#Web Design Company Long Island

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Website Maintenance Tips Every Business Owner Should Know

While website owners do not need to keep their own sites up and running, it’s still very important for them to know how to manage their sites. Your site needs to be kept up-to-date, secure, and accessible with regular updates. Otherwise Google will not show it much traffic love. If you don’t have the resources to hire a full-time webmaster, then it’s a good idea to at least know the basics of website maintenance.

What is website maintenance?

Website maintenance is a vital part of the modern web, and having a solid website maintenance plan can mean the difference between a site that is running at peak performance and one that is, well, not. These days, site performance is more than just a convenience: it can mean the difference between a site that gets noticed and one that is never found. With search engines such as Google, Bing and Yahoo getting smarter, and the eternal arms race between hackers and defenders constantly in play, site maintenance has never been more important.

Why is maintenance important for the health of your website?

Just like your body needs regular checkups and stays at the gym to stay healthy, the same is true for your website. Whether you employ a professional or do it yourself, regular maintenance is important for keeping your site healthy. Having an active website is important for both commercial and non-commercial reasons. If your site is not maintained, it will lose Google ranking, attract lots of spam traffic and have poor SEO ratings which will lead to decreased profits and popularity.

When should you consider website maintenance?

Keeping your website up-to-date is important, but sometimes you need to focus your attention on it and not just when something breaks or it’s time to add a new feature. Depending on your business, you might want to schedule a maintenance plan only when your site has been down for an hour or when you have a lot of bugs because you can’t be up-to-date. For other businesses, it may be a good idea to schedule maintenance when things get quiet, so that you don’t disrupt any of your site’s visitors.

Who can provide your business website maintenance?

A maintenance contract is a great way to ensure that your site is running properly, and that your Internet hosting provider can quickly handle any issues that arise. Web hosting companies can offer all kinds of maintenance contracts, but you should take a close look before you commit. Some maintenance packages only provide basic services, and might not be worth the money, but others provide a lot more. For example, the company may cover security monitoring, so they can quickly fix any security holes that crop up, while others offer database backup services that are especially valuable if you have customer data stored on your site. 

Website Maintenance: Steps to take

Regular website maintenance is not just about updating your site or working on your site here and there, it is also about maintaining a healthy site on a regular basis. Being proactive with website maintenance can save you headache down the road and keep Google happy too. Following a simple set of steps can keep your website healthy and looking its best so your marketing efforts are optimized for success.

1.       Checking Your Website for Broken Links

Clicking on a broken link is a surefire way to ruin your online experience. The links on your website may appear to work perfectly fine for you, but there’s no telling how they’ll eventually behave for your visitors. Before going live, you should thoroughly check all of your website’s links for errors to ensure that all of the links you place on your website will take visitors to the pages they expect to land on.

2.       Updating Your Website CMS

If you are thinking about updating your website CMS version (Content Management System), you may be wondering how much work updating your CMS will be. Updating a CMS can be quite simple, or it can be a very complicated process depending on two things: how outdated your current CMS is, and what kind of CMS you are updating to.

When your website design company says “You need to update your CMS”, you might dread that moment. But it doesn’t have to be scary! For technically savvy people, updating a CMS may be a fairly easy task. But for those uncomfortable with php code and databases, it can be overwhelming. Sometimes it’s best to consider hiring an expert to update your website CMS for you.

3.     Update Your Website Plugins

Updating your plugins is a necessary evil that every website owner must face. It’s not the most fun thing to do, but without it, security holes and other problems can creep into your site and cause all sorts of trouble. We recommend you stay on top of your WordPress plugin updates; otherwise you can wake up to a broken website which may, or may not be recoverable!

4.     Browser Compatibility Testing

Browser compatibility testing is one of the most frustrating and time-consuming steps of our web development process. User experience is very important and while there are several automated solutions for testing website compatibility, many of them do not give you the advanced features you need to make sure your visitors can access your site and convert into a lead or customer! Be sure to test for all the issues your visitors can experience.

5.      Cleaning & Optimizing CSS

When you first launch a website, it’s difficult to imagine how to optimize your CSS. You might start with one file, your HTML, and everything seems fine, but then, as you add more features and functionality to your site, you start to have problems. At some point, your HTML may become too bloated to effectively describe all of the content you want to display. Further, CSS can be difficult to maintain, especially if you are not a designer. Optimizing every component of your website will make it easier to maintain while making it a more effective asset for your business.

6.      Testing Mobile Access

We all know that designing and building a site with clean, easy-to-use, mobile-friendly navigation is key to a site’s success. However, if your site isn’t designed to be mobile-friendly, you’ll be missing out on a large portion of your potential audience: Mobile internet usage is up 83% from 2013, and about 50% of all web traffic will be mobile by the end of this year. This is an aspect of site design that should be taken seriously, and while there are several free online tools to help you test your website’s mobile capability, there are several factors that should be taken into consideration when deciding on a mobile testing tool.

7.      Optimizing for Speed

We all know that having a fast website is important to us, but what is considered fast load speeds and what exactly are we trying to accomplish? Having a fast website is great, however, if it is not loading the correct images, or if it is not loading the correct content it may not matter how fast it is. Not sure if you are meeting Google’s expectations for fast speed times? Take a look at the many tools that are available to help you check your website load times. You can also check your Google Analytics for speed optimization information.

There are numerous factors that determine the speed at which a website loads. The top three factors in website loading times are the quality of the host, the website owner’s website maintenance schedule, and the website hosting company. If you���re unsure about the speed of your website, we can help you better understand! Nothing makes people leave a site faster than slow load times.

8.      SEO Optimization

Many website owners think that Search engine optimization is part of the process of website maintenance. This is a very common question we get from our clients. Maintaining websites SEO utilities is a part of maintaining a website. This includes plugins, optimizing new content and media, etc. But managing older content and media as well as “big picture” search engine optimization is more of an SEO service.

9.      Perform Test Purchases

When you update parts of your website, it’s important to make sure all functions are working properly afterward. Especially on e-commerce websites. Using test purchases is often the only way to verify that your customer-facing website is working exactly as it should. When you’re visually inspecting your website, you’re not necessarily looking for all functionality. For instance, you might be looking for a missing link on the navigation bar, or an error message that pops up when you try to add an item to your shopping cart. But if all that is functioning properly on the updated version of your site, and no one can actually place an order, you’re losing money!

10.  Back Up Your Website

Just like you back-up your documents, pictures, and other important files, it’s important to back-up your website as well. If you’re running a website, chances are you’re using a hosting service to help you keep your site up and running. This is great because it ensures you’ll always have a place to host your site, but there’s one thing you should know: your hosting provider may not back-up your site for you. And losing your website can be a real pain. 

If you’re using a web host that does not offer backup services, we can help!

11.  Update Copyright Notices Annually

Making sure that your site’s copyright information is up-to-date is a good idea on a number of levels. First, with the rise of the Digital Millennium Copyright Act, you need to make sure that the information on your site’s copyright page is updated to reflect that you have registered your site with the U.S. Copyright Office. Most won’t have to worry about this, but it’s a safeguard against anyone who might try to claim that your site’s content is theirs.

