#Though I think the Audy one works better as an illustration
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15 days of FatT: Haunted
"THE RETURN OF JAKE THE JACKAL! YES, HE’S BACK IN TOWN AND HE’S HERE TO SHOW THOSE MONSTERS THE ONLY THING THEY FEAR:
THEIR OWN GRAVE!"
#15daysoffatt#fatt#friends at the table#bluff city#Jake the Jackal#gif#I feel like this is one of my drawings so far#Though I think the Audy one works better as an illustration#digital art
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choi san . cis male . he / him or they / them . / soren shin just pulled up blasting late night by goldlink ft. masego . -- that song is so them ! you know , for a twenty four year old socialite and illustrator , i’ve heard they’re really -vexatious , but that they make up for it by being so + alluring . if i had to choose three things to describe them , i’d probably say graphite stained hands gripping the neck of a bottle of remy martin louis xiii , gucci sneakers tapping rhythmically on museum floors , and unread texts and unanswered phone calls clogging his lockscreen . here’s to hopping they don’t cause too much trouble !
hmm , yes . this two gif thing with block quotes is just as extra as i was hoping it would be 🥰 . that being said , hi babies ! my name’s koa ( pronounced like co - uh ) , and i’m really excited to be here ! my pronouns are preferably non - binary , but please feel free to use she / her as well . i’m not going to get upset if you do , promise 🥺 . i’ve been dying to play san for quite some time , so with that comes the birth of my absolutely vile son known as soren ! he’s like ... fresh from the box brand new so i’m working out kinks and stuff , but everything mentioned in this intro is pretty much set in stone ! i won’t ramble on for too long , but i can share my discord if that’s the easiest or most convenient for you , but i’m also down to plot in the im’s !
𝐬𝐭𝐚𝐭𝐢𝐬𝐭𝐢𝐜𝐬 .
BIRTH NAME : shin jin - hyeok .
PREFERRED NAME : soren shin .
NICKNAME(S) : jinnie ( by his mom , only ) .
BIRTHDATE / AGE : december 25th , 1996 / 23 .
ZODIAC : capricorn .
HOMETOWN : atlanta , georgia .
GENDER : cis male .
NATIONALITY : korean american .
ETHNICITY : korean .
HEIGHT : 5′10″ .
LABEL(S) : the artisan , the bellwether , the gregarious , the icarian , and the thespian .
ROMANTIC ORIENTATION : biromantic .
SEXUAL ORIENTATION : bisexual .
OCCUPATION : socialite and freelance illustrator .
LANGUAGES SPOKEN : korean , english , and conversational spanish .
POSITIVES : alluring , veritable , altruistic , unconstrained , and urbane .
NEGATIVES : domineering , sardonic , quick - tempered , shallow and vexatious .
𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 .
it’s nearly impossible to think about the atlanta social scene without the shin family coming to mind . both of jin - hyeok’s parents did not come from money , but they both lived comfortably . both were children of immigrants from south korea , and that is what caused them to work as hard as they did . woo - yong and eun - mi met one another when they were both accepted into the same culinary school , but eun - mi originally had no interest in woo - yong . he was known around their school as something of a player , and for the longest , she always shot down his advances .
eventually , eun - mi decided to go on one date with him , and it was history from there . they were married within two years , and they eloped at the city of atlanta courthouse and their honeymoon consisted of getting matching tattoos on their ring fingers because they couldn’t afford rings at that time . the couple worked hard through the years , and they eventually opened the first location of their korean - american fusion brunch restaurant . the restaurant opened to strong success , and they brought in over a million in profits in their first year , which turned their lives for the better .
the day they went to finally purchase their wedding rings was the day eun - mi told woo - yong that they were having a lil squish . said lil squish came seven months and two weeks later in their master bathroom tub ( because jin - hyeok refused to be in there to full term ) and it was the happiest day of their lives . throughout jin - hyeok’s childhood , the couple continued to pursue their restaurant dreams , and opened four more locations in buckhead , sandy springs , morningside , and brookhaven by the time he was ten .
while growing up , jin - hyeok always took a liking to his creative side , and it was mostly due to his parents being creatives themselves . when he wasn’t in the kitchen with them , he was reading webtoons and mangas , which sparked his own interest in drawing . he was 100% self taught , and used to spend hours watching videos on how to do do certain things . by the time he started posting his art on the new platform that was instagram , jin - hyeok had begun going by the name of soren shin since he kept his art mostly to himself at the time . to get an idea of what his art looks like , check out my favorite artist laia lopez on instagram !
he went to the coveted scad ( savannah college of art and design ) where he studied fine arts . he graduated in the spring of 2018 , and he continued posting his art on instagram before he was approached by a publishing company to create a book of his own art ! he’s released a few of them leading into this year , and has drawn the illustrations for a few graphic novels throughout the years . moved to los angeles for the big dreamz but in reality he doesn’t do a damn thing but post on his personal account and go to fashion shows . he still does art and everything , but his life as a socialite is more prominent for him at the time .
𝐡𝐞𝐚𝐝𝐜𝐚𝐧𝐨𝐧𝐬 .
baby is an artist ! despite him having no interest to hold down a day job , he mainly focuses on his art throughout the day . he definitely doesn’t like to be interrupted when he’s drawing so if he answers the door with an attitude , then you know why .
he does not answer the phone and don’t expect him to ! he will intentionally leave you on read and watch his phone ring until it stops . really , he doesn’t know why he needs a phone outside of social media , but if you want to get in touch ... dm him . he might answer .
his favorite food is sushi so for the love of everything that is holy don’t let him pick where to eat because he’ll say sugarfish or nobu every single time .
he wears all black , but like .... expensive all black . he will wear his berets and his garrett leight glasses and his cartier bracelets and his fancy clothes literally every day . don’t ask him about casual clothes . they don’t exist . his casual is a silk pajama set .
drives a white audi q7 and lives in the hollywood hills .
don’t ask him to go on a date because he’ll just wanna go to art exhibits , art festivals , and museums . ya’ll will go to dinner and he’ll talk your ear off about it , but he’ll get all shy and rosy cheeked when someone asks about his own art since he doesn’t really share it that often .
owns every piece and collection of the fenty beauty line . curly bangs in his eyes 25 / 8 .
𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 .
i’ve pretty much said everything in the headcanons , but he’s really a charmer at heart but he’ll also make you panic . since he doesn’t answer the phone people tend to think that he’s fallen of the face of the earth or god forbid he’s gone missing , but chances are he’s in his house ... ignoring you lol . he’s really about his looks and won’t leave the house without making sure that he looks impeccable , and he will go home if he feels ugly . he can be really sarcastic and it doesn’t take much but a couple of words to put him into a sour mood , so he’s a real testy one . above all else , though , he really likes to have fun and he’s really social so please come join him at his house for some reality show viewing with wine and junk food .
𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 .
idk why i’m envisioning this , but someone he drew inspo from for the manga he’s working on . they could either m , nb , or female of course and it’s more so based on their looks than anything else , but he’s always going to them and wanting to show the progress he’s making !
i’d die if he had an angsty ex boyfriend kinda thing because honestly 👀 i wanna have my wig snatched thank u .
a best friend !
someone that tries to make him workout but in reality he’s sitting and eating a bagel on the weight bench .
some generic tingz like neighbors , friends with benefits , confidant(s) , good or bad influence , one night stand(s) , a current fling , enemies with benefits , and frenemies !!!
honestly i’m a sl*t for angst and everything that comes with it so please hand it over or i’ll start crying .
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Thought Experiment: Imagine That You Start Getting Extra 30k per Month in your Bank Account
This article is written by Ramanuj Mukherjee, CEO, LawSikho.
“Don’t tell me where your priorities are. Show me where you spend your money and I’ll tell you what they are.”
-James W. Frick
“Show me where you spend your time, money and energy and I’ll tell you what you worship…”
-John Wimber
“Don’t tell me what you value, show me your budget, and I’ll tell you what you value.”
-Joe Biden
Basically many wise men have said it many times – nothing speaks more about who you are and what you are up to better than what you spend your money on.
And please add to this body of knowledge what I have to say about it – I can tell you who you are going to become if you tell me how you spend your money.
It’s that easy.
If you got a pay hike at your job or started earning more from your work, not much, but just Rs. 30,000 per month, how will you spend it?
Take your time, answer it.
Will you start investing the money in financial instruments?
Will you buy a new car? With 30k per month EMI you could buy a decently high end car. A BMW or Audi. Is that a childhood dream?
A lot of my friends will buy a car because it will show that they have arrived in their career. It’s a powerful signal to the world that you are doing well. Very satisfying, at least for a while.
You could invest in a property. Most people from my parent’s generation will do that.
You could spend it on amazing holidays, to travel around the world. You can have several luxury holidays in a year with that, stay in 5 stars around the world, or backpack for months.
You could save up the money and after a year or two you will have a bit of savings, which you could then use to fund a sabbatical. You could also take the plunge to start a new business, or your own chamber or practice.
I know people who will take that money and straightaway spend it on some high end gadgets. iPhone X. Maybe a Bose sound system. Other stuff like that.
Here is what I would do though, tell me what you think about that. These are not hypothetical things. I have actually done these.
I will invest in hiring a career coach if I did not have one. I have had a coach for more than 1 year now. I always set goals with her, and the goal is usually to double my business revenue within a few months. I have doubled my business revenue twice with the help of my coach. I do the work, of course, but having someone to guide me along, and work out the strategy is priceless.
If I already had a coach, I will invest the extra money towards hiring a personal assistant, or a man friday, who would take away my admin work and free up more productive time. I have a personal assistant. The number of hours this frees up for me, and the peace of mind it gives me is incredible. I would rather have a personal assistant than a BMW.
I once considered buying a high end car. Who doesn’t love the validation that comes from it? Here is what I found on research. I need to have a significant budget for repairs and upkeep. I will always be worried about another scratch or another dent. It will take away time, money and freedom. What do I get in return?
I decided that it was not worth it at all. I travel by a second hand tiny bike I bought from OLX. Even if it gets stolen, I will not blink and get another. Peace of mind. Terrific mobility. I can get around massive traffic jams in Delhi. And I save a lot of money on transport that I can now spend on what I really care about: growing further!
But I spend tens of thousands every month on expensive online courses, books and workshops.
This does not mean that you should not aspire to buy a BMW or Ferrari. By all means, do so if that is what you care about. I am just saying that it shows a lot about what you prioritise, and where you are headed in life.
But if you care about growth, and tell yourself that, are you investing enough in it? If you are not, all the talk and willpower and genuine interest is no good.
