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AI: How to Create Content That Feels Like You
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Written by: that Hannah Jones Time To Read: 6 minutes Creating content that feels authentic and sounds like you can be a daunting task. This is especially true when you’re juggling multiple responsibilities as a business owner. Many worry that AI-generated content might come across as robotic or impersonal. However, with the right approach, AI can help you create content that feels like you.…
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#AI content creation#ai copywriting#ai copywriting tools#AI for business owners#Authentic content with AI#copy ai#High-quality AI content#how to use seo#rank higher#seo#seo in business#Voice-driven AI prompts
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Eizan, the runaway rabbit.
(s.n. i wanna redo eizans sprites because i went back to it not too long ago and flipped the canvas.... yeah his face is rlly wonky so i might do that in the future 😭)
Trivia:
- Ais Route
- All clothes were made by him, he is a master of textiles. This is because he had to find a way to be innovative while saving up for a cure.
- Very light on his feet and a fast runner, hence the name runaway rabbit.
- Very strong/fit and can handle himself in a fight
- Has ADHD and gets caught off guard very easily. This is usually his downfall as he needs time to strategize and process something before he utilizes his strength and dexterity.
- Loves humor and making people laugh and smile. He finds self worth in making others happy and makes it his mission to get a laugh out of someone as much as possible.
- Really good perception and understanding of the human mind bc of this.
- Rabbit symbolism
- Likes riding horses because it makes him even faster
- Generally a likeable person and isn't very hateful. He doesn't get mad very often, but when he does, he gets pissed.
- Has really good street smarts and is able to wield any weapon with decent efficiency. His preferred weapon is a dagger or a double-edged claymore.
- The only grudge he holds is against Roseus.
- Love language is touch
- Voice claim: Matt Shipman
Backstory:
Eizan was very popular in his home village. There was people who side eyed him because of his curse, but it was overshadowed by his bright personality and kindness. He was always a silly kid.
Whenever he was around 9 years old, he was playing tag with the village's children when his hand got caught on a protruding branch and tore his glove, exposing his hands. When he tagged another kid, the curse affected them. The child went mad and ended up stabbing Eizan with a stake. It was nearly fatal but both the child and Eizan survived. The child was subdued and the curse wore off without having to kill them. Eizan was scarred physically and mentally and lost his spark after that. He stayed inside, even if his parents tried to encourage him to go back outside and that the people forgave him. He couldn't do it until his best friend, Roseus (ro-shus), had made a promise to help him find a cure. From that point on, he slowly regained his spark and while recovering, he learned how to make clothing.
It was when they were both 19 that they had made enough money to get themselves to Eridia for a cure. They had packed their things and told their village goodbye. Eizan was a warrior to the village that protected them from fogfall, and he knew this, everyone did. Roseus was his partner in arms and they were leaving the village unguarded. They set up lethal traps and fencing all around the village, but they knew it wouldn't be enough. They knew what would happen to their people.
They wouldn't be able to come back, ever.
Their journey was incredibly long. They survived with very minimal damage to themselves until 2 years into their travels, they split. They were caught off guard by a soulless attack that wasn't prompted by a fogfall. It had injured Eizan's leg and left him immobile without the adrenaline to keep him on his feet. Roseus, driven by fear, prepared to run away.
Eizan yelled for his best friend, "Rose! Help me damnit! Kill the fucking thing!!"
The man in question looked at him, petrified. He shook his head in fear as the soulless turned to him, letting out a screech. Roseus yelped and turned heel, running away.
"ROSEUS!! ROSEUS YOU BASTARD YOU HAVE THE MONEY!! COME BACK!"
The soulless left Eizan as it ran in the direction of Roseus, and all Eizan knew was that he hoped Roseus was killed.
Without the money for the cure and only having pocket change left, he stood on wobbily feet. He winced at the pain in his leg. He took out his medkit and wrapped the injury the same way he would his hands. He swore to whatever god out there, that if he ever saw Roseus again, he'd kill him.
After hobbling for a while, he managed to find a caravan that accepted him onto their journey to Eridia.
More art and stat sheets below!!!
some of the stat sheets might need to be updated... its been a few months LMAO, same with my watermark
#touchstarved vn#touchstarved mc#touchstarved oc#touchstarved ais#character sheet#touchstarved game#TS OC: Eizan#locked behind the amber eye.
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Aemond targaryen prompt
Plot: Aemond, driven by a burning ambition to solidify his place in the war, seeks out Alys Rivers, hoping to secure a pact that will tip the scales in his favor. However, as the shadows of their encounter deepen, he begins to realize that the witch before him may not be the ally he anticipated—or perhaps, she is exactly who she is meant to be.
Credits and Considerations: The seed of this idea was planted by my fascination with the bot from @dragonismo, "The Prince and his witch" on Character ai. All credit for the initial structure of this story belongs to her, and I encourage everyone to explore and appreciate her work. I haven't read it Fire & Blood yet, so I apologize for any creative liberties taken, my imagination tends to run wild, especially on sleepless nights. English is not my first language, sorry :')
With all my heart,
Moon Dust.
The decrepit halls of Harrenhal, scarred by the passage of relentless time, were steeped in a palpable atmosphere of desolation, where silence was broken only by the insistent crackle of rain, striking mercilessly against the ruins of what had once been a feared and indomitable fortress. The sound of Prince Regent Aemond Targaryen’s leather boots echoed through the void, reverberating like a dark omen with every step. His every movement, firm and deliberate, exuded a grim elegance, like a shadow passing through the twilight.
Rumors, whispers laced with curses, danced on the lips of courtiers, carried by the cold winds that haunted the decaying fortress. They spoke of a witch who dwelled in that accursed place, a creature of darkness who, in exchange for infamous pacts, fulfilled the darkest desires of men. Aemond, with his icy gaze and mind sharp as a killer’s blade, did not easily succumb to folly, but the murmurs of "Alys Rivers" and her cunning had reached him in a moment of desperation, and even the pride of a dragon could bow to necessity. One does not win a war with honor; one wins with blood and fire.
As he entered the main hall, one of the few chambers still preserved in the rotten heart of Harrenhal, Aemond was enveloped by a heavy, unnerving aroma, a mix of burnt herbs and incense that seemed to poison the air. The prince wrinkled his nose but remained steadfast, his good eye scanning every shadowy corner of the room before he raised his voice, a command that sliced through the air like a blade.
"I’ve come to negotiate, witch."
For a moment, silence reigned once more, filled only with the wind's laments and the distant growl of Vhagar, the old dragon patiently waiting at the entrance, ever ready for battle. But the silence did not last. A feminine laugh, laden with malice and provocation, echoed through the corridors, mocking the prince’s proposition.
Aemond glimpsed a figure slinking through the shadows, too quick to be caught, but not quick enough to go unnoticed. He understood swiftly: he was being hunted, but not by an ordinary prey. What unfolded before him was a cruel game, orchestrated by a twisted mind. The image of Daemon Targaryen emerged first, but soon other familiar faces followed from the darkness: Helaena, with wide eyes and trembling lips, murmuring about an inevitable death; Aegon, consumed by flames; Alicent, gazing at Aemond as if he were a monster she herself had created; even the brothel keeper of the Silk Street had not been spared. The witch, cunning and relentless, toyed with his memories, with his deepest pains, forging illusions that assaulted his mind. But Aemond was a Targaryen, forged in fire and steel, and he would not be defeated by cheap tricks.
"Enough games, Alys," his voice thundered through the room as he advanced towards the hooded figure he had cornered, his gaze as sharp as a blade poised to deliver the final blow. With a swift motion, he spun her around to face him, but what he saw was not the witch.
Lucerys.
The illusion, quick and painful as a blade through his chest, dissolved before he could react, leaving only the empty hood at his feet.
"Not amusing, is it? Invading my home and demanding my services. I’m sorry to disappoint, but I’m not Alys either." The voice, dripping with sarcasm, came from behind him. "She’s gone, but I’m here." When Aemond turned, he found himself facing the true witch, a figure who, despite her fragile appearance, exuded a dark and unshakeable power.
He stepped forward, his presence dominating the space between them. "You too grant men their deepest desires, don’t you? I’ve come here to test the limits of your power." His voice, cold and as sharp as winter, filled the room with an unquestionable authority.
