#Upcycled Denim Products Market Demand

[amr-jayprakash]

Upcycling is the process of taking existing fabric and turning it into a new garment, either by changing it completely or just a little bit to give it a design. Denim is one of the most polluting fabrics, it is also one of the most durable fabrics which makes it the perfect fabric to upcycle products. with the increase in the adoption of sustainable and recycled denim products among the consumer, the demand for upcycled denim products is increasing day by day in developing and developed countries. There are different types of upcycled denim products are offered by the manufacturer in the market.

[usaclothingmanufacturers]

The Evolving Trends in the USA Clothing Industry

Introduction

The industry of clothing manufacturers in USA has undergone significant transformations in recent years, driven by changing consumer preferences and advancements in technology. In this blog, we will explore the evolving trends shaping the industry and the impact they have on manufacturers. From sustainable and ethical practices to customization and the rise of direct-to-consumer brands, let’s delve into the key trends revolutionizing the USA clothing manufacturers industry.

Overview of the USA Clothing Manufacturers Industry

The USA clothing manufacturing industry is a significant sector within the country’s broader textile and apparel industry. It encompasses the production of various types of clothing, including apparel for men, women, and children, as well as accessories such as hats, scarves, and gloves. The industry involves a range of activities, including designing, fabric sourcing, cutting, sewing, and finishing garments.

Market Size and Importance: The United States has a well-established clothing manufacturing industry, although it has faced significant challenges in recent decades due to global competition and outsourcing. However, there has been a growing trend of “reshoring” or bringing back some manufacturing operations to the United States, driven by factors such as rising labor costs overseas, demand for faster production turnaround times, and a desire for more local and sustainable sourcing.

Key Players: The industry comprises a mix of large-scale manufacturers, small and medium-sized enterprises (SMEs), and independent designers and brands. Some prominent American clothing manufacturers include Hanesbrands, Levi Strauss & Co., VF Corporation, Ralph Lauren Corporation, and Fruit of the Loom.

Manufacturing Processes: Clothing manufacturers typically engage in various stages of the production process. This includes designing and pattern-making, fabric and material sourcing, sample creation, grading, and marker making for efficient cutting, sewing and assembly, quality control, and packaging. Many manufacturers also offer additional services such as screen printing, embroidery, and labeling.

Specializations: The industry caters to diverse segments of the clothing market, including casual wear, sportswear, formal wear, outerwear, intimate apparel, and more. Some manufacturers specialize in specific product categories or materials, such as denim, activewear, sustainable fashion, or luxury clothing.

Technology and Automation: Advancements in technology have had a significant impact on clothing manufacturing processes. Automation and computerized systems have improved efficiency, accuracy, and speed in tasks like cutting, sewing, and inventory management. Additionally, digital design tools and 3D modelling software enable designers to create and visualize garments before physical production.

Sustainability and Ethical Manufacturing: The clothing industry has faced scrutiny regarding environmental impact and labor practices. As a response, many apparel manufacturers in the USA have embraced sustainability initiatives, including the use of eco-friendly materials, reducing waste through recycling and upcycling, and implementing fair labor practices.

Supply Chain and Sourcing: The sourcing of materials and fabrics can vary widely depending on the manufacturer. While some manufacturers source domestically, others rely on global supply chains, importing fabrics and components from various countries. However, there has been a growing emphasis on domestic sourcing to support local businesses and reduce reliance on overseas production.

Challenges: The USA clothing manufacturing industry faces several challenges, including global competition, cost pressures, fast fashion trends, and changing consumer preferences. Additionally, the COVID-19 pandemic disrupted global supply chains and highlighted the need for resilience and adaptability within the industry.

Despite these challenges, the US clothing manufacturing industry continues to play a vital role in the country’s economy, providing employment opportunities and contributing to the fashion landscape. The industry’s future will likely be shaped by factors such as automation, sustainability practices, and shifts in consumer behavior and preferences.

Traditional Manufacturing Practices

Historically, the industry of apparel manufacturers in USA relied on traditional manufacturing practices. This involved labor-intensive processes, often leading to high production costs and longer lead times. While these practices enabled quality craftsmanship and ensured strict quality control, they faced challenges in meeting the demands of a rapidly evolving market.

Traditional manufacturing practices in the USA have played a vital role in shaping the country’s industrial landscape and contributing to its economic growth over the years. Rooted in the country’s rich history of innovation and entrepreneurship, these practices encompass a wide range of industries, including automotive, aerospace, electronics, textiles, and more. One hallmark of traditional manufacturing in the USA is its emphasis on precision engineering and high-quality craftsmanship. Skilled artisans and technicians have honed their expertise to create products that are not only functional but also durable and reliable.

The traditional manufacturing sector in the USA has long relied on assembly line production methods, where products are fabricated step-by-step with careful attention to detail. This approach has enabled mass production, resulting in increased productivity and cost efficiency. Furthermore, this method has fostered a culture of specialization, with different workers focusing on specific tasks to optimize efficiency and quality. From machining and casting to welding and assembly, each stage of the production process is executed with precision and expertise.

Another key aspect of traditional manufacturing in the USA is its commitment to innovation and technological advancement. American manufacturers have consistently embraced new technologies, such as computer-aided design (CAD) and computer numerical control (CNC) machining, to streamline production processes and enhance product quality. Automation and robotics have also been integrated into traditional manufacturing practices, allowing for greater efficiency, accuracy, and safety.

Traditional manufacturing practices in the USA have also placed a strong emphasis on sustainability and environmental responsibility. Many manufacturers have implemented eco-friendly initiatives, such as waste reduction, energy efficiency, and the use of recyclable materials. This commitment to sustainable manufacturing practices not only reduces the industry’s environmental footprint but also aligns with consumer demands for greener and more socially responsible products.

Furthermore, the traditional manufacturing sector in the USA has been instrumental in driving job creation and economic development. It has provided employment opportunities for millions of Americans, helping to support local communities and contribute to the country’s overall prosperity. Additionally, the sector has fostered a robust supply chain ecosystem, with small and medium-sized enterprises playing a crucial role in supporting larger manufacturers.

Shift Towards Sustainable and Ethical Manufacturing

In recent years, there has been a significant shift towards sustainable and ethical manufacturing practices in the USA clothing industry. Consumers are increasingly concerned about the environmental and social impact of their purchases. As a result, clothing manufacturers are adopting eco-friendly materials, implementing fair labor practices, and establishing transparent supply chains. This shift reflects a growing awareness and demand for responsible fashion choices.

In recent years, there has been a notable shift towards sustainable and ethical manufacturing practices in the denim and clothing industry as a whole. Both denim manufacturers and sustainable clothing manufacturers have recognized the need to address environmental concerns and improve labor conditions throughout the supply chain. Here’s an overview of these trends:

Denim Manufacturers

Sustainable Materials: Denim manufacturers are increasingly using sustainable materials in their production processes. This includes organic cotton, recycled denim, and innovative fibers like TENCEL™ Lyocell and REFIBRA™, which are derived from responsibly sourced wood pulp.

Water and Energy Conservation: Denim manufacturing traditionally involves significant water consumption and energy usage. However, many manufacturers are implementing water and energy conservation measures. These include adopting efficient dyeing and finishing techniques, recycling water, and investing in renewable energy sources.

Chemical Management: Denim manufacturing involves the use of various chemicals. Sustainable denim manufacturers are focusing on reducing the use of hazardous chemicals and implementing safer alternatives. They may adhere to international standards such as the Zero Discharge of Hazardous Chemicals (ZDHC) program.

Supply Chain Transparency: The Industry of denim manufacturers in USA is striving to increase transparency in their supply chains. This involves tracing the origins of raw materials, ensuring ethical sourcing, and working closely with suppliers to improve labor conditions and social impact.

Sustainable Clothing Manufacturers

Materials and Fabrics: Sustainable clothing manufacturers prioritize the use of eco-friendly and ethically sourced materials. This includes organic cotton, hemp, linen, bamboo, and recycled fibers. They may also utilize innovative materials made from recycled plastic bottles, fishing nets, or other post-consumer waste. Fair Labor Practices: Sustainable clothing manufacturers emphasize fair labor practices and safe working conditions throughout their supply chains. They often work with certified factories that meet international labor standards and ensure fair wages and workers’ rights. Circular Fashion: Sustainable clothing manufacturers embrace the concept of circular fashion by designing products with durability and recyclability in mind. They encourage clothing recycling, offer take-back programs, and explore innovative recycling technologies to minimize textile waste.

Certification and Standards: Many sustainable clothing manufacturers obtain certifications such as Global Organic Textile Standard (GOTS) and Fair Trade Certified. These certifications provide assurance to consumers that the products meet specific environmental and social criteria. Local and Domestic Production: Some sustainable clothing manufacturers prioritize local or domestic production to reduce carbon emissions associated with long-distance shipping. By manufacturing closer to their markets, they can also support local economies and minimize supply chain complexity.

It’s important to note that the sustainable and ethical practices within the denim and clothing industry are diverse, and each manufacturer may have different approaches and priorities. However, the overall trend indicates a growing awareness of environmental and social responsibility, leading to positive changes throughout the supply chain.

Technological Advancements in Clothing Manufacturing

Technology has played a transformative role in reshaping the USA and giving few of the best clothing manufacturers in USA. Automation, robotics, and artificial intelligence (AI) have streamlined production processes, improved efficiency, and reduced costs. For instance, automated cutting machines and robotic sewing systems have increased productivity while maintaining high-quality standards. Furthermore, AI-driven data analytics are used to forecast trends and optimize inventory management.

Customization and Personalization

One of the notable trends in the USA clothing manufacturers industry is the rise of customization and personalization. Consumers seek unique and individualized products that align with their preferences. To meet this demand, clothing manufacturers are integrating advanced technologies such as 3D printing and virtual reality (VR). These technologies enable customers to customize garments, ensuring a personalized shopping experience.

Future Trends and Predictions

Looking ahead, the USA clothing manufacturers industry is poised for further innovation and growth. The integration of technology is expected to continue, with advancements in wearable tech and smart fabrics. Additionally, sustainability and ethical practices are projected to become standard across the industry, driven by increased consumer awareness and regulatory measures. The growth of fast fashion alternatives, such as rental and second-hand platforms.

