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Google Adwords Tutorial: A-Z Guide to excel at Adwords

Google Adwords Tutorial

Google is a very prominent player in the ADs market. If we see statistically, it comfortably dominates the Advertisement Market as of now. This Google Adwords Tutorial will help you in mastering the master of Advertisement World.

The other ad networks like Bing Ads, Media.net are not that familiar as of now and to be honest have no competition with Google In short Google has a monopoly in Advertising.

Likely to stay this way for a very good amount of time. Let me introduce the Topic very neatly to you! I don't know what is your expertise in Adwords.

I am writing this article assuming you have no knowledge about what AdWords is and how does it work!

Without wasting much time let's dive into the topic straight away!

According to the statement on SearchEngineLand

Google AdWords launched with 350 advertisers in 2000. Today, more than 1 million advertisers generate tens of billions in revenue for the company. Well, 1 million advertisers are a lot of people if you are a Blogger.

Let's first understand what exactly is Adwords!

[caption id="attachment_627" align="aligncenter" width="640"]

Google-Adwords-Tutorial-Intro[/caption]

As you can see,

The User first selects a keyword for which he/she wants to display an Ad. It can be anything literally!

Then he/she creates an Ad Campaign(Explained Further in Detail what is a campaign)

Selects the budget and the time for which the ad is to be displayed

Finally, An Ad is displayed for the targeted keyword!

[caption id="attachment_629" align="aligncenter" width="640"]

Google-Adwords-Ad-Sample[/caption]

This looks very simple in the above image, right?

Well, if you have Knowledge on various factors of Adwords then it is pretty damn easy for you to be there.

Let m tell you Adwords also do require SEO to rank 1 for the targeted keyword as there will be others too competing for your keyword!

Types of Ads in Adwords

Following are the Ad types we generally see in Adwords

Text Ads

[caption id="attachment_631" align="aligncenter" width="640"] Google-Adwords-Text-Ad[/caption]

Infographic Ad

[caption id="attachment_632" align="aligncenter" width="640"] Google-Adwords-Info-Ad[/caption]

Video Ads

[caption id="attachment_634" align="aligncenter" width="640"] Google-Adwords-Video-Ad[/caption]

Dynamic Search Ads

Maybe a text ad or an Infographic ad

Most widely used

Easy to create.

The general process to create Dynamic Search Ad is similar to Normal text Ad Campaign(Discussed Further)

The advantage they have over others is that Google uses its intelligence ad algorithm to determine the keyword for which the ad is to be displayed.

Dynamic Ads are good if you have no active knowledge of Adwords.

AD Creation Tutorial

The Next Question is how do I create Ads!

Firstly, you need a Gmail Account(or rather any mail account for that purpose)

Go to your browser and type in Google Adwords(or Google Ads, anything you want)

If you are too lazy just click here

[caption id="attachment_637" align="aligncenter" width="640"]

Google-Adwords-Account[/caption]

Click on Start Now and fill in your details

Once you do that it will take you to the Adwords Dashboard.

Your dashboard will look something like this. Do not worry if the interface is a bit different. Google keeps it updating but the basic functional tabs are very much the same they don't change much and you will easily be able to locate it!

[caption id="attachment_638" align="aligncenter" width="640"]

Google-Adwords-Dashboard[/caption]

Click on Campaign -----> After that click on the Plus icon!

[caption id="attachment_639" align="aligncenter" width="640"]

Google-Adwords-Campaign1[/caption]

Once you do that, you have to choose the type of campaign you want to run

Sales

Leads

Website Traffic

Product and Brand Consideration

Brand Awareness and Reach

App Promotion

[caption id="attachment_640" align="aligncenter" width="640"]

Google-Adwords-Campaign-Type[/caption]

Choose the one you want to promote or say you want to run the ad for.

After that, you need to choose the type of Ad you want your (targeted) customer to see!

Text Ads

Info Ads

Shopping Ads

Video Ads

Select the one you want to display ad for!

Once you do that enter the website URL.

Now once you entered the URL choose the campaign name.

Now, choose the start and end date of your campaign.

Also, select the geographic location where you want your ad to run.

Here you can select All country and territory if you have a global or a very generic product which you are sure each and every person may be using in his/her daily life.

The next step is to determine the type of Language in which you want to promote your URL.

There are various options available to choose from!

I would like to leave it to you to decide what to choose and what not to choose!

For Android Apps

You have an android app as well? Don't worry we got that covered too!

If you are promoting your app, choose the available two platforms(Android or iOS)

Note:- Only Google App Store(Google Play Store) published apps are allowed to be promoted via Google Adwords.

You will have to add manually your app name in the search bar. When Google finds out the App then you are allowed to promote your app!

Once you do that, relax you are seeing your installs increasing slowly!

Google Adwords SEO Strategy!

You might be wondering I have got the topic wrong. But no, Google Adwords does require an SEO Strategy

The reason?

Let me tell you, you are not the only one who is using Google Ad Service. There are millions in fact.

Out of the millions, there might be at least thousands who might target the same keyword you are going to target. (Assuming you are into a competitive niche).

Now your next target is to beat those thousands who are competing against you!

Sounds Difficult?

To be brutely honest it is not that difficult if you do it smartly!

Let me be clear, this SEO is a bit different than the traditional SEO Strategy we apply for our blog posts.

There are some things that stay the same though!

