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TGTG Surprise Bags in March 2024
Too Good To Go Surprise Bags Collected in March 2024. #torchedsushi #mochiballs #shrimprisottoarancini #icecreambuns
My surprise bag hauls in March 2024 Rescue unsold food from being wasted. Spend less than ten dollars on a surprise bag from a restaurant, convenience store, or grocery store on the Too Good to Go app. Continue reading TGTG Surprise Bags in March 2024
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Manufactured deliciousness: Why you canât stop overeating (plus 3 strategies to get control).
You know the feeling: One salty crunch turns into 100, and suddenly youâre licking the cheese dust and wondering: Whatâs wrong with me?Â
Actually, itâs normal to feel like you canât stop overeating certain things. Todayâs hyperpalatable food is creating a modern-day food crisis â one thatâs leaving us feeling sick, out of control, and constantly craving more.
Hereâs how it works, plus 3 ways to overcome it.
++++
Itâs happened to us all.
After a frenzy of lustful grabbing and furious crunching, we find ourselves at the bottom of a jumbo bag of chips.
âHow did that happen?â we ask fuzzily.
âWhatâs wrong with me? Why canât I stop?â
But, before going into full-fledged self-loathing mode, consider this.
Processed foods are scientifically engineered to be irresistible and easy to gobble up in large quantities. If you canât stop, the chips are doing their job.
(In fact, someone at Frito-Lay probably got a promotion for that recipe.)
Thatâs why, in this article, weâll explain exactly how junk food is designed to make us respond with compulsive, manic, gotta-have-more snack sessions.
Even better, weâll arm you with three useful strategies for examining your relationship with processed food and taking control of overeating.
Because, if you feel out of control around certain foods, youâre not crazy.
Even healthy eaters feel out of control around food sometimes. Even if we value nutrition and want to take care of ourselves, some foods can make us feel⊠kinda possessed.
Know what I mean?
You show up to a potluck with quinoa salad goals and find yourself inhaling a plate of chips, cookies, and some chocolate-peanut-butter-marshmallow thing that some devil, um friend, made.
You reach into the freezer to have one spoonful of ice cream and suddenly youâre mining the caramel swirl, then the nut clusters, then the brownie chunks, and then⊠your spoon scrapes the bottom.
You just want a bite of your friendâs french fry, but you find yourself elbowing her out of the way so you can steal all the fries, plus the burger too.
Even with the best intentions, the pull of certain foods is so strong that it can leave us feeling powerless.
If youâve felt this, youâre not alone (and youâre not broken).
Certain foods are actually designed to make us overeat.
If youâre overeating, itâs not because thereâs something wrong with you or your willpower.
Hereâs the truth: Thereâs a whole industry dedicated to creating food thatâs hyperpalatable â food thatâs so tasty itâs nearly irresistible.
Your body and brain are responding exactly as theyâre supposed to. Itâs supposed to feel almost unnatural to stop eating these foods!
But weâre not talking about food like celery sticks, whole brown rice, or baked salmon filets.
(How often do you hear yourself say, âI ate sooo much steamed asparagus! I just couldnât stop myself!â Thatâs right. Youâve never heard yourself say that.)
Weâre talking about processed foods.
Processed foods are foods that have been modified from their original, whole-food form in order to change their flavor, texture, or shelf-life. Often, theyâre altered so that they hit as many pleasure centers as possible â from our brains to our mouths to our bellies.
Processed foods are highly cravable, immediately gratifying, fun to eat, and easy to over-consume quickly (and often cheaply).
Processed foods will also look and feel different from their whole food counterparts, depending on the degree that theyâre processed.
Letâs take corn as an example.
Boiled and eaten off the cob itâs pale yellow, kinda fibrous, but chewy and delicious.
Corn thatâs a bit processed â ground into a meal and shaped into a flat disk â turns into a soft corn tortilla. A tortilla has a nice corny flavor and a soft, pliable texture that makes it easy to eat and digest.
But what if you ultra-process that corn? You remove all the fiber, isolate the starch, and then use that starch to make little ring-shaped chips, which are fried and dusted with sweet and salty barbecue powder. Theyâre freaking delicious.
That corn on the cob is yummy. But those corn-derived ring chips? Theyâre⊠well theyâre gone because someone ate them all.
Letâs take an even deeper look
The food industry has a variety of processing methods and ingredient additives they use to make food extra tasty and easy to consumeâŠ. and over-consume.
Here are a few examples:
Extrusion
Grains are processed into a slurry and pass through a machine called an extruder. With the help of high heat and pressure, whole, raw grains get transformed into airy, crispy, easy-to-digest shapes like cereals, crackers, and other crunchy foods with uniform shapes.
In addition to changing texture and digestibility, the extrusion process also destroys certain nutrients and enzymes, denatures proteins, and changes the starch composition of a grain. This lowers the nutrition and increases the glycemic index of the product.
Emulsifiers
Used to improve the âmouth feelâ of a product, emulsifiers smooth out and thicken texture, creating a rich, luxurious feel. Although there are natural emulsifiers, like egg yolk, the food industry often uses chemical emulsifiers like Polysorbate-80, sodium phosphate, and carboxymethylcellulose.
Emulsifiers are often found in creamy treats like ice cream products and processed dairy foods like flavored yogurts or neon orange cheese spreads.
Flavor enhancers
Flavor additives like artificial flavoring agents or monosodium glutamate (MSG) allow food manufacturers to amplify taste without adding whole-food ingredients like fruits, vegetables, or spices. This is useful because artificial flavoring agents are cheap and wonât change a productâs texture.
Coloring agents
Color strongly affects how appealing we perceive a food to be. No one wants to eat gray crackers; add a toasty golden hue and suddenly that cracker is a lot more appealing. Coloring agents, like Yellow #5 (tartrazine) and Red #40 (allura red), Â are added purely for the look of food â they donât add nutrition.
Recently, many large food corporations have been switching to natural foods dyes, like beet powder or turmeric, to color their food products after some correlations emerged linking artificial coloring agents to behavioral problems in children.
Oil hydrogenation
Natural fats eventually go rancid, changing their flavor and texture. In order to render fats more stable, hydrogen atoms are added to fats (usually vegetable oils) so they are less vulnerable to oxidation.
Food manufacturers use hydrogenated oils because it means their products can stay on the shelves for longer without changing flavor or texture. However, the consumption of hydrogenated fats, or trans fats, has been linked to increased rates of heart disease.
How processed foods trick us into eating more than we meant to.
There are four sneaky ways processed food can make you overeat. Often, weâre not even aware of how much these factors affect us.
Thatâs why, awareness = power.
1. Marketing convinces us that processed foods are âhealthyâ.
Processed foods come in packages with bright colors, cartoon characters, celebrity endorsements, and powerful words that triggers all kinds of positive associations.
Take, for example, âhealth haloâ foods.
âHealth haloâ foods are processed foods that contain health buzzwords like organic, vegan, and gluten-free on their label to create an illusion, or halo, of health around them.
Companies come out with organic versions of their boxed macaroni and cheese, gluten-free versions of their glazed pastries, and vegan versions of their icing-filled cookies.
Youâll see chips âprepared with avocado oil,â sugary cereal âmade with flaxseeds,â or creamy chip dip with âreal spinach.â
The nutrient content of those foods isnât particularly impressive, but the addition of nutrition buzzwords and trendy ingredients make us perceive them as healthier.
Marketers also choose words that relate more broadly to self-care.
Ever notice how many processed food slogans sound like this?
âHave a break.â
âTake some time for yourself.â
âYou deserve it.â
Words like âbreakâ and âdeserveâ distract us from our physical sensations and tap into our feelings â a place where we just want to be understood, supported, soothed, and perhaps just escape for a moment.
Health buzzwords and emotional appeals can make us perceive a food as âgood for meâ; it seems like a wise and caring choice to put them in our shopping carts, then in our mouths.
And if a food is âhealthyâ or âwe deserve it,â we donât feel so bad eating as much as we want.
2. Big portions make us think weâre getting a âgood dealâ.
People get mixed up about food and value.
Weâre taught to save money and not waste food.
Weâre taught to buy more for less.
Given the choice between a small juice for two dollars, and a pop with endless refills for the same price, the pop seems like better value.
What we donât calculate into this equation is something I like to call the âhealth tax.â
The âhealth taxâ is the toll you pay for eating low-nutrient, highly processed foods. If you eat them consistently over time, eventually youâll pay the price with your health.
When companies use cheap, poor quality ingredients, they can sell bigger quantities without raising the price.
But whatâs the deal?
Sure, youâll save a buck in the short term, but youâll pay the health tax â through poor health â in the long term.
3. Variety makes us hungrier.
Choice excites us.
Think of a self-serve frozen yogurt topping bar:
âOoh! Sprinkles! And beer nuts! Oh, and they have those mini peanut butter cups! And granola clusters! Wait, are those crushed cookies?? And cheesecake chunks??! YES! Now on to the drizzlesâŠâ
Before you know it, thereâs a leaning tower of frozen dessert in front of you.
Or think of those âparty mixesâ â pretzels and corn chips and cheesy puffs and barbeque rings â all in one bag! The fun never ends because thereâs a variety of flavors and textures to amuse you forever!
When we have lots of variety, we have lots of appetite.
Itâs hard to overeat tons of one thing, with one flavor, like apples.
How many apples can you eat before, frankly, you get bored?
Reduce the variety and you also reduce distraction from your bodyâs built-in self-regulating signals. When weâre not so giddy with choice and stimuli, weâre more likely to slow down, eat mindfully, and eat less.
4. Multiple flavors at once are irresistible.
If thereâs a party in your mouth, you can guarantee that at least two out of three of the following guests will be there:
Sugar
Fat
Salt
These three flavors â the sweetness of sugar, the luxurious mouthfeel of fat, and the sharp savory of salt â are favorites among those of us with mouths.
I never hear my clients say that they love eating spoonfuls of sugar or salt, or that they want to chug a bottle of oil.
However, when you combine these flavors, they become ultra delicious and hard-to-resist. This is called stimuli stacking â combining two or more flavors to create a hyperpalatable food.
For example:
The satisfying combination of fat and salt, found in chips, fries, nachos, cheesy things, etc.
The comforting combination of fat and sugar, found in baked goods, fudge, ice cream, cookies, chocolate, etc.
The irresistible combination of all three â heaven forbid you stumble on a combo of fat, salt, and sugar â a salted chocolate brownie, or caramel corn with candied nuts, or fries with ketchup!
Food manufacturers know: When it comes to encouraging people to overeat, two flavors are better than one.
In fact, when I spoke to an industry insider, a food scientist at a prominent processed food manufacturer, she revealed the specific âstimuli stackingâ formula that the food industry uses to create hyperpalatable food.
They call it âThe Big 5.â
Foods that fulfill âThe Big 5â are:
Calorie dense, usually high in sugar and/or fat.
Intensely flavored â the food must deliver strong flavor hits.
Immediately delicious, with a love-at-first taste experience.
Easy to eat â no effortful chewing needed!
âMeltedâ down easily â the food almost dissolves in your mouth, thus easy to eat quickly and overconsume.
When these five factors exist in one food, you get a product thatâs practically irresistible.
In fact, foods developed by this company have to hit the big 5, or theyâre not allowed to go to market.
When processed food manufacturers evaluate a prospective food product, the âirresistibilityâ (the extent to which a person canât stop eating a food) is more important even than taste!
Just think about the ease of eating whole foods versus processed foods:
Whole foods require about 25 chews per mouthful, which means that you have to slow down. When you slow down, your satiety signals keep pace with your eating and have a chance to tell you when youâve had enough. Which is probably why youâve never overeaten Brussel sprouts (also because, farting).
Processed food manufacturers, on the other hand, aim for food products to be broken down in 10 chews or less per mouthful. That means the intense, flavorful, crazy-delicious experience is over quickly, and youâre left wanting more â ASAP.
Restaurants use these âease of eatingâ tactics, too.
A major national chain uses this sci-fi-esque trick:
To make their signature chicken dish, each chicken breast is injected with a highly flavored sauce through hundreds of tiny needles. This results in a jacked-up chicken breast with intense flavor hits, but also tenderizes the chicken so it requires less chewing.
In other words, thereâs a reason that restaurant chicken often goes down easier and just tastes better than the simple grilled chicken breast you make in your kitchen. Unless you have hundreds of tiny sauce-needles (weird), that chicken is hard to recreate at home.
This is why I rarely talk about willpower when my clients come to me struggling with overeating. If youâre relying on willpower to resist these foods, youâre fighting an uphill battle.
The solution isnât more willpower. The solution is educating yourself about these foods, examining your own relationship with food, and employing strategies that put you in control.
Letâs take an even deeper look
Our love of certain flavors has very primitive roots.
So does our desire to load up on calories.
Once upon a time, food was not so abundant. Not only was food challenging to obtain â through effortful scavenging and hunting â but it was also not reliably safe.
That leaf over there? Yeah, that could be poison.
Those berries? They might give you the runs or make your throat close up.
Therefore, our ancient ancestors evolved some survival instincts along the way.
For example, sweet foods tend not to be poisonous. Therefore, we stored a preference for sweet, starchy foods in our brains to keep us safe.
Babies and children are particularly attracted to sweet foods, probably because their immature immune systems are less likely to recover from eating a poisonous plant, and their immature brains canât tell the difference between dangerous bitter green (like hemlock) and safe bitter green (like kale).
Therefore, kidsâ attraction to sweet (read: safe) foods is a built-in mechanism to prevent death by poisoning.
Fat is also a preferred nutrient, as itâs high-calorie and would be a jackpot for our often-threatened-by-starvation ancestors.
While most foods our ancestors ate would have been fibrous and low-calorie (roots, greens, lean meats), fat would have been a highly prized treat.
Imagine, as a primitive hunter-gatherer, stumbling on a macadamia nut tree. The yield from that tree might provide enough calories to feed your tribe for days!
As a result, we stored another preference in our brains: fatty, calorie-dense foods = yum / stock up!
Today, of course, we donât have to run and dig and hike for nine hours to get our food. Instead, we can just roll up to the drive-thru window and order a combination of flavors weâre primed to love â maybe in the form of a milkshake and a cheeseburger â and enjoy it while sitting in our car.
Evolutionâs gifts now work against us.
So, now you see why processed foods are so hard to control yourself around.
But what can actually you do about it?
Up next, some practical strategies to put you (or your clients) in the driverâs seat.
3 strategies to find your way back to a peaceful relationship with food.
Itâs one thing to know in theory why certain foods are so easy to over-consume, but itâs even more valuable to discover for yourself how food processing, certain ingredient combinations, marketing, and even easy accessibility affect you and your food choices.
So, itâs time to get a little nerdy, try some experiments, and learn some strategies that will help you improve your relationship with food, get healthier, and just feel more sane.
1. Get curious about the foods you eat.
Weâve established that processed foods are designed to be easy to eat.
For a food to be âeasy to eatâ, it has to be:
broken down easily (less chewing), and
low volume (doesnât take up much physical space).
So:
Less chewing + Low volume = More eating
Chewing takes time. The more we have to chew something, the longer it takes us to eat, giving our fullness signals a chance to catch up.
That feeling of âfullnessâ matters a lot too.
When you eat, your stomach expands. Itâs partly through that sensation of pressure that your body knows youâve had enough. Processed foods deliver a lot of calories without taking up much space, meaning you can eat a lot before you realize youâve overdone it.
Experiment #1: Observe as you chew.
Yup, thatâs right. I want you to count your chews.
Note: Donât do this forever. Iâm not trying to turn you into the weirdo who no one wants to sit next to at the lunch table. Â Just try it as an experiment to get some data about how you eat different foods.
First, eat a whole food â a vegetable, fruit, whole grain, lean protein, whatever â and count how many chews you take per mouthful. How long does it take to eat an entire portion of that food? How satiated do you feel afterward? Do you want to eat more?
Then, next time you eat something processed, count how many chews you take per mouthful. How long does it take to eat that serving of pasta, chips, or cookies? How satiated do you feel afterward? Do you want to eat more?
Make some comparisons and notice the differences. Contrast how long eating each of these foods takes you, how satiated you feel after eating each of them, and how much you want to keep eating.
How will you use that information to make food choices moving forward?
2. Notice the messages youâre getting about food.
Food manufacturers use creative marketing strategies to imply processed foods are healthy. And even if you know theyâre not, they have other ways of getting you to buy them.
Hereâs an example:
Ever notice that the produce section is the first area you pass through in grocery stores?
Grocery stores have found that if they put the produce section first, youâre more likely to purchase processed foods. This is probably because if youâve already got your cart loaded with spinach, broccoli, and apples, perhaps youâll feel better about picking up some ice cream, cookies, and crackers, before heading to the checkout line.
Let that sink in: The supermarkets we all shop in several times a month are designed to make you feel better about buying foods that could negatively impact your health goals.
The good news? Simply being aware of this trick can help you bypass it.
Experiment #2: Evaluate your pantry.
In this experiment, youâll examine the foods you have in your home and the messages youâve been given about them.
Note: Keep in mind that this is a mindful awareness activity. Youâre not doing this to judge yourself or feel shame about the food choices youâve made.
Look at your pantry with curious (and more informed) eyes.
Step 1: Look for âhealth haloâ foods. Do you have any? If so, why did you choose them? Was it the language used to describe it? Was it the packaging? A trendy âsuperfoodâ ingredient? Is it organic, gluten-free, sugar-free, Paleo, or something else?
Step 2: Read the nutritional information. Once youâve identified the âhealth haloâ foods, take a closer look. Is your âhealthyâ organic dark chocolate peanut butter cup all that nutritionally different from that mass-market peanut butter cup? Chances are, itâs just different packaging.
Step 3: Count how many varieties of junk foods you have. If you love ice cream â how many flavors do you have? If you peek into your cupboards, are there cookies, popcorn, candy, or chips? Without judgment, count the total junk food variety currently in your home. Generally, the more options you have, the easier it is to overeat.
The takeaway?
Youâll be more aware of the particular types of marketing youâre susceptible to, which you can use to make more informed food choices.
Youâll also have a better idea of which treat foods you prefer, and by reducing the variety of them in your home, youâll cut down on opportunities to overeat.
3. Look for patterns.
We often use food for reasons other than physical nourishment.
For example, if we feel sad, we might reach for a cookie to comfort ourselves. Temporarily, we feel better.
The next time we feel sad, we remember the temporary relief that cookie brought us. So we repeat the ritual. If we continue to repeat this cycle, we may find our arm reaching for the cookie jar every time we feel blue. Weâre not even thinking about it at this point; itâs just habit.
Habits are powerful, for better or for worse. They can work for us or against us.
Luckily, we have control over this.
All it takes is a little time and an understanding of how habits get formed.
All animals learn habits in the following way:
This leads us to our next experimentâŠ
Experiment #3: Put the science of habits to work.
If you want to break the habit of overeating, you can use this trigger, behavior, and reward loop to your advantage. Hereâs how.
Step 1: identify your triggers.
A trigger can be a:
Feeling. We might eat more when weâre stressed, lonely, or bored. Food fills the void.
Time of day. We always have a cookie at 11am, or a soda at 3pm. Itâs just part of our routine.
Social setting. Hey, everyone else is having beer and chicken wings, so might as well join the happy hour!
Place. For some reason, a dark movie theater or our parentsâ kitchen might make us want to munch.
