#The Moon Studioz

[noloveforned]

start your weekend off tonight with four hours of no love for ned on wlur from 8pm until midnight. for those with busy schedules, you can catch up with last week's show on mixcloud whenever you get a chance!

no love for ned on wlur – march 15th, 2024 from 8-10pm

artist // track // album // label vampire weekend // oxford comma // vampire weekend // xl vanishing twin // life drummer // life drummer 7" // sub pop horsebeach // let me stay in tonight // things to keep alive // re:warm torrey // slow blues // torrey // slumberland charlène darling // disparais // la porte // disciples klapper // inner drive // high for no reason // mangel the vovos // ernie // lilla gubben // blossom rot three body problem // thinner skin // the dark edge of the dancefloor // twice as high superette // touch me // tiger // flying nun new radiant storm king // founder's day // singular, no article // rainbow quartz the burning hell // no peace // garbage island // you've changed the cakekitchen // everything's going to work out just fine // everything's going to work out just fine // freek caleb daily // if i could only fly // live at trafo in jenna, germany on december 7th, 2022 // moone erika angell // one // the obsession with her voice // constellation kim gordon // tree house // the collective // matador dave harrington, max jaffe and patrick shiroishi // dance of the white shadow and golden kite // speak, moment // arthur king presents gary peacock // flower crystals // december poems // ecm paul weiner quartet // spirale // spirale // mad about neue grafik featuring brother portrait // black // transmissions from total refreshment centre compilation // blue note billy woods and blockhead featuring aesop rock and homeboy sandman // wonderful // known unknowns // backwoodz studioz yungmorpheus // revenge // states of precarity // de rap winkel maxo featuring sharp // appletree // smile // love turl liv.e // on my mind // f.r.a.n.k. // street corner music home boy and the c.o.l. // i saw you dancing // out break // tidal waves looper // up a tree again // up a tree // mute hairband // paris // two two seven compilation // prefect richard hamilton // yellow datsun car // yellow datsun car 7" // feral kid melenas // 1986 // ahora // trouble in mind patio // performance // collection // fire talk the parallelograms // papageno // dream on daisy 7” // cloudberry

[thebolg]

B's End of Year List

What moved me most in a year that felt unfair, unlucky and overall ungood.

Best Album: Red Moon in Venus by Kali Uchis

My entire life was leading up to the moment where at the end of my Spotify wrapped, Kali's special message appeared like my personal ghost of Christmas past.

Best Track: Boyhood by The Japanese House

Boyhood was probably my most played song in 2023, and I remain committed to the theory that God's gift of melody has been bestowed upon The Japanese House.

Best Breakthrough: Caroline Polachek

I am as big a fan of Chairlift and Caroline's first solo album Pang as anyone, but there is no denying the absolute force that accompanied Desire, I Want to Turn Into You.

Best Comeback: DJ Shadow

While he hasn't technically been dormant, 2023's Action Adventure feels like a comeback for the man who we were all addicted to in the late 90s.

Best Trend: Billy Woods and/or anyone recording in Backwoodz Studioz releasing music seemingly every single week with zero misses.

[themoonstudioz]

CORNITOS KHAO, BORIYAT BHAGAO!

The film revolves around a group of young friends, separated from each other because of the lockdown due to COVID-19 outbreak; each feeling like a prisoner in their own home. In expression, word and mannerism, the utter boredom of the situation oozes out of them. Over a concall, each expressing their views on the current situation in tones of boredom, laced with sarcasm. Tired of things they once enjoyed, even positive things have become negative irritants, simply because they are overwhelmed and overdosed by them. The huge lockdown negative of boredom or boriyat, was turned around to become the hook and the positive of the film. However, with Cornitos Nachos everything changes. Its analogy of different, delicious and exciting flavours translates into adding fun and zing to their boring lives. Suddenly there are options to doing routine things in fun ways. Cornitos Nachos keeps showing the way how life can be fun – even under lockdown.