Conclusion

The USA clothing manufacturers industry is undergoing a dynamic transformation and many of the sportswear manufacturers and activewear manufacturers have come up and they all are driven by evolving consumer preferences and technological advancements. Sustainability and ethical manufacturing practices are becoming increasingly important, with manufacturers adopting eco-friendly materials, fair labor practices, and transparent supply chains. The denim and clothing industry, in particular, has witnessed a significant shift towards sustainable practices, focusing on materials, water and energy conservation, chemical management, and supply chain transparency. Moreover, technological advancements, such as automation, robotics, and AI, are revolutionizing production processes, enhancing efficiency, and enabling customization and personalization options for consumers. As the industry moves forward, the integration of wearable tech and smart fabrics is expected, along with the continued growth of alternative fashion concepts like rental and second-hand platforms. Overall, the USA clothing manufacturers industry is adapting to meet the changing demands of consumers while embracing sustainability, innovation, and personalized experiences. By combining these elements, the industry is well-positioned for a future of responsible and customer-centric fashion.

[mooglebunny]

let’s make green fashion the new black

the other day I watched a BBC documentary called Stacey Dooley Investigates: Fashion’s Dirty Secrets. I highly recommend it to everyone—it opened my eyes and, in a way, changed my life (or at least my consuming patterns).

I think many of us are at least vaguely aware of the unethical labor practices involved in the production of “fast fashion” pieces, but I had no idea the extent of the fashion industry’s devastating environmental impact. the apparel industry is responsible for 10% of global carbon emissions, making it the second biggest industrial polluter after oil. so before we go out (or go online) and blow our paychecks on piles of clothes we most likely don’t need, it’s important to be aware of the true cost of continuous—or even compulsive—clothing consumption.

here are some tips for limiting our environmental destruction as individuals when it comes to our wardrobes:

invest in pieces that will last years, decades, or lifetimes. the modern western cultural landscape we live in is, in many ways, designed to keep us wanting more. glossy ads and our own personally-tailored conveyor belts of Instagram posts tease us with trendy products and often trick us into thinking, if I had that thing, I���d be showered with “likes” and validation and I need to buy more to be more. but trends that catch on like wildfire soon burn out along with yesterday’s social media frenzy. so, in instances where we feel we must buy something, it’s important to consider both quality and style. not only should we be looking for pieces that are not going to fall apart or disintegrate in our hands, but we should also consider whether we might like them ten years, or even ten months, from now. we’d all truly be fine if our wardrobes held a few key pieces we love, rather than a mess of disposable expired styles. consumer trends are generally bad for the environment, and largely fueled by hive mentalities, so a solid way to fight back against the fashion industry’s mass destruction is to collectively build a new, anti-materialistic mindset.

beware of misleading marketing and environmentally harmful materials. cotton is marketed as “the fabric of our lives”: totally pure, clean, natural, and breathable. but the truth of the fabric is a dirty secret. it takes 20,000 liters (about 4,400 gallons) of water to produce just one kilogram (2.2 pounds) of cotton, thereby contributing majorly to the planet’s freshwater crisis. to put it in perspective: a single pair of jeans takes 10,000 liters (about 2,200 gallons) of water to make. in the previously mentioned documentary, Dooley traveled to Kazakhstan to see some of this cotton-related devastation firsthand. one scene of the documentary featured old Super 8 footage of cheery boaters on the bright blue waters of the Aral Sea, which was once half the size of Great Britain. in the next scene, Dooley and a guide drive across miles of sandy desert dustbowl where the sea used to be (it is now only a sliver of what it once was). the disappearance of the sea has caused a health crisis and killed the once-flourishing fishing industry in its surrounding areas—and this is just one example of cotton’s impacts. when water is not being dried up by industry giants, it’s being contaminated with deadly chemicals by toxic waste from factories. instead of opting for “pure” cotton over “impure” synthetic fabrics, let’s weigh our need for hip-hugging Levi’s against people in developing countries’ need for usable water.

shop sustainably. ethical fashion is becoming its own trend, but it’s important to be aware of which labels use sustainability as a gimmick to shift more product rather than as a genuine mission. brands like Reformation, Everlane, and People Tree make conscious efforts to use fair labor, recycled fabrics, and transparent practices. but consumers should research companies’ methods and materials, even if they’re branded as ethical or sustainable, because they may not be. H&M Conscious and ASOS, for example, advertise their so-called “sustainability,” but are deceptive and elusive about what exactly they do to help the planet—so chances are, they’re doing far more to harm it.

better yet, shop vintage and secondhand. time to put down this September’s Vogue and look instead to everlasting icons like Anita Pallenberg, Jane Birkin, and Audrey Hepburn for inspiration. vintage and secondhand threads have a backstory, are unique and chic, and (most importantly) do not contribute to the demand for—and therefore the growth of—the $3 trillion, exponentially growing, and environmentally destructive fashion industry. we can be fashionable and ethical; we don’t necessarily need to stop shopping altogether, but focusing on clothing exchanges, charity shops, and vintage vendors minimizes our adding fuel to the industry’s fiery path of destruction.

get crafty. we can start with what we already have: there’s always the option to upcycle, customize, and repurpose tired pieces. we can cut old fraying jeans into a skirt, sew expressive patches over that hole-ridden denim jacket, cut baggy shirts into modern crop tops, or fashion old dress fabric into a headscarf. that way, the pieces will be truly one-of-a-kind expressions of us, the process might be kinda fun, and we may not need to spend a penny. hello, Pinterest.

dispose consciously. earlier this year, luxury fashion house Burberry was exposed for setting unsold stock on fire to preserve the label’s exclusivity (the label’s CEO has since announced it would put an end to the practice, but the damage had been done). this practice is believed to be widespread among fashion giants, but we can do our part as individuals to keep perfectly wearable clothing out of landfills. if we grow out of old pieces or decide to downsize (because we probably don’t need all those once-trendy pieces we’ve accumulated over the years), there are several ethical ways to say au revoir, including selling on websites like DePop, Poshmark, or eBay; donating to our local Buffalo Exchange or Goodwill; or hosting a clothing swap with family or friends for a mutually beneficial wardrobe refresh.

if ethical fashion practices become en vogue, fast fashion giants will have no choice but to listen to consumers and change their ways. let’s make green fashion the new black. ☆

(excerpt from my blog pastaangel.wordpress.com)

[fabricsking]

Top 7 Fashion Trends of the Future

We are riding the waves of sustainability. Brands and businesses are being pushed onto the edges by protesters. Demanding a better future. A future in which the forests are greener, rivers are flowing with water, natural habitats are preserved, farming is ethical and workers are paid fairly.

We have seen some bold and ambitious goals declared by brands in recent years to tackle this issue. They have promised to cut carbon emissions, increase pay for workers, source resources in an ethical way and conduct a sustainable business.

In this article, we will look at the fashion trends that will become more prevalent in future society.

 1.     Lab-made fashion trends

We are aware of the fact that most natural fibers used in the manufacturing of our garments contain some level of toxic content. Many of our garment items would have been the result of high electricity usage, water pollution, greenhouse gas emissions, and chemical-ridden dyes that end up being dumped into rivers.

For the cultivation of natural fibers like cotton, it is reported that pesticides and insecticides are heavily used. Water requirement is also intense. Whereas, synthetic fibers hold similar issues plus toxic chemicals involved in the production process.

Lab-made fashion is potentially the fabric of tomorrow. They will be bio-engineered using living bacteria, algae, yeast, animal cells, or fungi. Disposal of such fabrics won’t harm nature as they will be broken down into nontoxic substances. This will be a revolutionary product that will help us reduce waste and pollution.

“Besides being biodegradable, another major benefit is that many of the organisms involved can be grown to fit molds-producing the precise amount of textile needed to create an article of clothing without generating excess material to discard.” — Schiros, Assistant Professor, Fashion Institute of Technology

Schiros developed fibers from algae that are naturally fire-resistant. She believes that algae-based fabrics are the future.

 2.     Cruelty free fashion

Did you know that around 4 million animals are harmed each year to produce some of the favorite pieces of clothing? Yes, what we are doing to the poor creatures is torture. Many brands like Victoria fashion and Gucci have declared that they stopped making garments that are sourced from animals.

Cruelty-free fashion simply means items that do not use animal-based materials. But we have noted that cruelty-free means also not toxic synthetic material. Both are harmful and not sustainable.

Consumers are becoming highly conscious about the material used for making their clothes. It was because of the great awareness campaigns launched by animal welfare associations and due to increased customer demand.

What are the things to avoid using:

- Feathers: Feathers are collected from live birds. They have torn out while the bird is alive and once they grow back, it is again torn until it dies.

- Furs: Collecting furs results in the death of millions of animals like foxes, minks, rabbits, and dogs

- Silk: The worms are boiled in order to extract the silk material

- Leather: Leather can be considered waste material as it is taken from dead animals. Mostly sourced from the food industry. Still, it is similar to that of furs. Animals are killed in the process.

- Wool: Wool is taken from farm animals. Although it is a comparatively less toxic technique, it is still considered cruelty to an animal.

Which are the certifications that guarantee that the products are cruelty-free?

- PETA

- Animal Free

- VeganOK

- FurFree

 3.     Custom made fashion

In order to reach sustainable living, consumers have to decide on buying fewer items. But without compromising on the quality. Most of the time, fast fashion and retail fashion stores provide items that have low quality. It fades or becomes grey faster and you lose interest to wear them again.

Meanwhile, custom-made clothes last longer and provide a fresh look for longer periods of time. We have acknowledged the fact that custom tailoring is comparatively expensive, but people are willing to pay the price.

What are the benefits of custom-made fashion?

- Choose desired fabric: Many times we wish for a certain piece of garment to come in a different color or composition. In custom-made garments, the consumer has the freedom to select the fabric. Which gives higher satisfaction to them.

- Make designs that suit you: Steve Jobs was famous for wearing black turtle necks and blue denim jeans. The black turtle necks were designed by a Japanese designer. Everyone associates him with his choice of style. Likewise, each individual has their own choice of style. Mass-produced clothes limit the consumer from expressing him completely. But custom-made clothes do.

- Quality item: One can source high-quality fabrics for making an item rather than buying readymade garments made from cheap fabrics.

- Gets the best fit: Custom-made means, custom fit. Depending on your body type, you get the best-fitted item. The necks, sleeves, and lengths are perfect in this case.

- Personal touch: One can always add that personal touch to the custom garment.

More people are opting for custom-made garments and it will continue to increase in the future.

 4.     Upcycled fashion

Upcycled clothes are those types of clothes that are made from old clothes. Old clothes are collected, cut, and sewn into new clothes by adding more value to them. Upcycling means giving new life to old clothes. And the demand for upcycled clothes is increasing.