You don’t need 30,000 to start. That was just to illustrate the point. You can start with 1000 or 5000 per month, depending on where you are in your life and how much you can afford. But are you spending a decent part of what you can afford on your growth?
Click Above
If you have already grown quite a bit in your life, this question is even more important. It takes more and more investment to grow once you have already gotten somewhere good. Are you going to grow further or plateau hereinafter?
Constant growth requires constant investment, and that requires extra money, time and resources that you do not need to spend.
I once had a chance to see how the famous designed Sabyasachi Mukherjee invests in himself and his brand. He earns in millions. But he spends a huge chunk of his money on growing his brand (I don’t have any real number but relying on guesswork here). He spends on travelling the world to discover new trends, brilliant art, and new influences. He spends tons of money on PR, events and collateral. You will find it hard to imagine how much he pays to professionals, from stylists to photographers. He only hires the best, who usually charge 10 times more than the next best.
He spends on branding like nobody else, and it is no wonder than he has a brand bigger than everyone else.
I am nowhere close to that, nor am I in a business that works quite the same way. But I am inspired by the sheer size of investment in growth. It’s incredible. Just having a sense of it opened my eyes and expanded my horizon to new possibilities.
Will you travel to a new country just to see if you could come across new work opportunities that people in your city are not yet thinking about? Discovering new trends in technology or law firm business models? I know law firm partners who do that every six months.
I invest quite a bit of money in financial instruments and I am likely to keep increasing that investment, but I do not like the amount of uncertainty involved. I invest with long investment horizons into mutual funds. I try to take risk, because without that there are no rewards. However, I do try to diversify them as much as I can.
However, no matter how much I invest in financial instruments like mutual funds and bonds, I invest a lot more in myself, every single month. I invest back into my business. I know these two investment opportunities better than anything else and anyone else, and I am able to control the outcome best.
So I have a fixed percent of my income that goes into financial investments, but I make sure that there is another big part that goes into personal development.
Same with my time. If I spend all my time on my day job, I will not grow as fast as I wish to grow. In fact, when I look back, I see that I haven’t grown as much as I could have in the last 10 years.
Growth really accelerated as I increased my investment of money and especially time into my personal growth.
Similarly, when I started my first job at a law firm, instead of indulging in conspicuous consumption as many of my peers did, I focussed on paying down all my educational loan as fast as I could, and creating a small savings after that. That allowed me to start my own business without worrying about paying back debt and I had 3 months of living expense in the bank.
That was magical. That was freedom.
What can change your life? Here is what. Spending on the right thing and saving for the right reasons. When your money decisions are driven by purpose and guided by wisdom, your life is bound to change once and for all. The challenge, however, is to do it again and again. As you reach one level in the game, you have to play for the next level.
The area of challenge for me now is to learn how to invest in organizational growth as much as I invest in personal growth. I am still learning about it. Will share as I make more progress.
So if you made 30,000 bucks extra per month from next year, what will you spend it on? And what does that say about you?
Be honest. Do share your answers with me. Looking forward to hearing from you.
If you want to invest in some amazing courses, here are a few that can be life changing as you will learn amazing skills that real clients will pay a lot of money for. To know what the skills are, visit these links and read the learning objectives:
Diploma
Diploma in Companies Act, Corporate Governance and SEBI Regulations
Executive Certificate Courses
Certificate Course in Arbitration: Strategy, Procedure and Drafting
Certificate Course in Real Estate Laws
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"[P] Neural network for car recognition"- Detail: The last year I attended the field of machine learning and at the end of 2018 achieved some results that I want to share. I trained a neural network to recognize a car by a photo and created this simple demo for illustration.# The dataThe starting point for the task was the Stanford Cars Dataset. Some classes of this dataset contain quite a lot of errors (e.g. models of Audi or Aston Martin are often difficult to tell apart for a human being). So I took only 48 classes from the dataset and cleaned them up. During training, the data was augmented by rotations, reflections and messing around with colors.# Base modelsSure enough, I applied transfer learning for the task. I used as feature extractors the models that are among the best performing on the ImageNet dataset (ResNet50, Inception V3 and Exception). First, I simply concatenated their outputs and stacked some dense layers on the top. This approach didn’t work particularly well - about 55% accuracy on the test set.# ApproachI tried to analyze how I recognize a car that I see in the street. The easiest thing to tell about a car is its body type. There are only a few of them and usually, they have distinct features. As a rule, a manufacturer is also not a problem. And recognizing the particular model almost always takes another moment or two. Sometimes it may take a minute if a model is rare. In this case, I look at the features like the shape of the radiator grill or of lamps. These features are decisive, I think. The shape of the doors and windows is also important. And the information about the body type and the manufacturer is certainly also helpful.It looked like a sequence to me, so I decided to try an LSTM. It should take the concatenated feature vector yielded by pretrained models and predict body type on the first step, manufacturer on the second and model on the third. And it should be bidirectional because the sequence probably works in the opposite direction as well. At the top of that, another LSTM should gather these predictions together and yield the final prediction of make and model. This approach raised the test accuracy significantly, we got about 72% on the test set.I have to admit that LSTM is a bit of overkill here. The sequence is short, so an ordinary RNN should do just as well. But LSTM is just as easy to implement in Keras and barely adds a significant lag to the overall evaluation time, so it wasn’t of the highest priority to try and replace the LSTM.# Tweaks and tricksNext, I tried to get rid of the redundant features the network might overfit to, like the characteristics of the background. Dropout layers didn’t help a lot, so I used another ready solution provided by the amazing ImageAI library. I applied the yolo model to detect a car on the image and crop it accordingly on the preprocessing step. This gave us other 10% of test accuracy.The last step was made by removing all dropout layers which gave us 5 more percent. It surprised me first, but now I think that since we got rid of almost all background after the detection step, the network could infer almost always only relevant features from the input. So the dropouts probably became more harmful than helpful after that.# ArchitectureI think there is no reason to describe the architecture we used any further, so I’ll just provide a diagram http://bit.ly/2sSfqew AnalysisThe final result, for now, is 87,5% of top 1 accuracy and 98,5% of top 5 accuracy. Top 1 accuracy means that a prediction with the highest score is correct and top 5 accuracy means that the correct answer is among the predictions with top 5 scores.Most of the errors the network makes are easy to make. For example, this Audi S4 is confused with an Audi A4 of the previous generation: http://bit.ly/2MDREfv Bentley Continental is classified as Audi A5: http://bit.ly/2sOglwG errors suggest that the network still takes color into account too much. This Bentley is recognized as Chevrolet Cobalt SS many of which are of red color in the training set: http://bit.ly/2MDRFjz is interesting how the network behaves when it sees a model that wasn’t in the training set. This Porsche 911 was classified as Chevrolet Corvette which is also a sports car of a similar kind: http://bit.ly/2sQoT6f this Honda CRV is classified as Acura ZDX: http://bit.ly/2MFLBab results are funny though: http://bit.ly/2sUvjkQ general, it looks like the network gets the idea of a car on a photo correctly. A sports car is rarely confused with an SUV and a convertible most likely may be confused with another convertible of the same kind: http://bit.ly/2MCyXJ2 think that many problems may go away if we use a bigger dataset. And that is what we are working on right now.Also, I can’t help thinking that maybe the features we get from the last layers of the pretrained models are too general. It may happen that if we use the earlier layers we get the better results. It was difficult to check while the development was happening on a local machine because the earlier layers are much bigger than the last one and demand much more memory. Now that I moved to Google Cloud Platform and to FloydHub I think, we can give it a try# StackAll development was done in Python Notebooks and Keras and deployed using Flask and Docker.If you are interested, you can find the code on GitHub. . Caption by behindthedash. Posted By: www.eurekaking.com
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Build a Great Brand: Align What You Think, Do, and Say
“Content marketing is becoming marketing.” That’s the first item John Hall cites in his Forbes article about 2019 content marketing trends to watch.
Once a radical idea (despite its historical roots), the concept of replacing one-sided information pushes with two-way conversations and relationships with audiences is now commonplace with marketing teams.
“Content is one of the best tools you have for earning trust, building your brand, generating site traffic and qualified leads, and everything in between,” writes John, co-founder and president of Calendar.
Content is one of best tools for earning trust, brand building, & generating traffic & leads. @johnhall Click To Tweet
Content marketing’s success prompted LinkedIn’s Jason Miller to say content marketers need to look toward what’s next. “We need to figure out what’s really fundamental to what we do, and what’s just a tactic or technique that’s worked brilliantly in the past but might not necessarily work in the future,” he writes. “We need to build our conversation around a shared understanding of those fundamentals, but not around the same endlessly repeated tactics.”
Church+State founder Ron Tite suggests content marketers need to go further – to elevate every conversation to something greater than tactics.
Doing that, he says, is the only way to win and keep the audience’s attention.
“People used to vote with their wallets, and now they vote with their time,” he says. “We’re battling for time against content providers. We’re competing against the internet, and quite frankly, it’s kicking our ass right now.”
People used to vote with their wallets. Now they vote with their time, says @RonTite. Click To Tweet
The key to winning this battle, he suggests, is to build a great brand by focusing on what your brand and the people behind it think, do, and say. (Unless otherwise noted, all quotes and images come from Ron’s Content Marketing World 2018 presentation, The Death of Content Marketing – The Rise of Content Marketers.)
HANDPICKED RELATED CONTENT: Fundamentals Are Essential for Content Success
Why think, do, and say must align
Too many marketers hear the think, do, say alignment advice and immediately advocate for one social issue or another. Unfortunately, audiences see right through this unthinking approach, often taking to social media to point out a company’s hypocrisy.
Brands also sometimes are pushed by their agencies to jump into whatever hot conversations audiences are having. But if the conversation isn’t aligned with the brand as a whole, this approach rarely resonates.
Ron offers a contrast between outdoor retailer REI and carmaker Audi. When REI launched its #OptOutside initiative, its CEO said, “We believe that a life lived outside is a life worth living.” It showed the brand believes in something greater than selling tents – that initiative is aligned with the brand’s purpose.
On the other hand, Audi aired an ad on gender equality in the workforce during the Super Bowl. While an admirable cause, Audi missed a step because gender equality is not connected to the reason Audi makes cars.
“If you believe in something greater than your product and you align the behaviors and actions that reinforce that, that is worth talking about,” says Ron. “When an organization, and all the people within the organization think, do, and say the same thing, now you’ve got complete organizational alignment. And this is a marketing plan we can talk about.”
To illustrate, Ron shows a simple diagram that shows what it looks like when the thoughts, actions, and communications of an organization and its leaders and representatives are all aligned with the brand’s.
The harmonious image is quickly disrupted when the center circle rotates – and an individual thinks, does, or says things that oppose what the rest of the organization thinks, does, or says – creating an integrity gap.
