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Top 10 Benefits Of Having A Digital Marketing Career - 2020
Though the idea of digital marketing in India is not a new one, its implementation and rapid growth fairly and comparatively rare. In contemporary times. It can transparently be seen that the mainstream of businesses is shifting from traditional to digital marketing day by day. To be precise, up until 2010, the traditional business models were dominating the field of Indian business arena and practices. One of the biggest reasons for this happening was the attitude of the entrepreneurs who simply did not want to leave that kind of traditional business media practices.
However, after 2010, a paradigm shift started to happen when these entrepreneurs started to understand and appreciate the stuff that digital media in the fields of business was offering.
Before starting to talk about the opportunities and perks that having a career in digital marketing presents, let's understand the scopes in India in contemporary times. The Indian government has started a program with the name inverted "Digital India" which created a lot of opportunities in the digital marketing branch in order to empower Indian society and economy digitally.
Benefits of having a Digital Marketing Job :1) Freedom :
Freedom is one of the biggest perks having a career in the digital marketing field. Any kind of freedom be it artistic or creative, it is one thing that can be guaranteed in this career as there is a lot of scope for reaching the goal. Depending on how the temper of your employees is, it may also be possible for you to continue your work from home.
It is pretty natural for people to want to use all the platforms in the Digital world in order to provide and sat updates. For example, the official Twitter handle of Mumbai Police is very very active and they provide details of each and every minute to the citizens by using those tweets. In order to make it much more attractive and interesting to be yours especially young ones sometimes the contents which are used are pretty creative. Therefore the freedom that is present in the careers of digital marketing is not just about the culture but also about the quality of work.
2) Demanding Future :
The scopes of digital marketing careers are on the rise constantly. One of the biggest reasons for that being possible is the versatile and flexible nature of the work which makes it so attractive to clients as well as marketers. People who are trying to enter the arena of digital marketing and associated careers have a lot of room to get into.
Those geeks who are savvy with technologies like SEM and SEO and are confident in their technical intellect are especially perfect for this career. Most of the businesses of the whole world are turning towards shifting their marketing techniques to the digital arena and looking at that, marketers can predict that the demand for digital marketing in the future will rise and get doubled up.
3) Scope :
One of the most important things about this career is that it is always engaging and ever-changing. That's what attracts most of the people to work in this field as there is always something to learn. The other thing is the adrenaline rush of getting to do adventures with new clients everyday especially if you are working with an agency.
if you don't want to work under a boss per se, a lot of freelancing options are there too. Portals like Indeed, Freelancer, Upwork, Naukari have freelancing opportunities that they can provide you as a freelancer.
4) Financially Good :
Marketing is one of the key tools for business. Because most marketing today is done in the digital field, the salary of digital marketers is on the rise. It has been calculated that a decent digital marketer on the time of demand can earn $400,000 in a year. One other big plus point is that the rays that you want to get exist at regular intervals. The better you are at your job and the more you are able to upgrade your skills, the higher the chances are to get big fat checks at the end of the day. Those who don't have much experience to start with can also earn around $300000 to $1,300,000 per year.
5) Not a Hectic Job :
Digital marketing is not a job like sales. Unlike traditional marketing where you had to go in order to promote and sell your services here, you can reach your potential target audiences through the web.
Not just manufactured products but also services sectors like restaurants and hotels are also taking the help of online platforms in order to promote their services. Because of the revolution in the technological field, it has been possible for people to promote and market their products and services from one place not roaming around
6) Easy to get into :
High qualifications and technical training to get into this field of career are not very important. There is no defined specific qualification that is required to be a digital marketer. If you are thinking about getting into this field and you worry that you don't have any specific qualifications then the good news for you is that you only need to be serious, creative and must have good communication skills, that's it.
Though it is better to have basic knowledge in the marketing field which you can get from digital marketing courses which are available today everywhere.
7) Discovering professionalism :
As the field that we're talking about is booming with the growing development in the technological sector a lot of opportunities are opening up. Associating oneself with these opportunities can provide a hard-hitting experience with professionalism which one can enjoy thoroughly. The diverse nature of this field can introduce a person to various sides and various ways of the world which eventually can lead to being a better professional.
8) Wide Range of jobs opportunities :
The digital marketing field is not restricted to only one kind of job structure or portfolio.