This is an effective way to minimize the impact of fashion on the environment as this process does not add much to the existing materials. It just reuses them, continuing the life and cycle of a garment.

“Reuse (discarded objects or materials) in such a way as to create a product of higher quality or value than the original” — Oxford Dictionary

What are the benefits of upcycling clothes?

- No need for new resources

- New garments are not manufactured

- Save electricity

- Do not pollute water

- Labor is less

- Cost-effective

- No pollution when compared to fresh clothes.

Certainly, we can see the benefits of upcycled clothes. In the coming years, people would be more inclined towards buying such items.

 5.     Vegan fashion trends

Yes, people are going vegan on their clothes as well. As a part of conscious living, people are ditching meat along with their desire to wear products that are made from animals. Vegan fashion is similar to cruelty-free products. Both do not promote fashion items made from animals.

Vegan clothing became popular in the year 2020. With greater awareness of the effects of climate change, more people are willing to do their part in reducing their carbon footprint. Besides it matches their way of thinking and lifestyle.

In vegan fashion:

- Animal leather is replaced by fruit leathers

- Silk with plant silk

- Synthetic fleece

- Faux fur instead of wool

It is reported that more than 250000 men and women from the US alone are demanding vegan fashion to be available around them. In the UK, these numbers are around 600,000. On average, a ‘vegan’ labeled product sells 37% more than a normal labeled item. The sales of vegan products are increasing year over year. In the future, we can see more people choosing vegan fashion.

 6.     Recycled fashion

We often hear our parents saying that the latest fashion is just a reintroduction of vintage clothes. It is true. Fashion and styles are often promoted in cycles. Now clothes will also undergo reintroduction through the recycling process.

Recycling is a process in which old clothes are collected and processed in order to extract resources and make new items. It is a great technique to decrease the number of items from ending up in the waste fills. It is reported that more than 60% of the garments end up in landfills after a single use.

But today, brands like H&M and Adidas are embracing the recycling process and rewarding their customers for choosing to recycle their garments. More people are inclined towards buying these recycled items.

Read about recycled cotton & climate crisis

 7.     Pre-owned garments trends

Can you believe that the worldwide pre-owned fashion market is estimated to be more than $40 billion? The pre-owned market is highly sought after by consumers around the world.

What's behind this craze?

Consumers are aware of the fact that most clothes are a worn couple of items. Some occasional items like bridal wear and suits are also highly in demand in such markets. Buyers can save a lot of money at the same time reducing the impact they have on the earth. The pre-owned market is expected to grow 15% to 20% annually in the next five years.

These are some of the fashion trends that we will see growth in the coming future. What is your opinion on this subject? Would you like to add to the list?

For any type of woven fabrics manufacturing, contact us.

[certainmiraclefun]

How Three Revolutionary Fabrics Are Greening the Industry

If the holiday sales are tempting you to refresh your wardrobe, consider the environmental footprint of buying a new jacket and throwing away your old one. Today, about 80 billion new pieces of clothing are made each year—400 percent more than 20 years ago, while the world’s population only grew about 30 percent. That growth has a huge environmental cost. The Danish Fashion Institute named fashion “one of the most resource-intensive industries in the world, both in terms of natural resources and human resources.” Designer Eileen Fisher has called it “the second largest polluter in the world… second only to the oil industry,” and while that fact has been disputed, a 2010 research paper found that the industry is responsible for almost 10 percent of global greenhouse gas emissions.

Moreover, once clothes have been made and worn for a short while, they’re thrown away. A new report from the Ellen MacArthur Foundation found that cumulatively around the world a truckload of clothes gets dumped every second. The average American tosses about 82 pounds of textiles a year, much of which ends up in landfills or incinerated. Of the clothing that reaches second-hand stores like Goodwill—only 15 percent of all discards—some is recycled into shoddy (filling for cheap furniture) or upcycled into things like denim insulation, but most of it is shipped to poorer countries. However, they too have limits—African countries including South Africa and Nigeria recently banned Western castoffs, which have overwhelmed their markets, causing the decline of their local fashion business.

Replacing Old stock fabrics With New Biopolymers

Two types of textiles—petroleum-made polyester and field-grown cotton, often woven together—have been the fashion industry’s darlings for decades. “Much of [what we wear now] is a blend of PET, a petroleum-based fiber, and cotton fiber,” says Ramani Narayan, a professor in the Department of Chemical Engineering and Materials Science at Michigan State University. But these hipora fabric have their issues. Cotton, which makes over 30 percent of our clothes’ yarns, is a natural material, but it’s a thirsty crop that siphons 3 percent of the fresh water, and accounts for almost 20 percent of pesticides and 25 percent of the insecticides used in agriculture worldwide, before it’s even picked. Processing cotton—knitting, weaving, and dyeing—also takes water and energy, yielding more pollution. The production of polyester, the demand for which has doubled in the last 15 years, is an energy intensive process that requires a lot of oil and generates harmful emissions, including volatile organic compounds, particulate matter, and acid gases, like hydrogen chloride, all of which contribute to respiratory disease. “Adding PET to a textile gives you better performance—it makes taffeta fabrics more moisture-resistant and gives them more washability,” says Narayan, but these textiles don’t break down naturally, and instead fill up our landfills and oceans. Polyester threads discarded from washing machines have recently been found in fish, including some species we eat. Unless PET threads are decoupled from cotton and recycled, they don’t decompose, but separating fibers is very difficult.

That’s where biopolymers come in.  Biopolymers are macromolecules—long chains of smaller molecular units strung together.  These basic units can be amino acids, nucleotides, and monosaccharaides. The most common biopolymer is cellulose, which makes up one third of all plant material on earth. Cotton is 90 percent cellulose, but there are other, less polluting alternatives.

Biopolymers can be grown or harvested from other plants like kelp or from living organisms like bacteria or yeast, which produce biopolymers as part of their lifecycle. The resulting fibers can be woven into a variety of textiles akin to polyester, leather, or a cellulose-like yarn. To a certain extent, these materials can sequester carbon from the atmosphere, acting as wearable carbon sinks. And when they’re thrown away, these biopolymers will decompose. Just as a cotton t-shirt will break down in a compost heap after a few years, so will any biopolymer-based textile.

“Obviously it’s better to use plants and biomass to make products,” says Narayan, “because then the plants fix the carbon and when you make a product from that you have removed carbon dioxide from the environment.” Using biopolymers in clothing can reduce energy and freshwater use and may help mitigate climate change resources. Plus, as the following examples show, some biopolymers can take the creativity of fashion design process in a whole new direction.

Seining Sweaters from the Sea

AlgiKnit uses kelp, a type of seaweed, to produce a biopolymer called alginate, which is then used for textile production. Kelp grows all over the world, forming offshore kelp forests. Some kelp species grow quicker than the fastest-growing terrestrial plant, bamboo, and are inexpensive to farm. As it sprouts, kelp cleans water too—absorbing phosphorous, nitrogen, and five times more carbon dioxide than land plants—so farming it near seaside cities can improve polluted local waters. Like any plant, kelp absorbs carbon to grow, so when used in durable materials, it is also a carbon sink.

AlgiKnit extracts alginate from kelp by adding certain salts to the seaweed base. After the so-called “salt bath” pulls the alginate from the kelp’s cell walls, the biopolymer is extracted from the seaweed residue, dried into a powder and fused into a yarn that can be turned into a variety of stretch fabric types. “The process is similar to that of synthetic materials, where one long continuous strand is produced,” says Tessa Callaghan, the co-founder of AlgiKnit. “The filament can be plied and twisted to increase strength, or cut into short fibers for other purposes.” AlgiKnit won National Geographic’s Chasing Genius Competition for developing this technology.

The team’s big challenge has been to get their end fiber to be strong and flexible enough for use on an industrial knitting machine. It took a lot of experimentation to ensure compatibility between yarns and machines, but one of the team’s goals is to be able to use the yarn in the existing fiber and textile infrastructure, to streamline the new material’s acceptance, Callaghan says.

Modern Meadow’s yeast-produced collagen is another biopolymer that is about to make its runway debut in a form of a leather product named Zoa. The New Jersey-based company designs DNA that can yield collagen, the protein that makes up leather. These specially constructed DNA strands are inserted into the yeast cells. As the yeast cells grow and multiply, they produce collagen and other proteins essential in forming leather, which then cluster together to make a triple-helix collagen molecule. The resulting molecules form bundles that are “cooked” in Modern Meadow’s “secret sauce,” resulting in a leather-like material. “We design DNA that can make collagen, the main building block of leather, then we purify it, and then use an assembly process to turn it into leather,” says Susan Schofer, vice president of business development at Modern Meadow.

Compared to traditional leather industries, Zoa’s production has a lower environmental impact and more fashion design opportunities. To turn a piece of animal hide into bags, shoes, or pants, it must undergo chemical and physical treatments to remove fats, hair, and other impurities. That processing is ecologically and medically fraught—most leather tanning is done in countries with few or unenforced environmental laws because the effluent from the process contains fish-killing sulfides, carcinogenic chromium, and chlorinated phenols that are linked to bladder and nasal cancers in tannery workers.

Using yeast to grow collagen eliminates the animal part of the equation—including slaughter and subsequent hide processing. It yields higher quality materials—perfectly shaped hides without branding marks or scars, and yields very large spans of leather, much bigger than a cow’s body. It also offers nearly endless creative design ideas. The new collagen can be sprayed on top of another minimatt fabric to create never-before-seen leather fashions, like the t-shirt that is currently on display at the Museum of Modern Art in New York as part of its Items: Is Fashion Modern? exhibit. This material can also be embossed or textured in ways that cow or pig leather just can’t.

Modern Meadow will be introducing Zoa to market in 2018. The production facilities are already available from related industries such as biofuels. “We use 200,000 or 500,000-liter fermentation tanks [for the yeast],” says Schofer, “So the infrastructure already exists around the globe to take this from lab to commercial levels.”

[bradleyferryinvestment]

Ways Young people around the world are working to clean up a dirty fashion industry!!

The $2 trillion industry is responsible for 10% of the global carbon footprint, negative environmental effects including water pollution, the use of toxic chemicals and high levels of textile waste, and poor working conditions for millions of workers, primarily women.

The World Economic Forum’s Global Shapers community is taking a grassroots approach to address these issues on local and regional levels while promoting a global dialogue about how to encourage sustainable transformations in the industry.