Thought pattern. Thinking âI deserve thisâ or âLife is too hard to chew kaleâ might steer us toward the drive-thru window.
When you find yourself eating when youâre not physically hungry, increase your awareness of your triggers by asking yourself:
What am I feeling?
What time is it?
Who am I with?
Where am I?
What thoughts am I having?
Keep a journal and look for patterns.
And remember: Overeating is generally problematic when itâs chronic â those pants are feeling pretty tight after most meals â or when episodes of overeating are particularly intense, like during a binge. So donât get too worried with isolated episodes of overeating. To differentiate overeating from binge eating, keep in mind that binge eating feels disassociated, out of control, hard to stop, and usually comes with feelings of shame and guilt.
If, in observing your eating patterns, you discover that you may be dealing with compulsive bingeing behavior, then recruiting a doctor, therapist, or other qualified practitioner to help you navigate your feelings around food is likely the best course of action.
Step 2: Find a new behavior in response to your trigger(s).
Once youâve identified your triggers, try associating new behaviors with them. These should support your health goals and feel good. If the new behaviors arenât rewarding, they wonât be repeated, so they wonât be learned as habits.
In order to find the ârightâ new behavior, itâs helpful to know that when we eat, weâre trying to meet a âneed.â
So when you brainstorm new behaviors, find something that meets that need â be it time in nature, some human connection, a physical release, or just a break from your thoughts.
For example, I had a client whose trigger was talking to her ex-husband. She felt angry when she interacted with him, and some furious crunching on chips temporarily made her feel better.
She eventually replaced the crunching with a punching bag session or by stomping up and down the stairs. Both activities were effective at relieving tension, but unlike the chips, they supported her goals.
Step 3: Practice.
Every time a trigger pops up that compels you to eat, replace eating with a healthy feel-good behavior.
Repeat this loop until the new behavior becomes a habit thatâs just as automatic as reaching for the jar of peanut butter used to be.
Letâs take an even deeper look
Not all âfeel-goodâ habits are created equal, in terms of their physiological effect on the stress response.
According to the American Psychological Association, the most effective stress relievers are:
exercising / playing sports,
reading,
listening to music,
praying / attending a religious service,
spending time with friends / family,
getting a massage,
walking outside,
meditation,
yoga, and
engaging in a creative hobby.
The least effective stress relievers are: gambling, shopping, smoking, eating, drinking, playing video games, surfing the internet, and watching TV / movies for more than two hours.
Although we may use the second list as âstress-relieversâ â because they feel so good in the short term â they donât actually reduce stress effectively.
This is because these habits rely on dopamine to give us a âhitâ of pleasure. Dopamine feels rewarding immediately, but because itâs an excitatory neurotransmitter, it actually stimulates adrenaline and initiates the stress response.
In contrast, the first list of habits boost neurotransmitters like serotonin, GABA, and oxytocin, which calm down the stress response and induce a feeling of wellbeing.
Although these activities arenât initially as âexcitingâ as the second list, theyâre ultimately more rewarding and more effective at relieving stress long-term.
Itâs not just about the food
As a dietician, I know how important nutrition is. So it might surprise you to hear me say the following:
Itâs not all about the food.
Structure your diet around colorful, nutrient-dense whole foods, but also remember that a healthy life is not about calorie math or obsessing over everything you put in your mouth.
A healthy life is about giving time and attention to our whole selves.
Eating happens in context.
Pay attention to your mindset, your relationships, your work, and your environment.
When weâre well-nourished in other areas of our life, weâre less likely to use food as a cure-all when we struggle.
So if thereâs one more piece of nutrition advice I have, itâs this:
Be good to yourself.
Not just at the table, but in all areas of life.
What to do next
1. Be kind, curious, and honest.
When we fall short of our ideals, we think that beating ourselves up is the fastest way to improvement. But itâs not.
Criticism and crash dieting may work in the short term, but can damage our mental and physical health in the long term.
Because overeating is already a painful experience, as you consider how these behaviors show up in your life and how you might address them, please be:
Kind: Be friendly and self-compassionate; work with yourself instead of against yourself.
Curious: Explore your habits with openness and interest. Be like a scientist looking at data rather than a criminal investigator looking to blame and punish.
Honest: Look at your reality. How are you behaving day-to-day around food? The more accurate you are at perceiving yourself, the better you can support yourself to change.
With this attitude of support and non-judgment, youâre more likely to move forward.
2. Use the âtraffic lightâ system.
Precision Nutrition has a great tool for creating awareness around food that I use all the time with my clients. Itâs called the âtraffic lightâ system.
You see, we all have red light foods, yellow light foods, and green light foods.
Red means stop.
Red foods are a âno-go.â Either because they donât help you achieve your goals, you have trouble eating them in reasonable amounts, or they plain old make you feel gross.
Often, red light foods are processed foods like chips, candy, ice cream, and pastries. Red foods can also be foods that youâre allergic / intolerant to.
Yellow means proceed with caution.
Yellow light foods are sometimes OK, sometimes not. Maybe you can eat a little bit without feeling ill, or you can eat them sanely at a restaurant with others but not at home alone, or you can have them as an occasional treat.
Yellow light foods might include things like bread, crackers, pasta, flavored yogurt, granola bars, or seasoned nuts. Theyâre not the worst choices, but theyâre not the most nutritious either.
Green means go.
Green foods are a âgo.â You like eating them because theyâre nutritious and make your body and mind feel good. You can eat them normally, slowly, and in reasonable amounts.
Green foods are usually whole foods like fruits and vegetables, lean animal proteins, beans and legumes, raw nuts and seeds, and whole grains.
Create your own red, yellow, and green light food lists.
Everyoneâs list will be different! You might leave ice cream in the freezer untouched for months, whereas another person might need a restraining order from that rocky road caramel swirl.
Once you have your list, stock your kitchen with as many green light foods as possible. Choose the yellow foods you allow in your house wisely. And red foods are to be limited or eliminated entirely.
At the very least, consider reducing the variety of red light or treat foods.
Take some pressure off your willpower and surround yourself with foods that support your goals.
3. Put quality above quantity.
Itâs tempting to buy that jumbo bag of chips because itâs such a good deal.
But remember: Real value isnât about price or quantity so much as it is about quality.
Quality foods are nutrient-dense and minimally-processed. They are foods that you like, and make sense for your schedule and budget. Â
Quality foods may take a little more preparation and be a little more expensive up-front, but in the long run, theyâre the real deal, and have a lower âhealth taxâ to pay later in life.
4. Focus on whole foods.
Whole foods will make it easier to regulate food intake and will also improve nutrition.
We can almost feel âhighâ when we eat processed foods. Whole foods, on the other hand, are more subtle in flavor and require a bit more effort to chew and digest. Instead of feeling high, whole foods just make us feel nourished and content.
Whole foods are generally more perishable than processed foods, so this will require some more planning and preparation. So schedule some extra time in the kitchen â even ten minutes a day counts!
In ten minutes, you can cut up some veggies, boil some eggs, cook some oatmeal, or marinate some chicken breasts to make the following day go smoother.
While this might sound like more work, itâs rewarding. A closer relationship with food often means more respect and care for it too.
5. Find feel-good habits that support your goals.
Make a list of activities that you feel good doing. You might find that you like certain activities better than others depending on your feelings, the time of day, or your environment.
When you feel triggered to eat when youâre not physically hungry, choose an activity from your list.
This could be some gentle physical activity, fresh air, social interaction, playing a game, or a self-care ritual like painting your nails or getting a scalp massage.
The point is simply to disrupt the cycle of trigger > eat > reward, and replace eating with an activity that supports your goals.
6. Slow down.
If nothing else works, and the idea of taking away treat foods totally freaks you out, just do this:
Slow down.
Allow yourself to eat whatever you want, just eat slowly and mindfully.
Slowing down allows us to savor our food, making us satisfied with less. It also lets physical sensations of fullness to catch up, so we know when weâve had enough.
Bingeing can feel stressful and out of control â by slowing down, we help ourselves calm down and take back some of the control.
7. If you feel like youâre in over your head, ask for help.
Sometimes we need support.
If overeating is especially frequent or extreme, or if you have health problems related to overeating that you donât know how to manage, seek the help of a coach, nutritionist, dietician, or counselor who specializes in disordered eating behaviors.
Thereâs no shame in receiving support. The best coaches and practitioners often have their own support team too.
Want help becoming the healthiest, fittest, strongest version of you?
Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.
Thatâs why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health⊠no matter what challenges theyâre dealing with.
Itâs also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.
Interested in Precision Nutrition Coaching? Join the presale list; youâll save up to 54% and secure a spot 24 hours early.
Weâll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 18th, 2018.
If youâre interested in coaching and want to find out more, Iâd encourage you to join our presale list below. Being on the list gives you two special advantages.
Youâll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and youâll save up to 54% off the general public price, which is the lowest price weâve ever offered.
Youâre more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list youâll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If youâre ready to change your body, and your life, with help from the worldâs best coaches, this is your chance.
[Note: If your health and fitness are already sorted out, but youâre interested in helping others, check out our Precision Nutrition Level 1 Certification program].
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References
Click here to view the information sources referenced in this article.
Avena, N.M, Gold, M.S. (2011). Variety and hyperpalatability: are they promoting addictive overeating? The American Journal of Clinical Nutrition, 94(2), 367-368. doi: 10.3945/ajcn.111.020164.
Drewnowski, A., Shrager, E., Lipsky, C., Stellar, E., Greenwood, M.R. (1989). Sugar and fat: Sensory and hedonic evaluation of liquid and solid foods. Physiology & Behavior, 45 (1), 177-183. doi: 10.1016/0031-9384(89)90182-0.
Kessler, David A. Your food is fooling you: How your brain is hijacked by sugar, fat, and salt. Roaring Book Press, 2012.
Mozaffarian D, Katan MB, Ascherio A, Stampfer MJ, Willett WC (2006). Trans Fatty Acids and Cardiovascular Disease. New England Journal of Medicine. 354 (15): 1601â1613. doi:10.1056/NEJMra054035.
Provencher, V., Polivy, J., Herman, C.P. (2009). Perceived healthiness of food. If itâs healthy, you can eat more! Appetite, 52(2), 340-344. doi: 10.1016/j.appet.2008.11.005.
Rolls, B.J., Drewnowski, A., Ledikwe, J.H. (2005). Changing the energy density of the diet as a strategy for weight management. Journal of the Academy of Nutrition and Dietetics, 105(5S), 98-103. doi: 10.1016/j.jada.2005.02.033.
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New Post has been published on https://www.quieteating.com/kitchen-table/
Kitchen Table
Bubbledogs. Â Kind of a weird name.
A doggy spa perhaps? Â Although perhaps better than calling your restaurant Kitchen Table.
Non-descriptive it is. Kind of a mouthful as well. Â Although, it is better than alternatives I have seen. Â The Fire Station, Low Slow & Juke and Wing Zone spring to mind. Â At least the name does not lend itself to abuse as easily as the aforementioned. Â
The concept at Kitchen Table is simple. Â You eat what is put in front of you. Â I applaud the spread of no choice menus throughout London. Â In my years in Japan, it was actually fairly usual to see ultra specialization in types of cuisine coupled with absolute trust in the chefâs taste. Â You donât question the sensei (master) in Japan. Â That is unless you would rather be subject to a frosty welcome.
 In a very descriptive manner, the food for the day is laid out on a blackboard at the back of the restaurant.  Although at this moment I might bemoan the lack of detail in the menu, this was later to prove to be a blessing in disguise.  As the multitude of elements of dishes threatened to overwhelm me.  In a good way.  Instead, I will focus on the crux of the matter, how things felt.
So at the start, I was feeling a bit apprehensive. Â Although, I have had the experience of kitchen counter seating many a time in Tokyo, this was to one of a handful in London. Â So here they were borrowing another element I had seen many times in the Far East. Â By sitting around the kitchen, it would hopefully guarantee that your food would be prepared and timed to the second. Â It also had the added bonus of inclusive entertainment. Â That is watching great food being put together. Â No mishaps here to provide talking points though.
Scallops. Â The first of sixteen courses, carefully dressed. Â Very lightly spiced, the raw silkiness of the scallop did not so much as underlay the dish but provide the talking point. Â Something well worth having again.
Radish. Â Refreshing in taste and texture, the firm radish was complemented by the crispy base. Â A light and excellent treat.
From our perch overlooking the open kitchen, we could see the mullet being prepared.
Mullet. Â Gone in one bite. Â Another example of letting the ingredients speak for themselves. Â Fresh, with a hint of citrus, delectable.
Chicken skin. Â This was something astounding. Â Chicken skin with bacon bits in some sweet (honey?) sauce. Â Salty, sweet, crunchy and meltingly soft fat created a symposium in my mouth.
Ceps being prepared.
Ceps. Â Mixed with a duck liver parfait, on a potato crisp, this was something special. Â Creamy meatiness, mushroomly cep and crunchy potato. Â Whatâs not to like?
Parkerhouse. Â At first I thought that this would be a cut of meat. Â Must be getting mixed up with a porterhouse. Â Instead, I got something more.
Parkerhouse with truffle butter. Â The bread was like a cloud. Â Soft and yet yielding when you got up close. Â The truffle butter like ambrosia. Â I just couldnât get enough. Â Although I was tempted to stuff my face with this astounding fare, sense prevailed and I only ate one extra piece of bread. Instead, I tried to save my stomach for things to come.
Peas.  Shaved ice, garden peas (from his mother in lawâs back yard) delightfully refreshing.  Although, when the source of the peas was explained, one diner quipped, does that mean it is safe to eat?  I chortled quietly in the background at this comment.  I would hope that in my case at least, my mother in lawâs cooking wouldnât be poisonous.  Or at least be a very, very slow acting toxin, kind of like incessant nagging.
Sea trout. Â Flame grilled in front of our eyes. Â In younger days, I always did wonder what it would be like to have my own flamethrower. Â The ants would then scurry in mortal fear at my approach. Â If the fish could move, Iâm sure it would have acted the same way.
Sea trout. Â So this is how it ended up almost like a springroll. Â Just missing the crispy skin. Â Many different flavours mixed here. Â The umami of the sea weed, the cleanliness of the spring roll skin, the meatiness of the fish flesh and the earthiness of the crisp skin. Â To set it all off, on a magnificent plate. Â Nosy person that I am I checked the underneath to see where it came from and lo and behold. Â It came from Japan. Â Which was fitting as the food was definitely up to that level.
Sea brill being prepared with a hint of seasoning.
Sea brill. Â I could say perfectly cooked but that would be using a much maligned and abused word. Â It seems that almost everything in this world is âperfectly cookedâ. Â So far so that even McDonalds can claim the same with their reconstituted beef/horse/cardboard patties. Â Yet I try not to use this word lightly not wanting to detract from its power. Â
This was perfectly cooked fish.
Just the right side of cooked, the fish was something to linger over. Â So much so that in my careful dissection and sampling of said food stuff, the waiter came over to check if everything was alright. Â So engaged and careful was I in tasting. Â When I remarked that white fish can often go horribly wrong, there was a bit of nervous laughter from the waiter until I said not in this case. Â
The palpable sign of relief was amusing to watch.
Lobster. Â I know that with the likes of Burger and Lobster gracing our shores, this shellfish isnât the treat it used to be in days gone by. Â Yet, if lobsters were cooked similar to this, then we are moving in the right direction. Â This was the best lobster I have ever eaten. Â The light and dark sauce mixed with lobster tail cooked just so to create a dish worth shelling out extra for. Â If there is a reason to visit Kitchen Table, this is it.
Duck. Â Ready to be served. Â
Duck. Â Being carefully drawn and quartered. Â
Duck. Â The cooking process for this was particularly interesting. Â We saw the duck roasting away in a heavy pot and the chef casually turning it with his bare hands. Â As if he didnât feel the heat. Maybe itâs because of his resilience built up in dealing with his mother in law. This was good but strangely enough, seemed slightly undercooked. Â The combination with the tart berries, leafy vegetables and meaty duck was not bad. Although even with my experience and love of eating raw things (salmon, tuna and chicken), I think it could have done with a little more time under the fire. Good but probably the weakest of the dishes.
Honey. Â Ready to be mixed into the buratta. Â The chef had to carefully peel back the wax layer on top. Â With a hint of artistry, showing how fresh the ingredients were. Â I wonder if he had to brave the stinging hordes to harvest this from an angry beeâs nest.
Burrata. Â Soft, creamy and sweet with a decadent hint (actually more than that) of truffles and honey, this was sublime.
 Beetroot.  An interesting dessert. Sweeter than I had expected as I usually would associate beetroot as a savory ingredient. A refreshing interlude preparing us for the next two desserts.
Raspberry. Â Note the many colours blending together. Â Tart, creamy, sweet and tangy all combined together to become greater than the sum of their parts. Â Branded with a hot piece of coal, it was a professional delight.
Meadowsweet. Â Another delicate herb foraged from the backyard, I read that it is a herb to help settle the stomach and aid with digestion. Â Which, given the volume of foodstuff I had been treated to, I could definitely do with a bit of help. If all such digestive remedies were so good, I might be tempted to have a bit too much from the chemist.
 Fig and honey.  Delicate, cleansing and a great way to taper down.  A nice touch was that the waiter plucked and prepared the leaves right in front of us. These days of frozen food turning up in some âprofessionalâ kitchens, you just have to be careful.
Caramel. Â Think chocolate, biscuit and ice cream encased in caramel. Â A firm top, a deep cocoa bottom and a sweet inside, one of the best ways to end. Â Definitely the right way to leave a sweet taste in the mouth.
This was simply one of the best meals I have ever eaten. Â I could use hyperbole here but as you might know, I do hate overused syntax. Â So, instead, to make things interesting, I will talk about the negatives at the end of this sublime meal. That is whatever I eat next is no doubt likely to pale in comparison. Â So as I left the restaurant to return to reality, I soon began to feel a hint of dread. Â That to satisfy the law of averages, I am surely due some comically bad culinary experiences soon. Â Yet, I remind myself now before facing such terrifying realities, my solace will be if that happens, I guess Iâll just have to come back to eat at the Kitchen Table.
 A quiet eating 9.5/10.
Dinner (16 courses) was GBP 140 excluding drinks and service.
 Kitchen Table
70 Charlotte Street London W1T 4QG
#beetroot#brill#bubbledog#burrata#caramel#cep#chicken#duck#kitchen table#lobster#meadowsweet#mullet#parkerhouse#peas#radish#raspberry#scallop#sea trout
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Manufactured deliciousness: Why you canât stop overeating (plus 3 strategies to get control).
You know the feeling: One salty crunch turns into 100, and suddenly youâre licking the cheese dust and wondering: Whatâs wrong with me?Â
Actually, itâs normal to feel like you canât stop overeating certain things. Todayâs hyperpalatable food is creating a modern-day food crisis â one thatâs leaving us feeling sick, out of control, and constantly craving more.
Hereâs how it works, plus 3 ways to overcome it.
++++
Itâs happened to us all.
After a frenzy of lustful grabbing and furious crunching, we find ourselves at the bottom of a jumbo bag of chips.
âHow did that happen?â we ask fuzzily.
âWhatâs wrong with me? Why canât I stop?â
But, before going into full-fledged self-loathing mode, consider this.
