#There's no reason a search engine like bing needs an image generator. Because that's not searching for anything. It's pure bloat.

[vanishingmoments]

wouldn't it be insane if companies didn't create LLMs and image generators for software and websites for which they are totally useless

[daveinediting]

This is just a note of caution to myself to be, well, cautious.

Over the weekend, I had some questions in need of answering. Actual, real world questions whose answers will affect our decisions. They're Which one should I choose? questions. They're Which one's best? questions. They're What are the Pros and Cons? questions. And the subjects of these questions are not within our realms of expertise. We come to these questions bearing very little concrete knowledge.

We also come to the reality of AI powered search with very little concrete knowledge. Although in this case it seems more as if AI powered search engines have been released into the wild purely to see what happens, not as fully developed, thoroughly tested products. No one just knows about these things. They are what they are and whatever happens, happens. So effectively we’re all part of—

Well, it's not even an experiment in the classic sense of scientific method. It's an experiment in the sense of children doing things just to see what happens. Only with a financial incentive.

So anyway...

Because I have a reasonably narrow understanding of what’s available, I've got the AI powered Bard and Bing search apps on my phone and have settled on a course of employing both to help me answer questions.

To help me.

Answer questions.

Because I just don't know, you know?

I come to the table bearing zero confidence. So any answer that's crafted for me, well, no. I don't take it at face value. I can't take it at face value. This is very much an exercise in spitballing in which ideas are generated in order to identify paths of further inquiry. And, in the spirit of checking one against the other, I ask both the same questions.

I'm not testing them against each other, by the way. I'm not trying to determine which one is best. I'm just doing what I can to not be screwed by something that looks like an answer, or the answer, but isn't. And this note of caution I'm writing myself is to remind me that this effort of cross-checking isn't, is not, a guarantee because you can't use something you don't trust as the primary means of fact-checking some other thing you don't trust. It just happens to be how I'm starting (ish) and I need to be upfront about what it is I'm actually doing with these apps which is, once again, spitballing in search of avenues for further inquiry.

In other AI powered news, I'm enjoying playing around with the Adobe Firefly beta, fancying myself a conjurer of images through various prompts or, as I like to think of them, incantations.

I've also been listening to AI crafted Beatles songs on the Dae Lims YouTube channel that, as of yesterday, features zero content. As in all the AI crafted, alternate universe music that used to be there…

Is gone.

All that's left is the channel's description that reads "Just over here creating. Nothing is real." 

Still, back when there was content on that channel, like, a minute ago, I put the Beatles version of John Lennon's "Grow Old With Me" on loop for an entire day, marveling at its beauty and wondering what it means that such a thing can be conjured without the participation of the human beings whose voices mark the song as their own.

Finally (in an arena that doesn't require an ounce of trust), I've been using Bing and Bard to come up with names for stuff. Names for random companies, clubs, and organizations. A riff on brainstorming, it's interesting to watch how and if each prompt's wording changes the answers and ideas that get served up.

And how good are those answers and ideas?

Pretty not that great. Definitely not good to go which, interestingly, makes me feel superior about my own creative abilities. 

For now, at least.

😐

[renowebdesigngroup]

Digital web design Reno Helps to Increase the Website Power

A content-rich website has been one of the most successful ways for businesses to gain exposure and increase their reach online. However, not all websites have equal opportunities to attract and retain customers. This is due to the variety of websites that offer a range of different services or products. It is therefore crucial for any business to understand how its website design can assist in increasing website visibility and trust. If your website has a low visibility score, it will only take away from the value you are able to provide your customers. On the other hand, if your site is poorly web design Reno, it will be challenging for search engines to index and find relevant information. It will also reduce your chances of attracting new customers. There are several things you should consider before deciding on a design that best suits your needs.

Your Website's Visibility Score

The visibility score is the overall impression your website will leave on search engines. It is calculated by taking the number of links from your site and dividing it by the total number of links from all other websites on the page. The visibility score is important as it will determine how many results you will be shown if every search engine were to index your site. The more visible your site is, the more people will be able to find and trust your content. This is because each of these companies uses its own search engine algorithm to rank its pages highly. If Google or Bing were to remove your site, it would severely impact the number of links your site has to other websites.

Your Website's Key Performance Indicator

The number one reason internet users find your website useful is to find specific information or activities. The number two reason is to add products or services to their cart or list of items they would like to purchase. Your website is also used to conduct many different activities, such as: - Add new products or services to your site - Reviewing products or services you have already received - Contacting customers or offering products or services that have been sent to their orders - Sending e-books or other digital content - Store products for online purchase

The top part of your website

Your website's top portion is where the website's authority and importance are determined. The top portion of your site will always have the most traffic and is therefore the most important portion for SEO. The top portion of your site should be no less than 2,000 items. Ideally, this would be between 2,500 and 5,000, but it is not necessary for effective SEO. Your top portion should be no less than 2,000 items. The top portion of your site should be self-explanation. If your site is full of irrelevant or erroneous information, it will have little to no value to web design Reno. - The top portion of your site should be SEO-rich. SEO is the act of writing great content, linking to top topics, and having your site loaded very quickly. - The hyperlink-building process is what your site is all about. The links between your pages are the true and lasting value your site can provide.

Your Content Strategy

The content strategy is the process of choosing the topics, writing the content, and generating the images, links, and other visuals required for your site to be SEO-rich and traffic-worthy. Your content strategy should seek to build authority and authority within your niche. You will have an increased chance of earning a higher score on search engine results pages if your content is relevant and easy to find. There are many different types of content you can include in your content strategy, including creative, original, and relevant content. You can also try to tie your content strategy to your product or service, to incorporate a bottom line to the content you choose. Your content strategy should help you build up an audience and gain awareness of your brand.

The balance between design and functionality

The design and functionality of your site determine how many links and relevant information it will have on other websites, and how many results it will be shown if other websites were to index your site. Ideally, your design should be eye-opening, so that people are drawn in by your brand and content. However, most of the time, this is extremely difficult. Fortunately, there are a few things you can do about it.

Conclusion

A successful website is one that has a high visibility score and is associated with a high level of trust and authority on the Internet. It is important for businesses to have a website that is visible to a large number of people, and that people are able to easily find and trust. A poorly designed website will only take away from the value you are able to provide your customers. Furthermore, a poorly web design Reno can be difficult for search engines to index and find relevant information, which will reduce your chances of attracting new customers. These are just a few tips to help you improve your website visibility score and increase your website power.

[suometar]

Indeed, we all have faced the issue of non-functional links. It's inconvenient in daily life, but it has more significant concequences than we ever thought of.

This article made me really understand for the first time how valuable printed information actually is and WHY we should get back into printing books as soon as possible.

Because as a ton of information is stored only online and no more in printed format, it is easy to get rid of it just by breaking the link that used to work. This happens in most cases simply by accident. But not always.

Views on this post are based on my experience as a professional web designer since early 2000's.

HOW THIS HAPPENS

URL structures are renewed (and thus broken) usually when a website is renewed or updated to meet modern standards. It is very destructive especially when the whole content management system (CMS) is changed. Usually it means that the whole way the system handles the content changes and with it the url structure.

For example that the old url domain.com/articles might after the update be domain.com/blog instead. When this happens - poof - all your old urls are all gone - even though the content might still exist.

WHY IT IS BAD

What makes url changes bad is that the old urls are still linked to from other websites. Thus all references from outside the website get broken and the information is no longer accessible from outside the website itself. This is unless the website owner makes sure the old urls are redirected to the new ones (when you type domain.com/articles to your browser you're redirected automatically to domain.com/blog)

In most cases the url change is an uninteted consequence the organisation doesn't recognise during the renewal process.

It can also be deliberate. This however isn't always just url changes but something far more malicious.