If you get into this field you will be exposed to jobs like :
Content marketing managerDigital brand managerContent writerDirector of digital marketingInternet marketing specialistInternet marketing directorContent brand managerSocial media marketing managerSocial media marketing analystSEO manager
9) Opportunity to show creativity :
If you are creative and actually in love with expressing your thoughts in an attractive way then this is true "The field" for you. Digital marketing provides various opportunities to showcase your creative skills as part of your portfolio.
10) Get Involved with a change :
Evolution is happening in the field of marketing. If you get involved with digital marketing jobs you will be a part of this revolution. The confinements of traditional media opened its doors to digital media. After that happened, automatically the various kinds of prospects that were intermingled with the digital media started to go up.
Getting associated with the digital marketing field especially in a booming time like this has no cons. If you are truly creative and passionate about your work then this is the appropriate job title for you. Increasing popularity simultaneously generated the rise of career opportunities which eventually in the digital marketing form led to the foundation of various kinds of institutes exclusively to teach and research digital marketing.
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Top 10 marketing-related AI thought leaders to follow
30-second summary:
AI can help marketers deliver better overall customer experiences across all digital channels.
The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance.
To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases.
We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector.
Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption.
AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, and beyond.
How can you stay at the forefront of advances in AI and machine learning? Follow these AI-in-marketing thought leaders.
I like to keep a wide range of disciplines in my newsfeed, to keep learning about now only what AI technology can do, but how we can use it in marketing ethically, logically, and most successfully.
Read their research and commentary, and don’t forget to join in the conversation on the platform of your choice.
1) Andrew Ng, founder & CEO of Landing AI
You’d be hard-pressed to find a more influential AI instructor than Andrew Ng.
To date, over 3.2 million students have taken his ‘Machine Learning’ course on Coursera, the e-learning platform he co-founded. Another 394,000 have studied his ‘AI for Everyone’ course—and these are just two of the eleven courses he’s created there.
Andrew is also an Adjunct Professor of Computer Science at Stanford University and one of the catalysts for the MOOC movement (in fact, he led the development of Stanford’s MOOC platform.
Last year, he announced the grand opening of his company’s first international office in Medellín, Colombia—you can read more about his plans to evangelize AI in Latin America here.
Good reads:
Advice on building a machine learning career and reading research papers
I. will be crucial to companies outside of Silicon Valley—and they need a new playbook for it
LinkedIn: Andrew Ng
Twitter: @AndrewYNg
2) Cassie Kozyrkov, Chief Decision Scientist at Google
According to her LinkedIn, data scientist and statistician Cassie Kozyrkov is on a mission to “democratize Decision Intelligence and safe, reliable AI.” In her role at Google, she guides the search giant in making safe and effective use of artificial intelligence technology.
In her lengthy career with Google, Cassie has advised over 200 teams on their analytics processes, inspired more than 400 new projects, and trained over 15,000 analysts and decision-makers in using machine learning to transform their work.
She shares her knowledge and unique insight generously outside of the classroom and boardroom, as well.
Good reads:
Machine learning — Is the emperor wearing clothes?
Whose fault is it when AI makes mistakes?
LinkedIn: Cassie Kozyrkov
Twitter: @quaesita
3) Moustapha Cissé, Research Scientist and Head of Google AI Center, Accra
Moustapha is the founder and Director of the African Master of Machine Intelligence at the African Institute for Mathematical Sciences. The one-year intensive graduate program is fully funded and offered in partnership with Facebook and Google. In 2019, it received over 7,000 applicants.
Prior to joining Google, Moustapha was a research scientist at Facebook where he worked in AI. He earned his Master’s Degree in AI, then his Ph.D. in Computer Science at Pierre and Marie Curie University in Paris, and a Master’s Degree in Computer Science in Montreal in between.
Good reads:
Look to Africa to advance artificial intelligence
Google AI in Ghana
LinkedIn: Moustapha Cissé
Twitter: @Moustapha_6C
4) Karen Hao, Senior AI Reporter at MIT Technology Review
Karen’s work has appeared in Mother Jones, Sierra Magazine, New Republic, Quartz and more. After a brief stint as an application engineer post-graduation, she found that her passion is in media and helping others by demystifying AI. Karen earned her B.S. in Mechanical Engineering at MIT.
