#TikTok viral breakfast fries recipe

[funwave-frenchfries]

Frozen Fries for Breakfast? 8 Veg Recipes That Will Shock You – Funwave Foods LLP 

When you think of frozen French fries, your mind probably jumps to crispy side dishes for burgers or a quick evening snack. But what if we told you that frozen fries for breakfast can be a game-changer? Whether you love air fryer frozen fries, oven-baked breakfast fries, or loaded breakfast fries, these creative vegetarian frozen fries recipes will surprise you. 

At Funwave Foods LLP, we are the best frozen French fries manufacturer, supplier, and exporter providing premium-quality fries that are perfect for every meal, including breakfast. 

1. Breakfast Poutine with Frozen Fries 

A Canadian classic with a breakfast twist! Oven-baked frozen fries are topped with melted cheese and a rich vegetarian gravy. Add sautéed mushrooms and bell peppers for extra flavor. 

2. Masala Fries with Scrambled Paneer 

For a desi touch, toss crispy frozen fries with Indian spices like cumin, coriander, and chili powder. Serve with scrambled paneer for a protein-packed breakfast. 

3. Loaded Veggie Breakfast Fries 

Layer air-fried frozen fries with sautéed onions, tomatoes, spinach, and cheese. Bake for a few minutes to melt the cheese and enjoy a delicious healthy frozen fries breakfast. 

4. Crispy Fries & Avocado Toast 

Upgrade your avocado toast by adding a side of crispy frozen French fries seasoned with garlic and herbs. It’s a perfect balance of creamy and crunchy textures. 

5. Breakfast Fries Casserole 

Mix frozen French fries, bell peppers, onions, and cheese in a baking dish. Bake until golden brown for an easy frozen fries breakfast casserole. 

6. Mediterranean-Style Fries Wrap 

Wrap air-fried frozen fries with hummus, lettuce, tomatoes, cucumbers, and olives in a pita. A quick and healthy way to enjoy vegetarian frozen fries recipes. 

7. Spicy Tofu & Fries Stir-Fry 

Sauté tofu with chili sauce and sesame seeds, then toss with crispy frozen fries for a high-protein breakfast that’s both filling and delicious. 

8. McDonald’s-Style Breakfast Fries at Home 

Recreate your favorite McDonald's-style fries at home using our premium bulk frozen French fries. Serve with a side of ketchup or cheese dip for a perfect morning meal. 

Why Choose Funwave Foods LLP for Frozen French Fries? 

As a leading frozen French fries exporter and supplier, we offer: 

✔ High-Quality Frozen Fries – Made from premium potatoes for ultimate crispiness. 

✔ Bulk & Wholesale Supply – Perfect for restaurants, hotels, and supermarkets. 

✔ Private Label Frozen Fries – Customized packaging options available. 

✔ Global Export – Supplying frozen fries to the USA, UAE, Europe, and Asia. 

Order Premium Frozen French Fries Today! 

Looking for the best frozen French fries manufacturer in India? Contact Funwave Foods LLP for wholesale frozen French fries supply today! 

📩 Email: info@funwave.in 

🌐 Website: Funwave Foods LLP 

Enjoy your frozen fries breakfast with Funwave Foods – the top frozen French fries exporter worldwide! 🚀 

[livingcorner]

50 Recipes To Make The Most Of Tomato Season

Anna Watson Carl

Tomato season is what we train for. We dream about it all year. Ok, we’re obsessed. Nothing compares to the sweet and tart juiciness of fresh, seasonal tomatoes. Here are totally amazing ways to use up all those summer tomatoes before the season ends. Get on it.

You're reading: 50 Recipes To Make The Most Of Tomato Season

Still daydreaming? We don’t blame you. Check out our tomato salads and recipes for zucchini and sweet corn.

1 of 50

Caprese Garlic Bread

Melty mozzarella and fresh tomatoes give basic garlic bread a MAJOR upgrade.

Get the recipe from Delish.

2 of 50

Tomato Galette

The beautiful shapes and sizes of peak-season heirloom tomatoes really make this galette stand out.

Get the recipe from Delish.

3 of 50

Classic BLT

Nothing beats a classic.

Get the recipe from Delish.

4 of 50

Summer Panzanella

Panzan-HELL-YEA!

Get the recipe from Delish.

5 of 50

Gazpacho

Is it, uh, bad form to chug it straight from the bowl? Cause this gazpacho that good.

Get the recipe from Delish.

6 of 50

Tomato Salad

Delightful on all fronts: It’s got leafy greens, juicy tomatoes, blue cheese, candied hazelnuts, and stove-top croutons, tossed in gingery balsamic vinaigrette.

Get the recipe from Delish.

7 of 50

Fresh Tomato Salsa

The best excuse to break out the tortilla chips.

Get the recipe from Delish.

8 of 50

Read more: What To Do With Too Much Fresh Mint From the Garden

Baked Feta Pasta

This viral TikTok sensation is a must-try.

Get the recipe from Delish.

9 of 50

Heirloom Tomato Tart with Ricotta and Basil

We don’t know whether to eat this or frame it.

Get the recipe from Delish.

10 of 50

Sun Dried Tomatoes

Highly recommend ’em in a bowl of fettuccine alfredo.

Get the recipe from Delish.

11 of 50

Caprese Chicken

Tomatoes cooked in balsamic vinegar are the perfect sweet-tart compliment to this cheesy chicken.

Get the recipe from Delish.

12 of 50

Caprese Zoodles

You won’t miss the carbs.

Get the recipe from Delish.

13 of 50

Taco Tomatoes

These are the prettiest low-carb tacos you’ll ever see.

Get the recipe from Delish.

14 of 50

Tomato Cucumber Feta Salad

This bright, satisfying salad comes together in 10 minutes tops.

Get the recipe from Delish.

15 of 50

Caprese Salad

So fresh.

Get the recipe from Delish.

16 of 50

Bruschetta Pasta Salad

This salad is the epitome of summer in a bowl.

Get the recipe from Delish.

17 of 50

Greek Feta Dip

Whipped feta > hummus.

Get the recipe from Delish.

18 of 50

Bruschetta Shrimp Pasta

You’re going to be making this satisfying shrimp pasta all summer long.

Get the recipe from Delish.

19 of 50

BLT Pasta Salad

There’s Ranch dressing in there.

Get the recipe from Delish.

20 of 50

Breakfast Tomatoes

Healthy and easy.

Get the recipe from Delish.

21 of 50

Oven-Fried Cherry Tomatoes

Read more: What to Do with All Those Summer Tomatoes – FineCooking

Pop as many of these juicy babies into your mouth as you want — they’re baked!

Get the recipe from Delish.

22 of 50

Greek Cucumber Cups

We want all Greek, all the time.

Get the recipe from Delish.

23 of 50

Creamy Tuscan Chicken

Bonus: Way cheaper than a trip to Italy.

Get the recipe from Delish.

24 of 50

Caprese Quinoa Casserole

A hot take on a traditional Caprese salad.

Get the recipe from Delish.

25 of 50

Grilled Bruschetta Chicken

The least basic grilled chicken has ever looked.

Get the recipe from Delish.

26 of 50

Caprese Pasta Salad

We’ll eat anything topped with balsamic drizzle, but especially this.

Get the recipe from Delish.

27 of 50

Beef Taco Salad

Try a healthier twist on Taco Tuesdays.

Get the recipe from Delish.

28 of 50

Skillet Chicken Cacciatore

This easy chicken dinner will become your weeknight go-to.

Get the recipe from Delish.

29 of 50

Gazpacho

Your summer needs this easy appetizer.

Get the recipe from Delish.