Processed foods are scientifically engineered to be irresistible and easy to gobble up in large quantities. If you canât stop, the chips are doing their job.
(In fact, someone at Frito-Lay probably got a promotion for that recipe.)
Thatâs why, in this article, weâll explain exactly how junk food is designed to make us respond with compulsive, manic, gotta-have-more snack sessions.
Even better, weâll arm you with three useful strategies for examining your relationship with processed food and taking control of overeating.
Because, if you feel out of control around certain foods, youâre not crazy.
Even healthy eaters feel out of control around food sometimes. Even if we value nutrition and want to take care of ourselves, some foods can make us feel⊠kinda possessed.
Know what I mean?
You show up to a potluck with quinoa salad goals and find yourself inhaling a plate of chips, cookies, and some chocolate-peanut-butter-marshmallow thing that some devil, um friend, made.
You reach into the freezer to have one spoonful of ice cream and suddenly youâre mining the caramel swirl, then the nut clusters, then the brownie chunks, and then⊠your spoon scrapes the bottom.
You just want a bite of your friendâs french fry, but you find yourself elbowing her out of the way so you can steal all the fries, plus the burger too.
Even with the best intentions, the pull of certain foods is so strong that it can leave us feeling powerless.
If youâve felt this, youâre not alone (and youâre not broken).
Certain foods are actually designed to make us overeat.
If youâre overeating, itâs not because thereâs something wrong with you or your willpower.
Hereâs the truth: Thereâs a whole industry dedicated to creating food thatâs hyperpalatable â food thatâs so tasty itâs nearly irresistible.
Your body and brain are responding exactly as theyâre supposed to. Itâs supposed to feel almost unnatural to stop eating these foods!
But weâre not talking about food like celery sticks, whole brown rice, or baked salmon filets.
(How often do you hear yourself say, âI ate sooo much steamed asparagus! I just couldnât stop myself!â Thatâs right. Youâve never heard yourself say that.)
Weâre talking about processed foods.
Processed foods are foods that have been modified from their original, whole-food form in order to change their flavor, texture, or shelf-life. Often, theyâre altered so that they hit as many pleasure centers as possible â from our brains to our mouths to our bellies.
Processed foods are highly cravable, immediately gratifying, fun to eat, and easy to over-consume quickly (and often cheaply).
Processed foods will also look and feel different from their whole food counterparts, depending on the degree that theyâre processed.
Letâs take corn as an example.
Boiled and eaten off the cob itâs pale yellow, kinda fibrous, but chewy and delicious.
Corn thatâs a bit processed â ground into a meal and shaped into a flat disk â turns into a soft corn tortilla. A tortilla has a nice corny flavor and a soft, pliable texture that makes it easy to eat and digest.
But what if you ultra-process that corn? You remove all the fiber, isolate the starch, and then use that starch to make little ring-shaped chips, which are fried and dusted with sweet and salty barbecue powder. Theyâre freaking delicious.
That corn on the cob is yummy. But those corn-derived ring chips? Theyâre⊠well theyâre gone because someone ate them all.
Letâs take an even deeper look
The food industry has a variety of processing methods and ingredient additives they use to make food extra tasty and easy to consumeâŠ. and over-consume.
Here are a few examples:
Extrusion
Grains are processed into a slurry and pass through a machine called an extruder. With the help of high heat and pressure, whole, raw grains get transformed into airy, crispy, easy-to-digest shapes like cereals, crackers, and other crunchy foods with uniform shapes.
In addition to changing texture and digestibility, the extrusion process also destroys certain nutrients and enzymes, denatures proteins, and changes the starch composition of a grain. This lowers the nutrition and increases the glycemic index of the product.
Emulsifiers
Used to improve the âmouth feelâ of a product, emulsifiers smooth out and thicken texture, creating a rich, luxurious feel. Although there are natural emulsifiers, like egg yolk, the food industry often uses chemical emulsifiers like Polysorbate-80, sodium phosphate, and carboxymethylcellulose.
Emulsifiers are often found in creamy treats like ice cream products and processed dairy foods like flavored yogurts or neon orange cheese spreads.
Flavor enhancers
Flavor additives like artificial flavoring agents or monosodium glutamate (MSG) allow food manufacturers to amplify taste without adding whole-food ingredients like fruits, vegetables, or spices. This is useful because artificial flavoring agents are cheap and wonât change a productâs texture.
Coloring agents
Color strongly affects how appealing we perceive a food to be. No one wants to eat gray crackers; add a toasty golden hue and suddenly that cracker is a lot more appealing. Coloring agents, like Yellow #5 (tartrazine) and Red #40 (allura red), Â are added purely for the look of food â they donât add nutrition.
Recently, many large food corporations have been switching to natural foods dyes, like beet powder or turmeric, to color their food products after some correlations emerged linking artificial coloring agents to behavioral problems in children.
Oil hydrogenation
Natural fats eventually go rancid, changing their flavor and texture. In order to render fats more stable, hydrogen atoms are added to fats (usually vegetable oils) so they are less vulnerable to oxidation.
Food manufacturers use hydrogenated oils because it means their products can stay on the shelves for longer without changing flavor or texture. However, the consumption of hydrogenated fats, or trans fats, has been linked to increased rates of heart disease.
How processed foods trick us into eating more than we meant to.
There are four sneaky ways processed food can make you overeat. Often, weâre not even aware of how much these factors affect us.
Thatâs why, awareness = power.
1. Marketing convinces us that processed foods are âhealthyâ.
Processed foods come in packages with bright colors, cartoon characters, celebrity endorsements, and powerful words that triggers all kinds of positive associations.
Take, for example, âhealth haloâ foods.
âHealth haloâ foods are processed foods that contain health buzzwords like organic, vegan, and gluten-free on their label to create an illusion, or halo, of health around them.
Companies come out with organic versions of their boxed macaroni and cheese, gluten-free versions of their glazed pastries, and vegan versions of their icing-filled cookies.
Youâll see chips âprepared with avocado oil,â sugary cereal âmade with flaxseeds,â or creamy chip dip with âreal spinach.â
The nutrient content of those foods isnât particularly impressive, but the addition of nutrition buzzwords and trendy ingredients make us perceive them as healthier.
Marketers also choose words that relate more broadly to self-care.
Ever notice how many processed food slogans sound like this?
âHave a break.â
âTake some time for yourself.â
âYou deserve it.â
Words like âbreakâ and âdeserveâ distract us from our physical sensations and tap into our feelings â a place where we just want to be understood, supported, soothed, and perhaps just escape for a moment.
Health buzzwords and emotional appeals can make us perceive a food as âgood for meâ; it seems like a wise and caring choice to put them in our shopping carts, then in our mouths.
And if a food is âhealthyâ or âwe deserve it,â we donât feel so bad eating as much as we want.
2. Big portions make us think weâre getting a âgood dealâ.
People get mixed up about food and value.
Weâre taught to save money and not waste food.
Weâre taught to buy more for less.
Given the choice between a small juice for two dollars, and a pop with endless refills for the same price, the pop seems like better value.
What we donât calculate into this equation is something I like to call the âhealth tax.â
The âhealth taxâ is the toll you pay for eating low-nutrient, highly processed foods. If you eat them consistently over time, eventually youâll pay the price with your health.
When companies use cheap, poor quality ingredients, they can sell bigger quantities without raising the price.
But whatâs the deal?
Sure, youâll save a buck in the short term, but youâll pay the health tax â through poor health â in the long term.
3. Variety makes us hungrier.
Choice excites us.
Think of a self-serve frozen yogurt topping bar:
âOoh! Sprinkles! And beer nuts! Oh, and they have those mini peanut butter cups! And granola clusters! Wait, are those crushed cookies?? And cheesecake chunks??! YES! Now on to the drizzlesâŠâ
Before you know it, thereâs a leaning tower of frozen dessert in front of you.
Or think of those âparty mixesâ â pretzels and corn chips and cheesy puffs and barbeque rings â all in one bag! The fun never ends because thereâs a variety of flavors and textures to amuse you forever!
When we have lots of variety, we have lots of appetite.
Itâs hard to overeat tons of one thing, with one flavor, like apples.
How many apples can you eat before, frankly, you get bored?
Reduce the variety and you also reduce distraction from your bodyâs built-in self-regulating signals. When weâre not so giddy with choice and stimuli, weâre more likely to slow down, eat mindfully, and eat less.
4. Multiple flavors at once are irresistible.
If thereâs a party in your mouth, you can guarantee that at least two out of three of the following guests will be there:
Sugar
Fat
Salt
These three flavors â the sweetness of sugar, the luxurious mouthfeel of fat, and the sharp savory of salt â are favorites among those of us with mouths.
I never hear my clients say that they love eating spoonfuls of sugar or salt, or that they want to chug a bottle of oil.
However, when you combine these flavors, they become ultra delicious and hard-to-resist. This is called stimuli stacking â combining two or more flavors to create a hyperpalatable food.
For example:
The satisfying combination of fat and salt, found in chips, fries, nachos, cheesy things, etc.
The comforting combination of fat and sugar, found in baked goods, fudge, ice cream, cookies, chocolate, etc.
The irresistible combination of all three â heaven forbid you stumble on a combo of fat, salt, and sugar â a salted chocolate brownie, or caramel corn with candied nuts, or fries with ketchup!
Food manufacturers know: When it comes to encouraging people to overeat, two flavors are better than one.
In fact, when I spoke to an industry insider, a food scientist at a prominent processed food manufacturer, she revealed the specific âstimuli stackingâ formula that the food industry uses to create hyperpalatable food.
They call it âThe Big 5.â
Foods that fulfill âThe Big 5â are:
Calorie dense, usually high in sugar and/or fat.
Intensely flavored â the food must deliver strong flavor hits.
Immediately delicious, with a love-at-first taste experience.
Easy to eat â no effortful chewing needed!
âMeltedâ down easily â the food almost dissolves in your mouth, thus easy to eat quickly and overconsume.
When these five factors exist in one food, you get a product thatâs practically irresistible.
In fact, foods developed by this company have to hit the big 5, or theyâre not allowed to go to market.
When processed food manufacturers evaluate a prospective food product, the âirresistibilityâ (the extent to which a person canât stop eating a food) is more important even than taste!
Just think about the ease of eating whole foods versus processed foods:
Whole foods require about 25 chews per mouthful, which means that you have to slow down. When you slow down, your satiety signals keep pace with your eating and have a chance to tell you when youâve had enough. Which is probably why youâve never overeaten Brussel sprouts (also because, farting).
Processed food manufacturers, on the other hand, aim for food products to be broken down in 10 chews or less per mouthful. That means the intense, flavorful, crazy-delicious experience is over quickly, and youâre left wanting more â ASAP.
Restaurants use these âease of eatingâ tactics, too.
A major national chain uses this sci-fi-esque trick:
To make their signature chicken dish, each chicken breast is injected with a highly flavored sauce through hundreds of tiny needles. This results in a jacked-up chicken breast with intense flavor hits, but also tenderizes the chicken so it requires less chewing.
In other words, thereâs a reason that restaurant chicken often goes down easier and just tastes better than the simple grilled chicken breast you make in your kitchen. Unless you have hundreds of tiny sauce-needles (weird), that chicken is hard to recreate at home.
This is why I rarely talk about willpower when my clients come to me struggling with overeating. If youâre relying on willpower to resist these foods, youâre fighting an uphill battle.
The solution isnât more willpower. The solution is educating yourself about these foods, examining your own relationship with food, and employing strategies that put you in control.
Letâs take an even deeper look
Our love of certain flavors has very primitive roots.
So does our desire to load up on calories.
Once upon a time, food was not so abundant. Not only was food challenging to obtain â through effortful scavenging and hunting â but it was also not reliably safe.
That leaf over there? Yeah, that could be poison.
Those berries? They might give you the runs or make your throat close up.
Therefore, our ancient ancestors evolved some survival instincts along the way.
For example, sweet foods tend not to be poisonous. Therefore, we stored a preference for sweet, starchy foods in our brains to keep us safe.
Babies and children are particularly attracted to sweet foods, probably because their immature immune systems are less likely to recover from eating a poisonous plant, and their immature brains canât tell the difference between dangerous bitter green (like hemlock) and safe bitter green (like kale).
Therefore, kidsâ attraction to sweet (read: safe) foods is a built-in mechanism to prevent death by poisoning.
Fat is also a preferred nutrient, as itâs high-calorie and would be a jackpot for our often-threatened-by-starvation ancestors.
While most foods our ancestors ate would have been fibrous and low-calorie (roots, greens, lean meats), fat would have been a highly prized treat.
Imagine, as a primitive hunter-gatherer, stumbling on a macadamia nut tree. The yield from that tree might provide enough calories to feed your tribe for days!
As a result, we stored another preference in our brains: fatty, calorie-dense foods = yum / stock up!
Today, of course, we donât have to run and dig and hike for nine hours to get our food. Instead, we can just roll up to the drive-thru window and order a combination of flavors weâre primed to love â maybe in the form of a milkshake and a cheeseburger â and enjoy it while sitting in our car.
Evolutionâs gifts now work against us.
So, now you see why processed foods are so hard to control yourself around.
But what can actually you do about it?
Up next, some practical strategies to put you (or your clients) in the driverâs seat.
3 strategies to find your way back to a peaceful relationship with food.
Itâs one thing to know in theory why certain foods are so easy to over-consume, but itâs even more valuable to discover for yourself how food processing, certain ingredient combinations, marketing, and even easy accessibility affect you and your food choices.
So, itâs time to get a little nerdy, try some experiments, and learn some strategies that will help you improve your relationship with food, get healthier, and just feel more sane.
1. Get curious about the foods you eat.
Weâve established that processed foods are designed to be easy to eat.
For a food to be âeasy to eatâ, it has to be:
broken down easily (less chewing), and
low volume (doesnât take up much physical space).
So:
Less chewing + Low volume = More eating
Chewing takes time. The more we have to chew something, the longer it takes us to eat, giving our fullness signals a chance to catch up.
That feeling of âfullnessâ matters a lot too.
When you eat, your stomach expands. Itâs partly through that sensation of pressure that your body knows youâve had enough. Processed foods deliver a lot of calories without taking up much space, meaning you can eat a lot before you realize youâve overdone it.
Experiment #1: Observe as you chew.
Yup, thatâs right. I want you to count your chews.
Note: Donât do this forever. Iâm not trying to turn you into the weirdo who no one wants to sit next to at the lunch table. Â Just try it as an experiment to get some data about how you eat different foods.
First, eat a whole food â a vegetable, fruit, whole grain, lean protein, whatever â and count how many chews you take per mouthful. How long does it take to eat an entire portion of that food? How satiated do you feel afterward? Do you want to eat more?
Then, next time you eat something processed, count how many chews you take per mouthful. How long does it take to eat that serving of pasta, chips, or cookies? How satiated do you feel afterward? Do you want to eat more?
Make some comparisons and notice the differences. Contrast how long eating each of these foods takes you, how satiated you feel after eating each of them, and how much you want to keep eating.
How will you use that information to make food choices moving forward?
2. Notice the messages youâre getting about food.
Food manufacturers use creative marketing strategies to imply processed foods are healthy. And even if you know theyâre not, they have other ways of getting you to buy them.
Hereâs an example:
Ever notice that the produce section is the first area you pass through in grocery stores?
Grocery stores have found that if they put the produce section first, youâre more likely to purchase processed foods. This is probably because if youâve already got your cart loaded with spinach, broccoli, and apples, perhaps youâll feel better about picking up some ice cream, cookies, and crackers, before heading to the checkout line.
Let that sink in: The supermarkets we all shop in several times a month are designed to make you feel better about buying foods that could negatively impact your health goals.
The good news? Simply being aware of this trick can help you bypass it.
Experiment #2: Evaluate your pantry.
In this experiment, youâll examine the foods you have in your home and the messages youâve been given about them.
Note: Keep in mind that this is a mindful awareness activity. Youâre not doing this to judge yourself or feel shame about the food choices youâve made.
Look at your pantry with curious (and more informed) eyes.
Step 1: Look for âhealth haloâ foods. Do you have any? If so, why did you choose them? Was it the language used to describe it? Was it the packaging? A trendy âsuperfoodâ ingredient? Is it organic, gluten-free, sugar-free, Paleo, or something else?
Step 2: Read the nutritional information. Once youâve identified the âhealth haloâ foods, take a closer look. Is your âhealthyâ organic dark chocolate peanut butter cup all that nutritionally different from that mass-market peanut butter cup? Chances are, itâs just different packaging.
Step 3: Count how many varieties of junk foods you have. If you love ice cream â how many flavors do you have? If you peek into your cupboards, are there cookies, popcorn, candy, or chips? Without judgment, count the total junk food variety currently in your home. Generally, the more options you have, the easier it is to overeat.
The takeaway?
Youâll be more aware of the particular types of marketing youâre susceptible to, which you can use to make more informed food choices.
Youâll also have a better idea of which treat foods you prefer, and by reducing the variety of them in your home, youâll cut down on opportunities to overeat.
3. Look for patterns.
We often use food for reasons other than physical nourishment.
For example, if we feel sad, we might reach for a cookie to comfort ourselves. Temporarily, we feel better.
The next time we feel sad, we remember the temporary relief that cookie brought us. So we repeat the ritual. If we continue to repeat this cycle, we may find our arm reaching for the cookie jar every time we feel blue. Weâre not even thinking about it at this point; itâs just habit.
Habits are powerful, for better or for worse. They can work for us or against us.
Luckily, we have control over this.
All it takes is a little time and an understanding of how habits get formed.
All animals learn habits in the following way:
This leads us to our next experimentâŠ
Experiment #3: Put the science of habits to work.
If you want to break the habit of overeating, you can use this trigger, behavior, and reward loop to your advantage. Hereâs how.
Step 1: identify your triggers.
A trigger can be a:
Feeling. We might eat more when weâre stressed, lonely, or bored. Food fills the void.
Time of day. We always have a cookie at 11am, or a soda at 3pm. Itâs just part of our routine.
Social setting. Hey, everyone else is having beer and chicken wings, so might as well join the happy hour!
Place. For some reason, a dark movie theater or our parentsâ kitchen might make us want to munch.
Thought pattern. Thinking âI deserve thisâ or âLife is too hard to chew kaleâ might steer us toward the drive-thru window.
When you find yourself eating when youâre not physically hungry, increase your awareness of your triggers by asking yourself:
What am I feeling?
What time is it?
Who am I with?
Where am I?
What thoughts am I having?
Keep a journal and look for patterns.
And remember: Overeating is generally problematic when itâs chronic â those pants are feeling pretty tight after most meals â or when episodes of overeating are particularly intense, like during a binge. So donât get too worried with isolated episodes of overeating. To differentiate overeating from binge eating, keep in mind that binge eating feels disassociated, out of control, hard to stop, and usually comes with feelings of shame and guilt.
If, in observing your eating patterns, you discover that you may be dealing with compulsive bingeing behavior, then recruiting a doctor, therapist, or other qualified practitioner to help you navigate your feelings around food is likely the best course of action.
Step 2: Find a new behavior in response to your trigger(s).
Once youâve identified your triggers, try associating new behaviors with them. These should support your health goals and feel good. If the new behaviors arenât rewarding, they wonât be repeated, so they wonât be learned as habits.