Today, Karen tweets writes and tweets about breaking news in AI, black AI and technology scholars, the social and justice issues inherent to AI use, and more.
She gave a great TEDx Talk earlier this year in Mumbai on ‘Why We Need to Democratize How We Build AI’ that you can catch here:
Good reads:
A debate between AI experts shows a battle over the technology’s future
The messy, secretive reality behind OpenAI’s bid to save the world
LinkedIn: Karen Hao
Twitter: @_KarenHao
5) Brian Solis, Digital Thought Leader and Author
Digital analyst, speaker, and author Brian Solis has been studying the impact of digital on people and businesses for over 20 years.
A prolific writer, he has authored over 60 research papers and bestselling books including Lifescale: How to Live a More Creative, Productive, and Happy Life; X: The Experience When Business Meets Design; and What’s the Future of Business (WTF).
The Global Innovation Evangelist for Salesforce, Brian explores digital transformation, innovation, and disruption—and it doesn’t get much more innovative or disruptive than AI.
He’s a keynote speaker in the upcoming Artificial Intelligence in Marketing Summit, a half-day virtual event hosted by ClickZ, and a much-loved columnist in CIO, Fast Company, AdWeek and more.
Good reads:
2020 Enterprise Technology Trends: Digital Transformation, AI, Cognitive Automation And Quantum Computing
Now hiring AI futurists: It’s time for artificial intelligence to take a seat in the C-Suite
LinkedIn: Brian Solis
Twitter: @briansolis
6) Bernard Marr, Futurist, Influencer and Data Advisor
Internationally bestselling author and strategic business advisor Bernard Marr has been recognized by LinkedIn as one of the world’s top 5 influencers.
Among the 16 bestselling books he’s authored are Tech Trends in Practice: The 25 Technologies that are Driving the 4th Industrial Revolution; Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things; and Artificial Intelligence in Practice: How 50 Successful Companies Used AI and Machine Learning to Solve Problems.
Good reads:
How Artificial Intelligence, IoT And Big Data Can Save The Bees
3 ways the Internet of Things will change every business
LinkedIn: Bernard Marr
Twitter: @BernardMarr
7) Rama Akkiraju, IBM Fellow and Director at IBM Watson
Rama Akkiraju is one of AI’s top influencers. An IBM Fellow, the Director of IBM’s Watson division, and a member of the IBM Academy of Technology, she’s been named one of the top 20 women in AI research by Forbes and one of the top 6 ‘A-Team for AI’ by Fortune Magazine.
In her work with IBM, Rama explores new ways to make AI work for enterprise business. She and her team have developed a wide range of machine learning and NLP-powered AI services including Personality Insights, Tone Analyzer, and Emotion Analysis.
Good reads:
How humans and machines can collaborate to solve problems and communicate compassionately
Declare Your Biases
LinkedIn: Rama Akkiraju
Twitter: @rama_akkiraju
8) Dr. Craig Brown, Data Scientist and Lead Big Data Architect
As a technology and business consultant, Dr. Brown has been working on technological and innovative projects for top fortune 1000 companies for over 30 years.
He is a data science and data analytics expert, the CEO & Sr. Partner of STEM Resource Partners, and the author of Untapped Potential: The Supreme Partnership of Self.
After earning his B.S. from the University of Pennsylvania, Brown went on to complete his M.B.A. there at The Wharton School before tackling his doctoral degrees from the University of Pennsylvania and Cornell University.
Good reads:
9 experts answer your top data science & machine learning questions, feat. Dr. Craig Brown
Intelligent Connectivity creates value through collaborative ecosystems
LinkedIn: Craig Brown, PhD
Twitter: @DrDataScientist
9) Fei-Fei Li, Stanford’s Leading AI Scientist
As the Director of Stanford’s Artificial Intelligence Lab (SAIL), Fei-Fei Li led over 20 faculty and 100 students in the education and research of AI.
She served close to two years as Google Cloud’s Chief Scientist of AI and Machine Learning and VP, and is the co-founder and Chairperson of the national non-profit organization AI4All.
Today, she’s recognized as the leading AI scientist at Stanford, where she continues her work as a Professor in Computer Science and leads the Human-Centered AI Institute.
Her research focuses on AI, machine learning, deep learning, computer vision, computational neuroscience, cognitive neuroscience, and the intersection of AI and healthcare.