[beatsforbrothels]

Googie & Henry Canyons - Mood Right

[fucktheglorydays]

OUR FAVOURITE RELEASES THIS MONTH 

Various Artists - Paisà Got Soul (Four Flies Records) 

Ferkat Al Ard – Oghneya (Habibi Funk Records)

Lorenzo Morresi & Tenderlonious – Cosmica Italiana (22a Music)

Guohan – City of the Sun and Moon (Darker Than Wax)

Skygaze – Astral Trip (Flumo)

Salamanda – ashbalkum (Human Pitch)

Joyce Manor - 40 Oz. To Fresno (Epitaph Recors)

Various Artists - Colleen ‘Cosmo’ Murphy presents Balearic Breakfast: Volume 1 (Heavenly Recordings)

Elucid – I Told Bessie (Backwoodz Studioz)

Various Artists - Music from Saharan WhatsApp (Sahel Sounds)

Bobby Oroza - Get on the Otherside (Big Crown)

Orchestre Massako - Orchestre Massako (Analog Africa)

T. Gowdy - Miracles (Constellation)

Seikatsu Kōjyō Iinkai - Seikatsu Kōjyō Iinkai (Aguirre Records)

FYI Chris - Unreal Nausea (Black Acre)

Shearwater - The Great Awakening (Polybur)

Alpacas Collective - Seven Wisdoms of Plutonia (Catalpas Records)

Various Artists - Sharayet El Disco (Wewantsounds)

EABS – 2061 (Astigmatic Records)

Shawn Pittman – Dreams (Dark Entries)

Gramrcy & John Loveless – Highdive (Phantasy Sound)

Kaidi Tatham – Galaxy EP (2000 Black)

[bestadfilmproductionhousemumbai]

Ad film production houses: They conceptualize, visualize, develop and film ad films for broadcast. The process begins with the development of a specific concept. Next, the script is made. Once the script is finalized, the production enters the pre-production phase. In the pre-production phase, actors and crew are signed on, locations are found and sets are built. Proper shooting permits are then acquired and the cast and crew are finalized. Then, the filming begins. Secured locations, or public access locations with secured sets or just secured sets in a studio are generally used. After filming, the post-production process begins. Many good ad film production houses also have a post-production set up. Otherwise, post production is handled by a separate post-production company. Post production involves editing, music score, visual effects, re-recording of the dialogue or dubbing and recording of voice-overs, mixing of sound effects with dialogue and music.

While choosing an ad film production house, you should keep two things in mind: Portfolio and Marketing. It is important to go through the company’s portfolio to see what sort of clients they have. It gives you an idea of their capabilities and creative sensibilities. It is important to see the work they have done with each client. If that type of work is in keeping with the requirements of your brand, it makes sense to go with them. They will most probably be best able to understand your creative requirements and be able to fulfill them. See if their past strategies at least somewhat line up with your present day needs. Seeing how well they have understood the brand of their clients helps a lot. A consistent communication that is cohesive and coherent is extremely important for brand recognition. The whole point of creating an ad film is to get greater brand recognition. A portfolio helps you see if their body of work provides the target audience with an emotional connect to the brand. An ad film without emotions is pointless, so be very particular while choosing the right agency to represent your brand.

Just producing the ad film isn’t enough. It is important to effectively market it as well. A 360 degree ad agency helps clients market their videos post production. It often makes sense for involving the services of a 360 degree agency so that your marketing begins at the post-production phase. If your brand requires a certain amount of exposure on select platforms, the agency is the best way to secure it. Whether it is TV or Social media, whichever platform you wish to display your ads on, they’re best handled by an agency. Very often, you may find an agency that meets your requirements as far as artistic sensibilities are concerned but they may not have a 360 degree solution for you and may not be able to market for you. Under such circumstances, it is best to go for an external marketing agency. However, as far as possible, employing the services of a 360 degree agency in the first place is ideal. If you are looking for best ad film production house in Mumbai, The Moon Studioz, Flying Saucer, Whacky Films, Skittles Productions and Purple Flicks are some of the famousness

[bestadfilmagencyinmumbai]

Every brand in the market faces severe cut-throat competition in terms of market penetration and increasing consumer base as every brand has numerous substitutes to each other and the consumer is spoilt for option in every market possible. Due to this market scenario, brands are forced to allocate huge part of their funds for advertising as that’s the only technique through which a brand can stand out in the market and create a top of mind awareness for its products in the minds of the consumer during the time of purchase.

 A brand advertising budget is spent on various advertising platforms such as print, television, radio, out of home, digital marketing, etc. These platforms are chosen based on where the main target audience of the brand lies and which platform are the particular segmented target audience analyzed to use more. Different segments of the society can thus be targeted by using a coalition of different platforms at different times during the day, thus increasing the reach of the advertising campaign many fold through accurate media planning.