ONLINE CONTENT AND REMOVAL REQUESTS

The most vunerable content of all is the information that keeps our societies together, allows its development and last but not least allows freedom of thought and speech. These would be for example legal documentation and scientific research and access to information that you can use to educate you and allows you to make educated conclusions of the world.

All of this is mostly influenced by the way we nowadays find it. Come in Google.

Google is deliberately using algorithms that chooses the content you find. In most cases it actually offers you the information that is current and fits your search terms.

Unless the search terms are somehow controversial. Suddenly the given results on the first pages at least are no longer impartial but instead the kind of content Google WANTS you to see. This is directly affected by Google being a business instead of impartial search engine devoted to sharing and finding the information you in fact are looking for.

That is one thing.

But another is that Google is deliberately removing information from its search index (the database they use to crawl and quickly retrieve online content to respond to the search terms). Yes, in most cases this is information that is right to be removed, such as child porn. Unfortunately they also remove content, such as legal and controversial scientific content, based on court orders.

WHY REMOVING INFORMATION BASED ON ANY ORDERS IS BAD

And as we all know, everything that is online can be very easily forged. This opinion post on Washington Post tells about a case where court ordered an online service (Yelp) to remove a business review by a client. Unfortunately the lawsuit was apparently made by someone else than the business itself (though in their name).

While that case is not directly related to Google the Lumen project (which is dedicated in listing of online removal requests) lists several similar requests made directly to Google and to other online services. In 2016 a researcher found out that in fact a large number of the requests were outright Photoshop forgeries.

The online services have a hard time in knowing what is in fact real order and what is not. And THIS is what makes the removal based on requests problematic.

It gives the opportunity to forge a removal order to basically anyone who thinks some information should be removed for ANY reason. Google or Bing don't ask the court directly if the documentation is correct but instead they trust the filer of the request to be honest in their request.

WHY WE SHOULDN'T TRUST SEARCH ENGINES BLINDLY ANYMORE

We trust search engines to give us the correct information. That is basic trust people have developed towards search engines - because they USED TO BE trustworthy. They weren't maximazing profits but instead actually interested in helping information sharing.

Free and unlimited information sharing is the core on which the whole internet was built on.

If anyone can say that this or that content is solely in my opinion bad or unwanted and I want it removed from search engine, this severely disrupts information being freely available to those who seek it.

Thus it crumbles the whole basis of the internet.

WHAT CAN YOU DO TO FIND THE INFORMATION YOU ACTUALLY ARE LOOKING FOR

With outdated and broken links:

Most likely the place where the broken link is covers a certain topic. Use the topic and any references you have on that place to the broken link source and search it with a search engine. Most likely the information IS still online - the old links to it just aren't working anymore.

Yes, it takes time and effort. But nothing worth doing is EASY. We just have unfortunately forgotten that.

To find the information you need a trustworthy search engine:

To do the research the most effective thing you can do is to either

Change your primary search engine to an independent and open sourced one - such as DuckDuckGo.com that doesn't decide for you what information you should find, OR

Start comparing the results of both Google AND of an independed search engine, - such as before mentioned - then read the results, and make up your mind about the subject.

As mentioned, none of this ia EASY to do. But we need to take responsibility on how we view the world AND that we stay educated.

WHY WE SHOULD GET BACK TO PRINTING BOOKS AS SOON AS POSSIBLE

Printed books have been the way to preserve and relay information throughout generations for thousands of years. The format is superior: as long as it's stored in a dry and cool place and printed/written on proper paper it is usable even after a very long time. To use it doesn't require anything else but the ablity to read the characters and some light to be able to see the text - or images.

But the books aren't valuable as itself unless you find the ones you're seeking for. You need a library system and caretakers for the information - librarians.

Both of these combined you have an equivalent to a search engine - but in physical format. In the format that information has been stored and shared until this day.

When the information is solely online it is constantly vulnerable to significant threats:

losing electricity

losing the links to the content

curation of information flow based on profit calculations

the whims of someone who thinks it's wrong information and shouldn't be available.

Simply a worldwide electricity disruption - caused for example by a powerful emp or a solar flare - can make finding information online impossible and at worst, destroy it.

Yes, printed books can be burned. But when enough books are distributed worldwide the information remains physically somewhere.

And that is where printed books are far superior to anything that is stored online.

The search for the information might be far more difficult with printed books but at least it's always somewhere and at least some of it remains. It is not undestructable but you can always copy them.

Saving the information and stories in physical format has been done since humans developed the skill to relay information by drawing and later by writing. A lot of it all is still available today.

If online sources are destroyed or made impossible to find we have nothing.

[importantmoonyouth]

Methods and metrics

Methods and metrics Search engine marketing uses at least five methods and metrics to optimize websites.[citation needed]

Keyword research and analysis involve three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[14] Search perception impact describes the identified impact of a brand's search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual. Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation. 

buy seo updates

Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory's Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website. Whois tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues. Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.[15] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

With the development of this system, the price is growing under a high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic.[16] PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser while reducing traffic by 50%.[16]

Investors must consider their return on investment when engaging in PPC campaigns. Buying traffic via PPC will deliver a positive ROI when the total cost-per-click for a single conversion remains below the profit margin. That way the amount of money spent to generate revenue is below the actual revenue generated.

There are many reasons explaining why advertisers choose the SEM strategy. First, creating a SEM account is easy and can build traffic quickly based on the degree of competition. The shopper who uses the search engine to find information tends to trust and focus on the links showed in the results pages. However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results but prefer paid links. A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it.[17] From an online seller's point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market.

Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[18] Google's search engine providers are clearly ahead of the Yahoo and Bing network.

[peakerr52-blog]

Reasons Why Social Media Marketing Did not Work for Your Business

It employs selection of digital routes like SEO (search engine optimization), social media and PPC (pay per click) to attract readers towards a prospective brand. Digital marketing employs web since the key medium of campaign which is often reached applying digital products like computers, laptops, tablets and smartphones.  smm panel

Web marketing techniques such as for instance internet search engine marketing (SEM), e-mails variety a built-in section of digital marketing. Moreover, it also incorporates non-internet programs like short message support (SMS) and media message service (MMS), callbacks, etc. Each one of these various stations sort an integral element of electronic marketing. Digital marketing is recognized as a BTL Below-The-Line marketing because it targets an inferior and more concentrated class and performs on forming loyal clients and producing conversions.

SMO or (SMM), on one other hand, is a department or subset of electronic marketing that excels at campaign applying social media programs like Facebook, Facebook, LinkedIn, YouTube and so forth. It makes the usage of social media for the purpose of marketing. Social media relies seriously on the relationship of the customers, discussing information and creating a community of kinds and hence features a' social 'element to it. It utilizes the development of creative material that will be presented consequently to entice the market towards your products or companies and produce a brandname following.

In accordance with Zephoria Digital Marketing Consultants, you can find around 1.71 thousand monthly effective Facebook users worldwide. Which means that statistically Facebook is too big to ignore and ergo, should be an important part of one's social media marketing strategies. On the web video consumption on such programs has been on a regular increase and is the following major point when it comes to marketing strategies. SMM can also be a BTL Below-The-Line marketing because it relates to segregated groups shaped around frequent pursuits on social media platforms.

Organizations seeking to deal with their marketing wants need to decide on between a digital marketing company or a expert agency. If you are looking for you to definitely plan out your complete marketing technique, a electronic marketing agency would have been a excellent choice. However, if you are searching for someone to just handle the social media element of your technique, you then are better down working with a expert agency.

With the extreme recognition of digital media , persons are more willing to incorporate electronic marketing to their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Web advertising revenues in the United States reached a staggering $27.5 million in the first half 2015.This has opened up many job possibilities world over. There is a high demand; however, we knowledge a lack in the experienced workforce as people remain visiting phrases with the rapid progress of electronic media.