Integrity gap is created when brand reps think, do, or says things opposite of rest of organization. @RonTite Click To Tweet
These integrity gaps account for every brand failure (explosions, as Ron calls them) over the past decade.
“If, as an organization, all you do is think, then you’re a think tank,” he says. “If, as an organization, all you do is do, do, do, you’re a sweatshop. No one wants to work for you … If, as an organization, all you do is say, say, say, but you never actually deliver on what you promised, then your customer churn goes through the roof.”
It has to be think, do, and say in harmony.
HANDPICKED RELATED CONTENT: How to be Purposeful With Your Purpose-Driven Content [Examples]
Start with thinking
The first step toward a congruent, inside-out alignment is to stop and have a good, long think. Microsoft did this in 2014 when Satya Nadella took the reins and reversed a generations-old practice of denying and vilifying the competition.
Ron, who counts Microsoft as a client, remembers Satya’s predecessor, Steve Blamer’s era. “I could never go in with a Mac and present. You’d go in and they’d say, ‘Could you put a yellow sticky note over the logo?’”
During the same period, Microsoft employees consciously corrected non-Microsoft language, saying, “Don’t you mean you ‘Bing-ed’ it?” in response to someone using Google as the search-engine verb.
Satya thought differently about prioritizing Microsoft customers over its products. He realized Microsoft customers use a variety of software and hardware. He acted differently to change Microsoft’s culture. And he spoke differently by talking more about users and less about Microsoft.
Satya’s new way of thinking allowed Microsoft team members to reorient their thinking to put customers first. Without it, no behavioral or verbal strategy would have turned the stagnating ship around.
HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams
What brands do
In the past, marketers’ goals included the task of creating a customer. Today, though, marketers can elevate their thinking to affect what they (and the brand) naturally do and say. You’re not bound to the content marketing tactics of steadfast content marketing brands (think Red Bull, REI, and Nike). Instead, look at how they think and let that inform your brand’s strategy with its unique purposes and values.
Talk of change tends to motivate a few trailblazers on each team to go back and disrupt their hard-fought, well-oiled machine. To clarify, you can’t take what Ron says (or what you read on the CMI blog) and single-handedly innovate the proverbial automobile assembly line.
Most enterprise content marketing teams have spent time and resources honing clear roles, responsibilities, and performance measurements.
Even if your department is on board with the change, you should, in keeping with the assembly line analogy, dedicate one team to crafting a prototype that embodies your new philosophy. Much like a dedicated group creates a concept car.
To apply the method to marketing, Ron gives a real-life example: “I tweeted that I loved the Westin Grand,” he recalls. “They write back, boom, ‘We love you too. If there’s anything we can do to make your stay better, let us know.’”
He responded to let them know there was no shampoo in his room that morning. “A little later, there’s a knock at the door,” he says. “A woman comes in with fresh fruit. She has chocolate. She has ice water. She has this note.”
He was delighted, and, as he is a frequent speaker, many people in his audiences heard about his positive experience. Word got back to the hotel property, which decided to kick things up a notch. The next time he checked in to the same hotel, he found his favorite drink, snack, a framed picture of him with his furry best friend, 20 shampoo bottles, and this note:
Now, the Westin’s novel gesture feels natural. “They’ve done it before, and it feels just as special. They probably have a room full of the frames, and they’ve got a process,” Ron says. But the takeaway is that Westin’s personal outreach wasn’t always an “assembly line” act.
“(Content marketing revolutionaries) set out to make a change for their business through many incremental improvements that would add value to their customers’ lives,” writes CMI chief strategy advisor Robert Rose. “Only in hindsight do we see them as revolutionaries.”
Ron agrees. What you do today should not reflect another thing that weighs down your marketing task list but should represent a byproduct of your (and your corporate culture’s) rational transformation.
HANDPICKED RELATED CONTENT: Is Your Corporate Culture Conducive to Content Success?
What brands say
How’s this for irony? All the way to the end, Enron, the U.S. energy-trading and utilities company that perpetuated one of the country’s biggest accounting frauds, displayed in its corporate lobby the words integrity, respect, communications, and excellence.
The travesty seems laughable today, but how much of your brand’s purpose statement is really lived out?
How much of your brand’s purpose is really lived out, asks @RonTite. Click To Tweet
“I shouldn’t read your values,” Ron says. “I should experience your values.”
Nike’s much discussed Colin Kaepernick campaign provides an example of what a brand says being supported by its actions. The copy literally speaks to elevating the conversation, Ron points out. And for a company that says it’s about supporting athletes, stepping into this controversy despite the risks backs up its words with actions.
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Aim higher than content, marketing, or advertising
Platforms and mediums will come and go. The content marketers who stand the test of time are those who build content brands around their values, not their products. And remember, if you only value your company and your products, that’s what you’ll talk about by default.
Adopt this think-do-say attitude, Ron says, and your advertisements and typical content assets can soon be interchangeable — not because they look alike or serve the same goals but because they spring from the same mindset, which drives everything your brand does and says.
Back to Nike’s Kaepernick tweet.
“Is this PR? Is this an ad? Is this content,” Ron asks. “It doesn’t matter. It’s marketing. Let’s own it and tear the labels away.”
When you elevate the conversation and let go of labels, you can choose any tactic to support your brand. It doesn’t matter what you call it.
“Once we believe something that’s greater, once we’ve elevated that conversation, once we’ve backed it up with actions that are based on who we’re doing it for, what they want us to do, and who we do it with, that is worth talking about,” Ron says. “That is worth marketing.”
HANDPICKED RELATED CONTENT:
Falling Behind Your Competitors? Build a Content Brand
How 3 Content Brands Tackle Their Toughest Internal Challenges
Here’s an excerpt from Ron’s talk:
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Ron Tite’s Content Marketing World presentation is part of this winter’s CMI University curriculum. Don’t miss out – enrollment opens today.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post Build a Great Brand: Align What You Think, Do, and Say appeared first on Content Marketing Institute.
from https://contentmarketinginstitute.com/2018/11/build-brand-align/
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New Post has been published on 2018 - 2019 World Car Info
New Post has been published on http://www.carworldinfo.com/2019-nissan-gt-r-nismo-redesign-and-specs/
2019 Nissan GT-R Nismo Redesign and Specs
2019 Nissan GT-R Nismo Redesign and Specs – Here is the GT coupe only getting very easily disappointed for analyzing coaching education study course laps, the foes it can always be clear and understandable on the highway speedily. Provided that the $100,000 form comes with supremely incredibly radiant sporting activities cars, Nissan has experienced to enhance its hero’s game. It can be phoning the improved edition the 7th time, but lots of the preliminary GT-R makes more than, so we’d say this is a lot of the facelift in comparison with a complete redo.
2019 Nissan GT-R Nismo Redesign
In the event, you establish all on your own, not through the all-around method of thinking of to wreck about, that same period of replies to the car operator also enables one to possess a vehicle the Nismo proficiently and proficiently, genuinely aided by super fragile. Rapidly Rather directing and remarkable braking technique pedal perception – irrespective which a natural judder using the pedal encouraged the braking approach in this car (the most efficient 1 in Great Britain throughout the complete period of customer feedback) may have cherished a tough time. No doubting their halting power, even though. It may sufficiently cost more than a good number of supercars; having said that, the Nismo also would usually are significantly fitter for program customers. As important as our long-term Audi R8 V10 Plus’s skills are, by way of illustration, I hesitation it might sincerely really feel fundamentally as in your own home across a circuit due to initial GT-R.
Dealing with, very similar modifications because of the 2017-MY GT-R collection. It is far from actually usually merely a classiness nostrils spot undertaking, creative thinking; the newest admittance approaches fender and a lot more considerable measurement regarded as grille are meant to cram significantly more venting inside the 3.8-litre two turbo V6’s atmosphere-movements. Instead of current GT-R, the Nismo’s fender is produced from hands and wrists-layered co2 weight loss plan elements, utilizing a canard-bookended doorway element splitter. For this reason, it could well make downforce and increase oxygen method all around the tire arches. Nissan affirms the GT-R Nismo can produce far more downforce than any growth car it might be created well before. When using the data how the bonnet’s been assisted bring up to make sure it, is not going to distort at velocity, sustaining its issues for organic and natural aero productiveness. Considerably significantly higher inside of functions much better pertains to together with a tidier dash job work desk details information file composition, with substantially a reasonable price a lot fewer changes plus a much more top-scored touch-keep close track of.
The seen display can examination your various odd items to distract you even when you are touring, by way of example braking approach pedal strain, fuel provider demands, and lateral and longitudinal G contributes to. Or defeat many of the mobile cell phones by employing a dedicated software. In the problems in the Nismo, the cabin can get their mixture of carbon dioxide-enhanced Recaro with the total unlock-ambiance shell car seats (with reddish colored-colored-shaded Alcantara elements, by natural implies). As well as, the scrubbed-up design and switchgear, there exists almost probably considerably more shielded creating alternation within this the GT-R’s common physique-in-white colored-shaded-shaded colored shaded-colored-shaded by for you have become getting made a lot more pressure-filled for 2017, notably throughout the entire A-pillars. And a far more laborious computer software maketh a much more reliable plan, permitting the suspensions to execute its occupation proficiently and permitting much better changing inside of the damper, through the initial phases early spring season year and stabilizer changes.
2019 Nissan GT-R Nismo Specs
Mechanized spec towards vehicle is the same as the initial R35 GT-R Nismo Exposed in 2013. The location just; it could turn into a remarkably complete cooperating with from Nissan’s in-property rivalry left over even so outstanding arm (Nismo, as an illustration, a contraction of Nissan Motorsport). There is an adapt-produced aero great deal provide, building a fractional carbon dioxide getting fresh supplies once more spoiler based on individuals of Nismo’s competitor’s vehicles and co2 costumes, also, obtain access to excess fat-chopping fractional carbon dioxide to your boot top, and the fender revealed individualize-produced Nismo-incredible Sunshine ray’s rims formerly. Suitably tweaked adaptive dampers and very susceptible, not-extremely-grooved, teaching study course-structured Dunlop’s. Prospective spirals in the frequent 17MY GT-R’s 562bhp to 592bhp, at some degree, perfect because of increased actions, approach to determining bigger specifications sizes turbos, the same sorts working in Nismo’s GT3 auto hurrying cars. There are many other mods much too, but one from the genuinely most fruitful celebrations during the entire car’s knowledge could be the 7min08.7sec Nordschleife lap time consumed in Sept 2013 by the process for virtually any GT-R Nismo (even though a taken off 1 place in what Nismo now cell telephone calls the ‘N Attack’ boost deal).