Good reads:
Fei-Fei Li: If We Want Machines to Think, We Need to Teach Them to See
Fei-Fei Li’s Quest to Make AI Better for Humanity
LinkedIn: Fei-Fei Li
Twitter: @drfeifei
10) Paul Roetzer, Marketing Artificial Intelligence Institute founder & CEO
The CEO and founder of the Marketing Artificial Intelligence Institute, Paul Roetzer is also the creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.
He’s the author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, both published by Wiley.
Originally a graduate of Ohio University’s E.W. Scripps School of Journalism, Paul is a prolific writer. He still runs PR 20/20, as well, his first business and HubSpot’s first agency partner.
Good reads:
How AI is Transforming Search, Content and Digital Marketing
Can Artificial Intelligence Write Better Email Subject Lines Than Humans?
LinkedIn: Paul Roetzer
Twitter: @paulroetzer
Andy Betts is a Chief marketer and digital hybrid with more than 25 years of experience in search, content marketing, digital, martech and operations working across London, Europe, New York, and San Francisco. He works as an adviser and consultant for technology companies, agencies, and leading Fortune 500 companies.
The post Top 10 marketing-related AI thought leaders to follow appeared first on ClickZ.
source http://wikimakemoney.com/2020/06/25/top-10-marketing-related-ai-thought-leaders-to-follow/
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Top 10 Sales Consulting Companies | Sales Consulting Services Company
Every Business is in need of Sales team. Without sales team, we can't expect an sales growth. To grow business, every companies needs an sales consulting services who can help them to grow their sales for their product and services.
There are many companies offering sales consulting services. I would like to share some of the Top 10 Companies who are best in sales consulting service industries.
List of Top Sales Consulting Services Companies:
1.Yatharth Marketing Solutions
Yatharth Marketing Solutions A Best Sales Consulting Company offer Sales Consulting Services for small and medium business. With services, they increase your business sales upto 100%. At YMS they are dedicated to providing company and individuals with excellent sales consultancy services. YMS help companies and individuals increase their sales capabilities by increasing sales figures, increase number of client and their profit margins – three of which help to expand their sales bottom-line.
2. ASLAN Training and Development
ASLAN Training and Development is a global sales training and consulting firm that offers customized, onsite inside sales training, field sales training, and sales leadership development. For over 15 years ASLAN has helped internationally recognized brands, such as FedEx, Johnson & Johnson, National Geographic, Schneider Electric, and others, improve the performance of their sales reps and managers. ASLAN recognizes that all sales roles are not the same and has developed a total suite of solutions that includes strategies for hiring, transitioning managers into coaches and leaders and improving overall performance for each of the 11 unique sales roles.
3. Carew International
Carew International – For more than 35 years, Carew International has established its reputation as a leader in the customized design and delivery of programs that dramatically improve performance in sales, sales leadership, inside sales, and customer service. Carew leadership engages human resource and psychology experts, internal and external thought-leadership professionals, and world-class sales research to develop unique, comprehensive, and results-oriented curricula. Carew's holistic approach goes to the core of sales and business development by honing the skills, methods, and attitudes necessary to become value-creating sales professionals who cultivate productive long-term business relationships. Carew's clients are among the most recognized and respected names in worldwide business, and their leadership in their respective industries speaks to Carew's competitive advantage.
4. Fusion Learning
Fusion Learning – Being a significant contributor to the growth and success of several of North America's leading organizations has propelled Fusion Learning from start-up in 2000 to one of the most successful sales-effectiveness firms today. Fusion clients benefit from implementing practical approaches to drive revenue, profit, and customer engagement. Unique program offerings set Fusion Learning apart, including Strategic Sales BluePRINT, which offers sales executives with a facilitated process to articulate their three-year sales strategy and make it actionable, and StorySelling, which develops sales professionals' ability to craft and tell memorable, intentional stories at critical stages in the client's buying process. Fusion Learning's largest segment is financial services and industry leaders including 3M, American Express, BlackRock, HSBC, Molson Coors, Pfizer, PwC, SAS, Scotiabank, and US Cellular.
