have set the standard for creativity, innovation, and strategic advertising. They have consistently delivered successful campaigns that not only build brand equity but also drive consumer behavior. Whether you are a small business looking for a creative push or a large corporation in need of a holistic marketing strategy, these agencies offer the expertise and experience needed to create truly impactful campaigns.

[digitalsonam]

 List of Advertising Agencies in India: Top 10 Picks for 2024 Best Advertising agency in Gurgaon

In a rapidly evolving market, the need for cutting-edge advertising solutions is more critical than ever. Choosing the right advertising agency becomes paramount as businesses strive to create meaningful connections with their audiences. India is home to a vibrant pool of creative agencies that offer services ranging from digital marketing to television commercials. In this article, we’ll highlight the top 10 advertising agencies in India for 2024, focusing on their services, including branding, creative design, and digital marketing.

If you’re searching for the Best Advertising agency in Gurgaon or the Top Advertising Agencies in India, this list will guide you to the perfect partner.

1. Twohmp Communication

Location: Gurgaon Specialties: Branding, Digital Marketing, TV ads, TVC, Video & Photography, Creative Design, Graphic Design

Twohmp Communication stands out as one of the Best Advertising agencies in Gurgaon. With a unique approach that combines creativity and strategy, Twohmp provides holistic advertising solutions for brands looking to establish a strong presence. Whether it’s digital campaigns or high-quality TV commercials, they cater to a wide array of advertising needs, making them a top contender in the industry. Their diverse portfolio across multiple sectors has helped them emerge as a top Advertising Agency near me for many brands.

2. Ogilvy India

Location: Mumbai, New Delhi, Bengaluru Specialties: Integrated Advertising, Brand Strategy, Social Media Campaigns

Known for its decades of experience and iconic campaigns, Ogilvy remains a leader in the advertising space. Their expertise spans across digital and traditional media, making them one of the top advertising agencies in India. Ogilvy has consistently delivered groundbreaking work for some of the biggest brands in the world.

3. Wunderman Thompson India

Location: Mumbai, New Delhi, Chennai, Bengaluru Specialties: Brand Communication, Digital Transformation, Advertising Strategy

Wunderman Thompson combines creativity and data-driven insights to offer an all-inclusive advertising experience. Their global reach, combined with their local market expertise, has made them a powerhouse in India’s advertising industry.

4. McCann Worldgroup India

Location: Mumbai, New Delhi Specialties: Integrated Marketing, Digital Advertising, Creative Strategy

McCann India is a trusted name in the advertising world, known for its creativity and strategic solutions. Their campaign for Coca-Cola’s “Thanda Matlab Coca-Cola” became a household slogan, showing their prowess in brand storytelling.

5. Leo Burnett India

Location: Mumbai, New Delhi, Bengaluru Specialties: Branding, Digital Marketing, Creative Advertising

Leo Burnett has been delivering world-class creative work for decades. They are renowned for blending traditional advertising with modern-day digital innovations to create memorable campaigns.

6. Dentsu India

Location: Mumbai, New Delhi, Bengaluru, Chennai Specialties: Performance Marketing, Digital Campaigns, TVC Production

As a part of the global Dentsu network, Dentsu India provides cutting-edge advertising solutions with a focus on digital transformation. Their data-driven approach helps them create highly personalized campaigns for clients.

7. FCB Ulka

Location: Mumbai, Bengaluru, New Delhi Specialties: Creative Strategy, Digital Advertising, Branding

FCB Ulka’s campaigns are known for their emotional connect and impact. Their ability to craft campaigns that resonate deeply with audiences sets them apart from other agencies in the market.

8. Grey India

Location: Mumbai, New Delhi Specialties: Integrated Advertising, Social Media Campaigns, Brand Development

Grey India takes a unique, human-centric approach to advertising. Their campaigns focus on understanding consumer behavior and creating messages that touch lives meaningfully.

9. Madison World

Location: Mumbai, New Delhi, Bengaluru Specialties: Media Planning, Digital Marketing, Advertising

Madison World is known for its expertise in media buying and planning. Their strategic approach to advertising helps brands maximize their reach while staying budget-conscious.

10. Social Beat

Location: Mumbai, Chennai, Bengaluru Specialties: Digital Marketing, Video Advertising, Content Creation

Specializing in digital and performance marketing, Social Beat has rapidly grown into a leading agency. They offer creative solutions that leverage digital platforms to create high-impact campaigns for brands.