Even standing before her, imposing, Aemond kept his distance, for to touch her would be to lower himself—and foolish, given the unknown extent of her powers. His good eye, intense and penetrating, studied every detail of the woman before him, trying to unravel her intentions. She could easily be mistaken for a demure court lady, small as a rat, and he, a prince ravenous for power, had no qualms about crushing a few rats.
"It should be me on the throne," he murmured, as if the words were obvious and needed no further context, as though they were uttered by the gods themselves.
The witch’s response was a low laugh, a sound that crackled like a spark in the darkness. "And it will be, it can be permanent," she said, with a softness that pricked the soul. "But understand, war is not the ideal path, and to plot against the life of your king? A bit treacherous, don’t you think?"
Aemond leaned over her, his arms rigidly crossed behind his back, the tension in his body evident, his eyes burning with fierce determination. "I cannot stand by and watch my brother destroy our house’s legacy. He is not worthy. The throne is mine. What do you suggest, witch?"
For a moment, time seemed to stop. Only the sound of her nails scraping against the wooden table broke the silence. Then, the witch sighed, adjusting her silk dress with calculated indifference, as if the weight of the words she was about to speak could not touch her.
"Your brother is practically dead, a breath of wind would topple him. Your sister, the poor girl, lost to madness, unable to recover after the loss of her son. And then there’s only you, prince regent—or should I call you… my king?"
"My king." The words, dripping with venom and promise, ignited a flame of fury in Aemond’s eyes.
"And what do you gain from this, witch?" He stepped closer, rage pulsing in his veins, his eyes locked on hers, daring her to flinch.
"I am a simple woman," she said, her voice as soft as it was treacherous. "All I desire is safety, the assurance that my life will be preserved. And, of course, a slightly bolder request: I want a seat at the small council during your reign."
A seat at the small council. The demand, bold and provocative, inflamed Aemond’s mind, each word a strike against his honor. A woman, on the small council? His expression hardened, his hands fell heavily on the table, as if he could crush the affront before him.
"And what use would you have on the small council? Perhaps as my cupbearer during war councils," Aemond’s tone was pure derision, a challenge thrown at her feet.
"My price is low," she cut him off with a sour expression, her words laced with disdain that almost made him laugh. "I’m not asking for riches, titles, or lands. Just a seat at the table. I’m merely ensuring that the king I place on the throne remains there, and I doubt those weak, pathetic men could keep you there alone. Not when all they offer is flattery and incompetence. Let me remind you, I’m accomplishing in one afternoon what they haven’t managed in years. Pathetic."
Aemond’s eyes narrowed, darkening further as he scrutinized every detail of her face, searching for any sign of weakness, any hint of doubt.
"You are a witch. I know the power your magic carries," he said, his voice deep and laced with threat. "But you will never, ever, use that power against me. That means no deceiving me, no enchanting me, no forcing me to say, do, or feel anything I do not desire. My mind and my body are my own. The only power I grant you is the right to whisper advice in my ear—occasionally."
The woman waved her hands dismissively, showing little interest in the prince’s words, gesturing towards her well-organized desk, with only a few scrolls and quills that seemed untouched at that moment.
"Your body and mind will be yours, my words and counsel will be delivered solely to the king. But do not be mistaken. I will not hold my tongue if I see something wrong. I am not giving you the title of prince regent; I am making you the damn king. Still, I will have the decorum not to embarrass you in front of others. Now, now, how shall we seal this contract, hmm?" She blinked her large eyes with a glint of mischief at the prince, awaiting a reaction beyond his usual scowl.
#character ai#house of the dragon#writing prompt#aemond targaryen#aegon ii targaryen#dialogue prompt#alicent hightower#fic prompt#helaena targaryen#fanfic#aemond x reader#story prompt#writing dialogue#character dialogue
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I'm driven to a homicidal rage whenever I hear someone bring up vocalizers to defend AI "art". To begin with, they are completely different things, vocaloids are an instrument that an artist has to actually play, not just some fucking prompt you feed into a program. Voices for the vocaloids are recorded by consenting artists who actually get paid for it, they are not fucking stollen like the AI programs. Also, there's more love, passion and musical talent in the lowest effort vocaloid shitpost than there is in all the AI "songs" on the internet combined. "So it's fine when Miku does it" keep her name out of your fucking mouse.
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A Rising Tide of E-Waste, Worsened by AI, Threatens Our Health, Environment, and Economy
The digital age has ushered in a wave of innovation and convenience, powered in large part by artificial intelligence (AI). From AI-driven virtual assistants to smart home devices, technology has made life easier for millions. But beneath this rapid progress lies a less glamorous truth: a mounting crisis of electronic waste (e-waste).
The global e-waste problem is already enormous, with millions of tons discarded every year. Now, with the rapid growth of AI, this tide of e-waste is swelling even faster. Let’s break this down to understand the full scope of the issue and what can be done to mitigate it.
What Is E-Waste, and Why Should We Care?
E-waste encompasses discarded electronic devices — everything from old mobile phones and laptops to smart home gadgets, electric toothbrushes, and even large appliances like refrigerators. It’s not just junk; it’s an environmental and health hazard in disguise.
Each device contains a cocktail of valuable materials like gold and silver, but also toxic substances like lead, mercury, cadmium, and flame retardants. When improperly disposed of, these toxins leach into the environment, harming ecosystems and human health.
A Problem of Global Proportions
Annual Generation: The world generates over 50 million metric tons of e-waste annually, and this figure is projected to grow by 2 million tons each year.
Recycling Rates: Only 17% of e-waste is formally recycled. The rest? It ends up in landfills, incinerated, or handled by informal recycling sectors in developing nations.
While we’re busy marveling at AI-driven innovations, the discarded byproducts of our tech obsession are quietly poisoning our planet.
The Role of AI in Escalating E-Waste
AI, often lauded as the backbone of modern technology, is inadvertently exacerbating the e-waste crisis. Let’s examine the key ways AI contributes to this issue:
1. Accelerating Product Obsolescence
AI-powered devices are evolving at an astonishing pace. Smartphones with AI-enhanced cameras and processors, smart TVs with AI voice assistants, and wearables with health-tracking AI have become must-haves.
But these devices are often rendered obsolete within a few years due to:
Frequent Software Updates: AI systems improve rapidly, making older hardware incompatible with newer software.
Limited Repairability: Many modern gadgets are designed in a way that discourages repairs — sealed batteries, proprietary parts, and inaccessible interiors push consumers toward replacing rather than fixing.
Consumer Demand for New Features: AI advancements create a “fear of missing out” (FOMO), prompting consumers to upgrade frequently.
2. Proliferation of AI-Specific Hardware
AI-driven technologies require specialized, powerful hardware. Graphics Processing Units (GPUs), Tensor Processing Units (TPUs), and custom AI chips are integral to devices and data centers. Unlike general-purpose electronics, these components are challenging to recycle due to their complexity.
3. Growing Data Center Infrastructure
AI thrives on data, which means a relentless demand for computational power. Data centers, the backbone of AI, are:
Upgrading Constantly: To keep up with AI’s demands, servers are frequently replaced, generating massive amounts of e-waste.
Consuming Energy: Outdated hardware contributes to inefficiency and waste.
The Consequences of the E-Waste Crisis
The consequences of unmanaged e-waste are vast, impacting not only the environment but also human health and economic stability.
Health Hazards
E-waste releases harmful substances, including:
Lead and Cadmium: Found in circuit boards, these cause neurological damage and kidney issues when absorbed by humans.
Mercury: Found in screens and lighting, it can lead to brain damage and developmental issues, especially in children.
Burning Plastics: Informal recycling often involves burning e-waste, releasing carcinogenic dioxins into the air.
These pollutants disproportionately affect workers in informal recycling industries, often in developing countries with lax regulations.
Environmental Devastation
Soil Contamination: Toxic metals seep into the ground, affecting agriculture and entering the food chain.
Water Pollution: E-waste dumped in waterways contaminates drinking water and harms aquatic life.
Air Pollution: Incinerating e-waste produces greenhouse gases, contributing to climate change.
Economic Loss
Ironically, e-waste is a treasure trove of valuable materials like gold, silver, and rare earth elements. In 2019 alone, the value of discarded e-waste was estimated at $62.5 billion — higher than the GDP of many countries. Yet, due to poor recycling infrastructure, most of this wealth is wasted.
Turning the Tide: Solutions to the E-Waste Crisis
For Tech Companies
Design for Longevity: Adopt modular designs that make repairs and upgrades easy. For example, Fairphone and Framework Laptop are already doing this.