“Fashion, as an overarching term for the apparel, footwear and textiles sector, is a huge global industry that touches us all and employs millions of people,” says Holly Syrett, 32, a Global Shaper in the Amsterdam Hub. “But it is simultaneously a very dirty business that has long hidden how it works.”

According to report from Bradley Ferry Consultancy, this year more than 30 Global Shaper hubs worldwide are participating in Shaping Fashion, an initiative that organizes activities and projects during Fashion Revolution Week to raise awareness of the sustainability challenges of the fashion industry and empower local communities to pursue sustainable fashion solutions. The projects include clothing swaps, film screenings and roundtables – each designed to meet the local community’s needs and inspire sustainable fashion efforts year-round, says Syrett, who is a co-founder of the initiative.

For example, the Amsterdam Hub in the Netherlands is bringing together two groups, Sustainable Apparel Coalition and Fashion for Good, to discuss the importance of transparency in the fashion industry with members of the local community.

“It's important that we demand to know more about the brands that we buy from, the products that we buy and the circumstances under which they are made,” Syrett says. “Only with access to this kind of information will we be able to choose more sustainable products that meet our personal values and by doing so, reward the brands that create them.”

The Lusaka Hub in Zambia is organizing a thrift market to promote the consumption of second-hand clothing and a panel discussion to examine what sustainable fashion looks like in Africa. There is opportunity for the African fashion industry to draw from lessons around the world but also form a unique approach to sustainable fashion that honors each local community’s cultural heritage, says Sekayi Fundafunda, 29, a Global Shaper in the Lusaka Hub.

“Slow fashion, its part of our heritage,” she says. “The question today is: How can we build futuristic business that draw inspirations from that history?”

The Davao Hub in the Philippines is hosting a fashion and sustainability fair called Unstitch, which will feature workshops, talks and a pop-up shop filled with sustainable fashion brands. The idea is to create a conversation focused on how fashion affects Davao, says Yana Santiago, 27, a Global Shaper in the hub and co-head of the project.

“When people in Davao hear about the fashion revolution, it’s in the UK, so it’s not relatable,” she says. “We’re identifying and addressing the local problems, such as cultural sustainability. We’re inviting local tribes to tell us their stories and share their struggles.”

In the Dallas Hub in the US, the focus is on upcycling workshops to share the benefits of reusing materials and efforts like the Clean Clothes Campaign to improve working conditions in the garment industry.

“More and more people are getting aware of the issues with fast fashion and are looking into alternatives,” says Faye Francisco, 24, a Global Shaper from the Dallas Hub. “Dallas is a really big shopping hub, and there's so much potential for the impact to be huge.”

The Bradley Ferry in United Kingdom is partnering with some universities to give some presentations on economical aspects of ethical fashion. Sustainable fashion is particularly important to Brazil, which is the fourth-largest textile and denim producer in the world and faces many of the negative effects of the fashion industry.

The movement to promote sustainable fashion can also start on a personal level, says Simge Sandal, 29, a Global Shaper from the Dusseldorf Hub. Shaping Fashion suggest five steps for people who want to take part in the movement.

[kentonramsey]

Shoes Are The Most Environmentally Damaging Part Of Your Wardrobe

“Our examination of fashion kind of ended at our ankles,” says Tansy Hoskins, author of Foot Work, a new book which explores the impact of footwear on people and the planet. Whereas movements like Fashion Revolution have given us a deeper understanding of how and from what our clothes are made, the same can’t be said for our shoes.

That lack of knowledge and an absence of scrutiny from journalists, NGOs and governments has allowed bad practices to flourish, with experts defining standards in footwear as being at least 10 years behind the rest of the fashion industry, according to Hoskins. This includes everything from accountability and wages to workers’ health and safety.

It’s a shocking but perhaps unsurprising reality when you take into account the explosion in fashion-led footwear over the last 20 years, mirroring the rise of fast fashion, which has its own murky ethics and trail of disasters, from factory collapses to desertification. Fiona Armstrong-Gibbs, a senior lecturer at Liverpool Business School and co-author of Marketing Fashion Footwear: The Business of Shoes, explains: “Manufacturing by large [footwear] brands has been outsourced to factories that have rapidly expanded their production to meet demand. How the goods were produced in terms of impact on the workers and the environment was rarely questioned.”

But with 66.3 million pairs of shoes made every single day worldwide (that’s 24.2 billion pairs a year), and 90% of environmental impact happening at the material production and manufacturing stage, it’s time we did start to ask questions. For instance, should we still be using leather? A significant material within footwear, used for every style from traditional dress shoes to trainers, its negative impact is far-reaching. “It’s live skin and, left on its own, it would putrefy and rot away,” says Hoskins, “so it undergoes an incredibly intensive chemical process involving horrendous chemicals like hexavalent chromium” (the very same cancer-causing chemical at the centre of Erin Brockovich’s legal battle).

As the footwear industry has exported its manufacturing processes to the global south, Hoskins explains that countries which aren’t subject to rigorous environmental inspections, such as Bangladesh, suffer the consequences of these highly damaging chemicals. “The Buriganga river, which runs through Dhaka, was declared biologically dead because of tannery waste,” she says, “[and] tannery workers have a 50% chance of being dead by the age of 50.”

Leather isn’t the only problem. Modern shoes are heavily reliant on plastic – and therefore fossil fuels – for components like foam soles, synthetic uppers and laces. They’re also complicated, containing as many as 65 parts requiring up to 360 processing steps for assembly. When you factor in the very strong glue that’s used to stick all the composite parts together, shoes are incredibly hard to dismantle and recycle, which results in as much as 95% of shoes going to landfill at the end of their life.

As the spotlights falls on the environmental and human consequences of the footwear industry, some brands are stepping up to the plate and doing things differently. Converse introduced its Renew series last year, made from recycled plastic bottles, upcycled denim and manufacturing offcuts. Sustainable fashion brand Everlane, meanwhile, has just launched its latest style, The Court Sneaker, featuring laces and linings made from recycled plastic bottles and a sole that is 94% free of virgin plastic.

For Allbirds, it’s all about natural materials. “The footwear industry really relies on synthetics and what we try to do is bring premium natural materials into that world,” says Sandeep Verma, the brand’s managing director for Europe. To make its shoes, Allbirds uses ZQ certified merino wool, Tree (a TENCEL lyocell) and, for its SweetFoam soles, sugar cane, which is carbon negative at source – an important point given that the footwear industry alone emits 700 billion tonnes of carbon each year.

“Our wool uses 50% less energy than a typical pair of shoes when we’re making it,” explains Verma, “[and] the Tree material uses 95% less water.” The brand is yet to turn its attention to what happens to its shoes once they are worn out. “Our shoes are not ‘end of life’ yet. And it’s tough in footwear,” says Verma. “But, look, we’d love to get there at some point.”

Hoskins believes this area doesn’t get enough focus. “The footwear industry is absolutely negligent on this point,” she says. “It’s an incredibly underfunded area of research.”

Nevertheless, some brands are managing to innovate in this area. WAES, for example, makes 100% plastic-free shoes, which it claims are compostable at the end of their life. Meanwhile Thousand Fell has assumed full responsibility for its shoes from start to finish by building end-of-life into its design and business models.

It took Thousand Fell cofounders Chloe Songer and Stuart Alhum three years to source the materials for their shoes. They use sugar cane, coconut husks and palm tree leaves for toe caps, heel caps and footboards that are traditionally made from plastic, meaning they can be removed and industrially composted. Their water-based adhesives don’t disrupt the recycling process, while their use of unblended materials allows their shoes to be separated into their component parts, shredded and remade into new shoes or sent to other material streams such as upholstery and construction.

Why have they made them so easy to recycle? Because they’re the ones doing the recycling. “The onus shouldn’t be on the consumer to have to radically change their behaviour,” says Songer. “We want this to be really easy and really accessible.” All customers have to do when they’ve worn out their shoes is print a label and send them back to Thousand Fell. The brand will then take care of everything, diverting footwear from landfill and recapturing materials that would otherwise go to waste.

It’s this kind of dynamic, industry-centred responsibility, as well as collective action towards making change, that’s needed to shift footwear in the right direction. “We can’t tinker around the edges,” says Hoskins. “We need full-scale change and we’ve got 11 years to save the planet, right? It’s do or die.”

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Shoes Are The Most Environmentally Damaging Part Of Your Wardrobe published first on https://mariakistler.tumblr.com/

[dippedanddripped]

After evolving from a fringe trend among the hippie set, sustainability has taken a front seat in sourcing within the apparel industry. Nowhere was this more apparent recently than at the October edition of the LA Textile trade show, which was held at the California Market Center Oct. 2–4. While there were exhibitors who were featured exclusively as sustainable brands, many others joined the charge toward an ecologically beneficial supply chain by offering a selection of eco-friendly fabrics, notions and services.

At Texollini, Director of Merchandising Sherry Wood noted that consumer demand is driving brands to source sustainable materials. With the younger generation, she explained that the entire lifestyle is moving toward ecological mindfulness—“commute to work, food, composting, they’re looking at it from the ground stages up through the supply chain.”

The demand has moved into the apparel industry, where she noticed a new trend in next-generation fabrics. This shift now includes biodegradable materials, which the company has introduced.

“Now people want the whole story. At the consumer level, they are more educated regarding fibers and processes. They are asking questions that go back to the designers and brands,” she said. “We’ve been carrying recycled nylon, poly and organic cotton for over 10 years now. Every year, you see a little more interest, but this year it’s everyone.”

At the booth for Los Angeles–based Design Knit, Pat Tabassi, who focuses on product development, noticed that companies are becoming more mindful. They not only want to contribute to maintaining the health of the planet, but they also don’t want to spend money on materials that will be wasted. To meet this demand, the company introduced its DK Studio collection, which is offered at low minimums.

“There is a mindfulness that we want to make quality goods rather than a ton of stuff that is going to wind up in a landfill,” she said. “We also, within the new DK Studio line, have a lot of sustainable items. Within the general collection it’s always existed, but within Studio it’s a category continuing to grow.”

Exhibitors also included companies such as the Poetronigirl Brand, by designer Roni Walter, who is on a mission to “save the planet one garment at a time.” Showcasing upcycled clothing designs from $100 to $1,500 retail, Walter utilizes dead stock and fabric scraps to enhance old garments and create new pieces. She has relied on pop-up shops at retailers including Williams-Sonoma and West Elm to sell her pieces, which resemble works of art and have featured pictures of such luminaries as Sade, Nipsey Hussle, Bob Marley, Marilyn Monroe and Frida Kahlo.