2019 Nissan GT-R Nismo Release Date and Price
A company price for almost any considerably-creating to the car, built with instructing mainly any supercar your concentrate to research a rigid procedure. Ingesting, grand and outstanding though the Nismo is, even so, you need to require a GT-R to forget the relax which can be probably reachable for £150k.
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2017 Frankfurt Motor Show Hits, Misses, and Revelations
FRANKFURT, Germany — Stanley Kubrick famously had planned a pie fight between the Yanks and the Soviets for the final scene of his 1964 classic, “Dr. Strangelove.” We couldn’t help thinking about such a pie fight breaking out in Volkswagen Group’s Hall 3 at the 2017 Frankfurt auto show, where the walking lanes came to a standstill as Audi conducted its Elaine concept press conference.
Compounding the crowd, Audi moved in with the rest of VW Group this year from its old spot in the center square between Hall 3 and Mercedes-Benz’s Guggenheim-like grand arena. Audi used to have a big, crowded, temporary arena all to itself. Dieselgate budget cuts, you know.
The Audi Elaine is a connected, electric four-door SUV “coupe” that premiered at Shanghai earlier this year (a sign of the times) and spoke to the automaker executive conducting the presser in a Cortana-like voice. It was in German, so we can’t tell you who the exec is or what he and Elaine said, but we yearned for Dustin Hoffman to yell “Elaine! Elaine! ”from offstage.
Enough of the cinematic metaphors. The big celebrity highlight was when three-time Formula 1 Drivers’ Champion Lewis Hamilton drove out into Mercedes-Benz’s stand in the Mercedes-AMG Project One.
BMW and Mini moved from the front of the Frankfurt Messe, near Mercedes and VW Group, to Hall 11 about a kilometer away, which at least provided incentive to walk into the non-German automakers’ displays in-between. With General Motors gone, Opel shrunk to a smaller stand as part of PSA Peugeot, and nine other automakers having stayed home this year, the 2017 Frankfurt IAA was a smaller, more German industry-intense affair. Nonetheless, this show has plenty of cars and concepts to like, criticize and contemplate.
Hit: The idea behind the Mercedes-AMG Project One
I like the concept of a Formula 1-powered hypercar.
—Robert Cumberford
Miss: Mercedes-AMG Project One
Totally unconvincing collection-of-clichés styling. A serious disappointment.
—R.C.
Hit: Mercedes-AMG Project One
The biggest buzz of the show, if far from an unqualified hit. No, it’s not pretty and looks like an update of the legendary BMW-powered McLaren F1 road car. But Gorden Wagener’s team designed it for best aero and downforce, like a purpose-built racecar. Better yet, it’s the first hypercar that will be capable of speeds of nearly 220 mph from just 1.6 liters worth of hybrid turbo V-6.
—Todd Lassa
Miss: Mercedes-AMG Project One Nose
Perspective matters. My first glimpse of Project One came from a second story balcony, revealing a sculptural, wasp-waisted shape bisected by a contrasting air intake and dorsal fin in matte black carbon fiber. Coming down to ground level revealed an entirely different slant: viewed head-on, the 1,000-plus horsepower sled seemed surprisingly unemotional. Despite a more than a passing resemblance to the late, great McLaren F1, the AMG’s schnoz simply couldn’t deliver on the promise of that striking top view, let alone the sculpted, tucked, and diffuser-clad rump. Blame the slavish demands of the wind tunnel (or whatever/whomever you want), but Project One’s proboscis is a reminder that form can lose charisma when it’s tied so directly to function.
–Basem Wasef
Hit: Mercedes-AMG Project One Fin
Every great hypercar needs a signature design touch and Project One’s pièce de résistance is the carbon fiber piece that spans the mid/aft section of its roof. Doubling as an air intake and a shark fin intended to improve lateral stability in high-speed corners, this smoothly contoured form manages to evoke both a sense of function and touch of whimsy.
–B.W.
Hit: ASpark Owl
Is it a serious effort? Who knows, but in terms of styling, it really puts Project One on the trailer. Spectacular.
–R.C.
Revelation: ASpark Owl
I love walking along at an international auto show, minding my own business, and getting stopped dead in my tracks by an abjectly beautiful vehicle I’ve never seen before. Case in point: the ASpark Owl, a new electric supercar from Japan that makes some bold claims just begging for substantiation. Though I couldn’t find an expert on-hand, I did learn from a large format hardbound book (seriously) that this lean, mean, carbon fiber EV weighs only 1,900 pounds and packs two motors that can scoot it to 62 mph in two seconds flat. The prose includes no shortage of buzzwords (power amplifier, supercapacitor, speed reducer), but can we just brush all that aside for a moment and drool at the Owl’s killer looks?
–B.W.
Miss: Renault Symbioz Concept
Worst concept of the show. Lumpy plastic windshield, bad seating package, awful profile. Not at all up to the usual Renault concept standard.
–R.C.
Renault gets credit for unveiling not just a concept car, but an entire house to go with it. The Symbioz is one of those Internet of Things things, a battery-powered blobbymobile that can park itself and communicate with the house (i.e. if the heat’s on in the car, the house heats up as you approach). It can fold away its own steering wheel and turn into a sitting room, which is exactly what we don’t want from a car. The sad part is that in order to make the Symbioz the focus of its press conference, Renault gave short shrift to its other Frankfurt introduction, the Megane RS, a 276-hp hot hatch with four-wheel-steering. Now that’s the Renault we want to drive.
–Aaron Gold
Hit: Renault Symbioz Concept
Yes, yes, it’s all that. But the good news is: 2020, your new Renault Avantime is here.
–T.L.
Miss: BMW Concept X7 iPerformance
We love a big, imposing SUV just as much as the next jerk, but the BMW Concept X7 iPerformance’s odd proportions and massive maw is more off-putting than it is badass. Sure, it gains eco points for its plug-in hybrid drivetrain. But let’s leave the mean, menacing look for the Rolls-Royce Cullinan, shall we?
–B.W.
I wouldn’t be so offended by the hideously massive “Star Wars” tie-fighter kidney grille if it weren’t for the Nissan Patrol/Infiniti Q80-style rear quarter-windows and d-pillars. Why didn’t they simply tap partner Toyota for a Land Cruiser to reskin?
–T.L.
Hit and Miss: 2019 Bentley Continental GT
The new Continental GT is big, bold, and breathtakingly beautiful. I’d call it a hit if the back end didn’t look like it was ripped off from an Audi A7—a sin that might be forgivable were both brands not owned by the Volkswagen Group. The A7 may well have the best-looking rump this side of the Dallas Cowboy cheerleaders, but grafting it on to the Continental GT is just plain lazy.
–A,G.
Hit: The Bentley Continental GT’s Creased Haunches
Bentley’s long overdue Continental GT replacement has a lot going for it, including a new platform from Porsche, nearly 300 pounds of weight savings, and, finally, a modernized interior. But one curious detail caught our eye in Frankfurt: the coupe’s sharply creased haunches. “[Showgoers] haven’t stopped touching it,” one Bentley flack said of the aluminum panel. Manufactured using an aerospace-derived superplastic forming technique, the panels have an interesting engineering backstory. But arguably more important is a tactile invitation that bodes well for the car’s market appeal.
– B.W.
Hit: Borgward Isabella concept
Best concept in the show. Illustrates what happens when a brilliant designer tackles an electric car. Anders Warming, ex-Mini design chief, is one of the best young Germans in the business. The Isabella has many innovative styling ideas, but some old ones that didn’t work 40 years ago, and don’t work now, such as the fading paint on glass.
–R.C.
Hit: Borgward Smartphone Fan
No question, the best swag at this year’s Frankfurt Auto Show was this little fan that plugs into the bottom of your smartphone. It was given out by Borgward, a once-well-known German concern now reborn and backed by China, where its cars are sold. (They plan to return to Europe soon.) This little gizmo is exactly what you’d expect from a Chinese concern: Useful, amusing, cheaply made and potentially dangerous (good luck unplugging it without sticking your fingers in the whirling blades). I plan to steal about half a dozen of them by any means necessary. And what about Borgward’s SUVs, you ask? Trust me, the fan is better.
–A.G.
Miss: BMW i Vision Dynamics concept
Instead of showing us a Tesla Model S with a kidney grille, I’d like to have seen BMW unveil something new and forward thinking, like the Borgward Isabella concept.
–T.L.
Revelation: Jaguar I-Pace Trophy
With plans to electrify their entire lineup by 2020, Jag is going gangbusters on EV tech. This much we know. But the latest surprise from Frankfurt is that the folks from Coventry are transforming electric I-Pace crossovers into a support series for the Formula E series. Built by the carmaker’s Special Vehicle Operations division, the I-Pace eTrophy racer packs a satisfying visual punch: despite its family-friendly configuration, the wide-hipped, spoiler-clad, roll cage equipped sport ‘ute looks mean enough to appease the most hardcore internal combustion apologists.
–B.W.
Hit: Ferrari Portofino
To me, a successful Ferrari design is one that looks instantly familiar. You know you’re looking at something you’ve never seen, but you also know you’re looking at a Ferrari. The Portofino is one of those cars—it just looks right, and it manages to look right whether the top is up or down. Thirty years down the road, this will be remembered as one of the great Ferrari designs, and it’s a privilege to have seen it make its world debut.
–A.G.
Hit (qualified): Ferrari Portofino
Much better than the California, still not up to the usual Maranello standard.
–R.C.
Hit: Hyundai Kona
If the Genesis G90 shows that the South Koreans can do a great imitation of Lexus, the Hyundai Kona shows they can do a great imitation of Citroën. This car has just enough nutsy details to keep it interesting without veering off into weird (Toyota CH-R), controversial (Nissan Juke), or downright ugly (Kia Sportage). What with all the mature-but-dull designs Hyundai has introduced over the past couple of years, the Kona might be the vehicle that gives them back their mojo.
–A.G.
IFTTT
0 notes
Text
2017 Frankfurt Motor Show Hits, Misses, and Revelations
FRANKFURT, Germany — Stanley Kubrick famously had planned a pie fight between the Yanks and the Soviets for the final scene of his 1964 classic, “Dr. Strangelove.” We couldn’t help thinking about such a pie fight breaking out in Volkswagen Group’s Hall 3 at the 2017 Frankfurt auto show, where the walking lanes came to a standstill as Audi conducted its Elaine concept press conference.
Compounding the crowd, Audi moved in with the rest of VW Group this year from its old spot in the center square between Hall 3 and Mercedes-Benz’s Guggenheim-like grand arena. Audi used to have a big, crowded, temporary arena all to itself. Dieselgate budget cuts, you know.