In order to find the ârightâ new behavior, itâs helpful to know that when we eat, weâre trying to meet a âneed.â
So when you brainstorm new behaviors, find something that meets that need â be it time in nature, some human connection, a physical release, or just a break from your thoughts.
For example, I had a client whose trigger was talking to her ex-husband. She felt angry when she interacted with him, and some furious crunching on chips temporarily made her feel better.
She eventually replaced the crunching with a punching bag session or by stomping up and down the stairs. Both activities were effective at relieving tension, but unlike the chips, they supported her goals.
Step 3: Practice.
Every time a trigger pops up that compels you to eat, replace eating with a healthy feel-good behavior.
Repeat this loop until the new behavior becomes a habit thatâs just as automatic as reaching for the jar of peanut butter used to be.
Letâs take an even deeper look
Not all âfeel-goodâ habits are created equal, in terms of their physiological effect on the stress response.
According to the American Psychological Association, the most effective stress relievers are:
exercising / playing sports,
reading,
listening to music,
praying / attending a religious service,
spending time with friends / family,
getting a massage,
walking outside,
meditation,
yoga, and
engaging in a creative hobby.
The least effective stress relievers are: gambling, shopping, smoking, eating, drinking, playing video games, surfing the internet, and watching TV / movies for more than two hours.
Although we may use the second list as âstress-relieversâ â because they feel so good in the short term â they donât actually reduce stress effectively.
This is because these habits rely on dopamine to give us a âhitâ of pleasure. Dopamine feels rewarding immediately, but because itâs an excitatory neurotransmitter, it actually stimulates adrenaline and initiates the stress response.
In contrast, the first list of habits boost neurotransmitters like serotonin, GABA, and oxytocin, which calm down the stress response and induce a feeling of wellbeing.
Although these activities arenât initially as âexcitingâ as the second list, theyâre ultimately more rewarding and more effective at relieving stress long-term.
Itâs not just about the food
As a dietician, I know how important nutrition is. So it might surprise you to hear me say the following:
Itâs not all about the food.
Structure your diet around colorful, nutrient-dense whole foods, but also remember that a healthy life is not about calorie math or obsessing over everything you put in your mouth.
A healthy life is about giving time and attention to our whole selves.
Eating happens in context.
Pay attention to your mindset, your relationships, your work, and your environment.
When weâre well-nourished in other areas of our life, weâre less likely to use food as a cure-all when we struggle.
So if thereâs one more piece of nutrition advice I have, itâs this:
Be good to yourself.
Not just at the table, but in all areas of life.
What to do next
1. Be kind, curious, and honest.
When we fall short of our ideals, we think that beating ourselves up is the fastest way to improvement. But itâs not.
Criticism and crash dieting may work in the short term, but can damage our mental and physical health in the long term.
Because overeating is already a painful experience, as you consider how these behaviors show up in your life and how you might address them, please be:
Kind: Be friendly and self-compassionate; work with yourself instead of against yourself.
Curious: Explore your habits with openness and interest. Be like a scientist looking at data rather than a criminal investigator looking to blame and punish.
Honest: Look at your reality. How are you behaving day-to-day around food? The more accurate you are at perceiving yourself, the better you can support yourself to change.
With this attitude of support and non-judgment, youâre more likely to move forward.
2. Use the âtraffic lightâ system.
Precision Nutrition has a great tool for creating awareness around food that I use all the time with my clients. Itâs called the âtraffic lightâ system.
You see, we all have red light foods, yellow light foods, and green light foods.
Red means stop.
Red foods are a âno-go.â Either because they donât help you achieve your goals, you have trouble eating them in reasonable amounts, or they plain old make you feel gross.
Often, red light foods are processed foods like chips, candy, ice cream, and pastries. Red foods can also be foods that youâre allergic / intolerant to.
Yellow means proceed with caution.
Yellow light foods are sometimes OK, sometimes not. Maybe you can eat a little bit without feeling ill, or you can eat them sanely at a restaurant with others but not at home alone, or you can have them as an occasional treat.
Yellow light foods might include things like bread, crackers, pasta, flavored yogurt, granola bars, or seasoned nuts. Theyâre not the worst choices, but theyâre not the most nutritious either.
Green means go.
Green foods are a âgo.â You like eating them because theyâre nutritious and make your body and mind feel good. You can eat them normally, slowly, and in reasonable amounts.
Green foods are usually whole foods like fruits and vegetables, lean animal proteins, beans and legumes, raw nuts and seeds, and whole grains.
Create your own red, yellow, and green light food lists.
Everyoneâs list will be different! You might leave ice cream in the freezer untouched for months, whereas another person might need a restraining order from that rocky road caramel swirl.
Once you have your list, stock your kitchen with as many green light foods as possible. Choose the yellow foods you allow in your house wisely. And red foods are to be limited or eliminated entirely.
At the very least, consider reducing the variety of red light or treat foods.
Take some pressure off your willpower and surround yourself with foods that support your goals.
3. Put quality above quantity.
Itâs tempting to buy that jumbo bag of chips because itâs such a good deal.
But remember: Real value isnât about price or quantity so much as it is about quality.
Quality foods are nutrient-dense and minimally-processed. They are foods that you like, and make sense for your schedule and budget. Â
Quality foods may take a little more preparation and be a little more expensive up-front, but in the long run, theyâre the real deal, and have a lower âhealth taxâ to pay later in life.
4. Focus on whole foods.
Whole foods will make it easier to regulate food intake and will also improve nutrition.
We can almost feel âhighâ when we eat processed foods. Whole foods, on the other hand, are more subtle in flavor and require a bit more effort to chew and digest. Instead of feeling high, whole foods just make us feel nourished and content.
Whole foods are generally more perishable than processed foods, so this will require some more planning and preparation. So schedule some extra time in the kitchen â even ten minutes a day counts!
In ten minutes, you can cut up some veggies, boil some eggs, cook some oatmeal, or marinate some chicken breasts to make the following day go smoother.
While this might sound like more work, itâs rewarding. A closer relationship with food often means more respect and care for it too.
5. Find feel-good habits that support your goals.
Make a list of activities that you feel good doing. You might find that you like certain activities better than others depending on your feelings, the time of day, or your environment.
When you feel triggered to eat when youâre not physically hungry, choose an activity from your list.
This could be some gentle physical activity, fresh air, social interaction, playing a game, or a self-care ritual like painting your nails or getting a scalp massage.
The point is simply to disrupt the cycle of trigger > eat > reward, and replace eating with an activity that supports your goals.
6. Slow down.
If nothing else works, and the idea of taking away treat foods totally freaks you out, just do this:
Slow down.
Allow yourself to eat whatever you want, just eat slowly and mindfully.
Slowing down allows us to savor our food, making us satisfied with less. It also lets physical sensations of fullness to catch up, so we know when weâve had enough.
Bingeing can feel stressful and out of control â by slowing down, we help ourselves calm down and take back some of the control.
7. If you feel like youâre in over your head, ask for help.
Sometimes we need support.
If overeating is especially frequent or extreme, or if you have health problems related to overeating that you donât know how to manage, seek the help of a coach, nutritionist, dietician, or counselor who specializes in disordered eating behaviors.
Thereâs no shame in receiving support. The best coaches and practitioners often have their own support team too.
Want help becoming the healthiest, fittest, strongest version of you?
Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.
Thatâs why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health⊠no matter what challenges theyâre dealing with.
Itâs also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.
Interested in Precision Nutrition Coaching? Join the presale list; youâll save up to 54% and secure a spot 24 hours early.
Weâll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 18th, 2018.
If youâre interested in coaching and want to find out more, Iâd encourage you to join our presale list below. Being on the list gives you two special advantages.
Youâll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and youâll save up to 54% off the general public price, which is the lowest price weâve ever offered.
Youâre more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list youâll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If youâre ready to change your body, and your life, with help from the worldâs best coaches, this is your chance.
[Note: If your health and fitness are already sorted out, but youâre interested in helping others, check out our Precision Nutrition Level 1 Certification program].
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References
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Avena, N.M, Gold, M.S. (2011). Variety and hyperpalatability: are they promoting addictive overeating? The American Journal of Clinical Nutrition, 94(2), 367-368. doi: 10.3945/ajcn.111.020164.
Drewnowski, A., Shrager, E., Lipsky, C., Stellar, E., Greenwood, M.R. (1989). Sugar and fat: Sensory and hedonic evaluation of liquid and solid foods. Physiology & Behavior, 45 (1), 177-183. doi: 10.1016/0031-9384(89)90182-0.
Kessler, David A. Your food is fooling you: How your brain is hijacked by sugar, fat, and salt. Roaring Book Press, 2012.
Mozaffarian D, Katan MB, Ascherio A, Stampfer MJ, Willett WC (2006). Trans Fatty Acids and Cardiovascular Disease. New England Journal of Medicine. 354 (15): 1601â1613. doi:10.1056/NEJMra054035.
Provencher, V., Polivy, J., Herman, C.P. (2009). Perceived healthiness of food. If itâs healthy, you can eat more! Appetite, 52(2), 340-344. doi: 10.1016/j.appet.2008.11.005.
Rolls, B.J., Drewnowski, A., Ledikwe, J.H. (2005). Changing the energy density of the diet as a strategy for weight management. Journal of the Academy of Nutrition and Dietetics, 105(5S), 98-103. doi: 10.1016/j.jada.2005.02.033.
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Manufactured deliciousness: Why you canât stop overeating (plus 3 strategies to get control).
You know the feeling: One salty crunch turns into 100, and suddenly youâre licking the cheese dust and wondering: Whatâs wrong with me?Â
Actually, itâs normal to feel like you canât stop overeating certain things. Todayâs hyperpalatable food is creating a modern-day food crisis â one thatâs leaving us feeling sick, out of control, and constantly craving more.
Hereâs how it works, plus 3 ways to overcome it.
++++
Itâs happened to us all.
After a frenzy of lustful grabbing and furious crunching, we find ourselves at the bottom of a jumbo bag of chips.
âHow did that happen?â we ask fuzzily.
âWhatâs wrong with me? Why canât I stop?â
But, before going into full-fledged self-loathing mode, consider this.
Processed foods are scientifically engineered to be irresistible and easy to gobble up in large quantities. If you canât stop, the chips are doing their job.
(In fact, someone at Frito-Lay probably got a promotion for that recipe.)
Thatâs why, in this article, weâll explain exactly how junk food is designed to make us respond with compulsive, manic, gotta-have-more snack sessions.
Even better, weâll arm you with three useful strategies for examining your relationship with processed food and taking control of overeating.
Because, if you feel out of control around certain foods, youâre not crazy.
Even healthy eaters feel out of control around food sometimes. Even if we value nutrition and want to take care of ourselves, some foods can make us feel⊠kinda possessed.
Know what I mean?
You show up to a potluck with quinoa salad goals and find yourself inhaling a plate of chips, cookies, and some chocolate-peanut-butter-marshmallow thing that some devil, um friend, made.
You reach into the freezer to have one spoonful of ice cream and suddenly youâre mining the caramel swirl, then the nut clusters, then the brownie chunks, and then⊠your spoon scrapes the bottom.
You just want a bite of your friendâs french fry, but you find yourself elbowing her out of the way so you can steal all the fries, plus the burger too.
Even with the best intentions, the pull of certain foods is so strong that it can leave us feeling powerless.
If youâve felt this, youâre not alone (and youâre not broken).
Certain foods are actually designed to make us overeat.
If youâre overeating, itâs not because thereâs something wrong with you or your willpower.
Hereâs the truth: Thereâs a whole industry dedicated to creating food thatâs hyperpalatable â food thatâs so tasty itâs nearly irresistible.
Your body and brain are responding exactly as theyâre supposed to. Itâs supposed to feel almost unnatural to stop eating these foods!
But weâre not talking about food like celery sticks, whole brown rice, or baked salmon filets.
(How often do you hear yourself say, âI ate sooo much steamed asparagus! I just couldnât stop myself!â Thatâs right. Youâve never heard yourself say that.)
Weâre talking about processed foods.
Processed foods are foods that have been modified from their original, whole-food form in order to change their flavor, texture, or shelf-life. Often, theyâre altered so that they hit as many pleasure centers as possible â from our brains to our mouths to our bellies.
Processed foods are highly cravable, immediately gratifying, fun to eat, and easy to over-consume quickly (and often cheaply).
Processed foods will also look and feel different from their whole food counterparts, depending on the degree that theyâre processed.
Letâs take corn as an example.
Boiled and eaten off the cob itâs pale yellow, kinda fibrous, but chewy and delicious.
Corn thatâs a bit processed â ground into a meal and shaped into a flat disk â turns into a soft corn tortilla. A tortilla has a nice corny flavor and a soft, pliable texture that makes it easy to eat and digest.
But what if you ultra-process that corn? You remove all the fiber, isolate the starch, and then use that starch to make little ring-shaped chips, which are fried and dusted with sweet and salty barbecue powder. Theyâre freaking delicious.
That corn on the cob is yummy. But those corn-derived ring chips? Theyâre⊠well theyâre gone because someone ate them all.
Letâs take an even deeper look
The food industry has a variety of processing methods and ingredient additives they use to make food extra tasty and easy to consumeâŠ. and over-consume.
Here are a few examples:
Extrusion
Grains are processed into a slurry and pass through a machine called an extruder. With the help of high heat and pressure, whole, raw grains get transformed into airy, crispy, easy-to-digest shapes like cereals, crackers, and other crunchy foods with uniform shapes.
In addition to changing texture and digestibility, the extrusion process also destroys certain nutrients and enzymes, denatures proteins, and changes the starch composition of a grain. This lowers the nutrition and increases the glycemic index of the product.
Emulsifiers
Used to improve the âmouth feelâ of a product, emulsifiers smooth out and thicken texture, creating a rich, luxurious feel. Although there are natural emulsifiers, like egg yolk, the food industry often uses chemical emulsifiers like Polysorbate-80, sodium phosphate, and carboxymethylcellulose.
Emulsifiers are often found in creamy treats like ice cream products and processed dairy foods like flavored yogurts or neon orange cheese spreads.
Flavor enhancers
Flavor additives like artificial flavoring agents or monosodium glutamate (MSG) allow food manufacturers to amplify taste without adding whole-food ingredients like fruits, vegetables, or spices. This is useful because artificial flavoring agents are cheap and wonât change a productâs texture.
Coloring agents
Color strongly affects how appealing we perceive a food to be. No one wants to eat gray crackers; add a toasty golden hue and suddenly that cracker is a lot more appealing. Coloring agents, like Yellow #5 (tartrazine) and Red #40 (allura red), Â are added purely for the look of food â they donât add nutrition.
Recently, many large food corporations have been switching to natural foods dyes, like beet powder or turmeric, to color their food products after some correlations emerged linking artificial coloring agents to behavioral problems in children.
Oil hydrogenation
Natural fats eventually go rancid, changing their flavor and texture. In order to render fats more stable, hydrogen atoms are added to fats (usually vegetable oils) so they are less vulnerable to oxidation.
Food manufacturers use hydrogenated oils because it means their products can stay on the shelves for longer without changing flavor or texture. However, the consumption of hydrogenated fats, or trans fats, has been linked to increased rates of heart disease.
How processed foods trick us into eating more than we meant to.
There are four sneaky ways processed food can make you overeat. Often, weâre not even aware of how much these factors affect us.
Thatâs why, awareness = power.
1. Marketing convinces us that processed foods are âhealthyâ.
Processed foods come in packages with bright colors, cartoon characters, celebrity endorsements, and powerful words that triggers all kinds of positive associations.
Take, for example, âhealth haloâ foods.
âHealth haloâ foods are processed foods that contain health buzzwords like organic, vegan, and gluten-free on their label to create an illusion, or halo, of health around them.
Companies come out with organic versions of their boxed macaroni and cheese, gluten-free versions of their glazed pastries, and vegan versions of their icing-filled cookies.
Youâll see chips âprepared with avocado oil,â sugary cereal âmade with flaxseeds,â or creamy chip dip with âreal spinach.â
The nutrient content of those foods isnât particularly impressive, but the addition of nutrition buzzwords and trendy ingredients make us perceive them as healthier.
Marketers also choose words that relate more broadly to self-care.
Ever notice how many processed food slogans sound like this?
âHave a break.â
âTake some time for yourself.â
âYou deserve it.â
Words like âbreakâ and âdeserveâ distract us from our physical sensations and tap into our feelings â a place where we just want to be understood, supported, soothed, and perhaps just escape for a moment.
Health buzzwords and emotional appeals can make us perceive a food as âgood for meâ; it seems like a wise and caring choice to put them in our shopping carts, then in our mouths.
And if a food is âhealthyâ or âwe deserve it,â we donât feel so bad eating as much as we want.
2. Big portions make us think weâre getting a âgood dealâ.
People get mixed up about food and value.
Weâre taught to save money and not waste food.
Weâre taught to buy more for less.
Given the choice between a small juice for two dollars, and a pop with endless refills for the same price, the pop seems like better value.
What we donât calculate into this equation is something I like to call the âhealth tax.â
The âhealth taxâ is the toll you pay for eating low-nutrient, highly processed foods. If you eat them consistently over time, eventually youâll pay the price with your health.
When companies use cheap, poor quality ingredients, they can sell bigger quantities without raising the price.
But whatâs the deal?
Sure, youâll save a buck in the short term, but youâll pay the health tax â through poor health â in the long term.
3. Variety makes us hungrier.
Choice excites us.
Think of a self-serve frozen yogurt topping bar:
âOoh! Sprinkles! And beer nuts! Oh, and they have those mini peanut butter cups! And granola clusters! Wait, are those crushed cookies?? And cheesecake chunks??! YES! Now on to the drizzlesâŠâ
Before you know it, thereâs a leaning tower of frozen dessert in front of you.
Or think of those âparty mixesâ â pretzels and corn chips and cheesy puffs and barbeque rings â all in one bag! The fun never ends because thereâs a variety of flavors and textures to amuse you forever!
When we have lots of variety, we have lots of appetite.
Itâs hard to overeat tons of one thing, with one flavor, like apples.
How many apples can you eat before, frankly, you get bored?
Reduce the variety and you also reduce distraction from your bodyâs built-in self-regulating signals. When weâre not so giddy with choice and stimuli, weâre more likely to slow down, eat mindfully, and eat less.
4. Multiple flavors at once are irresistible.
If thereâs a party in your mouth, you can guarantee that at least two out of three of the following guests will be there:
Sugar
Fat
Salt
These three flavors â the sweetness of sugar, the luxurious mouthfeel of fat, and the sharp savory of salt â are favorites among those of us with mouths.
I never hear my clients say that they love eating spoonfuls of sugar or salt, or that they want to chug a bottle of oil.
However, when you combine these flavors, they become ultra delicious and hard-to-resist. This is called stimuli stacking â combining two or more flavors to create a hyperpalatable food.
For example:
The satisfying combination of fat and salt, found in chips, fries, nachos, cheesy things, etc.
The comforting combination of fat and sugar, found in baked goods, fudge, ice cream, cookies, chocolate, etc.
The irresistible combination of all three â heaven forbid you stumble on a combo of fat, salt, and sugar â a salted chocolate brownie, or caramel corn with candied nuts, or fries with ketchup!
Food manufacturers know: When it comes to encouraging people to overeat, two flavors are better than one.
In fact, when I spoke to an industry insider, a food scientist at a prominent processed food manufacturer, she revealed the specific âstimuli stackingâ formula that the food industry uses to create hyperpalatable food.