12.  Review Legal Disclaimers

Websites are not static. They are a living, breathing document that requires regular maintenance. The same goes for your website’s legal disclaimers. In fact, an increasing number of court cases have ruled in favor of litigants citing the language in a website’s legal disclaimers as the reason why they have been defrauded or injured. If your legal disclaimers are out of date and not in sync with your website’s content, you may be putting yourself at risk for costly litigation.

13.  Make your site https / SSL secure

When you’re setting up a new website or maintaining an older website, one of the first things you should consider is whether or not you need an SSL certificate. What is an SSL certificate? It’s a security protocol that encrypts your website’s connection to users, and lets them know that the site is legitimate and has been verified by a trusted certification authority. “Free” SSL certificates used to be commonplace, but now that Let’s Encrypt has brought the cost down to $0, there are very few reasons not to have one.

For better search engine rankings and the peace of mind of your site visitors, go secure. Your Google Analytics and Search Console may need to be updated after you move from an HTTP site to an HTTPS secure site. Keeping track of your site and its security updates will help ensure the success of your business online. 

14.  Test All the Opt-in Forms on Your Website.

Sometimes website owners will contact us as they feel their website is becoming ineffective.  Maybe their conversion rates are decreasing over time. They stop getting calls, leads and sales. Interestingly enough, the cause of this problem is sometimes a broken contact form or form code errors on the website. Site visitors are literally unable to submit their email, enter their information for you to contact them, or even make a purchase. This is inexcusable! It’s imperative to test your websites forms and source code after each and every update to be sure they are still working properly. You could be losing out on potential customers email addresses, contact info or even purchases.

15.  Change Your Passwords regularly

You’ve probably heard about how important it is to change your passwords regularly, but why is that? It’s important because a lot of people don’t tend to write down the passwords to their online accounts, so if someone gets hold of your password, then they can easily access your accounts without you knowing. Not only that, but when you change your passwords regularly, it means that if someone DID find out your password, then it would only be good for a short period of time. For something that is as important as control of your website, it’s worth taking a few extra minutes to change your passwords regularly.

16.  Keep websites contact information updated

Keeping your contact information current is a necessary part of owning a website. If you can’t be reached quickly and easily that could mean lost sales, lost customers, and frustrated friends. If you want to make sure you stay in touch and don’t miss any of the action, keep your records up to date. This will allow your clients to reach you quickly and easily. Your website is your online salesperson. It’s your online representative. Keeping it current will keep you competitive in your field.

17.  Fix Broken Links and Images

If you own a website, you probably know that images are important but also break from time to time. A minor code update can wreak havoc on a website. Now, if you are like most people, you may ignore any broken image you find. This is a bad idea. All that broken image can do is confuse your audience, turning them off to your site. Luckily, there are a few really easy ways to fix broken images on your site, and the solution that works best for you will depend on what kind of website you have.

What benefits does a well maintained website provide?

A well maintained website provides many benefits. A well maintained website attracts more clients, and a well maintained website is easier for potential clients to navigate. There is a direct correlation between the popularity of a website and the amount of maintenance that is done to keep it current. A website is a form of advertising that has a much greater potential than any printed advertisement. A well maintained website is also much easier to navigate. Visitors to the website are less likely to become frustrated and leave.

If you’re searching for quick website maintenance tips or an affordable maintenance service or help with separate website maintenance tasks, get in touch! We always use clean code, design search engine friendly sites and can even keep your site maintenance current with content updates, good search ranking and any type of functionality you’re looking to achieve!

[longislandsworld]

Long Island SEO's Roofing-Specific Web Design: Spotlight on LI Roof Repair

Long Island SEO specializes in website design tailored for the roofing industry! Check out our customized website for LI Roof Repair – crafted to highlight their services and attract more clients! 🌟

Here’s what we can do for YOU: ✨ Static Website – Showcase your roofing expertise with a professional look 🏗️ 🔄 Dynamic Website – Keep clients engaged with interactive features and updates! 🔥 🛒 E-Commerce Website – Selling roofing materials? Build your online store! 💻

Get a site that reflects the strength of your brand and draws in customers. Let’s build something rock-solid together! 🚀

👉 Partner with Long Island SEO for roofing websites that rise above!

✅ Call & Whatsaap :- +1 631-807-5332

✅ Website :- https://www.longislandsseo.com/responsive-website-design/

✅ Facebook.com :- https://www.facebook.com/longislandsseo/

✅ Twitter.com :- https://x.com/LongIslandNYSEO

✅ Pinterest.com :- https://www.pinterest.com/longislandsseo/

✅ Linkedin.com :- https://www.linkedin.com/company/long-island-seo-inc

✅ Instagram.com :- https://www.instagram.com/longislandsseo/

[ocmontessoriacademy]

Official Presentation Design MSL

Design MSL, a leading new york based web development agency specializing in creating high quality sites optimized to help take businesses to the next level.

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Best Web Design Company Long Island

If you're searching for the best web design company in Long Island, look no further! Our exceptional team of creative designers and skilled developers is here to bring your vision to life and help you establish a powerful online presence.

At our web design company, we take pride in delivering innovative and visually stunning websites that not only captivate your audience but also provide seamless user experiences. We understand the importance of a well-designed website in today's digital landscape, and we are committed to crafting websites that reflect your brand identity and drive results.

[techacs]

Significance of Web Development Services Long Island - Techacs

Web Development Services Long Island

The Importance of Website Design and Web Development Services for a Company

Web development can include anything from essentially programming the information of a website to including client contact, network security, content and web server configuration, e-commerce development, and that's only the tip of the iceberg. It as a rule ranges from creating the simplest, plain text to the most troublesome web-based applications, informal community services, and electronic business. It ought to abandon saying that the better a website looks, the more visitors it will pull in, so it's worthwhile to concentrate on the design aspects just like the coding when developing your website. The content ought to accurately depict what your service provides and be geared towards enticing the site's visitors, so as to keep them engaged.

On the off chance that you need your business to prosper, web development is significant. Developing a well-designed, professional-looking website will get your foot in the entryway of the online market, and give you a base from which to construct your audience.

In the event that you truly need to create more business with a quality website. This might be the primary line of correspondence among you and potential visitors or audience. The website will be accessible 24 hours every day, 7 days per week, and can be seen from anywhere on the planet and anyone can gather reasonable data from the website whenever.

In the present business condition and to beat the opposition huge or little organizations certainly need to build up a decent website. Many entrepreneurs utilize the reason that their business is "verbal" and they needn't bother with a website. Be that as it may, an incredible method to strengthen the individual proposals of different clients is through expert website development. It likewise gives businesses the chance to depict themselves in the manners they need to be seen, with a stage that is based on their footing and can effectively market the services or items that they offer. Furthermore, a website will make businesses look more reliable in the event that they're represented in a professional manner.

Web development services help your company to build item information, keep up correspondence among you and potential clients, sell your items or services, create leads for the business, and increment the prominence of your company and significantly more.