30 of 50

California Grilled Chicken

♫ California looove …♫

Get the recipe from Delish.

Michael La Corte Recipe Editor Michael La Corte is a recipe editor with Delish, where he covers food trends.

This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io

Source: https://livingcorner.com.au Category: Garden

source https://livingcorner.com.au/50-recipes-to-make-the-most-of-tomato-season/

[latoyajkelson70506]

TikTok Is the Food Platform of the People

Tway Nguyen, also known as @twaydabae, isn't totally sure why a video of her cooking fried rice on TikTok blew up to 5.5 million views, but her guess is that it's because she cracked two eggs at the same time. She thinks that's why TikTok's algorithm pushed it onto the For You page, the assortment of recommended videos you see when you open the app. Though she used to post dancing videos and makeup tips with no real rhyme or reason, Nguyen has used TikTok exclusively for cooking ever since, picking up millions of views and gaining a following of over 282,000 users.

Since that video on March 22, TikTok has been a fast-growing space for Nguyen, who decided to take her kitchen experience online after finishing culinary school last year. She'd initially planned to work on the line in a kitchen, but now, social media is her full-time job. Though she's been making food content on YouTube and Instagram for longer, her following on those platforms has grown slower. "A really good thing about TikTok is it's still in the beginning stages where we're still getting a lot of genuine and original personalities rather than just a lot of people copying each other," Nguyen told VICE. "Right now is like the golden time."

@twaydabae

Quick and easy #friedrice #recipe #easyrecipe #foodie #food #homecook #howto #howtocook

♬ original sound - twaydabae

If you want to make food videos in 2020, and all you have is a phone, your home kitchen, and not much of an online following, where do you start? For people at the beginning of their path in food, TikTok is increasingly the answer. There, there's still a chance to become a food star.

In the food world, TikTok is the anti-YouTube. At 15 years old, YouTube now feels like the old guard, while TikTok, which was released worldwide in 2018, has been called the "wild west." On YouTube, food videos are like TV shows—Bon Appétit's now push the 30-minute mark—but TikTok videos max out at one minute. As YouTube has become another product for influencer chefs and media publications like this one, the expectations for content and production are high. TikTok, meanwhile, has the DIY appeal of a new platform.

There's a lo-fi, unpolished quality to TikTok's food world, where videos are often taken by a person holding the phone in one hand and cooking with the other. Sometimes, the kitchens are dirty, the shots are blurry, and the omelettes flip imperfectly, but that doesn't stop the views; the popular user @blockboyjmomey posts cooking videos made in a cell at a California prison. "A good phone, a good mic, a tripod, and some window light—that's what I use. There's nothing fancy about my kitchen. It's just simple, relatable," Nguyen said. Everything feels like you could do it too, without a production crew, a test kitchen, or even high-end cookware.

@twaydabae

so easy it doesn’t require chopping! Full written recipe & directions on my IG @ TWAYDABAE #howto #easyrecipe #homecook #cookathome #asianrecipe

♬ original sound - twaydabae

The style of overhead shots and floating hands pioneered by Tasty became the norm on other platforms, but there isn't a formula for a TikTok food video yet. Some clips on the platform are narrated in quick hits of instructions; others are set to popular audio clips, which allows food creators to ride on the buzz of songs backing viral dance trends or memes.

Only so much can be explained in one minute or shown in a meaningful way through un-narrated clips, so TikTok food videos focus on quick techniques, replications of well-known dishes, and "hacks." The effect of this is that the food is simple, and one of Nguyen's early goals was to show young Asian Americans how easy their cultural foods are.

TikTok food is best explained by its big trends: the viral one-pan breakfast sandwich showed a lifehack for a common meal; the three-ingredient dalgona coffee can be made by anyone who can vigorously whisk; the tiny pancakes are just regular pancakes but small. Consider the Hot Cheetos-crusted mozzarella sticks, the Oreo cake, and the bread pizza, and it's clear that TikTok foods draw on familiar, easy-to-recreate elements instead of introducing people to entirely new concepts.

@twincoast

VEGAN strawberry smoothie! 🍓 no bananas 🍌 #vegan #veganfood #smoothie #smoothiebowl #veganrecipe #healthysmoothie #vitamixlife #vitamix

♬ SLOW DANCING IN THE DARK - Joji

Sisters Ashley and Taylor Johnston have made it big on TikTok by making nothing but smoothies. As @twincoast, their feed is a rainbow grid of Vitamix containers full of blended fruit. They uploaded their first smoothie video on TikTok in November 2019 and "it went pretty much viral overnight with over 500,000 views," the sisters told VICE in an email. Today, that video has over 1 million views.

"We think that our smoothies have been popular on TikTok because it is different from the other content being uploaded," the Johnston sisters said. On YouTube, where they've had an account since 2012 and occasionally post food tutorials, they have a following of 61,000, but on TikTok, they've gained over 757,000 followers since last November. Their audience is excited to watch videos that show little more than a smoothie being scooped and smoothed with a spoon. There's a market for that though, the sisters said: "Our followers have grown to know what our smoothies look like and the exact spoon we use for our scoop videos."

@spurweezy

Making Filipino Chicken adobo with Mom #filipino #cooking #fyp #foryourpage

♬ Wii store - .

Mike Spurlock, who posts videos on TikTok as @spurweezy, sees TikTok as a space to be realistic about home cooking. An event planner by trade, Spurlock previously shared his home-cooked meals in private group chats, but last July, he began cooking on TikTok to show a long-distance romantic partner what he was up to in the kitchen. Even after the relationship ended, he stayed on the platform, where his videos have gained him 62,000 followers. "People like to know that you don't have to be a world-star chef with world-star equipment to make a great meal," he told VICE.

Users who've found followings primarily on TikTok attribute their success to "the algorithm." As Instagram influencers and YouTubers see their view counts slide, they see "the algorithm" as something to be blamed, but on TikTok, the algorithm offers promise. Creating good, grabby content is king, both Nguyen and Spurlock acknowledged, but the algorithm—which dictates what ends up on the For You page—is necessary for being discovered.

"The way the TikTok algorithm works is you can not have any followers and overnight, your video can go crazy because of just... something," Spurlock said. The first video of his that got the algorithm's attention was one of him cooking bratwurst, because people in the comments began arguing over whether or not he'd burnt them, he said. Despite all the videos and articles offering ways to "hack" the TikTok algorithm, there's still a sense that no one really knows how it works—after all, if these tutorials really nailed it, wouldn't everyone be a TikTok star? When you look at it that way, "the algorithm" is another way of saying "luck."

@spurweezy

♬ original sound - Auzzy4

No matter how the algorithm works, home cooking has worked for Spurlock on TikTok, though it hasn't been the same on other platforms. On Instagram, his follower count hovers under 1,000; one day, he wants to make the jump to YouTube. "I think [TikTok] users are a little bit more forgiving of, I guess, more home-styled content. The professional stuff is out there, but when I check on the OG TikTok chefs, what kinda brought everybody together was that we're all just focused on home cooking," Spurlock said. "On Instagram, it feels a little bit more commercial. Yes, you can have your own style, but it's way more curated. TikTok just feels more authentic."

That perception of authenticity could explain why big food brands haven't quite cracked TikTok, even if they've found monumental success on YouTube and Instagram. Perhaps the best example is Bon Appétit's absence from the platform, despite its huge YouTube presence. Though accounts with the handles @bonappetit and @bonappetitmag exist, they're blank and don't carry the magazine's branding.

With 1.2 million followers, Tasty runs one of the largest accounts in the TikTok food space, but its content appears to be cut from existing videos. First We Feast's page is similarly popular, though it mostly reposts random TikTok users. Thrillist, with 581,000 followers on YouTube, has just over 46,000 on TikTok; though its videos are more in line with TikTok's style, they rarely break 2,000 views.