Reduce Planned Obsolescence: Commit to longer software support and avoid locking critical components like batteries.
Improve Recycling Systems: Implement take-back programs and closed-loop recycling processes to recover valuable materials.
For Governments
Enforce Right-to-Repair Laws: Legislation that mandates access to repair manuals and spare parts empowers consumers to fix devices instead of discarding them.
Promote Circular Economy Models: Incentivize businesses to design products for reuse, repair, and recycling.
Ban Hazardous E-Waste Exports: Prevent the dumping of e-waste in developing countries, where improper recycling leads to environmental and human rights violations.
For Consumers
Think Before You Upgrade: Do you really need the latest gadget, or can your current one suffice?
Repair Instead of Replace: Support local repair shops or DIY fixes with the help of online resources.
Recycle Responsibly: Look for certified e-waste recycling programs in your area.
Can AI Help Solve the Problem It Created?
Interestingly, AI itself could be part of the solution. Here’s how:
Optimizing Recycling Processes: AI-powered robots can sort e-waste more efficiently, separating valuable materials from toxins.
Predicting E-Waste Trends: AI can analyze data to anticipate where e-waste generation is highest, helping governments and companies prepare better recycling strategies.
Sustainable Product Design: AI can assist engineers in designing eco-friendly devices with recyclable components.
A Call to Action
The e-waste crisis is a ticking time bomb, exacerbated by the rapid rise of AI and our insatiable appetite for new technology. But the solution lies in our hands. By embracing sustainable practices, holding companies accountable, and making conscious choices as consumers, we can ensure that the benefits of AI don’t come at the cost of our planet.
It’s time to act, because a rising tide of e-waste doesn’t just threaten the environment — it threatens our future.
#technology#artificial intelligence#tech news#ai#e waste#economy#environment#nature#beautiful planet
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But What Does It Mean?
(This column is posted at www.StevenSavage.com, Steve's Tumblr, and Pillowfort. Find out more at my newsletter, and all my social media at my linktr.ee)
Recently a friend found an AI generated fake trailer for a kind of 1950s-1960’s live Sailor Moon. This, it turned out wasn’t the only fake-retro live Sailor Moon trailer generated by AI. Somehow I feel the infamous failed Saban Sailor Moon has driven people to imagine such things differently (forgetting the rather well done live Sailor Moon from Japan).
Now I find these things amusing, but there was a strange emptiness about them. What, I wondered, was the point? I can imagine these things in my own head, and in fact have - once in the form of a late night discussion of Lucille Ball playing Sailor Moon (I was assuredly sober). Do I need someone to use tetchy AI to illustrate something?
As I contemplated the weird meaninglessness of these things, a friend who’s a talented cosplayer note that there was no point to such creations. What would have been truly amazing would not have been someone tossing prompts to an electricity-devouring toy, but to have rallied cosplayers and shot it live. Suddenly I got why so much of this AI art feels meaningless.
Let us imagine that some cosplayers had gathered to create a Sailor Moon trailer true to the spirit of the 50’s or 60s. They would have done research and studied costume design. They would have sewn, crafted, created, re-created, and perfected their work. Those doing the filming would have figured the angles of the time and how to get the color just right. Voiceovers would have been chosen to fit the period, perhaps finding veteran actors or new talent.
The creation of a few minutes of trailer would have involved people making, learning, researching, bonding. They would have made friendships that lasted a lifetime, spoken at cons, and taken their skills elsewhere. Someone may have used such a creation as a senior thesis, others in a portfolio. One small bit of fun would have impacted many people, echoing through their lives.
Or you can throw things into an AI. Sure there’s some talent in tweaking the prompts, calling the best shots, and so on. The editing of such things definitely requires skill. But so much of it is disconnected or not as connected as it should be. I won’t deny that a person with AI uses talent and inspiration to create a larger creation, but it lacks that big, meaningful picture of an effort without AI.
An artistic creation is a lot more than the time you watch it on screen.
What AI turns out is results with little human connection, history, inspiration, or meaning. It makes “product” in the most empty use of the term - something designed to appeal to someone’s interests, something to sell, a result not a thing with history and meaning. We’ve taken an interesting tool and now people pitch it as a substitute for being human.
This is another reason I’m skeptical on AI creations beyond some more personal and specific uses. Where’s the human connection? The team that learned from making a show? The author you love and get angry at in equal measure? The voice actors to fan over? The choices only a person could make - even if they’re the bad choices of an actual human? Where’s what comes next, with lessons learned and ideas built on?
It’s not there. Just a machine turning out stuff in the rough shape of what we asked. It doesn’t mean anything.
Steven Savage
www.StevenSavage.com
www.InformoTron.com
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Unveiling the Power of Caktus AI Writer
In the ever-evolving landscape of content creation, efficiency and quality are paramount. Enter Caktus AI Writer, a groundbreaking platform that harnesses the power of artificial intelligence to revolutionize the way we generate content. But what exactly is Caktus AI Writer, and how does it redefine the content creation process? Let's delve into its features, functionalities, and the transformative impact it offers.
Introduction:
Caktus AI Writer represents a cutting-edge solution for businesses and content creators seeking to streamline their content creation workflows. Powered by advanced natural language processing (NLP) algorithms, Caktus AI Writer empowers users to generate high-quality, engaging content in a fraction of the time it would traditionally take. But its capabilities extend far beyond mere efficiency. Let's explore what sets Caktus AI Writer apart from other content generation tools.
AI-Powered Content Generation:
At the core of Caktus AI Writer's functionality lies its sophisticated AI algorithms, which have been trained on vast amounts of diverse content to ensure accuracy and relevance. Using state-of-the-art NLP techniques, Caktus AI Writer analyzes input prompts and generates coherent, contextually relevant content that meets the user's specifications. Whether it's blog posts, product descriptions, or social media captions, Caktus AI Writer delivers content that resonates with audiences and drives engagement.
Versatility and Customization:
One of the key strengths of Caktus AI Writer is its versatility and customization options. Users have the flexibility to define the tone, style, and structure of the content they need, ensuring that it aligns seamlessly with their brand voice and messaging. Whether you're aiming for a formal and authoritative tone or a conversational and friendly approach, Caktus AI Writer adapts to suit your requirements, delivering content that reflects your unique identity.
Enhanced Productivity and Efficiency:
By automating the content generation process, Caktus AI Writer enables businesses and content creators to significantly increase their productivity and efficiency. Tasks that once required hours of research and writing can now be completed in a matter of minutes, freeing up valuable time and resources to focus on other strategic initiatives. Whether you're a small business owner, a marketing agency, or a freelance writer, Caktus AI Writer empowers you to accomplish more in less time, without compromising on quality.
Data-Driven Insights and Optimization:
In addition to content generation, Caktus AI Writer provides valuable data-driven insights to help users optimize their content strategies. By analyzing performance metrics such as engagement rates, click-through rates, and conversion rates, Caktus AI Writer offers actionable recommendations for improving content effectiveness and maximizing ROI. This iterative approach ensures that users can continuously refine and enhance their content strategies to achieve their business objectives.
Benefit of Cuktus AI writer
Caktus AI Writer offers a myriad of benefits that can revolutionize the way businesses and content creators approach content creation:
Time Efficiency: One of the primary benefits of Caktus AI Writer is its ability to generate high-quality content in a fraction of the time it would take manually. By automating the writing process, Caktus AI Writer frees up valuable time for users to focus on other strategic tasks, such as marketing, customer engagement, or product development.
Increased Productivity: With Caktus AI Writer, users can significantly increase their productivity by generating content at scale. Whether it's blog posts, product descriptions, social media content, or marketing copy, Caktus AI Writer enables users to produce a large volume of content quickly and efficiently, without sacrificing quality.
Consistency: Caktus AI Writer ensures consistency in tone, style, and messaging across all content pieces. This consistency is crucial for maintaining brand identity and establishing trust with audiences. By adhering to predefined guidelines and specifications, Caktus AI Writer helps businesses maintain a cohesive and professional image.
Versatility: Caktus AI Writer is incredibly versatile and can be used across various industries and content types. Whether you're a marketing agency, e-commerce store, blogger, or freelance writer, Caktus AI Writer adapts to suit your specific needs and requirements. From technical writing to creative storytelling, Caktus AI Writer covers a wide range of content genres and styles.