The Audi Elaine is a connected, electric four-door SUV “coupe” that premiered at Shanghai earlier this year (a sign of the times) and spoke to the automaker executive conducting the presser in a Cortana-like voice. It was in German, so we can’t tell you who the exec is or what he and Elaine said, but we yearned for Dustin Hoffman to yell “Elaine! Elaine! ”from offstage.
Enough of the cinematic metaphors. The big celebrity highlight was when three-time Formula 1 Drivers’ Champion Lewis Hamilton drove out into Mercedes-Benz’s stand in the Mercedes-AMG Project One.
BMW and Mini moved from the front of the Frankfurt Messe, near Mercedes and VW Group, to Hall 11 about a kilometer away, which at least provided incentive to walk into the non-German automakers’ displays in-between. With General Motors gone, Opel shrunk to a smaller stand as part of PSA Peugeot, and nine other automakers having stayed home this year, the 2017 Frankfurt IAA was a smaller, more German industry-intense affair. Nonetheless, this show has plenty of cars and concepts to like, criticize and contemplate.
Hit: The idea behind the Mercedes-AMG Project One
I like the concept of a Formula 1-powered hypercar.
—Robert Cumberford
Miss: Mercedes-AMG Project One
Totally unconvincing collection-of-clichés styling. A serious disappointment.
—R.C.
Hit: Mercedes-AMG Project One
The biggest buzz of the show, if far from an unqualified hit. No, it’s not pretty and looks like an update of the legendary BMW-powered McLaren F1 road car. But Gorden Wagener’s team designed it for best aero and downforce, like a purpose-built racecar. Better yet, it’s the first hypercar that will be capable of speeds of nearly 220 mph from just 1.6 liters worth of hybrid turbo V-6.
—Todd Lassa
Miss: Mercedes-AMG Project One Nose
Perspective matters. My first glimpse of Project One came from a second story balcony, revealing a sculptural, wasp-waisted shape bisected by a contrasting air intake and dorsal fin in matte black carbon fiber. Coming down to ground level revealed an entirely different slant: viewed head-on, the 1,000-plus horsepower sled seemed surprisingly unemotional. Despite a more than a passing resemblance to the late, great McLaren F1, the AMG’s schnoz simply couldn’t deliver on the promise of that striking top view, let alone the sculpted, tucked, and diffuser-clad rump. Blame the slavish demands of the wind tunnel (or whatever/whomever you want), but Project One’s proboscis is a reminder that form can lose charisma when it’s tied so directly to function.
–Basem Wasef
Hit: Mercedes-AMG Project One Fin
Every great hypercar needs a signature design touch and Project One’s pièce de résistance is the carbon fiber piece that spans the mid/aft section of its roof. Doubling as an air intake and a shark fin intended to improve lateral stability in high-speed corners, this smoothly contoured form manages to evoke both a sense of function and touch of whimsy.
–B.W.
Hit: ASpark Owl
Is it a serious effort? Who knows, but in terms of styling, it really puts Project One on the trailer. Spectacular.
–R.C.
Revelation: ASpark Owl
I love walking along at an international auto show, minding my own business, and getting stopped dead in my tracks by an abjectly beautiful vehicle I’ve never seen before. Case in point: the ASpark Owl, a new electric supercar from Japan that makes some bold claims just begging for substantiation. Though I couldn’t find an expert on-hand, I did learn from a large format hardbound book (seriously) that this lean, mean, carbon fiber EV weighs only 1,900 pounds and packs two motors that can scoot it to 62 mph in two seconds flat. The prose includes no shortage of buzzwords (power amplifier, supercapacitor, speed reducer), but can we just brush all that aside for a moment and drool at the Owl’s killer looks?
–B.W.
Miss: Renault Symbioz Concept
Worst concept of the show. Lumpy plastic windshield, bad seating package, awful profile. Not at all up to the usual Renault concept standard.
–R.C.
Renault gets credit for unveiling not just a concept car, but an entire house to go with it. The Symbioz is one of those Internet of Things things, a battery-powered blobbymobile that can park itself and communicate with the house (i.e. if the heat’s on in the car, the house heats up as you approach). It can fold away its own steering wheel and turn into a sitting room, which is exactly what we don’t want from a car. The sad part is that in order to make the Symbioz the focus of its press conference, Renault gave short shrift to its other Frankfurt introduction, the Megane RS, a 276-hp hot hatch with four-wheel-steering. Now that’s the Renault we want to drive.
–Aaron Gold
Hit: Renault Symbioz Concept
Yes, yes, it’s all that. But the good news is: 2020, your new Renault Avantime is here.
–T.L.
Miss: BMW Concept X7 iPerformance
We love a big, imposing SUV just as much as the next jerk, but the BMW Concept X7 iPerformance’s odd proportions and massive maw is more off-putting than it is badass. Sure, it gains eco points for its plug-in hybrid drivetrain. But let’s leave the mean, menacing look for the Rolls-Royce Cullinan, shall we?
–B.W.
I wouldn’t be so offended by the hideously massive “Star Wars” tie-fighter kidney grille if it weren’t for the Nissan Patrol/Infiniti Q80-style rear quarter-windows and d-pillars. Why didn’t they simply tap partner Toyota for a Land Cruiser to reskin?
–T.L.
Hit and Miss: 2019 Bentley Continental GT
The new Continental GT is big, bold, and breathtakingly beautiful. I’d call it a hit if the back end didn’t look like it was ripped off from an Audi A7—a sin that might be forgivable were both brands not owned by the Volkswagen Group. The A7 may well have the best-looking rump this side of the Dallas Cowboy cheerleaders, but grafting it on to the Continental GT is just plain lazy.
–A,G.
Hit: The Bentley Continental GT’s Creased Haunches
Bentley’s long overdue Continental GT replacement has a lot going for it, including a new platform from Porsche, nearly 300 pounds of weight savings, and, finally, a modernized interior. But one curious detail caught our eye in Frankfurt: the coupe’s sharply creased haunches. “[Showgoers] haven’t stopped touching it,” one Bentley flack said of the aluminum panel. Manufactured using an aerospace-derived superplastic forming technique, the panels have an interesting engineering backstory. But arguably more important is a tactile invitation that bodes well for the car’s market appeal.
– B.W.
Hit: Borgward Isabella concept
Best concept in the show. Illustrates what happens when a brilliant designer tackles an electric car. Anders Warming, ex-Mini design chief, is one of the best young Germans in the business. The Isabella has many innovative styling ideas, but some old ones that didn’t work 40 years ago, and don’t work now, such as the fading paint on glass.
–R.C.
Hit: Borgward Smartphone Fan
No question, the best swag at this year’s Frankfurt Auto Show was this little fan that plugs into the bottom of your smartphone. It was given out by Borgward, a once-well-known German concern now reborn and backed by China, where its cars are sold. (They plan to return to Europe soon.) This little gizmo is exactly what you’d expect from a Chinese concern: Useful, amusing, cheaply made and potentially dangerous (good luck unplugging it without sticking your fingers in the whirling blades). I plan to steal about half a dozen of them by any means necessary. And what about Borgward’s SUVs, you ask? Trust me, the fan is better.
–A.G.
Miss: BMW i Vision Dynamics concept
Instead of showing us a Tesla Model S with a kidney grille, I’d like to have seen BMW unveil something new and forward thinking, like the Borgward Isabella concept.
–T.L.
Revelation: Jaguar I-Pace Trophy
With plans to electrify their entire lineup by 2020, Jag is going gangbusters on EV tech. This much we know. But the latest surprise from Frankfurt is that the folks from Coventry are transforming electric I-Pace crossovers into a support series for the Formula E series. Built by the carmaker’s Special Vehicle Operations division, the I-Pace eTrophy racer packs a satisfying visual punch: despite its family-friendly configuration, the wide-hipped, spoiler-clad, roll cage equipped sport ‘ute looks mean enough to appease the most hardcore internal combustion apologists.
–B.W.
Hit: Ferrari Portofino
To me, a successful Ferrari design is one that looks instantly familiar. You know you’re looking at something you’ve never seen, but you also know you’re looking at a Ferrari. The Portofino is one of those cars—it just looks right, and it manages to look right whether the top is up or down. Thirty years down the road, this will be remembered as one of the great Ferrari designs, and it’s a privilege to have seen it make its world debut.
–A.G.
Hit (qualified): Ferrari Portofino
Much better than the California, still not up to the usual Maranello standard.
–R.C.
Hit: Hyundai Kona
If the Genesis G90 shows that the South Koreans can do a great imitation of Lexus, the Hyundai Kona shows they can do a great imitation of Citroën. This car has just enough nutsy details to keep it interesting without veering off into weird (Toyota CH-R), controversial (Nissan Juke), or downright ugly (Kia Sportage). What with all the mature-but-dull designs Hyundai has introduced over the past couple of years, the Kona might be the vehicle that gives them back their mojo.
–A.G.
IFTTT
0 notes
Text
2017 Frankfurt Motor Show Hits, Misses, & Revelations
FRANKFURT, Germany — Stanley Kubrick famously had planned a pie fight between the Yanks and the Soviets for the final scene of his 1964 classic, “Dr. Strangelove.” We couldn’t help thinking about such a pie fight breaking out in Volkswagen Group’s Hall 3 at the 2017 Frankfurt auto show, where the walking lanes came to a standstill as Audi conducted its Elaine concept press conference.
Compounding the crowd, Audi moved in with the rest of VW Group this year from its old spot in the center square between Hall 3 and Mercedes-Benz’s Guggenheim-like grand arena. Audi used to have a big, crowded, temporary arena all to itself. Dieselgate budget cuts, you know.
The Audi Elaine is a connected, electric four-door SUV “coupe” that premiered at Shanghai earlier this year (a sign of the times) and spoke to the automaker executive conducting the presser in a Cortana-like voice. It was in German, so we can’t tell you who the exec is or what he and Elaine said, but we yearned for Dustin Hoffman to yell “Elaine! Elaine! ”from offstage.
Enough of the cinematic metaphors. The big celebrity highlight was when three-time Formula 1 Drivers’ Champion Lewis Hamilton drove out into Mercedes-Benz’s stand in the Mercedes-AMG Project One.
BMW and Mini moved from the front of the Frankfurt Messe, near Mercedes and VW Group, to Hall 11 about a kilometer away, which at least provided incentive to walk into the non-German automakers’ displays in-between. With General Motors gone, Opel shrunk to a smaller stand as part of PSA Peugeot, and nine other automakers having stayed home this year, the 2017 Frankfurt IAA was a smaller, more German industry-intense affair. Nonetheless, this show has plenty of cars and concepts to like, criticize and contemplate.