Part of that, according to Alessandro Bogliari, CEO and co-founder of the Influencer Marketing Factory, is likely because of who runs media companies. "It's management that is definitely older. They might not understand what TikTok is," he told VICE. TikTok might seem too new to invest resources into, and the platform can change faster than companies might strategize around it. "It's relatively new, and the rules are changing every single day and every week. I think that a lot of brands are usually slower in decision making."

@spurweezy

Whats your favorite #chicken sandwich, Popeyes🐔 or Chick-fil-A🐄? S/o to @nishcooks #foryoupage #fyp #cooking #food #popeyes #chickfila #烹饪 #duet

♬ Cheryl - yung gravy

To Nguyen, part of the appeal of social media is that she controls the whole process. "I don't have to go through a boss to say, 'Okay, you can post your video,'" Nguyen said. With conventional food media catching well-earned criticism for gatekeeping, breaking into the field through traditional means can feel like an uphill climb. Jobs are scarce and landing them can be a mix of luck and connections. On TikTok, meanwhile, you don't need to worry about that: Anyone can hit record, publish, and have a similar shot at getting swept into the algorithm.

"On YouTube and Instagram, I feel like you almost have this pedigree," Spurlock said. "You know, just like the picture-perfect everything. TikTok is a little bit more open to everyday people."

Follow Bettina Makalintal on Twitter.

via VICE US - undefined US VICE US - undefined US via Mom's Kitchen Recipe Network Mom's Kitchen Recipe Network

[deborahaphillips54303]

TikTok Is the Food Platform of the People

Tway Nguyen, also known as @twaydabae, isn't totally sure why a video of her cooking fried rice on TikTok blew up to 5.5 million views, but her guess is that it's because she cracked two eggs at the same time. She thinks that's why TikTok's algorithm pushed it onto the For You page, the assortment of recommended videos you see when you open the app. Though she used to post dancing videos and makeup tips with no real rhyme or reason, Nguyen has used TikTok exclusively for cooking ever since, picking up millions of views and gaining a following of over 282,000 users.

Since that video on March 22, TikTok has been a fast-growing space for Nguyen, who decided to take her kitchen experience online after finishing culinary school last year. She'd initially planned to work on the line in a kitchen, but now, social media is her full-time job. Though she's been making food content on YouTube and Instagram for longer, her following on those platforms has grown slower. "A really good thing about TikTok is it's still in the beginning stages where we're still getting a lot of genuine and original personalities rather than just a lot of people copying each other," Nguyen told VICE. "Right now is like the golden time."

@twaydabae

Quick and easy #friedrice #recipe #easyrecipe #foodie #food #homecook #howto #howtocook

♬ original sound - twaydabae

If you want to make food videos in 2020, and all you have is a phone, your home kitchen, and not much of an online following, where do you start? For people at the beginning of their path in food, TikTok is increasingly the answer. There, there's still a chance to become a food star.

In the food world, TikTok is the anti-YouTube. At 15 years old, YouTube now feels like the old guard, while TikTok, which was released worldwide in 2018, has been called the "wild west." On YouTube, food videos are like TV shows—Bon Appétit's now push the 30-minute mark—but TikTok videos max out at one minute. As YouTube has become another product for influencer chefs and media publications like this one, the expectations for content and production are high. TikTok, meanwhile, has the DIY appeal of a new platform.

There's a lo-fi, unpolished quality to TikTok's food world, where videos are often taken by a person holding the phone in one hand and cooking with the other. Sometimes, the kitchens are dirty, the shots are blurry, and the omelettes flip imperfectly, but that doesn't stop the views; the popular user @blockboyjmomey posts cooking videos made in a cell at a California prison. "A good phone, a good mic, a tripod, and some window light—that's what I use. There's nothing fancy about my kitchen. It's just simple, relatable," Nguyen said. Everything feels like you could do it too, without a production crew, a test kitchen, or even high-end cookware.

@twaydabae

so easy it doesn’t require chopping! Full written recipe & directions on my IG @ TWAYDABAE #howto #easyrecipe #homecook #cookathome #asianrecipe

♬ original sound - twaydabae

The style of overhead shots and floating hands pioneered by Tasty became the norm on other platforms, but there isn't a formula for a TikTok food video yet. Some clips on the platform are narrated in quick hits of instructions; others are set to popular audio clips, which allows food creators to ride on the buzz of songs backing viral dance trends or memes.

Only so much can be explained in one minute or shown in a meaningful way through un-narrated clips, so TikTok food videos focus on quick techniques, replications of well-known dishes, and "hacks." The effect of this is that the food is simple, and one of Nguyen's early goals was to show young Asian Americans how easy their cultural foods are.

TikTok food is best explained by its big trends: the viral one-pan breakfast sandwich showed a lifehack for a common meal; the three-ingredient dalgona coffee can be made by anyone who can vigorously whisk; the tiny pancakes are just regular pancakes but small. Consider the Hot Cheetos-crusted mozzarella sticks, the Oreo cake, and the bread pizza, and it's clear that TikTok foods draw on familiar, easy-to-recreate elements instead of introducing people to entirely new concepts.

@twincoast

VEGAN strawberry smoothie! 🍓 no bananas 🍌 #vegan #veganfood #smoothie #smoothiebowl #veganrecipe #healthysmoothie #vitamixlife #vitamix

♬ SLOW DANCING IN THE DARK - Joji

Sisters Ashley and Taylor Johnston have made it big on TikTok by making nothing but smoothies. As @twincoast, their feed is a rainbow grid of Vitamix containers full of blended fruit. They uploaded their first smoothie video on TikTok in November 2019 and "it went pretty much viral overnight with over 500,000 views," the sisters told VICE in an email. Today, that video has over 1 million views.

"We think that our smoothies have been popular on TikTok because it is different from the other content being uploaded," the Johnston sisters said. On YouTube, where they've had an account since 2012 and occasionally post food tutorials, they have a following of 61,000, but on TikTok, they've gained over 757,000 followers since last November. Their audience is excited to watch videos that show little more than a smoothie being scooped and smoothed with a spoon. There's a market for that though, the sisters said: "Our followers have grown to know what our smoothies look like and the exact spoon we use for our scoop videos."

@spurweezy

Making Filipino Chicken adobo with Mom #filipino #cooking #fyp #foryourpage

♬ Wii store - .

Mike Spurlock, who posts videos on TikTok as @spurweezy, sees TikTok as a space to be realistic about home cooking. An event planner by trade, Spurlock previously shared his home-cooked meals in private group chats, but last July, he began cooking on TikTok to show a long-distance romantic partner what he was up to in the kitchen. Even after the relationship ended, he stayed on the platform, where his videos have gained him 62,000 followers. "People like to know that you don't have to be a world-star chef with world-star equipment to make a great meal," he told VICE.

Users who've found followings primarily on TikTok attribute their success to "the algorithm." As Instagram influencers and YouTubers see their view counts slide, they see "the algorithm" as something to be blamed, but on TikTok, the algorithm offers promise. Creating good, grabby content is king, both Nguyen and Spurlock acknowledged, but the algorithm—which dictates what ends up on the For You page—is necessary for being discovered.

"The way the TikTok algorithm works is you can not have any followers and overnight, your video can go crazy because of just... something," Spurlock said. The first video of his that got the algorithm's attention was one of him cooking bratwurst, because people in the comments began arguing over whether or not he'd burnt them, he said. Despite all the videos and articles offering ways to "hack" the TikTok algorithm, there's still a sense that no one really knows how it works—after all, if these tutorials really nailed it, wouldn't everyone be a TikTok star? When you look at it that way, "the algorithm" is another way of saying "luck."