Cost-Effectiveness: Compared to hiring a team of writers or outsourcing content creation, using Caktus AI Writer can be a cost-effective solution for businesses. With affordable pricing plans and the ability to generate content quickly and efficiently, Caktus AI Writer offers a compelling return on investment for businesses of all sizes.
AI-Powered Optimization: Caktus AI Writer leverages artificial intelligence and natural language processing to continuously optimize content based on performance metrics and user feedback. By analyzing data such as engagement rates, click-through rates, and conversion rates, Caktus AI Writer provides actionable insights to help users refine their content strategies and achieve better results over time.
Streamlined Workflow: Integrating Caktus AI Writer into existing workflows streamlines the content creation process from start to finish. From generating ideas and outlines to writing and editing content, Caktus AI Writer simplifies each step, enabling users to produce high-quality content more efficiently and effectively.
Conclusion:
In conclusion, Caktus AI Writer represents a game-changer in the realm of content creation. With its AI-powered capabilities, versatility, and productivity-enhancing features, Caktus AI Writer empowers businesses and content creators to elevate their content strategies and achieve unparalleled success in today's competitive landscape. Whether you're looking to scale your content production, optimize your marketing efforts, or simply save time and resources, Caktus AI Writer is your ultimate ally in driving meaningful results and unlocking new opportunities for growth.
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Google Ads Trends 2023: Staying Ahead in the Digital Advertising Game
In the ever-evolving landscape of digital advertising, staying ahead of the curve is crucial for businesses aiming to maximize their impact. As we step into 2023, Google Ads continues to be a powerhouse, and keeping abreast of emerging trends is key to crafting successful campaigns. In this blog, we'll explore the anticipated Google Ads trends for 2023 and how businesses can leverage these insights to stay ahead in the digital advertising game.
1. Embracing Automation for Efficiency:
Automation has been a consistent trend in digital marketing, and it's poised to play an even more significant role in Google Ads in 2023. Smart bidding strategies, automated ad creation, and AI-driven optimizations are expected to become more sophisticated. Embracing automation allows advertisers to streamline their processes, save time, and enhance campaign efficiency.
2. Enhanced Personalization through AI:
As AI technologies advance, so does the ability to deliver highly personalized ad experiences. In 2023, we can expect Google Ads to leverage AI for better audience segmentation, dynamic ad content customization, and more precise targeting. Advertisers will have the opportunity to create tailored messages that resonate with specific audience segments, ultimately improving engagement and conversion rates.
3. Video Advertising Dominance:
Video content continues to be a dominant force in digital advertising, and this trend is set to amplify in 2023. Google Ads is expected to prioritize video ad formats, offering advertisers more tools and features for creating compelling video content. Businesses that incorporate engaging video ads into their campaigns can capitalize on the immersive nature of visual storytelling to capture audience attention.
4. Interactive and Shoppable Ads:
2023 is likely to witness a surge in interactive and shoppable ad formats within Google Ads. Interactive elements such as quizzes, polls, and immersive experiences can enhance user engagement. Moreover, shoppable ads, allowing users to make purchases directly from the ad, provide a seamless and convenient shopping experience, driving conversions.
5. Voice Search Optimization:
With the increasing prevalence of voice-activated devices, voice search optimization is becoming crucial for digital marketers. In 2023, Google Ads is expected to adapt to the rise in voice searches, prompting advertisers to optimize their campaigns for voice-friendly keywords and create ads that align with conversational queries.
6. Sustainability Messaging and Green Advertising:
As environmental consciousness grows, businesses are incorporating sustainability into their messaging. Google Ads trends in 2023 may see an increase in eco-friendly and socially responsible advertising. Advertisers can showcase their commitment to sustainability, resonating with environmentally conscious consumers and building a positive brand image.
7. Privacy-Centric Advertising:
With increasing concerns about data privacy, Google Ads trends in 2023 may prioritize privacy-centric advertising practices. Advertisers will need to navigate evolving privacy regulations, such as those related to third-party cookies, and adopt strategies that prioritize user privacy while still delivering targeted and effective campaigns.
8. Integration of Augmented Reality (AR) Ads:
Augmented Reality is poised to make its mark in digital advertising in 2023. Google Ads may introduce AR ad formats, allowing users to engage with products virtually before making a purchase decision. This immersive experience can enhance brand engagement and provide a novel way for users to interact with ads.
9. Cross-Channel Campaign Integration:
Integrated marketing strategies that span multiple channels are expected to gain prominence in 2023. Google Ads trends may see increased integration with other digital marketing channels, creating cohesive campaigns that reach audiences across platforms. This holistic approach ensures consistent messaging and a seamless user experience.
10. Data-Driven Insights for Decision-Making:
The importance of data-driven decision-making remains paramount. Google Ads trends in 2023 will likely emphasize the use of data analytics and insights to refine campaigns continuously. Advertisers who leverage data effectively can make informed decisions, optimize campaigns in real-time, and stay ahead in the competitive digital advertising landscape.
In conclusion, staying ahead in the digital advertising game in 2023 requires a proactive approach to emerging Google Ads trends. Embracing automation, enhancing personalization, leveraging video content, and adapting to changes in user behavior are pivotal strategies for businesses aiming to craft successful and impactful Google Ads campaigns in the coming year.
#social media marketing#paid social media marketing#digital marketing#groovk marketing#google ads#paid ads#paid ad campaign
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3 Important Features to Understand for YouTube Advertising
Did you have any idea that YouTube is the second-biggest search engine on the planet? With north of two billion clients, YouTube offers a lot of chances to interface with imminent clients. Our social media agency in Ahmedabad, India is here to walk you through what your brand has to be familiar with YouTube marketing.
Advanced targeting and dynamic setups
Video advertising in light of consumer interest and aim has essentially more effective than text or picture promoting. To make audience association simpler to accomplish, dynamic setups driven by contextual focusing on are currently accessible on YouTube. This means videos are separated relying on their content, and AI frameworks are really improving at recognizing what’s going on with every video, and how to convey it to the perfect individuals brilliantly. The framework works by breaking down significant parts of the video picture, sound, voice, and text, and utilizing these factors to further develop the promotion position or ad placement. All the more unequivocally, it implies that less money is currently expected to target the suitable crowd bunches for your brand, who are thus bound to be mindful and respond to your ads.
Driving productive reach
Google’s advantageous “Find my Audience” YouTube feature can assist you with recognizing new, valuable viewers for your company, allowing you to help the effect of your video procedure. Moreover, Advertisers have the choice of joining the Display network for extended exposure through Video partners. Your crowd will be extended assuming your advertisement is seen on a few outsider sites, applications, and devices, however, the disadvantage is that you will have less command over the nature of your leads, which can prompt more video sees that don’t interface with likely clients.
It actually takes the ability to stand out for new clients, yet YouTube Video for Reach Ads truly helps to make this interaction more straightforward. To begin, simply upload video promotion types and begin a new “Brand awareness and Reach” campaign. From that point, let Google consequently streamline your promoting for your particular targeted audience, at the most reasonable cost for you.
YouTube’s Advertising solution Center
To help advertisers as they explore the post-Coronavirus environment, YouTube is presenting another help called the Advertisement Solution Center. Sharing these encounters plans to give more substantial information on YouTube’s products and the way that they may be utilized all the more realistic to accomplish your brand awareness objectives.
Especially starting from the beginning of the pandemic, YouTube has begun to act increasingly more like customary television. Organizations that make the most of their capacities will actually want to distribute top-quality, television advertisements, with a preferable focus over customary television, all without going over the spending budget.
To make convincing YouTube advertising, you’ll require a reasonable advertisement technique. At the point when appropriately utilized, this drive will assist you with acquiring more leads and transformations for your business. Our video creation office in Ahmedabad, India has a skilled group that can assist help your marking with content that catches your brand image. Reach us today to find out more.
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AI-Powered Content Creation Tools: Must-Haves for Effortless Workflow Efficiency
It’s true that high-quality content, with more efficiency, is needed today than ever in this world of digital marketing. Because demand for fresh and engaging content is on the rise, content creation tools driven by AI are transforming how marketers work, streamlining workflows, cutting time spent on tedious repetition, and fostering creativity without loss of quality.
This blog goes into details that make these tools so inevitable, displays the biggest competitors in the market, and gives hands-on information that would guide one through finding and utilizing them.
What are AI Content Creation Tools?
AI content creation tools are applications built using artificial intelligence technology and help in creating, modifying and optimizing content. These tools are made available with various functionalities like content creation, graphic designing, writing video scripts and composing advertisements.