They call it âThe Big 5.â
Foods that fulfill âThe Big 5â are:
Calorie dense, usually high in sugar and/or fat.
Intensely flavored â the food must deliver strong flavor hits.
Immediately delicious, with a love-at-first taste experience.
Easy to eat â no effortful chewing needed!
âMeltedâ down easily â the food almost dissolves in your mouth, thus easy to eat quickly and overconsume.
When these five factors exist in one food, you get a product thatâs practically irresistible.
In fact, foods developed by this company have to hit the big 5, or theyâre not allowed to go to market.
When processed food manufacturers evaluate a prospective food product, the âirresistibilityâ (the extent to which a person canât stop eating a food) is more important even than taste!
Just think about the ease of eating whole foods versus processed foods:
Whole foods require about 25 chews per mouthful, which means that you have to slow down. When you slow down, your satiety signals keep pace with your eating and have a chance to tell you when youâve had enough. Which is probably why youâve never overeaten Brussel sprouts (also because, farting).
Processed food manufacturers, on the other hand, aim for food products to be broken down in 10 chews or less per mouthful. That means the intense, flavorful, crazy-delicious experience is over quickly, and youâre left wanting more â ASAP.
Restaurants use these âease of eatingâ tactics, too.
A major national chain uses this sci-fi-esque trick:
To make their signature chicken dish, each chicken breast is injected with a highly flavored sauce through hundreds of tiny needles. This results in a jacked-up chicken breast with intense flavor hits, but also tenderizes the chicken so it requires less chewing.
In other words, thereâs a reason that restaurant chicken often goes down easier and just tastes better than the simple grilled chicken breast you make in your kitchen. Unless you have hundreds of tiny sauce-needles (weird), that chicken is hard to recreate at home.
This is why I rarely talk about willpower when my clients come to me struggling with overeating. If youâre relying on willpower to resist these foods, youâre fighting an uphill battle.
The solution isnât more willpower. The solution is educating yourself about these foods, examining your own relationship with food, and employing strategies that put you in control.
Letâs take an even deeper look
Our love of certain flavors has very primitive roots.
So does our desire to load up on calories.
Once upon a time, food was not so abundant. Not only was food challenging to obtain â through effortful scavenging and hunting â but it was also not reliably safe.
That leaf over there? Yeah, that could be poison.
Those berries? They might give you the runs or make your throat close up.
Therefore, our ancient ancestors evolved some survival instincts along the way.
For example, sweet foods tend not to be poisonous. Therefore, we stored a preference for sweet, starchy foods in our brains to keep us safe.
Babies and children are particularly attracted to sweet foods, probably because their immature immune systems are less likely to recover from eating a poisonous plant, and their immature brains canât tell the difference between dangerous bitter green (like hemlock) and safe bitter green (like kale).
Therefore, kidsâ attraction to sweet (read: safe) foods is a built-in mechanism to prevent death by poisoning.
Fat is also a preferred nutrient, as itâs high-calorie and would be a jackpot for our often-threatened-by-starvation ancestors.
While most foods our ancestors ate would have been fibrous and low-calorie (roots, greens, lean meats), fat would have been a highly prized treat.
Imagine, as a primitive hunter-gatherer, stumbling on a macadamia nut tree. The yield from that tree might provide enough calories to feed your tribe for days!
As a result, we stored another preference in our brains: fatty, calorie-dense foods = yum / stock up!
Today, of course, we donât have to run and dig and hike for nine hours to get our food. Instead, we can just roll up to the drive-thru window and order a combination of flavors weâre primed to love â maybe in the form of a milkshake and a cheeseburger â and enjoy it while sitting in our car.
Evolutionâs gifts now work against us.
So, now you see why processed foods are so hard to control yourself around.
But what can actually you do about it?
Up next, some practical strategies to put you (or your clients) in the driverâs seat.
3 strategies to find your way back to a peaceful relationship with food.
Itâs one thing to know in theory why certain foods are so easy to over-consume, but itâs even more valuable to discover for yourself how food processing, certain ingredient combinations, marketing, and even easy accessibility affect you and your food choices.
So, itâs time to get a little nerdy, try some experiments, and learn some strategies that will help you improve your relationship with food, get healthier, and just feel more sane.
1. Get curious about the foods you eat.
Weâve established that processed foods are designed to be easy to eat.
For a food to be âeasy to eatâ, it has to be:
broken down easily (less chewing), and
low volume (doesnât take up much physical space).
So:
Less chewing + Low volume = More eating
Chewing takes time. The more we have to chew something, the longer it takes us to eat, giving our fullness signals a chance to catch up.
That feeling of âfullnessâ matters a lot too.
When you eat, your stomach expands. Itâs partly through that sensation of pressure that your body knows youâve had enough. Processed foods deliver a lot of calories without taking up much space, meaning you can eat a lot before you realize youâve overdone it.
Experiment #1: Observe as you chew.
Yup, thatâs right. I want you to count your chews.
Note: Donât do this forever. Iâm not trying to turn you into the weirdo who no one wants to sit next to at the lunch table. Â Just try it as an experiment to get some data about how you eat different foods.
First, eat a whole food â a vegetable, fruit, whole grain, lean protein, whatever â and count how many chews you take per mouthful. How long does it take to eat an entire portion of that food? How satiated do you feel afterward? Do you want to eat more?
Then, next time you eat something processed, count how many chews you take per mouthful. How long does it take to eat that serving of pasta, chips, or cookies? How satiated do you feel afterward? Do you want to eat more?
Make some comparisons and notice the differences. Contrast how long eating each of these foods takes you, how satiated you feel after eating each of them, and how much you want to keep eating.
How will you use that information to make food choices moving forward?
2. Notice the messages youâre getting about food.
Food manufacturers use creative marketing strategies to imply processed foods are healthy. And even if you know theyâre not, they have other ways of getting you to buy them.
Hereâs an example:
Ever notice that the produce section is the first area you pass through in grocery stores?
Grocery stores have found that if they put the produce section first, youâre more likely to purchase processed foods. This is probably because if youâve already got your cart loaded with spinach, broccoli, and apples, perhaps youâll feel better about picking up some ice cream, cookies, and crackers, before heading to the checkout line.
Let that sink in: The supermarkets we all shop in several times a month are designed to make you feel better about buying foods that could negatively impact your health goals.
The good news? Simply being aware of this trick can help you bypass it.
Experiment #2: Evaluate your pantry.
In this experiment, youâll examine the foods you have in your home and the messages youâve been given about them.
Note: Keep in mind that this is a mindful awareness activity. Youâre not doing this to judge yourself or feel shame about the food choices youâve made.
Look at your pantry with curious (and more informed) eyes.
Step 1: Look for âhealth haloâ foods. Do you have any? If so, why did you choose them? Was it the language used to describe it? Was it the packaging? A trendy âsuperfoodâ ingredient? Is it organic, gluten-free, sugar-free, Paleo, or something else?
Step 2: Read the nutritional information. Once youâve identified the âhealth haloâ foods, take a closer look. Is your âhealthyâ organic dark chocolate peanut butter cup all that nutritionally different from that mass-market peanut butter cup? Chances are, itâs just different packaging.
Step 3: Count how many varieties of junk foods you have. If you love ice cream â how many flavors do you have? If you peek into your cupboards, are there cookies, popcorn, candy, or chips? Without judgment, count the total junk food variety currently in your home. Generally, the more options you have, the easier it is to overeat.
The takeaway?
Youâll be more aware of the particular types of marketing youâre susceptible to, which you can use to make more informed food choices.
Youâll also have a better idea of which treat foods you prefer, and by reducing the variety of them in your home, youâll cut down on opportunities to overeat.
3. Look for patterns.
We often use food for reasons other than physical nourishment.
For example, if we feel sad, we might reach for a cookie to comfort ourselves. Temporarily, we feel better.
The next time we feel sad, we remember the temporary relief that cookie brought us. So we repeat the ritual. If we continue to repeat this cycle, we may find our arm reaching for the cookie jar every time we feel blue. Weâre not even thinking about it at this point; itâs just habit.
Habits are powerful, for better or for worse. They can work for us or against us.
Luckily, we have control over this.
All it takes is a little time and an understanding of how habits get formed.
All animals learn habits in the following way:
This leads us to our next experimentâŠ
Experiment #3: Put the science of habits to work.
If you want to break the habit of overeating, you can use this trigger, behavior, and reward loop to your advantage. Hereâs how.
Step 1: identify your triggers.
A trigger can be a:
Feeling. We might eat more when weâre stressed, lonely, or bored. Food fills the void.
Time of day. We always have a cookie at 11am, or a soda at 3pm. Itâs just part of our routine.
Social setting. Hey, everyone else is having beer and chicken wings, so might as well join the happy hour!
Place. For some reason, a dark movie theater or our parentsâ kitchen might make us want to munch.
Thought pattern. Thinking âI deserve thisâ or âLife is too hard to chew kaleâ might steer us toward the drive-thru window.
When you find yourself eating when youâre not physically hungry, increase your awareness of your triggers by asking yourself:
What am I feeling?
What time is it?
Who am I with?
Where am I?
What thoughts am I having?
Keep a journal and look for patterns.
And remember: Overeating is generally problematic when itâs chronic â those pants are feeling pretty tight after most meals â or when episodes of overeating are particularly intense, like during a binge. So donât get too worried with isolated episodes of overeating. To differentiate overeating from binge eating, keep in mind that binge eating feels disassociated, out of control, hard to stop, and usually comes with feelings of shame and guilt.
If, in observing your eating patterns, you discover that you may be dealing with compulsive bingeing behavior, then recruiting a doctor, therapist, or other qualified practitioner to help you navigate your feelings around food is likely the best course of action.
Step 2: Find a new behavior in response to your trigger(s).
Once youâve identified your triggers, try associating new behaviors with them. These should support your health goals and feel good. If the new behaviors arenât rewarding, they wonât be repeated, so they wonât be learned as habits.
In order to find the ârightâ new behavior, itâs helpful to know that when we eat, weâre trying to meet a âneed.â
So when you brainstorm new behaviors, find something that meets that need â be it time in nature, some human connection, a physical release, or just a break from your thoughts.
For example, I had a client whose trigger was talking to her ex-husband. She felt angry when she interacted with him, and some furious crunching on chips temporarily made her feel better.
She eventually replaced the crunching with a punching bag session or by stomping up and down the stairs. Both activities were effective at relieving tension, but unlike the chips, they supported her goals.
Step 3: Practice.
Every time a trigger pops up that compels you to eat, replace eating with a healthy feel-good behavior.
Repeat this loop until the new behavior becomes a habit thatâs just as automatic as reaching for the jar of peanut butter used to be.
Letâs take an even deeper look
Not all âfeel-goodâ habits are created equal, in terms of their physiological effect on the stress response.
According to the American Psychological Association, the most effective stress relievers are:
exercising / playing sports,
reading,
listening to music,
praying / attending a religious service,
spending time with friends / family,
getting a massage,
walking outside,
meditation,
yoga, and
engaging in a creative hobby.
The least effective stress relievers are: gambling, shopping, smoking, eating, drinking, playing video games, surfing the internet, and watching TV / movies for more than two hours.
Although we may use the second list as âstress-relieversâ â because they feel so good in the short term â they donât actually reduce stress effectively.
This is because these habits rely on dopamine to give us a âhitâ of pleasure. Dopamine feels rewarding immediately, but because itâs an excitatory neurotransmitter, it actually stimulates adrenaline and initiates the stress response.
In contrast, the first list of habits boost neurotransmitters like serotonin, GABA, and oxytocin, which calm down the stress response and induce a feeling of wellbeing.
Although these activities arenât initially as âexcitingâ as the second list, theyâre ultimately more rewarding and more effective at relieving stress long-term.
Itâs not just about the food
As a dietician, I know how important nutrition is. So it might surprise you to hear me say the following:
Itâs not all about the food.
Structure your diet around colorful, nutrient-dense whole foods, but also remember that a healthy life is not about calorie math or obsessing over everything you put in your mouth.
A healthy life is about giving time and attention to our whole selves.
Eating happens in context.
Pay attention to your mindset, your relationships, your work, and your environment.
When weâre well-nourished in other areas of our life, weâre less likely to use food as a cure-all when we struggle.
So if thereâs one more piece of nutrition advice I have, itâs this:
Be good to yourself.
Not just at the table, but in all areas of life.
What to do next
1. Be kind, curious, and honest.
When we fall short of our ideals, we think that beating ourselves up is the fastest way to improvement. But itâs not.
Criticism and crash dieting may work in the short term, but can damage our mental and physical health in the long term.
Because overeating is already a painful experience, as you consider how these behaviors show up in your life and how you might address them, please be:
Kind: Be friendly and self-compassionate; work with yourself instead of against yourself.
Curious: Explore your habits with openness and interest. Be like a scientist looking at data rather than a criminal investigator looking to blame and punish.
Honest: Look at your reality. How are you behaving day-to-day around food? The more accurate you are at perceiving yourself, the better you can support yourself to change.
With this attitude of support and non-judgment, youâre more likely to move forward.
2. Use the âtraffic lightâ system.
Precision Nutrition has a great tool for creating awareness around food that I use all the time with my clients. Itâs called the âtraffic lightâ system.
You see, we all have red light foods, yellow light foods, and green light foods.
Red means stop.
Red foods are a âno-go.â Either because they donât help you achieve your goals, you have trouble eating them in reasonable amounts, or they plain old make you feel gross.
Often, red light foods are processed foods like chips, candy, ice cream, and pastries. Red foods can also be foods that youâre allergic / intolerant to.
Yellow means proceed with caution.
Yellow light foods are sometimes OK, sometimes not. Maybe you can eat a little bit without feeling ill, or you can eat them sanely at a restaurant with others but not at home alone, or you can have them as an occasional treat.
Yellow light foods might include things like bread, crackers, pasta, flavored yogurt, granola bars, or seasoned nuts. Theyâre not the worst choices, but theyâre not the most nutritious either.
Green means go.
Green foods are a âgo.â You like eating them because theyâre nutritious and make your body and mind feel good. You can eat them normally, slowly, and in reasonable amounts.
Green foods are usually whole foods like fruits and vegetables, lean animal proteins, beans and legumes, raw nuts and seeds, and whole grains.
Create your own red, yellow, and green light food lists.
Everyoneâs list will be different! You might leave ice cream in the freezer untouched for months, whereas another person might need a restraining order from that rocky road caramel swirl.
Once you have your list, stock your kitchen with as many green light foods as possible. Choose the yellow foods you allow in your house wisely. And red foods are to be limited or eliminated entirely.
At the very least, consider reducing the variety of red light or treat foods.
Take some pressure off your willpower and surround yourself with foods that support your goals.
3. Put quality above quantity.
Itâs tempting to buy that jumbo bag of chips because itâs such a good deal.
But remember: Real value isnât about price or quantity so much as it is about quality.
Quality foods are nutrient-dense and minimally-processed. They are foods that you like, and make sense for your schedule and budget. Â
Quality foods may take a little more preparation and be a little more expensive up-front, but in the long run, theyâre the real deal, and have a lower âhealth taxâ to pay later in life.
4. Focus on whole foods.
Whole foods will make it easier to regulate food intake and will also improve nutrition.
We can almost feel âhighâ when we eat processed foods. Whole foods, on the other hand, are more subtle in flavor and require a bit more effort to chew and digest. Instead of feeling high, whole foods just make us feel nourished and content.
Whole foods are generally more perishable than processed foods, so this will require some more planning and preparation. So schedule some extra time in the kitchen â even ten minutes a day counts!
In ten minutes, you can cut up some veggies, boil some eggs, cook some oatmeal, or marinate some chicken breasts to make the following day go smoother.
While this might sound like more work, itâs rewarding. A closer relationship with food often means more respect and care for it too.
5. Find feel-good habits that support your goals.
Make a list of activities that you feel good doing. You might find that you like certain activities better than others depending on your feelings, the time of day, or your environment.
When you feel triggered to eat when youâre not physically hungry, choose an activity from your list.
This could be some gentle physical activity, fresh air, social interaction, playing a game, or a self-care ritual like painting your nails or getting a scalp massage.
The point is simply to disrupt the cycle of trigger > eat > reward, and replace eating with an activity that supports your goals.
6. Slow down.
If nothing else works, and the idea of taking away treat foods totally freaks you out, just do this:
Slow down.
Allow yourself to eat whatever you want, just eat slowly and mindfully.
Slowing down allows us to savor our food, making us satisfied with less. It also lets physical sensations of fullness to catch up, so we know when weâve had enough.
Bingeing can feel stressful and out of control â by slowing down, we help ourselves calm down and take back some of the control.
7. If you feel like youâre in over your head, ask for help.
Sometimes we need support.
If overeating is especially frequent or extreme, or if you have health problems related to overeating that you donât know how to manage, seek the help of a coach, nutritionist, dietician, or counselor who specializes in disordered eating behaviors.
Thereâs no shame in receiving support. The best coaches and practitioners often have their own support team too.
Want help becoming the healthiest, fittest, strongest version of you?
Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.
Thatâs why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health⊠no matter what challenges theyâre dealing with.
Itâs also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.
Interested in Precision Nutrition Coaching? Join the presale list; youâll save up to 54% and secure a spot 24 hours early.
Weâll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 18th, 2018.
If youâre interested in coaching and want to find out more, Iâd encourage you to join our presale list below. Being on the list gives you two special advantages.
Youâll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and youâll save up to 54% off the general public price, which is the lowest price weâve ever offered.
Youâre more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list youâll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If youâre ready to change your body, and your life, with help from the worldâs best coaches, this is your chance.
[Note: If your health and fitness are already sorted out, but youâre interested in helping others, check out our Precision Nutrition Level 1 Certification program].
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References
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Avena, N.M, Gold, M.S. (2011). Variety and hyperpalatability: are they promoting addictive overeating? The American Journal of Clinical Nutrition, 94(2), 367-368. doi: 10.3945/ajcn.111.020164.
Drewnowski, A., Shrager, E., Lipsky, C., Stellar, E., Greenwood, M.R. (1989). Sugar and fat: Sensory and hedonic evaluation of liquid and solid foods. Physiology & Behavior, 45 (1), 177-183. doi: 10.1016/0031-9384(89)90182-0.
Kessler, David A. Your food is fooling you: How your brain is hijacked by sugar, fat, and salt. Roaring Book Press, 2012.
Mozaffarian D, Katan MB, Ascherio A, Stampfer MJ, Willett WC (2006). Trans Fatty Acids and Cardiovascular Disease. New England Journal of Medicine. 354 (15): 1601â1613. doi:10.1056/NEJMra054035.
Provencher, V., Polivy, J., Herman, C.P. (2009). Perceived healthiness of food. If itâs healthy, you can eat more! Appetite, 52(2), 340-344. doi: 10.1016/j.appet.2008.11.005.
Rolls, B.J., Drewnowski, A., Ledikwe, J.H. (2005). Changing the energy density of the diet as a strategy for weight management. Journal of the Academy of Nutrition and Dietetics, 105(5S), 98-103. doi: 10.1016/j.jada.2005.02.033.
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Manufactured deliciousness: Why you canât stop overeating (plus 3 strategies to get control).