Are you still on the search for the best Web Development Company? Techacs NY is the best of Web Development Company Long Island. For web development services, you ought to have a website with you. In the event that you are eager to make your own website, we are experts in making extraordinary and current highlighted websites for our clients. We build up the website in a modified manner and follow the customer's particulars and business requirements for building an amazing website. According to realities, the vast majority of the search engine users search for the initial 5 results in the search engine for their reference, and furthermore SEO not just expands your positioning in the web search tool yet additionally builds social mindfulness about your website. Great web development company like Techacs NY can outrank you in your opposition. The website is the main thing that the visitors go over and ought to be created remembering the need of the visitors. You can make a blog to engage individuals with your blog entries time by time. It will hold your imminent clients with you on your website.

Our Web Development Services in Long Island gives master web application development and web design services to our customers. Techacs NY offers an assortment of website plan and development services, from making portable web development arrangements and responsive website structures to building custom online business utilizing the most recent and demonstrated web technologies. With up to 85% of customers visiting the company's or service provider’s website before making a buy, an ever-increasing number of shoppers settle on choices dependent on their online experience: the appearance, ease of use, and openness of your website are a higher priority than at any other time, particularly in an undeniably competitive market.

Our web development specialists evaluate the customer's requirements and chalk out a strategy that will innovatively add creativity to it. We keep everyone's benefit at need. To put it plainly, Fairness to our audience, our employees, and the company.

CONTACT US NOW

TO HELP CLIENTS BUILD THEIR BRAND AND COMPANY ONLINE

📍 : 2957 Roxbury Rd, Oceanside, NY 11572

📞 :  (516)-882-3442

📞 : (212)-202-1952

📠 : +1-877-350-1529

📧 : info@techacs.com

🌎 : https://techacs.com/

[ideastreammarketing02]

Idea Stream Marketing – Ecommerce Website Development

We provide stunning web experiences that drive visitors to become repeat clients

You have only seconds to help keep a new visitor on your site from leaving. Without a clean and visually appealing website that offers a clear call to action, chances are your site visitors will leave quickly without utilizing your services. At Idea Stream Marketing, we're here to encourage these visitors to not only remain on your site longer but also become clients.

Website Development

We utilize the best practices when it comes to developing your website, this means that not only will we create a visually appealing website, but we also ensure it is up to standard with the latest technological developments in the web world. Your website will be responsive on all viewing platforms as well as utilize the latest organic SEO practices ensuring a seamless user experience.

We Use The Latest Practices

Whether your website is built on Wordpress or Shopify, we ensure that we utilize the latest technology and advancements to keep your website up to standards.

We Utilize The Best Plugins

We guarantee that your website is using the best and most recent plugins. For example we have the ability to implement an accessibility plugin to your website to ensure people with disabilities are able to navigate your website in a way that is still simple and efficient. We also offer SSL certificates, which make your website secure and prevent your from being blacklisted by Google or other search engines.

  Eye-catching and Effective

Our websites are not only stunning, they also offer a seamless user experience. These two qualities combined together result in visitors staying on your website longer and higher conversion rates.

   E-commerce

Using e-commerce platforms, we can make your website your most efficient selling tool. Through using the latest e-commerce platforms, we can increase conversion rates on your website by making it simple for visitors to become customers. For sites centralized around the sales of products, we offer websites built on the Shopify platform to optimize sales.

 Using e-commerce platforms, we can make your website your most efficient selling tool. Through using the latest e-commerce platforms, we can increase conversion rates on your website by making it simple for visitors to become customers. For sites centralized around the sales of products, we offer websites built on the Shopify platform to optimize sales.

Shopify Websites

We create stunning websites on the Shopify platform, which is the most effective way to sell your products online.

WooCommerce

If you have some products to see, but not too many then WooCommerce is a great e-commerce option for you. This effective shop is built right into your Wordpress website and allows customers to easily view your products and make purchases online.

   Content Management Systems

CMS allows you to create, manage, and modify content on your website without expert knowledge. We provide clients with content management systems as a way to easily update content on the website without the hassle.

  Easy To Use

We ensure that you have an innate understanding of the CMS platform so that you can modify your website simply.

Gives You Control

Utilizing CMS gives you control over the changes you make to your website.

For more details on our products and services, please feel free to visit us at: web designer long island, webdesign long island, ecommerce website long island, web design company long island & website creator long island.

Please feel free to visit us at: https://ideastreammarketing.com/

[elixxirnyc]

Elixxir Long Island

Elixxir is also a full-service digital agency servicing Long Island, specializing in SEO, website design, Google Street View, and Matterport photography services. The company serves businesses across Long Island with digital solutions that improve online visibility, showcase physical spaces, and drive user engagement.

Our Long Island SEO Agency brings together SEO experts, web designers, and photographers with extensive experience in Long Island’s diverse market. They work closely with local businesses, from restaurants to real estate agencies, helping them create compelling online presences that attract both local customers and out-of-area clients.

For more information about our Long Island SEO Services visit elixxirnyc.com

[topnotchdezigns02]

Exploring Custom Web Design And SEO For Better Engagement

In the contemporary society, it is essential to have a good website appearance that is welcoming and simple to interact with. Nonetheless, web designing is not the only essential requirement for an efficient and effective website. 

Using SEO techniques is also paramount in order to direct traffic and conversion to the website. In this article, the author will discuss some of the important aspects regarding the web design that will improve engagement, as well as, some of the important tips concerning the SEO.

So, continue reading before you look for SEO company Long Island. 

Simplicity And Visual Design

When there is too much information crammed in a single page or there are numerous objects in the page that grab the attention, it becomes difficult for the visitor to get the information that he is looking for. 

However, large areas of white space, high contrast between elements, and well-placed pictures assist in giving direction. Also, synchronize the appearance of all pages with comprehensively matched colors, fonts, and menus. 

This aids branding while allowing the users to have an easy time when finding what they are looking for on the site. And most importantly, responsive design should always be the top priority so that the content will be easily readable on any devices.

Navigation Of The Website

Second, the approach to design achieved through simple and easy to understand navigation reduces confusion and the bounce rate. Texts should be comprehensible, communicative and placed on menu bar similarly in every page. 

Make utilization of site search bars to assist individuals in finding whatever they are searching for. Likewise, add buttons for seamless communication, and either sales or subscription paths depending on the business requirements. 

In other words, designing the site to be easily navigable and arranged in a way that meets the visitors’ requirements is helpful in enhancing the positive user experience.

Optimized Content

Now, let’s turn our attention to content, and ensure it contains useful information, relevant to answering a user’s question or solving a problem with the help of Long Island SEO companies. 

The properly done research blogs, eBooks, videos, and other material with a clearly stated and described benefits generate interest among the visitors. 

Reduce promotional material in order to provide useful resources that will help users trust the company and become loyal. Further, ensure that the page contains strong calls to action wherever possible to influence the audience towards the intended goal. 

Keyword Optimization And Quality Backlinks

Besides, website content should comprise of materials that are relevant to the website’s objectives and goals so that when users search for such topics online the website appears in the search list. 

Use the keywords to do research on other terms and questions that relate to a buyer’s needs and her problems. Then while writing content on web page it can be placed such that it is very much visible and at the same time it should not be used very frequently. 