AI is more of a necessity than luxury to modern content marketers who leverage them to:
Dance quickly to high quality creation
Personalize their messages in engaging their target audiences.
Simplify complex workflows, allowing teams to focus on strategy and creativity.
Top AI Tools for Content Creation
1. ChatGPT
Use Cases: Conversational content, blogs, FAQs. It stands out as one tool which can be used to create truly conversational and engaging content. It has an extremely user-friendly interface where anyone can generate blog posts, ideate, and even draft well-defined FAQs.
Features:
Advanced conversational AI capable of understanding complex prompts
User-friendly integration with other tools and platforms.
Example: A freelance marketer used ChatGPT to come up with blog content pretty efficiently, cutting the average writing time by 40%. The result? More time for client strategy and a consistent output of quality posts.
2. Jasper AI
Use Cases: Ad copies, SEO content, personalized emails. Jasper AI is for businesses that wish to scale their content creation. Its AI templates ensure your content is on brand, tone, and goal.
Features:
SEO optimization to rank higher
Customizable tones and formats to suit all content needs
Example A small business was able to double its ad engagement rates when it used Jasper to write engaging ad copies and emails.
3. Writesonic
Use Cases: Application scenarios: social media captions, e-commerce product descriptions, scripts. Writesonic specialises in the speedy, effective generation of short-format content. Its multi language support is loved by cross-functional teams across regions.
Features:
Generating contents is swift and efficient.
Social, Ecommerce and more tailored-made Templates.
How to select the right AI tool that suits your needs
Different tools are not made the same, and selecting the most appropriate one depends on specific needs. Here is how to decide:
Identify what you need: You will be focusing on either blogs or ad campaigns or even a video script. A particular tool should specialize in the areas you are focusing on.
Budget: Compare different plans and free trials available.
Ease of integration and compatibility: Your tool should be integrated properly with your existing software.
User Experience: Look for intuitive interfaces and robust customer support.
Real-world results: Testimonials or case studies will provide real-world proof of success.
Maximizing AI tools for content creation
Keep in mind the following tips for getting the most out of these content creation tools:
Combine AI with human creativity: Use the output generated by AI and develop them to your own best ability.
Customize outputs to fit your brand voice: Don’t use the default settings — make it sound like you.
Address challenges like originality and dependency: Use AI for creativity enhancement, not for replacement.
Real-World Success Stories
Case Study 1: A digital agency used ChatGPT to produce blogs for multiple clients, which resulted in 50% faster content production and higher client satisfaction.
Future of AI in Content Marketing
As AI technology improves, content creation tools should provide the following:
Higher personalization to allow for hyper-targeted marketing.
Multi-modal content creation that involves text, visuals, and video.
According to industry experts, AI will soon become even more integral to creative processes and allow marketers to focus on strategy and innovation.
Conclusion
The future of content creation has indeed transformed the way marketers work with AI-powered content creation tools. You can, for example, improve efficiency, enhance creativity, and deliver better results when these tools are integrated into your workflow.
If you missed the previous part, make sure to read it here. Don’t miss out on valuable insights! Stay tuned for our next blog! For more, Visit now
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The Future of 3D Mobile Gaming: Trends to Watch in 2025
Introduction
Mobile gaming has advanced significantly since its debut, from simple pixelated games to immersive experiences that rival console-quality entertainment. As we approach 2025, the business shows no signs of slowing down, with advances driven by Android game development at the forefront. Game creators are looking into new technologies, trends, and methods to change the way we play. Let's look at the future of mobile gaming and the major trends that will shape it.
Advancements in Graphics Via 3D Game Development
One of the most prominent trends reshaping mobile gaming is the emphasis on 3D game development. With the improvements in mobile hardware and software capabilities, creating intricately detailed 3D environments has become achievable. Players increasingly demand realistic visuals, prompting developers to meet these expectations through the integration of sophisticated rendering techniques.
By 2025, we anticipate an even higher degree of visual fidelity due to:
Enhanced Processing Capabilities: The latest generations of mobile processors will adeptly manage intricate 3D graphics without sacrificing performance.
Authentic Textures and Lighting: Techniques such as ray tracing will enhance the realism of lighting effects within games.
Augmented Reality (AR) Integration: The combination of 3D game development with AR features will result in immersive gaming experiences.
This evolution ensures that Android game development persistently pushes boundaries, rendering mobile gaming visually captivating.
The Cloud Gaming Revolution
Cloud gaming has already begun to alter the gaming landscape, but by 2025, it will be a prevalent feature in mobile gaming. Rather than depending on local device storage and processing capabilities, players will have the option to stream games directly to their phones.
Key factors driving cloud gaming in 2025 encompass:
Accessibility: Players will be able to enjoy high-quality games on mid-range devices, as the intensive processing is managed by powerful servers.
Seamless Updates: Cloud gaming removes the necessity for frequent downloads, as updates will occur on the server side.
Cross-Platform Compatibility: Android game development is increasingly focusing on creating cross-platform titles, enabling users to engage seamlessly across mobile devices, PCs, and consoles.
With enhanced internet connectivity, cloud gaming will afford uninterrupted and lag-free experiences.
The Role of Artificial Intelligence in Game Development
Artificial Intelligence (AI) is set to play a pivotal role in transforming the gaming experience. From more intelligent NPCs (Non-Playable Characters) to adaptive gameplay mechanics, AI will enhance the engagement and personalization of mobile games.
Impacts of AI on Android game development include:
Dynamic Storytelling: AI can tailor personalized narratives based on player choices.
Real-Time Decision-Making: Games will feature NPCs that respond intelligently to player actions, thereby increasing gameplay's challenge and realism.
Player Analytics: AI-driven analytics will assist developers in comprehending player preferences and streamlining game mechanics.
As AI technologies advance, the distinction between reality and virtual experiences will continue to blur.
The Emergence of Multiplayer and Social Gaming
Social interaction has become an integral aspect of mobile gaming, a trend that will only intensify in 2025. Multiplayer games, where individuals connect with others across the globe, are poised to dominate the market.
Expectations include
Enhanced Communication Features: Voice and video chat functionalities will become standard in multiplayer gaming experiences.
Expansion of Esports: Mobile esports tournaments will draw larger audiences, creating new avenues for Android game development.
Shared Gameplay Experiences: Features such as co-op gameplay and collaborative challenges will enrich the social dimension of gaming.
With the advancement of 5G networks offering improved and reliable connectivity, multiplayer gaming will reach unprecedented standards.
The Integration of Blockchain Technology and NFTs
Blockchain technology and Non-Fungible Tokens (NFTs) are set to revolutionize mobile gaming by 2025. These innovations will grant players true ownership of in-game assets and generate fresh revenue streams for developers.
Implications for game development include:
Secure Transactions: Blockchain technology will facilitate safe and transparent transactions for purchasing, selling, or trading in-game assets.
Play-to-Earn Mechanisms: Players will have the opportunity to earn rewards or income through game participation, supported by blockchain-enabled economies.
Unique Assets: NFTs will provide players with the ability to own distinctive, collectible items that retain real-world value.
Android game development is beginning to embrace blockchain to formulate innovative gameplay experiences and reward frameworks.
Tailored Experiences with Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies are transcending their traditional confines of high-end gaming consoles or PCs. Mobile devices are now equipped to deliver enhanced augmented and virtual reality experiences. By 2025, AR and VR in mobile gaming will become more accessible than ever before.
Key developments to anticipate:
AR-Powered Gaming: Titles like Pokémon Go have demonstrated AR's potential, with upcoming games expected to expand on this using advanced 3D game development.
Affordable VR Accessories: Lightweight VR headsets tailored for mobile devices will make immersive gameplay accessible to a wider audience.
Mixed Reality Experiences: Combining AR and VR, these titles will enable players to interact fluidly with physical and digital environments.
This trend is projected to redefine the concepts of interactivity and immersion within mobile gaming.
Sustainability in Game Development
As the gaming industry expands, so too does its impact on the environment. By 2025, sustainability will become a critical focus in game development. Developers are expected to adopt eco-friendly practices aimed at reducing their carbon footprint.
Sustainable initiatives in Android game development include:
Energy-Efficient Titles: Optimizing games to minimize battery and processing power consumption.
Recyclable Hardware: Promoting sustainable manufacturing practices for gaming accessories.