There's no On-Page SEO neither there's Off-Page SEO. There's just SEO

This type of SEOing is some times referred to as SEM(Search Engine Marketing).

Now let's get the Business Started! First thing First,

Title of Your Ad.

You need to remember one thing very bluntly. You are advertising your product. We have got very little space for error.

Now, tell me which attracts you more?

A simple Plain Text Ad

A creative, catchy, well-sorted Text Ad

2 should be your Ideal Answer.

Think from a customer's perspective! Which ad if you were to click you would like to click on?

Obviously, the one you find it attractive and most interesting

The Point here is, make it as appealing as possible.

You can try various things in the Title to seek your potential customer's attention!

For eg, you may offer a Flat 20% Discount for your product!

[caption id="attachment_659" align="aligncenter" width="640"]

Google-Adwords-Title[/caption]

Here I know the discounted advertisement is not a Google Ad. It is just used for the purpose of Illustration! I hope you get my point!

One important thing about Title is that you shouldn't clickbait! Never!

If you fool your customer I guarantee you that the customer even if sees your ad in the future might not click on your ad as he/she has already been baited by your AD.

Cheery on the cake would be the negative publicity which you will receive for free!

Free things might cost you a customer!

Try to be creative and be at least 80-90% honest.

Description of the Ad

If the title is the heart of your Ad, the description is the second heart (I know that was a bad joke)

My point is, the description is as important as your Title!

Again the same thing I would like to repeat which is be honest and the same point of time be creative.

Remember one thing if your customer sees the Description then he is interested in your Ad.

Have a catchy description such that the customer is forced to click on the Ad.

Your Landing page

You successfully got your customer on your website? Now what?

Creating your Landing Page! This is the real task and challenge!

But what exactly is a landing page?

In simple words, for AdWords, a landing page is a page where the user is redirected once he clicks on your ad

You have got the lead now it's up to your creativity to convert it into a customer.

You need to have a solid Landing Page here!

[caption id="attachment_664" align="aligncenter" width="640"]

Google-Adwords-Landing-Page[/caption]

One thing I would like to mention it very profoundly which is you somehow need to collect the customer's mail-id or say any sort of communication media.

Why? Because, if the customer has clicked on your website means he/she is interested in your product!

If by chance you are not able to convert your lead now, maybe you could find him/her buying some other product at some other point of time by sending your customer product list.

Also Read:-Instagram Marketing: 7 Tips that actually work in 2019

Keyword Targeting and Selection Strategy

Keyword targeting philosophy is very much similar to the SEO Strategy that we follow for our Blogs.

First thing is to find the relevant keyword for your targeted product if not exact.

There will be certain situations where the Original or Exact keyword will be highly competitive.

Thus you can now make use of Google Suggestions or UberSuggest for that matter.

[caption id="attachment_661" align="aligncenter" width="640"]

Google-Adwords-Keyword[/caption]

Make sure you get your keyword strategy very correct as it is the pinpoint of your Ad Campaign. The keyword selection strategy is very much important in Digital Marketing as well as Blogging Field.

The budget of your Ad Campaigns

One of the most important factors you need to consider while advertising is your budget!

You cannot just go gaga spending money! After all, it is your hard earned money you need to spend it wisely!

ALong with the competition of the keyword, you must pay special attention to CPC (Cost Per Click) of the keyword!

CPC in Adwords terms is the amount of money you are going to spend for one click on your ad!

Do not Miss: -A Powerful Guide on Simple Pinterest Marketing Strategy

What Type of Google Ads should I choose initially at the start?

Well, that totally depends on you. If you are just starting out maybe you should go with Textual Ads.

Now if the condition is such that you have worked previously on a project and are assigned on a new project now then my suggestion would be to go with the Infographics Ads or Video Ads as we know Visuals are Stronger than Words.

The E-Commerce Advantage

If you have an E-commerce store then there is nothing as Good As Shopping Ads.

The only problem with Shopping Ads is that it requires a sort of tedious setup.

But again if you are just starting out in E-commerce then my suggestion would be to go for Text Ads initially until you have gained enough knowledge to switch.

One Important thing you should remember is that Google Adwords is all about experimentation.

If you are expecting high profits from the very first campaign your un then maybe you are wrong(Again even I may be wrong in my prediction, who knows?)

Don't Forget the new Responsive Ads Google Launched Recently. As the name suggests they are of responsible nature wherein they adjust themselves according to the device on which the keyword was searched on!

(I have explained Dynamic Search Ads above hence not an inclusion here!)

Only Google Search Network?

The next and very obvious question is should I only run my ads campaign for Google Search Network?

The answer is No!

You can run your ads on YouTube Channel, Third Party websites (Blogs).

Google being contextual Ad Network will take care of the ad relevancy while your ads appear on Blogs

One Advantage of running your ads on Blogs is that you will have a broader audience to reach and if your Ad is visually or textually appealing then you are sure of sales in my opinion!

You May Like:-8 Proven & Tested Copywriting Tips that work today as well!

Other Ad networks?

Some might be having Doubts which is should I only stick to Google Ads?

Well, I personally have not much tried other than Bing Ads.

But if you are keen on experimentation, then there is no harm in giving other networks a try on a low budget of course.

I hope I was relevant and clarified your doubts in this Google Adwords Tutorial.

If you still have any query you can always comment, I will try my level best to answer your queries!

Thank You for your time and patience!