“By day, I work at various showrooms. I am also a fashion dumpster diver searching for fabrics and scraps. I do army couture by taking scraps and trim, applying them on the backs of jackets or adding a vintage T-shirt,” she explained. “The main thing is to reduce my carbon footprint. It’s been a great show. The people who approach me want to collaborate.”

In addition to greener exhibitor offerings and the third installment of the Los Angeles Sustainable Fashion Forum by Fashiondex, held on Oct. 3, the seminars at this LA Textile reflected the movement toward creating a more-sustainable apparel industry. Among sessions such as “Properly Prepare for the Launch: The Exact Step-by-Step Strategy of What You Need Before You Launch Your Line” and “Tariffs, Transportation & Sourcing: Your Questions Asked & Answered,” there were others that spoke to the current demand for sustainability, including an “Industry Expert Panel on Sustainable Business: Why It Requires More Than Just Renewable Resources to Create Longevity in Today’s Ever-Changing Market,” “Save the Rain Initiatives: Why Clean Projects?” and a “Sustainability Panel: Viewpoints from Industry Leaders.”

Shopping for her luxury, sustainable, hemp-based luggage brand Urbane Luggage, Los Angeles–based Nicole Mitchell was searching for eco-friendly fabrics to support her mission. A former travel-industry professional, Mitchell wanted to have face time with exhibitors such as Carr Textiles and Ken Dor, whom she met at previous textile trade shows.

“I bought Ken Dor’s Tencel, and she was trying to help me order sustainable lining,” said Mitchell. “It’s important because it’s good to be able to feel the fabrics, the quality and who is selling it. For me, having a good relationship is important and being able to see the other sources. Just being able to network with other designers and brands puts you in a circle of good people.”

Compared with larger trade shows, Mitchell appreciated the mindfulness that was dedicated to planning the event. With complimentary ride-share options, meals, and arts and crafts, she was able to focus on business while also having a bit of fun.

“It made it enjoyable to work and figure out what the next good fabric you want to use was. My favorite part was doing the arts and crafts,” she said. “There was so much peace of mind. Usually I am overwhelmed, but having that mental break to enjoy myself was important and allowed me to bring good energy to everyone around.”

Attendee Linda Zulaica of Pasadena, Calif.–based White Duck Clothing has worked in the California apparel industry since 1985 within the sportswear segment and brands such as Jessica McClintock. While exploring the LA Textile show, Zulaica was focused on fresh, new offerings, particularly in the sustainable segment.

“I look for natural fibers and the new little hook that might be starting to gel, particularly what they’re trying to do with denim and taking recycling to a new level,” she explained. “In one area of the show, they were fusing different fabrics together, and you could sample little pieces.”

Visiting from New York, Tara St James, owner of the Study brand and a member of the Re:Source sustainable-textile consulting company, was searching for more-eco-friendly fabric options.

“My brand, Study, only uses natural fibers such as organic cotton, linen and recycled cotton, recycled wool. I work with the New Denim Project,” she said. “I also manage a sustainable-materials library in New York, so I also help other brands find materials. For them, it’s across the board—recycled poly and recycled nylon.”

During her first day at the show, St James was pleased to see established industry players adopting new, sustainable approaches to their businesses. She also noted that the sustainability shift is moving into the luxury segment, an important direction for a category infamous for conspicuous overconsumption.

“I spoke with Dutel Creations, and what I liked about them is that they had a small sustainable collection. They are an older mill that is trying to convert everything to sustainable options, and I really appreciate that effort,” she explained. “They are doing it slowly to gauge interest and ensure the quality level stays the same as what they have put out for their customers.”

[jeramymobley]

AE Studio: Customization, Collaboration—and Free Laundry?

American Eagle Outfitters is turning 40 this year but it’s still young at heart—a necessary attitude if it’s going to connect with its youthful target audience. As part of the celebration it’s testing a retail concept in downtown New York, overlooking the youthful hubbub that is Union Square.

BEST OF // Our fave moments from the #AEStudio Launch Party on 10.24 feat. @RickRoss: https://t.co/jyqkTlBkQP http://pic.twitter.com/RgWvKirTbx

— American Eagle (@AEO) October 25, 2017

Its remodeled store overlooking Union Square will reopen to the public on November 10th as AE Studio. While its existing store was quite crowded and chaotic on the ground floor, the AE Studio space, as seen at a preview party last week, is more curated, more interactive, more engaging—and more fun.

This right here is legit …40 years of #awesomenesssss est. 11.25.77⭐️#aeonsorocks #aeoteamwork #aeodreamwork #aeofamily #aeofun #aeowoa #AEstudio #WeAllCan #TheNSOexperience.

A post shared by aeoNSOrocks (@aeo_nsorocks) on Oct 18, 2017 at 6:23pm PDT

It’s all about creating a memorable brand experience and customer experience. So AE Jeans are front and center on the ground floor’s Jeans Gallery, where shoppers can try and buy jeans from its denim collections.

The centerpiece is a new collaboration with Atelier & Repairs, reworking and customizing denim and apparel from AE’s previous collections into new pieces that customers can purchase.

Running around in a few pieces from @AmericanEagle's first ever collaboration with @AtelierandRepairs. #AEJeans http://pic.twitter.com/3iSaaNfO5X

— Patrick Janelle (@patrickjanelle) October 25, 2017

Co-founded by Maurizio Donadi, the former SVP of Levi’s XX, Atelier & Repairs upcycles denim into works of art, each imbued with a sustainable fashion philosophy that aims to reduce waste and elevate consumers’ consciousness.

The bespoke collection—each new garment is one of a kind—is priced from $48 to $128 and currently sold at 22 AE stores nationwide including Chicago, San Francisco, Dallas, Boston and Miami.

One brand’s trash has become your next treasure via @AEO and Atelier & Repairs https://t.co/w8IyC0yoik

— Nicole Lyn Pesce (@PesceNic) October 5, 2017

AE Studio will also feature denim customization stations and free on-site laundry facilities for neighboring students. The store will also sell NYU produce designed by American Eagle’s sister brand Tailgate, which caters to that cohort.

The overall intent of AE Studio is to create a hub for testing new brand experiences—new kinds of products, and new ways for customers to interact with them, and each other.

AE Studio What an amazing new store concept!!! Love the company I work for ❤️ #aeo #aeowoa #aeowallofawesome #AEstudio #aeostyle #aeostylecommittee #ilovemyjob

A post shared by Andrew Pelimiano (@apelimiano) on Oct 25, 2017 at 10:50am PDT

“As we celebrate the success of the last four decades, we look ahead to create new brand experiences to inspire today’s customer, and broaden our leadership in jeans,” stated Chad Kessler, American Eagle Outfitters Global Brand President. “AE Studio is a perfect example of our evolution where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style.”

He added, “We’re the No. 2 jeans retailer in America, and our goal is to be No. 1.The goal for AE Studio is to be a lab for us to see the customer reaction firsthand and learn about our new experience.”

Love my job so much☺️☺️Definitely my favorite squad to date ♥️ love all of y’all beyond and the not pictured babes @jordynwoods, @isaaclikes_ & @kittycash #inyourshadows @weareshadow

A post shared by Rachel D’Amico (@rachelrarrar) on Oct 25, 2017 at 4:28pm PDT

Staying relevant is the new bar to scale in experiential marketing as retailers scramble to meet increased demand from consumers who are fickle in their tastes and precious with their time.

Live painting is screen printed on denim shirts at @americaneagle AE Studio event (watch live painting in action in our story) #nyc #art

A post shared by BizBash (@bizbash) on Oct 24, 2017 at 4:46pm PDT

The AE Studio experience includes:

· Jeans Gallery featuring an in-store Maker’s Shop – Customers can shop AE’s extensive jeans collection and create one-of-a-kind pieces. The Maker’s Shop will feature options for customers to personalize their AE Jeans to fit their distinctive style.

· Real-time Social Media Team – AE’s social media team will have an in-store work space to directly engage with customers. Working in the heart of the studio, they’ll create content in real time and keep their finger on the pulse of the brand.

· Complimentary Laundry Wall – Students are offered a free place to do laundry—a boon to students at nearby New York University and the Parsons School of Design. While they wait, they can hang out with friends or study in the studio bar and seating area and enjoy the view of Union Square.

I wouldn’t procrastinate at all if I had to do my laundry here.. // Nope, he wasn’t going to ruin my shot @americaneagle #40Years #AEStudio (Pc: @lecitykitty)

A post shared by Cristian Pena (@cpwears) on Oct 25, 2017 at 6:28pm PDT

· Digital Concierge iPads in dressing rooms – Customers can personalize their shopping experience and engage the brand with the tap of their finger.

· Collaboration Space – The space will feature capsule collections co-created with new brands, emerging designers, and artists.

Abt last night @americaneagle !!! #AEstudio launch party #RickRoss #WingStop #unionsquare #AmericanEagle #nyc #Denim

A post shared by Konquer | New York (@konquernewyork) on Oct 25, 2017 at 12:28pm PDT

“For American Eagle, the store is a reflection of the brand’s larger strategy to experiment with new physical retail models and tap into the burgeoning trend of pop-up shops taking the retail industry by storm,” Glossy comments.

“These spaces — which are optimized for social media with cust

[trendingnewz-blog]

Lyocell Fibers Market to Attain Value US$ 2.2 Bn by 2027

Popularity of Denim to Bode Lucrative Prospects for Lyocell Fibers Market

According to a recently published study by Transparency Market Research (TMR), the sales of lyocell fibers will cross the one billion dollar mark for the first time in 2020, and the industry’s expansion can be majorly attributed to the mounting demand for apparel, especially denim and sportswear. The millennial populace seeking a wardrobe upgrade with the latest fashion is reckoned as a key demography for the industry, whose fickle choices are instigating manufacturers to pave the way for innovation. Besides the fashion industry, lyocell fibers have witnessed a slew of technological innovations off late, on account of the surging demand for non-woven fabrics from medical and automobile industries.

However, the well-established rayon, cotton, and linen market could lead to an uphill climb for the lyocell fibers market. Manufacturers need proper marketing campaigns to educate consumers regarding the unique properties of lyocell fibers, who will otherwise fail to close sales on account of the unattractive price tag of lyocell fibers as compared to conventional fibers.