 Out of all the platforms used for advertising, television commercials has the highest reach and market penetration as it’s the most largest platform for entertainment consumption in India. Television commercials capture the senses of hearing and viewing which makes them highly interactive with the human mind and creates a huge impact in the minds of the consumers which thus increases brand recall and top of mind awareness for the consumers at the time of purchase in a similar product category. This makes television commercials the best platform for creating a clutter breaking advertisement in the highly cluttered market.

 Every agency tries to proclaim themselves as the best ad film agency in Mumbai but lack the portfolio to back these claims with evidence. The Moonstudioz is a differentiator in the market itself with its visionary outlook, years of experience in the industry and a creative approach to every brand. Having worked with leading clients from a vast variety of industries, The Moonstudioz has a leading edge advantage over their competitions making them the best ad film agency in Mumbai.

 Putting their best foot forward with every brand, translating the brand identity in every commercial, inserting a sense of feeling with the brand along with the most innovative and creative approach makes The Moon Studioz the best ad film agency in Mumbai.

[topadfilmproductionhousesmumbai]

Elevate your brand’s image with a top ad film production house in Mumbai

One can’t resist the power of advertising in the new-age marketing. Being the most effective mode of communication, it has a proven track record of having helped many brands leverage greater recall value. In the recent era, advertising through film content has become a trend. Also with the advent of social media, brands have started taking the ad film production more seriously. Needless to say, ad films pull more consumer attention than any other medium. It not only enhances the brand awareness but also adds credibility to the kitty.

Small, mid-size or big; every brand needs ad films to promote its business. Today, ad film production is not restricted to only TVC but many other essential contents like corporate AV, digital brand films, video testimonials, and much more. Keeping this in mind, over the years many ad agencies have formed their respective dedicated team of professionals working on ad film productions. One can find plenty of top ad film production houses in Mumbai, specializing in full-fledge ad film making. From scripting to casting and then budgeting to the final shoot; these production houses bring a professional touch to all the aspects of the ad film-making.

But what goes without saying is that each ad film being created should be competent enough to grab the consumer attention. For this, an insight is highly appreciated in today’s advertising world. An insight comprises mix of market scenario, competitors’ positioning and strategy all together. Many times, there have been instances of two different brands in the same segment possessing same communication. And while we’re in the content-overloaded era, an insight-driven ad film brings a holistic appeal to the brand.

One of the top ad film production houses in Mumbai is The Moon Studioz. Nestled in a suburban region of Mumbai, Goregaon, The Moon Studioz got established with an aim to add a silver lining to the brand’s communication, thus empowering them to stand firm through the societal perspective. With a dynamic team of like-minded professionals seeking excellence through creativity, The Moon Studioz brings long years of expertise in ad film making coupled with a bountiful supply of thought-provoking ideas.

Today, the organization shares a great sense of pride in associating with some big brands across various segments in the market. Dr. Batra’s Homeopathy, Marshalls, Dabur Vatika, Fem, Club Mahindra, SBI General Insurance, Kalyan Jewellers, Daikin, Honda, PVR Cinema and the list goes on. Through quality-oriented ad films time and again, The Moon Studioz is surely on the way to accomplish its vision of being one of the most-preferred ad production houses in Mumbai.

[adfilmproductionhouseinmumbai]

Advertisements have the power to fascinate you, captivate you, charm you as well as repel you. Beautiful and touching to bold and controversial, the best ad film makers have a way of making the audience feel a turmoil of emotions- good or bad. No matter the consequences, they force you to remember the Brand. They play a very critical role in the viewer’s perception towards a particular brand, the purchasing behavior of an individual customer and the brand recall in the minds of the customers. The best ad film makers make the viewers immerse into the advertisement and lure all your senses to remember the brand during the time of purchase. This of course can be achieved through a brilliant ad campaign. These ad campaign ideas do not pop up like popcorn in a convection oven. It requires a lot of thought, courage and hard work for execution. There are many creative geniuses, masterminds at play in the back end of every advertisement being created or viewed by the target audience to make the ad as creative and brilliant as possible.