Conclusion: The Bright Future of Mobile Gaming.
As we enter 2025, the mobile gaming landscape will continue to evolve at an unparalleled rate. Android game creation is at the vanguard of these advances, with trends such as 3D game development, AI-powered gameplay, and blockchain integration influencing the future. The industry's ability to respond to player requests, adopt new technology, and prioritise diversity means that mobile gaming will continue to be a dominant force in entertainment.
That’s why you need a reliable mobile game development partner like Knickglobal for a remarkable game experience.
#augmented reality#3d game development company#game development#gambling game#ios game development#gamedevelopment#knickglobal
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How to Master E-Commerce Marketing: A 2025 Strategy Guide
E-commerce marketing is essential to the success of the online retail industry. As we approach 2025, businesses must adopt innovative strategies to remain competitive. At its core, e-commerce marketing includes all the methods and tools used to promote and sell products or services online. Attracting visitors and nurturing repeat customers requires a comprehensive approach that addresses every stage of the customer journey. Let’s explore a full-funnel strategy for 2025 that can help your business succeed in the digital landscape.
Understanding the Marketing Funnel
The marketing funnel represents a customer's journey from the moment they become aware of your brand to their eventual purchase and beyond. Here's a breakdown of its key stages:
Awareness: Capturing the attention of potential customers.
Consideration: Helping prospects evaluate your products or services.
Conversion: Turning prospects into paying customers.
Retention: Keeping customers engaged for repeat purchases.
Advocacy: Encouraging customers to promote your brand.
(Image Courtesy of BannerSnack)
Top Strategies for E-Commerce Marketing as a Funnel To succeed in the dynamic world of e-commerce, businesses need a roadmap that addresses every stage of the customer journey. Here are some effective strategies you can use in 2025 to enhance engagement and increase conversions:
1. Awareness: Attract and Inspire
The first step is to make your brand visible and memorable. In 2025, cutting-edge technologies and trends will dominate this stage:
Personalized Ads: Utilize AI-driven tools to create highly targeted advertisements customized to fit individual preferences.
Social Media Reels and Stories: Short, engaging videos on platforms like Instagram, TikTok, and YouTube Shorts are perfect for capturing attention.
Collaborations with Influencers: Partnering with micro and macro influencers can expand your reach and build credibility.
Search Engine Optimization (SEO): Optimize your website and content for emerging search trends and voice queries. Use keywords like "best online stores in India 2025" and "e-commerce growth strategies."
2. Consideration: Build Trust
Once you’ve captured attention, the next step is to showcase why your brand is the best choice. Here’s how to stand out:
Content Marketing: Publish blog posts, guides, and videos that address customer pain points.
Interactive Experiences: Integrate quizzes, AR product demos, and virtual try-ons to engage your audience.
User-Generated Content (UGC): Showcase testimonials, reviews, and customer photos to foster trust.
Retargeting Ads: Use retargeting to remind visitors about products they’ve viewed.
3. Conversion: Seal the Deal
Driving sales is the ultimate goal. Simplify the buying process with these strategies:
Seamless Checkout: Optimize your website for mobile users and offer multiple payment options.
Exclusive Discounts: Provide time-sensitive offers or bundle deals to encourage purchases.
Social Proof: Highlight best-selling products and display real-time purchase notifications.
Abandoned Cart Reminders: Use personalized emails or SMS to recover lost sales.
4. Retention: Keep Them Coming Back
Retaining customers is more cost-effective than acquiring new ones. In 2025, customer retention strategies will be heavily reliant on:
Loyalty Programs: Reward repeat customers with points, discounts, or exclusive perks.
Personalized Recommendations: Use AI to suggest products based on previous purchases.
Engaging Email Campaigns: Send newsletters with updates, tips, and personalized offers.
Customer Support: Ensure prompt and effective support through chatbots and live agents.
5. Advocacy: Turn Customers into Ambassadors
Happy customers are your best marketers. Encourage them to spread the word with:
Referral Programs: Offer rewards for referring friends and family.
Social Media Engagement: Encourage customers to share their experiences and tag your brand.
Community Building: Create online communities or forums where customers can connect.
Highlight Advocates: Showcase loyal customers in your campaigns.
Why Choose Sanket Communications?
At Sanket Communications, we take pride in crafting tailored e-commerce marketing strategies designed to drive significant results for your business. With offices in Bhubaneswar, Kolkata, Mumbai, Delhi, and Hyderabad, our dedicated team of skilled professionals remains at the cutting edge of the dynamic digital landscape. We understand the unique challenges and opportunities that come with online marketing and are committed to guiding you through every step of the process.
By partnering with us, you can tap into the vast potential of e-commerce and position your brand for success in the digital marketplace. Let us help you navigate the future of online marketing, maximize your reach, and achieve your business goals.
#advertsing agency#ecommerce marketing#digitaladagency#socialmediadagency#creative ad agency#marketing agency#digital marketing
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How to do SEO for AI Search Engines?
1. Prioritize E-E-A-T (Experience, Expertise, Authority, Trustworthiness)
AI search engines focus on content quality, credibility, and user trust. Actionable Steps:
Showcase Expertise: Highlight author credentials, certifications, and industry experience.
Update "About Us" Pages: Ensure authors and the brand's credentials are visible.
Cite Reputable Sources: Link to high-authority sites to boost trust.
2. Optimize for Conversational Queries (AI Prompts)
AI searches are more conversational and question-driven. Actionable Steps:
Create FAQ Pages: Use natural language Q&A that mirrors real-world user queries.
Use Long-Tail Keywords: Focus on phrases like "How do I...?" or "What's the best way to...?"
Include Intent-Focused Content: Address informational, navigational, and transactional intent in your content.
3. Focus on Structured Data & Schema Markup
AI models rely on structured data for better context understanding. Actionable Steps:
Use FAQ, HowTo, and Review Schemas: Help AI understand the content structure.
Utilize Product Schema: Especially for e-commerce websites, highlight product details, reviews, and availability.
Ensure Breadcrumbs and Sitelinks: Use structured data to make navigation easier for AI engines.
4. Prioritize Quality Over Quantity (Contextual Relevance)
AI engines prioritize context and content depth over keyword stuffing. Actionable Steps:
Create Comprehensive Guides: Focus on detailed, actionable content.
Optimize for Topic Clusters: Use pillar content with linked subtopics to create a content "web."
Avoid Fluff: AI recognizes filler content and may rank it lower.
5. Create Conversational AI-Optimized Content
AI engines aim to answer queries concisely. Actionable Steps:
Answer Questions in the First 100 Words: Make sure users get the answer fast.
Use Bullet Points, Lists, and Tables: These formats are more digestible for AI.
Write Content Like You’re Talking to a Person: Natural, conversational tone is crucial.
6. Leverage Multimedia (Images, Videos, and Audio)
AI search engines give priority to multimedia elements. Actionable Steps:
Use Image Alt Text and Descriptions: AI engines analyze image metadata.
Publish Video Content: AI-driven search engines may pull video answers into featured results.
Optimize for Google Web Stories: Stories may be featured in AI search results.
7. Build Authority and Brand Recognition
AI models recommend trusted brands, not just individual web pages. Actionable Steps:
Build Brand Mentions and Citations: Get mentioned on high-authority sites.
Leverage Social Proof: Reviews, testimonials, and case studies increase brand trust.
Improve Local SEO: AI prioritizes local results for relevant queries (use Google My Business).
8. Optimize for Voice Search (Natural Language)
AI-driven search engines prioritize voice search and natural queries. Actionable Steps:
Use Natural Language Phrases: Include "what, why, how, where" questions in headings.
Voice-Friendly Answer Snippets: Provide short, direct answers (under 30 words).
Include Conversational Tone: Write content like someone would speak it.
9. Leverage AI Tools for Content Optimization
AI-driven SEO requires AI tools for better optimization. Actionable Steps:
Use SEO Tools: Leverage tools like Surfer SEO, Semrush, and Clearscope to ensure content relevance.
Check AI-Specific Guidelines: Review platforms like Google SGE, Bing AI, and Bard for content guidelines.
Track AI Search Rankings: Use tools like Google Search Console to monitor clicks, impressions, and rankings.
10. Continuous Monitoring and Adaptation
AI search engines update frequently, so you need to stay ahead. Actionable Steps:
Monitor Changes in SERP Features: Track the rise of AI answers, snippets, and conversational replies.