Request for Full Report Access @

https://www.transparencymarketresearch.com/lyocell-fibers-market.html

Recycle-Reuse-Upcycle - Next Business Model to Look For

A sharp increase in the global population and the reckless use of natural resources have engendered the concept of a circular economy, wherein, the make-use-dispose economic model is replaced by the recycle-reuse-upcycle model. A global rise in such initiatives is hard-pressing market players to use non-toxic solvents to achieve the production of fibers in an environmentally-benign manner.

Several regulations are formed that propose market players to discontinue the use of petrochemical fibers, which has catapulted the number of research and development activities to view lyocell fibers from technological lenses. Many market majors are seen integrating their recycling modules to optimize their resources. For instance, Lenzing AG announced the launch of a new generation of fibers, under the brand name Refabrica, which use cotton scrap left from the production of cotton clothing, in order to optimize its production capacity and align with regulatory norms.

Besides environmental implications, R&D activities are carried out by market players to enhance the properties of lyocell fibers, including warmth, comfort, performance, and dimensional stability. The ease of disposability of these fibers, by using sewage deposition, incineration, and landfilling processes is projected to prompt a shift from synthetic fibers to lyocell fibers in the near future.

Get an idea about the offerings of our report from Report Brochure

[amr-jayprakash]

Upcycling is the process of taking existing fabric and turning it into a new garment, either by changing it completely or just a little bit to give it a design. Denim is one of the most polluting fabrics, it is also one of the most durable fabrics which makes it the perfect fabric to upcycle products. with the increase in the adoption of sustainable and recycled denim products among the consumer, the demand for upcycled denim products is increasing day by day in developing and developed countries. There are different types of upcycled denim products are offered by the manufacturer in the market.

[thiswillbereportedtomanagement]

Top 10 Emerging Fashion Brands 2017 Despite 2017’s spate of ultra-hyped brands, the most exciting emerging names this year built awareness by fostering quality output, original design concepts and placing themselves among the right crowd. Rather than following predetermined formulas, these brands forged new paths, bringing original voices to the fashion echo chamber. In no particular ranked order, here are 10 of 2017's best emerging brands. 01 032c 01 032c As a magazine, 032c leads the wave of progressive, modern fashion tomes, featuring industry icons like Raf Simons alongside newcomers like ALYX. Its accompanying collection of merchandise, designed by Maria Koch, was equally trailblazing; since kicking off in 2016, the apparel and accessories lines have become a hot commodity. It’s stocked by SSENSE, redesigned in collaboration with Stüssy and imitated by a wave of other media outlets, which have also started to issue their own in-house merch lines. 032c clothing is generally straightforward -- imagery, slogans and branding is repurposed across a range of graphic T-shirts and hoodies. Its simplicity is effective; Koch affirmed in an interview with SSENSE this year that when designing the brand’s graphic goods, "we just try to make them very attractive, hardcore and sexy." The outcome makes for immediately effective, highly collectible wearables not too far removed from the likes of Supreme and Richardson. 2018 will likely only see the brand’s influence spread. 02 SOME WARE Some Ware Cali Thornhill DeWitt launched Some Ware with Brendan Fowler in 2016 after working with Kanye West on The Life of Pablo merchandise. The pair’s collaborative line serves as a vehicle for their in-demand artwork, emblazoning bold graphics across ranges of organic cotton, USA-made T-shirts and accessories. Utilizing a unique cataloging system, the brand grants each product (including its events and Tumblr page) a specific number, signifying that each release is unique and also that each undertaking serves the brand’s greater purpose. This year, Some Ware maintained a consistent flow of desirable gear, leading up to the label’s debut showing in Paris and a buzzy LA pop-up. The brand’s emphasis on community and DIY expression ensures that Some Ware will continue furthering its artistic vision for years to come, whether it breaks into the mainstream or not. 03 03 SSS WORLD CORP SSS World Corp Following his brief tenure at Brioni, Justin O’Shea launched SSS World Corp, a 032c-backed "luxury streetwear" label, which debuted its Spring/Summer 2018 line in late 2017. Meshing O’Shea’s taste for the ostentatious (leopard and tiger-print velvet coats) with the recognizable (trim wool suits), "Aloha from Hell" -- the brand’s debut collection -- is a blend of the street style icon’s preferred looks. Although street-minded suiting is nothing new, O’Shea’s bombastic approach to blending slim tailoring with bold graphics is the next logical step for fans looking to blend Saint Laurent’s unpretentious cool with Off-White™’s visual appeal. With approval from fashion insider Etienne Russo, colette, Selfridges and other industry icons, SSS World Corp is poised for a bright future, with plans to offer more expansive future collections. 04 GMBH 04 GmbH Multicultural fashion collective GmbH formed on the dance floors of Berlin, drawing upon the youthful energy for progressive takes on cool-kid club gear. The brand showed its second collection in Paris in early 2017, and immediately garnered notice from the fashion cognoscenti. Vetements comparisons came immediately -- after all, both labels hinge upon a low-key collective of European innovators subverting traditional fashion under an unassuming brand name (GmbH essentially translates to "Inc." or "LLC" in German). However, GmbH’s inspirations and intent differ, yielding distinct designs. Unconventional materials like PVC, vinyl, reflective polyester and upcycled puffer jackets formed the basis of the brand’s Fall 2017 collection, which received a bevy of positive critical attention and earned the brand stockists ranging from Opening Ceremony to SSENSE. 05 05 READYMADE READYMADE No longer Japan’s best kept secret, READYMADE is a certifiable success story. The young label’s exquisitely crafted garments first garnered buzz in 2016, before exploding into the spotlight this year. This year saw Yuta Hosokawa’s reworked gear on the backs of Travis Scott, Erykah Badu and Meek Mill, emblazoned with BAPE imagery and Just Don embroidery and reshaped into Fear of God’s short-sleeved overcoats. Each READYMADE garment boasts textiles sourced from vintage military clothing and goods, with authentic wear-and-tear still evident on each time-consumingly handmade piece. Hosokawa defines the label’s ethos as anti-war, because "deconstructing military wear during peacetime is a signal to end all wars. It’s a signal that we have no need for war in the modern era." Indeed, it’s a good thing that no one else is using the fabric, because READYMADE has plenty of forthcoming releases queued up. 06 Advisory Board Crystals Advisory Board Crystals With only one year under its belt, Advisory Board Crystals has amassed impressive stockists, including colette, Bergdorf Goodman and Union LA, with whom it released exclusive goods. At face value, the young label looks like the descendent of the '60s hippie and '90s New Age movements, with its vague name, colorful tie-dyed shirts and predilection for gemstones. Although one can see the label’s roots begin in decades long past, it has more in common with the #vaporwave music trend that exploded across cyberspace a few years back; the brand’s mindset repurposes those once-corny mindsets with a knowing wink, undercutting the edgy, overly-serious streetwear labels that emblazon knives and skulls on their cut & sew. The label’s meticulous hand-dyed, washed, cut, and sewn garments are sold alongside gems and crystals on the brand’s website, showcasing a slow-burn approach to clothing that flies in the face of fast fashion and trends, an attitude that continues to prove innovative going into 2018. 07 DOUBLET 07 Doublet Designer Masayuki Ino has designed his line of playful casual wear since striking out on his own from Mihara Yasuhiro’s brand a few years back. With signature motifs like fringed embroidery and off-kilter graphic T-shirts, Doublet quickly amassed Japanese stockists, finding domestic success and developing its flavor of uniquely off-kilter clothing. However, 2017 was easily the label’s biggest year: Doublet debuted at Tokyo Fashion Week, collaborated with big names like 424 and Dover Street Market, and found a devoted fan in tastemakers like Travis Scott. International stockists range from Barney’s New York to China’s Lane Crawford, demonstrating the wide-ranging appeal of Ino’s oversized cuts and unique imagery. Doublet Spring/Summer 2018 was its most progressive release yet, with pre-packaged dress shirts and dozens of off-kilter silhouettes. 08 08 No VACANCY INN No Vacancy Inn Boasting "the most authentic perspective I’ve seen in modern times," according to Off-White™’s Virgil Abloh, No Vacancy Inn is more than a mere clothing line. Headed by the culturally-aware Tremaine Emory and Acyde, the imprint serves as a barometer test of cool, merging music, art, fashion, and more into pop-ups and products. Although they dipped their toes into clothing in 2016, 2017 saw the pair delivered a complete collection with Abloh’s help; Off-White™ c/o Art Dad LLC debuted in January. More concise drops continued throughout the year, including collaborations with VLONE, Denim Tears and Some Ware. Like the latter collective, No Vacancy Inn supplements its clothing drops with thoughtful podcasts and cultural examinations. No Vacancy Inn transcends the pigeonholing trap that many effervescent young labels find themselves in a year or two after breaking into the public eye. With supporters ranging from A$AP Rocky to Heron Preston, the brand has proven itself as a high-water mark of cultural exports. 09 Heliot Emil Heliot Emil Burgeoning Danish designers Julius and Victor Juul took their label’s name from their great-grandfather. Despite this nod to its heritage, the brand’s designs are distinctly forward-thinking. Juxtaposing contemporary trends with thematic inspiration, HELIOT EMIL is anything but Scandinavian minimalism. Still, the brand’s neutral color palette and ethical, Copenhagen manufacturing underline the brand’s blending of tradition and progression. This year represented a major year for the imprint: A$AP Rocky showed support by donning several items from past releases, and the Spring/Summer 2018 show turned critic’s heads. Dubbed "Post-Traumatic Combat Stress," HELIOT EMIL’s adventurous collection turned military garments on their head with oversized cuts, hits of cool pastels and sardonic takes on militaristic hostility. Having taken its first baby steps into the consciousness of the fashion-aware, HELIOT EMIL has established itself as a promising contender amidst the ever-growing fashion landscape. 10 BILLY 10 BILLY BILLY quietly earned the attention of celebrities like Justin Bieber and Kim Kardashian thanks to its luxurious, domestically-made loungewear. Drawstring-waisted pants, oversized melange sweaters and distressed tees assert its effortless styling, with occasional bold-lettered branding. As the fashion industry gears itself towards genderless clothing, Holly Jovenall’s unisex designs make for an accessible starting point, with an approachable blend of comfortable textiles and contemporary cuts; easygoing staples are granted a harder edge with leather rider jackets, sleek bombers and distressed sweaters, resulting in a comprehensive line that's both fashion-forward and wearable. This year saw the brand expand from a direct-to-consumer operation to being picked up by a bevy of high-profile stockists, which will hit shelves sometime next year. Read more at HYPEBEAST

https://hypebeast.com/?post=4044145

[danieledorazi]

Denim Will Never Die.