5. Imparta Ltd
Imparta Ltd. provides sales training, support, and consultancy services. It offers sales courses in the areas of sales manager programs, sales coaching, commercial acumen, negotiating client value, creating client value, and consultative selling skills. The company also provides services in the areas of creating client value, choosing a sales methodology, deal pursuits, and conferences. In addition, it offers marketing courses in the areas of segmentation and targeting, turning data into effective propositions, data driven insights, managing market research programs, creative thinking, developing winning propositions, marketing strategy and planning, social media, aligning sales and marketing, developing powerful communications, and delivering value through effective CRM. Further, the company provides marketing consulting services; and service courses in the areas of customer focused culture, service improvement, and sales through service. Imparta Ltd. was founded in 1997 and is headquartered in London, United Kingdom. The company has subsidiaries in Austin, Texas; Melbourne, Australia; and Romania.
6. Miller Heiman Group
Miller Heiman – Miller Heiman is the go-to resource for organizations looking to propel growth through the sales function. The Miller Heiman Sales System© offers a framework to guide sales leaders in organizing their strategies and building a high-performance engine that attracts and keeps the best salespeople and ensures precise execution in front of customers. Its solutions include consultation on strategic issues, coaching workshops to build management effectiveness, post-workshop sales management tools to promote salesperson effectiveness and productivity, assessment tools to more effectively fill sales roles and reallocate team members, and an extensive library of sales performance thought-leadership publications and research.
7. RAIN Group
RAIN Group is a global sales performance improvement company. With headquarters in Boston and locations in Geneva, Johannesburg, London, Mumbai, Sydney, and Toronto, they help companies with complex products and services unleash the sales potential of their teams. They have helped hundreds of thousands of salespeople, managers, and professionals in more than 62 countries significantly increase their sales with our sales training and sales consulting services. RAIN Group is led by industry luminaries Mike Schultz and John Doerr, two of the world’s most respected sales experts and bestselling co-authors of Rainmaking Conversations (Wiley, 2011) and Insight Selling (Wiley, 2014).
8. Sales Performance International
Sales Performance International – Sales Performance International (SPI) is a global sales-performance improvement firm. It exists for a singular purpose: to help companies drive measurable and sustainable revenue growth. SPI helps corporations transform their revenue engines to market and sell high-value solutions - to build a lasting foundation for sustainable top-line growth. SPI offers the industry's only comprehensive Sales Performance Optimization Platform. This integrated approach to optimizing sales growth and results is comprised of three core components: Right People - scientific assessment of the specific talent requirements for your sales models; Right Process - aligning sales process, methods, and continual learning to buyer behaviors; Right Tools - integration of enabling technologies to foster process adoption, efficiency, and effectiveness.
9. Sales Excellence International
Sales Excellence International – Sales Excellence International is a global sales-training organization with representation on six continents, including local, native-speaking trainers and consultants. Since 2001, Sales Excellence International has helped hundreds of companies of all sizes grow their client base, increase revenue, and keep more profit, providing custom-tailored training programs delivered as on-site workshops, instructor-led Web workshops (Webinars), and HD video eWorkshops (eLearning programs), as well as licensed courses and train-the-trainer certification. Sales Excellence International specializes in blending a variety of learning mediums into a customized training and reinforcement curriculum designed to produce observable, measurable, and lasting changes in sales behavior. A suite of sales-empowerment software applications that are integrated to Salesforce, Microsoft Dynamics, SAP, Oracle, and others is also offered.
10. Richardson
Richardson – Richardson is a global sales-training and performance-improvement company. With more than 30 years of experience, Richardson creates customized solutions that build organizational ability and improve the individual skill necessary to drive business outcomes. Richardson also helps leaders ready their organizations to execute sales strategies and improve financial results. Having worked with many of the world's largest companies, Richardson possesses the expertise and resources to support organization-wide global initiatives within the client's time frame. In partnership with its clients, Richardson can identify sales best practices, evaluate talent, and build and sustain skills and knowledge through innovative sales training and coaching. The breadth and depth of its customization remains a distinct competitive advantage, ensuring that each solution reflects the unique culture of its clients, driving rapid adoption and results.
Top List will be updating as per the time constraint. Share us if you have any recommendation of other company and why.
Thanks for reviewing the list.
Source :
https://www.linkedin.com/pulse/top-10-sales-consulting-companies-services-company-mitul-patel
#sales#training#coaching#companies#agencies#Business#provider#programs#professional#online#best#top#Consulting#consultant#speakers#motivational
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