You know the feeling: One salty crunch turns into 100, and suddenly youâre licking the cheese dust and wondering: Whatâs wrong with me?Â
Actually, itâs normal to feel like you canât stop overeating certain things. Todayâs hyperpalatable food is creating a modern-day food crisis â one thatâs leaving us feeling sick, out of control, and constantly craving more.
Hereâs how it works, plus 3 ways to overcome it.
++++
Itâs happened to us all.
After a frenzy of lustful grabbing and furious crunching, we find ourselves at the bottom of a jumbo bag of chips.
âHow did that happen?â we ask fuzzily.
âWhatâs wrong with me? Why canât I stop?â
But, before going into full-fledged self-loathing mode, consider this.
Processed foods are scientifically engineered to be irresistible and easy to gobble up in large quantities. If you canât stop, the chips are doing their job.
(In fact, someone at Frito-Lay probably got a promotion for that recipe.)
Thatâs why, in this article, weâll explain exactly how junk food is designed to make us respond with compulsive, manic, gotta-have-more snack sessions.
Even better, weâll arm you with three useful strategies for examining your relationship with processed food and taking control of overeating.
Because, if you feel out of control around certain foods, youâre not crazy.
Even healthy eaters feel out of control around food sometimes. Even if we value nutrition and want to take care of ourselves, some foods can make us feel⊠kinda possessed.
Know what I mean?
You show up to a potluck with quinoa salad goals and find yourself inhaling a plate of chips, cookies, and some chocolate-peanut-butter-marshmallow thing that some devil, um friend, made.
You reach into the freezer to have one spoonful of ice cream and suddenly youâre mining the caramel swirl, then the nut clusters, then the brownie chunks, and then⊠your spoon scrapes the bottom.
You just want a bite of your friendâs french fry, but you find yourself elbowing her out of the way so you can steal all the fries, plus the burger too.
Even with the best intentions, the pull of certain foods is so strong that it can leave us feeling powerless.
If youâve felt this, youâre not alone (and youâre not broken).
Certain foods are actually designed to make us overeat.
If youâre overeating, itâs not because thereâs something wrong with you or your willpower.
Hereâs the truth: Thereâs a whole industry dedicated to creating food thatâs hyperpalatable â food thatâs so tasty itâs nearly irresistible.
Your body and brain are responding exactly as theyâre supposed to. Itâs supposed to feel almost unnatural to stop eating these foods!
But weâre not talking about food like celery sticks, whole brown rice, or baked salmon filets.
(How often do you hear yourself say, âI ate sooo much steamed asparagus! I just couldnât stop myself!â Thatâs right. Youâve never heard yourself say that.)
Weâre talking about processed foods.
Processed foods are foods that have been modified from their original, whole-food form in order to change their flavor, texture, or shelf-life. Often, theyâre altered so that they hit as many pleasure centers as possible â from our brains to our mouths to our bellies.
Processed foods are highly cravable, immediately gratifying, fun to eat, and easy to over-consume quickly (and often cheaply).
Processed foods will also look and feel different from their whole food counterparts, depending on the degree that theyâre processed.
Letâs take corn as an example.
Boiled and eaten off the cob itâs pale yellow, kinda fibrous, but chewy and delicious.
Corn thatâs a bit processed â ground into a meal and shaped into a flat disk â turns into a soft corn tortilla. A tortilla has a nice corny flavor and a soft, pliable texture that makes it easy to eat and digest.
But what if you ultra-process that corn? You remove all the fiber, isolate the starch, and then use that starch to make little ring-shaped chips, which are fried and dusted with sweet and salty barbecue powder. Theyâre freaking delicious.
That corn on the cob is yummy. But those corn-derived ring chips? Theyâre⊠well theyâre gone because someone ate them all.
Letâs take an even deeper look
The food industry has a variety of processing methods and ingredient additives they use to make food extra tasty and easy to consumeâŠ. and over-consume.
Here are a few examples:
Extrusion
Grains are processed into a slurry and pass through a machine called an extruder. With the help of high heat and pressure, whole, raw grains get transformed into airy, crispy, easy-to-digest shapes like cereals, crackers, and other crunchy foods with uniform shapes.
In addition to changing texture and digestibility, the extrusion process also destroys certain nutrients and enzymes, denatures proteins, and changes the starch composition of a grain. This lowers the nutrition and increases the glycemic index of the product.
Emulsifiers
Used to improve the âmouth feelâ of a product, emulsifiers smooth out and thicken texture, creating a rich, luxurious feel. Although there are natural emulsifiers, like egg yolk, the food industry often uses chemical emulsifiers like Polysorbate-80, sodium phosphate, and carboxymethylcellulose.
Emulsifiers are often found in creamy treats like ice cream products and processed dairy foods like flavored yogurts or neon orange cheese spreads.
Flavor enhancers
Flavor additives like artificial flavoring agents or monosodium glutamate (MSG) allow food manufacturers to amplify taste without adding whole-food ingredients like fruits, vegetables, or spices. This is useful because artificial flavoring agents are cheap and wonât change a productâs texture.
Coloring agents
Color strongly affects how appealing we perceive a food to be. No one wants to eat gray crackers; add a toasty golden hue and suddenly that cracker is a lot more appealing. Coloring agents, like Yellow #5 (tartrazine) and Red #40 (allura red), Â are added purely for the look of food â they donât add nutrition.
Recently, many large food corporations have been switching to natural foods dyes, like beet powder or turmeric, to color their food products after some correlations emerged linking artificial coloring agents to behavioral problems in children.
Oil hydrogenation
Natural fats eventually go rancid, changing their flavor and texture. In order to render fats more stable, hydrogen atoms are added to fats (usually vegetable oils) so they are less vulnerable to oxidation.
Food manufacturers use hydrogenated oils because it means their products can stay on the shelves for longer without changing flavor or texture. However, the consumption of hydrogenated fats, or trans fats, has been linked to increased rates of heart disease.
How processed foods trick us into eating more than we meant to.
There are four sneaky ways processed food can make you overeat. Often, weâre not even aware of how much these factors affect us.
Thatâs why, awareness = power.
1. Marketing convinces us that processed foods are âhealthyâ.
Processed foods come in packages with bright colors, cartoon characters, celebrity endorsements, and powerful words that triggers all kinds of positive associations.
Take, for example, âhealth haloâ foods.
âHealth haloâ foods are processed foods that contain health buzzwords like organic, vegan, and gluten-free on their label to create an illusion, or halo, of health around them.
Companies come out with organic versions of their boxed macaroni and cheese, gluten-free versions of their glazed pastries, and vegan versions of their icing-filled cookies.
Youâll see chips âprepared with avocado oil,â sugary cereal âmade with flaxseeds,â or creamy chip dip with âreal spinach.â
The nutrient content of those foods isnât particularly impressive, but the addition of nutrition buzzwords and trendy ingredients make us perceive them as healthier.
Marketers also choose words that relate more broadly to self-care.
Ever notice how many processed food slogans sound like this?
âHave a break.â
âTake some time for yourself.â
âYou deserve it.â
Words like âbreakâ and âdeserveâ distract us from our physical sensations and tap into our feelings â a place where we just want to be understood, supported, soothed, and perhaps just escape for a moment.
Health buzzwords and emotional appeals can make us perceive a food as âgood for meâ; it seems like a wise and caring choice to put them in our shopping carts, then in our mouths.
And if a food is âhealthyâ or âwe deserve it,â we donât feel so bad eating as much as we want.
2. Big portions make us think weâre getting a âgood dealâ.
People get mixed up about food and value.
Weâre taught to save money and not waste food.
Weâre taught to buy more for less.
Given the choice between a small juice for two dollars, and a pop with endless refills for the same price, the pop seems like better value.
What we donât calculate into this equation is something I like to call the âhealth tax.â
The âhealth taxâ is the toll you pay for eating low-nutrient, highly processed foods. If you eat them consistently over time, eventually youâll pay the price with your health.
When companies use cheap, poor quality ingredients, they can sell bigger quantities without raising the price.
But whatâs the deal?
Sure, youâll save a buck in the short term, but youâll pay the health tax â through poor health â in the long term.
3. Variety makes us hungrier.
Choice excites us.
Think of a self-serve frozen yogurt topping bar:
âOoh! Sprinkles! And beer nuts! Oh, and they have those mini peanut butter cups! And granola clusters! Wait, are those crushed cookies?? And cheesecake chunks??! YES! Now on to the drizzlesâŠâ
Before you know it, thereâs a leaning tower of frozen dessert in front of you.
Or think of those âparty mixesâ â pretzels and corn chips and cheesy puffs and barbeque rings â all in one bag! The fun never ends because thereâs a variety of flavors and textures to amuse you forever!
When we have lots of variety, we have lots of appetite.
Itâs hard to overeat tons of one thing, with one flavor, like apples.
How many apples can you eat before, frankly, you get bored?
Reduce the variety and you also reduce distraction from your bodyâs built-in self-regulating signals. When weâre not so giddy with choice and stimuli, weâre more likely to slow down, eat mindfully, and eat less.
4. Multiple flavors at once are irresistible.
If thereâs a party in your mouth, you can guarantee that at least two out of three of the following guests will be there:
Sugar
Fat
Salt
These three flavors â the sweetness of sugar, the luxurious mouthfeel of fat, and the sharp savory of salt â are favorites among those of us with mouths.
I never hear my clients say that they love eating spoonfuls of sugar or salt, or that they want to chug a bottle of oil.
However, when you combine these flavors, they become ultra delicious and hard-to-resist. This is called stimuli stacking â combining two or more flavors to create a hyperpalatable food.
For example:
The satisfying combination of fat and salt, found in chips, fries, nachos, cheesy things, etc.
The comforting combination of fat and sugar, found in baked goods, fudge, ice cream, cookies, chocolate, etc.
The irresistible combination of all three â heaven forbid you stumble on a combo of fat, salt, and sugar â a salted chocolate brownie, or caramel corn with candied nuts, or fries with ketchup!
Food manufacturers know: When it comes to encouraging people to overeat, two flavors are better than one.
In fact, when I spoke to an industry insider, a food scientist at a prominent processed food manufacturer, she revealed the specific âstimuli stackingâ formula that the food industry uses to create hyperpalatable food.
They call it âThe Big 5.â
Foods that fulfill âThe Big 5â are:
Calorie dense, usually high in sugar and/or fat.
Intensely flavored â the food must deliver strong flavor hits.
Immediately delicious, with a love-at-first taste experience.
Easy to eat â no effortful chewing needed!
âMeltedâ down easily â the food almost dissolves in your mouth, thus easy to eat quickly and overconsume.
When these five factors exist in one food, you get a product thatâs practically irresistible.
In fact, foods developed by this company have to hit the big 5, or theyâre not allowed to go to market.
When processed food manufacturers evaluate a prospective food product, the âirresistibilityâ (the extent to which a person canât stop eating a food) is more important even than taste!
Just think about the ease of eating whole foods versus processed foods:
Whole foods require about 25 chews per mouthful, which means that you have to slow down. When you slow down, your satiety signals keep pace with your eating and have a chance to tell you when youâve had enough. Which is probably why youâve never overeaten Brussel sprouts (also because, farting).
Processed food manufacturers, on the other hand, aim for food products to be broken down in 10 chews or less per mouthful. That means the intense, flavorful, crazy-delicious experience is over quickly, and youâre left wanting more â ASAP.
Restaurants use these âease of eatingâ tactics, too.
A major national chain uses this sci-fi-esque trick:
To make their signature chicken dish, each chicken breast is injected with a highly flavored sauce through hundreds of tiny needles. This results in a jacked-up chicken breast with intense flavor hits, but also tenderizes the chicken so it requires less chewing.
In other words, thereâs a reason that restaurant chicken often goes down easier and just tastes better than the simple grilled chicken breast you make in your kitchen. Unless you have hundreds of tiny sauce-needles (weird), that chicken is hard to recreate at home.
This is why I rarely talk about willpower when my clients come to me struggling with overeating. If youâre relying on willpower to resist these foods, youâre fighting an uphill battle.
The solution isnât more willpower. The solution is educating yourself about these foods, examining your own relationship with food, and employing strategies that put you in control.
Letâs take an even deeper look
Our love of certain flavors has very primitive roots.
So does our desire to load up on calories.
Once upon a time, food was not so abundant. Not only was food challenging to obtain â through effortful scavenging and hunting â but it was also not reliably safe.
That leaf over there? Yeah, that could be poison.
Those berries? They might give you the runs or make your throat close up.
Therefore, our ancient ancestors evolved some survival instincts along the way.
For example, sweet foods tend not to be poisonous. Therefore, we stored a preference for sweet, starchy foods in our brains to keep us safe.
Babies and children are particularly attracted to sweet foods, probably because their immature immune systems are less likely to recover from eating a poisonous plant, and their immature brains canât tell the difference between dangerous bitter green (like hemlock) and safe bitter green (like kale).
Therefore, kidsâ attraction to sweet (read: safe) foods is a built-in mechanism to prevent death by poisoning.
Fat is also a preferred nutrient, as itâs high-calorie and would be a jackpot for our often-threatened-by-starvation ancestors.
While most foods our ancestors ate would have been fibrous and low-calorie (roots, greens, lean meats), fat would have been a highly prized treat.
Imagine, as a primitive hunter-gatherer, stumbling on a macadamia nut tree. The yield from that tree might provide enough calories to feed your tribe for days!
As a result, we stored another preference in our brains: fatty, calorie-dense foods = yum / stock up!
Today, of course, we donât have to run and dig and hike for nine hours to get our food. Instead, we can just roll up to the drive-thru window and order a combination of flavors weâre primed to love â maybe in the form of a milkshake and a cheeseburger â and enjoy it while sitting in our car.
Evolutionâs gifts now work against us.
So, now you see why processed foods are so hard to control yourself around.
But what can actually you do about it?
Up next, some practical strategies to put you (or your clients) in the driverâs seat.
3 strategies to find your way back to a peaceful relationship with food.
Itâs one thing to know in theory why certain foods are so easy to over-consume, but itâs even more valuable to discover for yourself how food processing, certain ingredient combinations, marketing, and even easy accessibility affect you and your food choices.
So, itâs time to get a little nerdy, try some experiments, and learn some strategies that will help you improve your relationship with food, get healthier, and just feel more sane.
1. Get curious about the foods you eat.
Weâve established that processed foods are designed to be easy to eat.
For a food to be âeasy to eatâ, it has to be:
broken down easily (less chewing), and
low volume (doesnât take up much physical space).
So:
Less chewing + Low volume = More eating
Chewing takes time. The more we have to chew something, the longer it takes us to eat, giving our fullness signals a chance to catch up.
That feeling of âfullnessâ matters a lot too.
When you eat, your stomach expands. Itâs partly through that sensation of pressure that your body knows youâve had enough. Processed foods deliver a lot of calories without taking up much space, meaning you can eat a lot before you realize youâve overdone it.
Experiment #1: Observe as you chew.
Yup, thatâs right. I want you to count your chews.
Note: Donât do this forever. Iâm not trying to turn you into the weirdo who no one wants to sit next to at the lunch table. Â Just try it as an experiment to get some data about how you eat different foods.
First, eat a whole food â a vegetable, fruit, whole grain, lean protein, whatever â and count how many chews you take per mouthful. How long does it take to eat an entire portion of that food? How satiated do you feel afterward? Do you want to eat more?
Then, next time you eat something processed, count how many chews you take per mouthful. How long does it take to eat that serving of pasta, chips, or cookies? How satiated do you feel afterward? Do you want to eat more?
Make some comparisons and notice the differences. Contrast how long eating each of these foods takes you, how satiated you feel after eating each of them, and how much you want to keep eating.
How will you use that information to make food choices moving forward?
2. Notice the messages youâre getting about food.
Food manufacturers use creative marketing strategies to imply processed foods are healthy. And even if you know theyâre not, they have other ways of getting you to buy them.
Hereâs an example:
Ever notice that the produce section is the first area you pass through in grocery stores?
Grocery stores have found that if they put the produce section first, youâre more likely to purchase processed foods. This is probably because if youâve already got your cart loaded with spinach, broccoli, and apples, perhaps youâll feel better about picking up some ice cream, cookies, and crackers, before heading to the checkout line.
Let that sink in: The supermarkets we all shop in several times a month are designed to make you feel better about buying foods that could negatively impact your health goals.
The good news? Simply being aware of this trick can help you bypass it.
Experiment #2: Evaluate your pantry.
In this experiment, youâll examine the foods you have in your home and the messages youâve been given about them.
Note: Keep in mind that this is a mindful awareness activity. Youâre not doing this to judge yourself or feel shame about the food choices youâve made.
Look at your pantry with curious (and more informed) eyes.
Step 1: Look for âhealth haloâ foods. Do you have any? If so, why did you choose them? Was it the language used to describe it? Was it the packaging? A trendy âsuperfoodâ ingredient? Is it organic, gluten-free, sugar-free, Paleo, or something else?
Step 2: Read the nutritional information. Once youâve identified the âhealth haloâ foods, take a closer look. Is your âhealthyâ organic dark chocolate peanut butter cup all that nutritionally different from that mass-market peanut butter cup? Chances are, itâs just different packaging.
Step 3: Count how many varieties of junk foods you have. If you love ice cream â how many flavors do you have? If you peek into your cupboards, are there cookies, popcorn, candy, or chips? Without judgment, count the total junk food variety currently in your home. Generally, the more options you have, the easier it is to overeat.
The takeaway?
Youâll be more aware of the particular types of marketing youâre susceptible to, which you can use to make more informed food choices.
Youâll also have a better idea of which treat foods you prefer, and by reducing the variety of them in your home, youâll cut down on opportunities to overeat.
3. Look for patterns.
We often use food for reasons other than physical nourishment.
For example, if we feel sad, we might reach for a cookie to comfort ourselves. Temporarily, we feel better.
The next time we feel sad, we remember the temporary relief that cookie brought us. So we repeat the ritual. If we continue to repeat this cycle, we may find our arm reaching for the cookie jar every time we feel blue. Weâre not even thinking about it at this point; itâs just habit.
Habits are powerful, for better or for worse. They can work for us or against us.
Luckily, we have control over this.
All it takes is a little time and an understanding of how habits get formed.
All animals learn habits in the following way:
This leads us to our next experimentâŠ
Experiment #3: Put the science of habits to work.
If you want to break the habit of overeating, you can use this trigger, behavior, and reward loop to your advantage. Hereâs how.
Step 1: identify your triggers.
A trigger can be a:
Feeling. We might eat more when weâre stressed, lonely, or bored. Food fills the void.
Time of day. We always have a cookie at 11am, or a soda at 3pm. Itâs just part of our routine.
Social setting. Hey, everyone else is having beer and chicken wings, so might as well join the happy hour!
Place. For some reason, a dark movie theater or our parentsâ kitchen might make us want to munch.
Thought pattern. Thinking âI deserve thisâ or âLife is too hard to chew kaleâ might steer us toward the drive-thru window.
When you find yourself eating when youâre not physically hungry, increase your awareness of your triggers by asking yourself:
What am I feeling?
What time is it?
Who am I with?
Where am I?
What thoughts am I having?
Keep a journal and look for patterns.
And remember: Overeating is generally problematic when itâs chronic â those pants are feeling pretty tight after most meals â or when episodes of overeating are particularly intense, like during a binge. So donât get too worried with isolated episodes of overeating. To differentiate overeating from binge eating, keep in mind that binge eating feels disassociated, out of control, hard to stop, and usually comes with feelings of shame and guilt.