To generally meet the raising needs of skilled persons, there are several on line programs in electronic marketing available. A fast Bing research with this subject may enlist a bunch of institutes that provide the mentioned lessons. The courses run for numerous times where all of the connected issues beneath the umbrella of electronic marketing are addressed. Students gain important ideas in to the niche that allows them to carve a niche for themselves.

The digital marketing program involves simple understanding of marketing and advertising concepts and basic understanding of statistical and diagnostic tools. They're also provided comprehensive details about mail marketing , SEO/SEM, pay per press, cellular marketing , on the web video among others.

Social media marketing courses include an in-depth understanding of the concepts of social media , major social media web sites, social media strategy and measuring social media. It provides a research the strengths and flaws of the social media platforms like Facebook, Twitter, etc. and delves greater into the newest tendencies surfacing on social media.Social media is an crucial element of digital media strategy. SM systems are leveraged for the purpose of marketing of an item or service as it offers a far more involved medium start for a two-way conversation. Digital marketing is more applicable with regards to creating company awareness, marketing or reputation management. While they've different online programs, they serve the more expensive intent behind manufacturer improvement and client transformation into brings and sales. People have be model conscious with effective involvement and many spoilt for decision with the array of possibilities online. Their reveal in the overall marketing strategy has developed manifold portrayal traditional strategy methods obsolete.

Social media marketing also involves social media optimization or SMO. It's described in this manner, since its stress is on reaching internet site optimization, which will be the process of increasing a site's exposure on the web. Social media contains social networking internet sites such as for instance Facebook, Twitter, LinkedIn, MySpace, blogs, video sharing such as for instance YouTube, social bookmarking sites like Digg, Reddit, display discussing, picture sharing and the actually popular Meetup website. It can be associated with Social Network Marketing. This involves the utilization of social networking sites to market items and services, as well as to engage in community relation activities.

Using a process called viral marketing , marketers are able to use these sites to boost solution sales, and raise brand awareness. This marketing strategy is known as being viral because essentially, it is passed from one individual to another, via the social network sites. Text messages, images, video clips, and games, are simply a few of the instruments utilized in viral marketing promotions. The achievement of a viral marketing plan is determined by targeting and concentrating on people with large social networks , who have a significant influence on their network. This will make sure that the marketing concept increases ideal visibility.

Social media marketing is significantly being observed by business owners, as an essential part of their incorporated marketing program, that may help them in rising their business. Reports suggest that business homeowners, who spend no less than 6 hours weekly on social marketing applications, have already been in a position to make at the very least 50% more exposure because of their business. Along with this, they've had the opportunity to entice more traffic to their website, gain qualified leads, and create new business partnerships.

To get started with social media marketing , you will needless to say have to become listed on one of many prime social media sites. In a May 2010 Social Media Marketing Report by Michael Stelzner, skilled marketers determined Facebook as their number 1 social networking system, with sites following directly in second place. For rookie marketers, Facebook is placed as their number one selection tightly accompanied by Twitter and LinkedIn.

Social network marketing is extremely customer focused. Through the use of social media , it is possible to place the focus on what folks require, as opposed to on persuading them to purchase something that you have previously produced. The feedback you receive has the capacity to manual your item progress, and focus your marketing attempts on what's vital that you your bottom line.

[vincentpayne041-blog]

Social Media Marketing, Truth as well as Lies

Social Media Marketing seems to be the latest buzz word for anyone aiming to raise their on the internet existence as well as sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M firms are now springing up everywhere nowadays and they are informing any person that will pay attention about just how exceptionally crucial social media like Facebook twitter and also YouTube are to your business but, for the typical tiny to tool sized organisation, does marketing to social networks actually measure up to all the hype? Is investing a small fortune on employing a SMM firm truly worth it? And also has any individual actually done their study on this before they worked with a person to set up there Facebook service web page? Some SMM business are setting up things like Facebook business pages (which are totally free) for $600 to $1,000 or more and also telling their clients that they do not need a website because Facebook is the largest social media on the planet and also everybody has a Facebook account. Now while it may be true that Facebook is the biggest social network worldwide as well as yes, Facebook's participants are possible customers, the genuine question is are they actually buying? Social media marketing business are all too delighted to mention the positives of social media like how many individuals make use of Facebook or the amount of tweets were sent out last year and also the amount of people view YouTube video clips etc. yet are you getting the complete image? I when sat next to a SMM "professional" at a company workshop who was spruiking to any person who came within earshot regarding the impressive advantages of establishing a Facebook company page for small company (with him of course) as well as selling on Facebook. So, fascinated by the previously mentioned "professionals" advice I looked him up on Facebook just to locate he had just 11 Facebook friends (not a great beginning). So being the study nut that I am, I decided to take a great check out SMM in regard to selling to see if it really functioned, who did it help and if it did why did Social Media Marketing benefit them? And should service rely so greatly on social networks offer for sale? 

As an internet designer I was continuously (and currently significantly) confronted with a number of social networking difficulties when potential customers would certainly say that having a site sounds great yet they had a Facebook business web page and had been told by different sources (the ever before existing yet confidential "they") that social networks were the important things to do, yet after discussing their requirements it became rather clear that those prospective clients didn't in fact recognize why they required socials media or SMM to produce online sales, They simply wanted it. For tiny and also moderate sized company I constantly recommended developing a quality site over any type of social network, why? Well it's simple really because social media is Social Media, as well as social Networks are Social Networks they are not organisation media and organisation networks (that would be a lot more like LinkedIn). 

I understand that seems straightforward but it's true and also the statistics back it up. The truth is that social media marketing stops working to tell you that Facebook is a social network not a search engine and also regardless of the number of Facebook users and Google users being around the exact same, individuals do not utilize Facebook similarly that they utilize an internet search engine like Google (which has around half the search engine market), Yahoo as well as Bing to look for business or items. They utilize it to stay connected with family and friends or for news as well as home entertainment. In a recent research done by the IBM Institute for Business Value around 55% of all social media customers specified that they do not involve with brands over social media in any way and also just around 23% in fact purposefully use social media to interact with brand names. Currently out of all individuals who do use social media and that do interact with brand names whether actively or not, the bulk (66%) state they require to feel a firm is communicating honestly before they will interact.

So exactly how do you use social media marketing? And is it even worth doing? 

Well first off I would certainly say that having actually a well maximized site is still going to bring you much more organisation that social media for the most part particularly if you are a small to tool sized regional business since even more individuals are mosting likely to type in "beautician Port Macquarie" right into an online search engine like Google, Yahoo and Bing than they ever before will certainly on any type of Social Media Site as well as if you do not have a web site you're losing out on every one of that prospective organisation. Nevertheless in spite of all the (not so good) data I still assume it is still a good concept for company to utilize social media just not similarly that a great deal of SMM experts are today, Why? Since it's clearly not working in the means they declare it does. Primarily SMM Companies as well as Business all at once checked out social networks like Facebook as a fresh market ripe for the picking and when Facebook began obtaining customers determined by the millions PayPal co-founder Peter Thiel spent US$ 500,000 for 7% of the company (in June 2004) and also since them a couple of financial backing firms have made investments right into Facebook as well as in October 2007, Microsoft introduced that it had acquired a 1.6% share of Facebook for $240 million. Nevertheless given that Facebook's humble beginnings up until now (2012) both SMM Companies and also Business have actually fallen short to genuinely capitalise on the huge number of Facebook customers online. The truth is numbers does not equivalent purchasers. Is it in a Social Media Marketing business's best interest to talk social media networks up? Absolutely. Is it in a Social Network like Facebook's best interests for individuals to think that business can sell en masse by marketing and advertising with them? Of course it is. In very early 2012, Facebook divulged that its revenues had jumped 65% to $1 billion in the previous year as its income which is primarily from marketing had leapt nearly 90% to $3.71 billion so clearly the idea of SMM is working out for them but it is exercising for you? Well ... statistically no, however that does not always indicate that it never will. 