Hit: The idea behind the Mercedes-AMG Project One
I like the concept of a Formula 1-powered hypercar.
—Robert Cumberford
Miss: Mercedes-AMG Project One
Totally unconvincing collection-of-clichés styling. A serious disappointment.
—R.C.
Hit: Mercedes-AMG Project One
The biggest buzz of the show, if far from an unqualified hit. No, it’s not pretty and looks like an update of the legendary BMW-powered McLaren F1 road car. But Gorden Wagener’s team designed it for best aero and downforce, like a purpose-built racecar. Better yet, it’s the first hypercar that will be capable of speeds of nearly 220 mph from just 1.6 liters worth of hybrid turbo V-6.
—Todd Lassa
Miss: Mercedes-AMG Project One Nose
Perspective matters. My first glimpse of Project One came from a second story balcony, revealing a sculptural, wasp-waisted shape bisected by a contrasting air intake and dorsal fin in matte black carbon fiber. Coming down to ground level revealed an entirely different slant: viewed head-on, the 1,000-plus horsepower sled seemed surprisingly unemotional. Despite a more than a passing resemblance to the late, great McLaren F1, the AMG’s schnoz simply couldn’t deliver on the promise of that striking top view, let alone the sculpted, tucked, and diffuser-clad rump. Blame the slavish demands of the wind tunnel (or whatever/whomever you want), but Project One’s proboscis is a reminder that form can lose charisma when it’s tied so directly to function.
–Basem Wasef
Hit: Mercedes-AMG Project One Fin
Every great hypercar needs a signature design touch and Project One’s pièce de résistance is the carbon fiber piece that spans the mid/aft section of its roof. Doubling as an air intake and a shark fin intended to improve lateral stability in high-speed corners, this smoothly contoured form manages to evoke both a sense of function and touch of whimsy.
–B.W.
Hit: ASpark Owl
Is it a serious effort? Who knows, but in terms of styling, it really puts Project One on the trailer. Spectacular.
–R.C.
Revelation: ASpark Owl
I love walking along at an international auto show, minding my own business, and getting stopped dead in my tracks by an abjectly beautiful vehicle I’ve never seen before. Case in point: the ASpark Owl, a new electric supercar from Japan that makes some bold claims just begging for substantiation. Though I couldn’t find an expert on-hand, I did learn from a large format hardbound book (seriously) that this lean, mean, carbon fiber EV weighs only 1,900 pounds and packs two motors that can scoot it to 62 mph in two seconds flat. The prose includes no shortage of buzzwords (power amplifier, supercapacitor, speed reducer), but can we just brush all that aside for a moment and drool at the Owl’s killer looks?
–B.W.
Miss: Renault Symbioz Concept
Worst concept of the show. Lumpy plastic windshield, bad seating package, awful profile. Not at all up to the usual Renault concept standard.
–R.C.
Renault gets credit for unveiling not just a concept car, but an entire house to go with it. The Symbioz is one of those Internet of Things things, a battery-powered blobbymobile that can park itself and communicate with the house (i.e. if the heat’s on in the car, the house heats up as you approach). It can fold away its own steering wheel and turn into a sitting room, which is exactly what we don’t want from a car. The sad part is that in order to make the Symbioz the focus of its press conference, Renault gave short shrift to its other Frankfurt introduction, the Megane RS, a 276-hp hot hatch with four-wheel-steering. Now that’s the Renault we want to drive.
–Aaron Gold
Hit: Renault Symbioz Concept
Yes, yes, it’s all that. But the good news is: 2020, your new Renault Avantime is here.
–T.L.
Miss: BMW Concept X7 iPerformance
We love a big, imposing SUV just as much as the next jerk, but the BMW Concept X7 iPerformance’s odd proportions and massive maw is more off-putting than it is badass. Sure, it gains eco points for its plug-in hybrid drivetrain. But let’s leave the mean, menacing look for the Rolls-Royce Cullinan, shall we?
–B.W.
I wouldn’t be so offended by the hideously massive “Star Wars” tie-fighter kidney grille if it weren’t for the Nissan Patrol/Infiniti Q80-style rear quarter-windows and d-pillars. Why didn’t they simply tap partner Toyota for a Land Cruiser to reskin?
–T.L.
Hit and Miss: 2019 Bentley Continental GT
The new Continental GT is big, bold, and breathtakingly beautiful. I’d call it a hit if the back end didn’t look like it was ripped off from an Audi A7—a sin that might be forgivable were both brands not owned by the Volkswagen Group. The A7 may well have the best-looking rump this side of the Dallas Cowboy cheerleaders, but grafting it on to the Continental GT is just plain lazy.
–A,G.
Hit: The Bentley Continental GT’s Creased Haunches
Bentley’s long overdue Continental GT replacement has a lot going for it, including a new platform from Porsche, nearly 300 pounds of weight savings, and, finally, a modernized interior. But one curious detail caught our eye in Frankfurt: the coupe’s sharply creased haunches. “[Showgoers] haven’t stopped touching it,” one Bentley flack said of the aluminum panel. Manufactured using an aerospace-derived superplastic forming technique, the panels have an interesting engineering backstory. But arguably more important is a tactile invitation that bodes well for the car’s market appeal.
– B.W.
Hit: Borgward Isabella concept
Best concept in the show. Illustrates what happens when a brilliant designer tackles an electric car. Anders Warming, ex-Mini design chief, is one of the best young Germans in the business. The Isabella has many innovative styling ideas, but some old ones that didn’t work 40 years ago, and don’t work now, such as the fading paint on glass.
–R.C.
Hit: Borgward Smartphone Fan
No question, the best swag at this year’s Frankfurt Auto Show was this little fan that plugs into the bottom of your smartphone. It was given out by Borgward, a once-well-known German concern now reborn and backed by China, where its cars are sold. (They plan to return to Europe soon.) This little gizmo is exactly what you’d expect from a Chinese concern: Useful, amusing, cheaply made and potentially dangerous (good luck unplugging it without sticking your fingers in the whirling blades). I plan to steal about half a dozen of them by any means necessary. And what about Borgward’s SUVs, you ask? Trust me, the fan is better.
–A.G.
Miss: BMW i Vision Dynamics concept
Instead of showing us a Tesla Model S with a kidney grille, I’d like to have seen BMW unveil something new and forward thinking, like the Borgward Isabella concept.
–T.L.
Revelation: Jaguar I-Pace Trophy
With plans to electrify their entire lineup by 2020, Jag is going gangbusters on EV tech. This much we know. But the latest surprise from Frankfurt is that the folks from Coventry are transforming electric I-Pace crossovers into a support series for the Formula E series. Built by the carmaker’s Special Vehicle Operations division, the I-Pace eTrophy racer packs a satisfying visual punch: despite its family-friendly configuration, the wide-hipped, spoiler-clad, roll cage equipped sport ‘ute looks mean enough to appease the most hardcore internal combustion apologists.
–B.W.
Hit: Ferrari Portofino
To me, a successful Ferrari design is one that looks instantly familiar. You know you’re looking at something you’ve never seen, but you also know you’re looking at a Ferrari. The Portofino is one of those cars—it just looks right, and it manages to look right whether the top is up or down. Thirty years down the road, this will be remembered as one of the great Ferrari designs, and it’s a privilege to have seen it make its world debut.
–A.G.
Hit (qualified): Ferrari Portofino
Much better than the California, still not up to the usual Maranello standard.
–R.C.
Hit: Hyundai Kona
If the Genesis G90 shows that the South Koreans can do a great imitation of Lexus, the Hyundai Kona shows they can do a great imitation of Citroën. This car has just enough nutsy details to keep it interesting without veering off into weird (Toyota CH-R), controversial (Nissan Juke), or downright ugly (Kia Sportage). What with all the mature-but-dull designs Hyundai has introduced over the past couple of years, the Kona might be the vehicle that gives them back their mojo.
–A.G.
IFTTT
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Audi Q7 Testimonial.
Basting can be carried out via direct exposure to the sun or even with making use of tanning mattress. Within this situation, exploring effectively is actually the essential factor to be successful particularly in case you are searching for poor credit vehicle refinancing. Some wind noise may be heard in the automobile at speed, yet the Captur is much quieter than an equivalent Nissan Juke or even Skoda Yeti, whether you pick a fuel engine or even a diesel. You may likewise keep your cars and truck appearing showroom new through deciding on high quality specificing supplies. Everything being said, I do care about giving a security deposit on an automobile substitute to, or greater than, your permit, tax obligation and also name fees. There are actually lots of small cars that are even more useful, but the Mini mixes classy appeals with low running expenses, as well as that remains a quite satisfying vehicle to own. Some scientists have actually asserted this particular placement, however they must presume that existing coal-driven as well as various other contaminating power station supplying the power to energy those automobiles will certainly be actually far less contaminating compared to they are today. Possessing the capacity to handle your automobile from another location with a mobile phone application or smartwatch is actually a pleasant benefit, especially for those that are actually forgetful or OCD about ensuring their auto is secured. Hiring an automotive movers company is actually a fantastic concept to provide you one much less trait to think about during the course of your technique. They are actually both motionless objects that are actually really unsafe to the individual as well as to those around them however that are actually taken into consideration essential to the United States way of life, so the comparison appears an extremely powerful one: practical solutions our company take to regulate cars and trucks as well as ensure they are as risk-free as possible for Americans to operate are likewise most likely sensible governing actions for weapons. If you liked this write-up and you would like to obtain additional information pertaining to zencontemplate.info kindly check out our web-site. That will be actually a hard ask to count on the Flipboard experience on the apple iphone as well as iPod contact to match that from the ipad tablet model, however this nevertheless has a great try, enhancing your preferred supplies and also news resources in to a little, gorgeous digital journal. That suggests that, occasionally next year, our company ought to have a self-driving auto off Audi. That regularly supplied her substitute cottage yet she regularly urged that if she can stagnate back right into no 22 she would certainly remain in the cars and truck. Professional legal professional, Michael Bennett, comes into the auto washout to possess his Maserati cleaned. As well as though Lyon's populace is actually anticipated to climb by over 10% over the next years, he is targeting an even further 20% decrease in car usage. Our company could begin alleviating our knackered old Nissans extra like those classic cars that hobbyists invest lengthy evenings reverentially restoring so as to own all of them very little by little, while wearing special gloves, to country clubs at weekends. This is actually precisely what dealerships perform, they acquire your auto at a small cost and then sell you one of their makes at a greater rate. You may visit the trailer for Venture VEHICLES: Activity of the Year Version below. Individuals had actually been actually urged to switch over far from petroleum vehicles in a transfer to lessen carbon dioxide emissions under the last Work government, which has actually created administrators restless not to punish those that got diesel automobiles. Right here are actually four science-backed manner ins which muteness benefits your human brain-- and exactly how creating opportunity for this could create you believe much less stressed out, even more focused and also even more creative. The Kia Optima interface permits drivers pay attention to popular music using the auto's sources while letting Android Auto manage the display for Google.com Currently memory cards or even Google Maps navigation. The previous can be bought for $ 306,000 or 67,993 Workers Credit scores at Miami Car Dealership and the latter at L.a Cars and truck Supplier for $ 1,107,000 or even 245,975 Team Credits. A regular car loan provider, for common credit score, is actually mosting likely to lend up to 115% of the wholesale market value from the lorry. Our company consequently intended for creating a wise volume from intriguing cars and also a gigantic track roster. As a safety measure when you rent a car online, select suppliers that lie near to your home so you could get in touch with all of them must vehicle or even documentation concerns develop. Automotive business purchases numbers may be as knowledgeably cut, diced and offered for usage as quickly as my favorite TELEVISION pitchman, Vince, illustrates his latest home kitchen device. For example, there are actually no bodily changes for the heating unit, therefore to transform the temperature in the car you have to go with the onscreen food selections, one thing that quickly becomes exhausting. While this's rarely unique to the platform, there is actually certainly that the greatest version of Grand Theft Car V gets on COMPUTER. Much better visuals and also additional comprehensive editing and enhancing resources mean that even when you are actually performed with the principal campaign, you could devote months modding and generating your very own set-pieces with the surprisingly strong flick editor component. Now your dog enjoys in order to get into the lorry, maintain them happy by constantly providing a great walk prior to an adventure; maintain all of them comfortable by utilizing their house bedroom in the automobile; and help all of them clear up by preventing all of them from seeing exciting factors outside - unless they are actually those ones who like to check out the globe pass. Giving them something to eat is actually a good idea as well; and lastly make certain you provide the pet dog plenty to consume - they'll need water as well as a toilet break every 2 or 3 hours.