Backlinks also enhance website quality for ranking optimization, therefore, partner with other industry websites seeking guest writers, sponsors, or other associations. 

Site Analysis And Control

Lastly, some basic specific actionable insights that can be derived are to use Google Analytics and similar tools to determine website visitor habits – peak hours, traffic vs no traffic content, high bounce rate meaning confusion etc. 

These should be used to improve the general design, design of content and sections that did not elicit positive responses so as to increase the chances of getting a positive response in other aspects that visitors come across. 

While doing it, you are developing the elements that are supported by analytics and users and end up with a website that converts and connects much more effectively in the long run.

Conclusion

An effective web presence both gets and keeps its target audience thanks to having a clean-cut design, easy navigation, content-centric and continuously enhanced approach. 

Combine this with keyword optimization plus high-quality backlinks and you have an SEO optimized website that can deliver value to the intended audiences. 

It is now time to apply the approaches discussed above to develop a site that will be interesting for the users and bring high conversion rates for your business.

[weblankan]

Skills and Expertise of Website Developers in Sri Lanka

Website Developers in Sri Lanka

Website development in Sri Lanka has witnessed significant growth and evolution in recent years, positioning the country as a hub for innovative digital solutions. With a burgeoning community of skilled developers and a growing number of web development companies, Sri Lanka has emerged as a key player in the global tech industry.

This article delves into the landscape of website development in Sri Lanka, highlighting top companies, trends, technologies, and the pivotal role web development plays for businesses in the country. Additionally, it explores the challenges faced by the industry and the myriad opportunities that lie ahead for Sri Lankan web developers.

Overview of Website Development in Sri Lanka

website development in Sri Lanka has seen quite the evolution. From basic HTML pages to interactive, eye-catching websites, the industry has come a long way. Let's take a tour through the digital streets of web development in this tropical paradise.

 Developers are now skilled in a plethora of tools and languages, turning static websites into dynamic online experiences.

Skills and Expertise of Website Developers in Sri Lanka

Creativity, technical prowess, and a hint of island charm - that's what sets website developers in Sri Lanka apart. With expertise in languages like HTML, CSS, JavaScript, and more, these developers can weave magic into digital realms. Whether it's crafting a sleek corporate website or a funky e-commerce store, Sri Lankan developers have got you covered.

Impact of Outsourcing on the Sri Lankan Web Development Industry

Outsourcing has been a game-changer for the Sri Lankan web development scene. Collaborating with global partners has not only brought in valuable projects but also helped local developers learn from the best. It's like adding a pinch of international spice to the local web development curry - making it even more flavorful.

Adoption of Responsive Design in Sri Lankan Websites

 Gone are the days of pinch-and-zoom on your mobile device. Sri Lankan websites are now embracing responsive design, ensuring a seamless user experience across all screen sizes.

 From smartphones to desktops, these websites look good no matter where you view them.

[atdny]

Are You Wasting Money On Adwords?

Are You Wasting Money On Adwords?

Adwords, or Google Ads is a pay-per-click (PPC) online advertising platform that businesses use to promote their products or services to internet users. You have the option to have your ads placed in the Google Search Network and / or Google Display Network. In a pay-per-click advertising model, you pay when your ad is clicked.

The Google Search Network includes the Google search results pages as well as those of its Search Partners, the non-Google search and directory sites that show Google ads. The search partners expand the space for search ads placement beyond the Google search results pages.

The Google Display Network includes over two million websites, apps and videos that agreed to show Google Ads to at least 90% of Internet users worldwide. The Display network also includes Google websites such as Google Finance, Blogger, Gmail and YouTube.

In addition to its massive network of ad placement sites, Google Ads is continually offering new features that help advertisers to customize their ads, target the right audiences and control their budgets. However these positive features of Google Ads are not easy to understand for some advertisers, they end up losing money on the platform.

Are You Wasting Money On Google Ads?

Millions of businesses are using Google Ads to advertise their products and services online. They would not continue using Google Ads if they don’t get their money’s worth. Some companies spend up to $50 million a year on Google Ads.

If you’re losing money on your Google ads, it’s most likely that you’re not using it correctly. You could be making some or all of the following mistakes.

1. Not Customizing Ads Settings for Your Business

Google Ads has a lot of default settings designed to maximize reach. If that’s not the objective of your campaign and you didn’t review and customize the settings, you could be paying for many clicks by people who don’t need your product or services.

For example, ad campaigns are set to both search and display by default. Your ads will show in both the Google search and display networks. However, the search and display networks have different types of users.

Your ad on the search network will be seen by people who are actively searching for the product or services you offer. They are already past the awareness stage.

On the other hand, your ad on the display network can be seen by people who can be your prospects but are on the site for other reasons. They are not searching for your product or services.

The most common mistake of new Google Ads users is targeting both search and display networks with the same ad campaign. You need to have different sets of ads and landing pages for each network because the search network is completely different from the display network. 

You’re wasting money on the network where your ad is not relevant to the site users.     

2. You Send People Who Click On Your Ads to Your Homepage

You’re losing money if people who click on your ads are redirected to your homepage. Your homepage provides general information about your business. It is not a continuation of the message on your ad that made them click your link.  The website visitor might just leave and look at another ad.

So, you need a landing page that is focused on converting the visitor into a customer. The landing page must address what the potential customer needs to know before buying the product or services you offer.

Your landing page should look like an extension of your Google Ad.  People who visit your landing page after clicking your ad should immediately know that they came to the right website because of the similarity in layout, content design and keywords. 

3. Not Using the Right Types of Keyword Matches

Keyword match types tell Google how restrictive it should be in deciding to what search queries your keywords can match.

There are three keyword match types: Broad Match, Phrase Match and Exact Match.  Google had stopped using Modified Broad Match in February 2021.  

Broad match,the default keyword match type is the least restrictive while an exact match is the most restrictive. If you don’t choose a match type or you choose a broad match, your ad can match to related searches that don’t include any of your keywords.

According to Google’s example, an ad with “low-carb diet plan” broad match keywords can show to people searching for “carb-free foods”, “low-carb diets”, “low calorie recipes”  or  “Mediter ranean diet books”.

So, if your goal doesn’t include people searching for terms related only to your keywords, you’re wasting money if they click your ads. 

Usually, you won’t get the match types that will work for you the first time you run your ad. Find the right keyword match types and avoid losing money by checking the results of your campaigns as early as you can.  

4. Low Quality Score

Quality Score is Google’s rating from 1 to 10 (best) of the quality and relevance of your ad campaign.  The score depends on many factors, including expected click-through rate (CTR), ad relevance, landing page experience and Google Ads account historical performance.

For example, your investigation shows that your quality score is pulled down by the below average rating of your ad campaign’s landing page experience. Landing page experience measures what happens when the people who clicked your ad get to your landing page.  If they were not convinced to click on your call-to-action (CTA), you have lost the money you paid for your ad clicks and for the ad preparation. AdRank and Ad Position

Quality Score is one of the factors that determine Ad rank.  In the Google Search and Display Networks, Ad Rank = Bid × Quality Score. If you have a low quality score, you have to bid higher to improve your Ad Rank.