@spurweezy

♬ original sound - Auzzy4

No matter how the algorithm works, home cooking has worked for Spurlock on TikTok, though it hasn't been the same on other platforms. On Instagram, his follower count hovers under 1,000; one day, he wants to make the jump to YouTube. "I think [TikTok] users are a little bit more forgiving of, I guess, more home-styled content. The professional stuff is out there, but when I check on the OG TikTok chefs, what kinda brought everybody together was that we're all just focused on home cooking," Spurlock said. "On Instagram, it feels a little bit more commercial. Yes, you can have your own style, but it's way more curated. TikTok just feels more authentic."

That perception of authenticity could explain why big food brands haven't quite cracked TikTok, even if they've found monumental success on YouTube and Instagram. Perhaps the best example is Bon Appétit's absence from the platform, despite its huge YouTube presence. Though accounts with the handles @bonappetit and @bonappetitmag exist, they're blank and don't carry the magazine's branding.

With 1.2 million followers, Tasty runs one of the largest accounts in the TikTok food space, but its content appears to be cut from existing videos. First We Feast's page is similarly popular, though it mostly reposts random TikTok users. Thrillist, with 581,000 followers on YouTube, has just over 46,000 on TikTok; though its videos are more in line with TikTok's style, they rarely break 2,000 views.

Part of that, according to Alessandro Bogliari, CEO and co-founder of the Influencer Marketing Factory, is likely because of who runs media companies. "It's management that is definitely older. They might not understand what TikTok is," he told VICE. TikTok might seem too new to invest resources into, and the platform can change faster than companies might strategize around it. "It's relatively new, and the rules are changing every single day and every week. I think that a lot of brands are usually slower in decision making."

@spurweezy

Whats your favorite #chicken sandwich, Popeyes🐔 or Chick-fil-A🐄? S/o to @nishcooks #foryoupage #fyp #cooking #food #popeyes #chickfila #烹饪 #duet

♬ Cheryl - yung gravy

To Nguyen, part of the appeal of social media is that she controls the whole process. "I don't have to go through a boss to say, 'Okay, you can post your video,'" Nguyen said. With conventional food media catching well-earned criticism for gatekeeping, breaking into the field through traditional means can feel like an uphill climb. Jobs are scarce and landing them can be a mix of luck and connections. On TikTok, meanwhile, you don't need to worry about that: Anyone can hit record, publish, and have a similar shot at getting swept into the algorithm.

"On YouTube and Instagram, I feel like you almost have this pedigree," Spurlock said. "You know, just like the picture-perfect everything. TikTok is a little bit more open to everyday people."

Follow Bettina Makalintal on Twitter.

via VICE US - undefined US VICE US - undefined US via Mom's Kitchen Recipe Network Mom's Kitchen Recipe Network

[cyberpoetryballoon]

TikTok Is the Food Platform of the People

Tway Nguyen, also known as @twaydabae, isn't totally sure why a video of her cooking fried rice on TikTok blew up to 5.5 million views, but her guess is that it's because she cracked two eggs at the same time. She thinks that's why TikTok's algorithm pushed it onto the For You page, the assortment of recommended videos you see when you open the app. Though she used to post dancing videos and makeup tips with no real rhyme or reason, Nguyen has used TikTok exclusively for cooking ever since, picking up millions of views and gaining a following of over 282,000 users.

Since that video on March 22, TikTok has been a fast-growing space for Nguyen, who decided to take her kitchen experience online after finishing culinary school last year. She'd initially planned to work on the line in a kitchen, but now, social media is her full-time job. Though she's been making food content on YouTube and Instagram for longer, her following on those platforms has grown slower. "A really good thing about TikTok is it's still in the beginning stages where we're still getting a lot of genuine and original personalities rather than just a lot of people copying each other," Nguyen told VICE. "Right now is like the golden time."

@twaydabae

Quick and easy #friedrice #recipe #easyrecipe #foodie #food #homecook #howto #howtocook

♬ original sound - twaydabae

If you want to make food videos in 2020, and all you have is a phone, your home kitchen, and not much of an online following, where do you start? For people at the beginning of their path in food, TikTok is increasingly the answer. There, there's still a chance to become a food star.

In the food world, TikTok is the anti-YouTube. At 15 years old, YouTube now feels like the old guard, while TikTok, which was released worldwide in 2018, has been called the "wild west." On YouTube, food videos are like TV shows—Bon Appétit's now push the 30-minute mark—but TikTok videos max out at one minute. As YouTube has become another product for influencer chefs and media publications like this one, the expectations for content and production are high. TikTok, meanwhile, has the DIY appeal of a new platform.

There's a lo-fi, unpolished quality to TikTok's food world, where videos are often taken by a person holding the phone in one hand and cooking with the other. Sometimes, the kitchens are dirty, the shots are blurry, and the omelettes flip imperfectly, but that doesn't stop the views; the popular user @blockboyjmomey posts cooking videos made in a cell at a California prison. "A good phone, a good mic, a tripod, and some window light—that's what I use. There's nothing fancy about my kitchen. It's just simple, relatable," Nguyen said. Everything feels like you could do it too, without a production crew, a test kitchen, or even high-end cookware.

@twaydabae

so easy it doesn’t require chopping! Full written recipe & directions on my IG @ TWAYDABAE #howto #easyrecipe #homecook #cookathome #asianrecipe

♬ original sound - twaydabae

The style of overhead shots and floating hands pioneered by Tasty became the norm on other platforms, but there isn't a formula for a TikTok food video yet. Some clips on the platform are narrated in quick hits of instructions; others are set to popular audio clips, which allows food creators to ride on the buzz of songs backing viral dance trends or memes.

Only so much can be explained in one minute or shown in a meaningful way through un-narrated clips, so TikTok food videos focus on quick techniques, replications of well-known dishes, and "hacks." The effect of this is that the food is simple, and one of Nguyen's early goals was to show young Asian Americans how easy their cultural foods are.

TikTok food is best explained by its big trends: the viral one-pan breakfast sandwich showed a lifehack for a common meal; the three-ingredient dalgona coffee can be made by anyone who can vigorously whisk; the tiny pancakes are just regular pancakes but small. Consider the Hot Cheetos-crusted mozzarella sticks, the Oreo cake, and the bread pizza, and it's clear that TikTok foods draw on familiar, easy-to-recreate elements instead of introducing people to entirely new concepts.

@twincoast

VEGAN strawberry smoothie! 🍓 no bananas 🍌 #vegan #veganfood #smoothie #smoothiebowl #veganrecipe #healthysmoothie #vitamixlife #vitamix

♬ SLOW DANCING IN THE DARK - Joji

Sisters Ashley and Taylor Johnston have made it big on TikTok by making nothing but smoothies. As @twincoast, their feed is a rainbow grid of Vitamix containers full of blended fruit. They uploaded their first smoothie video on TikTok in November 2019 and "it went pretty much viral overnight with over 500,000 views," the sisters told VICE in an email. Today, that video has over 1 million views.

"We think that our smoothies have been popular on TikTok because it is different from the other content being uploaded," the Johnston sisters said. On YouTube, where they've had an account since 2012 and occasionally post food tutorials, they have a following of 61,000, but on TikTok, they've gained over 757,000 followers since last November. Their audience is excited to watch videos that show little more than a smoothie being scooped and smoothed with a spoon. There's a market for that though, the sisters said: "Our followers have grown to know what our smoothies look like and the exact spoon we use for our scoop videos."

@spurweezy

Making Filipino Chicken adobo with Mom #filipino #cooking #fyp #foryourpage

♬ Wii store - .