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Text
2017 Frankfurt Motor Show Hits, Misses, & Revelations
FRANKFURT, Germany — Stanley Kubrick famously had planned a pie fight between the Yanks and the Soviets for the final scene of his 1964 classic, “Dr. Strangelove.” We couldn’t help thinking about such a pie fight breaking out in Volkswagen Group’s Hall 3 at the 2017 Frankfurt auto show, where the walking lanes came to a standstill as Audi conducted its Elaine concept press conference.
Compounding the crowd, Audi moved in with the rest of VW Group this year from its old spot in the center square between Hall 3 and Mercedes-Benz’s Guggenheim-like grand arena. Audi used to have a big, crowded, temporary arena all to itself. Dieselgate budget cuts, you know.
The Audi Elaine is a connected, electric four-door SUV “coupe” that premiered at Shanghai earlier this year (a sign of the times) and spoke to the automaker executive conducting the presser in a Cortana-like voice. It was in German, so we can’t tell you who the exec is or what he and Elaine said, but we yearned for Dustin Hoffman to yell “Elaine! Elaine! ”from offstage.
Enough of the cinematic metaphors. The big celebrity highlight was when three-time Formula 1 Drivers’ Champion Lewis Hamilton drove out into Mercedes-Benz’s stand in the Mercedes-AMG Project One.
BMW and Mini moved from the front of the Frankfurt Messe, near Mercedes and VW Group, to Hall 11 about a kilometer away, which at least provided incentive to walk into the non-German automakers’ displays in-between. With General Motors gone, Opel shrunk to a smaller stand as part of PSA Peugeot, and nine other automakers having stayed home this year, the 2017 Frankfurt IAA was a smaller, more German industry-intense affair. Nonetheless, this show has plenty of cars and concepts to like, criticize and contemplate.
Hit: The idea behind the Mercedes-AMG Project One
I like the concept of a Formula 1-powered hypercar.
—Robert Cumberford
Miss: Mercedes-AMG Project One
Totally unconvincing collection-of-clichés styling. A serious disappointment.
—R.C.
Hit: Mercedes-AMG Project One
The biggest buzz of the show, if far from an unqualified hit. No, it’s not pretty and looks like an update of the legendary BMW-powered McLaren F1 road car. But Gorden Wagener’s team designed it for best aero and downforce, like a purpose-built racecar. Better yet, it’s the first hypercar that will be capable of speeds of nearly 220 mph from just 1.6 liters worth of hybrid turbo V-6.
—Todd Lassa
Miss: Mercedes-AMG Project One Nose
Perspective matters. My first glimpse of Project One came from a second story balcony, revealing a sculptural, wasp-waisted shape bisected by a contrasting air intake and dorsal fin in matte black carbon fiber. Coming down to ground level revealed an entirely different slant: viewed head-on, the 1,000-plus horsepower sled seemed surprisingly unemotional. Despite a more than a passing resemblance to the late, great McLaren F1, the AMG’s schnoz simply couldn’t deliver on the promise of that striking top view, let alone the sculpted, tucked, and diffuser-clad rump. Blame the slavish demands of the wind tunnel (or whatever/whomever you want), but Project One’s proboscis is a reminder that form can lose charisma when it’s tied so directly to function.
–Basem Wasef
Hit: Mercedes-AMG Project One Fin
Every great hypercar needs a signature design touch and Project One’s pièce de résistance is the carbon fiber piece that spans the mid/aft section of its roof. Doubling as an air intake and a shark fin intended to improve lateral stability in high-speed corners, this smoothly contoured form manages to evoke both a sense of function and touch of whimsy.
–B.W.
Hit: ASpark Owl
Is it a serious effort? Who knows, but in terms of styling, it really puts Project One on the trailer. Spectacular.
–R.C.
Revelation: ASpark Owl
I love walking along at an international auto show, minding my own business, and getting stopped dead in my tracks by an abjectly beautiful vehicle I’ve never seen before. Case in point: the ASpark Owl, a new electric supercar from Japan that makes some bold claims just begging for substantiation. Though I couldn’t find an expert on-hand, I did learn from a large format hardbound book (seriously) that this lean, mean, carbon fiber EV weighs only 1,900 pounds and packs two motors that can scoot it to 62 mph in two seconds flat. The prose includes no shortage of buzzwords (power amplifier, supercapacitor, speed reducer), but can we just brush all that aside for a moment and drool at the Owl’s killer looks?
–B.W.
Miss: Renault Symbioz Concept
Worst concept of the show. Lumpy plastic windshield, bad seating package, awful profile. Not at all up to the usual Renault concept standard.
–R.C.
Renault gets credit for unveiling not just a concept car, but an entire house to go with it. The Symbioz is one of those Internet of Things things, a battery-powered blobbymobile that can park itself and communicate with the house (i.e. if the heat’s on in the car, the house heats up as you approach). It can fold away its own steering wheel and turn into a sitting room, which is exactly what we don’t want from a car. The sad part is that in order to make the Symbioz the focus of its press conference, Renault gave short shrift to its other Frankfurt introduction, the Megane RS, a 276-hp hot hatch with four-wheel-steering. Now that’s the Renault we want to drive.
–Aaron Gold
Hit: Renault Symbioz Concept
Yes, yes, it’s all that. But the good news is: 2020, your new Renault Avantime is here.
–T.L.
Miss: BMW Concept X7 iPerformance
We love a big, imposing SUV just as much as the next jerk, but the BMW Concept X7 iPerformance’s odd proportions and massive maw is more off-putting than it is badass. Sure, it gains eco points for its plug-in hybrid drivetrain. But let’s leave the mean, menacing look for the Rolls-Royce Cullinan, shall we?
–B.W.
I wouldn’t be so offended by the hideously massive “Star Wars” tie-fighter kidney grille if it weren’t for the Nissan Patrol/Infiniti Q80-style rear quarter-windows and d-pillars. Why didn’t they simply tap partner Toyota for a Land Cruiser to reskin?
–T.L.
Hit and Miss: 2019 Bentley Continental GT
The new Continental GT is big, bold, and breathtakingly beautiful. I’d call it a hit if the back end didn’t look like it was ripped off from an Audi A7—a sin that might be forgivable were both brands not owned by the Volkswagen Group. The A7 may well have the best-looking rump this side of the Dallas Cowboy cheerleaders, but grafting it on to the Continental GT is just plain lazy.
–A,G.
Hit: The Bentley Continental GT’s Creased Haunches
Bentley’s long overdue Continental GT replacement has a lot going for it, including a new platform from Porsche, nearly 300 pounds of weight savings, and, finally, a modernized interior. But one curious detail caught our eye in Frankfurt: the coupe’s sharply creased haunches. “[Showgoers] haven’t stopped touching it,” one Bentley flack said of the aluminum panel. Manufactured using an aerospace-derived superplastic forming technique, the panels have an interesting engineering backstory. But arguably more important is a tactile invitation that bodes well for the car’s market appeal.
– B.W.
Hit: Borgward Isabella concept
Best concept in the show. Illustrates what happens when a brilliant designer tackles an electric car. Anders Warming, ex-Mini design chief, is one of the best young Germans in the business. The Isabella has many innovative styling ideas, but some old ones that didn’t work 40 years ago, and don’t work now, such as the fading paint on glass.
–R.C.
Hit: Borgward Smartphone Fan
No question, the best swag at this year’s Frankfurt Auto Show was this little fan that plugs into the bottom of your smartphone. It was given out by Borgward, a once-well-known German concern now reborn and backed by China, where its cars are sold. (They plan to return to Europe soon.) This little gizmo is exactly what you’d expect from a Chinese concern: Useful, amusing, cheaply made and potentially dangerous (good luck unplugging it without sticking your fingers in the whirling blades). I plan to steal about half a dozen of them by any means necessary. And what about Borgward’s SUVs, you ask? Trust me, the fan is better.
–A.G.
Miss: BMW i Vision Dynamics concept
Instead of showing us a Tesla Model S with a kidney grille, I’d like to have seen BMW unveil something new and forward thinking, like the Borgward Isabella concept.
–T.L.
Revelation: Jaguar I-Pace Trophy
With plans to electrify their entire lineup by 2020, Jag is going gangbusters on EV tech. This much we know. But the latest surprise from Frankfurt is that the folks from Coventry are transforming electric I-Pace crossovers into a support series for the Formula E series. Built by the carmaker’s Special Vehicle Operations division, the I-Pace eTrophy racer packs a satisfying visual punch: despite its family-friendly configuration, the wide-hipped, spoiler-clad, roll cage equipped sport ‘ute looks mean enough to appease the most hardcore internal combustion apologists.