Ad Rank is important because it determines your ad position or the order of your ad in the auction results. If your ad position is “1”, the highest position, it will be the first ad to be placed on the search result pages and other ad placement sites.  

If your competitors’ ads are included in the auction results and rank higher than your ad, you lose the chance to be seen first by your common target audience.

On the other hand, if you don’t aim for the top ad position, you can reduce your bid and save money.

5. Inadequate Research to Understand Your Target Audience

You advertise to persuade your target audience to take a specific action, whether it’s to buy your product or to try the new services you offer. Through your ad, you attempt to engage and influence your target audience.

You’re losing money if you can’t effectively connect with your target audience. They have clicked your ad but you were not able to convert them into paying customers or subscribers to your site. You’ll have low to zero ROI.

That’s why research is important to fully understand the behavior and interests of their target audience before planning your ad campaign. What are the types of online sites that your target audience frequently visits? What are the words or phrases that they will most likely use to search for your products or services?

You also have to look at your successful competitors’ ads. What keywords or phrases do they use?

You may use Keyword Planner and other research tools to find the relevant keywords or phrases for your business.

6. You’re not testing and tracking conversions

There is no standard way of doing a Google ads campaign. You have to test different ads and track the conversions to figure out the most effective way for your business.

So, you could lose money in some ads that you did not test because you thought that based on your experience and knowledge it’s the best ad for your campaign.

Test as early as you can to catch any problems sooner and reduce your losses to a minimum. Even after you have created your winning campaign, continue creating new ads or changing settings and test again.

You also have to keep in mind that Google is constantly introducing new features that become part of your default settings. Would it be appropriate for your ad campaign? You’ll know by the results of your test. 

7. Not retargeting                                                         

According to a study, 92% of customers don’t purchase on their first visit to a website. Some customers still need more information about your product or services before they make a decision. The more expensive and complex your product or services, the longer it might take your potential customers to decide whether to purchase or not

To ignore them and search for new audiences to target would be wasting what you’ve already spent for their clicks on your ad.  You’re also losing potential customers that studies show are easier to convert than new audiences.

You’ll need to retarget them with new ads.

What is retargeting? 

Retargeting is one of Google Ads’ features. It uses tracking codes that you set up to track people who visited your website, usually the landing page, but did not make a purchase, download a file, or perform the activity you ask them to do.  

Retargeting allows you to follow your past visitors online when they visit the sites in Google’s search and display networks. Based on your setup, Google ads can show them your ads that hopefully will convince them to take another look at what you offer and perform the activity you ask them to do. 

8.  Not Using Ad Extensions Properly

Google ad extensions are additional pieces of information and clickable CTAs that you can include in your ads.  You can choose the ad extension types that would be most suitable for your advertising goal in the set up menu.

Some examples of ad extensions are: location information, call buttons, links to your landing page or other websites and mobile app. Extensions expand your ad, make it more visible. They also improve CTR and make valuable interactions with potential customers faster.  

For example, a phone number on your ad would call the attention of potential customers who need immediate information about your products or services through a phone call.                                                        

So, extensions give more value to your ad if you know how to use them. However, using the wrong or irrelevant ad extensions could reduce your CTRs and attract the wrong people to click your ads. You pay for clicks that are not likely to convert into sales because the potential customer was looking for something else.

It is also important that your business can provide the needed support for the traffic and inquiries resulting from your ad extensions. If your ad has your phone number, make sure that there is always somebody to immediately answer the phone when it rings. 

Most callers don’t have the time to stay on the line to wait for your reply. They would hang up and look for another service provider. You end up wasting the money spent on your ad click.

How to avoid wasting money on Google ads

The number one reason why advertisers are wasting money on Google ads is their failure to use the platform properly.  Unfortunately, it’s not easy to understand how Google ads work. You need not only to understand how to setup Google ads but also the time to manage your campaign.

Learn how to use Google ads

It’s not enough to read instructions on the Google ads website and attend webinars. You also need to experience using the platform to understand the ins and outs. Time and skills to manage your advertising campaign

Managing your Google Ads account is challenging. It requires attention, time and skills to find the right keywords, test your ad, track results and your competitors, and tweak your ads before you find the right one for your business and target audience. 

Learn how to use the various Google ads tools to make your work easier and faster. It’s important to discover any mistakes early to keep wasting your ads budget to the minimum. 

Final Thoughts 

Yes, Google Ads is a complex advertising platform to use. However, you can’t ignore Google Ads because it is a powerful advertising platform for your business. Google ads’ main advantage over other online advertising platforms is its massive reach.

According to Net MarketShare, over 72% of  online searches worldwide use Google. 

Avoid committing the costly mistakes mentioned by taking the time to learn and experience how Google Ads works.

Click: Digital Agency Long Island

[blogbound]

5 Effective Social Media Strategies for Adult Medicine

Today, social media has become a pivotal tool for adult medicine practices, offering unparalleled opportunities to connect with patients, disseminate valuable health information, and foster trust within the community. With the increasing reliance on online platforms for healthcare-related inquiries and recommendations, establishing a robust social media presence is no longer just an option but a necessity for adult medicine professionals. This introduction aims to underscore the significance of leveraging social media effectively within the realm of adult medicine.

Within this discourse, we will explore five indispensable strategies tailored specifically for adult medicine practices, each meticulously designed to enhance visibility, engage with patients, and fortify professional credibility. These strategies encompass a spectrum of approaches, from optimizing online profiles to fostering interactive engagement and collaboration with influencers. By implementing these strategies thoughtfully and consistently, adult medicine practitioners can harness the full potential of social media to amplify their reach and impact within their target audience.

Moreover, in our exploration of these strategies, we cannot overlook the pivotal role played by SEO companies in optimizing online visibility. As the digital landscape continues to evolve, the expertise offered by SEO specialists becomes increasingly invaluable, ensuring that adult medicine practices are prominently featured in online searches, thereby facilitating greater accessibility and discoverability for potential patients seeking adult medicine services in the Long Island area.

1. Establishing a Professional Online Presence

Across the web, where first impressions are often formed through online platforms, establishing a polished and professional social media profile is paramount for adult medicine practices. A well-crafted profile not only reflects the professionalism and credibility of the practice but also serves as a crucial touchpoint for potential patients seeking adult medicine services. This section will highlight the significance of investing time and effort into curating an online presence that resonates with the practice's values and ethos.

To optimize the effectiveness of social media profiles, adult medicine practitioners can employ a series of strategic tips tailored to various platforms such as Facebook, LinkedIn, and Twitter. These tips may include utilizing high-quality imagery, crafting compelling bio sections, and ensuring consistency in branding across all platforms. By adhering to best practices specific to each platform, practitioners can maximize their online visibility and engagement, thereby enhancing their overall digital footprint within the adult medicine domain.

Furthermore, the integration of relevant keywords such as "adult medicine doctor" within the profile descriptions is crucial for improving search engine visibility and attracting potential patients in the local area. By seamlessly incorporating these keywords into the profile's narrative, practitioners can increase the likelihood of their profiles appearing in search results, thus facilitating easier discovery for individuals seeking adult medicine services within their vicinity. This strategic use of keywords ensures that the practice remains competitive and accessible in an increasingly saturated digital landscape.