I believe the major distinction between socials media and also search engines is intent. Individuals who make use of Google are deliberately searching for something so if they do a look for hair stylists that's what they are seeking at that specific time. With something like Facebook the key intent is typically to get in touch with friends and family. In October 2008, Mark Zuckerberg himself claimed "I don't assume social networks can be generated income from in the same way that search (Search Engines) did ... In three years from currently we need to determine what the optimum model is. However that is not our main emphasis today". Among the most significant troubles service confront with social media networks and also SMM is perception. According to the IBM Institute for Business Value study there were "substantial gaps in between what services believe consumers respect and what customers claim they desire from their social media communications with firms." For example in today's society individuals are not just mosting likely to hand you over there referrals, Facebook suches as, comments or information without obtaining something back for it, so the old expression "what's in it for me?" enters play. So the main reason many people give for engaging with brands or business on social media is to obtain discounts, yet the brand names and service themselves assume the primary reason people interact with them on social media is to learn more about new products. For brands and company getting discounts only rates 12th on their checklist of reasons why people engage with them. The majority of services think social media will certainly increase advocacy, but just 38 % of consumers concur. 

Companies require to locate more innovative ways to connect with social media if they want to see some type of arise from it. There were some good campaigns shown in the IBM research of firms that had obtained some type of a take care of on just how to use social media to their benefit, bearing in mind that when asked what they do when they interact with services or brand names via social media, customers note "obtaining discount rates or discount coupons" as well as "buying product or services" as the leading 2 activities, specifically a U.S ice cream firm called Cold Stone Creamery supplied discounts on their products on their Facebook web page. Alternatively there is a terrific program launched by Best Buys in the U.S called Twelpforce where staff members can respond to consumer's questions using Twitter. With both Cold Stone Creamery as well as Twelpforce the benefit is clearly in the favour of the possible client & the great technique to social media marketing is to market without attempting to market (or appearing like your selling) regrettably most social media marketing is concentrated the upside-down. 

Building a concrete buyer to consumer connection through social media is not easy and also most likely one of the most benefit to company' making use of social media to boost their sites Google positions. However service' need to comprehend that you can't just arrangement a Facebook organisation web page as well as hope for the most effective. SMM requires effort as well as prospective clients. 

[commercialphotographer4-blog]

Looking for a Professional Photographer

Brisbane commercial photographer

There are numerous methods you are able to use when needing to source out a local business photographer. Underneath I've stated 5 of your major lookup approaches which i would suggest to test.

commercial photographer

1. Regional Printed Business Directories. Underneath the category of 'Commercial and Industrial Photographers' you happen to be virtually certain to look for a handful of ideal and local photographers. Unless of course obviously you reside within a specially rural location in which you may want to look a little bit further a field. Lots of commercial photographers choose away from paid out printed directories considering that the proliferation of on-line directories that always show to become a much more fruitful financial commitment, for that reason I highly advocate that you choose to conduct an internet lookup also so never to neglect these photographers.

2. On the internet Directories. On-line you will find a prosperity of each specialist pictures directories and a lot more generic business enterprise directories. The good kinds will have a useful connection on the photographers own home site that is a significant advantage over the printed directories. Just like the printed variations always consider to narrow your search to only contain 'commercial photographers' else the bulk of those effects will probably be marriage ceremony and household portrait photographers. A great handy look for system if carried out very well.

three. Research Engines. Google, Yahoo, Check with, MSN, Bing or regardless of what you favour will certain to present you with a in depth list of local photographers. Just like all lookups so as to try and slim down your search to largely contain commercial photography I'd personally recommend that you simply consider typing in 'commercial photographer your location'. Failing that, attempt replacing your area which has a close by city or big town. Don't make the error of just clicking around the paid out listings, or for that matter only searching the listings within the 1st web site. Simply because the photographer invests a fortune to generally be outlined selection just one, possibly to Google Ad words or to your sensible Search engine marketing (Internet search engine Optimiser), would not necessarily make them the appropriate individual for the undertaking.

4. Specialist Photographic Bodies. AOP (Association Of Photographers), MPA (The Master Photographers Association) as well as BIPP (British Institute of specialist Images) to call a few here within the British isles. Most web web-sites of these skilled bodies will list professional photographers performing within your regional region and could provide you with some valuable facts on all facets of discovering and commissioning pictures. Bear in mind that even though many photographers understandably wish to certainly be a section of such clubs and associations, quite a few never. Not simply because they aren't professional or acclaimed in their field but simply because they do not like or truly feel snug with these memberships. Also currently being a member of these kinds of bodies doesn't promise high-quality, trustworthiness or any skilled code of carry out; it just suggests that people photographers outlined subscribe to it in principal. So don't dismiss or be unconvinced by non-members!

5. Personalized Testimonies. 'Word of Mouth' is really a nevertheless a powerful promoting instrument for just about any enterprise and one which I'd undoubtedly utilize if searching for any regional trade. A private advice is like gold dust. Request them as a lot of queries when you can after which you can witness the photographers imagery to start with hand by flipping by means of the portfolio area of their world wide web internet site. This tends to give you a great concept concerning irrespective of whether or not you actually just like the type of the photographer, while you will not want to just e-book a photographer simply because their are reliable, you've got got to love their perform as well! Performing over a own advice is usually a great starting point which is a great way of seeking to facet step as much possibility as you possibly can. Do nevertheless examine out their web site and do not just basically dismiss other significantly less identified photographers in your town, as you may be lacking out over a serious gem.

To conclude I would completely recommend utilizing a wholesome combination of the above search methods, attract up a shortlist and after that thoroughly look at and in the end pick the one which is right in your distinct project.

[sysgradtechnology-blog]

SEO in detail

What is SEO?

SEO stands for Search engine optimization, it is program improvement, that is that the application of accelerating the amount and quality of traffic to your web site through organic program results. Search engines are answer machines. They exist to find, understand, and organize the internet's content so as to supply the foremost relevant results to the queries searchers are asking.

Why SEO is Important

SEO is vital not just for obtaining top quality guests from search, however, it’s additionally how to boost the user-friendliness of your web site and increase its believability. Each business needs to put resources into website streamlining. Site design improvement is the way toward upgrading your site to amplify natural traffic from web crawlers. The main web search tools are Google, YouTube, Bing, and Yahoo.

How do search engine tools work?

Search engines have three essential capacities:

1.     Crawl: Scour the net for content, trying over the code/content for every computer address they realize.

 2.     Index: Store and organize the content found throughout the travel method. Once a page is within the index, it’s within the running to be displayed as a result of relevant queries.

 3.     Rank: offer the items of content that may best answer a searcher's question, which implies that results are ordered by most relevant to least relevant.

What is web index crawling?

Crawling is that the discovery method within which search engines transmit a team of robots (known as crawlers or spiders) to search out new and updated content. Content will vary — it might be a webpage, an image, a video, a PDF, etc. — however despite the format, content is discovered by links

    Google bot starts out by taking many websites so follow the links on those webpages to seek out new URLs. By hopping on this path of links, the crawler is in a position to seek out new content and add it to their index known as alkaloid — huge information of discovered uniform resource locators — to later be retrieved once a searcher is seeking information that the content thereon URL could be a sensible match for.

What is a search engine index? Search engines method associate degreed store data they notice in an index, enormous information of all the content they’ve discovered and view ok to dish up to searchers.

Search Engine Ranking

When somebody performs research, search engines scour their index for extremely relevant content and so orders that content within the hopes of determining the searcher's question. This ordering of search results by the condition is understood as ranking. In general, you'll be able to assume that the upper a web site is stratified, the additional relevant the program believes that web site is to the question.

It’s potential to dam program crawlers from half or all of your web site, or instruct search engines to avoid storing bound pages in their index. whereas there will be reasons for doing this, if you would like your content found by searchers, you have got to initial check that it’s accessible to crawlers and is indexable. Otherwise, it’s pretty much as good as invisible.