If, in observing your eating patterns, you discover that you may be dealing with compulsive bingeing behavior, then recruiting a doctor, therapist, or other qualified practitioner to help you navigate your feelings around food is likely the best course of action.
Step 2: Find a new behavior in response to your trigger(s).
Once youâve identified your triggers, try associating new behaviors with them. These should support your health goals and feel good. If the new behaviors arenât rewarding, they wonât be repeated, so they wonât be learned as habits.
In order to find the ârightâ new behavior, itâs helpful to know that when we eat, weâre trying to meet a âneed.â
So when you brainstorm new behaviors, find something that meets that need â be it time in nature, some human connection, a physical release, or just a break from your thoughts.
For example, I had a client whose trigger was talking to her ex-husband. She felt angry when she interacted with him, and some furious crunching on chips temporarily made her feel better.
She eventually replaced the crunching with a punching bag session or by stomping up and down the stairs. Both activities were effective at relieving tension, but unlike the chips, they supported her goals.
Step 3: Practice.
Every time a trigger pops up that compels you to eat, replace eating with a healthy feel-good behavior.
Repeat this loop until the new behavior becomes a habit thatâs just as automatic as reaching for the jar of peanut butter used to be.
Letâs take an even deeper look
Not all âfeel-goodâ habits are created equal, in terms of their physiological effect on the stress response.
According to the American Psychological Association, the most effective stress relievers are:
exercising / playing sports,
reading,
listening to music,
praying / attending a religious service,
spending time with friends / family,
getting a massage,
walking outside,
meditation,
yoga, and
engaging in a creative hobby.
The least effective stress relievers are: gambling, shopping, smoking, eating, drinking, playing video games, surfing the internet, and watching TV / movies for more than two hours.
Although we may use the second list as âstress-relieversâ â because they feel so good in the short term â they donât actually reduce stress effectively.
This is because these habits rely on dopamine to give us a âhitâ of pleasure. Dopamine feels rewarding immediately, but because itâs an excitatory neurotransmitter, it actually stimulates adrenaline and initiates the stress response.
In contrast, the first list of habits boost neurotransmitters like serotonin, GABA, and oxytocin, which calm down the stress response and induce a feeling of wellbeing.
Although these activities arenât initially as âexcitingâ as the second list, theyâre ultimately more rewarding and more effective at relieving stress long-term.
Itâs not just about the food
As a dietician, I know how important nutrition is. So it might surprise you to hear me say the following:
Itâs not all about the food.
Structure your diet around colorful, nutrient-dense whole foods, but also remember that a healthy life is not about calorie math or obsessing over everything you put in your mouth.
A healthy life is about giving time and attention to our whole selves.
Eating happens in context.
Pay attention to your mindset, your relationships, your work, and your environment.
When weâre well-nourished in other areas of our life, weâre less likely to use food as a cure-all when we struggle.
So if thereâs one more piece of nutrition advice I have, itâs this:
Be good to yourself.
Not just at the table, but in all areas of life.
What to do next
1. Be kind, curious, and honest.
When we fall short of our ideals, we think that beating ourselves up is the fastest way to improvement. But itâs not.
Criticism and crash dieting may work in the short term, but can damage our mental and physical health in the long term.
Because overeating is already a painful experience, as you consider how these behaviors show up in your life and how you might address them, please be:
Kind: Be friendly and self-compassionate; work with yourself instead of against yourself.
Curious: Explore your habits with openness and interest. Be like a scientist looking at data rather than a criminal investigator looking to blame and punish.
Honest: Look at your reality. How are you behaving day-to-day around food? The more accurate you are at perceiving yourself, the better you can support yourself to change.
With this attitude of support and non-judgment, youâre more likely to move forward.
2. Use the âtraffic lightâ system.
Precision Nutrition has a great tool for creating awareness around food that I use all the time with my clients. Itâs called the âtraffic lightâ system.
You see, we all have red light foods, yellow light foods, and green light foods.
Red means stop.
Red foods are a âno-go.â Either because they donât help you achieve your goals, you have trouble eating them in reasonable amounts, or they plain old make you feel gross.
Often, red light foods are processed foods like chips, candy, ice cream, and pastries. Red foods can also be foods that youâre allergic / intolerant to.
Yellow means proceed with caution.
Yellow light foods are sometimes OK, sometimes not. Maybe you can eat a little bit without feeling ill, or you can eat them sanely at a restaurant with others but not at home alone, or you can have them as an occasional treat.
Yellow light foods might include things like bread, crackers, pasta, flavored yogurt, granola bars, or seasoned nuts. Theyâre not the worst choices, but theyâre not the most nutritious either.
Green means go.
Green foods are a âgo.â You like eating them because theyâre nutritious and make your body and mind feel good. You can eat them normally, slowly, and in reasonable amounts.
Green foods are usually whole foods like fruits and vegetables, lean animal proteins, beans and legumes, raw nuts and seeds, and whole grains.
Create your own red, yellow, and green light food lists.
Everyoneâs list will be different! You might leave ice cream in the freezer untouched for months, whereas another person might need a restraining order from that rocky road caramel swirl.
Once you have your list, stock your kitchen with as many green light foods as possible. Choose the yellow foods you allow in your house wisely. And red foods are to be limited or eliminated entirely.
At the very least, consider reducing the variety of red light or treat foods.
Take some pressure off your willpower and surround yourself with foods that support your goals.
3. Put quality above quantity.
Itâs tempting to buy that jumbo bag of chips because itâs such a good deal.
But remember: Real value isnât about price or quantity so much as it is about quality.
Quality foods are nutrient-dense and minimally-processed. They are foods that you like, and make sense for your schedule and budget. Â
Quality foods may take a little more preparation and be a little more expensive up-front, but in the long run, theyâre the real deal, and have a lower âhealth taxâ to pay later in life.
4. Focus on whole foods.
Whole foods will make it easier to regulate food intake and will also improve nutrition.
We can almost feel âhighâ when we eat processed foods. Whole foods, on the other hand, are more subtle in flavor and require a bit more effort to chew and digest. Instead of feeling high, whole foods just make us feel nourished and content.
Whole foods are generally more perishable than processed foods, so this will require some more planning and preparation. So schedule some extra time in the kitchen â even ten minutes a day counts!
In ten minutes, you can cut up some veggies, boil some eggs, cook some oatmeal, or marinate some chicken breasts to make the following day go smoother.
While this might sound like more work, itâs rewarding. A closer relationship with food often means more respect and care for it too.
5. Find feel-good habits that support your goals.
Make a list of activities that you feel good doing. You might find that you like certain activities better than others depending on your feelings, the time of day, or your environment.
When you feel triggered to eat when youâre not physically hungry, choose an activity from your list.
This could be some gentle physical activity, fresh air, social interaction, playing a game, or a self-care ritual like painting your nails or getting a scalp massage.
The point is simply to disrupt the cycle of trigger > eat > reward, and replace eating with an activity that supports your goals.
6. Slow down.
If nothing else works, and the idea of taking away treat foods totally freaks you out, just do this:
Slow down.
Allow yourself to eat whatever you want, just eat slowly and mindfully.
Slowing down allows us to savor our food, making us satisfied with less. It also lets physical sensations of fullness to catch up, so we know when weâve had enough.
Bingeing can feel stressful and out of control â by slowing down, we help ourselves calm down and take back some of the control.
7. If you feel like youâre in over your head, ask for help.
Sometimes we need support.
If overeating is especially frequent or extreme, or if you have health problems related to overeating that you donât know how to manage, seek the help of a coach, nutritionist, dietician, or counselor who specializes in disordered eating behaviors.
Thereâs no shame in receiving support. The best coaches and practitioners often have their own support team too.
Want help becoming the healthiest, fittest, strongest version of you?
Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.
Thatâs why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health⊠no matter what challenges theyâre dealing with.
Itâs also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.
Interested in Precision Nutrition Coaching? Join the presale list; youâll save up to 54% and secure a spot 24 hours early.
Weâll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 18th, 2018.
If youâre interested in coaching and want to find out more, Iâd encourage you to join our presale list below. Being on the list gives you two special advantages.
Youâll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and youâll save up to 54% off the general public price, which is the lowest price weâve ever offered.
Youâre more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list youâll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If youâre ready to change your body, and your life, with help from the worldâs best coaches, this is your chance.
[Note: If your health and fitness are already sorted out, but youâre interested in helping others, check out our Precision Nutrition Level 1 Certification program].
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References
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Avena, N.M, Gold, M.S. (2011). Variety and hyperpalatability: are they promoting addictive overeating? The American Journal of Clinical Nutrition, 94(2), 367-368. doi: 10.3945/ajcn.111.020164.
Drewnowski, A., Shrager, E., Lipsky, C., Stellar, E., Greenwood, M.R. (1989). Sugar and fat: Sensory and hedonic evaluation of liquid and solid foods. Physiology & Behavior, 45 (1), 177-183. doi: 10.1016/0031-9384(89)90182-0.
Kessler, David A. Your food is fooling you: How your brain is hijacked by sugar, fat, and salt. Roaring Book Press, 2012.
Mozaffarian D, Katan MB, Ascherio A, Stampfer MJ, Willett WC (2006). Trans Fatty Acids and Cardiovascular Disease. New England Journal of Medicine. 354 (15): 1601â1613. doi:10.1056/NEJMra054035.
Provencher, V., Polivy, J., Herman, C.P. (2009). Perceived healthiness of food. If itâs healthy, you can eat more! Appetite, 52(2), 340-344. doi: 10.1016/j.appet.2008.11.005.
Rolls, B.J., Drewnowski, A., Ledikwe, J.H. (2005). Changing the energy density of the diet as a strategy for weight management. Journal of the Academy of Nutrition and Dietetics, 105(5S), 98-103. doi: 10.1016/j.jada.2005.02.033.
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Manufactured deliciousness: Why you canât stop overeating (plus 3 strategies to get control).
You know the feeling: One salty crunch turns into 100, and suddenly youâre licking the cheese dust and wondering: Whatâs wrong with me?Â
Actually, itâs normal to feel like you canât stop overeating certain things. Todayâs hyperpalatable food is creating a modern-day food crisis â one thatâs leaving us feeling sick, out of control, and constantly craving more.
Hereâs how it works, plus 3 ways to overcome it.
++++
Itâs happened to us all.
After a frenzy of lustful grabbing and furious crunching, we find ourselves at the bottom of a jumbo bag of chips.
âHow did that happen?â we ask fuzzily.
âWhatâs wrong with me? Why canât I stop?â
But, before going into full-fledged self-loathing mode, consider this.
Processed foods are scientifically engineered to be irresistible and easy to gobble up in large quantities. If you canât stop, the chips are doing their job.
(In fact, someone at Frito-Lay probably got a promotion for that recipe.)
Thatâs why, in this article, weâll explain exactly how junk food is designed to make us respond with compulsive, manic, gotta-have-more snack sessions.
Even better, weâll arm you with three useful strategies for examining your relationship with processed food and taking control of overeating.
Because, if you feel out of control around certain foods, youâre not crazy.
Even healthy eaters feel out of control around food sometimes. Even if we value nutrition and want to take care of ourselves, some foods can make us feel⊠kinda possessed.
Know what I mean?
You show up to a potluck with quinoa salad goals and find yourself inhaling a plate of chips, cookies, and some chocolate-peanut-butter-marshmallow thing that some devil, um friend, made.
You reach into the freezer to have one spoonful of ice cream and suddenly youâre mining the caramel swirl, then the nut clusters, then the brownie chunks, and then⊠your spoon scrapes the bottom.
You just want a bite of your friendâs french fry, but you find yourself elbowing her out of the way so you can steal all the fries, plus the burger too.
Even with the best intentions, the pull of certain foods is so strong that it can leave us feeling powerless.
If youâve felt this, youâre not alone (and youâre not broken).
Certain foods are actually designed to make us overeat.
If youâre overeating, itâs not because thereâs something wrong with you or your willpower.
Hereâs the truth: Thereâs a whole industry dedicated to creating food thatâs hyperpalatable â food thatâs so tasty itâs nearly irresistible.
Your body and brain are responding exactly as theyâre supposed to. Itâs supposed to feel almost unnatural to stop eating these foods!
But weâre not talking about food like celery sticks, whole brown rice, or baked salmon filets.
(How often do you hear yourself say, âI ate sooo much steamed asparagus! I just couldnât stop myself!â Thatâs right. Youâve never heard yourself say that.)
Weâre talking about processed foods.
Processed foods are foods that have been modified from their original, whole-food form in order to change their flavor, texture, or shelf-life. Often, theyâre altered so that they hit as many pleasure centers as possible â from our brains to our mouths to our bellies.
Processed foods are highly cravable, immediately gratifying, fun to eat, and easy to over-consume quickly (and often cheaply).
Processed foods will also look and feel different from their whole food counterparts, depending on the degree that theyâre processed.
Letâs take corn as an example.
Boiled and eaten off the cob itâs pale yellow, kinda fibrous, but chewy and delicious.
Corn thatâs a bit processed â ground into a meal and shaped into a flat disk â turns into a soft corn tortilla. A tortilla has a nice corny flavor and a soft, pliable texture that makes it easy to eat and digest.
But what if you ultra-process that corn? You remove all the fiber, isolate the starch, and then use that starch to make little ring-shaped chips, which are fried and dusted with sweet and salty barbecue powder. Theyâre freaking delicious.
That corn on the cob is yummy. But those corn-derived ring chips? Theyâre⊠well theyâre gone because someone ate them all.
Letâs take an even deeper look
The food industry has a variety of processing methods and ingredient additives they use to make food extra tasty and easy to consumeâŠ. and over-consume.
Here are a few examples:
Extrusion
Grains are processed into a slurry and pass through a machine called an extruder. With the help of high heat and pressure, whole, raw grains get transformed into airy, crispy, easy-to-digest shapes like cereals, crackers, and other crunchy foods with uniform shapes.
In addition to changing texture and digestibility, the extrusion process also destroys certain nutrients and enzymes, denatures proteins, and changes the starch composition of a grain. This lowers the nutrition and increases the glycemic index of the product.
Emulsifiers
Used to improve the âmouth feelâ of a product, emulsifiers smooth out and thicken texture, creating a rich, luxurious feel. Although there are natural emulsifiers, like egg yolk, the food industry often uses chemical emulsifiers like Polysorbate-80, sodium phosphate, and carboxymethylcellulose.
Emulsifiers are often found in creamy treats like ice cream products and processed dairy foods like flavored yogurts or neon orange cheese spreads.
Flavor enhancers
Flavor additives like artificial flavoring agents or monosodium glutamate (MSG) allow food manufacturers to amplify taste without adding whole-food ingredients like fruits, vegetables, or spices. This is useful because artificial flavoring agents are cheap and wonât change a productâs texture.
Coloring agents
Color strongly affects how appealing we perceive a food to be. No one wants to eat gray crackers; add a toasty golden hue and suddenly that cracker is a lot more appealing. Coloring agents, like Yellow #5 (tartrazine) and Red #40 (allura red), Â are added purely for the look of food â they donât add nutrition.
Recently, many large food corporations have been switching to natural foods dyes, like beet powder or turmeric, to color their food products after some correlations emerged linking artificial coloring agents to behavioral problems in children.
Oil hydrogenation
Natural fats eventually go rancid, changing their flavor and texture. In order to render fats more stable, hydrogen atoms are added to fats (usually vegetable oils) so they are less vulnerable to oxidation.
Food manufacturers use hydrogenated oils because it means their products can stay on the shelves for longer without changing flavor or texture. However, the consumption of hydrogenated fats, or trans fats, has been linked to increased rates of heart disease.
How processed foods trick us into eating more than we meant to.
There are four sneaky ways processed food can make you overeat. Often, weâre not even aware of how much these factors affect us.
Thatâs why, awareness = power.
1. Marketing convinces us that processed foods are âhealthyâ.
Processed foods come in packages with bright colors, cartoon characters, celebrity endorsements, and powerful words that triggers all kinds of positive associations.
Take, for example, âhealth haloâ foods.
âHealth haloâ foods are processed foods that contain health buzzwords like organic, vegan, and gluten-free on their label to create an illusion, or halo, of health around them.
Companies come out with organic versions of their boxed macaroni and cheese, gluten-free versions of their glazed pastries, and vegan versions of their icing-filled cookies.
Youâll see chips âprepared with avocado oil,â sugary cereal âmade with flaxseeds,â or creamy chip dip with âreal spinach.â
The nutrient content of those foods isnât particularly impressive, but the addition of nutrition buzzwords and trendy ingredients make us perceive them as healthier.
Marketers also choose words that relate more broadly to self-care.
Ever notice how many processed food slogans sound like this?
âHave a break.â
âTake some time for yourself.â
âYou deserve it.â
Words like âbreakâ and âdeserveâ distract us from our physical sensations and tap into our feelings â a place where we just want to be understood, supported, soothed, and perhaps just escape for a moment.
Health buzzwords and emotional appeals can make us perceive a food as âgood for meâ; it seems like a wise and caring choice to put them in our shopping carts, then in our mouths.
And if a food is âhealthyâ or âwe deserve it,â we donât feel so bad eating as much as we want.
2. Big portions make us think weâre getting a âgood dealâ.
People get mixed up about food and value.
Weâre taught to save money and not waste food.
Weâre taught to buy more for less.
Given the choice between a small juice for two dollars, and a pop with endless refills for the same price, the pop seems like better value.
What we donât calculate into this equation is something I like to call the âhealth tax.â
The âhealth taxâ is the toll you pay for eating low-nutrient, highly processed foods. If you eat them consistently over time, eventually youâll pay the price with your health.
When companies use cheap, poor quality ingredients, they can sell bigger quantities without raising the price.
But whatâs the deal?
Sure, youâll save a buck in the short term, but youâll pay the health tax â through poor health â in the long term.
3. Variety makes us hungrier.
Choice excites us.
Think of a self-serve frozen yogurt topping bar:
âOoh! Sprinkles! And beer nuts! Oh, and they have those mini peanut butter cups! And granola clusters! Wait, are those crushed cookies?? And cheesecake chunks??! YES! Now on to the drizzlesâŠâ
Before you know it, thereâs a leaning tower of frozen dessert in front of you.
Or think of those âparty mixesâ â pretzels and corn chips and cheesy puffs and barbeque rings â all in one bag! The fun never ends because thereâs a variety of flavors and textures to amuse you forever!
When we have lots of variety, we have lots of appetite.
Itâs hard to overeat tons of one thing, with one flavor, like apples.
How many apples can you eat before, frankly, you get bored?
Reduce the variety and you also reduce distraction from your bodyâs built-in self-regulating signals. When weâre not so giddy with choice and stimuli, weâre more likely to slow down, eat mindfully, and eat less.
4. Multiple flavors at once are irresistible.
If thereâs a party in your mouth, you can guarantee that at least two out of three of the following guests will be there:
Sugar
Fat
Salt
These three flavors â the sweetness of sugar, the luxurious mouthfeel of fat, and the sharp savory of salt â are favorites among those of us with mouths.
I never hear my clients say that they love eating spoonfuls of sugar or salt, or that they want to chug a bottle of oil.