Stay Updated on AI Announcements: Follow updates on Google SGE, Bing AI, and other platforms.
A/B Test Content: Check what works best in AI-driven search.
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Seven Trends to Expect in AI in 2025
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Seven Trends to Expect in AI in 2025
Another year, another investment in artificial intelligence (AI). That has certainly been the case for 2024, but will the same momentum continue for 2025 as many organizations begin to question its ROI?
According to most analysts, the answer is an overwhelming yes with global investment expected to surge by around a third in the coming 12 months and continue on the same trajectory until 2028. However, while budgets may be increasing, I see a more caution approach in 2025 with companies becoming discerning about the type of technology they need, and more importantly, if it can overcome specific real life business challenges.
With that said, here are some of my predictions for 2025:
1. Better Analysis Before Taking the Plunge
With more emphasis on improved ROI, businesses will be turning to AI itself to ensure they are spending wisely. One of the biggest problems to date is the haste to “jump on the bandwagon” especially since the introduction of generative AI and LLMs. In fact, as many as 63% of global business leaders admit their investment in AI was down to FOMO (fear of missing out), according to a recent study. This is why a data driven approach is essential. Following on agentic automation, cognitive process intelligence will focus on providing deeper context around business operations, essentially giving AI the capability to act as an operational consultant. These systems will be able to map, analyze, and predict complex workflows within an organization, then recommend improvements based on real-time data analysis and past patterns, beyond simple task automation. This will appeal especially to sectors like finance, logistics, and manufacturing, where even minor improvements in operations will translate into significant cost savings.
2. The AI-First Era Renews Interest in BPM
A new golden age of business process management (BPM) is on the horizon. Not since the 1990s, when the emergence of enterprise resource planning (ERP) sparked widespread digitization, have companies needed to revisit how they operate to stay competitive. Two factors are driving the change. First, companies realize that growth at all costs is not sustainable with a shift toward performance and efficiency to achieve healthy unit economics and positive ROI. Second, the gen AI agentic hype accelerated interest and adoption of the technology as company executives mandated teams to explore use cases, looking to gain market advantages.
The most effective model or intricate prompt is unproductive in isolation. As a result, BPM is once again in the limelight. AI’s imminent influence on almost all enterprise workflows makes process discovery, analysis and redesign fundamental for operationalizing any program, let alone scaling it. This predicament mirrors previous digital transformation challenges, which suffered poor success rates due to excessive technology focus while neglecting human or process considerations.
3. More Integrated Multimodal AI Systems
Multimodal AI that combines text, vision, audio, and sensor data will become the norm for businesses seeking holistic, situational awareness. This will go beyond standalone document analysis or voice recognition; instead, integrated systems will be able to draw insights from multiple modalities to provide richer, more accurate interpretations of complex scenarios.
In the financial sector, multimodal AI can revolutionize customer service by integrating text, voice, transaction records, and behavioral data to provide a comprehensive understanding of customer needs. This integration enables financial institutions to offer personalized services, enhance customer satisfaction, and improve operational efficiency.
For instance, AI-powered virtual financial advisors can provide 24/7 access to financial advice, analyzing customer spending patterns and offering personalized budgeting tips. Additionally, AI-driven chatbots can handle high volumes of routine inquiries, streamlining operations and keeping customers engaged.
By leveraging multimodal AI, financial institutions can anticipate customer needs, proactively address issues, and deliver tailored financial advice, thereby strengthening customer relationships and gaining a competitive edge in the market.
4. Regulation-Ready, Explainable AI
With global regulations on the rise, there will be a focus on explainable and transparent AI that meets regulatory requirements from the ground up. We’ll see more emphasis on tools that enable AI transparency, bias reduction, and audit trails, allowing companies to trust their AI solutions and verify compliance on demand.
AI developers will likely provide interfaces that allow stakeholders to interpret and challenge AI decisions, especially in critical sectors like finance, insurance, healthcare, and law.
Beyond transparency, a commitment to responsible AI will be a priority as companies try to gain the trust of clients and consumers. The OECD reports over 700 regulatory initiatives in development across more than 60 countries. While legislation is still catching up to innovation, companies will be seeking to proactively follow voluntary codes of conduct, like those developed by IEEE or NIST, to establish clear standards. By embracing transparency, adhering to best practices, and clearly communicating with customers, they foster a reputation for reliability that bridges the trust gap in AI and increases loyalty and confidence.
External audits will also grow in popularity to provide an impartial perspective. An example of this is forHumanity a not-for-profit organization that can provide independent auditing of AI systems to analyze risk.
5. Human-Centered AI Design
As AI tools become more embedded in our lives, ethical considerations and human-centered AI design will grow in importance. Expect to see a shift toward AI systems designed with a humanistic approach, prioritizing user empowerment, inclusivity, and well-being.
Companies will likely aim to develop AI solutions that emphasize collaborative intelligence—AI systems that enhance human decision-making rather than replace it. This might also include a focus on psychological safety and user well-being in human-machine interactions
6. Hold your Horses Agentic
The boundaries between deterministic and agentic automation will blur in 2025, leading to more integrated, intelligent, and adaptive systems that enhance various aspects of our lives and industries. But deterministic automation will continue to rule and power at least 95% of automation in production next year.
No doubt agentic automation, characterized by systems that can make autonomous decisions and adapt to new situations, is sexy and poised to make substantial strides. In dynamic environments where flexibility and adaptability are crucial, these systems will enable more personalized and responsive interactions, improving user experiences and outcomes.
7. Pushback on LLMs
The advancements in large language models (LLMs) have been nothing short of revolutionary. But, as with all great things, they come with their own set of challenges, notably the hefty price tag on resources.
Many drawbacks of generative AI and LLMs stem from the massive stores of data that must be navigated to yield value. Not only does this raise risks in the way of ethics, accuracy, such as hallucinations, and privacy, but it grossly exacerbates the amount of energy required to use the tools.
Instead of highly general AI tools, 2025 will see enterprises pivot to purpose-built AI specialized for narrower tasks and goals. It’s like chopping back what you don’t really need – just like a Bonzi tree – you have to cut it away, so it becomes leaner and more efficient. By compressing the model itself, the precisions of its calculations are smaller, increasing speed and lowering energy requirements for computer power.
Wrap up
Without a doubt, 2025 will be another year of greater investment in artificial intelligence, particularly generative AI which will continue to transform companies and jobs in every sector. However, business leaders will take a more data-driven, holistic approach to investment that achieves real business goals, while also ensuring standards are met on ethics and sustainability. After all, the real potential of AI is found in the way it is thoughtfully and strategically applied – don’t let FOMO cloud your judgement.
#2024#2025#ABBYY#adoption#Advice#ai#AI systems#ai tools#ai transparency#AI-powered#Analysis#approach#artificial#Artificial Intelligence#audio#audit#automation#autonomous#awareness#behavioral data#Bias#blur#budgeting#budgets#Business#business goals#challenge#change#chatbots#Cloud
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Adapting Skills in Resumes for Marketing Professionals Amid the Generative AI Revolution
The marketing profession is undergoing a massive transformation, largely driven by the rise of Generative AI. According to a 2024 LinkedIn survey, 90% of recruiters prioritize candidates who demonstrate AI-driven skills on their resumes. Meanwhile, a McKinsey report projects that the demand for marketing professionals with AI expertise will increase by 41% by 2025. As AI technologies rapidly evolve, marketing roles and required skills are shifting. To thrive in this new landscape, marketing professionals must adapt their resumes, showcasing proficiency in AI tools, data-driven marketing strategies, and automation. It's no longer just about creativity—AI is becoming essential for marketing success.
The Pre-AI Marketing Landscape
Before the integration of Generative AI into marketing, key skills included:
Creativity: Crafting innovative campaigns and strategies.
Copywriting: Writing persuasive content for ads, websites, and promotional materials.
Market Research: Understanding consumer behavior through surveys and focus groups.
SEO and SEM: Optimizing content for search engines and managing paid campaigns.
Social Media Management: Engaging followers and managing social media platforms.
While these skills are still valuable, the AI revolution has added new technical requirements. Marketing professionals now need to master AI-driven tools and data to enhance their traditional roles.
How Generative AI is Changing Marketing Roles and Skills
Generative AI has fundamentally shifted how marketers approach their jobs, from content creation to data analysis and campaign optimization. Here are some of the ways AI is reshaping the marketing landscape:
1. AI-Powered Content Creation
Generative AI tools such as ChatGPT, Jasper, and Copy.ai are automating content generation for blogs, social media posts, and even marketing campaigns. Marketers now use AI to create tailored content quickly and efficiently.