What goes into SEO?

To understand the truth which means of SEO, let's break that definition down and appearance at the parts:

Quality of traffic: you'll attract all the guests within the world, however, if they're coming back to your web site as a result of Google tells them you're a resource for Apple computers once extremely you're a farmer commerce apples, that's not quality traffic. Instead you wish to draw in guests UN agency are genuinely inquisitive about product that you simply supply.

Quantity of traffic:  Once you've got the proper individuals clicking through from those program results pages (SERPs), a lot of traffic is healthier.

Organic results:  Ads frame a major portion of the many SERPs. Organic traffic is any traffic that you simply don't get to obtain.

What is the keyword ?

the keyword is a search query search by a user.

There are two types of keywords

1.    Short term keyword: 3 to 4 keywords

2.    Long term keyword: more than 3 to 4 keywords

Keyword research

The power of keyword analysis lies in higher understanding your target market and the way they're looking for your content, services, or merchandise.

You can enter those keywords into a keyword analysis tool to find average monthly search volume and similar keywords.

In the method of discovering relevant keywords for your content, you may probably notice that the search volume of these keywords varies greatly. whereas you actually wish to focus on terms that your audience is finding out, in some cases, it's going to be a lot of advantage us to focus on terms with lower search volume as a result of they're so much less competitive.

Since each high- and low-competition keywords may be advantageous for your web site, learning a lot of regarding search volume will assist you place keywords and choose those which will offer your web site the most important strategic advantage.

  What is ON Page SEO?

Parameters in on a page

1. Thin content

This practice created tons of thin, low-quality content across the web, which Google addressed specifically with its 2011 update known as Panda. This algorithm update penalized low-quality pages, which resulted in more quality pages taking the top spots of the SERPs. Google continues to iterate on this process of demoting low-quality content and promoting high-quality content today. Google is obvious that you simply ought to have a comprehensive page on a subject rather than multiple, weaker pages for every variation of a keyword.

2. Duplicate content

Like it sounds, “duplicate content” refers to content that's shared between domains or between multiple pages of one domain. “Scraped” content goes a step more and entails the blatant and unauthorized use of content from alternative sites. this will embody taking content and publication as-is, or modifying it slightly before publication, while not adding any original content or price. There are lots of legitimate reasons for internal or cross-domain duplicate content, therefore Google encourages the utilization of a rel=canonical tag to purpose to the initial version of the new content. whereas you don’t get to fathom this tag simply, however, the most issue to notice for now's that your content ought to be distinctive in word and in price.

Header tags are associate degree HTML part accustomed designate headings on your page. the most header tag, referred to as associate degree H1, is often reserved for the title of the page. it's like this:

<h1>Page Title </h1>

Page Title

There also are sub-headings that go from H2 to H6 tags, though victimization all of those on a page isn't needed. The hierarchy of header tags goes from H1 to H6 in digressive order of importance.

When you link to alternative pages on your web site, you make sure that program crawlers will notice all of your site’s pages, you pass link equity (ranking power) to alternative pages on your website, and you facilitate guests to navigate your website.

3. Anchor text

Anchor text is the text with that you link to pages. Below, you'll see an example of what a link while not anchor text and a hyperlink with anchor text would appear as if within the hypertext mark-up language.

4. Keyword Text

Images are the most important culprits of slow internet pages! the simplest thanks to solving for this is often to compress your pictures.

5. Alt text

Alt text (alternative text) inside pictures could be a principle of internet accessibility and is employed to explain pictures to the visually impaired via screen readers. It’s vital to possess elevation text descriptions so any visually impaired person will perceive what the photographs on your web site depict.

Search engine bots additionally crawl elevation text to higher perceive your pictures, which supplies you the additional benefit of providing higher image context to look engines. simply make sure that your elevation descriptions read naturally for individuals and avoid stuffing keywords for search engines.

Submit a picture sitemap

To ensure that Google will crawl and index your pictures, submit a picture sitemap in your Google Search Console account. This helps Google discovers pictures they'll have otherwise lost.

6. Robots.txt

Robots.txt files are settled within the root directory of internet sites (ex. yourdomain.com/robots.txt) and recommend that components of your website search engines ought to and shouldn't crawl, further because of the speed at that they crawl your website, via specific robots.txt directives.

How Google bot treats robots.txt

7. Title tags

A page’s title tag could be a descriptive, hypertext mark-up language part that specifies the title of a specific online page. they've nested at intervals the top tag of every page and appearance like this:

<head>

           <title>Example Title</title>

</head>

Example Title

Each page on your web site ought to have a novel, descriptive title tag. What you input into your title tag field can show over here in search results, though in some cases Google could change however your title tag seems in search results

What makes an effective title tag?

Keyword usage, Length, Branding makes the title effective.

8. Meta descriptions

Like title tags, meta descriptions are markup language parts that describe the contents of the page that they’re on. they're additionally nested within the head tag, and appearance like this:

<head>

<meta name=”description” content=” Description of the page here.”/>

</head>

What makes an effective meta description?

Content relevancy, length of content makes the description effective.

What is Off Page SEO?

Off page, SEO refers to techniques you will use to boost the position of an online website within the program results page (SERPs).

In general, off Page SEO needs to do with promotion ways – on the far side website style –for the aim of ranking a web site higher within the search results.

 Why is Off-Page SEO important?

Search engines are attempting for many years to search out the simplest way to come back the most effective results to the searcher.

To achieve this, they take into consideration the on-the-spot SEO factors (described above), other quality factors and off-page SEO.

Off-page, SEO provides them an awfully smart indication on however, the planet (other web sites and users) understand the actual website.

A web website that's top quality and helpful is additional seemingly to own references (backlinks) from alternative websites.

It is additional seemingly to own mentions on social media (Facebook likes, tweets, Pins, etc.) and it's additional seemingly to be bookmarked and shared among communities of similar users.

What are the advantages of ‘off-site SEO’ to web site owners?

A in off-site SEO strategy can generate the subsequent advantages to web site owners:

Increase in rankings – the web site can rank higher within the SERPs and this additionally means that additional traffic.

Increase in PageRank – Page rank could be a range between zero and ten that indicates the importance of an internet site within the eyes of Google.

[thekeyideas17]

Google Adwords Tutorial: A-Z Guide to excel at Adwords

Google Adwords Tutorial

Google is a very prominent player in the ADs market. If we see statistically, it comfortably dominates the Advertisement Market as of now. This Google Adwords Tutorial will help you in mastering the master of Advertisement World.

The other ad networks like Bing Ads, Media.net are not that familiar as of now and to be honest have no competition with Google In short Google has a monopoly in Advertising.

Likely to stay this way for a very good amount of time. Let me introduce the Topic very neatly to you! I don't know what is your expertise in Adwords.

I am writing this article assuming you have no knowledge about what AdWords is and how does it work!

Without wasting much time let's dive into the topic straight away!

According to the statement on SearchEngineLand

Google AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company. Well, 1 million advertisers are a lot of people if you are a Blogger.

Let's first understand what exactly is Adwords!

[caption id="attachment_627" align="aligncenter" width="640"]

Google-Adwords-Tutorial-Intro[/caption]

As you can see,

The User first selects a keyword for which he/she wants to display an Ad. It can be anything literally!

Then he/she creates an Ad Campaign(Explained Further in Detail what is a campaign)

Selects the budget and the time for which the ad is to be displayed

Finally, An Ad is displayed for the targeted keyword!

[caption id="attachment_629" align="aligncenter" width="640"]

Google-Adwords-Ad-Sample[/caption]

This looks very simple in the above image, right?

Well, if you have Knowledge on various factors of Adwords then it is pretty damn easy for you to be there.

Let m tell you Adwords also do require SEO to rank 1 for the targeted keyword as there will be others too competing for your keyword!