Why Choose Twohmp Communication?

Twohmp Communication isn’t just another name in the top advertising agencies in India list—it’s a brand that embodies creativity and passion. Whether you’re a startup looking to launch your first product or a seasoned business seeking to revamp your brand image, Twohmp provides a comprehensive set of advertising solutions that can take your brand to new heights.

As the Best Advertising agency in Gurgaon, Twohmp offers:

Innovative Branding Solutions: Tailored to capture your brand’s essence and connect with your audience.

Digital Marketing Expertise: Helping your business reach a wider audience through effective online strategies.

TV Ads & TVCs: High-quality production that communicates your brand’s message effectively.

Creative Design & Graphic Design: Unique designs that leave a lasting impression on your audience.

If you're searching for an Advertising Agency near me in Gurgaon, look no further than Twohmp Communication.

Conclusion

The advertising landscape in India is diverse, with agencies offering a wide range of services to cater to different brand needs. Whether you're looking for a creative powerhouse or a digitally-focused agency, this list of the top 10 advertising agencies in India for 2024 will help you find the right partner. Among them, Twohmp Communication shines as a leading player, offering comprehensive services to brands looking to make their mark in the industry.

[entrepalabrasmx]

Prognosis Latam 2023 por Wunderman Thompson: el evento regional pionero en Health concluye con gran participación 

Se llevó a cabo Prognosis Latam 2023, el primer evento enfocado en Health, culminando con gran aceptación e interés, abriendo nuevas posibilidades y reflexiones dentro de la industria.  

Organizado por el equipo de Wunderman Thompson Health Latam, se dieron cita destacados expertos y profesionales de la salud en un entorno virtual, brindando una plataforma única para el intercambio de conocimientos y la exploración de las últimas tendencias en el ámbito de la salud. 

Contamos con la presencia de profesionales de la industria en 12 países, incluyendo Argentina, Brasil, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, Guatemala, México, Panamá, Perú, y Uruguay, Prognosis Latam 2023 confirmó su alcance a nivel regional.  

"Prognosis Latam 2023, en su primera edición demostró ser una plataforma inigualable para fomentar el intercambio de ideas y promover la colaboración en el campo de la salud. Estamos orgullosos de haber reunido a un gran número de profesionales destacados y haber brindado un espacio para discutir sobre tendencias, tecnología y desafíos del sector". afirmó Francisco Montoya, Director general Wunderman Thompson Health Latam & Type 1. 

Durante el evento, se abordaron diversos temas relevantes como: 

El uso de prácticas de innovación que transforman la manera de relacionamiento entre marcas y consumidores. 

El impacto de la inteligencia artificial (IA) en la investigación científica. 

La importancia de la omnicanalidad en la comunicación efectiva. 

La relevancia que tiene construir marcas Health con propósito y, 

La mejora de la toma de decisiones a través de la automatización. 

Según Ernest Riba, Chief Strategy Officer Latam, "Prognosis Latam 2023 ha resaltado la necesidad de generar ideas flexibles y creativas en el ámbito de la salud. Hemos explorado cómo la creatividad puede marcar la diferencia en la industria, desde educar y crear conciencia hasta contribuir al desarrollo científico para salvar vidas". 

Además, se presentaron innovaciones destacadas como Supeself, Joy-workouts, Hospitality y Revolutionary Rest, que muestran cómo la industria de la salud está evolucionando para satisfacer las necesidades cambiantes de las personas en términos de bienestar y cuidado personal. 

Patrick Wisnom, CEO de Wunderman Thompson Health Global estuvo a cargo de la última conferencia en la que habló sobre la evolución de la industria de Salud basada en la tecnología y los datos.  

“Estamos convencidos que Prognosis Latam 2023 se consolidó como un evento trascendental en la región, sentando las bases para futuras colaboraciones y avances en el campo de la salud”, concluyó, Francisco Montoya.  

[brazenmena]

Best Social Media Marketing Agency In Dubai

As of my last update in January 2022, pinpointing the single "best social media marketing agency in Dubai " can vary depending on specific needs, objectives, and preferences. However, several agencies have established themselves as leaders in the industry and are widely recognized for their expertise in social media marketing. Here are some notable ones:

Socialize: Socialize is a prominent social media marketing agency based in Dubai, known for its creative campaigns and strategic approach to social media management. They offer a range of services including content creation, community management, influencer marketing, and paid social advertising.