Key Skills:
Prompt Engineering: Creating effective prompts to guide AI-generated content.
Content Personalization: Using AI to deliver personalized messages to the right audience.
AI Content Editing: Fine-tuning AI-generated content to align with brand messaging.
Recent Fact: A 2023 study by the Content Marketing Institute found that 78% of marketers using AI tools for content creation saw a 25% increase in productivity.
2. Data-Driven Marketing with AI
AI has revolutionized how marketers use data. AI-driven tools now analyze vast amounts of consumer data to provide insights that help create more targeted, personalized marketing strategies.
Key Skills:
Data Analysis: Interpreting AI-driven data to extract insights about customer behavior and trends.
Predictive Analytics: Using AI to forecast customer actions, enabling real-time campaign adjustments.
AI-Driven Segmentation: Targeting specific audience segments based on real-time behavior patterns.
Recent Fact: According to McKinsey & Company (2024), the demand for marketing professionals with AI expertise will grow by 41% by 2025.
3. Automation and Workflow Optimization
AI tools like HubSpot and Marketo have automated many repetitive tasks in marketing, such as email campaigns and social media scheduling. This allows marketing teams to focus on strategy and creativity.
Key Skills:
Marketing Automation: Managing automated email campaigns and reporting.
CRM Management: Using AI-powered CRM systems to track customer interactions.
AI-Driven Workflow Design: Collaborating with AI to optimize marketing workflows.
4. AI-Enhanced SEO and SEM
Google’s AI algorithms are now better at understanding search intent, meaning marketers must adopt AI-enhanced SEO tools like SurferSEO or SEMrush to stay relevant in search rankings.
Key Skills:
AI-Enhanced SEO: Optimizing content based on AI-driven tools that analyze search behavior.
Voice Search Optimization: Understanding natural language processing to optimize for voice assistants.
Paid Search Optimization with AI: Automating ad bidding, keyword research, and ad creation using AI tools.
Recent Fact: Marketers using AI-powered SEO strategies saw an average increase of 38% in organic traffic within a year, according to a 2023 HubSpot report.
Emerging Marketing Job Roles in the AI Era
Generative AI is not only transforming existing roles but also creating new ones. Professionals need to update their resumes to reflect these evolving job titles:
AI Marketing Strategist: Focuses on integrating AI into marketing strategies.
Content AI Manager: Oversees AI-driven content creation to ensure alignment with brand messaging.
AI-Powered Customer Journey Designer: Crafts customer journeys based on AI insights for personalized engagement.
AI Data Analyst for Marketing: Extracts actionable insights from AI-generated data to optimize campaigns.
Conclusion
Generative AI has transformed marketing, making it essential for professionals to adapt their skills and update their resumes accordingly. As AI continues to evolve, marketing professionals who embrace these changes will thrive. Incorporating AI-related skills such as content creation, data analysis, and automation into resumes will position candidates as future-ready and in high demand in the industry. With continuous learning and adaptation, marketers can leverage AI as a powerful tool for driving success in the digital age.
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Unlocking the Power of AI Prompt Engineering: A Guide to the Future of Artificial Intelligence
AI prompt engineering is quickly emerging as one of the most influential techniques in the world of artificial intelligence (AI). This field involves designing and refining input prompts that guide AI models to generate accurate, relevant, and useful responses. As AI technology continues to evolve, understanding and mastering prompt engineering becomes essential for businesses and developers looking to maximize the potential of AI tools. Whether it's for conversational AI, content creation, or complex problem-solving, AI prompt engineering allows for greater control over how these models interact and perform, making it a critical skill in today’s AI-driven world.
The Importance of AI Prompt Engineering
At its core, AI prompt engineering is all about providing the right instructions to an AI model to achieve specific outcomes. It’s like giving an artist the right direction on what to paint or a chef the perfect recipe to follow. The better the prompt, the better the output. For example, when using an AI language model like GPT-3 or GPT-4, the way you phrase a question or request can significantly affect the quality of the response you receive. Whether it's for answering complex queries, generating creative content, or even automating repetitive tasks, prompt engineering plays a pivotal role in shaping the output generated by AI models.
AI prompt engineering isn't just for tech professionals; it's a growing skill that many industries are adopting. Marketers, content creators, and customer service teams are using prompt engineering to improve interactions with AI-powered chatbots or content generators. As businesses increasingly integrate AI tools, they need experts in AI prompt engineering to ensure that these tools are used effectively and efficiently. Developing the right prompts can significantly enhance productivity, creativity, and innovation, making prompt engineering a valuable expertise for organizations across various sectors.
How AI Prompt Engineering Works
The process of AI prompt engineering typically involves several key steps. First, an understanding of the task at hand is required. Whether it's for content generation, code generation, or language translation, the goal is to craft a prompt that helps the AI understand the desired outcome. The second step is testing and refining the prompt. The iterative process is crucial because the way a model interprets a prompt can sometimes yield unexpected results. It’s important to fine-tune the prompt to get the most relevant and accurate output from the AI model.
One popular method in AI prompt engineering is called zero-shot prompting, where the prompt provides no examples, and the model is expected to generate a response based on its pre-trained knowledge. In contrast, few-shot prompting provides the AI with a few examples to guide the process and yield more accurate results. Both approaches have their place depending on the task and the complexity of the problem.
AI Prompt Engineering for Different Industries
AI prompt engineering has significant applications across various industries, revolutionizing how businesses operate:
Content Creation and Marketing: AI models can generate blog posts, social media captions, emails, and other content quickly. However, they need clear and detailed prompts to produce high-quality content that aligns with the brand's voice and message. Marketers can benefit from AI prompt engineering by producing compelling content in a fraction of the time it would take to write manually.
Customer Service: AI-powered chatbots and virtual assistants are widely used to handle customer queries. By fine-tuning the prompts fed into these models, businesses can create more accurate and context-aware customer service experiences, ensuring that customers get the answers they need quickly.
Software Development: Developers use AI to assist with coding, debugging, and documentation. With AI prompt engineering, the right inputs can help generate specific pieces of code, explain code functionality, or even suggest improvements. This can save developers hours of work and streamline the development process.
Healthcare: In the healthcare industry, AI models can be used for tasks such as diagnostics, medical research, and patient care. Prompt engineering ensures that the models generate useful and accurate medical insights, improving decision-making and patient outcomes.
The Role of AI Prompt Engineering in Improving Efficiency
AI prompt engineering is essential for improving the overall efficiency and productivity of businesses and individuals using AI. By creating well-crafted prompts, users can guide AI models to focus on specific tasks, thus reducing the chances of irrelevant or inaccurate outputs. This not only saves time but also ensures that AI tools are used to their maximum potential.
Moreover, businesses can reduce the overall cost of using AI by refining prompts and minimizing errors. This is particularly true when AI models are deployed at scale. For instance, companies relying on AI for customer service can improve the accuracy of chatbot interactions by providing better prompts, ultimately reducing the need for human intervention and lowering operational costs.
To estimate the financial implications of integrating AI solutions, consider using a mobile app cost calculator. This tool can help businesses get a clear picture of the potential costs involved in developing AI-powered applications or integrating AI technology into existing systems.
If you're interested in exploring the benefits of AI prompt engineering services for your business, we encourage you to book an appointment with our team of experts.
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The Future of AI Prompt Engineering
As AI continues to advance, the field of AI prompt engineering will become even more critical. New AI models and tools are emerging at a rapid pace, each offering more capabilities and requiring increasingly sophisticated prompts. To stay competitive, businesses must invest in the development of skilled prompt engineers who can harness the full power of AI technology.
Moreover, as AI becomes more integrated into everyday life, the demand for prompt engineers will grow. This emerging field is expected to create new job opportunities and require ongoing education and training. Professionals in AI prompt engineering will be essential in guiding the future of AI, ensuring that AI systems are used ethically, effectively, and responsibly.
In conclusion, AI prompt engineering is a powerful tool that shapes how AI models interpret and respond to inputs. By mastering the art of crafting effective prompts, businesses can improve their AI applications, streamline operations, and drive innovation. If you're looking for AI prompt engineering services to help optimize your AI solutions, reach out to experts in the field. The future of AI is bright, and with the right prompt engineering, you can be a part of this exciting transformation.
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