Types of Ads in Adwords

Following are the Ad types we generally see in Adwords

Text Ads

[caption id="attachment_631" align="aligncenter" width="640"] Google-Adwords-Text-Ad[/caption]

Infographic Ad

[caption id="attachment_632" align="aligncenter" width="640"] Google-Adwords-Info-Ad[/caption]

Video Ads

[caption id="attachment_634" align="aligncenter" width="640"] Google-Adwords-Video-Ad[/caption]

Dynamic Search Ads

Maybe a text ad or an Infographic ad

Most widely used

Easy to create.

The general process to create Dynamic Search Ad is similar to Normal text Ad Campaign(Discussed Further)

The advantage they have over others is that Google uses its intelligence ad algorithm to determine the keyword for which the ad is to be displayed.

Dynamic Ads are good if you have no active knowledge of Adwords.

AD Creation Tutorial

The Next Question is how do I create Ads!

Firstly, you need a Gmail Account(or rather any mail account for that purpose)

Go to your browser and type in Google Adwords(or Google Ads, anything you want)

If you are too lazy just click here

[caption id="attachment_637" align="aligncenter" width="640"]

Google-Adwords-Account[/caption]

Click on Start Now and fill in your details

Once you do that it will take you to the Adwords Dashboard.

Your dashboard will look something like this. Do not worry if the interface is a bit different. Google keeps it updating but the basic functional tabs are very much the same they don't change much and you will easily be able to locate it!

[caption id="attachment_638" align="aligncenter" width="640"]

Google-Adwords-Dashboard[/caption]

Click on Campaign -----> After that click on the Plus icon!

[caption id="attachment_639" align="aligncenter" width="640"]

Google-Adwords-Campaign1[/caption]

Once you do that, you have to choose the type of campaign you want to run

Sales

Leads

Website Traffic

Product and Brand Consideration

Brand Awareness and Reach

App Promotion

[caption id="attachment_640" align="aligncenter" width="640"]

Google-Adwords-Campaign-Type[/caption]

Choose the one you want to promote or say you want to run the ad for.

After that, you need to choose the type of Ad you want your (targeted) customer to see!

Text Ads

Info Ads

Shopping Ads

Video Ads

Select the one you want to display ad for!

Once you do that enter the website URL.

Now once you entered the URL choose the campaign name.

Now, choose the start and end date of your campaign.

Also, select the geographic location where you want your ad to run.

Here you can select All country and territory if you have a global or a very generic product which you are sure each and every person may be using in his/her daily life.

The next step is to determine the type of Language in which you want to promote your URL.

There are various options available to choose from!

I would like to leave it to you to decide what to choose and what not to choose!

For Android Apps

You have an android app as well? Don't worry we got that covered too!

If you are promoting your app, choose the available two platforms(Android or iOS)

Note:- Only Google App Store(Google Play Store) published apps are allowed to be promoted via Google Adwords.

You will have to add manually your app name in the search bar. When Google finds out the App then you are allowed to promote your app!

Once you do that, relax you are seeing your installs increasing slowly!

Google Adwords SEO Strategy!

You might be wondering I have got the topic wrong. But no, Google Adwords does require an SEO Strategy

The reason?

Let me tell you, you are not the only one who is using Google Ad Service. There are millions in fact.

Out of the millions, there might be at least thousands who might target the same keyword you are going to target. (Assuming you are into a competitive niche).

Now your next target is to beat those thousands who are competing against you!

Sounds Difficult?

To be brutely honest it is not that difficult if you do it smartly!

Let me be clear, this SEO is a bit different than the traditional SEO Strategy we apply for our blog posts.

There are some things that stay the same though!

There's no On-Page SEO neither there's Off-Page SEO. There's just SEO

This type of SEOing is some times referred to as SEM(Search Engine Marketing).

Now let's get the Business Started! First thing First,

Title of Your Ad.

You need to remember one thing very bluntly. You are advertising your product. We have got very little space for error.

Now, tell me which attracts you more?

A simple Plain Text Ad

A creative, catchy, well-sorted Text Ad

2 should be your Ideal Answer.

Think from a customer's perspective! Which ad if you were to click you would like to click on?

Obviously, the one you find it attractive and most interesting

The Point here is, make it as appealing as possible.

You can try various things in the Title to seek your potential customer's attention!

For eg, you may offer a Flat 20% Discount for your product!

[caption id="attachment_659" align="aligncenter" width="640"]

Google-Adwords-Title[/caption]

Here I know the discounted advertisement is not a Google Ad. It is just used for the purpose of Illustration! I hope you get my point!

One important thing about Title is that you shouldn't clickbait! Never!

If you fool your customer I guarantee you that the customer even if sees your ad in the future might not click on your ad as he/she has already been baited by your AD.

Cheery on the cake would be the negative publicity which you will receive for free!

Free things might cost you a customer!

Try to be creative and be at least 80-90% honest.

Description of the Ad

If the title is the heart of your Ad, the description is the second heart (I know that was a bad joke)

My point is, the description is as important as your Title!

Again the same thing I would like to repeat which is be honest and the same point of time be creative.

Remember one thing if your customer sees the Description then he is interested in your Ad.

Have a catchy description such that the customer is forced to click on the Ad.

Your Landing page

You successfully got your customer on your website? Now what?

Creating your Landing Page! This is the real task and challenge!

But what exactly is a landing page?

In simple words, for AdWords, a landing page is a page where the user is redirected once he clicks on your ad

You have got the lead now it's up to your creativity to convert it into a customer.

You need to have a solid Landing Page here!

[caption id="attachment_664" align="aligncenter" width="640"]

Google-Adwords-Landing-Page[/caption]

One thing I would like to mention it very profoundly which is you somehow need to collect the customer's mail-id or say any sort of communication media.

Why? Because, if the customer has clicked on your website means he/she is interested in your product!

If by chance you are not able to convert your lead now, maybe you could find him/her buying some other product at some other point of time by sending your customer product list.

Also Read:-Instagram Marketing: 7 Tips that actually work in 2019

Keyword Targeting and Selection Strategy

Keyword targeting philosophy is very much similar to the SEO Strategy that we follow for our Blogs.

First thing is to find the relevant keyword for your targeted product if not exact.

There will be certain situations where the Original or Exact keyword will be highly competitive.

Thus you can now make use of Google Suggestions or UberSuggest for that matter.

[caption id="attachment_661" align="aligncenter" width="640"]

Google-Adwords-Keyword[/caption]

Make sure you get your keyword strategy very correct as it is the pinpoint of your Ad Campaign. The keyword selection strategy is very much important in Digital Marketing as well as Blogging Field.

The budget of your Ad Campaigns

One of the most important factors you need to consider while advertising is your budget!

You cannot just go gaga spending money! After all, it is your hard earned money you need to spend it wisely!

ALong with the competition of the keyword, you must pay special attention to CPC (Cost Per Click) of the keyword!

CPC in Adwords terms is the amount of money you are going to spend for one click on your ad!

Do not Miss: -A Powerful Guide on Simple Pinterest Marketing Strategy

What Type of Google Ads should I choose initially at the start?

Well, that totally depends on you. If you are just starting out maybe you should go with Textual Ads.

Now if the condition is such that you have worked previously on a project and are assigned on a new project now then my suggestion would be to go with the Infographics Ads or Video Ads as we know Visuals are Stronger than Words.

The E-Commerce Advantage

If you have an E-commerce store then there is nothing as Good As Shopping Ads.

The only problem with Shopping Ads is that it requires a sort of tedious setup.

But again if you are just starting out in E-commerce then my suggestion would be to go for Text Ads initially until you have gained enough knowledge to switch.

One Important thing you should remember is that Google Adwords is all about experimentation.

If you are expecting high profits from the very first campaign your un then maybe you are wrong(Again even I may be wrong in my prediction, who knows?)