Red Blue Blur Ideas (RBBi): RBBi is a digital marketing agency with a strong focus on social media marketing and digital strategy. They provide tailored solutions for businesses looking to enhance their presence and engagement on social media platforms.

Weber Shandwick MENA: Weber Shandwick is a global communications and marketing agency with a regional office in Dubai. They offer comprehensive social media marketing services including social strategy, content creation, influencer engagement, and analytics.

OMD UAE: OMD is a leading media and marketing agency with a presence in Dubai. They provide integrated social media marketing solutions aimed at driving brand awareness, engagement, and conversions across various platforms.

Wunderman Thompson UAE: Wunderman Thompson is a global advertising agency with a branch in Dubai, offering social media marketing services as part of their integrated marketing solutions. They specialize in creating engaging content and driving results-driven campaigns for clients.

Hug Digital: Hug Digital is a full-service digital marketing agency headquartered in Dubai, with expertise in social media marketing, content creation, and influencer management. They focus on delivering measurable results and ROI for their clients.

PHD UAE: PHD is a global media and communications agency with a presence in Dubai, offering social media marketing services as part of their integrated media planning and buying solutions. They leverage data-driven insights and technology to optimize social media campaigns and drive business outcomes.

These agencies are among the top players in the social media marketing landscape in Dubai, each bringing its unique strengths and capabilities to the table. It's essential to research and evaluate agencies based on your specific requirements and objectives before making a decision.

[findjobseasy]

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[adventuresinclientservice]

The death of advertising?

Advertising Age was among the first things I read every Monday morning when I arrived at my agency.  It wasn’t (and still isn’t) a particularly good trade rag, and I’ve long have since abandoned the practice – too expensive ($135 a year!!), too inaccurate, too few reasons to pay attention – but I still receive daily email blasts from the magazine.

The other day I saw a headline, “Inside agencies’ struggle to train and retain junior-level employees,” and thought back to an earlier one I received, “Three historic agency names disappear in WPP agencies’ merger.”  Correlation doesn’t necessarily mean causation, but I can’t help but think of these two stories as linked.

Three storied agency names receive the death penalty …

I suspect the advertising agency holding company WPP has a host of reasons why merging J. Walter Thompson, Young &Rubicam, and Wunderman with VML makes sense -- synergies among shops, opportunities for growth, a more powerful new business story, a melding of management – but these days, in truth there is only one:  to cut cost, which, with a stroke of the pen, puts an end to nearly 300 years of combined agency history.

When agencies aren’t growing on the top line, holding companies like WPP are surgeons operating without anesthesia, figuring that excising agencies by jamming them together eliminates redundancies in finance, HR, and administration.  Instead of two high-priced Creative Directors, we’ll have one.  Two heads of Planning, or Production, or Account Management?  Same deal:  one stays, the other goes. 

This helps WPP make its numbers, bolstering its share price, but who suffers as a consequence?

Many casualties result …

Clients for starters.  Relationships of longstanding, institutional memory that took years to cultivate, a legacy trial-and-error mistakes that led to a successful scorecard of work, all sentenced to exile.  Some clients adjust, figuring swapping shops is too onerous and expensive to endure.  Other clients are far less forgiving; they react as expected, with agency reviews following shortly thereafter.  Clients that are really angry simply yank their accounts, assigning their business to other shops.

And then there are the individual losers to consider, those cost-too-much, largely older, tenured and battled-tested senior people who suddenly are no longer needed.  Some land on their feet.  Some retire early.  Some go into real estate.

But the biggest losers by far are the ones Advertising Age presumably discusses in “Inside agencies’ struggle to train and retain junior-level employees.” 

These newcomers don’t need more training, although training from outside experts like Jenny Plant (and me) certainly would help.  People new to the business are looking for I’ve-been-there-before people who, day-in day-out, serve as combination sounding boards (“Let’s talk through the problem and see if we can come up with a way to address it”), hands-on instructors (“Let me show you how you might do this”), and relationship counselors (“Here’s a better way to think about this issue”).

They look for help and can’t find it.  They knock on doors and are rebuffed with “I don’t have the time” rejections.  At some point they stop looking.  Then they look elsewhere.  The most promising of the lot leave their agencies.  Some go client-side.  Others leave advertising altogether.  The whole industry suffers as a result.

Leading to a predictable outcome

Let’s connect the dots:  holding companies merge agencies to cut costs and eliminate higher paid, more senior staff; the senior people who survive the cuts are stretched to the max, no longer having enough time to coach the junior people who need it most, many of whom suddenly find themselves in front of clients, in charge of things they are largely unprepared to handle.