It’s these creative geniuses at work that breathe life into every brand advertisement. They are the story tellers, the canvas holders. They are the ones who can paint words and speak pictures. They sprinkle their own pixie dust to regular advertisements and make something memorable, something magical. Every Ad film production house should have one of them, as they are the visionaries that take brands to new heights. They also design the course of the agencies future. One such best Ad film production house in Mumbai, India is The Moon Studioz. Functioning at the heart of Mumbai suburbs, the moon studioz is a brilliant and powerful production house filled with creators, achievers and go-getters who have created masterpieces of advertisements. The Moon Studioz, as a production house has worked on vast projects to create the best ad films on television as well as social media catering to a crowd of millions. They have partnered with various directors and worked on brands such as Kalyan Jewellers, Dr Batra’s, Surya, Prime Meridian, Daikin, Aisen, Durex, EZONE, AMIIGO, Club Mahindra and PVR Cinemas to create an outstanding portfolio.

Such a huge clientele cannot be achieved simply through empty words and false promises. It’s the late hours of hard work, the immense brain storming behind every thought, the Excellence of work at the pre/post production stage combined with the under promise and over delivering attitude that has made moon studioz the best ad film production house in Mumbai, India.

[animatedcommercialmakersinumbai]

  If there is anything that brings the nation together, its entertainment. This point can be easily noted, as we see people of different races, religions, and cultures gather together at a movie theatre in the name of entertainment. This puts a lot of pressure on the content creators as they take upon the task to amuse a contrasting audience with their art. The biggest assist on this journey, includes a strong star cast, a great story, musical excellence and an appealing video. An appealing Video along with great background score mesmerizes all our senses, keeping us completely engrossed in the content and leaving a viewer satisfied.        

Animation breathes life into simple videos and commercials making it more eye-catching as well as entertaining. It makes sure, that the branding is done right; as the concentration of the customer is not lost and the audience is not bored. Animation automatically increases the keen interest of the audience, making people look for it as it brings them amusement.

Animation done right engages the audience with the video and makes them watch it with complete focus. Irrespective of the fact that consumers are viewing a commercial, the video playing is now the center of attention. This helps the brand to penetrate itself in the mind of the audience and take root in it. The consumer gets too focused on their amusement, simultaneously becoming more involved in the brand.

We are one of the pioneering animated commercial makers in Mumbai. We at The Moon Studioz, use animation as a weapon to bring commercials come alive and attract every target audience there is. We also believe that not all ads need animation, but our greatest strength is to realize the advertisements which do, and we take our best foot forward to execute it with complete precision and transcend the initial planning with excellence.

Our greatest strength is to analyze every brand and give them a much customized feel, creating a brand recall every time the commercial is exposed to the audience. The greatest fundamental to increase viewership is to understand that the commercials should not force itself on the customers, but instead create a pull towards the audience, making people wanting to see it. We have en grained entertainment in our crux. We approach every client brief with a more personalized and creative emotion creating a distinct place for every brand in the consumer's mind. We don't sell products or services we attach commercials to customers at a personal level, making it more reliable and more convincing.

[themoonstudioz]

Indomie Noodles

Every individual has his own style and persona which he/she exhibits in everything they do. Clearly whatever they do is a reflection of their own personality. Even when it comes to cooking one can add their own signature style. And this is what the Indomie TVC stands for… adding individual style and flavour to Indomie Noodles. Dufil's #MyIndomieMyStyle campaign draws synergy with the customers own personal style. It focuses on the different recipes one can create and how one can blend different spices and marry various flavours from around the world to create one’s own fusion and distinct Indomie Noodles recipe. It encourages people to experiment and add their own unique touch to the dish with Indomie.

[themoonstudioz]

NO LOCKDOWN ON CREATIVITY-EID MUBARAK !