2. Educational Content Creation

Providing valuable health information to potential patients through educational content is instrumental in establishing trust and credibility within the adult medicine domain. By offering insights into various health concerns, treatment options, and preventive measures, practitioners can empower patients to make informed decisions about their healthcare journey. This section underscores the pivotal role of educational content in fostering meaningful patient engagement and promoting health literacy.

Creating engaging and informative content related to adult medicine requires a thoughtful approach that resonates with the target audience. Practitioners can leverage a diverse range of content formats, including blogs, videos, and infographics, to cater to different learning preferences and capture the audience's attention effectively. From debunking common myths to offering practical tips for maintaining optimal health, the content should be tailored to address the specific needs and interests of adult medicine patients.

Moreover, incorporating relevant keywords seamlessly within the educational content is essential for enhancing search engine optimization (SEO) and improving online visibility. By strategically integrating keywords such as "adult medicine near me" into the content, practitioners can increase the likelihood of their materials being discovered by individuals seeking adult medicine services online. This strategic approach not only enhances the reach of the content but also reinforces the practice's authority within the adult medicine domain.

3. Patient Testimonials and Success Stories

Patient testimonials serve as powerful tools for building trust and credibility within the adult medicine community. By sharing firsthand accounts of positive experiences, practitioners can instill confidence in potential patients and demonstrate the quality of care provided. This section explores the profound impact of patient testimonials on establishing a strong rapport between practitioners and their audience, fostering a sense of authenticity and reliability.

Effective strategies for collecting and sharing patient success stories while respecting patient privacy are essential for maintaining ethical standards and safeguarding patient confidentiality. Practitioners can implement protocols for obtaining consent from patients before sharing their testimonials, ensuring that sensitive information remains protected. Additionally, anonymizing personal details while highlighting the transformative impact of treatment can further enhance the credibility of the testimonials.

Encouraging satisfied patients to leave reviews on social media platforms amplifies the reach and impact of positive feedback, providing valuable social proof for the practice. By inviting patients to share their experiences online, practitioners can leverage the power of word-of-mouth marketing to attract new patients and strengthen their online reputation. Incorporating keywords such as "adult medicine" within patient testimonials optimizes search visibility, increasing the likelihood of the practice being discovered by individuals seeking adult medicine services in the local area.

4. Interactive Engagement with Audience

Establishing a meaningful two-way communication channel with patients and followers is paramount for adult medicine practices to foster engagement and build lasting relationships. By actively listening to their audience and responding promptly to inquiries and comments on social media platforms, practitioners can demonstrate attentiveness and care, thereby enhancing trust and loyalty. This section underscores the significance of interactive engagement in cultivating a vibrant online community within the adult medicine domain.

Implementing strategies for responding promptly to inquiries and comments on social media platforms is essential for maintaining a responsive and customer-centric online presence. Practitioners can leverage automation tools to streamline the process while ensuring personalized and timely responses to individual queries. By prioritizing responsiveness, practitioners can nurture a sense of accessibility and approachability, encouraging patients to actively engage with the practice online.

A more formal option, suitable for informational events or webinars presents a valuable opportunity for practitioners, especially when collaborating with an SEO company in Long Island, to address common adult medicine concerns directly with their audience. By providing expert insights and practical advice in real time, practitioners can demonstrate their expertise and establish themselves as trusted sources of information within the community. Integrating keywords naturally within responses and engagement posts enhance search visibility, ensuring that the practice remains prominently featured in online searches related to adult medicine services.

5. Collaboration with Influencers and Partnerships

Collaborating with influencers in the healthcare industry offers a myriad of benefits for adult medicine practices, ranging from expanding reach and credibility to fostering community engagement. By partnering with influencers who resonate with their target audience, practitioners can leverage their existing platforms and networks to amplify their message and attract new followers. This section dives into the advantages of influencer collaboration and outlines strategic approaches for identifying and approaching relevant influencers within the adult medicine niche.

Strategies for identifying and approaching relevant influencers involve conducting thorough research to align with influencers whose values, expertise, and audience demographics align with those of the practice. Practitioners can leverage social listening tools and analytics to identify key influencers in their niche and evaluate their suitability for collaboration. Establishing genuine connections and offering value to potential influencers is essential for fostering mutually beneficial partnerships that resonate with their audience and align with the practice's goals.

Building partnerships with other healthcare professionals or organizations for cross-promotion presents another avenue for expanding the reach and fostering collaboration within the adult medicine community. By forging strategic alliances with complementary healthcare providers or organizations, practitioners can leverage each other's strengths and resources to create synergistic promotional campaigns and initiatives. Integrating keywords into collaboration announcements and content ensures that the practice remains prominently featured in online searches related to adult medicine services, further enhancing visibility and discoverability within the digital landscape.

Summary of How Effective Social Media Strategies for Adult Medicine

In conclusion, harnessing the power of social media is paramount for adult medicine practices seeking to thrive in today's digital era. By strategically leveraging various social media platforms, practitioners can establish a robust online presence, engage with their audience, and elevate their professional reputation within the community. Throughout this discourse, we have explored five effective strategies tailored specifically for adult medicine practices, each designed to maximize visibility, foster engagement, and build trust among patients and followers.

To recap, these strategies include: establishing a professional online presence, creating educational content, sharing patient testimonials and success stories, fostering interactive engagement with the audience, and collaborating with influencers and partnerships. By implementing these strategies thoughtfully and consistently, practitioners can unlock the full potential of social media to enhance their practice's visibility and impact.

We encourage readers to take action and implement these strategies within their practice, adapting them to suit their unique goals and audience. Additionally, we reiterate the importance of partnering with Long Island SEO companies to optimize online visibility and ensure that the practice remains prominently featured in online searches. Should readers require further assistance or consultation in implementing these strategies, we invite them to reach out for personalized guidance and support. Together, let us continue to leverage the power of social media to advance adult medicine practices and improve patient outcomes.

[techacs]

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Adapting to constantly changing business environments is the most effective way to live on and thrive in challenging competition. Every business needs to build a lead-generating pipeline to scale business growth and performance. Being a part of the law industry, getting access to potential clients, and targeting them to fuel your business growth and finances are all you want to live on in the crimson ocean.

Previously, attorneys could only count on clients who came to their offices on their own. With time they realized that to generate leads and turn them into clients, effective lead technology techniques need to be brought into action.  As per Google Consumer Survey, 96% of potential clients look for legal services on search engines instead of booking a session with legal professionals. Doing your very own research through search engines is more cost-efficient and dependable than trusting traditional advertising and marketing techniques. With time, customers are aware that traditional classified ads are deceptive so they choose Google and Yelp opinions to select a satisfactory law firm.

 To stumble on opportunities in the surroundings and leverage them to benefit your business is every business’s core goal these days. As a lawyer with relevant experience and ability set for your field, your job does not end with maintaining a victory spot in the court. Work on obtaining new clients for your law firm and stay ahead of the competition. Give potential clients several ways to contact you, such as faxes, phone calls, and emails. Once you are able to build a strong online reputation, automatically, potential customers would be pointed in your direction.