Mike Spurlock, who posts videos on TikTok as @spurweezy, sees TikTok as a space to be realistic about home cooking. An event planner by trade, Spurlock previously shared his home-cooked meals in private group chats, but last July, he began cooking on TikTok to show a long-distance romantic partner what he was up to in the kitchen. Even after the relationship ended, he stayed on the platform, where his videos have gained him 62,000 followers. "People like to know that you don't have to be a world-star chef with world-star equipment to make a great meal," he told VICE.

Users who've found followings primarily on TikTok attribute their success to "the algorithm." As Instagram influencers and YouTubers see their view counts slide, they see "the algorithm" as something to be blamed, but on TikTok, the algorithm offers promise. Creating good, grabby content is king, both Nguyen and Spurlock acknowledged, but the algorithm—which dictates what ends up on the For You page—is necessary for being discovered.

"The way the TikTok algorithm works is you can not have any followers and overnight, your video can go crazy because of just... something," Spurlock said. The first video of his that got the algorithm's attention was one of him cooking bratwurst, because people in the comments began arguing over whether or not he'd burnt them, he said. Despite all the videos and articles offering ways to "hack" the TikTok algorithm, there's still a sense that no one really knows how it works—after all, if these tutorials really nailed it, wouldn't everyone be a TikTok star? When you look at it that way, "the algorithm" is another way of saying "luck."

@spurweezy

♬ original sound - Auzzy4

No matter how the algorithm works, home cooking has worked for Spurlock on TikTok, though it hasn't been the same on other platforms. On Instagram, his follower count hovers under 1,000; one day, he wants to make the jump to YouTube. "I think [TikTok] users are a little bit more forgiving of, I guess, more home-styled content. The professional stuff is out there, but when I check on the OG TikTok chefs, what kinda brought everybody together was that we're all just focused on home cooking," Spurlock said. "On Instagram, it feels a little bit more commercial. Yes, you can have your own style, but it's way more curated. TikTok just feels more authentic."

That perception of authenticity could explain why big food brands haven't quite cracked TikTok, even if they've found monumental success on YouTube and Instagram. Perhaps the best example is Bon Appétit's absence from the platform, despite its huge YouTube presence. Though accounts with the handles @bonappetit and @bonappetitmag exist, they're blank and don't carry the magazine's branding.

With 1.2 million followers, Tasty runs one of the largest accounts in the TikTok food space, but its content appears to be cut from existing videos. First We Feast's page is similarly popular, though it mostly reposts random TikTok users. Thrillist, with 581,000 followers on YouTube, has just over 46,000 on TikTok; though its videos are more in line with TikTok's style, they rarely break 2,000 views.

Part of that, according to Alessandro Bogliari, CEO and co-founder of the Influencer Marketing Factory, is likely because of who runs media companies. "It's management that is definitely older. They might not understand what TikTok is," he told VICE. TikTok might seem too new to invest resources into, and the platform can change faster than companies might strategize around it. "It's relatively new, and the rules are changing every single day and every week. I think that a lot of brands are usually slower in decision making."

@spurweezy

Whats your favorite #chicken sandwich, Popeyes🐔 or Chick-fil-A🐄? S/o to @nishcooks #foryoupage #fyp #cooking #food #popeyes #chickfila #烹饪 #duet

♬ Cheryl - yung gravy

To Nguyen, part of the appeal of social media is that she controls the whole process. "I don't have to go through a boss to say, 'Okay, you can post your video,'" Nguyen said. With conventional food media catching well-earned criticism for gatekeeping, breaking into the field through traditional means can feel like an uphill climb. Jobs are scarce and landing them can be a mix of luck and connections. On TikTok, meanwhile, you don't need to worry about that: Anyone can hit record, publish, and have a similar shot at getting swept into the algorithm.

"On YouTube and Instagram, I feel like you almost have this pedigree," Spurlock said. "You know, just like the picture-perfect everything. TikTok is a little bit more open to everyday people."

Follow Bettina Makalintal on Twitter.

via VICE US - undefined US VICE US - undefined US via Mom's Kitchen Recipe Network Mom's Kitchen Recipe Network

[carolrhackett85282]

TikTok Is the Food Platform of the People

Tway Nguyen, also known as @twaydabae, isn't totally sure why a video of her cooking fried rice on TikTok blew up to 5.5 million views, but her guess is that it's because she cracked two eggs at the same time. She thinks that's why TikTok's algorithm pushed it onto the For You page, the assortment of recommended videos you see when you open the app. Though she used to post dancing videos and makeup tips with no real rhyme or reason, Nguyen has used TikTok exclusively for cooking ever since, picking up millions of views and gaining a following of over 282,000 users.

Since that video on March 22, TikTok has been a fast-growing space for Nguyen, who decided to take her kitchen experience online after finishing culinary school last year. She'd initially planned to work on the line in a kitchen, but now, social media is her full-time job. Though she's been making food content on YouTube and Instagram for longer, her following on those platforms has grown slower. "A really good thing about TikTok is it's still in the beginning stages where we're still getting a lot of genuine and original personalities rather than just a lot of people copying each other," Nguyen told VICE. "Right now is like the golden time."

@twaydabae

Quick and easy #friedrice #recipe #easyrecipe #foodie #food #homecook #howto #howtocook

♬ original sound - twaydabae

If you want to make food videos in 2020, and all you have is a phone, your home kitchen, and not much of an online following, where do you start? For people at the beginning of their path in food, TikTok is increasingly the answer. There, there's still a chance to become a food star.

In the food world, TikTok is the anti-YouTube. At 15 years old, YouTube now feels like the old guard, while TikTok, which was released worldwide in 2018, has been called the "wild west." On YouTube, food videos are like TV shows—Bon Appétit's now push the 30-minute mark—but TikTok videos max out at one minute. As YouTube has become another product for influencer chefs and media publications like this one, the expectations for content and production are high. TikTok, meanwhile, has the DIY appeal of a new platform.

There's a lo-fi, unpolished quality to TikTok's food world, where videos are often taken by a person holding the phone in one hand and cooking with the other. Sometimes, the kitchens are dirty, the shots are blurry, and the omelettes flip imperfectly, but that doesn't stop the views; the popular user @blockboyjmomey posts cooking videos made in a cell at a California prison. "A good phone, a good mic, a tripod, and some window light—that's what I use. There's nothing fancy about my kitchen. It's just simple, relatable," Nguyen said. Everything feels like you could do it too, without a production crew, a test kitchen, or even high-end cookware.

@twaydabae

so easy it doesn’t require chopping! Full written recipe & directions on my IG @ TWAYDABAE #howto #easyrecipe #homecook #cookathome #asianrecipe

♬ original sound - twaydabae

The style of overhead shots and floating hands pioneered by Tasty became the norm on other platforms, but there isn't a formula for a TikTok food video yet. Some clips on the platform are narrated in quick hits of instructions; others are set to popular audio clips, which allows food creators to ride on the buzz of songs backing viral dance trends or memes.

Only so much can be explained in one minute or shown in a meaningful way through un-narrated clips, so TikTok food videos focus on quick techniques, replications of well-known dishes, and "hacks." The effect of this is that the food is simple, and one of Nguyen's early goals was to show young Asian Americans how easy their cultural foods are.

TikTok food is best explained by its big trends: the viral one-pan breakfast sandwich showed a lifehack for a common meal; the three-ingredient dalgona coffee can be made by anyone who can vigorously whisk; the tiny pancakes are just regular pancakes but small. Consider the Hot Cheetos-crusted mozzarella sticks, the Oreo cake, and the bread pizza, and it's clear that TikTok foods draw on familiar, easy-to-recreate elements instead of introducing people to entirely new concepts.