As the lockdown extends — at least, especially in crowded red zone cities like Mumbai — beleaguered companies and businesses are growing increasingly apprehensive as to when they will be able to restart.The Moon Studioz. The Mumbai-based ad film production house, while also suffering from the obvious blues and loss of business a lockdown brings, is going full throttle in creating opportunities for itself and its clients. And succeeding!The production house has just released its third film since the lockdown was imposed; in the making of each, strictly adhering to all lockdown rules as laid down by the authorities. Amazingly, every one of these three films has been shot live, rather than taking the easy way out by merely piecing together stock.The production house has been able to overcome restrictions on social distancing, location and movement by creating scripts where no scene uses more than one actor, except when they are from the same biological family, anyway living in the same home. The post production and has also been conducted in isolation, using professionals fully equipped with facilities at home.The film is doubly topical — set as it is during Ramadan in the time of lockdown. At the same time, it conveys a much-needed social message of showing care and concern for those who are putting their lives on the line (in this case, a policeman) for our safety in the time of COVID.Emotionally couched in a story revolved around a random act of kindness, the product itself is subtly, yet unmistakably, given a pride of place — a hero without being a force-fitted hero. In the narrative, the family is well-stocked in its food essentials, including Emperor Akbar cardamom, which apparently is an essential and popular ingredient in their cuisine. Further, that the same is now being used in their random act of kindness, gives the product an even greater aura. All in all, a film that is relevant, topical, creative and emotional.Emperor Akbar Cardamom is the flagship product of Samex India Pvt Ltd, a leading exporter, backed by selected plantations in the very heart of cardamom country — Alleppey, Kerala. The company is the India’s largest exporter of cardamom, and its produce is the only brand of authentic GI-tagged Alleppey Green Cardamom.Its own story is the latest chapter in the rich history surrounding the category ‘Alleppey Green Cardamom’, that goes back to the 15th Century. A history involving ancient wars and trade routes, as world powers of the time attempted to gain control over this Queen of Spices.Another evocative chapter in these annals, dates back more recently to the Raja of Travancore who ruled that, under his watch, only the best quality cardamom were to be reserved for export. A standard that ultimately defined Alleppey Green Cardamom’s superiority over any other rival, anywhere in the world… and a tradition passed down to, and upheld by, Emperor Akbar Cardamom to this very day. Thus, its claim of being the ‘best cardamom in the world’ holds up to any scrutiny.Mr. Hemen Ruparel, MD, Samex India Pvt Ltd substantiates this further: “Our cardamom is processed in state-of-the-art HACCP facilities. Aroma Lock technology and shipping in UV coated master cartons ensure that the unmistakable aroma of our produce continues to delight long after the pack is opened.”Shifting focus to the latest film, Mr. Ruparel opined: “Our primary customers are in West Asia and the Middle East, hence the film leveraging an emotional appeal in the time of Ramadan makes for very sound strategy. I am amazed at the production values the production house has been able to infuse, despite all the restrictions that come with the lockdown.”Vandana Sethhi, Producer, The Moon Studioz adds: “Life, work and business have to go on even in a lockdown. We are in the business of innovative ideas, and we appreciated the challenge of innovating, or at least re-inventing what we do, while working around all the stringent restrictions on movement and resources. We have not compromised any of social distancing or other rules, and yet have been able to create a film that any ad film production company would have been proud to own, even in normal times. This is our third lockdown film, and we think we may be showing a way for the rest of our industry to follow.”“Another social message subtly embedded into the film, is that even while carrying out this random act of kindness socially, the family adheres to all the lockdown rules. Also we showed a new hugging style between the small girl and the police man while following social distancing, which can probably become a new way of greeting Eid Mubarak this year” adds Salil Jason Fernandez, director of the ad film.Made for social media, the film will be uploaded on Instagram, YouTube and Facebook, with scientific targeting of the brand’s customers to ensure big bang for the client’s buck.

[themoonstudioz]

Cornitos goes filmy with #CornitosFilmyFlavours campaign

Nachos brand Cornitos has launched #CornitosFilmyFlovurs campaign. The campaign created on Cornitos popular category Nachos Crisps, is pivoted on famous Bollywood dialogues, complete in intonation and style, mapping customers to specific brand attributes and the current situation with a well mimicked dialogues that add a distinct touch of humour.

"Especially at a time when people are feeling restless due to lockdown and worried because of the COVID pandemic, the light-hearted campaign provides happy relief in these grim times and timely distraction for people who have generally run out of all options to entertain themselves. The campaign narrative also molds itself into the lockdown experience, further leveraging the situation to convey to audiences that Cornitos delivers even in these difficult times, and while doing so, honoring all the rules and precautions every step of the way – from manufacture to packing to delivery and even transaction," the brand said in a statement.

Vikram Agarwal, Managing Director, Cornitos, said, “The challenge before any brand is how it stands up in tough times. And the current times are unique – a grim challenge like nothing else before. It is very important for any brand, but especially a retail one, to constantly stay in the public mind space. With this campaign we aim to create a recall value for the brand. The narrative allowed us to convey to the customers that we are scrupulously following all safe delivery rules. From another perspective, what we have is a fun product; the campaign assures the audiences that their fun times as sparked off by Cornitos Nachos are not compromised in any way. And, of course, the campaign lends a feeling of normalcy in these troubled times.”