Don't Forget the new Responsive Ads Google Launched Recently. As the name suggests they are of responsible nature wherein they adjust themselves according to the device on which the keyword was searched on!

(I have explained Dynamic Search Ads above hence not an inclusion here!)

Only Google Search Network?

The next and very obvious question is should I only run my ads campaign for Google Search Network?

The answer is No!

You can run your ads on YouTube Channel, Third Party websites (Blogs).

Google being contextual Ad Network will take care of the ad relevancy while your ads appear on Blogs

One Advantage of running your ads on Blogs is that you will have a broader audience to reach and if your Ad is visually or textually appealing then you are sure of sales in my opinion!

You May Like:-8 Proven & Tested Copywriting Tips that work today as well!

Other Ad networks?

Some might be having Doubts which is should I only stick to Google Ads?

Well, I personally have not much tried other than Bing Ads.

But if you are keen on experimentation, then there is no harm in giving other networks a try on a low budget of course.

I hope I was relevant and clarified your doubts in this Google Adwords Tutorial.

If you still have any query you can always comment, I will try my level best to answer your queries!

Thank You for your time and patience!

[searchenginemarketinggurgao-blog]

Jump to navigation

Jump to search

Part of a series on

Internet marketing

Search engine optimization

Local search engine optimisation

Social media marketing

Email marketing

Referral marketing

Content marketing

Native advertising

Search engine marketing

Pay-per-click

Cost per impression

Search analytics

Web analytics

Display advertising

Ad blocking (history)

Contextual advertising

Behavioral targeting

Affiliate marketing

Cost per action

Revenue sharing

Mobile advertising

v

t

e

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.[2]

Contents

1Market

2History

3Methods and metrics

4Paid inclusion

5Comparison with SEO

6Ethical questions

7Examples

8See also

9References

Market

In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing.[3] In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend.[4] As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[5] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google leads the global search engine market with a market share of 89.3%. Bing comes second with a market share of 4.36%, Yahoo comes third with a market share of 3.3%, and Chinese search engine Baidu is fourth globally with a share of about 0.68%.[6]

History

As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text[7] in 1996 and then Goto.com[8] in 1998. Goto.com later changed its name[9] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary moneymakers[10] for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.[11]

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "search engine marketing" was popularized by Danny Sullivan in 2001[12] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Methods and metrics

Search engine marketing uses at least five methods and metrics to optimize websites.[citation needed]

Keyword research and analysis involves three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand's search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.

Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.

Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information. There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory's Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. Try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.

Whois tools reveal the owners of various websites and can provide valuable information relating to copyright and trademark issues.

Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design.[14]

Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines.

With the development of this system, the price is growing under the high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic.[15] PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. A third advertiser earns 10% less than the top advertiser, while reducing traffic by 50%.[15] The investors must consider their return on investment and then determine whether the increase in traffic is worth the increase.

There are many reasons explaining why advertisers choose the SEM strategy. First, creating a SEM account is easy and can build traffic quickly based on the degree of competition. The shopper who uses the search engine to find information tends to trust and focus on the links showed in the results pages. However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results, but prefer paid links. A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it.[16] From an online seller's point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market.

Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[17] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.

Paid inclusion

Paid inclusion involves a search engine company charging fees for the inclusion of a website in their results pages. Also known as sponsored listings, paid inclusion products are provided by most search engine companies either in the main results area or as a separately identified advertising area.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. However, some companies are experimenting with non-subscription based fee structures where purchased listings are displayed permanently. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!,[18] mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com[19][20]), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

Comparison with SEO

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.

Creating the link between SEO and PPC represents an integral part of the SEM concept. Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated. Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results. Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.[21]

Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[22] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

Ethical questions

Paid search advertising has not been without controversy and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports[23][24][25] by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter[26] in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader.

Another ethical controversy associated with search marketing has been the issue of trademark infringement. The debate as to whether third parties should have the right to bid on their competitors' brand names has been underway for years. In 2009 Google changed their policy, which formerly prohibited these tactics, allowing 3rd parties to bid on branded terms as long as their landing page in fact provides information on the trademarked term.[27] Though the policy has been changed this continues to be a source of heated debate.[28]

On April 24, 2012 many started to see that Google has started to penalize companies that are buying links for the purpose of passing off the rank. The Google Update was called Penguin. Since then, there have been several different Penguin/Panda updates rolled out by Google. SEM has, however, nothing to do with link buying and focuses on organic SEOand PPC management. As of October 20, 2014 Google has released three official revisions of their Penguin Update.

In 2013, the Tenth Circuit Court of Appeals held in Lens.com, Inc. v. 1-800 Contacts, Inc. that online contact lens seller Lens.com did not commit trademark infringement when it purchased search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commissionfiled an administrative complaint against 1-800 Contacts alleging, among other things, that its trademark enforcement practices in the search engine marketing space have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.[29]

Examples

AdWords is recognized as a web-based advertising utensil since it adopts keywords which can deliver adverts explicitly to web users looking for information in respect to a certain product or service. It is flexible and provides customizable options like Ad Extensions, access to non-search sites, leveraging the display network to help increase brand awareness. The project hinges on cost per click (CPC) pricing where the maximum cost per day for the campaign can be chosen, thus the payment of the service only applies if the advert has been clicked. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services. One of the most successful approaches to the strategy of this project was to focus on making sure that PPC advertising funds were prudently invested. Moreover, SEM companies have described AdWords as a practical tool for increasing a consumer’s investment earnings on Internet advertising. The use of conversion tracking and Google Analytics tools was deemed to be practical for presenting to clients the performance of their canvas from click to conversion. AdWords project has enabled SEM companies to train their clients on the utensil and delivers better performance to the canvass. The assistance of AdWord canvass could contribute to the growth of web traffic for a number of its consumer’s websites, by as much as 250% in only nine months.[30]

Another way search engine marketing is managed is by contextual advertising. Here marketers place ads on other sites or portals that carry information relevant to their products so that the ads jump into the circle of vision of browsers who are seeking information from those sites. A successful SEM plan is the approach to capture the relationships amongst information searchers, businesses, and search engines. Search engines were not important to some industries in the past, but over the past years the use of search engines for accessing information has become vital to increase business opportunities.[31] The use of SEM strategic tools for businesses such as tourism can attract potential consumers to view their products, but it could also pose various challenges.[32] These challenges could be the competition that companies face amongst their industry and other sources of information that could draw the attention of online consumers.[31] To assist the combat of challenges, the main objective for businesses applying SEM is to improve and maintain their ranking as high as possible on SERPs so that they can gain visibility. Therefore, search engines are adjusting and developing algorithms and the shifting criteria by which web pages are ranked sequentially to combat against search engine misuse and spamming, and to supply the most relevant information to searchers.[31] This could enhance the relationship amongst information searchers, businesses, and search engines by understanding the strategies of marketing to attract business.

[vulbmedia]

Boost your brand with Sydney Digital Marketing Agency

The use of digital marketing techniques is becoming a popular trend in the world of business. Companies are looking for SEO services and other digital marketing techniques to enhance their brand image and reach more customers. Digital marketing is a term that uses various online channels like social media, search engines, email marketing, etc to market products or services. Online presence has become integral to business growth, and companies need to invest in the right digital marketing strategies.