@twincoast

VEGAN strawberry smoothie! 🍓 no bananas 🍌 #vegan #veganfood #smoothie #smoothiebowl #veganrecipe #healthysmoothie #vitamixlife #vitamix

♬ SLOW DANCING IN THE DARK - Joji

Sisters Ashley and Taylor Johnston have made it big on TikTok by making nothing but smoothies. As @twincoast, their feed is a rainbow grid of Vitamix containers full of blended fruit. They uploaded their first smoothie video on TikTok in November 2019 and "it went pretty much viral overnight with over 500,000 views," the sisters told VICE in an email. Today, that video has over 1 million views.

"We think that our smoothies have been popular on TikTok because it is different from the other content being uploaded," the Johnston sisters said. On YouTube, where they've had an account since 2012 and occasionally post food tutorials, they have a following of 61,000, but on TikTok, they've gained over 757,000 followers since last November. Their audience is excited to watch videos that show little more than a smoothie being scooped and smoothed with a spoon. There's a market for that though, the sisters said: "Our followers have grown to know what our smoothies look like and the exact spoon we use for our scoop videos."

@spurweezy

Making Filipino Chicken adobo with Mom #filipino #cooking #fyp #foryourpage

♬ Wii store - .

Mike Spurlock, who posts videos on TikTok as @spurweezy, sees TikTok as a space to be realistic about home cooking. An event planner by trade, Spurlock previously shared his home-cooked meals in private group chats, but last July, he began cooking on TikTok to show a long-distance romantic partner what he was up to in the kitchen. Even after the relationship ended, he stayed on the platform, where his videos have gained him 62,000 followers. "People like to know that you don't have to be a world-star chef with world-star equipment to make a great meal," he told VICE.

Users who've found followings primarily on TikTok attribute their success to "the algorithm." As Instagram influencers and YouTubers see their view counts slide, they see "the algorithm" as something to be blamed, but on TikTok, the algorithm offers promise. Creating good, grabby content is king, both Nguyen and Spurlock acknowledged, but the algorithm—which dictates what ends up on the For You page—is necessary for being discovered.

"The way the TikTok algorithm works is you can not have any followers and overnight, your video can go crazy because of just... something," Spurlock said. The first video of his that got the algorithm's attention was one of him cooking bratwurst, because people in the comments began arguing over whether or not he'd burnt them, he said. Despite all the videos and articles offering ways to "hack" the TikTok algorithm, there's still a sense that no one really knows how it works—after all, if these tutorials really nailed it, wouldn't everyone be a TikTok star? When you look at it that way, "the algorithm" is another way of saying "luck."

@spurweezy

♬ original sound - Auzzy4

No matter how the algorithm works, home cooking has worked for Spurlock on TikTok, though it hasn't been the same on other platforms. On Instagram, his follower count hovers under 1,000; one day, he wants to make the jump to YouTube. "I think [TikTok] users are a little bit more forgiving of, I guess, more home-styled content. The professional stuff is out there, but when I check on the OG TikTok chefs, what kinda brought everybody together was that we're all just focused on home cooking," Spurlock said. "On Instagram, it feels a little bit more commercial. Yes, you can have your own style, but it's way more curated. TikTok just feels more authentic."

That perception of authenticity could explain why big food brands haven't quite cracked TikTok, even if they've found monumental success on YouTube and Instagram. Perhaps the best example is Bon Appétit's absence from the platform, despite its huge YouTube presence. Though accounts with the handles @bonappetit and @bonappetitmag exist, they're blank and don't carry the magazine's branding.

With 1.2 million followers, Tasty runs one of the largest accounts in the TikTok food space, but its content appears to be cut from existing videos. First We Feast's page is similarly popular, though it mostly reposts random TikTok users. Thrillist, with 581,000 followers on YouTube, has just over 46,000 on TikTok; though its videos are more in line with TikTok's style, they rarely break 2,000 views.

Part of that, according to Alessandro Bogliari, CEO and co-founder of the Influencer Marketing Factory, is likely because of who runs media companies. "It's management that is definitely older. They might not understand what TikTok is," he told VICE. TikTok might seem too new to invest resources into, and the platform can change faster than companies might strategize around it. "It's relatively new, and the rules are changing every single day and every week. I think that a lot of brands are usually slower in decision making."

@spurweezy

Whats your favorite #chicken sandwich, Popeyes🐔 or Chick-fil-A🐄? S/o to @nishcooks #foryoupage #fyp #cooking #food #popeyes #chickfila #烹饪 #duet

♬ Cheryl - yung gravy

To Nguyen, part of the appeal of social media is that she controls the whole process. "I don't have to go through a boss to say, 'Okay, you can post your video,'" Nguyen said. With conventional food media catching well-earned criticism for gatekeeping, breaking into the field through traditional means can feel like an uphill climb. Jobs are scarce and landing them can be a mix of luck and connections. On TikTok, meanwhile, you don't need to worry about that: Anyone can hit record, publish, and have a similar shot at getting swept into the algorithm.

"On YouTube and Instagram, I feel like you almost have this pedigree," Spurlock said. "You know, just like the picture-perfect everything. TikTok is a little bit more open to everyday people."

Follow Bettina Makalintal on Twitter.

via VICE US - undefined US VICE US - undefined US via Mom's Kitchen Recipe Network Mom's Kitchen Recipe Network

[melodymgill49801]

TikTok Is the Food Platform of the People

Tway Nguyen, also known as @twaydabae, isn't totally sure why a video of her cooking fried rice on TikTok blew up to 5.5 million views, but her guess is that it's because she cracked two eggs at the same time. She thinks that's why TikTok's algorithm pushed it onto the For You page, the assortment of recommended videos you see when you open the app. Though she used to post dancing videos and makeup tips with no real rhyme or reason, Nguyen has used TikTok exclusively for cooking ever since, picking up millions of views and gaining a following of over 282,000 users.

Since that video on March 22, TikTok has been a fast-growing space for Nguyen, who decided to take her kitchen experience online after finishing culinary school last year. She'd initially planned to work on the line in a kitchen, but now, social media is her full-time job. Though she's been making food content on YouTube and Instagram for longer, her following on those platforms has grown slower. "A really good thing about TikTok is it's still in the beginning stages where we're still getting a lot of genuine and original personalities rather than just a lot of people copying each other," Nguyen told VICE. "Right now is like the golden time."

@twaydabae

Quick and easy #friedrice #recipe #easyrecipe #foodie #food #homecook #howto #howtocook

♬ original sound - twaydabae

If you want to make food videos in 2020, and all you have is a phone, your home kitchen, and not much of an online following, where do you start? For people at the beginning of their path in food, TikTok is increasingly the answer. There, there's still a chance to become a food star.

In the food world, TikTok is the anti-YouTube. At 15 years old, YouTube now feels like the old guard, while TikTok, which was released worldwide in 2018, has been called the "wild west." On YouTube, food videos are like TV shows—Bon Appétit's now push the 30-minute mark—but TikTok videos max out at one minute. As YouTube has become another product for influencer chefs and media publications like this one, the expectations for content and production are high. TikTok, meanwhile, has the DIY appeal of a new platform.

There's a lo-fi, unpolished quality to TikTok's food world, where videos are often taken by a person holding the phone in one hand and cooking with the other. Sometimes, the kitchens are dirty, the shots are blurry, and the omelettes flip imperfectly, but that doesn't stop the views; the popular user @blockboyjmomey posts cooking videos made in a cell at a California prison. "A good phone, a good mic, a tripod, and some window light—that's what I use. There's nothing fancy about my kitchen. It's just simple, relatable," Nguyen said. Everything feels like you could do it too, without a production crew, a test kitchen, or even high-end cookware.