Which explains a third Advertising Age article that appeared last week: “Why more agency reviews may be coming” that suggests “growing unrest across agency-client relationships.”  Is anyone surprised by this doom loop?

When I spoke recently at the International Advertising Association’s Annual Conference, I asserted in front of a thousand people that, 

“Account people are the least understood but most essential to an agency’s survival and growth, yet most agencies do little to help them be proficient at their jobs.”

If agencies are going to grow, I claimed they would need to foster a “learning culture” in their organizations, combining critically essential mentoring with both internal and external training.  As passionate and persuasive as I tried to be – if you saw me speak, you could hear urgency in my voice – I exited the stage wondering if anything I said actually made a difference.

The one thing I do know:  if we don’t train, mentor, and coach our young people to be more capable, confident, and skilled, there will come a day – maybe not tomorrow, but sooner than anyone thinks -- advertising agencies as we know them will be no more.

This might be the season of good cheer, hope, and optimism, but in truth this makes me very sad.

Speaking of the season, greetings to all of you; if you’re traveling to see family, friends, or simply to escape winter, travel safe!

[tonin-terets]

Ad | Duracell Bunny Saves Christmas from MPC x The Mill Paris on Vimeo.

Agency : Wunderman Thompson Director : Geoffroy BARBET-MASSIN Grading: Nicolas GAUTIER Grading assistant: Violette MADRID

Executive producer : Fabien LECLERC VFX producer : Marie-Cécile JUGLAIR, Kahina LAMBLIN CG supervisor : Vincent CONI, Alexandre CORCOY VFX Coordinator : Mathilde COHEN-SELMON, Milan VICET, Alexandre DUPOUY

Modeling & Environnement : Xin PANG, Stéphane DUFOURNIER Generalist : Vincent CONI, Alexandre CORCOY, Guillaume THEBAULT Matte Painting : Alexia FERY Fur : Marion RESPAUD Rigging : Marine SISNAKI, Agathe DE CACQUERAY Animation : Pamella NABAIS, Tristan DOMENJUS, Ferdinand BOUTARD, Alban LELIEVRE, Geoffroy BARBET-MASSIN FX : Felix GUGLIELMI Lighting : Guillaume DADAGLIO, Guillaume THEBAULT Compositing : Vivien EBRAN, Killian ROY

[zooinformblog]

Выручка продавцов на маркетплейсах в 2023 году увеличилась на 40%

По данным сервиса «Точка Маркетплейсы», специализирующегося на поддержке продавцов на маркетплейсах, в текущем году выручка селлеров выросла на 40%. Средний оборот в 2023 году составил 761 968 рублей в месяц, а год назад он был 546 701 рубль. При этом 71% продавцов работает только на одной площадке, 22% — на двух, 6% — на трёх, 1% — на четырёх. Наибольшая концентрация селлеров среди предпринимателей наблюдается в Калмыкии, Ненецком АО и Мордовии. В Калмыкии вообще каждый третий предприниматель торгует на маркетплейсах. Согласно исследованию Wunderman Thompson The Future Shopper Report 2023, маркетплейсы остаются ведущим каналом покупки товаров в Сети, . 58% потребительских расходов уже перешли в онлайн, а через 10 лет их доля достигнет 64%. Источник: PIM Solutions для Ecom Читать по теме: Data Insight представила доклад об онлайн-продажах «Маркетплейсы на рынке eCommerce» В NielsenIQ изучили популярность приобретения товаров онлайн Селлеры на маркетплейсах жалуются на патентных «рэкетиров» Read the full article

[telegram-data096]

Grandvalira 加入了该机构最近��个月获得的奖项。众所周知，自今年年初以来，Wunderman Thompson 已将 Movistar、Banco Santander 或 Mövenpick 等品牌添加到其客户组合中。

[helloyoucreatives]

Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier, the Cognac and bitter Orange liqueur, explores how the meeting of elements from different worlds can signal new beginnings, new perspectives, and new heights. 

It’s the meeting of cognac and bitter orange liqueur - the unexpected encounter of Grand Marnier’s key ingredients - that led to the creative of the new brand campaign.