However, when you combine these flavors, they become ultra delicious and hard-to-resist. This is called stimuli stacking â combining two or more flavors to create a hyperpalatable food.
For example:
The satisfying combination of fat and salt, found in chips, fries, nachos, cheesy things, etc.
The comforting combination of fat and sugar, found in baked goods, fudge, ice cream, cookies, chocolate, etc.
The irresistible combination of all three â heaven forbid you stumble on a combo of fat, salt, and sugar â a salted chocolate brownie, or caramel corn with candied nuts, or fries with ketchup!
Food manufacturers know: When it comes to encouraging people to overeat, two flavors are better than one.
In fact, when I spoke to an industry insider, a food scientist at a prominent processed food manufacturer, she revealed the specific âstimuli stackingâ formula that the food industry uses to create hyperpalatable food.
They call it âThe Big 5.â
Foods that fulfill âThe Big 5â are:
Calorie dense, usually high in sugar and/or fat.
Intensely flavored â the food must deliver strong flavor hits.
Immediately delicious, with a love-at-first taste experience.
Easy to eat â no effortful chewing needed!
âMeltedâ down easily â the food almost dissolves in your mouth, thus easy to eat quickly and overconsume.
When these five factors exist in one food, you get a product thatâs practically irresistible.
In fact, foods developed by this company have to hit the big 5, or theyâre not allowed to go to market.
When processed food manufacturers evaluate a prospective food product, the âirresistibilityâ (the extent to which a person canât stop eating a food) is more important even than taste!
Just think about the ease of eating whole foods versus processed foods:
Whole foods require about 25 chews per mouthful, which means that you have to slow down. When you slow down, your satiety signals keep pace with your eating and have a chance to tell you when youâve had enough. Which is probably why youâve never overeaten Brussel sprouts (also because, farting).
Processed food manufacturers, on the other hand, aim for food products to be broken down in 10 chews or less per mouthful. That means the intense, flavorful, crazy-delicious experience is over quickly, and youâre left wanting more â ASAP.
Restaurants use these âease of eatingâ tactics, too.
A major national chain uses this sci-fi-esque trick:
To make their signature chicken dish, each chicken breast is injected with a highly flavored sauce through hundreds of tiny needles. This results in a jacked-up chicken breast with intense flavor hits, but also tenderizes the chicken so it requires less chewing.
In other words, thereâs a reason that restaurant chicken often goes down easier and just tastes better than the simple grilled chicken breast you make in your kitchen. Unless you have hundreds of tiny sauce-needles (weird), that chicken is hard to recreate at home.
This is why I rarely talk about willpower when my clients come to me struggling with overeating. If youâre relying on willpower to resist these foods, youâre fighting an uphill battle.
The solution isnât more willpower. The solution is educating yourself about these foods, examining your own relationship with food, and employing strategies that put you in control.
Letâs take an even deeper look
Our love of certain flavors has very primitive roots.
So does our desire to load up on calories.
Once upon a time, food was not so abundant. Not only was food challenging to obtain â through effortful scavenging and hunting â but it was also not reliably safe.
That leaf over there? Yeah, that could be poison.
Those berries? They might give you the runs or make your throat close up.
Therefore, our ancient ancestors evolved some survival instincts along the way.
For example, sweet foods tend not to be poisonous. Therefore, we stored a preference for sweet, starchy foods in our brains to keep us safe.
Babies and children are particularly attracted to sweet foods, probably because their immature immune systems are less likely to recover from eating a poisonous plant, and their immature brains canât tell the difference between dangerous bitter green (like hemlock) and safe bitter green (like kale).
Therefore, kidsâ attraction to sweet (read: safe) foods is a built-in mechanism to prevent death by poisoning.
Fat is also a preferred nutrient, as itâs high-calorie and would be a jackpot for our often-threatened-by-starvation ancestors.
While most foods our ancestors ate would have been fibrous and low-calorie (roots, greens, lean meats), fat would have been a highly prized treat.
Imagine, as a primitive hunter-gatherer, stumbling on a macadamia nut tree. The yield from that tree might provide enough calories to feed your tribe for days!
As a result, we stored another preference in our brains: fatty, calorie-dense foods = yum / stock up!
Today, of course, we donât have to run and dig and hike for nine hours to get our food. Instead, we can just roll up to the drive-thru window and order a combination of flavors weâre primed to love â maybe in the form of a milkshake and a cheeseburger â and enjoy it while sitting in our car.
Evolutionâs gifts now work against us.
So, now you see why processed foods are so hard to control yourself around.
But what can actually you do about it?
Up next, some practical strategies to put you (or your clients) in the driverâs seat.
3 strategies to find your way back to a peaceful relationship with food.
Itâs one thing to know in theory why certain foods are so easy to over-consume, but itâs even more valuable to discover for yourself how food processing, certain ingredient combinations, marketing, and even easy accessibility affect you and your food choices.
So, itâs time to get a little nerdy, try some experiments, and learn some strategies that will help you improve your relationship with food, get healthier, and just feel more sane.
1. Get curious about the foods you eat.
Weâve established that processed foods are designed to be easy to eat.
For a food to be âeasy to eatâ, it has to be:
broken down easily (less chewing), and
low volume (doesnât take up much physical space).
So:
Less chewing + Low volume = More eating
Chewing takes time. The more we have to chew something, the longer it takes us to eat, giving our fullness signals a chance to catch up.
That feeling of âfullnessâ matters a lot too.
When you eat, your stomach expands. Itâs partly through that sensation of pressure that your body knows youâve had enough. Processed foods deliver a lot of calories without taking up much space, meaning you can eat a lot before you realize youâve overdone it.
Experiment #1: Observe as you chew.
Yup, thatâs right. I want you to count your chews.
Note: Donât do this forever. Iâm not trying to turn you into the weirdo who no one wants to sit next to at the lunch table. Â Just try it as an experiment to get some data about how you eat different foods.
First, eat a whole food â a vegetable, fruit, whole grain, lean protein, whatever â and count how many chews you take per mouthful. How long does it take to eat an entire portion of that food? How satiated do you feel afterward? Do you want to eat more?
Then, next time you eat something processed, count how many chews you take per mouthful. How long does it take to eat that serving of pasta, chips, or cookies? How satiated do you feel afterward? Do you want to eat more?
Make some comparisons and notice the differences. Contrast how long eating each of these foods takes you, how satiated you feel after eating each of them, and how much you want to keep eating.
How will you use that information to make food choices moving forward?
2. Notice the messages youâre getting about food.
Food manufacturers use creative marketing strategies to imply processed foods are healthy. And even if you know theyâre not, they have other ways of getting you to buy them.
Hereâs an example:
Ever notice that the produce section is the first area you pass through in grocery stores?
Grocery stores have found that if they put the produce section first, youâre more likely to purchase processed foods. This is probably because if youâve already got your cart loaded with spinach, broccoli, and apples, perhaps youâll feel better about picking up some ice cream, cookies, and crackers, before heading to the checkout line.
Let that sink in: The supermarkets we all shop in several times a month are designed to make you feel better about buying foods that could negatively impact your health goals.
The good news? Simply being aware of this trick can help you bypass it.
Experiment #2: Evaluate your pantry.
In this experiment, youâll examine the foods you have in your home and the messages youâve been given about them.
Note: Keep in mind that this is a mindful awareness activity. Youâre not doing this to judge yourself or feel shame about the food choices youâve made.
Look at your pantry with curious (and more informed) eyes.
Step 1: Look for âhealth haloâ foods. Do you have any? If so, why did you choose them? Was it the language used to describe it? Was it the packaging? A trendy âsuperfoodâ ingredient? Is it organic, gluten-free, sugar-free, Paleo, or something else?
Step 2: Read the nutritional information. Once youâve identified the âhealth haloâ foods, take a closer look. Is your âhealthyâ organic dark chocolate peanut butter cup all that nutritionally different from that mass-market peanut butter cup? Chances are, itâs just different packaging.
Step 3: Count how many varieties of junk foods you have. If you love ice cream â how many flavors do you have? If you peek into your cupboards, are there cookies, popcorn, candy, or chips? Without judgment, count the total junk food variety currently in your home. Generally, the more options you have, the easier it is to overeat.
The takeaway?
Youâll be more aware of the particular types of marketing youâre susceptible to, which you can use to make more informed food choices.
Youâll also have a better idea of which treat foods you prefer, and by reducing the variety of them in your home, youâll cut down on opportunities to overeat.
3. Look for patterns.
We often use food for reasons other than physical nourishment.
For example, if we feel sad, we might reach for a cookie to comfort ourselves. Temporarily, we feel better.
The next time we feel sad, we remember the temporary relief that cookie brought us. So we repeat the ritual. If we continue to repeat this cycle, we may find our arm reaching for the cookie jar every time we feel blue. Weâre not even thinking about it at this point; itâs just habit.
Habits are powerful, for better or for worse. They can work for us or against us.
Luckily, we have control over this.
All it takes is a little time and an understanding of how habits get formed.
All animals learn habits in the following way:
This leads us to our next experimentâŠ
Experiment #3: Put the science of habits to work.
If you want to break the habit of overeating, you can use this trigger, behavior, and reward loop to your advantage. Hereâs how.
Step 1: identify your triggers.
A trigger can be a:
Feeling. We might eat more when weâre stressed, lonely, or bored. Food fills the void.
Time of day. We always have a cookie at 11am, or a soda at 3pm. Itâs just part of our routine.
Social setting. Hey, everyone else is having beer and chicken wings, so might as well join the happy hour!
Place. For some reason, a dark movie theater or our parentsâ kitchen might make us want to munch.
Thought pattern. Thinking âI deserve thisâ or âLife is too hard to chew kaleâ might steer us toward the drive-thru window.
When you find yourself eating when youâre not physically hungry, increase your awareness of your triggers by asking yourself:
What am I feeling?
What time is it?
Who am I with?
Where am I?
What thoughts am I having?
Keep a journal and look for patterns.
And remember: Overeating is generally problematic when itâs chronic â those pants are feeling pretty tight after most meals â or when episodes of overeating are particularly intense, like during a binge. So donât get too worried with isolated episodes of overeating. To differentiate overeating from binge eating, keep in mind that binge eating feels disassociated, out of control, hard to stop, and usually comes with feelings of shame and guilt.
If, in observing your eating patterns, you discover that you may be dealing with compulsive bingeing behavior, then recruiting a doctor, therapist, or other qualified practitioner to help you navigate your feelings around food is likely the best course of action.
Step 2: Find a new behavior in response to your trigger(s).
Once youâve identified your triggers, try associating new behaviors with them. These should support your health goals and feel good. If the new behaviors arenât rewarding, they wonât be repeated, so they wonât be learned as habits.
In order to find the ârightâ new behavior, itâs helpful to know that when we eat, weâre trying to meet a âneed.â
So when you brainstorm new behaviors, find something that meets that need â be it time in nature, some human connection, a physical release, or just a break from your thoughts.
For example, I had a client whose trigger was talking to her ex-husband. She felt angry when she interacted with him, and some furious crunching on chips temporarily made her feel better.
She eventually replaced the crunching with a punching bag session or by stomping up and down the stairs. Both activities were effective at relieving tension, but unlike the chips, they supported her goals.
Step 3: Practice.
Every time a trigger pops up that compels you to eat, replace eating with a healthy feel-good behavior.
Repeat this loop until the new behavior becomes a habit thatâs just as automatic as reaching for the jar of peanut butter used to be.
Letâs take an even deeper look
Not all âfeel-goodâ habits are created equal, in terms of their physiological effect on the stress response.
According to the American Psychological Association, the most effective stress relievers are:
exercising / playing sports,
reading,
listening to music,
praying / attending a religious service,
spending time with friends / family,
getting a massage,
walking outside,
meditation,
yoga, and
engaging in a creative hobby.
The least effective stress relievers are: gambling, shopping, smoking, eating, drinking, playing video games, surfing the internet, and watching TV / movies for more than two hours.
Although we may use the second list as âstress-relieversâ â because they feel so good in the short term â they donât actually reduce stress effectively.
This is because these habits rely on dopamine to give us a âhitâ of pleasure. Dopamine feels rewarding immediately, but because itâs an excitatory neurotransmitter, it actually stimulates adrenaline and initiates the stress response.
In contrast, the first list of habits boost neurotransmitters like serotonin, GABA, and oxytocin, which calm down the stress response and induce a feeling of wellbeing.
Although these activities arenât initially as âexcitingâ as the second list, theyâre ultimately more rewarding and more effective at relieving stress long-term.
Itâs not just about the food
As a dietician, I know how important nutrition is. So it might surprise you to hear me say the following:
Itâs not all about the food.
Structure your diet around colorful, nutrient-dense whole foods, but also remember that a healthy life is not about calorie math or obsessing over everything you put in your mouth.
A healthy life is about giving time and attention to our whole selves.
Eating happens in context.
Pay attention to your mindset, your relationships, your work, and your environment.
When weâre well-nourished in other areas of our life, weâre less likely to use food as a cure-all when we struggle.
So if thereâs one more piece of nutrition advice I have, itâs this:
Be good to yourself.
Not just at the table, but in all areas of life.
What to do next
1. Be kind, curious, and honest.
When we fall short of our ideals, we think that beating ourselves up is the fastest way to improvement. But itâs not.
Criticism and crash dieting may work in the short term, but can damage our mental and physical health in the long term.
Because overeating is already a painful experience, as you consider how these behaviors show up in your life and how you might address them, please be:
Kind: Be friendly and self-compassionate; work with yourself instead of against yourself.
Curious: Explore your habits with openness and interest. Be like a scientist looking at data rather than a criminal investigator looking to blame and punish.
Honest: Look at your reality. How are you behaving day-to-day around food? The more accurate you are at perceiving yourself, the better you can support yourself to change.
With this attitude of support and non-judgment, youâre more likely to move forward.
2. Use the âtraffic lightâ system.
Precision Nutrition has a great tool for creating awareness around food that I use all the time with my clients. Itâs called the âtraffic lightâ system.
You see, we all have red light foods, yellow light foods, and green light foods.
Red means stop.
Red foods are a âno-go.â Either because they donât help you achieve your goals, you have trouble eating them in reasonable amounts, or they plain old make you feel gross.
Often, red light foods are processed foods like chips, candy, ice cream, and pastries. Red foods can also be foods that youâre allergic / intolerant to.
Yellow means proceed with caution.
Yellow light foods are sometimes OK, sometimes not. Maybe you can eat a little bit without feeling ill, or you can eat them sanely at a restaurant with others but not at home alone, or you can have them as an occasional treat.
Yellow light foods might include things like bread, crackers, pasta, flavored yogurt, granola bars, or seasoned nuts. Theyâre not the worst choices, but theyâre not the most nutritious either.
Green means go.
Green foods are a âgo.â You like eating them because theyâre nutritious and make your body and mind feel good. You can eat them normally, slowly, and in reasonable amounts.
Green foods are usually whole foods like fruits and vegetables, lean animal proteins, beans and legumes, raw nuts and seeds, and whole grains.
Create your own red, yellow, and green light food lists.
Everyoneâs list will be different! You might leave ice cream in the freezer untouched for months, whereas another person might need a restraining order from that rocky road caramel swirl.
Once you have your list, stock your kitchen with as many green light foods as possible. Choose the yellow foods you allow in your house wisely. And red foods are to be limited or eliminated entirely.
At the very least, consider reducing the variety of red light or treat foods.
Take some pressure off your willpower and surround yourself with foods that support your goals.
3. Put quality above quantity.
Itâs tempting to buy that jumbo bag of chips because itâs such a good deal.
But remember: Real value isnât about price or quantity so much as it is about quality.
Quality foods are nutrient-dense and minimally-processed. They are foods that you like, and make sense for your schedule and budget. Â
Quality foods may take a little more preparation and be a little more expensive up-front, but in the long run, theyâre the real deal, and have a lower âhealth taxâ to pay later in life.
4. Focus on whole foods.
Whole foods will make it easier to regulate food intake and will also improve nutrition.
We can almost feel âhighâ when we eat processed foods. Whole foods, on the other hand, are more subtle in flavor and require a bit more effort to chew and digest. Instead of feeling high, whole foods just make us feel nourished and content.
Whole foods are generally more perishable than processed foods, so this will require some more planning and preparation. So schedule some extra time in the kitchen â even ten minutes a day counts!
In ten minutes, you can cut up some veggies, boil some eggs, cook some oatmeal, or marinate some chicken breasts to make the following day go smoother.
While this might sound like more work, itâs rewarding. A closer relationship with food often means more respect and care for it too.
5. Find feel-good habits that support your goals.
Make a list of activities that you feel good doing. You might find that you like certain activities better than others depending on your feelings, the time of day, or your environment.
When you feel triggered to eat when youâre not physically hungry, choose an activity from your list.
This could be some gentle physical activity, fresh air, social interaction, playing a game, or a self-care ritual like painting your nails or getting a scalp massage.
The point is simply to disrupt the cycle of trigger > eat > reward, and replace eating with an activity that supports your goals.
6. Slow down.
If nothing else works, and the idea of taking away treat foods totally freaks you out, just do this:
Slow down.
Allow yourself to eat whatever you want, just eat slowly and mindfully.
Slowing down allows us to savor our food, making us satisfied with less. It also lets physical sensations of fullness to catch up, so we know when weâve had enough.
Bingeing can feel stressful and out of control â by slowing down, we help ourselves calm down and take back some of the control.
7. If you feel like youâre in over your head, ask for help.
Sometimes we need support.
If overeating is especially frequent or extreme, or if you have health problems related to overeating that you donât know how to manage, seek the help of a coach, nutritionist, dietician, or counselor who specializes in disordered eating behaviors.
Thereâs no shame in receiving support. The best coaches and practitioners often have their own support team too.
Want help becoming the healthiest, fittest, strongest version of you?
Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.
Thatâs why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health⊠no matter what challenges theyâre dealing with.
Itâs also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.
Interested in Precision Nutrition Coaching? Join the presale list; youâll save up to 54% and secure a spot 24 hours early.
Weâll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 18th, 2018.
If youâre interested in coaching and want to find out more, Iâd encourage you to join our presale list below. Being on the list gives you two special advantages.
Youâll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and youâll save up to 54% off the general public price, which is the lowest price weâve ever offered.
Youâre more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list youâll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If youâre ready to change your body, and your life, with help from the worldâs best coaches, this is your chance.
[Note: If your health and fitness are already sorted out, but youâre interested in helping others, check out our Precision Nutrition Level 1 Certification program].
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Drewnowski, A., Shrager, E., Lipsky, C., Stellar, E., Greenwood, M.R. (1989). Sugar and fat: Sensory and hedonic evaluation of liquid and solid foods. Physiology & Behavior, 45 (1), 177-183. doi: 10.1016/0031-9384(89)90182-0
Kessler, David A. Your food is fooling you: How your brain is hijacked by sugar, fat, and salt. Roaring Book Press, 2012.
Mozaffarian D, Katan MB, Ascherio A, Stampfer MJ, Willett WC (2006). Trans Fatty Acids and Cardiovascular Disease. New England Journal of Medicine. 354 (15): 1601â1613. doi:10.1056/NEJMra054035.
Provencher, V., Polivy, J., Herman, C.P. (2009). Perceived healthiness of food. If itâs healthy, you can eat more! Appetite, 52(2), 340-344. doi: 10.1016/j.appet.2008.11.005
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