@twaydabae

so easy it doesn’t require chopping! Full written recipe & directions on my IG @ TWAYDABAE #howto #easyrecipe #homecook #cookathome #asianrecipe

♬ original sound - twaydabae

The style of overhead shots and floating hands pioneered by Tasty became the norm on other platforms, but there isn't a formula for a TikTok food video yet. Some clips on the platform are narrated in quick hits of instructions; others are set to popular audio clips, which allows food creators to ride on the buzz of songs backing viral dance trends or memes.

Only so much can be explained in one minute or shown in a meaningful way through un-narrated clips, so TikTok food videos focus on quick techniques, replications of well-known dishes, and "hacks." The effect of this is that the food is simple, and one of Nguyen's early goals was to show young Asian Americans how easy their cultural foods are.

TikTok food is best explained by its big trends: the viral one-pan breakfast sandwich showed a lifehack for a common meal; the three-ingredient dalgona coffee can be made by anyone who can vigorously whisk; the tiny pancakes are just regular pancakes but small. Consider the Hot Cheetos-crusted mozzarella sticks, the Oreo cake, and the bread pizza, and it's clear that TikTok foods draw on familiar, easy-to-recreate elements instead of introducing people to entirely new concepts.

@twincoast

VEGAN strawberry smoothie! 🍓 no bananas 🍌 #vegan #veganfood #smoothie #smoothiebowl #veganrecipe #healthysmoothie #vitamixlife #vitamix

♬ SLOW DANCING IN THE DARK - Joji

Sisters Ashley and Taylor Johnston have made it big on TikTok by making nothing but smoothies. As @twincoast, their feed is a rainbow grid of Vitamix containers full of blended fruit. They uploaded their first smoothie video on TikTok in November 2019 and "it went pretty much viral overnight with over 500,000 views," the sisters told VICE in an email. Today, that video has over 1 million views.

"We think that our smoothies have been popular on TikTok because it is different from the other content being uploaded," the Johnston sisters said. On YouTube, where they've had an account since 2012 and occasionally post food tutorials, they have a following of 61,000, but on TikTok, they've gained over 757,000 followers since last November. Their audience is excited to watch videos that show little more than a smoothie being scooped and smoothed with a spoon. There's a market for that though, the sisters said: "Our followers have grown to know what our smoothies look like and the exact spoon we use for our scoop videos."

@spurweezy

Making Filipino Chicken adobo with Mom #filipino #cooking #fyp #foryourpage

♬ Wii store - .

Mike Spurlock, who posts videos on TikTok as @spurweezy, sees TikTok as a space to be realistic about home cooking. An event planner by trade, Spurlock previously shared his home-cooked meals in private group chats, but last July, he began cooking on TikTok to show a long-distance romantic partner what he was up to in the kitchen. Even after the relationship ended, he stayed on the platform, where his videos have gained him 62,000 followers. "People like to know that you don't have to be a world-star chef with world-star equipment to make a great meal," he told VICE.

Users who've found followings primarily on TikTok attribute their success to "the algorithm." As Instagram influencers and YouTubers see their view counts slide, they see "the algorithm" as something to be blamed, but on TikTok, the algorithm offers promise. Creating good, grabby content is king, both Nguyen and Spurlock acknowledged, but the algorithm—which dictates what ends up on the For You page—is necessary for being discovered.

"The way the TikTok algorithm works is you can not have any followers and overnight, your video can go crazy because of just... something," Spurlock said. The first video of his that got the algorithm's attention was one of him cooking bratwurst, because people in the comments began arguing over whether or not he'd burnt them, he said. Despite all the videos and articles offering ways to "hack" the TikTok algorithm, there's still a sense that no one really knows how it works—after all, if these tutorials really nailed it, wouldn't everyone be a TikTok star? When you look at it that way, "the algorithm" is another way of saying "luck."

@spurweezy

♬ original sound - Auzzy4

No matter how the algorithm works, home cooking has worked for Spurlock on TikTok, though it hasn't been the same on other platforms. On Instagram, his follower count hovers under 1,000; one day, he wants to make the jump to YouTube. "I think [TikTok] users are a little bit more forgiving of, I guess, more home-styled content. The professional stuff is out there, but when I check on the OG TikTok chefs, what kinda brought everybody together was that we're all just focused on home cooking," Spurlock said. "On Instagram, it feels a little bit more commercial. Yes, you can have your own style, but it's way more curated. TikTok just feels more authentic."

That perception of authenticity could explain why big food brands haven't quite cracked TikTok, even if they've found monumental success on YouTube and Instagram. Perhaps the best example is Bon Appétit's absence from the platform, despite its huge YouTube presence. Though accounts with the handles @bonappetit and @bonappetitmag exist, they're blank and don't carry the magazine's branding.

With 1.2 million followers, Tasty runs one of the largest accounts in the TikTok food space, but its content appears to be cut from existing videos. First We Feast's page is similarly popular, though it mostly reposts random TikTok users. Thrillist, with 581,000 followers on YouTube, has just over 46,000 on TikTok; though its videos are more in line with TikTok's style, they rarely break 2,000 views.

Part of that, according to Alessandro Bogliari, CEO and co-founder of the Influencer Marketing Factory, is likely because of who runs media companies. "It's management that is definitely older. They might not understand what TikTok is," he told VICE. TikTok might seem too new to invest resources into, and the platform can change faster than companies might strategize around it. "It's relatively new, and the rules are changing every single day and every week. I think that a lot of brands are usually slower in decision making."

@spurweezy

Whats your favorite #chicken sandwich, Popeyes🐔 or Chick-fil-A🐄? S/o to @nishcooks #foryoupage #fyp #cooking #food #popeyes #chickfila #烹饪 #duet

♬ Cheryl - yung gravy

To Nguyen, part of the appeal of social media is that she controls the whole process. "I don't have to go through a boss to say, 'Okay, you can post your video,'" Nguyen said. With conventional food media catching well-earned criticism for gatekeeping, breaking into the field through traditional means can feel like an uphill climb. Jobs are scarce and landing them can be a mix of luck and connections. On TikTok, meanwhile, you don't need to worry about that: Anyone can hit record, publish, and have a similar shot at getting swept into the algorithm.

"On YouTube and Instagram, I feel like you almost have this pedigree," Spurlock said. "You know, just like the picture-perfect everything. TikTok is a little bit more open to everyday people."

Follow Bettina Makalintal on Twitter.

via VICE US - undefined US VICE US - undefined US via Mom's Kitchen Recipe Network Mom's Kitchen Recipe Network

[carolinechanson97838]

TikTok Is the Food Platform of the People

Tway Nguyen, also known as @twaydabae, isn't totally sure why a video of her cooking fried rice on TikTok blew up to 5.5 million views, but her guess is that it's because she cracked two eggs at the same time. She thinks that's why TikTok's algorithm pushed it onto the For You page, the assortment of recommended videos you see when you open the app. Though she used to post dancing videos and makeup tips with no real rhyme or reason, Nguyen has used TikTok exclusively for cooking ever since, picking up millions of views and gaining a following of over 282,000 users.

Since that video on March 22, TikTok has been a fast-growing space for Nguyen, who decided to take her kitchen experience online after finishing culinary school last year. She'd initially planned to work on the line in a kitchen, but now, social media is her full-time job. Though she's been making food content on YouTube and Instagram for longer, her following on those platforms has grown slower. "A really good thing about TikTok is it's still in the beginning stages where we're still getting a lot of genuine and original personalities rather than just a lot of people copying each other," Nguyen told VICE. "Right now is like the golden time."