‘As Athleisure Cools, Denim Heats Up’, says BoF.

Collaborations & upcycling

‘Denim stalwart Levi’s is in a prime position to capitalise on consumer demand for vintage styles, given its 164-year heritage, recent collaborations with hot labels including Off-White, Gosha Rubchinskiy and Supreme, and a licensing agreement with luxury label Re/Done, which “up-cycles” vintage Levi’s denim, revamping old designs appeal to a younger generation. “We’re seeing a huge revival in ’90s-style fashion and ‘near-now nostalgia’ sentiment,” confirms Karyn Hillman, chief product officer at Levi’s, who points to the popular high-rise Wedgie model — inspired by the vintage 505, but updated with a little more stretch — as an example. “I think collaborations have really added some sort of equity to the brand,” adds chief marketing officer Jen Sey.’

(image - https://www.instagram.com/shopredone/)

Customisation

‘In response to the success of re-worked styles, the heritage denim label is ramping up investment in customisation services. This includes expanding in-store “tailor shops,” where shoppers can customise purchases. (Currently, tailor shops are in 100 percent of Levi's UK doors with a heavy presence across Europe; the brand is now looking to recreate this success in the US.) Beyond stores, it has also installed customisation pop-ups at key music festivals, from Glastonbury to Coachella. Sey says the activation “brings value to the consumer,” who, more often than not, is already wearing a pair of Levi’s.’

The influence of athleisure

‘But while retro silhouettes and rigid fabrics are on the rise in denim, it would seem that athleisure’s influence has had lasting impacts on the category’s basics, which account for the volume of the market.

When the athleisure craze first blew up, many denim brands responded by investing heavily in stretch denims to try and compete with the fast-growing sector, a focus that continues to pay off. “Stretch is here to stay,” asserts Sey, who notes that Levi’s has actually seen an increase in demand for stretch denim as the fabric has transitioned into men’s lines.’

Innovation & performance denim

‘Consumer desire for comfort has given birth to the rise of performance denim, another innovation that has become a growth driver for the denim sector. Brands that range from 7 For All Man Kind to Joe’s Jeans are utilising new technologies to enhance existing fabrics and styles.

VF Corp’s Ferrucci says that growth of performance denim at Wrangler — which includes a range of technical fabrics that are water resistant, insulating, cooling, or extremely flexible — has been accelerating fast, “because it’s actually used as a workwear item.” Levi’s too has ramped up investment in similar initiatives, most notably its recent Commuter Trucker jacket, created in partnership with Google. “[It’s] about creating products that meet a consumer need,” says Hillman of the line that was originally created for cyclists in the noughts. “It’s about purposeful design and creative lifestyle solutions to improve people’s lives.”’

Casualisation

‘The casualisation of dress codes — not just in the workplace, but also for smarter occasions (one has four-figure jeans to thank for that) — has given denim a space to become an every-day go-to in a way that athleisure leggings may never be. “She might wear [leggings] to brunch with her friends on a Sunday, but she wasn’t going to wear them out on a date on a Saturday night, and she wasn’t going to wear them to work,” notes Sey. “Denim has a foothold in certain occasions that leggings never will.”’

[joejstrickl]

AE Studio: Customization, Collaboration—and Free Laundry?

American Eagle Outfitters is turning 40 this year but it’s still young at heart—a necessary attitude if it’s going to connect with its youthful target audience. As part of the celebration it’s testing a retail concept in downtown New York, overlooking the youthful hubbub that is Union Square.

BEST OF // Our fave moments from the #AEStudio Launch Party on 10.24 feat. @RickRoss: https://t.co/jyqkTlBkQP pic.twitter.com/RgWvKirTbx

— American Eagle (@AEO) October 25, 2017

Its remodeled store overlooking Union Square will reopen to the public on November 10th as AE Studio. While its existing store was quite crowded and chaotic on the ground floor, the AE Studio space, as seen at a preview party last week, is more curated, more interactive, more engaging—and more fun.

This right here is legit …40 years of #awesomenesssss est. 11.25.77⭐️#aeonsorocks #aeoteamwork #aeodreamwork #aeofamily #aeofun #aeowoa #AEstudio #WeAllCan #TheNSOexperience.

A post shared by aeoNSOrocks (@aeo_nsorocks) on Oct 18, 2017 at 6:23pm PDT

It’s all about creating a memorable brand experience and customer experience. So AE Jeans are front and center on the ground floor’s Jeans Gallery, where shoppers can try and buy jeans from its denim collections.

The centerpiece is a new collaboration with Atelier & Repairs, reworking and customizing denim and apparel from AE’s previous collections into new pieces that customers can purchase.

Running around in a few pieces from @AmericanEagle's first ever collaboration with @AtelierandRepairs. #AEJeans pic.twitter.com/3iSaaNfO5X

— Patrick Janelle (@patrickjanelle) October 25, 2017

Co-founded by Maurizio Donadi, the former SVP of Levi’s XX, Atelier & Repairs upcycles denim into works of art, each imbued with a sustainable fashion philosophy that aims to reduce waste and elevate consumers’ consciousness.

The bespoke collection—each new garment is one of a kind—is priced from $48 to $128 and currently sold at 22 AE stores nationwide including Chicago, San Francisco, Dallas, Boston and Miami.

One brand’s trash has become your next treasure via @AEO and Atelier & Repairs https://t.co/w8IyC0yoik

— Nicole Lyn Pesce (@PesceNic) October 5, 2017

AE Studio will also feature denim customization stations and free on-site laundry facilities for neighboring students. The store will also sell NYU produce designed by American Eagle’s sister brand Tailgate, which caters to that cohort.

The overall intent of AE Studio is to create a hub for testing new brand experiences—new kinds of products, and new ways for customers to interact with them, and each other.

AE Studio What an amazing new store concept!!! Love the company I work for ❤️ #aeo #aeowoa #aeowallofawesome #AEstudio #aeostyle #aeostylecommittee #ilovemyjob

A post shared by Andrew Pelimiano (@apelimiano) on Oct 25, 2017 at 10:50am PDT

“As we celebrate the success of the last four decades, we look ahead to create new brand experiences to inspire today’s customer, and broaden our leadership in jeans,” stated Chad Kessler, American Eagle Outfitters Global Brand President. “AE Studio is a perfect example of our evolution where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style.”

He added, “We’re the No. 2 jeans retailer in America, and our goal is to be No. 1.The goal for AE Studio is to be a lab for us to see the customer reaction firsthand and learn about our new experience.”

Love my job so much☺️☺️Definitely my favorite squad to date ♥️ love all of y’all beyond and the not pictured babes @jordynwoods, @isaaclikes_ & @kittycash #inyourshadows @weareshadow

A post shared by Rachel D’Amico (@rachelrarrar) on Oct 25, 2017 at 4:28pm PDT

Staying relevant is the new bar to scale in experiential marketing as retailers scramble to meet increased demand from consumers who are fickle in their tastes and precious with their time.

Live painting is screen printed on denim shirts at @americaneagle AE Studio event (watch live painting in action in our story) #nyc #art

A post shared by BizBash (@bizbash) on Oct 24, 2017 at 4:46pm PDT

The AE Studio experience includes:

· Jeans Gallery featuring an in-store Maker’s Shop – Customers can shop AE’s extensive jeans collection and create one-of-a-kind pieces. The Maker’s Shop will feature options for customers to personalize their AE Jeans to fit their distinctive style.

· Real-time Social Media Team – AE’s social media team will have an in-store work space to directly engage with customers. Working in the heart of the studio, they’ll create content in real time and keep their finger on the pulse of the brand.

· Complimentary Laundry Wall – Students are offered a free place to do laundry—a boon to students at nearby New York University and the Parsons School of Design. While they wait, they can hang out with friends or study in the studio bar and seating area and enjoy the view of Union Square.

I wouldn’t procrastinate at all if I had to do my laundry here.. // Nope, he wasn’t going to ruin my shot @americaneagle #40Years #AEStudio (Pc: @lecitykitty)

A post shared by Cristian Pena (@cpwears) on Oct 25, 2017 at 6:28pm PDT

· Digital Concierge iPads in dressing rooms – Customers can personalize their shopping experience and engage the brand with the tap of their finger.

· Collaboration Space – The space will feature capsule collections co-created with new brands, emerging designers, and artists.

Abt last night @americaneagle !!! #AEstudio launch party #RickRoss #WingStop #unionsquare #AmericanEagle #nyc #Denim

A post shared by Konquer | New York (@konquernewyork) on Oct 25, 2017 at 12:28pm PDT

“For American Eagle, the store is a reflection of the brand’s larger strategy to experiment with new physical retail models and tap into the burgeoning trend of pop-up shops taking the retail industry by storm,” Glossy comments.

“These spaces — which are optimized for social media with cust

[glenmenlow]

AE Studio: Customization, Collaboration—and Free Laundry?

American Eagle Outfitters is turning 40 this year but it’s still young at heart—a necessary attitude if it’s going to connect with its youthful target audience. As part of the celebration it’s testing a retail concept in downtown New York, overlooking the youthful hubbub that is Union Square.

BEST OF // Our fave moments from the #AEStudio Launch Party on 10.24 feat. @RickRoss: https://t.co/jyqkTlBkQP pic.twitter.com/RgWvKirTbx

— American Eagle (@AEO) October 25, 2017

https://platform.twitter.com/widgets.js

Its remodeled store overlooking Union Square will reopen to the public on November 10th as AE Studio. While its existing store was quite crowded and chaotic on the ground floor, the AE Studio space, as seen at a preview party last week, is more curated, more interactive, more engaging—and more fun.

This right here is legit …40 years of #awesomenesssss est. 11.25.77⭐️#aeonsorocks #aeoteamwork #aeodreamwork #aeofamily #aeofun #aeowoa #AEstudio #WeAllCan #TheNSOexperience.

A post shared by aeoNSOrocks (@aeo_nsorocks) on Oct 18, 2017 at 6:23pm PDT

//platform.instagram.com/en_US/embeds.js

It’s all about creating a memorable brand experience and customer experience. So AE Jeans are front and center on the ground floor’s Jeans Gallery, where shoppers can try and buy jeans from its denim collections.

The centerpiece is a new collaboration with Atelier & Repairs, reworking and customizing denim and apparel from AE’s previous collections into new pieces that customers can purchase.