Vandana Sethhi, Founder, Water Communications and Producer of the campaign said, “This is our second Cornitos campaign under lockdown, at the cost of sounding immodest, we are becoming something of masters of lockdown films. We love the challenge it brings; and as with all our other lockdown films, no lockdown rules or safe distancing mandatories have been compromised. From ideation to shooting to production, everything has been conducted remotely, and yet, who would be able to tell the difference from any other film created in normal times. About the concept, we were very confident that a Bollywood-spoof is a winning ticket. Who in this country is not a fan of films, and who therefore, cannot recognize and appreciate the famous dialogues?” Director of the film Salil Jason Fernandez, delves further into the strategic insights behind the making of this film: “The spoof-treatment, humor and splash of fun are a perfect fit for the brand and category. Cornitos Nachos is perceived as a fun product. Coming as it does with several different flavors, there is a happy analogy in the film wherein the various ‘flavors’ of Bollywood are sampled via famous dialogues from popular films.”

Nevertheless, the lockdown months just gone by were especially challenging for businesses and their brands – especially retail brands. Cornitos with their communications agency Water Communications , worked right around the situation to engage their customers and even entertain them in the time of lockdown – and hence further enamor them with their brand.

[themoonstudioz]

Survival in the time of the new normal

The Coronavirus global pandemic-inflicted lockdown has changed all things for all people. In India, with no certainty about when the lockdown will be lifted, ‘stay at home’ and ‘work from home’ have gone beyond fashionable mantras and become lifestyle imperatives.

People are slowly,even if painfully, learning to adapt to this new normal. But, especially for the youth, weeks of watching TV, surfing the net, cooking, cleaning, sleeping… and then repeating the same cycle over and over, have exhausted all indoor options of entertainment and is slowly ushering in a sense of utter boredom and restlessness. Suddenly, everyone is craving the life they took for granted – simple things like going out for a stroll or a spin, meeting friends, shopping…

In this scenario, even the silver linings – such as purer air, cleaner environment, Mother Nature reclaiming her space through flora and fauna – are turning into minor irritants in the minds of bored youth. The positives are degenerating into negatives!

Where there was a challenge, Water Communications saw an opportunity to leverage the situation for their client’s brand,Cornitos Nachos. The agency created an engaging film for the crisps brand, simply by empathising with the target audience in their lockdown situation. Creatively and resourcefully too – the entire film shoot, production and editing was carried out without compromising any of the stringent lockdown rules of social distancing and leaving home.

The huge lockdown negative of boredom or boriyat, was turned around to become the hook and the positive of the film.

In gist, the film revolves around a group of young friends, separated from each other because of the lockdown; each feeling like a prisoner in their own home. In expression, word and mannerism, the utter boredom of the situation oozes out of them. Over a concall, each expressing their views on the current situation in tones of boredom, laced with sarcasm. Tired of things they once enjoyed, even positive things have become negative irritants, simply because they are overwhelmed and overdosed by them.

Enter Cornitos Nachos and everything changes.Its analogy of different, delicious and exciting flavours translates into adding fun and zing to their boring lives. Suddenly there are options to doing routine things in fun ways. Suddenly they are enjoying their stay at home, and beating the quarantine blues. Suddenly life is beautiful!

Conceptualised by Water Communications and produced by The Moon Studioz, the entire film has been shot during lockdown. Each scene involves only one artist in their own home, thus staying true to the social distancing and stay-at-home protocol. Complete post production of the film was also handled from respective homes – grading, editing, music etc.

The film, created entirely during lockdown, is a powerful statement in itself. The media itself has become the message! Boldly proclaiming to the industry and world, that creativity and ingenuity know no boundaries – even when, ironically, they are restricted by severe boundaries. There may be a restriction on movement; but movement of creative juices remains unstoppable! The world may have paused for the moment, but Water Communications has proved yet again (to paraphrase Steven Hawking) that adaptation is the highest form of intelligence.

In working around severe limitations of movement, location and resources, Water Communications and The Moon Studioz have, with this lockdown film, opened up further horizons in what may fast become a new trend in the film business – creating high engagement films on low budgets and within high resource restrictions. This could become the new normal, even beyond the lockdown era.

Finally, staying with the first principles of marketing communications, Water Communications has kept its client’s brand in the TG’s mindspace – more than that, cheerfully engaging and empathising with the audience by putting a positive spin on a negative situation.

To draw from Charles Darwin this time, for both agency and brand, survival in the time of the new normal, is all about who can be the nimblest in ideation and communication.