 Sydney SEO Services – The Best Digital Marketing Company

 One of Sydney's top digital marketing firms, Sydney Digital Marketing Agency provides a variety of SEO, SMO, PPC, and other related services. We have a team of well-trained professionals with years of experience in this domain and can handle all digital marketing projects efficiently. Some of the popular Best Digital Marketing Agency Australia services offered by us include:

 On-Page Optimization Off-Page Optimization Content Creation & Writing Social Media Marketing Pay Per Click Advertising Mobile App Development Video Creation & Marketing Web Design & Development Email Marketing Consulting Link Building Blog Writing & Content Creation Reputation Management Mobile App Development Video Creation & Marketing Web Design & Development Email Marketing Consulting Link Building Blog Writing & Content Creation Reputation Management Local SEO Services Ecommerce Website Designing Digital PR Services Content Writing Website Redesign – PSD To HTML Website Maintenance WordPress Development ecommerce Website Designing Digital PR Services Content Writing Website Redesign – PSD To HTML Website

 We are the best digital marketing agency Sydney that specializes in development and development services for businesses. To get the best results, you need to make sure that your project is implemented professionally and efficiently. We offer a variety of services, including "website design," "search engine optimization," and "post-sale assistance." We also provide SEO and Google Analytics for our clients’ purposes. We have been serving the online marketing industry for a long time and are still serving the same audience. Many still use traditional marketing strategies like traditional advertising, paid Google Adwords campaigns, or other traditional marketing methods.

 We are among Australia's top web development firms because we are proficient in what we do. Our SEO packages are ideal for the needs of your company, and the price of our SEO service is quite reasonable. Our premier Australian web development company is made up of highly skilled, seasoned professionals who have worked in this industry for a long time and are aware of exactly what is required to generate the best results.

 Make sure to use the appropriate marketing tactics on your website if you want to expand your company. If you want to get more customers on your website, you can either invest in traditional marketing methods or online marketing methods like SEO or pay-per-click ads (PPC) through Google Adwords. Start optimizing your website and blog, generating blog posts, and using SEO algorithms to increase the search engine authority of your site. This will increase the number of organic searches queries your website receives and will also result in higher click-through rates on Google and Bing. In order to achieve these results, you will need to invest in content marketing campaigns. You can go about this in many ways, such as sending free blog posts to your target audience, having a social media presence on your website, or even hiring Social Media Agency in Sydney consultants to help you out. Don't worry if you can't figure out the best course of action; choosing the proper channel will rely on your needs and ambitions. In the first place, consider whether you would be better off without a social networking platform. The most crucial thing to keep in mind is that you must select a profitable channel that will assist you in generating more leads for your company. It should be SEO if possible. Switching to another channel will give you the same amount of leads but with a lower profit margin. But there is no point in investing both into different channels as it will cost a lot of money without any positive results. So choose one channel that will help you generate more leads for your business, which should be SEO if you really want ROI on investment (ROI).

[prmoteabhi]

The Surprising Benefits of SEO Services in Big Cities

If you’re trying to compete with big businesses and brands, it can be hard to get your name out there. That’s where web services such as Search Engine Optimization come in handy. Here are four reasons why your business will love working with an SEO services in Delhi and other major city like Mumbai, Gurugram, Noida, or NCR. If you haven’t already called an expert on these services, give it some serious thought before you do anything else. You’ll be glad you did!

Getting Attention

In a big city, there are lots of businesses competing for attention. If you're not using SEO services, you're at a disadvantage. With SEO, you can make sure your website appears at the top of search engine results, which means more people are likely to see it. And when more people see your website, that means more potential customers for your business. The great thing about SEO is that it's inexpensive and easy to set up. You just need someone who knows what they're doing and has experience with the different algorithms for major search engines like Google and Bing.

Business Growth

As the competition for online visibility grows, businesses are turning to SEO services to help them rank higher in search engine results. And while this may seem like a straightforward way to get more eyes on your website, there are actually a number of surprising benefits that come along with it. First and foremost, any company looking to reach as many potential customers as possible would benefit from having high-quality web content since they’ll be exposed to more potential customers through better rankings in Google’s search algorithm. What’s more, is that Google is currently rewarding companies who have fresh content by ranking their websites at the top of their search results pages when relevant searches are conducted. If you want your business to grow, you need fresh content on your site.

Return on Investment

Businesses in big cities face a lot of competition. They need to make sure their website is ranking high in search engines so potential customers can find them. That's where SEO services come in. By optimizing a website for search engines, businesses can increase their visibility and draw more traffic to their site. This can lead to more sales and a higher return on investment. And because small business owners don't have the time or resources to optimize their sites themselves, they often hire experts who know how to do it right. With Google Analytics, you can also measure the performance of your campaign and tweak it as needed until you get it just right.

Removing Barriers

In big cities, there are endless opportunities for businesses to succeed. However, with so much competition, it can be difficult to stand out from the crowd. This is where SEO services come in. By helping your business appear higher in search engine results, you can attract more customers and remove barriers to success. It doesn't matter if you're a new startup or a large enterprise - our professional SEO services will have an impact on your bottom line.

Improving Life Overall

SEO services can have a profound impact on the quality of life in big cities. By improving the visibility and searchability of local businesses, they make it easier for people to find the products and services they need. This can lead to more efficient use of time and resources, as well as increased economic activity. In addition, SEO services can help boost the city’s image and reputation, making it more attractive to potential visitors and investors.

Conclusion

SEO services can have a big impact on businesses in large cities. By improving visibility and search engine rankings, businesses can reach a wider audience and generate more leads. In addition, SEO can help to improve brand awareness and build trust with potential customers. With so many benefits, it's no wonder that more and more businesses are turning to SEO services to help them grow their business.

[apparatussolutions]

Wordpress Seo Tips And More

Experienced digital marketing agencies will suggest the best keywords based on your desired business goals and your target buyer persona. If you wish to optimize your site’s images, you can use the EWWW pluginor the ShortPixel Image Optimizer. Every business is unique, and a company with experience promoting SaaS products might not necessarily have the same experience handling pet businesses. With over a decade of experience ranking WordPress websites, Anuva Technologies knows the art of WordPress SEO to help you achieve faster results. They also have content experts who can create SEO-friendly content or landing pages, blogs, and articles. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more. Other than that, add your keyword to post/page titles, which quickly communicates to search engines what the post/page is all about. As an illustration, ‘WordPress SEO’ appears prominently in the the title of this post, which tells you this post has to do with WordPress and SEO. The Nofollow attribute hints to search engine crawlers to ignore these links. That is not to say that nofollow links aren’t necessary, though. They can still generate traffic, even if they don’t pass authority and influence your rankings. SEO always takes time, so you should be prepared to invest for the long term. Their content team helps to create monthly blog topics based on trending keywords. WPTangerine is a results-driven WordPress SEO services provider that offers white-hat SEO strategies to increase your website rankings in Google searches. They have worked on 3,000+ WordPress and WooCommerce sites and have over 50 members on their team. They have a team of expert link builders to acquire high-quality backlinks to improve your current organic rankings. But it also means presenting these ideas in a well-structured and accessible manner. This will help you attract the audience you’re looking for and keep them engaged. If you want to move to SSL and ensure that your site is served correctly over HTTPS, we have a handy guide with tips & tricks for moving to HTTPS. Since version 5.7, WordPress comes with a basic tool to make the detection of and moving to HTTPS easier. Many modern site speed and performance techniques require a valid SSL/HTTPS setup. Adds a new filter wpseo_change_home_url that allows changing the URL checked by the Ryte integration, to support more versatile hosting setups. Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content. To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you. While Google has denied that dwell time is a direct ranking factor, it’s a clear sign of whether a user found the answer to their question. While this used to be an effective SEO strategy, it created many problems. Sites were able to rise to the top of SERPs because their domains indicated that they were highly relevant to users’ searches, <a href="https://www.apparatus.solutions/wordpress-seo/">"Wordpress SEO Services</a> but the quality of many of those websites was deficient. However, these tools base the results on data from your machine and internet speeds, which may not reflect your users’ experience. Another critical reason to use structured data is that it can help Google better understand what your business does and how it fits into the web. The whole plugin is visually interesting, using blocks of color to let you know what works, and what needs changing. There are numerous WordPress SEO plugins available with tools to optimize meta titles and descriptions. For example, Yoast SEO will let you know if the meta title and description are good for search engines.