Running around in a few pieces from @AmericanEagle's first ever collaboration with @AtelierandRepairs. #AEJeans pic.twitter.com/3iSaaNfO5X

— Patrick Janelle (@patrickjanelle) October 25, 2017

https://platform.twitter.com/widgets.js

Co-founded by Maurizio Donadi, the former SVP of Levi’s XX, Atelier & Repairs upcycles denim into works of art, each imbued with a sustainable fashion philosophy that aims to reduce waste and elevate consumers’ consciousness.

The bespoke collection—each new garment is one of a kind—is priced from $48 to $128 and currently sold at 22 AE stores nationwide including Chicago, San Francisco, Dallas, Boston and Miami.

One brand’s trash has become your next treasure via @AEO and Atelier & Repairs https://t.co/w8IyC0yoik

— Nicole Lyn Pesce (@PesceNic) October 5, 2017

https://platform.twitter.com/widgets.js

AE Studio will also feature denim customization stations and free on-site laundry facilities for neighboring students. The store will also sell NYU produce designed by American Eagle’s sister brand Tailgate, which caters to that cohort.

The overall intent of AE Studio is to create a hub for testing new brand experiences—new kinds of products, and new ways for customers to interact with them, and each other.

AE Studio What an amazing new store concept!!! Love the company I work for ❤️ #aeo #aeowoa #aeowallofawesome #AEstudio #aeostyle #aeostylecommittee #ilovemyjob

A post shared by Andrew Pelimiano (@apelimiano) on Oct 25, 2017 at 10:50am PDT

//platform.instagram.com/en_US/embeds.js

“As we celebrate the success of the last four decades, we look ahead to create new brand experiences to inspire today’s customer, and broaden our leadership in jeans,” stated Chad Kessler, American Eagle Outfitters Global Brand President. “AE Studio is a perfect example of our evolution where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style.”

He added, “We’re the No. 2 jeans retailer in America, and our goal is to be No. 1.The goal for AE Studio is to be a lab for us to see the customer reaction firsthand and learn about our new experience.”

Love my job so much☺️☺️Definitely my favorite squad to date ♥️ love all of y’all beyond and the not pictured babes @jordynwoods, @isaaclikes_ & @kittycash #inyourshadows @weareshadow

A post shared by Rachel D’Amico (@rachelrarrar) on Oct 25, 2017 at 4:28pm PDT

//platform.instagram.com/en_US/embeds.js

Staying relevant is the new bar to scale in experiential marketing as retailers scramble to meet increased demand from consumers who are fickle in their tastes and precious with their time.

Live painting is screen printed on denim shirts at @americaneagle AE Studio event (watch live painting in action in our story) #nyc #art

A post shared by BizBash (@bizbash) on Oct 24, 2017 at 4:46pm PDT

//platform.instagram.com/en_US/embeds.js

The AE Studio experience includes:

· Jeans Gallery featuring an in-store Maker’s Shop – Customers can shop AE’s extensive jeans collection and create one-of-a-kind pieces. The Maker’s Shop will feature options for customers to personalize their AE Jeans to fit their distinctive style.

· Real-time Social Media Team – AE’s social media team will have an in-store work space to directly engage with customers. Working in the heart of the studio, they’ll create content in real time and keep their finger on the pulse of the brand.

· Complimentary Laundry Wall – Students are offered a free place to do laundry—a boon to students at nearby New York University and the Parsons School of Design. While they wait, they can hang out with friends or study in the studio bar and seating area and enjoy the view of Union Square.

I wouldn’t procrastinate at all if I had to do my laundry here.. // Nope, he wasn’t going to ruin my shot @americaneagle #40Years #AEStudio (Pc: @lecitykitty)

A post shared by Cristian Pena (@cpwears) on Oct 25, 2017 at 6:28pm PDT

//platform.instagram.com/en_US/embeds.js

· Digital Concierge iPads in dressing rooms – Customers can personalize their shopping experience and engage the brand with the tap of their finger.

· Collaboration Space – The space will feature capsule collections co-created with new brands, emerging designers, and artists.

Abt last night @americaneagle !!! #AEstudio launch party #RickRoss #WingStop #unionsquare #AmericanEagle #nyc #Denim

A post shared by Konquer | New York (@konquernewyork) on Oct 25, 2017 at 12:28pm PDT

//platform.instagram.com/en_US/embeds.js

“For American Eagle, the store is a reflection of the brand’s larger strategy to experiment with new physical retail models and tap into the burgeoning trend of pop-up shops taking the retail industry by storm,” Glossy comments.

“These spaces — which are optimized for social media with cust

from WordPress https://glenmenlow.wordpress.com/2017/11/01/ae-studio-customization-collaboration-and-free-laundry-2/ via IFTTT

[markjsousa]

AE Studio: Customization, Collaboration—and Free Laundry?

American Eagle Outfitters is turning 40 this year but it’s still young at heart—a necessary attitude if it’s going to connect with its youthful target audience. As part of the celebration it’s testing a retail concept in downtown New York, overlooking the youthful hubbub that is Union Square.

BEST OF // Our fave moments from the #AEStudio Launch Party on 10.24 feat. @RickRoss: https://t.co/jyqkTlBkQP http://pic.twitter.com/RgWvKirTbx

— American Eagle (@AEO) October 25, 2017

Its remodeled store overlooking Union Square will reopen to the public on November 10th as AE Studio. While its existing store was quite crowded and chaotic on the ground floor, the AE Studio space, as seen at a preview party last week, is more curated, more interactive, more engaging—and more fun.

This right here is legit …40 years of #awesomenesssss est. 11.25.77⭐️#aeonsorocks #aeoteamwork #aeodreamwork #aeofamily #aeofun #aeowoa #AEstudio #WeAllCan #TheNSOexperience.

A post shared by aeoNSOrocks (@aeo_nsorocks) on Oct 18, 2017 at 6:23pm PDT

It’s all about creating a memorable brand experience and customer experience. So AE Jeans are front and center on the ground floor’s Jeans Gallery, where shoppers can try and buy jeans from its denim collections.

The centerpiece is a new collaboration with Atelier & Repairs, reworking and customizing denim and apparel from AE’s previous collections into new pieces that customers can purchase.

Running around in a few pieces from @AmericanEagle's first ever collaboration with @AtelierandRepairs. #AEJeans http://pic.twitter.com/3iSaaNfO5X

— Patrick Janelle (@patrickjanelle) October 25, 2017

Co-founded by Maurizio Donadi, the former SVP of Levi’s XX, Atelier & Repairs upcycles denim into works of art, each imbued with a sustainable fashion philosophy that aims to reduce waste and elevate consumers’ consciousness.

The bespoke collection—each new garment is one of a kind—is priced from $48 to $128 and currently sold at 22 AE stores nationwide including Chicago, San Francisco, Dallas, Boston and Miami.

One brand’s trash has become your next treasure via @AEO and Atelier & Repairs https://t.co/w8IyC0yoik

— Nicole Lyn Pesce (@PesceNic) October 5, 2017

AE Studio will also feature denim customization stations and free on-site laundry facilities for neighboring students. The store will also sell NYU produce designed by American Eagle’s sister brand Tailgate, which caters to that cohort.

The overall intent of AE Studio is to create a hub for testing new brand experiences—new kinds of products, and new ways for customers to interact with them, and each other.

AE Studio What an amazing new store concept!!! Love the company I work for ❤️ #aeo #aeowoa #aeowallofawesome #AEstudio #aeostyle #aeostylecommittee #ilovemyjob

A post shared by Andrew Pelimiano (@apelimiano) on Oct 25, 2017 at 10:50am PDT

“As we celebrate the success of the last four decades, we look ahead to create new brand experiences to inspire today’s customer, and broaden our leadership in jeans,” stated Chad Kessler, American Eagle Outfitters Global Brand President. “AE Studio is a perfect example of our evolution where we invite customers to enjoy a unique brand experience, feel at home, and curate their distinct individual style.”

He added, “We’re the No. 2 jeans retailer in America, and our goal is to be No. 1.The goal for AE Studio is to be a lab for us to see the customer reaction firsthand and learn about our new experience.”

Love my job so much☺️☺️Definitely my favorite squad to date ♥️ love all of y’all beyond and the not pictured babes @jordynwoods, @isaaclikes_ & @kittycash #inyourshadows @weareshadow

A post shared by Rachel D’Amico (@rachelrarrar) on Oct 25, 2017 at 4:28pm PDT

Staying relevant is the new bar to scale in experiential marketing as retailers scramble to meet increased demand from consumers who are fickle in their tastes and precious with their time.

Live painting is screen printed on denim shirts at @americaneagle AE Studio event (watch live painting in action in our story) #nyc #art

A post shared by BizBash (@bizbash) on Oct 24, 2017 at 4:46pm PDT

The AE Studio experience includes:

· Jeans Gallery featuring an in-store Maker’s Shop – Customers can shop AE’s extensive jeans collection and create one-of-a-kind pieces. The Maker’s Shop will feature options for customers to personalize their AE Jeans to fit their distinctive style.

· Real-time Social Media Team – AE’s social media team will have an in-store work space to directly engage with customers. Working in the heart of the studio, they’ll create content in real time and keep their finger on the pulse of the brand.

· Complimentary Laundry Wall – Students are offered a free place to do laundry—a boon to students at nearby New York University and the Parsons School of Design. While they wait, they can hang out with friends or study in the studio bar and seating area and enjoy the view of Union Square.

I wouldn’t procrastinate at all if I had to do my laundry here.. // Nope, he wasn’t going to ruin my shot @americaneagle #40Years #AEStudio (Pc: @lecitykitty)

A post shared by Cristian Pena (@cpwears) on Oct 25, 2017 at 6:28pm PDT

· Digital Concierge iPads in dressing rooms – Customers can personalize their shopping experience and engage the brand with the tap of their finger.

· Collaboration Space – The space will feature capsule collections co-created with new brands, emerging designers, and artists.

Abt last night @americaneagle !!! #AEstudio launch party #RickRoss #WingStop #unionsquare #AmericanEagle #nyc #Denim

A post shared by Konquer | New York (@konquernewyork) on Oct 25, 2017 at 12:28pm PDT

“For American Eagle, the store is a reflection of the brand’s larger strategy to experiment with new physical retail models and tap into the burgeoning trend of pop-up shops taking the retail industry by storm,” Glossy comments.

“These spaces — which are optimized for social media with cust