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[digitaltariq]

Nationwide Well being Insurance coverage coming to San Pedro in July

Belize’s Nationwide Well being Insurance coverage Program (NHI) is ready to roll out in San Pedro City and Caye Caulker Village in July of this 12 months. Established in 2000 by means of an modification to the Social Safety Act, the integral healthcare program is slowly being carried out nationwide. The announcement that the NHI will quickly be obtainable to island residents was made in the course of the ground-breaking ceremony of the San Pedro and Caye Caulker General Hospital on Friday, March 1st. The NHI pilot mission was first supplied to residents of the south facet of Belize Metropolis in August 2021. This system grew and was carried out within the wider Belize Metropolis neighborhood, Orange Stroll City and Corozal City within the following years. Not too long ago, NHI was launched at 4 clinics within the southern districts of Stann Creek and Toledo. This system permits registered members to acquire medical companies from choose healthcare suppliers for a fraction of the common value or free in some situations.

Mayor Gualberto “Wally” Nunez Throughout his speech on the ground-breaking ceremony, San Pedro City Mayor Gualberto “Wally” Nunez spoke about what he believes is a “exceptional alternative” for the island neighborhood. “This program goals to supply assessable and reasonably priced major well being care companies to all Belizeans no matter their monetary standing. It is a great milestone in the direction of acquiring common healthcare in Belize. The NHI will give San Pedro residents entry to high quality care companies, enhancing their general well being and well-being,” mentioned Nunez.

The NHI is a part of Belize’s present GOB’s Well being Sector Reform course of. The NHI reform promoted the separation of the important thing features of the regulator, supplier, and purchaser of well being companies. The Ministry of Well being and Wellness (MoHW) regulates well being companies in Belize. By means of the NHI, the MoHW is liable for buying companies from pre-approved registered suppliers and making certain that companies rendered meet the necessities stipulated within the contractual agreements. Some companies obtainable to Belizeans beneath the NHI embody diagnosing and managing hypertension, diabetes, Bronchial asthma, HIV/AIDS, pre and post-natal monitoring, tuberculosis therapy, acute sicknesses administration, breast and cervical and prostate most cancers screening, and epidemiological surveillance. Moreover, as this system continues to roll out, the next specialist companies are included: ophthalmology, together with diabetic eye exams, diabetic laser surgical procedure, cataract surgical procedure, eyeglasses for school-age kids post-cataract surgical procedure, and deliveries.

Prime Minister, Honorable John Briceno “We now have labored tirelessly to broaden the NHI throughout the nation. The beginning of the NHI in San Pedro and Caye Caulker is nice information for Belize Rural South. I ask each resident to take this chance and register. It’s an exquisite program, and we're working in the direction of helping each single man, lady, and youngster to have entry to reasonably priced major well being care,” mentioned Prime Minister Honorable John Briceno in regards to the NHI. As soon as the NHI is on the market in San Pedro, residents can simply register at any of the designated clinics. The documentation wanted for the registration course of features a legitimate social safety card, notarized proof of an handle by a magistrate, and a declaration for all members of the family dwelling on the similar residence. The NHI shall be obtainable to kids and adults with a legitimate Belizean social safety card. For extra info on the NHI program, go to their web site at www.nhi.bz Please assist assist Native Journalism in Belize For the primary time within the historical past of the island's neighborhood newspaper, The San Pedro Solar is interesting to their hundreds of readers to assist assist the paper in the course of the COVID-19 pandemic. Since 1991 now we have tirelessly supplied very important native and nationwide information. Now, greater than ever, our neighborhood is dependent upon us for reliable reporting, however our laborious work comes with a price. We'd like your assist to maintain delivering the information you depend on each day. Each reader contribution, nevertheless large or small, is so beneficial. Please assist us by making a contribution. Read the full article

[xcodeconsulting]

Best Web Design Company Long Island

In the long history of XCode Consulting, we have undergone a number of growth periods, and transitionary stages. This evolution has seen us through multiple names, different company goals, following unique marketing philosophies, and even changes to our brand identity! With each step, slowly molding what we are today, a full service, end-to-end, marketing machine. We are composed of a strong hard-working team of creatives, with different backgrounds, and life experiences. We aren’t your average digital marketing team, and our work is anything but average. Our team includes, developers, IT professionals, marketing specialists, copy-writers, sales executives, and designers. Our diverse backgrounds, and our inimitable combination of talents, allows us to approach marketing and branding from a perspective no one can replicate. As well as a vision, to create materials that are technologically superior, and contextually engaging, while maintaining an aesthetic, that appeals to a broad-spectrum of consumer tastes.

[guam-webz]

Crafting Digital Excellence: GuamWEBZ, Your Premier Web Design Company in Guam!

In the dynamic landscape of the digital world, having a visually appealing and functionally robust website is imperative for businesses. Enter GuamWEBZ – the epitome of excellence in the realm of web design in Guam. In this blog, we delve into the intricacies of how GuamWEBZ has established itself as the premier Web Design Company on the island, shaping digital experiences that resonate with businesses and audiences alike.

Unveiling GuamWEBZ: Setting the Standard for Web Design in Guam

Passion for Design Excellence:

At the heart of GuamWEBZ's success is an unwavering passion for design excellence. Every website crafted by GuamWEBZ reflects not just aesthetics but a deep understanding of user experience, ensuring that each visitor is captivated from the first click.

Tailored Solutions for Guam Businesses:

What sets GuamWEBZ apart is its commitment to understanding the unique nuances of Guam's market. Tailoring web design solutions to suit local businesses, GuamWEBZ ensures that each website is a reflection of the client's brand, culture, and goals.

The GuamWEBZ Approach: Crafting Digital Masterpieces

Collaborative Design Process:

GuamWEBZ's collaborative design process involves clients at every step. From initial concepts to final execution, clients are active participants in the creation of their digital masterpiece. This ensures that the end result aligns seamlessly with the client's vision.

Responsive and Adaptive Designs:

In a world where users access websites across various devices, GuamWEBZ ensures that every website is responsive and adaptive. This approach guarantees an optimal viewing experience, whether on a desktop, tablet, or smartphone, further solidifying GuamWEBZ as a forward-thinking web design company in Guam.

Client Success Stories: Beyond Design Excellence

Testimonials from Satisfied Clients:

Client satisfaction is at the core of GuamWEBZ's mission. Through testimonials and success stories, we explore how GuamWEBZ's web design solutions have not only met but exceeded client expectations, fostering long-term partnerships and contributing to the success of businesses across Guam.

Conclusion: Elevate Your Digital Presence with GuamWEBZ

In conclusion, GuamWEBZ stands tall as the premier Web Design Company in Guam, where crafting digital excellence is not just a service but a commitment. Visit GuamWEBZ today to embark on a journey of transforming your online presence. Elevate your brand, engage your audience, and stand out in the digital realm with GuamWEBZ – where every website is a masterpiece.