Launched globally, the Grand Encounter campaign devised by creative agency Wunderman Thompson France, will reach consumers across digital, print and POS channels, to communicate the power of the unexpected. In the six mini-films of the brand campaign, Grand Marnier is shown alongside other grand encounters including the beautiful but uncharacteristic combination of a ballet dancer and street dancer, and the uplifting collaboration between a classical pianist and upbeat DJ. Each film, which has a music video feel, and a distinctive soundtrack celebrates the grand encounters unlocked by these unexpected meetings, a metaphor for the cognac and bitter orange liqueur pairing.

[sonalidigitalmarketer]

Top 5 Advertising Agencies in India

India is home to a thriving advertising industry, with a mix of global powerhouses and homegrown agencies that continue to redefine the marketing landscape. Whether it's traditional media or the ever-evolving world of digital advertising, these agencies have consistently delivered exceptional campaigns that have made an impact across various industries. Here's a look at the top 5 advertising agencies in India that stand out for their creative excellence, innovative strategies, and unmatched client service.

1. Ogilvy India

Ogilvy is undoubtedly one of the most iconic names in the advertising industry worldwide, and its Indian arm continues to be a leader in the local market. With a legacy that spans over 70 years, Ogilvy India is known for its innovative, results-driven campaigns that blend creativity with strategic thinking. From traditional advertising to digital marketing and social media, Ogilvy's holistic approach has allowed them to work with top brands like Vodafone, Cadbury, and Dove, delivering campaigns that resonate with Indian audiences.

Key Strengths:

Award-winning creative campaigns

Expertise in both traditional and digital marketing

Strong brand associations with major international and Indian brands

2. Leo Burnett India

Leo Burnett India is renowned for creating emotionally engaging advertising campaigns that truly connect with consumers. Their human-centric approach to marketing has allowed them to stand out in a competitive landscape. With a portfolio that includes big names like McDonald’s, Tata Motors, and India’s Olympic committee, Leo Burnett has been behind some of the most memorable advertisements in India. Their "human spirit" approach to advertising continues to be their trademark.

Key Strengths:

Emotional storytelling and impactful messaging

Deep understanding of the Indian consumer mindset

Award-winning campaigns and global recognition

3. DDB Mudra Group

DDB Mudra Group is another heavy hitter in India’s advertising scene, known for producing high-quality creative work across all media. The agency operates with a strong emphasis on brand transformation and has worked with prominent brands like Volkswagen, Videocon, and HDFC. DDB Mudra's ability to combine creativity with data-driven insights has made it one of the most respected names in Indian advertising.

Key Strengths:

Integrated advertising solutions across digital, print, TV, and outdoor

Data-driven approach to campaign development

Strong focus on brand building and customer loyalty

4. JWT India (now Wunderman Thompson)

JWT, now known as Wunderman Thompson, is one of India’s oldest advertising agencies, with over 100 years of experience in the marketing industry. Wunderman Thompson is known for its focus on creativity, technology, and data. Their work with brands like Pepsi, Nestlé, and Ford has garnered global acclaim. The agency’s ability to leverage digital platforms alongside traditional advertising methods makes it a go-to choice for brands looking to create innovative campaigns that push boundaries.

Key Strengths:

Expertise in both creative and data-driven advertising

Strong digital marketing capabilities

Rich legacy with global recognition

5. McCann India

McCann India is part of the global McCann Worldgroup and is recognized for its powerful advertising strategies. McCann India has delivered standout campaigns for brands like Coca-Cola, MasterCard, and L’Oréal. Their approach to advertising is based on the philosophy of “Truth Well Told,” which focuses on delivering honest, compelling stories to audiences. McCann is known for its strong creative team and strategic marketing insights that drive results.

Key Strengths:

Global network with a strong local presence

Expertise in multi-channel marketing

Ability to deliver impactful and award-winning creative campaigns

Conclusion

The advertising agency in India is dynamic and constantly evolving. These five agencies — Ogilvy India, Leo Burnett, DDB Mudra, Wunderman Thompson, and McCann India — have consistently set benchmarks for creativity, innovation, and client service. They have adapted to the changing media landscape, embracing both traditional and digital mediums to create advertising that resonates with the modern Indian consumer. Whether you're a startup looking to make a mark or an established brand looking to elevate your presence, partnering with any of these agencies could be the key to unlocking your brand’s potential.

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Grandvalira 加入了该机构最近几个月获得的奖项。众所周知，自今年年初以来，Wunderman Thompson 已将 Movistar、Banco Santander 或 Mövenpick 等品牌添加到其客户组合中。