–B.W.
Hit: Ferrari Portofino
To me, a successful Ferrari design is one that looks instantly familiar. You know you’re looking at something you’ve never seen, but you also know you’re looking at a Ferrari. The Portofino is one of those cars—it just looks right, and it manages to look right whether the top is up or down. Thirty years down the road, this will be remembered as one of the great Ferrari designs, and it’s a privilege to have seen it make its world debut.
–A.G.
Hit (qualified): Ferrari Portofino
Much better than the California, still not up to the usual Maranello standard.
–R.C.
Hit: Hyundai Kona
If the Genesis G90 shows that the South Koreans can do a great imitation of Lexus, the Hyundai Kona shows they can do a great imitation of Citroën. This car has just enough nutsy details to keep it interesting without veering off into weird (Toyota CH-R), controversial (Nissan Juke), or downright ugly (Kia Sportage). What with all the mature-but-dull designs Hyundai has introduced over the past couple of years, the Kona might be the vehicle that gives them back their mojo.
–A.G.
IFTTT
0 notes
Text
2017 Frankfurt Motor Show Hits, Misses, & Revelations
FRANKFURT, Germany — Stanley Kubrick famously had planned a pie fight between the Yanks and the Soviets for the final scene of his 1964 classic, “Dr. Strangelove.” We couldn’t help thinking about such a pie fight breaking out in Volkswagen Group’s Hall 3 at the 2017 Frankfurt auto show, where the walking lanes came to a standstill as Audi conducted its Elaine concept press conference.
Compounding the crowd, Audi moved in with the rest of VW Group this year from its old spot in the center square between Hall 3 and Mercedes-Benz’s Guggenheim-like grand arena. Audi used to have a big, crowded, temporary arena all to itself. Dieselgate budget cuts, you know.
The Audi Elaine is a connected, electric four-door SUV “coupe” that premiered at Shanghai earlier this year (a sign of the times) and spoke to the automaker executive conducting the presser in a Cortana-like voice. It was in German, so we can’t tell you who the exec is or what he and Elaine said, but we yearned for Dustin Hoffman to yell “Elaine! Elaine! ”from offstage.
Enough of the cinematic metaphors. The big celebrity highlight was when three-time Formula 1 Drivers’ Champion Lewis Hamilton drove out into Mercedes-Benz’s stand in the Mercedes-AMG Project One.
BMW and Mini moved from the front of the Frankfurt Messe, near Mercedes and VW Group, to Hall 11 about a kilometer away, which at least provided incentive to walk into the non-German automakers’ displays in-between. With General Motors gone, Opel shrunk to a smaller stand as part of PSA Peugeot, and nine other automakers having stayed home this year, the 2017 Frankfurt IAA was a smaller, more German industry-intense affair. Nonetheless, this show has plenty of cars and concepts to like, criticize and contemplate.
Hit: The idea behind the Mercedes-AMG Project One
I like the concept of a Formula 1-powered hypercar.
—Robert Cumberford
Miss: Mercedes-AMG Project One
Totally unconvincing collection-of-clichés styling. A serious disappointment.
—R.C.
Hit: Mercedes-AMG Project One
The biggest buzz of the show, if far from an unqualified hit. No, it’s not pretty and looks like an update of the legendary BMW-powered McLaren F1 road car. But Gorden Wagener’s team designed it for best aero and downforce, like a purpose-built racecar. Better yet, it’s the first hypercar that will be capable of speeds of nearly 220 mph from just 1.6 liters worth of hybrid turbo V-6.
—Todd Lassa
Miss: Mercedes-AMG Project One Nose
Perspective matters. My first glimpse of Project One came from a second story balcony, revealing a sculptural, wasp-waisted shape bisected by a contrasting air intake and dorsal fin in matte black carbon fiber. Coming down to ground level revealed an entirely different slant: viewed head-on, the 1,000-plus horsepower sled seemed surprisingly unemotional. Despite a more than a passing resemblance to the late, great McLaren F1, the AMG’s schnoz simply couldn’t deliver on the promise of that striking top view, let alone the sculpted, tucked, and diffuser-clad rump. Blame the slavish demands of the wind tunnel (or whatever/whomever you want), but Project One’s proboscis is a reminder that form can lose charisma when it’s tied so directly to function.
–Basem Wasef
Hit: Mercedes-AMG Project One Fin
Every great hypercar needs a signature design touch and Project One’s pièce de résistance is the carbon fiber piece that spans the mid/aft section of its roof. Doubling as an air intake and a shark fin intended to improve lateral stability in high-speed corners, this smoothly contoured form manages to evoke both a sense of function and touch of whimsy.
–B.W.
Hit: ASpark Owl
Is it a serious effort? Who knows, but in terms of styling, it really puts Project One on the trailer. Spectacular.
–R.C.
Revelation: ASpark Owl
I love walking along at an international auto show, minding my own business, and getting stopped dead in my tracks by an abjectly beautiful vehicle I’ve never seen before. Case in point: the ASpark Owl, a new electric supercar from Japan that makes some bold claims just begging for substantiation. Though I couldn’t find an expert on-hand, I did learn from a large format hardbound book (seriously) that this lean, mean, carbon fiber EV weighs only 1,900 pounds and packs two motors that can scoot it to 62 mph in two seconds flat. The prose includes no shortage of buzzwords (power amplifier, supercapacitor, speed reducer), but can we just brush all that aside for a moment and drool at the Owl’s killer looks?
–B.W.
Miss: Renault Symbioz Concept
Worst concept of the show. Lumpy plastic windshield, bad seating package, awful profile. Not at all up to the usual Renault concept standard.
–R.C.
Renault gets credit for unveiling not just a concept car, but an entire house to go with it. The Symbioz is one of those Internet of Things things, a battery-powered blobbymobile that can park itself and communicate with the house (i.e. if the heat’s on in the car, the house heats up as you approach). It can fold away its own steering wheel and turn into a sitting room, which is exactly what we don’t want from a car. The sad part is that in order to make the Symbioz the focus of its press conference, Renault gave short shrift to its other Frankfurt introduction, the Megane RS, a 276-hp hot hatch with four-wheel-steering. Now that’s the Renault we want to drive.
–Aaron Gold
Hit: Renault Symbioz Concept
Yes, yes, it’s all that. But the good news is: 2020, your new Renault Avantime is here.
–T.L.
Miss: BMW Concept X7 iPerformance
We love a big, imposing SUV just as much as the next jerk, but the BMW Concept X7 iPerformance’s odd proportions and massive maw is more off-putting than it is badass. Sure, it gains eco points for its plug-in hybrid drivetrain. But let’s leave the mean, menacing look for the Rolls-Royce Cullinan, shall we?
–B.W.
I wouldn’t be so offended by the hideously massive “Star Wars” tie-fighter kidney grille if it weren’t for the Nissan Patrol/Infiniti Q80-style rear quarter-windows and d-pillars. Why didn’t they simply tap partner Toyota for a Land Cruiser to reskin?
–T.L.
Hit and Miss: 2019 Bentley Continental GT
The new Continental GT is big, bold, and breathtakingly beautiful. I’d call it a hit if the back end didn’t look like it was ripped off from an Audi A7—a sin that might be forgivable were both brands not owned by the Volkswagen Group. The A7 may well have the best-looking rump this side of the Dallas Cowboy cheerleaders, but grafting it on to the Continental GT is just plain lazy.
–A,G.
Hit: The Bentley Continental GT’s Creased Haunches
Bentley’s long overdue Continental GT replacement has a lot going for it, including a new platform from Porsche, nearly 300 pounds of weight savings, and, finally, a modernized interior. But one curious detail caught our eye in Frankfurt: the coupe’s sharply creased haunches. “[Showgoers] haven’t stopped touching it,” one Bentley flack said of the aluminum panel. Manufactured using an aerospace-derived superplastic forming technique, the panels have an interesting engineering backstory. But arguably more important is a tactile invitation that bodes well for the car’s market appeal.
– B.W.
Hit: Borgward Isabella concept
Best concept in the show. Illustrates what happens when a brilliant designer tackles an electric car. Anders Warming, ex-Mini design chief, is one of the best young Germans in the business. The Isabella has many innovative styling ideas, but some old ones that didn’t work 40 years ago, and don’t work now, such as the fading paint on glass.
–R.C.
Hit: Borgward Smartphone Fan
No question, the best swag at this year’s Frankfurt Auto Show was this little fan that plugs into the bottom of your smartphone. It was given out by Borgward, a once-well-known German concern now reborn and backed by China, where its cars are sold. (They plan to return to Europe soon.) This little gizmo is exactly what you’d expect from a Chinese concern: Useful, amusing, cheaply made and potentially dangerous (good luck unplugging it without sticking your fingers in the whirling blades). I plan to steal about half a dozen of them by any means necessary. And what about Borgward’s SUVs, you ask? Trust me, the fan is better.
–A.G.
Miss: BMW i Vision Dynamics concept
Instead of showing us a Tesla Model S with a kidney grille, I’d like to have seen BMW unveil something new and forward thinking, like the Borgward Isabella concept.
–T.L.
Revelation: Jaguar I-Pace Trophy
With plans to electrify their entire lineup by 2020, Jag is going gangbusters on EV tech. This much we know. But the latest surprise from Frankfurt is that the folks from Coventry are transforming electric I-Pace crossovers into a support series for the Formula E series. Built by the carmaker’s Special Vehicle Operations division, the I-Pace eTrophy racer packs a satisfying visual punch: despite its family-friendly configuration, the wide-hipped, spoiler-clad, roll cage equipped sport ‘ute looks mean enough to appease the most hardcore internal combustion apologists.
–B.W.
Hit: Ferrari Portofino
To me, a successful Ferrari design is one that looks instantly familiar. You know you’re looking at something you’ve never seen, but you also know you’re looking at a Ferrari. The Portofino is one of those cars—it just looks right, and it manages to look right whether the top is up or down. Thirty years down the road, this will be remembered as one of the great Ferrari designs, and it’s a privilege to have seen it make its world debut.
–A.G.
Hit (qualified): Ferrari Portofino
Much better than the California, still not up to the usual Maranello standard.
–R.C.
Hit: Hyundai Kona
If the Genesis G90 shows that the South Koreans can do a great imitation of Lexus, the Hyundai Kona shows they can do a great imitation of Citroën. This car has just enough nutsy details to keep it interesting without veering off into weird (Toyota CH-R), controversial (Nissan Juke), or downright ugly (Kia Sportage). What with all the mature-but-dull designs Hyundai has introduced over the past couple of years, the Kona might be the vehicle that gives them back their mojo.
–A.G.
IFTTT
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