@twaydabae

Quick and easy #friedrice #recipe #easyrecipe #foodie #food #homecook #howto #howtocook

♬ original sound - twaydabae

If you want to make food videos in 2020, and all you have is a phone, your home kitchen, and not much of an online following, where do you start? For people at the beginning of their path in food, TikTok is increasingly the answer. There, there's still a chance to become a food star.

In the food world, TikTok is the anti-YouTube. At 15 years old, YouTube now feels like the old guard, while TikTok, which was released worldwide in 2018, has been called the "wild west." On YouTube, food videos are like TV shows—Bon Appétit's now push the 30-minute mark—but TikTok videos max out at one minute. As YouTube has become another product for influencer chefs and media publications like this one, the expectations for content and production are high. TikTok, meanwhile, has the DIY appeal of a new platform.

There's a lo-fi, unpolished quality to TikTok's food world, where videos are often taken by a person holding the phone in one hand and cooking with the other. Sometimes, the kitchens are dirty, the shots are blurry, and the omelettes flip imperfectly, but that doesn't stop the views; the popular user @blockboyjmomey posts cooking videos made in a cell at a California prison. "A good phone, a good mic, a tripod, and some window light—that's what I use. There's nothing fancy about my kitchen. It's just simple, relatable," Nguyen said. Everything feels like you could do it too, without a production crew, a test kitchen, or even high-end cookware.

@twaydabae

so easy it doesn’t require chopping! Full written recipe & directions on my IG @ TWAYDABAE #howto #easyrecipe #homecook #cookathome #asianrecipe

♬ original sound - twaydabae

The style of overhead shots and floating hands pioneered by Tasty became the norm on other platforms, but there isn't a formula for a TikTok food video yet. Some clips on the platform are narrated in quick hits of instructions; others are set to popular audio clips, which allows food creators to ride on the buzz of songs backing viral dance trends or memes.

Only so much can be explained in one minute or shown in a meaningful way through un-narrated clips, so TikTok food videos focus on quick techniques, replications of well-known dishes, and "hacks." The effect of this is that the food is simple, and one of Nguyen's early goals was to show young Asian Americans how easy their cultural foods are.

TikTok food is best explained by its big trends: the viral one-pan breakfast sandwich showed a lifehack for a common meal; the three-ingredient dalgona coffee can be made by anyone who can vigorously whisk; the tiny pancakes are just regular pancakes but small. Consider the Hot Cheetos-crusted mozzarella sticks, the Oreo cake, and the bread pizza, and it's clear that TikTok foods draw on familiar, easy-to-recreate elements instead of introducing people to entirely new concepts.

@twincoast

VEGAN strawberry smoothie! 🍓 no bananas 🍌 #vegan #veganfood #smoothie #smoothiebowl #veganrecipe #healthysmoothie #vitamixlife #vitamix

♬ SLOW DANCING IN THE DARK - Joji

Sisters Ashley and Taylor Johnston have made it big on TikTok by making nothing but smoothies. As @twincoast, their feed is a rainbow grid of Vitamix containers full of blended fruit. They uploaded their first smoothie video on TikTok in November 2019 and "it went pretty much viral overnight with over 500,000 views," the sisters told VICE in an email. Today, that video has over 1 million views.

"We think that our smoothies have been popular on TikTok because it is different from the other content being uploaded," the Johnston sisters said. On YouTube, where they've had an account since 2012 and occasionally post food tutorials, they have a following of 61,000, but on TikTok, they've gained over 757,000 followers since last November. Their audience is excited to watch videos that show little more than a smoothie being scooped and smoothed with a spoon. There's a market for that though, the sisters said: "Our followers have grown to know what our smoothies look like and the exact spoon we use for our scoop videos."

@spurweezy

Making Filipino Chicken adobo with Mom #filipino #cooking #fyp #foryourpage

♬ Wii store - .

Mike Spurlock, who posts videos on TikTok as @spurweezy, sees TikTok as a space to be realistic about home cooking. An event planner by trade, Spurlock previously shared his home-cooked meals in private group chats, but last July, he began cooking on TikTok to show a long-distance romantic partner what he was up to in the kitchen. Even after the relationship ended, he stayed on the platform, where his videos have gained him 62,000 followers. "People like to know that you don't have to be a world-star chef with world-star equipment to make a great meal," he told VICE.

Users who've found followings primarily on TikTok attribute their success to "the algorithm." As Instagram influencers and YouTubers see their view counts slide, they see "the algorithm" as something to be blamed, but on TikTok, the algorithm offers promise. Creating good, grabby content is king, both Nguyen and Spurlock acknowledged, but the algorithm—which dictates what ends up on the For You page—is necessary for being discovered.

"The way the TikTok algorithm works is you can not have any followers and overnight, your video can go crazy because of just... something," Spurlock said. The first video of his that got the algorithm's attention was one of him cooking bratwurst, because people in the comments began arguing over whether or not he'd burnt them, he said. Despite all the videos and articles offering ways to "hack" the TikTok algorithm, there's still a sense that no one really knows how it works—after all, if these tutorials really nailed it, wouldn't everyone be a TikTok star? When you look at it that way, "the algorithm" is another way of saying "luck."

@spurweezy

♬ original sound - Auzzy4

No matter how the algorithm works, home cooking has worked for Spurlock on TikTok, though it hasn't been the same on other platforms. On Instagram, his follower count hovers under 1,000; one day, he wants to make the jump to YouTube. "I think [TikTok] users are a little bit more forgiving of, I guess, more home-styled content. The professional stuff is out there, but when I check on the OG TikTok chefs, what kinda brought everybody together was that we're all just focused on home cooking," Spurlock said. "On Instagram, it feels a little bit more commercial. Yes, you can have your own style, but it's way more curated. TikTok just feels more authentic."

That perception of authenticity could explain why big food brands haven't quite cracked TikTok, even if they've found monumental success on YouTube and Instagram. Perhaps the best example is Bon Appétit's absence from the platform, despite its huge YouTube presence. Though accounts with the handles @bonappetit and @bonappetitmag exist, they're blank and don't carry the magazine's branding.

With 1.2 million followers, Tasty runs one of the largest accounts in the TikTok food space, but its content appears to be cut from existing videos. First We Feast's page is similarly popular, though it mostly reposts random TikTok users. Thrillist, with 581,000 followers on YouTube, has just over 46,000 on TikTok; though its videos are more in line with TikTok's style, they rarely break 2,000 views.

Part of that, according to Alessandro Bogliari, CEO and co-founder of the Influencer Marketing Factory, is likely because of who runs media companies. "It's management that is definitely older. They might not understand what TikTok is," he told VICE. TikTok might seem too new to invest resources into, and the platform can change faster than companies might strategize around it. "It's relatively new, and the rules are changing every single day and every week. I think that a lot of brands are usually slower in decision making."

@spurweezy

Whats your favorite #chicken sandwich, Popeyes🐔 or Chick-fil-A🐄? S/o to @nishcooks #foryoupage #fyp #cooking #food #popeyes #chickfila #烹饪 #duet

♬ Cheryl - yung gravy

To Nguyen, part of the appeal of social media is that she controls the whole process. "I don't have to go through a boss to say, 'Okay, you can post your video,'" Nguyen said. With conventional food media catching well-earned criticism for gatekeeping, breaking into the field through traditional means can feel like an uphill climb. Jobs are scarce and landing them can be a mix of luck and connections. On TikTok, meanwhile, you don't need to worry about that: Anyone can hit record, publish, and have a similar shot at getting swept into the algorithm.

"On YouTube and Instagram, I feel like you almost have this pedigree," Spurlock said. "You know, just like the picture-perfect everything. TikTok is a little bit more open to everyday people."

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