[luisagiveproof]

Kazakh despot's daughter went on London spending spree after moving $300m out of country

Aliya Nazarbayeva's purchases included a $25m private jet and an £8.75m house in Highgate

Details of Aliya Nazarbayeva's purchases are likely to raise eyebrows in Kazakhstan, which has been hit by violent protests aimed at the country's maligned elite

The daughter of the former president of strife-torn Kazakhstan went on a spending spree in London after moving $300 million of her personal wealth out of the country.

Aliya Nazarbayeva instructed two professional financial advisers to buy palatial homes, a private bank and a luxury jet after transferring the money into a complex web of offshore trusts and companies stretching from Liechtenstein to the British Virgin Islands.

Her purchases included a $25m Challenger Bombardier private jet, an £8.75m house in Highgate, north London - meant to help her obtain British residency - and instructing her team to buy a $14m of property in Dubai, including a villa in the man made Palm Jumeirah island.

Details of the 2006 spending spree, revealed for the first time on Saturday, are likely to raise eyebrows in Kazakhstan, which has been hit by violent protests aimed at the country's increasingly maligned elite.

Aliya is the youngest daughter of Nursultan Nazarbayev, who was Kazakhstan's president for 28 years until 2019, when he took a backseat but controversially retained much of his power.

While he led the country during and after its Soviet years, a small minority amassed enormous wealth while many ordinary Kazaks struggled to get by.

He dramatically quit as head of the Kazakh Security Council on Jan 5 and was reportedly preparing to leave the country. Authorities on Saturday insisted Mr Nazarbayev was in the capital, named Nur-Sultan in his honour.

It was earlier rumoured that Ms Nazarbayeva was seeking to travel to Dubai with her father as he tries to flee the upheaval, and that she may hope to use London as a secure base.

Aliya Nazarbayev pictured after her marriage to Aidar Akayev in 1998, alongside her father and former president of Kazakhstan, Nursultan Nazarbayev (left) 

Her spending spree in London, described by one expert as “staggering”, only came to light when she fell out with the two financial advisers, accusing them of dishonesty, misappropriation of funds, conspiracy to defraud, breaches of fiduciary duty and unjust enrichment.

Ms Nazarbayeva, 41, sued the pair in the High Court in London for £165 million before settling the case in a confidential agreement. Her advisers, described as reputable and respected financial professionals, denied all the claims. Details of the 2016 case have only just emerged. 

Until now Ms Nazarbayeva - whose eldest sister Dariga owns £80m of property in London - was better known for modelling designer jewellery by Damiani, promoting her own couture clothes brand and owning a high-end beauty spa in Almaty, Kazakhstan’s largest city, as well as chairing a construction company.

On her Instagram account she frequently posts photos of herself with her father, who until his fall from power cultivated the image of “father of the nation”.

Aliya Nazarbayeva posts a number of photos of her lavish lifestyle on Instagram

The Nazarbayev family have long established financial links with the UK. The Kazakh oligarch paid Prince Andrew £3 million more than the asking price for his marital home of Sunninghill Park in 2007.

Ms Nazarbayeva claimed she transferred $312m of her personal wealth out of the country after advisers told her it would be “dangerous” to keep her fortune there and that she should “hide” and “disguise” it in a network of offshore foundations and trusts, according to legal documents seen by The Telegraph.

Documents lodged with the High Court include claims that Malik Ishmuratov, a Kazakh wealth manager, told her “on many occasions that Ms Nazarbayeva was a politically exposed person (PEP)” and that it was “dangerous for her to keep her assets in Kazakhstan”.

In 2006, Ms Nazarbayeva “confided” to Mr Ishmuratov that she had “sold some shareholdings in Kazakh companies, receiving approximately $325,000,000”.

Mr Ishmuratov went on to introduce Ms Nazarbayev to Denis Korotkov-Koganovich, a Kazakh wealth manager based in London.

Ms Nazarbayeva claimed she transferred $312m of her personal wealth out of Kazkhstan after advisers told her it would be 'dangerous' to keep her fortune there

In 2008, according to court documents, Mr Ishmuratov advised Ms Nazarbayeva to set up the Alsarah Foundation, in Liechtenstein, “through which her funds were held and would protect and disguise her interest”.

By June 2008, Ms Nazarbayeva “agreed orally” with Mr Ishmuratov to entrust an initial $150,000,000 capital to him and Mr Korotkov-Koganovich, transferring the cash to Marstock Ltd, a company the wealth managers had registered in the British Virgin Islands.

This was the first of several large transfers from Ms Nazarbayev to the pair, eventually totalling $312m.

Ms Nazarbayev claimed that Mr Ishmuratov advised her that as a politically exposed person she wouldn’t be able to open a bank account and to get around the problem should simply buy a bank instead.

Allegedly on his recommendation, Ms Nazarbayeva directed Mr Ishmuratov to invest $108m in CBH Bank, an exclusive Swiss private bank, in return for a 51 per cent shareholding.

Her cash was also put into bonds, investment funds - including a London-based wine fund boasting valuable 18th and 19th century cognacs - and an Essex-based loans company aimed at borrowers with poor credit records.

A burnt out car is seen in front of the mayor's office building, which was set alight during the protests

But, when Ms Nazarbayeva’s relationship with Mr Ishmuratov and Mr Korotkov-Koganovich broke down, apparently under pressure from her father, she lodged a £165m [$233m] claim against them in the London High Court in March 2016.

She claimed that the two advisers had not followed her wishes and had allegedly profited over-and-above their 25 per cent profit agreement, as well as investing her money in transactions she had rejected, including a luxury development in the Bishop’s Avenue "billionaire’s row" in Hampstead.

She also accused them of misappropriating 75million Swiss francs, over half the money meant to buy the Swiss bank.

The pair denied the claims and maintained they had acted at all times in her financial interests.

Ms Nazarbayeva sought an injunction stopping any further dealings with her assets and seeking payment of damages and compensation, with interest. The claim was subsequently settled in a confidential agreement.

Kazakhs stand in line to withdraw cash from a bank in Nur-Sultan in the wake of mass protests

While there is no suggestion that Ms Nazarbayeva’s money was acquired unlawfully, Kazakhstan commentators say the revelations raise questions about the way her wealth was moved out of the country.

Tom Mayne, a visiting fellow at Chatham House and research fellow at Exeter University with detailed knowledge of Kazakhstan, said: “This raises many questions as to Aliya Nazarbayeva’s business dealings in Kazakhstan. The amount of money is staggering.

“This case shows how the UK is often used as a safe haven for this kind of money. People who have taken to the streets in Katakhstan look around and see the family of Nazarbayev have multi-million pound houses and millions to invest in what they want.”

Ms Nazarbayeva did not respond to a request for comment.

A spokesman for Mr Ishmuratov and Mr Korotkov-Koganovich said: “The unfounded allegations against Mr Ishmuratov and Mr Korotkov-Koganovitch were denied, the claim defended, and an amicable settlement was reached.”

CBH Bank has asked us to make clear that a complete list of the bank's shareholders is published each year in an audited report and neither Ms Nazarbayeva or Mr Ishmuratov are or ever have been shareholders of the bank.